KR100555434B1 - Method and System of Making and Delivering Advertising Bill in Small Amount - Google Patents

Abstract

The present invention relates to a method and system for producing and distributing a flyer advertisement integrating online and offline. When a request for creating a leaflet advertisement is input from the advertiser system, a plurality of stored flyer advertisement design information is called to the advertiser system. Shear design transmission step of transmitting; A flyer advertisement printing step of requesting the printing company system to print a flyer advertisement by inserting the advertisement contents into the selected flyer advertisement design when a selection signal for a specific flyer advertisement design and advertisement contents to be included in the flyer advertisement are input; A flyer advertisement distribution step of requesting distribution of the flyer advertisement when the printed flyer advertisement is delivered to the distribution management station system; If the information on the distribution result from the distribution responsible station system is input, the advertisement cost payment step of storing the information, the payment of the leaflet production and distribution costs; includes.

According to the present invention, small and medium-sized businesses or individual operators can easily order, produce, and distribute flyer flyers on the Internet, and accurately and quickly grasp the details of the order, production, and distribution of flyer advertisements to calculate accurate advertising costs. Make it possible.

Flyer advertisement, Internet, newspaper, flyer advertisement design, flyer advertisement printing, flyer advertisement distribution

Description

Method and System for Making and Distributing Flyer Advertisement Integrating Online and Offline {Method and System of Making and Delivering Advertising Bill in Small Amount}

1 is a block diagram showing a conventional shear advertisement production system.

Figure 2 is a block diagram showing the connection of the flyer advertising production and distribution system integrated online and offline according to an embodiment of the present invention.

Figure 3 is a block diagram showing the configuration of a flyer advertising production and distribution system integrated online and offline according to an embodiment of the present invention.

Figure 4 is a flow chart showing the flow of a method for producing and distributing flyer advertising integrating online and offline according to an embodiment of the present invention according to another embodiment of the present invention.

Figures 5a to 5j is a block diagram showing the operation screen of the flyer advertising production and distribution method of integration of online and offline according to an embodiment of the present invention according to another embodiment of the present invention.

The present invention is a method and system for producing and distributing a flyer advertisement integrating online and offline, and more specifically, presenting an advertisement design list to a company that wants to produce a flyer advertisement through the Internet, and inserting advertisement contents into a selected advertisement design. The present invention relates to a method and system for producing and distributing flyer advertisements, which integrates online and offline, which produce and distribute flyer advertisements through distribution bureaus, and pay according to the distribution quantity.

The flyer advertisements that are included in newspapers and delivered to each household are more effective than other competitive media such as TVs and radios, and have a high influence on purchasing decision making when consumers purchase products at department stores or discount stores. Or small business owners are the preferred media.

Flyer advertisements are especially useful for small companies' sales, discounts, or opening of small shops.

The actual contact frequency of flyer advertisements is 80% by distributors such as department stores, discount stores, construction companies such as pre-sale, and academies such as entrance exams and moisturizing, and 20% by regional flyers such as restaurants, sports centers, and clothing. have.

1 is a conceptual diagram showing a conventional newspaper flyer advertisement production and distribution system.

In order to promote a business opening or relocation, a sale or price event, an event, etc., in order to insert a leaflet advertisement into a newspaper, first, a newspaper company 20 to insert a leaflet advertisement is selected.

The advertising company 10 that selects a newspaper company selects a printing company 30 to design and print a leaflet advertisement. In this case, the advertisement design may be purchased from a separate flyer planner 40 in charge of the design of the flyer advertisement and provided to the print company 30.

Receiving a printed leaflet advertising from the printing company 30 and handed to the distribution bureau 50, the flyer advertisement is distributed to each subscriber at the time of newspaper delivery.

That is, the advertisement company 10 intends to promote the company is in contact with the printing company 30, the flyer planning company 40, the distribution bureau 50 separately contracts, it is possible to distribute the flyer advertising.

Despite the high advertising effect of leaflet advertising, all leaflet advertisements such as distrust of the number of copies of newspapers that are distributed with leaflet advertisements, lack of information on leaflet planning and production, and unstandardized price system of each leaflet advertisement maker. Due to the unconfirmed and distrusted process, the flyer advertisement is not used any more.

In addition, small and medium-sized companies that use current flyer advertisements are also constrained by the use of flyer advertisements due to the uncertainty of distribution of flyer advertisements and inconvenience of payment.

In order to solve such inconvenience, a method of selecting and printing a leaflet design using the Internet is disclosed in Patent Application No. 2000-10222 (Advertising Leaflet Production System Using the Internet).

However, the citation technology suggests only the technology related to the design and printing of leaflets using the Internet, and there is still no suggestion on how to eliminate the distrust of the advertiser by confirming the distribution of the leaflet which is one of the major complaints of the advertiser. I can't.

In addition, advertisers cannot provide an integrated flyer advertisement processing system that can receive one-stop service from ordering, production, distribution confirmation and payment of advertisement through the Internet.

The present invention has been made to solve the above-described problems, the present invention simply selects the advertisement design via the Internet and enters the advertisement content, produce a flyer advertisement and deliver it to the distribution station of the newspaper company, and then distribute it The purpose of the present invention is to provide a method and system for producing and distributing flyer advertisements integrating online and offline.

In addition, an object of the present invention is to save a large number of designs for the flyer advertisement and to be able to easily select, thereby reducing the cost of advertising design planning of the advertising company.

In addition, the present invention aims to remove the distrust in the distribution of the flyer by allowing the advertiser to accurately identify in real time about the fact that the flyer is distributed to subscribers.

The present invention for solving the above problems, as a method for producing and distributing a flyer advertisement integrated with online and offline, when a request for creating a leaflet advertisement from the advertiser company system, by calling a plurality of stored flyer advertisement design information; Shear design transmission step for transmitting to the advertiser company system; A flyer advertisement printing step of requesting the printing company system to print a flyer advertisement by inserting the advertisement contents into the selected flyer advertisement design when a selection signal for a specific flyer advertisement design and advertisement contents to be included in the flyer advertisement are input; A flyer advertisement distribution step of requesting distribution of the flyer advertisement when the printed flyer advertisement is delivered to the distribution management station system; If the information on the distribution result from the distribution responsible station system is input, the advertisement cost payment step of storing the information, the payment of the leaflet production and distribution costs; includes.

In this case, the advertisement design information is stored in advance in the advertisement design sample produced by the flyer advertisement production system, and the advertisement company system selects a design, and then inserts only the contents desired by the advertiser, and the advertisement contents are completed. This includes the space to be inserted and the background pattern.

Here, the information on the distribution result includes the number of distributed flyer advertisements, distribution time, distribution region, distribution date, distribution method.

Here, the advertisement cost settlement step charges the flyer advertisement production and distribution costs to the advertiser company system in proportion to the production quantity of the flyer advertisement, and pays the distribution cost to the distribution responsible station system in proportion to the distribution quantity of the flyer advertisement. Characterized in that.

Here, the flyer advertisement distribution step, the shear advertisement production system to determine the distribution of the shear advertisement in order to determine the exact distribution of the flyer advertisement or the distribution bureau system to produce the flyer advertisement in real time the fact of the distribution of the shear advertisement Characterized in that the input to the system.

Meanwhile, the shear advertisement production and distribution system integrating online and offline according to another embodiment of the present invention, when a shear advertisement order is input from the advertiser company system, creates order information and stores it in a database, and generates the produced shear advertisement. An order information management module for requesting delivery to the distribution branch office system; An advertisement information management module for generating advertisement design information into which an advertisement is to be inserted or receiving advertisement design information which has already been produced and stored in a database; A distribution result processing module for storing the information in a database when information on a distribution result is input from the distribution responsible station system; Claiming the production and distribution of flyer advertising to the advertiser company system in proportion to the production quantity of the flyer advertisement, and paying the distribution cost to the distribution responsible station system in proportion to the distribution quantity, distribution method, non-distribution area of the flyer advertisement. It includes a payment management module.

Here, the advertisement design information is produced by the flyer advertisement production system or produced by an external design planner, and includes a space and a background pattern into which advertisement contents are inserted.

In this case, the information on the distribution result includes the number of flyers distributed, subscribers in contact with the flyers, and distribution time of the flyers.

Hereinafter, with reference to the accompanying drawings will be described the present invention.

Figure 2 is a block diagram showing the connection of the flyer advertising production and distribution system (hereinafter referred to as "shearing production system") integrated online and offline according to an embodiment of the present invention, with reference to this of the shear production system 100 Describe the operation.

The leaflet production system 100 is connected to a plurality of advertiser system 200, a printer system 300, a distribution bureau system 400, a financial institution system 600 through the Internet 500, and is shown in the drawings. Although it is not available, it may be connected to a distribution system for the delivery of flyer advertisements and to a direct distribution system other than the distribution office of the newspaper company for the distribution of flyers.

Advertiser company system 200 is an operating system, such as businesses or small business owners to promote their own business, may include an advertising agency for advertising the flyers to attract advertising from a number of operators.

Generally, companies that use flyer advertisements are distribution companies such as department stores, discount stores, hypermarkets, apartment or townhouse construction companies, and academies such as entrance exams and language schools. Some of them are large companies producing and distributing more than 50,000 copies at a time, while more than 60% of the flyers are made up of small and medium-sized businesses and small business owners in the region who produce small amounts of flyer advertisements between 4,000 and 20,000 copies.

Since these small and medium-sized companies mainly operate in small areas such as East and District, the production and distribution of flyer advertisements is small.

In particular, operators such as restaurants, beauty salons, academies, etc., do business for one or three or four apartment complexes, and thus require only advertisements in a narrower range, thus utilizing the shear production system 100 of the present invention. The need is greater.

The printer company system 300 is an operating system of a company that receives a design for a leaflet advertisement and prints a leaflet advertisement according to the type, size, quantity, advertisement contents, etc. of the paper selected by the advertiser system 200.

Distribution control bureau system 400 is the operating system of the newspaper branch office for distributing the newspaper of each newspaper to subscribers. Each branch office of the newspaper company delivers the newspapers delivered to the readers of the newspaper, and operates in the form of receiving the portion of the collected newspaper zone as income of the branch office. The leaflet advertisement inserted in the newspaper is divided into the one given by the newspaper and contracted by the bureau itself, and the advertising fee for the leaflet advertisement is also divided by the newspaper and the branch.

The distribution bureau system 400 is configured to transmit information about the distribution result to the flyer production system 100 or the advertising company 200 after distributing the flyer advertisement, by using the accurate distribution result of the flyer advertisement Can be notified.

In this way, not only the distribution bureau system 400 directly transmits the distribution result, but also the leaflet production system 100 directly checks the distribution status of the leaflet advertisement or sends the leaflet to the subscriber based on the information on the subscriber to which the leaflet is distributed. You should be able to check the receipt of flyers yourself.

3 is a block diagram showing the configuration of a flyer advertisement production and distribution system integrated online and offline according to an embodiment of the present invention, with reference to this will be described the components constituting the shear production system (100).

The shear production system 100 includes a web server 102, an order information management module 104, an order information DB 106, an advertisement information management module 108, an advertisement information DB 110, a design information DB 112, Distribution result processing module 114, distribution result information DB 116, cost payment management module 118, cost information DB (120).

The web server 102 provides an interface through which the systems of other companies that access the shear production system 100 can use the shear production service, and records and stores data input through the Internet 500. It has the function of a typical web server used in an e-commerce system.

When the order information management module 104 receives a flyer advertisement order from the advertiser company system 200, the order information is created and stored, and the flyer advertisement system produced by the printer company 300 is distributed to the distribution bureau system 400. Ask for shipping.

The order information includes company information such as company name and address of the advertisement company, a product or service to be advertised, a desired region to distribute a leaflet advertisement, and the number of leaflets to be produced.

The order information DB 106 stores the order information created by the order information management module 104, and transmits data to enable the delivery and payment of the flyer advertisement using the order information.

The advertisement information management module 108 produces advertisement design information into which an advertisement is to be inserted or receives and stores advertisement design information which has already been produced. In addition, by transmitting the shape and the list of the advertisement design itself or input from the outside to the advertiser system 200, advertisers themselves can select the flyer advertising design.

The advertisement design is a design frame including a background pattern or a design, and preferably has a form that can be completed by simply filling out information such as the content of the advertisement and the company name. Also, among the numerous advertisement designs, the advertisement design having a background pattern suitable for the industry of the corresponding company is displayed first so that the advertisement effect can be enhanced, and the position of a picture or a text can be changed according to the selection of the advertisement company system 200. It is desirable to be able to.

The advertisement information DB 110 stores advertisement information created by the advertisement information management module 108. The advertisement information includes products or services to be advertised, an address or a map of a company, advertisement text, an event time and place, and other advertisement contents. Various information constituting the is included.

The design information DB 112 stores the advertisement design data produced by the advertisement information management module 108 or transmitted from the outside. The advertisement design data is preferably classified and stored according to the background of the subject of the background pattern, and thus the related advertisement designs can be easily searched and used.

The distribution result processing module 114 stores information about the distribution result from the distribution management station system 400 when it is input. That is, the newspaper branch office inserting the flyer advertisement into the newspaper and delivering it to the subscriber transmits the distribution result information for the flyer advertisement to the flyer production system 100. The distribution result information includes information on the leaflet advertisements distributed, the number of copies distributed, distribution time, and distribution region. The distribution result information plays an important role in calculating the cost of producing and distributing flyer advertisements in the future.

As such, since the distribution bureau system 400 notifies the distribution result to the leaflet production system 100 through the Internet, it is possible to easily grasp the distribution result and to calculate statistics, and to reduce distrust in the distribution of the leaflet advertisement.

In addition, since the distribution result information is stored in the flyer production system 100, it is possible to easily determine whether the flyer advertisement is received later to the subscriber, and to use it to more accurately determine the advertising effect according to the distribution of the flyer advertisement to the subscriber. It may be.

On the other hand, the distribution result information may be entered at a time after the distribution of the flyer advertisement, but may also be entered at regular intervals while the flyer advertisement is distributed.

The distribution result information DB 116 stores distribution result information created by the distribution result processing module 114.

After the distribution of the flyer advertisement is finished, the cost settlement management module 118 prepares and records the cost information according to the production and distribution of the flyer advertisement, and then generates and distributes the flyer advertisement through the financial institution system 600. To pay.

The calculation of payment costs calculates the costs associated with the production and distribution of leaflet advertisements. The amount of payment will vary depending on the type of leaflet, the type of design, and the quantity and distribution of leaflet advertisements.

In other words, billing for the production and distribution of flyer advertising to the advertiser company system 200 in proportion to the number of flyers produced, paying the flyer advertising distribution costs to the distribution bureau system 400 in proportion to the number of distribution of flyer advertising. That's the way it is.

By doing so, the advertiser company system 200 pays the amount of the flyer advertisements that he ordered and produced, and the distribution bureau system 400 can receive the distribution cost as much as the number of the flyer advertisements that he / she directly distributed. Will be.

This is possible because the information on the correct distribution result is recorded by the distribution result processing module 114.

In addition, the cost payment management module 118 pays the cost of the number of printing the flyer advertisement to the printer company system 300 that printed the flyer advertisement.

Such payment is made through a conventional financial institution system 600, and various methods of payment are presented, so a detailed description thereof will be omitted.

The cost information DB 120 stores the cost information created by the cost settlement management module 118 and transmits the cost information to a financial institution for payment.

4 is a flow chart illustrating a flow of a method for producing and distributing a flyer advertisement integrating online and offline according to an embodiment of the present invention according to another embodiment of the present invention, the operation of the shear production system 100 will be described with reference to this. do.

Advertiser company system 200 is connected to the leaflet production system 100 through the Internet (500) to print information such as print color, design samples, the number of leaflets, the type of paper and paper specifications and distribution area, order quantity When the request for the production and distribution of the flyer advertisement by inputting (S102), the order information management module 104 creates a quotation for the order and sends it to the advertiser system 200 (S104).

The advertisement information management module 108 calls the leaflet advertisement design data stored in the design information DB 112 to extract a design that most closely matches the advertisement information input by the advertiser company system 200, and the list of the extracted advertisement designs is thus extracted. Write and transmit the sample screen to the advertiser system 200. (S106)

When the advertiser advertisement system 200 selects a flyer advertisement design to be distributed (S108), the advertisement information management module 108 outputs a screen for inputting advertisement contents so that the advertisement system 200 can input advertisement contents. To be able.

When the advertisement company system 200 inputs advertisement contents including various information constituting the contents of the advertisement or product, service address, map, advertisement phrase, event time and place, and other advertisements to be advertised, (S110) The system 100 transmits the input advertisement contents and advertisement design data to the print company system 300 to request the printing of the flyer advertisement.

After the printing company system 300 finishes printing the flyer advertisement, the printed advertisement is delivered to the shear production system 100 using a delivery company (not shown), and the shear production system 100 is responsible for distributing it. Delivery to the bureau system 400 requests distribution of the flyer advertisement. (S114)

At this time, the shear production system 100 can eliminate the cumbersome delivery process by allowing the printing company system 300 to deliver the printed flyer advertisement directly to the distribution control station system 400, such a method is preferable. To this end, the leaflet production system 100 must determine a station to be in charge of distribution before printing of the leaflet advertisement and instructs delivery.

The distribution bureau system 400 inserts a leaflet advertisement into a newspaper during the distribution or after completing the distribution to create and transmit information on the distribution result to the leaflet production system 100, and the distribution result processing module 114 Stores this information in the distribution result information DB 116. (S116)

The distribution result information includes the number of flyer advertisements distributed, subscribers who have encountered the flyer advertisements, distribution time of the flyer advertisements, distribution region, distribution date, distribution method, and the like. Can be.

If the distribution bureau 400 finds that the distribution advertisement is not properly distributed during the distribution of the flyer advertisement or there is an error in the distribution, the distribution bureau 400 uses the flyer production system through the Internet 500 and the SMS (Short Message Service). By transmitting in real time to 100, it is possible to calculate the correct cost at the time of payment of the distribution cost.

When the distribution result information is stored, the cost settlement management module 118 prepares the cost information based on the distribution result information, stores the cost information in the cost information DB 120, and then distributes the flyer advertisement using the financial institution system 600. (S118)

The advertiser company system 200 and the printer company 300 are charged an amount calculated in proportion to the number of flyers produced, and the distribution bureau system 400 is proportional to the amount of flyers actually distributed. Pay the amount calculated.

5A to 5J are configuration diagrams illustrating a work screen of a method for producing and distributing a flyer advertisement integrating online and offline according to another embodiment of the present invention, and the flyer advertisement method will be described in detail with reference to this.

The user enters distribution information such as distribution method, distribution quantity, distribution station, distribution date, etc. together with information such as printing color, paper type, paper specification, order quantity, etc. to receive a quotation for the production of leaflet advertisement (FIG. 5A).

The user selects an advertisement design to be used for his flyer advertisement while looking at a sample of the flyer advertisement design presented by each sales field (FIG. 5b). It is desirable to display various samples that can be modified according to the printing color or paper type of the flyer advertisement. Do.

The user can modify the background of the flyer advertisement selected from the sample online (FIG. 5c). That is, the user inputs information such as business name, store advertisement, directions, and contact information to be included in the flyer advertisement and places the advertisement in the desired position. Edit the design. In addition, it is desirable to have an 'initialization' button for returning to the original sample design in order to cancel the modification of the sample design.

The user who wants to produce a leaflet advertisement using the leaflet production system 100 finally inputs information such as printing color or paper type, uploads an image, a map, or data for reference in the leaflet production, and inputs a request for work. If so, provide a final estimate for the production of leaflets (Fig. 5d).

In addition, if the user decides whether to distribute the flyer advertisement with the newspaper or directly distribute the flyer advertisement, and enter the distribution area and the distribution date, the final estimate for the distribution of the flyer advertisement is provided (Fig. 5e). In this case, it is desirable to provide a search box for searching distribution offices while looking at an address or a map.

When the user's information input is completed, the final quotation is displayed to the user together with the quotation request success message (Fig. 5f).

When the user applies for the order of the flyer advertisement according to the contents of the quotation, the order application success message including the production contents and distribution information of the flyer advertisement and the personal information of the orderer is displayed to the user (Fig. 5G).

Next, a screen for payment through credit card payment or online deposit is displayed in order to pay the cost of producing and distributing flyer advertisements. (FIG. 5H) These payment methods are merely examples and various online or offline payment methods are provided. May be introduced.

When the user pays the cost, information such as the payment history and the progress of the cost is displayed, and the user can output the receipt for the payment history selected by the user online (FIG. 5i).

When the production, delivery, or distribution of the flyer advertisement ordered by the user is completed, an inquiry service is provided to notify the current progress (Fig. 5j). It is advisable to provide detailed information so that the station can confirm online that the distribution has been completed. This can be achieved through organic links with parcel delivery, delivery companies, and distribution support offices.

Therefore, the user can now check at a glance online the progress of the flyer advertisement he ordered.

Although the shear production method and system according to the embodiments of the present invention have been described above, the scope of the present invention is not limited to the embodiments, and the range can be easily modified by those skilled in the art. Crazy

As described above, according to the method and system for producing and distributing flyer advertisements integrating online and offline according to an embodiment of the present invention, small and medium-sized businesses or individual operators can easily order, produce, and distribute flyer flyers on the Internet. By doing so, there is an effect of saving resources by minimizing the time and economic loss of flyer advertisers.

In addition, advertisers will be able to easily select and produce a leaflet advertisement of their desired design, and to produce a leaflet advertisement for a small number of subscribers to promote their business.

In addition, since the distribution results of the flyer advertisement can be quickly identified through the Internet, it is possible to increase the utilization of the flyer advertisement by removing the distrust caused by the distribution of the flyer advertisement.

Claims (8)

As a method of producing and distributing flyer advertisements using a flyer advertisement production system connected to a number of advertiser systems, printer systems, distribution bureau systems, and financial institution systems through the Internet, A flyer design transmission step of calling a plurality of stored flyer advertisement design information and transmitting the stored flyer advertisement design information to the advertiser system when a request for making a flyer advertisement is input from the advertisement company system; A flyer advertisement printing step of requesting the printing company system to print a flyer advertisement by inserting the advertisement contents into the selected flyer advertisement design when a selection signal for a specific flyer advertisement design and advertisement contents to be included in the flyer advertisement are input; When the shear ads in the print on the distribution charge station system delivery, request the deployment of the flyers, check the Distribution Status of flyers that the flyers production system in order to determine the exact distribution of the flyers or the A shear advertisement distribution step of allowing a distribution bureau system to input a fact of distribution of the shear advertisement into the shear advertisement production system in real time ; When information on the distribution result including the quantity, distribution time, distribution region, distribution date, and distribution method of the distributed flyer advertisement is inputted from the distribution bureau system, the information is stored and is proportional to the production quantity of the flyer advertisement. And billing the flyer advertising production and distribution costs to the advertising company system, the advertising cost payment step of paying the flyer production and distribution costs to the distribution responsible station system in proportion to the distribution quantity and distribution area of the flyer advertising ; , The distribution bureau system is characterized in that the operating system of the newspaper branch office for distributing newspapers delivered from each newspaper company to each subscriber, The leaflet advertisement is produced and distributed integrated flyer online and offline, characterized in that the distribution is inserted and distributed together with the newspaper delivered to the subscriber in charge of the distribution bureau system. The method of claim 1, The advertisement design information The advertisement design sample produced by the flyer advertisement production system is stored in advance, and the advertisement company system selects a design, and then inserts only the contents desired by the advertiser, and the flyer advertisement design is completed. A method for creating and distributing flyers that integrates online and offline, including glyphs. delete delete delete It is a system for producing flyer advertisements connected to a number of advertiser systems, printer systems, and distribution bureau systems through the Internet. An order information management module that, when a flyer advertisement order is input from the advertiser company system, creates order information, stores the order information in a database, and requests that the prepared flyer advertisement be delivered to the distribution management station system; An advertisement information management module for generating advertisement design information into which an advertisement is to be inserted or receiving advertisement design information which has already been produced and stored in a database; A distribution result processing module for storing the information in a database when information on a distribution result including a quantity, distribution time, distribution region, distribution date, distribution method, and the like of the distributed flyer advertisement is input from the distribution management station system; Claiming the production and distribution of flyer advertising to the advertiser company system in proportion to the production quantity of the flyer advertisement, and paying the distribution cost to the distribution responsible station system in proportion to the distribution quantity, distribution method, non-distribution area of the flyer advertisement. It includes a; payment management module, wherein the distribution bureau system is characterized in that the operating system of the newspaper branch office for distributing newspapers delivered from each newspaper company to each subscriber, The flyer advertisement production and distribution system integrated with online and offline, characterized in that the distribution is inserted and distributed together in the newspaper delivered to the subscriber in charge of the distribution bureau system. The method of claim 6, The advertisement design information A flyer advertisement production and distribution system, which is produced by the flyer advertisement production system or produced by an external design planner, and integrates online and offline, including a space and a background pattern into which advertisement contents are inserted. delete

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