JP2024001939A - Mass retailer use support device, mass retailer use support method, and mass retailer use support program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a mass retailer use support device, a mass retailer use support method, and a mass retailer use support program that can provide a favorable service to a user.

SOLUTION: A mass retailer use support device according to one aspect of the present disclosure has: a detection unit that detects a user's visit to a mass retailer on the basis of a positive action through the user's terminal; an acquisition unit that, when the user's visit to the mass retailer is detected on the basis of the positive action, acquires a purpose of the user's visit to the mass retailer through the user's terminal; and a control unit that controls at least one of content distribution and privilege giving through the user's terminal according to the purpose of the user's visit to the mass retailer.

SELECTED DRAWING: Figure 4

COPYRIGHT: (C)2024,JPO&INPIT

Description

The present disclosure relates to a mass merchandiser usage support device, a mass merchandiser usage support method, and a mass merchandiser usage support program.

Patent Document 1 describes a sales floor behavior evaluation system that includes a sales person position detection device and a processing device. The sales/customer position detection device detects the position of the sales/customer within the sales floor. The processing device includes an acquisition section, an extraction section, and an evaluation section. The acquisition unit acquires the detection result from the sales customer position detection device. The extraction unit extracts information on the behavior pattern of the sales person in the sales floor based on the detection result. The evaluation section evaluates the information on the behavior patterns extracted by the extraction section based on the evaluation criteria for each behavior pattern determined from the relationship between the sales history of the plurality of sales and customer service and the behavior patterns of the plurality of sales and customer service. do.

Japanese Patent Application Publication No. 2015-52962

However, Patent Document 1 relates to evaluation of sales floor behavior of sales staff, and there is room for improvement from the viewpoint of providing suitable services to users of the sales floor.

Therefore, one of the objects of the present disclosure is to provide a mass merchandiser usage support device, a mass merchandiser usage support method, and a mass merchandiser usage support program that can provide suitable services to users.

A mass retail store usage support device according to an aspect of the present disclosure includes a detection unit that detects a user's visit to a mass retail store based on an active action of the user via a terminal; an acquisition unit that acquires the purpose of the user's visit to the mass retail store via the user's terminal when the user's visit to the mass retail store is detected based on the user's visit to the mass merchandise store; The present invention is characterized by comprising a control unit that controls at least one of content distribution and benefit provision via the terminal of the user, depending on the purpose of the user's visit to the mass retail store.

According to one aspect of the present disclosure, it is possible to provide a mass merchandiser usage support device, a mass merchandiser usage support method, and a mass merchandiser usage support program that can provide suitable services to users.

FIG. 1 is a diagram illustrating an example of a schematic configuration of a mass retailer usage support device according to an embodiment. It is a diagram showing an example of the configuration of a mass retailer. It is a figure showing an example of store visit detection by NFC touch. FIG. 2 is a block diagram showing an example of the internal configuration of a mass retailer usage support server. It is a figure which shows an example of the input/selection screen of the purpose of visiting a mass retail store by a user terminal, and the floor guidance after acquiring the purpose of visiting. FIG. 3 is a diagram showing an example of a mass retailer usage support process. It is a diagram showing an example of the functional configuration of a user terminal and a mass retailer usage support server. It is a diagram showing an example of the hardware configuration of a user terminal and a mass retailer usage support server.

Embodiments of the present disclosure will be described in detail below with reference to the accompanying drawings.

FIG. 1 is a diagram showing an example of a schematic configuration of a mass merchandiser usage support device 1 according to an embodiment. The "mass retailer usage support device" may be read as the "mass merchandise store usage support system" (the two may be considered synonymous). Furthermore, the mass merchandiser usage support method and mass merchandiser usage support program according to one embodiment are realized by causing a computer (CPU: Central Processing Unit) included in the mass merchandiser usage support device 1 to execute various processing steps. . Further, in this specification, the description will be made on the assumption that the mass retailer is a home electronics mass retailer.

As shown in FIG. 1, the mass merchandiser usage support device 1 includes a user terminal (a mass merchandiser user's terminal) 10 and a mass merchandiser usage support server 20. The user terminal 10 and the mass retailer usage support server 20 are connected to each other via a network 30 so that they can communicate with each other. In FIG. 1, the user terminal 10 and the mass retailer usage support server 20 are simplified and depicted as a single configuration, but this is for convenience of drawing. In reality, both the hardware configuration and the software configuration of the user terminal 10 and the mass retailer usage support server 20 have a more complicated configuration than that depicted in FIG. Although details will be described later, for example, the mass retailer usage support server 20 may be configured to include a plurality of servers, databases, and the like. In addition to the mass retailer usage support server 20, a server that controls multiple sales booths included in the mass merchandiser (for example, televisions, refrigerators, washing machines, rice cookers, air conditioners, personal computers, smartphones, etc.) operates the network 30. It may also be provided so as to be able to communicate with the user terminal 10 and the mass retailer usage support server 20 via the host computer.

The mass merchandiser usage support device (mass merchandiser usage support system) 1 may be regarded as a configuration including a user terminal 10, a mass merchandiser usage support server 20, and a mass merchandiser (for example, an NFC tag 3 described later), or the user terminal 10 It may be considered as a configuration that does not include the mass merchandiser usage support server 20 and the mass merchandiser (for example, the NFC tag 3 described later). In other words, the user terminal 10 is not an essential component of the mass retailer usage support device 1.

The user terminal 10 is, for example, a mobile terminal (mobile communication terminal) such as a mobile phone, a smartphone, or a tablet terminal. That is, the user terminal 10 in this specification is a communication device that can perform various communications with the mass retailer usage support server 20. The user terminal 10 connects to a network (such as the Internet) via wired and/or wireless (such as Long Term Evolution (LTE), ^5th Generation New Radio (5G NR), Wi-Fi (registered trademark), etc.), for example. You may communicate with There is a degree of freedom in the communication method used by the user terminal 10, and various design changes are possible, and acoustic communication, visible light communication, etc. may be used. The user terminal 10 executes a browser and various other applications according to user operations.

In this embodiment, the user terminal 10 performs purchasing activities for various products and services at a mass retailer, receives content distribution and benefits related to the purchasing activities, and provides and collects other information. used to. In this sense, the user terminal 10 can be read as a "mass retailer user's terminal."

The mass retailer usage support server 20 may be any communication device that can perform various types of communication with the user terminal 10, and may be interpreted as a device, a circuit, or the like. The mass retailer usage support server 20 controls and performs various processes to provide suitable services to the user (mass retailer user) through communication with the user terminal (mass retailer user's terminal) 10. Execute.

FIG. 2 is a diagram showing an example of the configuration of a mass retailer.

As shown in FIG. 2, the mass retail store 2 includes an NFC (Near Field Communication) tag 3 installed near the entrance and exit, and a plurality of sales booths 4-9. Although six sales booths 4-9 are illustrated in FIG. 2, there is a degree of freedom in the number of sales booths, and various design changes are possible. In FIG. 2, the mass merchandiser is depicted as having one floor, but the mass merchandiser may have two or more floors (two or more floors). The sales booth 4-9 may be divided into, for example, a television, a refrigerator, a washing machine, a rice cooker, an air conditioner, a personal computer, a smartphone, and the like.

The NFC tag 3 functions as a "detection unit" that detects a user's (mass retail store user's) visit to the mass retail store based on an active action via the user terminal (mass merchandise store user's terminal) 10. . For example, as shown in FIG. 3, when a user visiting a mass retail store 2 brings his user terminal 10 close to the NFC tag 3 and performs near field communication (NFC communication), the user terminal 10 transmits radio waves to the NFC tag 3. is sent, a radio wave is returned from the NFC tag 3 to the user terminal 10, and the result is sent from the user terminal 10 to the mass retailer usage support server 20. At that time, information regarding the mass retail store user who is the owner of the user terminal 10 (for example, identification information of the user terminal 10, information such as the user's age, gender, occupation, etc., information on the user's purchase history at the mass merchandise store, etc.) The information may be sent from the terminal 10 to the mass retailer usage support server 20. In this way, the NFC tag 3 (detection unit) consists of a short-range wireless communication unit, and uses short-range wireless communication with the user terminal 10 to detect the user based on an active action via the user terminal 10. Detecting a visit to a mass retailer. This "detection process" is performed regardless of whether the user terminal 10 has registered (installed, downloaded) the mass retailer application or is running the mass retailer application (registered, downloaded). Even if the NFC tag 3 is not running), it can be executed simply by bringing the user terminal 10 close to the NFC tag 3 and performing short-range wireless communication (this can be used as a conductor for an application used by a mass retailer).

FIG. 4 is a block diagram showing an example of the internal configuration of the mass retailer usage support server 20. As shown in FIG.

As shown in FIG. 4, the mass retailer usage support server 20 includes an application download guide section 21, an acquisition section 22, a content distribution section 23, a benefit provision section 24, and a control section 25.

The application download guiding unit 21 detects the user's visit to a mass retail store based on an active action via the user terminal 10 (when short-range wireless communication between the user terminal 10 and the NFC tag 3 is detected). ), when the mass merchandiser application has not been downloaded to the user terminal 10, the user terminal 10 is guided to download the mass merchandiser usage application. Not all user terminals 10 that have made a store entry touch (an active action of holding the user terminal 10 over the NFC tag 3) have already downloaded the application used by the mass retailer. Therefore, for example, it is possible to induce the user terminal 10 to download an application used by a mass retailer by displaying a download screen for an application used by a mass retailer on the display of the user terminal 10 or by displaying a store for applications used by a mass retailer. preferable.

When a store entry touch (active action of holding the user terminal 10 over the NFC tag 3) is performed, it is determined whether or not the user is a DL user of the mass retailer application. If the user is a DL user of an application used by a mass retailer, the application used by the mass retailer is activated after, for example, a tap via a PUSH notification or a conductor such as AppClip. As a result, it can be expected that dormant users will be encouraged to reuse applications used by mass retailers and that starting up applications used by mass retailers will become a habit. If the user is a non-DL user of the application used by the mass retailer, the user is guided to the DL store of the application used by the mass retailer. This can be expected to encourage the acquisition of new downloads of applications used by mass retailers. In addition, by activating an event (content distribution, awarding of benefits) when an application used by a mass retailer is started, and distributing the event by ID, we can capture "who", "when", and "which store" visited based on the ID. can do.

When the acquisition unit 22 detects the user's visit to the mass retail store based on an active action via the user terminal 10 (when near field communication between the user terminal 10 and the NFC tag 3 is detected), The purpose of the user's visit to the mass retail store is acquired via the user terminal 10. More specifically, when a store entry touch (active action of holding the user terminal 10 over the NFC tag 3) is performed, the mass retailer application is started on the user terminal 10, and the user's mass merchandiser is displayed on the display of the user terminal 10. An input/selection screen for the purpose of visiting the store is displayed.

5A and 5B show input/selection screens for the purpose of visiting a mass retail store by the user terminal 10, and FIG. 5C is a diagram showing an example of floor guidance after acquiring the purpose of visiting the store. In FIG. 5A, the message "What are you looking for today?" is displayed on the display of the user terminal 10 along with icons representing the purpose of visiting the store (games, camera, television, computer, projector, stroller, bed, desk and chair set). , lighting equipment). In FIG. 5B, the purpose of visiting the store can be entered in a free input format along with the message "What are you looking for today?" on the display of the user terminal 10. When the purpose of visiting the store is determined in this way, as shown in FIG. 5C, the target floor guide to the sales booth in accordance with the purpose of visiting the store is displayed on the display of the user terminal 10. The user can head to the sales booth corresponding to the purpose of visiting the store without hesitation while viewing the target floor guide. In this way, by acquiring the purpose of a user's visit in association with the user terminal 10, it is possible to determine "who came to the store for what" and "whether or not the visitor has an intention to purchase" based on the ID. Furthermore, by storing data (segment classification) of users' subsequent purchasing activities (for example, whether they have purchased a product or not according to the purpose of their visit) by ID, data can be accumulated (classified and utilized) and utilized (monetized). becomes possible. For example, it is possible to determine whether the user is a prospective customer from the next time onward (for example, no purchase) or whether the user is not a target customer from the next time onward (there is a purchase) based on the ID. Note that when inputting and selecting the purpose of visiting the mass retail store using the user terminal 10, it is also possible to add whether or not the user desires customer service (for example, incidental services such as product explanations) by the mass merchandise store's staff. In other words, the "purpose of visiting a store" may be used as a concept that includes whether or not a customer wishes to be served by a store employee at a mass retail store. In this case, the operating mode of the mass merchandiser application may be made different depending on whether or not there is customer service by the mass merchandiser's staff.

When the acquisition unit 22 acquires the purpose of the user's visit to the mass retail store 2 under the control of the control unit 25, the content distribution unit 23 distributes content according to the purpose of the visit to the store. This content distribution may be performed at the same time as the destination floor guidance is displayed, at a timing before the destination floor guidance is displayed, or at a timing after the destination floor guidance is displayed.

For example, if the purpose of visiting the store is to purchase a TV, the content distribution unit 23 may send information such as the manufacturers and product names of the TVs that can be purchased at the mass retailer 2, the characteristics (advantages and disadvantages) of each TV, the price and discount rate of each TV, etc. In addition, content for related products such as TV stands and DVD players can be distributed. In addition, if the purpose of visiting the store is to purchase a smartphone, the content distribution unit 23 also provides information such as the manufacturers and product names of smartphones that can be purchased at the mass retailer 2, the characteristics (advantages and disadvantages) of each smartphone, the price and discount rate of each smartphone, etc. In addition, content on related products such as smartphone cases and various accessories can be distributed. In this way, the content distribution unit 23 can perform different content distributions depending on the purpose of the user's visit to the mass retail store 2.

Under the control of the control unit 25, the content distribution unit 23 can execute content distribution after the fact via the user terminal 10 in accordance with the user's purchasing activity at the mass retailer 2. This subsequent content distribution can be performed one day, two days, three days, etc. from the date of visit to the mass retail store 2.

For example, when the user performs purchasing activities in accordance with the purpose of visiting the mass retailer 2 (in the above example, when purchasing a television or a smartphone), the content distribution unit 23 may distribute the content after the purchase. In addition to how to use and apply the product, the content can be about products and services other than the purchased product. On the other hand, if the user does not perform purchasing activities in accordance with the purpose of visiting the mass retailer 2 (in the above example, if the purchase of a TV or smartphone is put on hold), the content distribution unit 23 determines whether the user is likely to purchase the product. It is possible to track the customer as a customer and post-distribute content that can be used as a reference for purchasing the product (TV or smartphone). In this way, the content distribution unit 23 executes subsequent content distribution via the user terminal 10 in different ways depending on whether the user has performed purchasing activities in accordance with the purpose of visiting the mass retailer 2. be able to.

When the acquisition unit 22 acquires the purpose of the user's visit to the mass retail store 2 under the control of the control unit 25, the benefit granting unit 24 grants a benefit in accordance with the purpose of the user's visit to the store. This award may be given at the same time as the destination floor guidance is displayed, at a timing before the destination floor guidance is displayed, or at a timing after the destination floor guidance is displayed.

For example, if the purpose of visiting the store is to purchase a television, the privilege granting unit 24 can issue a discount coupon for a television that can be purchased at the mass retailer 2. Furthermore, if the purpose of the visit is to purchase a smartphone, the benefit granting unit 25 can issue a discount coupon for a smartphone that can be purchased at the mass retailer 2. The discount rate by coupon may be different for each type of television and for each type of smartphone. In this way, the benefit granting unit 25 can provide different benefits depending on the purpose of the user's visit to the mass retail store 2.

Under the control of the control unit 25, the benefit granting unit 24 can perform subsequent granting of benefits via the user terminal 10 in accordance with the user's purchasing activities at the mass retailer 2. This subsequent awarding of benefits can be done one day, two days, three days, etc. from the date of the customer's visit to the mass retail store 2.

For example, when the user performs purchasing activities in accordance with the purpose of visiting the mass retailer 2 (in the above example, when purchasing a television or a smartphone), the benefit granting unit 24 may grant a benefit after the purchase. It can be a discount coupon for products related to the product (for example, for a television, a TV stand, DVD player, etc.; for a smartphone, a smartphone case, various accessories, etc.). On the other hand, if the user does not perform purchasing activities in accordance with the purpose of visiting the mass retailer 2 (in the above example, if the purchase of a TV or smartphone is put on hold), the benefit granting unit 24 determines the likelihood of purchase of the product. You can be tracked as a customer and rewarded after the fact with a discount coupon for the product (TV or smartphone). In this way, the benefit granting unit 24 executes subsequent benefit granting via the user terminal 10 in different ways depending on whether the user has performed purchasing activities in accordance with the purpose of visiting the mass retailer 2. be able to.

The control unit 25 cooperates with at least one of the content distribution unit 23 and the benefit provision unit 24 to distribute content and provide benefits via the user terminal 10, depending on the purpose of the user's visit to the mass retail store 2. control. The control unit 25 cooperates with the content distribution unit 23 to execute different content distribution according to the purpose of the user's visit to the mass retail store 2. The control unit 25 cooperates with the benefit granting unit 24 to provide different benefits depending on the purpose of the user's visit to the mass retail store 2.

The control unit 25 cooperates with at least one of the content distribution unit 23 and the benefit granting unit 24 to perform subsequent content distribution and benefit granting via the user terminal 10 in accordance with the user's purchasing activities at the mass retailer 2. Control at least one of them. The control unit 25 cooperates with the content distribution unit 23 to provide post-event information via the user terminal 10 in different ways depending on whether the user has performed purchasing activities in accordance with the purpose of visiting the mass retailer 2. Control content delivery. The control unit 25 cooperates with the benefit provision unit 24 to provide post-event information via the user terminal 10 in different ways depending on whether the user has performed purchasing activities in accordance with the purpose of visiting the mass retailer 2. Control awarding.

The control unit 25 cooperates with at least one of the content distribution unit 23 and the benefit provision unit 24 to control at least one of content distribution and benefit provision, which are unrelated to the purpose of the user's visit to the mass retail store 2. Good too. Further, the control unit 25 may control at least one of content distribution and benefit provision that are unrelated to the user's purchasing activities at the mass retailer 2 in cooperation with at least one of the content distribution unit 23 and the benefit provision unit 24. good.

In this way, the content distribution section 23 and the benefit provision section 24 under the control of the control section 25 perform a targeting advertising function/targeting sales promotion function according to the purpose of the user's visit to the mass retail store 2. In the targeting advertising function/targeting sales promotion function, in conjunction with confirmation of the purpose of store visit as an initial event, targeting in-app advertisements by ID (for example, ad distribution control according to the purpose of store visit) and targeting coupon sales promotion by ID (for example, according to the purpose of store visit) coupon distribution control) is provided. When providing this service, the user terminal 10 is controlled so that targeting distribution based on confirmation of the purpose of visit is distributed by ID, and distribution control such as exclusion settings and FQ (frequency), which is a limit on the number of advertisements displayed per day, is performed. can do. In this way, it becomes possible to accumulate and utilize (monetize) data related to the provision of ID-specific targeting advertisements and ID-specific targeting coupons.

Whether or not a user who has been provided with an ID-specific targeting coupon has performed purchasing activities using the coupon (purchased, unpurchased) is held as ID-specific data (segment classification). Further, when a purchasing activity is performed using a coupon, the coupon is canceled (invalidated). The coupon display function and post-coupon redemption function are designed to be able to analyze and utilize IDs based on purchase data using coupons, and to be used for various distributions for data marketing. For example, in the case of owned media, targeted distribution by ID can be content/campaign/coupon/incentive/push notification/message. Furthermore, in the case of paid media, it is possible to change the targeting distribution by ID to data targeting distribution by ID push to each medium, and to mask the data. In this way, it is possible to capture "who" and "which coupon was used" using IDs, and to monetize them by linking them so that they can be used as targeting data.

6A to 6H are diagrams illustrating an example of a mass retailer usage support process.

In FIG. 6A, an NFC touch is performed in which the user terminal 10 is brought close to the NFC tag 3. In FIG. 6B, an application used by a mass retailer is activated using an NFC touch as a trigger. At that time, information on the store visited, application launch time, and advertisement ID are acquired. Further, the information acquired when visiting the store may include identification information such as an ID uniquely provided by a software development kit (SDK). It is preferable to build a system that allows information to be obtained when visiting a store, even if there are problems with application tracking declarations or if an advertising ID cannot be obtained through opt-in. In FIG. 6C, the purpose of visiting the store is confirmed. At that time, user demand information is acquired. In FIG. 6D, roulette (benefits) and advertisements (videos/still images) are provided depending on the purpose of visiting the store. The advertisement (video/still image) can have content that corresponds to the purpose of the user's visit to the store. At that time, event information at the mass retailer is acquired. In FIG. 6E, a winning effect in roulette (giving benefits) is performed. At that time, winning information is obtained. It should be noted that there is a degree of freedom in the type of winning performance involved in awarding benefits, and various design changes are possible, and gimmicks other than roulette, such as a gacha-gacha, may be added. In FIG. 6F, coupon provision is performed. The content of this coupon can be tailored to the purpose of the user's visit to the store. Here, regarding the provision of coupons and incentives (benefits), a winning adjustment function may be provided in addition to the normal provision. Specifically, if there are three types of coupons with different prices, the distribution can be adjusted according to the maximum budget and end period, and the winning probability can be changed midway through the campaign period. It can be done. In FIG. 6G, a coupon usage screen is displayed and the coupon is used. At that time, coupon usage information is acquired. In FIG. 6H, an redemption screen after coupon use is displayed, and the coupon is redeemed (invalidated). At that time, various measurement logs are maintained. In this way, monetization can be achieved by converting "when", "who", "in which store", "what was sought" and "what was purchased" into one ID and utilizing it for data marketing.

As described above, in the mass retail store usage support device according to the present disclosure, the detection unit detects the user's visit to the mass retail store based on the user's active action via the terminal, and the acquisition unit When a user's visit to a mass retailer is detected based on an active action, the purpose of the user's visit to the mass retailer is acquired via the user's terminal, and the control unit At least one of content distribution and benefit provision via a user's terminal is controlled according to the purpose of visiting the store. Thereby, it is possible to provide a suitable service to the users of the mass retail store.

BACKGROUND ART Conventionally, point cards have been issued at mass retailers such as home electronics stores, and by inserting the point card into a processing device installed in the store, it has been possible to receive benefits such as point addition. However, there is a problem in that equipment management costs and maintenance (installation, management, electricity costs, etc.) are burdensome. In this regard, with the mass retailer usage support device according to the present disclosure, anyone can receive services by installing (downloading) the mass merchandiser usage application on the user terminal without incurring equipment management costs or maintenance burden. can.

In the mass merchandiser usage support device according to the present disclosure, for example, when a user terminal is touched via NFC at the entrance of a mass merchandiser, a mass merchandiser usage application is activated, and content distribution such as slots with advertisements and benefits are provided. In addition, along with guidance on the floor of the mass retailer according to the purpose of the store, points and coupons are given according to the purpose of the store, making it possible to make advantageous purchases using points and coupons. Furthermore, it is possible to use purchasing information using points and coupons as data, and to monetize by distributing content after the fact and granting benefits based on the purchasing information.

As described above, the mass retailer usage support device according to the present disclosure enables store maintenance-free use using NFC tags, promotes purchasing activities motivated by benefits such as points and coupons, and reduces actual costs by creating sales promotion menus such as points and coupons. You can gain benefits such as new revenue acquisition through advertising distribution, customer analysis by converting measurement logs into data, and monetization through data-based marketing. Furthermore, the funds for sales promotion and advertising in the application used by the mass retailer after the NFC touch may be borne by the provider (for example, the manufacturer) of the product or service at the mass retailer. Furthermore, all functions can be used simply by incorporating a software development kit (SDK) into an application used by a mass retailer, and the acquired log data can be used by the product or service provider at the mass retailer (for example, the manufacturer). ) may be made available.

FIG. 7 is a diagram showing an example of the functional configuration of the user terminal 10 and the mass retailer usage support server 20. As shown in FIG. 7, the user terminal 10 and the mass retailer usage support server 20 include a control section 110, a storage section 120, a communication section 130, an input section 140, and an output section 150. Note that FIG. 7 shows an example of the functional blocks of the user terminal 10 and the mass retailer usage support server 20, and may include other functional blocks that are not depicted in FIG. 7. Alternatively, a configuration may be adopted that does not include some functional blocks.

The control unit 110 controls the user terminal 10 and the mass retailer usage support server 20. The control unit 110 can be configured by a controller, a control circuit, or a control device described based on common recognition in the technical field related to the present invention.

The storage unit 120 stores information used by the user terminal 10 and the mass retailer usage support server 20. The storage unit 120 can be configured by, for example, a memory, a storage, a storage device, etc., which are explained based on common recognition in the technical field related to the present invention.

The communication unit 130 performs communication between the user terminal 10 and the mass retailer usage support server 20 (for example, mutual communication between the two). The communication unit 130 can be configured by a transmitter/receiver, a transmitting/receiving circuit, or a transmitting/receiving device as described based on common recognition in the technical field related to the present invention. Note that the communication section 130 may include a transmitting section and a receiving section.

The input unit 140 receives input from the user terminal 10 and the mass retailer usage support server 20. Further, the input unit 140 may be connected to a predetermined device, storage medium, etc., and may receive data input. The input unit 140 may output the input result to the control unit 110, for example. The input unit 140 can be configured with input devices such as a keyboard, mouse, buttons, input/output terminals, input/output circuits, etc., which are explained based on common recognition in the technical field related to the present invention. Further, the input unit 140 may be configured to be integrated with a display unit (for example, a touch panel).

The output unit 150 performs output to the user terminal 10 and the mass retailer usage support server 20. For example, the output unit 150 may include a display unit that displays images, an audio output unit that outputs audio, and the like. The display unit can be configured by, for example, a display device such as a display or a monitor, which will be explained based on common recognition in the technical field related to the present invention. Further, the audio output section can be configured by an output device such as a speaker, which will be described based on common recognition in the technical field related to the present invention.

It should be noted that the block diagram used to explain the above embodiment shows blocks in functional units. These functional blocks (components) are realized by any combination of hardware and/or software. Further, the means for realizing each functional block is not particularly limited. That is, each functional block may be realized by one physically coupled device, or may be realized by two or more physically separated devices connected by wire or wirelessly. good.

For example, the device (the user terminal 10 and the mass retailer usage support server 20) in an embodiment of the present disclosure may function as a computer that performs the mass merchandiser usage support process of the present disclosure. FIG. 8 is a diagram showing an example of the hardware configuration of the user terminal 10 and the mass retailer usage support server 20. The user terminal 10 and the mass retailer usage support server 20 described above are physically configured as a computer device including a processor 1001, a memory 1002, a storage 1003, a communication device 1004, an input device 1005, an output device 1006, a bus 1007, etc. You can.

Note that in the present disclosure, apparatus, circuit, device, unit, server, etc. can be interchanged. The hardware configuration of the user terminal 10 and the mass retailer usage support server 20 may be configured to include one or more of each device shown in the figure, or may be configured without including some of the devices. .

For example, although only one processor 1001 is shown, there may be multiple processors. Also, the processing may be performed by one processor, or the processing may be performed by two or more processors simultaneously, sequentially, or using other techniques. Note that the processor 1001 may be implemented using one or more chips.

Each function in the user terminal 10 and the mass retailer usage support server 20 is performed by loading predetermined software (programs) onto hardware such as the processor 1001 and memory 1002, so that the processor 1001 performs calculations and the communication device 1004 performs communication. This is realized by controlling reading and/or writing of data in the memory 1002 and storage 1003.

The processor 1001, for example, operates an operating system to control the entire computer. The processor 1001 may be configured by a central processing unit (CPU) including an interface with a peripheral device, a control device, an arithmetic device, a register, and the like. Note that each unit such as the control unit 110 described above may be realized by the processor 1001.

Furthermore, the processor 1001 reads programs (program codes), software modules, data, and the like from at least one of the storage 1003 and the communication device 1004 to the memory 1002, and executes various processes in accordance with these. As the program, a program that causes a computer to execute at least part of the operations described in the above embodiments is used. For example, the control unit 110 may be realized by a control program stored in the memory 1002 and operated in the processor 1001, and other functional blocks may be similarly realized.

The memory 1002 is a computer-readable recording medium, and includes at least one of ROM (Read Only Memory), EPROM (Erasable Programmable ROM), EEPROM (Electrical EPROM), RAM (Random Access Memory), and other suitable storage media. It may be composed of one. Memory 1002 may be called a register, cache, main memory, or the like. Memory 1002 can store executable programs (program code), software modules, etc. to implement a method according to an embodiment.

The storage 1003 is a computer-readable recording medium, such as a flexible disk, a floppy (registered trademark) disk, a magneto-optical disk (for example, a compact disk (CD-ROM), etc.), a digital versatile disk, removable disk, hard disk drive, smart card, flash memory device (e.g., card, stick, key drive), magnetic stripe, database, server, or other suitable storage medium. It may be configured by Storage 1003 may also be called an auxiliary storage device. Note that the storage unit 120 described above may be realized by the memory 1002 and/or the storage 1003.

The communication device 1004 is hardware (transmission/reception device) for communicating between computers via at least one of a wired network and a wireless network, and is also referred to as, for example, a network device, a network controller, a network card, a communication module, or the like. Communication device 1004 may include a SIM card. Note that the communication unit 130 described above may be realized by the communication device 1004.

The input device 1005 is an input device (eg, keyboard, mouse, etc.) that accepts input from the outside. The output device 1006 is an output device (eg, a display, a speaker, etc.) that performs output to the outside. Note that the input device 1005 and the output device 1006 may have an integrated configuration (for example, a touch panel). Note that the input unit 140 and output unit 150 described above may be realized by the input device 1005 and the output device 1006, respectively.

Further, each device such as the processor 1001 and the memory 1002 is connected by a bus 1008 for communicating information. The bus 1007 may be configured by a single bus or may be configured by different buses between devices.

Further, the user terminal 10 and the mass retailer usage support server 20 are equipped with a microprocessor, a digital signal processor (DSP), an application specific integrated circuit (ASIC), a programmable logic device (PLD), and a field programmable gate array (FPGA). It may be configured to include hardware such as, and a part or all of each functional block may be realized by the hardware. For example, processor 1001 may be implemented with at least one of these hardware.

(Modified example)
Note that terms explained in the present disclosure and/or terms necessary for understanding the present disclosure may be replaced with terms having the same or similar meanings.

The information, parameters, etc. described in this disclosure may be expressed using absolute values, relative values from a predetermined value, or other corresponding information. You can. Furthermore, the names used for parameters and the like in this disclosure are not limiting in any way.

The information, signals, etc. described in this disclosure may be represented using any of a variety of different technologies. For example, data, instructions, commands, information, signals, bits, symbols, chips, etc., which may be referred to throughout the above description, may refer to voltages, currents, electromagnetic waves, magnetic fields or magnetic particles, light fields or photons, or any of these. It may also be represented by a combination of

Information, signals, etc. may be input and output via multiple network nodes. Input/output information, signals, etc. may be stored in a specific location (eg, memory) or may be managed using a table. Information, signals, etc. that are input and output can be overwritten, updated, or added. The output information, signals, etc. may be deleted. The input information, signals, etc. may be transmitted to other devices.

Further, notification of prescribed information (for example, notification of "X") is not limited to explicit notification, but may also be made implicitly (for example, by not notifying the prescribed information or by providing other information) (by notification).

Software includes instructions, instruction sets, code, code segments, program code, programs, subprograms, software modules, whether referred to as software, firmware, middleware, microcode, hardware description language, or by any other name. , should be broadly construed to mean an application, software application, software package, routine, subroutine, object, executable, thread of execution, procedure, function, etc.

Software, instructions, information, etc. may also be transmitted and received via transmission media and/or signal waveforms. For example, if the software uses wired technology (coaxial cable, fiber optic cable, twisted pair, digital subscriber line (DSL), etc.) and/or wireless technology (infrared, microwave, etc.) to When transmitted from a server or other remote source, these wired and/or wireless technologies are included within the definition of transmission medium.

As used in this disclosure, the terms "system" and "network" may be used interchangeably.

Each aspect/embodiment described in this disclosure may be used alone, may be used in combination, or may be switched and used in accordance with execution. Further, the order of the processing procedures, sequences, flowcharts, etc. of each aspect/embodiment described in this disclosure may be changed as long as there is no contradiction. For example, the methods described in this disclosure use an example order to present elements of the various steps and are not limited to the particular order presented.

As used in this disclosure, the phrase "based on" does not mean "based solely on" unless explicitly stated otherwise. In other words, the phrase "based on" means both "based only on" and "based at least on."

As used in this disclosure, any reference to elements using the designations "first," "second," etc. does not generally limit the amount or order of those elements. These designations may be used in this disclosure as a convenient way to distinguish between two or more elements. Thus, reference to a first and second element does not imply that only two elements may be employed or that the first element must precede the second element in any way.

Where "include", "including" and variations thereof are used in this disclosure, these terms are inclusive, as is the term "comprising". It is intended that Furthermore, the term "or" as used in this disclosure is not intended to be exclusive or.

In this disclosure, when articles are added by translation, such as a, an, and the in English, the disclosure may include that the nouns following these articles are plural.

Although the invention according to the present disclosure has been described in detail above, it is clear for those skilled in the art that the invention according to the present disclosure is not limited to the embodiments described in the present disclosure. The invention according to the present disclosure can be implemented as modifications and variations without departing from the spirit and scope of the invention defined based on the claims. Therefore, the description of the present disclosure is for the purpose of illustrative explanation and does not have any limiting meaning on the invention according to the present disclosure.

In the above embodiment, as an example of an active action via the user terminal (user's terminal), bringing the user terminal close to (holding over) the NFC tag was explained, but the user terminal (user's terminal) There is a degree of freedom in active actions through , and various design changes are possible. For example, actions such as vibrating the user terminal at a predetermined position, reading predetermined identification information (for example, a QR code (registered trademark)), or connecting to Wi-Fi (registered trademark) can also be used instead.

In the above embodiment, the case where the mass merchandising store is a home appliance mass merchandising store has been described as an example, but it may be other than the home electronics mass merchandising store, such as a supermarket or a drug store. For example, a mass merchandiser is a large store that purchases specific products in large quantities and sells them at bargain prices, and may also be a chain of stores. Good too.

1 Mass retailer usage support device (mass retailer usage support system)
2 Mass retailer (home appliance mass retailer)
3 NFC (Near Field Communication) tag (detection part)
4-9 Sales booth 10 User terminal (mass retailer user's terminal)
20 Mass retailer usage support server 21 Application download guidance section 22 Acquisition section 23 Content distribution section 24 Benefit provision section 25 Control section 30 Network

Claims (7)

a detection unit that detects the user's visit to the mass retail store based on the user's active action via the terminal;
When the user's visit to the mass retail store is detected based on the active action, an acquisition unit that acquires the purpose of the user's visit to the mass merchandise store via the user's terminal; and,
a control unit that controls at least one of content distribution and benefit provision via the terminal of the user according to the purpose of the user's visit to the mass retail store;
A mass retailer usage support device characterized by having the following. The control unit executes different content distribution according to the purpose of the user's visit to the mass retail store, and also executes different benefit provision according to the purpose of the user's visit to the mass retail store.
2. The mass merchandiser usage support device according to claim 1. The control unit controls subsequent content distribution and benefit provision to the user via the terminal in accordance with the user's purchasing activity at the mass retailer.
3. The mass merchandiser usage support device according to claim 1 or claim 2. The control unit may later distribute content and provide benefits to the user via the terminal in different ways depending on whether or not the user has performed purchasing activities in accordance with the purpose of visiting the mass retailer. control,
3. The mass merchandiser usage support device according to claim 1 or claim 2. The mass retailer is a home appliance mass retailer;
3. The mass merchandiser usage support device according to claim 1 or claim 2. detecting the user's visit to the mass retail store based on the user's active action via the terminal;
When the user's visit to the mass retail store is detected based on the active action, the step of acquiring the purpose of the user's visit to the mass merchandise store via the user's terminal; ,
controlling at least one of content distribution and benefit provision via the terminal of the user according to the purpose of the user's visit to the mass retail store;
A method for supporting the use of mass merchandisers, characterized in that a computer executes the following. detecting the user's visit to the mass retail store based on the user's active action via the terminal;
When the user's visit to the mass retail store is detected based on the active action, the step of acquiring the purpose of the user's visit to the mass merchandise store via the user's terminal; ,
controlling at least one of content distribution and benefit provision via the terminal of the user according to the purpose of the user's visit to the mass retail store;
A mass retailer usage support program that causes a computer to execute the following.

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