KR101403297B1 - Method, Apparatus and System for Advertisement Delivering on a navigation, and Recording Medium therefor - Google Patents

Abstract

An embodiment of the present invention relates to a method, a device, a system, and a recording medium for providing an advertisement service on a navigation system, and more particularly, It is possible to display not only the advertisement on the route but also the advertisement around the route along with the advertisement on the route so as to be able to be delivered and to provide the advertisement exposure calculation method for the advertisement cost settlement, And transmits the mobile communication terminal to retrieve the corresponding data in the future.

Navigation, mobile communication terminal, voice advertisement, image advertisement, traveling route

Description

TECHNICAL FIELD [0001] The present invention relates to a method, apparatus, system, and recording medium for providing an advertisement service on a navigation system,

The present invention relates to an advertisement service, and more particularly, to provide an advertisement on a route when displaying a route on a navigation system. In addition, it is possible to maximize an advertiser while avoiding duplicate advertisements on a route, It is possible to display not only the advertisement on the route but also the advertisement around the route, and to deliver the advertisement to the mobile communication terminal in advance, To an advertisement service providing method, an apparatus, a system, and a recording medium on which a navigation service can inquire relevant data.

2. Description of the Related Art Generally, an advertisement service using conventional location information and a mobile communication network can be classified into an SMS (Short Message Service), an advertisement of an advertiser who has requested an advertisement within an area currently staying in a customer selected by age, sex, Or a multimedia message service (MMS). However, there are the following problems in the transmission of an advertisement message through the mobile communication network.

First, it is difficult to select the customers who want to receive advertisements. In general, when customers are required to confirm whether or not to accept an advertisement according to related laws, customers generally do not agree to receive SMS or other advertisements because they are concerned about receiving too many advertisements. Second, it is difficult for the customer to fix the customer 's gaze to the terminal liquid crystal because the customer puts the phone in the pocket and the bag at the time of not talking. In other words, he does not try to turn off the phone in his pocket or bag to check for information he does not want. Third, a method of extracting a customer who enters a specific base station area to know a customer staying in or entering the area requested by the advertiser causes a heavy load on the mobile communication network.

In order to solve the above problems, the advertiser's advertisement is provided to the navigation service that provides the current position and route guidance on the map that can capture the customer's gaze naturally, thereby reducing the resistance of the customer, An advertisement service that can improve the advertisement effect has been proposed. That is, an advertisement service has been proposed in which a route guidance service is used to provide an advertisement of an advertiser existing on a route, thereby providing a valid advertisement according to the location of the user.

However, in the case of providing the location-based advertisement data on the navigation according to the proposed advertisement service, if there are two or more advertisements overlapping at one point in the traveling route, there is a problem that the advertisement of the voice is impossible or the image advertisement is overlapped.

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to prevent the above-described problems of the related art from being displayed in duplication with existing registered advertisements, , And a method for providing an advertisement service on a navigation system, a system, and a recording medium, in which a specific advertisement selected by a user is delivered in detail through a specified mobile communication terminal or the like.

According to an aspect of the present invention, there is provided a method of providing an advertisement service on a navigation system, the method comprising: dividing a map into a plurality of blocks; registering the blocks on the basis of the size and / An advertisement registration step of registering a new advertisement by limiting the number of advertisements that can be performed by the user, and an advertisement display step of displaying a corresponding advertisement of a block adjacent to the current vehicle on the travel route by voice or image, And delivering the information about the specific advertisement selected by the user to the designated mobile communication terminal.

In the advertisement registration step, one voice / image advertisement is registered for each side of one block, and a predetermined number of image ads are registered in the block. The advertisement display step may display voice and image for the corresponding voice / image advertisement registered on the first side corresponding to the right side of the current vehicle traveling direction, Can be displayed only as an image.

According to an aspect of the present invention, there is provided an apparatus for providing an advertisement service on a navigation system, comprising: a block dividing unit dividing a map into a plurality of blocks; An advertisement registration unit for registering a new advertisement by limiting the number of advertisements that can be performed, and an advertisement display unit for controlling display of a corresponding advertisement of a block adjacent to the current vehicle on the driving route by voice or image, And an advertisement delivery unit for delivering information on a specific advertisement selected by the advertisement selection unit to a designated mobile communication terminal.

The advertisement registration unit may register one voice / image advertisement for each side of one block and register a predetermined number of image ads in the block. The advertisement display unit may control the voice / image advertisement registered in the first side corresponding to the right side of the current vehicle traveling direction to be displayed as a voice and an image, It is possible to control so that the voice / image advertisement registered on the side is displayed as an image only.

According to an aspect of the present invention, there is provided a system for providing an advertisement service on a navigation system, the system comprising: a map unit for dividing a map into a plurality of blocks and registering the blocks on the basis of a size and / An advertisement device for registering a new advertisement by limiting the number of advertisements and controlling the display of a corresponding advertisement of a block adjacent to the current vehicle on the travel route by voice or an image; A navigation terminal for displaying the corresponding advertisement and transmitting information about a specific advertisement selected by the user to the communication network among the displayed advertisements and a mobile communication terminal for receiving and displaying information on the specific advertisement through the communication network from the navigation terminal, Terminal.

The advertisement device may register one voice / image advertisement for each side of one block, register a set number of image ads in the block, Image / voice / image advertisement registered on one side of the first side can be controlled to be displayed as voice and image through the navigation terminal for the corresponding voice / image advertisement registered in the first side, It can be controlled to be displayed as an image only through the terminal.

According to one aspect of the present invention, there is provided a computer readable recording medium on which a program for providing an advertisement service on a navigation system is recorded. The computer readable recording medium includes a block division function for dividing a map into a plurality of blocks. An advertisement registration function of registering a new advertisement by limiting the number of advertisements that can be registered for the block based on the variable, and an advertisement display function of displaying the advertisement of the block adjacent to the current vehicle on the travel route by voice or image And an advertisement delivery function for delivering information on a specific advertisement selected by the user among the displayed advertisements to the designated mobile communication terminal.

The advertisement registration function may register one audio / image advertisement for each side of one block and register a set number of image ads in the block, and the advertisement display function may display the right side Image advertisements registered on the first side corresponding to the first side and voice / image advertisements registered on the other side of the first side with respect to one block can be displayed only as images.

According to various aspects of the present invention as described above, it is possible to prevent the advertisement from being registered or displayed in duplicate with the existing registered advertisement when the advertisement is newly registered and displayed, to set the advertisement cost according to the advertisement exposure method and the number of times, The information of the specific advertisement is delivered to the designated mobile communication terminal, and the advertisement information can be obtained without restriction on the time and space.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the drawings, the same reference numerals are used to designate the same or similar components throughout the drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

In describing the components of the present invention, terms such as first, second, A, B, (a), and (b) may be used. These terms are intended to distinguish the constituent elements from other constituent elements, and the terms do not limit the nature, order or order of the constituent elements. When a component is described as being "connected", "coupled", or "connected" to another component, the component may be directly connected or connected to the other component, It should be understood that an element may be "connected," "coupled," or "connected."

FIG. 1 is a block diagram of an advertisement service providing system according to an embodiment of the present invention. The advertisement service providing system includes a communication network 100, an advertisement apparatus 110, a navigation terminal 130, and a mobile communication terminal 150.

The advertisement device 110 divides the map into a plurality of blocks, registers a new advertisement by limiting the number of advertisements that can be registered for the block based on the size and / or the variable of each block, For example, one voice / image advertisement is registered for each side of one block, and a predetermined number of image ads are registered in the block. And controls the corresponding voice / image advertisement registered on the first side corresponding to the current direction of the current vehicle to be displayed as voice and image through the navigation terminal 130, It is possible to control the voice / image advertisement registered on the other side of the side to be displayed as an image through the navigation terminal 130 only.

The navigation terminal 130 displays a driving route of the map according to the current driving of the vehicle, displays the advertisement according to the control of the advertisement device 110, and transmits information about the specific advertisement selected by the user, (100) to the mobile communication terminal (150).

The mobile communication terminal 150 receives information on the specific advertisement from the navigation terminal 130 through the communication network 100 and displays the received information.

According to the present embodiment, the navigation terminal 130 and the mobile communication terminal 150 are divided into separate devices, but the present invention is not limited thereto and may be integrated into one device.

The communication network 100 is a communication network for communication between the advertisement device 110, the navigation terminal 130, and / or the mobile communication terminal 150, for example, a mobile communication network.

FIG. 2 is a block diagram of an apparatus for providing an advertisement service on a navigation system according to an embodiment of the present invention, and is a detailed configuration diagram of the advertisement apparatus 110 of FIG. 1. Referring to FIG.

The advertisement device 110 of FIG. 1 according to the present embodiment includes a block division unit 111, an advertisement registration unit 113, an advertisement display unit 115, and an advertisement delivery unit 117 as shown in FIG. .

The block division unit 111 divides the map into a plurality of blocks.

The advertisement registering unit 113 registers a new advertisement by limiting the number of advertisements that can be registered for the corresponding block based on the size and / or the variable of each block classified on the map. For example, One voice / image advertisement is registered for each side, and a predetermined number of image ads are registered in the block.

The advertisement display unit 115 controls to display a corresponding advertisement of a block adjacent to the current vehicle on the driving route on the map by voice or image. For example, on the map divided by blocks, Image advertisement for the corresponding voice / image advertisement registered corresponding to the first side of the corresponding block (i.e., the first side adjacent to the right side), and further, The voice / image advertisement registered on the other side of the side can be controlled to be displayed as an image only.

The advertisement transmitting unit 117 may transmit the information about the specific advertisement selected by the user to the designated mobile communication terminal 150 among the advertisements displayed by the advertisement displaying unit 115. [

FIG. 3 is a detailed configuration diagram of the navigation terminal 130 of FIG. 1. As shown in FIG. 3, the navigation terminal 130 displays a map corresponding to the stowage of the vehicle, An advertisement display unit 133 for displaying the advertisement according to the control of the advertisement display unit 115 of the advertisement device 110 and a map display unit 133 for displaying the advertisement displayed on the advertisement display unit 133 And an advertisement delivery unit 135 for delivering information about a specific advertisement selected by the user to the designated mobile communication terminal 150.

In this embodiment, the advertisement delivery unit 117 of the advertisement device 110 of FIG. 2 and the advertisement delivery unit 135 of the navigation terminal 130 of FIG. 3 perform the same function, For example, in order to prevent redundant performance of the quantum functions, the advertisement transfer unit 117 recognizes the selected specific advertisement through the advertisement transfer unit 135 and does not transmit the selected specific advertisement to the mobile communication terminal 150, The configuration of the portion 117 may be omitted. As another example, the advertisement delivery unit 135 does not directly deliver the selected specific advertisement to the mobile communication terminal 150, but transmits only the perceived information of the selected specific advertisement to the advertisement delivery unit 117, And may be transmitted from the transmission unit 117 to the mobile communication terminal 150.

In this embodiment, the advertisement is displayed through the advertisement display unit 133 of the navigation terminal 130 of FIG. 3 according to the above-described control of the advertisement display unit 115 of the advertisement apparatus 110 of FIG. 2, For example, if the information about the advertisement registered in the advertisement device 110 is downloaded and updated to the navigation terminal 110, the control function of the advertisement display unit 115 may be integrated into the advertisement display unit 133 It will be possible.

FIG. 4 is a flowchart illustrating a method of providing an advertisement service on a navigation system according to an exemplary embodiment of the present invention. Referring to FIGs.

First, the block classification step S410 divides the map into a plurality of blocks through the block division unit 111 of the advertisement apparatus 110. [

In the advertisement registration step S430, the advertisement registration unit 113 of the advertisement device 110 restricts the number of advertisements that can be registered for the corresponding block based on the size and / or the variable of each block on the map, For example, as shown in FIG. 5, one voice / image advertisement may be registered for each side of one square block, and a predetermined number of image ads may be registered in the block. In the example of FIG. 5, the voice / image advertisement in one block can be registered in four slots (north, south, east, and west) for one square block, and voice / image advertisements can be registered for empty slots. For reference, in the description of the present embodiment, 'voice / image advertisement' indicates a voice advertisement alone or an advertisement concurrently with voice and image.

The advertisement display step S450 is a step of displaying the advertisement displayed on the advertisement display part 133 of the navigation terminal 130 under the control of the advertisement display part 115 of the advertisement device 110 The advertisement is displayed as a voice or an image. For example, as shown in FIG. 6, a corresponding advertisement of a block within a certain area adjacent to the current vehicle on the driving route is displayed as voice and / or image, A voice and an image advertisement are simultaneously displayed for the 'Hyundai Motor' as the corresponding voice / image advertisement registered on the first side of the block corresponding to the right side of the current vehicle traveling direction, The voice / image advertisement registered on the other side is displayed only as an image.

Finally, the advertisement delivery step S470 is performed by the user among the advertisements displayed in the advertisement display step S450 through the advertisement delivery unit 117 of the advertisement apparatus 110 or the advertisement delivery unit 135 of the navigation terminal 130 7, when the user selects the advertisement displayed on the screen of the advertisement display unit 133 of the navigation terminal 130 as 'future' (Location, telephone number, menu, price, etc.) of the 'future restaurant' to the designated '010-111-2222' of the designated mobile communication terminal 150 when the user clicks on the ' And the corresponding advertisement information received and stored in the terminal 150 can be used as needed.

Also, in this embodiment, the advertisement device 110 can distinguish between the audio / image exposure advertisement and the image exposure advertisement and can settle the advertisement cost according to the number of advertisement exposure.

The method of providing an advertisement service on navigation according to an embodiment of the present invention described with reference to FIG. 4 may be implemented as a computer-readable recording medium including program instructions for performing various computer-implemented operations. The computer-readable recording medium may include a program command, a local data file, a local data structure, or the like, alone or in combination. The recording medium may be those specially designed and constructed for the embodiments of the present invention or may be those known to those skilled in the computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floppy disks, and ROMs, And hardware devices specifically configured to store and execute the same program instructions. The recording medium may be a transmission medium such as an optical or metal line, a wave guide, or the like, including a carrier wave for transmitting a signal designating a program command, a local data structure, or the like. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiments, it is to be understood that the invention is not limited to the disclosed embodiments. That is, within the scope of the present invention, all of the components may be selectively coupled to one or more of them. In addition, although all of the components may be implemented as one independent hardware, some or all of the components may be selectively combined to perform a part or all of the functions in one or a plurality of hardware. As shown in FIG. The codes and code segments constituting the computer program may be easily deduced by those skilled in the art. Such a computer program can be stored in a computer-readable storage medium, readable and executed by a computer, thereby realizing an embodiment of the present invention. As the storage medium of the computer program, a magnetic recording medium, an optical recording medium, a carrier wave medium, or the like may be included.

It is also to be understood that the terms such as " comprises, "" comprising," or "having ", as used herein, mean that a component can be implanted unless specifically stated to the contrary. But should be construed as including other elements. All terms, including technical and scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs, unless otherwise defined. Commonly used terms, such as predefined terms, should be interpreted to be consistent with the contextual meanings of the related art, and are not to be construed as ideal or overly formal, unless expressly defined to the contrary.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, . Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas falling within the scope of the same shall be construed as falling within the scope of the present invention.

As described above, the embodiment of the present invention can be applied to the field of advertisement service, so that it can be prevented from being registered or displayed in duplicate with the existing advertisement registered at the time of advertisement registration and advertisement display, And it is a very useful invention to provide the effect that the information of the specific advertisement selected by the user is transmitted to the specified mobile communication terminal and the corresponding advertisement information can be obtained without restriction on time and space.

1 is a configuration diagram of an advertisement service providing system according to an embodiment of the present invention;

2 is a block diagram of an apparatus for providing an advertisement service on a navigation system according to an embodiment of the present invention,

3 is a detailed configuration diagram of the navigation terminal of FIG. 1,

4 is a flowchart illustrating a method of providing an advertisement service on a navigation system according to an exemplary embodiment of the present invention.

5 to 7 show an advertisement display screen for explaining an embodiment of the present invention.

Description of the Related Art

100: communication network 110: advertising device

111: block division unit 113: advertisement registration unit

115: an advertisement display unit 117:

130: navigation terminal 131: map / route display unit

133: Advertisement display unit 135:

150: mobile communication terminal

Claims (16)

A block dividing step of dividing the map into a plurality of blocks; A new advertisement is registered by limiting the number of advertisements that can be registered for the block based on the size and / or the variable of each block, one voice / image advertisement is registered for each side of one block, An advertisement registration step of registering a set number of image advertisements in the advertisement registration step; And An advertisement display step of displaying a corresponding advertisement of a block adjacent to the current vehicle on the driving route as a voice or an image; The method of claim 1, delete The method according to claim 1, Wherein the advertisement display step displays the voice / image advertisement for the voice / image advertisement registered on the first side corresponding to the right side of the current vehicle traveling direction as voice and image. The method of claim 3, Wherein the voice / image advertisement registered on the other side of the first side with respect to one block is displayed only as an image. The method according to claim 1, And delivering information about a specific advertisement selected by the user to the designated mobile communication terminal, among the displayed advertisements. A block division unit for dividing the map into a plurality of blocks; A new advertisement is registered by limiting the number of advertisements that can be registered for a corresponding block based on the size and / or the variable of each block, one voice / image advertisement is registered for each side of one block, An advertisement registration unit for registering a predetermined number of image advertisements in the block; And An advertisement display unit for controlling display of a corresponding advertisement of a block adjacent to the current vehicle on the driving route by voice or image; And an advertisement service providing unit for providing advertisement service on the navigation system. delete The method according to claim 6, Wherein the advertisement display unit controls the voice / image advertisement registered in the first side corresponding to the right side of the current vehicle traveling direction to be displayed as voice and image. 9. The method of claim 8, Wherein the advertisement display unit controls the voice / image advertisement registered on the other side of the first side to be displayed as an image only for one block. The method according to claim 6, Further comprising an advertisement delivery unit for delivering information on a specific advertisement selected by the user to the designated mobile communication terminal among the displayed advertisements. The map is divided into a plurality of blocks, a new advertisement is registered by limiting the number of advertisements that can be registered for the block based on the size and / or the variable of each block, An advertisement device for controlling an advertisement to be displayed as a voice or an image, allowing one voice / image advertisement to be registered for each side of one block, and registering a set number of image ads in the block; A navigation terminal displaying the traveling route of the map and displaying the corresponding advertisement under the control of the advertisement device and transmitting information about a specific advertisement selected by the user to the communication network; And A mobile communication terminal for receiving and displaying information on the specific advertisement from the navigation terminal through the communication network; The advertisement service providing system comprising: delete 12. The method of claim 11, Wherein the advertisement device controls the voice / image advertisement registered on the first side corresponding to the right side of the current vehicle traveling direction to be displayed as voice and image through the navigation terminal system. 14. The method of claim 13, Wherein the advertisement device controls the voice / image advertisement registered on the other side of the first side to be displayed only as an image through the navigation terminal for one block. A block classification function for dividing the map into a plurality of blocks; A new advertisement is registered by limiting the number of advertisements that can be registered for the block based on the size and / or the variable of each block, one voice / image advertisement is registered for each side of one block, An advertisement registration function for registering a set number of image advertisements in the image; And And an advertisement display function of displaying a corresponding advertisement of a block adjacent to the current vehicle on the driving route as a voice or an image, The advertisement registration function registers one voice / image advertisement for each side of one block, registers a set number of image ads in a block, Wherein the advertisement display function displays voice and image advertisements for the corresponding voice / image advertisement registered on the first side corresponding to the right side of the current vehicle traveling direction, and registers the voice / image advertisement on the other side of the first side And displaying the voice / image advertisement only in the form of an image. 16. The method of claim 15, Further comprising an advertisement delivery function for delivering information on a specific advertisement selected by the user to the designated mobile communication terminal among the displayed advertisements.

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