KR101526872B1 - Advertising providing method including literary style changing step - Google Patents

Abstract

The present invention relates to a method and apparatus for converting text information input through a user terminal into a written language and extracting a keyword through a substantial morpheme that is a morpheme including a substantial meaning among the morphemes constituting the written language, An advertisement providing method including an alphabet conversion step in which a user can receive a more accurate and convenient advertisement and an advertiser can provide an advertisement related to input contents of a user to increase the efficiency of advertisement, .
The present invention also relates to an advertisement providing method capable of providing a user with a more suitable advertisement for the user's situation by grasping the context of the text information inputted by the user.
Further, when there is a coined word such as a fluent word, a foreign word which is not a standard word, or a partial word which is a part of the existing word form, among the text information inputted by the user, by analyzing the foreign word, the new word and the last word, And to a method of providing an advertisement that can be extracted.
The present invention also relates to an advertisement providing method capable of grasping additional information about a user in addition to text information input by a user, thereby providing a more accurate and convenient advertisement to a user.

Description

ADVERTISING PROVIDING METHOD INCLUDING LITERARY STYLE CHANGING STEP [0002]

The present invention relates to an advertisement providing method including a font conversion step for a user terminal. More specifically, it analyzes contents of conversation input through the user terminal and provides a corresponding advertisement to the user, thereby performing a more accurate analysis and providing a more accurate, suitable, and convenient advertisement to the user. And a conversion step.

The advertisement through the user terminal through the wireless Internet has an advantage that the opportunity of the user exposure and the effect of the advertisement are overwhelmingly larger than those through the other media.

Recently, messenger is one of the most important factors in using various IT devices on computers, smart phones and networks. A messenger is a communication tool used for two or more immediate communications using a network such as the Internet. Messenger is certainly one of the electronic communication tools of modern society. Real-time conversations via messenger can complement the shortcomings of e-mail, making it the most important part of Internet communication, as if it were a complementary relationship between letters and telephones. With the development of the messenger service, explosive growth of the IT equipment market including computers and smart phones has returned to the crucial role in revitalizing the IT market, and it has reached the culmination of popularization era beyond the introduction and popularization of messenger.

According to this trend, various revenue generation using a messenger application is attracting attention as an important market. These include messenger applications, game or shopping interactions, or messenger applications.

The advertisement method through the messenger application is generally a method of providing a predetermined advertisement through a margin space of a specific part in a service screen. However, most of the above-mentioned advertisements have received intentional neglect of service users due to insufficiency of attracting interest to viewers of advertisements, and because of the lack of information of users who are exposed to advertisements, There is a problem in that the cost burden and advertisement effect are reduced due to the advertisement provided to all users, which is not an intensive advertisement method.

In addition, the indiscriminate advertisement in the messenger application frequently used by the consumers may cause the users' rejection and may cause the quality of life to deteriorate.

In order to overcome the above-mentioned problems, methods of analyzing conversation contents input through a messenger application and outputting an advertisement matched to the conversation contents have been introduced.

In such a method of analyzing conversation contents input by the user and extracting keywords and outputting an advertisement matched thereto to the user terminal, when extracting keywords by analyzing conversation contents, For example, it is common to extract keywords only from parts whose morphemes are nouns. However, as described above, in the case of extracting a keyword only from a noun, it is difficult to accurately grasp the conversation contents of the user in the conversation contents inputted by the user.

If the contents of the conversation of the user can not be accurately grasped, it is difficult to provide an accurate advertisement, resulting in a reduction in advertising effect and an increase in cost.

In addition, if the user's conversation includes a new word such as a fluent word, a foreign word that is not a standard word, or an abbreviated form in which a part of the existing word form is reduced, keyword extraction using the existing method, Which makes it difficult to analyze accurately.

In addition, when extracting a keyword by analyzing a conversation content of a user, keywords that are not related to the context of the conversation contents of the input user are extracted by extracting the keyword only by the conversation contents itself of the input user, The accuracy of the provided advertisement may be lacking.

Accurately analyzing the conversation between users and accurately determining the hidden meaning of the conversation is a precondition for the provision of accurate advertisement. Unlike conventional advertising, providing advertising in an innovative way that attracts the attention of the user leads to the effect of advertising This is a good way to maximize.

Accordingly, it is possible to analyze the conversation contents of the user more accurately, to grasp the contents of the entire conversation, and to grasp additional information about the user in addition to it, so that the user can understand the advertisement more accurately and in a novel way To provide an advertisement providing method that maximizes the advertisement effect to both the user and the advertiser.

The present invention has been proposed in order to solve the above-mentioned problems, and it is an object of the present invention to convert text information inputted through a user terminal into a literary body and to extract keywords from a morpheme constituting the literary body through a substantial morpheme, By outputting the advertisement related to the keyword through the terminal of the user, the user can receive more accurate and convenient advertisement, and the advertiser can provide the advertisement related to the input contents of the user to the user, The problem is to provide a method.

It is another object of the present invention to provide a method of providing a more suitable advertisement to a user's situation by grasping the context of the text information inputted by the user.

Further, when there is a coined word such as a fluent word, a foreign word which is not a standard word, or a partial word which is a part of the existing word form, among the text information inputted by the user, by analyzing the foreign word, the new word and the last word, And to provide a method of extracting the same.

It is another object of the present invention to provide a method for obtaining additional information about a user in addition to text information input by a user, thereby providing a more accurate and convenient advertisement to a user.

In order to solve the above problems, there is provided an advertisement providing method for providing an active advertisement by analyzing text information input through a user terminal provided with a user application providing a chat function, the method comprising: inputting text information A textual information conversion step of converting the text information inputted in the text information input step into a written language, a keyword extracting step of analyzing the written language information and a keyword extraction step, a matching step of matching the advertisement related to the keyword extracted in the keyword extracting step A matching word determining step of determining a matching word, determining whether the matching word is determined to be higher than a predetermined criterion, and if there is an advertisement matched to the matching word, The ad decision stage And it may include an advertisement output step of outputting via the user terminal the determined advertisement in the advertisement decision step.

The text-to-speech conversion step may include a morpheme segmentation step of generating a morpheme group composed of at least one morpheme by separating the text information inputted in the text information input step into morphemes having a minimum meaning, A morpheme classification process for classifying the morpheme group into a morpheme having a substantial meaning and a morpheme having no substantial meaning according to the analysis result of the morpheme analysis process; And extracting a written word constituting the written language information with the substantial morpheme.

The morpheme analysis process may include an operation of separating the morpheme into a verb and a verb if there is a morpheme formed by combining a verb and a verb among the morpheme groups.

Here, in the morpheme analysis process, when a morpheme formed by combining a cognac and a verb among the morpheme groups is separated into a cognac and a verb, the categorizing process classifies the vocabulary into the substantial morpheme, And can be classified into the substantial morpheme or the morpheme morpheme according to whether it is the stem or the mother.

 In this case, the morpheme analysis process may remove the morpheme if the morpheme of the morpheme group is investigated by the part-of-speech.

In addition, in the morpheme analysis process, when a part of the morpheme group is reduced from a part of the existing morpheme and exists as a modified morpheme, the morphological analysis unit can convert the morpheme into a morpheme of the existing verb.

The morpheme analysis process determines whether at least one morpheme constituting the morpheme group is a single morpheme composed of only one morpheme or a compound word composed of a plurality of adjoining morphemes combined, At least one of the compound morphemes is divided or retained in the compound word when the compound word is included in at least one morpheme.

In the case where a plurality of the substantial morphemes are extracted from the compound word, and the written language information constituted in the extracting step includes a plurality of meanings, the keyword extracting step extracts a plurality of the substantial morphemes extracted from the compound word A text information input unit for inputting text information input from at least one user terminal participating in a chat through the user application in a predetermined time range before and after a time when the text information including the compound word is input through the user terminal, And extracts keywords by analyzing the written language information including the actual morpheme of the keyword.

In this case, if there is a new morpheme that can not be classified into the morpheme morpheme and at least one of the morpheme morpheme constituting the morpheme group, the morpheme conversion step may further include a new morpheme analysis process of analyzing the new morpheme have.

The new co-phrase analysis process may further comprise the steps of: matching the coined phrase with a new coined word stored in a new coined word database of an advertisement providing server performing an advertisement providing function and matching the coined coined word; By giving the same meaning, the coined word can be classified into the substantial morpheme or the morpheme morpheme.

The new coarse word analysis process may further include a step of matching the new coined word with a new coined word stored in the new cooperative word database of the advertisement providing server performing the advertisement providing function and if no matching coined word exists, In the text information input from at least one user terminal participating in a chat through the user application within a predetermined time range before and after the time when the text information including the coined word is inputted through the user terminal, The new coined word can be classified into the substantial morpheme or the morpheme morpheme.

Here, the new coined word meaningful in the coined word analysis process may be stored in the coined word database.

In this case, the keyword extracting step may extract the keyword by analyzing at least one of the substantial morpheme constituting the written language information.

The keyword extracting step analyzes the text information input from at least one user terminal participating in the chat through the user application within a predetermined time range before and after the time at which the text information is input to determine the context , The keyword can be extracted.

The matching word and the list of advertisements related to the matching word are stored in a matching word database of an advertisement providing server performing an advertisement providing function, and the matching word is associated with the keyword and used by the application users The frequency may be a search term stored in an ad serving server and matched with a predetermined advertisement.

Here, if the frequency of use of the matching word determined in the matching word determination step is smaller than a predetermined criterion, the advertisement determination step determines whether or not any one or more of the information related to the user's location, user's sex, And further reinforcing the matching word by further analyzing the information.

In this case, if the frequency of use of the matching word determined in the matching word determination step is greater than a predetermined criterion and a plurality of advertisements matching the matching word exist, the advertisement determination step may include determining the location of the user, And further analyzing at least one of information related to the age, time zone, and season of the matching word.

Also, the advertisement output in the advertisement output step may be stored so that the advertisement can be browsed when the advertisement function is activated after the advertisement function is disabled.

 If the user clicks the advertisement and confirms the advertisement information for a predetermined period of time or longer, the advertisement output from the advertisement outputting step may include a size of a point having an offline or online exchange value that the user can receive from the advertiser or the advertisement provider If the user clicks on the advertisement and confirms the advertisement information for a predetermined period of time, it may further include a point accumulation step of determining the completion of the user's point accumulation condition and accumulating a preset point to the user .

In the point accumulation step, if the user selects the advertisement within a predetermined time before the end of the user application and confirms the advertisement information for a predetermined period of time, the user can receive the entire set points have.

In this case, in the point accumulation step, the user selects the advertisement after a predetermined time elapsed before the end of the user application, confirms the advertisement information for a predetermined period of time, or after the user application is terminated When the user selects the advertisement information and confirms the advertisement information for a predetermined period of time, the user can accumulate a predetermined percentage of points at a predetermined point in the advertisement.

Also, the text information input step is performed by an input function provided by the operating system of the user terminal, and the transmission of the text information input in the text information input step and the advertisement output step are performed by the advertisement application And the advertisement determination step may be performed by an advertisement providing server in communication with the advertisement application.

The advertisement outputting step may display the advertisement icon added in the horizontal direction or the vertical direction from the advertisement providing terminal located in the specific corner area of the display unit of the user terminal.

Here, the advertisement output step may be displayed in such a manner that the size of the advertisement area, which is an area occupied by the advertisement icon sequentially added, is increased.

In this case, the advertisement icons may be sequentially added on the advertisement areas arranged in the horizontal direction or the vertical direction.

According to the advertisement providing method proposed by the present invention, the text information inputted by the user through the user terminal is converted into a literary body, and keywords are extracted through a substantial morpheme, which is a morpheme including a substantial meaning, Thus, it is possible to extract the keywords more accurately by judging the content of the conversation of the user and output the advertisement related to the keyword through the terminal of the user, so that the user can receive the advertisement with higher accuracy, The advertisement related to the input contents of the user is provided to improve the efficiency of the advertisement.

In addition, by grasping the context of the text information input by the user, it is possible to provide the user with a more suitable advertisement for the user's situation.

Further, when there is a coined word such as a fluent word, a foreign word which is not a standard word, or a partial word which is a part of the existing word form, among the text information inputted by the user, by analyzing the foreign word, the new word and the last word, There is an effect that can be extracted.

In addition, in addition to the text information input by the user, additional information on the user can be grasped and more accurate and convenient advertisement can be provided to the user.

In addition, in outputting the advertisement to the user terminal, the advertisement is displayed as an icon, thereby maximizing the space efficiency within the limited display area, without disturbing the user who uses the user terminal as well as the visual effect of the advertisement display The advertisement can be output.

In addition, in the user terminal, by providing the advertisement application that can receive and output the advertisement from the advertisement providing server, it is possible to provide the advertisement with faster and higher compatibility in providing the advertisement to the user terminal.

1 is a block diagram showing the configuration of a user terminal according to the present invention.
2 shows a system configuration diagram of an advertisement providing method according to an embodiment of the present invention.
FIG. 3 shows a display unit in parallel with an input function and an output function in a system of an advertisement providing method according to an embodiment of the present invention.
FIG. 4 illustrates an application server providing a function of an advertisement providing server in a system of an advertisement providing method according to an embodiment of the present invention.
FIG. 5 illustrates inputting of text information through a user application installed in the user terminal.
6 is a flowchart of an advertisement providing method according to an embodiment of the present invention.
Fig. 7 shows a flowchart and an example of the above-mentioned font conversion.
Fig. 8 shows a flowchart of a new phrase analysis process.
FIG. 9 is a flow chart illustrating a method of analyzing a context in which a morpheme group includes a compound word and a plurality of substantial morphemes are derived from the compound word, according to an embodiment of the present invention, Respectively.
FIG. 10 shows a flow of an advertisement providing method for acquiring location information of a user according to an embodiment of the present invention.
FIG. 11 illustrates further providing advertisement by grasping the location information of the user according to an embodiment of the present invention.
12 illustrates a flow of an advertisement providing method for acquiring location information and time zone information of a user according to an embodiment of the present invention.
FIG. 13 illustrates advertisement information by grasping the user's location information and time zone information according to an embodiment of the present invention.
FIG. 14 illustrates providing an advertisement by grasping the user's location information and time zone information when the search frequency of the matching word is smaller than a predetermined reference, according to an embodiment of the present invention.
15 shows a flow of an advertisement providing method according to an embodiment of the present invention.
Fig. 16 shows an advertisement output on a display unit according to an embodiment of the present invention.
Fig. 17 shows that an advertisement is added to and output from a display unit according to an embodiment of the present invention.
FIG. 18 shows that a plurality of advertisements are added to and output from the display unit according to an embodiment of the present invention.
FIG. 19 shows that advertisement information is output on the display unit according to an embodiment of the present invention.
Figure 20 illustrates the disappearance of an advertisement area on a display part, in accordance with an embodiment of the present invention.
Figure 21 shows an advertisement area displayed on a display part according to an embodiment of the present invention.
22 is a flowchart of an advertisement providing method including a point accumulation step according to the present invention.
FIG. 23 shows that points in different amounts are accumulated according to additional conditions in the point accumulation step according to the present invention.

Hereinafter, various embodiments of the present invention can be described in detail with reference to the drawings. First, a configuration of a user terminal according to the present invention will be described, and then an advertisement providing method for the user terminal will be described.

The user terminal includes a central processing unit, a display unit, an input unit, and a communication unit as a concept including a mobile phone, a computer, a tablet PC, and a notebook, and includes a device capable of communicating with other terminals through a network .

1 is a block diagram showing the configuration of a user terminal 100 according to the present invention. 1, a user terminal 100 includes a control unit 110, a camera unit 120, a display unit 130, an input unit 140, a storage unit 150, a microphone unit 160, an audio output unit A power supply unit 180, a communication unit 190, and the like, and each component can be controlled by being connected to the control unit 110. However, the components shown in FIG. 1 are not essential, so that a user terminal 100 having more or fewer components may be implemented. Hereinafter, the components will be described in order.

The communication unit 190 may include one or more modules that enable wireless and wired communication between the user terminal 100 and a wireless or wired communication system or between a plurality of user terminals 100 through a network. For example, the communication unit 190 may include at least one of a broadcast receiving module, a mobile communication module, a wireless Internet module, a wired Internet module, a local area communication module, and a location information module.

Meanwhile, the user terminal 100 may include a camera unit 120 and a microphone unit 160 for inputting an audio signal or a video signal. The camera unit 120 captures an image of a subject and can generate and process an image such as a still image or a moving image obtained by the image sensor in the video communication mode or the image capturing mode. The images photographed by the camera unit 120 may be displayed on the display unit 130. The image generated by the camera unit 120 may be stored in the storage unit 150 or may be transmitted to an external device through the communication unit 190. In addition, the camera 120 may be provided in two or more depending on the use environment.

Meanwhile, the microphone unit 160 may receive an external sound signal by a microphone in a communication mode, a recording mode, a voice recognition photographing mode, or the like, and process electrical voice data. The processed voice data can be converted into a form that can be transmitted to the mobile communication base station through the communication unit 190 and output when the mobile communication terminal 190 is in the communication mode. The microphone unit 160 may be implemented with various noise reduction algorithms for eliminating noise generated in receiving an external sound signal.

The input unit 140 generates input data for a user to control the operation of the terminal. The input unit 140 may include a key pad, a dome switch, a touch pad (static / static), a jog wheel, a jog switch, and the like.

The display unit 130 may display (output) information to be processed by the user terminal 100. For example, when the portable terminal is in the call capture mode, it can display a UI (User Interface) or GUI (Graphic User Interface) related to a call. When the user terminal 100 is in the video call photographing mode or the photographing mode for photographing, the user can display the captured, generated and / or received image or UI and GUI. The display unit 130 may include a liquid crystal display (LCD), a thin film transistor-liquid crystal display (TFT LCD), an organic light-emitting diode (OLED) And may include any one of a flexible display.

Furthermore, the display unit 130 according to the present embodiment may be implemented as a touch panel or a touch screen, which can display and simultaneously display information and / or images. For example, when a display unit 130 and a sensor (hereinafter, referred to as a 'touch sensor') each having a mutual layer structure (hereinafter referred to as a 'touch screen' May be used as an input device in addition to the output device.

The touch sensor may have the form of, for example, a touch film, a touch sheet, a touch pad, or the like. The touch sensor may be configured to convert a change in a pressure applied to a specific portion of the display unit 130 or a capacitance generated in a specific portion of the display unit 130 into an electrical input signal. The touch sensor can be configured to detect not only the position and area to be touched but also the pressure at the time of touch. When there is a touch pressure to the touch sensor, the corresponding signal (s) is sent to the touch control section (not shown). The touch control unit may process the signal (s) and then transmit corresponding data to the control unit 110. Accordingly, the controller 110 can recognize which area of the display unit 130 is touched, how it is touched, whether it is a single touch or a multi-touch, and the like.

The audio output unit 170 may output audio data received from the communication unit 190 or stored in the storage unit 150 in a signal reception mode, a communication mode or a recording mode, a voice recognition mode, a broadcast reception mode, . The sound output unit 170 may also output a sound signal related to a function (e.g., a signal reception sound, a message reception sound, etc.) performed by the user terminal 100. [ The sound output unit 170 may include a receiver, a speaker, a buzzer, and the like.

The storage unit 150 may store a program for processing and controlling the controller 110 and may store input / output data (e.g., phone book, message, audio, still image, For example. Meanwhile, as will be described later, the storage unit 150 can provide an installation space and an operation space for various application programs installed in the user terminal (for example, various applications such as games and messengers).

The controller 110 can generally control the overall operation of the user terminal 100. For example, perform related controls and processing for voice calls, data communications, video calls, and the like. The control unit 110 may include a multimedia module (not shown) for multimedia playback. In addition, by performing the central processing unit 115 including the storage unit 150 in which the above-described various application programs are installed, it is possible to perform control and various processing roles required for various application programs.

Further, the power supply unit 180 may receive external power and internal power under the control of the control unit 110 and supply power necessary for operation of the respective components.

2 shows a system configuration diagram of an advertisement providing method according to an embodiment of the present invention.

2, the text information is input to the user application 117, which is installed in advance in the user terminal 100 via the input unit 140 of the user terminal 100, The text information may be transmitted to the advertisement providing server 200 by the advertisement application 116 installed in the user terminal 100 in advance. At the same time, the user application 117 transmits the text information to the application server 300, and the text information is stored in the application database 320 and output to the counterpart terminal 400 have. The keyword of the text information transmitted from the advertisement application 116 to the advertisement providing server 200 may be extracted and a matching word for matching the advertisement related to the extracted keyword may be determined. The matching word is stored in the matching word database 240 of the advertisement providing server 200, and a detailed description of the matching word will be described later. Next, the matching word and the keyword extracted from the advertisement stored in the advertisement database 220 are subjected to the keyword analysis, and then the matched advertisement is determined as the advertisement to be output to the user terminal, And may be transmitted to the advertising application 116. The advertisement application 116 may be installed in the user terminal 100 in advance. Here, the advertisement application 116 may output the advertisement received from the advertisement providing server 200 to the display unit 130 of the user terminal 100.

As described above, the transmission of the text information input to the user terminal 100 and the output of the advertisement can be performed by the advertisement application 116 installed separately in the user terminal 100, May be performed by an advertisement providing server (200) that communicates with the advertisement application (116).

The user application 117 may be any one of a messenger application, an SNS service application, an application including a bulletin board function, and an application having a search function. However, the form of the application shown by the user application 117 of the present invention is not limited, and the advertisement providing server 200, which is connected to the user terminal 100 according to information input from the user terminal 100, Or the application server 300 through the network, the user application 117 of the present invention can play a role regardless of the specific application form.

FIG. 3 shows a display unit in parallel with an input function and an output function in a system of an advertisement providing method according to an embodiment of the present invention.

Referring to FIG. 3, it can be seen that the display unit 130 of the user terminal 100 simultaneously performs an output function and an input function according to an embodiment of the present invention.

According to another embodiment of the advertisement providing method according to the present invention, the function of the user application 117 in the user terminal 100 may be performed by including the function of the advertisement application 116 described above.

FIG. 4 illustrates an application server providing a function of an advertisement providing server in a system of an advertisement providing method according to an embodiment of the present invention.

Referring to FIG. 4, the user terminal 100 may include only the user application 117 without including the advertisement application 116. The application server 300 includes the advertisement server 200 including the advertisement database 220, the coined word database 230, and the matching word database 240, which have been previously included in the advertisement providing server 200 ) Can be performed. The user application 117 for the user terminal 100 collects text information information through the input unit 140 of the user terminal 100 and transmits the text information information to the application server 300. The transmitted text information is stored in the application database 320 and transmitted to the counterpart terminal 400 and the user terminal 100. At the same time, the keyword of the input information is extracted, A matching word for matching the related advertisement is determined and transmitted to the user application 117 of the user terminal 100 after matching with the keyword of the advertisement stored in the advertisement database 220, Lt; / RTI > According to the above-described method, since the messenger server 300 includes the advertisement database 220, it is possible to simplify the advertisement providing procedure and realize the advertisement providing faster. However, in order to include the advertisement data base 220 in the application server 300 and to allow the application server 300 to perform a work already performed by the advertisement providing server 200, the user application 117 You must get the vendor's consent.

FIG. 5 illustrates inputting of text information through a user application installed in the user terminal 100 described above. Referring to FIG. 5, text information input through a text input terminal 132 is displayed on the display unit 130 of the user terminal 100. In FIG. 5, two users input text information through each of the user terminals 100 and communicate with each other. However, in the advertisement providing method according to the present invention, it is possible to use a lesser number of users or a larger number of users .

6 is a flowchart of an advertisement providing method according to an embodiment of the present invention.

6, an advertisement providing method according to the present invention includes a text information input step S100 for inputting text information through a user terminal 100, a text information input step S100, A keyword extraction step S300 for extracting a keyword by analyzing the written language information, a matching word for matching an advertisement related to the keyword extracted in the keyword extraction step S300, If the frequency of use of the matching word determined in the matching word determination step S400 is greater than a predetermined criterion and there is an advertisement matching the matching word, the corresponding advertisement is transmitted to the user terminal 100 (S500) for determining an advertisement to be output through the user terminal (100) and an advertisement It may include a power stage (S600).

The text information input step S100 is generally performed by an input function of the user application 117 installed in the user terminal 100. In the advertisement providing method according to an embodiment of the present invention, The input step S100 may be performed by an input function provided by the operating system of the user terminal 100. [ In this case, the transmission of the text information and the step S600 of outputting the text information input in the text information input step S100 are performed by the advertisement application 116 installed separately in the user terminal 100, (S500) may be performed by the advertisement providing server (200) communicating with the advertisement application (116).

The text-to-speech conversion step S200 includes a morpheme segmentation step of generating a morpheme group composed of at least one morpheme by separating the text information inputted in the text information input step into morphemes having the smallest meaning, A morpheme classification process for analyzing a morpheme group, a morpheme classification process for classifying the morpheme group into a morpheme having a substantial meaning and a morpheme having no substantial meaning according to the analysis result of the morpheme analysis process, And a step of deriving a written word constituting the written language information with the substantial morpheme classified in the morpheme classification process.

FIG. 7 shows a flowchart and an example of the text-to-speech conversion step (S200).

Hereinafter, the text-to-speech conversion step (S200) will be described in detail with reference to FIG.

The morpheme separation process S210 is a process of preprocessing the text information input in the text information input step S100. The morpheme separation process (S210) may divide the text information (S100) into morphemes and generate a morpheme group composed of at least one morpheme. Here, the morpheme is the smallest unit at the morphological level of the language, which gives a function of meaning, and is the smallest unit that can easily have a meaning. The morpheme separation process (S210) is a process for converting a colloquial body into an octopus or analyzing the octopus more in detail, and may be the most basic process for analyzing the text information in the advertisement providing method according to the present invention . For example, in the text information input step S100, when the text information of 'I have a new father's bag' is input, the morpheme separation process (S210) I am divided into 'I', 'Wool', 'Father', 'Ga', 'Room', 'E', 'New', ' You can create morpheme groups consisting of 'y' and 'y'. As described above, the morpheme group generated in the morpheme separation process (S210) is composed of morphemes which are units having the smallest meaning.

The morpheme analysis process (S220) may include an operation of separating the morpheme into a verb and a verb if there is a morpheme formed by combining a verb and a verb among the morpheme groups. The pronoun is a predicate that takes an investigation and takes a grammatical relationship in nouns, pronouns, and investigations without using a mother, and the verb is a term commonly called a verb and an adjective, to be. As an example, in the morpheme separation process (S210), 'I' is' me 'in the morpheme group formed by separating the text information from' I / Wool / Father / + 'Can be separated into'. The above 'I +' is 'I' and 'I' is a vernacular.

Here, in the morpheme analysis process (S220), if the morpheme formed by combining the vowel and the verb is separated into the vowel and the verb, the morpheme classification process (S230) classifies the vowel into the substantial morpheme , And the verb can be classified into the substantial morpheme or the morpheme morpheme according to whether the vernacular is the stem or the stem. That is, 'I' can be classified into a cognate and a verb and can be a form of 'I +', and the 'I' can be classified as a substantial morpheme because it is a vowel, and the 'I' And the verb "e" can be a morpheme because it is a mother.

In the morpheme analysis process (S220), if there is a morpheme to which the part-of-speech is inspected among the morpheme groups, the corresponding morpheme can be removed. As an example, in the morpheme separation process (S210), a part of a morpheme formed by separating the text information is a part of 'morpheus' in' I / Wool / Father / It can be removed from the morpheme group.

In the morpheme analysis process (S220), if a part of the morpheme group is reduced in the morpheme group and the modified morpheme exists, the morpheme analysis unit can convert the morpheme into the morpheme of the existing verb. It is easy to pronounce or abbreviated the original word or phrase. In modern times, the term is also used as a standard word and widely used. Therefore, in order to more accurately analyze the text information in the advertisement providing method according to the present invention, it is necessary to standardize the advertisement. As an example, in the morpheme separation process (S210), in the morpheme group formed by separating the text information, 'wool' is' us / wool / father / ', It can be converted into' us', which is the existing word before 'wool' is transformed.

In the morpheme analysis process (S220), it is determined whether at least one morpheme constituting the morpheme group is a single morpheme composed of only one morpheme or a compound word composed of a plurality of adjoining morphemes combined, At least one or more substantial morphemes of the form in which the compound word is divided or held can be extracted in the compound word when at least one morpheme constituting the compound word is included.

The single morpheme is a word made up of one morpheme, and the compound word means a word formed by combining two or more root (substantial morpheme) or combining root (substantial morpheme) and affix. In one embodiment of the present invention, the morpheme analysis process (S220) includes a morpheme group formed by separating the text information in the morpheme separation process (S210) It is possible to distinguish between 'I', 'Wool', 'Father', 'Ew', 'New', 'S', 'Y', and 'Sea' as a single morpheme. However, the 'a' and 'room' adjacent to each other may combine to form a compound word 'bag', and the compound word 'bag' can act as a morpheme.

Accordingly, when a compound word that is composed of a plurality of mutually adjacent morpheme groups may be included among the morpheme groups analyzed in the morpheme analysis procedure (S220), a plurality of the morphemes located adjacent to each other in the morpheme group A morpheme group having a plurality of structures can be derived according to whether each morpheme is regarded as a combined morpheme or one combined morpheme, and thus can include a plurality of meanings.

However, in the advertisement providing method according to the present invention, since the text information inputted by the user generally has only one meaning, if a plurality of structures can be derived from one morpheme group as described above, For semantic analysis, it is necessary to select only one of the plurality of structures and to assign only one meaning to the text information. The procedure for this is described below.

The morpheme classification process S230 may classify the morpheme group into a substantial morpheme having a substantial meaning and a morpheme having no substantial meaning according to the analysis result of the morpheme analysis process S220. In other words, the morpheme classification process (S230) can be classified into a formal morpheme having a practical meaning and a formal morpheme having a grammatical function rather than a meaning, depending on whether the morpheme group is meaningful.

As an example of the sorting step S230 according to the present invention, in the morpheme separating step S210, a morpheme group formed by separating the text information is divided into 'n / wool / father / Can be analyzed as 'Na + / We / Father / Ga / Room // New / Sa / Ya / Ha' in the morphological analysis process (S220) ',' Us', 'father', 'room', 'new', 'new', and 'morpheme'.

However, as described above, when the morpheme group includes a compound word, a plurality of structures may be derived from the morpheme group, thereby including a plurality of meanings. For example, as described above, the above-mentioned morpheme 'I / Wool / Father / Ga / Room / / New / It is possible to understand with the structure of 'Ya / Ha' and also the structure of 'I / Wool / Father / Bag / New / The type morphemes can be classified as' I ',' us', 'father', 'room', 'new' and ' In the latter case, the actual morpheme is' I ',' we ',' father ',' bag ',' new 'and' . ≪ / RTI > When the morpheme group includes the compound word formed by combining a plurality of morphemes adjacent to each other, the morpheme classification process is characterized in that in the compound word, at least one or more of the substantial morphemes of the form in which the compound word is divided or retained Can be extracted. As an example, the morpheme group 'a' and 'room', which are adjacent to each other in the morpheme group 'n / wool / father / ga / room / new / And the 'bag' may be maintained as 'bag' itself to form one substantial morpheme, or may be divided into 'a' and 'room', which are different morphemes. If 'bag' is divided into 'a' and 'room', the 'a' may be classified into a formal morpheme, and the 'room' may be classified into a substantial morpheme. Here, the textual object extraction process (S240) extracts the written language information 'i / us / dad / room / new / di (c)', which is composed only of the actual morpheme in the morpheme group classified in the morpheme classification process (S230) I / We / Father / Bag / New / Da (Da) 'can be extracted. In the case described above, if the text information includes the compound word and two textual information is extracted, if the text information does not include the compound word, one textual information may be extracted because the structure and meaning are also one .

If there is a new morpheme that can not be classified into the morpheme morpheme and the morpheme morpheme out of at least one morpheme constituting the morpheme group, the text-to-speech conversion step (S200) As shown in FIG.

FIG. 8 shows a flowchart of a new phrase analysis process.

2 to 4 and 6 to 8, the description of the new coined word analysis process (S225) will be described.

The morpheme conversion step S200 determines that the morpheme group can not be classified into the substantial morpheme and can not be classified into the morpheme morpheme among the morpheme groups analyzed in the morpheme analysis step S220 When a morpheme exists, the morpheme is classified as a coined word and can be analyzed by the new phrase analysis process (S225).

The new phrase analysis process (S225) may match the new phrase with the new coined word stored in the new phrase database 230 of the advertisement providing server (S200), and if there is a matched new phrase, The coined word is given the same meaning as the coined word, and the coined word can be the substantial morpheme or the morpheme morpheme. For example, if the new coined word is 'hairy up' and the 'hairy up' is already stored in the coined word database 230 with the meaning of 'play with atmosphere' or 'good' The coined word 'hairy up' becomes a morpheme in the sense of 'play in the atmosphere' or 'good', and can be the substantial morpheme or the morpheme morpheme in the morpheme classification process (S230).

However, if the new coined word is matched with the new coined word stored in the new coined word database S230, and the matching coined word does not exist, the text information including the coined word is transmitted to the user terminal 100 In the text information input from the at least one user terminal 100 participating in the chat through the user application 117 within a predetermined time range before and after the input time point , The new coined word is given a new meaning, and the coined word can be the substantial morpheme or the morpheme morpheme. That is, in the new co-phrase analysis process S225, the coined word is 'hairy up', and the 'new hairy up' is matched with the new coined word stored in the coined word database 230, When there is no new coined word, the user application 117 transmits the text information to the at least one user terminal participating in the chat through the user application 117 within a predetermined time before and after the time at which the text information including the ' If the 'text up' is included in the text information input from the text input unit 100 by a predetermined frequency or more, a new meaning can be given to the 'hair up'. In the morpheme classification process (S230) A morpheme, or a morpheme morpheme.

 Here, the direct meaning of the 'up-up' is performed by one of the administrator of the application server 300, the administrator of the advertisement providing server 200, the advertiser of the advertisement, and the user using the user terminal 100 . That is, after review by the operator of the application server 300, the operator of the advertisement providing server 200, the advertiser of the advertisement, and the user using the user terminal 100, Can be a morpheme with the meaning of.

The new coined word meaningful in the coined word analysis process (S225) may be stored in the coined word database (230).

On the other hand, if the new coined word is less than a certain frequency, the new coined word can be deleted without giving meaning.

Then, the keyword extracting step (S300) may extract the keyword by analyzing at least one of the substantial morphemes constituting the written language information. At this time, the keyword extracting step (S300) may include extracting a keyword from the at least one user terminal (100) participating in the chat through the user application (117) within a predetermined time range before and after the input of the text information It is possible to extract the keyword by analyzing the text information to grasp the context.

Before the keyword extracting step S300 is described in detail in detail, as described above, in the advertisement providing method according to the present invention, since the text information input by the user generally has only one meaning, If a plurality of structures can be derived from one morpheme group as described above, there is a need to assign only one meaning to the text information by selecting only one of the plurality of structures for more accurate semantic analysis.

Accordingly, when a plurality of the substantial morphemes are extracted from the compound word, and the textual information extracted in the textual object derivation process (S240) includes a plurality of meanings, the keyword extracting step (S300) The at least one participant participating in the chat through the user application 117 within a predetermined time range before and after the time when the text information including the compound word is input through the user terminal 100 The keyword can be extracted by selecting and analyzing the written language information including one substantial morpheme having the highest relevance to the text information input from the user terminal 100. [

FIG. 9 is a flow chart illustrating a method of analyzing a context in which a morpheme group includes a compound word and a plurality of substantial morphemes are derived from the compound word, according to an embodiment of the present invention, Respectively.

Referring to FIGS. 7 and 9, if a plurality of written-language information is derived in the text-to-speech conversion step S200, the keyword extraction step S300 selects only one of the plurality of textual information items . As one example, in the language derivation process (S240), two written language information composed only of substantial morpheme such as' me / us / father / room / new / / New / Da (c) 'is extracted, the keyword extracting step (S300) can extract only one more relevant written language information by the context analysis of the extracted two kinds of written language information. Referring to FIG. 9, two users can input text information through mutual user terminals 100 and communicate with each other. In a situation, a plurality of adjacent morphemes can be combined to form a compound word, 'I need to buy a new bag for my father' '. Therefore, in the textual derivation process (S240), the text information 'I need to buy a new bag for my father' is' I / us / father / room / new / buy 'and' me / us / father / bag / Can be extracted as two kinds of written language information. Here, the keyword extracting step (S300) can analyze the context information inputted before and after the 'new must-have father bag', among the illustrative sentences illustrated in FIG. 9, to analyze the context. That is, among the illustrative sentences illustrated in FIG. 6, 'department store', 'brand', 'pocket', 'coach', 'tidy', and 'price' can be extracted with the keywords of the illustrative sentence. Here, the keyword extracted from the illustrative sentence can be extracted from the two types of textual information extracted in the textual derivation process (S240), thereby extracting a more relevant one of the textual information. That is, the two kinds of written language information of 'me / us / father / room / new / buy' and 'me / us / father / bag / new / buy' , It is possible to compare the keyword extracted from the example sentence with the 'room' and the 'bag' to select the written language information including the more relevant substantial morpheme. Therefore, the 'bag' related to all of the extracted keywords (department store, brand, price, pocket, coach, tidy) is more relevant than the 'room' related to two (price, It can be selected as the written language information in which the keyword is extracted in the keyword extracting step S300 as the written language information including 'bag', 'me / us / father / room / new / buy'.

In the above, when the morpheme group includes a compound word, a plurality of substantial morphemes are derived from the compound word, and a plurality of written-language information is derived in the dictionary derivation process (S240), one of the plurality of written- And the textual information is selected as the written language information in which the keyword is extracted in the keyword extracting step S300. Hereinafter, in the keyword extracting step S300, Can be examined in detail.

FIG. 10 shows a flow of an advertisement providing method for acquiring location information of a user according to an embodiment of the present invention.

In the keyword extracting step (S300), the keyword may be extracted by analyzing at least one of the substantial morphemes constituting the written language information.

Referring to FIG. 10, the keyword extracting step S300 includes a step of converting the plurality of text information inputted in the text information input step S100 into a plurality of textual forms, and a plurality of substantial morphemes constituting the plurality of textual objects And extract keywords.

Here, the keyword extracting step S300 may include extracting a text input from the at least one user terminal 100 participating in the chat using the user application within a predetermined time range before and after the input of the text information, The information can be analyzed to grasp the context, and the keyword can be extracted.

As shown in FIG. 10, 'outlets', 'go', 'bags', 'sada', 'brand', 'coach', and the like are extracted from the textual information converted from the plurality of text information inputted in the text information input step S100 Can be analyzed. Therefore, the keyword 'outlet coach bag' can be extracted in the context of the context. If the textual information inputted in the text information input step S100 and converted into the literary body does not contain a substantial morpheme called 'bag', the keyword 'outlet coach' is extracted instead of the keyword 'outlet coach bag' high portential. Accordingly, the keyword extracting step (S300) can extract a most appropriate keyword by analyzing a plurality of the substantial morphemes from a plurality of textual information converted from a plurality of text information inputted within a predetermined time, and grasping a context.

Next, the matching word determination step (S400) may determine a matching word for matching an advertisement related to the keyword extracted in the keyword extracting step (S300). Here, the list of advertisements related to the matching word and the matching word may be stored in the matching word database of the advertisement providing server performing the advertisement providing function.

Next, the list of advertisements related to the matching word and the matching word may be stored in the matching word database 240 of the advertisement providing server 200 performing the advertisement providing function.

Here, the matching word may be a search word stored in the advertisement providing server 220 by the user of the user application 117 in association with the keyword and matched with a predetermined advertisement.

That is, the matching word may be generated by the user who uses the user application 117, the text information including all or part of the same keyword as the keyword extracted in the keyword extracting step (S300) 100 may be a keyword extracted through the text information input step S100, the text converting step S200 and the keyword extracting step S300, and the user using the user application 117 The frequency of use can be determined according to the frequency that has been extracted by the user. Here, the matching word may be determined in advance by an advertisement advertiser, an operator of the advertisement providing server 200, and an operator of the application server 300.

Referring to FIG. 10, the keyword extracted in the keyword extracting step S300 is an 'Outlet Coach Bag', and the text information including all or a part of the 'Outlet Coach Bag' Is inputted through the user terminal 100 by the users who use the application 117 and is inputted through the text information input step S100, the writing form conversion step S200 and the keyword extraction step S300, The user's application 117 is extracted by keywords such as 'Shinsegae Outlet Coach Store', 'Lotte Outlet Coach Store' and 'Mario Outlet Coach Store', and the 'Shinsegae Outlet Coach', which is determined according to the frequency extracted by users using the user application 117, , 'Lotte Outlet Coach Store' and 'Mario Outlet Coach Store' may be 60%, 25% and 10%, respectively. Herein, the 'Shinsegae Outlet Coach Shop', the 'Lotte Outlet Coach Store' and the 'Mario Outlet Coach Store' may be any one of an advertiser of the advertisement, an operator of the advertisement providing server 200 and an operator of the application server 300 Lt; / RTI > must be predetermined.

If the frequency of use of the matching word determined in the matching word determination step S400 is greater than a predetermined criterion and there is an advertisement matched to the matching word, the advertisement determination step (S500) As shown in FIG.

The predetermined usage frequency of the matching word may be determined in advance by the advertiser of the advertisement, the operator of the advertisement providing server 200, the operator and the user of the application server 300, When the frequency of use of the matching word determined in step S400 is equal to or higher than a criterion of the frequency of use determined by at least one of the advertiser of the advertisement, the operator of the advertisement providing server 200, the operator and the user of the application server 300, The advertisement matched to the word may be determined as an advertisement output through the user terminal 100 through the advertisement decision step S500.

Herein, before determining the advertisement matched with the matching word determined in the matching word determination step (S400) as the advertisement output through the user terminal 100 in the advertisement determination step (S500), the location of the user, (S450) augmenting the matching word by further analyzing at least one of information related to the user's age, time zone, and season. Therefore, the advertisement provided to the user terminal 100 can be more accurately given.

10, when an advertisement matched with the matching word determined in the matching word determination step S400 is determined to be an advertisement output through the user terminal 100, a matching of the user analyzed in the matching word reinforcing step S450 It can be seen that the position value is determined by further reinforcing.

FIG. 11 is a diagram illustrating a user's position information and outputting an advertisement to a display unit according to an embodiment of the present invention.

Referring to FIGS. 10 and 11, when the 'Shinsegae Outlet Coach Shop' among the matching words determined in the matching word determining step (S400) is equal to or greater than a predetermined use frequency, the matching word reinforcing step (S450) (Location of the user terminal can be determined by using one of GPS, LBS (Location Based System), ITS, and base station information of a communication company applied to the user terminal) It is possible to provide an accurate advertisement to the user. That is, as shown in FIG. 10, 'Ilsan', which is the location information of the user determined through the user terminal, is further added to the 'Shinsegae Outlet Coach Shop', and the accuracy of the advertiser's advertisement, The 'Paju Shinsegae Outlet' can be derived.

Here, the accuracy may be determined according to the degree of matching at least one of the information related to the location of the user analyzed in the matching word reinforcing step (S450), the sex of the user, the age of the user, As set, the higher the degree of matching, the higher the accuracy can be given. Accordingly, the advertisement determination step S500 may determine the advertisement to be output to the user terminal 100 when the accuracy is equal to or greater than a predetermined reference, and the predetermined criterion of the accuracy is an advertiser of the advertisement, May be arbitrarily determined by the intention of one or more of the operator of the server 200 and the operator of the application server 300. [

Accordingly, if the predetermined accuracy criterion is 70%, the advertisement determination step S500 can determine the advertisement of the 'Paju Shinsegae system outlet' as an advertisement output through the user terminal 100, The advertisement information 20 of the advertisement may be output on the display unit 130 when the advertisement 1 of the 'Paju Shinsegae Outlet' is clicked on at step S600.

12 illustrates a flow of an advertisement providing method for acquiring location information and time zone information of a user according to an embodiment of the present invention.

Referring to FIG. 12, an advertisement matched with the matching word determined in the matching word determination step S400 is determined as an advertisement output through the user terminal 100, and the user who is analyzed in the matching word reinforcing step S450 Position value and time zone information are further reinforced.

FIG. 13 illustrates advertisement information by grasping the user's location information and time zone information according to an embodiment of the present invention.

Referring to FIGS. 12 and 13, when the 'bone vertebrae' among the matching words determined in the matching word determination step (S400) is greater than a predetermined use frequency, the matching word reinforcing step S450 ' The location information of the terminal can be further reinforced. That is, as shown in FIG. 9, the 'Sinsa-dong', which is the location information of the user determined through the user terminal, is further added to the 'bony spoils', and the advertisement of the advertiser located near the user' 'And' shrine skeleton hyejangguk 'can be derived. Here, the accuracy of the 'apgujeong bone spoon' is 25% and the accuracy of 'shrine bone spoon' is 70%. The reason why the accuracy of the 'spoon bones' is higher than that of the 'shrine bone spoon' It is more like information. Here, the matching word reinforcing step (S450) may further reinforce time zone information on the 'Apgujeong bone vertebrae' and 'Gentleman bone vertebrae', to which the accuracy is added by the determination of the position information, have. That is, as shown in FIG. 12, when the time when the user uses the user terminal 100 is 24 o'clock, the 'apgujeong bone sprout soup station' has the zone time from 10 o'clock to 22 o'clock, The advertisement may be inappropriate as an advertisement that can be provided to the user. Therefore, the accuracy of the 'Apgujeong bone sprout healing station' can be adjusted down to 0%. However, since the business hours of the 'shrine bone vertebrae' are open 24 hours a day, it may be suitable as an advertisement provided to a user. Therefore, the accuracy of the 'gentleman's bony vertebrae' can be increased to 90%. Here, if the predetermined accuracy criterion is 70%, the advertisement decision step (S500) may determine that the advertisement of the 'gentleman's bony vertebrae' is an advertisement to be output to the user terminal 100, (S600) can output the advertisement (1) of the 'gentleman's bone vertebrae' through the display unit (130) of the user terminal (100). At this time, when the user clicks on the advertisement 1 output on the display unit 130, the advertisement information 20 of the advertisement may be output on the display unit 130.

As described above, in the matching word determined in the matching word determination step (S400), any of the information related to the location of the user, the sex of the user, the age of the user, the time zone, and the season determined in the matching word reinforcing step (S450) The reason for further analyzing the one or more pieces of information is that if the user is provided with an advertisement that matches the matching word determined in the matching word determination step S400, the advertisement is applied to a place very far from the user's position, This is because an advertisement that is matched with the matching word but is not suitable according to the user's environment can be provided as if the advertisement is applied to a time zone different from the time zone using the user terminal. That is, in the matching word reinforcing step S450, if the frequency of use of the matching word is larger than a predetermined criterion and a plurality of advertisements matching the matching word exist, One or more pieces of information related to the time zone and the season may be further analyzed to select at least one advertisement that more closely matches the analyzed information.

If the frequency of use of the matching word determined in the matching word determination step S400 is smaller than a predetermined reference value, the matching word reinforcing step S450 may include a step of determining whether the user's location, user's sex, The information may be further analyzed to reinforce the matching word.

FIG. 14 illustrates providing advertisement by grasping the user's location information and time zone information when the search frequency of the matching word is smaller than a predetermined reference, according to an embodiment of the present invention.

Referring to FIG. 14, when there is no matching word among the matching words determined in the matching word determining step (S400), which is equal to or greater than a predetermined frequency of use among the 'chicken ribs', 'chicken feet', and 'chicken gospel', the matching word reinforcement S450 ) Step may reinforce the matching word to give an accuracy. Therefore, the matching word reinforcing step (S450) reinforces 'Shinchon', which is the position value of the user, with respect to 'chicken ribs' having the highest frequency of use among the matching words determined in the matching word determining step (S400) Chicken ribs' and 'Shinchon aided chicken ribs' were extracted. Then, through the time zone analysis,' Shinchon Aid chicken ribs' included in the business hours based on 23:00, which is the time when the user uses the user terminal, % ≪ / RTI > accuracy. Here, if the predetermined accuracy criterion is 70%, the advertisement decision step (S500) may determine that the advertisement of the 'Shin-Chon original chicken ribs' is an advertisement to be output to the user terminal 100. If the user position value alone has sufficient accuracy, the extracted advertisement may be an advertisement output through the user terminal.

However, the matching word reinforcing step S450 may be performed according to at least one of the advertiser, the user, and the operator of the advertisement providing server, or the matching word reinforcing step S450 may be performed according to the location of the user, The time zone, and the season information, it is possible to omit it. In this case, the advertisement decision step (S500) may determine an advertisement to be outputted to the user terminal if the matching word is more than the frequency of use of the predetermined criterion according to the frequency of use of the matching word.

Hereinafter, the output of the advertisement according to an embodiment of the present invention can be examined in more detail.

11 and 13) of the user through the display unit 130 of the user apparatus has been described as being displayed in a pop-up format on the display unit 130. [ However, here are some examples of different types of ad output.

FIG. 15 shows a flow of an advertisement providing method according to an embodiment of the present invention, FIG. 16 shows that an advertisement is displayed on a display unit according to an embodiment of the present invention, and FIG. According to one embodiment, an advertisement is added to and output from the display unit. FIG. 18 shows that an advertisement is added to a display unit according to an embodiment of the present invention, and FIG. 19 shows that advertisement information is displayed on a display unit according to an embodiment of the present invention .

According to the above description, it is exemplified that the matching word determined in the matching word determination step (S400) is more accurate in the matching word reinforcing step (S450) to provide a more accurate advertisement, and the corresponding advertisement output Since the matching word reinforcing step S450 may be omitted depending on the case, the complexity may be minimized, and the detailed description of the step S600 of the advertisement output (step S600) may be omitted. For the sake of understanding, reference will be made to an advertisement providing method in which the matching word reinforcing step S450 is omitted.

16 to 18, the advertisement outputting step may be performed in such a manner that the advertisement icon 2 is displayed horizontally or vertically from the advertisement provider terminal 13 located in a specific corner area of the display unit 130 of the user terminal 100 And can be displayed on the advertisement area 10.

The advertisement providing terminal 15 is in the form of a right triangle which is in contact with a specific corner area of the display unit 130 of the user terminal 100 and the height or width of the advertisement providing terminal 15 is It can correspond to the length of one side of the right angle side.

Here, the advertisement area 10 may be displayed horizontally or vertically extending from the slopes of the advertisement providing terminal 15 as the advertisement icons 2 are sequentially added. Referring to FIG. 16, as the advertisement icon 2 is displayed on the advertisement area 10 from the advertisement providing terminal 15, the advertisement area 10 is also displayed in an extended state. 17 and 18, after the advertisement icon 2 is positioned on the advertisement area 10, a new advertisement icon 2 is added and displayed on the advertisement area 10, The advertisement area 10 may also be displayed by extending as much as the new advertisement icon 2 takes place on the advertisement area 10.

As described above, in the advertisement output step S600, the size of the advertisement area, which is an area occupied by the advertisement icons 2 sequentially added, may be displayed in an increasing manner. Here, the advertisement icon 2 may be sequentially added on the advertisement area 10 arranged in the horizontal direction or the vertical direction.

Referring to FIG. 15 to FIG. 19, in detail, in one embodiment, when the user inputs text information 'pizza' through the user terminal 100, The domino pizza advertisement extracted through the text information input step S100, the text form conversion step S200, the keyword extraction step S300, and the matching word determination step S400 may be extracted from the domino ~ The advertisement determination step S500 may determine the advertisement of the 'domino pizza' as an advertisement to be output to the user device. Here, the advertisement output step S600 may output the advertisement of the 'domino pizza' as an icon through the display unit of the user device. As such, the advertisement output through the display unit of the user device 100 may be an iconified advertisement icon 2. The advertisement icon 2 of the upper 'domino pizza' may be displayed to be provided in the direction away from the advertisement providing terminal 15 in the horizontal direction from the slant side of the advertisement providing terminal 15, and the advertisement icon 2 The advertisement area 10 including the advertisement icon 10 is also displayed while the advertisement icon 2 is displayed and the advertisement icon 2 is displayed in a direction in which the advertisement icon 2 moves from the slope of the advertisement provider 15 .

Then, among the text information continuously input through the user terminal 100, the 'How about a hamburger? Burger King! ' Extracted from the text information input step (S100), the written language conversion step (S200), the keyword extraction step (S300), and the matching word determination step (S400) in 'I am McDonald's is good ...' The advertisement of the 'Burger King' and the 'McDonald' can be sequentially extracted, and then the advertisement of the 'Burger King' and the 'McDonald' is displayed on the advertisement area 10 in which the advertisement icon 2 of the 'Domino pizza' And may be sequentially displayed from the advertisement providing terminal 15.

At this time, the advertisement icon 2 of the 'Burger King' is displayed, and the advertisement area 10 displays the advertisement icon 2 of the 'burger king' along with the advertisement icon 2 of the 'domino pizza' The advertisement icon 2 of the 'Burger King' may be extended and displayed in a direction further away from the advertisement providing terminal 15 provided and displayed, and the advertisement area 10 of the 'Burger King' The advertisement icon 2 of the 'domino pizza' displayed on the advertisement area 10 is also pushed by the advertisement icon 2 of the 'burger king' and moves further from the advertisement providing terminal 15, Lt; / RTI > Then, the advertisement icon 2 of the 'McDonald's' is additionally displayed on the advertisement area 15 from the advertisement providing terminal 15 so that the advertisement area 10 is separated from the advertisement providing terminal 15 And the advertisement icon 2 of the 'domino pizza' and the advertisement icon 2 of the 'burger king', which were previously located on the advertisement area 10, 2, and can be displayed on the advertisement area 10 by moving in a direction away from the advertisement providing terminal 15.

At this time, since the advertisement icon 2 is sequentially added and displayed on the advertisement area 10, the advertisement area 10 can not display all of the advertisement icons 2 on the inside thereof , It may be displayed to disappear outside the advertisement area 10 in a direction away from the advertisement providing terminal 15 from the advertisement icon 2 displayed on the advertisement area 10 in advance.

Then, when the user selects the advertisement icon (2), the advertisement information (2) linked to the advertisement icon (2) can be output on the display. In this case, the advertisement information 2 may automatically disappear on the display unit 130 after a predetermined time elapses after the advertisement information 2 is output on the display, The advertisement information 20 may disappear on the display unit 130 even if the close indicator 25 included in the advertisement information 20 is selected.

Here, the advertisement information 20 may be a combination of at least one of an image advertisement, a video advertisement, a voice advertisement, a coupon providing advertisement, and an action advertisement in which an image or an image moves on the display unit 130.

In addition, the advertisement output step S600 may include displaying the advertisement area 10 including the advertisement icon 2 on the display unit 130 or displaying it on the display unit 130 when the user selects the advertisement providing unit 15 can do.

Figure 20 illustrates the disappearance of an advertisement area on a display portion, according to one embodiment of the present invention, and Figure 21 illustrates an advertisement area displayed on a display portion, in accordance with an embodiment of the present invention.

20, when the user clicks on the advertisement providing terminal 15, the advertisement outputting step S600 may display the advertisement area 10 in a direction of the advertisement providing terminal 15 to disappear and disappear At this time, the advertisement icons (1, 2) displayed on the advertisement area (10) may also disappear with the advertisement area (10).

21, when the user clicks on the advertisement providing terminal 15, the advertisement outputting step S600 may be arranged such that the advertisement providing terminal 15 receives the advertisement information from the slope of the advertisement providing terminal 15, And may be displayed on the display unit 130 in a direction away from the advertisement providing terminal 15. [ At this time, the advertisement icons (1, 2) previously included in the advertisement area 10 may also be displayed when the advertisement area 10 is displayed on the display unit 130 by being stretched.

The advertisement output in the advertisement output step S600 may be stored so that the advertisement can be viewed when the advertisement function is activated after the advertisement function is disabled. That is, the advertisement icon 2 output in the advertisement output step S600 may be displayed on the advertisement icon 2 displayed on the advertisement area 10 even after the user ends the user application, Can again be confirmed on the advertisement area 10 or through the storage unit 150 in which the advertisement icon 2 is stored.

In the advertisement output step S600, when the user selects the advertisement and confirms the advertisement information for a predetermined time or more, the user can select the advertisement of the point that has the offline or online exchange value that can be earned to the advertiser or the advertisement provider The size may be set.

Referring to FIG. 19, a user may select the advertisement icon 2 displayed on the advertisement area 10 and confirm the advertisement information 20 hyperlinked to the advertisement icon 2. Here, the size of points to be earned is displayed 21 in the advertisement information 20, and the advertisement information 20, which is hyperlinked from the advertisement icon 2, Therefore, it is possible to display (22) that the advertisement information 20 can earn points. However, the indications (21, 22) associated with the points in the advertisement information (20) and the advertisement icon (2) are not essential. In other words, if the size of a point that can be accumulated in the advertisement information 20 is determined in advance without the display 21 or 22 associated with the point, the user confirms the advertisement information 20 for a predetermined time, Points can be earned.

Here, the advertisement providing method according to the present invention is characterized in that when the user clicks the advertisement outputted in the advertisement output step (S600) and confirms the advertisement information (20) for a predetermined time or longer, And a point accumulating step of accumulating a predetermined point to the user.

22 is a flowchart of an advertisement providing method including a point accumulation step according to the present invention.

22, a user selects an advertisement, which is output in the advertisement output step (S600) and in which the size of a point having an offline or online exchange value that can be earned to an advertiser or an advertisement provider is set, When the advertisement information 20 is confirmed, it is determined that the user completes the point accumulation condition in step S700 (S710), and the user accumulates a predetermined point (S750).

Here, in the point accumulating step (S700), the size of the point that can be earned can be changed according to additional conditions.

FIG. 23 shows that points in different amounts are accumulated according to additional conditions in the point accumulation step according to the present invention.

Referring to FIG. 23, the point accumulation step S700, when the user selects the advertisement within a predetermined time before the user application is activated and confirms the advertisement information 20 for a predetermined period of time (S720) (S751) to accumulate all the predetermined points in the advertisement.

On the other hand, if the user selects the advertisement after a predetermined time has elapsed before terminating the user application (S720) in the point accumulation step (S700) , You can not earn the entire set points. In addition, even if the user selects the advertisement after the user application is terminated and checked again and the advertisement information 20 is confirmed for a predetermined period of time (S720), the user can not receive the entire set points. In this case, only a predetermined percentage of points can be accumulated at a predetermined point (S752).

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit and scope of the invention as defined in the appended claims. You can do it. It is therefore to be understood that the modified embodiments are included in the technical scope of the present invention if they basically include elements of the claims of the present invention.

100: user terminal 110:
130: display unit 140: input unit
2: Advertising icon 10: Advertising area
20: Advertising information

Claims (25)

An advertisement providing method for providing active advertisement by analyzing text information input through a user terminal provided with a user application providing a chat function,
A text information input step of inputting text information through an input unit of a user terminal;
An advertisement providing server communicating with the user application via a network and communicating with an application server driving the user application or an advertisement application separately installed from the user application and driving the advertisement application, A textual conversion step of converting textual information received from the user terminal through a network and converting the textual information into a written language;
A keyword extracting step of analyzing the written language information converted by the application server or the advertisement providing server and extracting keywords;
A matching word determining step of determining, by the application server or the advertisement providing server, a matching word for matching an advertisement related to the keyword extracted in the keyword extracting step;
If the usage frequency of the matching word determined in the matching word determination step is greater than a predetermined criterion and the matching advertisement matches the matching word, the application server or the advertisement providing server Determining an advertisement; And
Wherein the user application or the advertisement application receives the advertisement determined in the advertisement determination step through the network from the application server or the advertisement providing server and outputs the received advertisement through the user terminal Way. The method according to claim 1,
Wherein the text-
A morpheme separating step of separating the text information input in the text information input step into morphemes having a minimum meaning and generating a morpheme group composed of at least one morpheme;
A stemming process for analyzing the morpheme group;
A morphological classification process for classifying the morpheme group into a morpheme having a substantial meaning and a morpheme having no substantial meaning according to the analysis result of the morpheme analysis process;
And a step of deriving the written language information from the morpheme information into the substantial morphemes classified in the morpheme classification process. 3. The method of claim 2,
Wherein the morpheme analysis process includes an operation of separating the morpheme into a verb and a verb if there is a morpheme formed by combining a verb and a verb among the morpheme groups. The method of claim 3,
In the morpheme analysis process, when a morpheme formed by combining a cognac and a verb among the morpheme groups is separated into a cognac and a verb, the morpheme classification process classifies the vocabulary into the substantial morpheme, Wherein the classification is classified into the substantial morpheme or the morpheme morpheme according to the perception or the ending morpheme. 3. The method of claim 2,
Wherein the morpheme analysis process removes the morpheme when the morpheme of the morpheme group exists in the morpheme group. 3. The method of claim 2,
Wherein the morpheme analysis process converts the morpheme into a morpheme of the existing verb spell before the morpheme is deformed when a part of the morpheme group is reduced from the existing morpheme and is a modified form. 3. The method of claim 2,
Wherein the morpheme analysis step determines whether at least one morpheme constituting the morpheme group is a single morpheme composed of only one morpheme or a compound word composed of a plurality of adjoining morphemes combined, Wherein if the compound word is included in at least one morpheme, at least one of the substantial morphemes of the compound word is divided or retained in the compound word. 8. The method of claim 7,
When a plurality of the substantial morphemes are extracted from the compound word and the written language information constituted in the dictionary derivation process includes a plurality of meanings, the keyword extracting step extracts, from among the plurality of substantial morphemes extracted from the compound word, And a textual information input unit for inputting textual information input from at least one user terminal participating in a chat through the user application in a predetermined time range before and after a time when textual information including a compound word is input through the user terminal, And analyzing the written language information including morphemes to extract keywords. 3. The method of claim 2,
Wherein the text-to-speech conversion step further comprises a new term coarse analysis process for analyzing the new coarse word when at least one morpheme constituting the morpheme group exists in the substantial morpheme and the new morpheme that can not be classified into the morpheme morpheme Ad serving method. 10. The method of claim 9,
Wherein the new coined word analysis process matches the new coined word with the new coined word stored in the new coined word database of the advertisement providing server performing the advertisement providing function and if the coined new coined word exists, Wherein the new coined word is classified into the substantial morpheme or the morpheme morpheme. 10. The method of claim 9,
Wherein the new coined word analysis process matches the new coined word with the new coined word stored in the new coined word database of the advertisement providing server performing the advertisement providing function and if the matched coined word does not exist, From the text information input from the at least one user terminal participating in the chat through the user application within a predetermined time range before and after the time when the text information including the text information is inputted through the user terminal, A new meaning is given to the new coined word, and the new coined word is classified into the substantial morpheme or the morpheme morpheme. The method according to claim 10 or 11,
Wherein the new coined word meaningful in the new coined word analysis process is stored in the new coined word database. 3. The method of claim 2,
Wherein the keyword extracting step extracts the keyword by analyzing at least one of the substantial morpheme constituting the written language information. 14. The method of claim 13,
Wherein the keyword extracting step analyzes the text information inputted from at least one user terminal participating in the chat through the user application within a predetermined time range before and after the time at which the text information is input, And extracting a keyword from the extracted keyword. The method according to claim 1,
Wherein the matching word and the list of advertisements associated with the matching word are stored in a matching word database of an advertisement providing server performing an ad serving function and the matching word is associated with the keyword, Wherein the keyword is a search word stored in an advertisement providing server and matched with a predetermined advertisement. The method according to claim 1,
If the frequency of use of the matching word determined in the matching word determination step is smaller than a predetermined criterion, the advertisement determination step may determine at least one of information related to a user's location, a user's sex, a user's age, a time zone, Further comprising a matching word reinforcing step of reinforcing the matching word by further analyzing the matching word. The method according to claim 1,
Wherein the advertisement determining step comprises a step of determining whether the matching frequency of the matching word determined in the matching word determination step is larger than a predetermined reference and a plurality of advertisements matched to the matching word exist, Further comprising a matching word reinforcing step of analyzing at least one of information related to the time zone and the season. The method according to claim 1,
Wherein the advertisement output from the advertisement output step is stored so as to be viewable when the advertisement function is activated after the advertisement function is disabled. 19. The method of claim 18,
If the user clicks the advertisement and confirms the advertisement information for a predetermined time or longer, the size of the point where the user can receive the offline or online exchange value that can be earned to the advertiser or the advertisement provider is set When the user clicks on the advertisement and confirms the advertisement information for a predetermined period of time, the point accumulation step of determining the completion of the user's point accumulation condition and accumulating a predetermined point to the user Ad serving method. 20. The method of claim 19,
The user may select the advertisement within a predetermined time before the end of the user application and check the advertisement information for a predetermined period of time in the point accumulation step, The method comprising: 21. The method of claim 20,
In the point accumulation step, the user selects the advertisement after a predetermined time elapsed before the end of the user application and confirms the advertisement information for a predetermined time or more. After the user application is terminated, Wherein when the advertisement information is confirmed for a predetermined period of time or longer, the user accumulates a predetermined percentage of points at a predetermined point in the advertisement. The method according to claim 1,
Wherein the text information input step is performed by an input function provided by the operating system of the user terminal, and the transmission of the text information and the output of the advertisement information input in the text information input step are performed by an advertisement application separately installed in the user terminal And the advertisement determination step is performed by an advertisement providing server that communicates with the advertisement application. The method according to claim 1,
Wherein the advertisement output step is performed by adding an advertisement icon horizontally or vertically from an advertisement provider located in a specific corner area of the display unit of the user terminal. 24. The method of claim 23,
Wherein the advertisement output step is displayed in such a manner that the size of the advertisement area, which is an area occupied by the advertisement icons sequentially added, is increased. 25. The method of claim 24,
Wherein the advertisement icons are sequentially added on an advertisement area arranged in a horizontal direction or a vertical direction.

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