JP7445270B1 - Store usage support device, store usage support method, and store usage support program - Google Patents

Abstract

The present invention provides a store usage support device, a store usage support method, and a store usage support program that enable suitable store usage support. [Solution] A store usage support device according to an aspect of the present disclosure is installed in a store, and includes a detection unit that detects a user's visit to the store based on an active action via a user terminal, and a store usage support device that is installed in a store, and includes a detection unit that detects a user's visit to the store based on an active action via a user terminal, and a store usage support device that is installed in a store. a registration unit that registers sales promotion raw data for one or more specific products to be sold at the store; and a sales promotion raw data registered for one or more specific products to be sold at the store. and a distribution unit that distributes the sales promotion content to the user terminal when the user's visit to the store is detected based on an active action via the user terminal. It is characterized by [Selection diagram] Figure 4

Description

The present disclosure relates to a store usage support device, a store usage support method, and a store usage support program.

For example, in Patent Document 1, in a system for distributing sales promotion information, a privilege is given to the user in response to the user who viewed the sales promotion information using a store corresponding to the sales promotion information. A privilege grant management system and a privilege grant management method are disclosed.

Japanese Patent Application Publication No. 2016-191978

However, in Patent Document 1, the flow from viewing sales promotion information to using compatible stores and granting user benefits is complicated, and it is difficult to achieve store usage support that is suitable for both the service provider and the service recipient. There is room for improvement in this respect.

Therefore, one of the objects of the present disclosure is to provide a store usage support device, a store usage support method, and a store usage support program that enable suitable store usage support.

A store usage support device according to an aspect of the present disclosure is installed in a store, and detects a user's visit to the store based on an active action of bringing a user terminal close and performing near field communication (NFC). and a detection unit for one or more specific products to be sold at the store, as raw data for sales promotion, including the product name, product identification information, sales amount, publication period, and priority of the specific product. , an image, and the sales promotion registered for one or more specific products to be sold at the store , triggered by the detection of the user's visit to the store based on the active action. a generation unit that generates sales promotion content based on raw data and identification information of the user terminal; and a generation unit that generates sales promotion content based on the user terminal identification information; a distribution unit that distributes the sales promotion content generated based on the sales promotion raw data and the identification information of the user terminal to the user terminal; With the detection of the user's visit to the store as a trigger, the sales promotion content that differs depending on the identification information of the user terminal is generated, and the specific product registered as the sales promotion raw data is generated. The sales promotion content is characterized in that, in the sales promotion content, sales promotion information for a specific product having a relatively high priority is emphasized over sales promotion information for a specific product having a relatively low priority. shall be.

According to one aspect of the present disclosure, it is possible to provide a store usage support device, a store usage support method, and a store usage support program that enable suitable store usage support.

FIG. 1 is a diagram showing an example of a schematic configuration of a store usage support device. It is a diagram showing an example of the configuration of a supermarket. It is a figure showing an example of store visit detection by NFC touch. FIG. 2 is a block diagram showing an example of the internal configuration of a store usage support server. It is a conceptual diagram showing an example of raw data for sales promotion. It is a conceptual diagram showing an example of selection of a design format when generating content for sales promotion. It is a figure which shows an example of the fluctuation|variation of the number of divisions according to the number of specific products. FIG. 7 is a diagram illustrating an example of highlighted display of sales promotion information for a specific product according to the priority given to the specific product. FIG. 7 is a diagram illustrating an example of placing advertising content other than sales promotion content in a vacant section allocated in a design format. It is a diagram showing an example of the functional configuration of a user terminal and a store usage support server. It is a diagram showing an example of the hardware configuration of a user terminal and a store usage support server.

Embodiments of the present disclosure will be described in detail below with reference to the accompanying drawings.

FIG. 1 is a diagram showing an example of a schematic configuration of a store usage support device 1. As shown in FIG. "Store usage support device" may be read as "store usage support system" (the two may be used as synonymous). Further, the store usage support method and the store usage support program are realized by causing a computer (CPU: Central Processing Unit) included in the store usage support device 1 to execute various processing steps. Further, in this specification, a supermarket (group) operated by a franchise chain will be cited as an example of a "store". Note that there is a degree of freedom in the number and type of "stores", and various design changes are possible (for example, it may be a drug store, a home electronics retailer, a discount store, a convenience store, etc.).

As shown in FIG. 1, the store usage support device 1 includes a user terminal 10 and a store usage support server 20. The user terminal 10 and the store usage support server 20 are connected to each other via a network 30 so that they can communicate with each other. In FIG. 1, the user terminal 10 and the store usage support server 20 are simplified and depicted as a single configuration, but this is for convenience of drawing. In reality, both the hardware configuration and the software configuration of the user terminal 10 and the store usage support server 20 have a more complicated configuration than that depicted in FIG. Although details will be described later, for example, the store usage support server 20 may be configured to include a plurality of servers, databases, and the like. The store usage support server 20 includes a store server (with each store account) that has jurisdiction over a single store, a supermarket, a headquarters server (with a headquarters account), which has jurisdiction over a group of supermarkets, which are a plurality of stores in a chain. It may also include an agency server (having an agency account) that undertakes the jurisdiction of the supermarket(s) on its behalf. In addition to the store usage support server 20, a server in charge of each of a plurality of sales booths included in the supermarket (for example, meat, vegetables, fresh fish, soft drinks, alcohol, delicatessen dishes, etc.) is connected via the network 30. It may be provided so as to be able to communicate with the user terminal 10 and the store usage support server 20.

The store usage support device (store usage support system) 1 may be considered as a configuration including a user terminal 10, a store usage support server 20, and a store (supermarket) (for example, an NFC tag 3 described later), or the user terminal 10 may be It may be considered as a configuration including only the store usage support server 20 and a store (supermarket) (for example, the NFC tag 3 described later). That is, in the store usage support device 1, the user terminal 10 is not an essential component.

The user terminal 10 is, for example, a mobile terminal (mobile communication terminal) such as a mobile phone, a smartphone, or a tablet terminal. That is, the user terminal 10 in this specification is a communication device that can perform various communications with the store usage support server 20. For example, ^the user terminal 10 is connected to , and may communicate with a network (such as the Internet). There is a degree of freedom in the communication method used by the user terminal 10, and various design changes are possible, and acoustic communication, visible light communication, etc. may be used. The user terminal 10 executes a browser and various other applications according to user operations.

In this embodiment, the user terminal 10 performs purchasing activities for various products and services at a store (supermarket), receives content distribution and benefits related to the purchasing activities, and provides and collects other information. used for going. In that sense, the user terminal 10 can be read as a "store user's terminal." A "store usage application" for improving user convenience at a store (supermarket) is downloaded (installed) onto the user terminal 10.

The store use support server 20 may be any communication device that can perform various types of communication with the user terminal 10, and may be interpreted as a device, a circuit, or the like. The store usage support server 20 controls and executes various processes for providing suitable services to users (store users) through communication with the user terminal 10.

FIG. 2 is a diagram showing an example of the configuration of the supermarket (store) 2. As shown in FIG.

As shown in FIG. 2, the supermarket 2 includes an NFC (Near Field Communication) tag 3 installed near the entrance, a meat booth 4, a vegetable booth 5, a fresh fish booth 6, and a soft drink booth 7. , an alcohol booth 8, and a delicatessen booth 9. Note that the sales booths installed in the supermarket 2 are not limited to those illustrated in FIG. 2 (there is a degree of freedom in the number and types), and various design changes are possible. In FIG. 2, the supermarket 2 is depicted as having one floor, but the supermarket 2 may have two or more floors (two or more floors).

The NFC tag 3 is installed in the supermarket (store) 2 and functions as a "detection unit" that detects a user's visit to the supermarket (store) 2 based on an active action via the user terminal 10. . For example, as shown in FIG. 3, when a user visiting a supermarket 2 brings his user terminal 10 close to the NFC tag 3 and performs near field communication (NFC communication), radio waves are transmitted from the user terminal 10 to the NFC tag 3. A radio wave is sent back from the NFC tag 3 to the user terminal 10, and the result is sent from the user terminal 10 to the store usage support server 20. At that time, information regarding the store user who is the owner of the user terminal 10 (for example, identification information of the user terminal 10, information such as the user's age, gender, occupation, etc., purchase history information of the user at the store, etc.) is transferred to the user terminal 10. The information may be sent to the store usage support server 20 from there. In this way, the NFC tag 3 (detection unit) consists of a short-range wireless communication unit, and uses short-range wireless communication with the user terminal 10 to detect the user based on an active action via the user terminal 10. A visit to a supermarket (store) 2 is detected. This "detection process" is performed regardless of whether the user terminal 10 has registered (installed, downloaded) the store use application or is running the store use application (registered, running Even if this is not the case), it can be executed simply by bringing the user terminal 10 close to the NFC tag 3 and performing short-range wireless communication (it can be used as a lead for a store usage application). In other words, by bringing the user terminal 10 close to the NFC tag 3 and performing short-range wireless communication, the in-store application can be installed and the application can be started, so the in-store application can be started without any hassle. , it is also possible to execute detection processing. Furthermore, information about the store where each tag is installed is associated with the NFC tag 3 (the store is registered on the NFC tag itself), and by simply touching the user terminal with NFC, you can ``Which store'' the user has visited can be determined based on the ID.

FIG. 4 is a block diagram showing an example of the internal configuration of the store usage support server 20.

As shown in FIG. 4, the store usage support server 20 includes an application download guidance section 21, a registration section 22, a generation section 23, and a distribution section 24.

When the user's visit to the supermarket (store) 2 is detected based on an active action via the user terminal 10 (short-range wireless communication between the user terminal 10 and the NFC tag 3 is detected) If the store usage application is not downloaded to the user terminal 10 (in the case where the store usage application is downloaded), the user terminal 10 is guided to download the store usage application. Not all user terminals 10 that have made a store entry touch (an active action of holding the user terminal 10 over the NFC tag 3) have already downloaded the store usage application. Therefore, it is preferable to induce the user terminal 10 to download the store-use application by, for example, displaying a download screen for the store-use application or displaying the store-use application store on the display of the user terminal 10.

When a store entry touch (an active action of holding the user terminal 10 over the NFC tag 3) is performed, it is determined whether the user is a DL user of the store usage application. If the user is a DL user of the in-store application, the in-store application is activated after, for example, a tap via a PUSH notification or a conductor such as AppClip. This can be expected to encourage dormant users to reuse in-store applications and to make starting up in-store applications a habit. If you are a non-DL user of the store application, you will be guided to the DL store of the store application. This can be expected to promote the acquisition of new downloads of in-store applications. In addition, by activating an event (content distribution, awarding of benefits) when the store usage application is started, and distributing the event by ID, it is possible to capture "who", "when", and "which store" visited based on the ID. be able to.

The registration unit 22 registers sales promotion raw data for one or more specific products sold at the supermarket (store) 2. "Raw data for sales promotion" is information that serves as material for creating an advertisement (special sale advertisement) for a product (group) that the supermarket 2 wants to focus on selling.

FIG. 5 is a conceptual diagram showing an example of sales promotion raw data. As shown in Figure 5, the sales promotion raw data associates the publication period, product name, JAN code (product identification information), sales amount, and priority with respect to a specific product targeted for sale. This is registered data. In the example of FIG. 5, beer, ramen, beef, cabbage, king king kingfish, tuna sashimi, raw ham, pork cutlet bento, and grilled eel are listed and registered as specific products. For each specific product, the posting period (yy/mm/dd), JAN code (●●●), and sales amount (■■■) are registered. Additionally, beer, cabbage, tuna sashimi, and eel kabayaki are set to "high" priority, beef, king king kingfish, and pork cutlet bento are set to "medium", and ramen and prosciutto are set to "low". . The priority set here is an example, and various design changes are possible (the priority is not limited to three levels of high, medium, and low, but may be two levels or four or more levels). Further, the priority may be automatically set according to the degree of advantage (degree of discount) of the sales amount of the specific product or the shortness or length of the publication period. In other words, the higher the degree of benefit (discount degree) and the shorter the publication period, the higher the priority may be set, and the lower the degree of benefit (degree of discount) and the longer the publication period, the lower the priority may be set. . There is a degree of freedom in the format of the sales promotion raw data, and various design changes are possible; for example, a CSV (Comma Separated Value) file can be used. In this way, the registration unit 22 registers at least the product name, product identification information, sales amount, and publication period of a specific product as sales promotion raw data. As other sales promotion raw data, the above-mentioned priority of each specific product and images of the specific product may be registered in the registration unit 22.

As described above, the store usage support server 20 includes each store server (having an account for each store) that has jurisdiction over a supermarket, which is a single store; (having an account), and an agent server (having an agent account) that undertakes the jurisdiction of the supermarket(s) on its behalf. Raw data for sales promotion may be registered by each store server using each store account, by the head office server using the head office account, or by the agency server by the agency server. You may also register using your account. As a result, it is possible to use either a mode of registering raw sales promotion data for a special sale in the entire franchise chain or a mode of registering raw sales promotion data for a guerrilla sale at one store in the franchise chain. Furthermore, it may be possible to manage schedules and campaign distribution using each store account, headquarters account, and agency account.

The generation unit 23 generates sales promotion content based on sales promotion raw data registered for one or more specific products sold at the supermarket (store) 2. "Sales promotion content" is particularly used in the supermarket (store) 2, which is distributed to the user terminal 10 where the above-mentioned store entry touch (active action of holding the user terminal 10 over the NFC tag 3) has been performed. This is an advertisement (special sale advertisement) about the product(s) that you want to focus on selling.

When generating sales promotion content, the generation unit 23 selects a design format to be used from among a plurality of design format candidates, and arranges sales promotion information for a specific product in a section allocated in the selected design format. do. At that time, the product image and price may be automatically generated within the format by linking the JAN code of the CSV file.

FIGS. 6A and 6B are conceptual diagrams showing an example of selection of a design format when generating sales promotion content. In FIG. 6A, design formats 1-5 are prepared, and one of them is selected. There is a degree of freedom in the number and types of design formats 1-5, and for example, design formats that can emphasize the characteristics of each distribution are assumed and prepared. The frame structure can be referenced when selecting design formats 1-5.

FIG. 6B is an example of a selected design format. In the example of FIG. 6B, the wording "Super Bargain Market!!" is placed in horizontal letters at the top of the screen, and the wording "Super" is emphasized in a particularly large size and special font. In addition, the words ``Don't miss it!'' are placed in horizontal letters just above ``Special Price Market.'' A total of six sections, two horizontal columns and three vertical rows, are allocated to the space below, and sales promotion information for each specific product can be placed in each section. To explain the layout of each section, there is space for placing product images in the center, the words "Limited to 0 items per person" in the upper right, and "Manufacturer name/product name" and "0, 000 yen (tax included)'' is placed, and to the left of it is placed the words ``00% OFF.'' By inserting promotional raw data for each specific product into each section, promotional information is automatically placed. Here, various data for automatically arranging sales promotion information by inserting sales promotion raw data of each specific product into each section may be included in the above sales promotion raw data. . The size displayed in each section is based on the design format. In this way, it becomes possible to automatically arrange and optimize display of product images and price displays in each section.

The generation unit 23 can vary the number of sections allocated in the design format according to the number of specific products, and can arrange sales promotion information for each specific product in each section.

FIGS. 7A and 7B are diagrams showing an example of a change in the number of sections depending on the number of specific products. In Figure 7A, since the number of specific products is 6, the number of sections allocated in the design format is 2 horizontal columns and 3 vertical rows, a total of 6, and each section is used to promote sales of specific products A to F. information for use is provided. In Figure 7B, since the number of specific products is 8, the number of sections allocated in the design format is 2 horizontal columns and 4 vertical rows, 8 in total, and each section is used to promote sales of specific products A to H. information for use is provided. Note that the number of sections corresponding to the number of specific products is not limited to those illustrated in FIGS. 7A and 7B, and for example, the number of sections corresponding to the number of specific products may be as large as 10 or more. good. In addition, in FIGS. 7A and 7B, six or eight sections are fixedly displayed on one screen on the display of the user terminal, but when the number of sections increases, ) may be scroll-displayed to accommodate the increase in display items and publication amount.

The generation unit 23 emphasizes the sales promotion information of a specific product having a relatively high priority over the sales promotion information of a specific product having a relatively low priority, according to the priority given to the specific product. Can be done.

FIGS. 8A and 8B are diagrams illustrating an example of highlighted display of sales promotion information for a specific product according to the priority given to the specific product.

In FIG. 8A, when 5 pieces of sales promotion information for specific products A to E are arranged in a total of 6 compartments with 2 horizontal columns and 3 vertical rows, the priority of specific product A is higher than that of other products. It is assumed that the priority is higher than that of specific products B-E. In Figure 8A, the two horizontal columns at the top are combined, the sales promotion information for specific product A is placed there, and the two horizontal columns and two vertical rows below that are a total of four sections. Four pieces of sales promotion information for specific products B to E are arranged for each section.

In FIG. 8B, when 5 pieces of sales promotion information for specific products A to E are arranged in a total of 6 compartments with 2 horizontal columns and 3 vertical rows, specific product A has the highest priority. , it is assumed that specific products B and C have the second highest priority, and specific products D and E have the lowest priority. In Figure 8B, the two horizontal columns at the top are combined, sales promotion information for specific product A is placed there, and specific products B and C placed below are placed in special colors and fonts. (in the figure, the background is drawn in gray scale), and the specific products D and E placed below are displayed in their normal colors and fonts.

When an empty section occurs when sales promotion information for a specific product is placed in a section assigned in the design format, the generation unit 23 uses the empty section to generate advertising content different from the sales promotion content. can be placed. Alternatively, even if there is no vacant section when the sales promotion information of a specific product is placed in the section assigned in the design format, the generation unit 23 may insert the sales promotion information into one of the sections. Advertising content separate from the content may be placed. Alternatively, if there is no vacant section when the sales promotion information of a specific product is placed in the section assigned in the design format, the generation unit 23 may place the sales promotion content outside the section assigned in the design format. Other advertising content may also be placed. In addition, when scrolling the display of the user terminal is enabled, placing advertising content other than sales promotion content on the initial screen before scrolling improves the visibility of the advertising content and improves the effectiveness of the advertising. It is preferable to maximize the Furthermore, even when a plurality of advertising contents different from the sales promotion content are arranged, it is preferable to arrange at least one advertising content on the initial screen before scrolling. In this way, the generation unit 23 generates information in any of the allocated sections in the design format, regardless of whether an empty section occurs when sales promotion information of a specific product is placed in the allocated sections in the design format. Advertising content separate from the promotional content can be placed in an intrusive manner or outside the allocated area in the design format.

FIG. 9 is a diagram illustrating an example of placing advertising content other than sales promotion content in a vacant section allocated in the design format. In Figure 9, when 5 pieces of sales promotion information for specific products A to E are arranged in a total of 6 compartments with 2 horizontal columns and 3 vertical rows, the priority of specific products AE is I am assuming that they are the same. In FIG. 9, advertising content different from sales promotion content is placed in the empty section located at the lower right (the background is drawn in grayscale in the figure).

In this way, when all sections of the design format cannot be filled with sales promotion information for a specific product, empty sections can be utilized for advertising content. Alternatively, regardless of whether or not all sections of the design format are filled with promotional information for a particular product, promotional content may be inserted into any section or outside of the sections allocated in the design format. You can place different advertising content. The advertising content is designed to display PR (Public Relations) and transition to an LP (Landing Page) without displaying prices or the like. Advertising content display items can be targeted or excluded according to user terminal identification information (user ID). The display size of advertising content conforms to the design format. Advertising content may be sold as a distributed advertising menu and used as a distributed medium. Advertising content can be submitted by logging into a dedicated web page from each account. If an agency sells a frame for advertising content, the agency may earn only the amount of display of the advertising content.

When a user's visit to the store is detected based on an active action via the user terminal 10 (when an NFC touch is detected), the distribution unit 24 uses the detection as a trigger to send the sales promotion generated by the generation unit 23. content is distributed to the user terminal 10. When the NFC touch is detected, the distribution unit 24 first performs a lottery on the user terminal 10 to award benefits (for example, points and coupons) for visiting the store (for example, at least one of roulette, gacha-gacha, capsule toys, etc.) Store visit gimmick), the sales promotion content generated by the generation unit 23 may be distributed to the user terminal 10 at a timing when the lottery is not won. Of course, the sales promotion content generated by the generation unit 23 may be distributed to the user terminal 10 as an additional benefit after winning the lottery described above.

The sales promotion content distributed triggered by the detection of a user's visit to the store (NFC touch detection) may be common to all users (user terminals 10), or may be different for each user (user terminal 10). good. In the latter case, when a user's visit to the store is detected based on an active action via the user terminal 10, the generation unit 23 can generate sales promotion content according to the identification information of the user terminal 10. . That is, at the timing when a store visit is detected (NFC touch detection) (using the detection as a trigger), the generation unit 23 refers to the identification information of the user terminal 10 and determines whether the user is likely to purchase (connected to purchasing activities). It is possible to uniquely generate sales promotion content (such as the above) and distribute the sales promotion content from the distribution unit 24 to the user terminal 10.

As described above, in the store usage support device according to the present disclosure, the detection unit installed in the store detects a user's visit to the store based on an active action via the user terminal, and the registration unit detects the user's visit to the store based on the active action via the user terminal. Sales promotion raw data is registered for one or more specific products, and the generation unit generates sales promotion content based on the sales promotion raw data registered for one or more specific products sold at the store. When a user's visit to the store is detected based on an active action via the user terminal, the distribution unit distributes the sales promotion content to the user terminal.

Thereby, it is possible to realize store usage support suitable for both the side providing the service (store side, agency side) and the side provided with the service (user side). For the service provider, simply by registering the raw data for sales promotion of a specific product in the registration unit 22 (by simply preparing a CSV file), the raw data for sales promotion is optimized based on the raw data for sales promotion. Since the content (optimized web flyer) is automatically generated by the generation unit 23, it is highly convenient. For those receiving the service, the in-store NFC touch can be used as a trigger to receive sales promotion content (optimized web flyers), allowing for reasonable in-store purchasing activities.

FIG. 10 is a diagram showing an example of the functional configuration of the user terminal 10 and the store usage support server 20. As shown in FIG. 10, the user terminal 10 and the store usage support server 20 include a control section 110, a storage section 120, a communication section 130, an input section 140, and an output section 150. Note that FIG. 10 shows an example of the functional blocks of the user terminal 10 and the store usage support server 20, and may include other functional blocks that are not depicted in FIG. 10. Alternatively, a configuration may be adopted that does not include some functional blocks.

The control unit 110 controls the user terminal 10 and the store usage support server 20. The control unit 110 can be configured by a controller, a control circuit, or a control device described based on common recognition in the technical field related to the present invention.

The storage unit 120 stores information used by the user terminal 10 and the store usage support server 20. The storage unit 120 can be configured by, for example, a memory, a storage, a storage device, etc., which are explained based on common recognition in the technical field related to the present invention.

The communication unit 130 performs communication between the user terminal 10 and the store usage support server 20 (for example, mutual communication between the two). The communication unit 130 can be configured by a transmitter/receiver, a transmitting/receiving circuit, or a transmitting/receiving device as described based on common recognition in the technical field related to the present invention. Note that the communication section 130 may include a transmitting section and a receiving section.

The input unit 140 receives input from the user terminal 10 and the store usage support server 20. Further, the input unit 140 may be connected to a predetermined device, storage medium, etc., and may receive data input. The input unit 140 may output the input result to the control unit 110, for example. The input unit 140 can be configured with input devices such as a keyboard, mouse, buttons, input/output terminals, input/output circuits, etc., which are explained based on common recognition in the technical field related to the present invention. Further, the input unit 140 may be configured to be integrated with a display unit (for example, a touch panel).

The output unit 150 performs output to the user terminal 10 and the store usage support server 20. For example, the output unit 150 may include a display unit that displays images, an audio output unit that outputs audio, and the like. The display unit can be configured by, for example, a display device such as a display or a monitor, which will be explained based on common recognition in the technical field related to the present invention. Further, the audio output section can be configured by an output device such as a speaker, which will be described based on common recognition in the technical field related to the present invention.

It should be noted that the block diagram used to explain the above embodiment shows blocks in functional units. These functional blocks (components) are realized by any combination of hardware and/or software. Further, the means for realizing each functional block is not particularly limited. That is, each functional block may be realized by one physically coupled device, or may be realized by two or more physically separated devices connected by wire or wirelessly. good.

For example, the device (user terminal 10 and store usage support server 20) in an embodiment of the present disclosure may function as a computer that performs the store usage support process of the present disclosure. FIG. 11 is a diagram showing an example of the hardware configuration of the user terminal 10 and the store usage support server 20. The user terminal 10 and the store usage support server 20 described above are physically configured as a computer device including a processor 1001, a memory 1002, a storage 1003, a communication device 1004, an input device 1005, an output device 1006, a bus 1007, etc. Good too.

Note that in the present disclosure, apparatus, circuit, device, unit, server, etc. can be interchanged. The hardware configurations of the user terminal 10 and the store usage support server 20 may be configured to include one or more of the devices shown in the figure, or may be configured without including some of the devices.

For example, although only one processor 1001 is shown, there may be multiple processors. Also, the processing may be performed by one processor, or the processing may be performed by two or more processors simultaneously, sequentially, or using other techniques. Note that the processor 1001 may be implemented using one or more chips.

Each function in the user terminal 10 and the store usage support server 20 is performed by loading predetermined software (programs) onto hardware such as the processor 1001 and memory 1002, so that the processor 1001 performs calculations, and the communication device 1004 performs communication. This is realized by controlling reading and/or writing of data in the memory 1002 and storage 1003.

The processor 1001, for example, operates an operating system to control the entire computer. The processor 1001 may be configured by a central processing unit (CPU) including an interface with a peripheral device, a control device, an arithmetic device, a register, and the like. Note that each unit such as the control unit 110 described above may be realized by the processor 1001.

Furthermore, the processor 1001 reads programs (program codes), software modules, data, and the like from at least one of the storage 1003 and the communication device 1004 to the memory 1002, and executes various processes in accordance with these. As the program, a program that causes a computer to execute at least part of the operations described in the above embodiments is used. For example, the control unit 110 may be realized by a control program stored in the memory 1002 and operated in the processor 1001, and other functional blocks may be similarly realized.

The memory 1002 is a computer-readable recording medium, and includes at least one of ROM (Read Only Memory), EPROM (Erasable Programmable ROM), EEPROM (Electrical EPROM), RAM (Random Access Memory), and other suitable storage media. It may be composed of one. Memory 1002 may be called a register, cache, main memory, or the like. Memory 1002 can store executable programs (program code), software modules, etc. to implement a method according to an embodiment.

The storage 1003 is a computer-readable recording medium, such as a flexible disk, a floppy (registered trademark) disk, a magneto-optical disk (for example, a compact disk (CD-ROM), etc.), a digital versatile disk, removable disk, hard disk drive, smart card, flash memory device (e.g., card, stick, key drive), magnetic stripe, database, server, or other suitable storage medium. It may be configured by Storage 1003 may also be called an auxiliary storage device. Note that the storage unit 120 described above may be realized by the memory 1002 and/or the storage 1003.

The communication device 1004 is hardware (transmission/reception device) for communicating between computers via at least one of a wired network and a wireless network, and is also referred to as, for example, a network device, a network controller, a network card, a communication module, or the like. Communication device 1004 may include a SIM card. Note that the communication unit 130 described above may be realized by the communication device 1004.

The input device 1005 is an input device (eg, keyboard, mouse, etc.) that accepts input from the outside. The output device 1006 is an output device (eg, a display, a speaker, etc.) that performs output to the outside. Note that the input device 1005 and the output device 1006 may have an integrated configuration (for example, a touch panel). Note that the input unit 140 and output unit 150 described above may be realized by the input device 1005 and the output device 1006, respectively.

Further, each device such as the processor 1001 and the memory 1002 is connected by a bus 1008 for communicating information. The bus 1007 may be configured by a single bus or may be configured by different buses between devices.

Further, the user terminal 10 and the store use support server 20 include a microprocessor, a digital signal processor (DSP), an application specific integrated circuit (ASIC), a programmable logic device (PLD), a field programmable gate array (FPGA), etc. The hardware may be configured to include hardware, and a part or all of each functional block may be realized by the hardware. For example, processor 1001 may be implemented with at least one of these hardware.

(Modified example)
Note that terms explained in the present disclosure and/or terms necessary for understanding the present disclosure may be replaced with terms having the same or similar meanings.

The information, parameters, etc. described in this disclosure may be expressed using absolute values, relative values from a predetermined value, or other corresponding information. It's okay. Furthermore, the names used for parameters and the like in this disclosure are not limiting in any way.

The information, signals, etc. described in this disclosure may be represented using any of a variety of different technologies. For example, data, instructions, commands, information, signals, bits, symbols, chips, etc., which may be referred to throughout the above description, may refer to voltages, currents, electromagnetic waves, magnetic fields or magnetic particles, light fields or photons, or any of these. It may also be represented by a combination of

Information, signals, etc. may be input and output via multiple network nodes. Input/output information, signals, etc. may be stored in a specific location (eg, memory) or may be managed using a table. Information, signals, etc. that are input and output can be overwritten, updated, or added. The output information, signals, etc. may be deleted. The input information, signals, etc. may be transmitted to other devices.

Further, notification of prescribed information (for example, notification of "X") is not limited to explicit notification, but may be made implicitly (for example, by not notifying the prescribed information or by providing other information) (by notification).

Software includes instructions, instruction sets, code, code segments, program code, programs, subprograms, software modules, whether referred to as software, firmware, middleware, microcode, hardware description language, or by any other name. , should be broadly construed to mean an application, software application, software package, routine, subroutine, object, executable, thread of execution, procedure, function, etc.

Software, instructions, information, etc. may also be transmitted and received via transmission media and/or signal waveforms. For example, if the software uses wired technology (coaxial cable, fiber optic cable, twisted pair, digital subscriber line (DSL), etc.) and/or wireless technology (infrared, microwave, etc.) to When transmitted from a server or other remote source, these wired and/or wireless technologies are included within the definition of transmission medium.

As used in this disclosure, the terms "system" and "network" may be used interchangeably.

Each aspect/embodiment described in this disclosure may be used alone, may be used in combination, or may be switched and used in accordance with execution. Further, the order of the processing procedures, sequences, flowcharts, etc. of each aspect/embodiment described in this disclosure may be changed as long as there is no contradiction. For example, the methods described in this disclosure use an example order to present elements of the various steps and are not limited to the particular order presented.

As used in this disclosure, the phrase "based on" does not mean "based solely on" unless explicitly stated otherwise. In other words, the phrase "based on" means both "based only on" and "based at least on."

As used in this disclosure, any reference to elements using the designations "first," "second," etc. does not generally limit the amount or order of those elements. These designations may be used in this disclosure as a convenient way to distinguish between two or more elements. Thus, reference to a first and second element does not imply that only two elements may be employed or that the first element must precede the second element in any way.

Where "include", "including" and variations thereof are used in this disclosure, these terms are inclusive, as is the term "comprising". It is intended that Furthermore, the term "or" as used in this disclosure is not intended to be exclusive or.

In this disclosure, when articles are added by translation, such as a, an, and the in English, the disclosure may include that the nouns following these articles are plural.

Although the invention according to the present disclosure has been described in detail above, it is clear for those skilled in the art that the invention according to the present disclosure is not limited to the embodiments described in the present disclosure. The invention according to the present disclosure can be implemented as modifications and variations without departing from the spirit and scope of the invention defined based on the claims. Therefore, the description of the present disclosure is for the purpose of illustrative explanation and does not have any limiting meaning on the invention according to the present disclosure.

In the above embodiment, as an example of an active action via the user terminal (user's terminal), bringing the user terminal close to (holding over) the NFC tag was explained, but the user terminal (user's terminal) There is a degree of freedom in active actions through , and various design changes are possible. For example, actions such as vibrating the user terminal at a predetermined position, reading predetermined identification information (for example, a QR code (registered trademark)), or connecting to Wi-Fi (registered trademark) can also be used instead.

1 Store usage support device (store usage support system)
2 Supermarket (store)
3 NFC (Near Field Communication) tag (detection part)
4 Meat booth 5 Vegetable booth 6 Fresh fish booth 7 Soft drink booth 8 Alcohol booth 9 Delicious food booth 10 User terminal 20 Store usage support server 21 Application download guidance section 22 Registration section 23 Generation section 24 Distribution section 30 Network

Claims (8)

a detection unit that is installed in a store and detects a user's visit to the store based on an active action of bringing a user terminal close to perform near field communication (NFC);
For one or more specific products sold at the store, register the product name, product identification information, sales amount, publication period, priority, and image of the specific product as raw data for sales promotion. a registration department, and
Using the detection of the user's visit to the store based on the active action as a trigger, the sales promotion raw data registered for one or more specific products sold at the store and the identification of the user terminal. a generation unit that generates sales promotion content based on the information;
Using the detection of the user's visit based on the active action as a trigger, the generation unit generates the sales promotion content generated based on the sales promotion raw data and the identification information of the user terminal. a distribution unit that distributes to user terminals;
has
The generation unit generates the sales promotion content that differs depending on the identification information of the user terminal , using the detection of the user's visit to the store based on the active action as a trigger, and generates the sales promotion content that differs depending on the identification information of the user terminal. According to the priority of the specific product registered as raw data, in the sales promotion content, sales promotion information for a specific product with a relatively high priority is used to sell a specific product with a relatively low priority. Emphasis on promotional information
A store usage support device characterized by: When generating the sales promotion content, the generation unit selects a design format to be used from among a plurality of design format candidates, and stores sales promotion information of the specific product in a section allocated in the design format. Deploy,
The store usage support device according to claim 1, characterized in that: The generation unit varies the number of sections allocated in the design format according to the number of the specific products, and arranges sales promotion information for each specific product in each section.
3. The store usage support device according to claim 2. When an empty section occurs when sales promotion information for the specific product is placed in a section allocated in the design format, the generation section uses the empty section to generate content separate from the sales promotion content. place advertising content for,
3. The store usage support device according to claim 2. The generation unit may interrupt any of the sections allocated in the design format, regardless of whether an empty section occurs when sales promotion information of the specific product is placed in the sections allocated in the design format. placing advertising content different from the sales promotional content in a manner that
3. The store usage support device according to claim 2. The higher the discount degree of the sales amount of the specific product and the shorter the posting period, the higher the priority is set, and the lower the discount degree of the sales amount of the specific product and the longer the posting period, the lower the priority is set. be done,
The store usage support device according to claim 1, characterized in that: Detecting a user's visit to the store based on an active action of bringing a user terminal close and performing near field communication (NFC) using a detection unit installed at the store;
The registration unit stores, as sales promotion raw data, the product name, product identification information, sales amount, publication period, and priority of one or more specific products sold at the store, as raw data for sales promotion. a step of registering an image;
Using the detection of the user's visit to the store based on the active action as a trigger, the generation unit generates the sales promotion raw data registered for one or more specific products sold at the store, and the generating promotional content based on the identification information of the user terminal;
Triggered by the detection of the user's visit based on the active action, the distribution unit generates a message based on the sales promotion raw data and the identification information of the user terminal in the generation step. delivering the generated sales promotion content to the user terminal;
has
In the generating step, the generation unit generates the sales promotion content that differs depending on the identification information of the user terminal, using the detection of the user's visit to the store based on the active action as a trigger. At the same time, in accordance with the priority of the specific product registered as the sales promotion raw data, in the sales promotion content, sales promotion information of a specific product with a relatively high priority is given a relative priority. Emphasis on promotional information for specific products with low
A store usage support method characterized by the following. Detecting a user's visit to the store based on an active action of bringing a user terminal close and performing near field communication (NFC) using a detection unit installed at the store;
The registration unit stores, as sales promotion raw data, the product name, product identification information, sales amount, publication period, and priority of one or more specific products sold at the store, as raw data for sales promotion. a step of registering an image;
Using the detection of the user's visit to the store based on the active action as a trigger, the generation unit generates the sales promotion raw data registered for one or more specific products sold at the store, and the generating promotional content based on the identification information of the user terminal;
Triggered by the detection of the user's visit based on the active action, the distribution unit generates a message based on the sales promotion raw data and the identification information of the user terminal in the generation step. delivering the generated sales promotion content to the user terminal;
has
In the generating step, the generation unit generates the sales promotion content that differs depending on the identification information of the user terminal, using the detection of the user's visit to the store based on the active action as a trigger. At the same time, in accordance with the priority of the specific product registered as the sales promotion raw data, in the sales promotion content, sales promotion information of a specific product with a relatively high priority is given a relative priority. Emphasis on promotional information for specific products with low
A store usage support program that causes a computer to execute each processing step.

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