KR100846698B1 - Direct advertizing bidding method and the system which use the media player - Google Patents

Abstract

A method and a system for enabling advertisers to directly bid on AD(ADvertisement) using a media contents player are provided to enable the advertisers to directly bid on the media contents by using a media contents player and offer an AD charge to related parties by displaying the AD of the advertiser when the media contents are played. A media contents manager(520) manages media contents, which are registered in a personal homepage, registered by a copyrighter or registered again by an advertiser, an ID of the media contents, or an AD storing path matched with the ID by using a media contents database(530), and transmits the media contents to a media contents player of advertiser terminals(210,220). An AD bidding unit(540) transmits an AD bidding interface to the advertiser terminals, performs bidding by receiving AD bidding information from the advertiser terminals, and stores the AD bidding information of a successful bidder to an advertiser database(550). An AD manager(560) registers again the media contents knocked down to the successful bidder to the media contents database, and displays the AD information of the advertiser in a personal homepage, and calculates an AD charge for the copyrighter, the media contents server, the personal homepage, or a homepage visitor when the re-registered media contents are registered/executed in the personal homepage.

Description

Direct ad bidding method and system using media content exclusive player {Direct advertizing bidding method and the system which use the Media Player}

The present invention relates to a direct advertisement bidding method and system using a media content dedicated player.

More specifically, the advertiser participates in the direct auction using media player exclusively for media content such as text, image, video, flash, voice or sound registered by the copyright holder through wired / wireless internet, When the advertisement information of the advertiser is exposed in a variety of locations when the play is related to a direct advertising bidding method and system using a media content dedicated player that provides the copyright holder, manager, personal home page manager or accessor to settle the advertising costs.

With the recent development of wired and wireless Internet, the digital media contents (Digital Media Contents or Multi Media Contents) industry using text, images, video, flash, voice, or sound has also developed remarkably. This is because it is being activated in the tool.

However, the public can download or edit the digital media contents produced by the copyright holders and share them on the Internet so that a large number of people use them together. In this case, the copyright holders who produced the digital media contents have relatively large financial losses. Not only is it undermined, but it is also undermining creative will, which ultimately not only hinders the revival of the software and digital media content industries, but also counters the trend of intellectual property protection that is becoming a global trend.

In addition, most of texts, images, videos, flashes, voices, or sounds (eg, UCC) that are produced by a general user in a wired / wireless environment and publicly provided to a large number of users are uniquely related to the thoughts, emotions, and knowledge of the publisher. In other words, although the rights of creators (or copyright holders) should be protected in the process of being transmitted to other users through the wired / wireless Internet, only the operating profits of Internet operators such as portal sites are paid. The reality is that it can be pumped too easily with one click.

For example, in the case of UCC, when a user (or copyright holder) uploads a video UCC (or media content including text, image, video, flash, voice, sound, etc.) to the portal site, the portal site is When playing video UCC, advertisements are displayed back and forth and forced to show to the general public.

However, the user (or the copyright holder) only uploads his / her own video UCC to the portal site and shows it to the general user, and there is no advertising revenue for the video UCC that he / she produced. Providing and taking advertising revenue for advertising from advertisers. Therefore, it is difficult to expect an advertising revenue for the content produced by the user.

On the other hand, as the number of Internet users increases, communication companies and IP companies provide members with space to store homepage contents, and online for users who are not familiar with hypertext markup language (HTML). (On-line) provides a service that allows you to create a homepage with the click of a mouse. This is called a personal homepage called minihompy, which is closer to the netizens, and netizens use these personal homepages. It is used in various ways, such as managing its own information and easily sending and receiving information among predetermined netizens who own personal homepages.The portal site that provides personal homepage service pays various digital media contents necessary to decorate personal homepage. Or by offering it for free You can also express your personality through your personal website.

On the other hand, due to the development of wireless terminals and wireless Internet, the boundaries of wired and wireless Internet are disappearing, and thus, it is possible to provide personal homepage service, which was provided only through the Internet, to the wireless terminal through the wireless internet.

The present invention has been made to solve the above-described problems, the advertiser directly participates in the ad bid for the media content such as image, video, flash, voice or sound, and the advertisement information is It provides direct advertisement bidding method and system using media contents exclusive player that enables re-registration to merged media contents and provides efficient advertisement by exposing advertiser's advertisement information at various locations when media contents are played. Purpose is to

For another purpose, when re-registered media content is played or media content is played through a personal homepage, if the advertiser's advertisement information is exposed together, the advertiser's advertising expenses can be withdrawn (or withdrawn) from the account. It is an object of the present invention to provide a direct advertisement bidding method and system using a player dedicated to media content provided to an administrator, a personal homepage manager or an accessor.

As described above, the present invention provides a method for bidding an advertisement through a media content player for playing media content of a copyright holder registered in the media content server using a system consisting of a media content server and an advertiser terminal connected to a wired or wireless Internet. (a) When the advertiser terminal executes a media content dedicated player and searches for media content to be advertised with a media content server, the media content server receiving the search request searches for media content and lists the searched media content. Transmitting the advertisement bidding interface to the advertiser terminal; (b) the advertiser terminal, when the advertisement bidding information for the media content to be bidding is input through the advertisement bidding interface included in the media content dedicated player, transmitting the input advertisement bidding information to the media content server; (c) the media content server performing an ad auction with the received advertisement bidding information and merging the advertisement information of the successful bidder with the media content and storing the same in the database; And (e) when the media content re-registered in the media content server is exposed on the personal homepage, the media content server uses the unique identification number of the media content to provide copyright holder information, advertiser information, advertisement exposure time, advertisement click information, By creating advertisement exposure information including one or more of personal homepage manager information or personal homepage visitor information, and withdrawing (or withdrawing) advertising costs from the advertiser's account, the copyright holder, media content server administrator, personal homepage administrator or personal homepage visitor Providing a direct advertisement bidding method using a media content dedicated player comprising the step of calculating the advertising cost for the;

A system for bidding an advertisement through a media content dedicated player for playing media contents of a copyright holder registered in the media content server using a system consisting of a media content server and an advertiser terminal connected to a wired or wireless internet, wherein the media is connected through a wired or wireless internet. To connect to the content server and request the media content server to search the media content through the media content dedicated player, to receive the media content and the advertisement bidding interface searched from the media content server, and to bid the advertisement through the advertising bidding interface An advertiser terminal capable of receiving an internet connection or a wireless internet connection for receiving advertisement bidding information about the media content to be transmitted to the media content server; And search and extract media content according to a search request of the advertiser terminal, and transmit the media content to the advertiser terminal together with the advertisement bidding interface, receive advertisement bid information from the advertiser terminal, perform an advertisement auction, and the advertisement information of the successful advertiser. A media content server that matches the unique identification number of the media content with a database, stores the data in a database, reregisters the data content, and provides the reregistered media content to an accessor connected through the Internet or the wireless Internet; It is achieved by providing a direct advertisement bidding system using a dedicated media content player comprising a.

As described above, the direct advertisement bidding method and system using the media contents dedicated player of the present invention provide an advertiser to directly participate in the advertisement bid using the media contents dedicated player for media contents registered by the copyright holder through the wired / wireless internet. Thus, advertisers can provide various types of advertisement information made of text, image, video, flash, voice or sound according to the type of media contents, and provide efficient advertisement by exposing them together in various locations when the media contents are played. It is effective

Another effect is that when the advertisement information is exposed when the media content registered on the personal homepage is played, the advertisement cost of the advertiser can be withdrawn from the account, thereby the advertiser can reduce the advertisement cost according to the advertisement exposure. There is,

Another effect is that the copyright holder, media content server administrator, personal homepage manager or accessor who provided the advertisement information can be settled in accordance with a predetermined ratio or provide an advertising point, thereby providing the active homepage manager or accessor's It is effective to provide various customer services through public relations.

According to the present invention, the advertiser directly bids the media contents of the copyright holder registered in the media content server using a media content exclusive player, re-registers the bidding advertiser's advertisement information by matching (or linking) the advertiser's advertisement information with the media contents of the copyright holder. To the visitor,

In addition, a visitor (or a visitor who visits a personal homepage after the visitor accesses a media content server to play media content of a re-registered copyright holder or registers (or links) media content of a re-registered copyright owner on a user's personal homepage) When the advertisement is played by a visitor), the advertisement information of the advertiser is displayed to be exposed to the user of the personal homepage access, and the advertisement cost is withdrawn (or withdrawn) from the advertiser's account to the copyright holder, the media content server administrator, the user (or the personal homepage administrator). ) Or to provide a personal home page accessor to settle advertising costs or earn advertising points according to a predetermined ratio.

In particular, the present invention is characterized in that the advertiser directly bids using a media content player, such as a text-only player, an image-only player, a video-only player, a flash-only player, or a sound playback-only player.

Hereinafter, a direct advertisement bidding method and system using a media content dedicated player of the present invention will be described in more detail with reference to the accompanying drawings.

1 is a view schematically showing the overall configuration of a direct advertisement bidding system using a media content dedicated player according to an embodiment of the present invention. 2 is a block diagram illustrating a detailed block configuration of a media content server according to an embodiment of the present invention.

Referring to Figures 1 and 2 in more detail,

The system of the present invention may further comprise a user terminal (110, 120), advertiser terminal (210, 220), wired and wireless Internet 300, homepage server 400, media content server 500, and the like, It is apparent that the present invention is not limited thereto and can be configured in various forms by those skilled in the art.

The user terminal (110, 120) is a user terminal 1 (110), such as a desktop, laptop, etc., which can be connected to the Internet, and a user terminal (2) such as a cellular phone, PCS, PDA, UMPC, PMP or electronic dictionary capable of wireless Internet access ( 120) refers to a terminal used by a user or a copyright holder who accesses the wired / wireless internet to register, delete, modify, or receive additional information services such as advertising statistics and advertising revenue.

In particular, the user terminal 1 (110) is an internet terminal such as a desktop or a laptop that can be connected to the Internet. The user terminal (or copyright holder) who has access to the Internet directly creates media using text, images, video, flash, voice, or sound. Register the contents to the media content server 500 or the media content registered in the media content server 500 to a personal homepage such as a mini homepage or a blog provided by the media content server 500 or the home page server 400. Provide for registration (or linking).

In this case, the media content server 500 is preferably an Internet web server providing various services through the Internet. When a copyright holder registers media content, the media content server 500 assigns a unique identification number (eg, a UID) to the media content. Will be stored in the database.

In addition, the user terminal 2 (120) is a wireless Internet terminal including a cellular phone, a PCS, a PDA, a UMPC, a PMP, or an electronic dictionary capable of wireless Internet access, and a user (or copyright holder) accessing the wireless Internet may receive text, Register the media content produced by the image, video, flash, voice or sound directly to the media content server 500, or register the media content registered in the media content server 500 to the media content server 500 or Provides to register (or link) to a personal homepage, such as mini homepage, blog provided by the homepage server 400.

In this case, the media content server 500 is preferably a wireless Internet swap server (or mobile server) that provides a variety of services over the wireless Internet, if the copyright holder registers the media content, the unique identification number to the media content (E.g., UID) will be allocated and stored in the database.

The advertiser terminal (210, 220) is an advertiser terminal 1 (210), such as a desktop, laptop, etc. that can be connected to the Internet, and an advertiser terminal (2) such as a cellular phone, PCS, PDA, UMPC, PMP or electronic dictionary capable of wireless Internet access ( A terminal used for an advertiser accessing a wired / wireless internet to receive additional information services such as advertisement bidding, advertisement deletion, advertisement modification or advertisement statistics on the media content registered in the media content server 500. Say.

In particular, the advertiser terminal (210, 220) is characterized in that it further comprises a player dedicated to media content, such as a text-only player, an image-only player, a video-only player, a flash-only player, or a sound playback-only player. A dedicated player is a player that can play media content created using text, images, video, flash, voice, or sound. For example, a player such as Windows Media Player, Bear Player, or Text View can be used. It is apparent that the present invention is not limited thereto and can be produced by various types of programs by those skilled in the art.

When the advertiser terminal 200 executes a media content dedicated player and searches for media content to be advertised with the media content server 500, the media content server 500 searches and searches for media content stored in a database. After the extraction, the advertisement bidding interface is transmitted to a media content player of the advertiser's terminal. When the media content dedicated player of the advertiser terminal 200 receives advertisement bidding information on the media content to be advertised through the received media content and the advertisement bidding interface from the advertiser, the media content server includes the input advertisement bidding information. 500).

In this case, the advertisement bidding interface requests the advertiser for information necessary for the advertisement bidding. When the advertisement bidding interface is selected,

Ad location information to select one or more of the up, down, left, right or overlay position for the media content to be advertised, and CPC (Cost-Per-Click, exposure to the exposure) And pay-as-you-go ads based on clicks) to provide CPC advertising bidding menu for entering advertisement bidding information, or to input CPM (Cost-Per-Mill). CPM ad bid menu will be further provided,

In the CPC advertisement bidding menu or the CPM advertisement bidding menu, an advertisement bidding statistics providing information such as a bid menu, an advertisement exposure, or an advertisement click provided to select one of a minimum bid, a maximum bid, an immediate purchase price and a joint purchase price Menu, an advertisement registration menu indicating that one or more of text, image, video, flash, voice, or sound that can be registered in the media content to be advertised, text, image, video, flash, and voice that an advertiser wants to register and advertise Alternatively, the advertiser's advertisement information menu for uploading advertisement information produced by any one or more of sound, or the advertiser's information for inputting the advertiser's personal information, address information, contact information, and advertising expense withdrawal account, etc. The menu is further provided.

The media content-only player of the advertiser terminal 200 inputs an advertisement location, a CPC advertisement, a CPM advertisement, a bid, advertisement information, advertiser information, etc., from an advertiser who wants to bid on the advertisement through the advertisement bidding interface as described above. The generated information is generated as advertisement bidding information and is transmitted to the media content server 500.

Since the wired and wireless Internet 300 uses the conventional Internet-based technology and the wireless Internet-based technology, detailed descriptions that do not meet the object of the present invention will be omitted.

The homepage server 400 is a server of a service company that operates a portal site such as Yahoo, Naver, Daum, Nate, etc., which services a personal homepage such as at least one mini homepage, a blog, or a user by opening a personal homepage. As a terminal of the user's desktop or laptop,

Provides a personal home page to the user to register (or link) the media content of the copyright holder produced using at least one or more of text, image, video, flash, voice or sound.

In particular, the homepage server 400 is configured to further include a web server serving through the Internet, or a swap server (or mobile server) serving through the wireless Internet.

The media content server 500 is a server of a service company such as YouTube, sound sea, etc. that registers and services media contents of a copyright holder made using at least one of text, image, video, flash, voice, or sound. It further comprises a web server to serve through, or a swap server (or mobile server) to serve through the wireless Internet.

The media content server 500 registers media content directly produced by using text, images, video, flash, voice, or sound from a user (or copyright holder) accessing the wired or wireless Internet through the user terminals 110 and 120. In addition, it provides an interface to register (or link) the registered media content to a personal homepage such as a user's mini homepage or blog provided by the media content server 500 or the homepage server 400.

In this case, the media content server 500 assigns a unique identification number (eg, a UID) to each media content in the process of registering the media content, and stores the same in the database. The unique identification number matches the advertisement information of the advertiser. Will be used.

In particular, the media content server 500 searches for and extracts the searched media contents from a database according to a search request of the media contents dedicated player of the advertiser terminal, and extracts the extracted media contents and the advertisement bidding interface from the media of the advertiser terminal. Provided as a content-only player, and receives the advertisement bidding information for the media content to be bidding from the media content player of the advertiser terminal (210, 220) to perform the advertising auction.

In addition, after storing the advertisement bidding information of the advertiser bidding through the advertising auction in the database, matching (or linking) the advertisement information of the advertiser and the unique identification number of the media content stored in the database and then stored in the database and re-register As a result, at least one media content and an advertisement bidding interface which are re-registered to a user (a user, a copyright holder or an advertiser) accessing the media content server 500 through the wired / wireless internet are performed.

As shown in FIG. 2, the media content server 500 includes a control unit 510, a media content management unit 520, a media content D / B 530, an advertisement bidding unit 540, and an advertiser D / B 550. Advertisement management unit 560, member D / B (570), communication unit 580 may be configured to further include,

The control unit 510 assigns and stores a unique identification number to the media content of the copyright holder, and searches for and retrieves the requested media content from a database according to a search request of a media content exclusive player of an advertiser terminal connected through the wired / wireless internet. The extracted media content and the advertisement bidding interface are provided to the media contents dedicated player of the advertiser terminal, and the advertisement bid information about the media contents to be advertised is received from the media contents dedicated players of the advertiser terminals 210 and 220. Receives an ad auction, matches the advertiser's successful bid information with a unique identification number of the media content, stores it in a database, re-registers, and provides the overall function to service the re-registered media content to an accessor using the Internet or wireless Internet. To control .

The media content management unit 520 assigns a unique identification number to media content registered by an accessor (user or copyright holder) connected through the wired / wireless internet, and stores it in media content D / B. The advertiser is controlled by the controller. It performs a function of transmitting at least one or more media content to the media content player of the terminal (210, 220).

The media content D / B 530 stores media content and a unique identification number registered by an accessor (user or copyright holder) connected through a wired or wireless internet under the control of the media content management unit 520, or the advertisement management unit. Under the control of 560, the function stores and provides the unique identification number of the media content re-registered by the advertiser and the advertisement information of the advertiser.

The advertisement bidding unit 540 transmits an advertisement bidding interface to a media content dedicated player of the advertiser terminal 210 or 220 connected through the wired or wireless Internet, and the advertisement is provided from the media content dedicated player of the advertiser terminal 210 or 220. Receiving advertisement information including location information, CPC advertisement bidding information, CPM advertisement bidding information, bidding information, advertiser advertisement information or advertiser information, perform CPC advertisement auction or CPM advertisement auction according to the advertisement location information, The highest bidder or immediate purchase bids the media content to be advertised to the advertiser, and stores and manages the bidding information of the bidder in the advertiser D / B 550.

The advertiser D / B 550 stores the advertisement bidding information that has been won by the advertisement bidding unit 540, in particular the advertisement information of the advertiser produced by text, image, video, flash, voice or sound, and the advertiser's Stores and provides advertiser information such as personal information, address information, contact information, advertising costs, and advertiser account information.

The advertisement manager 560 matches the advertisement information of the advertiser with the unique identification number of the media content that has been bid by the advertisement bidding unit 540 and re-registered by the advertiser, and stores the advertisement information in the media content D / B 530. The re-registered media contents will be provided to register (or link) to the user's personal homepage such as mini homepage and blog.

In addition, when the media content registered on the user's personal home page is executed, the advertiser's advertisement information matching the unique identification number of the media content is transmitted to the user's personal home page and exposed, and the copyright holder information and advertiser information of the exposed media content. , After generating advertisement exposure information including one or more of advertisement exposure time, advertisement click information, personal homepage manager information, and personal homepage visitor information, and withdrawing (or withdrawing) the advertiser's advertising expenses from the advertiser's account, Media content server administrator, personal home page manager or personal home page accessor settles the advertising costs or accumulates advertising points and stored in the member D / B (570).

The member D / B 570 is a personal homepage manager registered as a member of the media content server 500, an accessor or a copyright holder who directly creates and registers the contents of a media, such as ID, password, personal information, address information, contact information, virtual account, and the like. Stores member information, and stores and provides advertisement cost or advertisement point information of a copyright holder, a personal homepage manager or a visitor generated under the control of the advertisement manager 560.

The communication unit 580 provides a communication interface for smooth wired and wireless Internet communication with the user terminals 110 and 120, the advertiser terminals 210 and 220, and the homepage server 400.

Hereinafter, the operation principle of the direct advertisement bidding system using the media content dedicated player and the advertisement bidding method will be described in more detail with reference to the accompanying drawings.

3 is a flowchart illustrating a direct advertisement bidding method using a media content dedicated player according to another exemplary embodiment of the present invention. 5 is a diagram illustrating various forms of an advertisement bidding interface provided through a media content dedicated player according to an embodiment of the present invention. 6 is a reference diagram illustrating advertisement location information for matching advertisement information of an advertiser with respect to media content according to an embodiment of the present invention. 7 is a reference diagram illustrating a form in which various types of advertisement information are exposed according to an advertisement position when media content is played according to an embodiment of the present invention.

Referring to Figures 3, 5 to 7, more specifically,

After the advertiser terminals 210 and 220 access the media content server 500 through the wired / wireless internet, an advertiser executes a media content exclusive player (eg, a window media player) by the advertiser (S301).

When the advertiser inputs the media content information that the advertiser wants to bid and makes a search request to the media content server 500, the media content server 500 searches for the media content stored in the media content D / B 530 according to the search request. Search and extract, and transmits the advertisement bidding interface for generating the extracted media content and the advertisement bidding information to the media content dedicated player of the advertiser terminal (210, 220).

That is, when the media content and the advertisement bidding interface are connected through the Internet to the advertiser terminal 1 210 such as the desktop, the media content list and the advertisement bidding interface 51 are provided by merging as shown in FIG. 5A. As illustrated in FIG. 5B, when the media content selected by the advertiser is played, the advertisement bidding interface 52 may be merged and provided, and the advertisement bidding interface menu may be included in the media content dedicated player.

In addition, as shown in FIG. 5C, when the advertiser terminal 2 220 such as a cellular phone is connected through the wireless Internet, media content and an advertisement bidding interface 53 that are played may be provided, and in particular, such as a cellular phone. In this case, the advertisement bidding interface may be provided by pressing a specific key (S303).

Of course, it is obvious that the advertisement bidding interface of the present invention may be provided in various forms by those skilled in the art without being limited to the above.

When the advertiser selects the media contents provided through the media contents dedicated players of the advertiser terminals 210 and 220 and clicks the advertisement bidding interface to participate in the advertisement bidding (S305),

The advertisement bidding interface requests input of various information required for advertisement bidding through a media content dedicated player of the advertiser terminal 210 or 220.

That is, the advertiser may place advertisements such as up, down, left, and right for the media content to be bid as shown in FIG. 6A through the advertisement bidding interface, or media content to be bid as shown in FIG. 6B. If you select any one of the specific location information to overlay the advertising information on, whether to make a CPC (cost-per-click, pay-per-click advertising based on the ad exposure and click) according to the advertising location, CPM (Cost -Per-Mill, a flat fee for the exposure of the ad exposure) will ask whether you want to bid.

According to the request, the advertiser may bid information of any one of the minimum bid, the highest bid, the immediate buy or the co-purchase price required for CPC advertising bidding or CPM advertising bidding, and the text and image for advertising the advertisement location of the media content. When the advertiser's advertisement information produced by any one of video, flash, voice, or sound is inputted, or advertiser information such as personal information, address information, contact information, and advertisement cost withdrawal account of the advertiser, the advertisement bidding interface is provided with advertisement bidding information. Generated and transmitted to the media content server 500 (S307).

The media content server 500 auctions the media content to be advertised to the advertiser bids at the highest bid or immediate purchase price by performing a CPC ad auction or a CPM ad auction according to the advertisement location using a bid among the received ad bid information. The advertisement information of the advertiser and the advertiser information among the received advertisement bid information are stored in the advertiser D / B 550 (S309).

The media content server 500 matches (or links) the advertisement information storage path of the advertiser stored in the advertiser D / B 550 with the unique identification number of the media content to be advertised by the media content D / B ( In step 530 it is stored and re-registered (S311).

For example, the matching (or linking) is possible by linking a storage path of the advertiser D / B 550 in which the advertisement information of the advertiser is stored in a unique identification number (eg, UID) assigned to the media content. It is apparent that the present invention is not limited thereto and can be merged in various forms by those skilled in the art.

Through the above process, the advertisement information of the advertiser is merged and stored in the media content D / B 530 and re-registered, the user (or personal homepage) accessing the media content server 500 through the wired or wireless Internet. Administrators), copyright holders or accessors (or visitors), etc.

When the re-registered media content is played, the advertisement information of the advertiser stored in the advertiser D / B 550 is transmitted using the unique identification number of the media content, and the advertisement information of the advertiser is shown in FIG. 7. It can be played in various forms (for example, when playing with a media content player (11: video advertisement), when accessing the wireless Internet (72: overlay advertisement, 73: video advertisement) at various positions of the media content played together. It will be exposed (S313).

As described above, the advertiser directly directs the media contents of the copyright holder, which is produced by text, image, video, flash, voice, or sound provided by the media content server 500 through the media contents dedicated players of the advertiser terminals 210 and 220. Participate in ad bidding,

In addition, advertisers can select and expose various types of advertisement information made of text, images, videos, flashes, voices, or sounds in the upper, lower, left, and right positions of the media content or overlay specific positions. It will maximize the advertising effect.

Hereinafter, the method of registering and re-registering the media contents of the re-registered copyright holder on the personal homepage and calculating the advertisement cost of the advertiser to the copyright holder, the homepage manager, and the accessor will be described in more detail.

4 is a flowchart illustrating a process of exposing media content in which advertisement information is merged through a personal homepage and calculating an advertisement cost according to an embodiment of the present invention. 7 is a reference diagram illustrating a form in which various types of advertisement information are exposed according to an advertisement position when media content is played according to an embodiment of the present invention. 8 is a reference diagram illustrating an interface provided for registering (or linking) media content to a personal homepage according to an embodiment of the present invention.

More specifically with reference to FIGS. 4, 7 to 8,

First, a user (or a personal homepage manager) accesses the media content server 500 through the user terminals 110 and 120, and then shows media contents of the copyright holder provided by the media content server 500 in FIG. 8. As described above, after copying a link source through a personal blog, mini homepage embedding, or a dedicated player, pasting the link source to a specific location of a personal homepage such as a mini homepage or a blog provided by the media content server 500 or the homepage server 400 Registration (or link) becomes possible by entering.

In this case, the user (or personal homepage manager) must access the media content server 500 to receive a predetermined advertising cost or advertisement point, enter personal information, address, contact number, virtual account, etc. and then register as a member. do.

After the media content is registered on the user's personal home page through the above process, when the accessor (or visitor) accesses the user's personal home page (S402),

Registered media content of the user's personal homepage is a dedicated view such as ActiveX or Flash to request and receive the media content to the media content server 500 according to the registration (or link) information to automatically play (S404),

In this case, the media content server 500 checks the unique identification number of the media content, and the advertiser D / B 550 searches and extracts the advertisement information of the advertiser matching the unique identification number of the media content. It is provided to the user's personal home page with the advertisement information is exposed (S406),

In this case, the visitor (or visitor) should access the media content server 500 to receive a predetermined advertisement cost or advertisement point, and then register as a member after inputting personal information, address, contact information, virtual account, and the like. .

The advertisement information of the advertiser may be exposed when the media content is played by a dedicated view such as ActiveX or Flash, but as shown in FIG. In the case of playing with a media content dedicated player (11: video advertisement), or connected to the wireless Internet (72: overlay advertisement, 73: video advertisement), the content may be played and exposed (S408).

In addition, when advertisement contents are exposed as shown in FIG. 7 while the media contents registered on the user's personal home page are played, the media content server 500 exposes the media contents using the unique identification number of the media contents. Ad exposure information such as copyright information, advertiser information, advertisement exposure time, advertisement click information, user information (or personal homepage manager information), and personal homepage visitor information for the media content D / B 530, advertiser D / B ( 550 or search and extract from the member D / B (570) (S410).

The advertisement exposure information generated in the above process is used to settle the advertisement cost.

If the exposed advertisement information is a CPM (cost-per-mill) advertisement according to an advertisement position, the media content server 500 withdraws the advertisement cost from the advertiser's account using the advertiser information. (Or withdrawal), the advertising costs are settled at the ratio set by the copyright holder and the media content server manager according to the advertisement exposure time, and the advertising points are also accumulated to the user (or the personal homepage manager) and the personal homepage visitor according to the set ratio. (S412).

If the exposed advertisement information is CPC (cost-per-click), and the visitor (or visitor) clicks on the exposed advertisement information (S414),

The media content server 500 withdraws (or withdraws) the advertising cost from the account of the advertiser using the advertiser information, and the advertising cost at a ratio determined to the copyright holder and the media content server manager according to the advertisement exposure time and the advertisement click information. It will be settled, and will also earn advertising points in accordance with a predetermined ratio to the user (or personal home page manager) and personal home page accessors (S416).

Advertising points earned by the personal homepage manager or accessor are used to exchange money or receive various content services.

As described above, when advertisement information is exposed through media content, the advertiser can reduce the advertisement cost by withdrawing (or withdrawing) the advertisement cost from the advertiser's account and paying to the copyright holder, the media content server administrator, the personal homepage manager or the visitor. It will also benefit other users.

Although one preferred embodiment of the present invention has been described above, it is clear that the present invention may use various changes, modifications, and equivalents, and may be applied in the same manner by appropriately modifying the embodiment. Accordingly, the above description does not limit the scope of the invention as defined by the limitations of the following claims.

1 is a view schematically showing the overall configuration of a direct advertisement bidding system using a media content dedicated player according to an embodiment of the present invention.

2 is a block diagram illustrating a detailed block configuration of a media content server according to an embodiment of the present invention.

3 is a flowchart illustrating a direct advertisement bidding method using a media content dedicated player according to another exemplary embodiment of the present invention.

4 is a flowchart illustrating a process of exposing media content matched with advertisement information through a personal homepage and calculating an advertisement cost according to an embodiment of the present invention.

5 is a diagram illustrating various forms of an advertisement bidding interface provided through a media content dedicated player according to an embodiment of the present invention.

6 is a reference diagram illustrating advertisement location information for matching advertisement information of an advertiser with respect to media content according to an embodiment of the present invention.

FIG. 7 is a reference diagram illustrating various forms of advertisement information exposed according to an advertisement position when media contents are played using a media contents dedicated player according to an embodiment of the present invention.

8 is a reference diagram illustrating an interface provided for registering (or linking) media content to a personal homepage according to an embodiment of the present invention.

*** Explanation of symbols for the main parts of the drawing ***

100: user terminal

110: user terminal 1, such as a desktop, notebook computer with Internet access

120: User terminal 2, such as a cellular phone, PDA, UMPC with wireless Internet access

200: advertiser terminal

210: User terminal 1 of the desktop, laptop, etc. with internet access

220: User terminal 2 such as cellular phone, PDA, UMPC with wireless internet access

300: wired and wireless Internet

400: Homepage server providing personal homepage service such as mini homepage and blog

500: media content server 510: control unit

520: Media content management unit 530: Media content D / B

540: advertising bidding unit 550: advertiser D / B

560: advertising management unit 570: member D / B

580: communication unit

Claims (17)

Claims [1] A method for bidding an advertisement through a media content dedicated player for playing media content of a copyright holder registered in the media content server using a system consisting of a media content server and an advertiser terminal connected to a wired or wireless internet. (a) When the advertiser terminal executes a media content dedicated player and searches for media content to be bid on with a media content server, the media content server receiving the search request searches for media content and searches for the media content list and the advertisement. Transmitting the bidding interface to the advertiser terminal; (b) the advertiser terminal, when the advertisement bidding information for the media content to be bidding is input through the advertisement bidding interface included in the media content dedicated player, transmitting the input advertisement bidding information to the media content server; And (c) the media content server performing an ad auction with the received advertisement bidding information and merging the advertisement information of the successful bidder with the media contents in a database; and directly advertising bidding using a media content dedicated player. Way. The method of claim 1, wherein the media content Direct advertisement bidding method using a media content dedicated player, characterized in that the produced by including any one or more of the text, image, video, flash, voice or sound is assigned with a unique identification number. The method of claim 1, wherein step (a) Directing the advertiser terminal to the media content server and reproducing at least one or more media contents provided by the media content server using a media content dedicated player. The method of claim 1, wherein the advertisement bidding interface is Cost-per-click (CPC) advertisement bidding menu or CPM according to advertisement location information including at least one of up, down, left, right, or specific positions to overlay the media content Cost-per-mill direct advertising bidding method using a media content player, characterized in that it further comprises an advertisement bidding menu. The method of claim 4, wherein the CPC advertisement bidding menu or CPM advertisement bidding menu Bid menu with minimum bid, highest bid, immediate or joint purchase price, bidding menu, ad text menu, registerable text, image, video, flash, voice or sound, menu for registration, text, image, Direct advertisement bidding using a media content player further comprising any one or more of an advertisement information menu of an advertiser produced by a video, flash, voice, or sound, or an advertiser information menu including personal information and account information. Way. The method of claim 1, wherein the advertisement bidding information The direct advertisement bidding method using a media content dedicated player further comprises any one or more of ad location information, CPC advertising bidding information, CPM advertising bidding information, bidding information, advertiser advertising information or advertiser information. The method according to claim 1, (e) When the media content re-registered in the media content server is exposed on the personal home page, the media content server uses the unique identification number of the media content to provide copyright holder information, advertiser information, advertisement exposure time, advertisement click information, and personal information. Create advertisement exposure information including at least one of homepage administrator information and personal homepage visitor information, and withdraw (or withdraw) the advertising expenses from the advertiser's account to the copyright holder, media content server administrator, personal homepage administrator or personal homepage visitor. Calculating an advertising fee for the; Direct advertisement bidding method using a media content dedicated player made further. The method of claim 1, wherein step (c) (c-1) receiving, by the media content server, advertisement bidding information including advertisement location information, CPC advertisement bidding information, CPM advertisement bidding information, bidding information, advertiser advertisement information or advertiser information from an advertiser terminal; (c-2) CPC advertising auction or CPM advertising auction based on the advertisement location information, using the bid information among the advertisement bid information received by the media content server, the media content that the highest bidder or immediate purchase intends to advertise to the advertiser Winning a successful bid and storing the successful bidder's advertisement information and advertiser information in a database; (c-3) the media content server matching (or linking) the advertisement information of the advertiser, which has been won according to the unique identification number of the successful media content and the advertisement position of the media content, is stored in a database, and re-registered ; And (c-4) the media content server providing at least one media content re-registered in a database to an accessor connected through a wired or wireless Internet; Direct advertisement bidding method using a media content dedicated player made further. The method according to claim 6 or 8, wherein the advertisement location information is Direct advertisement bidding method using a media content dedicated player, characterized in that it comprises at least one of the up, down, left, right position of the media content, or a specific position that can overlay the media content being played. The method according to claim 6 or 8, wherein the CPC advertising bidding information or CPM advertising bidding information is Bids that include the minimum bid, highest bid, and immediate or co-purchase prices, the advertiser's advertising information created with text, images, videos, flashes, voice or sound, or personal information and account information Direct advertisement bidding method using a media content dedicated player, further comprising any one or more of. Claims [1] A system for bidding an advertisement through a media contents dedicated player for playing media contents of a copyright holder registered in the media contents server using a system consisting of a media contents server and an advertiser terminal connected to a wired / wireless internet. The media content server is accessed through a wired / wireless internet and a media content server is used to search for media content through a media content server. The media content server is provided with a media content and an advertisement bidding interface. An advertiser terminal capable of receiving an internet connection or a wireless internet connection for receiving advertisement bidding information on media content to be advertised and transmitting the same to the media content server; And Search and extract media content according to the search request of the advertiser terminal and transmit it to the advertiser terminal together with the advertisement bidding interface, receive advertisement bid information from the advertiser terminal, perform advertisement auction, and receive the advertisement information of the successful advertiser. A media content server that matches the unique identification number of the media content, stores it in a database, re-registers it, and provides re-registered media content to an accessor connected to the Internet or wireless Internet; Direct advertisement bidding system using a dedicated media content player comprising a. The method of claim 11, wherein the advertiser terminal Direct advertisement bidding system using a media content player, characterized in that at least any one of the desktop, laptop, UMPC, PDA, cell phone, PCS phone, PMP or electronic dictionary capable of Internet or wireless Internet connection. The method of claim 11, wherein the media content server Internet web that provides services to users who access the media content server after storing and storing a unique identification number in the media contents of the copyright holder made using at least one of text, image, video, flash, voice or sound. Direct advertisement bidding system using a media content player, characterized in that it further comprises a server or a wireless Internet swap server. The method of claim 11, wherein the media content server A unique identification number is assigned to the registered media content and stored. The media content is searched and extracted according to the search request of the advertiser terminal and transmitted to the media content player of the advertiser terminal together with the advertisement bidding interface. Receives advertisement bidding information about the media contents to be advertised from the media contents exclusive player, performs the advertising auction, merges the advertising information of the successful advertiser with the unique identification number of the media contents, stores it in the database, re-registers it, and then A control unit for providing the registered media contents to an accessor accessing the Internet or the wireless Internet, and controlling an overall function to settle an advertisement cost according to an advertisement exposure; The media content D / B is stored in the media content D / B, the media content registered by the copyright holder accessed through the wired / wireless internet or re-registered by the advertiser, and the advertisement information storage path of the advertiser matching the unique identification number or unique identification number of the media content. A media content management unit configured to transmit at least one media content to a media content dedicated player according to a search request of the advertiser terminal; Media content D / D that stores and provides media content registered by a copyright holder connected through the wired / wireless internet or re-registered by an advertiser, an advertisement information storage path of an advertiser matching the unique identification number or unique identification number of the media content. B; Advertisement bidding interface is transmitted to a media content player of the advertiser terminal connected through the wired / wireless internet, and the advertisement location information, CPC advertisement bidding information, CPM advertisement bidding information, bid information, advertiser's Advertisers who have received advertisement bidding information including advertisement information or advertiser information to conduct CPC advertisement auction or CPM advertisement auction based on the advertisement location information, and the highest bidder or immediate purchase bid the media content to be advertised to the advertiser An advertisement bidding unit configured to store and manage advertisement bidding information of the advertiser in D / B; An advertiser D / B for storing and providing CPC advertisement bidding information, CPM advertisement bidding information, bidding information, advertisement information of the advertiser or advertiser information, which has been won by the advertisement bidding unit; And Matching (or linking) the advertisement information of the advertiser bid by the advertisement bidding unit with the unique identification number of the media content, storing it in the media content D / B, re-registering, and reregistering the media content is registered and executed on the personal homepage. If the advertisement provides the advertisement information of the advertiser to the personal homepage using the unique identification number of the media content, and also any one of copyright information, advertiser information, ad exposure time, ad click information, personal home page manager information, personal home page access information An advertisement management unit for generating advertisement exposure information including the above and withdrawing (or withdrawing) the advertisement cost from the advertiser's account to calculate the advertisement cost for the copyright holder, the media content server manager, the personal home page manager or the personal home page accessor; Direct advertisement bidding system using a media content dedicated player made further. The method according to claim 11 or 14, wherein the advertisement bidding interface is Directly using a media content player, further comprising a CPC advertisement bidding menu or a CPM advertisement bidding menu according to the advertisement location information including any one or more of up, down, left, right or overlay positions for the media content. Ad bidding system. The method of claim 15, wherein the CPC advertisement bidding menu or CPM advertisement bidding menu Bid menu with minimum bid, highest bid, immediate or joint purchase price, bidding menu, ad text menu, registerable text, image, video, flash, voice or sound, menu to register, text, image, video to register Direct advertising bidding system using a player dedicated to media content, characterized in that it further comprises any one or more of the advertising information menu of the advertiser, or personal information, account information produced by the flash, voice or sound. The method of claim 11, wherein the media content dedicated player Direct advertisement bidding system using a media content player, characterized in that any one of the text-only player, image-only player, video-only player, flash-only player, or sound-only player.

Images