KR100914769B1 - Method for intermediation goods of using digital books - Google Patents

Abstract

The present invention provides an intermediary transaction of general and auction products through a shopping mall mediation server in an e-commerce of an e-book, provides a post brokerage transaction for a specific product sold, and advertises a product requested to be brokered through an ad direct transaction. The advertisement is inserted into the e-book to be commissioned so that the promotion of the product is provided.

The present invention provides a process for registering an advertisement of an individual product or an auction product for a direct transaction provided by a consignor terminal, and the e-book mediation server registering an e-book for sale / rent / free distribution provided by the publisher terminal; The e-book mediation server interoperates with the advertisement mediation server to insert and post a product promotion advertisement directly traded in the e-book, and to connect the shopping mall mediation server to the inserted advertisement; The e-book mediation server provides a complete list of e-books displaying product advertisements when the login of the bidder terminal registered as a member is detected, and the e-book mediation server connects the shopping mall intermediary server when a click of an advertisement placed in a specific e-book is detected. Providing an intermediary page for brokering general sales and auctions of goods to a bidder terminal; If the selection of a specific product and general purchase or auction bid are selected through the mediation page, the shopping mall brokerage server proceeds with the sales procedure or auction procedure of the product, and if the payment for the sale or auction completed product price is completed, the bidder bids the product. The process of shipping to.

Description

How to trade goods using e-books {METHOD FOR INTERMEDIATION GOODS OF USING DIGITAL BOOKS}

The present invention relates to an e-commerce method, and more particularly, the e-book mediation server and the shopping mall mediation server is linked to provide the sale of the product, and provide a post-mediation transaction for the specific product sold, and mediated through direct advertising transactions The present invention relates to a product transaction method using an e-book for providing advertisement and purchase of a product through an e-book by placing an advertisement of a requested product in an e-book.

As the Internet is combined with the popularization of information and communication networks and PCs, various information providing services and various commercial activities that were processed offline can be processed online regardless of time and place.

As various multimedia technologies are available along with the Internet environment, publications / prints, which were only published as paper books, are produced and distributed as CD-ROM or e-book in the form of video and audio embedded in text.

E-book refers to a book published in digital form without the use of paper media for various contents such as knowledge and information, and can be viewed using a PC or a dedicated terminal equipped with a dedicated program. Also called.

An e-book is a crystal of technology that digitizes all publications / prints distributed offline and provides the same look and interface as the real thing.

E-books can be applied to general books, handbooks, workbooks, magazines, newspapers, textbooks, manufacturer technical books, technical books, promotional materials, and any other documentable publications.

In addition, the creator of the e-book does not have a limit in the range of publishers, media, companies, organizations, schools, schools, individuals, shopping mall operators, advertising companies.

The e-book is provided with a page turning function, a page-by-page search function, a skip function, and an interest page registration function in order to provide a feeling of looking at a practical book provided on a paper medium.

Since these e-books are usually distributed through internet bookstores, and focus on sales of the works themselves, they have a simple profit structure, and the disadvantages of low profitability due to insufficient association between shopping mall operators, e-book producers, and e-book sellers. have.

In addition, the mall provides a variety of products for sale, and the mall provides sales of each individual product registered as a product by applying its own promotional strategy, product sales technique, and sales technique using a brochure or an electronic catalog. have.

However, these promotion strategies and product sales techniques are merely promotions of the shopping mall itself, and cannot deliver appropriate product values for individual products. The promotion of products using brochures or electronic catalogs is merely a means of publishing products. There are many difficulties in stimulating the desire to buy.

Therefore, in order to increase the consumer's desire to purchase, the individual promotions should be provided. However, when the individual promotions are carried out, the cost is increased and reflected in the selling cost of the goods, resulting in a relatively high price of the goods.

In addition, if the promotional cost is not reflected in the cost of the product, there is a disadvantage in that active promotion cannot be performed due to the burden on the seller.

In addition, the promotion provided by the shopping mall provides uniform product information, which is insufficient to stimulate the consumer's desire to purchase, and the profitability is lowered. Advertisement effect is reduced, there is a disadvantage that the sale of the product is low due to the execution of the advertisement according to the sales volume of the product.

That is, in the conventional shopping mall, there is a shortage of providing sufficient information on the product, resulting in a decrease in sales of the related product, and thus a disadvantage of providing a deterioration in profitability.

The present invention has been invented to solve the above problems, the object of which is to provide an effective publicity for the information of the individual sales items registered through the connection between the advertising mediation server, publication mediation server and shopping mall mediation server .

In addition, another object of the present invention is to integrate the general sales and auction sales for a registered product in one connection means to provide a diversification of the sales method, and the connection between the advertisement inserted in the e-book and the shopping mall mediation server It is intended to provide continuity of commodity trading through e-books.

In addition, another object of the present invention is to ensure a variety of sales paths by selecting a method of registering information on the product as a direct transaction advertisement, inserted into an e-book, registered in the shopping mall brokerage server according to the intention of the seller. .

In addition, another object of the present invention is to manage the purchase history for the product purchased by the registered member through the shopping mall brokerage server, so that the rare product can be treated as a post auction product to improve the value of the product will be.

In addition, another object of the present invention is to receive a consignment of the purchased goods and ad consignment for the purchased goods according to the selection at the time of purchase of the registered member product, thereby providing a consignment of the merchandise sales and direct advertising deals for the product Individual promotions and resale are offered.

In addition, another object of the present invention is to provide the activation of the product transaction by providing detailed information about the product to the e-book through direct advertising deals.

In the e-book e-commerce according to a feature of the present invention for achieving the above object is a commodity trading system,

A publisher terminal for producing a publication as an e-book, inserting an advertisement into the e-book, and uploading the e-book in which the advertisement is inserted to the e-book mediation server for sale, rental, and free distribution;

A consignor terminal that registers information of a product to be sold or auctioned in a shopping mall mediation server, and requests and registers a product advertisement to an advertisement mediation server for individual advertisement of the product;

An advertiser terminal for registering a general advertisement with an advertisement mediation server;

A bidder terminal that receives information of various products sold by accessing a shopping mall relay server through an online or connected through an e-book, and purchases a desired product through general purchase or auction;

The mediation of the e-book uploaded from the publisher's terminal to the bidder's terminal, the information of the publisher and the information of the bidder who purchases / rents the e-book, the information of the e-book dealing with auction and general sale products, the sale of the e-book and E-book intermediary server for storing and managing the history of the rental and the history of the bidder (buyer) in the DB;

Store individual advertisement and auction promotion advertisement for each product registered in the consignor's terminal in DB, mediate the advertisement direct transaction between publisher and consignor according to the product advertisement request of consignor's terminal, and display the product advertisement contents directly dealt with according to the contract. Ad mediation server to promote the product by posting;

An advertisement is linked by the advertisement intermediation server, and includes a shopping mall intermediation server for brokering transactions of various products registered in a consignor terminal to bidders.

In this case, the consignor includes an advertiser, a general consignor, a buyer using a shopping mall brokerage server, a publisher, and the like.

The bidder includes an e-book user, a shopping mall brokerage server user, and the like.

In addition, the product transaction method in the e-book e-commerce according to another aspect of the present invention,

The consignor registering an advertisement of an individual product or auction product for a direct transaction with an advertisement broker server using his terminal;

Registering a variety of general merchandise and auction merchandise which the consignor intends to sell through the mall intermediary server using his terminal;

At the request of the entrustor, contracting an advertisement for the promotion of the product through an ad direct deal and inserting the advertisement into an e-book;

 Providing a view of an e-book in which a product advertisement is displayed if an e-book view is selected after a login of a bidder registered as a member is selected, and providing an intermediary page for brokering the sale of the product if direct use of a shopping mall is selected;

Proceeding with the general sales process of the product if the general sale product is selected from the product information published in the e-book, and loading the mediation page and providing the bidder to the bidder when the auction product is selected;

Proceeding with an auction management procedure when an auction bid of the selected product is detected or auction bid management is detected;

Notifying the successful bid result when the auction bidding product is made and determining whether normal payment is completed from the bidder;

If the normal payment is not completed or if the bidder's request to give up the payment is detected, the auction product is transferred to the next-ranked person, and if the normal payment is completed, the method includes delivering a successful bid product to the bidder.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention.

As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention.

In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

In addition, when a part is said to "include" a certain component, which means that it may further include other components, except to exclude other components unless otherwise stated.

Now, a product transaction system and method in an e-book e-commerce according to an embodiment of the present invention will be described in detail with reference to the drawings.

1 is a block diagram of a commodity trading system in an e-book e-commerce according to an embodiment of the present invention.

As shown, the present invention includes an e-book mediation server 110, an advertising mediation server 120, a shopping mall mediation server 130, an individual server 140.

The e-book mediation server 110 brokers transactions such as selling / renting / free distribution to the bidder (D) the e-book produced and uploaded by the publisher (B).

The e-book mediation server 110 further includes a publication DB 111, the information of the publisher (B) to upload the e-book, the information of the bidder (D) to buy or rent the e-book, the electronic auction is linked The information of the book, the information of the e-book that handles products of general sale, the information of the loaned e-book, the sales / rent history of the e-book and the history of the bidder (buyer) are stored and managed in the publication DB 111.

The advertisement mediation server 120 stores various advertisements such as individual advertisements for each product registered by the consignor E directly or entrusted by the consignor E or an advertisement promoting an auction, in addition to the general advertisement directly registered by the advertiser C, and the consignor E. Mediate direct deals between publisher (B) and consignor (E) according to the product advertisement registration request and additional registration information of the product information, and promote the product by posting the advertisement of the product directly traded in the e-book according to the contract. .

The advertisement mediation server 120 includes an advertiser condition DB 121, an advertisement DB 122, and a contractor DB 123, and further includes a product DB 132 commonly used with the shopping mall mediation server 130. Advertisement direct transactions are provided only when the advertisement posting conditions stored in the advertiser condition DB 121 match.

Advertiser terms DB 121 is the advertising code, contractor code, the minimum age of publication subscription, the maximum age of publication subscription, limited industry (1 ~ n), limited companies (1 ~ n), minimum number of copies, maximum number of publications, allowance for payment of advertising costs , Information such as whether additional payments are issued, whether a bill has been issued, additional conditions, remarks, and a summary of advertisements.

The reason for setting the minimum and maximum age conditions for the publication subscription is to classify the subscription age between the advertisement and the publication, and to protect the youth by minimizing the adverse effects of the advertisement exposure by the subscriber age.

In addition, the reason for setting the conditions of restricted industries and limited companies is to prevent advertisers C and consignor E from being damaged by the indiscriminate selection of publishers and e-books. E) to protect.

The advertisement DB 122 includes the size information of the advertisement, the advertisement code, the contractor code, the orderer code, the event type for distinguishing the action type when the advertisement is clicked, the event value including the instruction executed when the advertisement is clicked, the advertisement classification and the advertisement type, and Serving conditions including applicable levels, allotted advertising costs, advertising costs, validity period including advertisement start date and advertisement deadline, advertising fee transfer, ad readiness status, non-execution balance, deliberation, data classification code, data file code Information such as this is included.

The application level included in the posting condition is an allowable level designated by the advertiser and the consignor according to the classification criteria of the brokerage company, and the restriction level of the publisher B is displayed.

The contractor DB 123 includes information such as an advertisement code, contractor code, contracted unit price, number of exposures, execution price, advertisement fee payment, product sales, sales, brokerage commission rate, brokerage commission, commission payment or not.

The product DB 132 used in common with the shopping mall mediation server 130 is built in one or more, and provided in the case of an advertisement code, a contractor code, a product code, a seller code, a product name, a color, a normal price, and an immediate purchase. Information such as additional discount prices, additional discount prices, card payments, transportation costs, bills, auctions, special conditions, product descriptions, etc.

The shopping mall mediation server 130 mediates the sale of various products associated with the advertisement by the consignor E and the advertisement mediation server 120, and mediates payment and delivery accordingly.

The shopping mall mediation server 130 is linked to the auction brokerage server that includes the function of the auction brokerage server or is built as a separate server.

The company provides a sale of general products and auctions of specific products to which the advertisements registered by the consignor E are linked, and are linked to the individual servers 140 of the publisher B, the advertiser C, and the consignor E. Provides homepage information, various contents, shopping malls, etc., and provides mediation of registered products.

The shopping mall mediation server 130 includes a member DB 131, a product DB 132, a transaction history DB 133, and a payment DB 134.

The member DB 131 agrees to the terms and conditions of the shopping mall mediation server 130 and stores and manages the information of the registered member.

As described above, the product DB 132 is commonly used with the advertisement mediation server 120, and various general products and auction products registered for sale are registered.

The product DB 132 may be constructed by distinguishing a DB for registering a general product and an auction product.

Transaction history DB (133) stores the product purchase history and shipping related information of the buyer, so that the resale is provided through the auction to increase the value of the product for the rare value of the product in the future.

The transaction history DB 133 may be configured as a DB for storing transaction details for each buyer and a DB for storing auction application details for a purchased product.

The payment DB 134 stores payment related information of the price for the purchased product.

The e-book mediation server 110, the advertising mediation server 120 and the shopping mall mediation server 130 is responsible for the overall operation of the brokerage company (A), the display of product advertisements, the sale of goods, electronic The brokerage fee generated from the sale and rental of books is used as a revenue model.

That is, the e-book mediation server 110, the advertising mediation server 120 and the shopping mall mediation server 130 is a system installed in the brokerage (A).

In addition, the operation of the e-book mediation server 110, the advertising mediation server 120 and the shopping mall mediation server 130 is operated by an operating agency delegated the operation service through a contract with the broker (A), brokerage company ( You can take the form of payment from A) for the operation.

The publisher (B) includes a publishing company and a personal publisher, and produces a printed / published product as an e-book using its own system built using a solution provided through a separate purchase or download, and an advertisement intermediary server 120. The product advertisement and product information directly traded through the insert and publish in the e-book, uploaded and registered in the e-book mediation server 110 and the shopping mall mediation server 130.

In addition, the publisher B performs an advertisement direct transaction of the advertisement intermediation server 120 by using its own built system, and publishes an advertisement of the contracted third publication in an e-book that is published to the e-book mediation server 110. And uploaded to the shopping mall relay server 130 can be registered.

The publisher B pays a predetermined fee set in the production agency in the production of the e-book, requests the production of the e-book, receives the produced e-book, the e-book mediation server 110 and the shopping mall mediation server 130 You can also upload

The consignor (E) registers the advertisement of the individual product for general sale, the advertisement of the product for the auction promotion, the advertisement for the promotion of the entire product, and the advertisement intermediation server 120 by using its own built system. The registration condition is stored in the advertiser condition DB 121 through the advertisement mediation server 120 so that the indiscriminate use of the advertisement can be prevented.

The consignor (E) includes an advertiser, a general consignor, a purchaser using a shopping mall brokerage server, a publisher, and the like, and directly or consigns registration of information of a product to be sold to the shopping mall brokering server 130 by using its own system. Providing information on the registration of the registered product, performing auction registration for the specified product as necessary, and receiving a brokerage for the registered product through the shopping mall brokerage server 130.

The bidder (D) is a person who purchases an e-book or a product or bids at an auction. The bidder (D) connects the e-book mediation server 110 using his terminal and then uses various types of e-books registered in the publication DB 111. Browse, select the e-book you want to buy or rent, pay the bill according to the selection and receive the purchase / rental / free distribution services.

In addition, the bidder (D) is connected to the shopping mall mediation server 130 using his terminal, and then browses the various products registered in the product DB 132 and purchases a desired product or bids auction.

In addition, the bidder (D) is re-trusted to the auction for the goods purchased in the shopping mall brokerage server 130 to be provided to other buyers or to evaluate the value of the goods, the individual server 140 operated by the consignor (E) ) To purchase the corresponding product.

Then, the bidder (D) is provided with information related to the purchase or auction of the goods, information on the purchase or auction auction result and delivery related information, such as the delivery company, the longitudinal tracking of the goods to be delivered from the shopping mall mediation server 130.

2 is a diagram illustrating a commodity transaction procedure in an e-book e-commerce according to an embodiment of the present invention.

The consignor E provides the product DB 132 connected to the shopping mall mediation server 130 to the product DB 132 connected to the shopping mall mediation server 130 by using the built-in system thereof. Request a general sale or auction.

When the bidder (D) accesses the shopping mall mediation server 130 using his terminal and searches for a product to be bid on a purchase or auction, the shopping mall mediation server 130 receives the product information registered from the product DB 132. It is provided to the bidder (D).

Accordingly, when the bidder (D) participates in the auction of the auction or there is a product that needs to be purchased, if the buyer purchases or auctions bids and pays the price according to the successful bid of the purchase or auction bidding, the shopping mall brokerage server 130 (D) provides the delivery information of the goods, and provides the consignor E with the results of the sale of the goods.

The bidder (D) selects a desired product from the advertisement provided in the e-book, and then accesses the shopping mall mediation server 130 to purchase and pay for the corresponding product is also included in the scope of the present invention.

In addition, the transaction history of the bidder D and the purchase history of the product are stored and managed in the transaction history DB 133.

The bidder (D) may re-trust the goods purchased in the shopping mall mediation server 130 to resell through general sales or auctions.

In addition, when the bidder D requests the purchase of the rare goods, the shopping mall brokering server 130 searches for information registered in the transaction history DB 133 and checks whether there is a transaction history of the requested rare goods. If there is, the bidder (D) who purchased the product to confirm the intention of resale to connect the sale of the corresponding product only if the intention of resale so that the distribution of rare goods and smooth transactions can be provided.

3 is a schematic flowchart illustrating a registration procedure of a product for registering and trading a direct transaction advertisement in an e-book e-commerce according to an embodiment of the present invention.

The advertisement intermediation server 120 determines whether a registration request of an advertisement for a direct transaction is detected from the consignor E (A100). When the advertisement registration request is detected, the advertisement intermediation server 120 registers an advertisement provided by the consignor E in the advertisement DB 122. In addition, a procedure of registering in the advertiser condition DB 121 regarding the posting condition of the advertisement requested by the consignor E is performed (A200).

When the procedure for registering the direct transaction advertisement is completed, the shopping mall mediation server 130 performs a procedure for registering the information of the product for the transaction provided by the consignor E in the product DB 132 (A300).

In addition, in the determination of the A100, it is determined whether the registration request of the product or the advertisement for the direct transaction is a registration request. The procedure of registering the information of the service is performed (A500).

The registration of the direct transaction advertisement and the registration of the product are repeatedly performed at the request of the consignor (E).

Since the procedure of registering the direct transaction advertisement of the consignor E and the registration procedure of the product for the brokerage transaction through the shopping mall intermediation server 130 are described in detail in 10-2007-0036427 filed by the same applicant, Description is omitted.

4 is a schematic flowchart illustrating a registration procedure for a transaction of a product purchased by a member in an e-book e-commerce according to an embodiment of the present invention.

The mall intermediary server 130 uses the information registered in the member DB 131 and the information of the transaction details DB 133 when the consignment registration of the merchandise sale is requested from a certain consignor E. The member authentication procedure of analyzing the service is performed (B101).

The member authentication procedure checks whether the consignor E who requests registration of the product sale is registered as a regular member in the shopping mall mediation server 130 and whether there is a history of purchasing the product in the transaction history DB 133. Do it.

If it is determined that the B101 is an existing buyer, that is, a regular member and a buyer with a product purchase history, the shopping mall mediation server 130 provides a consignment agreement for sale on the screen of the consignor (E) terminal and the consignor (E). It is determined whether a confirmation for agreeing to entrust the sale is input (B103).

If it is judged in B103 above that it does not agree to the consignment of sale, it ends without executing the goods registration of the consignor E.

However, when it is determined in B103 that the agreement is consigned to the sale of the goods, a consent form for consignment sale of the goods is provided on the screen of the consignor E terminal to induce the preparation of the agreement (B104).

When the agreement is completed, the shopping mall server 130 retrieves the transaction history DB 133 (B105), extracts the history of the goods purchased by the consignor (E) so far, and provides it on the screen of the consignor (E) terminal. (B106).

Subsequently, the shopping mall intermediation server 130 detects the selection of the goods for registering the sale consignment among the purchased goods from the terminal of the consignor E (B107), and inputs the condition for the consignment of the sale (B108). It is determined whether the setting is detected (B109).

If the registration setting is not detected or a cancellation input is detected for the predetermined time set in B109, the transaction consignment information of the specific consignor E entered so far is deleted and then terminated (B110).

However, when a registration setting is detected within a predetermined time set by the determination of B109, the shopping mall mediation server 130 stores consigned information such as selected purchase goods and trading conditions in the product DB 132 (B111) and B112.

In addition, when the consignment sale of the purchased product is registered as described above, it is determined whether the registration of the advertisement for the promotion of the consignment registered product is required (B113).

If it is determined in B113 that the advertisement registration is not required, the advertisement registration process is terminated. If the advertisement registration is requested, the advertisement intermediation server 120 provides the type and classification of the advertisement and the conditions for publication on the screen of the consignor (E) terminal. .

Subsequently, when the type, classification, and posting condition of the advertisement to be registered from the terminal of the entrustor E are selected (B114), an advertisement fee is set accordingly and provided through the screen of the entrustor E terminal, and the entrustor E thus executes the advertisement. If you agree, the advertising intermediary server 120 and the consignor E enter into a direct advertising contract online (B116).

In accordance with the aforementioned contract, the advertisement intermediation server 120 uploads an advertisement plan for promoting a product that is entrusted and sold to be displayed in an e-book (B117), and the transfer (payment) of the advertisement fee determined from the consignor (E) is performed. It is determined whether it is completed (B118).

If the transfer of the advertising fee is not completed within the contracted date or time, the entrusted information requesting the advertisement is deleted (B121).

However, if the transfer of the advertising fee or the free advertisement corresponds to the agreed date, the advertising contract is confirmed (B119), and then the advertising contract relationship is stored and registered in the advertising DB 122 (B120).

Thereafter, it is determined whether the request for entrusted sale registration and advertisement registration of the purchased product is continued, and if the request continues, the above procedure is repeated, otherwise the registration procedure is terminated (B122).

In the member authentication process through B101, if the user is not an existing buyer, a consignment procedure is performed according to the request of the general consignor E who is not a registered full member (B130).

A consignment procedure according to the request of the general consignor E will be described in detail with reference to FIG. 5.

5 is a schematic flowchart illustrating a procedure for registering a product for a transaction by a general person in an e-book e-commerce according to an embodiment of the present invention.

As described above with reference to FIG. 4, if it is determined as a general registrant as a result of member authentication of the entrustor E who entrusted the product sale (C101), it is determined whether the product sale registration is required from the determined general registrant (C102).

When the product sale registration is detected in C102, the shopping mall mediation server 130 provides a consent form for selling the product on the screen of the consignor E terminal to induce the preparation of the agreement (C103).

When the agreement is completed, the shopping mall server 130 provides a screen for registering the product to be sold to the consignor (E) terminal (C104), and trades the product information and the product from the consignor (E) through the product registration screen. The condition is input (C105) (C106).

Thereafter, it is determined whether the registration setting of the product is detected from the terminal of the entrustor E (C107). If the registration setting is not detected or the input of the cancellation of registration is detected within a predetermined time, it is input from the terminal of the entrustor E and temporarily stored. After the product information is deleted, the product registration process is terminated (C108).

However, if the registration setting is detected within a predetermined time set by the consignor (E) terminal in the C107, the shopping mall mediation server 130 registers and stores the registered product information, the trading conditions, etc. in the product DB (132) (C109).

In addition, when the registration of the product of the general consignor E is completed as described above, it is determined whether the registration of the advertisement for the promotion of the registered product is required (C110).

If it is determined in C110 that the advertisement registration is not required, the advertisement registration is not executed for the registered product. If the advertisement registration is requested, the advertisement intermediation server 120 displays the type, classification, and publication of the advertisement on the screen of the consignor E terminal. Conditions and the like.

Subsequently, if the type of advertisement to be registered from the consignor E's terminal and the classification and posting conditions are selected (C111), an advertisement fee is set accordingly and provided through the screen of the consignor E's terminal (C112). ) Agrees with this, the ad intermediation server 120 and the consignor (E) enter into a direct advertising contract online (C113).

In accordance with the above contract, the ad intermediation server 120 uploads an advertisement plan for promoting a registered product to be displayed in an e-book (C114), and the transfer (payment) of the advertising fee determined from the consignor (E) is completed. It is determined whether or not (C115).

If the transfer of the advertising fee is not completed within the contracted date or time, the entrusted information requesting the advertisement is deleted (C116).

However, if the transfer of the advertising fee is completed or the free advertisement is within the contracted date, the advertising contract is determined (C117), and then the advertising contract relationship is determined and stored in the advertising DB 122 and the contractor DB 123 (C118). ).

Thereafter, it is determined whether the request for entrusted sale registration and advertisement registration of the purchased product is continued, and if the request continues, the above procedure is repeated, otherwise the registration procedure is terminated (C119).

6 is a schematic flowchart illustrating a transaction procedure for a product registered in an e-book e-commerce according to an embodiment of the present invention.

The shopping mall intermediary server 130 checks the information of the bidder (D) connected through the Internet to determine whether the registered member (D101), if not a registered member to induce the creation of the membership registration to register as a member Induced (D103) (D104).

If the registered member in the determination of D101 provides a login according to the ID and password input from the terminal of the bidder (D102).

After the login procedure, it is determined whether the view of the e-book in which the advertisement of the product is posted is selected from the terminal of the bidder D (D105).

If the e-book view is selected in D105, a view of the e-book into which the advertisement of the product is inserted is provided in a set manner (D106), and it is determined whether a selection of a specific auction product inserted into the advertisement is detected (D107).

When the selection of a specific auction product is detected in D107, the shopping mall mediation server 130 loads a page for mediating the corresponding product (D108), and then provides detailed information on the selected auction product, and the bidder D makes an auction bid. The executable page is accessed and provided to the terminal screen of the bidder D (D109).

Then, it is determined whether the bidder (D) participated in the auction bidding or auction bid management (D110), and if the bidder (D) participated in the auction bidding or auction bid management, and performs the auction management procedure (D111) (D112) (D113).

Detailed operation of the auction management procedure will be described later with reference to FIG.

If the result of the auction bid for the product is in a successful bid state, the bidding information is provided to the bidder (D127), and then it is determined whether the payment information selection such as cash, online deposit, card, and mileage for paying the successful bid is proceeded (D128). .

If the payment information is not selected in D128 and abandonment of payment is detected (D129), a next-ranker transfer process is performed to guide the next-ranked bidder among the auction bidders to purchase the product (D130). ).

Detailed procedures of the next-order transfer procedure will be described later with reference to FIG. 7.

However, when the payment information is selected in D128, input of the desired payment means is received, and delivery information of the successful bid product is received and temporarily stored (D122) (D123).

Then, when the normal payment completion is detected (D124) the shopping mall mediation server 130 stores the information of the payment processing result in the payment DB (134) (D125) stores the transaction history in the transaction history DB (133) and then the corresponding product Proceed with the delivery of (D126).

In addition, if the selection of the bidder (D) logged in at D105 is direct use of the shopping mall instead of the e-book view, the shopping mall mediation server 130 loads a mediation page for mediating the sale of the product (D114) and then the bidder (D) Provided to the terminal to search for the item you want to purchase (D115).

Accordingly, the bidder D searches for a product to be purchased through an intermediary page, and determines whether a selection of a specific auction product is detected in the search process (D116).

When the selection of a specific auction product is detected in D116, the process proceeds to step D109 described above, providing detailed information on the selected auction product, and accessing a page where the bidder D can execute an auction bidding to access the page of the bidder D. To the screen.

However, if in D116 and D107 is not the selection of the auction product but the selection of the general product, a procedure of brokering the sale of the general product is performed, and then the brokering transaction procedure is terminated (D117) (D118) (D119) (D120).

Detailed operations of the general merchandise sales will be described later with reference to FIG. 9.

In addition, if the D110 does not participate in the bidding of the auction product, it is determined whether the consignor E selects an immediate purchase at the price suggested by the selling condition (D121).

If the immediate purchase is selected in D121, information of a desired payment means is input, and delivery information of the successful bid product is received and temporarily stored (D122) (D123).

Then, when the normal payment completion is detected (D124) the shopping mall mediation server 130 stores the information of the payment processing result in the payment DB (134) (D125) stores the transaction history in the transaction history DB (133) and then the corresponding product Proceed with the delivery of (D126).

As described above, the bidder selects an auction product, bids on the selected auction product, pays the price according to the winning result, and then receives the delivery or selects a general trading transaction of the product to purchase the desired product, and pays for the auction product. The next shipping procedure will take place.

7 is a flowchart illustrating a procedure for transferring a second-order player of an auction product in an e-book e-commerce according to an embodiment of the present invention.

The transfer of the next-ranked auctioner is a procedure executed when the successful bidder abandons the successful bidder in the above-described auction procedure of FIG. 6, and the shopping mall mediation server 130 bids the successful bidder when the successful bidder of the successful bidder is detected. After a printed consent form confirms that there is no objection to abandoning the purchase of the purchased product (E101), it is determined whether the agreement of the contents of the agreement is detected (E102).

When the consent to abandon the purchase of the successful bid product is detected in the determination of E102, the shopping mall intermediation server 130 searches for the next-ranked person among the bidders D participating in the auction of the corresponding product (E103) and determines whether the next-ranked person exists (E104).

If the next-ranked person is detected in the determination of E104, the detected next-ranked person is determined as a successful bidder of the corresponding product (E105). If the second-ranked person is not detected, the auction for the corresponding product is terminated (E106).

In the above case, the bidder is not detected when the bidder bids alone on the auction of the product or when the bidder bidding the bidder does not exceed the threshold.

8 is a flowchart illustrating an auction management procedure in an e-book e-commerce according to an embodiment of the present invention.

The shopping mall mediation server 130 determines whether a login of the bidder D registered as a member through online is detected in the standby state (F110) (F120).

When the login of the bidder D is detected at F120, it is determined whether the current time has passed the bidding time of the commodity auction (F130).

If the bidding time has elapsed in F130, a guide message indicating that the bidding time has elapsed is outputted (F140). If the bidding time has not elapsed, that is, the bidder of the product is in progress, the bidder (D Proceed with the general auction management process at the request of.

In the auction management procedure, if the bid registration request of the auction product, the shopping mall mediation server 130 accesses the information on the auction products and bidding conditions for each product from the product DB 132 and provides them to the terminal of the bidder (D) (F150). .

Accordingly, the selection of the product and the bidding conditions to be bid on the auction from the bidder (D) is determined (F151), and when the bid registration is completed, the bidding history registration information of the bidder (D) is stored in the transaction history DB (133) (F153).

In addition, if the request of the logged-in bidder (D) is a request for the inquiry of the details of the bidding in his auction (F160) shopping mall intermediary server 130 is the auction product of the corresponding bidder (D) stored in the transaction history DB (133) The bid details are searched and accessed (F161) and the bid details searched for by the terminal of the bidder D are output (F162).

In addition, if the request for modification of the bidding details (F170) shopping mall intermediary server 130 retrieves and accesses all the bidding history of the logged in bidder (D) stored in the transaction history DB (133) (F171), the bidder ( Output to the terminal of D) to be able to modify the bid details (F172).

Accordingly, when the bidding details of any one auction product are selected from the bidder (D) (F173), and the modification of the corresponding bidding history is made (F174) and the registration of the modification is completed (F175), the shopping mall brokerage server 130 is modified. The bid details are registered in the transaction history DB (133) (F176).

In addition, when a request for canceling a bid is detected from the logged in bidder (D) (F180), the shopping mall mediation server 130 searches and accesses all bids of the logged in bidder D stored in the transaction history DB 133. (F181) output to the terminal of the bidder (D) to enable the cancellation of the bid details (F182).

Accordingly, one or more or all of the bidding details are selected from the bidder (D) (F183), and when the bid cancellation registration is completed (F184), the shopping mall brokerage server 130 deletes the selected details from the total bidding history. The registration process of the cancellation history is performed (F185).

Through the above procedure, it is possible to manage the auction bidding of the bidder (D).

9 is a flowchart illustrating a general sales procedure of a product in an e-book e-commerce according to an embodiment of the present invention.

If the request of the bidder (D) logged in online is not the bidding of the auction product but the purchase request of the general registered product, the shopping mall mediation server 130 loads the mediation page (G101) and performs the work required for the general product purchase. A screen for selecting can be provided to the terminal of the bidder D logged in (G102).

Accordingly, if the job selection of the bidder (D) is a search for a product to be purchased (G103), the shopping mall mediation server 130 searches for the general sale goods registered in the product DB 132 according to the bidder D's request. Provided to the bidder (D) terminal and displayed on the screen (G104).

At this time, when one or more product selections are detected from the bidder D (G105), and when the shopping cart is determined (G106), the selected products are stored in the shopping cart to be included in the purchase list (G107).

If the operation selection of the bidder (D) in the G102 confirms the shopping cart to check the goods registered as the purchase list (G108), the shopping mall intermediary server 130 outputs the shopping cart details on the screen of the bidder (D) terminal to purchase The product information of the list is provided (G109).

In this case, it is determined whether a request to cancel from the purchase list is detected for one or more products from the purchase list registered in the shopping cart by the bidder D (G110).

If a cancellation request is detected in the purchase list in the G110, a cancellation product may be selected (G111). Accordingly, when one or more products are selected and a cancellation registration request is requested (G112), the entire list registered in the shopping cart is selected. After canceling the list of the selected product, the cancellation history registration procedure for registering the list of the final shopping cart is performed (G113).

If the G110 is not a partial cancellation of the shopping cart list but selection of payment for the purchase of the product (G114), a screen for inputting payment information and a screen for inputting shipping address information is output through the screen of the bidder terminal (D). (G115) (G116).

In this case, when the payment information and the delivery address information are input from the bidder D, and the payment completion of the purchase cost of the product is selected (G117), the final processing result of the product purchase is provided to the terminal of the bidder D (G118) and the bidder ( When the final confirmation of D) is detected, the goods purchased through the mail or courier, etc. are delivered to the address of the input destination (G119).

However, when payment information is not input or a selection of shopping cancellation is detected within a predetermined time set in G114 (G120), the shopping cart is emptied to cancel all the lists registered in the shopping cart (G121).

Thereafter, it is determined whether the request for purchasing the product continues, and if the request continues, the above procedure is repeated, otherwise the procedure is terminated (G130).

10 is a flowchart illustrating an auction successful bidder management procedure in an e-book e-commerce according to an embodiment of the present invention.

The auction successful bidder management procedure is a procedure for managing bidders who have won auction products. When the successful bidder management procedure is executed, the auction DB is searched (H101) and only the information of the DB which has been auctioned is extracted and analyzed from the auction products (H102). It is determined whether a successful bidder exists (H103).

If there is no outstanding successful bidder in H103, the successful bidder management process is terminated. If there is an outstanding successful bidder, the outstanding successful bidder DB is searched (H104) and the registered successful bidder is notified that the auction bidding product has been successful (H105).

Notification of the product auction result is notified through an email of a bidder or a wired or wireless telephone.

Subsequently, it is determined whether the payment deadline has passed for the winning product (H106). If the payment deadline has passed, the payment deadline is notified (H107).

However, if the payment deadline has not elapsed, it is determined whether a payment abandonment request is detected (H108), and if a payment abandonment request is detected, abandon agreement is output to the terminal of the bidder (D) (H109). It is determined whether it is made (H110).

If the bidder has notified the successful bidder in H107 or if the agreement to give up in H110 is detected, the next-ranked person is searched (H111) to determine whether a second-ranked person exists (H112).

When the next-ranked person is found in H112, the second-ranked person is determined to be a successful bidder and stored in the auction completion DB, and a notification is given to the auction bidding product through the set method (H114).

However, if the next ranking is not found in H112, that is, if it is determined that the bidding is the sole bid for the corresponding product or the bidding amount of the next ranking bidder does not exceed the threshold amount, the auction for the corresponding product is terminated (H113).

If a request for abandoning the successful bid product is detected in H108, it is determined whether a payment request for purchasing the successful bid product is detected (H115).

If the payment request is not detected in the H115, the process returns to the process of H106 in the state of waiting for payment (H116). If the payment request is detected, the payment information including the payment means in the bidder (D) terminal receiving the auction product And a screen to enter the information of the shipping destination.

Accordingly, the payment information of the successful bidder is input, the delivery address information of the successful bid product is input (H117), and it is determined whether the completion of the information input is detected (H119).

When the completion of the information input and the completion of payment is detected, the processing result is provided through the screen of the bidder (D) terminal (H120), the product is packaged, and the product is delivered through an affiliated shipping company or mail (H121). .

The embodiments of the present invention described above are not only implemented through the apparatus and the method, but may be implemented through a program for realizing a function corresponding to the configuration of the embodiments of the present invention or a recording medium on which the program is recorded.

Further, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concept of the present invention as defined in the following claims also belong to the scope of the present invention.

In accordance with the above-described configuration, the present invention integrates and operates an advertisement direct transaction, an intermediary shopping mall, and an auction system, so that a sales consignor can secure a variety of means for consignment and sales of products, increase the likelihood of sales, and provide individual products through advertisement direct transactions. It can be expected to provide effective publicity.

In addition, buyers can acquire a wide range of information on purchased products through individual advertisements and e-books, and secure a variety of purchase methods such as general purchases or auction bidding for product purchases. As it can be provided with after-sales service such as retrusted sales, it can be expected to increase purchase satisfaction.

In addition, in terms of brokerage operators, various products, advertisements and publications can be easily secured, thereby establishing a stable revenue base, and enabling detailed product transfer and efficient promotion through e-books.

In addition, through the history management of the purchased products of registered members can be treated as auction products for rare products can be expected to improve the value of the goods stored by the buyer.

1 is a block diagram of a commodity trading system using an e-book according to an embodiment of the present invention.

2 is a diagram illustrating a commodity transaction procedure using an e-book according to an embodiment of the present invention.

3 is a schematic flowchart illustrating a product registration procedure in a product transaction using an e-book according to an embodiment of the present invention.

4 is a schematic flowchart illustrating a registration procedure for a transaction of a product purchased by a member in a product transaction using an e-book according to an embodiment of the present invention.

5 is a schematic flowchart illustrating a procedure of registering a product for a transaction by a general public in a product transaction using an e-book according to an embodiment of the present invention.

6 is a schematic flowchart illustrating a transaction procedure for a product registered in a product transaction using an e-book according to an embodiment of the present invention.

7 is a flowchart illustrating a procedure for transferring the next-ranked person of an auction product in a product transaction using an e-book according to an embodiment of the present invention.

8 is a flowchart illustrating an auction management procedure in a product transaction using an e-book according to an embodiment of the present invention.

9 is a flowchart illustrating a general sales procedure of a product in a product transaction using an e-book according to an embodiment of the present invention.

10 is a flowchart illustrating an auction successful bidder management procedure in a product transaction using an e-book according to an embodiment of the present invention.

<Explanation of symbols for main parts of the drawings>

110: e-book mediation server 120: advertising mediation server

130: mediation server shopping mall 140: individual server

A: Broker B B Publisher

C: Advertiser D: Bidder (Buyer)

E: consignor

Claims (15)

delete delete delete delete delete delete delete delete delete The advertisement mediation server registers advertisements of individual products or auction products for direct transactions provided by the consignor terminal, and the e-book mediation server registers e-books for sale / rent / free distribution provided by the publisher terminal; The e-book mediation server inserts and publishes the product promotion advertisement directly traded in conjunction with the advertisement mediation server in the e-book, and expresses the content of the advertisement only when the conditions specified by the advertiser match. Connecting process; The e-book mediation server provides a complete list of e-books displaying product advertisements when a login of a bidder terminal registered as a member is detected, and when a click of an advertisement placed in a specific e-book is detected, the e-book intermediary server is connected to Providing an intermediary page for brokering the sale and auction of the corresponding product to the bidder terminal; When the shopping mall brokerage server selects a particular product, purchases or auctions through the mediation page, the shopping mall brokerage server proceeds with the sales process or auction procedure of the product. Increasing the value of the product by providing an auction brokerage for the rare goods purchased by the bidders of; Commodity trading method using an e-book comprising a. The method of claim 10, The shopping mall brokering server searches for the transaction history DB and provides the entire purchase history of the consignor to the corresponding bidder terminal when a resale consignment of a previously purchased product is requested from the bidder terminal; Storing a product DB if a resale consignment product is selected at the bidder terminal, a consignment condition is input, and a resale consignment registration is requested; Requesting advertisement registration for promoting a resale product in a bidder terminal by linking with an advertisement mediation server to determine the classification and condition of the advertisement, and uploading the advertisement draft when the advertisement contract is concluded by accepting the predetermined advertisement fee; When the payment of the advertising fee is completed or free advertising, the commercial transaction method using the e-book including the process of finalizing the advertising contract and inserting the uploaded ad plan in the e-book to provide the advertisement of the retrusted sale products. The method of claim 10, The shopping mall mediation server provides a registration screen to the consignor terminal according to a product registration request of the consignor terminal, and receives product information and transaction conditions and stores them in a DB; When an advertisement registration request for product promotion is requested from the consignor terminal, the advertisement intermediation server is linked to determine the classification and distribution conditions of the advertisement, and when the advertisement contract is concluded, an e-book including uploading the advertisement draft and inserting it into the e-book is created. Commodity trading method used. delete delete delete