JP6360216B2 - Program, server, terminal and network system - Google Patents

Description

  The present invention relates to a program, an information storage medium, a server, a terminal, and a network system.

  Conventionally, a network system that provides a user with a communication-type service called a social networking service (hereinafter referred to as “SNS”) is known. The purpose of such a network system is to allow a user to add a friend to his / her friend list, to show his / her diary to the friend, to exchange a mail, and to create a community. On the social networking service, an online game called a social game is provided and can be played while communicating with other users.

  Further, as conventional techniques, there are a game system (Patent Document 1) that randomly extracts items such as characters and provides them to the user, and a game device (Patent Document 2) that provides a user-friendly screen.

JP 2008-93165 A JP 2003-225462 A

  In a network system that provides a social game, it is desirable to provide display information suitable for the user reflecting the current or past game situation of the user. Further, since the display area that can be displayed on the screen is limited, it is important to display the display information appropriately on the limited screen to the user.

  The present invention has been made in view of the above problems, and the object of the present invention is to perform display content determination and display content placement control based on the current or past game situation of the user, and display suitable for the user. An object is to provide a program, an information storage medium, a server, a terminal, and a network system capable of generating information.

(1) The present invention is a server program that performs game processing by transmitting / receiving data to / from a user terminal via a network, and stores a user's past game situation in a storage unit for each user identification information. Based on the game situation storage processing unit for processing, the user's past game situation, and the current game situation of the user, the display contents to be displayed on the user's terminal and the priority of the display contents are determined, and the priority is given. An arrangement control unit that performs arrangement control of display contents based on the degree, a display information generation unit that performs processing to generate display information in which display contents are arranged by the arrangement control unit, and transmits the generated display information to the terminal The present invention relates to a program that causes a computer to function as a communication control unit that performs processing. The present invention relates to an information storage medium that is readable by a computer and stores the above-described program, and a server that includes the above-described units.

According to the present invention, based on the user's past game situation and the user's current game situation, the display content to be displayed on the user's terminal and the priority of the display content are determined, and the display is based on the priority. Since the content placement control is performed and the display information is generated, the display content can be determined and the display content placement control can be performed based on the current or past game situation of the user to generate the display information suitable for the user. .

(2) Further, in the program, information storage medium, and server of the present invention, an item used during a game is stored in the storage unit, and control is performed to cause the user or a group to which the user belongs to acquire the item. The computer further functions as an item acquisition control unit, and the past game situation includes an acquisition situation of the past item of the user or a group to which the user belongs, and the game situation storage processing unit In addition, the acquisition status of the item in the past of the user is stored in the storage unit, and the arrangement control unit acquires the acquisition status of the item in the past of the user or the group to which the user belongs and the current game status of the user. The display content to be displayed on the terminal of the user and the priority of the display content are determined based on the It may perform placement control of the content.

  According to the present invention, the display content to be displayed on the user's terminal and the priority of the display content are determined based on the acquisition status of the past items of the user or the group to which the user belongs and the current game status of the user. Since the display information is generated by determining and controlling the arrangement of the display content based on the priority, it is possible to generate appropriate display information according to the past item acquisition status. The group is a group (team, party, etc.) composed of a plurality of users.

(3) Further, in the program, information storage medium, and server of the present invention, an item used during the game is stored in the storage unit, and control is performed to cause the user to acquire the item by charging from the user. As the item acquisition control unit, the computer further functions, the past game situation includes billing information of the user's past item, and the game situation storage processing unit performs the user's past information for each user identification information. Charging information of the item is accumulated in the storage unit, and the arrangement control unit should display the user's past charging information of the item and the current game situation of the user on the terminal of the user The display content and the priority of the display content may be determined, and the arrangement control of the display content may be performed based on the priority.

  According to the present invention, the display contents to be displayed on the terminal of the user and the priority of the display contents are determined based on the charging information of the user's past items and the current game situation of the user, and the priority is determined. Since the display information is generated based on the display content placement control, appropriate display information corresponding to the billing information of the user's past items can be generated.

(4) In the program, the information storage medium, and the server of the present invention, the billing information includes items purchased by the user in the past, and the placement control unit stores purchase information of the items purchased by the user in the past. It may be determined as one of the display contents, and the priority of the purchase information may be higher.

  According to the present invention, the purchase information of the item purchased by the user in the past is determined as one of the display contents, and the priority of the purchase information is given higher priority, so the purchase information of the item purchased by the user in the past is displayed on the screen. Display information that is preferentially arranged on the screen can be generated, and display information that effectively enhances the user's willingness to purchase can be generated.

(5) Moreover, in the program, information storage medium, and server of the present invention, the arrangement control unit displays the purchase information of the item most purchased by the user among the plurality of items purchased by the user in the past. You may decide as one of these.

  According to the present invention, since the purchase information of the item most purchased by the user is determined as one of the display contents, the purchase information of the item that is likely to be purchased by the user can be one of the display contents. Display information that effectively increases the user's willingness to purchase can be generated.

(6) In the program, the information storage medium, and the server of the present invention, the billing information includes a purchase amount of an item purchased by the user in the past, and the placement control unit Purchase information may be determined as one of the display contents, and the priority of the purchase information may be higher.

  According to the present invention, the purchase information of the item corresponding to the purchase amount is determined as one of the display contents, and the priority of the purchase information is made higher. Display information arranged preferentially on the screen can be generated, and display information that can effectively increase the user's willingness to purchase can be generated.

(7) Further, in the program, the information storage medium, and the server of the present invention, the placement control unit obtains purchase information of an item having a unit price most purchased by the user among a plurality of items purchased by the user in the past. You may make it determine as one of the display contents.

  According to the present invention, it is possible to generate display information that preferentially arranges purchase information of items of a unit price that a user has purchased most on the screen, and it is possible to effectively increase the user's willingness to purchase Can be generated.

(8) In the program, the information storage medium, and the server of the present invention, the billing information includes a virtual currency possessed by a user that can be exchanged for an item, and the placement control unit includes a virtual currency amount possessed by the user. The purchase information of the item corresponding to the item may be determined as one of the display contents, and the priority of the purchase information may be set higher.

  According to the present invention, the purchase information of the item corresponding to the virtual currency amount possessed by the user is determined as one of the display contents, and the priority of the purchase information is made higher, so the virtual currency amount suitable for the user It is possible to generate display information in which purchase information of items on the screen is preferentially arranged on the screen, and to effectively increase the user's willingness to purchase.

(9) In the program, information storage medium, and server of the present invention, the arrangement control unit may perform arrangement control so that the purchase information is arranged in a first view.

  Here, the first view is, for example, a range displayed on the display unit of the terminal without scrolling when displaying the display information on the terminal. ADVANTAGE OF THE INVENTION According to this invention, the user can browse purchase information instantly and the display information which can raise a user's purchase willingness effectively can be produced | generated.

(10) Further, in the program, the information storage medium, and the server of the present invention, the billing information includes items purchased by the user in the past, and the arrangement control unit determines whether the user has past in the past based on the billing information. It is determined whether or not the item has been purchased, and when the user has not purchased the item in the past, the item purchase method information is determined as one of the display contents, and the purchase method information The priority may be higher.

According to the present invention, for example, for a user who has never purchased an item in the past, item purchase method information can be preferentially arranged on the screen, and the user can be instructed appropriately about the item purchase method. Display information capable of effectively increasing the user's willingness to purchase can be generated.

(11) In the program, the information storage medium, and the server of the present invention, the billing information includes a virtual currency possessed by a user that can be exchanged for an item, and the placement control unit includes a virtual currency amount possessed by the user. If is zero, the virtual currency acquisition method information may be used as the purchase method information and the priority may be higher.

  According to the present invention, for example, it is possible to teach virtual currency acquisition method information to a user who cannot acquire a charge item because the virtual currency amount possessed by the user is zero, and the user's willingness to purchase is effective. Display information can be generated which can be enhanced.

(12) In the program, information storage medium, and server of the present invention, the arrangement control unit may perform arrangement control so that the purchase method information is arranged in a first view. ADVANTAGE OF THE INVENTION According to this invention, the user can browse purchase method information instantaneously and the display information which can raise a user's willingness to purchase effectively can be produced | generated.

(13) In the program, the information storage medium, and the server of the present invention, the billing information includes purchase dates and times of items purchased by the user in the past, and the arrangement control unit is associated with the user identification information. The display contents to be displayed on the terminal of the user and the priority of the display contents are determined based on the purchase date and time of the item purchased by the user in the past and the current game situation of the user, and the display contents based on the priority. The arrangement control may be performed.

  According to the present invention, since display information can be generated based on the purchase date and time of an item purchased in the past, for example, appropriate display information can be generated on the date and time when the user's willingness to purchase increases.

(14) In the program, the information storage medium, and the server of the present invention, the billing information includes a mode at the time of purchase of an item purchased by the user in the past, and the arrangement control unit corresponds to the identification information of the user. The display content to be displayed on the terminal of the user and the priority of the display content are determined based on the mode at the time of purchase of the item that the attached user has purchased in the past and the current game situation of the user. The display content arrangement control may be performed based on the above.

  According to the present invention, since display information can be generated based on the mode (time) at the time of purchasing an item purchased in the past, for example, appropriate display information is generated in a mode in which the user's willingness to purchase is increased. Can do.

(15) In the program, information storage medium, and server of the present invention, the past game situation includes past game information of a user or a group to which the user belongs, and the game situation storage processing unit For each identification information, the past game information of the user or the group to which the user belongs is stored in the storage unit, and the arrangement control unit is configured to store the past game information of the user or the group to which the user belongs and the current user's current The display contents to be displayed on the terminal of the user and the priority of the display contents may be determined based on the game situation, and the arrangement control of the display contents may be performed based on the priority.

  According to the present invention, the display content to be displayed on the user's terminal and the priority of the display content are determined based on the past game information of the user or the group to which the user belongs and the current game situation of the user. Since the display information is generated based on the priority and the display information is generated, appropriate display information corresponding to the past game information can be generated.

(16) In the program, the information storage medium, and the server of the present invention, the past game situation includes a user's game usage time, and the game situation storage processing section The past game usage time is accumulated in the storage unit, and the arrangement control unit determines purchase information of an item which is one of the display contents based on the user's past game usage time, and the purchase information The priority may be higher.

  ADVANTAGE OF THE INVENTION According to this invention, display information can be produced | generated based on the usage time of a user's past game, and the display information which can raise a user's willingness to purchase an item effectively can be produced | generated.

(17) In the program, the information storage medium, and the server of the present invention, the past game situation includes a past game result of a user or a group to which the user belongs, and the game situation storage processing unit For each identification information, the past game results of the user or the group to which the user belongs are accumulated in the storage unit, and the arrangement control unit is configured to display the display contents based on the past game result of the user or the group to which the user belongs. The purchase information of one item may be determined, and the priority of the purchase information may be higher.

  According to the present invention, display information can be generated based on past game results of a user or a group to which the user belongs, and display information that can effectively increase the user's willingness to purchase items is generated. be able to.

(18) In the program, the information storage medium, and the server of the present invention, the current game situation includes a game parameter of the user's current user character, and the placement control unit Based on the game parameter, purchase information of an item that is one of the display contents may be determined, and the priority of the purchase information may be set higher.

  ADVANTAGE OF THE INVENTION According to this invention, display information can be produced | generated based on the game parameter of a user's current user character, and the display information which can raise a user's willingness to purchase an item effectively can be produced | generated. .

(19) In the program, the information storage medium, and the server of the present invention, an item used during the game is stored in the storage unit, and control is performed to cause the user or a group to which the user belongs to acquire the item. As the item acquisition control unit, the computer is further functioned, and the past game situation includes the number of possessed items acquired by the user in the past, and the game situation storage processing unit Is stored in the storage unit, and the arrangement control unit is based on the number of items held by the user in the past and the current game situation of the user. The display content to be displayed on the terminal and the priority of the display content may be determined, and the arrangement control of the display content may be performed based on the priority.

  According to the present invention, the display content to be displayed on the terminal of the user and the priority of the display content are determined based on the number of possessed items acquired by the user in the past and the current game situation of the user. Since display information is generated based on the degree of display and display information is generated, appropriate display information according to the number of items acquired by the user in the past can be generated.

(20) Further, in the program, the information storage medium, and the server of the present invention, an item used during the game is stored in the storage unit, and control for causing the user or a group to which the user belongs to acquire the item is performed. As the item acquisition control unit, the computer further functions, the past game situation includes the type information of the item acquired by the user in the past, and the game situation storage processing unit Stores the type information of the item acquired in the past in the storage unit, and the arrangement control unit is based on the item type information acquired by the user in the past and the current game situation of the user. The display contents to be displayed on the terminal and the priority of the display contents are determined, and the arrangement of the display contents is controlled based on the priority. There.

  According to the present invention, based on the item type information acquired by the user in the past and the current game situation of the user, the display content to be displayed on the terminal of the user and the priority of the display content are determined and prioritized. Since the display information is controlled based on the degree to generate the display information, appropriate display information according to the item type information acquired by the user in the past can be generated.

(21) Further, the present invention is a terminal program for transmitting and receiving data to and from a server via a network, requesting the server for a past game situation of the user associated with the user identification information, Display contents to be displayed on the terminal of the user based on the communication control unit that performs processing for receiving the past game situation of the user from the server, the received past game situation of the user, and the current game situation of the user. And a display control unit that determines the priority of the display content and controls the display content based on the priority, and a display information generation unit that performs a process of generating display information in which the display content is arranged by the layout control unit; The present invention relates to a program that causes a computer to function as a display control unit that performs processing for displaying generated display information on a display unit. The present invention relates to an information storage medium that can be read by a computer and stores the program, and a terminal that includes the above-described units.

(22) Further, the present invention is a network system in which a server for performing game processing and a user terminal are connected via a network, and the server stores a user's past game for each piece of user identification information. Based on the game situation storage processing section for performing the process of storing the situation in the storage section, the user's past game situation, and the current game situation of the user, the display contents and display contents to be displayed on the user's terminal A layout control unit that determines priority and performs layout control of display content based on the priority; a display information generation unit that performs processing to generate display information in which display content is arranged by the layout control unit; A communication control unit that performs a process of transmitting display information to the terminal, wherein the terminal performs a process of receiving the display information from the server; Received the display information, the display control unit performs a process of displaying on the display unit, a network system including a.

(23) Further, the present invention is a network system in which a server and a user terminal are connected via a network, wherein the server stores a past game situation of the user for each piece of user identification information. A game situation storage processing unit that performs a process of storing the information, and a process of transmitting a past game situation of the user associated with the identification information of the user to the user terminal in response to a request from the user terminal A communication control unit that performs a process of requesting the server for a past game situation of the user associated with the identification information of the user and receiving the past game situation of the user from the server. Display contents and display contents to be displayed on the terminal of the user based on the communication control unit, the received past game situation of the user, and the current game situation of the user A layout control unit that determines priority and performs layout control of display content based on the priority; a display information generation unit that performs processing to generate display information in which display content is arranged by the layout control unit; The present invention relates to a network system including a display control unit that performs a process of displaying display information on a display unit.

An example of the network diagram of the network system of this embodiment. An example of a functional block diagram of a server and a terminal of this embodiment. An example of a functional block diagram of a server and a terminal of this embodiment. An example of the functional block diagram of the SNS server of this embodiment. The figure for demonstrating the number of possession of an item. The figure for demonstrating the kind information of an item. The figure for demonstrating charging information. The figure for demonstrating charging information. The figure for demonstrating charging information. The figure for demonstrating game information. The figure for demonstrating game use time. The figure for demonstrating a game result. The figure for demonstrating the production | generation process of the display information of this embodiment. The figure for demonstrating the production | generation process of the display information of this embodiment. The figure for demonstrating the production | generation process of the display information of this embodiment. FIGS. 16A to 16D are views for explaining display information generation processing according to the present embodiment. FIGS. 17A to 17D are views for explaining display information generation processing according to the present embodiment. 18A to 18C are views for explaining display information generation processing according to the present embodiment. The figure for demonstrating the production | generation process of the display information of this embodiment. The figure for demonstrating the production | generation process of the display information of this embodiment. FIGS. 21A and 21B are views for explaining display information generation processing according to the present embodiment. The flowchart which shows the flow of a process of the server of this embodiment. The flowchart which shows the flow of a process of the server of this embodiment, and a terminal.

  Hereinafter, this embodiment will be described. In addition, this embodiment demonstrated below does not unduly limit the content of this invention described in the claim. In addition, all the configurations described in the present embodiment are not necessarily essential configuration requirements of the present invention.

1. Description of Network System FIG. 1 shows a network system of the present embodiment. As shown in FIG. 1, the network system of the present embodiment is configured such that a server 10 that provides a game service and a terminal 20 (terminals 20A, 20B, and 20C) can be connected to the Internet (an example of a network). Yes.

  The server 10 is an information processing apparatus that can provide a service that allows a user to play a game via the terminal 20 that is connected to the server via the Internet. The network system of the present embodiment may include an SNS server 30 that provides a communication type service. The SNS server 30 is an information processing apparatus that provides a service capable of providing communication among a plurality of users.

  The game provided by the server 10 may be a game called a social game executed using an SNS operating environment (API (application programming interface), platform, etc.) provided by the SNS server 30.

  The game provided by the server 10 is created in various languages such as a game provided on the web browser of the terminal 20, such as HTML, FLASH, CGI, PHP, shockwave, Java (registered trademark) applet, and JavaScript (registered trademark). A browser game (a game that is activated by simply opening an installation site with a Web browser) may be used.

Unlike the existing online game, the social game may be a game that does not require dedicated client software and can be used only with a Web browser and an SNS account.

  In addition, the game provided by the server 10 is connected to the SNS server 30 or the like or another user's terminal (smart phone, personal computer, game machine, etc.) via the network, and can share the same game progress simultaneously online. But you can.

  The billing server 40 is a server that collects the price of the item from the user's terminal. The accounting server 40 is connected to the server 10, the terminal 20, and the SNS server 30 via a network.

  For example, the billing server 40 has a function of managing charge billing to the user, debiting from the user's bank account, and the like. For example, various billing processes according to the credit company or the communication service company of the user terminal 20 are performed.

  The terminal 20 is an information processing device such as an image generation device, such as a smartphone, a mobile phone, a PHS, a computer, a game device, a PDA, or a portable game machine, and the server 10 via a network such as the Internet (WAN) or LAN. This is a device connectable to the SNS server 30 and the billing server 40. The communication line between the terminal 20 and the server 10, the SNS server 30, and the billing server 40 may be wired or wireless.

  In addition, the terminal 20 includes a web browser capable of browsing web pages (HTML format data). That is, the terminal 20 uses a communication control function for performing communication with the server 10 and the SNS server 30 and data received from the server 10 and the SNS server 30 (Web data, data created in HTML format, etc.). A Web browser function for controlling display on the display unit is provided, and processing for displaying display information (game screen information) on the display unit of the terminal is performed.

  When the terminal 20 requests the server 10 to play a predetermined game, the terminal 20 is connected to the game site of the server 10 and the game is started. In the game, by using an API as necessary, the SNS server 30 can perform a predetermined process, or the SNS user information managed by the SNS server 30 can be acquired.

  For example, the network system of the present embodiment transmits input information of the terminal 20 to the server 10, and the server 10 performs a game process based on the received input information. Then, the server 10 transmits the game process result to the terminal 20, and the terminal 20 performs a process of displaying the game process result received from the server 10 on the display unit 290.

  The server 10 may have the function of the SNS server 30, or the server 10 may have the function of the accounting server 40. Further, the server 10 may perform part or all of the game processing of the present embodiment, or the terminal 20 may perform part or all of the processing.

  Further, the server 10, the SNS server 30, and the billing server 40 may be configured by one (device, processor) or may be configured by a plurality (device, processor).

  Further, information such as billing information and game information stored in the storage area (storage unit 170) of the server 10 is stored in a database (storage device or memory in a broad sense) connected via a network (intranet or Internet). You may make it do.

Further, information such as user information stored in the storage area (storage unit 370) of the SNS server 30 is stored in a database (storage device or memory in a broad sense) connected via a network (intranet or Internet). It may be.

2. Description of SNS SNS (Social Networking Service) is a service for building a social network on the Internet. In the present embodiment, the SNS server 30 provides SNS. SNS basic functions include profile function, message transmission / reception function, friendship function (user mutual link function), user search function, diary function (blog function), posting information posting function (message posting function), community function, etc. There is.

  The SNS server 30 is not only for the user who logged in the user information (user name, profile, diary, bulletin information, game progress, community, etc.), but also to other users who have a friendship (friendship) with the user. Is also sent to create a community between users. The SNS server 30 may provide a service only to the user who has registered as a member.

  For example, the SNS server 30 has a Web server function and a mail server function capable of delivering mail, and the terminal 20 accesses an SNS URL (Uniform Resource Locator) of the SNS server 30 to identify user identification information (user Name, etc.) and password. When the user successfully logs in the SNS server 30, the SNS server 30 transmits the user's Web page to the terminal 20. Then, the terminal 20 causes the display unit 290 to display the received Web page of the user on the Web browser.

  When the SNS server 30 according to the present embodiment receives information requesting friendship between one user and the other user, the other user is associated with (associated with) the identification information of the one user. Register the identification information.

  For example, in this embodiment, the SNS server 30 receives information that the user A requests a friendship from the user B from the terminal 20A. Then, the SNS server 30 performs a process of transmitting a friend request (friend request) from the user A to the terminal 20B of the user B. Then, when the user B receives permission information for the user A's friend request from the terminal 20B, the SNS server 30 determines that the friendship between the user A and the user B has been established. Then, the identification information of user B is registered in association with the identification information of user A, and the identification information of user A is registered in association with the identification information of user B.

  In the SNS of this embodiment, each user can post posted information. For example, when the user A posts the posting information, the user A's terminal 20A transmits the posting information input from the user terminal to the SNS server 30, and the SNS server 30 displays the posting information posted by the user A. The included data (Web page) can be transmitted to the terminal 20A, and the posting information can be displayed on the display unit of the terminal 20A.

  Moreover, the SNS server 30 can also disclose the posting information from the terminal of the user A to the user B registered as a friend list (friend list). For example, the posting information posted by the user A can be referred to by the user B, and the user B can make a comment or an evaluation (such as “Like”) on the posting information posted by the user A. Communication between users can be achieved.

Note that the SNS server 30 may restrict users who disclose user information (profile, bulletin information, etc.) of each user to a predetermined user based on each user's disclosure restriction information (viewing restriction information). . For example, when the user A restricts the public restriction information to friends, only the other users (for example, users B, C, D, E) who have a friend relationship with the user A can view the posting information of the user A. Control is made so that the posting information of the user A cannot be viewed by other users who have no friendship (for example, the user F). The public restriction information has a plurality of stages of restrictions such as “open to all users”, “open to friends only”, and “open to friends of friends”, and the SNS server 30 can be set at any stage from the user terminal. The request for selecting whether to do so is accepted, and the public restriction information of the user is set.

  Further, the SNS server 30 may store follower information (information of a user who is registered as a follower) and follow information (information of a user who is following him) in the storage unit. In addition, unlike the two-way information sharing in a mutual service user by a friend relationship (friend relationship), a one-way service user who is registered so that the update information on the SNS of a specific service user can be viewed, It is called a follower of a specific service user, and making the update information viewable is called follow. That is, the SNS server 30 may store the identification information of one or more other users who are in the follower relationship or the follow relationship in the storage unit in association with the identification information of the user.

3. Configuration 3-1. Server, terminal configuration example 1
FIG. 2 shows an example of a functional block diagram of the server 10 and the terminal 20 of the present embodiment. The server 10 and the terminal 20 of the present embodiment may have a configuration in which some of the components (each unit) in FIG. 2 are omitted.

3-1-1. The server storage unit 170 is a work area such as the processing unit 100 or the communication unit 196, and its function can be realized by a RAM (VRAM) or the like. In addition, the storage unit 170 stores items 172, a game situation 173, user information 175, and friend information 176. Information stored in the storage unit 170 may be managed by a database.

  Items stored in the storage unit 170 include items for provision prepared in advance for the server 10 to provide to users, and items for users registered in association with each user (each user's identification information). Including both. The items for provision may be stored in the storage unit 170 separately for charging and for free.

  The game situation 173 includes an item acquisition situation, a billing situation (billing information 173a), game information 173b, and the like. The game situation 173 may be stored in the storage unit 170 separately for the current game situation and the past game situation.

  For example, the past game status includes the acquisition status of past items of the user or the group to which the user belongs, billing information 173a of the user's past items, past game information 173b of the user or the group to which the user belongs, It includes the number of items held in the past, item type information acquired by the user in the past, the user's past game usage time, and the past game results of the user or the group to which the user belongs.

  The current game situation includes game parameters of the user's current user character. The current game situation may include the current game information 173b of the user or the group to which the user belongs, and the current game result of the user or the group to which the user belongs.

The billing information 173a includes items purchased by the user in the past. Further, the billing information 173a includes the purchase amount of the item purchased by the user in the past. Further, the billing information 173a includes a virtual currency possessed by a user exchangeable with an item. Further, the billing information 173a includes the purchase date and time of the item that the user has purchased in the past. The billing information 173a includes a mode at the time of purchase of an item purchased by the user in the past. For each user, the server 10 stores the user billing information 173a in the storage unit 170 in association with the user identification information.

  The game information 173b includes game results, game usage time (login date and time, logout date and time), user character parameters, and user character clothes information. For each user, the server 10 stores the game information 173b of the user in the storage unit 170 in association with the identification information of the user.

  The user information 175 includes user identification information (information that can identify the user such as a user name, a user ID, and an e-mail address), a user password, and posted information posted by the user. The identification information (game ID) of the user of the server 10 may be the same as the identification information (SNSID) of the user of the SNS server 30, and the identification information (game ID) of the user of the server 10 is identification of the user of the SNS server 30. It may be different from the information (SNSID). When the identification information (game ID) of the user of the server 10 and the identification information (SNSID) of the user of the SNS server 30 are different, the server 10 and the SNS server 30 respectively have the identification information (game ID of the user of the server 10). ) And the identification information (SNSID) of the user of the SNS server 30 are stored in the storage unit in association with each other.

  The user information 175 may be the same as the user information 372 stored in the storage unit 370 of the SNS server 30. For example, the server 10 may refer to the user information 372 stored in the storage unit 370 of the SNS server 30 without storing the user information 175 in the storage unit 170. The user information 175 includes user companion information. The companion information is other user characters that are companions of the user character.

  The friend information 176 is identification information or the like of another user who has a friendship with the user. The friend information 176 may be the same as the friend information 373 stored in the storage unit 370 of the SNS server 30. The server 10 may refer to the friend information 373 stored in the storage unit 370 of the SNS server 30 without storing the friend information 176 in the storage unit 170. For each user, the server 10 may store the friend information 176 of the user in the storage unit 170 in association with the identification information of the user.

  The information storage medium 180 (computer-readable medium) stores programs, data, and the like, and functions as an optical disk (CD, DVD), magneto-optical disk (MO), magnetic disk, hard disk, and magnetic tape. Alternatively, it can be realized by a memory (ROM). The processing unit 100 performs various processes of the present embodiment based on a program (data) stored in the information storage medium 180. That is, the information storage medium 180 stores a program for causing a computer to function as each unit of the present embodiment (a program for causing a computer to execute processing of each unit).

  The communication unit 196 performs various controls for communicating with the outside (for example, a terminal, another server, or another network system), and functions as hardware such as various processors or a communication ASIC. Or by a program.

  The processing unit 100 (processor) performs processing based on a program or the like stored in the information storage medium 180. Specifically, a service is provided in response to a request from a terminal. The processing unit 100 performs various processes using the main storage unit 171 in the storage unit 170 as a work area. The functions of the processing unit 100 can be realized by hardware such as various processors (CPU, DSP, etc.), ASIC (gate array, etc.), and programs.

  In particular, the processing unit 100 of the server 10 of the present embodiment includes a communication control unit 110, a web processing unit 111, a game situation storage processing unit 112, an arrangement control unit 113, a display information generation unit 114, a game processing unit 115, and item acquisition control. Part 116 is included. Note that some of these may be omitted.

  The communication control unit 110 performs processing for transmitting / receiving data to / from each of the terminal 20, the SNS server 30, and the billing server 40 via the network. That is, the server 10 performs various processes based on information received from the terminal 20 or the like by the communication control unit 110.

  In particular, the communication control unit 110 according to the present embodiment performs processing for transmitting display information to the user terminal 20 based on a request from the user terminal 20.

  The web processing unit 111 functions as a web server. For example, the web processing unit 111 transmits data in response to a request from the web browser 211 installed in the terminal 20 through a communication protocol such as HTTP (Hypertext Transfer Protocol), and is transmitted by the web browser 211 of the terminal 20. Receive data.

  The game situation storage processing unit 112 performs a process of storing the game situation in the storage unit 170 for each user identification information. For example, the game situation storage processing unit 112 performs a process of storing the past game situation of the user in the storage unit 170. In addition, the game situation storage processing unit 112 performs processing for storing the current game situation of the user in the storage unit 170.

  Further, the game situation storage processing unit 112 may store the acquisition status of the user's past items in the storage unit 170 for each identification information of the user. Further, the game situation storage processing unit 112 may accumulate the charging information 173a of the user's past items in the storage unit 170 for each user identification information.

  Moreover, you may make it the game situation memory | storage process part 112 memorize | store the past game information 173b of the user or the group to which the said user belongs in the memory | storage part 170 for every identification information of a user. In addition, the game situation storage processing unit 112 may accumulate the user's past game usage time in the storage unit 170 for each user identification information. The game situation storage processing unit 112 may store the past game results of the user or the group to which the user belongs in the storage unit 170 for each user identification information.

  Moreover, you may make it the game situation memory | storage process part 112 memorize | store the number of possession of the item which the said user acquired in the past in the memory | storage part 170 for every identification information of a user. Moreover, you may make it the game situation memory | storage process part 112 memorize | store the kind information of the item which the said user acquired in the past in the memory | storage part 170 for every identification information of a user.

  The arrangement control unit 113 determines the display contents to be displayed on the terminal of the user and the priority of the display contents based on the past game situation of the user and the current game situation of the user, and displays based on the priority. Perform content placement control.

  For example, the arrangement control unit 113 determines the display contents to be displayed on the terminal of the user and the priority of the display contents based on the acquisition status of the past items of the user or the group to which the user belongs and the current game situation of the user. The display content may be controlled based on the priority.

  Further, the arrangement control unit 113 determines the display content to be displayed on the user's terminal and the priority of the display content based on the user's past item billing information 173a and the current game situation of the user, You may make it perform arrangement | positioning control of the display content based on a priority. Further, the arrangement control unit 113 may determine the purchase information of the item that the user has purchased in the past as one of the display contents, and set the priority of the purchase information higher.

  Note that to make the purchase information higher in priority means that the priority is higher than the display contents other than the purchase information. For example, the priority of the purchase information is determined first, and the display content other than the purchase information is determined to be lower than the purchase information (for example, second).

  Further, the arrangement control unit 113 may determine purchase information of an item that the user has purchased most among a plurality of items that the user has purchased in the past as one of display contents. The arrangement control unit 113 may determine the purchase information of the item according to the purchase amount as one of the display contents, and set the priority of the purchase information higher. In addition, the arrangement control unit 113 may determine, as one of the display contents, purchase information of an item having a unit price most purchased by the user among a plurality of items purchased by the user in the past. Further, the arrangement control unit 113 may determine the purchase information of the item according to the virtual currency amount possessed by the user as one of the display contents, and set the priority of the purchase information higher. Further, the arrangement control unit 113 may perform arrangement control so that purchase information is arranged in the first view.

  Further, the arrangement control unit 113 determines whether or not the user has purchased an item in the past based on the billing information 173a, and if the user has not purchased the item in the past, The purchase method information may be determined as one of the display contents, and the priority of the purchase method information may be set higher. Note that the higher priority of the purchase method information means that the priority is higher than the display contents other than the purchase method information. For example, the priority of the purchase method information is determined first, and the display contents other than the purchase method information are determined to have a lower priority (for example, second) than the purchase method information. Further, when the virtual currency amount possessed by the user is zero, the arrangement control unit 113 may set the priority as the purchase method information using the virtual currency acquisition method information. Further, the arrangement control unit 113 may perform arrangement control so that the purchase method information is arranged in the first view.

  Further, the display content that the placement control unit 113 should display on the terminal of the user based on the purchase date and time of the item previously purchased by the user associated with the user identification information and the current game situation of the user Further, the priority of the display content may be determined, and the arrangement control of the display content may be performed based on the priority.

  In addition, the arrangement control unit 113 should display on the terminal of the user based on the purchase mode of the item previously purchased by the user associated with the user identification information and the current game situation of the user. The display content and the priority of the display content may be determined, and the arrangement control of the display content may be performed based on the priority.

  Further, the placement control unit 113 displays the display contents to be displayed on the terminal of the user and the priority of the display contents based on the past game information 173b of the user or the group to which the user belongs and the current game situation of the user. May be determined, and display content arrangement control may be performed based on the priority.

  Further, the arrangement control unit 113 may determine purchase information of an item that is one of display contents based on the user's past game usage time, and set the priority of the purchase information higher.

  In addition, the arrangement control unit 113 may determine purchase information of an item that is one of display contents based on a past game result of a user or a group to which the user belongs, and make the purchase information priority higher. .

  Further, the arrangement control unit 113 may determine purchase information of an item that is one of the display contents based on the game parameter of the current user character of the user, and increase the priority of the purchase information.

  In addition, the arrangement control unit 113 determines the display contents to be displayed on the user's terminal and the priority of the display contents based on the number of possessed items acquired by the user in the past and the current game situation of the user. The display content arrangement control may be performed based on the priority.

  Further, the arrangement control unit 113 determines the display content to be displayed on the user's terminal and the priority of the display content based on the item type information acquired by the user in the past and the current game situation of the user. The display content arrangement control may be performed based on the priority.

  The display information generation unit 114 performs processing for generating display information in which display contents are arranged by the arrangement control unit 113. For example, the display information generation unit 114 displays display contents (game screen contents, such as messages, images, links, and the like) and display information (game screen information and page information) for which the arrangement (configuration) of the display contents is determined. Generate. The display information is information made in various languages such as HTML, FLASH, CGI, PHP, shockwave, Java (registered trademark) applet, JavaScript (registered trademark), and the web browser of the terminal 20 is based on the display information. The display content can be displayed on the display unit 290.

  When the game processing unit 115 receives an execution command request for the game program (game application) of the present embodiment from the terminal 20, the game processing unit 115 performs processing for executing the game program. For example, the game processing unit 115 performs various processes related to the game (for example, lottery processing (gacha), battle processing (matching processing), event processing, and other game calculation processing).

  For example, when the game processing unit 115 receives a user's lottery request (gacha execution request) from the user's terminal, the game processing unit 115 randomly selects one item from among a plurality of provision items stored in the storage unit 170. Perform processing to select.

  In the present embodiment, the game processing is executed in the server 10, but all or part of the processing of the game processing unit 115 may be performed in the terminal 20. In such a case, the server 10 transmits the program of the game processing unit 115 to the terminal 20, and the game processing unit 212 of the terminal 20 executes the game process.

  The item acquisition control unit 116 stores items used during the game in the storage unit 170, and performs control for causing the user or a group to which the user belongs to acquire the item. Here, the control for causing the user to acquire the item is a process of associating the providing item with the identification information of the user and associating the item as the user's item (user's owned item, acquired item). is there. Control for causing an item to be acquired by the group to which the user belongs is a process of associating the provision item with the identification information of the group or the identification information of each user belonging to the group and associating the item as the user's item. It is.

For example, the item acquisition control unit 116 may perform control for causing the user to acquire the item by charging from the user. In addition, the item acquisition control unit 11
6 may perform control for allowing the user to acquire items free of charge during the game.

3-1-2. The terminal input unit 260 is a device for inputting input information from the user, and outputs the user input information to the processing unit. The input unit 260 of the present embodiment includes a detection unit that detects user input information (input signal). The input unit 260 includes, for example, a lever, a button, a steering, a microphone, a touch panel display, a keyboard, a mouse, and the like.

  The input unit 260 may be an input device including an acceleration sensor that detects triaxial acceleration, a gyro sensor that detects angular velocity, and an imaging unit. For example, the input device may be one that is gripped and moved by the user, or one that the user wears and moves. The input devices also include controllers made by imitating actual tools such as sword-type controllers and gun-type controllers held by the user, or glove-type controllers worn by the user (attached to the user's hand). It is. The input device also includes a game device, a portable game device, a mobile phone, and the like integrated with the input device. The terminal of the present embodiment may include a plurality of input units 260.

  The storage unit 270 serves as a work area for the processing unit 200, the communication unit 296, and the like, and its function can be realized by a RAM (VRAM) or the like.

  The information storage medium 280 (computer-readable medium) stores programs, data, and the like, and functions as an optical disk (CD, DVD), magneto-optical disk (MO), magnetic disk, hard disk, and magnetic tape. Alternatively, it can be realized by a memory (ROM). The processing unit 200 performs various processes of the present embodiment based on a program (data) stored in the information storage medium 280. The information storage medium 280 can store a program for causing a computer to function as each unit of the present embodiment (a program for causing a computer to execute the processing of each unit).

  In the present embodiment, a program or game data for causing a computer to function as each unit of the present embodiment stored in the information storage medium 180 or the storage unit 170 of the server 10 is received via a network. The stored program and data are stored in the information storage medium 280. The program and data received from the server 10 may be stored in the storage unit 270. The case where the network system is functioned by receiving programs and data as described above is also included in the scope of the present invention.

  The display unit 290 outputs an image generated according to the present embodiment, and its function can be realized by a CRT, LCD, touch panel display, HMD (head mounted display), or the like. The sound output unit 292 outputs the sound generated by the present embodiment, and its function can be realized by a speaker, headphones, or the like.

  The communication unit 196 performs various controls for communicating with the outside (for example, other terminals and servers), and the functions are realized by hardware such as various processors or communication ASICs, programs, and the like. it can.

  The processing unit 200 (processor) performs processing such as game processing, display control, image generation processing, or sound generation processing based on input information from the input unit 260, a program, and the like.

The processing unit 200 performs various processes using the main storage unit in the storage unit 270 as a work area. The functions of the processing unit 200 are various processors (CPU, DSP, etc.), ASIC (gate array, etc.)
It can be realized by hardware such as

  The processing unit 200 includes a communication control unit 210, a web browser 211, a game processing unit 212, a display control unit 213, a drawing unit 220, and a sound generation unit 230. Note that some of these may be omitted.

  The communication control unit 210 performs processing for transmitting / receiving data to / from each of the server 10, the SNS server 30, and the accounting server 40. Further, the communication control unit 210 performs processing for storing data received from the server 10 in the storage unit 270, processing for analyzing the received data, control processing for other data transmission / reception, and the like. The communication control unit 210 may store the server destination information (IP address, port number) in the information storage medium 280 and perform a management process. In addition, the communication control unit 210 may perform communication with the server 10 when receiving input information for starting communication from the user.

  In particular, the communication control unit 210 transmits the user identification information to the server 10 or the SNS server 30 and receives data (user Web page, display information, etc.) related to the user information from the server 10 or the SNS server 30. Do. For example, the communication control unit 210 performs a process of receiving data including information on other users who have friendships with the user (such as other user names and information posted on other users) from the server 10 or the SNS server 30. .

  Note that the communication control unit 210 may perform data transmission / reception with the server 10 or the SNS server 30 at a predetermined cycle, and when receiving input information from the input unit 260, performs data transmission / reception with the server 10 or the SNS server 30. You may go. In particular, the communication control unit 210 according to the present embodiment performs a process of receiving display information from the server 10.

  In particular, the communication control unit 210 according to the present embodiment performs a process of transmitting a display information access request to the user identification information and the server 10 and receiving the display information from the server 10.

  The web browser 211 is an application program for browsing web pages (display information), downloads an HTML file, an image file, and the like from the web server (server 10), analyzes the layout, and controls display. The web browser 211 transmits data to the web server (server 10) using an input form (such as a link, button, or text box).

  The web browser 211 of this embodiment can realize a browser game. For example, the Web browser 211 may execute a program described in JavaScript (registered trademark), FLASH, Java (registered trademark), or the like received from the Web server (server 10).

  The terminal 20 can cause the Web browser 211 to display information from a Web server specified by a URL via the Internet. For example, the terminal 20 can cause the Web browser 211 to display display information (data such as HTML) received from the server 10.

  The game processing unit 212 performs various game calculation processes. For example, there are a process for starting a game when a game start condition is satisfied, a process for advancing the game, and a process for ending a game when a game end condition is satisfied.

In addition, the game processing unit 212 includes various objects (polygons, free-form surfaces, subdivision surfaces, etc.) representing display objects such as user characters, buildings, stadiums, cars, trees, pillars, walls, and maps (terrain). The object may be placed and set in the object space.

  Here, the object space is a virtual space and includes both a two-dimensional space and a three-dimensional space. The two-dimensional space is a space in which an object is arranged at, for example, two-dimensional coordinates (X, Y), and the three-dimensional space is a space in which an object is arranged at, for example, three-dimensional coordinates (X, Y, Z). is there. For example, the object space setting unit arranges an object in the world coordinate system when the object space is a three-dimensional space. In addition, for example, the position and rotation angle of the object in the world coordinate system (synonymous with the direction and direction, for example, when turning clockwise when viewed from the positive direction of the X, Y, and Z axes in the world coordinate system. Is determined, and an object is arranged at the position (X, Y, Z) at the rotation angle (rotation angle about the X, Y, Z axes).

  For example, the game processing unit 212 may perform a process of moving the user character in the object space. That is, based on input information input by the user through the input unit 260, a program (movement / motion algorithm), various data (motion data), etc., the user character is moved in the object space, or the object is moved (motion, motion, Animation). Specifically, movement information (movement parameters such as position, rotation angle, speed, or acceleration) and action information (position or rotation angle of each part constituting the object) of the user character are stored in one frame (for example, 1 / 60 seconds) may be performed sequentially. Note that a frame is a unit of time for performing a user character movement / motion process and an image generation process.

  In particular, the display control unit 213 according to the present embodiment performs processing for displaying the received display information on the display unit 290. For example, the display control unit 213 performs processing for causing the display unit 290 to display data received from the server 10 (display information created in Web data, HTML language, or the like) using the Web browser 211 or the like. The display control unit 213 may perform display control for displaying the contents of the game processing by the game processing unit 212, or display control for displaying the image generated in the drawing unit 220 on the display unit 290.

  The drawing unit 220 performs drawing processing based on the results of various processing (for example, game processing) performed by the processing unit 200, thereby generating an image and outputting the image to the display unit 290 by the display control unit 213. The image generated by the drawing unit 220 may be a so-called two-dimensional image or a so-called three-dimensional image.

  When generating a so-called three-dimensional game image, first, object data including vertex data (vertex position coordinates, texture coordinates, color data, normal vector, α value, etc.) of each vertex of the object (model) ( Model data) is input, and vertex processing (shading by a vertex shader) is performed based on the vertex data included in the input object data. When performing the vertex processing, vertex generation processing (tessellation, curved surface division, polygon division) for re-dividing the polygon may be performed as necessary.

  The sound generation unit 230 performs sound processing based on the results of various processes performed by the processing unit 200, generates game sounds such as BGM, sound effects, or sounds, and outputs the game sounds to the sound output unit 292. For example, sound data received from the server 10 may be output to the sound output unit 292.

3-2. Server and terminal configuration example 2
FIG. 3 shows another example of functional block diagrams of the server 10 and the terminal 20 of the present embodiment. The server 10 and the terminal 20 of the present embodiment may have a configuration in which some of the components (each unit) in FIG. 3 are omitted. In the configuration example 2, the description of the same processing as the configuration example 1 is omitted.

  As shown in FIG. 3, in the configuration example 2, the terminal 20 determines display contents, arranges the display contents, and generates display information. That is, the processing unit 200 of the terminal 20 includes an arrangement control unit 215 and a display information generation unit 216.

  For example, in response to a request from the user's terminal, the communication control unit 110 of the server 10 performs a process of transmitting the user's past game situation associated with the user's identification information to the user's terminal. .

  In addition, the communication control unit 210 of the terminal 20 performs a process of requesting the server 10 for the past game situation of the user associated with the user identification information and receiving the user's past game situation from the server 10.

  The arrangement control unit 215 determines the display contents to be displayed on the user's terminal and the priority of the display contents based on the received past game situation of the user and the current game situation of the user. Based on this, the display content is controlled.

  For example, the arrangement control unit 215 gives priority to display contents and display contents to be displayed on the terminal of the user based on the acquisition status of past items of the user or the group to which the user belongs and the current game situation of the user. The display content may be controlled based on the priority.

  In addition, the arrangement control unit 215 determines the display contents to be displayed on the terminal of the user and the priority of the display contents based on the charging information of the user's past items and the current game situation of the user, Display content arrangement control may be performed based on the degree.

  Further, the arrangement control unit 215 may determine the purchase information of the item that the user has purchased in the past as one of the display contents, and make the priority of the purchase information higher. In addition, the arrangement control unit 215 may determine purchase information of an item that the user has purchased most among a plurality of items that the user has purchased in the past as one of the display contents.

  Further, the arrangement control unit 215 may determine the purchase information of the item according to the purchase amount as one of the display contents, and set the priority of the purchase information higher. Further, the arrangement control unit 215 may determine, as one of the display contents, purchase information of an item having a unit price most purchased by the user among a plurality of items purchased by the user in the past.

  Further, the arrangement control unit 215 may determine the purchase information of the item according to the virtual currency amount possessed by the user as one of the display contents, and set the priority of the purchase information higher. Further, the arrangement control unit 215 may perform arrangement control so that purchase information is arranged in the first view.

  Further, the arrangement control unit 215 determines whether or not the user has purchased an item in the past based on the billing information 173a, and if the user has not purchased the item in the past, The purchase method information may be determined as one of the display contents, and the priority of the purchase method information may be set higher. Further, when the virtual currency amount possessed by the user is zero, the arrangement control unit 215 may set the priority as the purchase method information using the virtual currency acquisition method information. Further, the arrangement control unit 215 may perform arrangement control so that the purchase method information is arranged in the first view.

  In addition, the display content to be displayed on the terminal of the user based on the purchase date and time of the item previously purchased by the user associated with the identification information of the user and the current game situation of the user. Further, the priority of the display content may be determined, and the arrangement control of the display content may be performed based on the priority.

  In addition, the arrangement control unit 215 should display on the user's terminal based on the purchase mode of the item previously purchased by the user associated with the user's identification information and the current game situation of the user. The display content and the priority of the display content may be determined, and the arrangement control of the display content may be performed based on the priority.

  In addition, the arrangement control unit 215 determines the display contents to be displayed on the terminal of the user and the priority of the display contents based on the past game information of the user or the group to which the user belongs and the current game situation of the user. Judgment may be made and display content arrangement control may be performed based on priority.

  Further, the arrangement control unit 215 may determine purchase information of an item that is one of the display contents based on the user's past game usage time, and set the priority of the purchase information higher.

  Further, the arrangement control unit 215 may determine purchase information of an item that is one of display contents based on a past game result of a user or a group to which the user belongs, and may make the purchase information priority higher. .

  Further, the arrangement control unit 215 may determine purchase information of an item that is one of the display contents based on the game parameter of the current user character of the user, and increase the priority of the purchase information.

  Further, the arrangement control unit 215 determines the display content to be displayed on the user's terminal and the priority of the display content based on the number of possessed items acquired by the user in the past and the current game situation of the user. The display content arrangement control may be performed based on the priority.

  Further, the arrangement control unit 215 determines the display contents to be displayed on the user's terminal and the priority of the display contents based on the item type information acquired by the user in the past and the current game situation of the user. The display content arrangement control may be performed based on the priority.

  The display information generation unit 216 performs processing for generating display information in which display contents are arranged by the arrangement control unit 215.

  The display control unit 213 performs processing for displaying the display information generated by the display information generation unit 216 on the display unit 290.

  In the configuration example 2, the game situation storage processing unit 112 of the server 10 may perform the game situation storage process, or the game situation storage processing unit 214 of the terminal 20 may be all or part of the game situation storage processing unit 112. The storage process may be performed. For example, the game status storage processing unit 214 may store the user's past or current game status in the storage unit 270 of the terminal 20.

  In the configuration example 2, the game processing unit 115 of the server 10 may execute the game processing, or the game processing unit 212 of the terminal 20 may execute all or part of the processing of the game processing unit 115. .

  In the configuration example 2, the item acquisition control unit 116 of the server 10 may perform control for causing the user or a group to which the user belongs to be acquired, or the item acquisition control unit 217 of the terminal 20 may acquire the item. All or part of the processing of the control unit 116 may be executed.

3-3. Configuration Example of SNS Server FIG. 4 shows an example of a functional block diagram of the SNS server 30 of the present embodiment. The SNS server 30 of the present embodiment may have a configuration in which some of the components (each unit) in FIG. 4 are omitted. The storage unit 370 serves as a work area such as the processing unit 300 and the communication unit 396, and its function can be realized by a RAM (VRAM) or the like. Storage unit 370 includes a database.

  The storage unit 370 stores user information 372 for each of a plurality of users participating in the network system according to the present embodiment. For example, the storage unit 370 stores a user password or the like as user information 372 in association with the identification information of each of the plurality of users. The storage unit 370 stores bulletin information posted by the user, user profile information, and the like as user information 175 of the user.

  Further, in the storage unit 370, information for specifying another user who has a friendship with the user is stored in the storage unit 370 as friend information 373. That is, for each user identification information, the user identification information and the identification information of one or more other users who are in a friend relationship are associated (associated) and stored in the storage unit 370.

  The user information 372 includes various information associated with the user identification information together with the user identification information. In the present embodiment, terminal identification information, profile information, message posting information, and the like are included as information associated with user identification information.

  The user identification information is information that can identify the user, such as a user name, a user ID, a user account, and an e-mail address, and may be an identification ID (SNSID) assigned to each user. The terminal identification information is an identification ID assigned to the terminal 20. This terminal identification information may be used as user identification information.

  The profile information is information that is generated and registered based on a profile that is input when the user performs user registration in the game application. For example, the profile information 320 includes information such as a user account (user name), password, nickname, gender, age (date of birth), state where the user resides, and a self-introduction sentence.

  The bulletin information includes the user account and password of the SNS server (posting site, posting site) that performs the bulletin information provision processing, bulletin settings (setting of bulletin conditions (posting timing), whether or not to customize the bulletin message, etc.), message Includes information such as text (message text for customization, support address).

  The SNS server 30 stores the posting information in the storage unit in association with the user identification information. And the SNS server 30 performs the process which transmits bulletin information to a terminal based on the access request from a user's terminal 20. FIG.

  The SNS server 30 stores information for specifying other users who are in friendship with the user in the storage unit 370 as friend information 373. That is, for each user identification information, the user identification information and the identification information of one or more other users who are in a friend relationship are associated with each other and stored.

  An information storage medium 380 (computer-readable medium) stores programs, data, and the like, and functions as an optical disk (CD, DVD), magneto-optical disk (MO), magnetic disk, hard disk, and magnetic tape. Alternatively, it can be realized by a memory (ROM). The processing unit 300 performs various processes of the present embodiment based on a program (data) stored in the information storage medium 380. That is, the information storage medium 380 stores a program for causing the computer to function as each unit of the present embodiment (a program for causing the computer to execute the processing of each unit).

  The communication unit 396 performs various controls for communicating with the outside (for example, a terminal, another server, or another network system), and functions as hardware such as various processors or communication ASICs. Or by a program.

  The processing unit 300 (processor) performs processing based on a program or the like stored in the information storage medium 380. Specifically, a service is provided in response to a request from a terminal. The processing unit 300 performs various processes using the main storage unit 371 in the storage unit 370 as a work area. The functions of the processing unit 300 can be realized by hardware such as various processors (CPU, DSP, etc.), ASIC (gate array, etc.), and programs.

  In particular, the processing unit 300 of the SNS server 30 of the present embodiment includes a communication control unit 310, a Web processing unit 311, a user information control unit 312, and a friend information control unit 313. Note that some of these may be omitted.

  The communication control unit 310 performs processing for transmitting / receiving data to / from the server 10, the terminal 20, and the accounting server 40 via the network. For example, the communication control unit 310 transmits the user information to the terminal 20 based on a request from the user terminal 20. Moreover, the communication control part 310 performs the process which transmits the information of the other user linked | related with the said user to the said terminal 20 of the said user.

  The web processing unit 311 functions as a web server. For example, the web processing unit 311 receives data transmitted by the web browser 211 of the terminal 20 and processing for transmitting data in response to a request from the web browser 211 installed in the terminal 20 through a communication protocol such as HTTP. Process.

  The user information control unit 312 performs a process of registering user information in the storage unit 370, a process of updating user information stored in the storage unit 370, a user information stored in the storage unit 370, and the like.

  The friend information control unit 313 performs processing for registering a plurality of users as friendships and processing for canceling friendships of the registered plurality of users.

  For example, the friend information control unit 313 receives the registration request for registering the second user as a friend from the first user terminal and the registration request for registering the first user as a friend from the second user terminal. The second user identification information is registered as a friend relationship in association with the identification information of the first user, and the first user identification information is registered as a friend relationship in association with the second user identification information.

  In addition, when one of the plurality of users registered as friend relationships receives a request for cancellation, the friend information control unit 313 performs processing for canceling the friend relationships of the plurality of users. .

  The friend information control unit 313 performs processing for registering a plurality of users as friendships and processing for canceling friendships of the registered plurality of users.

  For example, the friend information control unit 313 receives the registration request for registering the second user as a friend from the first user terminal and the registration request for registering the first user as a friend from the second user terminal. The second user identification information is registered as a friend relationship in association with the identification information of the first user, and the first user identification information is registered as a friend relationship in association with the second user identification information.

  In addition, when one of the plurality of users registered as friend relationships receives a request for cancellation, the friend information control unit 313 performs processing for canceling the friend relationships of the plurality of users. .

  In addition, when the registration request information for registering the follower for the user B of the user A is received from the terminal 20A of the user A, the SNS server 30 associates the identification information of the user B with the identification information of the user A. May be registered as a follower (follower registration).

  The SNS server 30 is registered as a follower in association with the identification information of the user A when the release request information for releasing the follower for the user B of the user A is received from the terminal 20A of the user A. The identification information of user B may be deleted.

4). Method of processing of this embodiment 4-1. Outline The server 10 according to the present embodiment performs a process of storing a user's past game situation in the storage unit 170 for each user identification information, so that the user's past game situation and the current game situation of the user are stored. Based on the display content to be displayed on the terminal of the user and the priority of the display content, the display content placement control is performed based on the priority, and the display information in which the placement-controlled display content is arranged is generated I do. Then, the server 10 transmits the generated display information (game screen information) to the terminal 20, and the terminal 20 performs control to display the display information received from the server 10 on the display unit 290. Thus, in this embodiment, based on the user's past game situation and the current game situation of the user, the display content to be displayed on the user's terminal and the priority of the display content are determined. Therefore, display information suitable for the user can be generated based on the current or past game situation of the user.

4-2. Description of Item The item of the present embodiment is digital content that can be provided to a user via a computer or the Internet, and is used during a game (used in game processing). For example, the item may be information for a given value, such as game information, image information, audio information, user character clothes information, and a program.

  For example, in this embodiment, when a user character performs a battle game process with an enemy character using an item, a process for increasing the attack power and defense power is performed based on the attack power and defense power of the item.

Further, as an example of the item, execution authority of gacha (virtual vending machine, lottery processing program) can be given. When the server 10 receives the purchase request information of the execution authority of the gacha from the terminal 20 of the user A, one item is selected based on a given algorithm from a plurality of different types of items assigned to the gacha. The selected item is user A
The process of registering as a possessed item (acquired item). That is, the server 10 performs processing for registering (storing) the selected one item in the storage unit in association with the identification information of the user A.

  In the present embodiment, there are a plurality of types of gacha (for example, gacha A, B, C, D, etc.). For example, an item with high attack power may be assigned to gacha A, and an item with high defense power may be assigned to gacha B, and a plurality of types of items may be assigned so that the characteristics differ for each gacha.

  Further, the gacha of the present embodiment may be such that 10 times of gacha (virtual vending machine, lottery processing program) are executed continuously, such as 10 times of continuous gacha. For example, when the server 10 receives purchase request information for the authority to execute 10 consecutive gachas from the terminal 20 of the user A, the server 10 executes the gacha 10 times and registers the selected 10 items as possessed items of the user A. Process. That is, the server 10 performs processing for registering (storing) the selected 10 items in the storage unit in association with the identification information of the user A.

  The item of the present embodiment also includes virtual currency (for example, coin). The virtual currency is a virtual currency that can be exchanged for an item other than the virtual currency (for example, an item such as a card).

  In addition, the server 10 or the SNS server 30 causes the user to acquire (provide) the item, and registers (stores) the item in the storage unit or the information storage medium of the server 10 in association with the identification information of the user. The server 10 or the SNS server 30 transmits an item to the terminal 20, and the terminal 20 registers (stores) the received item in a storage unit, an information storage medium, or the like of the terminal 20.

  As shown in FIG. 5, the server 10 of the present embodiment stores the number of items that the user has acquired in the past for each piece of user identification information. Here, the number of items acquired by the user in the past is the total number of items acquired by the user in the past (for example, items obtained by running gacha or items acquired during the game). Show. For example, the number of items acquired in the past by userA is 15.

  Further, as illustrated in FIG. 6, the server 10 of the present embodiment stores item type information acquired by the user in the past for each piece of user identification information. Here, the item type information acquired by the user in the past indicates the type information of each item acquired by the user in the past from the present time. For example, the item type of card A, card G, and card B acquired by user A is “card”, the type of medicinal herb item is “recovery”, and the type of sword item is “attack” It is shown that.

4-3. Description of Virtual Currency Virtual currency is a currency (game medium) used in game processing, and is a virtual currency that can be exchanged for items. That is, the virtual currency is a currency for using items provided by the server 10 or the SNS server 30. Upon receiving the item purchase request information from the user terminal 20, the server 10 provides the item in exchange for a predetermined amount of virtual currency of the user. In other words, the user can acquire an item by paying a certain amount of virtual currency.

The virtual currency in this embodiment is a coin, but may be a medal, a point, a bill, or the like, and the unit may be a common currency unit in the game or SNS. In this embodiment, the initial value of the virtual currency given to the user is zero, but a predetermined amount (for example, 1
00 coins) may be given to the user.

  In addition, by using a billing server 40 (fee receipt system) of a credit card company or a mobile phone company, a virtual currency is exchanged for real money (yen, dollar, euro, etc.) currency (including electronic money). You may give to the terminal 20 of.

4-4. Explanation of Game Status The game status of the present embodiment is information indicating the status related to the game. For example, the item acquisition status (the number of acquired items, the acquired item type information), billing information, game information ( (Situation of win / loss), time (mode), time zone, etc. The server 10 of the present embodiment stores the past game situation and the current game situation of the user for each user identification information.

4-5. Explanation of Billing Information In this embodiment, billing refers to imposing a charge on an item or virtual currency. For example, the billing in the present embodiment includes charging a fee for an item in virtual currency, charging a fee for an item including the virtual currency in real money, and the like.

  In the present embodiment, for example, the server 10 or the SNS server 30 collects the price of the virtual currency of the item from the user's terminal 20 and provides the item to the user. When the server 10 collects the price of the item, a process for storing the billing information in the storage unit 170 of the server 10 is performed. Further, when the SNS server 30 collects the item price, the accounting information is transmitted to the server 10, and the server 10 performs processing for storing the received accounting information in the storage unit 170 of the server 10.

  In the present embodiment, for example, the billing server 40 collects the real money price of the item from the user's terminal 20 and provides the item to the user. When the billing server 40 collects the price of the item, the billing information is transmitted to the server 10, and the server 10 performs processing for storing the billing information received from the billing server 40 in the storage unit 170 of the server 10.

  The billing information (game status in a broad sense) of the present embodiment is information related to billing, and includes, for example, the virtual currency amount possessed by the user, the purchased item, the purchase amount, the purchase date and time, the purchase mode, and the like. . The accounting information of this embodiment is stored in the storage unit 170 of the server 10 in association with the user identification information for each user. For example, the server 10 may manage billing information for each user using a database.

  FIG. 7 shows an example of possessed coins (virtual currency amount possessed by the user) registered in association with the identification information of the user. For example, userA has 2,000 coins, userB has a virtual currency amount of zero (no coins are owned), and userC has 100 coins.

  Further, as shown in FIG. 8, the billing information of the present embodiment includes items purchased by the user in the past, the purchase price of the items, the purchase date and time, and the mode at the time of purchase.

  For example, in the storage unit 170 of the server 10, the user A is in the game end mode (the mode in which the game is ended by losing), and the execution authority of the gacha A (lottery program A) is 100 coins on January 13, 2012 at 23:55. The purchase history is stored in 20 minutes. In the example of FIG. 8, there is no purchase history of userB and the state is NULL.

The “mode at the time of purchase” is a mode (period) when the user purchases an item. Here, the mode at the time of purchase will be described. For example, as shown in FIG. 9, in the server 10, the period from the user login to the next mode (for example, the period T1 to T2) is “login” mode. And from the execution of the free gacha (gacha to which execution authority is given for free) to the next mode (for example, the period from T2 to T3) is set to the “free gacha” mode.

  Also, from the start of the game (for example, the execution of the battle game program with the enemy) to the subsequent mode (for example, the period from T3 to T4, the period from T5 to T6) is set to the “game start” mode, The period from the end of the game (for example, the end of the battle game program with the enemy) to the next mode (for example, the period from T4 to T5, the period from T6 to T7) is set to the “game end” mode.

  Also, from the start of the event (for example, the execution of the event program) to the subsequent mode (for example, the period T7 to T8) is set to the “event start” mode, and the event is ended (for example, the event program is The period from the end to the next mode (for example, the period from T8 to T9) is set to the “game end” mode. Also, the mode after logout is set to “logout” mode.

  In the “game end” mode, the mode may be set according to the game result (for example, the result of win / loss), as in the “game end (losing)” mode and the “game end (winning)” mode.

  And the server 10 matches a mode with the said item at the time of the purchase of the purchased item, and memorize | stores it in the memory | storage part 170. FIG. For example, as shown in FIG. 9, when user A purchases the execution authority of gacha A (lottery program A) at time A in the “game end (losing)” mode, the mode at the time of purchase of gacha A is The game ends (loses).

4-6. Description of Game Information The game information (game situation in a broad sense) of the present embodiment is information used for game processing, and includes, for example, various game parameters, game usage time (login date / time, logout date / time), game results, and the like. . The game information of the present embodiment is stored in the storage unit 170 of the server 10 in association with the identification information of each user. For example, the server 10 may manage game information of each user using a database.

  FIG. 10 shows an example of game information. As shown in FIG. 10, the game information includes game parameters such as “level”, “point”, “number of cards (number of items)”, “number of friends”, “HP”, “stamina”, etc. including. Note that the game parameters may include various parameters such as “stage”, “attack power” and “defense power” of the user character, and the number of cards.

  Further, as shown in FIG. 11, the game information includes game usage time (login date and time, logout date and time) when the user terminal 20 accesses the server 10 to perform the game process.

  In this embodiment, based on the user's login date and logout date and time, the user's daily usage count, weekly usage count, monthly usage count, and the like can be obtained. Further, in the present embodiment, it is possible to analyze in which time zone the user is most used based on the login date / time and logout date / time of the user.

As shown in FIG. 12, the game information of this embodiment includes a game result. For example, the server 10 stores the game result together with the date and time in the storage unit 170 in association with the user identification information. The server 10 of this embodiment can know the latest game result of the user based on the user's game result. Further, it is possible to know the user's game result within a predetermined period (for example, within one week).

  Moreover, the game information of this embodiment contains the clothing information of a user character. For example, when the server 10 receives request information for dressing shirt and trouser clothes on the user character from the terminal 20, the server 10 stores the clothes information in the storage unit 170 in association with the identification information of the user. In addition, image information in which the clothes information is put on the user character is transmitted.

4-7. Display Information Generation Processing Upon receiving an access request from the terminal 20, the server 10 determines the arrangement (configuration) of display contents (game screen contents, such as messages, images, links, etc.) and displays the display information (game screen). Information and page information), and the display information is transmitted to the terminal 20. For example, when the server 10 has a function as a Web server, it generates display information made in various languages such as HTML, FLASH, CGI, PHP, shockwave, Java (registered trademark) applet, and JavaScript (registered trademark). Then, the display information is transmitted to the terminal 20. On the other hand, the terminal 20 receives display information from the server 10 and displays the display information on the display unit 290 using a Web browser or the like. Note that the server 10 may generate display information based on an image generation program.

  FIG. 13 is a diagram for explaining display information of the present embodiment. For example, the server 10 displays, as display contents, the title 41 of the game, the image data 42 of the user character (or the main card in the case of a card game), the level, the points, the number of cards, the number of friends, HP, stamina, etc. Game information 43, a link 44 for instructing the start of a game, a link 45 for performing a gacha, a link 46 for starting an event, a link 47 for searching for another user character with which the user character is a friend, a game Information 48 from the provider, campaign information 49, a link 50 for instructing how to save coins, a link 51 for explaining how to play the game, and a help link 52 are determined.

  Further, the server 10 determines the arrangement of the display contents 41 to 52. For example, the game title 41 is arranged at the top of the screen 60 displayed by the function of the Web browser based on the display information, and then the image data 42 of the user character (or main card in the case of a card game) is on the left side. The game information of level, points, number of cards, number of friends is arranged on the right side, game information such as HP, stamina, etc. is arranged below it, and then the display contents 44 to 52 are arranged in order according to the bottom. .

  For example, as shown in FIG. 13, the first view FV is a display range that can be visually recognized by the user without scrolling the terminal 20 on the display unit 290 of the terminal 20.

  That is, the first view indicates a range that is first displayed on the screen displaying the display information every time the terminal 20 receives the display information from the server 10. For example, as shown in FIG. 13, the first view FV portion of the screen 60 is displayed on the display unit 290 of the terminal 20. The range displayed in the first view FV may be different for each terminal. That is, the range may differ depending on the resolution of the display unit of the terminal 20 and the window size of the browser.

For example, the server 10 may determine the size (size) of the first view FV based on the predicted terminal resolution. For example, 960 pixels high and 480 pixels wide may be determined as the size of the first view FV. Further, the server 10 may receive the terminal model from the terminal 20 before generating the display information, and determine the size of the first view FV according to the model of the terminal 20.

  FIG. 14 shows an example of a screen 70 relating to gacha (a screen displayed at the link 45 destination page and the function of the Web browser based on the display information). For example, as shown in FIG. 14, the server 10 executes the link 71 and the gacha A for executing the normal gacha when the user does not execute the normal gacha limited for free once a day. Link 72, link 73 for executing gacha B, link 74 for executing gacha C, link 75 for executing 10 consecutive gachas, and link 76 for instructing a method of storing coins are determined as display contents. To do.

  Further, the server 10 determines the arrangement of the display contents 71 to 76. For example, a normal gacha link 71 is disposed at the top of the screen 70, and the display contents 72 to 76 are sequentially disposed in the downward direction.

  Each gacha link 71 to 75 includes a coin necessary for executing the gacha once (for example, 100 coins in the case of gacha A) and a user's possessed coin (for example, 2,000 coins). You may arrange.

  FIG. 15 is a screen 80 for explaining a method of accumulating coins (a screen 80 displayed by the function of the Web browser based on the page of link 50 or link 76 and display information).

  For example, as shown in FIG. 15, the server 10 gives the user 2 coins by clicking on a text message and a friend introduction link 81 that give 300 coins to the user by introducing a friend, and an advertisement. A text message 82, a text message 83 in which 100 coins are given to the user by downloading music, a message 84 that allows the user to obtain coins by purchasing a dedicated game currency (virtual currency), and 100 coins by the user paying 100 yen Is determined as the display content.

  Further, the server 10 determines the arrangement of the display contents 81 to 85. For example, the title “To collect coins” is arranged at the top of the screen, and the display contents 81 to 85 are arranged sequentially in the downward direction.

  By the way, the display area (resolution) of the display unit 290 of the terminal 20 is limited, and it is preferable to appropriately display information necessary for the user in the limited display area.

  For example, for a user who executes gacha B every day, the screen 60 is scrolled and the gacha link 45 is clicked as shown in FIG. 13, and the gacha B link 73 on the screen 70 is clicked as shown in FIG. Therefore, the operation until gacha B is executed is troublesome.

  Also, as shown in FIG. 13, when a user who does not have a coin wants to execute Gacha A, the user can not know how to save coins by looking at the first view FV. . For example, by scrolling the screen 60 and clicking a link 50 for instructing a method for storing coins, it is possible to know a method for storing coins for the first time as shown in FIG. However, an operation in which the user clicks the link 50 for instructing a method of scrolling the screen 60 and accumulating coins is troublesome, and the user often does not notice the link 50.

  Therefore, in the present embodiment, display information suitable for the user is provided, and processing for generating display information that can effectively enhance the user's willingness to purchase items is performed.

  In this embodiment, the priority of each display content on the screen 60 shown in FIG. 13, each display content on the screen 70 shown in FIG. 14, and each display content on the screen 80 shown in FIG. , And determine priority 10).

4-8. Arrangement control The server 10 of this embodiment determines the display content to be displayed on the user's terminal and the priority of the display content based on the user's past game situation and the current game situation of the user, and gives priority Based on the degree, display content placement control is performed to generate display information in which the display content is placed. This is because display information suitable for the user can be provided.

  For example, the server 10 analyzes the past game situation of the user and determines appropriate display contents under the current game situation. Then, the priority of each display content is assigned in order from the first, and each display content is arranged in order of priority (in order from the first) from the top of the screen, and display information in which each display content is arranged is generated. In this way, display information suitable for the user can be generated. In particular, by controlling the display content with the highest priority (for example, the first) to be arranged in the first view FV, the user can instantly visually recognize the display content with the highest priority.

  Note that to make the display content higher in priority means that the display content has a higher priority than other display content. For example, the display content with the higher priority is specifically determined as the first priority. Then, other display contents (display contents with a low priority) are determined to be the tenth priority, for example.

  For example, when there are a plurality of display contents with higher priority, the first priority may be determined for each display content with higher priority, or the priority may be higher. The first and second priority may be determined in order for each display content. Then, the display content that does not have a higher priority (display content with a lower priority) is determined to have a lower priority (for example, 10th) than the higher-order display content.

  Arranging the display contents based on the priority means that the display contents are arranged in a screen position that is easy for the user to see in order from the display contents with the highest priority (high priority). For example, the first view FV is arranged in an easy-to-view position in order from the display content with the higher priority. Specifically, the display contents are arranged in order of priority, for example, from the top to the bottom of the screen or from the top left to the bottom right of the screen.

4-8-1. Arrangement Control Based on Item Acquisition Status The server 10 of the present embodiment should be displayed on the terminal of the user based on the acquisition status of past items of the user or the group to which the user belongs and the current game status of the user. The display content and the priority of the display content may be determined, and the arrangement control of the display content may be performed based on the priority.

For example, the server 10 analyzes the acquisition status of the user's past items, and determines that the item is acquired by executing gacha A when user A loses the battle game process, for example. Then, when the current situation is when losing in the competitive game process, the purchase link of the execution authority of gacha A is determined as one of the display contents, and the priority of the purchase link of the execution authority of gacha A is higher ( For example, the first priority is determined, and the priority of each other display content is determined in order from the second. And arrange each display content in order of priority (from the first) in the order of the top of the screen,
Display information in which each display content is arranged is generated. In this way, display information suitable for userA can be generated.

4-8-2. Arrangement control based on the number of items that the user has acquired in the past Further, the server 10 displays on the terminal of the user based on the number of items that the user has acquired in the past and the current game situation of the user. The display content to be displayed and the priority of the display content may be determined, and the arrangement of the display content may be controlled based on the priority.

  For example, the number of items held associated with userA is referred to. As shown in FIG. 5, when the number of items that userA has acquired in the past is 15 and is smaller than a preset number (for example, 20), a message that prompts the user to acquire an item, and an item purchase link Is determined as the display content. Then, the priority of the message is determined to be higher (for example, first), the priority of the purchase link of the item is determined to be higher (for example, second), and the priority of each other display content is third or later. To decide. And each display content is arrange | positioned from the upper part of a screen in order of a priority (from 1st order), and the display information by which each display content is arrange | positioned is produced | generated. In this way, display information suitable for the number of items of userA can be generated.

4-8-3. Arrangement control based on item type information acquired by user in the past Further, the server 10 displays the item type information acquired by the user in the past and the current game situation of the user on the terminal of the user. The display content to be displayed and the priority of the display content may be determined, and the arrangement of the display content may be controlled based on the priority.

  For example, the type of acquisition item associated with userA is referred to. As shown in FIG. 6, when there is no specific item, for example, a “defense” item, in the item type acquired by userA in the past, a message prompting the acquisition of the “defense” item, the “defense” item The purchase link is determined as the display content. Then, the priority of the message is determined to be higher (for example, first), the priority of the purchase link of the item “defense” is determined to be higher (for example, second), and the priority of each other display content is determined. Are determined in order from the third. And each display content is arrange | positioned from the upper part of a screen in order of a priority (from 1st order), and the display information by which each display content is arrange | positioned is produced | generated. In this way, display information suitable for userA can be generated.

4-8-4. Placement control based on billing information In addition, when an item is acquired by charging by the user, the item is displayed on the terminal of the user based on the billing information of the user's past item and the current game situation of the user. The display contents to be displayed and the priority of the display contents are determined, and the arrangement of the display contents is controlled based on the priority.

  Specifically, in this embodiment, the server 10 receives the user identification information from the terminal 20, refers to the charging information associated with the received user identification information, and the user of the terminal 20 It is determined whether or not an item has been purchased.

  For example, as shown in FIG. 8, the number of “purchased items” associated with the user identification information is calculated, and if the number of “purchased items” is one or more, the user has purchased an item in the past If the number of “purchased items” is zero, it is determined that the user has not purchased an item in the past. In the example of FIG. 8, it is determined that userA and userC have purchased an item, and userB is determined not to have purchased an item.

  In this embodiment, for a user who has determined that the item has not been purchased (for example, userB), the item purchase method information is determined as one of the display contents, and the priority of the purchase method information is determined. Placement control is performed by determining the higher rank (for example, first).

  The item purchase method information is information for teaching the item purchase method, and may be a link or a text message of an explanatory text. For example, it is virtual currency (coin) acquisition method information. Specifically, the virtual currency acquisition method information may be a link 91 indicating a method of accumulating coins as shown in FIG. 16 (A), or as shown in FIG. 16 (B). A message 92 including an explanatory note, a link for introducing a friend, or the like may be used. As shown in FIG. 16C, a sentence 93 explaining that a coin can be purchased, and a link 94 for purchasing a coin (virtual currency). But you can.

  For example, in the present embodiment, display information is generated so that item purchase method information is preferentially arranged in the first view FV.

  For example, as shown in FIG. 16 (A), a link 91 indicating how to collect coins may be arranged at the top of the first view FV, or as shown in FIG. 16 (B), an introduction or friend is introduced. A message 92 including a link to be performed may be arranged at the top of the first view FV. Further, as shown in FIG. 16C, a sentence 93 explaining that coins can be purchased and a link 94 for purchasing coins (virtual currency) may be arranged in the upper part of the first view FV.

  In this way, it is possible to appropriately teach a method for storing items (for example, virtual currency) to users who have not purchased items in the past (such as beginner users).

  In the present embodiment, the purchase information of the cheapest item (virtual currency that can be purchased for 100 yen) is displayed as one of the display contents for the user who has not purchased the item (for example, userB). May be determined as higher (for example, the first) and display information may be generated.

  In this embodiment, display information may be generated according to the virtual currency amount by referring to the virtual currency amount possessed by the user associated with the identification information of the user.

  For example, as shown in FIG. 7, with reference to “owned coin” associated with the identification information of the user, when “owned coin” is zero or “owned coin” and there is no item that can be purchased, As shown in 16 (A), (B), and (C), the display information is generated so that the virtual currency (coin) acquisition method information is preferentially arranged in the first view FV.

  In the present embodiment, display information may be generated so as not to include purchase information of items that require charging for users who have never purchased an item. This is because displaying display information on which purchase information of items that require charging is displayed on a terminal of a user who does not intend to purchase may cause dissatisfaction to the user and reduce the game motivation.

  In the present embodiment, even when the server 10 refers to the possessed coin associated with the identification information of the user, even if the coin possessed by the user is 0 yen, the user has purchased an item in the past. In this case, the purchase information of a previously purchased item may be set as one of the display contents, and the display information may be generated with the priority of the purchase information of the item being higher (for example, first).

For example, when the server 10 determines that the possessed coin associated with the user identification information is “0” and that “virtual currency” exists in the “purchase item” associated with the user identification information. The “purchase amount” of the “virtual currency” is referred to. Then, the purchase information of the item that can be purchased with the “purchase amount” is set as one of the display contents, and the display information is generated with the priority of the purchase information of the item being higher (for example, first).

  For example, the possessed coin associated with the user identification information is “0”, “purchase currency” exists in the “purchase item” associated with the user identification information, and the “purchase” of the “virtual currency” When the “amount” is “300 yen”, as shown in FIG. 16D, the purchase information of coins (virtual currency) that can be purchased with “300 yen” has a higher priority (for example, the first). Display information is generated as one of the display contents.

  Here, as shown in FIGS. 16C and 16D, the item purchase information includes sentences 93 and 95 for explaining that coins can be purchased, links 94 and 96 for purchasing items, and the like.

  For example, when the user clicks on the link 94, the server 10 receives from the user's terminal 20 the request information of the display information (Web page) of the purchase screen for the item at the link 94 destination.

  Then, when the user clicks the item purchase confirmation button on the item purchase screen and the server 10 receives the information on the item purchase confirmation button, the server 10 determines that the purchase of the item is confirmed, and sends the item to the user. And collect the price of the item from the user's virtual currency (or real money). Note that the SNS server 30 or the billing server 40 may collect the price based on the command of the server 10.

  The item purchase information may include messages 93 and 95 explaining that the item can be purchased. Further, the server 10 may determine that the purchase of the item has been confirmed when the user clicks the link 94 and receives information on clicking the link 94 on the server 10 side.

  In the present embodiment, the display information is generated so that purchase information of an item having a higher priority (for example, the first) is preferentially arranged in the first view FV. For example, as shown in FIG. 16C, a sentence 93 explaining that coins can be purchased and a link 94 for purchasing coins (virtual currency) may be arranged in the upper part of the first view FV. .

  In this way, even if the possessed coin is 0 yen, a user who has purchased an item in the past can display information on an item that the user can easily purchase on the first view of the terminal 20. This can effectively increase the user's willingness to purchase items.

  In the present embodiment, the item purchased in the past by the user associated with the identification information of the user received from the terminal 20 is referred to, and the purchase information of the item purchased by the user in the past is displayed as one of the display contents. Display information is generated with the priority of the purchase information being higher (for example, first).

  For example, as shown in FIG. 8, referring to “purchase item” associated with the user identification information, purchase information of at least one “purchase item” is determined as one of the display contents, and the purchase information The priority is determined to be higher (for example, first).

More specifically, when the “purchased item” associated with userA has an execution authority of “Gacha A”, an execution authority of “Gacha B”, and “virtual currency”, the server 10 arbitrarily selects one. Select the item. For example, as shown in FIG. 17A, the execution authority of “Gacha B” is selected, the purchase information of the execution authority of “Gacha B” is determined as one of the display contents, and the priority of the purchase information is set. Display information is generated in a higher order (for example, first). The purchase information of the execution authority of “Gacha B” is a link 101 for purchasing the execution authority of Gacha B, as shown in FIG.

  For example, when the user clicks on the link 101, the server 10 receives from the user's terminal 20 the request information on the display information (Web page) of the purchase screen for the execution authority of gacha B linked to the link 101. When the user clicks the purchase confirmation button for the execution authority of gacha B on the purchase screen and the server 10 receives the information of the purchase confirmation button for gacha B, the server 10 confirms the purchase of the execution authority for gacha B. It determines that it is a thing, performs the lottery process of gacha B, provides the selected item to the user, and collects the price of the execution authority of gacha B from the user's virtual currency (or real money). Note that the SNS server 30 or the billing server 40 may collect the price based on the command of the server 10. Note that the purchase information of the execution authority of gacha B may include a message explaining that the execution authority of gacha B can be purchased. Further, the server 10 may determine that purchase of the execution authority for the gacha B is confirmed when the user clicks the link 101 and receives information on the click of the link 101 on the server 10 side.

  In addition, the server 10 generates display information so that purchase information of items previously purchased by the user is preferentially arranged in the first view FV. For example, as shown in FIG. 17A, the link 101 for executing the gacha B is preferentially arranged on the upper part of the first view FV.

  Moreover, in this embodiment, the purchase information of the item which the user purchased most among a plurality of items which the user purchased in the past is determined as one of the display contents, and the priority of the purchase information is higher (for example, First) may be determined.

  For example, if the “purchased item” associated with userA has “gacha A” execution authority, “gacha B” execution authority, and “virtual currency”, the number of purchases of each item is calculated. When the item most purchased by user A is the execution authority of “Gacha A”, the execution authority of “Gacha A” is selected, and the purchase information of the execution authority of “Gacha A” is one of the display contents. And the priority of the purchase information may be determined to be higher (for example, first).

  In the present embodiment, the purchase amount of the item purchased by the user in the past is referred to, the purchase information of the item corresponding to the purchase amount is determined as one of the display contents, and the priority of the purchase information is higher ( For example, it may be determined first). For example, referring to the purchase amount of an item purchased by the user in the past, purchase information of an item that can be purchased with the purchase amount may be determined as one of the display contents.

  For example, the server 10 refers to the “purchase amount” of the “purchase item” associated with the user identification information. Then, purchase information of an item that can be purchased with the “purchase amount” is determined as one of the display contents, and the priority of the purchase information is determined to be higher (for example, first) to generate display information. In the present embodiment, the purchase amount may be real money (for example, yen) or virtual pass (coin).

  Specifically, as shown in FIG. 8, “purchase amount” of “purchase item” associated with userA is referred to. For example, when user A has purchased an item of 300 yen, purchase information of an item of 300 yen (for example, virtual currency that can be purchased at 300 yen) is determined as one of the display contents, and the purchase information The priority is determined to be higher (for example, first).

  Further, referring to “purchase amount” in the virtual currency of “purchase item” associated with userA as shown in FIG. 8, when userA purchases an item of 100 coins with a purchase amount (coins). Determines the purchase information of an item of 100 coins as one of the display contents, and determines the priority of the purchase information to the top. For example, as shown in FIG. 17A, the display information determined with the purchase information of the execution authority of gacha B that can be purchased with 100 coins as one of the display contents is generated. Note that the purchase information is a link 101 or the like for executing gacha B, and as shown in FIG. 17A, display information is generated so that the purchase information is preferentially arranged above the first view FV. To do.

  Further, in the present embodiment, when the unit prices of a plurality of items purchased by the user in the past are different, the purchase information of the item of the unit price most purchased by the user is determined as one of the display contents, and the purchase information The display information may be generated by determining a higher priority.

  Specifically, as shown in FIG. 8, “purchase amount” of “purchase item” associated with userA is referred to. For example, when user A has purchased the most 100 item with a purchase amount (coin), purchase information of 100 coin item (for example, execution authority of gacha A or gacha B that can be purchased with 100 coins) Is determined as one of the display contents, and the priority of the purchase information is determined to be higher (for example, first).

  In the present embodiment, the purchase information of an item slightly higher than the purchase amount (coin) associated with the user identification information is determined as one of the display contents, and the priority of the purchase information is higher (for example, First, the display information may be generated. For example, even when userA purchases the most 100 item with a purchase amount (coin), purchase information of an item of 300 coins (for example, Gacha C that can be purchased with 300 coins) is displayed. It may be determined as one, and the priority of the purchase information may be determined as higher (for example, first). This not only increases the user's willingness to purchase, but also benefits the game provider.

  Further, in the present embodiment, the item purchase information is determined as one of the display contents based on the total purchase amount (for example, the total purchase amount in a predetermined period) associated with the user identification information, Display information may be generated by determining the priority of purchase information as higher (for example, first). For example, when user A has purchased 100 yen virtual currency 10 times within one week, the purchase information of the item of 1000 yen virtual currency is determined as one of the display contents, and the priority of the purchase information May be determined to be higher (for example, first).

  In the present embodiment, the virtual currency amount (owned coin) possessed by the user associated with the identification information of the user is referenced, and item purchase information corresponding to the virtual currency amount is determined as one of the display contents. Then, the priority of the purchase information is determined to be higher (for example, first). For example, purchase information of an item that can be purchased with a virtual currency amount possessed by the user is determined as one of the display contents.

  For example, for a user who has 100 coins, as shown in FIG. 17A, purchase information on the execution authority of gacha B that can be purchased with 100 coins is determined as one of the display contents. The priority of purchase information is determined to be higher (for example, first). Note that the purchase information is a link 101 or the like for executing gacha B, and as shown in FIG. 17A, display information is generated so that the purchase information is preferentially arranged above the first view FV. To do.

Also, for example, for a user who has 300 coins, as shown in FIG. 17B, purchase information on the execution authority of gacha C that can be purchased with 300 coins is determined as one of the display contents. The priority of the purchase information is determined to be higher (for example, first). Note that the purchase information is a link 102 or the like for executing gacha C, and as shown in FIG. 17B, display information is generated so that the purchase information is arranged above the first view FV. For example, for a user who has 300 coins, purchase information of an item (for example, Gacha B) that can be purchased with 100 coins (300 coins or less) is determined as one of the display contents, You may determine the priority of the said purchase information to high rank (for example, 1st).

  Also, for example, for a user who owns 3,000 coins, as shown in FIG. 17C, the purchase information on the execution authority of 10 consecutive gachas that can be purchased with 3,000 coins is displayed. Display information with the priority of the purchase information determined higher (for example, the first) is generated. Note that the purchase information is a link 103 or the like for executing 10 consecutive gachas, and as shown in FIG. 17C, the display information is arranged so that the purchase information is preferentially arranged above the first view FV. Is generated. For example, for a user who possesses 3,000 coins, purchase information of an item (for example, gacha B) that can be purchased with 3,000 coins is determined as one of the display contents, and the purchase information The display information may be generated by determining the priority of the higher order (for example, the first).

  In the present embodiment, one or more items having high priority (prior to the first view FV) based on at least one of items purchased in the past, purchase price, and virtual currency possessed by the user. One or more items for placement) may be determined.

  In this embodiment, when a plurality of items with high priority (items to be preferentially arranged in the first view FV) are determined, the following processing is performed. For example, as shown in FIG. 17D, when userD has 100 coins and userD has purchased the most consecutive 10 times of gachas in the past, 100 coins can be purchased. The purchase information 104 for the execution authority of the gacha B and the purchase information 105 for the execution authority of 10 consecutive gachas are determined as display contents. Note that the item purchase information 104 and 105 has a higher priority (for example, first and second), and is preferentially arranged in the first view FV. It may be determined or may be generated based on a predetermined priority.

  Note that if userD has 100 coins and the number of coins for executing 10 consecutive gachas is insufficient, as shown in FIG. 17D, 10 consecutive gachas are executed. The coin purchase information 106 necessary for the purchase may be determined as display content, and display information in which the purchase information 106 is arranged immediately below the link 105 may be generated.

4-8-5. Arrangement control based on game information Further, in the present embodiment, based on past game information of a user or a group to which the user belongs and the current game situation of the user, display contents and display to be displayed on the user's terminal The content priority may be determined, display content placement control may be performed based on the priority, and display information of the placed display content may be generated.

  That is, the server 10 analyzes the user's past game information and determines appropriate display contents under the current game situation. Then, the priority of each display content is assigned in order from the first, and each display content is arranged in order of priority (in order from the first) from the top of the screen, and display information in which each display content is arranged is generated. In this way, display information suitable for the user's game information can be generated.

For example, the server 10 refers to the game parameter of the current user character of the user as the current game situation. And the server 10 determines the purchase information of the item which is one of the display contents based on the game parameter of the user's current user character, and determines the priority of the purchase information to be higher (for example, first). To do.

  More specifically, for example, as shown in FIG. 10, the server 10 refers to a level (an example of a game parameter, the current game situation in a broad sense) associated with the current user identification information. When the level is “30” or lower, an item for level “30” or lower (for example, gacha A or gacha B) is selected. When the level is “30-60”, level “30-60” is displayed. Item (for example, gacha C or gacha D), if the level is “60” or more, an item for level “60” or more (for example, gacha E or gacha F) is determined, and the determined item Purchase information is determined as one of the display contents, the priority of the purchase information is determined to be higher (for example, first), and display information is generated. Note that the determined item purchase information has a higher priority (for example, first), and is preferentially arranged in the first view FV to generate display information.

  Further, the server 10 determines an item based not only on the user's game parameters (eg, level) but also on at least one of the item purchased in the past, the purchase price, and the virtual currency possessed by the user. May be. For example, when the level of userH is “45” and the possessed coin is 100 coins, the priority of the purchase information of the execution authority of gacha D that can be purchased with 100 coins is determined to be higher (for example, first) Then, display information is generated preferentially.

  Further, the server 10 according to the present embodiment may determine purchase information of an item that is one of display contents based on the user's past game usage time, and may determine the priority of the purchase information as higher. .

  For example, as shown in FIG. 11, the server 10 of the present embodiment refers to the game usage time (login date / time, logout date / time) associated with the user identification information, and refers to the length of the game usage time. . For example, the average game usage time of the user within the past week is calculated. If the average game usage time is less than 30 minutes, the purchase information of the execution authority of one gacha is determined as the display content, and if the average game usage time is 30 minutes or more, a plurality of gacha The purchase information of execution authority is determined as the display content. Then, the purchase information of the execution authority of gacha is determined to be higher (for example, first), and the display information is arranged from the upper part of the screen in order of priority to generate display information. If it does in this way, the opportunity which can obtain many items can be given with respect to the user who plays more games, and suitable display information can be produced | generated for every user.

  Further, for example, as shown in FIG. 11, the server 10 according to the present embodiment refers to the game usage time (login date and time, logout date and time) associated with the user identification information, and refers to the game usage time zone. To do. For example, referring to the game usage time of the user within one week in the past week, whether the user uses the game in the morning time zone (0:00 to 12:00), or the afternoon time zone (12:00 to 24:00) ) To use the game. When the user's game time zone is in the morning, the purchase information of the morning gacha execution right is determined as the display content, and when the user's game time zone is in the afternoon, the afternoon gacha execution right is acquired. Purchase information is determined as display content. Then, the purchase information of the execution authority of gacha is determined to be higher (for example, first), and the display information is arranged from the upper part of the screen in order of priority to generate display information. If it does in this way, suitable display information suitable for a user's game time zone can be generated.

Further, as shown in FIG. 11, the server 10 according to the present embodiment refers to the game usage time (login date and time, logout date and time) associated with the user identification information, and obtains the number of usages per day of the user. For example, when the number of uses of the user is less than 10, the server 10 determines purchase information on the execution authority of the gacha (for example, gacha A, B, or C) having the execution count of 1 as the display content. . Then, the priority of the purchase information of the execution authority of the gacha is determined to be higher (for example, first), and is preferentially arranged in the first view FV, for example. Then, when the user's usage count is 10 or more, purchase information on the execution authority of the gacha having the execution count of 10 or more (for example, 10 consecutive gacha) is determined as display content. Then, the priority of the purchase information of the execution authority of the gacha is determined to be higher (for example, first), and is preferentially arranged in the first view FV, for example.

  Further, the server 10 is preferentially arranged in the first view FV based not only on the user's game usage time but also on at least one of items purchased in the past, the purchase price, and the virtual currency possessed by the user. Display contents to be displayed (for example, item purchase information) may be determined.

  For example, when the usage count of userI per day is “1” and the possessed coin is 100 coins, the purchase information of the execution authority of gacha A or gacha B that can be purchased with 100 coins is displayed as one of the displayed contents. Determine as one. Then, the priority of the purchase information of the execution authority of the gacha is determined to be higher (for example, first), and is preferentially arranged in the first view FV, for example.

  Further, the server 10 according to the present embodiment determines purchase information of an item that is one of display contents based on a past game result of a user or a group to which the user belongs, and determines the priority of the purchase information to be higher. May be.

  That is, the server 10 of this embodiment refers to the game result associated with the user identification information, as shown in FIG. For example, if the most recent game result associated with the user's identification information is “losing”, the purchase information of an item that is likely to win the enemy (for example, the authority to execute rare gacha) is displayed as one of the displayed contents. Determine as. The priority of the purchase information of the determined item is determined to be higher (for example, first), and the purchase information is preferentially arranged in the first view FV.

  For example, as shown in FIG. 18A, when userK is losing in the latest game result, a message 111 indicating that a rare card can be used to win an enemy and a rare gacha item for which a rare card can be obtained. The purchase link 112 is determined as the display content, the message 111 is set as the first priority, the priority of the purchase link 112 is set as the second priority, and the message 111 and the purchase link 112 are given priority in the order of the first view FV. To arrange.

  Further, the server 10 places priority on the first view FV based not only on the game result of the user but also on at least one of the item purchased in the past, the purchase price, and the virtual currency possessed by the user. Determine the item. For example, when userK has 500 coins, purchase information on the execution authority of gacha that can be purchased with at least 500 coins is determined as one of the display contents. Then, the priority of the purchase information of the execution authority of the gacha is determined to be higher (for example, first), and is preferentially arranged in the first view FV, for example.

  Note that the server 10 of this embodiment may generate display information without placing item purchase information when the most recent game result associated with the user identification information is “winning”. .

Further, the server 10 may generate display information based on the game result and the game parameter. For example, as shown in FIG. 18B, the number of userL cards (an example of a game parameter) is equal to or less than a predetermined number (one or less), and the number of userL cards is not enough. In this case, the message 113 recommending that the card is collected by executing gacha and the purchase information (purchase link 114) of the execution authority of the gacha A that can acquire the card are determined as display contents, and the message 113 is displayed as the first message. The priority and the priority of the purchase link 114 are set to the second priority, the message 113 and the purchase link 114 are arranged in the first view FV in the order (priority order), and display information is generated.

  For example, if userL determines that the user has never purchased an item in the past, the purchase information of the item of 100 coins (for example, execution authority for gacha A), which is the least expensive, is displayed. It is determined as one, the priority of the purchase information is determined to be higher (for example, first), and is preferentially arranged in the first view FV. Also, when the number of coins owned by userL is zero or when the number of possessed coins is insufficient, the priority of the link 115 for purchasing the number of coins equivalent to 100 yen (for example, 100 coins) is the third priority. Set and place the link 115 below the purchase link 114. If possible, the link 115 is also arranged in the first view FV to generate display information.

  Further, as shown in FIG. 18C, the server 10 loses HP when the user M is defeated by the most recent game result (the past game situation in a broad sense) and the HP of the user M is decreasing. Message 116 that recommends purchasing a recovery item for recovering (increase HP) and purchase link 117 of recovery item are determined as display contents, and this message 116 is the first priority and priority of purchase link 117 The degree is set to the second priority, the message 116 and the purchase link 117 are arranged in the order (priority order) in the first view FV, and display information is generated.

  For example, the server 10 determines the purchase link of the recovery item that can be purchased with the coins owned by the userM as one of the display contents, determines the priority of the purchase information as higher (for example, first), and the first view FV Priority is placed on. For example, when the user has 2,000 coins, the purchase link of the recovery item that can be purchased with at least 2,000 coins is determined as one of the display contents, and the priority of the purchase information is higher (for example, 1st) and preferentially arranged in the first view FV.

  For example, in social games, HP may recover (increase) over time, but there are many users who are dissatisfied with waiting. Therefore, when the HP decreases, the display information in which the purchase link of the recovery item that the HP recovers immediately is arranged in the first view can be generated, thereby providing the display information that can be easily purchased by the user.

4-9. Generation time of display information in which display contents with higher priority are arranged The server 10 according to the present embodiment receives a display information access request from the terminal 20 until the user logs out after the login process of the user from the terminal 20 is performed. Each time, the display information is generated and transmitted to the terminal 20.

  In particular, the server 10 of this embodiment generates display information in which display content with high priority is arranged at the timing immediately after login, and normal display information in which display content with higher priority does not exist at other times. (For example, display information of the screen 60 as shown in FIG. 13) may be generated.

  It should be noted that the server 10 of the present embodiment may determine display contents (for example, item purchase information and purchase method information) whose priority is determined to be higher (for example, first) every time display information is generated. Alternatively, only when generating specific display information, the display content with higher priority may be determined.

  For example, the server 10 may generate display information based on the purchase date and time of the item. That is, the server 10 displays the display content and the display content to be displayed on the terminal 20 based on the purchase date and time of the item previously purchased by the user associated with the user identification information and the current game situation of the user. The priority may be determined, and display content arrangement control may be performed based on the priority.

  More specifically, as shown in FIG. 8, referring to the “purchase date and time” of an item purchased in the past by the user associated with the user identification information, the purchase of the item associated with the user identification information is performed. It is assumed that the date and time is a specific day (for example, the first day of every month or the last day of every month). Then, when the current situation is a specific day, the server 10 determines the display content of the item purchase information as the display content of the purchase information of the item purchased by the user in the past on the specific date. . Then, the priority of the purchase information is determined to be higher (for example, first), and display information in which the purchase information of the item is arranged in the first view FV is generated. For example, when userE purchases 300 coins of virtual currency (item) on the first day of each month, the purchase link of the item of 300 coins is determined as one of the display contents on the userE's terminal 20 on the first day of each month. , The display information is generated by preferentially arranging purchase links of items of 300 coins in the first view FV. And on days other than the first day of every month, display information is generated on a normal screen as shown in FIG.

  In addition, the server 10 refers to the purchase date and time associated with the user identification information, and if the user purchases the most during a specific time zone (for example, the time zone from 18:00 to 24:00), Display information in which display contents with high priority are arranged in a time zone may be generated, and normal display information may be generated in other time zones as shown in FIG.

  For example, when userF purchases the most items (for example, 100 coin items) in the time zone from 18:00 to 24:00, the server 10 sends the terminal 20 of userF to the terminal 20 of userF at 18:00 to 24:00. The link of this item (for example, an item of 100 coins) is determined as one of the display contents, and the display information is generated by preferentially arranging the link of this item in the first view FV. In the time zone from 0:00 to 18:00, display information is generated on a normal screen as shown in FIG.

  In the present embodiment, the display information may be generated based on the purchase mode included in the billing information. That is, in this embodiment, the display to be displayed on the user's terminal based on the purchase mode of the item previously purchased by the user associated with the user's identification information and the current game situation of the user. The priority of the content and the display content may be determined, and the arrangement control of the display content may be performed based on the priority.

  For example, as shown in FIG. 8, the “mode at the time of purchase” of an item purchased in the past by the user associated with the identification information of the user is referred to, and the mode at the time of purchase of the item purchased by the user in the past is specified. Mode (for example, event end mode). Then, when the current situation is a specific mode (for example, the event end mode), the server 10 increases the priority of the display contents of the purchase information of the items previously purchased by the user during the event end mode. (For example, the first) is determined, and display information in which purchase information of the item is arranged in the first view FV is generated. In other modes (periods), normal display information is generated as shown in FIG. . For example, when userG purchases 300 coins of virtual currency (item) in the event end mode, if the current mode is the event end mode, purchase information of 300 coins of virtual currency in the first view FV Display information in which is preferentially arranged is generated.

  Further, the server 10 purchases an item when the purchase mode associated with the identification information of the user is the game end (losing), and the current mode is the mode when the game is lost. The display content of the information is determined so that the priority is higher (for example, first), the display information in which the purchase information of the item is arranged in the first view FV is generated, and in other modes (periods), it is shown in FIG. Thus, normal display information is generated. For example, when userG has purchased the execution authority of gacha C in the mode when losing at the end of the game, the purchase information of the execution authority of gacha C is given to the first view FV in the game end mode when losing. Display information arranged preferentially is generated.

  As described above, in the present embodiment, display information in which display content with high priority is arranged in a mode (time) in which the user is likely to charge is generated, and in other periods, as shown in FIG. Since normal display information is generated, the user's willingness to purchase can be increased as a result.

  In the social game, there is a case where an upper limit is set for the charge amount of the user. For example, when the charging upper limit is set to 20,000 yen per month, the server 10 performs the following process. For example, the server 10 refers to the purchase amount (yen) associated with the user identification information, and calculates the total purchase amount (yen) per month. When the total amount is 20,000 yen or more, the display information of the user is generated so as not to include purchase information of items that need to be purchased in yen.

4-10. Application Examples In the present embodiment, the present invention can be applied not only to card games but also to various games. For example, there is a breeding simulation game in which a user grows crops by performing seed planting processing, water raising processing, crop harvesting processing, and the like based on user input information. In such a breeding simulation game, the user can purchase items such as seeds and fertilizers.

  In such a training simulation game, the server 10 of the present embodiment also displays display contents and display contents to be displayed on the user's terminal based on the user's past game situation and the user's current game situation. A priority is determined, display content placement control is performed based on the priority, and processing for generating display information in which the placement-controlled display content is placed is performed. For example, the server 10 stores billing information of items purchased by the user's terminal, such as seeds and fertilizers, in the storage unit 170, and stores, as game information, the crops grown by the user, the number of times crops are taken away by crows, and the like. Stored in 170.

  When the server 10 determines that the user's crop associated with the user's identification information has been deprived from the crow (enemy) for a predetermined number of times or more (for example, twice or more), FIG. As shown in the figure, a crow net protection message 121 for protecting agricultural products and a crow net net item purchase link 122 are determined as display contents, and the message 121 is the first priority and the purchase link 122 priority. The degree is set to the second priority, and the message 121 and the purchase link 122 are arranged in the first view FV in the order (priority order).

  Note that in the breeding simulation game, display content (for example, item items) preferentially arranged in the first view FV based on at least one of items purchased in the past, purchase price, and virtual currency possessed by the user. Purchase information) may be determined. For example, referring to the possessed coin associated with the user identification information, the purchase link 122 of the item that can be purchased at least below the possessed coin of the user may be arranged as display information with high priority.

  Moreover, in a social game, the user character (avatar) which imaged the user is often created for every user. Since the initial user character wears only underwear, the user often wears clothes or the like on the user character to enjoy fashion.

  Moreover, in a social game, the other user's character who becomes a friend of a user character may be invited, and a game may be advanced. However, there are many disadvantages that friends do not gather if their user characters are still underwear.

  Therefore, in the present embodiment, the user character's clothes information (an example of game information, game situation in a broad sense) associated with the user's identification information is referred to, and the purchase information of the item is given priority based on the clothes information. The purchase information of the determined item may be arranged in the first view FV as a high display content.

  For example, when the user character (avatar) of userN is specific clothes information (for example, clothes information of underwear), as shown in FIG. 20, a message recommending purchase of clothes on a screen 130 for searching for a friend. 131 and the purchase link 132 including the image of clothes are determined as display contents, the message 131 is set to the first priority, the priority of the purchase link 132 is set to the second priority, the message 131, the purchase Arranged in the first view FV in the order of the links 132 (priority order).

  For example, as shown in FIG. 20, when userN has 300 coins, on the screen where userN searches for a friend, clothes (for example, ladies' sets) that can be purchased with 300 coins less than userN's possessed coins. The purchase link 132 may be determined as display content.

  If it does in this way, while being able to purchase clothes simply, the user can obtain many opportunities to increase friends, and as a result, the user's willingness to purchase items can be promoted.

  In the present embodiment, the game result is not limited to winning or losing. For example, display information may be generated based on whether the possessed item of the user character has been stolen from another user character or whether the user character has stolen the possessed item of another character.

  For example, if the server 10 has failed to steal another character's thing 10 times or more, the purchase information of an item that can steal another character's thing with high probability is displayed as the display content. The priority of the purchase link is determined to be higher (for example, first), and display information in which the purchase link 132 is arranged in the first view FV is generated. In such a case, the server 10 determines display information (for example, an item purchase link) with high priority based on at least one of items purchased in the past, the purchase price, and the virtual currency possessed by the user. May be.

  Further, the server 10 of the present embodiment stores the billing information in the storage unit 170 when the item is actually purchased. However, even if the item is not actually purchased, the user clicks the link of the item. When the user refers to the purchase confirmation screen (Web page), it may be determined that the item is interested and stored in the storage unit as reference history information.

For example, it is assumed that the purchase link of the authority to execute rare gacha is clicked from the userP terminal 20, but the purchase is not made without pressing the confirmation button on the final confirmation screen. Then, the server 10 registers “rare gacha” as reference history information in the storage unit 170 in association with userP.

  Thereafter, when there is an access from the userP terminal 20, the server 10 refers to the reference history information, and purchase information on the execution authority of the rare gacha registered as the reference history information (for example, a link for executing the rare gacha, etc. ) As display contents, the priority of the purchase information is determined to be higher (for example, first), and display information in which purchase information is arranged in the first view FV is generated.

  Moreover, although the server 10 of this embodiment demonstrated the example which performs arrangement | positioning control on one screen, you may apply to the pop-up or pop-under which opens a new screen (window) automatically.

  For example, as shown in FIG. 21A, in the case of generating display information in which purchase method information of an item with a higher priority (high priority item) is generated, the first screen 60 and Generates the display information of another second screen 140. That is, the display information of the second screen 140 on which the link 141 indicating the method of storing the coins with higher priority is set is generated. Then, the second screen 140 is preferentially arranged on the first view FV by overwriting the first screen 60 on which the display contents with lower priority (lower priority) are arranged (on the front side of the first screen). Display information.

  Further, as shown in FIG. 21B, when generating display information in which purchase information of items whose priority is determined to be higher is generated, a second screen 150 different from the first screen 60 is generated. Generate display information. That is, the second screen 150 display information in which the purchase link 150 of the execution authority of gacha B with the priority set higher is generated. Then, the second screen 150 is preferentially arranged in the first view FV by overwriting the first screen 60 on which the display content with the lower priority is arranged (on the front side of the first screen). Generate.

4-11. Flowchart The processing flow of the server 10 of this embodiment will be described with reference to FIG. First, when receiving the access from the terminal 20, the server 10 refers to the past game situation associated with the user identification information received from the terminal 20 (step S1).

  Then, based on the user's past game situation and the current game situation of the user, display contents (contents such as messages, images, links, etc.) are determined (step S2). For example, display contents such as item purchase information or item purchase acquisition information are determined. The server 10 determines other display contents (game title, user character image data, game information, link for instructing game start, and the like).

  Then, the priority of the display content (each display content) is determined (step S3), and the arrangement of the display content is determined based on the priority (step S4). For example, display content with high priority (for example, item purchase information or item purchase acquisition information display content) is preferentially arranged in the first view. And under the display content with high priority (for example, the purchase information of the item or the display content of the item purchase acquisition information), the display content with low priority (game title, image data of the user character, game information) A link for instructing the start of the game, etc.).

  Then, display information is generated (step S5). That is, display information is generated for the determined display content in a language such as HTML based on the arrangement on the screen and the priority of each display content.

Finally, a process for transmitting the generated display information to the terminal 20 is performed (step S6). For example, the display information generated in a language such as HTML is transmitted to the terminal 20. The process ends here.

5). Example in which display information is generated by terminal In the present embodiment, an example in which server 10 generates display information has been described. However, terminal 20 performs arrangement control in the same manner as server 10 described above, and generates display information. You may do it.

  For example, the user's terminal 20 of this embodiment requests the server 10 for the past game situation of the user associated with the identification information of the user. Then, the terminal 20 performs processing for receiving the past game situation of the user from the server 10. Then, the terminal 20 determines the display contents to be displayed on the terminal 20 of the user and the priority of the display contents based on the received past game situation of the user and the current game situation of the user. The display content placement control is performed based on the above, and processing for generating display information in which the display content is placed is performed. Then, the terminal 20 performs a process of displaying the generated display information on the display unit 290. Thus, even when display information is generated in the terminal 20 of the present embodiment, display contents to be displayed on the user's terminal 20 based on the user's past game situation and the current game situation of the user. Since the priority of the display contents is determined and the arrangement of the display contents is controlled based on the priorities, display information suitable for the user can be generated based on the user's current or past game situation.

  Next, the processing flow of the server 10 and the terminal 20 when the display information is generated by the terminal 20 will be described with reference to FIG. First, the user's terminal 20 transmits to the server 10 request information on the user's past game situation associated with the user's identification information and the user's identification information. And according to the request | requirement from the terminal 20, the server 10 transmits the said user's past game condition matched with the said user's identification information to the terminal 20 (step S10).

  Then, the terminal 20 receives the past game situation of the user associated with the identification information of the user from the server 10 (step S20), and the past game situation of the user and the current game situation of the user. Based on this, display contents (contents of messages, images, links, etc.) are determined (step S21). For example, display contents such as item purchase information or item purchase acquisition information are determined. Note that the terminal 20 determines other display contents (game title, user character image data, game information, a link for instructing the start of the game, and the like).

  Then, the priority of the display content (each display content) is determined (step S22), and the arrangement of the display content is determined based on the priority (step S23). For example, display content with high priority (for example, item purchase information or item purchase acquisition information display content) is preferentially arranged in the first view. And under the display content with high priority (for example, the purchase information of the item or the display content of the item purchase acquisition information), the display content with low priority (game title, image data of the user character, game information) A link for instructing the start of the game, etc.).

  Then, display information is generated (step S24). That is, display information is generated for the determined display content in a language such as HTML based on the arrangement on the screen and the priority of each display content.

  Finally, a process of displaying the generated display information on the display unit 290 of the terminal 20 is performed (step S25). For example, display information generated in a language such as HTML is displayed on the display unit 290 using a Web browser. The process ends here.

  Note that the gacha may be executed by the server 10 or the terminal 20 as described above. For example, when gacha is executed by the terminal 20, the terminal 20 selects one of a plurality of different types of items stored in the storage unit 270 based on a given algorithm. Select the item. And the process which registers the selected one item as a user's possession item (acquisition item) is performed. That is, the terminal 20 performs a process of registering (storing) the selected item in the storage unit 270 in association with the user identification information.

  Further, the billing information of the present embodiment may be managed by the server 10 or the user terminal 20. When managing by the user's terminal 20, the terminal 20 transmits the request information of the charging information together with the user identification information to the server 10 (or the SNS server 30 and the charging server 40), and the server 10 (or the SNS server). 30, the charging information is received from the charging server 40) and stored in the charging information in the storage unit 270 of the terminal 20. The terminal 20 may manage billing information using a database.

  Moreover, the game information of this embodiment may be managed by the server 10 or may be managed by the user terminal 20. When the server 10 performs a game process and is managed by the user terminal 20, the terminal 20 transmits game information request information together with the user identification information to the server 10 and receives game information from the server 10. Then, the game information is stored in the storage unit 270 or the like of the terminal 20. Further, when the terminal 20 performs a game process and is managed by the user's terminal 20, the game information is stored in the storage unit 270 or the like of the terminal 20 based on the game process of the terminal 20. Note that the terminal 20 may manage game information using a database.

6). Others In this embodiment, the present invention can be applied to various games such as a racing game, a music game, and a fighting game, as well as a battle game and a training simulation game. Moreover, in this embodiment, you may apply to the other game in which the battle | competition by a some user is possible.

  The present invention is not limited to the one described in the above embodiment, and various modifications can be made. For example, terms cited as broad or synonymous terms in the description in the specification or drawings can be replaced with broad or synonymous terms in other descriptions in the specification or drawings.

  The present invention includes configurations that are substantially the same as the configurations described in the embodiments (for example, configurations that have the same functions, methods, and results, or configurations that have the same objects and effects). In addition, the invention includes a configuration in which a non-essential part of the configuration described in the embodiment is replaced. In addition, the present invention includes a configuration that exhibits the same operational effects as the configuration described in the embodiment or a configuration that can achieve the same object. In addition, the invention includes a configuration in which a known technique is added to the configuration described in the embodiment.

  As described above, the embodiments of the present invention have been described in detail. However, those skilled in the art can easily understand that many modifications can be made without departing from the novel matters and effects of the present invention. . Accordingly, all such modifications are intended to be included in the scope of the present invention.

10 server, 20, 20A, 20B, 20C terminal, 30 SNS server,
40 billing server, 100 processing unit, 110 communication control unit, 111 Web processing unit,
112 game situation storage processing unit, 113 arrangement control unit, 114 display information generation unit,
115 game processing unit, 116 item acquisition control unit,
170 storage unit, 171 main storage unit,
172 items, 173 game status, 173a billing information, 173b game information,
175 user information, 176 friend information, 180 information storage medium, 196 communication unit,
200 processing unit, 210 communication control unit, 211 Web browser,
212 game processing unit, 213 display control unit, 214 game situation storage processing unit,
215 arrangement control unit, 216 display information generation unit, 217 item acquisition control unit,
220 drawing unit, 230 sound generation unit, 260 input unit, 270 storage unit,
280 information storage medium, 290 display unit,
292 sound output unit, 296 communication unit

Claims (23)

A server program for transmitting and receiving data to and from a user terminal via a network and performing game processing,
For each user identification information, a game situation storage processing unit that performs a process of storing the past game situation of the user in the storage unit;
(1) Based on the past game situation of the user and the current game situation of the user, a plurality of display contents indicating information suitable for the user when the user to be displayed on the terminal of the user progresses the game determined, and determines the priority in placing on the screen of the terminal the respective display contents as the display object, (2) the determined priority to the basis arrangement control for placement control of the display object representing each display content And
A display information generation unit that performs processing for generating display information in which display objects indicating display contents are arranged by the arrangement control unit;
As a communication control unit that performs processing for transmitting the generated display information to the terminal, the computer functions,
The arrangement control unit
Arrangement control for arranging the display object indicating the display content with the higher priority in the screen range first displayed on the screen of the terminal displaying the display object every time the terminal receives the display information. A program characterized by being performed. In claim 1,
Store the item used during the game in the storage unit, and further function the computer as an item acquisition control unit that performs control for acquiring the item to the user or a group to which the user belongs,
The past game situation is
Including the acquisition status of the item in the past of the user or the group to which the user belongs,
The game situation storage processing unit
For each user identification information, store the acquisition status of the item in the past in the storage unit,
The arrangement control unit
The arrangement control by determining the display content to be displayed on the terminal of the user and the priority of the display content based on the acquisition status of the item in the past of the user or the group to which the user belongs and the current game status of the user The program characterized by performing. In claim 1 or 2,
The item used in the game is stored in the storage unit, and the computer is further functioned as an item acquisition control unit that performs control for causing the user to acquire the item by charging from the user,
The past game situation is
Including billing information of the user's past items,
The game situation storage processing unit
For each user's identification information, the charging information of the user's past items is accumulated in the storage unit,
The arrangement control unit
A program for determining information based on billing information of a past item of a user as one of display objects indicating the display contents. In claim 3,
The billing information includes items that the user has purchased in the past,
The arrangement control unit
A program for determining purchase information of an item purchased by a user in the past as one of display objects indicating the display contents . In claim 4,
The arrangement control unit
A program for determining purchase information of an item most purchased by the user among a plurality of items purchased by the user as one of display objects indicating the display contents . In any one of Claims 3-5,
The billing information includes the purchase amount of items purchased by the user in the past,
The arrangement control unit
A program for determining purchase information of an item corresponding to the purchase amount as one of display objects indicating the display contents . In claim 6,
The arrangement control unit
A program that determines purchase information of an item of a unit price that the user has purchased most among a plurality of items that the user has purchased in the past as one of the display objects indicating the display contents . In any one of Claims 3-7,
The billing information includes a virtual currency possessed by a user exchangeable with an item,
The arrangement control unit
A program for determining item purchase information corresponding to a virtual currency amount possessed by a user as one of display objects indicating the display contents . In any one of Claims 3-8,
The billing information includes items that the user has purchased in the past,
The arrangement control unit
Based on the billing information, it is determined whether or not the user has purchased an item in the past. If the user has not purchased an item in the past, item purchase method information is displayed as the display content. A program characterized by being determined as one of the display objects indicating In claim 9,
The billing information includes a virtual currency possessed by a user exchangeable with an item,
The arrangement control unit
When the amount of virtual currency possessed by the user is zero, a program characterized in that virtual currency acquisition method information is used as the purchase method information. In any one of Claims 3-10,
The billing information includes a purchase date and time of an item purchased by the user in the past,
The arrangement control unit
A program for determining information based on the purchase date and time of an item purchased in the past by a user associated with user identification information as one of the display objects indicating the display content . In any one of Claims 3-11,
The billing information includes a mode at the time of purchase of an item purchased by the user in the past,
The arrangement control unit
Display contents to be displayed on the user's terminal and the priority of the display contents based on the purchase mode of the item previously purchased by the user associated with the user's identification information and the current game situation of the user And determining the position and performing the arrangement control. In any one of Claims 3-12,
The past game situation is
Including past game information of the user or the group to which the user belongs,
The game situation storage processing unit
For each user identification information, store past game information of the user or the group to which the user belongs in the storage unit,
The arrangement control unit
A program for determining information based on past game information of a user or a group to which the user belongs as one of display objects indicating the display contents . In claim 13,
The past game situation is
Including user game time,
The game situation storage processing unit
For each user identification information, the user's past game usage time is accumulated in the storage unit,
The arrangement control unit
A program for determining item purchase information as one of display objects indicating the display contents based on a user's past game usage time. In claim 13 or 14,
The past game situation is
Including past game results of the user or the group to which the user belongs,
The game situation storage processing unit
For each user identification information, the past game results of the user or the group to which the user belongs are accumulated in the storage unit,
The arrangement control unit
A program for determining item purchase information as one of display objects indicating the display contents based on a past game result of a user or a group to which the user belongs. In any one of Claims 1-15,
The current game situation is
Including the game parameters of the user's current user character,
The arrangement control unit
A program for determining item purchase information as one of display objects indicating the display contents based on a game parameter of a user's current user character. In any one of Claims 1-16,
Store the item used during the game in the storage unit, and further function the computer as an item acquisition control unit that performs control for acquiring the item to the user or a group to which the user belongs,
The past game situation is
Including the number of items that the user has acquired in the past,
The game situation storage processing unit
For each piece of user identification information, the number of possessed items acquired by the user in the past is stored in the storage unit,
The arrangement control unit
A program for determining information based on the number of possessed items acquired by the user in the past as one of display objects indicating the display contents . In any one of Claims 1-17,
Store the item used during the game in the storage unit, and further function the computer as an item acquisition control unit that performs control for acquiring the item to the user or a group to which the user belongs,
The past game situation is
Including the item type information the user has acquired in the past,
The game situation storage processing unit
For each user identification information, the type information of the item acquired by the user in the past is stored in the storage unit,
The arrangement control unit
A program for determining information based on the item type information acquired by the user in the past as one of display objects indicating the display contents . A program for a terminal that sends and receives data via a server and a network,
A communication control unit that performs a process of requesting the server for the past game situation of the user associated with the identification information of the user and receiving the past game situation of the user from the server;
(1) Display contents indicating information suitable for the user in order for the user to be displayed on the terminal of the user to proceed with the game based on the received past game situation of the user and the current game situation of the user the plurality decision, and determines the priority in placing on the screen of the terminal the respective display contents as the display object, performs allocation control of the display object representing each display content based on (2) the determined priority An arrangement control unit;
A display information generation unit that performs processing for generating display information in which display objects indicating display contents are arranged by the arrangement control unit;
As a display control unit that performs processing for displaying the generated display information on the display unit, the computer functions.
The arrangement control unit
Arrangement control for arranging the display object indicating the display content with the higher priority in the screen range first displayed on the screen of the terminal displaying the display object every time the terminal receives the display information. A program characterized by being performed. A server that performs game processing by transmitting / receiving data to / from a user terminal via a network,
For each user identification information, a game situation storage processing unit that performs a process of storing the past game situation of the user in the storage unit;
(1) Based on the past game situation of the user and the current game situation of the user, a plurality of display contents indicating information suitable for the user when the user to be displayed on the terminal of the user progresses the game determined, and determines the priority in placing on the screen of the terminal the respective display contents as the display object, (2) the determined priority to the basis arrangement control for placement control of the display object representing each display content And
A display information generation unit that performs processing for generating display information in which display objects indicating display contents are arranged by the arrangement control unit;
A communication control unit that performs a process of transmitting the generated display information to the terminal,
The arrangement control unit
Arrangement control for arranging the display object indicating the display content with the higher priority in the screen range first displayed on the screen of the terminal displaying the display object every time the terminal receives the display information. A server characterized by performing. A terminal that transmits and receives data via a server and a network,
A communication control unit that performs a process of requesting the server for the past game situation of the user associated with the identification information of the user and receiving the past game situation of the user from the server;
(1) Display contents indicating information suitable for the user in order for the user to be displayed on the terminal of the user to proceed with the game based on the received past game situation of the user and the current game situation of the user the plurality decision, and determines the priority in placing on the screen of the terminal the respective display contents as the display object, performs allocation control of the display object representing each display content based on (2) the determined priority An arrangement control unit;
A display information generation unit that performs processing for generating display information in which display objects indicating display contents are arranged by the arrangement control unit;
A display control unit that performs processing for displaying the generated display information on the display unit,
The arrangement control unit
The display control is performed so that the display object indicating the display content with the higher priority is placed in a range where the display object is first displayed on the display unit each time the display information is received. Terminal. A network system in which a server for performing game processing and a user terminal are connected via a network,
The server is
For each user identification information, a game situation storage processing unit that performs a process of storing the past game situation of the user in the storage unit;
(1) Based on the past game situation of the user and the current game situation of the user, a plurality of display contents indicating information suitable for the user when the user to be displayed on the terminal of the user progresses the game determined, and determines the priority in placing on the screen of the terminal the respective display contents as the display object, (2) the determined priority to the basis arrangement control for placement control of the display object representing each display content And
A display information generation unit that performs processing for generating display information in which display objects indicating display contents are arranged by the arrangement control unit;
A communication control unit that performs processing for transmitting a display object indicating the generated display information to the terminal, and
The terminal is
A communication control unit that performs processing for receiving the display information from the server;
A display control unit that performs a process of displaying a display object indicating the display information received from the server on a display unit,
The arrangement control unit
Arrangement control for arranging the display object indicating the display content with the higher priority in the screen range first displayed on the screen of the terminal displaying the display object every time the terminal receives the display information. A network system characterized by performing. A network system in which a server and a user terminal are connected via a network,
The server is
For each user identification information, a game situation storage processing unit that performs a process of storing the past game situation of the user in the storage unit;
In response to a request from the user's terminal, including a communication control unit that performs a process of transmitting the user's past game situation associated with the user's identification information to the user's terminal,
The terminal is
A communication control unit that performs a process of requesting the server for the past game situation of the user associated with the identification information of the user and receiving the past game situation of the user from the server;
(1) Display contents indicating information suitable for the user in order for the user to be displayed on the terminal of the user to proceed with the game based on the received past game situation of the user and the current game situation of the user the plurality decision, and determines the priority in placing on the screen of the terminal the respective display contents as the display object, performs allocation control of the display object representing each display content based on (2) the determined priority An arrangement control unit;
A display information generation unit that performs processing for generating display information in which display objects indicating display contents are arranged by the arrangement control unit;
A display control unit that performs processing for displaying the generated display information on the display unit,
The arrangement control unit
The display control is performed so that the display object indicating the display content with the higher priority is placed in a range where the display object is first displayed on the display unit each time the display information is received. Network system.

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