KR101600523B1 - Method for acting online advertising and system for acting online advertising - Google Patents

Abstract

In an online advertising agency method using an online advertisement server having a plurality of online advertising actors as members of an embodiment of the present invention, the online advertising activity terminal of the online advertising activator selects an advertisement partner to advertise the advertisement contents Process; An activity goal guidance process for providing the online advertising server with the online advertising activity terminal with an activity goal for the advertisement content presented by the advertisement partner company and a compensation guide when the activity goal is achieved; A step in which the advertisement online activity terminal displays advertisement contents of the advertisement partner company on a post of a community site; And performing a compensation according to the compensation guidance when the online advertising server achieves an activity goal of the selected advertising partner company by the online advertising activity terminal; .
According to an embodiment of the present invention, by providing a method of compensating an advertisement content publisher, it is possible to display advertisement content on various community bulletin boards utilizing a plurality of advertisement content publishers. Therefore, it is possible to diversify the target of advertisement, which can increase the satisfaction of the advertiser. In addition, the advertisement efficiency can be maximized by compensating for the clicks on the advertisement contents.

Description

[0001] The present invention relates to an online advertising agency system and an online advertising agency system,

The present invention relates to an online advertising agency method and an online advertising agency system, and more particularly, to an online advertisement agency method and an online advertisement agency system that efficiently perform an advertisement for online contents.

BACKGROUND ART [0002] With the recent development of information and communication technology, development of information providing technology for providing information on various fields via a remote data communication network to a plurality of subscribers through at least one host server is actively under way. Recently, information retrieval technology is being developed to provide more accurate retrieval information to subscribers more quickly and to more easily access to surrounding technology and subscribers' tastes and preferences, and various various contents and application services Development is being done.

Advertisers, on the other hand, offer various forms of ads to attract consumers. An advertisement is a piece of information designed to be used in whole or in part by a user (e.g., a particular consumer). Advertisements can be provided as online advertising, which is an electronic form, due to the development of information and communication technologies. These online advertisements have an advertisement form on a page (hereinafter, referred to as a 'web page') operated by an Internet web browser. The online advertisements may be exposed as a search result or unilaterally There is a form of online advertising that is displayed and exposed to consumers.

However, exposure of web page online advertising has the limitation of advertisement. In other words, there is an inconvenience that the user has to access the web page where the online advertisement can be displayed, and the advertisement is put on the web page. Moreover, there is a problem that the advertisement fee is paid to the operator of the web page to which the online advertisement is to be displayed,

Korean Patent Publication No. 10-2013-0111071

Disclosure of Invention Technical Problem [8] The present invention provides an online advertising agency method for efficiently posting an online advertisement on a plurality of community sites. It is another object of the present invention to provide a method and system for easily securing a plurality of advertisement contents publishers for displaying advertisement contents.

In an online advertising agency method using an online advertisement server having a plurality of online advertising actors as members of an embodiment of the present invention, the online advertising activity terminal of the online advertising activator selects an advertisement partner company to advertise the advertisement contents Process; An activity goal guidance process for providing the online advertising server with the online advertising activity terminal with an activity goal for the advertisement content presented by the advertisement partner company and a compensation guide when the activity goal is achieved; A step in which the advertisement online activity terminal displays advertisement contents of the advertisement partner company on a post of a community site; And performing a compensation according to the compensation guidance when the online advertising server achieves an activity goal of the selected advertising partner company by the online advertising activity terminal; .

The online advertisement server may include a step of setting an advertisement exposure target number, an advertisement click target number, and a goal achievement benefit coupon according to an advertisement partner selected and providing the online advertisement server to the online advertising activity terminal .

The step of performing the compensation according to the compensation guidance may include the step of, when the online advertising server generates a click on the number of clicks of the advertisement click on the advertisement content written on the bulletin of the community site, The process of transmitting a goal attainment coupon to the terminal; .

The advertisement content includes at least one of an advertisement site address, a flash banner advertisement, an advertisement text, an advertisement image, and an advertisement image.

The online advertising activity terminal displays the advertisement content together at the beginning or the end of the posting created by the online advertising activator on the community site.

When a click occurs in a third party terminal for the advertisement content displayed on the bulletin, the online advertisement server provides a web browser window accessing the site linked to the advertisement content in a pop-up form to the third party terminal, Play videos or play videos in rich media format.

When a click occurs on the third party's terminal with respect to the advertisement content displayed on the bulletin, the online ad server counts the number of clicks on the clicked advertisement content to reach the target number of clicks of the advertisement, And transmits the goal achievement coupon to the online advertising activity terminal when the advertisement exposure target count is reached.

When the third party's terminal generates a click on the advertisement content displayed on the bulletin, the advertisement cost of the advertiser increases as the number of clicks increases, or when the number of clicks increases to reach the number of target clicks of the advertisement, Increase.

The step of displaying the advertisement content of the advertisement partner company on the post of the community site includes the steps of the online advertisement server providing a plurality of advertisement contents of the partner company selected by the online advertisement server to the online advertising activity terminal. Wherein the online advertising activity terminal comprises: displaying a plurality of advertisement contents provided from the online advertisement server; And the online advertising activity terminal selecting one of the advertisement contents displayed from the online advertisement activator; .

The online advertising activity terminal of the online advertising activator selects the advertisement content to be advertised by selecting an advertisement content when a request is made from the online advertising activator when a bulletin is created in the community.

And transmits the goal achievement coupon to the third party terminal when the number of clicks generated for the same advertisement content by the third party terminal exceeds the preset number of benefit criteria.

An embodiment of the present invention is an advertiser server that stores advertisement contents produced by an advertiser; An online ad server for receiving the advertisement content and displaying the advertisement content on a community bulletin board through a plurality of online ad activators and providing a goal achievement coupon to an online ad activator who has achieved an advertisement click target number of the advertisement content; And a terminal used by the online advertising activator, the online advertising activity terminal displaying the advertisement content together with a post of a community site created by the online advertising activator; .

According to an embodiment of the present invention, by providing a method of compensating an advertisement content publisher, it is possible to display advertisement content on various community bulletin boards utilizing a plurality of advertisement content publishers. Therefore, it is possible to diversify the target of advertisement, which can increase the satisfaction of the advertiser. In addition, the advertisement efficiency can be maximized by compensating for the clicks on the advertisement contents.

1 is a block diagram of a configuration of an online advertisement system according to an embodiment of the present invention;
2 is a block diagram of an online ad server according to an embodiment of the present invention;
3 is a block diagram of an online advertising activity terminal according to an embodiment of the present invention;
4 is a flowchart illustrating an online advertisement process according to an embodiment of the present invention.
5 is a flowchart illustrating a process of selecting an advertisement content to be advertised by an online advertising activity terminal of an online advertising activator according to an embodiment of the present invention.
FIG. 6 is an example of a screen on which a partner company and an advertisement content are displayed on a bulletin board according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in order to explain the present invention in detail so that those skilled in the art can easily carry out the present invention. . Other objects, features, and operational advantages of the present invention, including its effects and advantages, will become more apparent from the description of the preferred embodiments. It should be noted that the same reference numerals are used to denote the same or similar components in the drawings.

FIG. 2 is a block diagram of an on-line advertisement server according to an embodiment of the present invention. FIG. 3 is a block diagram of an online ad server according to an embodiment of the present invention. And Fig.

Referring to FIG. 1, the online advertisement system of the present invention includes a wired / wireless communication network, an advertiser server, an online advertisement server, and an online advertisement activity terminal.

The wired / wireless communication network 400 connects the online advertisement server 200, the advertiser server 100, and the online advertisement activity terminal 300 to a wired / wireless network. That is, the wired and / or wireless communication network 400 is a communication network that enables data communication between the online advertisement activity terminal 300 and the online advertisement server 200 or enables communication between the online advertisement server 200 and the advertiser server 100 to be. The wired / wireless communication network 400 may be implemented as a wired / wireless mobile communication network or a network communication network. For example, the online advertisement server 200 and the online advertisement activity terminal 300 are connected to each other through a third generation (3G), a 4G (mobile communication) (4G, 4Generation), etc., can be used to send and receive advertisements and related information. Or a wired network communication network, and related information can be transmitted and received through an Internet communication network according to an Internet protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol).

The advertiser server 100 is a server operated by an advertiser who provides advertisement contents to the online advertisement server 200 and wants to advertise their own products and companies. Each of the advertiser servers 100 (100a, 100b, 100c) has a plurality of advertisement contents for advertisement and provides the advertisement contents to the online advertisement server 200. [ And an advertisement payment module for paying an advertisement fee to the online advertisement server 200 when an advertisement of the advertisement content is performed.

The online advertisement server 200 is an online advertising agency server that performs an advertisement using an online advertisement activity terminal 300 instead of an advertiser. The online advertising agency server advertises the advertisement contents provided by the advertiser by displaying the advertisement contents on various community bulletin boards by utilizing the online advertisement activator registered as a member. Also, the online ad server 200 provides a goal achievement coupon to the online ad activist who has achieved the target number of clicks of the advertisement content.

To this end, the online ad server 200 includes a member database 210, an advertisement content database, an advertisement content click grasp unit 230, and an advertisement proxy benefit processing unit 240.

The membership database 210 is a database in which a plurality of community bulletin boards display advertisement contents and online advertisers who receive benefits such as coupons at the time of achieving a goal are members registered. The member database 210 stores information such as a name, an e-mail address, a home address, a telephone number, a deposit account, and the like of an online advertising activist registered as a member.

The advertisement content database 220 is a database in which the advertisement content provided by the advertiser server 100 is stored. The form of the advertisement contents may be various forms, such as a product or a service to be advertised by an advertiser, or an address (web page address) of a site containing an advertisement of a company. In addition, it may be a banner advertisement form created in flash, and an advertisement text containing a phrase to be advertised may be applicable.

The advertisement content click generation unit performs a function of determining whether or not the click of the advertisement click target number has occurred in the advertisement content created in the post of the community site by the online advertisement activity terminal 300. [ For example, if two clicks occur for the first advertisement content displayed on the first community bulletin board and five clicks occur for the first advertisement content displayed on the second community bulletin board, Is detected. There are various methods of grasping such clicks of the advertisement contents. For example, when a connection event is generated from the third party terminal to the advertisement contents by clicking on the advertisement of the third party, it is determined that one click occurs.

When the advertisement click target number is clicked, the advertisement service offer processor 240 transmits the goal achievement coupon as a compensation plan to the online advertisement activity terminal 300. [ For example, when 30 times of clicks are generated for the first advertisement content, and the 30th click is generated for the first advertisement content, the coupon for the spa coupon is transmitted to the online advertising activity terminal 300 .

For example, the advertisement content database 220 may include a hard disk drive, an SSD drive, a flash memory, a CF card, an SD card A module capable of inputting and outputting information such as a card, a smart card, an MMC card, a memory stick, or the like, Lt; / RTI >

The online advertisement activity terminal 300 may be a smartphone or the like, which is used by an online advertising activator who is a member of the online advertisement server 200. Here, the online advertisement activity terminal 300 will be described using a mobile phone such as a smart phone as an example. However, in addition to the mobile phone, the terminal to which the present invention is applicable is not limited to the above-described type, and may be a desktop computer, a notebook computer, a slate PC, a digital broadcasting terminal, a PDA (Personal Digital Assistants) It is possible to include both terminals capable of performing wired / wireless communication with an external online advertisement server 200 such as a portable multimedia player (PC), a navigation camera, a digital camera, and an MPEG layer 3 player will be.

The online advertisement activity terminal 300 displays the advertisement contents together with the posts of the community sites created by the online advertisement activator. The advertisement activity terminal includes an RF unit 310, a data processing unit 320, an audio processing unit 330, an input unit 360, a display unit 380, and an advertisement content displaying unit 370. In addition, it may further include a microphone 340, a speaker 350, and an audio processing unit 330.

The RF unit 310 performs a wireless communication function with the wired / wireless communication network 400. The RF unit 310 includes an RF transmitter (not shown) for up-converting and amplifying the frequency of a transmitted signal, an RF receiver (not shown) for low-noise amplifying the received signal and down-converting the frequency.

The data processing unit 320 demodulates and decodes the received signal to extract a data packet or modulates and encodes a data packet to be transmitted and converts the data packet into a signal. For this, the data processing unit 320 may include a modem and a CODEC. Here, the codec may include a data codec for processing data and an audio codec for processing a voice packet to output an analog signal of a voice form.

The audio processing unit 330 reproduces a voice analog signal output from the audio codec through the speaker 350 or converts a voice analog signal input from the microphone 340 into a data form and transmits the data to the audio codec of the data processing module . The microphone 340 receives the voice of the user and the speaker 350 outputs the voice signal provided by the audio processor 330.

The display unit 380 displays the connected community bulletin board. The input unit 360 provides an input interface window through which a user can receive a posting from an online advertising activist. The input unit 360 may be input through a keypad having a key or a key combination, or may be input through a touch screen panel.

The advertisement content placement unit 370 performs a function of placing the advertisement content in a post of the community. When an online ad activator posts a post on a community bulletin board, or posts a post in the comment field, the ad content is displayed at the end of the post or comment, or the ad content is displayed in the online ad activator's author information field. This advertisement content delivery can be accomplished by a key operation of the user's input unit 360, or by displaying an advertisement content registration command icon and selecting an icon from the user. Depending on the nature of the community bulletin board or comment field, the type of ad content that is posted may vary. For example, a banner advertisement can be posted on a bulletin board capable of posting a flash-type banner advertisement content, but in the case of a bulletin board capable of posting a flash-type banner advertisement content, .

4 is a flowchart illustrating an online advertising agency process according to an embodiment of the present invention.

The online advertisement server 200 registers a plurality of advertisement contents created by the advertiser (S410). Such advertisement contents may include at least one of an advertisement site address, a flash banner advertisement in a flash, an advertisement text, and an advertisement image image. The advertisement contents can be created differently for each advertisement object to be advertised through the advertiser server 100 shown in FIG. 1, and can be registered in the online advertisement server 200.

The online advertising activity terminal 300 of the online advertising activator has a process of selecting the advertisement contents with the advertisement partner to be advertised (S420). An online advertising activist selects an advertising partner to advertise. The choice of an advertising partner that an online advertising activist wants to expose to his or her writing. For reference, 'advertising partner company' refers to a company that pays compensation to an online advertising practitioner who has accomplished as much as the activity goal set on the bulletin board about his or her product or company in order to advertise his own company or product.

When the advertisement partner company selection (S420) is completed, the advertisement partner company presents the activity goal and the compensation guidance to the online advertiser who is a member (S430). An advertisement target number of times, a target number of target clicks, and a coupon for achieving a target according to the selected advertisement partner company, and provides the online advertisement activity terminal to the online advertising activity terminal. For example, a massage company proposed "A massage partner 10 recruiters / condition: 10 times a week publication activity / condition reward: A spa free massage one-time ticket presentation", and B massage company " B massage partner 20 recruiters / conditions: 15 times a week Publishing activities / conditions Reimbursement: B Spa free skin care one-time gift "and other activities can be targeted. An online advertising activist receives advertising partner's goods and / or services when he / she reaches the advertising partner's activity goal. An online advertising activist can select an advertising partner who provides the service if he or she wants to receive the advertisement, and try to achieve the activity goal by receiving the advertisement contents of the selected advertising partner.

For example, when the first advertisement content is posted to the monthly community and more than thirty clicks are generated, a goal achievement coupon is set up, which is called a spa use right. At this time, the number of goal of the advertisement click is 30 times, and the use right of the spa corresponds to the goal achievement coupon. When the setting of the advertisement click target number and the goal achievement coupon is completed as described above, the advertisement activity target terminal is provided with the information of the set advertisement click target number and the goal achievement coupon at step S440.

On the other hand, the online advertising activity terminal 300 of the online advertising activator selects the advertisement content to be advertised and posts the selected advertisement content in the postings after the selection of the advertisement partner company (S420), the goal setting (S430) (S450). In order to execute the targeted advertisement, the online advertisement activator accesses the community site through the online advertisement activity terminal 300 owned by the user, inputs the article into the bulletin board or comment of the corresponding bulletin board, and displays the advertisement contents together (S450)

First, a process of selecting an advertisement content will be described with reference to FIG.

Referring to FIG. 5, the online advertisement server 200 has a process of providing a plurality of advertisement contents to the online advertisement activity terminal 300 (S421). The form of the advertisement contents may be various forms, such as a product or a service to be advertised by an advertiser, or an address (web page address) of a site containing an advertisement of a company. In addition, it may be a banner advertisement form created in a flash, or may be an advertisement text containing a phrase to be advertised, and may be an advertisement image, an advertisement image, and the like. And provides various advertisement contents of the advertiser selected as a partner to the online advertisement activity terminal 300. [ The online advertisement activity terminal 300 displays a plurality of advertisement contents provided from the online advertisement server 200 (S422). This is for displaying the advertisement contents on the online advertisement activity terminal 300 so as to select the type of the advertisement contents to be advertised from the online advertisement activator.

The online advertising activity terminal 300 can select an advertisement content by selecting any one of the advertisement contents displayed from the online advertisement activator (S423).

On the other hand, the online advertisement activity terminal 300 of the online advertising activator can select the advertisement contents to be advertised (S420) as described above. However, after the publication is created in the community, If there is a request, the selection of the advertisement contents can be made through the online advertisement server 200. For example, when a bulletin is created on a community bulletin board and an advertisement content is displayed at the end of the bulletin, the online advertisement activity terminal 300 accesses the online advertisement server 200 to select the advertisement content to be advertised And publish it. At this time, selection of the advertisement contents can be performed according to the nature of the community bulletin board. In the case where the banner advertisement of the flash form is not posted, a simple advertisement site address, advertisement text, and the like can be selected as the advertisement contents.

For reference, the advertisement contents are displayed at the beginning or the end of a post or a comment. The online advertisement activator directly inputs an advertisement site or a banner advertisement, or displays the advertisement contents on the online advertisement activity terminal 300, The user can select the content, and insert the advertisement content in the place where the cursor of the mouse is located in the selected advertisement content. There may be other ways of inserting various ad contents. In this way, the content of the advertisement, which is displayed together with a comment or a comment, can be exposed to the public to enhance the advertisement effect.

As a result, the third-party audience can easily access the advertisement by reading the post or comment and then clicking on the advertisement content at the end. For example, when a click occurs on a third-party terminal with respect to an advertisement content displayed on a post or a comment, the online-ad server 200 displays a web browser window accessing a site linked to the advertisement content as a pop- . Accordingly, the third party can obtain detailed information on the advertisement through the web browser displayed on the terminal owned by the third party.

For reference, FIG. 6 shows a form in which advertisement content is displayed in a post. As shown in FIG. 6, there is an area 11 in which the advertisement selected by the online advertiser is exposed in the post, and this area 11 can be freely selected for each advertisement activity. In addition, an area 12 in which an advertisement partner selected by the online advertising activator at the time of membership entry is exposed may be separately provided. The advertisement of the advertisement partner selected at the time of initial member registration may be changed after a certain time.

On the other hand, in the case of a non-post comment, the advertisement content may be similarly published. In this case, the advertisement content may be exposed together with the advertisement partner. For example, the "A Massage Club" logo and "○ ○ ○ are partners of A Massage Club" will be attached to everyone who reads the comments.

On the other hand, when a click occurs as many times as the target number of clicks on the advertisement content created by the online advertisement activity terminal 300 in the bulletin of the community site, the online advertisement server accesses a web browser A window may be provided in the form of a pop-up on the terminal of the third party, a video may be played, or a video of a rich media format may be played.

On the other hand, when the online advertisement server 300 receives a click of the advertisement click target number of times for the advertisement content written in the post of the community site, the online advertisement server 200 transmits the goal achievement coupon to the advertisement activity terminal send.

For this purpose, when a click occurs on the third party's terminal with respect to the advertisement content displayed on the bulletin, the online advertisement server 200 determines the number of clicks on the clicked advertisement content (S460) (S470), and if it is reached, transmits the goal achievement coupon to the advertisement activity terminal (S480). Accordingly, the online advertisement activity terminal 300, which has posted the advertisement contents in the posts or comments of the community, will receive the benefit of the goal achievement coupon when the set online advertisement goal is completed. As a result, online advertising activists will visit the community to earn coupons to achieve their goals.

In addition, when the advertisement exposure target number set by the advertisement partner company is reached, The online advertising activity terminal can transmit the goal achievement coupon. There are a variety of ways to reach the target number of ad impression exposures. For example, each time an online advertising activator placing an advertisement content on a bulletin board captures an advertisement content posted on a bulletin board every time the advertisement content is displayed on a bulletin board, the advertisement content is transmitted to the online advertisement server so that the number of times of exposure counting can be performed.

On the other hand, such a goal achievement coupon is covered as part of the advertising fee received from the advertiser. Accordingly, when a click occurs in a terminal of a third party for an advertisement content displayed on a post, the advertisement cost of the advertiser is increased as the number of clicks increases. On the other hand, if the number of clicks is increased and the number of clicks reaches the number of clicks of the advertisement, the advertisement cost can be prevented from being increased. This is to prevent an unlimited increase in advertising costs.

Meanwhile, the online advertising agency system of the present invention can be implemented to compensate the third party who clicked on the advertisement content of the community or the comment of the community. When the number of clicks generated for the same advertisement content by the terminal used by the third party exceeds the preset number of benefit criteria, the target achievement coupon may be transmitted to the terminal of the third party.

For example, a person A clicks (listens) a banner advertisement (advertisement content) of a first advertiser in a '0001 bulletin' using his or her terminal, and once reads (listens) If the banner advertisement of the first advertiser is uploaded, it is clicked twice to listen (listen), and if the banner advertisement of the first advertiser is uploaded in the '0007 issue,' it is clicked to be browsed three times 1 Click on the advertiser's Banner ad to get it rewarded. By making such a compensation, it is possible to induce repeated clicks of the advertisement. For reference, there are a variety of methods for identifying the person who browses the advertisement. For example, the user can acquire and acquire the unique information of the terminal of the person who viewed the content, When you browse, you can identify the viewer.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. It is intended that the present invention cover the modifications and variations of this invention provided they come within the scope of the appended claims and their equivalents.

100: Advertiser server 200: Online advertisement server
210: Member Database 220: Ad Content Database
230: Advertisement content click determination part 240: Advertisement agency processing part
300: Online advertising activity terminal

Claims (12)

A method of online advertising using an online advertisement server having a plurality of online advertising actors as members,
A step of the online advertising activity terminal of the online advertising activator selecting an advertisement partner company to advertise the advertisement contents;
An activity goal guidance process for providing the online advertising server with the online advertising activity terminal with an activity goal for the advertisement content presented by the advertisement partner company and a compensation guide when the activity goal is achieved;
A step in which the advertisement online activity terminal displays advertisement contents of the advertisement partner company on a post of a community site;
Performing the compensation according to the compensation guidance when the online advertising activity terminal achieves the activity goal of the selected advertising partner company;
The method comprising the steps of:
The method according to claim 1,
Setting an advertisement exposure target number, an advertisement click target number of times, and a goal achievement benefit coupon according to an advertisement partner selected and providing the online advertisement server to the online advertising activity terminal;
The method comprising the steps of:
The method of claim 2, wherein the compensating step comprises:
The online advertisement server transmits the goal achievement coupon to the online advertising activity terminal when a click occurs in the advertisement click target count for the advertisement content written in the post of the community site by the online advertisement activity terminal.
The method comprising the steps of:
The method of claim 1,
An advertisement site address, a flash banner advertisement, an advertisement text, an advertisement image, and an advertisement image.
4. The online advertising activity terminal of claim 3,
An online advertising agency method of displaying the above-mentioned advertisement contents together in a post created by an online advertising activist on a community site.
4. The method of claim 3, wherein when a click occurs on a third party's terminal with respect to the advertisement content displayed on the bulletin, the on-line advertisement server displays a web browser window accessing a site linked to the advertisement content, Format or play a video or play a video in rich media format. Online advertising agency.
The method according to claim 1, wherein, when a click occurs on a third party terminal for the advertisement content displayed on the bulletin, the online advertisement server counts the number of clicks on the clicked advertisement content, And an online advertising activity coupon is transmitted to the online advertising activity terminal when the advertisement exposure target number set by the advertisement partner has been reached.
The method of claim 1 or claim 7, wherein when a click occurs on a third party's terminal for the advertisement content posted on the bulletin, the advertisement cost increases as the compensation amount increases, Or when the number of clicks is increased and the number of clicks of the advertisement reaches the number of clicks of the advertisement.
The method of claim 1, wherein the step of displaying the advertisement content of the advertisement partner company on a post of a community site comprises:
Providing the online advertisement server to a plurality of advertisement contents of the selected partner company to the online advertising activity terminal;
Wherein the online advertising activity terminal comprises: displaying a plurality of advertisement contents provided from the online advertisement server;
The online advertisement activity terminal selecting one of the advertisement contents displayed from the online advertisement activator;
The method comprising the steps of:
[12] The method of claim 9, wherein the online advertising activity terminal of the online advertising activity device selects the advertisement content to be advertised, wherein the advertisement content is selected when there is a request from the online advertising activity creator when the publication is created in the community Wherein the method comprises the steps of:
The method according to claim 7, further comprising the steps of: when the number of clicks generated for the same advertisement content by the third party terminal exceeds a preset number of benefit criteria, .
An advertiser server storing advertisement contents produced by the advertiser;
An online ad server for receiving the advertisement content and displaying the advertisement content on a community bulletin board through a plurality of online ad activators and providing a goal achievement coupon to an online ad activator who has achieved an advertisement click target number of the advertisement content; And
A terminal used by the online advertising activator, the online advertising activity terminal displaying the advertisement content together with a post of a community site created by the online advertising activator;
And an online advertising agency system.

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