JP2019164773A - Information provision apparatus, information provision method and information provision program - Google Patents

Abstract

To provide an information provision apparatus, an information provision method and an information provision program that are capable of showing content including information on services and commodities to be sold to a user as a client.SOLUTION: An information provision apparatus according to one embodiment comprises an extraction part and a generation part. The extraction part extracts commodity information from content to be delivered, by a shop selling commodities or services through e-commerce, to a user of the shop. The generation part generates content to be displayed in a time line on the basis of commodity information extracted by the extraction part.SELECTED DRAWING: Figure 1

Description

  Embodiments disclosed herein relate to an information providing apparatus, an information providing method, and an information providing program.

  Conventionally, for example, there are stores that sell goods and services by electronic commerce using a communication network such as the Internet. For example, a business operator who operates a store posts content including information on products or services to be sold to a shopping application program installed on a shopping site on the Internet or a user terminal device serving as a customer and browses the content to the user. Let

  On the other hand, a user can purchase a product or service by selecting a desired product or service from products or services included in a plurality of contents to be browsed and performing a predetermined settlement process.

  A store that sells products and services through such electronic commerce is difficult to increase sales of products and services if the user does not actively browse content. For this reason, there are stores that attempt to increase sales by sending an e-mail containing content to the user and having the user browse the content.

JP 2013-114567 A

  However, even if the user receives an e-mail containing content, the store does not allow the user to view the content if the e-mail is deleted without being opened.

  One aspect of the embodiments has been made in view of the above, and an information providing apparatus, an information providing method, and an information providing method capable of browsing content including information on products and services to be sold to a user as a customer The purpose is to provide a program.

  An information providing apparatus according to an aspect of an embodiment includes an extraction unit and a generation unit. The extraction unit extracts product information from content distributed to users of the store by a store that sells products or services by electronic commerce. The generation unit generates content to be displayed on the timeline based on the product information extracted by the extraction unit.

  According to one aspect of the embodiment, it is possible to browse content including information on products and services to be sold to users as customers.

FIG. 1 is an explanatory diagram illustrating an overview of an information providing method performed by the information providing apparatus according to the embodiment. FIG. 2 is a block diagram illustrating an example of the configuration of the information providing apparatus according to the embodiment. FIG. 3 is an explanatory diagram illustrating an example of a template according to the embodiment. FIG. 4 is an explanatory diagram illustrating an example of user information according to the embodiment. FIG. 5 is an explanatory diagram illustrating an example of a mail magazine according to the embodiment. FIG. 6 is an explanatory diagram illustrating an example of a timeline according to the embodiment. FIG. 7 is an explanatory diagram illustrating an example of a timeline according to the embodiment. FIG. 8 is an explanatory diagram illustrating an example of screen transition from the timeline according to the embodiment. FIG. 9 is a flowchart illustrating an example of processing executed by the control unit of the information providing apparatus according to the embodiment. FIG. 10 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the information providing apparatus according to the embodiment.

  Hereinafter, a mode for implementing an information providing apparatus, an information providing method, and an information providing program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the information providing apparatus, the information providing method, and the information providing program according to the present application are not limited by this embodiment. Moreover, in the following embodiment, the same code | symbol is attached | subjected to the same site | part and the overlapping description is abbreviate | omitted.

[1. Overview of information provision method)
First, an overview of an information providing method performed by the information providing apparatus 1 according to the embodiment will be described with reference to FIG. FIG. 1 is an explanatory diagram illustrating an overview of an information providing method performed by the information providing apparatus 1 according to the embodiment.

  Here, as an example, the information providing device 1 that allows a user to browse content provided to a user by a store that sells products by electronic commerce using an application program for shopping installed in a terminal device of a user who is a customer is given as an example. I will explain.

  In the following, a case will be described in which the content provided from the store to the user is an e-mail (hereinafter referred to as “mail magazine”) in which product information of a product sold by the store is posted. In the following description, products that the store sells to the user and services that the store provides to the user are collectively referred to as products.

  The product information included in the e-mail magazine includes, for example, new information on products sold by the store, sale information limited to store members, coupon information that can be used in the store, product development story information, product introduction on live video, and This is store information.

  A mail magazine is an example of content provided from a store to a user. The content provided from the store to the user may be advertisement content such as product content posted on a homepage established by the store on the Internet, or a product posted on a shopping site or a video distribution site opened by a plurality of stores. Good.

  The content provided from the store to the user may be notification content such as new arrival information or store information distributed from the store to a shopping application program installed on the user's terminal device. Moreover, the store which concerns on embodiment may be a store which sells goods by electronic commerce using the shopping site opened on the internet.

  As shown in FIG. 1, an information providing system 100 according to an embodiment includes an information providing device 1, a mail magazine distribution server device (hereinafter referred to as “mail server 10”), and a terminal device used by a user 20 (hereinafter referred to as “mail server 10”). , Described as “user terminal 21”).

  The user terminal 21 is a smartphone, for example. Note that the user terminal 21 communicates with the information providing apparatus 1 and the mail server 10 via a communication network N such as the Internet. If the user terminal 21 can receive and display a mail magazine or various contents, a personal computer or the like can be used. Any device may be used.

  In the information providing system 100, for example, when a merchant of a certain store requests the mail server 10 to distribute the mail magazine 11, the information providing apparatus 1 extracts product information from the mail magazine 11 (step S1).

  At this time, the information providing apparatus 1 extracts, as product information, information in which a link destination to detailed information on products sold by the store is set. Further, the information providing apparatus 1 acquires character information included in the mail magazine 11 as product information.

  Subsequently, the information providing apparatus 1 accesses the link destination to the detailed information of the product via the communication network N, and acquires the detailed information of the product (Step S2). For example, the information providing apparatus 1 acquires detailed information such as a product image, a description, a price, and a price discount rate.

  And the information provision apparatus 1 produces | generates the TL content 23 displayed on the timeline (henceforth "TL") 22 of the user 20 based on the detailed information of the acquired goods (step S3).

  The TL content 23 here is content related to products sold by each store. The TL 22 is a display field in which a plurality of TL contents 23 are displayed in a time series list on the display unit of the user terminal 21.

  The information providing apparatus 1 generates TL content 23 by selecting and processing information that enhances the user 20's purchase motivation from the detailed product information. Thereafter, when the mail magazine 11 is distributed from the mail server 10 to the user terminal 21 (step S4), the information providing apparatus 1 displays the TL content 23 on the TL 22 of the user terminal 21 (step S5).

  As described above, the information providing apparatus 1 displays the TL content 23 generated by extracting the information that is a key point of the product from the mail magazine 11 on the TL 22 of the user 20. As a result, the information providing apparatus 1 makes the mail magazine a form of TL content 23 that directly represents the product even for the user 20 who does not browse the mail magazine 11 for reasons such as troublesome opening and a large amount of information. 11 can be browsed.

[2. Configuration of information providing device]
Next, an example of the configuration of the information providing apparatus 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a block diagram illustrating an example of the configuration of the information providing apparatus 1 according to the embodiment. As shown in FIG. 2, the information providing apparatus 1 can communicate with a mail server 10 and a plurality of user terminals 21-1 to 21-n (n is a natural number) via a communication network N such as the Internet, for example. The communication unit 2, the storage unit 3, and the control unit 4 are connected. Hereinafter, the user terminal 21 will be described when referring to any one of the plurality of user terminals 21-1 to 21-n.

(Communication Department)
The communication unit 2 is realized by, for example, a NIC (Network Interface Card). The communication unit 2 is communicably connected to the mail server 10 and a plurality of user terminals 21-1 to 21-n via a communication network N by wire or wireless.

(Memory part)
The storage unit 3 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 3 stores erasure character candidate information 31, user information 32, and the like.

  The erased character candidate information 31 is information in which character candidate groups that are candidates for characters to be deleted from the character information included in the mail magazine 11 are stored in a dictionary format in order for the control unit 4 to generate the TL content 23. The erase character candidate information 31 includes, for example, words other than nouns, punctuation marks, symbols, and the like.

  The erase character candidate information 31 includes a plurality of types of templates in which the layout of the mail magazine 11 is defined. The user information 32 is information related to the user 20 to whom the mail magazine 11 is distributed.

  Here, an example of the template 5 according to the embodiment will be described with reference to FIG. 3, and an example of the user information 32 according to the embodiment will be described with reference to FIG. FIG. 3 is an explanatory diagram illustrating an example of the template 5 according to the embodiment. FIG. 4 is an explanatory diagram illustrating an example of the user information 32 according to the embodiment.

  As shown in FIG. 3, for example, in the template 5, a subject area 50, a header area 51, a title area 52, an image area 53, a text area 54, and a product area 55 are set in order from the top on the display screen of the user terminal 21. ing.

  An advertisement area 56 is set at the lower left of the product area 55, and a coupon area 57 is set at the lower right of the product area 55. Further, a sale area 58 and a footer area 59 are set under the advertisement area 56 and the coupon area 57.

  The subject area 50 is an area in which the subject of the mail magazine 11 is inserted. The header area 51 is an area in which the header of the mail magazine 11 is inserted. The title area 52 is an area in which the title of the mail magazine 11 is inserted.

  The image area 53 is an area in which an arbitrary image such as an image for imagining the contents of the mail magazine 11 or an image for a store is inserted. The text area 54 is an area into which character information indicating the contents of the mail magazine 11 is inserted.

  The advertisement area 56 is an area in which advertisement content is inserted by a store that distributes the mail magazine 11 or other stores. The coupon area 57 is an area into which information on coupons that can be used in stores is inserted. The sale area 58 is an area into which sale information or the like executed by the store is inserted. The footer area 59 is an area in which the footer of the mail magazine 11 is inserted.

  The template 5 shown in FIG. 3 is an example, and the layout of each region in the template and the information inserted in each region are different in other templates. The erase character candidate information 31 contains a plurality of types of templates that are the same as those used by the creator of the mail magazine 11 to create the mail magazine 11.

  Further, as shown in FIG. 4, the user information 32 is information in which a user ID, a member type, a cart, a purchase history, and a favorite are associated with each other. The user ID is identification information for identifying each user assigned to each user who purchases a product using the shopping application program according to the embodiment.

  In addition, the membership type includes a premium member and a general member. A premium member is a user who can enjoy various privileges by paying a predetermined membership fee to a provider that provides an application program for shopping according to the embodiment. A general member is a user other than a premium member.

  The cart corresponds to a shopping cart used in normal shopping, and is a list of products that indicate the intention of each user to purchase and for which payment processing has not been completed. The purchase history is a list of products purchased by each user and purchase dates in the past. A favorite is a list of products registered by each user with interest.

  The erase character candidate information 31 described above is used for generation of the TL content 23 by the control unit 4. Further, the user information 32 is used for personalization according to each user of the TL content 23 by the control unit 4.

(Control part)
Returning to FIG. 2, the description of the control unit 4 will be continued. The control unit 4 includes, for example, a microcomputer having a central processing unit (CPU), a read only memory (ROM), a random access memory (RAM), an input / output port, and various circuits.

  The control unit 4 includes an acquisition unit 41 and an extraction unit 42 that function by executing various programs (corresponding to an example of the information providing program according to the embodiment) stored in the ROM using the RAM as a work area. , A generation unit 43 and a distribution unit 44.

  Note that the acquisition unit 41, the extraction unit 42, the generation unit 43, and the distribution unit 44 included in the control unit 4 are each partially or entirely hardware such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). It may be constituted by.

  The acquisition unit 41, the extraction unit 42, the generation unit 43, and the distribution unit 44 each realize or execute the information processing operation described below. Note that the internal configuration of the control unit 4 is not limited to the configuration illustrated in FIG. 2, and may be another configuration as long as information processing described later is performed.

(Acquisition Department)
For example, the acquisition unit 41 acquires information about the user 20 from the user terminal 21 and stores the information in the storage unit 3 as the user information 32 of the user 20. The user information 32 is, for example, information such as the above-described user ID, member type, cart, purchase history, and favorites.

(Extractor)
The extraction unit 42 extracts product information from the mail magazine 11 distributed by the mail server 10. Specifically, the extraction unit 42 acquires the source code of the mail magazine 11 and extracts character information (for example, text information) and tag information included in the source code as product information.

  The tag information includes information indicating the typeface of the character in the text information, the font size (size) of the character, the color of the character, and the like, and information indicating the link destination to the detailed information of the product. The detailed information here includes, for example, high-quality image information of products, product price information, product price discount rate information, product description information, and the like.

(Generator)
The generation unit 43 generates the TL content 23 displayed on the TL 22 of the user 20 based on the product information extracted by the extraction unit 42. For example, the generation unit 43 obtains a high-quality image of the product by accessing the link destination to the detailed information of the product, and inserts the acquired image into the TL content 23, thereby invoking the user 20 to purchase. Content 23 can be generated.

  The generation unit 43 can also generate the TL content 23 using information other than the image information included in the detailed product information. Thereby, the production | generation part 43 can produce | generate the TL content 23 containing the information regarding the goods which a store wants to introduce to the user 20 by the mail magazine 11.

  Further, the generation unit 43 deletes characters other than characters related to the product from the character information included in the mail magazine 11 and generates the TL content 23. Thereby, the production | generation part 43 can produce | generate the TL content 23 which expressed the information which a store wants to introduce to the user 20 by the mail magazine 11 briefly.

  Further, the generation unit 43 erases characters included in the character candidate group in the erased character candidate information 31 stored in the storage unit 3 from the character information included in the mail magazine 11. As a result, the generation unit 43 generates the TL content 23 in which unnecessary characters are appropriately deleted by a simple process of matching the characters in the mail magazine 11 with the character candidates in the deletion character candidate information 31. Can do.

  The generation unit 43 can also erase characters other than characters related to the product from the character information included in the mail magazine 11 using the template 5 included in the erase character candidate information 31.

  As a result, the generation unit 43 can delete some characters in the mail magazine 11 without matching them with the character candidates in the deletion character candidate information 31. Therefore, the processing required for the generation processing of the TL content 23 The load can be reduced. An example of character erasing using the template 5 will be described later with reference to FIGS.

  Further, the generation unit 43 determines whether or not various types included in the mail magazine 11 are necessary as contents displayed on the TL 22 based on tag information extracted from the source code of the mail magazine 11.

  For example, when the font size of the character is larger than a predetermined size among the character information included in the mail magazine 11, the generation unit 43 is highly important in the mail magazine 11 and needs to be used for the TL content 23. Judged as a certain character.

  Further, for example, when the character color included in the mail magazine 11 has high color saturation, the generation unit 43 is highly important and needs to be used for the TL content 23, as is the case with characters having a large font size. It is determined that there is a character.

  In addition, the generation unit 43 is also highly important for, for example, characters that are clearly different from the other characters occupied in the character information included in the e-mail magazine 11, and are adopted in the TL content 23. Judged as the character that needs to be done.

  Then, the generation unit 43 generates the TL content 23 using characters determined to be adopted for the TL content 23. Thereby, the production | generation part 43 can produce | generate the TL content 23 which has the high importance from the mail magazine 11, and contains the information which a store wants to notify the user 20. FIG.

  Further, when generating the TL content 23, the generation unit 43 sets a link destination to detailed information regarding the TL content 23 with respect to the TL content 23. At this time, the generation unit 43 can set, for example, a Web page in which detailed information regarding the TL content 23 is sequentially updated to the latest information as a link destination.

  Thereby, for example, the user 20 viewing the TL content 23 can obtain the latest information regarding the TL content 23 by accelerating to the link destination set in the TL content 23.

  The generation unit 43 can also create the TL content 23 that is personalized for each user 20 by using the user information 32 stored in the storage unit 3. For example, the generating unit 43 can generate the TL content 23 that includes information related to a product similar to the product registered in the “cart” or “favorite” of the user 20 and related products with reference to the user information 32. .

  In addition, the generation unit 43 refers to the purchase date described in the purchase history of the user 20 and generates the TL content 23 including a lot of sale information when the user 20 is often shopping during the sale period. You can also Thereby, the production | generation part 43 can produce | generate the TL content 23 which stimulates the purchase motivation suitable for the user 20. FIG.

(Distribution Department)
The delivery unit 44 causes the TL 22 of the user 20 to be displayed by delivering the TL content 23 generated by the generation unit 43 to the user terminal 21. For example, when the mail magazine 11 is distributed from the mail server 10 to the user terminal 21, the generation unit 43 causes the distribution unit 44 to distribute the TL content 23 to the user terminal 21 and display the TL content 23 on the TL 22.

  Thereby, for example, even if the user 20 does not open the mail magazine 11, the distribution unit 44 uses the TL content 23 displayed on the TL 22 to display the information included in the latest mail magazine 11 just distributed. 20 can be browsed.

[3. Specific example of TL content generation procedure]
Next, a specific example of a procedure for generating the TL content 23 will be described with reference to FIGS. FIG. 5 is an explanatory diagram illustrating an example of a mail magazine according to the embodiment. 6 and 7 are explanatory diagrams illustrating an example of a timeline according to the embodiment.

  As shown in FIG. 5, the mail magazine 11 may be distributed to the user terminal 21 from, for example, a store that sells home appliances called A store. The template 5 shown in FIG. 3 is used to create the mail magazine 11 shown in FIG.

  In the subject area 50 of the mail magazine 11, a subject “A store NEWS” is described, and in the header area 51, a fixed sentence such as a greeting by the store manager of the A store is described. In addition, the title area 52 of the e-mail magazine 11 describes the name of an event currently held at the A store called “Financial Thanksgiving Day”, and the image area 53 displays images of products handled by the A store. ing.

  The text area 54 of the e-mail magazine 11 includes text information “The most popular products in our store is 10!”, And the product area 55 below the images and product names of some popular products. , And prices are posted.

  In addition, advertising content related to premium members is posted in the advertising area 56 of the mail magazine 11, and coupon contents usable in the A store are posted in the coupon area 57.

  In the sale area 58 of the e-mail magazine 11, information related to the sale currently being held at the A store is described. In the footer area 59, a fixed sentence such as that described at the end of any mail magazine, such as a stoppage of the distribution of the mail magazine 11 or an explanation regarding the handling of personal information, is described.

  As described above, the mail magazine 11 includes a lot of information. For this reason, even if the user 20 opens the mail magazine 11, the user 20 does not always browse all the information in the mail magazine 11.

  Also, depending on the user 20, when a plurality of mail magazines are distributed from many stores, the mail magazine 11 may not be opened. In such a case, the store cannot notify the user of information that the mail magazine 11 wants to convey to the user.

  Therefore, the information providing apparatus 1 extracts information that the store wants to convey to the user 20 from the e-mail magazine 11 to generate the TL content 23 and display it on the TL 22 of the user 20, thereby displaying the important points of the e-mail magazine 11 as the user. Let 20 browse.

  For example, in the case of the mail magazine 11, the subject name, header, footer, etc. are not information that greatly influences the user 20's willingness to purchase. On the other hand, the title of the e-mail magazine 11 and the image of the product recommended by the store to the user 20 are information that the store wants to convey to the user 20 and greatly influence the user's willingness to purchase.

  For this reason, for example, the information providing apparatus 1 first deletes information in the subject area 50, the header area 51, and the footer area 59 of the mail magazine 11 using the template 5 shown in FIG.

  Subsequently, the information providing apparatus 1 extracts information in the title area 52, the text area 54, and the product area 55 of the mail magazine 11, for example. Furthermore, the information providing apparatus 1 performs a process of deleting unnecessary characters from the character information described in the text area 54 and leaving only important points.

  At this time, the information providing apparatus 1 erases characters included in the erased character candidate information 31 stored in the storage unit 3 from the character information. For example, the information providing device 1 deletes the beginning “Our shop” and the last “Ha!” From the text information “Our popular product best 10!”, And the text information “Popular product best 10”. Leave.

  Then, as shown in FIG. 6, the information providing apparatus 1 generates the TL content 23 of the A store using the information extracted from the mail magazine 11 and displays it on the TL 22 of the user 20. The information providing apparatus 1 also displays a list of TL contents generated from mail magazines of other stores, such as the TL contents 24 of the B store and the TL contents 25 of the C store, on the TL 22 of the user 20.

  Further, the information providing apparatus 1 describes a time stamp indicating the time at which the corresponding mail magazine is distributed in each TL content 23, 24, 25, and displays a list in time series in the order in which each mail magazine is distributed. To do.

  As described above, the information providing apparatus 1 generates the TL content 23 using the information extracted from the mail magazine 11, thereby locating the important points of the mail magazine 11 by the TL content 23 having a smaller display area than the mail magazine 11. The user 20 can browse.

  Further, the information providing apparatus 1 can change the display mode of the TL content according to the membership type included in the user information 32. For example, B store TL content 24 shown in FIG. 6 includes coupon content created from an e-mail magazine distributed to premium members.

  When the information providing apparatus 1 distributes the TL content 24 to the TL 22 of the general member of the B store, for example, as illustrated in FIG. 7, the description content portion of the coupon content is selectively made visible.

  And the information provision apparatus 1 provides the mask 24a to coupon content, restricts use of the coupon content by a general member, is a premium member-limited coupon content on the mask 24a, and recommends becoming a premium member. Enter information.

  As described above, the information providing apparatus 1 can urge the general member to become a premium member by differentiating the premium member from the general member in the TL content 24 for the general member.

[4. Example of screen transition from TL content]
Next, an example of screen transition from the TL content 23 according to the embodiment will be described with reference to FIG. FIG. 8 is an explanatory diagram illustrating an example of screen transition from the timeline according to the embodiment. As described above, the information providing apparatus 1 sets a link destination to detailed information related to the TL content 23 in the TL content 23.

  For example, the information providing apparatus 1 sets a link destination to detailed information related to the A store in the character information described as “view all” in the TL content 23 shown in the upper diagram of FIG. As a result, when the user 20 touches the text information described as “view all”, the TL content 23 displays all the products in the top 10 popular products in the A store, as shown in the middle diagram of FIG. Transition to the product screen 23a.

  In addition, on the product screen 23a, character information having “smart mode / mail mode” written thereon is displayed at the top. The information providing apparatus 1 also sets a link destination for such character information. As a result, when the user 20 touches the character information described as “mail mode”, the product screen 23a is displayed on the screen on which the mail magazine 11 that is the basis of the TL content 23 is displayed as shown in the lower diagram of FIG. Transition.

  The user 20 can also return the screen to the screen shown in the middle diagram of FIG. 8 by touching the character information described as “smart mode” on the screen on which the mail magazine 11 is displayed.

  Thus, the information providing apparatus 1 can allow the user 20 who has not browsed the mail magazine 11 to browse the mail magazine 11 by setting a link destination in the TL content 23.

[5. Processing of information providing device]
Next, an example of processing executed by the control unit 4 of the information providing apparatus 1 according to the embodiment will be described with reference to FIG. FIG. 9 is a flowchart illustrating an example of processing executed by the control unit 4 of the information providing apparatus 1 according to the embodiment.

  As shown in FIG. 8, the control unit 4 first extracts product information from the mail magazine 11 (step S101), and acquires detailed information on the product from the link destination set in the product information (step S102).

  Subsequently, the control unit 4 erases the erased character candidate from the character information of the mail magazine 11 (step S103). At this time, the control unit 4 also performs a process of deleting unnecessary characters from the character information using, for example, the template 5 or the like.

  Thereafter, the control unit 4 determines whether the information included in the mail magazine 11 is necessary as the TL content 23 based on the tag information included in the product information (step S104). And the control part 4 produces | generates the TL content 23 according to the user information 32 using the image information and character information which were extracted from the mail magazine 11 determined to be necessary (step S105).

  Thereafter, the control unit 4 determines whether or not the mail magazine 11 has been distributed (step S106). If it is determined that the mail magazine 11 has not been distributed (No in step S106), the control unit 4 continues to step S106 until the mail magazine 11 is distributed. Repeat the determination process.

  If the control unit 4 determines that the mail magazine 11 has been distributed (step S106, Yes), the TL content 23 is distributed to the user terminal 21 and displayed on the TL 22 of the user 20 (step S107), and the process is terminated. To do.

[6. effect〕
As described above, the information providing apparatus 1 according to the embodiment includes the extraction unit 42 and the generation unit 43. The extraction unit 42 extracts product information from content distributed to the store user 20 by a store that sells products or services by electronic commerce. The generation unit 43 generates the TL content 23 displayed on the TL 22 based on the product information extracted by the extraction unit 42. As a result, the information providing apparatus 1 can browse the TL content 23 including information on products and services sold to the user 20 as a customer.

  Moreover, the extraction part 42 extracts the information which shows the link destination to the detailed information of the goods or service sold by a store as goods information, and the production | generation part 43 is displayed on TL22 from the detailed information acquired from a link destination. TL content 23 is generated. Thereby, the information providing apparatus 1 can generate the TL content 23 including the detailed information related to the product that the user wants to introduce to the user 20 by the content distributed by the store.

  Further, the extraction unit 42 extracts character information included in the content distributed to the user 20 as product information, and the generation unit 43 deletes characters other than characters related to the product sold by the store from the character information. The TL content 23 displayed on the TL 22 is generated. Thereby, the information provision apparatus 1 can make a user browse the important point of the content which a store distributes with the TL content 23 whose display area is smaller than the content which a store distributes.

  The information providing apparatus 1 further includes a storage unit 3 that stores erased character candidate information 31 including a character candidate group to be erased from the character information. The generation unit 43 deletes characters included in the character candidate group from the character information. As a result, the information providing apparatus 1 stores the TL content 23 in which unnecessary characters are appropriately erased by a simple process of collating characters in the content distributed by the store with character candidates in the erased character candidate information 31. Can be generated.

  Further, the extraction unit 42 extracts tag information included in the source code of the content distributed to the user 20 as product information. The generation unit 43 determines whether or not the information included in the content distributed to the user 20 is necessary as the TL content 23 displayed on the TL 22 based on the tag information. Thereby, the information providing apparatus 1 can generate TL content 23 that is highly important from the content distributed by the store and includes information that the store wants to notify the user 20.

  Further, the generation unit 43 sets a link destination to the latest information regarding the TL content 23 displayed on the TL 22 in the TL content 23. Thereby, the user 20 who browses the TL content 23 can obtain the latest information regarding the TL content 23 by accelerating to the link destination set in the TL content 23.

  The content distributed to the user 20 is the mail magazine 11 distributed from the store to the user 20. Thereby, the information providing apparatus 1 can cause the user 20 to browse the information included in the mail magazine 11 by the TL content 23 displayed on the TL 22.

  In addition, when the mail magazine 11 is distributed to the user 20, the generation unit 43 displays the generated TL content 23 on the TL 22 of the user 20. Thereby, even if the user 20 does not open the mail magazine 11, the information providing apparatus 1 uses the TL content 23 displayed on the TL 22 to display the information included in the latest mail magazine 11 just delivered. Can be viewed.

[7. Hardware configuration)
Further, the information providing apparatus 1 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 10, for example. FIG. 10 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the information providing apparatus 1 according to the embodiment. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via a communication network N such as the Internet and sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the communication network N.

  The CPU 1100 controls an output device such as a display and a printer, and an input device such as a keyboard and a mouse via an input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the information providing apparatus 1 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 4 by executing a program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the communication network N.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

[8. Others]
In addition, among the processes described in the above-described embodiments and modifications, all or a part of the processes described as being automatically performed can be manually performed, or are described as being performed manually. All or part of the processing can be automatically performed by a known method.

  In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  For example, the acquisition unit 41, the extraction unit 42, the generation unit 43, and the distribution unit 44 may be connected as an external device of the information providing apparatus 1 via a network. Further, the acquisition unit 41, the extraction unit 42, the generation unit 43, and the distribution unit 44 are respectively provided in different devices, and are connected to the network to cooperate to realize the function of the information providing device 1. May be.

  In other words, the information providing apparatus 1 may be realized by a plurality of server computers, and depending on the function, the configuration may be flexible, for example, by calling an external platform or the like with an API (Application Programming Interface) or network computing. Can be changed.

  In addition, the above-described embodiments and modifications can be combined as appropriate within a range that does not contradict processing contents. In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the acquisition unit 41 can be read as acquisition means or an acquisition circuit.

DESCRIPTION OF SYMBOLS 1 Information provision apparatus 2 Communication part 3 Memory | storage part 31 Erase character candidate information 32 User information 4 Control part 41 Acquisition part 42 Extraction part 43 Generation part 44 Distribution part 10 Mail server 11 Mail magazine 20 User 21 User terminal 22 TL
23 TL content

Claims (10)

An extraction unit that extracts product information from content distributed to users of the store by a store that sells products or services by electronic commerce; and
An information providing apparatus comprising: a generation unit configured to generate content displayed on a timeline based on the product information extracted by the extraction unit. The extraction unit includes:
Information indicating a link destination to detailed information of products or services sold by the store is extracted as the product information,
The generator is
The information providing apparatus according to claim 1, wherein content displayed on the timeline is generated from the detailed information acquired from the link destination. The extraction unit includes:
Character information included in the content distributed to the user is extracted as the product information;
The generator is
The information provided according to claim 1 or 2, wherein a character displayed on the timeline is generated by deleting characters other than characters related to the product sold by the store from the character information. apparatus. A storage unit for storing a character candidate group to be erased from the character information;
The generator is
The information providing apparatus according to claim 3, wherein a character included in the character candidate group is erased from the character information. The extraction unit includes:
Tag information included in the source code of the content distributed to the user is extracted as the product information,
The generator is
The information included in the content distributed to the user is determined based on the tag information as to whether or not the content is displayed on the timeline. The information providing device described in 1. The generator is
The information providing apparatus according to claim 1, wherein a link destination to the latest information related to the content displayed on the timeline is set in the content. The content delivered to the user is
The information providing apparatus according to claim 1, wherein the information providing apparatus is a mail magazine distributed from the store to the user. The generator is
The information providing apparatus according to claim 7, wherein when the mail magazine is distributed to the user, the generated content is displayed on the timeline of the user. An information providing method executed by a computer,
An extraction step of extracting product information from content distributed to users of the store by a store selling products or services by electronic commerce; and
A generating step of generating content to be displayed on a timeline based on the product information extracted by the extracting step. An extraction procedure for extracting product information from content distributed to users of the store by stores that sell products or services by electronic commerce;
An information providing program that causes a computer to execute a generation procedure for generating content to be displayed on a timeline based on the product information extracted by the extraction procedure.

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