JPH0991350A - Transaction processing system utilizing character multiplex and real-time communication device of the same - Google Patents

Abstract

PROBLEM TO BE SOLVED: To purchase an article, appearing in a program of TV broadcasting, FM broadcasting, etc., in real time. SOLUTION: This is the real-time communication device 2 of the transaction processing system, utilizing character multiplexing, which receives character multiplex data related to a program multiplexed with a broadcasting wave of TV broadcasting, FM broadcasting, etc., stores the character multiplex data of this program, and also transmits process data related to this program to a center 11 in real time through a pay telephone line 10, and equipped with 1st receiving and display means 3 and 6 which receive and display the character multiplex data, a character multiplex data storage means 4 which stores the character multiplex data received by the receiving and display means, a transmitting means 8 which transmits the process data and the character multiplex data together with the process data, 2nd receiving and display means 8 and 6 which receive and display received data sent in response to the data transmission of the transmitting means from the center side, and a received data storage means 4 which stores the received data.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a transaction processing system and a real-time communication device using character multiplexing, which performs transaction processing in real time by fusing broadcasting and communication, and more particularly to programs such as TV broadcasting and FM broadcasting. The present invention relates to a transaction processing system and a real-time communication device capable of performing transaction processing of products related to a program in a program such as TV and FM broadcasting in real time by multiplexing the real-time communication data.

[0002]

2. Description of the Related Art In conventional TV shopping and the like using TV broadcasting, a viewer views a product in a program such as TV shopping and, if he / she wants it, orders the product using a telephone or the like. I was going. Therefore, it is necessary to write down the telephone number of the communication center, which is the application destination, and write down the product code, which makes it impossible to perform order processing in real time. In addition, TV
For shopping and the like using broadcast waves, etc., a shopping-dedicated program is required, and even ordinary programs cannot even be shopped.

Further, recently, a transaction processing system for performing stock trading and voting for horse racing through a communication line has also been realized, which acquires necessary data from the center side through the communication line and places an order. Is also carried out via a communication line, and transaction processing is impossible unless the user arbitrarily connects to the communication line to the center. In addition, the transaction information is sent from the transaction processing center to the home-use terminal on the user side using teletext, and the user side sends purchase information from the home-use terminal to the transaction processing center on the communication side. A transaction processing system using a home use terminal for transaction processing has also been proposed (Japanese Patent Laid-Open No. 6-6008).
No. 9).

[0004]

However, as described above, in TV shopping or the like, it is necessary for the viewer to see the product in the program and to order the product using a telephone or the like if there is something he or she wants. Therefore, it is necessary to make a note of the telephone number of the communication center to which the application is made and to write down the product code, which makes it impossible to perform order processing in real time. Further, shopping or the like using a broadcast wave such as a TV requires a shopping-dedicated program, and even a normal program cannot even shop. In addition, stock transactions and voting for horse races that acquire necessary data via a communication line and place orders via the communication line will not process transactions unless the user arbitrarily connects to the center via the communication line. It was impossible.

Further, in Japanese Unexamined Patent Publication No. 6-60089, transaction information is acquired by using teletext, and an order is placed by using a communication line. The system of No. performs transaction processing irrespective of ordinary TV programs or music programs such as TV broadcasting and FM broadcasting, and real-time transactions of products related to programs appearing in TV programs or music programs. It could not be processed. The present invention has been made in view of the above-mentioned problems and the present situation, and real-time communication data necessary for shopping related to a program is character-multiplexed and transmitted on a broadcast wave such as TV and FM broadcasting, and the real-time communication data is transmitted in real time. The present invention provides a transaction processing system using character multiplex that enables real-time ordering of products and the like related to a program when received by a communication device, and a real-time communication device in the transaction processing system.

[0006]

The invention according to claim 1 is a TV set.
Video of the program on broadcast waves such as broadcasting and FM broadcasting, or
The character multiplex data matched to the music is multiplexed and transmitted, the receiving side receives and takes in the character multiplex data, and the processed data processed based on this character multiplex data is transmitted to the real-time communication center side to form a program. Transaction processing of related products is performed in real time. The invention of claim 2 receives character multiplex data related to a program multiplexed in a broadcast wave such as TV broadcast or FM broadcast, and processes the processed data based on the character multiplex data in real time through a public line. A real-time communication device in a transaction processing system using character multiplex capable of transmitting to a user, comprising: first receiving / display means for receiving and displaying the character multiplex data, and character multiplex received by the receiving / display means. A character multiplex data storage means for storing data, a transmitting means for transmitting the processed data, and a second receiving / receiving means for receiving / displaying received data transmitted in response to the data transmission of the transmitting means from the center side. It is provided with display means and reception data storage means for storing the reception data. In this real-time communication device, first, the character multiplex data multiplexed in the program is received / displayed by the first receiving / displaying means, and the character multiplex data storage means stores the character multiplex data received by the receiving / displaying means. . Then, the transmitting means transmits the processed data processed based on the character multiplex data. Receiving data is transmitted from the center side in response to this transmission, and the receiving data is stored as transaction information. In this way, orders for products and the like appearing in programs are placed in real time.

Further, in the above real-time communication device, by adding a function capable of transmitting a tone signal to the transmitting means, acoustic coupling with an existing telephone becomes possible. Further, in the above real-time communication device, an optical space transmission interface is added to the transmitting means side, and a modem control function is mounted on the telephone side, whereby automatic transmission using optical space transmission becomes possible. Further, a receiving means for receiving the character multiplex data, a storage means for storing the real-time communication data and a confirmation message, and a display means for displaying the real-time communication data and the confirmation message are required. Real-time communication becomes possible by preparing a telephone equipped with a data input means for inputting data and a transmitting means for automatically transmitting necessary data. Also, by adding a symbol or special code that allows the content of the real-time communication data (character multiplex data) to be discriminated on the broadcast station side to the beginning of each data for broadcasting, real-time communication data can be selected by the real-time communication device. Become. Further, the confirmation message can be transmitted by the real-time communication center system side having a function of transmitting a tone signal similar to the transmitting means of the real-time communication device or a data transmission function by modem control or the like.

[0008]

Embodiments of the present invention will be described below. FIG. 1 is a system configuration diagram showing the configuration of a transaction processing system using character multiplexing according to the present invention. In FIG. 1, 1 is a broadcasting station such as TV, FM, and teletext,
It is a place where a normal program and real-time communication data related to this program are multiplexed and broadcast in the form of teletext.
Reference numeral 2 denotes a real-time communication device, which is a tuner unit 3 for receiving TV, FM, teletext, etc., on which real-time communication data (text multiplex data) related to a program being broadcast is multiplexed, received data or real-time communication data. Data memory 4 for temporarily storing the data after analysis, a program memory 5 for analyzing a program for analyzing real-time communication data, a program memory 5 incorporating a control program for operating the entire system, and after analysis Display unit 6 for displaying the data and displaying an image of a TV or the like, a character input unit 7 for inputting the real-time communication transmission data (processed data) input based on the real-time communication data, and the real-time communication transmission data of the individual A data transmission interface unit (data transmission unit) 8 for transmitting Stem overall control, the analysis of real-time communication data, and a control unit (CPU) 9 for processing the DTMF signal converting such data. 10 is a public network. The public network 10 is a commonly used telephone line.

11 is a real-time communication center,
The real-time communication center 11 provides real-time communication data to the broadcasting station 1 and receives an order from a user through the public line 10 and delivers a product. 12
Is acoustic coupling from the real-time communication device 2, or
It is a telephone for receiving real-time communication transmission data of an individual through the optical space transmission connection and transmitting it to the public line 10. It should be noted that the telephone set 12 may have all of the tuner section 3 to the data transmission section 8 built-in instead of receiving the individual real-time communication transmission data from the real-time communication device 2 through acoustic coupling or optical space transmission connection. good.

Regarding acoustic coupling, the receiver 12 is applied to the real-time communication device 2 or the receiver 12 is connected from the real-time communication device 2 side.
Combine in a way that applies to. In the case of the optical space transmission connection, the telephone 12 has an optical transmission / reception function and a modem interface. The data transmitting unit 8 has a function of converting real-time communication transmission data into a tone signal (DTMF signal) and transmitting the data when acoustically transmitting data.
In the case of the optical space transmission connection, the data transmission unit 8 has an optical transmission / reception function.

Next, the structure of real-time communication data and an example thereof are shown in FIG. 2, and description will be made based thereon. 13 is
It is a selection code for selecting the real-time communication data 14. This code also indicates which real-time communication data the next data is, as well as the mark that it is real-time communication data. This requires an agreement between the broadcasting station 1 side and the real-time communication device 2. Regarding this code, the code is determined by using the empty code of JIS or Shift JIS code. Also, the real-time communication device 2 side always receives the character multiplex data and monitors this code. As a result, the necessary data is selected by the user's operation and displayed on the display or the like. Next, an example using the selection code 13 will be shown.
Is the telephone number of the real-time communication center 11.
This is a number for the real-time communication device 2 to access the real-time communication center 11 by referring to this application telephone number when placing an order. Is data indicating a product name. This indicates the manufacturer, brand, product name, model number, and the like. ~
Is a code showing the details of the product.

A flow of real-time communication transmission data in the real-time communication device 2 is shown in FIG. 3 and will be described based on it. The start of 15 indicates that the power of the real-time communication device is turned on. First, the tuner section 3 receives a teletext (16). Next, it is judged whether the data includes real-time communication information (1
7). If not included, normal teletext processing is performed (18). If included, the item of the real-time communication data is selected (19), and the selected content is stored in the data memory 4 (20). In that state, it waits for a communication operation from the user. If there is an operation, the process proceeds to interrupt processing (21), and the real-time communication data at that time is read from the data memory 4 (22). The read real-time communication data is displayed (23), and data transmission processing (27) is performed. After the interrupt processing is completed, real-time communication data is received again. DTM from the teletext data (text multiplex data) when transmitting by tone signal in the transmission processing (ordering processing) of real-time transmission data
A method of converting data into an F signal is shown in FIG. 4, and a data transmission processing flow is shown in FIG. 5 and will be described.

In FIG. 4, the character string "aB" is converted to DTMF.
The case of conversion into a signal will be described as an example. First, the character string "a
Each character code in Ba is 61a (2) for "a".
4), "B" is 42H (25), and "A" is a shift JIS code, which is a 2-byte code of 83H, 41H (26). When this is transmitted by the DTMF signal, the upper byte and the lower byte of each code are divided and transmitted. In the case of "a", 61H is divided into 6 and 1 and processed with 6 signals and 1 signals. Similarly, “B” is divided into 4 and 2 and processed. Since "a" is a full-width character, it is expressed by requiring a 2-byte code, but this is also 8, 3, 4, 1
4 signals are transmitted. In the case of a 2-byte code, the first byte code is defined within a certain range, so that the receiving process can easily determine the 2-byte code.

Reference numeral 27 indicates the start of data transmission processing. First, the user inputs product order data on the real-time communication screen and stores the order data in the data memory 4 (2
8). Real-time communication center 11
Then, the real-time communication device 2 automatically makes a call by referring to the real-time communication data (29). At this time, at the time of acoustic coupling, the real-time communication device 2 is applied to the handset of the telephone 12 (or the telephone 12 is connected to the real-time communication device 2).
Put the handset on. ) Operates, and in the case of the optical space transmission connection, data is transmitted to the telephone 12 by the optical space transmission. Then, the order data is converted into a DTMF signal for transmission, or the data is transmitted using a modem (31). After sending, the real-time communication center 11
The DTMF signal of the confirmation message is received from the device or the data is received from the modem (32) and displayed on the display or the like (33). This completes the series of data transmission processing operations.

An example of a screen for shopping during real-time communication in TV broadcasting will be described with reference to FIG. 34 is an initial screen for real-time communication. Reference numeral 35 indicates a product that can be shopped in the current image or the like. This is selected by the input device (remote control, mouse, keyboard, etc.) 7. 36 is a screen immediately after selection. Here, an example in which the clock is selected is shown. 37 is a detailed image of the watch, 38 is a product name, 39 is a price, 40 is a color, and 41 is a feature of the product. A button 42 advances to the next process. 43 is 34
Button to return to the screen. On this screen 36, the data selected by the real-time communication device based on the real-time communication data mainly sent by teletext are displayed. Reference numeral 44 is a screen for inputting purchase data such as the quantity, color, and delivery destination of a product to be shopped. Reference numeral 45 is input data. An input device is used as the input method. A button 46 advances to the next process. 47 is a button for returning to the screen 36. By selecting 46, the order processing 27
~ 31 are performed. Reference numeral 48 is a confirmation screen after the order is completed. As for this, the processes 32 to 33 of the order process are performed. Here, the DTMF from the real-time communication center 11
The signal is analyzed and the character is output to the display device. The above is an example of the display screen.

In the above-mentioned real-time communication device 1, when inputting necessary data, it is possible to interactively input data on the spot using a TV or a display such as a liquid crystal screen of the main body. For data transmission, the end of data input work is detected and the real-time communication device automatically connects to the communication center from the public line and starts transmission of necessary data (automatic transmission), or manually. The data transmission may be started. In addition, the present invention can be applied not only to shopping-only programs, but also real-time communication data is always character-multiplexed on broadcast waves of TV, FM, etc., so that various situations such as drama, commercials, and music programs can be performed. Communication such as shopping on the Internet can be provided, and viewers can watch TV, F
Real-time communication data can be acquired as if viewing M or the like.

[0017]

According to the present invention, real-time communication data is character-multiplexed on a TV, FM, etc. on the broadcast station side, and the real-time communication device of the present invention receives the data, whereby real-time transaction processing of products etc. Allows you to do what you can. This is the one used in TV or FM
A system that allows you to purchase music that is being played on the spot. In addition, from the standpoint of advertising the product, it is not only advertised using public waves, but also immediately leads to the sale of the product, which makes the product highly useful. Further, there is a merit that the viewer can immediately purchase the advertised product or the product used in the drama or the like. Since it supports not only TV broadcasting but also FM broadcasting, it has high utility value as a multimedia system in the future.

[Brief description of drawings]

FIG. 1 is a system configuration diagram showing a configuration of a transaction processing system using character multiplexing according to the present invention.

FIG. 2 is an explanatory diagram showing a configuration of real-time communication data and an example thereof in the present invention.

FIG. 3 is a flowchart showing a flow of real-time communication transmission data in the real-time communication device according to the present invention.

FIG. 4 is an explanatory diagram showing a data conversion method from teletext data (text multiplex data) to a DTMF signal in the present invention.

FIG. 5 is a flowchart showing a data transmission processing flow in the present invention.

FIG. 6 is an explanatory diagram showing an example of a screen in shopping during real-time communication by TV broadcasting according to the present invention.

[Explanation of symbols]

 1 Broadcast Station 2 Real Time Communication Device 3 Tuner Section 4 Data Memory 5 Memory 6 Display Section 7 Character Input Section 8 Data Transmission Section 9 Control Section 10 Public Network 11 Real Time Communication Center 12 Telephone

─────────────────────────────────────────────────── ─── Continuation of the front page (51) Int.Cl. ⁶ Identification code Internal reference number FI Technical indication H04N 7/035

Claims (8)

[Claims] 1. A character-multiplexed data corresponding to a video or music of a program is multiplexed and transmitted on a broadcast wave of TV broadcasting, FM broadcasting, etc., and the character-multiplexed data is received and taken in by a receiving side. A transaction processing system using character multiplexing, which is characterized in that data processed based on the character multiplex data is transmitted to a real-time communication center to perform transaction processing of products related to programs in real time. 2. Received character multiplex data relating to a program multiplexed in a broadcast wave such as TV broadcast, FM broadcast, etc., storing the character multiplex data of this program, and processing based on this character multiplex data. A real-time communication device in a transaction processing system using character multiplex capable of transmitting processed data to a center side in real time through a public line, comprising first receiving / display means for receiving and displaying the character multiplex data, Character multiplex data storage means for storing the character multiplex data received by the receiving / display means, transmitting means for transmitting the processed data, and received data transmitted from the center side in response to the data transmission of the transmitting means. Second reception to receive / display
A real-time communication device in a transaction processing system utilizing character multiplexing, comprising: a display means and a received data storage means for storing the received data. 3. The existing telephone set connected to the public line side is acoustically coupled to the transmission of the connection partner telephone number obtained by the character multiplex data or necessary data from the communication device to the public line side by acoustic coupling. And tone signal (DTMF
Signal), the real-time communication device in the transaction processing system using character multiplex according to claim 2. 4. The data transmission between the communication device and the public line side is performed by infrared optical space transmission between the communication device and the telephone with a modem interface interposed.
A real-time communication device in a transaction processing system using character multiplex according to claim 2. 5. The transaction using the character multiplex technology according to claim 2, wherein the telephone has a built-in character multiplex data reception function to enable transmission of processed data processed based on the character multiplex data. Real-time communication device in processing system. 6. The character-multiplexed data multiplexed on a broadcast wave such as a TV broadcast or an FM broadcast is character-multiplexed data matched with a video of the program or music. A transaction processing system or real-time communication device using the described character multiplex. 7. The transaction processing system using character multiplex according to claim 2, wherein the character multiplex data in which a special code for discriminating the content of the data is added to the head of each data item is received. Real-time communication device in. 8. The real time in the transaction processing system using character multiplex according to claim 2, wherein the reception confirmation data from the center side is sent as a tone signal as it is or after being converted by a modem interface. Communication device.