KR101242514B1 - Electronic book contents service system comprising goods public relation information and service method thereof - Google Patents

Abstract

The present invention provides a terminal device with electronic book content to which a coupon and / or advertisement type product promotion information is directly applied / inserted, thereby allowing the terminal device to correlate with an on-line / off-line state. E-Book contents service system and service method including product promotion information that can provide a variety of benefits and services according to product promotion information by allowing the user to look up / use the product promotion information applied when reading e-book content without inconvenience, have. In the electronic book content service system including the product promotion information of the present invention, when the electronic book content is requested from a predetermined terminal device, the electronic book content providing server reads the requested electronic book content including at least one product promotion information. If the terminal device is provided to the terminal device, the terminal device reproduces the electronic book content provided from the electronic book content providing server, and the inquiry by the user is selected corresponding to the at least one product promotion information included in the electronic book content, And displaying / reproducing corresponding detailed information based on the selected product promotion information.

Description

ELECTRONIC BOOK CONTENTS SERVICE SYSTEM COMPRISING GOODS PUBLIC RELATION INFORMATION AND SERVICE METHOD THEREOF}

The present invention relates to an electronic book content service system including product promotion information. More particularly, the present invention provides an electronic book content to which a terminal and / or advertisement type product promotion information is directly applied / inserted. By allowing users to search / use product promotion information applied when reading e-book contents regardless of online / offline status, it is possible to provide various benefits and services according to product promotion information. EBook content service system and service method including product promotion information, eBook content provision server and eBook content provision server of eBook content provision method, information status management server and information status management server product promotion information update management method, A terminal device and a method for using electronic book content of the terminal device.

Electronic book content (E-Book) refers to a digital book that can be used as a book by recording information such as text and text in an electronic medium. These e-book contents are cheaper than paper books from the reader's point of view, and can be purchased separately only for the necessary parts, and the publishers can save production and distribution costs and easily update them. The range of use is increasing.

On the other hand, the current Internet advertising method is mainly made up of online (ON-LINE) banner advertising, link advertising, pop-up advertising, email advertising. Advertisement method such as above can have the effect of advertising only in the online state, and there are time and place restrictions, and the advertisement applied to the e-book content is also a simple banner type or link type to simply deliver information to the customer.

Accordingly, even if the current advertisement / coupon service is applied to the e-book content, efforts to provide various benefits and services to customers are limited in providing various benefits and services corresponding thereto.

In addition, there is no way to properly manage coupons and advertisements applied to e-book content, even if the coupons and advertisement data applied to the e-book content are out of stock, price changes, or are no longer valid. There was a problem.

The present invention has been made in view of the above circumstances, and an object to be reached in the present invention is that when an electronic book content is requested from a predetermined terminal device, the electronic book content providing server requests the request including at least one product promotion information. The electronic device contents to the terminal device, the terminal device reproduces the electronic book content provided from the electronic book content providing server, and responds to the user in response to the at least one product promotion information included in the electronic book content. When the inquiry is selected, the terminal device provides an electronic book contents service system and service method including product promotion information for displaying / reproducing corresponding detailed information based on the selected product promotion information. Products of type coupons and / or advertisements regardless of on-line / off-line status By promoting information security product information is applied in the direct application / insertion read e-book content to be viewed / used without discomfort, and in order to provide a variety of benefits and services in accordance with the product promotion information.

The present invention was created in view of the above circumstances, and another object to be achieved in the present invention is to apply at least one product promotion information to a corresponding electronic book content, and at least one electronic product to which at least one product promotion information is applied. An electronic book content providing server for storing / managing book content and providing the requested electronic book content with at least one product promotion information applied to the terminal device when predetermined electronic book content is requested from a predetermined terminal device. Providing a method for providing e-book contents of the book content provision server, allowing the terminal device to directly apply / insert the product promotion information of the coupon and / or advertisement type, regardless of the online / offline status. This is to make it possible to inquire / use product promotion information applied when reading e-book contents.

The present invention has been made in view of the above circumstances, and another object to be achieved in the present invention is to store at least one electronic book content and include at least one product promotion information according to a user's reading selection. Reproduces the information on the display unit, and if the inquiry is selected by the user corresponding to the at least one product promotion information included in the e-book content, the corresponding information is displayed / played on the display unit based on the selected product promotion information. By providing a terminal device and a method of using electronic book content of the terminal device, the product and promotional information of the coupon and / or advertising type directly applied / inserted in the terminal device regardless of the online (On-line) / Off-line (state) This is to make it possible to inquire / use product promotion information applied when reading e-book contents.

The electronic book content service system including the product promotion information according to the first aspect of the present invention for achieving the above object, if the electronic book content is requested from a predetermined terminal device, the requested electronic information containing at least one product promotion information An e-book content providing server providing book content to the terminal device; And reproducing the electronic book content provided from the electronic book content providing server, and if an inquiry by the user is selected corresponding to the at least one product promotion information included in the electronic book content, the corresponding product promotion information is selected based on the selected product promotion information. It includes a terminal device for displaying / playing the detailed information.

Preferably, at least one pre-registered product promotion information is managed, and when the image information or the unique identification number corresponding to the predetermined product promotion information is provided from an external predetermined device and detailed information is requested accordingly, the corresponding product It may further include a product promotion information management server for providing the detailed information according to the promotional information to the device.

A packaging unit for applying at least one product promotion information according to a second aspect of the present invention to a corresponding electronic book content to achieve the above object; A content manager configured to store / manage at least one electronic book content to which at least one product promotion information is applied by the packaging unit; And a content providing unit providing the requested electronic book content to the terminal device when the predetermined electronic book content is requested from a predetermined terminal device.

Preferably, the packaging unit, at least one of the external product promotion information management server for managing at least one registered product promotion information and the external electronic book content management server for managing at least one registered electronic book content By interlocking, analyzing the context of a predetermined e-book content, obtaining at least one product promotion information according to a context analysis result of the e-book content based on a predefined application policy, and obtaining the at least one The product promotion information may be applied / inserted to the corresponding electronic book content and provided to the content management unit.

Preferably, the packaging unit interlocks with at least one of an external product promotion information management server managing at least one registered product promotion information and an external electronic book content management server managing at least one registered electronic book content. Through at least one specific product promotion information selected in accordance with the application operation by the administrator may be applied to / inserted into the selected specific electronic book content and provided to the content management unit.

Preferably, the packaging unit may apply / insert the product promotion information of the coupon and / or advertisement type produced in a form supported by the e-book standard to the e-book content.

Preferably, the product promotion information, the unique identification number of the product promotion information, the simple image information of the product promotion information, the actual product information and the actual target information of the unique identification number and the product promotion information Any one of an image, a sound, a video, a multimedia, or a barcode including at least one of discount rate application information corresponding to product information, online / offline purchase place information corresponding to the actual product information, and expiration information of the expiration date of the product promotion information. It may include at least one of the detailed information having the form of and form information indicating the format of the detailed information.

Preferably, if a unique identification number according to predetermined product promotion information is provided from the terminal device and a purchase is requested for specific electronic book content, the purchase is based on the discount rate application information of the product promotion information according to the unique identification number. The payment may further include a payment processing unit for processing the current payment by applying a discount rate to the original amount of the e-book content requested.

The information state management server according to the third aspect of the present invention for achieving the above object through the linkage with the electronic book content providing server that provides the terminal device with electronic book content containing at least one product promotional information, each product Providing status management unit for managing the status information for each product promotion information including the terminal device information provided with the product promotion information for each promotion information; An information change determination unit that determines whether there is a change in information on each product promotion information through interworking with a product promotion information management server that manages at least one registered product promotion information; And providing an update induction message for the corresponding product promotion information to the terminal device corresponding to the terminal device information provided with the corresponding product promotion information in which the information is changed according to the determination result. It includes an update management unit.

Terminal device according to a fourth aspect of the present invention for achieving the above object comprises a content storage unit for storing at least one electronic book content; A content reproducing unit for reproducing the electronic book content including at least one product promotion information on a display unit according to a user's browsing selection; And a product promotion information controller configured to display / reproduce the corresponding detailed information on the display unit based on the selected product promotion information when the inquiry is selected by the user corresponding to at least one product promotion information included in the e-book content. Include.

Preferably, when the inquiry by the user is selected corresponding to at least one product promotion information, the product promotion information control unit externally displays the brief image information or the unique identification number of the product promotion information based on the selected product promotion information. Providing to the product promotion information management server of the request for the detailed information according to the product promotion information, according to the unique identification number of the product promotion information and the actual product information and the actual target of the promotion of the product promotion information Any one of an image, a sound, a video, a multimedia, or a barcode including at least one of discount rate application information corresponding to product information, online / offline purchase place information corresponding to the actual product information, and expiration information of the expiration date of the product promotion information. Displaying the detailed information in the form of It may occur.

Preferably, the product promotion information control unit recognizes and recognizes the corresponding format of the detailed information based on the format information indicating the format of the detailed information according to the product promotion information when displaying / reproducing the detailed information on the display unit. The detailed information can be displayed / played back by executing / linking the codec processing corresponding to the formatted format.

Preferably, the product promotion information control unit, when the purchase selection is input by the user based on the detailed information of the product promotion information displayed / reproduced, the promotion target based on the detailed information of the product promotion information according to the purchase selection It is possible to request a purchase of a corresponding physical product by accessing a purchaser site server corresponding to the corresponding online purchaser information of the actual product information and providing the unique identification number of the product promotion information to the purchaser site server.

Preferably, when the product promotion information control unit is provided with an update induction message for the predetermined product promotion information that needs to be changed from the outside, the product promotion information control unit connects to the relevant server corresponding to the update induction message and the product promotion that requires the change. The product promotion information required to be changed in the corresponding e-book content stored in the content storage unit including the information may be updated with new corresponding product promotion information provided from the related server according to the update induction message.

In order to achieve the above object, the electronic book content service method including the product promotion information according to the fifth aspect of the present invention, when the electronic book content is requested from a predetermined terminal device, the at least one product promotion information is provided by the electronic book content providing server. Providing the requested electronic book content to the terminal device; Reproducing, by the terminal device, the electronic book content provided from the electronic book content providing server; And when the inquiry by the user is selected corresponding to the at least one product promotion information included in the e-book content, displaying and playing the corresponding detailed information based on the selected product promotion information. .

Preferably, the product promotion information management server that manages at least one registered product promotion information is provided with image information or a unique identification number corresponding to the predetermined product promotion information from an external predetermined device, thereby requesting detailed information. When receiving, the method may further include providing the detailed information according to the corresponding product promotion information to the device.

Electronic book content providing method of the electronic book content providing server according to a sixth aspect of the present invention for achieving the above object comprises the steps of: applying at least one product promotion information to the corresponding electronic book content; A content management step of storing / managing at least one electronic book content to which at least one product promotion information is applied by the packaging step; And a content providing step of providing the terminal device with the requested electronic book content to which at least one product promotion information is applied, when predetermined electronic book content is requested from a predetermined terminal device.

Preferably, the packaging step, the step of analyzing the context (context) of the predetermined e-book content through the interworking of the external e-book content management server for managing the registered at least one e-book content, and Acquiring at least one product promotion information according to a context analysis result of the electronic book content based on a predefined application policy through interworking with an external product promotion information management server managing at least one product promotion information; And applying / inserting the obtained at least one product promotion information to a corresponding electronic book content.

Preferably, the product promotion information, the unique identification number of the product promotion information, the simple image information of the product promotion information, the actual product information and the actual target information of the unique identification number and the product promotion information Any one of an image, a sound, a video, a multimedia, or a barcode including at least one of discount rate application information corresponding to product information, online / offline purchase place information corresponding to the actual product information, and expiration information of the expiration date of the product promotion information. It may include at least one of the detailed information having the form of and form information indicating the format of the detailed information.

Preferably, if a unique identification number according to predetermined product promotion information is provided from the terminal device and a purchase is requested for specific electronic book content, the purchase is based on the discount rate application information of the product promotion information according to the unique identification number. The method may further include a payment processing step of processing the current payment by applying a discount rate to the original amount of the corresponding e-book content requested.

The product promotion information update management method of the information state management server according to the seventh aspect of the present invention for achieving the above object is an electronic book content providing server for providing an electronic book content containing at least one product promotion information to the terminal device; Provisioning status management step of managing the product status information for each product promotion information, including the terminal device information provided with the corresponding product promotion information for each product promotion information through the interworking of; An information change determination step of determining whether there is an information change for each product promotion information through interworking with a product promotion information management server managing at least one registered product promotion information; And providing an update induction message for the corresponding product promotion information to the terminal device corresponding to the terminal device information provided with the corresponding product promotion information in which the information is changed according to the determination result. It includes an update management step.

According to an eighth aspect of the present invention, there is provided a method for using electronic book content in a terminal device, the method including: a content storing step of storing at least one electronic book content; A content reproduction step of reproducing an electronic book content including at least one product promotion information on a display unit according to a user's browsing selection; And displaying and reproducing the corresponding detail information on the display unit based on the selected product promotion information when the inquiry is selected by the user corresponding to at least one product promotion information included in the e-book content. It includes.

Preferably, in the product promotion information control step, when an inquiry by a user is selected corresponding to at least one product promotion information, the simple image information or the unique identification number of the product promotion information is based on the selected product promotion information. Requesting the detailed information according to the product promotion information by providing it to an external product promotion information management server; and accordingly, a unique identification number of the product promotion information returned and actual product information to be promoted of the product promotion information. And at least one of discount rate application information corresponding to the actual product information, online / offline purchase place information corresponding to the actual product information, and expiration information of the expiration date of the product promotion information. The display of the detailed information having any one of the forms A may include a step of displaying and / or reproducing.

Preferably, in the product promotion information control step, when a purchase selection is input by the user based on the detailed information of the product promotion information displayed / reproduced, the promotion target is based on the detailed information of the product promotion information according to the purchase selection. Accessing the purchaser site server corresponding to the corresponding online purchaser information of the actual product information, and providing a unique identification number of the product promotion information to the purchaser site server to request the purchase of the corresponding actual product.

Preferably, the step of controlling the product promotion information, if an update induction message for the predetermined product promotion information that requires a change from the outside is provided, accessing the relevant server based on the update induction message, and the change is requested And updating the product promotion information required to be changed in the previously stored corresponding e-book content including the product promotion information to the new corresponding product promotion information provided from the related server according to the update induction message. .

Therefore, according to the electronic book content service system and service method including the product promotion information of the present invention, the e-book content providing server automatically applies the product promotion information of the coupon and / or advertisement type according to the context analysis of the electronic book content / By inserting or applying / inserting according to the selection by the administrator, the electronic device contents to which the product promotion information is directly applied / inserted are provided to the terminal device, thereby allowing the terminal device to include the product promotion information inserted / applied to the reproduction of the premise book content. Make it visible.

Therefore, according to the electronic book content service system and service method including the product promotion information of the present invention, the user of the terminal device is applied when viewing the electronic book content regardless of the online (On-line) / off-line (Off-line) state Product promotion information can be freely viewed without inconvenience, and the use of product promotion information can be used at on / offline purchasers to use various benefits and services and increase the advertising effect.

1 is a control block diagram of an electronic book content service system including product promotion information according to a preferred embodiment of the present invention.
2 is a control block diagram of an e-book content providing server according to a preferred embodiment of the present invention.
3 is a control block diagram of an information state management server according to a preferred embodiment of the present invention.
4 is a control block diagram of a terminal device according to an embodiment of the present invention.
5 is a flowchart illustrating a control flow of an electronic book content service method including product promotion information according to an exemplary embodiment of the present invention.
6 is a flowchart illustrating a method for providing electronic book content in an electronic book content providing server according to a preferred embodiment of the present invention.
7 is a flowchart illustrating a method for managing product promotion information update of an information state management server according to an exemplary embodiment of the present invention.
8 is a flowchart illustrating a method of using electronic book content in a terminal device according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a diagram illustrating an electronic book content service system including product promotion information according to a preferred embodiment of the present invention.

As shown in FIG. 1, in an electronic book content service system including product promotion information according to the present invention, when electronic book content is requested from a predetermined terminal device (eg, 100), at least one product promotion information is included. The electronic book content providing server 300 providing the requested electronic book content to the terminal device 100 and the electronic book content provided from the electronic book content providing server 300 are reproduced, and the electronic book content is included in the electronic book content. When the inquiry by the user is selected corresponding to the at least one product promotional information, the terminal device 100 for displaying / playing the corresponding detailed information based on the selected corresponding product promotional information.

As shown in FIG. 1, the electronic book content service system including the product promotion information according to the present invention manages at least one product promotion information registered by a product promotion information service provider that produces / provides product promotion information. The product promotion information management server 130, and the electronic book content management server 160 for managing at least one electronic book content registered by the electronic book content provider for producing / providing the electronic book content, information It may include a state management server (400).

Here, the product promotion information, the unique identification number of the corresponding product promotion information, the brief image information of the product promotion information, the actual product information and the actual product information to be the target of the unique identification number and the product promotion information Any one of an image, sound, video, multimedia, or bar code including at least one of discount rate application information corresponding to the information, online / offline purchase place information corresponding to the actual product information, and expiration information of the product promotion information; It may include at least one of the detailed information having a and format information indicating the format of the detailed information.

In particular, the product promotion information management server 130 is provided with image information or a unique identification number corresponding to the predetermined product promotion information from an external predetermined device (for example, the terminal device 100 or the PC 1), and accordingly, detailed information thereof. When the information is requested, detailed information according to the corresponding product promotion information may be provided to the device (for example, the terminal device 100 or the PC 1). Of course, the product promotion information management server 130, when providing the detailed information to the device (for example, the terminal device 100 or PC (1)) may also provide the type information indicating the format of the detailed information.

When the predetermined electronic book content is requested from the terminal device 100, the electronic book content providing server 300 provides the terminal device 100 with the requested electronic book content including at least one product promotion information.

The electronic book content providing server 300, at least one product promotional information from the product promotion information management server 130 through the linkage with the product promotion information management server 130 and the electronic book content management server 160. By applying / inserting predetermined electronic book content from the electronic book content management server 160, the electronic book content to which at least one product promotion information is applied / inserted can be retained.

When the e-book content providing server 300 requests e-book content from the terminal device 100 through a procedure such that a purchase request for a specific e-book content from the terminal device 100 is normally processed for payment, The requested electronic book content including at least one product promotion information may be provided to the terminal device 100.

The terminal device 100 reproduces the electronic book content provided from the electronic book content providing server 300 and selects an inquiry corresponding to the at least one product promotion information included in the reproduced electronic book content when the inquiry is selected by the user. The corresponding detailed information is displayed / reproduced based on the product promotion information. The terminal device 100 may include a mobile terminal or an e-book terminal that can access the e-book content providing server 300 through a web environment.

Accordingly, the terminal device 100 reproduces the electronic book content to which the coupon and / or advertisement type product promotion information is directly applied / inserted, thereby making the terminal device 100 online / offline. Regardless of the status, the user can freely search / recognize the product promotion information applied to the e-book contents being read.

In this case, as described above, the detailed information according to the product promotion information preferably has a format of any one of an image, a sound, a video, a multimedia, and a barcode.

Thus, for example, when the electronic book content is reproduced in the terminal device 100, the brief image information of the product promotion information applied / inserted is displayed together, or the terminal device 100 responds to the corresponding product promotion information according to the inquiry selection. When the display information of the terminal device 100 is displayed / reproduced in the form of at least one of an image, a video, a multimedia, or a barcode through a cam camera of a separate device (for example, PC 1), In addition, the PC 1 (eg, a related client module in the PC 1) may provide the photographing image information to the product promotion information management server 130 and request the detailed information according to the corresponding product promotion information. In this case, as described above, the product promotion information management server 130 displays the detailed information of the product promotion information according to the image information (eg, photographed image information) corresponding to the product promotion information provided from the PC 1. The detailed information of the product promotion information returned as described above, that is, the unique identification number of the product promotion information and the actual product information to be promoted of the product promotion information, the discount rate application information corresponding to the actual product information, and the actual PC (1) to display detailed information in the form of any one of the image or sound or video or multimedia or barcode including at least one of the online / offline purchase place information corresponding to the product information and the expiration date of the product promotion information By displaying / playing in the user's home screen, the user can view the image according to the product promotion information in the electronic book Information will also be free to query whether /.

In addition, when a purchase selection is input by the user based on the detailed information of the product promotion information displayed / reproduced, the terminal device 100 selects the corresponding online purchase place of the actual product information to be promoted based on the detailed information according to the purchase selection. Access to the purchase site server corresponding to the information (e.g. e-book content providing server 300) and provide the unique identification number of the product promotion information to the purchaser site server (e.g. e-book content providing server 300). You can request the purchase of the actual product (e.g. e-book content).

Hereinafter, with reference to Figure 2 will be described in more detail the specific configuration of the e-book content providing server according to the present invention. For convenience of description, reference is made to the reference numeral of FIG. 1 to describe the e-book content providing server according to the present invention.

As shown in FIG. 2, the e-book content providing server 300 according to the present invention includes a packaging unit 310 and a packaging unit 310 that apply at least one product promotion information to a corresponding e-book content. The content management unit 320 stores / manages at least one electronic book content to which the at least one product promotion information is applied, and when the predetermined electronic book content is requested from the predetermined terminal device 100, the content management unit 320 And a content provider 330 for providing the requested electronic book content to the terminal device 100.

Packaging unit 310, the external product promotion information management server 130 for managing at least one registered product promotion information and the external electronic book content management server 160 for managing at least one registered electronic book content. By interworking with at least one of the information, at least one product promotional information is applied to the corresponding electronic book content / inserted into the content management unit 320.

More specifically, the packaging unit 310 analyzes the context of a predetermined electronic book content through interworking with the electronic book content management server 160. In addition, the packaging unit 310 obtains at least one product promotion information based on a result of context analysis of the e-book content through interworking with the product promotion information management server 130 based on a predefined application policy. Accordingly, the packaging unit 310 may apply / insert the obtained at least one product promotion information to the corresponding electronic book content and provide the content management unit 320. As such, the packaging unit 310 automatically performs the above-described process on each of the e-book contents registered in the e-book content management server 160, thereby providing a product of a coupon and / or advertisement type suitable for the context of each e-book content. The promotional information can be automatically extracted and applied / inserted into the corresponding e-book content.

For example, when the keyword “Disney” is in the context of a predetermined e-book content, product promotion information (eg, a coupon) for a Disney character product may be automatically applied / inserted into the e-book content.

Alternatively, the packaging unit 310, through the linkage with at least one of the product promotion information management server 130 and the electronic book content management server 160, the application operation by the administrator of the electronic book content providing server 300. Accordingly, the selected at least one specific product promotion information may be applied / inserted to the selected specific e-book content and provided to the content management unit 320. That is, the packaging unit 310 applies / inserts the specific product promotion information selected by the administrator to the specific e-book content selected by the administrator, thereby selecting the product promotion information of the selected coupon and / or advertisement type according to the manager's application operation. It can be applied / inserted into book content.

Here, the packaging unit 310, it is preferable to apply / insert the product promotional information of the coupon and / or advertisement type produced in the form (e.g. ePub form) supported by the e-book standard specification to the e-book content.

Thus, for example, application / insertion of product promotion information (e.g. coupon) corresponding to Taebaek Mountain Range 2 part to electronic book content of Taebaek Mountain Range 1 part, or corresponding author (eg Joe 00) Product promotion information (e.g., coupons) corresponding to other works of the company), or product promotion information (e.g., XXX) corresponding to other published works of the business operator (e.g. XXX) who produced the electronic book contents of the Taebaek Mountains 1 copy. Coupons) can be applied / inserted.

In this case, in applying / inserting the product promotion information to the electronic book content, the packaging unit 310 applies / inserts at least one of the top, bottom, left and right edges of a predetermined page of the electronic book content, or It can be applied / inserted between units or between paragraphs.

Here, the product promotion information, the unique identification number of the corresponding product promotion information, the brief image information of the product promotion information, the actual product information and the actual product information to be the target of the unique identification number and the product promotion information Any one of an image, sound, video, multimedia, or bar code including at least one of discount rate application information corresponding to the information, online / offline purchase place information corresponding to the actual product information, and expiration information of the product promotion information; It is preferable to include at least one of the detailed information having a and form information indicating the format of the detailed information.

Here, the actual product information may include identification information indicating various on / off-line actual products such as e-book contents, character products, books, and the like, and information on the amount of the actual product. For example, this refers to information of an actual store (for example, a business name, address, telephone number, etc. of the store 5 of FIG. 1) that can purchase various on / off-line products such as books and character products. The server connection information (eg, character site server, e-book content providing server 300, book) that can purchase the actual product (for example, various on / off-line products such as e-book contents and character products) Access point of a point site server).

The content management unit 320 stores / manages at least one electronic book content to which at least one product promotion information provided from the packaging unit 310 is applied through the aforementioned various methods.

When the predetermined electronic book content is requested from the terminal device 100, the content providing unit 330 provides the requested electronic book content to the terminal device 100 from the content management unit 320. That is, the content providing unit 330, if the e-book content is requested from the terminal device 100 through a procedure such that the purchase request for the specific electronic book content from the terminal device 100 is normally processed, at least one, The requested electronic book content including the product promotion information of the terminal device 100 may be provided.

In addition, the electronic book content providing server 300 according to the present invention may further include a payment processing unit 340.

The payment processing unit 340 is provided with a unique identification number according to the predetermined product promotion information from the terminal device 100, and when a purchase for a corresponding real product, that is, a specific e-book content is requested, the product promotion according to the provided unique identification number Apply the discount rate to the original amount (e.g. 10000 won) of the e-book content that is requested to be purchased this time based on the discount rate application information (e.g. 10%). do.

Thus, when the payment processing for the current purchase request is completed normally through the payment processing unit 340, the content providing unit 330, as described above, the e-book content, that is, the payment process requested by the content management unit 320 as described above normally The completed e-book content may be provided to the terminal device 100.

The e-book content providing server 300 may be an e-book shopping mall server that sells e-book content online.

Here, in FIG. 2, the e-book content providing server 300 is described as one server including a packaging unit 310, a content management unit 320, a content providing unit 330, and a payment processing unit 340. It is just an example. That is, it is also possible to implement the functions of the above-described e-book content providing server 300 is provided in a configuration of a server separated into a packaging server and an e-book content server, such as the e-book content providing server 300 shown in FIG. will be. In this case, the above-described packaging unit 310 may be included in the packaging server, and the content management unit 320, the content providing unit 330, and the payment processing unit 340 may be included in the e-book content server.

Accordingly, the electronic book content providing server 300 according to the present invention automatically applies / inserts the coupon and / or advertisement type product promotion information according to the context analysis of the electronic book content, or applies / selects it according to the selection by the administrator. By inserting, the product provides information on the e-book content directly applied / inserted into the terminal device, so that the terminal device is applied when viewing the e-book content regardless of the online (On-line) / off-line (Off-line) status Public information can be viewed and used without any inconvenience.

Hereinafter, with reference to Figure 3 will be described a specific configuration of the information state management server according to the present invention. For convenience of description, reference information of FIG. 1 will be described to describe the information state management server according to the present invention.

As shown in FIG. 3, the information state management server 400 according to the present invention provides an electronic book content providing server 300 that provides the terminal device 100 with electronic book content including at least one product promotion information. Through the linkage with, the product status information for each product promotion information including the terminal information provided by the product promotion information providing status management unit for managing the status information for each product promotion information 410 and at least one product promotional information registered By interoperating with the product promotion information management server 130 to manage, based on the information change determination unit 420 for determining whether there is an information change for each product promotion information, and based on the present status information for each product promotion information In accordance with the determination result, the terminal device (eg, 100) corresponding to the terminal device information provided with the corresponding product promotion information for which the information is changed is updated induction message for the corresponding product promotion information. Including an update manager 430 to provide.

The present status management unit 410, through the interworking with the electronic book content providing server 300, the electronic book content providing server 300 applies / insert any product promotional information in providing the electronic book content to each of the terminal devices; It can be recognized whether an e-book content is provided. Based on this, the provision status management unit 410 generates / manages provision status information for each product promotion information including terminal device information (eg, terminal identification information) of a terminal device provided with corresponding product promotion information for each product promotion information. can do. Thus, the information state management server 400 may recognize which terminal device each product promotion information is provided based on the provision status information for each product promotion information.

The information change determination unit 420 determines whether there is an information change for each product promotion information through interworking with the product promotion information management server 130.

That is, the information change determination unit 420, in the management of at least one product promotion information registered in the product promotion information management server 130, the valid period of the predetermined product promotion information is terminated and the expiration date of the corresponding validity period is updated. Or, if the detailed information of the product promotion information is changed by the product promotion information provider, such as the amount of the actual product (e.g. e-book contents, character products, books) that is the subject of the product promotion information, the product promotion information management Whether there is a change in information on the product promotion information managed by the server 130 may be determined by linking with the product promotion information management server 130.

The update management unit 430, based on the offer status information for each product promotion information of the offer status management unit 410, according to the determination result of the information change determination unit 420, the terminal device provided with the corresponding product promotion information with the information change The terminal device (eg, 100) corresponding to the information provides an update induction message for the corresponding product promotion information.

That is, the update management unit 430 determines whether there is a change in information on the product promotion information managed by the product promotion information management server 130 through the information change determination unit 420 and changes the information (eg, detailed information). When the product promotion information (eg, coupon 1) having the information about the change is recognized, the terminal provided with the corresponding product promotion information (eg, coupon 1) on which the information change exists based on the present status information for each product promotion information Recognize device information. Accordingly, the update management unit 430 provides an update induction message for the corresponding product promotion information (eg, coupon 1) to the corresponding terminal device (eg, 100) according to the recognized terminal device information.

In this case, the update manager 430 may provide the terminal device 100 with an update induction message in the form of an SMS push message or an MMS push message.

Here, the update induction message, the server connection information (eg, the access address of the product promotion information management server 130) of the relevant server to which the terminal device 100 should be connected for the update, and the corresponding product promotion information (the update is required) Example: coupon 1) may include at least one of a unique identification number.

Therefore, the information state management server 400 according to the present invention, when the product promotion information of the coupon and / or advertisement type previously distributed by applying / inserting to the e-book content is changed, the terminal device having the product promotion information (eg : 100), by providing an update induction message that induces an update of the product promotion information, it is possible to appropriately manage the product promotion information already distributed.

Hereinafter, a detailed configuration of a terminal device according to the present invention will be described with reference to FIG. 4. For convenience of description, reference is made to the reference numeral of FIG. 1 to describe the terminal device according to the present invention.

As shown in FIG. 4, the terminal device 100 according to the present invention includes a content storage unit 120 for storing at least one electronic book content, and at least one product promotion information according to a user's view selection. The content playback unit 130 for playing the e-book content on the display unit 110 and an inquiry by the user corresponding to the at least one product promotion information included in the e-book content are selected. And a product promotion information control unit 140 displaying / reproducing the corresponding detailed information on the display unit 110 based on the information.

The content storage unit 120 is a storage unit that stores at least one electronic book content provided to the terminal device 100 through various methods. For example, when the terminal device 100 downloads the requested electronic book content from the electronic book content providing server 300, the downloaded electronic book content will be stored in the content storage unit 120.

The content reproducing unit 130 reproduces the electronic book content according to the user's view selection from the at least one electronic book content stored in the content storage unit 120 on the display unit 110. In this case, when at least one product promotion information is applied / inserted to the e-book content reproduced according to the user's selection of reading, the display according to the e-book content reproduced in the display unit 110 by the content reproducing unit 130 is performed. The screen will display at least one product promotion information (eg, thumbnail image information) along with the contents of the book.

For example, at least one product promotional information (eg, thumbnail image information) is displayed on at least one of the top, bottom, left, and right edges of a predetermined page on a display screen according to electronic book content, or between sections or paragraphs. At least one product promotion information (eg, simple image information included in the product promotion information) may be displayed in between.

Thus, the user of the terminal device 100, regardless of the online (On-line) / off-line (Off-line) state of the terminal device 100, the coupon and / or advertising type product promotion applied to the e-book content being viewed Information can be easily recognized.

Here, as described above, the product promotion information includes a unique identification number of the corresponding product promotion information, a brief image information of the product promotion information, actual product information to be promoted of the unique identification number and the product promotion information, and Image, sound, video, multimedia, or barcode including at least one of discount rate application information corresponding to the actual product information, online / offline purchase place information corresponding to the actual product information, and expiration information of the product promotion information. At least one of the detailed information having any one form and the form information indicating the format of the detailed information.

The product promotion information control unit 140, when an inquiry by the user is selected corresponding to at least one product promotion information included in the electronic book content reproduced by the display unit 110, details corresponding to the selected product promotion information is selected. Information is displayed / played on the display unit 110.

In more detail, when the user who is viewing the e-book content through the display screen according to the e-book content reproduced by the display unit 110 selects a specific product promotion information and selects an inquiry, the product promotion information control unit 140 The detailed information included in the inquiry-selected corresponding product promotion information may be displayed / played on the display unit 110. In this case, it is assumed that the corresponding product promotion information applied / inserted to the electronic book content is applied / inserted with the corresponding detailed information already included.

On the other hand, if the user viewing the electronic book content through the display screen according to the electronic book content reproduced in the display unit 110 selects the inquiry by selecting the specific product promotion information, the product promotion information control unit 140, the corresponding inquiry selected On the basis of the product promotion information, the simple image information or the unique identification number of the product promotion information may be provided to the external product promotion information management server 130 to request detailed information according to the selected product promotion information. Accordingly, the detailed information requested from the product promotion information management server 130 includes at least one of a unique identification number, actual product information, discount rate application information, online / offline purchase place information, and expiration information of the selected product promotion information. When the detailed information having one of an image, a sound, a video, a multimedia, and a barcode is returned, the product promotion information control unit 140 may display / play back the returned detailed information on the display 110.

Accordingly, when the user who is viewing the e-book content through the display screen according to the e-book content reproduced by the terminal device 100 selects an inquiry about specific product promotion information, the display unit 110 of the terminal device 100 is displayed on the display unit 110. Inquiry The detailed information of the selected product promotion information (eg, coupon) will be displayed / played in the form of an image, a sound, a video, a multimedia, or a barcode.

In this case, in displaying / reproducing the detailed information of the selected product promotion information on the display unit 110, the product promotion information control unit 140 corresponds to detailed information based on the format information indicating the format of the detailed information according to the selected product promotion information. It is desirable to recognize the format and to display / play back detailed information by executing / linking the codec processing corresponding to the recognized format. For example, if the detailed information according to the selected product promotional information includes a sound or a video, the product promotional information control unit 140 executes / interworks with standard codec processing for reproducing a sound or a video to display the detailed information. You can display / play back.

Accordingly, the terminal device 100 reproduces the electronic book content to which the coupon and / or advertisement type product promotion information is directly applied / inserted, thereby making the terminal device 100 online / offline. Regardless of the status, the user can freely search / recognize product promotion information, especially detailed information applied to the e-book contents being viewed.

Furthermore, when the detailed information of the product promotion information (eg, coupon) displayed / reproduced in the terminal device 100 is displayed / reproduced in the form of an image or a barcode, the user may display detailed information (eg, displayed on the terminal device 100). By presenting a bar code format in a store 5 that is an offline purchaser, various on / off-line products such as books and character products according to product promotion information (e.g. coupons) sold in the store 5 ) Can be used to purchase (e.g. discounts). Of course, in this case, it will be assumed that the shop 5 is provided with a POS device capable of recognizing / reading detailed information in the form of an image or a barcode.

Accordingly, the user of the terminal device 100 may use the coupon and / or advertisement type product promotion information applied to the e-book content being viewed regardless of the online / offline status of the terminal device 100. In particular, the detailed information can be freely viewed / recognized, and various benefits and services can be used in offline purchasing places (eg, shops 5).

In addition, the product promotion information control unit 140, when a purchase selection is input by the user based on the detailed information of the product promotion information displayed / reproduced, the actual product to be promoted based on the detailed information of the product promotion information according to the purchase selection. The purchase site server corresponding to the online purchase place information of the information may be accessed, and a unique identification number of the product promotion information may be provided to the purchase place server to request the purchase of the corresponding actual product.

That is, when the user who recognizes the detailed information of the product promotion information (eg, coupon) selects the purchase for the actual product (eg, e-book content) to be promoted, the product promotion information control unit 140 corresponds to the purchase selection. Based on the detailed information of the product promotion information, the purchase site server corresponding to the corresponding online purchase information of the actual product information (for example, the access address of the e-book content providing server 300), such as the e-book content providing server ( 300). In addition, the product promotion information control unit 140 provides a unique identification number of the product promotion information to the purchase destination site server (eg, the electronic book content providing server 300) for a corresponding actual product (eg, electronic book content). You can request a purchase.

Accordingly, as described above, the corresponding purchase site server, that is, the e-book content providing server 300, based on the discount rate application information (for example, 10%) of the product promotion information according to the unique identification number provided in response to the purchase request, this time the purchase price Apply the discount rate to the original amount of the requested e-book content (for example, 10,000 won) to process the current payment with the discounted amount (for example, 9000 won), and provide the e-book content to the terminal device 100. .

Of course, if the user who recognizes the detailed information of the product promotion information (eg, coupon) selects the purchase for the actual product (eg, character product) to be promoted, the product promotion information control unit 140 selects the corresponding product according to the purchase selection. On the basis of the detailed information of the promotional information, it is possible to connect to the place of purchase site server (eg, character site server) corresponding to the online place of purchase information (eg, address of the character site server). In addition, the product promotion information control unit 140 may request a purchase of a corresponding actual product (eg, a character product) by providing a unique identification number of the product promotion information to a purchase site server (eg, a character site server).

Even in this case, the character site server (not shown) is based on the discount rate application information (eg, 20%) of the product promotion information according to the unique identification number provided in response to the purchase request. For example, by applying a discount rate to the amount of 20000), the payment may be processed at a discounted amount (for example, 16,000 won), and the character product may be sent to the receiving address corresponding to the terminal device 100.

As such, in order to process a purchase request based on each product promotion information, each purchase site server (eg, a character site server, an e-book content providing server 300, etc.) uniquely identifies each product promotion information supported by it. It is desirable to retain information necessary for each number (eg, actual product information, discount rate information, etc.).

Accordingly, the user of the terminal device 100 may use the coupon and / or advertisement type product promotion information applied to the e-book content being viewed regardless of the online / offline status of the terminal device 100. In particular, the detailed information can be freely viewed / recognized, and various benefits and services can be used at the online purchasing place.

The product promotion information control unit 140 connects to the relevant server based on the update induction message when an update induction message for the predetermined product promotion information is required to be changed from the outside, in particular, the information state management server 400. . And the product promotion information control unit 140, from the relevant server according to the update induction message corresponding to the product promotion information required to be changed in the e-book content stored in the content storage unit 120 containing the product promotion information required to be changed Update to the new product promotion information provided.

That is, the product promotion information control unit 140, when an update induction message for the predetermined product promotion information (for example, coupon 1) that requires a change from the outside, in particular, the information state management server 400, is provided based on the update induction message. Is connected to a related server (for example, product promotion information management server 130). The product promotion information control unit 140 recognizes the corresponding electronic book content (eg, electronic book content 1) stored in the content storage unit 120 including the product promotion information (eg, coupon 1) that needs to be changed. Product promotion information (eg coupons) in the corresponding e-book content (eg e-book content 1) using new corresponding product promotion information provided from the relevant server (eg product promotion information management server 130) according to the update induction message. 1) can be updated. Here, the terminal device 100 may also include a separate update unit that performs a function of updating the product promotion information.

The above-described product promotion information control unit 140 is preferably a product promotion information related client module provided in the terminal device 100.

As described above, in the electronic book content service system including the product promotion information according to the present invention, the electronic book content providing server 300 provides the product promotion information of the coupon and / or advertisement type according to the context analysis of the electronic book content. By automatically applying / inserting or applying / inserting according to the selection by the administrator, the terminal apparatus 100 reproduces the premise book content by providing the electronic apparatus contents to the terminal apparatus 100 to which the product promotion information is directly applied / inserted. The product promotion information inserted / applied at this time should be displayed together.

Thus, the electronic book content service system including the product promotion information according to the present invention is applied to the user of the terminal device 100 when reading the electronic book content regardless of the online (On-line) / off-line (Off-line) state Product promotion information should be inquired freely without inconvenience, and various benefits and services can be used by using product promotion information at on / offline purchasers.

Hereinafter, an electronic book content service method including product promotion information according to a preferred embodiment of the present invention will be described with reference to FIGS. 5 to 8. Here, for convenience of description, the configurations shown in FIGS. 1 to 4 will be described with reference to corresponding reference numerals.

First, an electronic book content service method including product promotion information according to a preferred embodiment of the present invention will be described with reference to FIG. 5.

The electronic book content providing server 300 is connected to the product promotion information management server 130 and the electronic book content management server 160 (S1, S2), at least one from the product promotion information management server 130 By applying / inserting the product promotion information to the predetermined electronic book content from the electronic book content management server 160 (S10), the electronic book content to which at least one product promotion information is applied / inserted can be retained.

Here, the product promotion information management server 130 is a server that manages at least one product promotion information registered by a product promotion information service provider that produces / provides product promotion information, and the electronic book content management server 160 is an electronic book. It is preferable that the server manages at least one electronic book content registered by an electronic book content provider that produces / provides contents.

When the e-book content providing server 300 requests e-book content from the terminal device 100 through a procedure such that a purchase request for a specific e-book content from the terminal device 100 is normally processed for payment, The requested electronic book content including at least one product promotion information is provided to the terminal device 100 (S20).

The terminal device 100 reproduces the corresponding e-book content provided from the e-book content providing server 300 according to the user's view selection (S30), and at least one product promotional information included in the e-book content to be reproduced. In response to whether the inquiry by the user is selected (S40), the corresponding detailed information is displayed / played on the basis of the selected product promotional information (S60). The terminal device 100 may include a mobile terminal or an e-book terminal that can access the e-book content providing server 300 through a web environment.

For example, the terminal device 100 requests the product promotion information management server 130 for detailed information according to the product promotion information on the basis of the corresponding product promotion information in which the inquiry is selected (S52), and thereby manages the product promotion information. When the server 130 provides the detailed information to the terminal device 100 (S55), the terminal device 100 may display / play back the detailed information corresponding to the returned detailed information, that is, the corresponding product promotion information in which the inquiry is selected. There is (S60).

On the other hand, in the electronic book content service method including the product promotion information according to a preferred embodiment of the present invention, the information state management server 400, through the interworking with the electronic book content management server 160 (S72), each product promotion It manages the present status information for each product promotion information including the terminal device information provided with the corresponding product promotion information for each information (S75).

Then, the information state management server 400, by linking with the product promotion information management server 130 (S70), determines whether there is a change in the information for each product promotion information (S80), the predetermined product promotion information If there is a change in the information on the product promotion information is provided to the terminal device corresponding to the terminal device information provided (eg 100) provides an update induction message for the corresponding product promotion information (S90).

Accordingly, the terminal device 100 may perform an update function of updating the corresponding product promotion information in the electronic book content based on the update induction message (S95).

Hereinafter, referring to FIG. 6, the electronic book content providing method of the electronic book content providing server 300 according to the present invention will be described in detail.

The electronic book content providing method of the electronic book content providing server 300 according to the present invention applies at least one product promotion information to the corresponding electronic book content (S100). That is, the electronic book content providing method of the electronic book content providing server 300 according to the present invention, at least one product promotional information through the interworking with the product promotion information management server 130 and the electronic book content management server 160. Apply / insert in the e-book content.

More specifically, the electronic book content providing method of the electronic book content providing server 300 according to the present invention analyzes the context of a predetermined electronic book content through interworking with the electronic book content management server 160. . In addition, the electronic book content providing method of the electronic book content providing server 300 according to the present invention, the product promotion information management server at least one product promotional information according to the context analysis results of the electronic book content based on a predefined application policy Obtained through linkage with 130. Thus, the electronic book content providing method of the electronic book content providing server 300 according to the present invention may apply / insert the obtained at least one product promotion information to the corresponding electronic book content. As such, the electronic book content providing method of the electronic book content providing server 300 according to the present invention automatically performs the above-described process on each of the electronic book contents registered in the electronic book content management server 160, thereby providing each electronic book. Product promotion information of a coupon and / or advertisement type suitable for the context of the content may be automatically extracted and applied / inserted into the corresponding e-book content.

Or, the electronic book content providing method of the electronic book content providing server 300 according to the present invention, through the interworking with at least one of the product promotion information management server 130 and the electronic book content management server 160, According to an application operation of the administrator of the content providing server 300, the selected at least one specific product promotion information may be applied / inserted to the selected specific e-book content. That is, the electronic book content providing method of the electronic book content providing server 300 according to the present invention is selected according to the administrator's application operation by applying / inserting the specific product promotion information selected by the administrator to the specific electronic book content selected by the administrator. Product promotion information of a coupon and / or advertisement type may be applied / inserted into the selected e-book content.

Here, the electronic book content providing method of the electronic book content providing server 300 according to the present invention, product promotion information of the coupon and / or advertising type produced in a form (e.g. ePub form) supported by the e-book standard specification. It is desirable to apply / insert the e-book content.

At this time, the electronic book content providing method of the electronic book content providing server 300 according to the present invention, in applying / inserting the product promotion information to the electronic book content, the upper, lower, left, right of the predetermined page of the electronic book content It may be applied / inserted to at least one of the edge portions, or applied / inserted between units or paragraphs.

Here, the product promotion information, the unique identification number of the corresponding product promotion information, the brief image information of the product promotion information, the actual product information and the actual product information to be the target of the unique identification number and the product promotion information Any one of an image, sound, video, multimedia, or bar code including at least one of discount rate application information corresponding to the information, online / offline purchase place information corresponding to the actual product information, and expiration information of the product promotion information; It is preferable to include at least one of the detailed information having a and form information indicating the format of the detailed information.

Here, the actual product information may include identification information indicating various on / off-line actual products such as e-book contents, character products, books, and the like, and information on the amount of the actual product. For example, this refers to information of an actual store (for example, a business name, address, telephone number, etc. of the store 5 of FIG. 1) that can purchase various on / off-line products such as books and character products. The server connection information (eg, character site server, e-book content providing server 300, book) that can purchase the actual product (for example, various on / off-line products such as e-book contents and character products) Access point of a point site server).

The electronic book content providing method of the electronic book content providing server 300 according to the present invention stores / manages at least one electronic book content to which at least one product promotion information is applied through various methods described above (S110). .

In addition, in the electronic book content providing method of the electronic book content providing server 300 according to the present invention, when a predetermined electronic book content is requested from the terminal device 100, the requested electronic book content is sent to the terminal device 100. Provided (S120). That is, the electronic book content providing method of the electronic book content providing server 300 according to the present invention includes a terminal device (eg, a purchase request for a specific electronic book content from the terminal device 100 is normally processed for payment). When the electronic book content is requested from 100, the requested electronic book content including at least one product promotion information may be provided to the terminal device 100.

In addition, the electronic book content providing method of the electronic book content providing server 300 according to the present invention, the terminal device 100 is provided with a unique identification number according to the predetermined product promotion information corresponding to the actual product, that is, specific electronic book content It is determined whether the purchase is requested for (S130).

Electronic book content providing method of the electronic book content providing server 300 according to the present invention, when the purchase of a specific e-book content is requested from the terminal device 100 as a result of the step S130, the product according to the provided unique identification number Based on the discount rate applied information (e.g. 10%) of the promotional information, the discount is applied to the original amount (e.g. 10,000 won) of the corresponding e-book content that is requested to be purchased this time. Process (S140).

Thus, the electronic book content providing method of the electronic book content providing server 300 according to the present invention, if the payment processing for the current purchase request is normally completed through step S140, the electronic book content requested as in step S120 described above. That is, the electronic book content in which payment processing is normally completed may be provided to the terminal device 100 (S150).

Hereinafter, referring to FIG. 7, the product promotion information update management method of the information status management server 400 according to the present invention will be described in detail.

The product promotion information update management method of the information status management server 400 according to the present invention includes an electronic book content providing server 300 that provides the terminal device 100 with electronic book content including at least one product promotion information. Through interlocking, the management status information for each product promotion information including terminal device information provided with corresponding product promotion information for each product promotion information is managed (S200).

That is, in the method for managing the product promotion information update of the information status management server 400 according to the present invention, the electronic book content providing server 300 is electronically connected to each of the terminal devices through the interworking with the electronic book content providing server 300. In providing the book contents, it is possible to recognize which product promotion information is applied / inserted. Based on this, the method for managing the product promotion information update of the information status management server 400 according to the present invention includes terminal device information (eg, terminal identification information) of a terminal device provided with corresponding product promotion information for each product promotion information. It can create / manage the present status information for each product promotion information. Thus, the product promotion information update management method of the information status management server 400 according to the present invention, it is possible to recognize which terminal information provided with each product promotion information based on the product status information for each product promotion information.

And in the product promotion information update management method of the information status management server 400 according to the present invention, through the linkage with the product promotion information management server 130, it is determined whether there is a change of information for each product promotion information ( S210).

That is, the product promotion information update management method of the information status management server 400 according to the present invention, in the management of at least one product promotion information registered in the product promotion information management server 130, the valid period of the predetermined product promotion information After the expiration of the expiration date, the expiration date of the product is renewed or the amount of the actual product (e.g., e-book contents, character products, books, etc.) to be promoted. As is changed, it is possible to determine whether there is a change in information on the product promotion information managed in the product promotion information management server 130 through the linkage with the product promotion information management server 130.

As a result of the determination of step S210, when the product promotion information (eg, coupon 1) is present in which there is an information change (eg, information change for detailed information), the product promotion information update management of the information status management server 400 according to the present invention is performed. The method recognizes the terminal device information provided with the corresponding product promotion information (eg, coupon 1) in which there is an information change, based on the present status information for each product promotion information. Therefore, the product promotion information update management method of the information state management server 400 according to the present invention, the corresponding terminal device (eg 100) according to the recognized terminal device information for the corresponding product promotion information (eg coupon 1) Provide an update induction message (S230).

At this time, the product promotion information update management method of the information status management server 400 according to the present invention may provide an update induction message in the form of an SMS push message or an MMS push message to the terminal device 100.

Here, the update induction message, the server connection information (eg, the access address of the product promotion information management server 130) of the relevant server to which the terminal device 100 should be connected for the update, and the corresponding product promotion information (the update is required) Example: coupon 1) may include at least one of a unique identification number.

The product promotion information update management method of the information status management server 400 according to the present invention, when the product promotion information of the coupon and / or advertisement type previously distributed by applying / inserting to the electronic book content is changed, the corresponding product promotion By providing an update induction message for inducing the update of the product promotion information to the terminal device (for example, 100) having the information, it is possible to appropriately manage the product promotion information already distributed.

Hereinafter, a method of using the electronic book content of the terminal device 100 according to the present invention will be described in detail with reference to FIG. 8.

The method for using electronic book content of the terminal device 100 according to the present invention stores at least one electronic book content provided to the terminal device 100 through various methods (S300). For example, when the terminal device 100 downloads the requested electronic book content from the electronic book content providing server 300, the downloaded electronic book content will be stored.

In the method of using the electronic book content of the terminal device 100 according to the present invention, the electronic book content according to the user's view selection is reproduced from the stored at least one electronic book content (S310). At this time, if at least one product promotion information is applied / inserted to the e-book content reproduced according to the selection of the reading by the user, the display screen according to the reproduction of the e-book content is displayed on the display screen according to at least one product promotion information (eg : Thumbnail image information) will be displayed.

Here, as described above, the product promotion information includes a unique identification number of the corresponding product promotion information, a brief image information of the product promotion information, actual product information to be promoted of the unique identification number and the product promotion information, and Image, sound, video, multimedia, or barcode including at least one of discount rate application information corresponding to the actual product information, online / offline purchase place information corresponding to the actual product information, and expiration information of the product promotion information. At least one of the detailed information having any one form and the form information indicating the format of the detailed information.

In the method of using the electronic book content of the terminal device 100 according to the present invention, it is determined whether an inquiry by a user is selected in response to at least one product promotion information included in the reproduced electronic book content (S320). If the product promotion information is selected and inquired by the user, the corresponding detailed information is displayed / played based on the selected product promotion information (S340).

In more detail, when a user who reads electronic book content through a display screen according to the reproduced electronic book content selects specific product promotion information and selects an inquiry, the electronic book content of the terminal device 100 according to the present invention is selected. The usage method may display / play back detailed information included in the inquiry-selected corresponding product promotion information. In this case, it is assumed that the corresponding product promotion information applied / inserted to the electronic book content is applied / inserted with the corresponding detailed information already included.

On the other hand, when the user viewing the electronic book content through the display screen according to the reproduced electronic book content selects the specific product promotional information and the inquiry, the method of using the electronic book content of the terminal device 100 according to the present invention, On the basis of the selected product promotion information selected, detailed image information or unique identification number of the product promotion information may be provided to the external product promotion information management server 130 to request detailed information according to the selected product promotion information. Accordingly, the detailed information requested from the product promotion information management server 130 includes at least one of a unique identification number, actual product information, discount rate application information, online / offline purchase place information, and expiration information of the selected product promotion information. When the detailed information having one of an image, sound, video, multimedia, or barcode is returned (S330), the method of using the electronic book content of the terminal device 100 according to the present invention may display / play back the detailed information. It may be (S340).

Accordingly, when the user who is viewing the electronic book content through the display screen according to the electronic book content reproduced by the terminal device 100 selects an inquiry about specific product promotion information, the electronic device of the terminal device 100 according to the present invention is selected. In the book content usage method, the detailed information of the inquiry-selected product promotion information (eg, coupon) will be displayed / played in the form of an image or a sound, a video, a multimedia, or a barcode.

At this time, the method of using the electronic book content of the terminal device 100 according to the present invention in displaying / reproducing the detailed information of the inquiry-selected product promotion information is based on the format information indicating the format of the detailed information according to the inquiry-selected product promotion information. It is preferable to recognize the corresponding format of the information and to display / play back detailed information by executing / linking the codec processing corresponding to the recognized format. For example, when detailed information according to the selected product promotional information is included in a sound or a video, the method of using the electronic book content of the terminal device 100 according to the present invention is a standard codec processing for reproducing a sound or a video. You can display / play back detailed information by executing / linking.

Thus, the method of using the electronic book content of the terminal device 100 according to the present invention, by reproducing the electronic book content to which the coupon and / or advertisement type product promotion information is directly applied / inserted, the online ( Regardless of the on-line / off-line status, the user can freely inquire / recognize product promotion information, especially detailed information applied to the e-book contents being viewed.

In addition, the method of using the electronic book content of the terminal device 100 according to the present invention determines whether the purchase selection is input by the user based on the detailed information of the product promotion information displayed / reproduced (S350), If entered, access the purchaser's site server corresponding to the online purchaser's information of the actual product information to be promoted based on the detailed information of the product's promotion information according to the purchase selection (S360), and purchase the unique identification number of the product's promotion information server. It can be provided to the purchase request for the corresponding actual product (S370).

That is, when the user who recognizes the detailed information of the product promotion information (eg, coupon) selects the purchase for the actual product (eg, electronic book content) to be promoted, the electronic book content of the terminal device 100 according to the present invention is used. The method may further include a purchase site server corresponding to the online purchase place information (eg, the access address of the e-book content providing server 300) of the actual product information to be promoted based on the detailed information of the product promotion information according to the purchase selection. For example, the e-book content providing server 300 may be connected.

In addition, the method of using the electronic book content of the terminal device 100 according to the present invention, by providing a unique identification number of the product promotion information to the purchase site server (for example, e-book content providing server 300) corresponding actual product ( Example: You can request to purchase e-book content.

Accordingly, as described above, the corresponding purchase site server, that is, the e-book content providing server 300, based on the discount rate application information (for example, 10%) of the product promotion information according to the unique identification number provided in response to the purchase request, this time the purchase price Apply the discount rate to the original amount of the requested e-book content (for example, 10,000 won) to process the current payment with the discounted amount (for example, 9000 won), and provide the e-book content to the terminal device 100. .

Of course, if the user who recognizes the detailed information of the product promotion information (eg, coupon) selects the purchase for the actual product (eg, character product) to be promoted, the method of using the electronic book content of the terminal device 100 according to the present invention. In accordance with the purchase selection, on the basis of the detailed information of the product promotion information, it is possible to connect to the purchase destination site server (eg, the character site server) corresponding to the online purchase destination information (eg, the address of the character site server). In addition, the method of using the electronic book content of the terminal device 100 according to the present invention provides a unique identification number of the product promotion information to a purchase site server (for example, a character site server) to correspond to an actual product (for example, a character product). You can request a purchase for.

Even in this case, the character site server (not shown) is based on the discount rate application information (eg, 20%) of the product promotion information according to the unique identification number provided in response to the purchase request. For example, by applying a discount rate to the amount of 20000), the payment may be processed at a discounted amount (for example, 16,000 won), and the character product may be sent to the receiving address corresponding to the terminal device 100.

In addition, the method of using the electronic book content of the terminal device 100 according to the present invention determines whether or not an update induction message for the predetermined product promotional information that requires a change from the outside, in particular, the information state management server 400 ( S380), if an update induction message is provided, access the relevant server based on the update induction message (S390). And the method of using the electronic book content of the terminal device 100 according to the present invention, from the relevant server according to the update induction message corresponding product promotion information required to change in the corresponding e-book content including the product promotion information required to change Update to the new product promotion information provided (S395).

That is, the method of using the electronic book content of the terminal device 100 according to the present invention provides an update induction message for predetermined product promotional information (eg, coupon 1) that requires a change from the outside, in particular, the information state management server 400. On the basis of the update induction message, the relevant server (eg, product promotion information management server 130) is connected.

In addition, the method of using the electronic book content of the terminal device 100 according to the present invention recognizes the corresponding electronic book content (eg, electronic book content 1) including the product promotion information (eg, coupon 1) required to be changed, Product promotion information (eg coupons) in the corresponding e-book content (eg e-book content 1) using new corresponding product promotion information provided from the relevant server (eg product promotion information management server 130) according to the update induction message. 1) can be updated.

As described above, the electronic book content service method including the product promotion information according to the present invention, the e-book content providing server 300 according to the context analysis of the electronic book content product promotion information of the coupon and / or advertisement type By automatically applying / inserting or applying / inserting according to the selection by the administrator, the terminal apparatus 100 reproduces the premise book content by providing the electronic apparatus contents to the terminal apparatus 100 to which the product promotion information is directly applied / inserted. The product promotion information inserted / applied at this time should be displayed together.

Accordingly, the electronic book content service method including the product promotion information according to the present invention is applied when the user of the terminal device 100 reads the electronic book content regardless of an on-line / off-line state. Product promotion information should be inquired freely without inconvenience, and various benefits and services can be used by using product promotion information at on / offline purchasers.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.

By providing the terminal device with electronic book content to which the coupon and / or advertisement type product promotion information is directly applied / inserted, the terminal device displays the product promotion information inserted / applied to the reproduction of the premise book content. Regardless of the online / offline status, users can freely search product promotion information applied when reading e-book contents without inconvenience, and use the product promotion information at the online / offline purchasing place for various benefits and services. When applying the e-book content service system and service method including the product promotion information to enable the use of the product, the efficiency of providing product promotion information, such as coupons and / or advertising, the efficiency of the e-book content service and the convenience of purchase, the user It can bring great progress in terms of satisfaction. The possibility of marketing or sales of the information status management server and terminal equipment and service solution is not only sufficient, but also can be clearly implemented in reality.

1: PC 5: Store
100: terminal device
130: product promotion information management server 160: e-book content management server
300: e-book content providing server
400: information status management server

Claims (25)

delete delete A packaging unit applying at least one product promotion information to a corresponding electronic book content;
A content manager configured to store / manage at least one electronic book content to which at least one product promotion information is applied by the packaging unit; And
The electronic book content providing server comprising: a content providing unit providing the requested electronic book content to the terminal device when the predetermined electronic book content is requested from a predetermined terminal device. The method of claim 3, wherein
The packaging unit,
A predetermined electronic book is linked with at least one of an external product promotion information management server managing at least one registered product promotion information and an external electronic book content management server managing at least one registered electronic book content. Analyzing the context of the content and acquiring at least one product promotion information according to a context analysis result of the e-book content based on a predefined application policy, and using the obtained at least one product promotion information corresponding to the e-book content E-book content providing server, characterized in that applied to / provided to the content management unit. The method of claim 3, wherein
The packaging part
Application by an administrator through interworking with at least one of an external product promotion information management server managing at least one registered product promotion information and an external electronic book content management server managing at least one registered electronic book content The electronic book content providing server, characterized in that the at least one specific product promotional information selected in accordance with the operation is applied to / inserted into the selected specific e-book content provided to the content management unit. 6. The method according to any one of claims 3 to 5,
The packaging part
An e-book content providing server, characterized by applying / inserting the product promotion information of a coupon and / or advertisement type produced in a format supported by the e-book standard. 6. The method according to any one of claims 3 to 5,
The product promotion information,
The unique identification number of the product promotion information, the brief image information of the product promotion information, the actual product information to be promoted of the unique identification number and the product promotion information, the discount rate application information corresponding to the actual product information, and the Detailed information in the form of any one of an image or sound or a video or a multimedia or a barcode including at least one of online / offline purchase place information corresponding to actual product information and expiration information of the product promotion information; An e-book content providing server, characterized in that it comprises at least one of the type information indicating the format of the information. The method of claim 7, wherein
When a unique identification number according to predetermined product promotion information is provided from the terminal device and a purchase of a specific electronic book content is requested, the purchase is requested based on the discount rate application information of the product promotion information according to the unique identification number. Electronic book content providing server, characterized in that it further comprises a payment processing unit for processing the current payment by applying a discount rate to the original amount of the electronic book content. delete delete delete delete delete delete delete delete A packaging step of applying at least one product promotion information to a corresponding e-book content;
A content management step of storing / managing at least one electronic book content to which at least one product promotion information is applied by the packaging step; And
When the predetermined electronic device content is requested from a predetermined terminal device, the electronic book content providing server comprising the content providing step of providing the terminal device with the requested electronic book content to which at least one product promotion information is applied. To provide e-book content. The method of claim 17,
The packaging step,
Analyzing a context of a predetermined e-book content through interworking of an external e-book content management server managing at least one registered e-book content;
Acquiring at least one product promotion information according to a context analysis result of the e-book content through interworking with an external product promotion information management server managing at least one registered product promotion information based on a predefined application policy. Steps,
And applying / inserting the obtained at least one product promotion information to a corresponding electronic book content. The method according to any one of claims 17 to 18,
The product promotion information,
The unique identification number of the product promotion information, the brief image information of the product promotion information, the actual product information to be promoted of the unique identification number and the product promotion information, the discount rate application information corresponding to the actual product information, and the Detailed information in the form of any one of an image or sound or a video or a multimedia or a barcode including at least one of online / offline purchase place information corresponding to actual product information and expiration information of the product promotion information; Electronic book content providing method of the electronic book content providing server, characterized in that it comprises at least one of the form information indicating the format of the information. The method of claim 19,
When a unique identification number according to predetermined product promotion information is provided from the terminal device and a purchase of a specific electronic book content is requested, the purchase is requested based on the discount rate application information of the product promotion information according to the unique identification number. The electronic book content providing method of the electronic book content providing server, characterized in that it further comprises a payment processing step of processing the current payment by applying a discount rate to the original amount of the electronic book content. delete delete delete delete delete

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