KR100846696B1 - Direct advertizing bidding method and the system which use the media-contents - Google Patents

Abstract

A method and a system for enabling advertisers to bid on AD(ADvertisement) directly by using media contents are provided to enable the advertisers to directly bid on the media contents for displaying the AD of the advertiser and offer an AD charge to related parties when the AD of the advertiser is displayed simultaneously with the media contents. A media contents manager(520) manages media contents registered by a copyrighter or registered again by an advertiser, an ID of the media contents, or an AD storing path matched with the ID by using a media contents database(530), and transmits the media contents to an advertiser terminal(210,220). An AD bidding unit(540) transmits an AD bidding interface to the advertiser terminal, performs bidding by receiving AD bidding information from the advertiser terminal, and stores the AD bidding information of a successful bidder to an advertiser database(550). An AD manager(560) registers again the media contents knocked down to the successful bidder to the media contents database, and displays the AD information of the advertiser, and calculates an AD charge for the copyrighter, the media contents server, the personal homepage, or a homepage visitor when the re-registered media contents are registered/executed in a personal homepage.

Description

Direct ad bidding method and system using media content {direct advertizing bidding method and the system which use the Media-Contents}

The present invention relates to a direct advertisement bidding method and system using media content.

More specifically, the advertiser directly participates in the auction for the media content such as text, image, video, flash, voice or sound registered by the copyright holder through the wired / wireless internet, and when the successful media content is played, the advertiser's The present invention relates to a direct advertisement bidding method and system using media contents that provide advertising rights to copyright holders, managers, personal homepage managers, or accessors when advertisement information is exposed at various locations.

With the recent development of the wired and wireless Internet, the digital media content (or multi media content) industry using text, images, video, flash, voice, or sound has also been remarkably developed. It is being activated in the tool of the Internet.

However, the public can download or edit the digital media contents produced by the copyright holders and share them on the Internet so that a large number of people use them together. In this case, the copyright holders who produced the digital media contents have relatively large financial losses. Not only is it undermined, but it is also undermining creative will, which ultimately not only hinders the revival of the software and digital media content industries, but also counters the trend of intellectual property protection that is becoming a global trend.

In addition, digital media content such as text, images, videos, flash, voice, or sound (eg, UCC) that are produced by the general public in a wired / wireless environment and publicly provided to a large number of users (eg, UCC) are mostly related to the publisher's thoughts, emotions, It is an original expression of knowledge, and it is only the operating profit of internet operators such as portal sites, but it is not intended for actual users (or copyright holders), even though the rights of users (or copyright holders) should be protected in the process of being transmitted to other users through wired and wireless Internet. The price is not paid, and the reality is that it operates so easily with one click.

For example, in the case of Video UCC (User Created Contents), upload a video UCC (or media content including text, images, video, flash, voice or sound) that you (or copyright holder) created on your portal. If given, the portal site displays advertisements back and forth when the user plays the video UCC (User Created Contents) to force the general user to show it.

However, the user (or the copyright holder) only uploads his / her own video UCC to the portal site and shows it to the general user, and there is no advertising revenue for the video UCC that he / she produced. Providing and taking advertising revenue for advertising from advertisers. Therefore, it is difficult to expect an advertising revenue for the content produced by the user.

On the other hand, as the number of Internet users increases, communication companies and IP companies provide members with space to store homepage contents, and online for users who are not familiar with hypertext markup language (HTML). (On-line) provides a service that allows you to create a homepage with just a click of a mouse, which is more closely approached to netizens as a personal homepage called minihompy and blog. It is used in various ways, such as managing their information through the Internet, and conveniently sending and receiving information among predetermined netizens who own a personal homepage. The portal site that provides a personal homepage service provides various digital media contents necessary to decorate a personal homepage. By offering a paid or free The netizens can express their personality through personal homepage.

On the other hand, due to the development of wireless terminals and wireless Internet, such as cell phones, PCS, PDP, PMP, UMPC, the boundaries of wired and wireless Internet are disappearing, and as a result, personal homepage service provided only through the Internet can be used as a wireless terminal. It was possible to provide.

The present invention has been made to solve the above problems, the advertiser directly participates in the ad bid for the media content, such as text, image, video, flash, voice or sound registered in the media content server through the wired and wireless Internet Direct advertisement bidding method and system using media content to provide efficient advertisement by re-registering the advertisement information as merged media content and exposing the advertiser's advertisement information at various locations when the media content is played. Its purpose is to provide

For another purpose, when re-registered media content is played or media content is played through a personal homepage, if the advertiser's advertisement information is exposed together, the advertiser's advertising expenses can be withdrawn (or withdrawn) from the account. The purpose of the present invention is to provide a direct advertisement bidding method and system using media contents provided to an administrator, a personal homepage manager or an accessor.

As described above, a method of bidding an advertisement for media contents of a copyright holder registered in the media content server using a system including a media content server and an advertiser terminal connected through a wired or wireless Internet, comprising: (a) the media A content server receiving member information from an advertiser terminal connected through a wired / wireless internet to perform member authentication, and providing at least one media content and an advertisement bidding interface to an advertiser terminal of an authenticated member; (b) the advertiser terminal, when the media content is selected and the advertisement bidding information is input through the advertisement bidding interface, transmitting the input advertisement bidding information to the media content server; (c) the media content server performing an ad auction with the received advertisement bidding information, merging the advertisement information of the successful bidder with the media contents, storing the information in a database, and re-registering the advertisement; (e) When the media content re-registered in the media content server is exposed on the personal home page, the media content server uses the unique identification number of the media content to provide copyright holder information, advertiser information, advertisement exposure time, advertisement click information, and personal information. Create advertisement exposure information including at least one of homepage administrator information and personal homepage visitor information, and withdraw (or withdraw) the advertising expenses from the advertiser's account to the copyright holder, media content server administrator, personal homepage administrator or personal homepage visitor. Providing a direct advertising bidding method using the media content comprising a; calculating the advertising costs for the;

In the system for bidding advertisements for the media content of the copyright holder registered in the media content server via wired and wireless Internet,

Access the media content server through a wired / wireless internet to request membership authentication, receive at least one media content and an advertisement bidding interface from the media content server, and input advertisement bidding information on media content through the advertisement bidding interface. An advertiser terminal capable of receiving an internet connection or a wireless internet connection to receive the media content server; And performing member authentication according to a request of an advertiser terminal connected through the wired / wireless internet, providing at least one media content and an advertisement bidding interface to an advertiser terminal of an authenticated member, and advertising the media content from the advertiser terminal. Receives bidding information and performs auctions, matches (or links) the advertising information of the successful bidders with the unique identification number of the media contents, stores them in the database, re-registers them, and re-registers to the accessor connected through the Internet or wireless Internet. A media content server for serving the media content; It is achieved by providing a direct advertisement bidding system using a media content comprising a.

As described above, the direct advertisement bidding method and system using the media contents of the present invention provides the advertisers to directly participate in the advertisement bid for the media content registered by the copyright holder through the wired and wireless Internet, thereby allowing the advertiser to Therefore, it provides an effective advertisement by providing various types of advertisement information made of text, image, video, flash, voice or sound, and exposing them together at various positions when the media content is played.

Another effect is that when the advertisement information is exposed when the media content registered on the personal homepage is played, the advertisement cost of the advertiser can be withdrawn from the account so that the advertiser can reduce the advertisement cost according to the advertisement exposure. There is,

Another effect is that the copyright holder, media content server administrator, personal homepage manager or accessor who provided the advertisement information can be settled in accordance with a predetermined ratio or provide an advertising point, thereby providing the active homepage manager or accessor's It is effective to provide various customer services through public relations.

According to the present invention, when an advertiser directly bids on a media content of a copyright holder registered in the media content server by accessing a media content server connected to a wired / wireless internet using an advertiser's terminal, the advertiser's advertisement information that is won through an advertising auction Re-register to match the media content of the copyright holder (or link), and provide it to the accessor connected through the wired and wireless Internet,

A visitor (or visitor) who visits a personal homepage after the visitor accesses a media content server to play media content of a re-registered copyright holder or registers (or links) media content of a re-registered copyright user on a user's personal homepage. When played by the advertiser, the advertisement information of the advertiser is displayed and exposed to the personal homepage accessor, and withdraws (or withdraws) the advertising cost from the advertiser's account to the copyright holder, the media content server administrator, the personal homepage manager or the personal homepage accessor. It is characterized in that it is provided to settle advertising costs or earn advertising points according to a predetermined ratio.

Hereinafter, a direct advertisement bidding method and system using the media content of the present invention will be described in more detail with reference to the accompanying drawings.

1 is a view schematically showing the overall configuration of a direct advertisement bidding system using media content according to an embodiment of the present invention. 2 is a block diagram illustrating a detailed block configuration of a media content server according to an embodiment of the present invention.

Referring to Figures 1 and 2 in more detail,

The system of the present invention may further comprise a user terminal (110, 120), advertiser terminal (210, 220), wired and wireless Internet 300, homepage server 400, media content server 500, and the like, It is apparent that the present invention is not limited thereto and can be configured in various forms by those skilled in the art.

The user terminal (110, 120) is a user terminal 1 (110), such as a desktop, laptop, etc., which can be connected to the Internet, and a user terminal (2) such as a cellular phone, PCS, PDA, UMPC, PMP or electronic dictionary capable of wireless Internet access ( 120) refers to a terminal used by a user or a copyright holder who accesses the wired / wireless internet to register, delete, modify or receive additional information services such as advertisement statistics and advertisement revenue.

In particular, the user terminal 1 (110) is an internet terminal such as a desktop or a laptop that can be connected to the Internet. The user terminal (or copyright holder) who has access to the Internet directly creates media using text, images, video, flash, voice, or sound. Register the contents to the media content server 500 or the media content registered in the media content server 500 to a personal homepage such as a mini homepage or a blog provided by the media content server 500 or the home page server 400. Provide for registration (or linking).

In this case, the media content server 500 is preferably an Internet web server providing various services through the Internet. When a copyright holder registers media content, the media content server 500 assigns a unique identification number (eg, a UID) to the media content. Will be stored in the database.

In addition, the user terminal 2 (120) is a wireless Internet terminal including a cellular phone, a PCS, a PDA, a UMPC, a PMP, or an electronic dictionary capable of wireless Internet access, and a user (or copyright holder) accessing the wireless Internet may receive text, Register the media content produced by the image, video, flash, voice or sound directly to the media content server 500, or register the media content registered in the media content server 500 to the media content server 500 or Provides to register (or link) to a personal homepage, such as mini homepage, blog provided by the homepage server 400.

In this case, the media content server 500 is preferably a wireless Internet swap server (or mobile server) that provides a variety of services over the wireless Internet, and if the copyright holder registers the media content, a unique identification number ( Yes, UID) will be allocated and stored in the database.

The advertiser terminal (210, 220) is an advertiser terminal 1 (210), such as a desktop, laptop, etc. that can be connected to the Internet, and an advertiser terminal (2) such as a cellular phone, PCS, PDA, UMPC, PMP or electronic dictionary capable of wireless Internet access ( A terminal used for an advertiser accessing a wired / wireless internet to receive additional information services such as advertisement bidding, advertisement deletion, advertisement modification or advertisement statistics on the media content registered in the media content server 500. Say.

In particular, when the advertiser terminal 210, 220 accesses the media content server 500 through the wired / wireless internet and requests member authentication, at least one or more media contents registered by the copyright holder from the media content server 500. And the advertisement bidding interface, and the advertiser terminal 210 or 220 receives the advertisement bidding information about the media content to be advertised through the advertisement bidding interface from the advertiser, and receives the input advertisement bidding information from the media content server ( 500).

In this case, the advertisement bidding interface requests the advertiser for information necessary for the advertisement bidding. When the advertisement bidding interface is selected,

Ad location information to select one or more of the up, down, left, right or overlay position for the media content to be advertised, and CPC (Cost-Per-Click, exposure to the exposure) And pay-as-you-go ads based on clicks) to provide CPC advertising bidding menu for entering advertisement bidding information, or to input CPM (Cost-Per-Mill). CPM ad bid menu will be further provided,

In the CPC advertisement bidding menu or the CPM advertisement bidding menu, an advertisement bidding statistics providing information such as a bid menu, an advertisement exposure, or an advertisement click provided to select one of a minimum bid, a maximum bid, an immediate purchase price and a joint purchase price Menu, an advertisement registration menu indicating that one or more of text, image, video, flash, voice, or sound that can be registered in the media content to be advertised, text, image, video, flash, and voice that an advertiser wants to register and advertise Alternatively, the advertiser's advertisement information menu for uploading advertisement information produced by any one or more of sound, or the advertiser's information menu for inputting the advertiser's personal information, address information, contact information, and advertising expense withdrawal account, etc. It will be provided further including.

The advertiser terminal 200 bids the entered information when an advertisement location, CPC advertisement, CPM advertisement, bid, advertisement information, advertiser information, etc. are input from the advertiser who wants to bid on the advertisement through the advertisement bidding interface as described above. It generates the information and transmits it to the media content server 500.

Since the wired and wireless Internet 300 uses the conventional Internet-based technology and the wireless Internet-based technology, detailed descriptions that do not meet the object of the present invention will be omitted.

The homepage server 400 is a server of a service company that operates a portal site such as Yahoo, Naver, Daum, Nate, etc., which services a personal homepage such as at least one mini homepage, a blog, or a user by opening a personal homepage. As a terminal including a user's desktop or laptop,

Provides a personal home page to the user to register (or link) the media content of the copyright holder produced using at least one or more of text, image, video, flash, voice or sound.

In particular, the homepage server 400 is configured to further include a web server serving through the Internet, or a swap server (or mobile server) serving through the wireless Internet.

The media content server 500 is a server of a service company such as YouTube, sound sea, etc. that registers and services media contents of a copyright holder made using at least one of text, image, video, flash, voice, or sound. It further comprises a web server to serve through, or a swap server (or mobile server) to serve through the wireless Internet.

The media content server 500 registers media content directly produced by using text, images, video, flash, voice, or sound from a user (or copyright holder) accessing the wired or wireless Internet through the user terminals 110 and 120. In addition, it provides an interface to register (or link) the registered media content to a personal homepage such as a user's mini homepage or blog provided by the media content server 500 or the homepage server 400.

In this case, the media content server 500 assigns a unique identification number (eg, a UID) to each media content in the process of registering the media content, and stores the same in the database. The unique identification number matches the advertisement information of the advertiser. Will be used.

In particular, the media content server 500 performs member authentication according to a request of an advertiser terminal connected through the wired / wireless internet, and at least one or more media contents and advertisements registered with the advertiser terminal 210 or 220 of the authenticated member. A bidding interface is provided and advertisement auction information is received from the advertiser's terminals 210 and 220 for receiving advertisement bidding information about media content to be advertised.

In addition, after storing the advertisement bidding information of the advertiser bidding through the advertising auction in the database, matching (or linking) the advertisement information of the advertiser stored in the database and the unique identification number of the media content together and store in the database By re-registration, the mobile terminal performs a function of serving at least one media content and an advertisement bidding interface which are re-registered to a user (user, copyright holder or advertiser) accessing the media content server 500 through the wired / wireless internet.

As shown in FIG. 2, the media content server 500 includes a control unit 510, a media content management unit 520, a media content D / B 530, an advertisement bidding unit 540, and an advertiser D / B 550. Advertisement management unit 560, member D / B (570), communication unit 580 may be configured to further include,

The control unit 510 assigns and stores a unique identification number to the media content of the copyright holder, performs member authentication according to a request of an advertiser terminal connected through the wired / wireless internet, and an advertiser terminal 210 or 220 of an authenticated member. Provides at least one media content and an advertisement bidding interface, receives advertisement bidding information on the media content to be advertised from the advertiser terminal (210, 220), performs an advertising auction, and displays the advertisement information of the After re-registering by matching the unique identification number of the content in the database, the overall function is controlled to serve the re-registered media content to the accessor accessing the Internet or the wireless Internet.

The media content management unit 520 assigns a unique identification number to media content registered by an accessor (user or copyright holder) connected through the wired / wireless internet, and stores it in media content D / B. The advertiser is controlled by the controller. At least one media content is transmitted to the terminals 210 and 220.

The media content D / B 530 stores media content and a unique identification number registered by an accessor (user or copyright holder) connected through a wired or wireless internet under the control of the media content management unit 520, or the advertisement management unit. Under the control of 560, the function stores and provides the unique identification number of the media content re-registered by the advertiser and the advertisement information of the advertiser.

The advertisement bidding unit 540 transmits an advertisement bidding interface to advertiser terminals 210 and 220 connected through the wired / wireless internet, and receives advertisement location information, CPC advertisement bidding information, and CPM advertisements from the advertiser terminals 210 and 220. Receiving bidding information including bidding information, bidding information, advertiser's advertisement information or advertiser information, CPC ad auction or CPM ad auction according to the advertisement location information is performed, and the highest bid or immediate purchase is intended to advertise to the advertiser. The successful bidding of the media content is performed, and the advertisement bidding information of the successful advertiser is stored and managed in the advertiser D / B 550.

The advertiser D / B 550 stores the advertisement bidding information that has been won by the advertisement bidding unit 540, in particular the advertisement information of the advertiser produced by text, image, video, flash, voice or sound, and the advertiser's Stores and provides advertiser information such as personal information, address information, contact information, advertising costs, and advertiser account information.

The advertisement manager 560 matches the advertisement information of the advertiser with the unique identification number of the media content that has been bid by the advertisement bidding unit 540 and re-registered by the advertiser, and stores the advertisement information in the media content D / B 530. The re-registered media contents will be provided to register (or link) to the user's personal homepage such as mini homepage and blog.

In addition, when the media content registered on the user's personal home page is executed, the advertiser's advertisement information matching the unique identification number of the media content is transmitted to the user's personal home page and exposed, and the copyright holder information and advertiser information of the exposed media content. , After generating advertisement exposure information including one or more of advertisement exposure time, advertisement click information, personal homepage manager information, and personal homepage visitor information, and withdrawing (or withdrawing) the advertiser's advertising expenses from the advertiser's account, Media content server administrator, personal home page manager or personal home page accessor settles the advertising costs or accumulates advertising points and stored in the member D / B (570).

The member D / B 570 is a personal homepage manager registered as a member of the media content server 500, an accessor or a copyright holder who directly creates and registers the contents of a media, such as ID, password, personal information, address information, contact information, virtual account, and the like. Stores member information, and stores and provides advertisement cost or advertisement point information of a copyright holder, a personal homepage manager or a visitor generated under the control of the advertisement manager 560.

The communication unit 580 provides a communication interface for smooth wired and wireless Internet communication with the user terminals 110 and 120, the advertiser terminals 210 and 220, and the homepage server 400.

Hereinafter, an operation principle and an advertisement bidding method of the direct advertisement bidding system using the media content as described above will be described in more detail with reference to the accompanying drawings.

3 is a flowchart illustrating a direct advertisement bidding method using media content according to another exemplary embodiment of the present invention. 5 is a diagram illustrating various forms of an advertisement bidding interface provided by a media content server according to an embodiment of the present invention. FIG. 6 is a diagram illustrating another type of advertisement bidding interface provided by a media content server according to an embodiment of the present invention. FIG. 7 is a reference diagram illustrating advertisement location information for merging advertisement information of an advertiser with respect to media content according to an embodiment of the present invention. 8 is a reference diagram illustrating a form in which various types of advertisement information are exposed according to an advertisement position when media content is played according to an embodiment of the present invention.

Referring to Figures 3, 5 to 8 more specifically,

When the advertiser terminal (210, 220) is connected to the media content server 500 through the wired and wireless Internet and the advertiser enters the member information (S301),

The media content server 500 receives member information input and performs member authentication. If the member is not a member (S303), the member registration procedure is performed (S305).

If it is a member (S303), the advertiser terminal 210, 220 transmits the advertisement bidding interface for generating advertisement bidding information together with at least one or more media content registered by the copyright holder.

That is, when the media content and the advertisement bidding interface are connected through the Internet to the advertiser terminal 1 210 such as the desktop, the media content list and the advertisement bidding interface 51 are provided by merging as shown in FIG. 5A. As shown in FIG. 5B, when the media content selected by the advertiser is played, the advertisement bidding interface 52 may be merged and provided, and as shown in FIG. 6A, a dedicated view such as an ActiveX and a flash that plays the media content may be provided. In addition, the advertisement bidding interface 61 may be provided.

Alternatively, as shown in FIG. 6B, when the advertiser terminal 2 220 such as a cellular phone is connected through the wireless Internet, an advertisement bidding interface 62 is provided along with a dedicated view such as an ActiveX or a flash that plays media content. In particular, in the case of the advertiser terminal 2 (220) such as a cellular phone, it may also provide an advertisement bidding interface by pressing a specific key (S307).

Of course, it is obvious that the advertisement bidding interface of the present invention may be provided in various forms by those skilled in the art without being limited to the above.

When the advertiser selects the media content provided through the advertiser terminals 210 and 220 and clicks the advertisement bidding interface to participate in the advertisement bidding (S309),

The advertisement bidding interface requests input of various information required for advertisement bidding through the advertiser terminals 210 and 220.

That is, the advertiser may place advertisements such as up, down, left, and right for the media content to be bid as shown in FIG. 7A through the advertisement bidding interface, or media content to be bid as shown in FIG. 7B. If you select any one of the specific location information to overlay the advertising information on, whether to make a CPC (cost-per-click, pay-per-click advertising based on the ad exposure and click) according to the advertising location, CPM (Cost -Per-Mill will ask for a bid to advertise.

According to the request, the advertiser may bid information of any one of the minimum bid, the highest bid, the immediate buy or the co-purchase price required for CPC advertising bidding or CPM advertising bidding, and the text and image for advertising the advertisement location of the media content. When the advertiser's advertisement information produced by any one of video, flash, voice, or sound is inputted, or advertiser information such as personal information, address information, contact information, and advertisement cost withdrawal account of the advertiser, the advertisement bidding interface is provided with advertisement bidding information. Generated and transmitted to the media content server 500 (S311).

The media content server 500 auctions the media content to be advertised to the advertiser bids at the highest bid or immediate purchase price by performing a CPC ad auction or a CPM ad auction according to the advertisement location using a bid among the received ad bid information. The advertisement information of the advertiser and the advertiser information among the received advertisement bidding information are stored in the advertiser D / B 550 (S313).

The media content server 500 matches (or links) the advertisement information storage path of the advertiser stored in the advertiser D / B 550 with the unique identification number of the media content to be advertised by the media content D / B ( In step 530 it is stored and re-registered (S315).

For example, the matching (or linking) is possible by linking a storage path of the advertiser D / B 550 in which the advertisement information of the advertiser is stored in a unique identification number (eg, UID) assigned to the media content. It is apparent that the present invention is not limited thereto and can be merged in various forms by those skilled in the art.

Through the above process, the advertisement information of the advertiser is merged and stored in the media content D / B 530 and re-registered, the user (or personal homepage) accessing the media content server 500 through the wired or wireless Internet. Administrators), copyright holders or accessors (or visitors), etc.

When the re-registered media content is played, the advertisement information of the advertiser stored in the advertiser D / B 550 is transmitted using the unique identification number of the media content, and the advertisement information of the advertiser is shown in FIG. 8. Various forms of media content that are played together (e.g., when connected via the Internet (81: video ads, 82: text ads), when connected via wireless internet (83: overlay ads, 84: video ads)) The reproduced and exposed (S317).

As described above, the advertiser can directly participate in the ad bid for the media content of the copyright holder produced by the text, image, video, flash, voice, or sound provided by the media content server 500 through the advertiser terminals 210 and 220. There is,

In addition, advertisers can directly select and expose various types of advertisement information produced by text, images, videos, flashes, voices, or sounds, or specific positions to overlay or overlay the media contents. It can maximize the advertising effect.

Hereinafter, a method of registering and re-registering the media contents of the re-registered copyright holder on the personal homepage and calculating the advertisement cost of the advertiser to the copyright holder, the homepage manager, and the accessor will be described in more detail.

4 is a flowchart illustrating a process of exposing media content in which advertisement information is merged through a personal homepage and calculating an advertisement cost according to an embodiment of the present invention. 8 is a reference diagram illustrating a form in which various types of advertisement information are exposed according to an advertisement position when media content is played according to an embodiment of the present invention. 9 is a reference diagram illustrating an interface provided for registering (or linking) media content to a personal homepage according to an embodiment of the present invention.

Referring to Figures 4, 8 to 9 in more detail,

First, a user (or a personal homepage manager) accesses the media content server 500 through the user terminals 110 and 120, and then shows media contents of the copyright holder provided by the media content server 500 as shown in FIG. After copying the link source through the personal blog, mini homepage embedded or dedicated player, and paste into a specific location of the personal home page, such as mini homepage, blog provided by the media content server 500 or the homepage server 400 This allows registration (or link).

In this case, the user (or personal homepage manager) must access the media content server 500 to receive a predetermined advertising cost or advertisement point, enter personal information, address, contact number, virtual account, etc. and then register as a member. do.

After the media content is registered on the user's personal home page through the above process, when the accessor (or visitor) accesses the user's personal home page (S402),

Registered media content of the user's personal homepage is a dedicated view such as ActiveX or Flash to request and receive the media content to the media content server 500 according to the registration (or link) information to automatically play (S404),

In this case, the media content server 500 checks the unique identification number of the media content, and the advertiser D / B 550 searches and extracts the advertisement information of the advertiser matching the unique identification number of the media content. It is provided to the user's personal home page with the advertisement information is exposed (S406),

In this case, the visitor (or visitor) should access the media content server 500 to receive a predetermined advertisement cost or advertisement point, and then register as a member after inputting personal information, address, contact information, virtual account, and the like. .

The advertisement information of the advertiser is displayed in various forms (eg, as shown in Figs. 8A and 8B) connected to the Internet at various positions of the media content played as shown in Fig. 8 (81: video advertisement, 82: text advertisement). As shown in FIG. 8C, when the user is connected to the wireless Internet (83: overlay advertisement, 84: video advertisement), the playback and exposure are performed (S408).

In addition, when the advertisement contents are exposed as shown in FIG. 8 while the media contents registered on the user's personal home page are played, the media content server 500 exposes the media contents using the unique identification number of the media contents. Ad exposure information such as copyright information, advertiser information, advertisement exposure time, advertisement click information, user information (or personal homepage manager information), and personal homepage visitor information for media content D / B 530, advertiser D / B 550 or the member D / B (570) to generate and search (S410).

The advertisement exposure information generated in the above process is used to settle the advertisement cost.

If the exposed advertisement information is a CPM (cost-per-mill) advertisement according to an advertisement position, the media content server 500 withdraws the advertisement cost from the advertiser's account using the advertiser information. (Or withdrawal), the advertising costs are settled at the ratio set by the copyright holder and the media content server manager according to the advertisement exposure time, and the advertising points are also accumulated to the user (or the personal homepage manager) and the personal homepage visitor according to the set ratio. (S412).

If the exposed advertisement information is CPC (cost-per-click), and the visitor (or visitor) clicks on the exposed advertisement information (S414),

The media content server 500 withdraws (or withdraws) the advertising cost from the account of the advertiser using the advertiser information, and the advertising cost at a ratio determined to the copyright holder and the media content server manager according to the advertisement exposure time and the advertisement click information. It will be settled, and will also earn advertising points in accordance with a predetermined ratio to the user (or personal home page manager) and personal home page accessors (S416).

The advertising points earned by the personal homepage manager or accessor are used to exchange cash or receive various content services.

As described above, when advertisement information is exposed through media content, the advertiser can reduce the advertisement cost by withdrawing (or withdrawing) the advertisement cost from the advertiser's account and paying to the copyright holder, the media content server administrator, the personal homepage manager or the visitor. It will also benefit other users.

Although one preferred embodiment of the present invention has been described above, it is clear that the present invention may use various changes, modifications, and equivalents, and may be applied in the same manner by appropriately modifying the embodiment. Accordingly, the above description does not limit the scope of the invention as defined by the limitations of the following claims.

1 is a view schematically showing the overall configuration of a direct advertisement bidding system using media content according to an embodiment of the present invention.

2 is a block diagram illustrating a detailed block configuration of a media content server according to an embodiment of the present invention.

3 is a flowchart illustrating a direct advertisement bidding method using media content according to another exemplary embodiment of the present invention.

4 is a flowchart illustrating a process of exposing media content in which advertisement information is merged through a personal homepage and calculating an advertisement cost according to an embodiment of the present invention.

5 is a diagram illustrating various forms of an advertisement bidding interface provided by a media content server according to an embodiment of the present invention.

FIG. 6 is a diagram illustrating another type of advertisement bidding interface provided by a media content server according to an embodiment of the present invention. FIG.

7 is a reference diagram illustrating advertisement location information for merging advertisement information of an advertiser with respect to media content according to an embodiment of the present invention.

8 is a reference diagram illustrating a form in which various types of advertisement information are exposed according to an advertisement position when media content is played according to an embodiment of the present invention.

9 is a reference diagram illustrating an interface provided for registering (or linking) media content to a personal homepage according to an embodiment of the present invention.

*** Explanation of symbols for the main parts of the drawing ***

100: user terminal

110: user terminal 1, such as a desktop, notebook computer with Internet access

120: User terminal 2, such as a cellular phone, PDA, UMPC with wireless Internet access

200: advertiser terminal

210: User terminal 1 of the desktop, laptop, etc. with internet access

220: User terminal 2 such as cellular phone, PDA, UMPC with wireless internet access

300: wired and wireless Internet

400: Homepage server providing personal homepage service such as mini homepage and blog

500: media content server 510: control unit

520: Media content management unit 530: Media content D / B

540: advertising bidding unit 550: advertiser D / B

560: advertising management unit 570: member D / B

580: communication unit

Claims (16)

A method of bidding advertisements for media contents of a copyright holder registered in a media content server using a system including a media content server and an advertiser terminal connected to a wired or wireless internet, (a) the media content server receiving member information from an advertiser terminal connected through a wired / wireless internet to perform member authentication, and providing at least one media content and an advertisement bidding interface to an advertiser terminal of an authenticated member; (b) the advertiser terminal transmitting the input advertisement bid information to the media content server when the media content to be selected is selected and advertisement bid information is input through the advertisement bidding interface; And (c) the media content server performing an ad auction with the received advertisement bidding information, merging the advertisement information of the successful bidder with the media contents, storing the information in a database, and re-registering the advertisement; Direct advertisement bidding method using media content comprising a. The method of claim 1, wherein the media content Direct advertisement bidding method using a media content, characterized in that the produced by including any one or more of the text, image, video, flash, voice or sound is assigned with a unique identification number. The method of claim 1, wherein the advertisement bidding interface is Provided in the form of text, images or banners in the search results of media content, or in the form of text, images or banners when the media content is played by a dedicated view such as ActiveX or Flash in a web browser. Direct advertisement bidding method using media content, characterized in that provided. The method of claim 1, wherein the advertisement bidding interface is Cost-per-click (CPC) advertisement bidding menu or CPM according to advertisement location information including at least one of up, down, left, right, or specific positions to overlay the media content Cost-per-mill direct advertising bidding method using media content, characterized in that it further comprises an advertisement bidding menu. The method of claim 4, wherein the CPC advertisement bidding menu or CPM advertisement bidding menu Bid menu with minimum bid, highest bid, immediate or joint purchase price, bidding menu, ad text menu, registerable text, image, video, flash, voice or sound, menu for registration, text, image, Direct advertisement bidding method using the media content, characterized in that it further comprises any one or more of the advertiser's advertising information menu, or the advertiser's information menu including personal information, account information produced by video, flash, voice or sound. The method of claim 1, wherein the advertisement bidding information Direct ad bidding method using media content, characterized in that it further comprises any one or more of ad location information, CPC advertising bidding information, CPM advertising bidding information, bidding information, advertiser advertising information or advertiser information. The method according to claim 1, (e) When the media content re-registered in the media content server is exposed on the personal home page, the media content server uses the unique identification number of the media content to provide copyright holder information, advertiser information, advertisement exposure time, advertisement click information, and personal information. Create advertisement exposure information including at least one of homepage administrator information and personal homepage visitor information, and withdraw (or withdraw) the advertising expenses from the advertiser's account to the copyright holder, media content server administrator, personal homepage administrator or personal homepage visitor. Calculating an advertising fee for the; Direct advertisement bidding method using the media content further comprises. The method of claim 1, wherein step (c) (c-1) receiving, by the media content server, advertisement bidding information including advertisement location information, CPC advertisement bidding information, CPM advertisement bidding information, bidding information, advertiser advertisement information or advertiser information from an advertiser terminal; (c-2) CPC advertising auction or CPM advertising auction based on the advertisement location information, using the bid information among the advertisement bid information received by the media content server, the media content that the highest bidder or immediate purchase intends to advertise to the advertiser Winning a successful bid and storing the successful bidder's advertisement information and advertiser information in a database; (c-3) the media content server matching (or linking) the advertisement information of the advertiser, which has been won according to the unique identification number of the successful media content and the advertisement position of the media content, is stored in a database, and re-registered ; And (c-4) the media content server providing at least one media content re-registered in a database to an accessor connected through a wired or wireless Internet; Direct advertisement bidding method using the media content further comprises. The method according to claim 6 or 8, wherein the advertisement location information is Direct advertisement bidding method using the media content, characterized in that it comprises at least one of the upper, lower, left, right position of the media content, or a specific position that can overlay the media content being played. The method according to claim 6 or 8, wherein the CPC advertising bidding information or CPM advertising bidding information is Bids that include the minimum bid, highest bid, immediate or co-purchase prices, advertisers' advertising information created with text, images, video, flash, voice or sound, or personal or account information Direct advertisement bidding method using the media content, characterized in that it further comprises any one or more of the information. In the system for bidding advertisements for the media content of the copyright holder registered in the media content server via wired and wireless Internet, Access the media content server through a wired / wireless internet to request membership authentication, receive at least one media content and an advertisement bidding interface from the media content server, and input advertisement bidding information on media content through the advertisement bidding interface. An advertiser terminal capable of receiving an internet connection or a wireless internet connection to receive the media content server; And Perform member authentication according to a request of an advertiser terminal connected through the wired / wireless internet, provide at least one media content and an advertisement bidding interface to an advertiser terminal of an authenticated member, and advertisement bid information of the media content from the advertiser terminal. Receives an advertisement auction, and matches (or links) the advertising information of the winning advertisers with the unique identification number of the media content and store it in the database to re-register and then re-registered to the accessor accessing the Internet or wireless Internet A media content server serving content; Direct advertisement bidding system using a media content comprising a. The method of claim 11, wherein the advertiser terminal Direct advertisement bidding system using media content, characterized in that at least any one of the desktop, notebook, UMPC, PDA, cell phone, PCS phone, PMP or electronic dictionary capable of Internet or wireless Internet connection. The method of claim 11, wherein the media content server Internet web that provides services to users who access the media content server after storing and storing a unique identification number in the media contents of the copyright holder made using at least one of text, image, video, flash, voice or sound. Direct advertisement bidding system using the media content, characterized in that it further comprises a server or a wireless Internet swap server. The method of claim 11, wherein the media content server A unique identification number is assigned and stored to the registered media content, and the member authentication is performed at the request of the advertiser terminal accessed through the wired / wireless internet, and the at least one media content and the advertisement bidding interface are used as the advertiser terminal of the authenticated member. After receiving the advertisement bidding information on the media content from the advertiser terminal to perform an advertising auction, and match (or link) the advertising information of the successful advertiser with the unique identification number of the media content and store in the database to register again Control unit for controlling the overall function to service the re-registered media content to the accessor connected to the Internet or wireless Internet, and to calculate the advertising costs according to the advertisement exposure; The media content D / B is stored in the media content D / B, the media content registered by the copyright holder accessed through the wired / wireless internet or re-registered by the advertiser, and the advertisement information storage path of the advertiser matching the unique identification number or unique identification number of the media content. A media content management unit for managing and transmitting at least one media content to the advertiser terminal; Media content D / D that stores and provides media content registered by a copyright holder connected through the wired / wireless internet or re-registered by an advertiser, an advertisement information storage path of an advertiser matching the unique identification number or unique identification number of the media content. B; Advertisement bidding interface is transmitted to the advertiser terminal connected through the wired / wireless internet, and the advertisement bidding includes advertisement location information, CPC advertisement bidding information, CPM advertisement bidding information, bidding information, advertisement information of the advertiser or advertiser information from the advertiser terminal. Receive the information, perform CPC advertising auction or CPM advertising auction according to the advertisement location information, and the highest bidder or immediate purchase bid the media content that the advertiser wants to advertise, and then the advertiser's bid information of the successful bidder is sent to advertiser D / B. Ad bidding unit for storing and managing; An advertiser D / B for storing and providing CPC advertisement bidding information, CPM advertisement bidding information, bidding information, advertisement information of the advertiser, or advertiser information, which has been won by the advertisement bidding unit; And Matching (or linking) the advertisement information of the advertiser bid by the advertisement bidding unit with the unique identification number of the media content, storing it in the media content D / B, re-registering, and reregistering the media content is registered and executed on the personal homepage. When the media information is provided, the advertisement information of the advertiser is provided to the personal homepage by using the unique identification number of the media content, and also any one of copyright information, advertiser information, advertisement exposure time, advertisement click information, personal homepage manager information, and personal homepage visitor information. An advertisement management unit for generating advertisement exposure information including the above and withdrawing (or withdrawing) the advertisement cost from the advertiser's account to calculate the advertisement cost for the copyright holder, the media content server manager, the personal home page manager or the personal home page accessor; Direct advertisement bidding system using the media content further comprises. The method according to claim 11 or 14, wherein the advertisement bidding interface is Direct advertisement bidding using media content further comprising a CPC advertisement bidding menu or a CPM advertisement bidding menu according to the advertisement location information including at least one of up, down, left, right or overlay positions for the media contents. system. The method of claim 15, wherein the CPC advertisement bidding menu or CPM advertisement bidding menu Bid menu with minimum bid, highest bid, immediate or joint purchase price, bidding menu, ad text menu, registerable text, image, video, flash, voice or sound, menu to register, text, image, video to register Direct advertising bidding system using media content, characterized in that it further comprises any one or more of the advertiser's advertising information menu, or the personal information, account information including the account information produced by flash, voice or sound.

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