JP6662954B2 - A system for managing promotions - Google Patents

Description

Guidelines for Interpreting the Application The following sections IX provide guidance to the interpretation of the application.

I. Terms The term "product" means any machine, manufacture and / or composition, unless otherwise indicated.

  The term "method" means any process, algorithm, method, or the like, unless otherwise specified.

  Each process (even a method, algorithm or other designation) essentially comprises one or more steps, so that all references to "steps" or "steps" of the process are In the mere listing of "process" or similar terminology, it has an essentially preceding description. Accordingly, any reference to "step" or "step (s)" in the process has a sufficient preceding description.

  Terms such as "invention" mean "one or more of the inventions disclosed herein" unless otherwise specified.

  "One embodiment", "Embodiments", "Embodiments (plural)", "The embodiments", "The embodiments (plural)", "One or more embodiments", "Some embodiments" , “One embodiment”, “one embodiment”, “another embodiment”, and the like, unless specifically stated otherwise, “one or more (but not all) implementations of the disclosed invention. Form ".

  The term "variation" of the present invention means an embodiment of the present invention unless otherwise specified.

  References to "another embodiment" in the description of an embodiment refer to the referenced embodiment in another embodiment (e.g., an embodiment described earlier than the referenced embodiment) unless otherwise noted. ) Does not imply that they are mutually exclusive.

  "Comprising", "including" and variations thereof mean "including but not limited to" unless otherwise indicated.

  The terms "a", "an", and "the" mean "one or more" unless otherwise specified.

  The term “plurality” means “two or more”, unless stated otherwise.

  The term "herein" means "including, in the present application, all which may be incorporated by reference" unless otherwise indicated.

  The phrase "at least one", unless stated otherwise, when the phrase modifies a plurality (eg, a list of listed ones) means any combination of one or more of these. For example, the phrase "at least one of a widget, a car, and a wheel" means (i) a small appliance, (ii) a car, (iii) a wheel, (iv) a small appliance and a car, (v) a small appliance. And (vi) cars and wheels, or (vii) small appliances, cars and wheels. The phrase "at least one" does not mean "one of each" of the plural when the phrase modifies the plural.

  When "one", "two" or other numeric terms are used as a radix to indicate the quantity of something (e.g., one miniature instrument, two miniature instruments), they are indicated by that numeric term It means an amount, but not at least the amount indicated by that numerical term. For example, the term "one small device" does not mean "at least one small device", so the term "one small device" does not extend to, for example, "two small devices".

  The phrase "based on" does not mean "based solely" unless otherwise stated. The phrase "based on" describes both "based only on" and "based at least on." The phrase “at least based on” is equivalent to the phrase “at least partially based”.

  The term "represent" and like terms are not exclusive, unless expressly stated otherwise. For example, the term “represents” does not mean “represents only” unless otherwise indicated. In other words, the phrases "the data represents a credit card number" and "the data represents only a credit card number" and "the data represents a credit card number, and the data also represents something else" ].

  The term "whereby" is used herein only to precede a section or set of other words that expresses only the intended result, purpose, or consequence of those explicitly listed previously. Used for The term "herey" is used in the claims to refer to the clause or other term to which the term "herey" modifies does not imply any particular limitation of the claim or otherwise. It also means that no constraint on the meaning or scope of the term is established.

  "Example (eg)" and similar terms mean "for example" and does not limit the term or phrase it describes. For example, in the sentence "computer transmits data (eg, instructions, data structures) via the Internet", the term "example" may refer to "instructions" that the computer may transmit via the Internet. It is described that it is an example of "data", and it is also described that "data structure" is an example of "data" that may be transmitted by a computer via the Internet. However, both "instructions" and "data structures" are merely examples of "data", and anything other than "instructions" and "data structures" may be "data".

  "Each" and similar terms mean "looking individually." Thus, if two or more things have "each" characteristic, then any such thing has its own characteristics, and these characteristics may differ from each other, but need not be. . For example, the phrase "two machines have their respective functions" means that the first machine has a function and the second machine has the same function. The function of the first machine may or may not be the same as the function of the second machine.

  "I.e. (ie)" and like terms mean "i.e. (that is)" and thus limit the term or phrase it describes. For example, in the sentence "computer sends data (i.e., instructions) over the Internet", the term "i.e." describes that "instructions" are "data" that the computer sends over the Internet. I do.

  Any given numerical range shall include all or part of the numbers within the range. For example, the range “1 to 10” is an integer from 1 to 10 (eg, 1, 2, 3, 4,... 9) and a non-integer (eg, 1.1, 1.2,...). 1.9).

  If two or more terms or phrases are synonyms (eg, for an explicit description that the term or phrase is a synonym), an example of one such term / phrase is replaced by another such term / phrase Does not mean that the examples must have different meanings. For example, if a description expresses the meaning of "includes" as a synonym for "includes but does not limit", simply using the phrase "including but not limiting" means that the term "includes" It doesn't mean anything other than "no limit".

II. Determining The term "determining" and grammatical variants thereof (e.g., determining a price, determining a value, determining an object that meets certain criteria, etc.) are used in a very broad sense. Because the term "determining" envisages a wide range of actions, "determining" refers to calculating, computing, processing, deriving, examining, examining (e.g., a table, database, or another data structure). Check), confirm, etc. Similarly, “determining” can include receiving (eg, receiving information), accessing (eg, accessing data in a memory) and the like. Similarly, "determining" can include resolving, selecting, choosing, establishing and the like.

  The term "determining" does not include certainty or absolute accuracy, so "determining" can include estimating, estimating, predicting, guessing, and the like.

  The term "determining" does not include that a mathematical operation must be performed, does not include that a numerical method must be used, and does not imply that an algorithm or process is used.

  The term "determining" does not imply that any particular device must be used. For example, a computer need not necessarily make a decision.

III. Stylistic where the limitation of the first claim extends to one feature and one or more features (eg, the limitation of "at least one small device" extends to one small device and one or more small devices); and In a second claim dependent on the first claim, where the second claim uses the definite article "the" (e.g., "the small implement") to refer to this limitation, Does not imply that the first claim covers only one feature, and this does not imply that the second claim covers only one feature (eg, "the small device" One miniature instrument and one or more miniature instruments).

  Ordinal numbers (eg, “first”, “second”, “third”, etc.) are used as adjectives before a term, and the ordinal number (unless otherwise noted) identifies a particular feature. It is only used for descriptive purposes, for example, to distinguish that particular feature from another feature described by the same or similar terminology. For example, a "first small device" may be named, for example, only to distinguish it from a "second small device". Therefore, simply using the ordinal numbers "first" and "second" before the term "small device" does not indicate any other relationship between the two small devices, and similarly It does not show any features of either or both of the small appliances. For example, simply using the ordinal numbers "first" and "second" before the term "small device" means that (1) in order or place, any small device is in front of any other And (2) at time no small device is shown to work before or after any other, and (3) in importance or quality. It does not indicate that such a small device ranks below any other. In addition, simply using ordinal numbers does not define a numerical limit on features identified using ordinal numbers. For example, the mere use of the ordinal numbers "first" and "second" before the term "small implement" does not indicate that there must be no more than two small implements.

  When a single device, article or other product is described herein, one or more devices / articles (whether or not they cooperate) are referred to as a single unit of the described device. It may alternatively be used to replace the device / article. Thus, the functionality described as possessed by a device may be possessed by one or more devices / articles (whether or not they cooperate).

  Similarly, when one or more devices, articles or other products are described herein (whether or not they cooperate), a single device / article may be described The above-described apparatus or article may be replaced and used instead. For example, a plurality of computer devices may be replaced with a single computer device. Thus, a single device / article may alternatively have the various functionality described as possessed by one or more devices or articles.

  The functionality and / or features of a single device described may be described by one or more other devices that are described but are not explicitly described as having that functionality and / or feature. Alternatively, it may be embodied. Thus, other embodiments need not include the described devices themselves, but rather comprise one or more other devices that would have the functionality / features in those other embodiments. Can be.

IV. The disclosed examples and terminology are not limiting.
Neither the title of the invention (described at the beginning of the first page of the present application) nor the abstract (described at the end of the present application) shall be construed as limiting the scope of the present disclosure in any way. . The abstract is included herein simply because an abstract of no more than 150 words is a requirement of 37 CFR 37 CFR 1.72 (b).

  The title and chapter headings of the invention provided in this application are for convenience only and should not be construed as limiting the disclosure in any way.

  Numerous embodiments are described in the present application and are presented for illustrative purposes only. The described embodiments are not limiting in any way and are not intended. The invention of this disclosure has broad application to a number of embodiments, as will be readily apparent from the disclosure. Those skilled in the art will recognize that the disclosed invention may be practiced with various modifications and changes, such as structural, logical, software, and electrical modifications. Certain features of the disclosed invention may be described with reference to one or more specific embodiments and / or drawings, wherein such features relate to those described unless otherwise indicated. It should be understood that it is not limited to use in one or more embodiments or figures.

  No embodiment of a method step or article of manufacture described in this application constitutes an invention claimed herein, unless expressly stated otherwise in this specification or otherwise recited in the claims. , Is not essential to the invention claimed herein and is not in the same scope as the invention claimed herein.

  All terms in the claims have the broadest range of meanings that a person skilled in the art would have at the priority date. The terms used in any claim are not specifically defined or limited by this application unless otherwise indicated herein or in the claims.

  The preamble of the following claims is merely a listing of the objects, benefits and possible uses of the claimed invention and does not limit the claimed invention.

  The present disclosure does not describe every embodiment of the present invention verbatim. Similarly, this disclosure does not list features of the invention that must be present in all embodiments.

  Devices that are described as communicating with each other do not need to communicate with each other on an ongoing basis unless otherwise noted. Conversely, such devices need only transmit to each other, if necessary or desired, and may in fact cease to exchange data most of the time. For example, a machine that communicates with another machine via the Internet may not need to send data to another machine for a long time (eg, weeks at a time). In addition, devices that communicate with each other may communicate directly or indirectly through one or more intermediate means.

  A description of an embodiment with various components or features does not imply that all or even any of the components or features are required. On the contrary, various optional components are described to illustrate the wide variety of possible embodiments of the present invention. Unless otherwise noted, no components / features are necessary or necessary.

  Although method steps, algorithms and the like may be described or claimed in a particular order, such methods may be configured to operate in different orders. In other words, any order or order in which steps may be explicitly described or claimed does not necessarily imply a requirement that those steps be performed in that order. The steps of the methods described herein may be performed in any order possible. Further, some steps may be performed simultaneously, even though they are described or implied as occurring non-simultaneously (eg, one step is described after another step). Moreover, the illustration of a method by drawing does not imply that the illustrated method is exclusive of other variations and modifications thereto, and that the illustrated method or any step thereof is not intended to be limited to the invention. , And does not imply that the illustrated method is preferred.

  A method may be described as including a plurality of steps, but does not imply that all or any of those steps are preferred, essential or necessary. Various other embodiments that fall within the scope of the described invention include other methods that exclude some or all of the described steps. Unless stated otherwise, no steps are necessary or necessary.

  Although the methods may be described alone or without reference to other products or methods, in one embodiment, the methods may interact with other products or methods. For example, such an interaction may include linking one business model to another. Such interactions may be provided to enhance the flexibility or desirability of the method.

  An article of manufacture may be described as including a plurality of components, aspects, qualities, characteristics and / or characteristics, but does not imply that all or any of the plurality is preferred, essential or necessary. Various other embodiments within the scope of the described invention include other products except some or all of the described plurality.

  The enumerated list of items (which may or may not be numbered) does not imply that all or any of those items are mutually exclusive, unless otherwise indicated. Similarly, the listing of enumerated items, which may or may not be numbered, does not imply that all or any of those items, unless otherwise stated, encompass any class. For example, the enumerated list "computer, laptop, PDA" does not imply that all or any of the three items in the list are mutually exclusive, and all or any of the three items in the list are not. , Does not imply any classification.

  The enumerated list of items (which may or may not be numbered) does not imply that all or any of those items are equivalent to each other or are immediately replaced with each other.

  All embodiments are illustrative, and do not imply that the invention or any embodiments were, in some cases, made or implemented.

V. Computing It will be immediately apparent to one skilled in the art that the various methods described herein may be implemented, for example, on a suitably programmed general purpose computer, special purpose computer and computing device. . Typically, a processor (eg, one or more microprocessors, one or more microcontrollers, one or more digital signal processors) receives instructions (eg, from a memory or similar device), executes those instructions, This implements one or more methods defined in the instruction. The instructions may be embodied in, for example, one or more computer programs, one or more scripts.

  A "processor" refers to one or more microprocessors, regardless of architecture (e.g., chip label multi-processing / multi-core, RISC, CISC, microprocessors with non-interlocked pipeline stages, pipeline configuration, simultaneous multi-threading, etc.). A central processing unit (CPU), computer computing device, microcontroller, digital signal processor, or similar device or any combination thereof.

  Accordingly, the description of the method is similar to the description of the apparatus for performing the method. The apparatus for performing the method may include, for example, a processor and their input and output devices suitable for performing the method.

  Further, programs that implement such methods (as well as other types of data) may be stored and transmitted on various media (eg, computer readable media) in numerous ways. In some embodiments, hardware-implemented circuits or custom hardware may replace or combine some or all software instructions capable of implementing the methods of various embodiments, It may be used. Therefore, various combinations of software and hardware may be used instead of software alone.

  The term "computer-readable medium" refers to any medium, multiple identical, or combination of different media that together provides data (eg, instructions, data structures) that may be read by a computer, processor or similar device. Point to. Such a medium may take many forms, including but not limited to, non-volatile media, volatile media, and transmission media. Non-volatile media includes, for example, optical or magnetic disks and other persistent memory. Volatile media includes dynamic random access memory (DRAM), which usually constitutes main storage. Transmission media include coaxial cables, copper wire and fiber optics, including wires including the system bus connected to the processor. Transmission media may include or transmit acoustic, light and electromagnetic radiation, such as those generated during radio frequency (RF) and infrared (IR) data communications. Common types of computer readable media include, for example, floppy disk (trademark), flexible disk, hard disk, magnetic tape, any other magnetic medium, CD-ROM, DVD, any other optical medium, punch card, paper tape, Any other physical medium with a pattern or holes, RAM, PROM, EPROM, flash EEPROM, any other memory chip or cartridge, a carrier wave as described herein below, or any other computer readable medium Is mentioned.

  Various forms of computer readable media may be involved in transmitting data (e.g., a series of instructions, etc.) to a processor. For example, data may be (i) carried from a RAM to a processor, (ii) transmitted over a wireless transmission medium, (iii) Ethernet (or IEEE 802.3), SAP, ATP, Bluetooth (registered). And / or may be formatted and / or transmitted according to numerous formats, standards or protocols, such as TCP / IP, TDMA, CDMA, and 3G, and / or (iv) various manners known in the art. May be encrypted for privacy protection or fraud prevention.

  Accordingly, the description of a method is similar to the description of a computer-readable medium that stores a program for performing the method. The computer-readable medium may store (in any suitable format) program elements suitable for performing the method.

  Just as describing the various steps in a method does not imply that all described steps are required, embodiments of the apparatus may describe some (but not necessarily all) of the described methods. 2) including a computer / computer computing device operable to implement.

  Similarly, computer program readable medium embodiments that store programs or data structures may be described at runtime, just as the description of various steps in the methods does not imply that all described steps are required. Computer readable media that stores programs that can cause a processor to perform some, but not necessarily all, of the described methods.

  When a database is described, those skilled in the art will recognize that (i) alternative databases to those described may be used immediately, and (ii) other memory structures other than the database may be used immediately. to understand. Any illustration or description of a database as an example presented herein is an illustrative arrangement for expressing that information has been stored. For example, any number of other configurations may be used instead of those presented in tables or the like shown in the drawings or elsewhere. Similarly, any illustrated entries in the database represent only exemplary information, and those skilled in the art will understand that the number and content of the entries may be different from those described herein. Further, regardless of the representation of the database as a table, other formats (including relational databases, object-based models and / or distributed databases) may be used to store and manipulate the types of data described herein. May be used. Similarly, objective methods or operations of the database may be used to implement various methods, such as those described herein. In addition, the database may be stored in a known manner, locally or remotely, from a device accessing data in the database.

  Various embodiments can be configured to operate in a network environment that includes a computer in communication with one or more devices (eg, via a communications network). The computer may be connected to any wired or wireless medium (eg, Internet, LAN, WAN or Ethernet, token ring, telephone line, cable line, radio channel, optical communication line, commercial online service provider, electronic bulletin board system, satellite communication link, May be communicated directly or indirectly with the device. Each device may itself include a computer or other computer computing device, such as an Intel® Pentium® or Centrino® processor, that is connected to communicate with the computer. Any number and type of devices may communicate with the computer.

  In one embodiment, a server computer or centralized rationale may not be necessary or desirable. For example, the invention may, in one embodiment, be performed on one or more devices without a central authority. In such embodiments, any functionality described herein as performed by the server computer, or data described as being stored on the server computer, may instead be performed by one or more such devices. And may be stored in it.

  Where a method is described, in one embodiment, the method may operate without any user intervention. In another embodiment, the method includes some human intervention (e.g., the steps are performed with or with the assistance of a human).

VI. Continuing Applications The present disclosure provides those skilled in the art with an enabling description of various embodiments and / or inventions. Certain of these embodiments and / or inventions may not be claimed in this application, but may nonetheless be claimed in one or more continuing applications claiming the benefit of the present application's priority. .

  Applicants intend to file additional specifications in order to maintain a patent on subject matter that meets the disclosure and enablement requirements but is not claimed in this application.

VII. 35 U.S.C. 112, para. 6. In a claim, a limitation in a claim that includes the phrase "means for doing" or "step to do" means that the limitation is in effect relative to that limitation. Means to apply.

  In the claims, a claim limitation that does not include the words "means for" or "step for doing" indicates whether the limitation enumerates functions without operation to perform the structure, material or the function thereof. Irrespective of whether or not, this means that US Patent Law Section 112, sixth paragraph does not apply to the limitation. For example, in a claim, referring to one or more steps in a claim or in another claim, and simply using the phrase “step (s)” or “the step (s) of”, It does not mean that Article 112, paragraph 6 applies to this step.

  With respect to the means or steps for performing a particular function under 35 U.S.C. 112, the corresponding structure, material or operation described in the specification and its equivalents may be incorporated in that particular function. Similarly, additional functions may be implemented.

  Computers, processors, computing devices, and like products are structures that can perform a wide variety of functions. Such a product may operate to perform a particular function by executing one or more programs, such as a program stored in a memory device of the product or a memory device accessed by the product. Can be. Unless stated otherwise, such programs need not be based on any particular algorithm, such as the particular programs that may be disclosed in this application. It is well known to those skilled in the art that certain functions may be implemented via different algorithms, and that any number of different algorithms may be merely a design choice for performing a particular function. .

  Thus, with respect to the means or steps for performing a particular function according to 35 U.S.C. 112, para. 6, a structure corresponding to a particular function may be an optional program programmed to perform that particular function. Products. Such structures include programmed products that perform the function, wherein the product is (i) a disclosed algorithm for performing the function, (ii) a disclosed algorithm. It does not matter whether it is programmed with a similar algorithm or (iii) a different algorithm for performing the function.

  Where a means for performing a function is enumerated, one structure for performing the method is programmed and / or configured with appropriate hardware for performing the function. Computer device (eg, a general-purpose computer). Similarly, a computer device (eg, a general purpose computer) that is programmed and / or configured with appropriate hardware to perform its functions via other algorithms as would be understood by one of ordinary skill in the art. Computer).

VIII. Disclaimer Numerous references to a particular embodiment are not indicative of disclaimers or denials of additional, different embodiments, and similarly, references to a description of an embodiment that includes all of the specific features refer to that particular embodiment. It does not represent a disclaimer or disclaimer of embodiments that do not include the features. Any explicit disclaimer or disclaimer in this application shall be prefaced by the phrase "does not include" or by the phrase "do not implement."

IX. Incorporation by Reference Any patent or other document referenced herein is hereby incorporated by reference into this patent application as part of this disclosure, except as set forth in 35 U.S.C. 112, first paragraph. , And for the purposes of the enablement requirement under 35 USC 112, first paragraph, this application is not without, without its incorporation by reference, able to provide an understandable meaning, Rather, they allow the understandable meaning for the term provided, but are not to limit, define, or otherwise interpret any of the terms in this application in any way. Thus, those skilled in the art need not be limited in any way by any of the embodiments presented in the references.

  The incorporation of any reference, unless otherwise indicated, does not include the endorsement, approval or consent of any declaration, opinion, argument or feature contained in any incorporated patent, patent application or other document.

X. Prosecution history In interpreting this application (including the claims), there are other patent applications that share a priority claim with the present application, regardless of whether there are other patent applications that are considered relevant to this application Regardless, those skilled in the art should refer to the prosecution history of this application, not the prosecution history of any other application or patent application.

FIG. 2 illustrates a system according to some embodiments. FIG. 1 illustrates a mobile gaming device according to some embodiments. FIG. 2 is a diagram illustrating a game device according to some embodiments. FIG. 4 illustrates a casino server according to some embodiments. It is a figure showing a point-of-sale information management terminal concerning some embodiments. FIG. 1 illustrates a mobile gaming device according to some embodiments.

Order Advertising in Virtual Game Environments Various virtual game environments, interactive environments, role-playing environments, virtual worlds, virtual societies or other environments may exist now or in the future. Examples include "Second Life", "EverQuest", "World of Warcraft", and "Guild Wars". Such environments include slots, media, or other opportunities to display promotions, such as advertisements. The promotion may relate to the virtual world or the real world. For example, the promotion may be a real world product advertisement. For example, a billboard advertisement in a virtual world can be used to advertise soft drinks that are actually sold and consumed in the real world.

  In various embodiments, a player or customer in a virtual environment registers or provides information about himself. For example, a player provides a name and an email address when registering to play in a virtual gaming environment. Other information about the player can be obtained in other ways. For example, information about a player may be gathered from a player's gaming habits. For example, information about a player can be collected by dividing the time of day during which the player can be active in a virtual society in detail. From such information, for example, the bedtime and meal time of the player are estimated. In various embodiments, information about a player is obtained by interacting with his computer. For example, interaction between a player's computer and a server operating a virtual environment may provide information about the player's physical location.

  In various embodiments, information about a player or a participant in a virtual environment is used in selecting which promotions to display to the player. In various embodiments, information about a player or a participant in a virtual environment is used in conjunction with a current situation, for example, a time of day, in displaying a promotion to the player.

  In various embodiments, a particular location in the virtual world may display different promotions depending on where the player is currently looking. For example, assume that a player drives on the street in a virtual world. The road may include a signboard advertisement that displays an advertisement for passing cars. The real address of the player may be recorded on a server operating the virtual world. The real address may be, for example, West Virginia. Thus, the virtual world may display advertisements in billboard advertisements related to business in West Virginia. For example, the promotion may be an advertisement for a take-out restaurant in proximity to the West Virginia player's home. When a second player drives beside the same billboard advertisement in the virtual world, a different promotion may be displayed to the second player. The different promotion may be a promotion that is adjusted to information about the second player, such as the player's home address in the real world. In various embodiments, two players may see the same virtual location and may see different promotions at the same location. In this way, the two players are in a parallel virtual universe, where they can see different things while staying in the same place at the same time. The promotion displayed to the player may be tailored to the player's individual information.

  In various embodiments, the promotion displayed to the player may be selected (e.g., by a game server) based on the time of day. For example, an advertisement for a fast food restaurant may be displayed if it is local daytime by a player in the real world. In the evening, a promotion for a prime time television program may be displayed.

Payment to a Person Receiving Ads on a Mobile Phone In various embodiments, a user of a mobile device, eg, a mobile phone, can be paid to receive advertisements on his or her mobile phone. The person can be paid by his telephone company and / or marketer. As payment, the person may pay cash, reduce mobile phone charges (for example, a person may reduce their mobile phone charges from $ 40 to $ 35), gift certificate (from a marketer offering advertising to this person, Gift certificate for the product being sold) or other benefits. The person may agree to download a certain amount of promotion on his mobile device. This amount may include the amount of time played. For example, a quantity may include a promotion worth one hour per month. The amount may include the total number of promotions (eg, 20 promotions per month). The amount may include the total number of bits or bytes of the promotion. For example, the amount may include 30 megabytes, which is equivalent to a promotion downloaded a month. The person may receive different payments and benefits depending on the amount of the advertisement being downloaded. For example, a person who downloads 20 minutes of advertising per week may receive $ 10 per month, while a person who downloads 10 minutes of advertising per week may receive $ 4 per month. You can receive benefits.

  In various embodiments, the downloaded promotion may include a ringtone. One possible benefit of a ringtone is that it can be heard not only by the holder of the portable device (eg, a mobile phone) but also by others who are near the holder when the device rings. Thus, if the ringtone promotes a particular product or service, the promotion may reach more than one person. In various embodiments, a person may pay or benefit from downloading a particular ringtone. In various embodiments, a person may benefit from using a particular ringtone. For example, a mobile phone may report to a telephone company (or other business partner or authority) about the use of a particular ringtone. The person can be paid according to the usage report. In various embodiments, a person may be paid according to the number of calls he receives and the number of times a particular ringtone is played. In various embodiments, a person may be paid according to his or her location when a ringtone is played from a mobile phone. For example, a person may receive more payment when ringing in a busy or busy area than when a ringtone sounds in an isolated area. In various embodiments, a person may be paid depending on the time of the day that the ringtone sounds. For example, when a person is home or working in a particular area, the person may ring during a busy time of the day (e.g., lunch time) rather than at a time of the day. If you hear, you can get more payment.

Software that prevents or blocks a portable device from displaying unauthorized advertising (or other).
In various embodiments, parties that are not affiliated with the casino may attempt to send promotional data to the mobile gaming device. The party may want to display the promotion on the mobile gaming device. However, to do so, the party may bypass the casino or thereby avoid paying the casino fairly to the casino.

  In various embodiments, the mobile gaming device may include software that prevents the display of unauthorized advertising.

  In various embodiments, data related to authorized promotions may include tags, labels, or other related data. The tag may be, for example, an authorized code. The mobile gaming device may include software that determines whether the tag is valid. For example, a valid tag may include an electronic signature from a casino server. The mobile gaming device may include software that verifies whether the tag is a valid electronic signature from a Gino server. In various embodiments, the electronic signature may include data embedded from the promotion. In this way, other parties cannot effectively extract the electronic signature from the authorized advertisement and transfer it to the unauthorized advertisement.

  In various embodiments, the data associated with the promotion may include a time stamp. The time stamp may indicate, for example, when the promotion has been approved by a casino server or other authorized authority. The mobile gaming device may include software that determines whether the timestamp indicates a near past. If the time displayed by the timestamp is too far in the past, the mobile gaming device can prevent the advertisement from being displayed. In various embodiments, the promotion must be displayed within a certain time from the time the time stamp was received. In this way, old timestamps can be intercepted and attached to unauthenticated advertisements, repelling organizations attempting to display the advertisements. In some embodiments, the time stamp provided by an authorized institution, such as a casino server, may include the date of the promotion. In this way, it may be impossible for another party to obtain the time stamp associated with one promotion and use it for another.

  In various embodiments, data associated with the promotion may be encrypted on the route to the mobile gaming device. For example, the casino server may use a secret key to encrypt data associated with the promotion. The mobile gaming device may use the casino server's public key to decrypt data associated with the promotion and display the unencrypted promotion. An entity attempting to send an unauthorized advertisement to a mobile gaming device would not have access to the casino server's private key. For this reason, organizations will not be able to deceive unauthorized advertising as legitimate advertising.

  In various embodiments, a human inspector may view the advertisement display before the advertisement is displayed to a person via the mobile gaming device. If the advertisement does not meet certain criteria, human inspectors can prevent the advertisement from being displayed. The human inspector may signal to stop the promotion, for example, by a tag that prevents the casino server from transmitting the promotion to the mobile gaming device.

  In various embodiments, a player may have the opportunity to indicate a response to a promotion. The player, for example, liked the promotion, the promotion was interesting, the promotion related to him, the promotion was the correct length, the promotion was the correct amount, the promotion was the player May be displayed on a product or service that the user wants to know more. The player may rate the promotion using, for example, numerical ranking. For example, a player may give a promotion a rating of 1 to 5 on a reasonable scale. In various embodiments, the player may provide a negative response as well. The player may indicate that the promotion was aggressive, inappropriate, too long, distracted, or undesirable in any way.

  The player's response to the promotion may be forwarded by the casino server to the marketer that produced the promotion. Marketers may thus have the opportunity to draw better promotions. The player response may also be used to build a player profile. The profile may include a set of player preferences. The profile may be used to determine future promotions to be displayed to the player.

  A player's response to a promotion may be used to prevent displaying the promotion to other players. The player may signal to stop advertising, for example, as aggressive or inappropriate. The casino server may decide not to display the promotion anymore. In one embodiment, when a player signals to stop advertising, a casino representative views the advertisement. The casino representative may then decide whether to continue displaying the promotion. In various embodiments, the promotion may no longer be displayed if a predetermined number of players are signaled to stop. For example, if three or more players tag a promotion as inappropriate, the casino server may stop displaying the promotion. The casino server may stop displaying the advertisement by not transmitting the advertisement data to the mobile gaming device any more. The casino server may stop displaying the advertisement by sending a signal to one or more mobile gaming devices that describes the advertisement as being already locally stored on the mobile gaming device. The casino server may instruct the mobile gaming device not to display such promotions. The casino server may instruct the mobile gaming device to remove such promotions.

  In various embodiments, the mobile gaming device may notify the casino server when the promotion has been displayed. For example, the mobile gaming device may notify the casino server of the date and time the promotion was displayed. The mobile gaming device may further provide an identifier for the promotion. The casino server may then bill the marketer that sent the promotion for display of the promotion. In various embodiments, the mobile gaming device sends one or more pieces of the following information to the casino server. (A) the date on which the advertisement was displayed, (b) the time when the advertisement was displayed, (c) an indication of which advertisement was displayed (e.g., an identifier of the advertisement, for example, "Ford advertisement"), and (d) the advertisement is displayed. Format (for example, the promotion was displayed in a still image only, for example, the promotion was displayed in a simple 3 second format, for example, the promotion was displayed in a full 20 second format, for example, the promotion was audio only) (E) the sponsor of the promotion, (f) the length of the promotion, (g) the game in which the promotion was displayed, (h) the location on the display screen where the promotion was displayed, and (i) prior to the promotion. (J) the one or more outcomes that occurred on the player's mobile gaming device (e.g., if the promotion was made after a series of winning outcomes by the player, the promotion may be of higher cost to the marketer); Reaction to publicity (for example, The player wanted to find more information, for example, the player was bored to advertise), (k) other relevant information.

  In various embodiments, the casino server may include accounting software. The software will, at the time the advertisement is displayed, determine the amount owed by the casino based on the display, the number of remaining advertisements to be performed, the amount already paid by the marketer, to whom the advertisement was displayed, and any other May be tracked for information related to the promotion and the amount of money.

  In various embodiments, the mobile gaming device may confirm with the casino server that the promotion should be displayed before actually displaying the promotion. For example, the mobile gaming device may send an identifier associated with the promotion to the casino server. The casino server may query a record of the promotion sent to the mobile gaming device. If the record does not include the identifier sent from the mobile gaming device to the casino server, the casino server can instruct the mobile gaming device not to display the promotion indicated by the mobile gaming device.

Prevent the display of advertisements that are difficult to understand and look like symbols.
In various embodiments, certain advertisements may be prohibited from being displayed because they may be confusing and misleading. As an example, a promotion may be displayed instead of a symbol. If the promotion looks like a jackpot symbol, the player may be confident that he has won a big prize when the promotion lines up multiple actual jackpot symbols. The player will be very disappointed, knowing that he has not won as he thought.

  In various embodiments, the casino server may include software that analyzes images associated with the promotion. The software may use image recognition or image comparison algorithms to ensure that the images displayed in the promotion appear sufficiently different from the images typically found in games. For example, image processing algorithms are used to determine symbol boundaries. Image processing algorithms are likewise used to determine the boundaries of graphics in a promotion. The two boundaries are indicated, for example, by a closed loop black line. The two boundaries may also overlay each other. If two boundaries are within a predetermined distance of each other over the entire length (eg, within three pixels), the boundaries are interpreted as defining similar shapes. Promotions may be forbidden based on the fact that they include graphics of a shape similar to the symbol. In various embodiments, a match between both shape and color may be a sufficient reason to prohibit promotional graphics. As will be appreciated, many other algorithms may be used to perform image recognition and image comparison.

  In various embodiments, the comparison between the promotional image and the image used in the game may be performed on the mobile gaming device. For example, a mobile gaming device can store software that performs image comparison and / or image recognition. In various embodiments, comparing the promotional image to the image used in the game may be performed on a fixed gaming device.

  In various embodiments, promotions may be restricted to be displayed only with certain games. The restriction may be based on a comparison between the image in the promotion and the image in the game. If the images in the promotion are too similar to the images in the game, the display of the promotion used with the game may not be acceptable. However, if the image in the promotion does not appear to be very similar to the image in the game, the display of the promotion used in conjunction with the game is acceptable. Thus, in various embodiments, displaying a given promotion in conjunction with a first game is allowed, but not in combination with a second game. For example, assume that an advertisement includes an image displayed on a reel of a slot machine game. The promotion may appear in the first slot machine game but not in the second slot machine game.

  In various embodiments, advertisements may be allowed to be displayed at one location on the display screen, but not at other locations. If the images in the promotion can be confused with standard game elements or images, displaying the promotion in the first location on the display screen may not be acceptable. For example, if the image in a promotion looks like a symbol used in a game, it may not be acceptable to display the promotion in the area of the game (eg, on a reel symbol, for example, when a card is normally handled). Area). However, displaying advertisements in other areas of the screen may be acceptable. For example, displaying an advertisement on the right side of the game area may be acceptable. As another example, the promotion may include a number (eg, "5% per annum with a new credit card!"). Displaying such advertisements where numbers are normally displayed as part of a game may not be acceptable. For example, it may not be acceptable to display a promotion with a numeric image near the area where the player's deposit balance is normally displayed. Thus, in various embodiments, the software may make a comparison between the image in the promotion and the image primarily found in different areas of the display screen. An image comparison algorithm may be used. If the image of the promotion is too similar to the image of a standard game element in a particular area of the display screen, the promotion may not be allowed to be displayed in that area. On the other hand, if there is not much similarity between the image of the advertisement and the image of the main game element in a certain area, the advertisement can be displayed in that area. In various embodiments, a human may visually compare the images or make a determination as to whether the promotion is acceptable to be displayed in a particular area of the display screen. The foregoing may be understood to relate to mobile gaming devices or gaming devices in various embodiments.

  In various embodiments, displaying advertisements at certain times during the game may be acceptable, but not at other times. For example, an image associated with a game may appear normally only during one stage of the game. Such images may not appear at other points in the game. Thus, the display of a promotion showing images that look similar may be allowed only during stages where game images are not primarily displayed. For example, a slot machine game may include a bonus round. Bonus rounds may include images that are not seen early in the game. Thus, the display of an advertisement containing an image similar to the image displayed in the bonus round is not allowed during the bonus round, but may be allowed during other stages of the game.

  In various embodiments, certain colors may not be acceptable in a promotion. Such colors may be the same colors as the colors of the symbols and other game elements. In various embodiments, certain shapes may not be acceptable in a promotion. Such shapes may be shapes used as symbols or other game elements. In various embodiments, lists, tables, or other indicators of prohibited shapes may be printed, mailed, sent, or made available to marketers.

  In various embodiments, a game developer can submit graphics and graphics displays used in the game. The game developer can submit the graphic to a regulator, marketer, casino server, or other entity. Graphics from different games may be stored together and stored in association with each other, for example, stored in a single database or a set of linked databases.

  The marketer can then refer to the graphic to design a promotion that is not similar to the graphic. The regulator or casino server can also compare the game graphics with the promotional graphics to ensure that there are no conflicts.

  In various embodiments, a consulting firm or other company has access to a database or a collection of graphics used in a game. Companies can help marketers avoid using shapes that are too similar to those used in games for marketers. In various embodiments, for example, a game developer does not need to share knowledge of graphics with competing developers because consulting firms have individual access to agglomerates of graphics.

  In various embodiments, humans may be used to compare graphics used in advertising with graphics used in games. In various embodiments, a human tester can play a game with a promotion. Humans may later be asked if they have been confused or misunderstood by advertising. For example, a human may be asked if he thought he would win something when he did not win. If the human reports that he did not get confused, the promotion may be accepted as part of the game. In various embodiments, the test may require a certain number of people to report that they did not confuse. For example, the test must involve at least six people involved and all must report that they were not confused by advertising.

  In various embodiments, audio associated with the promotion may be compared to audio provided in the game. In various embodiments, one algorithm may be used to compare the sound of the promotion with the sound provided in the game. The algorithm may compare timbre, tempo, rhythm, range, volume, instrumental sound (eg, violin, eg, piano) or other sound characteristics. In various embodiments, if the sound of the promotion is deemed to be too similar to the sound provided in the game, displaying the promotion in the game may not be acceptable. In various embodiments, if the sound of the promotion is deemed too similar to that of the game, the promotion may be displayed, but may have no sound. For example, advertisements are displayed using only graphics.

  In various embodiments, humans can hear audio from promotions and games. Humans can use their own judgment to determine whether the sound of the promotion is confused with the sound of the game. In various embodiments, a group of subjects hear both sounds. The promotion may be allowed to be displayed in the game only if no or less than a predetermined number of subjects do not confuse the audio. In various embodiments, one or more subjects are allowed to play the game in which the promotion was displayed. Subjects are then asked if they were confused by the promotion, for example, if they thought at some point the sound of the promotion was a sound to do something in the game. In various embodiments, the promotion may be used in the game only if the subject reports that there is no confusion.

  In various embodiments, displaying a face in a promotion may not be allowed. In various embodiments, displaying a face in a promotion without prior approval from the face owner may not be allowed. In various embodiments, software or humans can analyze graphics associated with a promotion to determine if the promotion has a face. For example, a face recognition algorithm may be used to detect faces in a promotion. In various embodiments, the use of certain celebrity faces in advertising may not be acceptable. For example, a celebrity may not have given permission to appear in a promotion. An algorithm, such as a human or face recognition algorithm, may be used to compare the faces appearing in the promotion with the faces of known celebrities to ensure that the celebrity is not appearing in the promotion.

  In various embodiments, a person or software can confirm that a promotion does not contain certain words. For example, software can identify words that are violent or out of moderation.

  In various embodiments, software may be used to verify that the data for the promotion is in a satisfactory format. For example, software can verify that the image data meets a certain capacity or pixel limit. For example, software can check that the image data displays exactly 100 pixels x 200 pixels. As another example, software can verify that the image contains the proper color encoding. For example, software can verify that the promotion image uses 8 bits to describe each of the three primary colors. In various embodiments, the software can verify that the data depicting the promotion is not excessive. For example, promotions may be limited to 10 megabytes or other limits.

  In various embodiments, a casino server can send instructions to a mobile gaming device. The instructions may dictate when to display the promotion on the mobile gaming device or only when the mobile gaming device is in a particular area of the casino. For example, the casino server may instruct the mobile gaming device to display a promotion only when the mobile gaming device is within 3 meters (10 feet) of a particular restaurant. As another example, the casino server may instruct the mobile gaming device to display the promotion only when the mobile gaming device is in the casino's swimming area.

The movement from the mobile game device to the fixed game device is proposed to the player.
In various embodiments, a player may be enthusiastic about a mobile gaming device. A player may wish to play the same game on a stationary gaming device. For example, fixed gaming devices may provide a place for a player to sit, have a larger display screen, have improved audio, and provide other advantages and benefits. In various embodiments, a casino server can provide a player with an opportunity to move from playing on a mobile gaming device to playing on a stationary gaming device. The player may have the opportunity to move to the stationary game device and play the same game as was played on the mobile game device.

  When the player moves from the mobile gaming device to the stationary device, all credit balances possessed by the player on the mobile gaming device can be transmitted to the stationary gaming device. In this way, for example, a fixed device may generate a credit balance equivalent to a credit balance on a mobile gaming device, while the credit balance of the mobile gaming device may be set to zero. In various embodiments, a player may be given additional credit on a stationary device, for example, as a reward for travel. In various embodiments, a player may be given a lower credit balance on a stationary device. In various embodiments, a portion of the player's credit balance may be transmitted and a portion may remain on the mobile gaming device.

  When providing the player with an opportunity to transmit, the casino server may provide an indication of the location of the stationary device. For example, the casino server may send an indication of the location of the fixed device to the player's mobile gaming device. The casino server may indicate the direction to the fixed game device. The directions may include directions from a standard location in the casino (eg, a front door) and directions from the current location of the mobile gaming device. In various embodiments, the direction may include a direction from a current location of the mobile gaming device.

Implementation The term "implement" as used herein is used in the context of a game, for example, as the phrase "execute a game". Performing the game includes receiving a wager, storing a record of the amount of the wager, determining or producing a game outcome (eg, by executing an algorithm that produces a random outcome, etc.), Determining the amount to be paid out as a refund based on results and wagers (eg, determining multiple bets to be paid in the event of a winning outcome), indicating payouts or payouts to be paid, other aspects of the game May be performed. In various embodiments, the game may be played by a remote entity. For example, even if a player interacts with a mobile gaming device, the casino server can produce results that occur in the player's game. In various embodiments, the game may be played by a nearby entity, such as a mobile gaming device with which the player interacts. In various embodiments, the game may be played in collaboration with a nearby and remote entity. For example, the mobile gaming device and the casino server may play a game jointly.

Fixed Device As used herein, the term “fixed device” may include a game device for a fixed game, a terminal used for the game, and a table game. For example, fixed devices may include slot machines, video poker machines, terminals where players place bets, blackjack tables, poker tables.

  In various embodiments, a casino server may provide instructions to a mobile gaming device. The instructions may indicate where the mobile gaming device should be before the advertisement is displayed. For example, a mobile gaming device must be in the vicinity of a particular bar before displaying an advertisement. The advertisement may be, for example, an advertisement for alcoholic beverages.

Demographic Data As used herein, the term demographic data refers to age, any range, race, gender, income level, income level range, marital status, education level, child status, children, Number, net property, spoken language, religion, political orientation, or any other characteristic used to classify a person into some population segment.

House Edge, House Advantage As used herein, the terms "house edge (deduction rate)" and "house advantage" are intended to mean that the house is, on average, owned by a player per unit bet. Sometimes refers to the amount. House edge may be expressed in terms of percentage. For example, a house edge of 5% may indicate that the house can be expected to hold 5 cents on an average $ 1 bet by a player. It should be noted that presenting a house edge does not mean that the house necessarily holds the player's bet bid in each game. Rather, house edge refers to expected value or average. For example, suppose a player bets $ 1 ($ 1) on a game and $ 2 ($ 2) has a 45% chance of winning and 55% chance of not winning anything. This house edge is calculated as (0.55 * (＄ 1- ＄ 0) +0.45 * (＄ 1- ＄ 2)) / ＄ 1 = 10%. Thus, the house can expect to win 10 cents per dollar a player bets.

Outcome As used herein, the term "result" can be obtained (e.g., randomly generated; e.g., selected by a player) in a game (e.g., a game played with a bet). May refer to a set of symbols or visual features that can determine the course or direction in the game and / or determine the payment or award given from the game. The term "result", in various embodiments, refers to both symbols and visual features, and may refer to payments or prizes awarded in the game. The term "result" may, in various embodiments, refer to a prize or payment given in a game. In various embodiments, multiple outcomes may occur during a game. For example, in a slot machine game, each active payline may have a different result. Further, in various embodiments, a single game may include consecutive results. For example, in a video poker game, the first set of five cards dealt to a player may constitute a first outcome. After discarding a card from the first five card set, the final hand of the card obtained by that player can constitute a second outcome. In various embodiments, the collective outcome of various outcomes in a game may itself constitute an outcome. For example, in a slot machine game, a player can activate three paylines, thereby receiving three results. The payment with the three outcomes may be two coins, five coins, and three coins. Thus, the collective outcome of the game may be that the player is paid 10 coins. Examples of results include (a) a set of symbols reached over the payline of a reel slot machine, (b) a set of cards dealt in a poker game, (c) a player's hand dealt in a blackjack game, ( d) the player's hand in a blackjack game, (e) the player's hand in combination with the dealer's hand in blackjack (ie, the result in the blackjack game is the card received by the player and the card received by the dealer). (F) a number from the craps game, (g) a series of numbers from the craps game (e.g., in a craps game, the result includes the time at which the player made a bet, The time at which the player was paid for or lost the bet A series of may contain a number), which came out between, (a series of numbers that came out in the game of g) Kino, the amount of the award that appeared to (h) bonus round, and the like.

Product As used herein, the term "product" may include tools. As used herein, the term "product" may include services.

Gaming As used herein, the term "gaming" refers to taking the risk of one or more events whose outcome is not reliably predictable and of giving first value to the actual occurrence of a particular outcome of that event. In some cases, it refers to inputting, with the possibility of winning a second value. Gaming includes: (a) betting money on the result of the dice, (b) betting money on one or more card deals, (c) betting money on the rotation of a rotating disk, (d) ) Betting money on reels of slot machines, (e) betting money on the results of sports competitions, (f) betting money on the results of elections, and (g) paying money on the occurrence of natural phenomena such as typhoons. And betting money on any other event that cannot be predicted with certainty. Gaming includes (a) playing a poker game with money at risk, (b) playing a craps game with money at risk, (c) taking money at risk. Playing a roulette game, (d) betting money on the outcome of a football game, or betting money on any other game or game. The "values" taken at risk in gaming include anything that benefits a person or other entity, whether or not the benefit is experienced by the person involved in the gaming. The value may be palpable or non-palpable. Values include (a) cash, (b) credits, (c) tokens, (d) rights (for example, the right to bypass a queue for a buffet, for example, the right to spin a slot machine free), (e) products, (F) Services, (g) Comp Points, (h) Coupons, (i) Vouchers, (j) Movie Tickets, (k) Right to Loan, (l) Miles to Receive Mileage Service and any Items of other value. The value that can be won from gaming need not be of the same type as the one that comes at risk. For example, a person may risk taking cash to get a movie ticket. The events that are the subject of gaming may in principle be predictable, but may not be predictable given a given applicable rule, criterion, or possibility. For example, a person may be able to predict which card has been fraudulently dealt. However, illegal operation of the card violates the rules of the game. Introducing valuable items at risk may include allowing the possibility of losing some or all of the valuable items. Gaming may involve taking value at risk, even if that value is not owned by the gamer. For example, a business owner may bet half of his future business profits for the next full year. Gaming can include investments, such as investments in stocks or financial markets. Gaming may further include taking a derivative position, such as purchasing a put or call option on stock.

Detection by One of Another Device As used herein, various embodiments may refer to an interaction between a first device and a “nearby” second device. In various embodiments, a first device may operate when a second device is nearby. In various embodiments, the second device may operate when the first device is nearby. When the terms “near”, “near”, “side”, “near”, “present” or similar terms are used, the first device may recognize the presence of the second device in various ways. The second device may recognize the presence of the first device in various ways, the first device may respond to the presence of the second device in various ways, It should be understood that the device may respond to the presence of the first device in a variety of ways. For example, if the first device is instructed to operate for a third device that recognizes that the second device is near the first device, the first device will It should be noted that it may react to the presence of the second device without realizing its presence. In various embodiments, the first device and / or the second device may move. For example, the first device may be mobile (eg, the first device may be carried by a pedestrian), while the second device may be stationary.

Various techniques may allow the first device to recognize and / or respond to the presence of the second device. Various techniques may allow the second device to recognize and / or respond to the presence of the first device. As used herein, the term "beacon" refers to a signal that can be used as a reference signal by another device or person, for example, so that another device can determine its own location or location. And a device for generating Beacons can emit continuous, periodic, sporadic, or other types of signals. The beacon may emit a directional signal (eg, a signal most easily detected by a device at an angle of incidence relative to the beacon), and the beacon may emit a signal of equal intensity in all directions. . A beacon may emit a signal when triggered by the presence of another device or may emit a signal independently of the other device. The beacon may broadcast a reference signal as a sole function. The beacon may simply function as a beacon. For example, a light bulb may function as a beacon, even if its primary purpose is to illuminate a room. The beacon may be a natural object (for example, the sun) or an artificial object. Beacons may emit light, voice, radio waves, microwaves, odors, or any other type of signal.
A radio frequency identification (RFID) tag or transponder is a generally small device that transmits signals and / or transfers signals and uses such signals as a means of providing identification and the like. The transmitted or transferred signal is typically a radio wave. The transmitted or transmitted signal can include a unique signature or pattern that can serve to uniquely identify the RFID tag. If a device is associated with the tag (e.g., by attachment or by introduction into the device), the unique identification of the tag can serve to uniquely identify the device by association. .
Near field communication (NFC) enables secure wireless communication over short distances, typically in the range of a few inches. An exemplary application by Motorola and MasterCard (R) is tested, equipping a mobile phone with NFC and allowing credit card payments using the mobile phone.
-Infrared data communication can be used as a communication means between two close devices. For example, an infrared light emitting diode (LED) can be used for signal generation. The signal pattern can be generated by switching the LED on and off. As a receiver, a silicon photodiode can be cited, and can convert incident infrared light into an electric signal. The infrared signal can also be transmitted using a laser.
The device may be recognized by means of a photo capturing means or an image of the device. For example, a first device may take a picture of a second device. The first device may use an image processing algorithm to detect salient features of the second device. For example, if the second device has a black and white pattern, the first device can look for the pattern in the captured image.
One or more devices may use position measurement technology to determine their own location. Once the locations of the two devices are known, a simple algorithm can be used to determine whether the two devices are near each other. For example, the distance between two devices using known x and y coordinates can be estimated at least using Pythagorean theorem. Various position measurement techniques may be used. For example, the device may receive a signal from a beacon or other signal generator at a known location. Specifically, if the beacon is at a short distance, the position of the beacon can be estimated by estimating the position of the beacon. In various embodiments, a device may receive signals from multiple beacons or signal generators. The signal generator may be adjusted to transmit signals at the same time. However, depending on the location of the device, the device does not necessarily receive signals from all beacons at the same time. For example, if the device is closer to Beacon 1 than Beacon 2, the device will receive a signal from Beacon 1 before receiving a signal from Beacon 2. Based on the arrival times of the signals from the various beacons, the location of the device can be estimated. For example, a geometric or triangulation algorithm may be used to determine the location of the device based on the known location of the beacon and the time of arrival of signals transmitted simultaneously from the beacon. In a manner similar to systems with beacons, a positioning system may utilize a receiver at a known location (eg, a fixed receiver). Each fixed receiver receives a signal from the device for which the location is sought. At different times or at different angles, the same signal from the device may reach different receivers. An algorithm can be used to determine the location of the device based on the time of arrival or angle of the signal at the various receivers. Exemplary positioning systems include:
• Global Positioning System (GPS) is based on a constellation of satellites transmitting reference signals to terrestrial locations. GPS can pick up reference signals from multiple satellites and use signals to determine position or altitude.
Long-range navigation (LORAN) is navigation based on surface-based radio wave transmission. The location of the device can be estimated based on the time difference of arrival of the signals from the three or more transmitters at the device.
Radio frequency location using a mobile phone network is a system in which a mobile phone functions as a fixed receiver. Signals from mobile phones can be received at multiple base stations. The location of the cell phone may be based on the time at which the signal from the cell phone was received at each of the base stations, based on the angle at which the signal from the cell phone was received at each of the base stations, and / or at the source of the signal. The determination can be based on characteristic distortions in the mobile phone signal that will indicate a particular location.
-The first device may transmit an audio signal. The audio signal may include a well-defined sequence of codes or pulses. The second device may pick up this signal using, for example, a microphone. The second device may recognize a distinct pattern of the audio signal, and may thereby estimate the presence of the first device. Similarly, the second device may transmit an audio signal that allows the first device to identify the second device.
The first device may recognize the presence of the second device from physical or electrical contact; For example, a first device may have a port to which a second device can be docked. When docked, the second device can come into electrical contact with the first device. This allows the first device to recognize the presence of the second device and / or thereby allow the second device to recognize the presence of the first device.

There are various ways in which one or more devices can detect the presence of one or more other devices. There are various ways in which the proximity of two devices can be detected.
-The first device may detect a signal from the second device. Thereby, the first device may detect the presence of the second device.
-The first device may determine its own location. For example, the first device may use a positioning system to determine its own location. The first device may already know the location of the second device. For example, the second device may be at a well-known fixed location. The first device may store the location of the second device in a memory. Once the first device knows its own location and the location of the second device, the first device determines when the first device is near the second device (e.g., using a geometric algorithm). ) I can guess.
-The third device can detect the location of the first device, for example, using a positioning system. The third device can detect the location of the second device. The third device can then inform the first, second, or both devices of the location of either or both of the first and second devices. This allows the first device to determine whether it is close to the second device. This allows the second device to determine whether or not it is close to the first device. In some embodiments, the third device may notify the first device that the first device is near the second device. In some embodiments, the third device may notify the second device that the second device is near the first device. In some embodiments, the third device does not necessarily determine that the first device is near the second device based on the fact that the first device is near the second device. The first device may be instructed to perform some action without notifying the first device. In some embodiments, the third device does not necessarily indicate that the second device is near the first device based on the fact that the second device is near the first device. The second device may be instructed to perform some action without notifying the second device. The third device may detect the position of both the first device and the second device. The third device can then notify the first, second, or both devices, as described above. That is, the third device may inform the first and / or second device of the location of the first and / or second device, and the fact that the first and second devices are close to each other. May be notified. The third device may also provide instructions to the first and / or second device based on the fact that the two devices are in close proximity to each other.
-The third device may detect the position of the first device. The fourth device may detect a position of the second device. The third and fourth devices may then notify the first device of their locations. The third and fourth devices may notify the second device of their locations. The third and fourth devices may notify the first device that the first device is near the second device. The third and fourth devices may notify the second device that the first device is near the second device. The third and / or fourth device may instruct the first device to take some action based on the fact that the first device is in the vicinity of the second device. The third and / or fourth device may instruct the second device to take some action based on the fact that the first device is near the second device. The fourth device may detect a position of the second device. The third device may notify the first device of the positions of the first device and the second device. The third device may notify the first device that the first device is near the second device. The third device may instruct the first device to take some action based on the fact that the first device is near the second device. The third device may notify the second device of the positions of the first device and the second device. The third device may notify the second device of the positions of the first device and the second device. The third device may instruct the second device to take some action based on the fact that the first device is near the second device.
-The third device may detect the position of the first device. The fourth device may detect a position of the second device. The third and fourth devices may notify the fifth device of their locations. The fifth device may notify the first and / or second device of their location. The fifth device may notify the first device that it is near the second device. The fifth device may notify the second device that it is near the first device. The fifth device may instruct the first device to take some action based on the fact that the first device is near the second device. The fifth device may instruct the second device to take some action based on the fact that the second device is near the first device.

Transmission and Communication Various embodiments described herein may be implemented in digital or electronic components, such as digital images, text files, computer programs, audio files, video files, or any other objects or entities. Describe “transmission” or “communication”. Transmission or communication of digital or electronic components may include transmission of data such that the data alone is sufficient to reconstruct the component entirely. For example, transmission of a digital image includes transmission of one million bytes of data, with each byte having the characteristics of one pixel in the digital image so that the digital image can be completely reconstructed from the data alone. There are cases. Transmission or communication of a digital or electronic component may include transmission of the data such that the transmitted data is used in combination with other data to reconstruct the component. For example, a digital image may be transmitted in a compressed format. The transmitted data may be used in combination with data describing a decompression algorithm for reconstructing a digital image. Transmission or communication of a digital or electronic component may include transmission of data indicative or characterizing the component such that the component can be read or obtained elsewhere. For example, data describing the title of an image may be communicated from the first device to the second device. The second device may have already stored the various images in the second device and indexed by title. The second device may reconstruct the image communicated from the first device using the title to restore a complete depiction of the second image from storage on the second device.

  In various embodiments, transmitting or communicating the promotion may include transmitting or communicating digital or electronic components.

Encoding As used herein, a signal that "encodes" a digital or electronic component may include enough data to reconstruct that component from data alone. For example, a signal encoding an advertisement that includes an image may itself contain enough data to reconstruct the image.

  As used herein, a signal that “identifies” a digital or electronic component may include data that provides information that indicates where or how to retrieve the component. The signal identifying the digital or electronic component may include a name, title, or name for the component so that the component can be retrieved from a database or other storage medium using a name, title, or other identifier. Or it may include data providing other identifiers.

Encryption The term "encryption" as used herein may refer to a process of hiding or concealing information so that the information is not immediately understandable without special knowledge. Through the encryption process, raw information called plaintext can be converted into encrypted information. The encrypted information may be referred to as ciphertext, and an algorithm for converting plaintext into ciphertext may be referred to as cipher. Cryptography can also be used to perform the reverse operation, converting ciphertext to plaintext. Examples of encryption include substitution encryption, transposition encryption, and encryption implemented using a rotary encryption device.

  In various encryption methods, encryption may require an auxiliary component of information called a key. The key may include, for example, a bit string. The key may be used in combination with the cipher to encrypt the plaintext. The key may likewise be used in combination with the cipher to decrypt the ciphertext. In a category of encryption called symmetric key algorithms (eg, secret key encryption), the same key is used for encryption and decryption. Thus, the inviolability of the encrypted information may depend on the key being kept secret. Examples of symmetric key algorithms are DES and AES. In a category of cryptography called asymmetric key algorithms (eg, public key cryptography), different keys are used for encryption and decryption. When using the asymmetric key algorithm, any general member can use the first key for encrypting plaintext into ciphertext. However, only the owner of the second key (eg, a secret key) can decrypt the ciphertext into plaintext. An example of an asymmetric key algorithm is the RSA algorithm.

  It is contemplated that other methods besides encryption, such as encoding or electronic camouflage techniques, may be used to confidentially or conceal information. Such a method may be used in combination with encryption.

Encryption can be used for:
Sending a message that can only be read by a specific recipient. For example, suppose that Alice and Bob both have the same private key. Alice can use the secret key to encrypt the plaintext message. She can send the resulting ciphertext to Bob. Bob can then decrypt the ciphertext using the encryption key and view the plaintext version of the message.
-Many people can encrypt a message and only one person can decrypt it (for example, PGP). For example, suppose Alice has a public key and a private key. Bob wants to send a message to Alice that only Alice can read. Bob can compose the message in the clear and encrypt it using Alice's public key. Bob can send the resulting ciphertext to Alice. Alice then decrypts the ciphertext using her private key and can view the plaintext message. If Cindy intercepts the ciphertext message on the way from Bob to Alice, Cindy will not be able to decrypt this message because Cindy has no access to Alice's private key. Alice's public key is available to Cindy, but not enough to decrypt the ciphertext message in a practical amount of time.
・ Authenticate the message sender. Using this encryption involves having the sender generate a digital signature. For example, Alice wants to send a message to Bob in such a way that Bob can be confident that the message came from her. Alice can compose a plaintext message and encrypt this plaintext into ciphertext using her private key. Alice can then send this ciphertext message to Bob. Bob can then use Alice's public key to decrypt the ciphertext back to plaintext. Since Alice's public key only works to decrypt ciphertext messages created with Alice's private key, and because only Alice is supposed to have access to her private key, Bob sees this message as You can be sure Alice is due.
・ Enable non-repudiation. If the sender attaches a digital signature to the message or a portion of the message, the sender cannot later assert that he did not send the message.
-Guarantee the transmission time / data. See hash below.
-Guarantee reception by the recipient. See hash below.
Verify that the message has not been altered after being sent by the sender. See hash below.

Hash is a process by which input data, typically of arbitrary length, is typically converted to a shorter and / or fixed length. The hash function is a function that performs this conversion. Often, useful hash functions are one-way functions. That is, for a given input, the output can be calculated immediately. However, for a given output, the input that produced the output is difficult to calculate. Similarly, useful hash functions often have the property that two different inputs rarely produce the same output. The hash can be used for the following purposes.
-Check data redundancy. For example, databases contain a huge number of names. This name can be of any length. To check for redundant names, a hash value for the name can be generated. Hash values are smaller in size than names, and can all be the same length. Therefore, it may be easier to compare hash values of names than to compare names themselves.
・ Authenticate that the message has not been altered. For example, Alice can send plaintext to Bob along with the hash value of the message. Alice can attach a digital signature to the hash value so that Bob can be assured that the hash value was sent by Alice. When Bob receives this plaintext message from Alice, he can calculate the hash value of the message. If the hash value that Bob calculates is the same as the hash value that Alice sent to Bob, Bob can be convinced that this message has not been altered on the way from Alice to Bob.
Prove ownership of a message without having to open the message. For example, Alice can send a message to Bob. Bob can take the hash value of the message and send it back to Alice. Alice can then confirm that Bob has the message without the danger of the message being intercepted on the way from Bob to Alice.
Prove ownership of a message at some point without having to open the message. For example, Alice may have a great idea and want to prove at some point that she has come up with it without having to publish it. Alice can then write out the idea in text form and take a hash value of the text. Alice can then publish the hash value of the text in a newspaper. It is immediately apparent that Alice owned the idea, at least on the date of the newspaper's publication.
-Time stamp the document. For example, the document may be sent to a time stamping service. The service can then determine the hash value of the document. The service can add the current date and time to the hash value of the document and attach a digital signature to the result. The digitally signed hash value with the date and time is then published. As long as the time-stamping service is reliable (e.g., does not use the old date and time), the published time-stamp will be used when the document is provided by the time-stamping service. Can serve as proof of its existence as a date and time. Further, precautionary measures may ensure that even timestamped services will be very difficult to provide fake times and dates. For example, a time stamping service may add a serial number (eg, 1, 2, 3, etc.) to each time stamped document. If the service wants to supply an old date, the service must find an older sequence number. The older sequence number must match between the two sequence numbers immediately before and immediately after the desired bogus date. However, for example, if there are no leading digits, there is no such available serial number.

  FIG. 1 illustrates a system 100 according to some embodiments. In various embodiments, the system can function within the boundaries of a casino. In various embodiments, the system can function within the boundaries of a casino and ancillary areas, such as retail stores, exercise rooms, restaurants, swimming areas, showrooms, meeting room halls, and the like. In various embodiments, the system can work across casino boundaries. The casino server 105 can communicate with one or more mobile gaming devices, such as devices 110, 115, and 120. The casino server can communicate with one or more marketer devices, such as the marketer device 125. The marketer device may provide information describing the promotion to be streamed (eg, images and audio with the promotion), when to run the promotion, which players will watch the promotion, and how much will be paid for running the promotion. Information such as what medium to use for advertising (e.g., symbols, e.g., background area of a display screen) can be sent to the casino server. Casino server 105 may be in communication with one or more display devices, such as display device 130. Display devices include billboards, electronic signs, signs, television monitors, projectors, or other display devices. The casino server may, in various embodiments, instruct the display device to display the image with the promotion. The casino server may be in communication with one or more receivers, such as receiver 135. Examples of the receiver include an antenna, an RFID tag reader, and a barcode reader. The receiver can detect a signal transmitted from the mobile gaming device. The receiver can use such a signal to determine the location of the mobile gaming device. The receiver can also receive data from the mobile gaming device. Such data may be relayed to a casino server. Casino server 105 can communicate with one or more beacons, such as beacon 140. Beacons may form part of a positioning system that may be used by mobile gaming devices to determine location. For example, a beacon can transmit a signal into a casino. The mobile gaming device may be able to triangulate its position within the casino by receiving signals from various beacons. The casino server 105 can communicate with one or more gaming devices, such as the gaming device 145. Examples of the game device include a slot machine, a video poker machine, a video blackjack machine, a video kino machine, and the like. The casino server can communicate with one or more point of sale (POS) terminals, such as POS terminal 150. POS terminals include any terminal with a retail facility or any other terminal capable of handling sales operations. In various embodiments, the POS terminal can determine an appropriate promotion to display on nearby mobile gaming devices. The POS terminal can send an advertisement to the casino server. The casino server can now send the promotion to the mobile gaming device.

  FIG. 2 illustrates a mobile gaming device according to some embodiments. As used herein, the term "mobile gaming device" refers to any device that is immediately mobile or portable, and any device that allows a player to gamble in at least one of the following: (A) a game of luck, (b) a sports competition, (c) a game of mixed luck and skills (eg, blackjack), (d) a game of skills, and (e) a slot machine game ( For example, video slot games), (f) lottery games, (g) card games (for example, poker games), (h) pull-tab games, (i) natural phenomena (for example, occurrence of typhoons), (K) political events (e.g., election winners), (l) popular culture events (e.g., marriage dates of two celebrities), etc. The mobile gaming device may be a Blackberry (R), iPod (R), personal digital assistant, mobile phone, laptop computer, camera, personal computer, television, eBook (eBook), or any other suitable device, etc. May be used. Mobile gaming devices are mobile or portable in the sense that the average person can carry the device without significant effort and without the help of large machinery. Depending on the design, the mobile gaming device is movable or portable in the sense that it will not be locked, bolted, or nailed to the same place for a long period of time (eg, months). However, mobile gaming devices are temporarily fixed in place so that humans can interact physically with the device without the danger of the device being accidentally pushed, moved, or knocked down. (Eg, using locks or bolts). Mobile gaming devices include a variety of programs, including programs for operating games, programs for communicating with other devices, programs for displaying advertisements, programs for displaying entertainment, and any other programs. A processor 225 for executing the various programs 240 may be provided. The mobile gaming device stores program data, stores image data, stores data about a player, stores information about a result of a game played on the mobile gaming device, stores settlement data, and the like. 235 may be provided. The mobile gaming device may include various output devices 210. Examples of such an output device include a display screen such as a liquid crystal display. The display screen can display images, videos, cartoons, animations, text, or any other usable output. The output device may include a speaker. The speaker may generate an audio output. For example, the speaker may generate a speech output, a bell sound, an engine sound, or any other sound. The speaker may generate the vibration. The mobile gaming device may include one or more input devices 215. The input device allows a player to interact with the mobile gaming device. The mobile gaming device may include buttons, a keypad, a roller ball, a scroll wheel, and the like. The mobile gaming device may include a touch screen that can detect, for example, a touch from a person and / or a stylus. The mobile gaming device may include a microphone for receiving a voice input. A microphone may be used to receive speech input. The mobile gaming device may include a card reader for receiving input from a magnetic strip card (eg, a credit card or a player's tracking card). The mobile gaming device may also include a smart card reader. The mobile gaming device may include a camera for capturing images or video. The mobile gaming device may include a biometric reader such as a fingerprint reader or a retinal scanner. The mobile gaming device may include a communication port 220. The communication port may include an antenna 205 for broadcasting and / or receiving electromagnetic signals, such as wireless signals. The communication port may include an optical communication mechanism such as a laser or a diode. The communication port may include an electrical contact, which may interface the electrical contact of another device to create a wire, cable, or electrical contact. The electrical contacts may be used for communication purposes and / or power extraction purposes. A mobile gaming device may include a portion that is geometrically configured to fit a docking area of another device. Other devices may include portions having complementary geometries. When a mobile gaming device docks with another device, the mobile gaming device may communicate with the device and / or draw power from the device. For example, a mobile gaming device may upload game software from other devices and may download information about players betting on activities to other devices. The mobile gaming device may include a power source, such as a battery or a fuel cell. The mobile gaming device may further include a sensor that measures when the power drops. The sensor may trigger an indicator that may indicate the amount of remaining power. The mobile gaming device may include a radio frequency identification (RFID) tag 230. The mobile gaming device may be provided with a unique signature and may allow other devices to recognize the presence of the mobile gaming device. For example, a sensor embedded in a door frame may detect a signal from an RFID tag embedded in the mobile game device, and thereby recognize the presence of the mobile game device. In a typical operation example, the mobile gaming device may receive an indication of the player identifier, such as by passing a player tracking card through a magnetic card reader associated with the mobile gaming device. The mobile gaming device may wirelessly transmit the player identifier to the casino server. The casino server may send a confirmation signal back to the mobile gaming device to confirm that the player has the appropriate credit amount to participate in the gambling activity. The mobile gaming device may, for example, receive a game start signal from a player via one button on the mobile gaming device. Next, the mobile gaming device may execute a game program that generates a random result and present the random result to the player. For example, on a display screen, the mobile gaming device may imitate the reel rotation of a slot machine, which may be displayed such that a particular result is displayed in the center and stopped. The mobile gaming device may notify the casino server of the game result. In response, the casino server may add credits to the player's account and may deduct credits therefrom. Note that there are many other ways in which the mobile gaming device can operate. The mobile gaming device may include, for example, a more general-purpose device configured to allow game activity via, for example, downloading game-related software to the device. The mobile gaming device may also include a special purpose device dedicated to gaming. The mobile gaming device may include the device shown in Nevada Bill AB471.

  FIG. 3 illustrates a game device according to some embodiments. As used herein, the term "gaming device" refers to any machine, article, or player that can participate in a game, competition, or other event, and takes money at the risk of money or other consideration. May refer to a device that can cast The game device includes a class II game device, a class III game device, a video bingo machine, an instant bingo machine, a video poker machine (for example, Action Gaming's Triple Play (registered trademark) draw poker), a video slot machine (for example, WMS). 's Jackpot Party Classic (R) machine), mechanical slot machines (e.g., IGT's Cleopatra (R) machine), electromechanical slot machines, video blackjack machines, video kino machines, and multi-game machines. No. A gaming device may comprise a non-game related device that is also capable of being used or applied to a game. For example, a personal computer may run software for playing a game, for example, collect money from a player and receive a credit card number from the player for the purpose of paying the player. Therefore, a game device can be configured. The gaming device may comprise a mobile gaming device (eg, a mobile device as defined in Nevada Bill AB471) or any mobile device that can be used for gaming. The gaming device may include a personal digital assistant, a mobile phone, a laptop computer, Blackberry (registered trademark), and the like.

  FIG. 4 illustrates a casino server 105 according to some embodiments. The antenna 405 allows the casino server to wirelessly communicate with various devices such as a mobile game device. Output device 410 may include a display, such as a liquid crystal display monitor, a speaker, or any other device capable of communicating information. The output device may present the information in a suitable manner near the human. For example, the output device may present text for human reading. The input device 415 may include a button, a keypad, a mouse, a roller, a ball, a microphone, a stylus, a touch screen, and the like. The input device allows a human to communicate information to the casino server. Communication port 420 may comprise an antenna, a serial port, a parallel port, a FireWire, a universal serial bus (USB), or any other interface for communication. The storage device 430 can include a hard disk, a flash memory, a random access memory (RAM), a read-only memory (ROM), a compact disk, a digital multipurpose disk, an optical disk, a magnetic storage device, a semiconductor memory, a magneto-optical storage device, and the like. . The storage device 430 can store program data 435 and various databases including an advertising database 440, a marketer database 445, a player database 450, and a point-of-sale (POS) terminal database 455. The program data can include instructions that can direct the processor 425 to operate, according to various embodiments.

  The promotion database 440 may store data related to the promotion. Such data includes (a) image data (eg, an image of a product to be promoted), (b) video data (eg, a video advertisement), (c) audio data (eg, a jingle associated with product promotion), (d) A) text data (eg, text for display in a promotion), (e) data describing the promotion (eg, the promotion may have tags indicating what products are promoted), (f) ) Data describing the size of the promotion (eg, data describing the number of pixels in each dimension of the image), (g) data describing the execution time of the promotion (eg, 30 seconds), (h) location where the promotion should take place Or data describing the media (eg, the promotion is preferably displayed as a symbol of a simulated slot machine game), (i) the promotion is performed Data describing the number of powers (e.g., the ad is preferably run 100 times), (j) data describing which audience the advertisement should be presented to (e.g., the advertisement is between 40-60 years old) (K) data describing the time at which the promotion should be presented (e.g., the promotion is presented between 11:00 am and 1:00 pm (Preferably), (l) data describing the priority of the promotion (e.g., a higher priority promotion may be presented before or instead of a lower priority promotion), (m) Data describing the sponsor or marketer behind the promotion (eg, Procter and Gamble is the sponsor of the promotion); (n) the price paid by the sponsor or marketer for the presentation of the promotion. Data to be posted (e.g. marketers pay 2 cents per viewer per presentation; marketers pay $ 100 to promote products all day in the game), (o) number of times the promotion has already been presented , Data describing the number of times the promotion must be presented, (q) data describing the number of people who have seen the promotion, and (r) demographics of those who have seen the promotion. Data describing the data, and any other data associated with the promotion.

  Marketer database 445 may store data related to sponsors or marketers. The marketer database includes: (a) the name of the marketer, (b) the advertising budget of the marketer, (c) promotions associated with the marketer, (d) the amount the marketer owes to the casino, (e) the preferred audience of the marketer, (F) data including marketer billing information (e.g., a credit card identifier associated with the marketer, e.g., an address for the marketer), (g) media primarily interested in the marketer (e.g., a symbol, e.g., a bonus round), and the like. It may be stored.

  The player database 450 may store data related to the player. The player database 450 contains (a) the player's name, (b) the player's tracking card number, (c) the player's age, (d) the player's demographic data, and (e) the player's preferences. Product category, (f) the player's preferred advertising category, (g) the player's stay in the casino, (h) the player's past purchasing behavior (e.g., (I) a player's game outcome or outcome (e.g., the player has earned $ 120 today, e.g., the player has lost in the last five outcomes), (j) Data may be stored, including the player's friends, relatives, associates, or other group members.

  The point of sale (POS) terminal database 455 may include data describing various POS terminals. In various embodiments, such a terminal may be associated with a casino. For example, such a POS terminal may manage processes for various retail facilities within a casino. In various embodiments, such terminals may include terminals external to the casino. The POS terminal database 455 includes (a) data describing a location of the POS terminal, (b) data describing a retail facility provided by the POS terminal, and (c) data describing a presentation function of the POS terminal (for example, POS). The terminal may include a display screen and / or speakers that may be used to present images and / or audio related to the promotion) and the like.

  FIG. 5 illustrates a POS terminal 150 according to some embodiments. Inventory database 545 may include data describing the products in the store. The inventory database includes (a) the number of remaining products, (b) the expected shelf life of the product, (c) the expected remaining shelf life of the product, and (d) the expected arrival of new inventory. At this time, (e) data including characteristics of the product (for example, product color, for example, product size) may be included. The pricing database 550 includes (a) the price of the product, (b) the available discount for the product (eg, there is a 25% discount valid for the next two days), (c) the wholesale price of the product, and (d) the product. It may include data related to the price of the product, including the cost to obtain (e.g., the cost of the retailer purchasing the product from a wholesaler or manufacturer), (e) the settlement price of the product, and the like.

  FIG. 6 illustrates a mobile gaming device 600 according to some embodiments. The mobile game device 600 includes a slot machine game. A slot machine game includes three reels. Among the symbols shown on the reel, there are three symbols for displaying advertisements. These symbols (605, 610 and 615) represent the Coca-Cola® corporate logo. By lining up such three symbols, the player may win a prize. Awards may be associated with the product or company indicated by the symbol. For example, the award may be for one year of Coca-Cola® beverage.

1. Promotion Types In various embodiments, a promotion may be presented using a mobile gaming device. Promotions include (a) advertisements (eg, for products or services), (b) announcements (eg, announcements about when a new show begins at a casino, eg, an announcement that a car was rated as the number one in the country). (C) warnings (e.g., warning of approaching bad weather), (d) informational representations (e.g., candidate Jones has just won the election), (e) providing benefits (e.g., offering discounts, e.g. (E.g., the provision of a gift certificate), (f) Provision of a profit exchanged with some activity of the recipient of the provision (for example, provision of a gift certificate in exchange for receiving provision of an answer to a survey question), (g). Request (eg, a request to answer a survey question), (h) unconditionally given profit (eg, unconditionally given cash, eg, unconditionally given business Ticket), and the like (i) a lottery or entry to other chance events (e.g. entry into the lottery for a car of a particular merchant). Promotions may be presented in various forms and in various situations. The promotion may be presented, for example, in audio, video, or text form. Promotions may be presented at various times for other events. For example, the promotion may be presented between games played on the mobile device.

1.1. voice.
The promotion may be presented in audio form. The promotion may include spoken audio. For example, an announcer or narrator may state characteristics of the advertised product. The promotion may include a song. The promotion may include a song of music. The promotion may include a soundtrack (eg, the sound of a motorcycle engine spinning). The promotion may include jingles (eg, jingles that are generally associated with products).

1.2. text.
The promotion may include text. For example, the text may include information, a slogan or subtitles.

1.3. Still image.
The promotion may include a still image. The image may occupy all or part of a display screen (eg, a display screen on a mobile gaming device). The image may display, for example, an actual photograph, an image created by an artist, or an image created by a computer.

1.4. video.
The promotion may include a video. A video may, for example, consist of a series of still images. The video may, for example, occupy the entire display screen or a portion of the display screen. The video may be, for example, a camera work or an animation.

1.5. vibration.
The promotion may include vibration or any guided movement of the mobile gaming device. For example, the mobile gaming device may vibrate in conjunction with an advertisement for a car race, where the vibration may help a player of the mobile gaming device imagine the sound of the automobile.

1.6. Flashing light.
The promotion may include blinking or blinking light. For example, a light emitting diode (LED) on a mobile gaming device may flash to convey the excitement associated with the promotion.

1.7. smell.
The promotion may include a scent. For example, mobile gaming devices may emit small amounts of chemicals to create aroma in conjunction with food advertising.

1.8. Activate to display advertisements on nearby signs or slot machines.
In some embodiments, the promotion may include signals for other displays or devices. The signal instructs such a display or device to participate in the promotion. For example, as part of a promotion, a mobile gaming device may be used for nearby slot machines (e.g., for machines that are in range of hearing, for example, for slot machines that are within line of sight of the mobile gaming device). , May be signaled to cause the slot machine to perform one or more activities related to the promotion. In some embodiments, the mobile gaming device may instruct the slot machine to generate audio output. For example, the mobile gaming device may instruct the slot machine to sound a bell ringing through a speaker that is part of the slot machine. In some embodiments, the mobile gaming device may instruct the slot machine to generate a video output. For example, the mobile gaming device may instruct the slot machine to display a particular video or video clip. In some embodiments, the mobile gaming device may instruct the slot machine to display the image. For example, the mobile gaming device may instruct the slot machine to display an image of a product promoted by the mobile gaming device.

1.8.1. distance.
In various embodiments, a slot machine, another gaming device, a display screen, or any other device may be involved in presenting a promotion to enhance the effectiveness of the promotion. For example, a promotion may be more effective when all five slot machines surrounding a player display the same sound and image than when only a display screen on a mobile gaming device is involved. In some embodiments, the promotion may be particularly effective if the involved slot machines or other devices can influence the player of the mobile gaming device. Thus, particularly useful devices may include devices that are visible or audible to the player. In various embodiments, if a device is within a certain range of the mobile gaming device, the device is instructed to participate in the promotion. For example, if there is a slot machine within 3 meters (10 feet) of the mobile gaming device, the mobile gaming device may instruct the slot machine to participate in the promotion. In various embodiments, (a) the device is within a predetermined distance of the mobile gaming device, (b) the device is within direct line of sight of the mobile gaming device (eg, the mobile gaming device and its (C) when there is a device in the same room as the mobile game device, (d) when there is a device on the same building floor as the mobile game device, (e) when there is no device or equipment in between. If the device is facing at least to some extent towards the gaming device (eg, if the screen of the slot machine is facing the mobile gaming device, the mobile gaming device may request that the slot machine be involved in the promotion. (F) If the mobile game device can detect a signal from the device (for example, if the mobile game device The gaming device may emit a short-range signal that the mobile gaming device can detect), (g) if the device can detect a signal from the mobile gaming device, (h) a signal from the device. (E.g., if the signal power in the detected signal is strong, the device may be considered to be close to the mobile gaming device) if the mobile gaming device receives (J) when the device has a video display function, (k) when the device has an audio output function, and (l) when the device receives a signal from the game device at a certain minimum threshold power level. The mobile gaming device may instruct the device to participate in advertising, such as when having a speaker with minimal output capabilities. In various embodiments, the mobile gaming device may determine whether another device is available for participation in the promotion. Another device is available if (a) such device is not currently involved in a different promotion (e.g., the device does not display graphics as part of a promotion to a different player) (B) if such a device is not currently used for gaming purposes (e.g., a slot machine may be available if it is not currently being played by another player); (C) if such a device is not currently used for other purposes (for example, a plasma display monitor is available if it is not currently broadcasting programming to people passing by). (D) if such a device is functioning (eg, if the device has not encountered a mechanical or electrical problem), (e) if such a device is imminent (F) the device is not restricted from participating in the type of promotion required to be involved (eg, a device performed by a first manufacturer); May be restricted from advertising the products of competing manufacturers). In various embodiments, devices that may be instructed to participate in advertising include slot machines, video poker machines, other gaming devices, display monitors (eg, plasma display screens, such as cathode ray tube (CRT) monitors), billboards. , Projection display, speaker, public address device output, light bulb, lighting equipment, and the like.

  In various embodiments, the device may be in close proximity to several players with mobile gaming devices. For example, the slot machine may be within 3 meters (10 feet) of each of the three players of the mobile gaming device. Such players may, for example, happen to be in the same area by chance. The three mobile gaming devices (belonging to each of the three players) are identical so that devices in close proximity to all three players can simultaneously display promotions that affect all three players. May cooperate to schedule advertisements at the same time. For example, each of the three mobile gaming devices may schedule a cruise vacation advertisement to occur simultaneously. As broadcast audio of the mobile gaming device to three players, a slot machine in the vicinity of all three players may display a video of a cruise ship navigating the blue sea and anchoring on tropical islands.

  In various embodiments, multiple mobile gaming devices may cooperate to schedule the same or similar promotions simultaneously. Devices that can affect players of the mobile gaming device may be commanded or requested to participate in the promotion. The device may be a slot machine, a TV monitor, a billboard, or any other device. Thus, the device may broadcast audio, images, or other information to support the promotion. The device is within a distance of all players of the mobile gaming device, within line of sight of all players of the mobile gaming device, within a listening distance of all players of the mobile gaming device, and / or It may be selected or selected for any other reason. In various embodiments, a device (e.g., a slot machine) participates in promotions presented to a plurality of players, even if the device cannot affect one of the players. May be selected. For example, even if one of the players is unable to see the screen of the slot machine, the slot machine may be selected to engage in a promotion presented to several players.

  In various embodiments, a device may have the potential to participate in more than one promotion at a given time. For example, each of a first player of the mobile gaming device and a second player of the mobile gaming device may be in proximity to the device. Various criteria may be used to determine whether the device participates in a promotion presented to a first player or a second player. The device may be involved in the promotion presented to the first player because (a) if the first player is closer to the device than the second player, (b) If one player has a better view of the device than the second player (e.g., the display screen of the device faces the first player, but the second player may (C) if the first player is deemed more susceptible to promotion than the second player, (d) the first player is If the casino is a better customer than the player (eg, if the first player bet more money in the casino in the past than the second player), (e) the second player (F) the first player is involved in the promotion if he is a better customer of the casino than the first player (G) the product being promoted to the first player rather than the second player being interested in the product to be promoted to the second player, If the first player is more interested in the product to be offered, (h) the second player is in close proximity to another device that may be involved in the promotion to be presented to the second player. And / or if other criteria are met. It is understood that similar criteria can be used to select which promotions a device (eg, a slot machine) is involved in, assuming that there are three or more mobile device players nearby. In some embodiments, if the promotion is presented to the majority (or multiple) players of a mobile gaming device near the device, the device (eg, a slot machine) may also be involved in such a promotion. Good.

1.8.2. Transmission of signal.
The determination of whether it is appropriate for a device (eg, a slot machine) to participate in the promotion of a mobile gaming device may be determined in various ways. In some embodiments, the mobile gaming device may detect the presence of the device (eg, a slot machine). The mobile gaming device may detect the presence of the device by detecting a signal emitted from the device. The signal may be generated by a radio frequency identification (RFID) tag associated with the device. The signal may be an infrared signal or any other signal. In some embodiments, a device (eg, a slot machine) may detect the presence of a mobile gaming device. The device may detect a signal from the mobile gaming device (eg, an RFID tag signature associated with the mobile gaming device, eg, an infrared signal from the mobile gaming device, or any other signal). In various embodiments, a device (eg, a slot machine) may use optical means to detect the presence of a mobile gaming device. For example, the device may include a camera and use an image processing algorithm that recognizes when a player near the gaming device has a mobile gaming device. In various embodiments, the mobile gaming device may include a positioning system (eg, a global positioning system (GPS)). The mobile gaming device may determine based on its location whether it is currently in proximity to the device (eg, a slot machine). For example, a mobile gaming device may access an internal storage map that describes the location of one or more devices. In various embodiments, a mobile gaming device and / or device (eg, a slot machine) may relay any received signals to a central server. For example, a device (eg, a slot machine) may relay signals from a mobile gaming device to a central server. The central server may recognize that the signal has been generated by the mobile gaming device. Accordingly, the central server may recognize that the mobile gaming device may be close to the device (eg, a slot machine). Similarly, a mobile gaming device may relay signals from the device (eg, a slot machine) to a central server. The central server may recognize that such signals originate from the device (eg, a slot machine), thereby recognizing that the mobile device is close to the device (eg, the slot machine). May be. In various embodiments, one or more sensors may detect the presence of a mobile gaming device via signals emitted or transmitted from the mobile gaming device. The sensors may not be associated with a device (eg, a slot machine). The sensors may communicate with a central server. Thus, the central server may detect the presence of the mobile gaming device using the signals detected from the sensors, possibly using triangulation or other location algorithms.

  In various embodiments, once the central server recognizes that the mobile gaming device is in close proximity to the device (eg, a slot machine), the central server engages the device in advertisements that are to be presented by the mobile gaming device. You may be prepared to do so. For example, the central server may instruct the mobile gaming device and device (eg, a slot machine) to simultaneously present the promotion. For example, a mobile gaming device may present the audio and video portions of a promotion, and nearby devices (eg, slot machines) may present a video sequence as part of the promotion. In various embodiments, when the central server recognizes that the mobile gaming device and the device (eg, a slot machine) are in close proximity, the central server may include the device (eg, a device) in a promotion to be presented by the mobile gaming device. Slot machine) may be determined to be appropriate. For example, the central server may take into account the casino's environmental noise level to determine whether the audio broadcast by the device is audible to a player of the mobile gaming device. As another example, the central server may determine whether the device is currently in use, and thus whether the device should be used to present an advertisement in the first place.

  In various embodiments, a device (eg, a slot machine) may be the sole presenter of a promotion. The mobile gaming device may not be involved in presenting the promotion to the player. However, the mobile gaming device may signal the device (eg, a slot machine) to make a presentation. For example, a player with a mobile gaming device may walk near a slot machine. The mobile gaming device may send a signal to cause the slot machine to present a promotion. Accordingly, the slot machine may present video, audio, or other information related to the promotion. On the other hand, mobile gaming devices may continue to allow players to play games without the mobile gaming device participating in the promotion. In various embodiments, two or more devices may be involved in presenting a promotion to a player. The mobile device may not be involved in the presentation. However, the mobile device may signal that the device presents material according to the advertisement.

1.9. A message about where to go to get something. For example, a mobile device may know where you are and, if you are near a jewelry store, tell you what you can get there.
In various embodiments, the promotion may include a message indicating where the product or service may be purchased, used, or experienced. For example, the mobile gaming device may present a text message to the player indicating that there is a jewelry store to the right of the player. For example, the mobile gaming device may present a voice message to the player indicating that a show is taking place nearby. In various embodiments, promotions may be triggered when a player with a mobile gaming device walks near a retail store or other relevant location. The promotion may be related to the location.

2. media.
Where advertisements can be placed. Images or videos related to the promotion may be presented at various locations. Images and videos related to the promotion may be presented on a display screen of the mobile gaming device. Images and videos may be presented on display screens at different locations and under different circumstances. For example, the images may be presented in the foreground or background during or between games. Other outputs related to the promotion may also be presented in various ways.

2.1. symbol.
In various embodiments, an image or video associated with the promotion may be placed on the symbol. In various embodiments, the image or video associated with the promotion may make up the entire symbol. For example, an image of a soda beverage may constitute a symbol. A symbol having such an image or video may function in the game like any other symbol. For example, in a slot machine game, a player may be able to win a prize when three identical symbols are arranged. Images or videos related to the promotion may be cards, game tokens (eg, game tokens traveling around a Monopoly® game board may take the form of luxury car brand images), game characters (eg, Bidders in an auction game may take the form of an animated Chlorox (R) box, a token of value (e.g., when a game player opens a treasure chest, three sparkling Rolex (R)) Watch may appear).

2.2. Background (eg background graphics).
The image or video associated with the promotion may be displayed as background graphics on the display screen of the mobile gaming device. For example, portions of the screen not occupied by graphics associated with the game may be occupied by images or videos associated with the promotion.

2.3. Sign.
Images or videos related to the promotion may be displayed over signs or other landmarks in the virtual world related to the game. For example, a game played on a mobile gaming device may feature a virtual world with a racing car. A car may pass through a billboard in a virtual world. The billboard may include images promoting a product or service.

2.4. A chip surface such as a surface on a game chip.
In various embodiments, an image or video associated with a promotion may be displayed on a game chip. Such game chips may be actual physical game chips (such as those used in casino table games). Such game chips may also include chips used in games played on computer computing devices (eg, mobile gaming devices). For example, a player may participate in a poker game using his mobile gaming device. A game chip that is graphically displayed in a game may include an image associated with the promotion (eg, an image of a product or service).

2.5. card.
In various embodiments, images or videos related to the promotion may be displayed on the card. Such game cards may be actual physical cards (eg, those used in poker or blackjack table games). Such cards may also include cards used in games played on computer computing devices (eg, mobile gaming devices). For example, a player may participate in a poker game using his mobile gaming device. The cards displayed graphically in the game may include images related to the promotion (eg, images of products or services).

2.6. voice.
In various embodiments, the audio output of the mobile gaming device may be used as part of a promotion. The audio output may broadcast a song, jingle, voice, song, story, sound of the product (eg, the sound of a horse stepping on a riding advertisement).

2.7. Promotions are displayed in bonus rounds.
The overall theme of the bonus round may be based on advertising. In various embodiments, images or videos related to the promotion may be displayed in bonus rounds of the game. Bonus rounds may include any game sequence that is not part of the normal flow of the game and that has the opportunity for the player to earn extraordinary amounts of credit. For example, in a Wheel of Fortune (R) game, a bonus round may include the rotation of a simulated rotating disk, where the player is given the opportunity to win a large prize posted on the rotating disk. The promotional image may be displayed in the background of the bonus round scene. The promotional image may also function as a character or game token in a bonus round. For example, the cereal box may be the main character of a bonus round, and the cereal box may move around the game board and settle down in a square where the player wins a prize. In various embodiments, the theme of the bonus round may focus on a particular promotion. For example, a bonus round set at a chocolate factory may be designed to advertise Mars company. In various embodiments, audio associated with a promotion may be broadcast during a bonus round. For example, whenever a player wins more prize money in a bonus round, a buzzing sound of a soft drink bottle opening may be broadcast.

2.8. Pop-up ads.
In various embodiments, a pop-up box or window may be used to display a video or image associated with the promotion. The pop-up box or window may include a separate window that is displayed on a display (eg, a display screen of a mobile gaming device) without instructions from a player. The image or video associated with the promotion may be displayed within a pop-up box or window.

2.9. housing.
In various embodiments, the promotion may be located on a casing, housing, or other hardware component of the mobile gaming device. For example, the housing of the mobile gaming device may be decorated with the colors of a Coca-Cola® can. In various embodiments, the advertisement is on a mobile gaming device accessory (eg, on an iPod leather case, eg, on a BlackBerry® holster, eg, on an iPod dock, or any other accessory). Above).

2.10. Constraints.
Symbols have unique constraints. For example, the symbols consist of graphics. A symbol may only have a fixed pixel size (eg, 20 × 20 pixels). In various embodiments, the particular media or slot for the display of an image or video may have unique constraints. Accordingly, marketers wishing to use such media or slots for presentation of promotions may have to devise images or videos that meet the constraints presented by the media. For example, an image associated with a promotion may replace (or play a role in) a symbol in a reel-type slot game. Since the symbols occupy only a small portion of the area of the display screen, the images or videos associated with the promotion may likewise be constrained to occupy only that small area of the display screen. Symbols may have defined constraints on size. For example, the symbol may occupy an area of 2.32 square centimeters (0.36 square inches), or a 20 × 20 pixel area. Therefore, any image or video that should serve as a symbol must be limited to the defined area limits. In various embodiments, the image or video associated with the promotion is constrained to occupy certain areas. The area may be measured in square inches, dimensions, square millimeters, or any other unit. In various embodiments, a central server, or a party that sells promotional opportunities to marketers, may publish or notify potential marketers of the restrictions imposed on various types of promotions. For example, the central server may list available locations for displayed images or videos, and may list corresponding size limits. For example, the following may be a partial list of media and constraints. That is, (a) the symbol (20 × 20 pixels), (b) the billboard in the bonus round (30 × 50 pixels), (c) the left side of the screen background (70 × 20 pixels), and (d) the topmost part of the screen background (20 × 80 pixels), and so on. In various embodiments, the cost to a marketer displaying an image or video may be based, at least in part, on the display area of the image or video. For example, the cost to an advertiser may be proportional to the image or video display area. In various embodiments, the cost to a marketer for a promotion may depend on other factors (e.g., how long the promotion is presented, when the promotion is presented in the game, how many times the promotion is presented (e.g., when multiple presentations are made). In some cases, the cost of each presentation may be lower), etc.).

  In various embodiments, there may be time constraints imposed on the promotion. For example, a promotion must last only 3 seconds. Thus, any video associated with the promotion may be constrained to last for three seconds. Also, any audio associated with the promotion may be constrained to last for 3 seconds. In various embodiments, the cost to the marketer for presenting the promotion may depend at least in part on the duration of the promotion.

  In various embodiments, the image may be at least a certain size or constrained to occupy at least a certain area. For example, the image may be constrained to be at least 20 × 20 pixels. In this way, the casino server can ensure that free space on the display screen is kept to a minimum. Similarly, the video may be constrained to occupy at least a certain amount of area. In various embodiments, an image or video may be constrained to be exactly a certain size. In various embodiments, audio clips associated with a promotion may be constrained to be exactly a certain duration. In this way, the casino server may ensure that there is no undesired quiet time.

3. The player indicates his preferences in the advertisement.
In various embodiments, a player may influence a promotion presented to him. If the player has input into the promotion presented to him, the player is likely to respond positively to the promotion.

3.1. In games with advertisements on various game elements, the player selects a category, genre, brand, or other item from which the advertisement is selected. This information about the player's advertising preferences may itself be valuable, as the player has just answered the survey question. For example, when the game is about to begin, the launch screen may display three options (eg, three large boxes with descriptive text and graphics) that are selected using the touch screen.
In various embodiments, the player may indicate a type, category, or other limitation regarding the promotion. The promotion may then be presented to the player based on the type or category indicated. Such types or categories may represent player preferences. For example, a player may prefer to view a vacation related commercial, a car related commercial, or a food related commercial. In indicating the category of the promotion, the player may (a) type of product, (b) type of service, (c) price range of the product or service, (d) brand, (e) manufacturer, (f) The form of the promotion (eg, the promotion is a movie trailer; for example, the promotion should last 5 seconds; for example, the promotion may be an informational commercial; for example, the promotion may be a video; for example, the promotion may be audio). ), (G) a particular product (e.g., a player may wish to see a promotion for a particular model and year of Mercedes), (h) a particular cause (e.g., (E.g., may wish to see a product for the benefit of the environment or charity), (i) certain attributes of the product (e.g., a player may wish to see only red clothing) May be shown), (j) Teiler (eg, a player may indicate they want to see a Macy Department Store product), (k) the promotion is for a particular product or service, or just provides information May be indicated.

  In various embodiments, a player may indicate a category of promotion in various ways. The player may indicate the category of promotion when first receiving the mobile gaming device. The player may indicate the category by notifying the casino representative. The casino agent may then program the settings on the mobile gaming device so that the mobile gaming device presents only promotions of the category indicated by the player. The player may also make the display using a mobile gaming device. For example, a player may select a promotion category from a menu, a series of checkboxes, or a text box. Using the text boxes, the player may enter a category of promotion that the player desires or any description of the promotion. For example, a player may enter "show what to do in Kansas during August." In various embodiments, a player may specify a promotion more than once. For example, a player may initially specify a broad category (eg, automobiles). Next, the player may specify a narrower category (eg, "car" or "truck").

  In various embodiments, a player may indicate a category of promotion via the Internet. For example, a player may visit the Internet before visiting a casino. The player may navigate through a series of menus, checkboxes, text boxes, or other input media to specify a category for the promotion. The indicated category of promotion may be stored by the casino server. The casino server may then ensure that the player will only be presented with promotions that fall into a given category during play. In various embodiments, the mobile gaming device may filter the promotions so that only promotions of the category indicated by the player are presented to the player. In various embodiments, promotions of categories related to those selected by the player may be presented to the player.

  In various embodiments, a player may indicate a new category of promotion at some point during a playing session. For example, a player may indicate that he is no longer interested in seeing a jewelry related promotion and instead wishes to see a purse related promotion. The mobile gaming device may include menus or icons that can be accessed during a playing session. The player may access such a menu or icon to indicate a change to the category of the promotion.

  In various embodiments, a player may first view one or more promotions. The player may then indicate whether he or she wants to see more similar promotions or whether he wants to see different types of promotions. A new promotion may be presented to the player based on the player's response. The player may be asked again whether he wants to see a similar or different type of promotion. In this way, the casino server may repeatedly reach categories of promotions that are of interest to the player.

  In various embodiments, a player may indicate a category of promotion. All of the promotions presented to the player may or may not match the indicated category. For example, the casino server does not necessarily have an inventory of promotions presented to the player for categories indicated by the player. In various embodiments, the casino server may determine a promotion that is deemed most closely corresponding to the category indicated by the player (even if such promotion is directly to the category indicated by the player). Even if not applicable). For example, a player may indicate a desire to view promotions related to vacationing in the Bahamas. The casino may not have any promotion on the topic directly. However, the casino may have promotions related to vacationing in the Virgin Islands. Accordingly, the casino may present such a promotion to the player. Casinos may use algorithms to associate related concepts. The algorithm may learn from preferences indicated by the player. For example, if a given player indicates that he wants to be presented with promotions related to Concept A and Concept B, the algorithm may associate Concept A with Concept B. If, in the future, another player indicates that he wants to be presented with promotions related to Concept A, the casino server may present a promotion related to Concept B to the player. As will be appreciated, many algorithms can be used to derive associations between concepts. In various embodiments, such types of algorithms may be used to select promotions to be presented to the player.

  In various embodiments, a player may indicate a category of promotion. By indicating such a category, the player may indicate that he is a potential customer of a merchant who creates promotions that fall into the indicated category. For example, a player may indicate that he wants to watch a promotion for a luxury car. By providing such an indication, the player may indicate that he is a potential buyer of a luxury car. The information that a player is a potential buyer of a luxury car may be of value to a luxury car dealer or manufacturer. Thus, in various embodiments, if a merchant deals with a category of goods or services and the player has a preference to view promotions associated with that category, the casino may provide the merchant with the player's contact information. Is also good. The merchant may then be able to send further promotions to the player. For example, a merchant may be able to send an advertisement to a player's home. In some embodiments, a merchant may pay a casino to have the casino provide the contact information of a player who has indicated an interest in seeing the promotion of that category of merchant product. .

  In some embodiments, a merchant may not be provided with direct contact of a player interested in a promotion that falls within the merchant's business area. Rather, even after the player has left the casino boundary, the casino may forward the promotion from the merchant to the player. For example, a merchant may send a promotional email to a casino, and the casino may forward a promotional email to a player. In this way, the player's contact information may be hidden from the merchant and the privacy of the player may be maintained.

  In various embodiments, a player may indicate a particular category of promotion. The casino may then find a marketer that may be expected to make a promotion that falls into that category. For example, a player may indicate that he wishes to view promotions related to car insurance. Next, the casino may find various car insurance companies. The casino may prompt marketers to advertise to players. In various embodiments, the casino may provide a general description of the player to the marketer. For example, a casino may provide a marketer with a player's age, income level, and / or other demographic characteristics. Information about the player provided to the marketer may assist the marketer in deciding whether to advertise to the player. Based on information about the player, the marketer may determine whether he or she wants to advertise to the player. For example, a marketer may determine whether a player is likely to purchase a marketer's product based on the player's age. The marketer may make a decision as to whether to promote to the player based solely on the fact that the player has shown interest in a particular category of promotion. In various embodiments, a casino may quote a marketer a price to advertise to a particular player. The marketer may accept or reject the offer to promote. In various embodiments, the casino may estimate a range of prices (each price corresponds to a different constraint on the promotion). For example, a first price may be estimated to place symbols on a reel, a second price may be estimated to fill an entire screen with 30 seconds of video, and so on.

  In various embodiments, a casino may require a bid from a marketer to present a promotion to a particular player. The marketer who places the highest bid on a given media or slot may be given the opportunity to present the promotion to the player. In various embodiments, multiple marketers bidding may be provided with an opportunity to promote to a player. Marketers with higher bids may be given preferential slots. For example, a marketer with the highest bid may be given the largest screen area to promote. For example, the marketer with the highest bid may be given the longest time slot to present the promotion.

  In various embodiments, the casino server may include an inventory of promotions available for presentation to a player. The casino server may store rules describing criteria for presenting the promotion (eg, rules provided by the sponsor of the promotion). The promotion may be stored as one or more computer files, including image files, audio files, video files, and the like. In various embodiments, a casino may request a promotion from a marketer. For example, as soon as a casino receives an indication of a category of a promotion from a player, the casino may seek a promotion from a marketer that may wish to present a promotion that falls into the indicated category.

3.2. The sponsor or marketer may notify the player of what results the player will get with the sponsor. "Choose Pepsi (R) to win free spins."
In various embodiments, a player may be notified of benefits that can be received in exchange for agreeing to view the promotion. In various embodiments, a player may be notified of the benefits that can be received in exchange for agreeing to view a category of promotion. In various embodiments, the marketer may be willing to compensate the player for watching or hearing the promotion. Compensation may take many forms. The compensation includes (a) money, (b) game chips or game credits, (c) increased prize odds, (d) higher payouts (eg, jackpots may be increased), (e) reduced bets. Costs (e.g., a player may be given the opportunity to place a bet at $ 5 instead of typically $ 10), (f) free games (e.g., free spins on slot machines, e.g. Games), (g) free opportunities to enter bonus rounds, (h) hints given in the game (eg, in video poker games, players may receive hints), (i) free or discounted Music download, (j) free or discounted software download, (k) free or discounted ringtone download, (l) video, Download nga, movie trailers, animations, sample television dramas, news clips, or other sequences, (l) cashless game tickets, (m) show tickets, (n) movie tickets, (o) complements (Free) points, (p) gift certificate, (q) gift certificate, (r) free meal voucher, (s) free or discounted hotel room stay, and any other benefits It is. The marketer may provide any benefit, directly or indirectly, to the player. In various embodiments, the marketer may provide cash directly to the player in exchange for the player agreeing to view the marketer's promotion. In various embodiments, the marketer may provide compensation to the casino, which may then provide the player with benefits (eg, increased winnings odds). The compensation provided to the casino may be equal to the expected cost for the casino providing benefits to the player.

  In various embodiments, two or more marketers may contribute to the benefits provided to the player. For example, each of the two car manufacturers may contribute a portion of the profit provided to the player for viewing advertisements related to the car.

  In various embodiments, the player may receive a fixed payment from the casino for agreeing to be presented with the promotion. The casino may then sell the marketer an opportunity to present the promotion to the player. The casino may attempt to sell such an opportunity for as much money as it can get. The casino may benefit from the difference between the profit provided to the player and the amount received from the marketer.

  In various embodiments, a player may be presented with a table or other listing of the benefits that they may receive, along with criteria for receiving the benefits. For example, the table may include a first column listing different categories of promotions. The second column of the table may list the benefits that the player will receive in exchange for being presented with such promotions. For example, a row of the table may list "view Pepsi (R) ads" as a category of promotion and "get 10 free spins" as a profit.

4. Trigger for publicity.
Promotions can be provided at different times and under different circumstances. In one situation, a player can participate in playing a game on a mobile gaming device. The promotion is displayed on the screen during the presence of the game (e.g., the promotion is presented as a symbol, for example, the promotion is presented on a screen space adjacent to the screen space displaying the game). On the screen, the game can be presented to the player as an audio broadcast during the game while the game is unresolved. In one situation, the player may not participate in the game play and the promotion may be displayed on the mobile gaming device. Advertisements can be presented continuously, periodically, or sporadically, such as when the mobile gaming device comes to a particular location.

4.1. Broadcast advertising content to others physically close to the player. If the player is in the vicinity of the other person, the volume can be turned up so that the other person hears the advertisement on the device that "now hits free Coca-Cola (R)".
In various embodiments, a promotion can be triggered by the presence of a nearby human. The nearby person is some other person than the player of the mobile gaming device presenting the promotion. For example, the mobile gaming device may broadcast an advertisement if the mobile gaming device detects the presence of a person other than the player. In various embodiments, a mobile gaming device may broadcast a promotion in response to any person, including a player of the mobile gaming device. The mobile gaming device may detect the presence of another person in various ways. The mobile gaming device may include a microphone. The microphone may pick up the audio signal of the environment. The mobile game device may analyze environmental voice signals such as speech voices, breathing voices, footsteps, and the like, and obtain talk-tell human sounds. For example, a mobile gaming device may use special software tuned to a speech signal. The mobile gaming device may recognize the presence of a human by other means. For example, a mobile gaming device may include a thermal or infrared sensor. Mobile gaming devices may use such sensors to pick up thermal signatures of humans. In various embodiments, the mobile gaming device may include a camera. The camera may periodically snap a picture of the surroundings. The mobile gaming device may include image processing software for analyzing the photograph. The image processing software may have a function of recognizing an image accompanying a human. In various embodiments, a mobile gaming device may recognize the presence of a human via a device associated with the human. For example, a mobile game device may recognize a signal from the vicinity of the mobile phone by receiving a signal with an antenna attached to the mobile game device, for example. The mobile phone is presumably carried by a human. Therefore, by recognizing the presence of the mobile phone, the mobile game device can indirectly recognize the presence of a human. In various embodiments, a mobile gaming device may recognize the presence of another mobile gaming device. Presumably, another mobile gaming device is being held or carried by another person. Therefore, by recognizing another mobile game device, the first mobile game device can indirectly recognize the presence of another person.

  In various embodiments, the mobile gaming device may present a promotion in recognition of the presence of another person. Thus, the promotion may have an opportunity to be perceived by not only the player of the mobile gaming device, but also by other persons in proximity to the mobile gaming device. Therefore, the advertising effect can be increased.

  In various embodiments, recognizing the presence of another person, the mobile gaming device may increase the volume at which the promotion is presented. Increasing the volume may allow other people to perceive the promotion.

  In various embodiments, recognizing the presence of another human, the mobile gaming device may increase the brightness of the display. Increasing the brightness of the display may allow other people to more perceive the image on the screen. This image may include an image accompanying the advertisement.

4.2. In brightly lit environments (pools, etc.), increase the amount of light to broadcast.
In various embodiments, a mobile gaming device may increase screen brightness based on ambient light intensity. For example, the mobile game device may increase the brightness of its screen as the intensity of ambient light increases. For example, a mobile gaming device may brighten the screen when the mobile gaming device is outdoors in sunlight, while the mobile gaming device dims the screen when the mobile gaming device is inside a casino. Is also good. In various embodiments, a mobile gaming device may include a light sensor. This sensor may detect the state of the ambient light. Based on the reading from the sensor, the mobile gaming device can either lower or increase the brightness of the screen. In various embodiments, increasing the brightness of the screen allows a mobile gaming device player to more easily perceive promotions and / or other images in the presence of bright light. In various embodiments, reducing the brightness of the screen allows the mobile gaming device to extend battery life. In various embodiments, the mobile gaming device may reduce screen brightness in areas where a bright screen is not required, such as indoors.

4.3. Someone nearby wins. For example, someone in a nearby slot machine wins. Your mobile device says, "I'll come to you, now, if ..."
In various embodiments, a promotion may be presented to a first player of a mobile gaming device based on a game result of a nearby player. The nearby player may be a player at a slot machine, video poker machine, mobile gaming device, or any other gaming device. Nearby players have just won (a) the game, (b) won a big payout (eg, 40 coins or more), (c) won the jackpot, (d) entered a bonus round, ( e) there was a near miss, (f) lost the game, (g) ran out of money, (h) cleared, or participated in any other game event or outcome. Promotions can be presented to a first player based on game events, achievements, or results of nearby players.

  In various embodiments, a promotion may be presented to a first player if a nearby player has a favorable result. If the first player is only going to participate in some activity, the promotion may provide the first player with an opportunity to experience similar results as a nearby player. This activity may include watching advertisements or presentations, driving a car, answering market research, testing or sampling a product or service, providing any information about him or her (eg, demographic information), , Providing a contact about another person (eg, a friend, eg, a member of a family), and the like. Thus, for example, if the first player simply watches a 10-minute promotion on his mobile gaming device and answers the two survey questions associated with the promotion, similar results to those just experienced by nearby players The first player may have the opportunity to experience the result.

  In various embodiments, the mobile gaming device may measure the sex or outcome of nearby players in various ways. The mobile gaming device may send the location to the casino server. The casino server can determine the gaming device that is in proximity to the location of the mobile gaming device. The casino server may measure the result just generated in the game device. The casino server may send an indication of this result to the mobile gaming device.

  If the first player accepts the offer for a mobile gaming device, the mobile gaming device may allow the first player to participate in the activity. For example, the mobile gaming device may present a 10 minute promotion and then present a survey question about the promotion answered by the first player. When the first player is able to participate in the activity, the mobile gaming device may provide the first player with the same results as those achieved by nearby players. For example, if a nearby player wins a payout of 50 credits, the first player may be awarded 50 credits. For example, if a nearby player wins a bonus round, the first player may be given entry to the bonus round.

4.4. If you win the result.
In various embodiments, a promotion may be presented to a player if the player has achieved a winning outcome. When the player receives (a) a positive payout, (b) a payout that is equal to or more than the amount multiplied, (c) a payout exceeding a certain threshold (for example, 10 coins), d) The promotion may be presented to the player when the progress to the bonus round is reached. The time at which a player has won may be the time of a suitable opportunity to present an advertisement to the player, as the player may be in a good atmosphere. Thus, the player may be more likely to accept the promotional message. The player may also inject positive emotions into the subject of the promotion with the outcome of the win. For example, if a particular brand of potato chips is presented shortly after the player has reached the winning result, the player may associate a positive sentiment of winning with the potato chips.

  In various embodiments, a marketer may pay more to present a promotion if the promotion is presented following a winning result. This may be done because players tend to associate positive emotions with promotions that follow a winning result rather than after a non-winning result. Thus, in various embodiments, a marketer may pay a first amount to present a promotion at a first time that does not follow a winning result, and a promotion at a second time following the winning result. May be paid for a second amount that is greater than or equal to the first amount.

4.5. Win big payouts.
In various embodiments, a promotion may be presented to a player if the player wins a large payout. Large payouts can be defined as payouts over X credits, where X can be, for example, 50, 100, 1000, or any number of credit thresholds. In various embodiments, a large payout is defined as a payout in an amount greater than X times the amount wagered, where X is, for example, 50, 100, 1000, or any threshold multiple. Can be.

4.6. Win a certain amount.
In various embodiments, a promotion may be presented to a player if the player wins a total amount. The gross amount may indicate that the total payment over a period of time is a lower wager. The total amount may represent the total payout regardless of the bet amount. For example, a promotion may be presented if a player has won 100 coins net of the bet over the past hour.

4.7. Have near miss.
In various embodiments, a promotion may be presented if a player has a near miss. For example, if a player reaches a royal flush with four cards, if a person reaches four of the five required for the jackpot, or if the person has left the jackpot space on the spinning disk, May be presented to the player. The ad could say, "Oh, I miss you, but you can rent a car for just $ 20 a day with Jim's Car Rental." In some embodiments, the promotion may provide the player with an opportunity to achieve a missed result if the player is performing any activity. For example, if a player approves of spending a day at a simple accommodation facility in a residential area for the elderly, the player may be paid out as if the near missed result had been reached.

4.8. place.
In various embodiments, the promotion may be triggered by the location of the player. In various embodiments, a promotion may be presented to the player when the player is at the first location, but not when the player is at the second location. In various embodiments, a first promotion may be presented to the player if the player is at the first location, and a second promotion may be presented to the player if the player is at the second location. May be presented to the player. In various embodiments, a promotion may be presented to a player when the player's mobile gaming device is at a particular location. The player may be presumed to be at the same location as the mobile gaming device.

4.8.1. Walk near the store.
In various embodiments, a promotion may be triggered when a mobile gaming device is in proximity to a store. The promotion may display an image or video that represents the product in the store. The promotion may present a description of the store item in text. The promotion may describe discounts available within the store. In various embodiments, a promotion may be triggered when a mobile gaming device is near any retailer, such as a store, restaurant, roadside stand, gas station, auto repair shop, and the like. In various embodiments, the proximity is within 100 feet (30 meters), of the same block, within sight, within walking distance, within 1 mile, directly in front of, or It can be defined as any other suitable distance range.

  In various embodiments, a promotion provides a benefit when a player at a mobile gaming device walks to a retailer, purchases a product at a retailer, tries a product at a retailer, or otherwise interacts with a retailer. Can be included. The profits provided include (a) money, (b) game chips or game credits, (c) increased odds of winning, (d) higher payouts (eg, jackpots may be increased), (e) ) Reduced betting costs (e.g., a player may be given the opportunity to make a $ 5 bet, which is typically $ 10); (f) free games (e.g. spinning a slot machine for free, e.g. free video poker games) ), (G) an opportunity for free progression to a bonus round, (h) a hint in a game (for example, a player can receive a hint in a video poker game), and the like. Thus, for example, a player of a mobile gaming device can be offered a free 10 turn game in a slot game when walking to a retailer.

  In various embodiments, a retailer representative, such as a store owner or manager, may be notified when a mobile gaming device approaches a store. The representative of the retailer may have the opportunity to determine the offer to the player in near real time. For example, the representative may determine whether any items in the store are currently overstocked. Thus, the representative can provide the player with special discounts on such items. The representative may also be given information about the player. For example, the representative may receive information about the player's age, race, marital status, gender, and the like. The representative may also receive information about recent results achieved by the player. The representative may use such information in coordinating the promotion to the player. For example, if the player is male, the store owner may offer him a tie discount. If the player is a woman, the store owner may offer her a blouse discount. The mobile gaming device may send information about the player to a nearby store, so that the store representative can know the information about the player. In various embodiments, the mobile gaming device may send a player's identifier, such as the player's name, to a nearby retailer. The retailer may send the player's identifier to the casino server. This allows the retailer to receive further information about the player from the casino server. Information received about the player includes: (a) the last result achieved by the player, (b) the last large result achieved by the player, (c) the total number of players in period X in the past time. (For example, the total win of the player in the past 10 minutes, the past 1 day, the past 1 hour, the past 2 days, etc.), (d) the net or total win of the player in the past time period X, etc. Is mentioned.

  In various embodiments, a retailer may include a retail computer or a retail server. The computer or server can execute an algorithm to determine the promotion to send to the player. The promotion can be determined based on the situation in the store. Promotions can likewise be determined based on information received about the player. For example, a promotion can be determined based on whether a player has recently won a significant amount during gambling. For example, if a player has recently won a large sum, the store may advertise an expensive product to the player. The idea behind the propaganda is that, given the recent fortunes, the atmosphere is that of good consumption by players. The retail server can receive a signal from the mobile gaming device and / or the casino server, which signal describes information about the player. The retail server can use such information to automatically determine promotions for the player. The promotion can be automatically sent to the player's mobile gaming device. Then, the advertisement may appear on the screen of the mobile game device. The promotion may be broadcast using a speaker of the mobile gaming device. In various embodiments, a retail server can determine a promotion for a player. The retail server may indicate the display of the advertisement to the representative of the retailer. The representative may then communicate the promotion to the player. For example, a representative may walk in front of a retail establishment, greet a player, and present a promotion to the player (eg, provide the player with a discount on in-store products).

  In various embodiments, a retailer and / or a casino server can track purchase data from a player. For example, the retailer and / or the casino server may maintain a database. The database includes data describing the amount spent by the player (eg, for a product or service), the type of product purchased by the player (eg, clothing, eg, shoes, eg, jewelry), and the player trying the product or service. Information about the player may be included in association with data describing whether the player has walked in the store, whether the player has shown interest in the item, and the like. Data about the player can include demographic data for the player, including age, race, gender, income, marital status, and the like. The data about the player is also likely to be the most recently reached result, the amount of recent wins, the instrumental music won in the past time period X, the total amount less than or equal to the total amount bet in the past time period X. It may include data about a player's gambling outcome, including payouts, wagers, wagers per game, and the like. Thus, the database may include demographic data information about the player, information about the player's gambling results, and the player's purchase results. The database may include such information for a large number of players. For example, the database may include one record for each player. Each record may include player demographic data, purchase information, and information about gambling achievement.

  In various embodiments, an algorithm may be used to derive a correlation between two types of information, such as a purchase decision and a game result achieved before the purchase decision. For example, an algorithm may be used to determine the correlation between the amount won during a given time period and the amount spent at the retailer after that time period. The output of the algorithm may indicate, for example, that the more a player wins the time before visiting the retail store, the more the player tends to spend at the retail store.

  In general, assuming historical information about a player's game results and purchase decisions, and assuming information about a particular player's recent game performance (or more than the last past game performance), An algorithm can be used to predict the tendency of a person to make a purchase decision. Such algorithms can also be used to predict the tendency of a player to respond to a promotion. For example, a representative of a retail establishment may receive information about an upcoming player. This information may indicate that the player has won the jackpot in the past hour. The retailer may input that information into the prediction algorithm. The algorithm can inform the retailer that the player tends to purchase more expensive items than a normal person. The algorithm may further recommend the item to be provided to the player. The algorithm may have access to a database or other list of store items. The algorithm may have access to a database or list of prices, costs, or other value measures of the store's items. Based on the player's consumption forecast, based on the description of the item and its value, the algorithm may determine which item to provide to the player. The algorithm may output a test description of the item to the store representative. The representative may approach the player and inform them that the item is available and that the player will be offered a special discount on the item. In some embodiments, the algorithm may send the promotion directly to the approaching player's mobile gaming device. For example, the algorithm may send a promotion indicating that a good quality court is available to the player for only $ 700.

  In various embodiments, information recorded for a player may include data describing promotions presented to the player. The data recorded and / or stored may further include data describing the player's response to promotions presented to the player. An algorithm may be used to correlate information about a player's recent game results with the player's response to the promotion. For example, the algorithm states that when a player wins money, the player tends to respond to humorous promotions, and when the player just loses money, the player tends to respond to price-based promotions. You can find something strong. Thus, the algorithm can be used to predict which promotions or types of promotions will best contribute to a player's recent game results.

  In various embodiments, information about a player's game outcome can be received from a player's mobile gaming device to a retail computer. In various embodiments, information about a player's game results can be received from a casino server to a retail computer. In various embodiments, the algorithm used to predict which products a player is likely to purchase may be executed by the casino server. In various embodiments, the algorithms used to predict which products a player tends to purchase may be executed by a retail server. Such an algorithm may be executed by the player's mobile gaming device in various embodiments. In various embodiments, one or more human representatives can work with a prediction algorithm to determine a particular promotion for a player. For example, a prediction algorithm may determine a price range for a product to be offered to a player. Based on this price range, the representative can determine a particular product to offer to the player, given that the representative has knowledge of different pricing for the product. As another example, the prediction algorithm may determine the type of promotion (eg, video, eg, audio, eg, still image, eg, 30 seconds, eg, 5 seconds, offer of discount, etc.). A human, such as a retailer representative, can determine the exact promotion to send to the player. In various embodiments, a human may demonstrate and present a promotion. For example, a representative of a retailer may call a player on a mobile gaming device. The mobile gaming device may function as a mobile phone, for example. A human may speak to a player for a sale. Humans may also present promotions via text. In various embodiments, advertising decisions and presentations may be made by children without any human intervention. For example, a player with a mobile gaming device may approach a retail store while walking down a corridor of a shopping street. The mobile gaming device can detect its own coordinates using an internal positioning system. The mobile gaming device can send the coordinates to the casino server. The casino server can determine, based on the coordinates, that the mobile gaming device is near a particular retail store. The casino server may have previously received information about the game result of the player via a signal from the mobile gaming device. This allows the casino server to use information about the player's recent game results along with information about the product at the retail store to derive promotions to the player. The casino server can send such information to the player. In some embodiments, the casino server may send the promotion to a retail store. The retailer may then relay this information to the player's mobile gaming device. As will be appreciated, information about the player, such as information about the results achieved by the player, may be received at various locations, such as a retail store or a casino server. Similarly, as will be appreciated, promotions can be determined at various locations, including a casino server, a mobile gaming device, or any retail store. Promotions can be transmitted to the player's mobile gaming device from various locations, such as a retail store or a casino server. In various embodiments, the mobile gaming device may initially store information about the retail store. For example, a mobile gaming device may be able to store promotions available from retail stores. The mobile gaming device may determine which of the initially stored advertisements should actually be presented to the player based on the game results of the player at the mobile gaming device. The mobile game device may use a prediction algorithm when presenting this.

  In various embodiments, information about a player's purchase week may be shared between retail establishments. For example, a large database may be constructed from information gathered at various retail facilities. The database may include records for various players that one player made a purchase at a first retail establishment and one player made a purchase at a second retail establishment. When the sample size of such a database, as opposed to a database with customers of a single retail establishment, allows a better prediction algorithm to be found for player purchase decisions There is.

Viewpoints for deciding to provide to retail facilities.
In various embodiments, a casino server may determine one or more outcomes for a player of a mobile gaming device. The casino server can send the result to the mobile gaming device. The mobile gaming device can present the result to the player.

  The casino server can track the location of the mobile gaming device. The casino server can determine when the mobile gaming device is close to the retail facility.

  The casino server can receive data from the retail facility. For example, a POS terminal at a retail facility can indicate the inventory level of various products and can send this inventory level to a casino server. Retail facilities communicate other data, such as product value, product wholesale costs, expected new product supply dates, historical demand for products, customer traffic at retail outlets, and any other ancillary data. Can be.

  The casino server may use the data received from the retailer to determine the promotion on behalf of the retail facility. For example, if a retailer has an excess of a product, the casino server may determine a promotion to offer that product at a discount.

  Based on the results generated for the player of the mobile gaming device, the casino server may determine the promotion of the mobile gaming device to the player. The casino server may determine a first promotion when a first result occurs and a second promotion when a second result occurs. For example, if the outcome that occurs is a winning outcome, the casino server may determine a promotion to advertise the expensive product. If the outcome that occurs is a losing outcome, the casino server may determine a promotion that offers a discount to the player.

  The casino server may determine whether the player of the mobile gaming device is based on the fact that the player is within a certain distance of the retail establishment or based on the fact that the player is within a certain geographic area, region, or region. May be determined. For example, the casino server may send a promotion for presentation to the player's mobile gaming device only if the player is within 15 meters (50 feet) of the recommended retail facility.

  The casino server can then determine the outcome that occurred for the player of the mobile gaming device. The casino server can receive data from the retail facility. The casino server can determine the distance between the mobile gaming device and the retail facility. Based on these factors, the casino server can determine a promotion that promotes the retail facility to the player. The casino server can present the promotion to the player via the player's mobile gaming device. For example, a casino server can transmit data to a mobile gaming device, such data describing or encoding a promotion. The mobile gaming device can then present the promotion to the player.

  In various embodiments, the retail establishment may receive an indication that the mobile gaming device is proximate to the retail establishment. This indication may be via direct communication from the mobile gaming device or via communication from a casino server (e.g., the casino server determines that the mobile gaming device is proximate to the retail establishment, and May be communicated to a retail facility) or may be received. The retail establishment may decide to advertise the mobile gaming device to the player. Retail facilities can determine such promotions based on various data, such as inventory levels, supply dates for future new products, wholesale costs, and the ability to return unsold items. The retail facility may also receive an indication of the results achieved by the player of the mobile gaming device. The retail facility may receive any information about the player's results, including a recent win indication, a total win indication, a net win indication, and the like. The retail facility can determine the advertisement to be presented to the player based on the results received by the player. The retail establishment can determine the promotion to present to the player based on the player's optional historical results. Retail establishments can make promotions based on both the historical results of the player and the fact that the player is in the proximity of the retailer. For example, if a player is close to a retail facility and the player wins a large payout, the retail facility may determine a promotion that highlights the luxury items of the retail facility. Retail establishments can send promotions to mobile gaming devices. Retail facilities can send promotions to the casino server. The casino server can then send the promotion to the mobile gaming device.

  In various embodiments, a mobile gaming device may receive information from a retail establishment. This information may include inventory levels, current customer traffic levels, historical customer traffic levels, or any other ancillary information. The mobile gaming device may determine whether it is near a retail facility. If the mobile gaming device is in the vicinity of the retail establishment, the mobile gaming device may determine an advertisement to be presented to the player, an advertisement functioning as a product advertisement, or a service of the retail establishment. Promotions can be determined based on information provided by the retail establishment. Information provided by the retail establishment may be transmitted directly from the retail establishment to the mobile gaming device. The information provided by the retail establishment may be transmitted first to the casino server and then to the mobile gaming device. In various embodiments, the retail establishment can determine whether the mobile gaming device is near the retail establishment. The retail establishment may then notify the mobile gaming device, either directly or through a casino server. In various embodiments, a casino server can determine whether a mobile gaming device is near a retail establishment. The casino server can notify the mobile gaming device if it is near a retail establishment.

4.8.1.1. Use the mobile gaming device as an automatic custom adjusted coupon. Coupons tailored to individuals.
In various embodiments, the mobile gaming device may store coupons, gift certificates, or other tokens that award value or discounts. Coupons may be transmitted to the mobile gaming device at various times. In various embodiments, a player may obtain coupons, gift certificates, or other benefits during a game play. For example, if a player aligns three "Macy's Shop" symbols on a slot machine, the player may obtain a $ 100 gift certificate for Macy's Shop. In various embodiments, the coupon, gift certificate, or other value token may be stored in electronic form on the mobile gaming device. In order to use the coupon, gift certificate, and the like at the retail facility, the player may bring his or her mobile gaming device to the retail facility. The mobile gaming device can communicate information about the coupon, gift certificate, or other token to a computer at the retail establishment. This communication can occur in various ways. For example, a mobile gaming device may communicate to a retail establishment computer a series of bits that uniquely identify a particular certificate, coupon, or the like. In various embodiments, the mobile gaming device may display a barcode identifying a coupon, gift certificate, or other value token on a display screen. The barcode displayed on the display screen of the mobile gaming device may be scanned to a retail facility using, for example, a normal barcode scanner. In this manner, the player can carry a coupon or gift certificate around on his mobile gaming device. The player can redeem these from his mobile gaming device at the retail facility.

4.8.2. Proximity to another mobile device.
In various embodiments, presentation of a promotion on a first mobile gaming device may be triggered by proximity to a second mobile gaming device. When the second mobile gaming device is nearby, a promotion on the first mobile gaming device may catch or hear the player of the second mobile gaming device.

4.9. time.
In various embodiments, time may serve to trigger a promotion. For example, a promotion may be triggered at certain times of the day, at certain dates, or at certain years. As another example, time from an event may serve as a trigger. For example, a promotion may be triggered 5 minutes after the last time the promotion was presented.

4.9.1. A certain amount of time has passed since the last promotion.
In various embodiments, a promotion may be triggered when a certain amount of time has elapsed since a previous promotion. The previous advertisement may be any advertisement. For example, the current promotion may be triggered for presentation one minute after the last promotion has been presented on the mobile gaming device. The previous advertisement may be of the same type or category. For example, a toothpaste promotion may be triggered 30 minutes after the last promotion of toothpaste. However, the same promotion may be triggered only one minute after the last unrelated promotion. By creating longer time intervals between the same type of promotion, the fatigue of the player can be reduced. In various embodiments, maintaining a certain minimum time gap between the presentation of any promotions may reduce the annoying impression on the player. In various embodiments, allowing a certain maximum time gap between presentations of any promotion may increase the presence of the player in the promotion, and thus increase revenue to casinos and marketers. .

4.9.2.1 Some time of day. For example, advertise food during lunch time.
In various embodiments, presentation of a promotion may be triggered by the time of day. Typically, products purchased during a particular time of day may be advertised during that time of day. A breakfast promotion may be triggered early in the day, such as at 7:00 am. Lunch promotion may be triggered at 11:45. The evening show promotion may be triggered at 6:00 pm. The promotion may be triggered based on the business hours of the merchant. For example, the promotion of a merchant's product may trigger the presentation at a time when the litigant is open.

4.9.3. Environmental conditions (eg, temperature).
In various embodiments, a promotion may be triggered based on environmental conditions. The promotion may be triggered based on temperature. If the temperature exceeds 32.2 ° C. (90 ° F.), for example, a soft drink promotion may be triggered. The mobile gaming device may include a temperature sensor. Readings from temperature sensors may be used to trigger advertising. In various embodiments, the mobile gaming device may include other sensors to detect or determine environmental conditions. The mobile gaming device may include a humidity sensor for detecting environmental humidity or rain conditions. The mobile gaming device may include an optical sensor to detect luminosity, cloudiness, etc. of the environment. The mobile gaming device may include a microphone to detect environmental noise conditions. In various embodiments, certain types of promotions may be presented depending on environmental conditions. For example, when the environmental noise level is high, a mainly visual advertisement may be triggered and presented. If the environmental noise level is low, an advertisement including a sound component may be presented. Thus, in various embodiments, a mobile gaming device, casino server, or another entity can determine an ambient noise level near the mobile gaming device. An advertisement can be selected and presented based on the environmental noise level. The selection process may consider whether the promotion has audio components. In various embodiments, the light level of the environment may be used to determine what type of promotion to present. If the luminosity level of the environment is high, a promotion with more audio components may be presented. For example, in a bright sunlight environment, mobile gaming devices may be more prone to present promotions with louder audio components. In dimly lit environments, mobile gaming devices may be more prone to present promotions with more visual components.

  In various embodiments, rules, conventions, standards, and other conditions may determine which promotions may be used. For example, the mobile gaming device may be in a theater where a show is ongoing. In such an environment, a promotion with an audible activity component may be annoying to spectators in the surrounding theaters. Thus, the mobile gaming device may determine a promotion with little or no audio components. It should be understood that selecting a promotion that has no audio components includes selecting a promotion that has audio components and suppressing the audio components. For example, if the mobile gaming device determines that an advertisement with no audio component should be presented, the mobile gaming device selects an advertisement that previously had an audio component and Components can be muted. Further, it should be understood that selecting a promotion without a visual component includes selecting a promotion with a visual component and suppressing the visual component.

  In various embodiments, the mobile gaming device can receive a signal from the casino server describing rules, customs, standards, etc., to the mobile gaming device. Based on such signals, the mobile gaming device can determine which particular promotion is appropriate for presentation. In various embodiments, based on the location of the mobile gaming device, the casino server can direct the mobile gaming device directly as to whether certain promotions may be presented. For example, the casino server can send an instruction to the mobile gaming device to explicitly prohibit the presentation of a particular promotion or to explicitly instruct the mobile gaming device to present a particular promotion.

  In various embodiments, the casino server can send promotions that are appropriate for presentation to the mobile gaming device based on conditions near the mobile gaming device. For example, a casino server can receive location information from a mobile gaming device. The casino server can then determine what the appropriate promotion is based on the location of the mobile gaming device. For example, if the mobile gaming device is in a meeting room during the meeting time, the casino server may determine that the audio component is inappropriate. Accordingly, the casino server may send only promotions with video components to the mobile gaming device.

  In various embodiments, an umbrella promotion may be indicated if the environmental conditions include rainfall. If the environmental conditions include rainfall, the promotion of indoor activities (eg, shows) may be triggered. In various embodiments, advertising may be suppressed based on environmental conditions. For example, when the environmental condition includes rainfall, the promotion of the outdoor tour may be suppressed.

  In various embodiments, environmental conditions around a mobile gaming device may be detected by the mobile gaming device. In various embodiments, the environmental conditions may be detected by some other entity, such as a weather service. The mobile gaming device may receive signals about environmental conditions from a weather service or the like, or from another entity such as a casino server. The mobile gaming device can then use such information in determining which promotion to present. In various embodiments, the mobile gaming device may simply be instructed as to which promotion to present. The decision as to which advertisement to present may be made by some other entity, such as a casino server. The casino server can now use the information about the environmental conditions in determining which promotion to present.

4.9.4. Based on the player's own interests.
In various embodiments, the interest of a player of a mobile gaming device may serve to trigger which promotion is presented to the mobile gaming device. For example, if a player is interested in a car, a promotion related to the car may be presented. For example, if a player is interested in sports, a promotion for a sports ticket, fantasy sports league, or sports memorabilia may be presented. In various embodiments, a player's interest may be estimated in various ways. The player may be asked questions about his interests. The player may ask questions about his interests when first checking the mobile gaming device first, when first starting a game play on the mobile gaming device, during the course of a gaming session, or at any other time. You may receive. A player's interest may be inferred from the player's behavior. For example, suppose an advertisement is shown to a player. If the player responds to the advertisement, for example, by touching the display screen in the area indicated as "Touch here for more information about this product," One can infer that one is interested in a product related to a certain product. A player's interest may also be estimated by other means. For example, a player may make a purchase at a retailer. The retailer may transfer the player's name to the casino server and may optionally include an indication of the product purchased by the player along with the player's name. The casino server may then infer that the player is interested in products similar to those purchased at the retailer.

4.9.5. You are between games.
In various embodiments, a trigger for a promotion may be the end of a game on a mobile gaming device. For example, a particular promotion may most likely occur only between games. For example, a promotion may require the entire display screen area of a mobile gaming device. For example, a promotion may require the full attention of the player. In various embodiments, a promotion can be presented if a game has ended and a new game has not started within a predetermined time period. For example, if the player has completed the game and has not started a new game within 5 seconds, the mobile gaming device may trigger the presentation of a new promotion. Players may be more open to promotions if they are not currently participating in the game.

4.10. Poor quality connection. For example, display an advertisement when it cannot connect to the server.
In various embodiments, a promotion may be presented if there is any disruption in communication or connection between the mobile gaming device and the casino server. In various embodiments, the mobile gaming device may need to maintain communication while the casino server allows players to participate in gaming activities. For example, a casino server may need to continually authenticate that a mobile gaming device is on a casino premises in order for a player of the mobile gaming device to participate in gaming activities. Therefore, if communication is interrupted, the mobile gaming device may prevent a player from being able to play a game. Thus, a disruption in communication may be a good opportunity for presenting an advertisement because the player may not be able to play the game.

4.11. Battery life remaining.
In various embodiments, the amount of battery life remaining in a mobile gaming device can affect whether a promotion is presented. In various embodiments, the amount of battery life remaining in a mobile gaming device may affect which promotion is presented. In various embodiments, the amount of battery life remaining in a mobile gaming device may affect the manner in which a promotion is presented. Presentation of the advertisement requires battery power. For example, a sound accompanying an advertisement may require a power supply for the speaker of the mobile gaming device to generate a sound output. As another example, presentation of a promotion between games may require power to illuminate the display screen. As another example, in various embodiments, presenting a promotion may require first downloading the promotion from a casino server. As an example, a casino server may send image and audio files to be played as part of a promotion to a mobile gaming device. The download process may require wireless communication, which may use up the battery power of the mobile gaming device. In situations where the remaining battery power is low, saving this battery power may allow the player to play additional games on the mobile gaming device before the battery runs out. As a result, additional income to the casino can be obtained, and the frustration of the player can be reduced. Thus, in various embodiments, the promotion may be suppressed when the power remaining in the battery falls below a certain threshold. In various embodiments, when the remaining power in a battery is below a certain threshold, a promotion that requires less battery power may be more suitable for presentation than a promotion that requires more battery power for presentation. . If the priorities of the two promotions are equal, the mobile gaming device may not tend to present the more power-hungry with less battery life remaining. In various embodiments, based on the battery power remaining in the battery of the mobile gaming device, the mobile gaming device may change the manner in which the advertisement is presented. In various embodiments, the image associated with the promotion can be darkened when the battery power is low. In various embodiments, when the battery power is low, the audio accompanying the advertisement may be played at a low volume or not at all. In various embodiments, promotions can be interrupted or compressed when battery power is low. For example, a 5 second version of a video advertisement may be played, rather than a full 15 second version. In various embodiments, the remaining battery life, the remaining battery power, the remaining battery power, etc. are determined in determining whether to show the promotion, whether to show more than one promotion, and the manner in which the declaration is presented. Energy and other measured quantities may be used. In various embodiments, if the battery life falls below a certain threshold, then advertisements stored locally on the mobile gaming device are preferred over advertisements that must be newly downloaded from the casino server or some other device. It may be. In this way, the power costs associated with downloading the advertisement may be saved.

4.12. The amount of the balance.
In various embodiments, the amount of money remaining in a player may affect what promotions are presented. The amount of money remaining in a player may also affect whether a promotion is presented. In various embodiments, if the player has a relatively small balance, promotions may be presented to the player that provide financial benefits or gambling opportunity discounts. For example, if the player has less than $ 5 left, provide 5 free reel spins if the player agrees to be emailed an information packet about the new post-retirement savings instrument. May be presented to the player. In various embodiments, if the player leaves a relatively large amount of money (eg, $ 500 or more), a promotion advertising the relatively expensive product or service, such as a car or jewelry, may be provided to the player. May be presented.

4.13. Alerts and Messaging In various embodiments, alerts or messages may be sent to a player at a mobile gaming device. In various embodiments, the same alert or message may be sent to multiple different players of a mobile gaming device. If many players use mobile gaming devices, those mobile gaming devices can serve as an effective mass communication medium for messages, such as messages to communicate to casino customers. Various situations can trigger alerts or messages. If the alert is accompanied by an audio, when the alert is sent to a plurality of mobile gaming devices in the casino, the audio may add emphasis and interest to the occurrence of the alert by the mobile gaming device making a simultaneous sound around the casino. (Eg, one of the players has won a large jackpot).

4.13.1. When someone wins progressive, the mobile devices of all players vibrate and / or ring. Messages can also be displayed on mobile devices.
In various embodiments, a first player of a mobile gaming device can be alerted when a second player wins a significant payout. Outstanding payouts include jackpots, first prizes, prizes in excess of amount X (eg, $ 1000 or more), and the like. In various embodiments, the alert may take the form of a sound, a mobile gaming device vibration, a flashing light, or the like. The warning may include the name of the second player, the amount won by the second player, the game in which the second player was playing at the time of the win, the home state of the second player, or any Other information may be displayed. The alert or message may take the form of a text message, a voice message, or any other type of message.

4.13.2. Alerts can be generated in response to other events, such as a daily bonus, someone won more than $ 100 on a slot machine, or any other significant event, or any other event.
In various embodiments, one or more players may be alerted when a prize draw is about to occur. For example, when a lottery of keno occurs, a warning may be notified to one or more players. In various embodiments, one or more players may be alerted when a lottery is in the process of occurring. The alert may notify the player of the partial result. For example, a warning may be transmitted from a casino server to a mobile gaming device. The warning may detail one or more numbers drawn randomly in the Kino game. What is included in the warning may not be less than all the numbers to be randomly selected for the game of Kino. This allows the player watching the warning to track the Keno game during its progress. In various embodiments, the alert may notify one or more players that a lottery, chance event, contest, or other event is about to occur, is in the process of occurring, or has occurred. For example, a casino can make a general promotion that three players visiting the casino per day can get a car in a daily lottery. This lottery may occur every day at a specific time such as 4:00 pm. Therefore, the casino can send a warning to one or more players prior to the lottery time. The warning can help the player to have the expected mood for the lottery and the intentional effect of promoting the casino to the lottery. The casino may send a warning during the occurrence of the lottery. The casino may send a warning after the lottery has occurred. The warning may include, for example, the name of a randomly selected winner. The alert may include an image and a description of the winning people. In various embodiments, any alerts regarding the winner of a prize, lottery, contest, or other event may include information about the winner, such as a photo, current location, and the like.

4.13.3. The settings (which events trigger an alert) can be configurable by the user.
In various embodiments, a player may indicate a situation in which he wants to receive an alert. In various embodiments, a player may indicate a trigger for an alert. The player can issue such an instruction at various times. For example, when a player first checks a mobile device, the player can give an indication of what type of alert he or she wants to receive. The player may give an instruction while playing a game. For example, a player can access menus on the display screen of his mobile gaming device. The menu allows the player to configure what alerts he wants to receive. The menu may list categories of alerts. For example, one of the alert categories may be an alert that someone has won the jackpot. Another category of alert may be an alert sent when the jackpot reaches a certain level. Another category of warning may be a warning sent when a lottery or other event occurrence is set. The player may select a category of alert by, for example, a checkbox or a selectable menu item. The player may also configure a numerical level for the prize before the alert is sent. For example, a player may specify that he wishes to receive an alert only when a payout in excess of $ 1000 has been made in the casino. In various embodiments, a player can configure alerts on the Internet. For example, a player may visit a web page of a casino server. In this web page, the player can decide what kind of alert he wants to receive. The player can follow the menu, check boxes, enter text, or otherwise indicate the type of alert that he or she is interested in receiving. Once the player has thoroughly checked the mobile gaming device or otherwise obtained the mobile gaming device, the player's alert selection may be communicated to the mobile gaming device. Accordingly, the mobile gaming device can display only a warning that the player has shown interest.

  In various embodiments, a player can receive an alert. The player can then indicate whether he wants to continue to receive alerts of the same type or category. For example, a warning may be presented to a player in a pop-up window. The player may check the box in this pop-up window, indicating that he no longer wants to receive the type of alert just received.

4.13.4. Alerts after certain events may not be disabled by the player (eg, the player cannot change the fact that a progressive win will warn him).
In various embodiments, the player has the option to suppress certain alerts. For example, a player may indicate that he does not want to see a warning about keno's lottery. Therefore, the mobile game device of the player can stop presenting a warning about the keno random determination to the player. In various embodiments, the player does not have the option to suppress the alert. For example, a warning may be presented to a player's mobile gaming device even though the player does not want to receive the warning, even if the player has indicated that he does not want to receive the warning. Good. In various embodiments, the player has to react in some way to the promotion, thereby preventing him from ignoring warnings or other promotions. For example, when a promotion is presented to a player, the player is required to press a button, touch an area of the screen, answer a question about the promotion, or otherwise respond to the promotion. You may. If the player does not respond, the player may be deterred from playing more games on his mobile gaming device. For example, an image associated with the promotion may occupy the screen of the mobile gaming device until the player responds to the promotion. Only after that, the advertisement may disappear and the player may be able to view the image accompanying the game.

4.13.5. Warning when friends or family members or group members get good results.
In various embodiments, a player can receive an alert or message when one of a group of people has reached a particular outcome. Groups of people include those who have some relationship with the player. For example, a group of people may include friends, family, work colleagues, members of the same club, members of the same religious corporation, classmates, social club associates, and the like. The player may indicate to the casino server who is in his group. For example, upon first checking a mobile gaming device from a casino, the player can provide the names of his fellow group members. In various embodiments, when a member of a group indicates the name or identifier of another group member, two or more members of the group (eg, everyone in the group) may receive a message associated with the other group member. Alternatively, a warning can be received. For example, when one group member receives a high payout result, all other group members can receive a warning. In various embodiments, an alert can be sent to a player when a group member not using a mobile gaming device has reached a significant or noteworthy outcome. For example, if a fellow group member wins a payout of $ 1000 on a fixed slot machine, the player may receive a warning that "a friend has now won $ 1000!"

  4.13.6. Book a poker table. Receive alerts for poker tables. Buffet line reservation. Taxi reservation.

4.13.6.1 Table In various embodiments, a player may use a mobile gaming device to spot book a gaming table. Game tables include poker tables, jackpot tables, or other tables. To spot the table, the player can communicate with the casino server. For example, a player may use a mobile gaming device to access a casino server scheduling system. The scheduling system may include a web page interface, or other type of interface. The schedule system may list the game tables in the casino. For example, the schedule system may list a set of poker tables, each poker table listing the game and bet limit at that table. The scheduling system may also list the name, initials, or other identifier of the player waiting for the game at the table. When visiting the scheduling system, a player may add his name to one or more player lists waiting for games at that table. For example, a player may add his name to a list of players waiting for a Texas Hold'em (eg, 2-4 Texas Hold'em) game play with $ 2 and $ 4 betting conditions. . Once a player's name has been added to the list of players waiting for a game, either all players in the list preceding him have been seated or have declined to participate in the game. At that point, the player may have the right to sit on the game. For example, when a game (e.g., a blackjack game, e.g., a poker game) becomes available, the player at the top of the list of players waiting to play the game is provided with a seat in the game. it can. The player at the top of the list is then removed from the list, before which the second player is now at the top of the list.

  In various embodiments, a player can use a mobile gaming device to access a scheduling system for a game. The scheduling system allows a player to reserve a queue for table games, slot machine games, or any other games. The scheduling system allows a player to spot book a queue for vacancies or any other event or activity with limited availability.

  In various embodiments, a player can view available games or tables in a casino using a mobile gaming device. For example, a game table may be visually indicated by a casino map, and may include any tables that have room for players. If there is currently a vacancy, the player can reserve the vacancy for himself using his mobile gaming device. For example, a player may touch an area on a schematic diagram of a casino floor. The region may represent a poker table. When touching the area, the mobile gaming device may ask the player whether to make a spot reservation for the table. The player can indicate consent by touching a button on the screen of his or her mobile game device, such as by touching a button labeled “Yes”. The mobile gaming device may notify the player of any time restrictions associated with the spot reservation claim. For example, the mobile gaming device may notify the player that the player has ten minutes for the spot reservation, after which the spot reservation will be given to someone else. In various embodiments, when a player makes a spot reservation for a gaming table, the player may indicate the amount that he or she wants to spend at the gaming table. The player may indicate the amount that he or she wants to first convert to a game chip before starting the game at the game table. The player may indicate the amount of game chips that the player wants to start playing at the game table. After the player indicates the amount of game chips he wants to start, the casino representative may arrange for chips to be placed on the game table while waiting for the player to arrive. Thus, when the player arrives at the game table, the chips can already be counted for the player.

  In various embodiments, a player may desire to reserve a seat at a gaming table. However, the game table may be currently full. Thus, the player may interact with the scheduling system in order to place himself in the table queue. In various embodiments, a casino (eg, a casino server) can indicate to a player an approximate amount of time before a game table is vacant for the player. For example, the casino server can send an estimate to the player's mobile gaming device that the waiting time will be one hour. The waiting time can then be displayed to the player on the screen of the player's mobile gaming device. The casino server can use various algorithms to estimate the waiting time. The casino server may have historical data indicating the rate at which spot reservations occur for certain types of games, certain betting conditions, certain times of the day, and the like. Using such data, and using data about the number of people preceding the player for the table, the casino server can estimate the time until the player sits at the table. For example, the approximate time it takes a player to sit at a table is equal to the average time it takes for one seat to be vacant, plus the number of leading players in the seat queue plus one. It can be.

  In various embodiments, the casino may inform the player of any gaming tables that may be vacant in the future. For example, the casino may inform the player that a new poker table will be free within half an hour. Thus, the player can put himself on the waiting list for the new table.

  In various embodiments, a player can play a game on a mobile gaming device. The mobile gaming device or another device may then provide the player with an opportunity to play the same game at the fixed gaming device and / or the physical gaming table. For example, if a player plays a game on a mobile gaming device for a period of time, it is assumed that the player may be interested in playing the same game on a fixed gaming device and / or on a physical gaming table. May be done. In various embodiments, a player can play a poker game on a mobile gaming device. For example, a player can play a game of Texas Hold'em®. At that time, the mobile gaming device sends a message asking if the player wants to sit at a poker table playing a poker game with a live dealer, physical cards, and a live opponent. Can be displayed. The player can show his interest. An indication of the player's interest can be sent to the casino server. The casino server can then send, for example, an instruction to the casino representative to spot reserve a table for the player. In various embodiments, a player can participate in a slot machine game on a mobile gaming device, for example, a player can play a game in which reels of a slot machine are simulated on a screen of the mobile gaming device. At that time, the player can be offered to play the same game on a fixed slot machine. The player can accept this proposal. Thereafter, a slot machine may be reserved for the player. In various embodiments, when a player plays a particular type of game on a mobile gaming device, when there is a spot or space available for a similar game on a fixed gaming device or game table, this spot or space Can be provided to the player of the mobile game device.

4.13.7. A spot is won at a poker table or a blackjack table during a game.
In various embodiments, a player waiting for a spot at a gaming table, game, or some other activity must play continuously to maintain his spot in the queue. Ongoing gaming may be defined separately in various embodiments. For example, continuous gaming may mean that a player must play a game at least every 30 seconds. As another example, continuous play may mean that a player must spend at least $ 3 per minute. In various embodiments, a player who does not maintain continuous play may retreat in the queue. For example, for each two-minute gap in the player's game, the player may retreat one location in the queue. If the player is the fifth in the queue of spots on the game table, this player may retreat to the sixth in the queue of spots on the game table.

  In various embodiments, a player can obtain a queue location during a game play. For example, a player can play a game on a mobile gaming device. The player can get the result of advancing the queue of spots in the game table by one. The player may retreat from the queue based on certain outcomes. For example, a player waiting for a spot on a gaming table may reach a result of "retreat" when playing another game on his mobile gaming device. Thus, the place in the player's queue may be retreated. In some embodiments, players may compete for spots when spots become available. For example, there may be a case where five players are waiting at one spot on the poker table. Once the spot on the table is free, each of the waiting players may play the game on each of his or her mobile gaming devices. The player with the highest performance in the game can get an empty spot on the game table. For example, the player who has won the highest price in the game can get a spot on the game table.

4.13.8. Gaming activities as registration for any contest or lottery.
In various embodiments, a gaming game may entitle a player to register for a contest or lottery. For example, for each game played on the mobile game device, the player can receive registration for raffle lottery of a new car. This car can be used as a raffle lottery prize for a player who has played a mobile game device in a sponsor casino. In various embodiments, a player must meet a minimum threshold for playing before receiving registration for a contest or lottery. For example, a player must play at least 100 games to receive registration. For example, a player must bet at least $ 250 to receive registration. In various embodiments, a player may receive a number of registrations for contests or lotteries that are proportional to the amount the player has placed. For example, a player can receive registration for a ticket lottery in a show, but the number of registrations is proportional to the amount bet by the player. In various embodiments, a game on a mobile gaming device can present a player with registration to a state-owned lottery, an interstate lottery, a national lottery, and the like. In various embodiments, playing a mobile gaming device can present a player with a contest or lottery registration in addition to the game played on the mobile gaming device. In various embodiments, playing a mobile gaming device can present a player with a contest or lottery registration that is independent of the game played on the mobile gaming device.

4.13.9. Play poker against other people waiting for spots on the actual table.
In various embodiments, a player can use a mobile gaming device to mimic the playing of a table game. In various embodiments, a player with a mobile gaming device can mimic the playing of a table game with or against other players with mobile gaming devices. For example, several players with mobile gaming devices can compete with each other in a poker game. As another example, several players with mobile gaming devices may play a blackjack game using a common dealer and a common card deck, for example, if they are just at a physical blackjack table. You can participate. In various embodiments, a player may seek a seat at a table or game. For example, a player may request a seat in a poker game. The player may be informed that no seats are available for the poker game. However, the player may be provided with an opportunity to play a game using the mobile gaming device. The player may be offered the opportunity to play the same version of poker as he or she requested to sit. Accordingly, the player can receive the mobile gaming device and start playing a poker game. When a seat becomes available in a physical poker game, the player's mobile gaming device can alert the player that the seat is available. For example, the casino representative may enter a message for the player in the terminal. This message can be forwarded (eg, via a casino server) to the player's mobile gaming device. This can inform the player that a spot for the player is just available on the physical poker table. In various embodiments, a player waiting for a seat at a physical gaming table can compete with another player having a mobile gaming device using the mobile gaming device. Players waiting for the same table may compete with each other. For example, five players waiting for a poker table of up to $ 4 and $ 8 can compete in a poker game on their respective mobile gaming devices. Players can compete for up to $ 4 and $ 8 games on their mobile gaming devices. Thus, in various embodiments, a player waiting for a physical game table featuring a particular game can play the same or similar game using a mobile gaming device. In various embodiments, a player waiting for a spot at a table can use a mobile gaming device to play the game with or against other players physically seated at the table. A player with a mobile gaming device can play an electronic version of the game being played using actual cards, dice, or other gaming tokens on a physical gaming table.

5. Indication that there is a promotion.
Various signals can be used to get the player's attention to inform the player that there is an advertisement that the player should read. In various embodiments, such a signal can be generated if it is not currently known whether a player is looking at his or her mobile gaming device. For example, if a player has participated in a game within the last 5 seconds, it can be assumed that the player is currently looking at his or her mobile gaming device. Therefore, the advertisement signal does not have to be transmitted. However, if the player has not participated in the game within the last 5 seconds, a signal may be generated to indicate that a promotion is to be presented.

5.1. vibration.
In various embodiments, the mobile gaming device can vibrate to indicate that there is a promotion to the player. Vibration may be effective when the mobile gaming device is in physical contact with the player, for example, in the player's pocket. In various embodiments, the vibration associated with the promotion may be separate from the vibration associated with the telephone call or email. For example, the mobile gaming device may vibrate at one frequency for the transmission of incoming calls and at another frequency for the transmission of advertisements being presented.

5.2. Beep sound.
In various embodiments, the mobile gaming device may beep to communicate that a promotion is present or is just being presented. In various embodiments, the beep that conveys the presentation of the promotion may be separate from the beep that conveys some other event, such as an email.

5.3. Bell sound.
In various embodiments, the mobile gaming device may ring a bell to communicate the presentation of the promotion. The bell with the promotion may be distinct from the beep that conveys some other event, such as a telephone call.

6. The player responds to the advertisement, for example, the player indicates interest.
In various embodiments, a player may respond to a promotion. The player may react in a manner that indicates interest in the product, service, event, etc. being advertised. A player may be interested in, for example, purchasing a product or service or finding more information about a product or service. Players can respond in many ways. During or after the promotion, the player may have the opportunity to press or click a button marked "I want to know more", "I want more information", and so on. By pressing such a button, for example on a mobile gaming device, a signal can be transmitted to the casino server. The casino server can then transfer more information about the product, service, event, etc. to the player. For example, the casino may send a text message to the player, describing further details about the product. As another example, the casino may send to the player more images of the product or service that the player has expressed interest in. The casino server may have additional information related to the promotion stored on the casino server. For example, information about the subject of the promotion may be stored in a casino database in association with the promotion itself. The casino server may receive further information related to the promotion when the marketer submits the promotion. When submitting the promotion, the marketer may provide additional information. Additional information may include (a) further description of the product, service, event or other subject of the promotion, (b) information about where to buy the promoted product or service, and (c) the advertising company or marketer. (D) safety information, (e) information about related products or services, (f) information about other products sold by the same company, (g) other products made by the same manufacturer. (H) pricing information for a product or service, (i) shipping information for a product (eg, where the product is being shipped to, eg, what is the shipping cost), and (j) product availability. (K) information about where the product can be purchased, (l) information about magnetism where the product or service can be purchased, (m) information about the product or service. Review, and the product being advertised or advertised services, and any other information associated with the events.

6.1. More information about products that are mailed or emailed to players.
When the player expresses interest in the subject of the promotion, further information about the subject of the promotion can be sent to the player. The information can be sent via email. If the information is sent at the start of the email, the player has the opportunity to view the information at a later time, but not in the middle of a game session. The casino server may have the player's email address in the file. For example, a casino may play a game when a player registers with a signature in search of a player tracking card, when a player checks his or her mobile gaming device, when a player registers at a casino hotel, etc. You can get the email address of the person. If the casino does not have a player's contact information, the player may enter such information at the time of expressing interest in the promotion. In various embodiments, additional information associated with the promotion may be mailed to a player at the postal address. The mailing address may be on a casino file and may be provided by the player when seeking additional information about the promotion.

6.2. More information shown to players on mobile devices.
In various embodiments, more information about the promotion can be presented to the player on the mobile gaming device if the player is interested in the subject of the promotion. More information can be presented to the player in the form of text, audio, still images, cartoons, or any other presentation format. The additional information may be received by the casino from the marketer in advance and stored at the casino. In various embodiments, when a player expresses interest in the subject of a promotion, the casino may forward an indication to the marketer that the player has expressed interest. The marketer can then send the information to the player. The marketer can send the information directly to, for example, the player's email address or mailing address. In various embodiments, the marketer may send information about the subject of the promotion to the casino. The casino can then send this information to the player's mobile gaming device. Using his mobile gaming device, the player may repeatedly ask for more information about the subject of the promotion. As the player seeks more information, more information is transmitted to the player's mobile gaming device and can be presented to the player from the mobile gaming device.

  In various embodiments, the player can request more information about the subject of the promotion. However, in order to provide additional information, marketers must pay the casino. The marketer may compensate the casino for space taken up on the casino's mobile gaming device for that additional information and / or for potentially diverting the player's attention from the player's gaming session. Second, you have to pay the casino. Thus, in various embodiments, when a player requests more information, the marketer must first confirm that he or she wishes to provide additional information, and to provide the additional information. You must make sure that you will pay.

  In various embodiments, when the player is interested in the subject of the promotion, additional information may be presented to the player using the same slots used for the original promotion. For example, the promotion may be a car advertisement. The promotion may include a still image of the car, replacing the symbols on the reels of the slot machine. A player may express interest in a car. Therefore, after that, an image of a car may be added as an additional symbol replacement. These additional images may show the car from other angles, may show the interior of the car, may show the car in different colors and types, and may show a depiction of any other car May be. In various embodiments, the additional information provided about the promotion may take the form of a follow-up promotion or supplementary promotion.

6.3. More information to be displayed to players at nearby slot machines.
In various embodiments, additional information related to the promotion can be presented to a player using a nearby gaming device. Nearby gaming devices may provide a large screen area to display the promotion. Further, the game device need not be in use. Thus, the entire screen area can be made available for displaying the advertisement. Additionally, nearby gaming devices may be able to display advertisements to the player even while the player continues to play on his mobile gaming device.

  In various embodiments, the additional information displayed to the player can be displayed on a stationary gaming device. However, the player may be moving while the additional information is being displayed. For example, a player may be walking. Thus, in various embodiments, information displayed to a player may move to follow the player. For example, a player may walk along a row of slot machines. When the player is in front of the first slot machine, the first slot machine can display a promotional message. As the player walks, the player may be closer to the second slot machine and farther from the first slot machine. Thus, the second slot machine may now display the same promotional message. The message may disappear from the first slot machine. Thus, the message can follow the player. The message displayed to the player may be displayed to the player at any given time on the gaming device that is closest to the player. The game devices that can be used include a game device that is not being used, a game device having a capability of displaying necessary types of information, and the like. In various embodiments, the information displayed to the player can be displayed on a gaming device that is closest to the player and is also facing the player. In various embodiments, the display of information may be transferred from one gaming device to another, depending on which gaming devices are adjacent to each other. For example, a player may walk with two gaming devices to his left. As the player walks, the display may move from the first gaming device to the second gaming device. Meanwhile, the player may walk closer to the gaming device on his right. However, the display of information may be maintained on the gaming device on the left side of the player so that the player does not turn his head from left to right, so as to experience a more continuous view. Good. The location of the player may be tracked in various ways so that information about the promotion is displayed near the player. For example, a player's mobile gaming device can communicate its location to a casino server. Thus, the casino server can estimate the location of the player, assuming that the player continues to hold the mobile gaming device.

  In various embodiments, more information related to a promotion may be displayed on a fixed gaming device only if a player is playing at that gaming device. For example, additional information may be displayed to the player only when the player bets on at least three games per minute.

  In various embodiments, the player may be presented with additional information related to the promotion, and the additional information is presented on a stationary gaming device. After the additional information has been presented to the player, the player may be allowed to play freely on the stationary gaming device. For example, the stationary game device may display to the player a message "Customer, how about a little game here?" The fixed gaming device may even provide a reward to the player for playing at the fixed gaming device. For example, the fixed gaming device may present a message to the player that if the player makes eight spins on the fixed gaming device, at least two spins will be free.

  In various embodiments, additional information related to the promotion may be presented to a first player having a mobile gaming device. The fixed game device may be selected from various game devices such as, for example, all fixed game devices within a predetermined distance from the first player. In addition, the fixed gaming device may be chosen to be proximate to the second player. The second player may be at a fixed gaming device adjacent to what is being used to present additional information about the promotion.

6.4. The casino waiter will bring more information to present to the player.
In various embodiments, a casino waiter may bring additional information about the promotion to a player at the mobile gaming device. For example, a player can use his mobile gaming device to request additional information. The casino server can then send a page or email notification to the casino representative to go looking for the player. The casino server may indicate the location of the player to the casino representative. For example, the casino server may indicate that the player is near a stationary gaming device at number 924, or that the player is at the perception of the eastern entrance. The casino representative may look for the player anyway. Casino representatives can bring additional information related to the promotion. Additional information may include a catalog, coupon, paper advertisement, gift certificate, or any other information. The additional information may include a general purpose serial bus drive, CD, DVD, etc. In various embodiments, the casino waiter may bring a free sample of the product to the player. For example, if the promotion is a new lipstick, the casino representative may bring a sample of the lipstick to the player.

6.5. Player information sent to the marketer.
In various embodiments, player information may be sent to a marketer. The player information may be sent to a marketer who has devised an advertisement to be sent to the player. The player's contact information may be forwarded to the marketer so that the marketer can later contact the player and provide the player with more information about the product.

7. Indicate available marketing opportunities to marketers (eg, who is playing now).
In various embodiments, the casino server may indicate to potential marketers the current audience available for viewing the promotion. Current viewers include the player currently playing on the mobile gaming device, the player owning the mobile gaming device, the player leaving money on the mobile gaming device for playing, and the mobile game. A person who is within the viewing range of the device (for example, a person who is likely to be able to see the advertisement displayed on the mobile gaming device), a person who is within the listening range of the mobile gaming device, and the like. Potential viewers may include people within a limited geographic area. For example, a marketer with a retail store in Nevada may be interested only in sending promotions to people currently in Nevada. Potential viewers may include only people within a certain age range. For example, the casino server may only show marketers people between the ages of 18 and 35, such as those who may be the market's primary target audience. In various embodiments, potential viewers may include only those who have some demographic data, such as only married people, only French speakers, and only those with incomes in excess of $ 150,000. Potential viewers may be presented to marketers in the form of one or more collective statistics. For example, a marketer may be taught that there are currently 3,500 people playing mobile gaming devices between the ages of 18 and 25.

  In various embodiments, potential marketers can be shown available advertising media. For example, a marketer may be told that there are currently 1258 locations where product logos can be used as symbols on reels. As another example, a marketer may be told that there are currently 100 slots available for advertising between games played on a mobile gaming device. As will be appreciated, any statistics describing available slots or media for promotion may be presented to marketers.

  In various embodiments, marketers may be shown available slots for promotion to a particular target audience. For example, the marketer may tell that there are 200 mobile gaming devices that may use the marketer's promotion as a background image, and where the mobile gaming device being played by the player who is the target audience for the marketer. You may be.

7.1. Track the number of active laptops nationwide.
In various embodiments, the casino server may track the number of mobile gaming devices currently in use over a particular location or geographic area. The casino server may track the number of mobile gaming devices operating, for example, indoors, in a casino, in a neighborhood (eg, the Las Vegas Strip), in a casino of the same operator, in a state, or in an entire country. . In this manner, in various embodiments, the casino server can track the number of mobile gaming devices in use nationwide. Statistics describing the number of mobile gaming devices in operation may be presented to the marketer.

7.1.1. Number of laptops for specific demographic data.
In various embodiments, the casino server may track the number of mobile gaming devices being used by a particular demographic data player. For example, the casino server can count 584 people 60-65 years old who are using mobile gaming devices. As another example, the casino server can count 2690 who is also a gun owner using a mobile gaming device.

7.1.2. The number of laptop computers playing a specific denomination.
In various embodiments, the casino server may track the number of mobile gaming devices on which a player is playing a game of a denomination. For example, the casino server may track the number of mobile gaming devices on which a player is playing a game that requires a $ 1 bet.

  In various embodiments, a casino server may track the number of mobile gaming devices on which a particular type of game is being played. For example, the casino server may track the number of mobile gaming devices on which triple video poker is being played. In various embodiments, a casino server may track the number of mobile gaming devices on which a game by a game developer is being played.

  In various embodiments, any group being tracked may have gaming characteristics represented by one or more statistics. Such statistics may be presented to the marketer. Based on such statistics, the marketer can decide whether to advertise to the group.

7.2. Make space available instantly.
In various embodiments, a slot, space, or medium for advertising may be made available to marketers quickly, instantly, or in real time. For example, a marketer may make a decision to present a promotion one minute before it is actually presented. The central server can, for example, enumerate slots available for future advertising. Marketers can view such available slots. The marketer may select one or more slots, even if those slots occur in less than a minute. In this manner, the promotion can occur as scheduled. If the marketer's promotion is not yet stored on the casino server (eg, image and audio data is not yet stored on the casino server), the marketer may need to upload the promotion to the casino server before it can be presented. is there. Once uploaded, the promotion can be transferred from the casino server to the mobile gaming device for presentation.

7.3. Advertisers can instantly deliver ads on the fly to everyone or to everyone who meets certain criteria. Immediate means to display this now.
In various embodiments, a marketer can specify one or more criteria. Criteria include criteria that define the target audience, such as demographic data criteria. This criterion may also define the game being played, the results achieved, etc. The criteria may define the current location of the target audience. For example, a marketer-defined criterion may specify that the target audience includes people only in Mississippi. Once the marketer has identified the criteria that the target audience, or members of the target audience, must meet, promotions from that marketer can be presented to the target audience. The promotion can be presented to all target audiences, or some portion of the target audience. For example, 1000 people may currently meet the criteria defined by the marketer. Thus, a marketer's promotion can be presented to all 1,000 people who meet the criteria. However, in some embodiments, it may not be desirable to pay for the entire target audience. For example, instead, the marketer may determine a payment that reaches only a portion of the target audience, such as one-third of the target audience. Once the marketer has defined the target audience for the promotion, the promotion can be presented almost immediately to members of the target audience. Alternatively, the promotion may be presented to a target audience member at a later time, such as at a time desired by the marketer.

7.4. Advertisers have the opportunity to see a list of people who are near the product, for example, Coca-Cola®.
In various embodiments, a marketer can view data indicating how many mobile gaming device players are near the marketer's product. For example, a marketer may want to view a count of the number of players on a mobile gaming device that is near a fast food restaurant for which the marketer is an agent. In this way, the marketer may decide whether to show a promotion to some or all such players.

7.5. A mechanism for advertisers to find what is available and to bid on. The advertiser has a mechanism to get the ad block. The advertiser has a mechanism to place advertisements within the block.
In various embodiments, a marketer can view a list or other description of available slots or media into which promotions may be inserted. The list may include a list of slots in units of time of day, games, game denominations, player demographic data, and the like. For example, the list of slots may indicate that for 500 players between the ages of 50 and 55, the 5 second slot is free. The marketer may purchase the slot and have the opportunity to present his advertisement during the slot. The marketer can then present his promotion to the 500 players. The marketer may be able to bid on that slot. Marketers who bid the highest may have the opportunity to place promotions in slots. In various embodiments, a marketer may be able to present an advertisement to a first number of players. The marketer may bid a high price to present the promotion to a second number of players, where the second number of players is less than or equal to the first number of players. For example, there may be 500 players currently playing a mobile gaming device. Marketers can bid to present their promotion to 200 of the players. If the marketer bids high, the marketer may be able to successfully present his ads to the 200 players. Marketers that have bid the second highest amount may have the opportunity to present their advertisements to players from among the remaining group of players. Thus, in various embodiments, the marketer may determine that the bid includes not only the time of the day, the game, the length of the promotion, the size of the promotion, etc., but also the number of players to whom the promotion is presented. You can make a bid.

  In various embodiments, the marketer may use the casino server's website to purchase slots for promotions and bid on placement of the advertisements. The casino server's website may list available slots, the highest bid, any prohibitions on the types of advertisements that may be displayed, and the like. Marketers can use this website to bid, purchase, pay (eg, by submitting credit card members), submit actual promotions (eg, image data, eg, video data, eg, audio data), and the like. Marketers may submit bids and other information in many other ways, as will be appreciated. For example, marketers can bid via telephone, facsimile, email, mail, and the like.

8. A pricing framework for advertising.
In various embodiments, the casino may charge the marketer for various prices for the marketing presentation. The price charged depends on many factors.

8.1. Real estate space.
The price of a promotion may depend on the amount of physical space taken for the promotion. The physical space taken may include the space taken on the display screen. For example, a first promotion that takes 6.45 square centimeters (one square inch) may cost 5 cents per viewer, while a second promotion that takes 25.8 square centimeters (4 square inches) It may be 15 cents per unit. Physical space can be measured in many ways. Physical space can be square inches, square centimeters, pixels, a fraction or percentage of the total screen space (eg, a promotion can take up 25% of the space on a display screen, for example, a promotion can divide the display screen into four equal parts). One can take). Physical space may be measured in units of other items. For example, physical space may be measured on a symbol-by-symbol basis. That is, for example, an advertisement can take up space for two symbols. In various embodiments, the price of a promotion may increase monotonically with the amount of space taken by the promotion when all others are equal. The promotion may take up space in the sense that the image accompanying the promotion takes up space. For example, the space taken by the promotion may be space taken by images or video accompanying the promotion.

8.2. Depends on the time displayed.
In various embodiments, the price of a promotion may depend on the amount of time taken by the promotion. For example, a promotion may be presented for 1 second, 5 seconds, or 30 seconds. For example, an image accompanying a promotion may be presented for 1 second, 5 seconds, or 30 seconds. Promotions that are presented for a longer period of time may cost more money to marketers.

8.3. It depends on which customer saw the ad.
In various embodiments, the price of the promotion depends on the target audience for the promotion. The price of the promotion may increase as the level of income of the target audience increases. The price of the promotion may increase as the average bet amount of the target audience increases. The price of the promotion may increase as the skill level of the target audience increases. The price of the promotion may increase as the age of the target audience decreases. The price of the promotion may be higher for the target audience of urban residents than for suburban residents. In various embodiments, the target audience may include a set of players who have achieved similar results. For example, the target audience may include all players who have won money in the last hour. In various embodiments, the price of a promotion may be higher for a target viewer who has won money in the last hour than for a target viewer who has not won money in the last hour. In various embodiments, a marketer communicates to a person with better fortune (eg, in the form of a winning result) than to an unfortunate person (eg, in the form of a losing result). In addition, payment may be increased. In various embodiments, the price of an advertisement for a jackpot winner may be higher than the price of an advertisement for a person who has never won the jackpot, or who just did not win the jackpot,

8.4. Advertisers are charged more for customers who have more money.
In various embodiments, the price of the promotion may depend on the amount of money the viewing viewer has. A promotion displayed to a player with a $ 900 credit balance may cost more to the marketer than a promotion displayed to a player with a $ 40 credit balance. A promotion displayed to a player with $ 200,000 income may cost more to the marketer than a promotion to a player with $ 50,000 revenue. Promotions displayed to a player whose hotel room costs $ 300 per night are more costly to the marketer than advertisements displayed to a player whose hotel room costs $ 50 per night. There may be.

8.5. Advertisers are charged more for customers with particular demographic data.
In various embodiments, the price of the promotion may depend on one or more demographic data of the target audience. For example, a marketer may require more payment to display a promotion to a player with one child than a player with two children.

8.6. Frank price.
In various embodiments, the price of a promotion with certain characteristics may be fixed (eg, presented to a particular target audience during a particular time period, etc.). That is, this price need not be subject to change or negotiation. This price can be estimated in various ways. For example, the price of a promotion can be quoted on a player-by-player basis (eg, the price of a promotion is 5 cents per player for which it is displayed). The price of a promotion can be estimated in units of a group of players who will watch the promotion. For example, the price of a promotion can be estimated as the price at which the promotion is displayed to 500 players.

8.7. A bidding process is possible. Marketers get advertising space if they win.
In various embodiments, marketers may compete with each other for bids for the opportunity to present a promotion. Opportunities to present the promotion may include opportunities to present the promotion under certain combinations of circumstances. Opportunities to present the advertisement include one or more of the following: (A) the time of day during which the advertisement is presented, (b) the player to whom the advertisement is presented, (c) the set of players to which the advertisement is presented, (d) the game in which the advertisement is presented (eg, (E) the amount of time the advertisement is presented, (f) the amount of space taken for the advertisement, and (g) the amount of mobile gaming device the advertisement is presented on. The type or model (eg, the promotion may be presented on a particular mobile gaming device model having a large, bright screen); (h) the location where the promotion is presented (eg, only to players at a particular restaurant; The promotion may be presented, for example, only to players within 6 meters (20 feet) of a particular jewelry store, for example, the promotion may be presented only to players near the pool. May be), and any Situation of. As will be appreciated, the circumstances surrounding the presentation of the promotion may affect the desirability of presenting the promotion, thereby affecting the amount that the marketer will be willing to pay for the presentation of the promotion. .

  In various embodiments, marketers can bid on opportunities to present a promotion under a particular set of circumstances. For example, the casino may guide a status set. The announcement tells Marketer that 300 women aged 35 to 55 will have a screen space of 25.8 square centimeters (4 square inches) between 2:30 and 2:35 pm May be able to present a 30-second advertisement. In other words, the advertisement of the marketer that is the winning bidder is displayed to 300 different players as described, and each advertisement is displayed on the player's respective mobile gaming device.

  When this opportunity is guided, the marketer may have the opportunity to bid in order for the promotion to be presented under the guided situation. The marketer may notice this notice by checking the casino server web page. For example, a marketer may register with a casino server, thereby gaining access to a website presenting an opportunity to present an advertisement. In various embodiments, the marketer may be aware of this opportunity through an email or other alert sent by the casino. For example, at any time the casino offers an opportunity to present a promotion, the casino may alert marketers in the mailing list of this opportunity.

  The marketer can enter a bid for the opportunity to present the promotion in various ways. In various embodiments, a marketer can key in a price that is willing to pay. Marketers can key in bids on web pages operated by the casino server. In various embodiments, a marketer may provide a quotation to a casino representative by phone. In various embodiments, a marketer may submit a bidding strategy to a casino. For example, a bidding strategy may declare that this marketer will always be willing to bid $ 10 higher than any competitive bid until the bid level reaches $ 300. Thus, the casino can automatically enter a bid for the marketer in line with the marketer's bidding strategy.

  In various embodiments, marketers can bid on only some of the promotional opportunities offered. For example, the casino can guide 300 midwestern people the opportunity to display a still image between 3:00 pm and 3:05 pm The marketer may wish to present the promotion to westerners between 3:00 pm and 3:05 pm However, marketers may want only 100 people to present the promotion. Accordingly, a marketer may bid on an opportunity to present an advertisement to 100 out of 300 people from the Midwest. Another marketer may wish to present to 200 people between 3:00 pm and 3:05 pm Thus, it is possible for the first marketer and the second marketer to get their own desires. In various embodiments, all winning bidders pay the same price per person. For example, a marketer who successfully bids to present an advertisement to 200 out of 300 available people, a marketer who successfully bids to present an advertisement to 100 out of 300 available people, The same price may be paid per person. The amount paid per person by both marketers may be based on lower bids. The amount paid per person may be based on higher bids. The amount paid per capita by both marketers may be the average or weighted average of both bids (eg, the weighting is proportional to the number of people who will watch each marketer's respective promotion).

8.8. Advertisers monopolize certain "slots" (card-like media). Advertisers can pay extra for this.
In various embodiments, marketers may gain exclusive use of slots, media, or other advertising venues or opportunities. Marketers may obtain exclusivity for: (A) a mobile gaming device (e.g., a marketer may have an exclusive right to present a promotion to a particular mobile gaming device for a period of time); (b) a particular symbol (e.g., a marketer may (For example, a marketer may have an exclusive right to present a promotion in a third symbol on a second reel of a gaming device) , (C) a particular area of the screen (e.g., the marketer may have an exclusive right to present the promotion in the upper right corner of the display screen of the mobile gaming device; (E.g., may have exclusive rights to present promotions under the gaming area of the casino), (d) certain display monitors (e.g. (E) may have an exclusive right to present the promotion on a display monitor located above a crowded aisle), (e) a particular gaming device (eg, a marketer presents the promotion on a particular gaming device). (F) a particular location (e.g., a marketer may have an exclusive right to present a promotion when a player is at a particular location); At certain times of the day (e.g., marketers may have an exclusivity to present promotions during certain hours of the day), (h) certain populations of people (e.g. May have an exclusivity to advertise against certain demographic data of another person, for example, a marketer may have an exclusivity to advertise to a defined set of people, such as the Jones family. For example, marketers may have been in the past hour It may have the exclusive right to present a promotion for any person who won more than $ 500), or any of the other categories of advertising opportunities.

  In various embodiments, when a marketer gains exclusive use of a slot, media, or other advertising venue or opportunity, during the period of the monopoly, the other marketer may present the advertisement on the venue. Can be eliminated. In various embodiments, a marketer with an exclusive right may, at his option, allow other marketers to present advertisements. Marketers that allow other marketers to present advertisements may receive fees from other marketers.

  In various embodiments, a marketer may pay extra for exclusive rights to use a particular slot, medium, venue, etc. For example, suppose the cost per square centimeter (6.45 square inches) of advertising space on a mobile gaming device is typically 10 cents. If the marketer wishes to purchase one square inch of the mobile gaming device's screen space for one hour, the marketer may pay 12 cents per square inch per minute.

  In various embodiments, a marketer, along with a group of marketers, may obtain exclusivity for a particular slot, medium, venue, etc. The group of marketers may be, for example, a group of competing marketers. For example, a marketer may obtain an exclusive right to present airline related promotions on a particular mobile gaming device. As another example, marketers may obtain exclusive rights to present meal-related promotions on all mobile gaming devices within a casino between 12:00 pm and 1:00 pm Is also good. In various embodiments, a marketer may pay an additional fee for exclusivity to present a particular type of promotion or to exclude other marketers in a particular group from presenting the promotion.

8.9. If various advertisers seek slots, one advertisement is randomly selected each time a slot appears in the game. Advertisers can pay more for increasing the probabilistic weighting applied to their ads. For example, if four advertisers pay $ 2, 5, 6, and 10, respectively, their respective weights may be 2/23, 5/23, 6/23, and 10/23.
In various embodiments, marketers may pay for the opportunity or probability that their advertisement will be presented. For example, marketers may pay 5 cents, thereby having a 50% chance to present their promotion in a particular slot. In various embodiments, various marketers may pay to present a promotion in the same slot. For each marketer, the opportunity for the promotion to be presented in that slot can be determined. For example, it can be determined that the opportunity for the marketer 1 advertisement to be presented is 40%, the opportunity for the marketer 2 advertisement to be presented is 20%, and the opportunity for the marketer 32 advertisement to be presented is 20%. Can be determined. The opportunity for each marketer's promotion to be presented may be based on the amount paid by each marketer. In various embodiments, the opportunity for the marketer's promotion to be presented is set in proportion to the amount paid by the marketer. Thus, if the marketer 1 pays twice as much for the marketer 2 to present his / her advertisement, the opportunity for the advertisement of the marketer 1 to be presented may be set to be twice as high as that of the marketer 2.

  In various embodiments, a slot may include a number of presentation opportunities. For example, a slot may include an opportunity to present a promotion to 100 people during a particular five minute time frame. If multiple marketers pay to present a promotion in the same slot, the promotion opportunity may be divided among the marketers. For example, one marketer may present his promotion to 60 out of 100 people, while another marketer may present his promotion to 40 out of 100 people.

  In various embodiments, the number of presentation opportunities available to each marketer may be proportional to the amount paid by that marketer. For example, if marketer 1 pays $ 7 and marketer 2 pays $ 3, marketer 1 can present her promotion to 70 people and marketer 2 can present her promotion to 30 people.

  In various embodiments, a slot may include an opportunity to present a promotion on (or in place of) a particular symbol when that symbol appears in the game. As will be appreciated, symbols may appear multiple times over multiple game progressions. If more than one marketer pays to present an advertisement in that slot, each time an opportunity occurs, one of the marketer's advertisements may be randomly selected (eg, each time the symbol appears in the game). . The probability that a marketer's promotion will be presented each time an opportunity occurs may be proportional to the amount paid by that marketer. In various embodiments, the presented advertisement may alternate among all marketers that have paid to present the advertisement in a particular slot. Marketers who have paid more will be able to present their promotion more often. For example, suppose a first marketer pays twice as much as a second marketer to present a promotion in a particular slot. Then, for every third opportunity to present a promotion in that slot, the first marketer may be given the first and third opportunities, while the second marketer has the second opportunity. May be given.

8.10. There may also be a second market for advertising space. This advertising space may be transferred, for example, when the central service makes a small cut.
In various embodiments, a marketer may purchase slots, venues, etc. directly from a casino. In various embodiments, the first marketer may purchase slots, venues, etc. from another marketer or from any other third party. In various embodiments, slots, venues, and any other promotional opportunities may be purchased and resold. There may be a second marketer for advertising opportunities.

  In various embodiments, the casino may operate an exchange transaction for a promotional opportunity. In various embodiments, the exchange transaction may be operated by a third party. In various embodiments, the exchange transaction may not have any individuals controlling power. The exchange transaction may allow a marketer to post an offer to sell an advertising opportunity. The exchange transaction may allow a marketer to post an offer to purchase a promotional opportunity. The offer to purchase may include quantity and price. For example, an offer to purchase may specify the number of people who will be presented with the promotion, as well as the amount to be paid for the presentation of the promotion. Similarly, an offer to sell may also specify a price and quantity.

  In various embodiments, the offer to buy and the offer to sell may include a description of the opportunity to be purchased or sold. The description includes the following. (A) the number of people for whom the promotion will be presented, (b) the time of day when the promotion will be presented, (c) the number of mobile gaming devices for which the promotion will be presented, (d) the promotion. , The demographic data of the person who will be presented, (e) the amount of time the promotion will occupy (eg, the promotion must be a 30 second spot), (f) the form of the declaration (eg, (G) the amount of screen or display space that the promotion may occupy; (i) games that may be accompanied by declarations (eg, the promotion is a game in which a player plays video poker). (J) the symbol that the promotion will represent or replace (e.g., the promotion represents a jackpot symbol), and the description of, or below, any other promotion The situation that will be done.

  A description of the promotion to be purchased or sold may be provided by the casino. In fact, the casino may be the source of this opportunity, and thus may have a description of the opportunity that has been generated. In various embodiments, each opportunity may receive a unique identifier. For example, between 11:00 am and 11:05 am, in a 30 second video spot taking half of the screen, the opportunity to advertise to 100 people aged 55 to 65, each with incomes in excess of $ 100,000, It may have a unique identifier of 11122234453. In various embodiments, the same or interchangeable opportunities may receive the same identifier. For example, an opportunity to advertise to a first person from Tennessee at 9:00 AM may not be distinguishable from an opportunity to present to a second person from Tennessee at 9:00 AM. Thus, the two opportunities may have the same identifier. However, any occasion that is different may receive a different identifier. A description of the opportunity may be associated with each identifier. Marketers interested in purchasing a particular opportunity may have the opportunity to access the description of that opportunity, for example, using the identifier associated with that opportunity. For example, the casino may store a database containing a description of the opportunity with the identifier. When the marketer submits the identifier to the database, the casino can retrieve the description and present the description to the marketer. The description may be presented to the marketer, for example, on a web interface to the exchange transaction.

  In various embodiments, the amount specified by the marketer may refer to the number of specific opportunities associated with the identifier. For example, a marketer may wish to purchase 100 opportunities with the identifier 111222999. This may correspond to the opportunity to present a still image to 100 people at a particular restaurant in the casino between 12:00 pm and 2:00 pm on Sunday.

  In various embodiments, the opportunity may include an opportunity to present a 10 second video clip to a particular individual between 6:00 PM and 9:00 PM. One hundred such opportunities may be available in the sense that the same individual will display 100 ten second video clips on his mobile gaming device between 6:00 pm and 9:00 pm . However, since the particular time at which the video clip is presented may be randomly selected, each independent opportunity in the 100 may not be a priori distinguishable from each other's opportunities. Thus, each of the 100 opportunities may have the same identifier. Thus, for example, a marketer may bid on ten such opportunities to be presented to a player. If the marketer needs to find a merchant for 10 opportunities, the marketer will provide the person with 10 10 second video clips sometime between 6:00 pm and 9:00 pm Have the ability to present.

  In various embodiments, one purpose of an exchange transaction may be to match buyers and sellers with the same purpose. If the buyer bids a certain price for a certain amount of a particular opportunity and the seller offers the same price for the same amount of the same special opportunity, the buyer and the seller can be adapted . Can sell. The buyer can then take the opportunity to present the promotion and the seller can hand over the opportunity. In an exchange transaction, the seller can receive payment from the buyer based on the limit price and the offer fee. Power in the responsibility of the casino or other exchange transaction may receive a fee for matching buyers and sellers. For example, a casino may receive a transaction fee from either the buyer, the seller, or both. This fee may be derived from the last one that the buyer and seller have adapted to the price of the other party. This fee may be derived from the first of the prices at which the transaction occurred, posted by the buyer and seller. This fee may take the form of a percentage of the selling price and may be deducted from the amount the seller collects from the buyer.

  In various embodiments, potential buyers may pay only for bid bids. In various embodiments, a potential merchant may pay only for offering offers. In various embodiments, participants in an exchange transaction may pay a fixed fee, a fixed fee per time period, and a fixed fee per completed transaction for the purpose of participating in the exchange transaction.

  When an opportunity comes into the hands of the buyer, the name or other identifying information of the buyer can be stored in association with the opportunity. Thus, the casino can keep a record of which marketers own which opportunities for the presentation of the promotion. When it is time to present the promotion, the casino may allow the owner of the promotion opportunity to present their promotion during that time.

  In various embodiments, the owner of a promotional opportunity must submit a promotion to the casino within a predetermined time period before the possession of the opportunity. For example, within one hour after the purchase of a promotional opportunity, the buyer may be required to submit an advertisement to the casino. Thereafter, the casino may approve the advertisement before it can be displayed. In various embodiments, the owner of the promotion opportunity must submit the promotion to the casino within a predetermined time period of displaying the promotion or first displaying the potential. For example, a promotion has a 10% opportunity to be displayed as early as 8:00 am. At this time, the owner of the promotion opportunity may need to submit the promotion by 7:00 AM. If the promotion is not submitted on time, the owner of the promotion opportunity may lose that opportunity and be unable to display their promotion. In various embodiments, if the owner of an opportunity does not submit his promotion in time, the opportunity may return to the market for the opportunity for the new owner.

  In various embodiments, an occasional opportunity to present a promotion may be sold. The contingent opportunity may include an opportunity for the second marketer to present the promotion if the first marketer overriding the second marketer decides not to present the promotion. For example, a first marketer may purchase an opportunity to present a promotion to a particular person at a particular time. The second marketer can purchase the opportunity to present the promotion to the same person at the same time, if the first marketer does not.

  In various embodiments, the identifier for the opportunity may include a ticker symbol. The ticker symbol may be a compact way to display or identify opportunities. For example, a ticker symbol may consist of four characters.

8.11. By means of presentation (audio versus video).
In various embodiments, the price of a promotion opportunity may depend on the type of ring signal used to broadcast the promotion. For example, a promotion using visual or lighting based presentations may have a different price than a promotion using auditory or audio based presentations. Promotions using video and audio may be priced differently than promotions using only video. Promotions using video and audio may have a different price than promotions using only audio. Promotions that use vibration or other tactile stimuli may have a different price than promotions that do not use tactile stimuli. The promotion using the odor may have a different price from the promotion using no odor.

9. Data about players available for reference.
In various embodiments, a casino can store various data related to a player. Data may be received in various ways. The player may provide data about himself to the casino. For example, a player may provide data when making a reservation or registering a player tracking card. The casino can receive data about the player when performing a check on the player, such as when performing a check on the player before giving credit to the player. The casino may receive data about the player by tracking the interaction with the player. For example, through a player's interaction with the casino, the casino may collect data and the like about the player's wins and losses.

  In various embodiments, data about a player may be used by a marketer to select a target audience for a promotion. For example, a marketer may decide that only players with a high skill level for video poker want to advertise. In various embodiments, a marketer may select a target audience through a series of menus. One menu may be age related. Using this menu, marketers may select an age range for their target audience. Another menu may be related to income. Using this menu, marketers may select a revenue range for their target audience.

  In various ways, selecting a target audience may allow the marketer to indicate a desire for his promotion to go to the target audience. In various embodiments, upon selecting a target audience, the marketer may first look at statistics describing how many of his target audiences are currently available to listen to the promotion. For example, a marketer may view statistics describing how many of his target viewers are currently using the mobile gaming device. If the marketer is satisfied with the number of his target audience available, the marketer may indicate that he wants his or her advertisement to be displayed to that target audience.

  In various embodiments, one or more of the following data types may be available for a player. (A) name, (b) address, (c) gender, (d) birthday, (e) data derived from the game played by the player, (f) player's skill level in the game, (g) black The player's skill level in Jack, (h) the player's skill level in video poker, (i) the transaction data for the player, (j) the average deposit size for the player, and (k) the bet amount made by the player. , (L) the average bet amount made by the player, (m) the upper limit of the player's bet (for example, the maximum amount that the player is allowed per game, for example, (N) the maximum bet on the player imposed by the player himself (eg, the maximum amount allowed by the player per game at the player's request); o) the limit of losing to the player (eg, the maximum amount that the player is allowed to lose over some period of time, beyond which the player is deterred from further games); (p) the player (For example, the maximum amount that a player is allowed to deposit in a gaming machine, for example, the maximum amount of chips that a player is allowed to purchase at a game table).

  In various embodiments, one or more of the following data types may be available for a player. (A) residence address, (b) city of residence address, (c) country of residence address, (d) preference of residence address, (e) street address of residence, (f) address of residence address Suburbs, (g) zip code of residence address, (h) mailing address, (i) city of mailing address, (j) country of mailing address, (k) preference of mailing address, (l) mailing As per the address, (m) the suburb of the mailing address, (n) the zip code of the mailing address, (o) contact details, (p) email, (q) second email, (r) Facsimile number, (s) mobile (eg, player's mobile phone number), (t) pager (eg, player pager contact number), (u) preferred contact method, (v) work Phone number (eg, phone number for the player's work), (w) home number (eg, player's home phone number) (X) credit card details, (y) person details, (z) agent code, (aa) birthday, (bb) first name, (cc) last name, (dd) middle name, (Ee) Country ID, (ff) Nationality (eg, country of origin of player, eg, country where player has citizenship), (gg) Advertising code, (hh) Gender, (ii) Title, (jj) Authentication Questions and answers (eg, the mother's maiden name of the player and the answer to that question), (kk) bank account details, (ll) bank name, (mm) bank account ID, (nn) branch address, (Oo) Branch Code, (pp) Country Name of Branch, (qq) Account Name, and (rr) Account Number.

When checking the mobile device, the player selects the type of advertisement.
In various embodiments, a player may make one or more designations when receiving a mobile device. Such designations may affect promotions and advertisements displayed to the player. For example, such designations may affect the type of company advertising the player and the type of product advertised to the player.

  A player can receive a mobile device in many ways. In various embodiments, a player may receive a mobile device at a casino cage, a vending machine, or a casino hotel front desk. In various embodiments, a player may receive a mobile device from a casino representative. For example, a player may be in front of a slot machine and wish to continue participating in the game and travel around the casino. Accordingly, the player may request that the casino representative provide the player with a mobile device for the game. A player may own his mobile device (eg, a player may have a personal cell phone). A player who already has a mobile device may attach one or more designations to the advertisement at the time of configuring or enabling his mobile device for gaming purposes.

  When receiving or configuring a mobile device, a player may make many designations. The player may indicate the following: (A) product (eg, Coca Cola®), (b) product category (eg, soft drink, eg, leisure cruise), (c) brand, (d) country, (e) manufacturer, (f) product (E.g., marriage presents, bath cleaning equipment), (g) price range (e.g., price range that player wants to purchase), (h) budget range (e.g., amount that can be consumed by player), ( i) The desired sales representative or type of sales representative that the player may be interested in contacting (eg, a life insurance agent). Such designation by the player allows the marketer to determine the desirability of sending an advertisement or promotion to the player. For example, if a player has specified a particular marketer product category, that marketer may be more willing to pay to have the player view ads for the marketer's products. This designation may help the casino in selling advertising space to marketers. For example, a casino can persuade a shipping company if it can indicate to a shipping company's marketer that many such players are interested in a cruise vacation to advertise on the player's mobile device. There are cases.

  When receiving or configuring the mobile device, the player may also show characteristics about himself / herself. The player may indicate age, race, income level, place of residence, family structure, gender, supporting party, occupation, or any other piece of information. Such information can be used by marketers in deciding which players to advertise, how much to pay for the advertisement, and in deciding what advertisements to send to one or more players. May help.

Bonus Rounds on Separate Devices In various embodiments, a player may be part of a game on a mobile device and part of the same game on another device. Other devices may be gaming devices that are not mobile devices. For example, other devices may be slot machines, video poker machines, video blackjack machines, and the like. In some embodiments, a gaming device can provide a player with an experience that is not available on a mobile device. Thus, it may be more exciting or different for a player to play a portion of a game on another gaming device, rather than playing the entire game on a mobile gaming device. In some embodiments, a player may reach a number of reaches during a game on a mobile gaming device. A bonus round of a game may be characterized by random events embodied in a physical process. For example, a bonus round may be characterized by the rotation of a rotating disk. A case where the rotation of a rotating disk can be visually imitated using the display screen of a mobile gaming device, while, for example, actually seeing the rotation of a physical disk is more exciting for a player There is. Thus, a player may use a non-mobile gaming device to develop bonus rounds for his game. The game device used for the bonus round may include a physical rotating disk. This disc may be rotated to reveal the player's prize in the bonus round.

  In various embodiments, when a first portion of a game is played on a mobile gaming device and a second portion of the game is played on another device, the outcome of the game can be determined in various ways. The outcome of the game may be determined solely based on a random number or event generated by the mobile gaming device. The outcome of the game may be determined independently based on a random number or event generated by another device (eg, a non-mobile gaming device). The outcome of the game may be determined solely by a third device, such as a casino server. The outcome of the game may be determined solely based on random numbers or events generated by both the mobile gaming device and other devices (eg, non-mobile gaming devices). For example, entry into a bonus round may be determined based on random numbers generated on the mobile gaming device. The outcome of the bonus round may be based on a random number generated on another device (eg, a non-mobile gaming device). The outcome of the game may be determined solely based on a random number or event generated by both the mobile gaming device and a third device (eg, a casino server). The outcome of the game may be determined solely based on random numbers or events generated by both other devices (eg, non-mobile gaming devices) and a third device (eg, casino server). . The outcome of the game is determined solely based on a random number or event generated by a mobile gaming device, another device (eg, a non-mobile gaming device) and a third device (eg, a casino server). Is also good.

100% Refund Device In various embodiments, a game on a mobile gaming device may have a 0% house edge. In various embodiments, a game on a mobile gaming device may have a negative house edge. As will be appreciated, games with 0% house edge may not benefit the casino. As will be appreciated, games having a negative house edge can potentially cost the casino money. Thus, in various embodiments, the casino can utilize the revenue from the presentation of the promotion to cover costs associated with games having 0% or negative house edges.

  In various embodiments, the casino can present enough promotions on the mobile gaming device to generate the desired positive house edge when profits are expected from the promotions. For example, five promotions may be presented for each dollar game played on a mobile gaming device. For example, the five promotions may include five products that replace symbols on simulated slot machine reels. For each presented advertisement, the marketer sponsoring the advertisement can pay the casino one cent. In this way, the casino can earn 5 cents from the marketer for each dollar game played. Even if the house edge in the game itself is 0%, taking into account the benefits from advertising, the casino can effectively maintain a 5% house edge. In order to reach the desired effective house edge, the casino can adjust the number of promotions presented per game played and / or adjust the price charged to the marketer per promotion. For example, in the above example, if the casino wanted to receive a 6% house edge, the casino could have six promotions per game instead of five.

  In various embodiments, a game player may be required to view or peruse one or more promotions for the purpose of playing games with zero or negative house edges. While watching the promotion, the player may accumulate points, tokens, or other certificates. A player may be required to accumulate a certain number of points for playing a game having zero or negative house edges. As the player reaches the target number of points, the house edge becomes progressively lower, and becomes zero when the player reaches the target number of points. For example, a game may typically have a 10% house edge. However, the house edge may drop to 5% when the player views half of the promotion required to play a game with 0% house edge. In various embodiments, as a player accumulates points, the player may use the points to play a game having 0% or a negative house edge. Once a player runs out of points, the player may be required to earn more points for the purpose of playing games with 0% or negative house edges (eg, seeing more ads By).

  In various embodiments, a meter or other memory may indicate a player's progress until a game with 0% or negative house edge can be played. As the player watches more promotions, for example, the meter may approach closer to the goal. When reaching the goal, the player may be able to play a game with 0% house edge. In various embodiments, a player is required to watch additional ads, continuously, periodically, or sporadically, in order to maintain the privilege of playing a game with 0% or negative house edge. If the player may fail to view the promotion at the desired speed, the player may lose points and / or cause the meter to move away from its target range. Thus, a player may be allowed to play a game with a positive house edge until the player watches additional promotions.

Obtaining Regulatory Permission for Advertising In various embodiments, a casino may seek regulatory permission to post or insert a promotion into a game. In various embodiments, the casino may seek regulatory approval to post or insert the promotional image into the game. In various embodiments, the casino may seek regulatory approval to post or insert any images into the game. The game may be a game seeking money by luck, such as a slot machine game or a video poker game. In various embodiments, the casino may receive full acceptance at the casino's discretion to insert any one of the various images into the game. For example, a casino may desire regulatory approval to insert any one of 50 different images into a game. For example, a casino may want regulatory approval to insert any one of fifty different images into a game as a symbol. The image, or any data associated with the promotion, may be provided to regulatory authorities in advance. Regulators may allow all images or other data and then allow the casino to insert any one of the images into the game at its discretion.

  Regulatory permission terms for inserting images into games include any one or more of the following: (A) the presence of an image that has no effect in the game when compared to the situation of the game played when the image does not exist, and (b) when compared to the payment of the game when the image does not exist. In addition, the presence of an image that has no effect on the payment of the game, (c) what is not true (for example, if the image does not form part of the winning result, the image will be labeled "Winner" (D) The image does not show or represent the game itself (e.g., the image shows the amount paid, the result of winning or losing, the bonus round) Does not suggest entering, etc. The image can simply carry a message independent of the game play), (e) the image is not aggressive, (f) the image is another that is already part of the game Confused with image No, (g) images are not confused with images that are part of any game (eg, clown images may be banned because they may be confused with joker symbols), (h ) Images should not appeal to children or minors (eg, images should not display toys or brands that appeal to children), etc. Note that the above terms apply to videos, cartoons, animations, audio, or any other information characteristic of a promotion.

  With regulatory approval for the foregoing, casinos will be able to solicit promotions available from marketers and then plug them into the game. New advertisements can be received and then introduced between the time the advertisement is received and the time the advertisement is introduced without the need to obtain regulatory approval. This allows the marketer to quickly turn around between the time the advertisement is submitted and the time the advertisement is introduced.

  In various embodiments, a mobile gaming device can display a promotion that serves to promote a player's play on a stationary gaming device. For example, a player may be holding a mobile gaming device while walking in a casino. The mobile gaming device may sound a buzzer and then display a message. The message may inform the player that some fixed gaming device is nearby. For example, the message may say, "A great game called Jackpot Jungle is on your right. Lucky today!" In various embodiments, a mobile gaming device may or may not detect the presence of a nearby fixed gaming device. The mobile gaming device may then prompt the player to go to a nearby fixed gaming device. There may be any number of trigger conditions that trigger the display of a message to the player that prompts the player to go to a nearby fixed gaming device. The trigger conditions include the following. (A) the fixed gaming device is within a predetermined distance of the mobile gaming device; (b) the fixed gaming device has a higher betting limit than the mobile gaming device; (c) a player plays on the mobile gaming device. (D) The fixed game device supports the same game played by the player in the past, and (e) the player has a good game in the past. Fixed game devices support games that have experienced the outcome (eg, games where a player has won over $ 100 in the past), and (f) fixed game devices feature new games (eg, casinos Games that want to be tested, such as games that the manufacturer is testing, such as new games that the casino wants to spread), and any other trigger conditions.

  In various embodiments, a mobile gaming device, or any other device, may serve as an information display or an information path to nearby objects, people, or other objects or entities. In various embodiments, a player may hold a mobile gaming device near a stationary gaming device for the purpose of finding information about the stationary gaming device. For example, a player may lift a mobile gaming device near a stationary gaming device to find historical game results on the stationary gaming device. Information on the fixed game device that appears in the mobile game device includes the following. (A) last result, (b) last payout, (c) last 10 results, (d) last 10 payouts, (e) last X results, (f) last X Payouts, (g) the last time a bonus round has been reached, (h) the previous player's net win at the fixed gaming device, (i) the total number of previous players at the fixed gaming device. (J) the amount of winning in the last X times on the fixed gaming device, (k) the last time the jackpot was bought, (l) the maximum payout in the last hour, (m ) Identification of any celebrities that have played at the fixed gaming device, and any other information about the fixed gaming device.

  In various embodiments, a mobile gaming device may publish information about a gaming table. The mobile gaming device may publish the outcome or result at that table. For example, the mobile gaming device may show an indication of the currently playing card at its table. For example, the mobile gaming device may show an indication of a community card currently playing in a game of Texas Hold'em. In various embodiments, the mobile gaming device may provide an indication of the current bet size or bet amount at the table. The mobile gaming device may show an indication of a hidden or secret card. For example, the mobile gaming device may show an indication of a card held by a player in a hand, or an indication of a card to be dealt further. In various embodiments, the mobile gaming device may include (a) an identification of one or more players at a table, (b) a game history of one or more players at a table (e.g., achieved by a player at that table). The most recent results, eg, wins for the player at the table in the last hour), (c) identification of the dealer at the table, (d) bet on the table, (e) bet limit on the table, (F) the last X cards dealt at the table, (g) the manufacturer of the table, and (h) the degree of availability of seats on the table (e.g., mobile The game device may display, for example, the table may indicate that three people are seated in a row by the mobile game device.), ) Information about the dealer at the table, (j) information about how much the player won when playing with the dealer, and any other information about the game at the table, and any other information about the table. Information.

  In various embodiments, a mobile gaming device may display information about a restaurant. Information that the mobile game device may display includes the following. (A) display of one or more menu items at the restaurant, (b) display of the amount of the restaurant, (c) display of ratings or reviews for the restaurant, (c) display of available seats at the restaurant, (d) restaurant. (E) indication of expected waiting time, (f) indication of expected dinner time, (g) indication of any special items offered, (h) restaurant Indications of any promotions associated (eg, current recommendations can serve drinks at half price), and any other information about the restaurant.

  In various embodiments, the mobile gaming device may display information about other stores or retail establishments. Information that the mobile game device may display includes the following. (A) product listing, (b) product price, (c) promotion (e.g., a 50% discount may be promoted for all items in the store), (d) product review, (e) product size (e.g., (Fabric size), (f) Available quantity of all products, and any other information about the store.

  In various embodiments, a mobile gaming device may disclose what type of information, or how much information may be disclosed about a fixed gaming device, about a person, or about any other entity. , May have different settings. In various embodiments, different settings may allow a player to view information about different time periods. The first setting may allow the player to view information from a specific point in the past. The second setting may allow the player to view information from another more distant point in the past. For example, with the first setting, the player may be able to view historical game information on the fixed game device within the past 10 minutes. In other words, the player may be able to see what has occurred on the game device in the past 10 minutes. However, results that have occurred on the gaming device over the past 10 minutes must not be viewable by the player. The second setting of the mobile gaming device may allow the player to view historical game results from the gaming device within the past hour. In various embodiments, the settings may determine a range in which the mobile gaming device may display information about a stationary gaming device or other person, object, or entity. In a first setting, the mobile gaming device may be able to display information about fixed gaming devices that are within a distance of 3 meters (10 feet). In a second setting, the mobile gaming device may be able to display information about fixed gaming devices that are within a distance of 50 feet or less. If the player has the mobile gaming device in the second setting, the player swings the mobile gaming device in an arc by hand, thereby providing information about many different fixed gaming devices without having to move their feet. You may be able to find out. In various embodiments, the settings may determine the type of stationary gaming device, person, object, or other entity that the mobile gaming device may display. For example, in a first setting, the mobile gaming device may display only information about a fixed gaming device featuring a video poker game. In the second setting, the mobile game device may display only information on the fixed game device featuring the slot machine game.

  In various embodiments, prior to displaying information about a stationary gaming device, a person or other object or entity, the mobile gaming device must first detect the stationary gaming device. Further, in various embodiments, it must be determined which fixed gaming device among the various nearby gaming devices has the information displayed on the mobile gaming device. For example, a mobile gaming device may be in proximity to various fixed gaming devices. Then, it must be determined which of the various nearby fixed gaming devices is the one that the information was displayed on the mobile gaming device. In various embodiments, the mobile gaming device displays information about the closest fixed gaming device. In various embodiments, the mobile gaming device displays information about the closest fixed gaming device. For example, a mobile gaming device may have sides or surfaces that may be considered to constitute the front of the mobile gaming device. When the front of the mobile gaming device is facing or facing a particular fixed gaming device, the mobile gaming device may display information about that fixed gaming device. In various embodiments, the mobile gaming device may display information about a stationary gaming device facing in the direction of the mobile gaming device. Thus, for example, the mobile gaming device may provide information about the first fixed gaming device further away from the second fixed gaming device, if the presence of the first fixed gaming device is If the second fixed game device is facing in the opposite direction and the presence of the second fixed game device is in a different direction, it may be displayed.

  In various embodiments, a player may pay to have certain settings on his mobile gaming device, and such settings may reduce the amount of information that may be displayed on that mobile gaming device. decide. For example, if you hold your mobile gaming device up to a fixed gaming device and the first setting is that the last ten results of that fixed gaming device can be displayed and viewed on your mobile gaming device. Alternatively, the player may pay $ 5 per day. For a second setting that holds your mobile gaming device up to a fixed gaming device and that the last 100 results of that fixed gaming device can be displayed and viewed on your mobile gaming device Alternatively, the player may pay $ 10 per day. In various embodiments, a mobile gaming device may receive information so that it can display information that is available for any possible settings. However, the mobile gaming device may withhold or not display certain information received based on current settings. For example, the mobile gaming device may be in a first setting where only the last ten results that occurred on the fixed gaming device can be displayed. The fixed gaming device may actually communicate the last 100 results that occurred on the fixed gaming device to the mobile gaming device. However, the mobile gaming device may display only ten of those results for the current setting. If the mobile gaming device is in the second setting, the mobile gaming device may display all 100 of those results. In various embodiments, the mobile gaming device only has information that can communicate to the player based on the current settings of the mobile gaming device, from a fixed gaming device, from a casino server, or from any other source. Can be requested.

Some embodiments are described.
[Aspect 1]
Receiving a wireless signal from a mobile gaming device, wherein the mobile gaming device is operable to allow a player of the mobile gaming device to gamble;
An advertisement is output to the player based at least in part on receiving the wireless signal, wherein the advertisement includes at least one of video and audio;
A method that includes
[Aspect 2]
The method of aspect 1, wherein outputting the promotion includes outputting the promotion to the player via the mobile gaming device.
[Aspect 3]
Determining the promotion;
Transmitting the promotion to the mobile gaming device;
The method according to aspect 2, further comprising:
[Aspect 4]
3. The method of aspect 2, wherein the mobile gaming device determines, at least in part, the promotion.
[Aspect 5]
Receiving from the mobile gaming device an indication to obtain additional information related to the promotion;
Transmitting the additional information to the mobile gaming device;
Outputting the additional information to the player via the mobile gaming device;
The method according to aspect 2, further comprising:
[Aspect 6]
Receiving from the mobile gaming device an indication to obtain additional information related to the promotion;
Transmitting the additional information to another device other than the mobile game device;
Outputting the additional information to the player via the other device;
The method according to aspect 2, further comprising:
[Aspect 7]
The method of claim 6, wherein the other device is adjacent to the player.
[Aspect 8]
The method according to aspect 7, wherein the other device includes a slot machine.
[Aspect 9]
The method of aspect 1, wherein outputting the promotion includes outputting the promotion to the player via a device other than the mobile gaming device.
[Aspect 10]
10. The method of aspect 9, wherein the other device is adjacent to the player.
[Aspect 11]
The method according to aspect 10, wherein the other device includes a slot machine.
[Aspect 12]
The output of the advertisement is that the first part of the advertisement is output to the player via the mobile gaming device, and that the advertisement is transmitted to the player via the other device. 2. The method of aspect 1, comprising outputting the two parts.
[Aspect 13]
Receiving the wireless signal includes receiving the wireless signal via another device other than the mobile game device,
Outputting the advertisement includes outputting the advertisement to the player via the other device.
The method according to aspect 1.
[Aspect 14]
The wireless signal originates at least partially from another device other than the game device,
Outputting the advertisement includes outputting the advertisement to the player via the other device.
The method according to aspect 1.
[Aspect 15]
Receiving the wireless signal includes a device other than the mobile game device that receives the wireless signal,
Outputting the advertisement includes the other device that outputs the advertisement to the player,
The method according to aspect 1.
[Aspect 16]
16. The method of aspect 15, wherein the other device is adjacent to the player.
[Aspect 17]
17. The method according to aspect 16, wherein the other device includes a slot machine.
[Aspect 18]
16. The method of aspect 15, wherein the wireless signal encodes the advertisement.
[Aspect 19]
The wireless signal identifies the promotion;
The method further includes the other device determining the signal based at least in part on the signal.
A method according to aspect 15.
[Aspect 20]
Determining, based at least in part on the wireless signal, that the mobile gaming device is in proximity to another device other than the mobile gaming device;
Outputting the promotion may include providing the player with the promotion via the other device based at least in part on determining that the mobile gaming device is proximate to the other device. Further including being output,
The method according to aspect 1.
[Aspect 21]
21. The method according to aspect 20, wherein the method is performed at least partially by the other device.
[Aspect 22]
21. The method of aspect 20, wherein receiving the wireless signal includes receiving the wireless signal via the other device.
[Aspect 23]
21. The method of aspect 20, wherein the wireless signal is at least partially derived from the other device.
[Aspect 24]
21. The method according to aspect 20, wherein the other device includes a slot machine.
[Aspect 25]
Determining, based at least in part on the wireless signal, that the mobile gaming device is proximate to another device other than the gaming device;
The output of the promotion may include the promotion being provided to the player via the mobile gaming device based at least in part on determining that the mobile gaming device is proximate to the other device. Further including being output,
The method according to aspect 1.
(Aspect 26)
26. The method of aspect 25, wherein receiving the wireless signal comprises receiving the wireless signal via the other device.
[Aspect 27]
28. The method of aspect 25, wherein the wireless signal originates at least in part from the other device.
(Aspect 28)
Determining, based at least in part on the wireless signal, that the mobile gaming device is within a predetermined distance of another device other than the mobile gaming device;
The output of the promotion may include providing the player with the mobile gaming device via the other device based at least in part on determining that the mobile gaming device is within the predetermined distance of the other device. Further including output of the promotion,
The method according to aspect 1.
(Aspect 29)
The method according to aspect 28, wherein the other device includes a slot machine.
[Aspect 30]
Determining, based at least in part on the wireless signal, that the mobile gaming device is within a predetermined distance of another device other than the mobile gaming device;
The output of the advertisement is based on the mobile gaming device being within the predetermined distance of the other device, based at least in part on the player via the mobile gaming device to the player. Further including output of the promotion,
The method according to aspect 1.
[Aspect 31]
Determining, based at least in part on the wireless signal, that the mobile gaming device is in proximity to a retailer;
Outputting the advertisement includes outputting the advertisement to the player via the mobile gaming device based at least in part on determining that the mobile gaming device is in proximity to the retailer. Further comprising:
The method according to aspect 1.
[Aspect 32]
32. The method of aspect 31, wherein the promotion is associated with the retailer.
(Aspect 33)
33. The method of aspect 32, further comprising determining the promotion and sending the promotion to the mobile gaming device.
(Aspect 34)
33. The method of aspect 32, wherein the mobile gaming device determines the promotion at least in part.
[Aspect 35]
Determining, based at least in part on the wireless signal, that the mobile gaming device is within a predetermined distance of a retailer;
Outputting the advertisement includes outputting the advertisement to the player via the mobile gaming device based at least in part on the mobile gaming device determining that the retailer is within a predetermined distance of the retailer. Further including
The method according to aspect 1.
(Aspect 36)
36. The method of aspect 35, wherein the promotion is associated with the retailer.
[Aspect 37]
37. The method of aspect 36, wherein the mobile gaming device determines the promotion at least in part.
[Aspect 38]
Determining that the mobile gaming device is within the predetermined location based at least in part on the wireless signal;
Outputting the advertisement includes outputting the advertisement to the player via the mobile gaming device based at least in part on determining that the mobile gaming device is within a predetermined location. Further comprising,
The method according to aspect 1.
(Aspect 39)
39. The method of aspect 38, further comprising determining the promotion based at least in part within the predetermined location.
[Aspect 40]
39. The method of aspect 38, wherein the signal includes a location of the mobile gaming device.
[Aspect 41]
2. The method of aspect 1, further comprising determining the promotion based at least in part on information about the player.
[Aspect 42]
42. The method of aspect 41, wherein the signal includes the information about the player.
(Aspect 43)
42. The method of aspect 41, wherein the signal identifies a mechanism for accessing the information about the player.
(Aspect 44)
44. The method of aspect 43, further comprising retrieving the information about the player using the mechanism identified in the signal.
(Aspect 45)
A processor,
A computer-readable medium storing instructions.
The instructions, when executed by the processor, direct the processor to perform the method of aspect 1.
apparatus.
(Aspect 46)
For a user of a mobile gaming device, determining a gambling result based on a game played by the user via the mobile gaming device;
Determining that the mobile gaming device is in proximity to a retail facility;
Determining an advertisement based at least in part on the result and based at least in part on the proximity of the mobile gaming device to the retail establishment, wherein the advertisement is at least one of the retail establishments. What you do with the product,
Causing the mobile gaming device to output the promotion to the user;
A method that includes
(Aspect 47)
49. The method of aspect 46, wherein determining that the mobile gaming device is proximate to the retail establishment includes determining that the mobile gaming device is within a predetermined distance of the retail establishment.
(Aspect 48)
A processor,
A computer-readable medium storing instructions.
The apparatus wherein the instructions, when executed by the processor, direct the processor to perform the method of aspect 46.
(Aspect 49)
Displaying at least one display on at least one marketer, wherein the display includes an opportunity for the marketer to present a promotion via at least one mobile gaming device, wherein the mobile gaming device provides a gambling game Operable to
Receiving a bid for the opportunity from the marketer, wherein the bid includes a monetary quantity, and determining that the bid meets one or more first sets of predetermined criteria;
Accepting the limit price based at least in part on the limit price meeting the one or more of the first set of predetermined criteria;
Identifying at least one mobile gaming device, wherein said at least one mobile gaming device is currently in use by a player;
Causing the identified mobile gaming device to provide a promotion of the marketer to the player;
A method that includes
[Aspect 50]
50. The method of aspect 49, wherein the opportunity comprises at least one situation in which the promotion of the marketer is provided.
(Aspect 51)
Aspect 50. The aspect of aspect 50, wherein causing the identified mobile gaming device to provide the promotion of the marketer comprises causing the identified mobile gaming device to provide the promotion of the marketer according to the at least one situation. Method.
[Aspect 52]
51. The method of aspect 50, wherein identifying the at least one mobile gaming device comprises identifying the at least one mobile gaming device based on the at least one situation.
(Aspect 53)
The at least one situation includes:
(A) the date on which the advertisement of the marketer is provided;
(B) the time at which the advertisement of the marketer is provided;
Aspect 50, comprising: (c) at least one person to whom the promotion of the marketer is presented; and (d) demographic data of at least one person to whom the promotion of the marketer is presented. the method of.
(Aspect 54)
50. The method of aspect 49, wherein determining that the bid price meets one or more of the first set of predetermined criteria comprises determining that the quantity of money exceeds a predetermined amount.
[Aspect 55]
Determining that the limit bid meets one or more of the first set of predetermined criteria includes determining that the amount of money exceeds the amount of money associated with any other limit price. 50. The method according to aspect 49.
(Aspect 56)
Receiving the advertisement of the marketer from the marketer;
Determining that the promotion of the marketer meets one or more second sets of predetermined criteria;
50. The method of aspect 49, further comprising:
(Aspect 57)
The second set of predetermined criteria is:
(A) the promotion of the marketer does not include any violent language;
(B) the advertisement of the marketer includes only images having certain pixel dimensions;
(C) the promotion of the marketer has a predetermined run length;
(D) the advertisement of the marketer does not include any images that are identical to images used in one or more predetermined games; and (e) the advertisement of the marketer is used in one or more predetermined games. 57. The method of aspect 56, comprising at least one of not including any of the same sounds as the sounds.
(Aspect 58)
50. The method of aspect 49, further comprising transmitting the advertisement of the marketer to the identified mobile gaming device.
(Aspect 59)
59. The method of aspect 58, further comprising transmitting a first instruction to the identified mobile gaming device, wherein the first instruction describes a method of presenting the advertisement of the marketer.
[Aspect 60]
The first instruction comprises:
(A) a place on the display screen where the marketer presents the advertisement;
(B) the time during which the marketer presents the promotion;
(C) the volume at which the marketer presents the promotion;
(D) the length of time that the marketer presents the promotion;
60. The method of aspect 59, comprising at least one of: (e) a situation that must occur in a game before the advertisement of the marketer is presented.
[Aspect 61]
The method further comprises transmitting a second command to the identified mobile gaming device, wherein the second command indicates that the identified mobile gaming device is not present when the marketer's promotion is presented. 60. The method according to aspect 59, wherein the location that should not be described is described.
(Aspect 62)
62. The method of aspect 61, wherein the location includes a restaurant.
(Aspect 63)
Determining the category of the advertisement of the marketer;
The identified mobile gaming device has not presented a different promotion in the same category within a previous predetermined time period, further comprising:
Having the identified mobile gaming device present the promotion of the marketer means that the identified mobile gaming device has not presented a different the promotion within the same category during the previous predetermined time period. At least in part based on causing the identified mobile gaming device to present the promotion of the marketer to the player.
50. The method according to aspect 49.
(Aspect 64)
50. An apparatus, comprising: a processor; and a computer readable medium storing instructions, wherein the instructions, when executed by the processor, direct the processor to perform the method of aspect 49.
[Aspect 65]
Receiving at least one display, wherein the display includes an opportunity to present a promotion via the at least one mobile gaming device when the mobile gaming device is within a particular location in a casino; The mobile gaming device is operable to provide a gambling game;
Bidding an offer for the opportunity, wherein the offer comprises a monetary quantity;
Receiving an indication that the bid has been accepted;
Sending data to the server that may present a particular promotion; receiving an indication that the particular promotion has been presented by a mobile gaming device at the location within the casino;
A method that includes
(Aspect 66)
Receiving a bid for the monetary quantity;
Providing the monetary quantity;
The method of embodiment 65, further comprising:
[Aspect 67]
66. The method of aspect 65, further comprising generating the data that may present the particular promotion.
(Aspect 68)
Generating the data comprises:
(A) image data,
67. The method of aspect 67, comprising generating at least one of (b) video data, and (c) audio data.
(Aspect 69)
A processor,
A computer-readable medium storing instructions.
The instructions, when executed by the processor, direct the processor to perform the method of aspect 65.
apparatus.
[Aspect 70]
Determining a first game played by a first player on the mobile gaming device;
Identifying a stationary device operable to perform the same type of game as the first game;
Determining that the fixed device is usable, and presenting the first player with a proposal to participate in a second game at the fixed device;
Receiving an indication from the first player that the first player accepts the offer;
Reserving the fixed device for the first player;
A method that includes
(Aspect 71)
71. The method of aspect 70, wherein the first game comprises a slot machine game and the stationary device comprises a slot machine.
[Aspect 72]
71. The method of aspect 70, wherein the first game comprises a poker game and the stationary device comprises a poker table.
(Aspect 73)
Aspect 70. The method of aspect 70, wherein reserving comprises inhibiting a second player from using the fixed device prior to the first player using the fixed device. Method.
(Aspect 74)
Determining a first credit balance of the first player, wherein the first credit balance is associated with the mobile gaming device;
Sending a command to the fixed device, wherein the command indicates that the fixed device establishes a second credit balance;
Sending a command to the mobile gaming device, the command instructing the mobile gaming device to establish a zero credit balance;
71. The method of aspect 70, further comprising:
(Aspect 75)
Aspect 74. The method of aspect 74, wherein the second credit balance is equal to the first credit balance.
(Aspect 76)
Aspect 74. The method of aspect 74, wherein the second credit balance is greater than the first credit balance.
(Aspect 77)
71. The method of aspect 70, further comprising transmitting an indication of the location of the stationary device to the mobile gaming device.
(Aspect 78)
A processor,
A computer-readable medium storing instructions.
The instructions, when executed by the processor, direct the processor to perform the method of aspect 70.
apparatus.
(Aspect 79)
Receiving at a mobile gaming device an advertisement to be presented to a user of the mobile gaming device, wherein the mobile gaming device is operable to provide a gambling game;
Receiving a first command at the mobile gaming device, wherein the first command describes a method of presenting the advertisement;
Presenting the advertisement to the user according to the first instruction;
A method that includes
[Aspect 80]
The first instruction comprises:
(A) a place on the display screen to present the advertisement,
(B) the time during which the advertisement is presented;
(C) the volume at which the advertisement is presented;
(D) the length of time to present the promotion,
Aspect 79. The method of aspect 79, comprising (e) at least one of a situation that must occur in a game before the promotion is presented.
(Aspect 81)
Further comprising receiving a second command at the mobile gaming device;
The second instruction states where the mobile gaming device must be present when the advertisement is presented, and presenting the advertisement tells the user when the mobile gaming device is at the location. Including presenting the promotion,
The method according to embodiment 79.
(Aspect 82)
Receiving an advertisement on a mobile phone, wherein the advertisement includes audio, the advertisement promoting at least one of a product and a service,
Receiving an indication of an incoming call on the mobile phone;
Playing the promotion as a ringtone in response to the incoming call;
A method that includes
[Aspect 83]
83. The method of aspect 82, further comprising reporting on the use of the promotion as a ringtone.
(Aspect 84)
84. The method of aspect 83, wherein the use includes the number of times the promotion was played as the ringtone.
(Aspect 85)
Further comprising reporting at least one of at least one location where the promotion was played as the ringtone and at least one time the promotion was played as the ringtone.
Embodiment 85. The method of embodiment 84.
(Aspect 86)
Presenting a first advertisement to a game device to a player of the game device, wherein the game device is operable to provide a gambling-based game to the player;
Receiving a display from the game device, wherein the display is transmitted by the game device in response to an action by the player;
Determining a second promotion based at least in part on the indication;
Presenting the second promotion to the player on the game device;
A method that includes
(Aspect 87)
The indication includes an indication of a response by the player to the promotion,
Determining the second promotion includes determining the second promotion based at least in part on the reaction of the player.
The method according to aspect 86.
(Aspect 88)
90. The method of aspect 87, further comprising deterring another gaming device from presenting the first promotion based at least in part on the reaction by the player.
(Aspect 89)
The first promotion is a first category,
The display includes a display of a second category that is different from the first category,
Determining the second promotion includes determining the second promotion based at least in part on the second category.
The method according to aspect 86.
[Aspect 90]
Determining, by the mobile gaming device, a fixed gaming device proximate to the mobile gaming device;
Requesting, by the mobile gaming device, a historical game result generated at the fixed gaming device;
Displaying the historical game result by the mobile gaming device;
A method that includes
(Aspect 91)
The historical game result is:
At least one result of a game generated on the fixed game device;
At least one payout made by the stationary game device,
The last time a bonus round has been reached on the stationary gaming device,
90. The method of aspect 90, comprising at least one of: a previous player's net win at the fixed gaming device; and a previous player's overall win at the fixed gaming device.
(Aspect 92)
90. The method of aspect 90, wherein determining the fixed gaming device by the mobile gaming device comprises detecting the fixed gaming device by the mobile gaming device.
(Aspect 93)
90. The method of aspect 90, further comprising receiving the historical game result from the stationary gaming device by the mobile gaming device.

Claims (8)

A device having a machine-readable medium storing a set of instructions, wherein the instructions are executed on the device when executed by the processor:
Receiving an indication of a location in the casino where a future opportunity to present a promotion to a mobile handheld gaming device may occur;
Bidding a bid for the opportunity to present the promotion to the mobile handheld gaming device in the future, wherein the bid comprises a monetary quantity;
Receiving an indication that the bid has been accepted;
Generating data that can be used to present the promotion;
Transmitting the data to a server;
Receiving from the server an indication that the promotion has been presented by a mobile gaming device at the location within the casino;
Receiving a charge for the monetary quantity;
Providing the quantity of money.
apparatus. Generating data
(A) image data,
The apparatus of claim 1, comprising generating at least one of: (b) video data; and (c) audio data.   The apparatus of claim 1, wherein the method further comprises receiving an indication that the promotion meets a set of criteria used to filter out unwanted promotions. The set of criteria is:
(A) the promotion does not contain any harsh language;
(B) the promotion includes only images having certain pixel dimensions;
(C) the promotion has a predetermined run length;
(D) the advertisement does not include any images that are the same as images used in one or more predetermined games; and (e) the advertisement uses the same sounds as sounds used in one or more predetermined games. Not include anything,
4. The device of claim 3, comprising one or more of the following.   The apparatus of claim 1, wherein the method further comprises receiving an indication of a response to the promotion and determining an adjustment to a future promotion based on the response.   The apparatus of claim 1, wherein the method further comprises receiving an indication of a player's credit balance at which the opportunity to present the promotion may occur in the future.   The apparatus of claim 1, wherein the method further comprises receiving an indication of a winning characteristic by a player in which the opportunity to present the promotion may occur in the future. The apparatus of claim 7, wherein the characteristic comprises a winning amount.

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