KR101512005B1 - Based coupon system for proviiding access to information and the method - Google Patents

Abstract

The present invention relates to a coupon providing system and a method thereof, and more particularly, to a coupon providing system and a coupon providing system which recognize a coupon when entering a specific place such as a mart or a department store by using a car or walking, To a system and method for providing information to a smart phone.
The coupon providing system based on the entrance / exit information according to the present invention includes a member smartphone carried by a member who subscribes to a service server providing coupons, a member smartphone with a coupon providing app, and a service server A second server for providing coupons, and a plurality of NFC terminals installed in a plurality of stores, respectively, for calling up a phone number of the smartphone through short distance communication with the member smartphone, transmitting the NFC terminal together with the location information to the service server, And a service server for inputting the personal information and the vehicle information through the home page to subscribe the consumer as a member and providing coupons to the member smartphone based on the phone number and the location information transmitted from the NFC terminal.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a coupon providing system and a coupon providing system,

The present invention relates to a coupon providing system and a method thereof, and more particularly, to a coupon providing system and a coupon providing system which recognize a coupon when entering a specific place such as a mart or a department store by using a car or walking, To a system and method for providing information to a smart phone.

The current trend is to issue discounts or free coupons that can benefit consumers as a part of promoting goods or services, rather than coming online or offline in general.

Such kinds of coupons mainly include discount coupons or free coupons for certain products or services.

Particularly, as competition in the retail market intensifies, various stores such as department stores, large discount stores, and duty free shops provide various coupons such as gift vouchers, discount coupons, entry tickets, or application coupons depending on the payment amount for promoting sales.

For example, in DB coupons, a DM advertisement refers to direct-mail advertising, often referred to as direct mail or direct mail, and is a direct advertisement (direct advertising.

The most interesting thing about this DM is the coupon, which is a certificate issued by a distributor that guarantees that the coupon can be purchased at the point of purchase at the point of purchase with the amount indicated.

The above DM can be regarded as marketing through direct communication between a company and a consumer using mail, and recently, sending an electronic catalog using an e-mail or sending coupons or sales information is an example of DM can see.

On the other hand, CMS Coupons (Cash Management Service) are coupons that receive additional discount regardless of the sales price. Currently, they are given a unique barcode or QR code for a specific product in connection with the POS system. The discount is a kind of discount ticket that is designed to automatically discount the discounted amount.

This CMS coupon differs from the existing discount coupon in that it can be used only by purchasing a certain quantity or unit of a certain commodity, and because the method of issuing the phone is free.

In addition, CMS coupons are discount coupons operated at large marts and supermarkets. They are made up of tributary coupons, which are usually provided at the entrance of stores or in front of products. Discount coupons using tributaries and QR codes are implemented.

However, coupons that are being promoted as a method of marketing in large-format marts are not highly utilized by users, and it is difficult to carry coupons of marts that may come when they are late. When a coupon is collected and a coupon is collected, There was a problem of passing.

From the point of view of the consumer, it is difficult to always carry the coupon when not going to the store of a large-sized mart, and the coupon information can not be known when it is in the store.

From the point of view of the store, it is difficult to know key information such as the customer's entrance / exit time, car number, and car type.

Also, from the point of view of the coupon provider, the coupon provided by the coupon provider has a low rate of being delivered to a consumer who has an intention to purchase the product, that is, the customer.

On the other hand, by utilizing the car number recognizer and the NFC terminal When a vehicle number is registered when a consumer purchases a product, the parking time is automatically deducted according to the amount of money. However, it is troublesome to register the vehicle number each time of calculation, There was a limit to the use of information in the parking settlement system.

Publication No. 2002-0019790 (published on March 13, 2002) Public number 10-2012-0042007 (Open date May 03, 2012)

The present invention has been conceived to solve the above-described problems, and it is an object of the present invention to provide a smartphone which can recognize various coupon information services provided at a place, such as a car or a specific place such as a shopping mall or a department store, , Consumers can benefit from useful information and coupons in place. In case of shops, meaningful data can be obtained by linking with the existing member DB, and utilized for marketing in the future. In terms of coupon providers, a platform that can be effectively promoted .

According to an aspect of the present invention, there is provided a coupon providing system based on entrance / exit information according to an embodiment of the present invention includes: a member smartphone carried by a member who subscribes to a store server,

A plurality of NFC terminals installed in a store for calling a phone number of a smartphone through short-range communication with the member smartphone and transmitting the phone number to the store first server together with the location information; And

And stores the coupon and stores the coupon, receives the personal information and the vehicle information through the home page, subscribes the consumer as a member, and provides the coupon to the member smartphone based on the phone number and the location information transmitted from the NFC terminal server;

.

According to another aspect of the present invention, there is provided a coupon providing system based on input / output information, comprising: a member smartphone carried by a member who subscribes to a service server providing a coupon,

A store second server for registering a store in the service server and providing a coupon through a service server;

A plurality of NFC terminals installed in a plurality of stores, respectively, for calling a phone number of a smart phone by short distance communication with the member smartphone and transmitting the same to the service server together with the location information; And

A service server storing the coupon, receiving the personal information and the vehicle information through the home page, joining the consumer as a member, and providing the coupon to the member smartphone based on the phone number and the location information transmitted from the NFC terminal;

.

The coupon providing terminal may further include a coupon providing terminal for requesting coupon issuance from the store second server or the service server and issuing a coupon suitable for the store to provide the coupon to the service server.

The system may further include a car number recognizer installed in the parking lot of the store for recognizing the number of the car entering and exiting and transmitting the car number to the store first server or the service server together with the location information.

The store first server or the service server may send a push notification to a member smartphone corresponding to the car number to induce a coupon providing app to be executed.

The store first server or the service server may include a member DB for storing personal information such as resident number, address, sex, purchase propensity and telephone number, vehicle information such as member's car number and car type,

And a coupon DB for storing a coupon providing object including a coupon type, an age, a time, a gender, and a location, and a coupon DB for storing the coupon type.

In addition, when the store first server or the service server uses the coupon provided by the member, the coupon usage history is stored in the member DB and utilized for marketing.

According to another aspect of the present invention, there is provided a coupon providing method comprising: (a) entering a personal information and vehicle information through a homepage of a store first server or a service server and joining the coupon as a member;

(b) storing the member information by matching the personal information and the vehicle information in the store first server or the service server;

(c) After executing the coupon providing application mounted on the member smartphone and performing login, the location service is activated to receive the coupon, and the hardware information (including the telephone number) of the member smartphone is fetched to recognize the current location information ;

(d) receiving the telephone number and the current location information from the first server or the service server and providing the coupon to the member smartphone corresponding to the telephone number based on the current location information;

(e) storing coupon usage details in the member information when using the provided coupon;

.

In addition, in step (c), hardware information (including telephone number) of the member smartphone is fetched by a short distance communication with the member smartphone in the NFC terminal installed in a plurality of stores in the store.

Further, in the step (c), the vehicle number recognizer installed in a lot of parking lots of the store recognizes the vehicle number of the member vehicle entering and exiting.

In the step (d), the car number is received and a push notification is sent to the member smartphone corresponding to the car number to induce a coupon providing app to be executed, and then the coupon is provided.

According to the present invention, when a member is a consumer, it is recognized that the user is executing the app at the time of entering / leaving the specific store, and the consumer is shopping at the store. , Coupons and other benefits.

In addition, from the standpoint of the store, it is possible to find out the time of entry / exit of the consumer by using the car number recognizer and the NFC terminal, and it can obtain meaningful data by linking with the existing member DB and can use this information for future marketing .

In addition, from the perspective of the coupon provider, it is possible to obtain information on how much of the coupon is used for a certain category of consumers, and thus, the promotion can be performed more effectively.

As a result, according to the present invention, when a member who is a consumer executes a mobile application and provides information that he / she is presently present in an offline store, a business can provide benefits such as a coupon to a consumer through a mobile application.

1 is a block diagram of a coupon providing system according to an embodiment of the present invention.
2 is a block diagram of a coupon providing system according to another embodiment of the present invention.
3 is a flowchart of a coupon providing method according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings.

In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

Also, when a part is referred to as "including " an element, it does not exclude other elements unless specifically stated otherwise.

In the drawings, the sizes or thicknesses of elements are exaggerated for clarity of description.

FIG. 1 is a block diagram of a coupon providing system according to an embodiment of the present invention. In FIG. 1, when a store is large, a coupon is issued and provided by operating a server independently in a store.

A coupon DB 12 operated by a store server 60, a car number recognizer 22 and an NFC terminal 24 provided in a store, a member smartphone 34 and a store server 60, And a member DB (14).

The store server 60 is a server provided in a store having a large queue size and operates a homepage independently. When a consumer accesses the homepage using a terminal (not shown) and intends to join the membership, the store server 60 stores a resident registration number , Gender, purchase propensity, phone number, vehicle number, and vehicle type, the personal information and the vehicle information are matched and stored in the member DB 14.

The store server 60 collects the marketing information necessary for the store operation and issues various coupons necessary for the marketing, and stores the coupons in the coupon DB 12. The store server 60 stores the coupon type, coupon providing object (age range, time, Are stored together.

The store server 60 obtains information on the car number or the telephone number from the car number recognizer 22 or the NFC terminal 24 and links the member DB 14 and the coupon DB 12 to each other And provides the coupon to the member smartphone 34 of the telephone number when the coupon is provided.

When a coupon is input from a terminal (not shown) provided in the store when the member uses the coupon after purchasing goods or receiving services while shopping in the store, It is stored in the DB 14 along with the coupon type usage time and the usage location so that it can be utilized for future marketing.

The coupon DB 12 operated by the store server 60 stores a coupon providing object such as coupon type, age, time, sex, and location.

In the member DB 14 operated by the store server 60, coupon usage details such as coupon usage time, coupon usage location, and usage coupon type are stored along with the personal information and vehicle information input at the time of member registration.

The car number recognizer 22 photographs license plate images of the member vehicle 32 entering and exiting using the camera when the vehicle is installed at the exit of the parking lot operated by the store and using the member vehicle 32, Receives the number plate image of the photographed member vehicle 32, recognizes the vehicle number, and transmits it to the store server.

The NFC terminal 24 recognizes the member's entry and exit by short distance communication with the member smartphone 34 when the member executes the coupon providing app loaded in the member smartphone 34 and enters and leaves the store on foot, To the store server (60).

A customer who wishes to receive a coupon provided in the store accesses a homepage operated in a store using a terminal, enters personal information and vehicle information to join as a member, visits the store offline, and provides coupon information It can be provided online, and for this purpose, a coupon providing app is downloaded and installed in the member smartphone 34 through an app store or the like.

That is, the member smartphone 34 is provided with a coupon-providing app, and provides a telephone number of the member's personal information to the NFC terminal 24 by communicating with the NFC terminal 24 at the entrance and exit of the member, ) Or the coupon information provided through the NFC terminal (24).

1, the vehicle number recognizer 22 and the NFC terminal 24 are identical to each other in terms of their size and necessity And the number of member smartphones 34 can be increased according to the number of members.

At this time, the vehicle ID recognizer 22 and the NFC terminal 24 are given a unique ID that can indicate unique information, and when a signal is transmitted to the store server 60, You may also be able to verify your location.

When the car number recognizer 22 recognizes the car number and transmits it to the store server 60 without executing the member smartphone 34, the store server 60 stores the car number, the entrance time, Information is matched and a push notification is sent to the member smartphone 34 to execute a coupon providing app, and when the coupon providing app is executed, a special sale and an event of the relevant store and a discount Coupon information such as a coupon is transmitted from the store server 60 to the member smartphone 34. [

FIG. 2 is a block diagram of a coupon providing system according to another embodiment of the present invention. Referring to FIG. 2, when a store is small, a service server 10 receives coupons of a plurality of stores and provides the coupon to a visiting member.

2, the service server 10, the store server 60, the car number recognizer 22 and the NFC terminal 24 provided in the store, the member smartphone 34, and the service server 10 A coupon DB 12, a member DB 14, and a coupon providing server 50. [

The service server 10 is a server that operates a homepage for providing coupons of various stores. When a consumer accesses a homepage using a terminal (not shown) and wants to join as a member, the service server 10 transmits a resident number, If the user inputs information such as personal information such as sex, purchase propensity, and telephone number, and vehicle information such as the member vehicle number and the vehicle type, the information is stored in the member DB 14 so as to match the personal information and the vehicle information.

In addition, the service server 10 collects marketing information necessary for a plurality of stores, receives various coupons necessary for the marketing from the coupon providing server 50 and stores the coupons in the coupon DB 12, Store objects (age, time, gender, location (store)) together.

The service server 10 obtains information on the car number or the telephone number from the car number recognizer 22 or the NFC terminal 24 provided in the store and links the member DB 14 and the coupon DB 12 And provides the coupon to the member smartphone 34 of the telephone number when the coupon is provided.

In addition, when the service server 10 receives a coupon use signal from a terminal (not shown) provided in the store when a member uses the coupon after purchasing goods or services while shopping in various stores, It is stored in the member DB 14 together with the usage time and the store information (location) so that it can be utilized for future marketing.

The coupon DB 12 operated by the service server 10 stores a coupon type, coupon providing objects such as age, time, sex, and store.

In the member DB 14 operated by the service server 10, coupon usage details such as coupon use time, coupon use store, and usage coupon type are stored together with the personal information and vehicle information input at the time of member registration.

The car number recognizer 22 photographs a license plate image of a member vehicle 32 which is installed at an entrance of a parking lot operated by a plurality of stores and uses the camera to enter and exit the car using the member vehicle 32, Receives the number plate image of the photographed member vehicle 32, recognizes the car number, and transmits it to the service server 10.

The NFC terminal 24 is installed in a plurality of stores, and when a member executes a coupon providing application mounted on the member smartphone 34 and enters and exits the store on foot, And transmits it to the service server 10.

A consumer who wishes to receive coupons provided from various stores accesses a homepage operated by the service server 10 using the terminal and enters the personal information and the vehicle information into the member so that the user can visit the store in an offline fashion, The coupon information that is issued can be provided online, and the coupon providing app is downloaded and installed in the member smartphone 34 through an app store or the like.

That is, the member smartphone 34 is provided with a coupon-providing app, and provides a telephone number of the member's personal information to the NFC terminal 24 by communicating with the NFC terminal 24 at the entrance and exit of the member, ) Or the coupon information provided through the NFC terminal (24).

When the store server 60 provides the coupon through the service server 10 and wants to utilize it for marketing, the store server 60 inputs store information such as a store location, an item or a service type, a telephone number, .

The coupon providing server 50 issues a coupon useful for marketing according to a request from the service server 10 or the store server 60 and stores the coupon in the coupon DB 12 of the service server 10.

When the service server 10 or the store server 60 issues coupons useful for direct marketing and stores the coupons in the coupon DB 12, the service server 10 or the store server 60 may be the coupon providing server 50 have.

2, the vehicle number recognizer 22 and the NFC terminal 24 and the member smartphone 34 are provided in a plurality of stores. However, the vehicle number recognizer 22 and the NFC terminal may be different in size And the number of the member smartphones 34 can be increased according to the number of members.

At this time, the vehicle number recognizer 22 and the NFC terminal are each given an ID capable of indicating unique information, and when a signal is transmitted to the service server 10, the ID is transmitted together and the service server 10 can confirm the store .

When the car number recognizer 22 recognizes the car number and transmits it to the service server 10 without executing the member smartphone 34, the service server 10 stores the car number, the entrance time, Information is matched and a push notification is sent to the member smartphone 34 to execute a coupon providing app, and when the coupon providing app is executed, a special sale and an event of the relevant store and a discount Coupon information such as a coupon is transmitted from the service server 10 to the member smartphone 34.

3 is a flowchart of a coupon providing method according to an embodiment of the present invention.

As shown in FIG. 3, in order to receive a coupon, the consumer firstly accesses the store server 60 (the store server 60 hereinafter referred to as the store server 60 shown in FIG. 1) The home page operated by the server 10 is accessed, and the personal information such as the resident number, the address, the sex, the purchase propensity and the telephone number, the car number, and the vehicle information such as the car type are entered and registered as a member (S32).

Of course, in order to receive the coupon, the consumer accesses the store application and downloads the coupon providing app.

The store server 60 or the service server 10 matches the personal information and the vehicle information entered by the customer and stores them in the member DB 14 (S34).

The information stored in the member DB 14 is interlocked with the coupon providing application. The reason why the coupon providing app is linked with the coupon providing application is that the location information of the member is retrieved through the member smartphone 34 and is efficiently marketed to be.

To do this, a member launches a coupon-providing app and logs in as a member to protect his or her privacy. For example, if the member smartphone (34) And when this is done, the hardware information of the member smartphone 34 is fetched and the current position information is recognized.

That is, when the member smartphone 34 executes the coupon providing app and enters and exits the entrance of the store on foot, the NFC terminal 24 installed at the gateway accesses the member smartphone 34 by short distance communication with the member smartphone 34, (Telephone number, etc.) of the telephone number and the current location (store) information (S36).

In order to provide coupon provision to all the members, it is possible to allow a member who goes on foot to the store to tag a specific device such as the NFC terminal 24 with a separate NFC function.

The NFC terminal 24 transmits the telephone number and the location (store) information to the store server 60 or the service server 10 (S38).

On the other hand, if the member smartphone 34 enters the parking lot of the store using the member vehicle 32 without executing the coupon providing application in step S36, the car number recognizer 22 of the store recognizes the car number , And transmits the car number and current location (store) information to the store server 60 or the service server 10 in step S38.

The store server 60 or the service server 10 matches the store (location), the entrance time, the car number, or the telephone number with the member information and stores the coupon in the coupon DB 12 And transmits coupon information such as a special sale in the shop, an event news, and a discount coupon for a product sold in the store to the member smartphone 34 (S40).

In addition, when the user enters the membership vehicle 32, a push notification is sent to the member smartphone 34 to induce execution of the coupon providing application, and then the coupon information is transmitted to the member smartphone 34 (S40).

At this time, the coupon may be a bar code or a QR code or an image for a specific article or service.

When purchasing an item or receiving a payment using the service while receiving such a coupon, the coupon provided to the member smartphone 34 is used (S42).

At this time, in the billing terminal (not shown), the coupon usage information (details) such as the type of the coupon to be used, the telephone number, and the current location is transmitted to the store server 60 or the service server 10, 10) stores the coupon use information (details) (S44).

The store server 60 or the service server 10 collects a plurality of coupon use information thus stored and uses the coupon usage information as marketing information (S46), and utilizes the coupon information for future marketing through the marketing information (S48).

By inputting the member information and issuing the coupon based on the location information, the user can utilize the coupon for various marketing activities.

First, the coupon of a related part directly related to the vehicle and the vehicle type can be provided by using the information of the member vehicle 32, and the approximate scale of the household can be indirectly calculated. Therefore, Can be recommended and promoted.

In addition, since the member vehicle information and the entrance / exit information are recorded together, it can be processed more quickly and efficiently in the settlement of the parking fee at the business site, and furthermore, with the consent of the member, The customer can be reminded of this information before the expiration of the insurance,

Next, by knowing how long the customer has been staying by using the entrance / exit information, it can be estimated to be a numerical value related to the size of the store, type of service, and quality, and can be related to the amount of purchase by dividing the residence time of the customer Can be utilized for the marketing of the store.

Next, the coupon provider can get information about how much of his / her coupon is used for a certain category of consumers.

Although the preferred embodiments of the present invention have been disclosed for illustrative purposes, those skilled in the art will appreciate that various modifications, additions and substitutions are possible, without departing from the scope and spirit of the invention as disclosed in the accompanying claims. In addition, it is a matter of course that various modifications and variations are possible without departing from the scope of the technical idea of the present invention by anyone having ordinary skill in the art.

Although coupons are the most representative coupon service, it is obvious that platform operators such as department stores, movie theaters, and shopping malls can utilize unlimited number of platform operators.

10: service server 12: coupon DB
14: Member DB 22: Vehicle number recognizer
24: NFC terminal 32: member vehicle
34: Member smartphone 40: Internet network
50: coupon providing server 60: store server

Claims (11)

Member smartphone with a coupon providing app that is carried by members who joined the server at the store first server;
An NFC terminal that is installed at a plurality of outlets of a store and calls a phone number and location information of a smart phone through short distance communication with a member smartphone in which the coupon providing app is executed and transmits the phone number and location information to a store first server;
A car number recognizer that recognizes a number of vehicles entering and exiting in the parking lot of the store and transmits the car number to the store first server together with the location information; And
Coupons are issued and stored, human information and vehicle information are inputted through a homepage to subscribe a consumer as a member, and a coupon is provided to the member smartphone based on the phone number and location information transmitted from the NFC terminal, When the user enters or exits the store using the vehicle without executing the app, the user is prompted to execute a coupon providing application by sending a push notification to the member smartphone corresponding to the car number transmitted to the car number recognizer, A store first server providing coupons;
The coupon providing system comprising: A member smartphone equipped with a coupon providing app to be carried by a member who subscribes to a service server providing the coupon;
A store second server for registering a store in the service server and providing a coupon through a service server;
An NFC terminal that is installed at a plurality of outlets of a plurality of shops and calls up a phone number and location information of a smart phone through a short distance communication with a member smartphone in which the coupon providing app is executed,
A car number recognizer that recognizes a number of vehicles entering and exiting and is installed in a parking lot of the store, and transmits the recognized car number to the service server together with the location information; And
Stores the coupon, inputs personal information and vehicle information through the home page, subscribes the consumer as a member, provides the coupon to the member smartphone based on the phone number and location information transmitted from the NFC terminal, When the user enters and exits the vehicle without using the vehicle, the vehicle number recognizer sends a push notification to the member smartphone corresponding to the car number transmitted to the car number recognizer, and induces the user to execute the coupon providing application. Service server;
The coupon providing system comprising: 3. The method of claim 2,
Further comprising a coupon providing terminal for issuing a coupon to the store second server or a service server and issuing a coupon suitable for the store and providing the coupon to the service server. delete delete 3. The method according to claim 1 or 2,
The store first server or the service server stores a member DB for storing vehicle information such as personal information such as resident number, address, sex, purchase propensity, and telephone number, membership vehicle number,
And a coupon DB for storing a coupon providing object including a coupon type and an age range, a time, a gender, and a location, and operating the coupon DB to interoperate with the coupon providing app. The method according to claim 6,
Wherein the store first server or the service server stores the coupon usage history in the member DB and uses the coupon usage information for marketing when using the coupon provided by the member. (a) inputting personal information and vehicle information through a homepage of a store first server or a service server in a member smartphone and joining the member as a member;
(b) storing the member information by matching the personal information and the vehicle information in the store first server or the service server;
(c) activating the self-installed coupon providing app in the member smartphone, activating the location service in order to receive the coupon after performing login, and establishing a plurality of NFC terminals installed at the entrance of the store, Recognizes hardware information (including phone number) and location information of the member smartphone,
Recognizing a vehicle number of a member vehicle entering and leaving the store at a vehicle number recognizer having a plurality of parking lots at the store;
(d) receiving the telephone number and the location information from the NFC terminal in the store first server or the service server, providing the coupon to the member smartphone corresponding to the telephone number based on the location information,
Receiving the car number from the car number recognizer at the store first server or the service server, guiding the user to execute a coupon providing app by sending a push notification to a member smartphone corresponding to the car number, and providing a coupon; And
(e) storing coupon usage details in the member server when the coupon provided by the smartphone is used;
The coupon providing method comprising: delete delete delete

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