JP6855609B2 - A system for managing promotions - Google Patents

Description

Guidelines for Interpreting the Application Hereinafter, Sections I-X provide guidance on the interpretation of the Application.

I. The term "product" means any machine, manufacture and / or composition, unless otherwise stated.

The term "method" means any process, algorithm, method, etc., unless otherwise stated.

Each process (even by method, algorithm or other term) essentially contains one or more steps, so all references to a "step" or "step" of a process are "steps". It has an essentially preceding description in the mere enumeration of "process" or similar terms. Therefore, any reference to a "step" or "step" of a process has a sufficiently precedent description.

Terms such as "invention" mean "one or more inventions disclosed herein" unless otherwise stated.

"One embodiment", "Embodiment", "Embodiment (plurality)", "The embodiment", "The embodiment (plurality)", "One or more embodiments", "Several embodiments" , "One embodiment," "one embodiment," "another embodiment," and the like, unless otherwise stated, "one or more (but not all) of the disclosed embodiments of the invention. It means "form".

The term "variation" of the present invention means an embodiment of the present invention unless otherwise stated.

References to "another embodiment" in the description of an embodiment refer to an embodiment in which the referenced embodiment precedes another embodiment (eg, a referenced embodiment), unless otherwise stated. ) And does not mean that they are mutually exclusive.

"Preparing", "including" and variations thereof mean "including but not limiting" unless otherwise stated.

The terms "one (a)", "one (an)" and "the" mean "one or more" unless otherwise stated.

The term "plurality" means "two or more" unless otherwise stated.

The term "herein" means "including all that may be incorporated by reference in this application" unless otherwise stated.

The phrase "at least one" means any combination of one or more of these, unless otherwise stated, when the phrase modifies more than one (such as a list of enumerated ones). For example, the phrase "at least one of a small appliance (widget), car and wheel" is (i) small appliance, (ii) car, (iii) wheel, (iv) small appliance and car, (v) small appliance. And wheels, (vi) cars and wheels, or (vi) small appliances, cars and wheels. The phrase "at least one" does not mean "one of each" of the plurality of things when the phrase modifies more than one thing.

When the terms "one", "two" and other numbers are used as radix to indicate the quantity of something (eg, one small instrument, two small instruments), they are indicated by the term of the number. It means a quantity, but not at least the quantity indicated by the terminology of the number. For example, the term "one small device" does not mean "at least one small device", so the term "one small device" does not extend to, for example, "two small devices".

The phrase "based on" does not mean "based on only" unless otherwise stated. The phrase "based on" describes both "based on only" and "at least on the basis". The phrase "at least based" is equivalent to the phrase "at least partially based".

The term "represent" and similar terms are not exclusive unless otherwise stated. For example, the term "represent" does not mean "represent only" unless otherwise stated. In other words, the phrase "the data represents a credit card number" means "the data represents only a credit card number" and "the data represents a credit card number, and the data represents something else." Both are described.

The term "hereby" is used herein only to precede a clause or set of other words that expresses only the intended result, purpose, or consequence of what was previously explicitly listed. Used for. The term "hereby" is a claim in which the clause or other word that the term "hereby" modifies is, in other ways, a particular further limitation of the claim. It also means that no restrictions on the meaning or scope of terms are established.

"Example (eg)" and similar terms mean "eg," and thus do not limit the terms or phrases they describe. For example, in the sentence "a computer sends data (eg, instructions, data structures) over the Internet", the term "example" means that the computer may send data over the Internet. It explains that it is an example of "data" and that "data structure" is an example of "data" that a computer may transmit over the Internet. However, both "instruction" and "data structure" are merely examples of "data", and anything other than "instruction" and "data structure" can be "data".

"Each" and similar terms mean "look individually." Thus, if more than one thing has "each" characteristics, then each of these has its own characteristics, and these characteristics can differ from each other, but it does not have to be. .. For example, the phrase "both two machines have their respective functions" means that the first machine has a function and the second machine has a function as well. The function of the first machine may or may not be the same as the function of the second machine.

"Ie (ie)" and similar terms mean "ie (that is)" and thus limit the terms or phrases it describes. For example, in the sentence "computers send data (ie, instructions) over the internet", the term "ie" explains that "instructions" are "data" that computers send over the internet. To do.

Any given numerical range shall include all or part of the number within that range. For example, the range "1 to 10" includes integers from 1 to 10 (eg 1, 2, 3, 4, ... 9) and non-integers (eg 1.1, 1.2, ... It shall be interpreted as specifying and including 1.9).

If two or more terms or phrases are synonyms (eg, because of an explicit statement that the term or phrase is synonymous), one example of the term / phrase is another term / phrase. Does not mean that the example of must have different meanings. For example, when a description expresses the meaning of "includes" as synonymous with "includes but does not limit", simply using the phrase "includes but does not limit" means that the term "includes" "includes". It does not mean anything other than "not limited".

II. Determination The term "determine" and its grammatical variants (eg, determining prices, determining values, determining objects that meet certain norms, etc.) are used in a very broad sense. Because the term "determine" envisions a wide range of behaviors, "determine" means to calculate, calculate, process, derive, investigate, examine (eg, a table, database, or another data structure). Investigate), confirm, etc. can be included. Similarly, "determining" can include receiving (eg, receiving information), accessing (eg, accessing data in memory), and the like. Similarly, "determining" can include resolving, selecting, selecting, establishing, and the like.

Since the term "determine" does not include certainty or absolute accuracy, "determine" can include meanings such as trial calculation, estimation, prediction, guessing, and the like.

The term "determine" does not include that mathematical processing must be performed, that numerical methods must be used, and that no algorithm or processing is used.

The term "determine" does not imply that any particular device must be used. For example, a computer does not necessarily have to make a decision.

III. When the limitation of the first claim extends to one feature and one or more features (for example, the limitation such as "at least one small device" extends to one small device and one or more small devices), and In a second claim subordinate to the first claim, if the second claim uses the definite acronym "the" (eg, "the small instrument") to refer to this limitation, this is , The first claim does not cover only one feature, and this does not mean that the second claim covers only one feature (eg, "the small appliance" is one. Can range from one small appliance and one or more small appliances).

Ordinal numbers (eg, "first", "second", "third", etc.) are used as adjectives before terms, and these ordinal numbers (unless otherwise stated) have specific characteristics. It is used only to indicate, for example, to distinguish that particular feature from another feature described by the same term or similar term. For example, the "first small instrument" may be named only to distinguish it from, for example, the "second small instrument". Therefore, simply using the ordinal numbers "first" and "second" before the term "small device" does not show any other relationship between the two small devices, as well. It does not show any features of either or both of the small appliances. For example, simply using the ordinal numbers "first" and "second" before the term "small appliance" is: (1) in order or place, one small appliance precedes any other. It does not show that it will come after or after, (2) it does not show that any small device operates before or after anything else in time, and (3) in importance or quality, either. It does not show that the small device is ranked below more than any other. In addition, the mere use of ordinal numbers does not define numerical restrictions on the features identified using ordinal numbers. For example, simply using the ordinal numbers "first" and "second" before the term "small device" does not indicate that there should be no more than two small devices.

When a single device, article or other product is described herein, one or more devices / articles (whether or not they work together) are described as a single unit. It may be used as an alternative to the device / article. Thus, the functionality described as possessed by a device may be possessed by one or more devices / articles (whether or not they cooperate).

Similarly, when one or more devices, articles or other products are described herein (whether or not they work together), a single device / article is described. It may be used as an alternative to the above device or article. For example, a plurality of computer devices may be replaced with a single computer device. Thus, a single device / article may substitute for the various functionality described as having one or more devices or articles.

The functionality and / or features of a single device described are by one or more other devices that are described but not explicitly stated to have such functionality and / or features. It may be embodied as an alternative. Thus, other embodiments need not include the described device itself, but rather include one or more other devices that, in those other embodiments, would have such functionality / feature. Can be done.

IV. Disclosure examples and terminology are not limited.
Neither the title of the invention (explained at the beginning of page 1 of this application) nor the abstract (explained at the end of this application) shall be construed as limiting in any way the scope of the invention of this disclosure. .. The abstract is included herein simply because an abstract that does not exceed 150 words is a requirement of US Patent Enforcement Regulation 37CFR 1.72 (b).

The titles and chapter headings of the inventions provided in this application are for convenience only and should not be construed as limiting this disclosure in any way.

Numerous embodiments have been described in this application and are presented for explanatory purposes only. The embodiments described are not limiting in any way and are not intended thereof. The invention of the present disclosure is broadly applied to a number of embodiments, as is immediately apparent from the disclosure. Those skilled in the art will recognize that the disclosed invention may be carried out with various modifications and changes such as structural, logical, software and electrical modifications. Specific features of the invention of the present disclosure may be described with reference to one or more particular embodiments and / or drawings, such features relating to those described unless otherwise stated. It should be understood that it is not limited to use in one or more embodiments or drawings.

No embodiment of the steps of the method or elements of the product described in this application constitutes the invention claimed herein, unless otherwise stated herein or in the claims. , It is not indispensable for the invention claimed in the present specification, and is not in the same scope as the invention claimed in the present specification.

All terms in the scope of claims have the broadest scope of meaning that one of ordinary skill in the art would have on the priority date. The terms used in any claim are not specifically defined or limited by this specification unless otherwise stated in this specification or in the claims.

The preface to the scope of subsequent claims is merely a list of the purposes, benefits and possible uses of the claimed invention and does not limit the claimed invention.

The present disclosure does not describe all embodiments of the present invention verbatim. Similarly, the present disclosure does not list the features of the invention that must be present in all embodiments.

Devices described to communicate with each other need not continuously communicate with each other unless otherwise stated. On the contrary, such devices only need to transmit to each other when necessary or desired, and in fact may stop exchanging data most of the time. For example, a machine that communicates with another machine over the Internet does not have to send data to the other machine for long periods of time (eg, weeks at a time). In addition, the devices communicating with each other may communicate directly or indirectly through one or more intermediate means.

The description of an embodiment having various components or features does not imply that all or even any of the components or features is required. Conversely, a variety of optional components are described to illustrate the wide variety of possible embodiments of the present invention. Unless otherwise stated, no component / feature is essential or necessary.

Method steps, algorithms, etc. may be described or claimed in a particular order, but such methods may be configured to operate in a different order. In other words, any order or order of steps that may be explicitly stated or claimed does not necessarily indicate a requirement that those steps be performed in that order. The steps of the method described herein may be performed in any possible order. Further, several steps may be performed simultaneously, even though they are described or implyed to occur non-simultaneously (eg, because one step is described after another). Moreover, the illustration of the illustrated method does not imply that the illustrated method is exclusive to other modifications and variations thereof, and the illustrated method or any step thereof is the present invention. Does not include the meaning that it is necessary, and does not include the meaning that the illustrated method is suitable.

The method may be described as comprising a plurality of steps, but does not imply that all or any of those steps are suitable, essential or necessary. Various other embodiments within the scope of the described invention include other methods excluding some or all of the described steps. No steps are essential or necessary unless otherwise stated.

The method may be described alone or without reference to another product or method, but in one embodiment the method may interact with another product or method. For example, such an interaction may include linking one business model to another. Such interactions may be provided to enhance the flexibility or desirability of the method.

A product may be described as containing a plurality of components, aspects, qualities, properties and / or features, but does not imply that all or any of the plurality of components are suitable, essential or necessary. Various other embodiments within the scope of the described invention include other products except for some or all of the described.

The list of listed items (which may or may not be numbered) does not imply that all or any of these items are mutually exclusive, unless otherwise stated. Similarly, the enumerated list of items (which may or may not be numbered) does not imply that all or any of these items cover any classification unless otherwise stated. For example, the enumerated list "Computer, Laptop, PDA" does not mean that all or any of the three items in the list are mutually exclusive, and all or any of the three items in the list , Does not include any inclusive meaning.

The list of listed items (which may or may not be numbered) does not imply that all or any of those items are equivalent to each other or are immediately replaced with each other.

All embodiments are descriptive and do not imply that the present invention or any embodiment is, in some cases, manufactured or implemented.

V. It is immediately apparent to those skilled in the art that the various methods described herein may be implemented, for example, in properly programmed general purpose computers, special purpose computers and computer computing units. .. Typically, a processor (eg, one or more microprocessors, one or more microcontrollers, one or more digital signal processors) receives instructions (eg, from memory or a similar device) and executes those instructions. This implements one or more of the methods defined in the instruction. Instructions may be embodied in, for example, one or more computer programs, one or more scripts.

A "processor" is one or more microprocessors, regardless of architecture (eg, chip-ravel multi-processing / multi-core, RISC, CISC, microprocessors with non-interlocking pipeline stages, pipeline configuration, simultaneous multi-threading, etc.). It means a central processing unit (CPU), a computer computing unit, a microcontroller, a digital signal processor, or a similar device, or any combination thereof.

Therefore, the description of the method is the same as the description of the device for carrying out the method. The device performing the method can include, for example, a processor suitable for carrying out the method and their input and output devices.

In addition, programs that implement such methods (as well as other types of data) may be stored and transmitted on various media (eg, computer-readable media) in a number of formats. In some embodiments, the circuits or custom hardware implemented by the hardware are replaced or combined with some or all software instructions capable of implementing the methods of various embodiments. You may use it. Therefore, various combinations of software and hardware may be used instead of software alone.

The term "computer-readable medium" refers to any medium, multiple identical or different combinations of media that together provide data (eg, instructions, data structures) that may be read by a computer, processor or similar device. Points to. Such media may take many forms, including, but not limited to, non-volatile media, volatile media, and transmission media. Non-volatile media include, for example, optical or magnetic disks and other persistent memories. Volatile media include dynamic random access memory (DRAM), which usually constitutes main memory. Transmission media include coaxial cables, copper wires and optical fibers, and include wired including system buses connected to processors. The transmission medium may include or transmit acoustic waves, light waves and electromagnetic radiation, such as those generated during radio frequency (RF) and infrared (IR) data communications. Common formats for computer-readable media include, for example, floppy disks ™, flexible disks, hard disks, magnetic tapes, any other magnetic media, CD-ROMs, DVDs, any other optical media, punch cards, paper tapes, etc. Any other physical medium with patterns or holes, RAM, PROM, EPROM, flash EEPROM, any other memory chip or cartridge, carriers described herein, or any other computer-readable medium. Can be mentioned.

Various forms of computer-readable media may be included in the transmission of data (eg, a series of instructions, etc.) to a processor. For example, the data may be (i) carried from the RAM to the processor, (ii) may be transmitted over a wireless transmission medium, (iii) Ethernet (or IEEE802.3), SAP, ATP, Bluetooth (registration). Trademarks) and / or may be formatted and / or transmitted according to a number of formats, standards or protocols such as TCP / IP, TDMA, CDMA, and 3G, and / or (iv) various methods known to the art. It may be encrypted for privacy protection or fraud prevention in any of the above.

Therefore, the description of the method is similar to the description of a computer-readable medium that stores a program for carrying out the method. A computer-readable medium can store program elements suitable for carrying out the method (in any suitable format).

Just as the description of the various steps in the method does not indicate that all the described steps are required, the embodiments of the device include some (but not necessarily all) of the described methods. Includes a computer / computer computer that can operate to perform.

Similarly, embodiments of a computer-readable medium for storing a program or data structure are described at run time, just as the description of the various steps in the method does not indicate that all described steps are required. Includes a computer-readable medium that contains a program that allows the processor to perform some (but not all) of these methods.

When a database is described, one of ordinary skill in the art may immediately use an alternative database to that described in (i), and (ii) other memory structures other than the database may be used immediately. to understand. Any illustration or description of the database as any example presented herein is a graphical configuration to represent that the information has been stored. For example, any number of other configurations may be used in place of those presented in the drawings or in tables or the like shown elsewhere. Similarly, any illustrated input in the database represents only exemplary information, and one of ordinary skill in the art will appreciate that the number and content of the inputs may differ from those described herein. In addition, despite any representation of the database as a table, other formats, including relational databases, object-based models and / or distributed databases, are used to store and manipulate the types of data described herein. You may use it. Similarly, objective methods or operations of the database can be used to implement various methods, such as those described herein. In addition, the database may be stored locally or remotely from a device that accesses the data in the database in a known format.

Various embodiments can be configured to operate in a network environment that includes a computer that is in communication with one or more devices (eg, via a communication network). Computers can be any wired or wireless medium (eg, internet, LAN, WAN or Ethernet, token ring, telephone line, cable line, radio channel, optical communication line, commercial online service provider, electronic bulletin board system, satellite communication link, supra. You may communicate with the device directly or indirectly via any combination of). Each device may include itself a computer or other computer computing device, such as an Intel® Pentium® or Centrino® processor, which is connected to communicate with the computer. Any number and type of device may communicate with the computer.

In one embodiment, a server computer or centralized basis may not be necessary or desirable. For example, the invention of the present application may be performed in one embodiment on one or more devices without a central engine. In such embodiments, any function described herein when performed by a server computer, or data described as being stored on a server computer, is instead driven by one or more such devices. It may be implemented or stored in it.

Where a method is described, in one embodiment, the method may operate without the intervention of any user. In another embodiment, the method involves some human intervention (eg, the steps are performed with or with human assistance).

VI. Continuation Application The present disclosure provides those skilled in the art with a description that makes various embodiments and / or inventions feasible. Some of these embodiments and / or inventions may not be claimed in this application, but may nevertheless be claimed in one or more continuing applications claiming the priority interests of this application. ..

Applicants are willing to apply for additional specification to continue the patent on the subject matter that meets the disclosure and enablement requirements but is not claimed in this application.

VII. Article 112, Paragraph 6 of the U.S. Patent Act In a claim, a limitation of a claim that includes the phrase "means to do" or "step to do" is, as opposed to the limitation, Article 112, paragraph 6 of the U.S. Patent Act. Means to apply.

In a claim, a limitation of a claim that does not include the phrase "means to do" or "step to do" enumerates the function without the action to perform the structure, material or its function. Regardless, it means that 35 USC 112, paragraph 6 does not apply to such limitation. For example, in a claim, referring to one or more steps of a claim or another claim, simply using the phrase "step of" or "step of" may be used in 35 USC. It does not mean that Article 112, paragraph 6 applies to the step.

With respect to the means or steps for performing a particular function according to 35 USC 112, paragraph 6, the corresponding structure, material or operation described herein, and their equivalents, shall be the particular function. Similarly, additional functions may be implemented.

Computers, processors, computer computers, and similar products are structures capable of performing a wide variety of functions. Such a product operates to perform a particular function by executing one or more programs, such as a memory device of the product or a program stored in a memory device accessed by the product. Can be done. Unless otherwise stated, such programs need not be based on any particular algorithm, such as certain programs that may be disclosed in this application. It is well known to those skilled in the art that a particular function may be implemented through different algorithms and any number of different algorithms may be merely a design choice for the performance of a particular function. ..

For this reason, with respect to the means or steps for performing a particular function according to 35 USC 112, paragraph 6, any structure corresponding to that particular function is programmed to perform that particular function. Includes products of. Such structures include programmed products that perform the function, such as (i) disclosed algorithms for performing the function, (ii) disclosed algorithms. It does not matter whether they are programmed with similar algorithms or different algorithms to perform (iii) functions.

Where the means for performing a function that is a method is listed, one structure for performing this method is programmed and / or configured with appropriate hardware to perform that function. A computer device (for example, a computer for general purpose purposes) is provided. Similarly, a computer device programmed and / or configured with appropriate hardware to perform its function through other algorithms that one of ordinary skill in the art would understand (eg, for general purpose purposes). Computer) equipped.

VIII. Disclaimer Numerous references to a particular embodiment do not indicate a disclaimer or denial of additional different embodiments, and similarly, references to a description of an embodiment that includes all of a particular feature are specific to that particular embodiment. It does not represent a disclaimer or denial of an embodiment that does not include features. The explicit disclaimer or denial in this application shall be prefaced by the phrase "does not include" or by the phrase "does not implement".

IX. Reference Incorporation Any patent or other document referenced herein is incorporated by reference in this patent application as part of this disclosure, but the requirements of 35 USC 112, paragraph 1. , And only for the purposes of the enablement requirements of 35 USC 112, paragraph 1, and this application does not mean that it cannot provide an elucidating meaning without such reference. Rather, it allows for elucidating meaning to the term provided, but does not limit, define, or interpret any term in this application in any way. Thus, one of ordinary skill in the art does not need to be restricted in any way by any embodiment presented in the references.

Incorporation by any reference does not imply any endorsement, approval or acquiescence of any declaration, opinion, argument or feature contained in any patent, patent application or other document incorporated, unless otherwise stated.

X. Application Progress In interpreting this application (including claims), there are other patent applications that share a priority claim with this application, regardless of whether there are other patent applications that may be relevant to this application. Those skilled in the art, whether or not, should refer to the filing history of this application, not the filing history of any other application or patent application.

It is a figure which shows the system which concerns on some embodiments. It is a figure which shows the mobile game apparatus which concerns on some Embodiments. It is a figure which shows the game apparatus which concerns on some Embodiments. It is a figure which shows the casino server which concerns on some embodiments. It is a figure which shows the point-of-sale information management terminal which concerns on some embodiments. It is a figure which shows the mobile game apparatus which concerns on some Embodiments.

Order Advertising in Virtual Gaming Environments Various virtual gaming environments, interactive environments, role-playing environments, virtual worlds, virtual societies or other environments may exist now or in the future. Examples include "Second Life", "EverQuest", "World of Warcraft" and "Guild Wars". Such an environment includes slots, media, or other opportunities to display advertisements such as advertisements. Advertising may be related to the virtual world or the real world. For example, the advertisement may be an advertisement for a real-world product. For example, a virtual world billboard advertisement can advertise a soft drink that is actually sold and consumed in the real world.

In various embodiments, the player or customer in the virtual environment registers or provides information about himself / herself. For example, a player provides a name and email address when registering to play in a virtual game environment. Other information about the player can be obtained in other ways. For example, information about the player may be collected from the player's gaming habits. For example, information about a player can be collected by subdividing the time of the day in which the player can be active in a virtual society. From such information, for example, the player's sleeping time and meal time are estimated. In various embodiments, information about the player is obtained by interacting with his computer. For example, the interaction between a player's computer and a server that operates a virtual environment provides information about the player's physical location.

In various embodiments, information about the player or participants in the virtual environment is used in choosing which promotion to display to the player. In various embodiments, the information about the player or the participant in the virtual environment is used in conjunction with the current situation, eg, the time of the day, in displaying the advertisement to the player.

In various embodiments, different locations in the virtual world may display different advertisements depending on where the player is currently looking. For example, suppose a player drives on the street in a virtual world. Roads may include billboard advertisements that display advertisements for passing vehicles. The player's real address may be recorded on the server operating the virtual world. The real address may be, for example, West Virginia. Therefore, the virtual world may display advertisements in business-related billboard advertisements in West Virginia. For example, the advertisement may be an advertisement for a takeaway restaurant close to the West Virginia player's home. When the second player drives beside the same billboard advertisement in the virtual world, different advertisements may be displayed to the second player. The different advertisements may be adjustments to information about the second player, such as the player's home address in the real world. In various embodiments, the two players may see the same virtual location or may see different advertisements at the same location. In this way, the two players are in a parallel virtual universe, where they can see different things while being in the same place at the same time. The advertisement displayed to the player may be adjusted to the player's individual information.

In various embodiments, the advertisements displayed to the player may be selected based on the time of day (eg, by a game server). For example, a real-world player may display a promotion about a fast food restaurant at noon in the region. In the evening, advertisements for prime-time television programs may be displayed.

Payments to Persons Receiving Advertisements on Mobile Phones In various embodiments, users of mobile devices, such as mobile phones, can be paid to receive advertisements on their mobile phones. A person may be paid by his telephone company and / or marketer. As payments, the person will be advertised in cash, a reduction in mobile phone charges (for example, the person will be reduced his mobile phone charges from $ 40 to $ 35), a gift certificate (from the marketer who advertises to this person) You may receive a gift certificate for the product to be sold) or other benefits. A person may agree to download a certain amount of advertising on his or her mobile device. This amount may include the amount of time to play. For example, the quantity may include advertisements worth one hour per month. The quantity may include the total number of advertisements (eg, 20 advertisements per month). The quantity may include the total number of bits or bytes of the advertisement. For example, the quantity may include 30 megabytes, which corresponds to the advertisement downloaded in a month. The person may receive different payments and benefits depending on the amount of advertising downloaded. For example, a person who downloads a 20-minute promotion a week can earn $ 10 a month, while a person who downloads a 10-minute promotion a week can earn $ 4 a month. You can receive profits.

In various embodiments, the downloaded advertisement may include a ringtone. One possible benefit of ringtones is that they can be heard not only by the owner of the mobile device (eg, a mobile phone), but also by others in the vicinity of the owner when the device rings. Thus, when a ringtone promotes a particular product or service, the advertisement may reach more than one person. In various embodiments, the person may be paid or benefited from downloading a particular ringtone. In various embodiments, the person may benefit from using a particular ringtone. For example, a mobile phone may report to the telephone company (or other trading partner or authorized person) about the use of a particular ringtone. The person may be paid according to this usage report. In various embodiments, a person may be paid depending on the number of calls he receives and the number of times a particular ringtone is played. In various embodiments, a person may be paid for his or her location when a ringtone is played from a mobile phone. For example, a person may receive more payment when ringing in a busy or busy area than when ringing in an isolated area. In various embodiments, the person can be paid according to the time of day when the ringtone rings. For example, a person may ringtone during a busy time of the day (eg, lunch time) rather than at the time of the day when many people are at home or working in a particular area. You can get more payment if you hear.

Software that prevents or prevents mobile devices from displaying unauthorized advertisements (or anything else).
In various embodiments, non-casino affiliates may attempt to send promotional data to mobile gaming devices. The organization may wish to display the promotion on mobile gaming devices. However, to do so, the organization may bypass the casino or thereby avoid paying the casino fairly incurred.

In various embodiments, the mobile gaming device may include software that prevents the display of unauthorized advertisements.

In various embodiments, the data regarding the authorized promotion may include tags, labels, or other related data. The tag may be, for example, authorized code. The mobile game device may include software that determines whether the tag is valid or not. For example, a valid tag may include a digital signature from a casino server. The mobile game device may include software that verifies whether the tag is a valid digital signature from the Zino server. In various embodiments, the digital signature may include data incorporated from the advertisement. In this way, no other entity can effectively remove the digital signature from the authorized advertisement and move it to the unauthorized advertisement.

In various embodiments, the data may include time stamps as the data is related to promotion. The time stamp may indicate, for example, when the promotion has been approved by a casino server or other authorized agency. The mobile game device may include software that determines whether the time stamp is displaying the near past. If the time displayed by the time stamp is too far in the past, the mobile gaming device can prevent the display of advertisements. In various embodiments, the advertisement must be displayed within a certain amount of time from the time the time stamp is received. In this way, you can steal old timestamps, attach them to unauthenticated promotions, and repel groups that try to display those promotions. In certain embodiments, the time stamp provided by an authorized institution, such as a casino server, may include the date of promotion. In this way, it is possible to make it impossible for another organization to obtain a time stamp associated with one promotion and use it for another.

In various embodiments, the data associated with the promotion may be encrypted on the route to the mobile gaming device. For example, the casino server may use a private key to encrypt the data associated with the promotion. The mobile gaming device may use the casino server's public key to decrypt the data associated with the advertisement and display the unencrypted advertisement. Organizations attempting to send unauthorized advertisements to mobile gaming devices will not have access to the casino server's private key. For this reason, organizations will not be able to disguise unauthorized advertising as legitimate advertising.

In various embodiments, a human inspector may view the display of the advertisement before it is displayed to the person via the mobile gaming device. If the advertisement does not meet certain criteria, a human inspector can prevent the advertisement from being displayed. A human inspector may signal to stop the promotion, for example, with a tag that prevents the casino server from sending the promotion to the mobile game device.

In various embodiments, the player may have the opportunity to display a reaction to the promotion. The player liked the promotion, for example, the promotion was interesting, the promotion was relevant to him, the promotion was the correct length, the advertisement was the correct amount, the promotion was the player May display that it was related to a product or service that you want to know more about. The player may evaluate the advertisement using, for example, numerical ranking. For example, the player may give the promotion a rating of 1 to 5 with a reasonable grade. In various embodiments, the player may provide a negative response as well. The player may indicate that the promotion was offensive, inappropriate, too long, distracting, or in any way undesirable.

The reaction to the player's advertisement may be forwarded to the marketer who provided the advertisement by the casino server. Marketers may thus have the opportunity to record better publicity. The player's reaction may also be used to build the player's profile. The profile may include the player's favorite set. The profile may be used to determine future promotions that should be displayed to the player.

The reaction of the player to the advertisement may be used to prevent the advertisement from being displayed to other players. The player may signal to stop advertising, for example, as offensive or inappropriate. The casino server may decide not to display the advertisement anymore. If the player signals to stop the promotion in one embodiment, the casino representative sees the promotion. The casino representative may then decide whether or not to continue displaying the promotion. In various embodiments, the advertisement may no longer be displayed when a predetermined number of players signal to stop. For example, if three or more players tag the advertisement as inappropriate, the casino server may stop displaying the advertisement. The casino server may stop displaying the advertisement by no longer transmitting the advertisement data to the mobile game device. The casino server may stop displaying the advertisement by transmitting to one or more mobile game devices a signal of data stating that the advertisement has already been locally stored in the mobile game device. The casino server may order the mobile gaming device not to display such advertisements. The casino server may order the mobile gaming device to remove such advertisements.

In various embodiments, the mobile gaming device may notify the casino server when the advertisement is displayed. For example, the mobile game device may notify the casino server of the date and time when the advertisement is displayed. The mobile gaming device may also provide an identifier for advertising. The casino server may then charge the marketer who sent the advertisement for display of the advertisement. In various embodiments, the mobile gaming device sends one or more pieces of information to the casino server. (A) Date when the promotion was displayed, (b) Time when the promotion was displayed, (c) Display of which promotion was displayed (for example, the identifier of the promotion, for example, "Ford's promotion"), (d) Display of the promotion. (For example, the promotion was displayed in still image only, for example, the promotion was displayed in a simple 3-second format, for example, the promotion was displayed in a full 20-second format, for example, the promotion was audio-only. (Displayed in), (e) Sponsor of the promotion, (f) Length of the promotion, (g) Game where the promotion was displayed, (h) Location of the display screen where the promotion was displayed (i) Prior to the promotion One or more outcomes that occur on the player's mobile gaming device (eg, if the promotion is made after the outcome of a series of wins by the player, the promotion may be more expensive for the marketer), (j) Response to the promotion (eg, the player wanted to find more information, for example, the player was bored with the promotion), (k) other related information.

In various embodiments, the casino server may include accounting software. The software, when the advertisement is displayed, the amount the casino bears based on the display, the number of remaining advertisements to be made, the amount already paid by Marketa, who the advertisement was displayed to, and any other Information related to advertising and monetary amounts may be tracked.

In various embodiments, the mobile gaming device may confirm with the casino server that the advertisement should be displayed before actually displaying the advertisement. For example, the mobile gaming device may send the identifier associated with the promotion to the casino server. The casino server may query the record of advertisements sent to the mobile gaming device. If the record does not include the identifier sent from the mobile gaming device to the casino server, the casino server can instruct the mobile gaming device not to display the advertisements shown by the mobile gaming device.

Prevention of display of advertisements that are difficult to understand and look like symbols.
In various embodiments, certain advertisements may be banned from display because they can be confusing and misleading. As an example, a promotion may be displayed instead of a symbol. If the advertisement looks like a jackpot symbol, the player may be confident that he has won a big prize when the advertisement arranges multiple actual jackpot symbols. The player will be very disappointed to find out that he did not win as he thought.

In various embodiments, the casino server may include software that analyzes the images associated with the advertisement. The software may use an image recognition or image comparison algorithm to ensure that the image displayed in the advertisement looks sufficiently different from the image typically seen in the game. For example, image processing algorithms are used to determine symbol boundaries. Image processing algorithms are also used to determine the boundaries of graphics in advertising. The boundary between the two is represented, for example, by the black line of the closed ring. The two boundaries may also be overlaid on top of each other. If the two boundaries are within a predetermined distance from each other on the overall length (eg, within 3 pixels), the boundaries are interpreted as defining similar shapes. Advertising may be prohibited due to the fact that it contains shapes that resemble symbols. In various embodiments, matching both shape and color may be sufficient reason to forbid promotional shapes. As will be appreciated, many other algorithms may be used to perform image recognition and image comparison.

In various embodiments, the comparison between the promotional image and the image used in the game may be performed on the mobile game device. For example, a mobile game device can store software that performs image comparison and / or image recognition. In various embodiments, comparing the promotional image with the image used in the game may be performed on a fixed gaming device.

In various embodiments, the promotion may be restricted to display only with certain games. The restrictions may be based on a comparison between the image in the advertisement and the image in the game. If the image in the advertisement is too similar to the image in the game, the display of the advertisement used in combination with the game may not be acceptable. However, if the image in the advertisement does not appear to be very similar to the image in the game, it is permissible to display the advertisement in combination with the game. Thus, in various embodiments, it is permissible to display a given advertisement in combination with the first game, but not in combination with the second game. For example, suppose the advertisement contains an image displayed on the reels of a slot machine game. Advertisements may appear in the first slot machine game but not in the second slot machine game.

In various embodiments, it is permissible to display the advertisement in one place on the display screen, but it may not be permissible to display it in another place. It may not be permissible to display the promotion in a first place on the display screen if the image in the promotion can be confused with standard game elements or images. For example, if an image in a promotion looks like a symbol used in a game, it may not be permissible to display the promotion in the area of the game (eg, on a reel symbol, eg, a card is normally handled). Area). However, it may be acceptable to display the advertisement in other areas of the screen. For example, it may be permissible to display a promotion on the right side of the game area. As another example, the promotion may include numbers (eg, "5% annually with a new credit card!"). It may not be acceptable to display such advertisements where numbers are normally displayed as part of the game. For example, it may not be permissible to display an advertisement with a numerical image near the area where the player's deposit balance is normally displayed. Thus, in various embodiments, the software may compare the image in the advertisement with the image primarily seen in different areas of the display screen. An image comparison algorithm may be used. If the image of the promotion is too similar to the image of a standard game element in a particular area of the display screen, it may not be acceptable for the promotion to appear in that area. On the other hand, if there is not much similarity between the image of the promotion and the image of the main game element in a certain area, the promotion can be displayed in that area. In various embodiments, humans may visually compare the images or make a decision as to whether it is permissible to display the advertisement in a particular area of the display screen. The description may be understood as relating to a mobile gaming device or gaming device in various embodiments.

In various embodiments, it may be permissible to display the advertisement at certain times between games, but it may not be permissible to display it at other times. For example, an image associated with a game may appear normally only during one stage of the game. Such images may not appear elsewhere in the game. Therefore, the display of advertisements showing images that look similar may only be allowed during the stage when the images of the game are primarily not displayed. For example, slot machine games may include bonus rounds. Bonus rounds may include images that are not seen early in the game. Thus, the display of advertisements containing images similar to the images displayed in the bonus round is not allowed during the bonus round, but may be allowed during other stages of the game.

In various embodiments, certain colors may not be acceptable in advertising. Such colors may be the same colors as the colors of symbols and other game elements. In various embodiments, certain shapes may not be acceptable in advertising. Such a shape may be a shape used as a symbol or other game element. In various embodiments, lists, tables, or other indicators of forbidden shapes may be printed, mailed, transmitted, or available to the marketer.

In various embodiments, the developer of a game can submit a figure or representation of the figure used in the game. Game developers may submit the shapes to regulators, marketers, casino servers, or other organizations. Shapes from different games may be stored together or associated with each other, for example as stored in a single database or a set of linked databases.

The marketer can then refer to the shape to plan an advertisement that does not resemble the shape. Regulators or casino servers can likewise compare the game and promotional shapes to ensure that there are no conflicts.

In various embodiments, the consulting firm or other company has access to a database or agglomeration of graphics used in the game. The company can help the marketing plan to avoid using shapes that are too similar to the shapes used in the game for Marketers. In various embodiments, consulting firms have individual access to agglomerates of shapes, so that, for example, game developers do not need to share their knowledge of shapes with competing developers.

In various embodiments, humans may be used to compare the shapes used in advertising with those used in games. In various embodiments, a human tester can play a game with advertising. Humans may later be asked if they have been confused or misunderstood by advertising. For example, humans may be asked if they thought they would win something when they weren't. Advertising may be tolerated as part of the game if humans report not to be confused. In various embodiments, the study may require a certain number of people to report that they have not been confused. For example, the trial must report that at least 6 people were involved and were not confused by publicity.

In various embodiments, the audio associated with the promotion may be compared to the audio provided in the game. In various embodiments, one algorithm may be used to compare the sound of the advertisement with the sound provided in the game. The algorithm may compare timbre, tempo, rhythm, range, volume, instrumental sound (eg violin, eg piano) or other sound characteristics. In various embodiments, it may not be permissible to display the promotion in the game if the sound of the promotion is considered to be too similar to the sound provided in the game. In various embodiments, if the audio of the advertisement is considered to be too similar to that of the game, the advertisement may be displayed but not audio. For example, advertisements are displayed using only graphics.

In various embodiments, humans can hear audio from advertising and games. Humans can use their own judgment to determine whether the audio of the promotion is confused with the audio of the game. In various embodiments, a group of subjects hear both sounds. The promotion may be allowed to appear in the game only if there are no subjects who say they will not confuse the audio, or if there are fewer than a given number of subjects. In various embodiments, one or more subjects are allowed to play the game in which the advertisement is displayed. Subjects are then asked if they were confused by the promotion, for example, if at some point they thought the sound of the promotion was the sound of doing something in the game. In various embodiments, the promotion may be used in the game only if the subject reports that there is no confusion.

In various embodiments, displaying a face in a promotion may not be acceptable. In various embodiments, it may not be permissible to display a face in an advertisement without the prior consent of the owner of the face. In various embodiments, the software or human can analyze the graphics associated with the advertisement to determine if the advertisement has a face. For example, a face recognition algorithm may be used to detect a face in an advertisement. In various embodiments, it may not be acceptable to use the face of a celebrity in advertising. For example, a celebrity may not have permission to appear in a promotion. An algorithm such as a human or face recognition algorithm may be used to compare the face appearing in the promotion with the face of a known celebrity to ensure that the celebrity does not appear in the promotion.

In various embodiments, humans or software can be ascertained that the advertisement does not contain certain words. For example, software can identify rough or unmoderated words.

In various embodiments, the software may be used to ensure that the data for advertising is in a satisfactory format. For example, the software can confirm that the image data meets a certain capacity or pixel limit. For example, software can check that the image data accurately displays 100 pixels x 200 pixels. As another example, software can verify that the image contains the appropriate color encoding. For example, the software can verify that the promotional image uses 8 bits to depict each of the three primary colors. In various embodiments, the software can verify that there is no excess of data describing the advertisement. For example, advertising may be limited to 10 megabytes or other limits.

In various embodiments, the casino server can send instructions to the mobile gaming device. The instructions may dictate when to display the advertisement on the mobile gaming device or only when the mobile gaming device is in a particular area of the casino. For example, a casino server may instruct a mobile gaming device to display a promotion only when the mobile gaming device is within 3 meters (10 feet) of a particular restaurant. As another example, the casino server may instruct the mobile gaming device to display the advertisement only when the mobile gaming device is in the swimming area of the casino.

Propose the player to move from the mobile game device to the fixed game device.
In various embodiments, the player may be enthusiastic about the mobile gaming device. A player may want to play the same game on a fixed gaming device. For example, a fixed gaming device may provide a place for the player to sit, a larger display screen, improved audio, and other advantages and conveniences. In various embodiments, the casino server can provide the player with the opportunity to move from playing on a mobile gaming device to playing on a fixed gaming device. The player may take the opportunity to move to the fixed game device and play the same game that was played on the mobile game device.

When the player moves from the mobile game device to the fixed device, the mobile game device can transmit all the credit balance that the player has to the fixed game device. In this way, for example, the fixed device may generate a credit balance equivalent to the credit balance on the mobile game device, while the credit balance on the mobile game device may be set to zero. In various embodiments, the player may be awarded additional credits in the fixed device, for example, as a reward for movement. In various embodiments, the player may be given less credit balance on a fixed device. In various embodiments, some of the player's credit balance may be transmitted and some may remain on the mobile gaming device.

When providing the player with an opportunity to transmit, the casino server may provide an indication of the location of the fixed device. For example, the casino server may send a display of the location of the fixed device to the player's mobile game device. The casino server may direct the fixed game device in the direction. The orientation may include the orientation from a standard location in the casino (eg, the front door) or the orientation from the current location of the mobile gaming device. In various embodiments, the orientation may include the orientation from the current location of the mobile gaming device.

Implementation The term "implementation" as used herein is used in the context of a game, for example, as the phrase "implementing a game." Playing a game means receiving a bet, storing a record of the amount of the bet, determining or producing a result of the game (eg, by running an algorithm that produces a random result, etc.). Determining the amount to be paid as a refund based on the results and bets (eg, determining multiple bets to be paid in a winning outcome event), instructions on the refund to be paid or paid, other aspects of the game. May include the execution of. In various embodiments, the game may be played by a remote entity. For example, even if the player interacts with the mobile game device, the casino server can generate the results that occur in the player's game. In various embodiments, the game may be played by a close presence, such as a mobile gaming device with which players interact. In various embodiments, the game may be played in close proximity and in collaboration with a remote entity. For example, a mobile game device and a casino server may jointly play a game.

Fixed Device The term "fixed device" as used herein may include a game device for a fixed game, a terminal used for the game, and a table game. For example, the fixed device may include a slot machine, a video poker machine, a terminal on which a player places a bet, a blackjack table, a poker table.

In various embodiments, the casino server may provide instructions to the mobile gaming device. The order may indicate where the mobile gaming device should be before displaying the advertisement. For example, a mobile gaming device must be in the vicinity of a particular bar before displaying the advertisement. The advertisement may be, for example, an advertisement for an alcoholic beverage.

Demographic data As used herein, the term demographic data refers to age, arbitrary range, race, gender, income level, income level range, marriage history, education level, presence or absence of children, children. May refer to a number, net property, spoken language, religion, political orientation, or any other characteristic used to classify a person into any demographic.

House Edge, House Advantage As used herein, the terms "house edge" and "house advantage" are expected to be held by the house on average per unit bet by the player. May refer to an amount. House edge may be expressed in percentage terms. For example, a 5% house edge may indicate that the house can be expected to hold 5 cents on an average $ 1 bet by the player. It should be noted that presenting a house edge does not necessarily mean that the house holds the player's bet offer amount in each game. Rather, the house edge refers to the expected value or average. For example, suppose a player bets $ 1 ($ 1) on a game and has a 45% chance of winning $ 2 ($ 2) and a 55% chance of not winning anything. This house edge is calculated as (0.55 * ($ 1- $ 0) + 0.45 * ($ 1- $ 2)) / $ 1 = 10%. Therefore, the house can expect a dime for every dollar a player bets.

Results As used herein, the term "result" can be acquired (eg, randomly generated; eg, selected by the player) in a game (eg, a game played with a bet). , May refer to a set of symbols or visual features that can determine the course or direction in the game and / or the payment or prize given by the game. The term "result", in various embodiments, refers to both symbols and visual features, and may refer to payments or awards given in the game. The term "result" may refer to a prize or payment given in a game in various embodiments. In various embodiments, multiple results may occur during the game. For example, in a slot machine game, each active payline may have different results. Further, in various embodiments, one game may include consecutive results. For example, in a video poker game, the first set of five cards dealt to a player can constitute a first result. After discarding a card from the first set of five cards, the final hand of the card acquired by that player can constitute a second result. In various embodiments, the collective result of the various results in the game may itself constitute the result. For example, in a slot machine game, a player can activate three paylines, which allows him to receive three results. Payments associated with the three results may be 2 coins, 5 coins, and 3 coins. Therefore, the collective result of the game may be that the player receives a payment of 10 coins. Examples of results are (a) a set of symbols reached across the payline of a reel slot machine, (b) a set of cards dealt in a poker game, (c) a player's hand dealt in a blackjack game, ( d) The player's hand in the blackjack game, (e) the player's hand combined with the dealer's hand in blackjack (ie, the result in the blackjack game is the card received by the player and the card received by the dealer. (May include), (f) numbers from the Claps game, (g) series of numbers from the Claps game (eg, in the Claps game, the result is the time the player made a bet). It may include a series of numbers issued between the time the player was paid for the bet or lost the bet), (g) a series of numbers issued in Kino's game, (h) a bonus round. The amount of the prize that appeared in, etc. can be mentioned.

Products As used herein, the term "product" may include tools. As used herein, the term "product" may include services.

Gaming As used herein, the term "gaming" takes the risk of one or more events whose outcomes are uncertain and unpredictable, and the primary value is that the particular outcome of that event actually occurs. It may refer to putting in with the possibility of a second value to win. Gaming includes (a) betting money on the result of the dice, (b) betting money on one or more card distributions, (c) betting money on the rotation of the rotating disk, (d). ) Bet money on the reel of the slot machine, (e) Bet money on the result of sports competition, (f) Bet money on the result of election, (g) Money for the occurrence of natural phenomena such as typhoons Bet, and bet money on any other event that cannot be predicted with certainty. Gaming includes (a) taking risks and playing poker games with money, (b) taking risks and playing craps games with money, and (c) taking risks with money. Playing a game of roulette, (d) betting money on the outcome of a football game, or betting money on any other game or competition. The "value" that is put at risk in gaming includes anything that benefits the person or other entity, whether or not the benefit is experienced by the person involved in the gaming. The value may be palpable or imperceptible. Values include (a) cash, (b) credits, (c) tokens, (d) rights (eg the right to bypass queues for buffets, eg the right to spin slot machines for free), (e) products, (F) Services, (g) Comp Points, (h) Coupons, (i) Vouchers, (j) Movie Tickets, (k) Right to Loan, (l) Miles to Receive Mileage Service and Any Items of other value can be mentioned. The value that can be won from gaming does not have to be the same kind that is put in at risk. For example, a person may risk investing cash in order to obtain a movie ticket. Events that are the subject of gaming may, in principle, be predictable, but may not be predictable by a given applicable rule, criterion, or possibility. For example, a person may be able to predict which cards have been tampered with and dealt. However, tampering with the card violates the rules of the game. Introducing a valuable item at risk may include allowing the possibility of losing some or all of the valuable item. Gaming may involve taking risks and putting value into it, even if it is not owned by the person playing the game. For example, a business owner can bet half of his future business profits for the next full year. Gaming can include investments, such as investments in stocks or financial markets. Gaming can further include taking the position of derivatives, such as purchasing put options or call options on stocks.

Detection of One Device by Another In the present specification, various embodiments may refer to an interaction between a first device and a "nearby" second device. In various embodiments, the first device may operate when the second device is in the vicinity. In various embodiments, the second device may operate when the first device is in the vicinity. When "near", "near", "side", "close", "exist" or similar terms are used, the first device may recognize the existence of the second device in various ways. , The second device may recognize the existence of the first device in various ways, the first device may react to the existence of the second device in various ways, the second It should be understood that the device may react to the presence of the first device in various ways. For example, when the first device is instructed to operate by a third device that recognizes that the second device is in the vicinity of the first device, the first device is of the second device. It should be noted that it may react to the presence of a second device without recognizing its presence. In various embodiments, the first device and / or the second device may be moved. For example, the first device may be mobile (eg, the first device may be carried by a pedestrian), while the second device may be fixed.

By various techniques, the first device may be able to recognize and / or react to the presence of the second device. By various techniques, the second device may be able to recognize and / or react to the presence of the first device. As used herein, the term "beacon" is a signal that can be used as a reference signal by another device or person, eg, so that another device can determine its own location or location. Includes a device to generate. Beacons can emit continuous, periodic, sporadic, or other types of signals. The beacon may emit a directional signal (eg, the signal most easily detected by a device at an angle of incidence with respect to the beacon), and the beacon may emit a signal of equal intensity in all directions. .. The beacon may emit a signal when triggered by the presence of another device, or may emit a signal independently of the other device. The beacon may broadcast a reference signal as a stand-alone function. The beacon may simply incidentally act as a beacon. For example, a light bulb may optionally act as a beacon, even if its primary purpose is to illuminate a room. The beacon may be a natural object (eg, the sun) or an artificial object. The beacon may emit light, voice, radio waves, microwaves, odors, or any other type of signal.
A radio frequency identification (RFID) tag or transponder is generally a small device that uses such signals as a means of transmitting and / or transferring signals and providing identification. The signal transmitted or transferred is generally a radio wave. The transmitted or forwarded signal can include a unique signature or pattern that can serve to uniquely identify the RFID tag. If a device is associated with this tag (eg, by installation or by introduction into the device), the unique identification of this tag can serve to uniquely identify the device by association. ..
Near field communication (NFC) enables secure wireless communication over short distances, typically in the range of a few inches. An exemplary application by Motorola and Mastercard® has been tested and allows mobile phones to be equipped with NFC and credit card payments using the mobile phone.
-Infrared data communication can be used as a means of communication between two adjacent devices. For example, an infrared light emitting diode (LED) can be used to generate a signal. The signal pattern can be generated by switching the LED on and off. Examples of the receiver include a silicon photodiode, which can convert incident infrared light into an electric signal. Infrared signals can also be transmitted using a laser.
-The device may be recognized by a photo capturing means or an image of the device. For example, the first device may take a picture of the second device. The first device may use an image processing algorithm to detect the salient features of the second device. For example, if the second device has a black and white pattern, the first device can look for the pattern in the captured image.
• One or more devices may use position measurement techniques to determine their own location. Once the location of the two devices is known, a simple algorithm can be used to determine if the two devices are close to each other. For example, the distance between two devices using the known x and y coordinates can at least be estimated using the Pythagorean theorem. Various position measurement techniques may be used. For example, the device may receive signals from a beacon or other signal generator at a known location. Specifically, if the beacon is in a short distance, the position of the beacon can be estimated and the position of the device can be estimated. In various embodiments, the device may receive signals from multiple beacons or signal generators. The signal generator may be adjusted to transmit signals at the same time. However, depending on the location of the device, the device may not necessarily receive signals from all beacons at the same time. For example, if the device is closer to Beacon 1 than Beacon 2, the device receives the signal from Beacon 1 before receiving the signal from Beacon 2. The location of the device can be estimated based on the arrival times of the signals from the various beasons. For example, geometric or triangulation algorithms may be used to determine the location of the device based on the known location of the beacon and based on the arrival times of the signals simultaneously transmitted by the beacon. In a manner similar to systems with beacons, positioning systems may utilize receivers at known locations (eg, fixed receivers). Each fixed receiver receives a signal from a device that requires a location. The same signal from the device may reach different receivers at different times or at different angles. Algorithms can be used to locate the device based on the arrival time or angle of the signal at the various receivers. An exemplary positioning system includes:
The Global Positioning System (GPS) is based on a group of satellites that send reference signals to locations on the ground. GPS can pick up reference signals from multiple satellites and use signals to determine position or altitude.
・ ・ Long-distance navigation (LORAN) is navigation based on surface radio frequency transmission. The location of the device can be estimated based on the arrival time difference in the device of the signals from three or more transmitters.
・ ・ Radio wave location using a mobile phone network is a system in which a mobile phone functions as a fixed receiver. The signal from the mobile phone can be received by a plurality of base stations. The location of the cell phone is based on the time when the signal from the cell phone was received at each of the base stations, based on the angle at which the signal from the cell phone was received at each of the base stations, and / or of the signal source. It can be determined based on the characteristic distortion in the mobile phone signal that will indicate a particular location.
-The first device may transmit an audio signal. The audio signal may include a clear set of codes or pulses. The second device may pick up this signal, for example using a microphone. The second device may recognize a clear pattern of audio signals, thereby estimating the presence of the first device. Similarly, the second device may transmit an audio signal that allows the first device to identify the second device.
The first device may recognize the presence of the second device from physical or electrical contact. For example, the first device may have a port to which the second device can be docked. When docked, the second device can reach electrical contact with the first device. This allows the first device to recognize the presence of the second device and / or thereby the second device to recognize the presence of the first device.

There are various ways in which one or more devices can detect the presence of one or more other devices. There are various ways in which two devices can be detected in close proximity.
The first device may detect a signal from the second device. Thereby, the first device may detect the presence of the second device.
The first device may determine its own location. For example, the first device may use a positioning system to determine its own location. The first device may already know the location of the second device. For example, the second device may be in a well-known fixed location. The first device may store the location of the second device in memory. When the first device knows its own location and the location of the second device, the first device knows when the first device is in the vicinity of the second device (eg, using a geometric algorithm). ) Can be guessed.
-The third device can detect the location of the first device using, for example, a positioning system. The third device can detect the location of the second device. The third device may then notify the first, second, or both devices of the location of either or both of the first and second devices. Thereby, the first device can determine whether or not it is in close proximity to the second device. Thereby, the second device can determine whether or not it is in close proximity to the first device. In some embodiments, the third device may notify the first device that the first device is in the vicinity of the second device. In some embodiments, the third device may notify the second device that the second device is in the vicinity of the first device. In some embodiments, the third device first states that the first device is not necessarily in the vicinity of the second device, based on the fact that the first device is in the vicinity of the second device. The first device may be instructed to take some action without notifying the device. In some embodiments, the third device is not necessarily in the vicinity of the first device, based on the fact that the second device is in the vicinity of the first device. The second device may be instructed to take some action without notifying the device. The third device may detect the position of both the first device and the second device. The third device can then notify the first, second, or both devices, as described above. That is, the third device may notify the first and / or second device of the location of the first and / or second device, and the fact that the first and second devices are in close proximity to each other. May be notified. The third device can likewise provide instructions to the first and / or second device based on the fact that the two devices are in close proximity to each other.
-The third device may detect the position of the first device. The fourth device may detect the position of the second device. The third and fourth devices may then notify the first device of their positions. The third and fourth devices may notify the second device of their positions. The third and fourth devices may notify the first device that the first device is in the vicinity of the second device. The third and fourth devices may notify the second device that the first device is in the vicinity of the second device. The third and / or fourth device may instruct the first device to take some action based on the fact that the first device is in the vicinity of the second device. The third and / or fourth device may instruct the second device to take some action based on the fact that the first device is in the vicinity of the second device. The fourth device may detect the position of the second device. The third device may notify the first device of the positions of the first device and the second device. The third device may notify the first device that the first device is in the vicinity of the second device. The third device may instruct the first device to take some action based on the fact that the first device is in the vicinity of the second device. The third device may notify the second device of the positions of the first device and the second device. The third device may notify the second device of the positions of the first device and the second device. The third device may instruct the second device to take some action based on the fact that the first device is in the vicinity of the second device.
-The third device may detect the position of the first device. The fourth device may detect the position of the second device. The third and fourth devices may notify the fifth device of their positions. The fifth device may notify the first and / or second device of the position of both. The fifth device may notify the first device that it is in the vicinity of the second device. The fifth device may notify the second device that it is in the vicinity of the first device. The fifth device may instruct the first device to take some action based on the fact that the first device is in the vicinity of the second device. The fifth device may instruct the second device to take some action based on the fact that the second device is in the vicinity of the first device.

Transmission and Communication Various embodiments described herein are digital or electronic constructs such as digital images, text files, computer programs, audio files, video files, or any other object or entity. Describe "transmission" or "communication". The transmission or communication of a digital or electronic component may include the transmission of data such that the data alone is sufficient to reconstruct the component as a whole. For example, the transmission of a digital image involves the transmission of a million bytes of data, where each byte has the characteristics of one pixel in the digital image so that the digital image can be completely reconstructed from the data alone. In some cases. The transmission or communication of a digital or electronic construct may include the transmission of data such that the transmitted data is used in combination with other data for reconstructing the construct. For example, the digital image may be transmitted in a compressed format. The transmitted data may be used in combination with the data describing the decompression algorithm for reconstructing the digital image. The transmission or communication of a digital or electronic component may include the transmission of data indicating or characterizing the component so that the component can be read or acquired elsewhere. For example, the data describing the title of the image may be communicated from the first device to the second device. The second device may already store various images in the second device and index by title. The second device may reconstruct the image communicated from the first device using the title in order to restore the complete depiction of the second image from the storage device of the second device.

In various embodiments, the transmission or communication of the advertisement may include the transmission or communication of digital or electronic components.

Coding The signal that "codes" a digital or electronic construct as used herein may contain sufficient data to reconstruct the construct from the data alone. For example, a signal encoding an advertisement containing an image may itself contain sufficient data to reconstruct the image.

The signal that "identifies" a digital or electronic component as used herein may include data that provides information indicating where or how to search for that component. A signal that identifies a digital or electronic component has a name, title, or other identifier for that component so that the component can be retrieved from a database or other storage medium using a name, title, or other identifier. Or it may contain data that provides other identifiers.

Encryption The term "encryption" as used herein may refer to the process of concealing or keeping information secret so that it is not immediately understandable without special knowledge. By the encryption process, raw information called plaintext can be converted into encrypted information. The encrypted information may be called a ciphertext, and an algorithm for converting plaintext into a ciphertext may be referred to as a ciphertext. Cryptography can also be used to perform the reverse operation of converting a ciphertext into plaintext. Examples of ciphers include substitution ciphers, transposition ciphers, and ciphers implemented using rotary cipher devices.

In various cryptographic methods, cryptography may require ancillary components of information called keys. The key may include, for example, a bit string. The key may be used in combination with encryption to encrypt plaintext. The key may also be used in combination with the cipher to decrypt the ciphertext. In the category of cryptography called symmetric key algorithms (eg, private key encryption), the same key is used for encryption and decryption. Therefore, the inviolability of encrypted information may depend on the key being kept secret. Examples of symmetric key algorithms are DES and AES. In the category of cryptography called asymmetric key algorithms (eg, public key cryptography), different keys are used to encrypt and decrypt. When using the asymmetric key algorithm, any general member can use the first key for encrypting plaintext into ciphertext. However, only the owner of the second key (eg, the private key) can decrypt the ciphertext into plaintext. An example of an asymmetric key algorithm is the RSA algorithm.

Consider that other methods than encryption, such as coding or steganography, may be used to conceal or conceal information. Such a method may be used in combination with encryption.

Encryption can be used for:
-Sending a message that can only be read by a specific recipient. For example, suppose Alice and Bob both have the same private key. Alice can use the private key to encrypt plaintext messages. She can send the resulting ciphertext to Bob. Bob can then use the encryption key to decrypt the ciphertext and view the plaintext version of the message.
-Messages can be encrypted by many people and decrypted by only one person (eg PGP). For example, Alice owns a public and private key. Bob wants to send Alice a message that only Alice can read. Bob can compose the message in clear text and encrypt it with Alice's public key. Bob can send the resulting ciphertext to Alice. Alice then uses her private key to decrypt the ciphertext, which allows her to view the plaintext message. If Cindy intercepts the ciphertext message on the way from Bob to Alice, Cindy will not be able to decrypt this message because she does not have access to Alice's private key. Alice's public key is also available to Cindy, but not enough to decrypt the ciphertext message in a practical length of time.
-Authenticate the message sender. Using this encryption involves having the sender generate a digital signature. For example, Alice wants to send a message to Bob in a way that Bob can be sure that the message came from him. Alice can compose a plaintext message and use her private key to encrypt this plaintext into a ciphertext. Alice can then send this ciphertext message to Bob. Bob can then use Alice's public key to convert the ciphertext back to plaintext and decrypt it. Bob says this message is because Alice's public key only works to decrypt ciphertext messages created with Alice's private key, and it is presumed that only Alice has access to her private key. You can be confident that Alice is due.
・ Enables non-repudiation. If the sender attaches a digital signature to the message or part of the message, the sender cannot later claim that he did not send the message.
-Guarantee transmission time / data. See hash below.
-Guarantee reception by the recipient. See hash below.
-Verify that the message is not modified after being sent by the sender. See hash below.

Hashing is the process by which input data of typically any length is typically converted to shorter lengths and / or fixed lengths. The hash function is the function that performs this transformation. Often, a useful hash function is a one-way function. That is, the output can be calculated immediately for a given input. However, for a given output, the input that produced the output is difficult to calculate. Similarly, useful hash functions often have the property that two different inputs rarely produce the same output. Hashes can be used for the following purposes:
-Check for data redundancy. For example, a database contains a huge number of names. This name can be of any length. Hash values for names can be generated to check for redundant names. Hash values are smaller than the name and can all be the same length. Therefore, it may be easier to compare the hash values of the names than to compare the names themselves.
-Authenticate that the message has not been modified. For example, Alice can send plaintext to Bob, along with the hash value of the message. Alice can attach a digital signature to the hash value to assure Bob that this hash value was sent by Alice. When Bob receives this plaintext message from Alice, he can calculate the hash value of the message. If the hash value Bob calculates is the same as the hash value Alice sent to Bob, then Bob can be confident that this message has not been modified on the way from Alice to Bob.
-Prove that you own the message without having to open it. For example, Alice can send a message to Bob. Bob can take the hash value of the message and send it back to Alice. Alice can then confirm that Bob has the message without the risk of the message being intercepted on the way from Bob to Alice.
-Prove that you own the message at some point without having to open it. For example, Alice has a great idea and may want to prove at some point that she has come up with this idea without having to publish it. Alice can then write the idea out in text format and take the hash value of that text. Alice can then publish the hash value of the text in the newspaper. Then it is immediately clear that Alice owned the idea, at least on the date of publication in the newspaper.
-Timestamp the document. For example, the document may be sent to a time stamping service. The service can then determine the hash value of the document. The service can add the current date and time at that time to the hash value of the document and attach a digital signature to the result. The digitally signed hash value is then published with the date and time added. As long as it is reliable that the time stamping service will provide the correct date and time (eg, without using the old date and time), the published time stamp will be provided by the time stamping service for the document. It can serve as proof that it existed as a date and time of day. In addition, precautions may ensure that even time stamping services are very difficult to provide fake times and dates. For example, the time stamping service may add serial numbers (eg, 1, 2, 3, etc.) to each of the time stamped documents. If the service wants to supply an older date, the service must find an older serial number. The older sequence number must match between the two sequence numbers immediately before and after the desired fake date. However, for example, if there are no leading digits, there is no such available serial number.

FIG. 1 shows a system 100 according to some embodiments. In various embodiments, the system can function within the boundaries of the casino. In various embodiments, the system can function within the boundaries of the casino and ancillary areas, such as retail stores, exercise rooms, restaurants, swimming areas, showrooms, conference room halls, and the like. In various embodiments, the system can function beyond the boundaries of the casino. The casino server 105 can communicate with one or more mobile gaming devices, such as devices 110, 115, and 120. The casino server can communicate with one or more marketer devices, such as the marketer device 125. The marketer device describes the information that describes the promotion to be streamed (eg, images and audio with the promotion), when to stream the promotion, which player views the promotion, and what amount is paid for the promotion. Information such as what medium is used to carry out the promotion (for example, a symbol, for example, a background area of a display screen) can be transmitted to the casino server. The casino server 105 can communicate with one or more display devices, such as the display device 130. Display devices include billboards, electronic signs, signs, television monitors, projectors, or other display devices. The casino server can instruct the display device to display an image with an advertisement in various embodiments. The casino server can communicate with one or more receivers, such as receiver 135. Examples of the receiver include an antenna, an RFID tag reader, a barcode reader, and the like. The receiver can detect the signal transmitted from the mobile game device. The receiver can use such a signal to determine the location of the mobile gaming device. The receiver can also receive data from the mobile game device. Such data may be relayed to the casino server. The casino server 105 can communicate with one or more beacons, such as the beacon 140. Beacons may form part of a positioning system that may be used by mobile gaming devices to determine position. For example, a beacon can send a signal within the casino. The mobile gaming device may be able to triangulate its position within the casino by receiving signals from various beasons. The casino server 105 can communicate with one or more game devices, such as a game device 145. Examples of the game device include a slot machine, a video poker machine, a video blackjack machine, a video kino machine, and the like. The casino server can communicate with one or more point-of-sale (POS) terminals, such as the POS terminal 150. Examples of the POS terminal include any terminal with a retail facility, or any other terminal capable of handling sales operations. In various embodiments, the POS terminal can determine the appropriate advertisement to display on a nearby mobile gaming device. The POS terminal can send the advertisement to the casino server. The casino server can now send the advertisement to the mobile gaming device.

FIG. 2 shows a mobile game device according to some embodiments. As used herein, the term "mobile gaming device" refers to any device that is immediately mobile or portable, and a device that allows a player to gamble in at least one of the following: (A) luck-based games, (b) sports competitions, (c) mixed luck and skill games (eg, blackjack), (d) skill-based games, (e) slot machine games (e) For example, video slot games), (f) lottery games, (g) card games (eg, poker games), (h) pull-tab games, (i) natural phenomena (eg, typhoon outbreaks), (K) Political events (eg, election winners), (l) Popular cultural events (eg, dates of marriage of two celebrities), etc. Mobile gaming devices include Blackberry®, iPod®, personal digital assistants, mobile phones, laptop computers, cameras, personal computers, televisions, eBooks, or any other suitable device. It may be the device of. Mobile gaming devices are mobile or portable in the sense that the average person can carry the device without the help of large machines without significant effort. Mobile gaming devices are mobile or portable in the sense that they are not locked, bolted, or nailed to the same location over a long period of time (eg, months), depending on the design. However, the mobile gaming device is primarily fixed in place so that humans can interact physically with the device without the risk of the device being accidentally pushed, moved, knocked down, etc. It is also assumed that it is done (eg, using a lock or bolt). Mobile game devices can include programs for operating games, programs for communicating with other devices, programs for displaying advertisements, programs for displaying entertainment works, and any other program. The processor 225 for executing the program 240 may be provided. The mobile game device stores program data, image data, data about the player, information about the result of the game played on the mobile game device, settlement data, etc. A memory 235 for the purpose can be provided. The mobile game device can include various output devices 210. Examples of such an output device include a display screen such as a liquid crystal display. The display screen can display images, videos, cartoons, animations, texts, or any other practical output. The output device may include a speaker. The speaker may generate an audio output. For example, the speaker may generate a voice output, a bell sound, an engine sound, or any other voice. The speaker may generate vibrations. The mobile game device can include one or more input devices 215. The input device allows the player to interact with the mobile gaming device. The mobile game device may include buttons, keypads, rollerballs, scroll wheels, and the like. The mobile gaming device may include, for example, a touch screen capable of detecting contact from a person's touch and / or from a stylus. The mobile game device may include a microphone for receiving voice input. The microphone may be used to receive the voice input. The mobile gaming device may include a card reader for receiving input from a magnetic strip card (eg, a credit card or a player's tracking card). The mobile game device may also include a smart card reader. The mobile game device may include a camera for capturing images or videos. The mobile game device may include a biometric reader such as a fingerprint reader or a retinal scanner. The mobile game device may include a communication port 220. The communication port may include an antenna 205 for broadcasting and / or for receiving electromagnetic signals such as radio signals. The communication port may include an optical communication mechanism such as a laser or a diode. The communication port may include an electrical contact, which can interface the electrical contact of another device to generate a wired, cable, or electrical contact. The electrical contacts may be used for communication purposes and / or for power extraction purposes. The mobile gaming device may include parts that are geometrically configured to fit the docking area of another device. Other devices may include portions having complementary geometric configurations. When the mobile gaming device docks with another device, the mobile gaming device may communicate with and / or draw power from the device. For example, a mobile game device may upload game software from another device, or may download information about a player betting on an activity to the other device. The mobile game device may include a power source such as a battery or a fuel cell. The mobile gaming device may further include a sensor that measures when the power drops. The sensor may trigger an indicator capable of indicating residual power. The mobile gaming device may include a radio frequency identification (RFID) tag 230. The mobile game device may have a unique signature and may allow other devices to recognize the presence of the mobile game device. For example, a sensor embedded in the door frame may detect a signal from an RFID tag embedded in the mobile game device, thereby recognizing the presence of the mobile game device. In an example of a general operation, the mobile game device may receive the display of the player identifier by passing the player tracking card through a magnetic card reader attached to the mobile game device. The mobile game device may wirelessly transmit the player identifier to the casino server. The casino server may send a confirmation signal back to the mobile gaming device to ensure that the player has the appropriate amount of credit to participate in the gambling activity. The mobile game device may receive a game start signal from the player, for example, via a single button on the mobile game device. The mobile game device may then execute a game program that produces a random result and present the player with the random result. For example, on the display screen, the mobile gaming device may mimic the reel rotation of a slot machine, which may be displayed to center and stop a particular result. The mobile game device may notify the casino server of the game result. In response, the casino server may add or deduct credits from the player's account. Note that there are many other ways mobile gaming devices can work. The mobile game device may include, for example, a more general-purpose device configured so that a game activity can be performed through downloading of game-related software to the device. Similarly, the mobile game device may include a special purpose device dedicated to the game. The mobile gaming device may include the device set forth in Nevada Bill AB471.

FIG. 3 shows a game device according to some embodiments. As used herein, the term "game device" means that any machine, article, or player may participate in a game, competition, or other project, and the player may risk money or other consideration. May refer to a device that can be thrown. Game devices include class II game machines, class III game machines, video bingo machines, instant bingo machines, video poker machines (eg, Action Gaming's Triple Play® draw poker), and video slot machines (eg, WMS). 's Jackpot Party Classic® Machines), Mechanical Slot Machines (eg IGT's Cleopatra® Machines), Electromechanical Slot Machines, Video Blackjack Machines, Video Kino Machines, and Multi-Game Machines Can be mentioned. The gaming device may include non-gaming related devices that can be used or applied to the game as well. For example, a personal computer may run software for playing a game, for example, collecting money from a player and receiving a credit card number from the player for the purpose of paying the player. Therefore, a game device can be configured. The gaming device may include a mobile gaming device (eg, a mobile device as defined in Nevada Bill AB471), or any mobile device that can be used for gaming. The gaming device may include a personal digital assistant, a mobile phone, a laptop computer, a BlackBerry® and the like.

FIG. 4 shows the casino server 105 according to some embodiments. The antenna 405 allows the casino server to wirelessly communicate with various devices such as mobile game devices. The output device 410 may include a display such as a liquid crystal display monitor, a speaker, or any other device capable of communicating information. The output device may present information in an appropriate manner close to humans. For example, the output device may present text for human reading. The input device 415 can include a button, a keypad, a mouse, a roller, a ball, a microphone, a stylus, a touch screen, and the like. The input device allows humans to communicate information to the casino server. Communication port 420 may include an antenna, serial port, parallel port, FireWire (registered trademark), general purpose serial bus (USB), or any other interface for communication. The storage device 430 can include a hard disk, a flash memory, a random access memory (RAM), a read-only memory (ROM), a compact disk, a digital multipurpose disk, an optical disk, a magnetic storage device, a semiconductor memory, a photomagnetic storage device, and the like. .. The storage device 430 can store the program data 435 and various databases including the advertising database 440, the marketer database 445, the player database 450, and the point-of-sale (POS) terminal database 455. The program data can include instructions capable of instructing the processor 425 to operate according to various embodiments.

The promotion database 440 may store data related to promotion. Such data include (a) image data (eg, images of products being advertised), (b) video data (eg, video ads), (c) audio data (eg, jingles related to product promotion), (d. ) Text data (eg, text for display in the promotion), (e) data describing the promotion (eg, the promotion may have a tag indicating what product is advertised), (f. ) Data describing the size of the advertisement (for example, data describing the number of pixels in each dimension of the image), (g) Data describing the execution time of the advertisement (for example, 30 seconds), (h) Where the advertisement should be performed. Or data describing the media (eg, the advertisement should be displayed as a symbol of the slot machine game being simulated), (i) data describing the number of times the advertisement should be performed (eg, the advertisement is 100). (Preferably performed twice), (j) Data describing to which viewer the advertisement should be presented (eg, the advertisement should be presented to women aged 40-60), (k) ) Data describing the time when the advertisement should be presented (for example, the advertisement is preferably presented between 11:00 am and 1:00 pm), (l) Describe the priority of the advertisement. Data (eg, higher priority advertisements may be presented before or on behalf of lower priority advertisements), (m) data describing the sponsor or marketer behind the advertisement (eg). For example, Procter and Gamble is the sponsor of the advertisement), (n) Data stating the price paid by the sponsor or marketer for the presentation of the advertisement (eg, marketer pays 2 cents per viewer for each presentation). Pay, for example, the marketer pays $ 100 to advertise the product in the game all day long), (o) data describing the number of times the advertisement has already been presented, (p) the remaining number of times the advertisement must be presented. Data that describes (q) the number of people who saw the advertisement, (r) data that describes the demographic data of the people who saw the advertisement, and any other data related to the advertisement. Be done.

Marketer database 445 may store data related to sponsors or marketers. The Marketer Database contains (a) Marketta Names, (b) Marketta Advertising Budget, (c) Marketta-related Advertising, (d) Marketa Borrows to Casinos, (e) Marketta's Preferred Viewers, Data including (f) marketer billing information (eg, marketer-related credit card identifiers, eg marketer addresses), (g) media that marketers are primarily interested in (eg, symbols, eg bonus rounds), etc. May be stored.

The player database 450 may store data related to the player. The player database 450 includes (a) the player's name, (b) the player's tracking card number, (c) the player's age, (d) the player's demographic data, and (e) the player's preference. Product category, (f) Player's preferred promotional category, (g) Player's length of stay at the casino, (h) Player's past purchasing behavior (eg, the player has responded to the advertisement three times in the past. (I made a purchase), (i) Achievements or outcomes of the player's game (eg, the player earned $ 120 today, eg, the player lost in the last five results), (j). Data including the player's friends, relatives, companions or other group members, etc. may be stored.

The point-of-sale (POS) terminal database 455 may include data describing various POS terminals. In various embodiments, such terminals may be associated with a casino. For example, such a POS terminal may manage processing for various retail facilities within the casino. In various embodiments, such terminals may include terminals outside the casino. The POS terminal database 455 includes (a) data describing the location of the POS terminal, (b) data describing the retail facilities provided by the POS terminal, and (c) data describing the presentation function of the POS terminal (for example, POS). The terminal may include a display screen and / or a speaker that can be used to present images and / or audio related to advertising) and the like.

FIG. 5 shows the POS terminal 150 according to some embodiments. The inventory database 545 may include data describing the products in the store. The inventory database includes (a) the number of products remaining, (b) the expected shelf life of the product, (c) the expected remaining shelf life of the product, and (d) the arrival of a new inventory. When, (e) data describing the characteristics of the product (eg, the color of the product, eg the size of the product) and the like may be included. The pricing database 550 contains (a) product prices, (b) available discounts on products (eg, there is a 25% discount valid for the next two days), (c) wholesale prices of products, and (d) products. It may include data related to the price of the product, including the cost to obtain (eg, the cost of retailer purchasing the product from a wholesaler or manufacturer), (e) the clearing price of the product, and the like.

FIG. 6 shows a mobile game device 600 according to some embodiments. The mobile game device 600 includes a slot machine game. Slot machine games include three reels. Among the symbols shown on the reels, there are three symbols that display advertisements. These symbols (605, 610 and 615) represent the Coca-Cola® corporate logo. By arranging such three symbols in a row, the player may win a prize. The award may be related to the product or company indicated by the symbol. For example, the award may be for one year of Coca-Cola® beverages.

1. 1. Types of Advertising In various embodiments, advertising may be presented using a mobile gaming device. Advertisements include (a) advertisements (eg for products or services), (b) announcements (eg announcements about when a new show will start at a casino, eg an announcement that a car has been rated number one in the country). , (C) Warnings (eg warnings about approaching bad weather), (d) Statement of information (eg Jones just won the election), (e) Offering profits (eg offering discounts, eg coupons, For example, providing a gift certificate), (f) providing a profit in exchange for some activity on the part of the recipient of the offer (for example, providing a gift certificate in exchange for receiving an answer to a survey question), (g) Requests (eg requests to answer survey questions), (h) Unconditionally awarded profits (eg unconditionally awarded cash, eg unconditionally awarded gift certificates), (i) To lottery or other chance events Entry (eg, entry into a lottery for a particular merchant's car) and the like. Advertisements may be presented in different forms and in different situations. The advertisement may be presented, for example, in audio, video or text form. Advertisements may be presented at various times for other events. For example, the promotion may be presented between games played on a mobile device.

1.1. voice.
The advertisement may be presented in audio form. The advertisement may include verbal audio. For example, the announcer or narrator may characterize the product being advertised. The advertisement may include a song. The promotion may include music songs. The advertisement may include a soundtrack (eg, the sound of a motorcycle engine spinning). The advertisement may include jingles (eg, jingles associated with the product in general).

1.2. text.
The advertisement may include text. For example, the text may include information, slogans or subtitles.

1.3. Still image.
The advertisement may include a still image. The image may occupy all or part of the display screen (eg, the display screen on the mobile game device). The image may display, for example, an actual photograph, an image created by an artist, or an image created by a computer.

1.4. video.
The promotion may include a video. The video may consist of, for example, a series of still images. The video may occupy, for example, the entire display screen or a portion of the display screen. The video may be, for example, a work by a camera or an animation.

1.5. vibration.
The advertisement may include vibration of the mobile gaming device or any guided motion. For example, the mobile game device may vibrate in conjunction with an advertisement for car racing, where the vibration may be useful for the player of the mobile game device to imagine the vibration sound of the car.

1.6. Flashing light.
The advertisement may include blinking or flickering light. For example, light emitting diodes (LEDs) on mobile gaming devices may blink to convey the excitement associated with advertising.

1.7. odor.
The advertisement may include odors. For example, mobile gaming devices may release small amounts of chemicals to create aromas in conjunction with food advertising.

1.8. Activate to display advertisements on nearby signs or slot machines.
In some embodiments, the advertisement may include signals to other displays or devices. The signal directs such a display or device to participate in the promotion. For example, as part of an advertisement, a mobile gaming device may be directed to a nearby slot machine (eg, to a slot machine within audible range, for example to a slot machine within the line of sight of the mobile gaming device). , May send a signal instructing the slot machine to perform one or more activities related to advertising. In some embodiments, the mobile gaming device may instruct the slot machine to produce audio output. For example, a mobile gaming device may instruct a slot machine to ring a bell that rings through a speaker that is part of the slot machine. In some embodiments, the mobile gaming device may instruct the slot machine to produce video output. For example, a mobile gaming device may instruct a slot machine to display a clip of a particular video or video. In some embodiments, the mobile gaming device may instruct the slot machine to display an image. For example, the mobile gaming device may instruct the slot machine to display an image of the product advertised by the mobile gaming device.

1.8.1. distance.
In various embodiments, a slot machine, another gaming device, a display screen, or any other device may be involved in the presentation of the promotion to enhance the effectiveness of the promotion. For example, advertising may be more effective when all five slot machines surrounding the player display the same audio and image than when only the display screen on the mobile game device is involved. In some embodiments, advertising can be particularly effective if the slot machines or other devices involved can influence the player of the mobile gaming device. Thus, particularly effective devices may include devices that are visible or audible to the player. In various embodiments, if the device is within a certain range of the mobile gaming device, the device is instructed to be involved in the promotion. For example, if the slot machine is within 3 m (10 feet) of the mobile gaming device, the mobile gaming device may instruct the slot machine to be involved in the promotion. In various embodiments, (a) the device is within a predetermined distance of the mobile game device, (b) the device is within the direct line of sight of the mobile game device (eg, the mobile game device and the device). If there is no other device or equipment in between), (c) if the device is in the same room as the mobile game device, (d) if the device is on the same building floor as the mobile game device, (e) mobile If the device faces the gaming device at least to some extent (for example, if the slot machine screen faces the direction of the mobile gaming device, the mobile gaming device requests that the slot machine be involved in the promotion. (F), (f) If the mobile game device can detect the signal from the device (for example, only when the mobile game device is in close proximity to the game device, the game device is detected by the mobile game device. A short-range signal that can be emitted may be emitted), (g) when the device can detect the signal from the mobile game device, (h) when the mobile game device receives the signal from the device with a constant minimum threshold power () For example, if the signal power in the detected signal is strong, the device may be considered to be in the vicinity of the mobile gaming device), (i) the signal from the mobile gaming device is output by the device at a constant minimum threshold power level. Mobile games when receiving, (j) the device has a video display function, (k) the device has an audio output function, (l) the device has a speaker with a certain minimum output function, etc. The device may instruct the device to be involved in the promotion. In various embodiments, the mobile gaming device may determine whether another device is available for involvement in advertising. When another device is available: (a) the device is not currently involved in a different promotion (eg, the device is not displaying graphics as part of a promotion to a different player). If), (b) if such a device is not currently used for gaming purposes (eg, a slot machine may be available if it is not currently being played by another player). (C) If such a device is not currently used for other purposes (eg, a plasma display monitor is available if it is not currently broadcasting programming to passing people. (May be), (d) if such a device is functioning (eg, if the device has not encountered any mechanical or electrical problems), (e) such device is in imminent use. If not planned or intended for (f) such equipment is not restricted to involvement in the kind of promotion for which involvement is sought (eg, equipment performed by a first manufacturer). It may be restricted from promoting the products of competing manufacturers). In various embodiments, devices that may be instructed to participate in advertising include slot machines, video poker machines, other gaming devices, display monitors (eg plasma display screens such as cathode ray tube (CRT) monitors), billboards. , Projection displays, speakers, public address device outputs, light bulbs, lighting equipment, etc.

In various embodiments, the device may be in close proximity to several players with the mobile gaming device. For example, the slot machine may be within 3 m (10 feet) of each of the three players in the mobile gaming device. Such players may happen to be in the same area, for example. The three mobile gaming devices (belonging to each of the three players) are identical so that devices close to all three players can simultaneously display advertisements that affect all three players. You may cooperate to schedule the promotion of. For example, each of the three mobile gaming devices may be scheduled for simultaneous cruise vacation advertising. As broadcast audio of a mobile gaming device to three players, a slot machine in the vicinity of all three players may display a video of a cruise ship sailing in the blue sea and mooring on tropical islands.

In various embodiments, the plurality of mobile gaming devices may coordinate to schedule the same or similar advertisements at the same time. Devices that can affect the players of mobile gaming devices may be ordered or requested to be involved in the promotion. The device may be a slot machine, a TV monitor, a billboard, or any other device. Therefore, the device may broadcast audio, images, or other information that assists in advertising. The device is within a certain distance from all the players of the mobile game device, within the line-of-sight range of all the players of the mobile game device, within the listening distance of all the players of the mobile game device, and / or It may be selected or selected for any other reason. In various embodiments, the device (eg, a slot machine) is to be involved in the promotion presented to the plurality of players, even if the device is unable to affect one of the plurality of players. May be selected for. For example, a slot machine may be selected to participate in the promotion presented to several players, even if one of the players cannot see the screen of the slot machine.

In various embodiments, the device may have the potential to participate in more than one promotion at a given time. For example, each of the first player of the mobile game device and the second player of the mobile game device may be in close proximity to the device. Various criteria may be used to determine whether the device is involved in the promotion presented to the first player or the second player. The device may be involved in the promotion presented to the first player: (a) if the first player is closer to the device than the second player, (b) first. If one player has a better view of the device than the second player (for example, the display screen of the device faces the first player, but from the second player). If (c) the first player is considered to be more susceptible to advertising than the second player, then (d) the second player is like the first player. If you are a better customer of the casino than the player (for example, if the first player has bet more money on the casino in the past than the second player), (e) of the second player If you are a better customer of the casino than the first player, (f) if the first player is considered to be more likely to pay attention to the equipment involved in the promotion, (g) second. If the first player is more interested in the product to be advertised to the first player than the second player is more interested in the product to be advertised to the first player ( h) When the second player is in close proximity to another device that may be involved in the promotion to be presented to the second player, and / or when other criteria are met. It is understood that similar criteria can be used to select which promotion a device (eg, a slot machine) is involved in, assuming there are three or more mobile device players in the vicinity. In some embodiments, if the advertisement is presented to the majority (or more) players of the mobile gaming device in the vicinity of the device, the device (eg, a slot machine) may be involved in such promotion. Good.

1.8.2. Sending a signal.
Determining whether it is appropriate for a device (eg, a slot machine) to be involved in the promotion of a mobile gaming device may be determined in various ways. In some embodiments, the mobile gaming device may detect the presence of the device (eg, a slot machine). The mobile game device may detect the presence of the device by detecting a signal radiated from the device. The signal may be generated by a radio frequency identification (RFID) tag associated with the device. The signal may be an infrared signal or any other signal. In some embodiments, the device (eg, a slot machine) may detect the presence of a mobile gaming device. The device may detect a signal from the mobile gaming device (eg, the signature of an RFID tag associated with the mobile gaming device, eg, an infrared signal from the mobile gaming device, or any other signal). In various embodiments, the device (eg, a slot machine) may use optical means to detect the presence of a mobile gaming device. For example, the device may include a camera and may use an image processing algorithm that the player in the vicinity of the game device recognizes when holding the mobile game device. In various embodiments, the mobile gaming device may include a positioning system (eg, a Global Positioning System (GPS)). The mobile gaming device may determine whether it is currently in close proximity to the device (eg, a slot machine) based on its position. For example, a mobile gaming device may access an internal storage map that describes the location of one or more devices. In various embodiments, the mobile gaming device and / or device (eg, a slot machine) may relay any received signal to the central server. For example, a device (eg, a slot machine) may relay a signal from a mobile game device to a central server. The central server may recognize that the signal was generated by the mobile gaming device. Therefore, the central server may recognize that the mobile game device may be in close proximity to the device (eg, a slot machine). Similarly, the mobile game device may relay signals from the device (eg, a slot machine) to the central server. The central server may recognize that such a signal originates from a device (eg, a slot machine), thereby recognizing that the mobile device is in close proximity to the device (eg, a slot machine). You may. In various embodiments, one or more sensors may detect the presence of the mobile gaming device via a signal radiated or transmitted from the mobile gaming device. The sensor does not have to be associated with a device (eg, a slot machine). The sensor may communicate with the central server. Therefore, the central server may use the signal detected by the sensor to detect the presence of the mobile gaming device, optionally using triangulation or other location algorithms.

In various embodiments, once the central server recognizes that the mobile gaming device is in close proximity to the device (eg, a slot machine), the central server involves the device in the promotion to be presented by the mobile gaming device. You may be prepared to do so. For example, the central server may instruct mobile game devices and devices (eg, slot machines) to present advertisements at the same time. For example, a mobile gaming device may present an audio and video portion of the advertisement, and a nearby device (eg, a slot machine) may present a video sequence as part of the advertisement. In various embodiments, when the central server recognizes that the mobile gaming device and the device (eg, a slot machine) are in close proximity, the central server attaches the device (eg, eg) to the advertisement to be presented by the mobile gaming device. You may decide whether it is appropriate for the slot machine) to be involved. For example, the central server may determine whether the audio broadcast by the device is audible to the player of the mobile game device, taking into account the environmental noise level of the casino. As another example, the central server may determine if the device is currently in use and therefore whether the device should be used for advertising presentations in the first place.

In various embodiments, the device (eg, a slot machine) may be the only presenter of advertising. The mobile game device does not have to be involved in presenting the advertisement to the player. However, the mobile gaming device may signal the device (eg, a slot machine) to make a presentation. For example, a player with a mobile game device may walk in the vicinity of a slot machine. The mobile gaming device may send a signal so that the slot machine presents an advertisement. Therefore, the slot machine may present video, audio, or other information related to the promotion. On the other hand, the mobile game device may continue to allow the player to play the game without the mobile game device involved in the promotion. In various embodiments, two or more devices may be involved in the presentation in advertising to the player. The mobile device does not have to be involved in the presentation. However, the mobile device may signal the device to present the material as advertised.

1.9. A message about where to go to win something. For example, a mobile device knows where you are and, if you are in the vicinity of a jewelry store, can tell you what you can earn there.
In various embodiments, the advertisement may include a message indicating where the product or service may be purchased, used or experienced. For example, the mobile gaming device may present the player with a text message indicating that there is a jewelry store on the player's right side. For example, the mobile game device may present the player with a voice message indicating that the show is taking place in the vicinity. In various embodiments, the promotion may be triggered when a player with a mobile gaming device walks in the vicinity of a retail store or other relevant location. The promotion may be related to the location.

2. media.
Where advertisements can be placed. Images or videos related to the promotion may be presented at various locations. Images and videos related to the promotion may be presented on the display screen of the mobile game device. Images and videos may be presented on display screens in different locations and in different environments. For example, the image may be presented in the foreground or background during or during the game. Other outputs related to advertising may also be presented in various ways.

2.1. symbol.
In various embodiments, the image or video associated with the promotion may be placed on the symbol. In various embodiments, the image or video associated with the promotion may constitute the entire symbol. For example, an image of a soda beverage may constitute a symbol. A symbol with such an image or video may function like any other symbol in the game. For example, in a slot machine game, when three identical symbols are lined up, a player may be able to win a prize. Images or videos related to advertising can be cards, game tokens (eg, game tokens that move around the game board of Monopoly® may take the form of images of luxury car brands), game characters (eg,). Bidder in an auction game may take the form of a box of Chlorox® in the video), a valuable token (eg, three shimmering Rolex® when the game player opens the treasure chest). The watch may appear), etc.

2.2. Background (eg background graphics).
Images or videos related to the promotion may be displayed as background graphics on the display screen of the mobile gaming device. For example, a portion of the screen that is not occupied by game-related graphics may be occupied by promotional images or videos.

2.3. Sign.
Images or videos related to the promotion may be displayed on signs or other landmarks in the virtual world related to the game. For example, a game played on a mobile game device may feature a virtual world with a racing car. The car may pass through the billboard in the virtual world. The billboard may include images promoting the product or service.

2.4. Chip surfaces such as the surface on the game chip.
In various embodiments, the image or video associated with the promotion may be displayed on the game chip. Such game chips may be actual physical game chips (eg, those used in casino table games). Such game chips may also include chips used in games played on computer computing devices (eg, mobile game devices). For example, a player may participate in a poker game using his or her mobile gaming device. The game chips displayed graphically in the game may include images related to the promotion (eg, images of products or services).

2.5. card.
In various embodiments, the image or video associated with the promotion may be displayed on the card. Such game cards may be real physical cards (eg, those used in poker or blackjack table games). Such cards may also include cards used in games played on computer computing devices (eg, mobile gaming devices). For example, a player may participate in a poker game using his or her mobile gaming device. Cards displayed graphically in the game may include images related to the promotion (eg, images of products or services).

2.6. voice.
In various embodiments, the audio output of the mobile gaming device may be used as part of the promotion. The audio output may broadcast product songs, jingles, voices, songs, stories, sounds (eg, the sound of a horse stepping on a horse riding advertisement).

2.7. The promotion will be displayed in the bonus round.
The overall theme of the bonus round may be based on advertising. In various embodiments, promotional images or videos may be displayed in a bonus round of the game. The bonus round may include any game sequence that is not part of the normal flow of the game and that the player has the opportunity to earn an extraordinary amount of credit. For example, in a Wheel of Fortune® game, a bonus round may include a simulated rotation of a rotating disk, where the player is given the opportunity to win a large prize posted on the rotating disk. The promotional image may be displayed in the background of the bonus round scene. The promotional image may also serve as a character or game token in a bonus round. For example, the serial box may be the main character of the bonus round, and when the serial box moves around the game board and settles in a square, the player wins the prize. In various embodiments, the theme of the bonus round may be focused on a particular promotion. For example, a bonus round set up in a chocolate factory may be designed to promote Mars company. In various embodiments, the audio associated with the promotion may be broadcast during the bonus round. For example, whenever a player wins more prize money in a bonus round, a soft drink bottle opening shoe may be broadcast.

2.8. Pop-up ads.
In various embodiments, pop-up boxes or windows may be used to display video or images related to advertising. The pop-up box or window may include a separate window that is displayed on a display (eg, the display screen of a mobile gaming device) without instructions from the player. Images or videos related to the promotion may be displayed within a pop-up box or window.

2.9. housing.
In various embodiments, the advertisement may be placed on the casing, housing, or other hardware component of the mobile gaming device. For example, the housing of a mobile gaming device may be decorated with the colors of a Coca-Cola® can. In various embodiments, the advertisement is on a mobile gaming device accessory (eg on an iPod leather case, eg on a Blackberry® holster, eg on an iPod dock, or any other accessory. May be placed on).

2.10. Constraints.
Symbols have their own constraints. For example, a symbol consists of graphics. The symbol may have only certain pixel dimensions (eg 20x20 pixels). In various embodiments, a particular medium or slot for displaying an image or video may have its own constraints. Therefore, marketers who wish to use such media or slots for the presentation of advertisements may have to devise images or videos that meet the constraints presented by the media. For example, promotional images may replace (or play a role in) symbols in reel-type slot games. Since the symbol occupies only a small area of the display screen, the image or video associated with the promotion may also be constrained to occupy only that small area of the display screen. Symbols may have specified restrictions on size. For example, the symbol may occupy an area of 2.32 square centimeters (0.36 square inches), or an area of 20 x 20 pixels. Therefore, any image or video that should act as a symbol must be limited to a defined area limit. In various embodiments, the image or video associated with the promotion is constrained to occupy a certain area. The area may be measured in square inches, dimensions, square millimeters, or any other unit. In various embodiments, the central server, or the person selling the promotional opportunity to the marketer, may publish or notify potential marketers of the restrictions imposed on various types of advertising. For example, the central server may list the locations available for the display image or video, or may list the corresponding size limits. For example, the following may be a partial list of media and constraints. That is, (a) a symbol (20 x 20 pixels), (b) a billboard (30 x 50 pixels) in a bonus round, (c) the left side of the screen background (70 x 20 pixels), and (d) the top of the screen background. (20 x 80 pixels), etc. In various embodiments, the cost for a marketer displaying an image or video may be at least partially based on the display area of the image or video. For example, the cost to the advertiser may be proportional to the display area of the image or video. In various embodiments, the cost to the marketer for advertising is another factor (eg, the duration of the promotion, the time when the promotion is presented in the game, the number of times the promotion is presented (eg, multiple presentations). In some cases, the cost per presentation can be reduced), etc.).

In various embodiments, there may be time constraints imposed on advertising. For example, the promotion should last only 3 seconds. Therefore, any video associated with the promotion may be constrained to last for only 3 seconds. Also, any audio associated with the promotion may be constrained to last for only 3 seconds. In various embodiments, the cost to the marketer to present the advertisement may, at least in part, depend on the duration of the advertisement.

In various embodiments, the image may be at least of a certain size or constrained to occupy at least a certain area. For example, the image may be constrained to be at least 20x20 pixels. In this way, the casino server can ensure that the free space on the display screen is kept to a minimum. Similarly, the video may be constrained to occupy at least a certain amount of space. In various embodiments, the image or video may be constrained to be exactly a particular size. In various embodiments, the audio clip associated with the promotion may be constrained to have an exact specific duration. In this way, the casino server can ensure that there are no unwanted quiet times.

3. 3. Players show their preference in advertising.
In various embodiments, the player may influence the advertisements presented to him. If the player has input to the promotion presented to him, the player is likely to respond positively to the promotion.

3.1. In a game that has advertisements on various game elements, the player selects a category, genre, brand, or other item from which the advertisement is selected. This information itself about a player's advertising preferences can be valuable, as the player has just answered the survey question. For example, when the game is about to start, the launch screen can display three options selected using the touch screen (eg, three large boxes with descriptive text and graphics).
In various embodiments, the player may indicate a type, category, or other limitation relating to advertising. The advertisement may then be presented to the player based on the type or category indicated. Such types or categories may represent a player's preference. For example, players may prefer to see vacation-related commercials, car-related commercials, or food-related commercials. In indicating the category of promotion, the player may refer to (a) product type, (b) service type, (c) product or service price range, (d) brand, (e) manufacturer, (f). The form of the promotion (eg, the promotion is a trailer of a movie. For example, the promotion should last for only 5 seconds. For example, the promotion may be an information commercial. For example, the promotion is desirable for video. For example, the promotion is desirable for audio. ), (G) a particular product (eg, a player may wish to see an advertisement for a particular model and year of Mercedes), (h) a particular cause (eg, a player may wish to see a particular cause). (For example, you may want to see a product for the benefit of the environment or a promotion for a charity), (i) A particular attribute of the product (for example, a player wants to see only red clothes). (May be shown), (j) Retailer (eg, a player may indicate that he or she wants to see a Macy Department Store product), (k) Advertisement is to promote a particular product or service. It may indicate whether it exists, or whether it merely provides information, and so on.

In various embodiments, the player may indicate the category of promotion in various ways. The player may indicate the category of promotion when he first receives the mobile gaming device. The player may indicate the category by notifying the casino agent. The casino agent may then program the settings on the mobile gaming device so that the mobile gaming device only presents the promotion of the category indicated by the player. The player may also use the mobile game device to perform the display. For example, the player may select a promotion category from a menu, a set of checkboxes, or a text box. Using the text box, the player may enter the category of promotion or any description of the promotion that the player desires. For example, the player may enter "Show me what to do in Kansas during August." In various embodiments, the player may specify the promotion more than once. For example, the player may first specify a broad category (eg, automobile). The player may then specify a narrower category (eg, "car" or "track").

In various embodiments, the player may indicate a category of promotion via the Internet. For example, the player may visit the internet before visiting the casino. The player may navigate a set of menus, checkboxes, text boxes, or other input media to specify a category of promotion. The indicated advertising category may be stored by the casino server. The casino server may then ensure that the player is only presented with advertisements that fall into a given category during play. In various embodiments, the mobile gaming device may filter the advertisement so that only the advertisement of the category indicated by the player is presented to the player. In various embodiments, advertisements in categories related to those selected by the player may be presented to the player.

In various embodiments, the player may indicate a new category of promotion at some point during the session being played. For example, a player may indicate that he is no longer interested in seeing jewelry-related advertisements and wants to see wallet-related advertisements instead. The mobile gaming device may include menus or icons that can be accessed during the session being played. Players may access such menus or icons to indicate changes to the advertising category.

In various embodiments, the player may first see one or more advertisements. The player may then indicate whether he wants to see more similar advertisements, or whether he wants to see different types of advertisements. A new promotion may be presented to the player based on the player's response. The player may be asked again whether he wants to see similar or different types of advertisements. In this way, the casino server may iteratively reach categories of promotion that are of interest to the player.

In various embodiments, the player may indicate a category of promotion. All of the promotions presented to the player may or may not match the categories indicated. For example, the casino server does not necessarily have an inventory of advertisements to be presented to the player for the category indicated by the player. In various embodiments, the casino server may determine which advertisements are considered to be most closely applicable to the category indicated by the player (even if such advertisements are directly in the category indicated by the player). Even if not applicable). For example, a player may indicate a desire to see advertisements related to spending a vacation in the Bahamas. The casino does not have to have any direct promotion on the topic. However, the casino may have advertisements related to spending vacations in the Virgin Islands. Therefore, the casino may present such advertisements to the players. Casinos may use algorithms to associate related concepts. The algorithm may be learned from the preferences exhibited by the player. For example, the algorithm may associate Concept A with Concept B if it indicates that a given player wishes to be presented with advertisements related to Concept A and Concept B. If, in the future, another player indicates that he or she wishes to be presented with an advertisement related to Concept A, the casino server may present the advertisement related to Concept B to the player. As will be understood, many algorithms can be used to derive associations between concepts. In various embodiments, such types of algorithms may be used to select the advertisements to be presented to the player.

In various embodiments, the player may indicate a category of promotion. By indicating such a category, the player may indicate that he or she is a potential customer of the merchant who creates the advertisement corresponding to the indicated category. For example, the player may indicate that he wants to see a promotion for a luxury car. By providing such an indication, the player may indicate that he or she is a potential buyer of a luxury car. The information that a player is a potential buyer of a luxury car can be valuable to a luxury car dealer or manufacturer. Thus, in various embodiments, if the merchant deals with a category of goods or services and the player has a preference for viewing advertisements associated with that category, the casino will provide the merchant with the player's contact information. May be good. The merchant may then be able to send further advertisements to the player. For example, a merchant may be able to send a promotion to the player's home. In some embodiments, the merchant may pay the casino to provide the casino with the contact information of the player who is interested in seeing the promotion of the applicable category of the merchant's products. ..

In some embodiments, the merchant may not be given direct contact information for players who are interested in advertising that falls within the merchant's business domain. Rather, the casino may transfer advertisements from the merchant to the player even after the player has left the boundaries of the casino. For example, a merchant may send a promotional email to a casino, and a casino may forward an advertising email to a player. In this way, the player's contact information may be hidden from the merchant and the player's privacy may be maintained.

In various embodiments, the player may indicate a particular category of promotion. The casino may then find a marketer who may be expected to make a promotion that falls into that category. For example, the player may indicate that he wants to see a promotion related to car insurance. The casino may then find various car insurance companies. The casino may encourage Marketers to advertise to players. In various embodiments, the casino may provide the marketer with a general description of the player. For example, the casino may provide the marketer with the player's age, income level and / or other demographic characteristics. Information about the player provided to the marketer may assist the marketer in deciding whether or not to advertise to the player. Based on the information about the player, Marketa may decide whether or not he wants to advertise to the player. For example, the marketer may determine whether a player is likely to purchase a marketer's product based on the player's age. The marketer may make a decision as to whether or not to advertise to a player simply based on the fact that the player has shown an interest in a particular category of promotion. In various embodiments, the casino may estimate the marketer a price to advertise to a particular player. Marketers may accept or reject offers to advertise. In various embodiments, the casino may estimate a range of prices (each price corresponds to different advertising constraints). For example, the first price may be estimated to place the symbol on a reel, the second price may be estimated to fill the entire screen with 30 seconds of video, and so on.

In various embodiments, the casino may seek a bid from the Marketer to present a promotion to a particular player. A marketer who makes the highest bid for a given media or slot may be given the opportunity to present a promotion to the player. In various embodiments, the bidding marketers may be given the opportunity to advertise to the player. Marketers with higher bids may be given preferential slots. For example, a marketer with the highest bid may be given the largest screen area for advertising. For example, a marketer with the highest bid may be given the longest time slot to present an advertisement.

In various embodiments, the casino server may include an inventory of advertisements available for presentation to the player. The casino server may store rules that describe the criteria for presenting the promotion (eg, rules provided by the sponsor of the promotion). The advertisement may be stored as one or more computer files including image files, audio files, video files and the like. In various embodiments, the casino may request advertising from Marketa. For example, a casino may request a promotion from a marketer who may wish to present a promotion corresponding to the indicated category as soon as it receives a display of the promotion category from the player.

3.2. The sponsor or marketer may notify the player of the outcome of the sponsor. "Choose Pepsi® and get free spins."
In various embodiments, the player may be informed of the benefits he / she can receive in exchange for agreeing to view the advertisement. In various embodiments, the player may be informed of the benefits he / she can receive in exchange for agreeing to view the category of promotion. In various embodiments, Marketa may be willing to compensate the player for viewing or listening to the advertisement. Compensation may take many forms. Compensation includes (a) money, (b) game chips or game credits, (c) increased winning odds, (d) higher payouts (eg jackpots may increase), (e) reduced bets. Costs (eg players may be given the opportunity to bet $ 5 instead of $ 10 normally), (f) Free games (eg free spins on slot machines, eg free video poker) Games), (g) Free opportunities to enter bonus rounds, (h) Tips given in games (eg, in video poker games, players may receive hints), (i) Free or discounted Music downloads, (j) free or discounted software downloads, (k) free or discounted ringing downloads, (l) videos, manga, movie trailers, animations, sample TV dramas, news clips, or more Sequence download, (l) cashless game tickets, (m) show tickets, (n) movie tickets, (o) complementary (free offer) points, (p) gift certificates, (q) gifts Includes vouchers, (r) free meal vouchers, (s) free or discounted hotel room stays, and any other benefits. The marketer may directly or indirectly provide any benefit to the player. In various embodiments, the marketer may provide cash directly to the player in exchange for the player's consent to view the marketer's promotion. In various embodiments, the marketer may provide compensation to the casino, which in turn may provide the player with profits (eg, increased prize odds). The compensation provided to the casino may be equal to the expected cost for the casino to benefit the player.

In various embodiments, the two or more marketers may contribute to the benefits provided to the player. For example, each of the two car manufacturers may contribute to some of the benefits offered to the player for viewing the car-related advertisements.

In various embodiments, the player may receive a fixed benefit from the casino to agree to be presented with the advertisement. The casino may then sell the opportunity to the marketer to present the promotion to the player. Casinos may attempt to sell such opportunities for the amount they can obtain. The casino may profit from the difference between the profit it provides to the player and the amount it receives from the marketer.

In various embodiments, the player may be presented with a table or other list of profits he / she may receive, along with criteria for receiving profits. For example, the table may include a first column listing different categories of promotion. The second column of the table may list the benefits that the player receives in exchange for being presented with such a promotion. For example, a row in the table may list "view Pepsi® ads" as a promotion category and "earn 10 free spins" as a profit.

4. Trigger for promotion.
Advertisements can be provided at different times and under different circumstances. In one situation, the player can participate in playing a game on a mobile gaming device. Advertisements are presented on the screen during the presence of the game (eg, advertisements are presented as symbols, eg advertisements are presented on the screen space beside the screen space displaying the game), between games. On the screen, while the game is unresolved, it can be presented to the player as an in-game audio broadcast or the like. In one situation, the player may not participate in the game of the game and the advertisement may be displayed on the mobile game device. The advertisement can be presented continuously, periodically, or sporadically when the mobile game device comes to a specific place or the like.

4.1. Broadcasting of advertising content to others in the physical vicinity of the player. If the player is in the vicinity of another person, the volume can be turned up so that the other person can hear the advertisement on the device saying "Now, the free Coca-Cola (registered trademark) has been hit."
In various embodiments, advertising can be triggered by the presence of nearby humans. The person in the vicinity is some other person other than the player of the mobile game device presenting the advertisement. For example, when the mobile game device detects the presence of a person other than the player, the mobile game device may broadcast the advertisement. In various embodiments, the mobile gaming device may broadcast the advertisement in response to any human being, including the player of the mobile gaming device. The mobile gaming device may detect the presence of another human in various ways. The mobile game device may include a microphone. The microphone may pick up the audio signal of the environment. The mobile game device may analyze environmental voice signals such as spoken voice, breathing voice, and footsteps to obtain the voice of a person in conversation (tell-tell human sounds). For example, the mobile game device may use special software tuned to a voice signal. The mobile game device may recognize the existence of a human by other means. For example, mobile gaming devices may include thermal or infrared sensors. Mobile gaming devices may use such sensors to pick up thermal evidence of humans. In various embodiments, the mobile gaming device may include a camera. The camera may periodically snap a picture of the surroundings. The mobile game device may include image processing software for analyzing photographs. The image processing software may have a function of recognizing an image accompanying a human. In various embodiments, the mobile game device may recognize the presence of a human through a device that accompanies the human. For example, the mobile game device may recognize the signal from the vicinity of the mobile phone by receiving the signal with an antenna attached to the mobile game device, for example. The mobile phone is carried by a human being. Therefore, by recognizing the existence of the mobile phone, the mobile game device can indirectly recognize the existence of a human being. In various embodiments, the mobile gaming device may recognize the presence of another mobile gaming device. Presumably, other mobile gaming devices are held or carried by another person. Therefore, by recognizing another mobile game device, the first mobile game device can indirectly recognize the existence of another human being.

In various embodiments, the mobile gaming device may present an advertisement, recognizing the presence of another human being. Therefore, the advertisement can have an opportunity to be perceived not only by the player of the mobile game device but also by other human beings in the vicinity of the mobile game device. Therefore, the advertising effect can be increased.

In various embodiments, recognizing the presence of another human, the mobile gaming device may turn up the volume at which the advertisement is presented. By increasing the volume, other people may become more perceived of advertising.

In various embodiments, the mobile gaming device may increase the brightness of the display, recognizing the presence of another human being. Increasing the brightness of the display may allow other humans to perceive the image on the screen more. This image may include an image accompanying the promotion.

4.2. Broadcast with increased light in a brightly lit environment (pool, etc.).
In various embodiments, the mobile gaming device may increase screen brightness based on the intensity of ambient light. For example, a mobile game device may increase the brightness of its screen as the intensity of ambient light increases. For example, a mobile gaming device may brighten the screen when the mobile gaming device is outdoors in sunlight, while a mobile gaming device dims the screen when the mobile gaming device is inside a casino. May be good. In various embodiments, the mobile gaming device may include an optical sensor. This sensor may detect the state of ambient light. Based on the reading from the sensor, the mobile gaming device can either reduce or increase the screen brightness. In various embodiments, increasing the brightness of the screen allows the player of the mobile gaming device to more easily perceive advertising and / or other images in the presence of bright light. In various embodiments, reducing screen brightness allows mobile gaming devices to extend battery life. In various embodiments, the mobile game device can reduce the brightness of the screen in an area such as indoors where a bright screen is unnecessary.

4.3. Someone in the neighborhood wins. For example, someone in a nearby slot machine wins. Your mobile device will say "I'm coming to you, now ...".
In various embodiments, the advertisement can be presented to the first player of the mobile game device based on the game result of the nearby player. The nearby player may be a slot machine, a video poker machine, a mobile gaming device, or a player of any other gaming device. Nearby players have just (a) won the game, (b) won a large payout (eg 40 coins or more), (c) won the jackpot, (d) entered a bonus round, ( e) There may have been a near miss, (f) lost the game, (g) run out of money, (h) settled, or participated in any other game event or result. Advertisements may be presented to a first player based on a game event, outcome, or result of a nearby player.

In various embodiments, the advertisement may be presented to the first player if a nearby player has a favorable result. If the first player intends to participate only in some activity, the promotion may provide the first player with an opportunity to experience results similar to those of nearby players. This activity includes watching advertisements or presentations, test-driving a car, responding to market research, testing or sampling a product or service, providing any information about him or her (eg, information on demographic data), himself. Providing contact information about, providing contact information about another person (eg, a friend, eg, a member of a family member), and the like. So, for example, if the first player simply watches the 10-minute promotion on his mobile gaming device and answers the two survey questions that accompany this promotion, it is similar to the result just experienced by nearby players. The first player may have the opportunity to experience the results.

In various embodiments, the mobile gaming device may measure the sexualization or outcome of nearby players in various ways. The mobile gaming device may send the location to the casino server. The casino server can determine which gaming device is in close proximity to the location of the mobile gaming device. The casino server may measure the result just generated on the gaming device. The casino server may send the display of this result to the mobile game device.

If the first player accepts the offer of the mobile game device, the mobile game device may allow the first player to participate in the activity. For example, the mobile gaming device may present a 10-minute advertisement, followed by a survey question about the advertisement answered by the first player. Once the first player is able to participate in the activity, the mobile gaming device may provide the first player with the same results as those achieved by nearby players. For example, if a nearby player wins a payout of 50 credits, the first player may be awarded 50 credits. For example, if a nearby player wins to enter a bonus round, the first player may be given to enter that bonus round.

4.4. If you win the result.
In various embodiments, the advertisement may be presented to the player when the player reaches a winning result. If the player receives (a) a positive payout, (b) a payout of more than the amount multiplied, or (c) a payout that exceeds a certain threshold (for example, 10 coins), ( d) The advertisement may be presented to the player when the progress to the bonus round is reached. The time when a player reaches a win may be the time of an appropriate opportunity to present a promotion to the player, as the player may be in a good mood. Therefore, the player may be more likely to accept the promotional message. The player may likewise transfer positive emotions associated with the outcome of the win to the subject of the promotion. For example, if a particular brand of potato chips is presented shortly after the player reaches a winning result, the player may associate the positive feelings of winning with the potato chips.

In various embodiments, the marketer may pay more to present the advertisement if the advertisement is presented following the winning result. This may be done because players tend to associate positive emotions with the promotion that follows a winning result rather than after a non-winning result. Thus, in various embodiments, the marketer may pay the first amount to present the promotion in the first time that does not follow the winning result and advertise in the second time following the winning result. A second amount greater than or equal to the first amount may be paid to present.

4.5. Win a big payout.
In various embodiments, an advertisement may be presented to the player if the player wins a large payout. A large payout can be defined as a payout that exceeds X credits, where X can be, for example, 50, 100, 1000, or any credit threshold. In various embodiments, a large payout is defined as a payout in an amount greater than X times the bet amount, where X is, for example, 50, 100, 1000, or a multiple of any threshold. Can be done.

4.6. Win a certain amount.
In various embodiments, an advertisement may be presented to the player if the player wins a total amount of money. The total amount may mean that the total payment over a period of time is a smaller bet amount. The total amount may represent the total payout, regardless of the bet amount. For example, a player may present an advertisement if he has won 100 coins in the net bet amount over the past hour.

4.7. Have a near miss.
In various embodiments, advertisements may be presented if the player has a near miss. For example, if the player reaches the royal flush with four cards, if the person reaches four of the five required for the jackpot, or if the person leaves the jackpot space on the rotating disk. You may present an advertisement to the player when you get on the pot. The promotion may say, "Oh, that's a shame, but you can rent a car at Jim's Car Rental for only $ 20 a day." In some embodiments, the promotion may provide the player with an opportunity to achieve a missed result if the player is performing some activity. For example, if a player agrees to spend a day in a simple accommodation in a residential area for the elderly, the player may be paid out as if the result of a near miss was reached.

4.8. place.
In various embodiments, the promotion may be triggered by the location of the player. In various embodiments, the promotion may be presented to the player when the player is in the first place, but not when the player is in the second place. In various embodiments, the first advertisement may be presented to the player if the player is in the first place, and the second advertisement if the player is in the second place. May be presented to the player. In various embodiments, the advertisement may be presented to the player when the player's mobile gaming device is in a particular location. The player can be presumed to be in the same location as the mobile game device.

4.8.1. Walk near the store.
In various embodiments, advertising may be triggered when the mobile gaming device is in close proximity to the store. The advertisement may display an image or video representing the product in the store. The advertisement may present a textual description of the store's goods. The promotion may list the discounts available in the store. In various embodiments, the mobile gaming device may trigger advertising when it is in close proximity to any retailer such as a store, restaurant, roadside stand, gas station, car repair shop, or the like. In various embodiments, proximity is within 30 m (100 feet), in the same block, in sight, within walking distance, within 1 mile, directly in front of, or in front of you. It can be defined as any other suitable distance range.

In various embodiments, advertising provides benefits when a player of a mobile gaming device walks to a retailer, purchases a product at the retailer, tries the product at the retailer, or otherwise interacts with the retailer. Can be included. The benefits offered include (a) money, (b) game chips or game credits, (c) higher odds of winning, (d) higher payouts (eg, jackpots may be increased), (e). ) Reduction of betting costs (eg, players may be given the opportunity to make a bet of $ 5 which is usually $ 10), (f) Free games (eg spinning slot machines for free, eg video poker free games) ), (G) Opportunity for free progress to bonus rounds, (h) In-game hints (eg, players can get hints in the video poker game), and so on. Thus, for example, a player of a mobile game device can be offered to spin 10 times free of charge in a slot game when walking to a retailer.

In various embodiments, retailer representatives, such as store owners or managers, may be notified when the mobile gaming device approaches the store. Retailer representatives will have the opportunity to make decisions about offerings to players in near real time. For example, the representative can determine if any item in the store is currently overstocked. Therefore, the representative can offer the player a special discount on such articles. The representative may also be given information about the player. For example, the representative may receive information about the player's age, race, marital status, gender, and the like. The representative may also receive information about the recent results achieved by the player. The representative may use such information in coordinating the promotion to the player. For example, if the player is a man, the store owner may offer him a tie discount. If the player is a woman, the store owner may offer her a blouse discount. The mobile gaming device may send information about the player to a nearby store, so that the store representative can know the information about the player. In various embodiments, the mobile gaming device may transmit the player's identifier, such as the player's name, to a nearby retailer. The retailer may send the player's identifier to the casino server. This allows the retailer to receive more information about the player from the casino server. The information received about the player includes (a) the last result achieved by the player, (b) the last major result achieved by the player, and (c) the entire player over time period X in the past time. (For example, the player's overall win in the past 10 minutes, the past 1 day, the past 1 hour, the past 2 days, etc.), (d) the player's net or total win in the period X of the past time, etc. Can be mentioned.

In various embodiments, the retailer may include a retail computer or a retail server. The computer or server can execute an algorithm for determining the advertisement to be sent to the player. The promotion can be decided based on the situation in the store. Advertising can likewise be determined based on the information received about the player. For example, advertising can be determined based on whether a player has recently won a significant amount of money during a gambling. For example, if a player has recently won a large sum of money, the store may advertise the expensive product to the player. The idea behind the promotion is that, given recent luck, the player is in a good consuming atmosphere. The retail server can receive a signal from the mobile gaming device and / or the casino server, which describes information about the player. The retail server can use such information to automatically determine the promotion to the player. The advertisement can be automatically transmitted to the player's mobile game device. Then, the advertisement may appear on the screen of the mobile game device. The advertisement may be broadcast using the speaker of the mobile game device. In various embodiments, the retail server can determine the promotion to the player. The retail server may show the display of the advertisement to the representative of the retailer. The representative may then communicate the advertisement to the player. For example, a representative may walk in front of a retail facility, greet the player, and offer the player an advertisement (eg, offer the player a discount on the product in the store).

In various embodiments, the retailer and / or casino server can track purchase data from players. For example, retailers and / or casino servers can maintain a database. The database contains data that describes the amount spent by the player (for example, for a product or service), the type of product that the player has purchased (for example, clothing, such as shoes, for example jewelry), and the player tries the product or service. Information about the player can be included in association with data describing whether or not the player has walked into the store, whether or not the player has shown an interest in the item, and so on. Data about the player can include demographic data of the player, including age, race, gender, income, marital status, etc. Data on the player is also likely to be the result of recent arrivals, the total amount of recent wins, the instrument of winning in the past time period X, and the total amount less than the total amount bet in the past time period X. It can include data about the player's gambling results, including payouts, bet amounts, bet amounts per game, and the like. Therefore, the database can include demographic data information about the player, information about the player's gambling results, and the player's purchase results. The database may contain such information for a large number of players. For example, the database may have one record for each player. Each record may contain player demographic data, purchase information, and information about gambling achievements.

In various embodiments, an algorithm may be used to derive a correlation between two types of information, such as a purchase decision and a game result achieved prior to the purchase decision. For example, an algorithm may be used to determine the correlation between the amount of money won during a given time period and the amount spent in the retailer after that time period. The output of the algorithm may indicate, for example, that the more a player wins in the time prior to visiting a retail store, the more likely the player is to consume at that retail store.

In general, assuming historical information about a player's game results and purchase decisions, and assuming information about a particular player's recent game performance (or game performance that exceeds the most recent past), a particular game. Algorithms can be used to predict the tendency of a person to make a purchase decision. Such algorithms can also be used to predict a player's tendency to react to advertising. For example, a representative of a retail facility may receive information about an approaching player. This information may indicate that the player has won the jackpot in the last hour. The retailer may enter that information into the prediction algorithm. The algorithm can inform the retailer that the player tends to buy items that are more expensive than the average person. The algorithm may also recommend items to provide to the player. The algorithm may have access to a database or other list of store items. The algorithm may have access to a database or list of prices, costs, or other value measures of store items. Based on the player's consumption forecast, and based on the description of the item and its value, the algorithm may determine which item to offer to the player. The algorithm may output a pilot description of the item to the store representative. The representative may approach the player to inform them that the item is available and that the player will receive a special discount on the item. In some embodiments, the algorithm may send the advertisement directly to the approaching player's mobile gaming device. For example, the algorithm may send an advertisement indicating that a good court is available to the player for only $ 700.

In various embodiments, the information recorded about a player may include data describing the advertisements presented to that player. The data recorded and / or stored may further include data describing the player's reaction to the advertisement presented to the player. Algorithms may be used to correlate information about the player's recent game results with the player's reaction to the promotion. For example, the algorithm is that when a player wins money, the player is more likely to respond to humorous promotions, and when the player just loses money, the player is more likely to respond to price-based promotions. You can find something strong. Therefore, the algorithm can be used to predict which promotion or type of promotion is most effectively given to the player's recent game results.

In various embodiments, information about the player's game results can be received from the player's mobile game device to the retail computer. In various embodiments, information about the player's game results can be received from the casino server to the retail computer. In various embodiments, the algorithm used to predict which product a player is likely to purchase may be executed by a casino server. In various embodiments, the algorithm used to predict which product a player is likely to purchase may be executed by a retail server. Such algorithms may be executed by the player's mobile gaming device in various embodiments. In various embodiments, one or more human representatives can work with the prediction algorithm to determine a particular advertisement for the player. For example, a prediction algorithm can determine the price range of a product to be offered to a player. Based on this price range, the representative can determine a particular product to offer to the player, provided that the representative has knowledge of different pricing for the product. As another example, the prediction algorithm may determine the type of advertisement (eg video, eg audio, eg still image, eg 30 seconds, eg 5 seconds, eg discount offer, etc.). A person, such as a representative of the retailer, can determine the exact advertisement to send to the player. In various embodiments, humans may demonstrate and present the advertisement. For example, a representative of a retailer may call a player into a mobile gaming device. The mobile game device may function as, for example, a mobile phone. Humans may tell the player what to sell. Humans may also present advertisements via text. In various embodiments, the decision and presentation of the promotion may be made to the child without any human intervention. For example, a player having a mobile game device may approach a retail store while walking in a corridor of a shopping district. The mobile game device can detect its own coordinates using an internal positioning system. The mobile game device can send its coordinates to the casino server. The casino server can determine that the mobile gaming device is in the vicinity of a particular retail store based on the coordinates. The casino server can receive information about the player's game result in advance via a signal from the mobile game device. This allows the casino server to use information about the player's recent game results, as well as information about the product at its retail store, in order to derive a promotion to the player. The casino server can send such information to the player. In some embodiments, the casino server may send advertisements to retailers. The retail store may then relay this information to the player's mobile gaming device. As will be appreciated, information about the player, such as information about the results achieved by the player, can be received at various locations such as retail stores or casino servers. Similarly, as will be understood, advertising can be determined at various locations, including casino servers, mobile gaming devices, or any retail store. The advertisement can be transmitted to the player's mobile game device from various places such as a retail store or a casino server. In various embodiments, the mobile gaming device may first store information about the retail store. For example, mobile gaming devices may be able to store advertisements available from retail stores. The mobile game device may determine which of the initially stored advertisements should actually be presented to the player based on the game result of the player of the mobile game device. The mobile game device may use a prediction algorithm when presenting this.

In various embodiments, information about the player's purchase week may be shared among retail facilities. For example, a large database may be constructed from information gathered at various retail facilities. The database may contain records for various players, such as one player making a purchase at a first retail facility and one player making a purchase at a second retail facility. When a larger sample size of such a database, as opposed to a database with a single retail facility customer, makes it possible to find a better predictive algorithm for the player's purchase decision. There is.

Perspectives for deciding to provide retail facilities.
In various embodiments, the casino server can determine one or more outcomes for the player of the mobile gaming device. The casino server can send the result to the mobile game device. The mobile game device can present the result to the player.

The casino server can track the location of mobile gaming devices. The casino server can determine when the mobile gaming device is in close proximity to the retail facility.

The casino server can receive data from the retail facility. For example, a retail facility POS terminal can indicate inventory levels for various products and can transmit these inventory levels to a casino server. Retail facilities communicate other data such as product value, product wholesale costs, expected new product supply dates, historical demand for products, customer traffic at retail stores, and any other ancillary data. Can be done.

The casino server may use the data received from the retailer to make promotional decisions on behalf of the retail facility. For example, if a retailer has an excess of a product, the casino server may decide to offer a discount on that product.

Based on the results that occur to the player of the mobile game device, the casino server may decide to advertise the mobile game device to the player. The casino server may decide the first advertisement when the first result occurs and the second advertisement when the second result occurs. For example, if the outcome that occurs is a winning outcome, the casino server may decide to advertise an expensive product. If the result that occurs is a losing result, the casino server may decide to advertise to offer a discount to the player.

The casino server is a player of a mobile gaming device based on the fact that the player is within a certain distance from the retail facility or based on the fact that the player is within a geographical range, area, or region. You may decide which advertisement to present to. For example, the casino server may send an advertisement for presentation to the player's mobile gaming device only if the player is within 15 m (50 feet) of the recommended retail facility.

The casino server can then determine the outcome that has occurred to the player of the mobile gaming device. The casino server can receive data from the retail facility. The casino server can determine the distance between the mobile gaming device and the retail facility. Based on these factors, the casino server can decide which promotion to advertise the retail facility to the player. The casino server can present the advertisement to the player via the player's mobile game device. For example, a casino server can send data to a mobile gaming device, such data describing or encoding a promotion. The mobile gaming device can then present the advertisement to the player.

In various embodiments, the retail facility may receive an indication that the mobile gaming device is in close proximity to the retail facility. This display is via direct communication from the mobile gaming device or via communication from the casino server (for example, the casino server determines that the mobile gaming device is in close proximity to the retail facility and provides this information. You may communicate with the retail facility), you may receive. Retail facilities can decide to advertise mobile gaming devices to players. Retail facilities can determine such promotions based on various data such as inventory levels, future supply dates for new products, wholesale costs, and the ability to return unsold items. The retail facility may likewise receive a display of the results achieved by the player of the mobile gaming device. The retail facility may receive any information about the player's results, including recent win indications, total win indications, net win indications, and the like. The retail facility can decide which promotion to present to the player based on the results received by the player. The retail facility can determine which promotion to present to the player based on any historical result of the player. Retail facilities can make promotional decisions based on both the historical results of the player and the fact that the player is in the vicinity of the retailer. For example, if the player is in close proximity to the retail facility and the player wins a large payout, the retail facility may decide to advertise the luxury of the retail facility. Retail facilities can send promotions to mobile gaming devices. Retail facilities can send promotions to casino servers. The casino server can then send the advertisement to the mobile gaming device.

In various embodiments, the mobile gaming device may receive information from the retail facility. This information may include inventory levels, current customer traffic levels, historical customer traffic levels, or any other ancillary information. The mobile gaming device may determine if it is in the vicinity of a retail facility. If the mobile gaming device is in the vicinity of the retail facility, the mobile gaming device may determine the promotion presented to the player, the promotion acting as a product promotion, or the service of the retail facility. Promotions can be determined based on the information provided by the retail facility. The information provided by the retail facility may be transmitted directly from the retail facility to the mobile gaming device. The information provided by the retail facility may first be sent to the casino server and then to the mobile gaming device. In various embodiments, the retail facility can determine whether the mobile gaming device is in the vicinity of the retail facility. The retail facility may then notify the mobile gaming device, either directly or through the casino server. In various embodiments, the casino server can determine whether the mobile gaming device is in the vicinity of the retail facility. The casino server can notify the mobile gaming device if it is in the vicinity of a retail facility.

4.8.1.1. Use your mobile gaming device as an automatic, custom-tuned coupon. Personalized coupon.
In various embodiments, the mobile gaming device may store coupons, gift certificates, or other tokens that award value or discounts. The coupon may be sent to the mobile gaming device at various times. In various embodiments, the player may obtain coupons, gift certificates, or other benefits during the game. For example, if a player aligns three "Macy's Shop" symbols on a slot machine, the player may obtain a $ 100 gift certificate for Macy's Shop. In various embodiments, coupons, gift certificates, or tokens of other value may be stored electronically in mobile gaming devices. For the purpose of using this coupon, gift certificate, etc. at the retail facility, the player may bring his / her mobile game device to the retail facility. The mobile gaming device can communicate information about coupons, gift certificates, or other tokens to the retail facility's computer. This communication can occur in a variety of ways. For example, a mobile gaming device may communicate with a computer in a retail facility a series of bits that uniquely identify a particular certificate, coupon, or the like. In various embodiments, the mobile gaming device may display a barcode identifying a coupon, gift certificate, or token of other value on the display screen. The barcode displayed on the display screen of the mobile game device may be scanned by a retail facility using, for example, a normal barcode scanner. In this way, the player can carry a coupon or gift certificate around on his mobile gaming device. Players can redeem these from their mobile gaming devices at retail facilities.

4.8.2. Proximity to another mobile device.
In various embodiments, the presentation of the promotion on the first mobile gaming device may be triggered by proximity to the second mobile gaming device. When the second mobile game device is in the vicinity, the advertisement in the first mobile game device may be seen or heard by the player of the second mobile game device.

4.9. time.
In various embodiments, time may serve to trigger advertising. For example, the promotion may be triggered at a certain time of day, at a certain time, or at a certain year. As another example, the time from the event may act as a trigger. For example, the promotion may be triggered 5 minutes after the last presentation of the promotion.

4.9.1. A certain length of time has passed since the last promotion.
In various embodiments, the promotion may be triggered after a certain length of time has passed since the previous promotion. The previous advertisement may be any advertisement. For example, the current promotion may be triggered for presentation one minute after the last promotion was presented on the mobile gaming device. The previous advertisement may be the same type or category of advertisement. For example, a toothpaste promotion may be triggered 30 minutes after the last toothpaste promotion. However, the same promotion may be triggered only one minute after the last irrelevant promotion. By creating a longer time interval between the same type of promotion, the player's fatigue can be reduced. In various embodiments, keeping a minimum time gap between the presentations of any advertisement can alleviate the annoying impression on the player. In various embodiments, allowing a maximum time gap between the presentations of any advertisement may increase the player's presence in the advertisement and thus the income to the casino and marketer. ..

4.9.2.1 A certain time of day. For example, advertise food during lunch time.
In various embodiments, the presentation of the advertisement may be triggered by the time of day. Generally, products purchased during a particular time of the day may be advertised during that time of the day. Breakfast promotion may be triggered early in the day, such as 7:00 am. Lunch promotion may be triggered at 11:45. Promotions for the evening show may be triggered at 6:00 pm. Advertisements may be triggered based on the business hours of the merchant. For example, the promotion of a commercial product may trigger a presentation during the hours the litigant is open.

4.9.3. Environmental conditions (eg temperature).
In various embodiments, the promotion may be triggered based on environmental conditions. Advertisements may be triggered based on temperature. If the temperature exceeds 32.2 ° C (90 ° F), for example, a soft drink promotion may be triggered. The mobile game device may include a temperature sensor. The reading from the temperature sensor may be used to trigger the promotion. In various embodiments, the mobile gaming device may include other sensors to detect or determine environmental conditions. The mobile gaming device may include a humidity sensor for detecting environmental humidity or rainfall conditions. The mobile game device may include an optical sensor to detect the luminosity, cloud cover, etc. of the environment. The mobile gaming device may include a microphone to detect environmental noise conditions. In various embodiments, some form of advertising may be presented, depending on the environmental conditions. For example, when the environmental noise level is high, the advertisement of the visual system may be mainly triggered and presented. If the environmental noise level is low, an advertisement containing audio components may be presented. Thus, in various embodiments, the mobile gaming device, casino server, or other entity can determine the environmental noise level in the vicinity of the mobile gaming device. Advertisements can be selected and presented based on this environmental noise level. The selection process may consider whether the advertisement has audio components. In various embodiments, the luminosity level of the environment may be used to determine what kind of advertisement is presented. If the luminosity level of the environment is high, an advertisement with more audio components may be presented. For example, in a bright sunlight environment, mobile gaming devices may tend to present more advertisements with larger audio components. In a dim environment, mobile gaming devices may tend to present more advertisements with more visual components.

In various embodiments, rules, customs, standards, and other conditions may determine which propaganda may be used. For example, a mobile gaming device may be in a theater where a show is in progress. In such an environment, advertising with a voice activism element can be annoying to the audience in the surrounding theater. Therefore, the mobile gaming device may determine an advertisement with few or no audio components. It should be understood that selecting an advertisement that has no audio components involves selecting an advertisement that has an audio component and suppressing that audio component. For example, if a mobile gaming device decides that an advertisement that has no audio component should be presented, the mobile gaming device selects an advertisement that previously had an audio component and that audio component is selected. The components can be muted. Further, it should be understood that selecting an advertisement without a visual component involves selecting an advertisement with a visual component and suppressing that visual component.

In various embodiments, the mobile gaming device can receive signals from the casino server that describe rules, conventions, standards, and the like to the mobile gaming device. Based on such signals, the mobile gaming device can determine which particular advertisement is appropriate for presentation. In various embodiments, based on the location of the mobile gaming device, the casino server can directly direct the mobile gaming device as to whether or not an advertisement may be presented. For example, the casino server may send an instruction to the mobile game device to explicitly prohibit the presentation of a specific advertisement, or to explicitly instruct the mobile game device to present a specific advertisement.

In various embodiments, the casino server can send to the mobile gaming device an advertisement that is appropriate for the presentation, based on conditions in the vicinity of the mobile gaming device. For example, a casino server can receive location information from a mobile game device. The casino server can then determine what the appropriate advertisement is based on the location of the mobile gaming device. For example, if the mobile gaming device is in a conference room during the conference time, the casino server can determine that the audio component is inappropriate. Therefore, the casino server may send only advertisements having video components to the mobile game device.

In various embodiments, an umbrella may be advertised if the environmental conditions include rainfall. If the environmental conditions include rainfall, it may trigger the promotion of indoor activities (eg, shows). In various embodiments, advertising may be suppressed based on environmental conditions. For example, if the environmental conditions include rainfall, the promotion of outdoor tours may be suppressed.

In various embodiments, the environmental conditions surrounding the mobile game device may be detected by the mobile game device. In various embodiments, environmental conditions may be detected by some other entity, such as a weather service. The mobile game device can receive a signal about the environmental conditions from another entity such as a weather service or the like, or a casino server. The mobile gaming device can then use such information in determining which advertisement should be presented. In various embodiments, the mobile gaming device may simply be instructed as to which advertisement should be presented. The decision as to which advertisement should be presented may be made by some other entity, such as a casino server. The casino server can now use information about environmental conditions in deciding which advertisement to present.

4.9.4. Based on the player's own interests.
In various embodiments, the player's interest in the mobile gaming device may serve to trigger which advertisement is presented to the mobile gaming device. For example, if the player is interested in the car, he may present a car-related promotion. For example, if the player is interested in sports, he may present a promotion for sports tickets, fantasy sports leagues, or sports souvenirs. In various embodiments, the player's interest may be estimated in different ways. The player may be asked questions about his or her interests. Players ask questions about their interests during the course of a gaming session, or at any other time, when they first check the mobile gaming device, when they first start playing a game on the mobile gaming device, or at any other time. You may receive. The player's interest may be inferred from the player's behavior. For example, suppose a promotion is shown to a player. If a player responds to an advertisement by touching the display screen in an area that says, for example, "Touch here for more information about this product," the player is the subject of the promotion. It can be inferred that you are interested in a product related to a product. The player's interest may be similarly estimated by other means. For example, a player may make a purchase at a retailer. The retailer may transfer the player's name to the casino server and may optionally include a display of the product purchased by the player along with the player's name. The casino server may then infer that the player is interested in a product similar to that purchased at Retailer.

4.9.5. You are between games.
In various embodiments, the trigger for the promotion may be the end of the game on the mobile gaming device. For example, certain promotions may be best suited to occur only between games. For example, advertising may require the entire display screen area of a mobile gaming device. For example, advertising may require the player's full attention. In various embodiments, an advertisement can be presented when the game has ended and a new game has not started within a predetermined time period. For example, the mobile gaming device may trigger the presentation of a new advertisement if the player has completed the game and has not started a new game within 5 seconds. Players may be more likely to accept the promotion if they are not currently participating in the game.

4.10. Poor quality connection. For example, show ads when you can't connect to the server.
In various embodiments, the advertisement may be presented when there is some communication or connection interruption between the mobile game device and the casino server. In various embodiments, the mobile gaming device may need to maintain communication while the casino server allows the player to participate in the gaming activity. For example, the casino server may need to continuously authenticate that the mobile game device is on the premises of the casino so that the player of the mobile game device can participate in the game activity. Therefore, if the communication is interrupted, the mobile game device may prevent the player from playing the game. Therefore, the interruption of communication may be a good opportunity for the presentation of the advertisement because the player may not be able to play the game.

4.11. Battery life remaining.
In various embodiments, the remaining battery life in the mobile gaming device can affect whether or not the advertisement is presented. In various embodiments, the remaining battery life in the mobile gaming device may affect which advertisement is presented. In various embodiments, the remaining battery life in the mobile gaming device may affect the mode in which the advertisement is presented. Battery power is required to present the advertisement. For example, audio with advertising may require power to be supplied by the speakers of a mobile gaming device to produce audio output. As another example, the presentation of advertisements between games may require power to illuminate the display screen. As another example, in various embodiments, presenting an advertisement may first require downloading the advertisement from a casino server. As an example, a casino server can send image and audio files to be played back as part of a promotion to a mobile gaming device. The download process may require wireless communication, which may exhaust the battery power of the mobile gaming device. In situations where the remaining battery power is low, saving this battery power may allow the player to play additional games on the mobile gaming device before the battery runs out. As a result, additional income to the casino can be obtained, and the frustration of the player can be reduced. Therefore, in various embodiments, advertising may be suppressed when the power remaining in the battery falls below a certain threshold. In various embodiments, when the power remaining in the battery falls below a certain threshold, an advertisement that requires less battery power may be more suitable for the presentation than an advertisement that requires more battery power to present. .. If the two advertisements have the same priority, the mobile gaming device may tend not to offer the one that requires more power for the low battery life. In various embodiments, the mobile gaming device may change the mode of presenting the advertisement based on the battery power remaining in the battery of the mobile gaming device. In various embodiments, the image associated with the advertisement can be darkened when the battery power is low. In various embodiments, when the battery power is low, the audio associated with the advertisement may be played at a low volume or may not be played at all. In various embodiments, advertising can be interrupted or compressed when battery power is low. For example, a 5-second version of the video ad may be played rather than a 15-second version of the full length. Remaining Battery Life, Remaining Battery Power, Remaining in Determining Whether to Present Advertisements, Which of Two or More Advertisements Should Be Presented, and the Form in which the Declaration is Presented, in Various Embodiments Energy, and all other measurements may be used. In various embodiments, advertisements stored locally on the mobile gaming device are preferable to advertisements that must be newly downloaded from a casino server or some other device when battery life falls below a certain threshold. May be. In this way, the power cost associated with downloading the advertisement may be saved.

4.12. The amount of balance.
In various embodiments, the amount of money remaining for the player may affect what advertisement is presented. The amount of money left for the player may also affect whether or not the promotion is presented. In various embodiments, if the player has a relatively small balance, the player may be presented with an advertisement that provides a monetary benefit or a discount on the gambling opportunity. For example, if the player has less than $ 5 left, he will offer 5 free reel spins if the player agrees to be emailed an information packet about the new retirement savings means. May be presented to the player. In various embodiments, if the player has a relatively large amount of money (eg, $ 500 or more) left, the player is advertised to advertise a relatively expensive product or service, such as a car or jewelry. It may be presented.

4.13. Warnings and Messaging In various embodiments, warnings or messages may be sent to the player of the mobile gaming device. In various embodiments, the same warning or message may be sent to a plurality of different players of the mobile gaming device. When there are many players who use mobile game devices, those mobile game devices can function as an effective mass communication medium for messages such as messages to be communicated to casino customers. Warnings or messages can be triggered in a variety of situations. If the warning is accompanied by audio, when the alert is sent to multiple mobile gaming devices in the casino, the mobile gaming devices will simultaneously emit audio around the casino, and this audio will add emphasis and interest to the occurrence of the warning. (For example, one of the players won a big jackpot).

4.13.1. All player's mobile devices vibrate and / or ring when someone wins progressively. Messages can also be displayed on mobile devices.
In various embodiments, the first player of the mobile gaming device can be warned when the second player wins a significant payout. Notable payouts include jackpots, first prizes, prizes with an amount of more than X (eg, $ 1000 or more), and the like. In various embodiments, the warning may take the form of ringing, vibration of a mobile gaming device, blinking light, and the like. The warning is the name of the second player, the amount the second player won, the game the second player was playing when he won, the state of the second player's hometown, or any Other information may be displayed. The warning or message may be in the form of a text message, a voice message, or any other type of message.

4.13.2. Warnings can occur in response to other events such as daily bonuses, someone winning over $ 100 on a slot machine, or any other prominent event, or any other event.
In various embodiments, one or more players may be warned when a prize lottery is likely to occur. For example, one or more players may be warned when a lottery of Kino occurs. In various embodiments, one or more players may be alerted when the lottery is in the process of being generated. The warning may notify the player of the partial result. For example, a warning may be sent from the casino server to the mobile game device. The warning may detail one or more numbers drawn in Kino's game. The warning may be less than all the numbers that will be drawn for Kino's game. This allows the player watching the warning to track Kino's game in progress. In various embodiments, the warning may notify one or more players that a lottery, chance event, contest, or other event is about to occur, is in the process of occurring, or has occurred. For example, a casino can make a general promotion that three players visiting the casino per day can get a car in a daily lottery. This lottery may occur daily at a specific time, such as 4:00 pm. Therefore, the casino can send a warning to one or more players prior to the lottery time. The warning can help the player to have the expected atmosphere of the lottery and have the intentional effect of promoting the casino in the lottery. The casino may send a warning during the lottery. The casino may send a warning after the lottery has occurred. The warning may include, for example, the name of the winner who was drawn. The warning may include an image and a description of the winners. In various embodiments, any warning regarding the winner of a prize, lottery, contest, or other event may include information about the winner, such as a photo, current place of residence.

4.13.3. The settings (which events trigger the alert) can be configured by the user.
In various embodiments, the player may indicate a situation in which he or she wishes to receive a warning. In various embodiments, the player may indicate a trigger for the warning. The player can issue such an instruction at various times. For example, when a player first checks a mobile device often, the player can indicate what type of warning he or she wants to receive. The player may give instructions while playing. For example, a player can access a menu on the display screen of his mobile game device. The menu allows the player to configure what warnings he wants to receive. The menu may list warning categories. For example, one of the warning categories could be a warning that someone has won the jackpot. Another category of alerts may be alerts sent when the jackpot reaches a certain level. Another category of alerts may be alerts sent when a lottery or other event occurrence is set. The player may select a warning category, for example by checking boxes or selectable menu items. The player can also configure a numerical level for the prize before the warning is sent. For example, a player may specify that he wants to receive a warning only when a payout of more than $ 1000 is made in the casino. In various embodiments, the player can configure warnings on the Internet. For example, a player may visit a web page of a casino server. On this web page, the player can decide what kind of warning he wants to receive. Players can follow menus, check boxes, enter text, or otherwise indicate the type of alert they are interested in receiving. Once the player has carefully checked the mobile gaming device or otherwise obtained the mobile gaming device, the player's warning selection can be communicated to the mobile gaming device. Accordingly, the mobile gaming device can only display warnings that the player is interested in.

In various embodiments, the player can receive warnings. The player can then indicate whether he wants to continue to receive warnings of the same type or category. For example, the warning may be presented to the player in a pop-up window. The player may check the box in this pop-up window, which indicates that he no longer wants to receive the type of warning he just received.

4.13.4. The warning after an event may not be disabled by the player (for example, the player cannot change the fact that a progressive win gives a warning to him).
In various embodiments, the player has the option of suppressing certain warnings. For example, a player can indicate that he does not want to see the warning about Kino's lottery. Therefore, the player's mobile game device can stop presenting the player with a warning about the lottery of Kino. In various embodiments, the player does not have the option to suppress the warning. For example, a warning may be presented to a player's mobile gaming device, even if the player does not wish to receive the warning, even if the player indicates that he or she does not wish to receive the warning. Good. In various embodiments, the player is deterred from ignoring warnings or other advertisements by having to react in some way to the advertisement. For example, when a promotion is presented to a player, the player is required to press a button, touch an area of the screen, answer a question about the promotion, or otherwise react to the promotion. You may. If the player does not respond, the player may be deterred from playing more games on his mobile gaming device. For example, the image accompanying the promotion may occupy the screen body of the mobile game device until the player responds to the promotion. The promotion may disappear only after that, and the player may be able to see the image accompanying the game.

4.13.5. Warning when a friend or family member or group member gets good results.
In various embodiments, the player can receive a warning or message when one of a group of people reaches a particular result. Groups of people include those who have some relationship with the player. For example, a group of people may include friends, family, work colleagues, members of the same club, members of the same religious corporation, classmates, social club associates, and so on. The player may indicate to the casino server who is in his group. For example, when first checking a mobile gaming device from a casino, the player can provide the names of his fellow group members. In various embodiments, when a member of a group presents the name or identifier of another member of the group, two or more members of the group (eg, all members of the group) have a message associated with the other member of the group. Or you can receive a warning. For example, when a member of a group receives a high payout result, all other members of the group can receive a warning. In various embodiments, the alert can be sent to the player when a group member who is not using the mobile gaming device reaches a noticeable or noticeable result. For example, if a fellow group member wins a $ 1000 payout on a fixed slot machine, the player can receive a warning "My friend has won $ 1000 now!".

4.13.6. Book a poker table. Receive warnings for poker tables. Buffet line reservation. Book a taxi.

4.13.6.1 Table In various embodiments, a player can spot-reserve a game table using a mobile game device. Game tables include poker tables, jackpot tables, or other tables. The player can communicate with the casino server to spot-book the table. For example, a player can access the schedule system of a casino server using a mobile game device. The scheduling system may include a web page interface, or other type of interface. The schedule system may enumerate the game tables in the casino. For example, the schedule system may enumerate a set of poker tables, where each poker table describes the game and bet limits at that table. The scheduling system may also enumerate the names, initials, or other identifiers of players waiting for the game at the table. When visiting the scheduling system, players may add their name to the list of one or more players waiting for a game at the table. For example, a player may add his or her name to the list of players waiting for a Texas Hold'em® (eg, 2-4 Texas Hold'em) game with betting conditions of $ 2 and $ 4. .. When a player's name is added to the list of players waiting for the game, either all players in the list that precedes them are seated or they decline to participate in the game. At that point, the player may have the right to sit down for the game. For example, when a game (eg, a blackjack game, eg, a poker game) becomes available, the player at the top of the list of players waiting to play in that game is offered a seat in that game. it can. The player at the top of the list is then removed from the list, and previously the second player is now at the top of the list.

In various embodiments, the player can use the mobile gaming device to access a scheduling system for the game. The scheduling system allows the player to secure a queue for table games, slot machine games, or any other game. The scheduling system allows the player to spot-book a queue for any other event or activity that is vacant or has limited availability.

In various embodiments, the player can use the mobile gaming device to list the available games or tables in the casino. For example, a map of the casino may visually indicate the game table and include which table is available to the player. If there is a vacancy currently available, the player can reserve the vacancy for himself using his mobile gaming device. For example, the player may touch a schematic area of the casino floor. The area may represent a poker table. Upon touching the area, the mobile gaming device may ask the player whether to spot-book the table. The player can indicate his / her consent by touching a button on the screen of his / her mobile game device, such as touching a button marked “Yes”. The mobile game device may notify the player of any time limit associated with the spot reservation claim. For example, the mobile game device may notify the player that the player has 10 minutes for the spot reservation, after which the spot reservation is given to someone else. In various embodiments, when the player spot-books the game table, the player may indicate the amount he / she wants to spend at the game table. The player may first indicate the amount of money he / she wants to convert into game chips before starting the game at the game table. The player may indicate the amount of game chips that he / she wants to start playing at the game table. After the player indicates the amount of game chips he wants to start, the casino representative may arrange for the chips to be placed on the game table while waiting for the player to arrive. Therefore, when a player arrives at the game table, chips can be made to be already counted for that player.

In various embodiments, the player may wish to reserve a seat at the game table. However, the game table may be currently full. Therefore, the player may interact with the schedule system for the purpose of putting himself in the table seat queue. In various embodiments, a casino (eg, a casino server) can indicate to a player an approximate time before a game table is available for the player. For example, the casino server can send an estimate to the player's mobile game device that the waiting time will be one hour. Next, the waiting time can be displayed to the player on the screen of the player's mobile game device. Casino servers can use various algorithms to estimate latency. The casino server may have historical data indicating the rate at which spot reservations occur at specific types of games, specific betting conditions, specific times of the day, and the like. Using such data and using data about the number of people ahead of the player to the table, the casino server can estimate the time it takes for the player to sit at the table. For example, the estimated time it takes for a player to sit at a table is equal to the average time it takes for one seat to be vacated plus the number of preceding players in the seat queue plus one. Can be.

In various embodiments, the casino may inform the player of any game table that will be vacant in the future. For example, the casino can inform players that a new poker table will be available within half an hour. Therefore, the player can put himself in the waiting list for the new table.

In various embodiments, the player can play the game on the mobile game device. The mobile gaming device or another device may subsequently provide the player with the opportunity to play the same game on a fixed gaming device and / or a physical gaming table. For example, if a player has played a game on a mobile game device for a period of time, it is speculated that the player may be interested in playing the same game on a fixed game device and / or a physical game table. May be done. In various embodiments, the player can play a poker game on a mobile gaming device. For example, a player can play a Texas Hold'em® game. At that time, the mobile gaming device asks if the player wants to sit at a poker table playing a poker game with a living dealer, a physical card, and a living opponent. Can be displayed. The player can show his interest. The indication of the player's interest can be sent to the casino server. The casino server can then send, for example, an instruction to the casino representative to spot-book the table for the player. In various embodiments, the player can participate in a slot machine game on a mobile game device, for example, a player can play a game in which the reels of the slot machine are simulated on the screen of the mobile game device. At that time, it is possible to propose to the player to play the same game on a fixed slot machine. The player can accept this proposal. After that, slot machines can be reserved for the player. In various embodiments, when a player plays a particular type of game on a mobile gaming device, the spot or space is available on a fixed gaming device or game table for a similar game. Can be provided to players of mobile game devices.

4.13.7. Win a spot on the poker table or blackjack table during the game.
In various embodiments, a player waiting for a spot at a game table, game, or some other activity must play continuously for the purpose of keeping his or her spot in the queue. Continuous games may be defined separately in various embodiments. For example, continuous game may mean that the player must play one game at least every 30 seconds. As another example, continuous playing may also mean that the player must spend at least $ 3 per minute. In various embodiments, a player who does not maintain continuous play may retreat in the queue. For example, the player may retreat from one place in the queue for each two-minute gap in the player's game. If the player is fifth in the spot queue at the game table, the player may retreat to sixth in the spot queue at the game table.

In various embodiments, the player can obtain a queue location during a game game. For example, a player can play a game on a mobile game device. The player can obtain the result of advancing the spot queue at the game table by one. The player may retreat from the queue based on some outcome. For example, a player waiting for a spot on a game table may reach the result of "backward" when playing another game on his or her mobile gaming device. Therefore, the place in the player's queue can retreat. In some embodiments, players may compete for a spot when the spot becomes available. For example, five players may be waiting at one spot on a poker table. When the spot on the table becomes available, each of the waiting players may play the game on each of his or her mobile gaming devices. The player with the highest performance in the game can get an empty spot on the game table. For example, the player who wins the highest amount in the game can get a spot on the game table.

4.13.8. Playing activities as a registration for any contest or lottery.
In various embodiments, the game game may qualify the player to enter a contest or lottery. For example, for each game played on a mobile game device, the player can be registered in a new car raffle lottery. This car can be a prize for a raffle lottery to a player who has played a mobile game device in a sponsored casino. In various embodiments, the player must meet the minimum threshold of the game before being enrolled in a contest or lottery. For example, a player must play at least 100 games in order to be registered. For example, a player must bet at least $ 250 to be registered. In various embodiments, the player may receive a number of entries in the contest or lottery that is proportional to the amount the player has spent. For example, a player may be registered for a show ticket lottery, but the number of registrations is proportional to the amount bet by the player. In various embodiments, the game of the mobile game device can present the player with registration in a state lottery, an interstate lottery, a national lottery, and the like. In various embodiments, the game of the mobile game device can present the player with a contest or lottery registration in addition to the game played on the mobile game device. In various embodiments, the game of the mobile game device can present the player with a contest or lottery registration independent of the game played on the mobile game device.

4.13.9. Play poker against other people waiting for a real table spot.
In various embodiments, the player can use a mobile game device to mimic the game of a table game. In various embodiments, a player with a mobile game device can mimic a game of a table game with or in opposition to another player with the mobile game device. For example, several players with mobile gaming devices can compete with each other in poker games. As another example, several players with mobile gaming devices are playing blackjack games with a common dealer and a common card deck, for example, just if the players are at a physical blackjack table. So you can participate. In various embodiments, the player may request a seat at a table or game. For example, a player may be asked to sit in a poker game. Players may be informed that there are no seats available for poker games. However, the player may be provided with an opportunity to play a game using a mobile game device. Players may be offered the opportunity to play the same version of poker that they have requested to sit on. Therefore, the player can receive the mobile game device and start playing the poker game. When a seat becomes available in a physical poker game, the player's mobile gaming device can warn the player that the seat is available. For example, the casino representative may enter a message for the player in the terminal. This message can be forwarded to the player's mobile gaming device (eg, via a casino server). This allows the player to be informed that a spot for the player is just available on the physical poker table. In various embodiments, a player waiting for a seat in a physical game table can compete with the mobile gaming device against other players having the mobile gaming device. Players waiting at the same table may compete with each other. For example, five players waiting for poker tables up to $ 4 and $ 8 can compete within a poker game on their respective mobile gaming devices. Players can compete for up to $ 4 and $ 8 games on their mobile gaming devices. Thus, in various embodiments, a player waiting for a physical game table featuring a particular game can play the same or similar game using a mobile game device. In various embodiments, a player waiting for a spot at a table can use a mobile gaming device to play a game with or against another player physically seated at the table. A player with a mobile gaming device can play an electronic version of the game being played using real cards, dice, or other gaming tokens on the physical game table.

5. Indication that there is a promotion.
Various signals can be used to get the player's attention to inform the player that there is a promotion that the player should read carefully. In various embodiments, such signals can be generated when it is currently unknown whether the player is looking at his or her mobile gaming device. For example, if a player has participated in the game within the last 5 seconds, it can be inferred that the player is currently looking at his or her mobile gaming device. Therefore, it is not necessary to transmit the advertising signal. However, if the player has not participated in the game within the last 5 seconds, a signal may be generated to indicate that the promotion will be presented.

5.1. vibration.
In various embodiments, the mobile gaming device can vibrate to indicate that there is an advertisement to the player. The vibration can be effective when the mobile gaming device is in physical contact with the player, for example in the player's pocket. In various embodiments, the vibration associated with advertising may be separate from the vibration associated with a telephone call or email. For example, a mobile gaming device may vibrate at one frequency for the transmission of an incoming call and at another frequency for the transmission of an advertisement being presented.

5.2. Beep sound.
In various embodiments, the mobile gaming device may beep to convey that the advertisement is present or just presented. In various embodiments, the beep that conveys the presentation of the advertisement may be separate from the beep that conveys some other event, such as email.

5.3. Bell sound.
In various embodiments, the mobile gaming device may ring a bell to convey a promotional presentation. The advertising bell may be separate from the beep that conveys some other event, such as a phone call.

6. For example, the player reacts to the advertisement, for example, the player shows interest.
In various embodiments, the player may respond to the advertisement. The player may react in such a way as to show interest in the products, services, events, etc. to be advertised. The player may be interested in, for example, purchasing a product or service, or finding more information about a product or service. The player can react in many ways. During or after the promotion, the player may have the opportunity to press or click a button labeled "I want to know more", "I want to get more information", etc. A signal can be sent to the casino server by pressing such a button, for example on a mobile gaming device. The casino server can then transfer more information about the product, service, event, etc. to the player. For example, the casino may send a text message to the player with further details about the product. As another example, the casino may send more images of the product or service that the player is interested in to the player. The casino server may have additional information related to the advertisement stored on the casino server. For example, information about the subject of the promotion may be stored in the casino database in association with the promotion itself. The casino server can receive additional information related to the promotion when the marketer submits the promotion. Marketers may provide additional information when submitting a promotion. Additional information includes (a) further description of the subject of the product, service, event or other promotion, (b) information about where to buy the product or service being advertised, (c) the company or marketer conducting the promotion Information about, (d) safety information, (e) information about related products or services, (f) information about other products sold by the same company, (g) other products made by the same manufacturer. Information about, (h) pricing information for a product or service, (i) shipping information for a product (eg, what state the product is shipped to, for example, what is the shipping cost), (j) availability of the product. Information, (k) information about where products can be purchased, (l) information about magnetism where products or services can be purchased, (m) reviews of products or services, and products, services, events advertised or promoted. And any other information that accompanies such.

6.1. More information about the product that will be mailed or emailed to the player.
When the player expresses interest in the subject of the promotion, more information about the subject of the promotion can be sent to the player. Information can be sent via email. If the information is sent at the beginning of the email, the player will have the opportunity to see the information later, not in the middle of the game session. The casino server may have the player's email address in a file. For example, in a casino, a game is played when a player registers for a player tracking card by signature, when a player collates his / her mobile game device, when a player registers at a hotel in a casino, and the like. You can get the email address of the person. If the casino does not have the player's contact information, the player may enter such information at the time of expressing interest in the promotion. In various embodiments, additional information accompanying the promotion may be mailed to the player to whom it is mailed. The mailing address may be on the casino file or may be provided by the player when requesting additional information regarding the promotion.

6.2. More information shown to mobile device players.
In various embodiments, more information about the promotion can be presented to the player on the mobile gaming device if the player expresses interest in the subject of the promotion. More information can be presented to the player in the form of text, audio, still images, cartoons, or any other presentation format. Additional information may be previously received by the marketer at the casino and stored at the casino. In various embodiments, when the player expresses interest in the subject matter of the promotion, the casino may transfer to the marketer an indication that the player has expressed interest. The marketer can then send the information to the player. The marketer can, for example, send information directly to the player's email address or mailing address. In various embodiments, Marketa may send information about the subject of the promotion to the casino. The casino can then send this information to the player's mobile gaming device. Using his mobile gaming device, the player may repeatedly ask for more information on the subject of the promotion. As the player requests more information, more information can be transmitted to the player's mobile game device and presented to the player by the mobile game device.

In various embodiments, the player can request more information about the subject of the promotion. However, Marketa must pay the casino for the purpose of providing additional information. The marketer will compensate the casino for the space taken up on the casino's mobile gaming device with respect to that additional information and / or for potentially diversion of the player's attention from the player's gaming session. In addition, you have to pay the casino. Therefore, in various embodiments, when the player requests more information, the marketer must first confirm that he or she wants to provide additional information, and to provide that additional information. You must make sure that you are willing to pay.

In various embodiments, when the player expresses interest in the subject of the promotion, additional information can be presented to the player using the same slots used for the original promotion. For example, the advertisement may be a car advertisement. The advertisement may include a still image of the car, replacing the symbol on the reel of the slot machine. The player may be interested in the car. Therefore, after that, an image of the car may appear as an additional symbol replacement. These additional images may display the car from other angles, may display the interior of the car, may display the car in different colors and models, and may display a depiction of any other car. You may. In various embodiments, the additional information provided about the promotion may be in the form of additional or additional advertising.

6.3. More information displayed to players in nearby slot machines.
In various embodiments, additional information related to advertising can be presented to players using nearby gaming devices. Nearby game devices may provide a large screen area for displaying advertisements. Further, the game device does not have to be in use. Therefore, an area of the entire screen can be made available to display the advertisement. In addition, nearby gaming devices may allow the player to display an advertisement to the player even while the player continues to play on his or her mobile gaming device.

In various embodiments, the additional information displayed to the player can be displayed on the fixed gaming device. However, the player may be moving while the additional information is displayed. For example, the player may be walking. Therefore, in various embodiments, the information displayed to the player may move to follow the player. For example, a player may walk along a row of slot machines. When the player is in front of the first slot machine, this first slot machine can display a promotional message. As the player walks, the player may be closer to the second slot machine and farther from the first slot machine. Therefore, the second slot machine may display the same promotional message here. The message may disappear from the first slot machine. Therefore, the message can follow the player. The message displayed to the player can be displayed to the player at any given time on the game device most recently available. Examples of the game device that can be used include a game device that is not in use, a game device that has the ability to display necessary types of information, and the like. In various embodiments, the information displayed to the player can be displayed on a gaming device that is also facing the player's direction and is available closest to the player. In various embodiments, the display of information may be transferred from one game device to another, depending on which game devices are adjacent to each other. For example, a player may walk with two game devices on his left side. As the player walks, the display may move from the first game device to the second game device. In the meantime, the player may walk closer to the gaming device on his right side. However, the display of information may be maintained on the gaming device to the left of the player so that the player does not turn his head from left to right so that he can experience a more continuous view. Good. The location of the player may be tracked in various ways so that information about the promotion is displayed in the vicinity of the player. For example, a player's mobile game device can communicate its location with a casino server. Therefore, the casino server can estimate the location of the player, assuming that the player continues to hold the mobile game device.

In various embodiments, more information related to advertising may be displayed on a fixed gaming device only if the player is playing on that gaming device. For example, additional information may be displayed to the player only if the player is betting on at least three games per minute.

In various embodiments, the player may be presented with additional information related to the promotion, which additional information is presented to the fixed gaming device. After the additional information is presented to the player, the player may be free to play on the fixed gaming device. For example, a fixed game device may display a message to the player, "Customer, how about playing a game here?". The fixed game device can even provide the player with a reward for playing in the fixed game device. For example, the fixed gaming device may present to the player a message that if the player makes eight spins in the fixed gaming device, at least two spins will be free.

In various embodiments, additional information related to advertising may be presented to a first player having a mobile gaming device. The fixed game device may be selected from a variety of game devices, such as all fixed game devices within a predetermined distance from the first player. In addition, the fixed gaming device may be chosen to be in close proximity to the second player. The second player may be in a fixed gaming device adjacent to the one used to present additional information about the promotion.

6.4. The casino waiter brings more information to present to the player.
In various embodiments, the casino waiter may bring additional information about the promotion to the player of the mobile gaming device. For example, a player can use his or her mobile gaming device to request additional information. The casino server can then send a page or email notification to the casino representative to go looking for the player. The casino server can indicate the location of the player to the casino representative. For example, the casino server may indicate that the player is in the vicinity of the fixed game device number 924, or that the player is in the perception of the eastern entrance. The casino representative may seek the player anyway. Casino representatives can bring additional information related to advertising. Additional information may include catalogs, coupons, paper advertisements, gift certificates, or any other information. Additional information may include general purpose serial bus drives, CDs, DVDs and the like. In various embodiments, the casino waiter may bring a free sample of the product to the player. For example, if the promotion is a new lipstick, the casino representative may bring a free sample of the lipstick to the player.

6.5. Player information sent to the marketer.
In various embodiments, the player's information may be transmitted to the marketer. The player's information may be sent to the marketer who devised the advertisement to be sent to the player. The player's contact information may be forwarded to the marketer so that the marketer can later contact the player and provide the player with more information about the product.

7. Show marketers the available marketing opportunities (for example, who is playing now).
In various embodiments, the casino server may indicate to potential marketers the current viewers available for viewing the advertisement. Current viewers include players who are currently playing games on mobile game devices, players who own mobile game devices, players who have left money for games on mobile game devices, and mobile games. Those who are within the viewing range of the device (for example, those who are likely to be able to see the advertisement displayed on the mobile game device), those who are within the listening range of the mobile game device, and the like can be mentioned. Potential viewers may include people within a limited geographic area. For example, a marketer with a retail store in Nevada may only be interested in sending promotions to people currently in Nevada. Potential viewers may include only those within a certain age range. For example, a casino server may only show Marketa people between the ages of 18 and 35, such as those who may be Marketta's primary target audience. In various embodiments, the potential viewer may include only those who have certain demographic data, such as only married persons, only French-speaking persons, only those who earn more than $ 150,000. Potential viewers may be presented to the marketer in the form of one or more collective statistics. For example, Marketa may be taught that there are currently 3,500 people playing mobile gaming devices between the ages of 18 and 25.

In various embodiments, potential marketers can be shown the available advertising media. For example, Marketers may be taught that there are currently 1258 locations where the product logo can be used as a symbol on a reel. As another example, Marketers may be taught that there are currently 100 free slots for advertising to be inserted between games played on mobile gaming devices. As will be appreciated, any statistic describing the slots or media available for advertising may be presented to the marketer.

In various embodiments, the marketer may be shown available slots for advertising to a particular target audience. For example, Marketa teaches that there are 200 mobile game devices that may use Marketta's advertising as background images, and where mobile game devices are being played by players who are Marketta's target viewers. May be done.

7.1. Track the number of laptops in operation nationwide.
In various embodiments, the casino server may track the number of mobile gaming devices currently in use across a particular location or geographic area. The casino server may track the number of mobile gaming devices in operation, for example, indoors, within a casino, within a neighborhood (eg, the Las Vegas Strip), within a casino of the same owner, within a state, or throughout the country. .. In this way, in various embodiments, the casino server can track the number of mobile gaming devices in use nationwide. Statistics describing the number of mobile gaming devices in operation may be presented to the marketer.

7.1.1. The number of laptops with specific demographic data.
In various embodiments, the casino server may track the number of mobile gaming devices used by players with specific demographic data. For example, a casino server can count 584 people between the ages of 60 and 65 who are using mobile gaming devices. As another example, the casino server can count the person who is also the owner of the gun using the mobile gaming device as 2690.

7.1.2. The number of laptops playing a particular denomination.
In various embodiments, the casino server may track the number of mobile gaming devices in which a player is playing a game of a denomination. For example, a casino server may track the number of mobile gaming devices in which a player is playing a game that requires a $ 1 bet.

In various embodiments, the casino server may track the number of mobile gaming devices in which a particular type of game is being played. For example, the casino server may track the number of mobile gaming devices in which triple video poker is being played. In various embodiments, the casino server may track the number of mobile game devices in which a game is played by a game developer.

In various embodiments, any group tracked may have gaming characteristics represented by one or more statistics. Such statistics may be presented to the marketer. Based on such statistics, Marketers can decide whether or not to advertise to the group.

7.2. Make space available instantly.
In various embodiments, advertising slots, spaces, or media can be made available to marketers quickly, instantly, or in real time. For example, Marketa may make a decision to present an advertisement one minute before it is actually presented. The central server can list, for example, slots that will be available for promotion in the future. Marketers can browse such available slots. The marketer may select one or more slots, even if the slots occur in less than a minute. In this way, the advertisement can occur on time. If the marketer's advertisement is not yet stored on the casino server (for example, the image and audio data is not yet stored on the casino server), the marketer may need to upload the advertisement to the casino server before it can be presented. is there. Once uploaded, the advertisement can be transferred from the casino server to the mobile gaming device for presentation.

7.3. Advertisers can instantly deliver ads to everyone on the fly or to anyone who meets certain criteria. Immediate means to display this now.
In various embodiments, the marketer can identify one or more criteria. Criteria include criteria that define the target audience, such as demographic data criteria. This criterion may also define the game being played, the results achieved, and so on. The criteria may define the current location of the target viewer. For example, Marketa's criteria may specify that the target audience includes people only within Mississippi. Once the marketer has identified the criteria that the target viewer, or members of the target viewer, must meet, the promotion from that marketer can be presented to the target viewer. The promotion can be presented to all targeted viewers, or any part of the targeted viewers. For example, 1000 people may currently meet the criteria defined by Marketer. Therefore, Marketta's promotion can be presented to all 1000 people who meet the criteria. However, in some embodiments, you may not want payments that reach the entire target audience. For example, the marketer may instead decide to pay for only a portion of the target viewer, such as one-third of the target viewer. Once the marketer has defined a targeted viewer for the promotion, the promotion can be presented to the members of the targeted viewer almost immediately. Alternatively, the promotion may be presented to members of the target viewer at a later point in time, such as at a time point desired by the marketer.

7.4. Advertisers have the opportunity to see a list of people in the vicinity of a product, such as Coca-Cola®.
In various embodiments, the marketer can view data indicating how many mobile gaming device players are in the vicinity of the marketer's product. For example, Marketa may want to view a count of the number of players on a mobile gaming device near a fast food restaurant for which Marketta is acting. In this way, Marketa may decide whether to present the promotion to some or all of such players.

7.5. A mechanism for advertisers to find out what is available and should be bid. The advertiser has a mechanism to acquire an ad block. The advertiser has a mechanism for placing the advertisement in the block.
In various embodiments, the marketer may view a list or other description of available slots or media in which advertisements may be inserted. This list may include a list of slots in units of time of day, games, game denominations, demographic data of players, and the like. For example, a list of slots can indicate that 500 players between the ages of 50 and 55 have 5 seconds of free slots. Marketers may have the opportunity to purchase the slot and present their advertisement during the slot period. Marketa can then present his promotion to 500 players. Marketers may be able to bid on that slot. Marketers who bid the highest bid may have the opportunity to place advertisements in slots. In various embodiments, the marketer may be able to present an advertisement to a first number of players. The marketer may bid a high price to present a promotion to a second number of players, where the second number of players is less than or equal to the first number of players. For example, 500 players may be currently playing a mobile game device. Marketers can bid to present their promotion to 200 players. If the marketer bids for a large sum, the marketer may succeed in presenting his or her advertisement to the 200 players. The marketer who bids for the second highest bid may have the opportunity to present his advertisement to players from the remaining player groups. In this way, in various embodiments, the marketer will include not only the time of day, the game, the length of the advertisement, the size of the advertisement, but also the number of players for whom the advertisement is presented. You can place a bid.

In various embodiments, Marketers may use the casino server's website to purchase slots for advertising or bid for advertisements to be placed. The casino server website can list the slots available, the highest bids, any prohibitions on the types of ads that may be displayed, and so on. Marketers can use this website to bid, purchase, pay (eg by submitting credit card members), submit actual promotions (eg by submitting image data such as video data, eg audio data), and more. Marketers may submit bids and other information in many other ways, as will be understood. For example, Marketers can bid via telephone, fax, email, mail, etc.

8. A pricing framework for advertising.
In various embodiments, the casino may charge the marketer various prices for the marketer's promotional presentation. The price charged depends on many factors.

8.1. Real estate space.
The price of an advertisement may depend on the amount of physical space taken for the advertisement. The physical space taken may include the space taken on the display screen. For example, a first promotion that takes 6.45 square centimeters (1 square inch) costs 5 cents per viewer, while a second promotion that takes 25.8 square centimeters (4 square inches) is a viewer. It may cost 15 cents per unit. Physical space can be measured in many ways. Physical space can be square inches, square centimeters, pixels, parts or percentages of space across the screen (eg, advertisements can take up 25% of the space on the display screen, for example, advertisements divide the display screen into four equal parts 2 Can be taken). The physical space may be measured in units of other items. For example, the physical space may be measured in symbol units. That is, for example, a promotion can take up space for two symbols. In various embodiments, the price of the advertisement may increase monotonically with respect to the amount of space taken by the advertisement when everything else is equal. Advertising may take up space in the sense that the images that accompany the promotion take up space. For example, the space taken up by the promotion may be the space taken up by the image or video accompanying the promotion.

8.2. Depends on the time displayed.
In various embodiments, the price of the promotion may depend on the amount of time taken by the promotion. For example, the promotion may be presented for 1 second, 5 seconds, or 30 seconds. For example, the image accompanying the promotion may be presented for 1 second, 5 seconds, or 30 seconds. Propagations that are presented for longer periods of time may result in more financial costs to the Marketer.

8.3. It depends on which customer saw the ad.
In various embodiments, the price of the promotion depends on the target audience for the promotion. The price of the promotion may increase as the target audience's income level rises. The price of the promotion may increase as the average bet amount of the target viewer increases. The price of the promotion may increase as the skill level of the target viewer increases. The price of the promotion may increase as the target viewer ages. Advertising prices may be higher for targeted audiences of urban residents than for suburban residents. In various embodiments, the target viewer may include a set of players who have achieved similar results. For example, the target viewer may include all players who have won money in the last hour. In various embodiments, the price of the promotion may be higher for the target viewer who has won the money in the last hour than for the target viewer who has not won the money in the last hour. In various embodiments, the marketer communicates to a person with better fortune (eg, in the form of a winning result) than to a person with a bad fortune (eg, in the form of a losing result). In addition, you may pay more. In various embodiments, the price of the advertisement to the jackpot winner may be higher than the price of the advertisement to those who have never won the jackpot, or who just did not win the jackpot.

8.4. Advertisers are charged more for customers with more money.
In various embodiments, the price of the promotion may depend on the amount of money the viewer has. Advertisements displayed to players with a $ 900 credit balance may cost more to the marketer than advertisements displayed to players with a $ 40 credit balance. The promotion displayed to a player with a revenue of $ 200,000 may be more costly to the marketer than the cost to the promotion displayed to a player with a revenue of $ 50,000. Advertisements displayed to players whose hotel room costs $ 300 per night are more expensive to marketers than advertising displayed to players whose hotel room costs $ 50 per night. There may be.

8.5. Advertisers will be charged more for customers with specific demographic data.
In various embodiments, the price of the promotion may depend on one or more demographic data of the target viewer. For example, Marketa may require more payment to display a promotion to a player with one child than a player with two children.

8.6. Candid price.
In various embodiments, the price of a promotion with certain characteristics (eg, presented to a particular target audience during a particular time period) may be fixed. That is, this price does not have to be subject to change or negotiation. This price can be estimated in various ways. For example, the price of a promotion can be estimated on a player-by-player basis (eg, the price of a promotion is 5 cents per player on which it is displayed). The price of an advertisement can be estimated in units of a group of players who will see the advertisement. For example, the price of a promotion can be estimated as the price at which the promotion is displayed to 500 players.

8.7. The bidding process is possible. Marketers get advertising space if they are the winning bidders.
In various embodiments, Marketers may bid on each other for the opportunity to present a promotion. Opportunities to present advertisements may include opportunities to present advertisements under certain combinations of circumstances. Opportunities to present a promotion include one or more of the following: (A) Time of day between presentations of advertisements, (b) Players who are presented with advertisements, (c) A set of players who are presented with advertisements, (d) Games where advertisements are presented (eg) , The promotion is presented on the surface of the card of the video poker game), (e) the amount of time the promotion is presented, (f) the amount of space taken for the promotion, (g) the mobile game device on which the promotion is presented. Type or model (eg, a model of a mobile gaming device with a particular large and bright screen may be presented with a promotion), (h) Where the promotion is presented (eg, only to players in a particular restaurant) Advertisements may be presented, for example, only to players within 6 m (20 feet) of a particular jewelery store, for example, only to players near the pool. May be), and any other situation. As will be understood, the circumstances surrounding the presentation of a promotion may affect the desire to present the promotion, which may affect the amount that Marketta would be willing to pay for the presentation of the promotion. ..

In various embodiments, the marketer can bid on the opportunity to present a promotion under a particular set of circumstances. For example, the casino may guide the situation set. This guide is provided by Marketer on a screen space of 25.8 square centimeters (4 square inches) between 2:30 pm and 2:35 pm for 300 women aged 35 to 55 years. It may be possible to present a 30-second advertisement. In other words, the promotion of the winning bidder Marketta is displayed to 300 different players as described, and each promotion is displayed on each player's mobile game device.

When this opportunity is announced, Marketa may have the opportunity to bid in order for the promotion to be presented under the guided circumstances. Marketers may notice this guidance by checking the casino server's web page. For example, a marketer may register with a casino server, thereby gaining access to a website offering an opportunity to present an advertisement. In various embodiments, Marketers may be aware of this opportunity through email or other alerts sent by the casino. For example, at any time the casino offers an opportunity to present a promotion, the casino may warn marketers on the mailing list of this opportunity.

Marketers can enter limit prices for opportunities in a variety of ways to present their promotion. In various embodiments, the marketer can key in the price at which he / she is willing to pay. Marketers can key in limit prices on web pages run by casino servers. In various embodiments, Marketa may deliver a limit price by telephone to a casino representative. In various embodiments, Marketa may submit a bidding strategy to the casino. For example, a bidding strategy may declare that the marketer is always willing to place a limit price $ 10 higher than any competing bid until the bid level reaches $ 300. Therefore, the casino can automatically enter a limit price for this marketer in line with this marketer's bidding strategy.

In various embodiments, Marketers may bid on only some of the promotional opportunities offered. For example, a casino can offer 300 Midwesterns the opportunity to display still images between 3:00 pm and 3:05 pm. The Marketa may wish to present a promotion to Westerners between 3:00 pm and 3:05 pm. However, Marketa may want to present the promotion to only 100 people. Therefore, Marketa may bid for the opportunity to advertise to 100 out of 300 people from the Midwest. Another marketer may wish to present to 200 people between 3:00 pm and 3:05 pm. Therefore, it is possible for the first marketer and the second marketer to obtain their own wishes. In various embodiments, all successful bidders pay the same price per person. For example, a marketer who successfully bids to advertise to 200 of the 300 available may be a marketer who successfully bids to advertise to 100 of the 300 available. You may pay the same price per person. The amount paid per capita by both Marketers may be based on a lower limit price. The amount paid per person may be based on a higher limit price. The amount paid per person by both marketers may be the average or weighted average of both limits (eg, the weighting is proportional to the number of people who will view each advertisement for each marketer).

8.8. Advertiser monopolizes a particular "slot" (card-like medium). Advertisers can pay extra for this.
In various embodiments, Marketers may have exclusive use of slots, media, or other advertising venues or opportunities. Marketers may obtain exclusive rights to: (A) a mobile gaming device (eg, the marketer may have the exclusive right to advertise to a particular mobile gaming device over a period of time), (b) a particular symbol (eg, the marketer may have). It may have the exclusive right to present the advertisement in the jackpot of Spade, for example, the marketer may have the exclusive right to present the advertisement in the third symbol of the second reel of the gaming device). , (C) A particular area of the screen (eg, the marketer may have the exclusive right to present an advertisement in the upper right corner of the display screen of the mobile gaming device, eg, the marketer is on the display screen of the mobile gaming device. You may have the exclusive right to present advertisements under the gaming area of the game), (d) Certain display monitors (eg, marketers may have a display monitor installed above a very crowded aisle in the casino). (May have the exclusive right to present the advertisement), (e) a particular gaming device (eg, the marketer may have the exclusive right to present the advertisement on a particular gaming device), (f). A particular location (eg, a marketer may have the exclusive right to present an advertisement when the player is in a particular location), (g) a particular time of day (eg, a marketer may have a day). You may have the exclusive right to present an advertisement for a specific period of time), (h) a specific group of people (eg, a marketer may advertise to a specific demographic data of a person in a casino). The marketer may have the exclusive right to present the advertisement to a group of established persons such as the Jones family, for example, the marketer may have the exclusive right to present the advertisement for the past hour. You may have the exclusive right to present the advertisement to anyone who has won more than $ 500), or any other category of advertising opportunity.

In various embodiments, when a marketer gains exclusive use of a slot, medium, or other advertising venue or opportunity, the other marketer presents the advertisement on the spot for the duration of the monopoly. Can be eliminated. In various embodiments, the exclusive marketer may, at his discretion, allow other marketers to present the advertisement. Allowing Other Marketers to Present Advertisements Marketers may receive fees from other marketers.

In various embodiments, Marketers may pay extra for exclusive rights to use certain slots, media, venues, etc. For example, assume that the cost of advertising space on a mobile gaming device per square centimeter (6.45 square inches) per minute is typically 10 centimeters. If the marketer wishes to purchase the entire square inch of mobile gaming device screen space for one hour, the marketer may pay 12 cents per square inch per minute.

In various embodiments, the marketer may, along with a group of marketers, obtain exclusive rights to a particular slot, medium, place, etc. The marketer's group may be, for example, a competing marketer's group. For example, Marketers may have the exclusive right to present airway-related promotions on certain mobile gaming devices. As another example, Marketa has the exclusive right to present meal-related advertisements on all mobile gaming devices in the casino between 12:00 pm and 1:00 pm. May be good. In various embodiments, Marketers may pay an additional fee for the exclusive right to present a particular type of advertisement or the right to exclude other Marketers of a particular group from the presentation of advertisements.

8.9. When different advertisers ask for slots, one ad is randomly selected each time a slot appears in the game. Advertisers can pay more for increasing the stochastic weighting applied to their ads. For example, if four advertisers pay $ 2, 5, 6 and 10, respectively, the weights could be 2/23, 5/23, 6/23 and 10/23, respectively.
In various embodiments, Marketers may pay for the opportunity or probability that their advertisement will be presented. For example, Marketa can pay 5 cents, which gives him a 50% chance to show his promotion in a particular slot. In different embodiments, different marketers may pay to present advertisements in the same slot. For each marketer, it is possible to determine the opportunity for the promotion to be presented in that slot. For example, it can be determined that the chances of the Marketer 1 promotion being presented are 40%, the chances of the Marketta 2 promotion being presented are 20%, and the chances of the Marketta 32 promotion being presented are 20%. Can be determined to be. Opportunities for each Marketer's promotion to be presented may be based on the amount paid by each Marketer. In various embodiments, the opportunity for the Marketer's promotion to be presented is set in proportion to the amount the Marketer pays. Therefore, if Marketer 1 pays twice as much as Marketer 2 to present his promotion, the opportunity for Marketta 1's promotion to be presented may be set to be twice as high as that of Marketer 2.

In various embodiments, the slot may include a number of presentation opportunities. For example, a slot may include the opportunity to present a promotion to 100 people during a particular 5-minute time frame. If multiple marketers pay to present a promotion in the same slot, the advertising opportunity may be split among the marketers. For example, one marketer can present his promotion to 60 out of 100 people, while another marketer can present his promotion to 40 out of 100 people.

In various embodiments, the number of presentation opportunities that each marketer can offer may be proportional to the amount paid by that marketer. For example, if marketer 1 pays $ 7 and marketer 2 pays $ 3, marketer 1 can present his promotion to 70 people and marketer 2 can present his promotion to 30 people.

In various embodiments, the slot may include (or replace) an opportunity to present an advertisement when the symbol appears in the game on (or replaces) a particular symbol. As is understood, a symbol may appear multiple times over the course of multiple games. If multiple marketers pay to present an ad in that slot, one of the marketer's promotions may be randomly selected each time the opportunity arises (eg, each time the symbol appears in the game). .. The probability that a marketer's promotion will be presented at each time an opportunity arises may be proportional to the amount paid by that marketer. In various embodiments, the advertisements presented may alternate among all marketers paid to present the advertisement in a particular slot. Marketers who pay more can present their promotions more often. For example, suppose the first marketer pays twice as much as the second marketer to present a promotion to a particular slot. The first marketer may then be given the first and third opportunities for every three opportunities to present the advertisement in that slot, while the second marketer may be given a second opportunity. May be given.

8.10. There may also be a second market for the advertising space. This advertising space may be transferred, for example, by a central service making small cuts.
In various embodiments, Marketers may purchase slots, venues, etc. directly from the casino. In various embodiments, the first marketer may purchase slots, fields, etc. from another marketer or from any other third party. In various embodiments, slots, venues, and any other promotional opportunities may be purchased and resold. There may be a second marketer for promotional opportunities.

In various embodiments, the casino may operate exchange transactions for promotional opportunities. In various embodiments, the exchange transaction may be operated by a third party. In various embodiments, the exchange transaction does not require an individual to control power. The exchange transaction may allow the marketer to post an offer to sell the promotional opportunity. The exchange transaction may allow the marketer to post an offer to purchase a promotional opportunity. The offer to purchase may include quantity and price. For example, the offer to purchase may specify the number of people who will be presented with the promotion and the amount paid for the presentation of the promotion. Similarly, offers to sell may also specify price and quantity.

In various embodiments, the offer to buy and the offer to sell may include a description of the opportunity to buy or sell. The description includes the following. (A) Number of people who will be presented with advertisements, (b) Time of day when advertisements will be presented, (c) Number of mobile game devices where advertisements will be presented, (d) Advertisements Population statistics data of the person who will be presented, (e) the amount of time the advertisement will occupy (eg, the advertisement must be a spot of 30 seconds), (f) the form of the declaration (eg) Still images, such as video, such as audio, (g) the amount of screen or display space that the promotion may occupy, (i) games that will be accompanied by a declaration (eg, promotion, where the player plays video poker. (Made in the meantime), (j) a symbol that the promotion represents or will replace (eg, the promotion represents a jackpot symbol), and any other promotion statement, or the promotion presented under it. The situation that will be done.

Statements of advertisements purchased or sold may be provided by the casino. In fact, the casino may be the source of this opportunity and therefore may have a description of the opportunity that has occurred. In various embodiments, each opportunity may receive a unique identifier. For example, between 11:00 am and 11:05 am, an opportunity to advertise to 100 people aged 55 to 65, each with an income of over $ 100,000, in a 30-second video spot that takes half of the screen. It may have a unique identifier of 1112223453. In various embodiments, the same or interchangeable opportunities may receive the same identifier. For example, an opportunity to advertise to a first person from Tennessee at 9:00 am may be indistinguishable from an opportunity to present to a second person from Tennessee at 9:00 am. Therefore, the two opportunities may have the same identifier. However, any opportunity that is different somewhere can receive different identifiers. The description of the opportunity may be associated with each identifier. Marketers interested in purchasing a particular opportunity may have the opportunity to access the description of that opportunity, for example, using the identifier associated with that opportunity. For example, a casino can store a database containing descriptions of opportunities with identifiers. Once the marketer submits the identifier to the database, the casino can search for the description and present it to the marketer. The description may be presented to the marketer, for example, on the web interface to the exchange transaction.

In various embodiments, the quantity identified by the marketer may refer to the number of specific opportunities associated with the identifier. For example, a marketer may want to buy 100 opportunities with an identifier of 1112223999. This may correspond to the opportunity to present a still image to 100 people between 12:00 pm and 2:00 pm on Sunday at a particular restaurant in the casino.

In various embodiments, the opportunity may include the opportunity to present a 10 second video clip to a particular individual between 6:00 pm and 9:00 pm. 100 such opportunities may be available in the sense that the same individual will display 100 10 second video clips on their mobile gaming device between 6:00 pm and 9:00 pm .. However, since the particular time at which the video clip is presented may be randomly selected, each independent opportunity in the 100 may not be a priori distinguishable from each other's opportunity. Therefore, each of the 100 opportunities may have the same identifier. In this way, for example, the marketer may bid on these ten such opportunities to present to the player. If the marketer needs to find a seller of 10 opportunities, the marketer will give the person a 10-10 second video clip at some point between 6:00 pm and 9:00 pm. Has the ability to present.

In various embodiments, one purpose of the exchange transaction may be to fit buyers and sellers with the same purpose. Buyers and sellers may be adapted if the buyer bids a price for a certain quantity of a particular opportunity and the seller offers the same price for the same quantity of the same specific opportunity. .. Can be sold. The buyer can then get the opportunity to present the promotion and the seller can hand over the opportunity. In the exchange transaction, the seller may receive payment from the purchaser based on the limit price and the offer fee. Power in responsibility for casinos or other exchange transactions may be charged a fee for matching buyers and sellers. For example, a casino may receive transaction fees from either the purchaser, the seller, or both. This fee may come from the last one that the buyer and seller have adapted to the price of the other party. This fee may be derived from the first price posted by the buyer and seller at which the transaction occurred. This fee may be in the form of a percentage of the selling price and may be deducted from the amount the seller collects from the purchaser.

In various embodiments, potential buyers may only pay for limit bids. In various embodiments, the potential seller may only pay for the offer. In various embodiments, participants in an exchange transaction may pay a fixed fee, a fixed fee per time period, or a fixed fee per completed transaction for the purpose of participating in the exchange transaction.

When an opportunity is in the hands of the purchaser, the purchaser's name or other identifying information may be stored in association with the opportunity. Therefore, the casino can keep a record of which marketer owns which opportunity for the presentation of the promotion. When it is time to present the promotion, the casino may allow the owner of the advertising opportunity to present his or her promotion during that time.

In various embodiments, the owner of the promotional opportunity must submit the promotional to the casino within a predetermined time before the opportunity is owned. For example, within an hour of purchasing an advertising opportunity, the purchaser may be required to submit an advertisement to the casino. The casino may then approve the advertisement before it can be displayed. In various embodiments, the owner of the promotional opportunity must submit the promotional to the casino within a predetermined time period for displaying the promotional or first potential display. For example, assume that the promotion has a 10% opportunity to be displayed early at 8:00 am. At this time, the owner of the promotional opportunity may need to submit the promotional by 7:00 am. If the promotion is not submitted on time, the owner of the promotion opportunity may lose the opportunity and may not be able to display his or her promotion. In various embodiments, if the owner of the opportunity does not submit his or her promotion in time, the opportunity may return to the market for the new owner to seize the opportunity.

In various embodiments, accidental opportunities to present an advertisement may be sold. The accidental opportunity may include the opportunity for the second marketer to present the promotion if the first marketer, which takes precedence over the second marketer, decides not to present the promotion. For example, the first marketer can purchase the opportunity to present a promotion to a particular person at a particular time. The second marketer can purchase the opportunity to advertise to the same person at the same time, if the first marketer does not.

In various embodiments, the identifier for the opportunity may include a ticker symbol. The ticker symbol may be a compact way to display or identify an opportunity. For example, the ticker symbol may consist of four characters.

8.11. By presentation means (audio vs. video).
In various embodiments, the price of the promotional opportunity may depend on the type of stay signal used to broadcast the promotional. For example, a promotion using a visual or lighting system presentation may be priced differently than a promotion using an auditory or audio system presentation. Advertisements using video and audio may be priced differently than advertisements using only video. Advertisements using video and audio may be priced differently than advertisements using only audio. Advertisements that use vibration or other tactile stimuli may be priced differently than advertisements that do not use tactile stimuli. Smell-based advertisements may be priced differently than odor-free advertisements.

9. Data about players available for reference.
In various embodiments, the casino can store various data related to the player. The data may be received in various ways. The player may provide the casino with data about himself. For example, the player may provide the data when making a reservation or when registering a player tracking card. The casino can receive data about a player when performing a check about the player, such as when performing a check about the player before crediting the player. The casino may receive data about the player by tracking the interaction with the player. For example, through the player's interaction with the casino, the casino may collect data and the like about the player's wins and losses.

In various embodiments, the data about the player may be used by the marketer to select a target viewer for the promotion. For example, Marketa may decide to only want ads for players with a high skill level for video poker. In various embodiments, the marketer may select a target viewer through a series of menus. One menu may be age related. Using this menu, Marketers may select an age range for their target audience. Another menu may be related to income. Using this menu, Marketers may select income ranges for their target audience.

By selecting the target viewer in various ways, the marketer can indicate the desire for his promotion to go to the target viewer. In various embodiments, when a targeted viewer is selected, Marketa may first look at statistics that describe how many of his targeted viewers are currently available for listening to the promotion. For example, Marketers may look at statistics that describe how many of their target audiences are currently using mobile gaming devices. If the marketer is satisfied with the number of his target viewers available, the marketer may indicate that he wants his promotion to be displayed to that target viewer.

In various embodiments, one or more of the following data types may be available for the player. (A) Name, (b) Address, (c) Gender, (d) Birthday, (e) Data derived from the game played by the player, (f) Skill level of the player in the game, (g) Black Player skill level in Jack, (h) Player skill level in video poker, (i) Transaction data for player, (j) Average deposit size for player, (k) Bet amount made by player , (L) the average bet amount made by the player, (m) the maximum bet amount of the player (for example, the maximum amount that the player is allowed per game, for example, a game session, etc. (Maximum total amount allowed by the player), (n) Bet limit on the player imposed by the player himself (for example, maximum amount allowed by the player per game at the request of the player), (o ) Limit of loss to the player (eg, the maximum amount that the player is allowed to lose over a period of time, beyond which the player is deterred from further games), (p) to the player Deposit limit (for example, the maximum amount that a player is allowed to deposit on a game machine, for example, the maximum amount of chips that a player is allowed to purchase at a game table).

In various embodiments, one or more of the following data types may be available for the player. (A) residence address, (b) city of residence address, (c) country of residence address, (d) preference of residence address, (e) street of residence address, (f) residence address Suburbs, (g) postal code of residence address, (h) mailing address, (i) city of mailing address, (j) country of mailing address, (k) preference of mailing address, (l) mailing As per the destination address, (m) the suburbs of the mailing address, (n) the postal code of the mailing address, (o) contact details, (p) e-mail, (q) second e-mail, (r) Facsimile number, (s) mobile (eg, phone number of player's portable device), (t) pager (eg, player's pager contact number), (u) preferred contact method, (v) for work Phone number (eg, phone number for the player's work), (w) home number (eg, player's home phone number), (x) credit card details, (y) person details, (z) ) Agent code, (aa) birthday, (bb) first name, (cc) last name, (dd) middle name, (ee) country ID, (ff) nationality (eg from player's origin) Country, eg, the country in which the player has citizenship), (gg) Advertising Code, (hh) Gender, (ii) Title, (jj) Authentication Questions and Answers (eg, the Player's Mother's Last Name, and the relevant Answers to questions), (kk) bank account details, (ll) bank name, (mm) bank account ID, (nn) branch address, (oo) branch code, (pp) branch country name, (qq) account First name and (rr) account number.

At the time of checking the mobile device, the player selects the type of advertisement.
In various embodiments, the player may make one or more designations when receiving the mobile device. Such designations may affect the advertisements and advertisements displayed to the player. For example, such a designation may affect the type of company advertised to the player and the type of product advertised to the player.

Players can receive mobile devices in many ways. In various embodiments, the player may receive the mobile device at a casino cage, vending machine, or casino hotel front desk. In various embodiments, the player can receive the mobile device from the casino representative. For example, a player may be in front of a slot machine and wish to continue participating in the game and move within the casino. Therefore, the player may require the casino representative to provide the player with a mobile device for the game. The player may own his or her own mobile device (for example, the player may own a personal mobile phone). A player who already owns a mobile device may attach one or more designations to the advertisement at the time of configuring or enabling his or her mobile device for the purpose of the game.

When receiving or configuring a mobile device, the player may make many specifications. The player may instruct the following: (A) Products (eg Coca-Cola®), (b) Product Categories (eg Soft Drinks, For example Leisure Cruises), (c) Brands, (d) Countries, (e) Manufacturers, (f) Products Purpose (eg, marriage present, bath cleaning equipment), (g) Price range (eg, price range that the player wants to buy), (h) Budget range (eg, amount that the player can consume), ( i) The desired sales representative or type of sales representative (eg, life insurance agent) in which the player may be interested in contacting. Such designation by the player allows the marketer to determine the desire to send an advertisement or promotion to the player. For example, if a player specifies a particular marketer's product category, that marketer may be more willing to pay the player to view advertisements for the marketer's product. This designation may also help the casino in selling advertising space to the Marketer. For example, a casino can persuade a cruise company if it can show the cruise company's marketer that many of the players are interested in vacationing on the cruise to advertise on the player's mobile device. In some cases.

When receiving or configuring a mobile device, the player may also show characteristics about himself / herself. The player may indicate age, race, income level, place of residence, family structure, gender, political party, profession, or any other piece of information. Such information is further marketed in deciding which player to advertise to, how much to pay to serve the ad, and in deciding what ad to send to one or more players. May help.

Bonus rounds on separate devices In various embodiments, a player may participate in part of a game on a mobile device and part of the same game on another device. The other device may be a game device that is not a mobile device. For example, other devices may be slot machines, video poker machines, video blackjack machines, and the like. In some embodiments, the gaming device can provide the player with an experience that is not available on the mobile device. Therefore, it may be more exciting or different for the player to play a part of the game on another game device rather than playing the whole game on the mobile game device. In some embodiments, the player may reach reach times during a game on a mobile gaming device. Bonus rounds of the game may feature random events embodied in the physical process. For example, a bonus round can be characterized by the rotation of a rotating disk. While the rotation of the rotating disk can be visually mimicked using the display screen of a mobile game device, for example, when actually looking at the rotation of the physical disk is more exciting for the player. There is. Therefore, the player may use a non-mobile game device to develop a bonus round portion of his or her game. The gaming device used for the bonus round may include a physical rotating disk. This disc may rotate to reveal the player's prize in the bonus round.

In various embodiments, when the first part of the game is played on a mobile gaming device and the second part of the game is played on another device, the outcome of the game can be determined in different ways. The outcome of the game may be determined independently based on a random number or event generated by the mobile gaming device. The outcome of the game may be determined independently based on a random number or event generated by another device (eg, a non-mobile gaming device). The result of the game may be determined independently by a third device such as a casino server. The outcome of the game may be determined independently based on a random number or event generated by both the mobile gaming device and other devices (eg, non-mobile gaming devices). For example, the decision to enter the bonus round may be based on a random number generated on the mobile gaming device. The result of the bonus round may be based on a random number generated on other devices (eg, non-mobile gaming devices). The outcome of the game may be determined independently based on a random number or event generated by both the mobile gaming device and a third device (eg, a casino server). The outcome of the game may be determined independently based on a random number or event generated by both other devices (eg, non-mobile gaming devices) and a third device (eg, casino server). .. The outcome of the game is determined independently based on a random number or event generated by a mobile gaming device, another device (eg, a non-mobile gaming device) and a third device (eg, a casino server). May be good.

100% Refund Device In various embodiments, the game on the mobile gaming device may have a 0% house edge. In various embodiments, the game on the mobile gaming device may have a negative house edge. As will be appreciated, games with a 0% house edge may not benefit the casino. As will be appreciated, games with a negative house edge can potentially cost the casino money. Thus, in various embodiments, the casino can use the proceeds from the presentation of the advertisement to cover the costs associated with the game having a 0% or negative house edge.

In various embodiments, the casino can present sufficient advertising on the mobile gaming device to generate the desired positive house edge when the advertising is expected to benefit. For example, five advertisements may be presented for each $ 1 game played on a mobile gaming device. For example, the five advertisements can include five products that replace the symbols on the simulated slot machine reels. For each promotion presented, the marketer who invests in the promotion can pay the casino a penny. In this way, the casino can earn 5 cents from the marketer for each $ 1 game played. Even if the house edge in the game itself is 0%, the casino can effectively maintain a 5% house edge, taking into account the benefits from advertising. For the purpose of reaching the desired effective house edge, the casino can adjust the number of advertisements presented per game played and / or adjust the fee charged to the marketer per advertisement. For example, in the example above, if the casino wanted to receive a 6% house edge, the casino could have 6 promotions per game instead of 5.

In various embodiments, game players may be required to view or peruse one or more advertisements for the purpose of playing a game with zero or negative house edges. While watching the promotion, the player may accumulate points, tokens, or other certificates. The player may be required to accumulate a certain number of points for the purpose of playing a game having a zero or negative house edge. As the player reaches the target number of points, the house edge becomes lower and lower, and when the player reaches the target number of points, it becomes zero. For example, a game may typically have a house edge of 10%. However, the house edge may be reduced to 5% when the player views half of the advertisement required to play a game with a 0% house edge. In various embodiments, as the player accumulates points, the player may use the points to play a game with a 0% or negative house edge. Once the player runs out of points, the player may be required to earn more points for the purpose of playing a game with a 0% or negative house edge (eg, viewing more ads). By).

In various embodiments, a meter or other memory may indicate the player's progress to play a game with a 0% or negative house edge. For example, this meter may be closer to the target as the player sees more publicity. Upon reaching the goal, the player may be allowed to play a game with a 0% house edge. In various embodiments, the player is required to continuously, periodically, or sporadically view additional advertisements in order to maintain the privilege of playing a game with a 0% or negative house edge. If the player fails to view the advertisement at the desired speed, the player may lose points and / or allow the meter to move away from its target range. Thus, the player may be allowed to play a game with a positive house edge until the player sees an additional advertisement.

Obtaining Regulatory Permission for Advertising In various embodiments, casinos may seek regulatory permission to place or insert an advertisement in a game. In various embodiments, the casino may seek regulatory permission to place or insert promotional images into the game. In various embodiments, the casino may seek regulatory permission to place or insert any image into the game. The game may be a game that seeks money by luck, such as a slot machine game or a video poker game. In various embodiments, the casino may, at the casino's discretion, be fully tolerated in order to insert any one of the various images into the game. For example, a casino may want regulatory permission to insert any one of 50 different images into a game. For example, a casino may want regulatory permission to insert any one of 50 different images into a game as a symbol. Images, or any data related to advertising, may be shown to regulators in advance. Regulators may allow all images or other data and then allow the casino to insert any one of those images into the game at its discretion.

The term for regulatory permission to insert an image into a game includes any one or more of the following: (A) When compared with the situation of the game played when the image does not exist, when compared with the existence of the image which has no effect in the game, (b) When compared with the payment of the game when the image does not exist In addition, the existence of an image that has no effect on the payment of the game, (c) something that is not true (for example, if the image does not form part of the winning result, the image will be labeled as "winner". The image does not show or represent anything (cannot), (d) the image does not show or represent the game itself (eg, the image is the amount paid, the result of winning or losing, the bonus round Does not suggest entering, etc. The image can simply carry a message independent of the game game), (e) the image is not aggressive, (f) the image is another that is already part of the game Not confused with images, (g) Images are not confused with images that are part of any game (eg, images of clowns may be banned because they can be confused with Joker's symbol). , (H) Images must not appeal to the hearts of children or minors (eg, images must not display toys or brands that appeal to children), etc. Note that the aforementioned terms apply to video, cartoons, animations, audio, or any other information that is characteristic of advertising.

With regulatory permission for the aforementioned, the casino will be able to solicit the promotions available from the Marketer and then plug them into the game. A new advertisement may be received and then introduced between the time the advertisement is received and the time the advertisement is introduced without the need for regulatory permission. This will allow Marketers to expedite the turnover time between the time the promotion is submitted and the time the promotion is introduced.

In various embodiments, the mobile gaming device can display advertisements that serve to facilitate the player's play in the fixed gaming device. For example, a player may hold a mobile game device while walking in a casino. The mobile gaming device may sound a buzzer and then display a message. The message may inform the player that some type of fixed gaming device is in the vicinity. For example, the message may say, "I have a great game called Jackpot Junkle on my right. I'm lucky today!" In various embodiments, the mobile gaming device may or may not detect the presence of a fixed gaming device in the vicinity. The mobile gaming device may then prompt the player to go to a nearby fixed gaming device. There may be any number of trigger conditions that trigger the display of a message to the player, which prompts the player to go to a nearby fixed game device. The trigger conditions include the following. (A) The fixed game device is within a predetermined distance of the mobile game device, (b) the fixed game device has a higher betting limit than the mobile game device, (c) the player plays on the mobile game device. The fixed game device supports the same game, (d) the fixed game device supports the same game that the player has played in the past, (e) the player is good in the past. Fixed game devices support games that have experienced results (eg, games in which the player has won more than $ 100 in the past), (f) Fixed game devices feature new games (eg, casinos). Games that you want to test, such as games that the manufacturer wants to test, such as new games that the casino wants to spread), and any other trigger conditions.

In various embodiments, the mobile gaming device, or any other device, may serve as an information path to an information display or nearby objects, people, or other objects or entities. In various embodiments, the player may hold the mobile gaming device near the fixed gaming device for the purpose of finding information about the fixed gaming device. For example, the player may lift the mobile gaming device near the fixed gaming device for the purpose of finding historical game results on the fixed gaming device. Information about the fixed game device that appears in the mobile game device includes the following. (A) Last result, (b) Last payout, (c) Last 10 results, (d) Last 10 payouts, (e) Last X results, (f) Last X Payouts, (g) the last time the bonus round was reached, (h) the previous player's net win on the fixed gaming device, (i) the entire previous player on the fixed gaming device. Win, (j) the amount of money won in the last X hours on the fixed gaming device, (k) the last time you bought the jackpot, (l) the maximum payout you won in the last hour, (m) ) Identification of any celebrity who has played on the fixed gaming device, and any other information about the fixed gaming device.

In various embodiments, the mobile gaming device may disclose information about the game table. The mobile gaming device may publish the outcomes or results at the table. For example, a mobile gaming device may show a display of cards currently playing at the table. For example, a mobile gaming device may indicate a display of a community card currently being played in a Texas Hold'em game. In various embodiments, the mobile gaming device may indicate an indication of the total size or bet amount of the current stake at the table. The mobile gaming device may show a display of hidden or secret cards. For example, the mobile game device may show the display of the cards that the player has in his or her hands, or the display of the cards that are further dealt. In various embodiments, the mobile gaming device is achieved by (a) identifying one or more players at a table, (b) a game history of one or more players at a table (eg, achieved by a player at that table). Very recent results, such as (winning against the player at the table in the last hour), (c) identifying the dealer at the table, (d) betting on the table, (e) betting limit on the table, (F) Last X cards dealt at the table, (g) Manufacturer of the table, (h) Degree of availability of seats at the table (eg mobile that one seat is available at the table) The gaming device may display, for example, the mobile gaming device may indicate that three people are seated in a row at the table), (i) information about the dealer at the table, (j). ) Information about how much the player won when playing with the dealer, and any other information about the game at the table, and any other information about the table.

In various embodiments, the mobile gaming device may display information about the restaurant. The information that the mobile game device may display includes the following. (A) Display of one or more menu items in the restaurant, (b) Display of the price of the restaurant, (c) Display of ratings or reviews for the restaurant, (c) Display of seats available in the restaurant, (d) Restaurant Information about the chef in, (e) display of expected waiting time, (f) display of expected time for dinner, (g) display of any special items offered, (h) to the restaurant Display of any advertisements associated with it (eg, current recommendations can offer drinks at half price), and any other information about the restaurant.

In various embodiments, the mobile gaming device may display information about other stores or retail facilities. The information that the mobile game device may display includes the following. (A) Product list, (b) Product price, (c) Advertisement (eg, you may advertise a 50% discount on all items in the store), (d) Product review, (e) Product size (eg, eg Clothes size), (f) All available quantities of the product, and any other information about the store.

In various embodiments, the mobile gaming device is in the sense of what kind of information it may disclose, or how much information it may disclose about a fixed gaming device, about a person, or about any other entity. , May have different settings. In various embodiments, different settings may allow the player to view information about different time periods. The first setting may allow the player to view information from a particular point in time in the past. The second setting may allow the player to view information from another farther point in the past. For example, the first setting may allow the player to view historical game information about the fixed game device within the last 10 minutes. In other words, the player may be able to see what the result of the game device has been in the last 10 minutes. However, the results that have occurred on the gaming device for more than the last 10 minutes should not be visible to the player. The second setting of the mobile game device may allow the player to view historical game results within the last hour from the game device. In various embodiments, the settings may determine the extent to which the mobile gaming device may display information about the fixed gaming device or other person, object, or entity. In the first setting, the mobile gaming device may be able to display information about a fixed gaming device within a distance of 3 m (10 feet). In the second setting, the mobile gaming device may be able to display information about fixed gaming devices within a distance of 15 m (50 feet). If the player has a mobile gaming device in the second setting, the player swings the mobile gaming device in an arc by hand, thereby providing information about many different fixed gaming devices without the need to move their feet. You may be able to find it. In various embodiments, settings may determine the type of fixed gaming device, person, object, or other entity that the mobile gaming device may display. For example, in the first setting, the mobile gaming device may only display information about a fixed gaming device featuring a video poker game. In the second setting, the mobile gaming device may only display information about a fixed gaming device featuring a slot machine game.

In various embodiments, the mobile gaming device must first detect the fixed gaming device prior to displaying information about the fixed gaming device, person or other object or entity. Further, in various embodiments, it must be determined which of the various close game devices the fixed game device is the one whose information is displayed on the mobile game device. For example, the mobile gaming device may be in close proximity to various fixed gaming devices. It must then be determined which of the various proximity fixed gaming device presences is the one whose information is displayed on the mobile gaming device. In various embodiments, the mobile gaming device displays information about the nearest fixed gaming device. In various embodiments, the mobile gaming device displays information about the closest fixed gaming device. For example, a mobile gaming device can have sides or surfaces that may be considered to constitute the front surface of the mobile gaming device. When the front of the mobile gaming device faces or faces a particular fixed gaming device, the mobile gaming device may display information about that fixed gaming device. In various embodiments, the mobile gaming device may display information about a fixed gaming device facing the direction of the mobile gaming device. Thus, for example, a mobile gaming device provides information about a first fixed gaming device that is further away than a second fixed gaming device, if the presence of this first fixed gaming device is a mobile gaming device. It may be displayed if it faces the direction and the presence of the second fixed game device faces in a different direction.

In various embodiments, the player may pay to have certain settings on his mobile gaming device, such settings that reduce the amount of information that may be displayed on that mobile gaming device. decide. For example, in the first setting that you can hold your mobile gaming device up to a fixed gaming device and view the results of the last 10 times of that fixed gaming device on your mobile gaming device. In contrast, the player may pay $ 5 per day. For a second setting where you can hold your mobile gaming device up to a fixed gaming device and view the results of the last 100 times of that fixed gaming device on your mobile gaming device. , The player may pay $ 10 per day. In various embodiments, the mobile gaming device may receive information so that it can display information available for any possible setting. However, the mobile gaming device may withhold or hide certain received information based on the current settings. For example, the mobile gaming device may be in a first setting capable of displaying only the last 10 results that have occurred in the fixed gaming device. The fixed game device may actually communicate the last 100 results generated in the fixed game device to the mobile game device. However, the mobile gaming device may only display those results 10 times due to the current settings. If the mobile gaming device is in the second setting, the mobile gaming device may display all 100 of those results. In various embodiments, the mobile gaming device is only information that can communicate with the player from a fixed gaming device, from a casino server, or from any other source, based on the current settings of the mobile gaming device. Can be requested.

Some aspects are described.
[Aspect 1]
Receiving a wireless signal from a mobile game device, that the mobile game device can operate so that a player of the mobile game device can gamble.
The advertisement is output to the player based at least in part on receiving the radio signal, and the advertisement includes at least one of video and audio.
How to include.
[Aspect 2]
The method according to aspect 1, wherein the output of the advertisement includes the output of the advertisement to the player via the mobile game device.
[Aspect 3]
To decide the promotion and
Sending the advertisement to the mobile game device and
The method according to aspect 2, further comprising.
[Aspect 4]
The method of aspect 2, wherein the mobile game device determines the promotion, at least in part.
[Aspect 5]
Receiving a display from the mobile gaming device to acquire additional information related to the promotion.
Sending the additional information to the mobile game device and
To output the additional information to the player via the mobile game device,
The method according to aspect 2, further comprising.
[Aspect 6]
Receiving a display from the mobile gaming device to acquire additional information related to the promotion.
To transmit the additional information to a device other than the mobile game device,
To output the additional information to the player via the other device,
The method according to aspect 2, further comprising.
[Aspect 7]
The method of aspect 6, wherein the other device is adjacent to the player.
[Aspect 8]
The method of aspect 7, wherein the other device comprises a slot machine.
[Aspect 9]
The method according to aspect 1, wherein the output of the advertisement includes the output of the advertisement to the player via a device other than the mobile game device.
[Aspect 10]
9. The method of aspect 9, wherein the other device is adjacent to the player.
[Aspect 11]
10. The method of aspect 10, wherein the other device comprises a slot machine.
[Aspect 12]
The output of the advertisement means that the first portion of the advertisement is output to the player via the mobile game device, and that the advertisement is output to the player via the other device. The method according to aspect 1, wherein the second part is output.
[Aspect 13]
Receiving the wireless system signal includes receiving the wireless system signal via a device other than the mobile game device.
The output of the advertisement includes the output of the advertisement to the player via the other device.
The method according to aspect 1.
[Aspect 14]
The radio signal originates from a device other than the game device, at least in part.
The output of the advertisement includes the output of the advertisement to the player via the other device.
The method according to aspect 1.
[Aspect 15]
Receiving the wireless system signal includes a device other than the mobile game device that receives the wireless system signal.
The output of the advertisement includes the other device that outputs the advertisement to the player.
The method according to aspect 1.
[Aspect 16]
The method of aspect 15, wherein the other device is adjacent to the player.
[Aspect 17]
16. The method of aspect 16, wherein the other device comprises a slot machine.
[Aspect 18]
The method of aspect 15, wherein the radio signal encodes the advertisement.
[Aspect 19]
The radio signal identifies the advertisement and
The method further comprises said other device that determines the signal based at least in part on the signal.
The method according to aspect 15.
[Aspect 20]
Including determining that the mobile gaming device is in close proximity to a device other than the mobile gaming device, at least in part, based on the wireless system signal.
The output of the advertisement is at least partially based on determining that the mobile game device is in close proximity to the other device, and the advertisement is sent to the player via the other device. Including further output,
The method according to aspect 1.
[Aspect 21]
The method of aspect 20, wherein the method is at least partially performed by the other device.
[Aspect 22]
The method according to aspect 20, wherein receiving the wireless system signal includes receiving the wireless system signal via the other device.
[Aspect 23]
20. The method of aspect 20, wherein the radio signal originates from the other device, at least in part.
[Aspect 24]
20. The method of aspect 20, wherein the other device comprises a slot machine.
[Aspect 25]
Including determining that the mobile gaming device is in close proximity to a device other than the gaming device, at least in part, based on the wireless system signal.
The output of the advertisement is at least partially based on determining that the mobile game device is in close proximity to the other device, and the advertisement is sent to the player via the mobile game device. Including further output,
The method according to aspect 1.
[Aspect 26]
25. The method of aspect 25, wherein receiving the radio signal includes receiving the radio signal via the other device.
[Aspect 27]
25. The method of aspect 25, wherein the radio signal originates from the other device, at least in part.
[Aspect 28]
Including determining that the mobile game device is within a predetermined distance of a device other than the mobile game device, at least in part, based on the wireless system signal.
The output of the advertisement is at least partially based on determining that the mobile game device is within the predetermined distance of the other device, and is said to the player via the other device. Including further advertising output,
The method according to aspect 1.
[Aspect 29]
28. The method of aspect 28, wherein the other device comprises a slot machine.
[Aspect 30]
Including determining that the mobile game device is within a predetermined distance of a device other than the mobile game device, at least in part, based on the wireless system signal.
The output of the advertisement is at least partially based on determining that the mobile game device is within the predetermined distance of the other device, and is said to the player via the mobile game device. Including further advertising output,
The method according to aspect 1.
[Aspect 31]
Including determining that the mobile gaming device is in close proximity to the retailer, at least in part, based on the radio signal.
The output of the advertisement is output to the player via the mobile game device, at least in part, based on determining that the mobile game device is in close proximity to the retailer. Including more
The method according to aspect 1.
[Aspect 32]
31. The method of aspect 31, wherein the promotion is related to the retailer.
[Aspect 33]
32. The method of aspect 32, further comprising determining the advertisement and transmitting the advertisement to the mobile game device.
[Aspect 34]
32. The method of aspect 32, wherein the mobile gaming device determines the promotion, at least in part.
[Aspect 35]
Including determining that the mobile gaming device is within a predetermined distance of the retailer based at least in part on the radio signal.
The output of the advertisement is at least partially based on determining that the mobile game device is within a predetermined distance of the retailer, and the advertisement is output to the player via the mobile game device. Including being done,
The method according to aspect 1.
[Aspect 36]
35. The method of aspect 35, wherein the promotion is related to the retailer.
[Aspect 37]
36. The method of aspect 36, wherein the mobile gaming device determines the promotion, at least in part.
[Aspect 38]
Including determining that the mobile gaming device is within said predetermined location based at least in part on the radio system signal.
The output of the advertisement is to output the advertisement to the player via the mobile game device, at least in part, based on determining that the mobile game device is in a predetermined place. Including,
The method according to aspect 1.
[Aspect 39]
38. The method of aspect 38, further comprising determining the promotion on the basis of at least partly within the predetermined location.
[Aspect 40]
38. The method of aspect 38, wherein the signal comprises the location of the mobile gaming device.
[Aspect 41]
The method of aspect 1, further comprising determining the promotion based at least in part on the information about the player.
[Aspect 42]
41. The method of aspect 41, wherein the signal comprises said information about the player.
[Aspect 43]
41. The method of aspect 41, wherein the signal identifies a mechanism for accessing the information about the player.
[Aspect 44]
The method of aspect 43, further comprising retrieving the information about the player using the mechanism identified in the signal.
[Aspect 45]
With the processor
Including computer-readable media for storing instructions
The instruction instructs the processor to perform the method according to aspect 1 when executed by the processor.
apparatus.
[Aspect 46]
For the user of the mobile game device, determining the result of gambling based on the game played by the user through the mobile game device.
Determining that the mobile gaming device is in close proximity to the retail facility
The decision to advertise is at least partially based on the results and at least partially based on the proximity of the mobile gaming device to the retail facility, wherein the promotion is at least one of the retail facilities. What you are doing for the product
To output the advertisement to the user to the mobile game device,
How to include.
[Aspect 47]
46. The method of aspect 46, wherein determining that the mobile game device is in close proximity to the retail facility comprises determining that the mobile game device is within a predetermined distance of the retail facility.
[Aspect 48]
With the processor
Including computer-readable media for storing instructions
The device instructing the processor to perform the method according to aspect 46 when executed by the processor.
[Aspect 49]
Displaying at least one display on at least one marketer, said display comprising the opportunity for the marketer to present a promotion through at least one mobile gaming device, the mobile gaming device providing a gambling game. Being able to work and
Receiving a limit price for the opportunity from the marketer, determining that the limit price includes a quantity of money and that the limit price meets one or more first sets of predetermined criteria.
Accepting the limit price, at least in part, based on the fact that the limit price meets the one or more of the first set of predetermined criteria.
Identifying at least one mobile gaming device, wherein the at least one mobile gaming device is currently in use by the player.
To have the identified mobile gaming device provide the promotion of the Marketer to the player.
How to include.
[Aspect 50]
The method of aspect 49, wherein the opportunity comprises at least one situation in which the promotion of the marketer is provided.
[Aspect 51]
50. Aspect 50, wherein having the identified mobile gaming device provide the advertising for the marketer comprises having the identified mobile gaming device provide the advertising for the marketer according to at least one situation. Method.
[Aspect 52]
The method of aspect 50, wherein identifying the at least one mobile game device comprises identifying the at least one mobile game device based on the at least one situation.
[Aspect 53]
At least one of the above situations
(A) The date on which the promotion of the marketer is provided,
(B) The time when the promotion of the marketer is provided,
50. Aspect 50, comprising (c) at least one person to whom the advertisement of the marketer is presented, and (d) at least one of the demographic data of at least one person to which the advertisement of the marketer is presented. the method of.
[Aspect 54]
The method of aspect 49, wherein determining that the limit price meets one or more of the first sets of predetermined criteria comprises determining that the amount of money exceeds a predetermined amount.
[Aspect 55]
Determining that the limit price meets one or more of the first set of predetermined criteria includes determining that the quantity of money exceeds the quantity of money associated with any other limit price. , Aspect 49.
[Aspect 56]
Receiving the marketer's advertisement from the marketer and
Determining that the promotion of the marketer meets one or more second sets of predetermined criteria, and
49. The method of aspect 49.
[Aspect 57]
The second set of predetermined criteria
(A) The promotion of the Marketer does not include any violent language.
(B) The advertisement of the marketer includes only images having a certain pixel size.
(C) The advertisement of the marketer has a predetermined run length.
(D) The advertisement of the marketer does not include any image that is the same as the image used in one or more predetermined games, and (e) the advertisement of the marketer is used in one or more predetermined games. 56. The method of aspect 56, comprising at least one of not including any voice identical to the voice.
[Aspect 58]
49. The method of aspect 49, further comprising transmitting the advertisement of the marketer to the identified mobile gaming device.
[Aspect 59]
58. The method of aspect 58, further comprising transmitting a first instruction to the identified mobile gaming device, wherein the first instruction describes a method of presenting the advertisement of the marketer.
[Aspect 60]
The first instruction is
(A) A location on the display screen that presents the advertisement for the Marketer,
(B) Time between presenting said advertisements for said marketer,
(C) Volume that presents the advertisement of the marketer,
(D) Length of time to present said advertisement of said marketer,
(E) The method of aspect 59, comprising at least one of situations that must occur in the game before the advertisement of the marketer is presented.
[Aspect 61]
Further comprising transmitting a second instruction to the identified mobile gaming device, said second instruction if the identified mobile gaming device is not present at the time the advertisement of the marketer is presented. The method of aspect 59, wherein the location is described.
[Aspect 62]
The method of aspect 61, wherein the location includes a restaurant.
[Aspect 63]
Determining the category of the promotion of the marketer and
Further including that the identified mobile gaming device has not presented different advertisements within the same category within a previous predetermined period.
Having the identified mobile gaming device present the advertising of the marketer means that the identified mobile gaming device has not presented different advertising within the same category within the previous predetermined period. Including having the identified mobile gaming device present the advertisement of the marketer to the player, at least in part.
The method according to aspect 49.
[Aspect 64]
A device comprising a processor and a computer-readable medium for storing instructions, the instructions instructing the processor to perform the method according to aspect 49 when executed by the processor.
[Aspect 65]
Receiving at least one display, said display includes the opportunity to present an advertisement through at least one mobile game device when the mobile game device is in a particular location within the casino. The mobile gaming device is capable of operating to provide gambling games, and
To bid for the limit price for the opportunity, and the limit price includes the quantity of money.
Receiving the display that the limit price was accepted and
Sending data to the server that may present a particular promotion and receiving an indication that the particular promotion was presented by a mobile gaming device at said location within the casino.
How to include.
[Aspect 66]
Receiving a limit price for the amount of money
To provide the quantity of the money and
65. The method of aspect 65.
[Aspect 67]
65. The method of aspect 65, further comprising generating said data which may present the particular advertisement.
[Aspect 68]
Generating the data
(A) Image data,
67. The method of aspect 67, comprising generating at least one of (b) video data and (c) audio data.
[Aspect 69]
With the processor
Including computer-readable media for storing instructions
The instruction instructs the processor to perform the method according to aspect 65 when executed by the processor.
apparatus.
[Aspect 70]
Determining the first game played by the first player in the mobile game device,
Identifying a fixed device capable of operating to play the same type of game as the first game.
Determining that the fixed device is available and presenting to the first player a proposal to participate in the second game in the fixed device.
Receiving an indication from the first player that the first player will accept the proposal, and
Reserving the fixed device for the first player and
How to include.
[Aspect 71]
The method of aspect 70, wherein the first game comprises a slot machine game, and the fixed device comprises a slot machine.
[Aspect 72]
The method of aspect 70, wherein the first game comprises a poker game, and the fixed device comprises a poker table.
[Aspect 73]
Aspect 70, wherein reserving comprises deterring a second player from using the fixed device prior to the first player using the fixed device. Method.
[Aspect 74]
To determine the first credit balance of the first player, that the first credit balance is associated with the mobile game device.
Sending a command to the fixed device, which indicates that the fixed device establishes a second credit balance.
By transmitting a command to the mobile game device, the command instructs the mobile game device to establish a zero credit balance.
70. The method of aspect 70.
[Aspect 75]
The method of aspect 74, wherein the second credit balance is equal to the first credit balance.
[Aspect 76]
The method according to aspect 74, wherein the second credit balance is greater than the first credit balance.
[Aspect 77]
The method of aspect 70, further comprising transmitting a display of the location of the fixed device to the mobile game device.
[Aspect 78]
With the processor
Including computer-readable media for storing instructions
The instruction instructs the processor to perform the method according to aspect 70 when executed by the processor.
apparatus.
[Aspect 79]
Receiving the advertisement presented to the user of the mobile game device in the mobile game device, that the mobile game device can operate to provide a gambling game, and that the mobile game device can operate to provide a gambling game.
Receiving the first command in the mobile game device, the first command describes a method of presenting the advertisement.
Presenting the advertisement to the user in accordance with the first instruction,
How to include.
[Aspect 80]
The first instruction is
(A) Location on the display screen for presenting the advertisement,
(B) Time between presenting the advertisement,
(C) The volume at which the advertisement is presented,
(D) The length of time for presenting the advertisement,
(E) The method of aspect 79, comprising at least one of the situations that must occur in the game before the advertisement is presented.
[Aspect 81]
Further including receiving a second instruction in the mobile game device,
The second instruction describes the location where the mobile game device must be present when the advertisement is presented, and presenting the advertisement to the user when the mobile game device is at the location. Including presenting the advertisement,
The method according to aspect 79.
[Aspect 82]
Receiving an advertisement on a mobile phone, the advertisement including audio, said the advertisement advertising at least one of a product and a service.
Receiving the display of an incoming call on the mobile phone and
Responding to the incoming call and playing the advertisement as a ringtone,
How to include.
[Aspect 83]
82. The method of aspect 82, further comprising reporting on the use of said advertisement as a ringtone.
[Aspect 84]
The method of aspect 83, wherein the use comprises the number of times the advertisement has been played as the ringtone.
[Aspect 85]
Further comprising reporting at least one place where the advertisement was played as the ringtone, and at least one of the at least one times when the advertisement was played as the ringtone.
The method according to aspect 84.
[Aspect 86]
To present the game device with the first advertisement to the player of the game device, that the game device can operate to provide the gambling game to the player.
Receiving a display from the game device, the display being transmitted by the game device in response to an action by the player.
Determining a second promotion based at least in part on the indication,
Presenting the second advertisement to the player on the game device, and
How to include.
[Aspect 87]
The indication includes an indication of the player's reaction to the advertisement.
Determining the second advertisement includes determining the second advertisement based at least in part on the reaction of the player.
The method according to aspect 86.
[Aspect 88]
8. The method of aspect 87, further comprising deterring another gaming device from presenting the first advertisement, at least in part based on the reaction by the player.
[Aspect 89]
The first promotion is the first category,
The display includes a display of a second category that is different from the first category.
Determining the second promotion includes determining the second promotion based at least in part on the second category.
The method according to aspect 86.
[Aspect 90]
The mobile game device determines which fixed game device is in close proximity to the mobile game device.
Requesting a historical game result generated in the fixed game device by the mobile game device, and
Displaying the historical game result by the mobile game device and
How to include.
[Aspect 91]
The historical game result is
At least one result of the game generated in the fixed game device,
At least one payout made by the fixed gaming device,
The last time the bonus round reached on the fixed gaming device,
90. The method of aspect 90, comprising at least one of a previous player's net win in the fixed gaming device and an overall win of the previous player in the fixed gaming device.
[Aspect 92]
90. The method of aspect 90, wherein determining the fixed game device by the mobile game device comprises detecting the fixed game device by the mobile game device.
[Aspect 93]
90. The method of aspect 90, further comprising receiving the historical game result from the fixed game device by the mobile game device.

Claims (9)

At the stage of receiving instructions on where in the casino there may be an opportunity to advertise on mobile handheld gaming devices in the future,
A stage in which a limit price for the opportunity to present the advertisement to the mobile handheld gaming device in the future is bid, and the limit price includes a quantity of money.
At the stage of receiving the display that the limit price has been accepted,
Based on the comparison between the content of the promotion and the content items displayed in a part of the game in a plurality of areas of the display screen when the promotion is presented, the data from which the promotion is presented is generated. And the stage to do
The stage of sending the data to the server and
At the stage of receiving an instruction from the server that the advertisement has been presented by the mobile game device at the location in the casino.
At the stage of receiving a claim for the amount of money,
A device having at least one processor configured to control the steps of providing the amount of money. To generate data
(A) Image data,
The device according to claim 1, wherein (b) video data and (c) at least one of audio data is generated. The device of claim 1, wherein the at least one processor is configured to control receiving an instruction that the advertisement meets a set of criteria used to filter out unwanted advertisements. The set of criteria
(A) The advertisement does not contain any violent language.
(B) The advertisement includes only images having a certain pixel size.
(C) The advertisement has a predetermined run length.
(D) The promotion does not contain any image that is the same as the image used in one or more predetermined games, and (e) the promotion contains the same sound as the sound used in one or more predetermined games. Do not include anything,
The device according to claim 3, which comprises one or more of the above. The device of claim 1, wherein the at least one processor is configured to receive instructions for a reaction to the advertisement and control to determine adjustments for future advertisements based on the reaction. The device of claim 1, wherein the at least one processor controls receiving a player's credit balance instruction that the opportunity to present the advertisement may occur in the future. The device of claim 1, wherein the at least one processor controls the opportunity to present the advertisement to receive instructions of a winning characteristic by a player that may occur in the future. 7. The apparatus of claim 7, comprising an amount for which the characteristic has won. By at least one processor:
At the stage of receiving instructions on where in the casino there may be an opportunity to advertise on mobile handheld gaming devices in the future,
A stage in which a limit price for the opportunity to present the advertisement to the mobile handheld gaming device in the future is bid, and the limit price includes a quantity of money.
At the stage of receiving the display that the limit price has been accepted,
Based on the comparison between the content of the promotion and the content items displayed in a part of the game in a plurality of areas of the display screen when the promotion is presented, the data from which the promotion is presented is generated. And the stage to do
The stage of sending the data to the server and
At the stage of receiving an instruction from the server that the advertisement has been presented by the mobile game device at the location in the casino.
At the stage of receiving a claim for the amount of money,
Including controlling the stage of providing the quantity of money.
Method.

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