KR100929959B1 - Marketing method using wireless recognition technology and location based service - Google Patents

Abstract

The present invention relates to a marketing method for promoting the sale of a product using a LBS (LBS) system and a radio identification technology (RFID), and in more detail, using a radio identification technology and a location-based service system When different parties who own a radio tag of a product accidentally come close to each other, a reader installed nearby reads the owner's product information and sends the information to the company that sold the product, that is, the location information and the information of the lead product. If the company satisfies the specified conditions, the company will notify the person and the other party of the fact and provide a meeting place by chance or offer a prize and prizes to upgrade the image of the sold product or It is a marketing method to promote sales.

As the current society develops, each individual possesses specific information and exchanges this information with others, so that they want an information society that can exchange information through the network anytime and anywhere.

For this reason, Ubiquitous society, that is, projects such as u-Campus and u-City, have been proposed, and Radio Frequency Identification (RFID), which is used as one of several technologies to implement this, is a specific product information. RF-Tag (Radio Frequency Tag) and a reader that can read this information wirelessly are installed in various places to form a network to register the information of the required product or locate the distribution of the product. The technology that can confirm through the network has been proposed.

In addition, a location base service (LBS) system is a system for identifying a user's location using GPS and providing a service with an application associated with it. In general, a friend search service, a taxi location check and guidance service, etc. It is a technology that can track and manage individuals and vehicles.

However, these technologies generally do not have a tendency to be too biased toward system development including radio tags, and in particular, the method or software development using these RFID technologies lags behind the overall hardware technology development. This is desperately needed.

The present invention has been proposed to solve the above problems, the object of which is that the person who owns the radio tag and the tag information of the specific product by using the LBS system and the radio identification technology (RFID) accidentally When a certain condition is met near the reader, this fact is automatically notified by text or e-mail to provide a prize or prize, thereby upgrading the image of the sold product or promoting the sale of the product.

Wireless recognition technology, location based service, wireless tag, reader

Description

Marketing method using wireless recognition technology and location based service {The Marketing Method Which uses the RFID and LBS}

1 is an exemplary view showing a simple configuration of the present invention.

Figure 2 is an exemplary view showing a simple configuration of the present invention.

Figure 3 is a block diagram showing the configuration of a server according to an embodiment of the present invention.

4 is an exemplary view showing a simple configuration according to the first embodiment of the present invention.

5 is a flowchart showing a process according to the first embodiment of the present invention.

6 is an exemplary view showing a simple configuration according to a second embodiment of the present invention.

7 is a flowchart illustrating a process according to a second embodiment of the present invention.

2 is an exemplary view showing a simple configuration according to an embodiment of the present invention.

9 is an exemplary view showing a simple configuration according to a third embodiment of the present invention.

10 is a flowchart illustrating a process according to a third embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

10: radio tag 20: reader

30: server 40: terminal

The present invention relates to a marketing method for promoting the sale of a product using a LBS (LBS) system and a radio identification technology (RFID), in more detail, product information and location of a radio tag attached to a specific product Based on the information, when the product information and location information satisfy the scenario or condition suggested by a specific company, the user is notified of the fact and the product or prize is provided to upgrade the image of the related product. To promote sales.

As the society develops more and more, each individual owns specific information and exchanges this information with others, so that they want an information society that can exchange information anytime, anywhere through the network.

For this reason, Ubiquitous society, that is, projects such as u-Campus and u-City, have been proposed, and Radio Frequency Identification (RFID), which is used as one of several technologies to implement this, is a specific product information. RF-Tag (Radio Frequency Tag) and a reader that can read this information wirelessly are installed in various places to form a network to register the information of the required product or locate the distribution of the product. The technology that can confirm through the network has been proposed.

In addition, a location base service (LBS) system is a system for identifying a user's location using GPS and providing a service with an application associated with it. In general, a friend search service, a taxi location check and guidance service, etc. The technology can track and manage individuals and vehicles, and the measured error range is large and inaccurate.

In addition, these technologies generally do not tend to be too biased toward system development, including radio tags, and in particular, methods and software development using these wireless recognition technologies are lagging behind overall hardware technology development. The enemy is in dire need of development.

The present invention has been proposed to solve the above problems, the object of which is that the person who owns the radio tag and the tag information of the specific product by using the LBS system and the radio identification technology (RFID) accidentally When a certain condition is met near the reader, it is automatically notified by text or e-mail to provide a product or giveaway, so as to upgrade the image of the product sold or to promote the marketing of the product. It is to provide.

That is, in order to achieve the above object, the present invention provides a radio tag containing unique product information of a specific company, a reader capable of reading the information of the radio tag, and a network through the reader and an external device. In the system that connects to the company's server and transmits the read information,

If you want to upgrade the image of this product or to promote the sale of this product to someone who owns a particular company's product,

First, recognize a product with a wireless tag attached through a reader installed in a specific place and read its unique information, and transmit the read information to an external device connected to the reader or a server of a specific company connected to the external device. Wow,

Determining whether the transmitted information meets the requirements of the search module and the recognition module provided by the server of the specific company connected to the external device or the external device; and based on this information, Informing the user who owns the information of the radio tag that the winner has been won,

Afterwards, the user who confirms the winning fact is invited to a specific place or received a prize, etc., to upgrade the awareness of the sold product, or notify the surroundings of the fact to complete the step of promoting product sales.

Hereinafter, with reference to the accompanying drawings will be described in detail the most preferred embodiment of the present invention. First, in describing each of the drawings, the same components have the same reference numerals as much as possible even though they are shown in different drawings.

1 and 2 show the configuration of a simple RFID system according to an embodiment of the present invention, Figure 3 is a server for determining whether or not to meet the conditions proposed by a particular company based on information read from the radio tag and This is a block diagram showing the configuration of an external device.

As shown, the present invention provides a wireless tag 10 containing unique product information of a specific company, a reader 20 and an external device 30 capable of reading and transmitting the information of the wireless tag, and the reader. Or a server 40 of a specific company connected to a network with an external device to receive information leaded on the Internet, selecting a target person to receive a prize, and informing the user of the fact.

 In addition, as shown in Figure 2, the wireless tag 10 containing the specific product information of the specific company, the phantom device 20 and the external device 30 for reading and recording the information of the wireless tag specific event venue It can also be installed directly in the device, so that the external device can directly select the target of the prize based on the information read from the radio tag and inform the user of the fact.

Here, the external device 30 that records the information read by the reader 20 and the server 40 receiving the information through the network include an input module 41 for inputting the information transmitted through the external device or the reader. On the basis of this input module, the information inputted by the recognition module 42 and the determination module 43 and the recognition module and the determination module for recognizing and determining whether the information provided by the specific company and the information of the radio tag are correct are determined. If the conditions presented by the company are all correct, the search module 44 automatically accesses the customer database 45 to search for customer information, and sends an e-mail and text based on the information searched by the search module. It outputs information on the homepage and shows the connected people to the output module 46, and the administrator's input device (49) to announce the relevant matters and to operate the homepage And a management module 48 for managing and coordinating the overall matter.

Therefore, when the administrator of a particular company announces the announcement "when, where, what, the event is progressing" on the bulletin board of the homepage through the management module 48, the wireless tag (10) corresponding to this event. Owned users are gathered in a specific place, and based on this, the reader 20 installed in the place reads the wireless tag information and records it on the external device 30, or a server of a specific company connected to the network through the external device. This read information will be transmitted to. Here, the server 40 of the specific company connected to the external device and the network, or the external device 30 directly connected to the direct reader 20 by itself, receives the information and the location information of the wireless tag read through the input module 41. By inputting to the recognition module 42 and the determination module 43, it is possible to confirm whether the conditions or scenarios presented by a specific company are met, and based on the confirmed information, the customer information is retrieved from the customer database 45 and the SMS is received. In addition, users will be notified by e-mail or other means of delivery, and printed on the corresponding home page to reveal which users have won, and will promote sales by upgrading the advertisement effect and the image of the product to the connected people. .

The terms presented by a particular company may include numbers such as date and time and product number, as well as letters such as product type and address and specific scenarios.

Here, the scenario refers to a case in which people who own a product sold by a particular company share the same place by chance during the event period, and in particular, two people who have a specific product number are accidentally adjacent to each other within a certain distance according to the scenario. If the company says to deliver the goods.

In addition, the scenario is to give a prize with a thank you message to a person who paid more than a certain amount when paying with a credit card or a person who purchased a plurality of products that meet the conditions proposed by the company with a credit card issued by a specific company.

Figure 4 is a first embodiment of the present invention, by installing a reader that can read the radio tag information on a map in a number of places to form a sensor rod to receive each location information, any of the sensor rod This is an exemplary view that simply shows that a reader reads the information of the surrounding wireless tag and transmits it to the server. 5 is a flowchart showing a process according to the first embodiment of the present invention.

 A wireless tag containing the specific product information of a specific company, a reader capable of reading the information of the wireless tag, and a system that transmits the read information by accessing the server of the specific company through the network through the reader and an external device. To

If you want to upgrade the image of this product or to promote the sale of this product to someone who owns a particular company's product,

First, the administrator who manages the homepage of a specific company through the bulletin board or other pop-up window to announce the fact of the meeting event (S102),

Leading the wireless tag information of passers by the reader installed in a specific place among the readers forming the sensor rod during the event (S103), and connected to the server of the specific company connected to the reader and the network based on the read information In step S104, the read information is transmitted.

And the server goes through the step of recognizing the information of the product based on the information transmitted from the reader (S105), and based on this to determine whether the product meets the corresponding scenarios and conditions proposed by the company (S106). do.

If a person who meets the corresponding scenario or condition is found, the customer's information is read from the customer database, and the customer is informed of the winning fact through the delivery means such as a text message or an email (S107).

Afterwards, the user who confirms the winning fact through the message sent will be upgraded the image of the product which he / she is invited to the specific place by the company or received the prize, etc. And to obtain a marketing effect (S108, S109).

In other words, in a simple example, first, the reader 20a installed in the building A 61a and the sensor rod 60 is formed so that the reader can be installed at various places on the map to receive the location information. When the walk-in A 62a and the walk-in B 62b pass near each other, the reader 20a installed in the building A 61a leads the information of the wireless tag in the vicinity to the server 40 of the specific company. Will be sent to.

At this time, the server of the specific company checks whether the corresponding product meets the scenario or condition based on the received information, and if so, informs the passer-in A 62a and passer-in B62b of the fact and gives a prize.

That is, when pedestrian A and pedestrian B carrying cell phones sold by Sangsan pass through Building A, a reader installed in Building A leads the tag information of the cell phones of pedestrian A and pedestrian B to the server of Sangseong. When you send it, SangSung confirms that the product number is "111111" and "222222" based on the received information, and tells almond A and almond B "Bingo, with almond B around you. You've won the ongoing meeting event. "

Here, the scenario presented by the company is to provide prizes when the people with the product numbers "111111" and "222222" are accidentally located together within a certain distance.

Then, after checking this information message, A-in coincidentally confirms that B-in nearby is a person with the same kind of mobile phone, and through this, he moves to a certain place with B-in B and receives a prize.

Therefore, the organizer of the event will be informed via the homepage or other advertising means to upgrade the image of the product and at the same time promote the sale of the generated product.

6 is a second embodiment of the present invention, in which a specific company installs a reader at a well-known place for conducting an event, and reads and transmits radio tag information of people who have visited the well-known place to a server. 7 is a flowchart illustrating a process according to a second embodiment of the present invention.

As shown, a marketing method to upgrade the image of the product or to promote the sale of the product to the person who owns the product of a particular company

First, an administrator of a server of a specific company notifies the fact of an event through a bulletin board or other pop-up window (S202), and installs a reader at a specific place during the event period, and visits a known place through the reader. The wireless tag information is read (S203), and the read information is connected to the server of the specific company in which the reader is installed based on the read information (S204).

The server 40 recognizes the information of the corresponding product based on the information transmitted from the reader (S205), and determines whether there is a person who meets the corresponding scenario and condition suggested by the company based on the information. Will go through (S206)

If a person who meets the corresponding scenario or condition is found, the customer's information is read from the customer database to inform the customer that the winner has been won through a delivery method such as a text message or an email (S207).

Afterwards, the user who confirms the winning fact through the message forwarded is invited to a specific place presented by the company or received a prize on the spot, and upgrades the image of the company or prize that provided the prize. Inform the facts around will get more advertising and marketing effects (S208, 209).

In other words, the simple example, first, at the Sangsang Card Co., Ltd., which is conducting the event, purchases certain items with the Sangsang Card from 10am to 8pm at the Goguryeo Department Store in Korea on September 9, 2006. Give one to giveaways. ”

Based on this known fact, the reader 20b and an external device are installed in the known place 61b to induce everyone who purchases a product to buy a product by using a card. Based on the information, if you meet the conditions presented by Sangsang Card Company (ie, buy two laptops and MP3 at the same time), you immediately win the "62 Bingo, an event organized by your head office." Give a prize with a message.

Therefore, the merchant card company hosting the event is informed of the facts announced through the homepage or other advertising means, so that only the merchant card can be used in the known place among several credit cards that day, and through this, the performance of the merchant card and the company You want to upgrade the image for.

FIG. 8 shows a process of reading and transmitting information of a wireless tag to a server of a specific company through a mobile phone corresponding to a personal reader. FIG. 9 is a third embodiment of the present invention. The user who owns the mobile phone corresponding to the lead-reading personal reader, and installs a wireless tag with location information in various places on the map to check the location information of the user, and moves the specific place indicated on the map. It is an exemplary view that simply sends the location information to the server of a specific company. 10 is a flowchart illustrating a process according to a third embodiment of the present invention.

As shown, a marketing method to upgrade the image of the product or to promote the sale of the product to the person who owns the product of a particular company

First, the administrator who manages the server of a specific company notifies the fact of the event through a bulletin board or other pop-up window. (S302)

In order to participate in this event, the mobile tag corresponding to the personal reader that can read and record the wireless tag information is used to read and store the wireless tag information of the product targeted for the event among various products owned by the owner. It goes through the steps. (S303)

Then, during this event, the user's mobile phone leads the location information of the wireless tag installed in any one of several wireless tags displayed on the map (S304), and the specific company connected to the mobile phone network based on the location information. Accessing the server of the step of transmitting the location information and product information (S305).

In this case, the location information refers to the location information that the radio tag is installed, and may further include a mobile phone identification number of the user who transmitted the location information. In addition, the product information refers to the radio tag information of the product targeted for the event, that is, the information stored in the mobile phone corresponding to the personal reader.

The server recognizes the information of the corresponding product based on the transmitted information (S306), and determines whether there is a person who meets the corresponding scenario and condition suggested by the company based on this (S307).

If a person who matches the scenario or condition is found, the customer database is read through the customer database to inform the customer of the winner by using a text message or e-mail, or product information. Through the user identification number of the corresponding mobile phone sent to go through the step of notifying the fact that the winning (S308).

Afterwards, the user who confirms the winning result through the message sent will upgrade the image of the product that he or she was invited to or received from the company by receiving prizes and prizes. Advertising effect and marketing effect can be obtained. (S309, S310)

In other words, when an event advertisement announcement is performed by a domestic Prada importer, the user checks the contents of the event and uses the mobile phone PDA or smartphone corresponding to the personal reader to read the wireless tag information for each product type and store it in the memory. do.

In addition, the walk-in D 62d and the walk-in E 62e carry a mobile phone storing product information and pass through building C 61c, and read the location information of the wireless tag 10a installed in building C. To be sent to the server 40 of the company that is carrying out the event.

Therefore, the server of the company checks the fact that the product numbers "111111" and "222222" corresponding to the scenario proceeded by the headquarters based on the received location information and product information, and passers-in D62d and walkers E 62e. You will be notified of this fact with a message saying, "Bingo, we have won our event with passersby E around you."

Then, after checking the information message, Hangin D accidentally confirms that nearby Hangin E is a person with the same bag as him, and moves to a specific place to receive a prize.

Therefore, the company hosting the event will be notified through the homepage or other advertising means to upgrade the image of the product and at the same time facilitate the sale of the products sold.

In addition, if the amount of prizes or prizes provided during the event is increased in order to further increase the effect, a group of people who possess the objects of the corresponding event, namely Prada bags or wallets, will be formed. Will be gathered at the place and time of the event.

Therefore, through the club formed during the event, it is possible to upgrade the image of Prada products, and further promote sales of existing Prada products.

The present invention, by using the wireless recognition technology and location-based services as described above, when you are in a certain location during the event period, by automatically providing a prize or prize, thereby promoting the sale of a specific product, By allowing people to interact with each other, they will upgrade the image of the product and promote the sale of the product.

Claims (6)

delete delete delete delete The sensor rod is formed by installing a plurality of radio tags recording the location information at regular intervals, and at the same time, the radio tag information of the product attached to the product is read and stored. RFID system comprising a plurality of mobile phones corresponding to a personal reader for reading and transmitting the location information, and a server for checking the results of the event party based on the information transmitted from the mobile phones and informs the winners of the winning results. In First, the server of a specific company to announce the meeting event and scenario information on the Internet through the bulletin board or pop-up window, The mobile phone corresponding to the personal reader to read and store the radio tag information of the specific product of the event among the various products owned by the user, Reading, by the mobile phone, location information of wireless tags located in a corresponding mobile path among a plurality of wireless tags forming a sensor rod according to a moving path, The mobile phone accesses a server of a specific company based on the location information of the wireless tag and transmits product information and location information; In addition, the server located at a remote location receives each location information and product information from a plurality of mobile phones through an input module, and recognizes a corresponding product through a recognition module and a determination module to check whether an event condition is satisfied and each transmitted. Checking whether two or more mobile phones satisfying the scenario information are located within a certain distance based on the location information of the; If the server confirms that there are two or more mobile phones that satisfy the scenario and condition within a predetermined distance, the server automatically accesses the customer database through the search module. Lead the customer's information and send the winning facts via text message or email through the output module based on the lead's information, or send the winning facts to the identification number of the mobile phone that sent the location information. step, And then the mobile phone expresses the winning facts to confirm and, The marketing method using the wireless recognition technology and location-based services, characterized in that the server comprises the step of notifying the winning facts through the output module and the management module through the home page or advertising means while transmitting and notifying. . delete

Images