JP6283715B2 - Information processing system, information processing method, and program - Google Patents

Description

  The present invention relates to an information processing system, an information processing method, and a program.

In recent years, the communication speed may be limited based on the accumulated communication amount within a certain period (see, for example, Patent Document 1).
(Prior art documents)
(Patent Literature)
(Patent Document 1) Japanese Patent Application Laid-Open No. 2015-061274

  In order to remove the restriction on the communication speed, it is necessary to pay an additional cost.

  In a first aspect of the present invention, an information processing system is provided. In the above information processing system, when the activity of a user using a communication service satisfies a predetermined condition, the user is limited in communication speed or communication band in a unit period having a predetermined period. A command output unit that outputs commands for increasing or decreasing the amount of communication that can be used without any problem. The user's activity using the communication service may exclude payment for canceling the communication speed limit or the communication band limit.

  In the above information processing system, the command output unit may include an information acquisition unit that acquires information related to a user activity. In the information processing system, the command output unit includes a determination unit that determines whether or not the user activity satisfies a condition for increasing or decreasing an available communication amount in a unit period based on information on the activity. You may have. In the above information processing system, the command output unit may include a command generation unit that generates a command when it is determined that the user activity satisfies the condition. The information processing system may further include a unit period determining unit that determines a unit period.

  In the above information processing system, the command is (i) a first command for reducing the accumulated value of the traffic already used by the user in the unit period, and (ii) a user available in the unit period. At least one of the second instructions for increasing the upper limit value of the communication amount may be included. In the information processing system, the command output unit may output a second command and information related to an expiration date or a valid period of an available communication amount that is increased by the second command.

  The information processing system may further include a remaining amount determination unit that determines a remaining amount that has not been used before or during the validity period out of the available communication amount increased by the second command. . In the information processing system, the command output unit is configured to reduce the amount of communication available to the user in the unit period by the amount corresponding to the remaining amount when the remaining amount is larger than a predetermined value. May be output.

  The information processing system may further include a message transmission unit that transmits a message for promoting a specific activity by the user to the user's communication terminal. In the above information processing system, the message transmission unit may transmit a message to the user's communication terminal when the amount of communication available to the user in the unit period becomes smaller than a predetermined value.

  In the information processing system described above, the information related to the activity may include at least one of information related to the user's position and information related to the user's movement history. In the information processing system described above, the information related to the activity includes information related to the input history of the user's communication terminal (excluding input related to payment of compensation for canceling the communication speed limit or the communication bandwidth limit), information related to the user's search history And at least one piece of information related to the user's browsing history. In the information processing system, the information related to the activity may include at least one of information related to a user's goods or service introduction history and information related to a user's goods or service usage history.

  In the information processing system, the condition may include that the user exists in a specific area. In the above information processing system, the condition may include at least one of the user downloading the specific content and the user viewing the specific content. In the above information processing system, the condition may include that a specific event related to specific content has occurred.

  In the information processing system, when the condition is that the user has downloaded the specific content or the user has viewed the specific content, the command output unit has a communication amount related to downloading or browsing the specific content. A fourth command for increasing the amount of communication available to the user in the unit period may be output by an amount corresponding to.

  In the second aspect of the present invention, an information processing method is provided. When the user's activity using the communication service (excluding payment of a charge for canceling the communication speed limit or the communication band limit) satisfies a predetermined condition, the information processing method described above, In a unit period having a predetermined period, a command output stage is provided for outputting a command for increasing or decreasing the available communication amount without limiting the communication speed or the communication band.

  In the third aspect of the present invention, a program is provided. The program may be for causing a computer to function as the information processing system. A non-transitory computer readable medium storing the above program may be provided.

  It should be noted that the above summary of the invention does not enumerate all the necessary features of the present invention. In addition, a sub-combination of these feature groups can also be an invention.

An example of a system configuration of marketing support system 100 is shown roughly. An example of an internal configuration of the traffic management server 114 is schematically shown. An example of information processing of marketing support system 100 is shown roughly. An example of the internal configuration of the communication terminal 130 is schematically shown. An example of data table 500 is shown roughly. An example of data table 600 is shown roughly.

  Hereinafter, the present invention will be described through embodiments of the invention, but the following embodiments do not limit the invention according to the claims. In addition, not all the combinations of features described in the embodiments are essential for the solving means of the invention. In the drawings, the same or similar parts are denoted by the same reference numerals, and redundant description may be omitted.

[Outline of Marketing Support System 100]
FIG. 1 schematically shows an example of the system configuration of the marketing support system 100. In this embodiment, the marketing support system 100 uses the communication speed or the communication band without being limited in a unit period having a predetermined period according to the activity of the user who uses the communication service. “Available communication amount” (sometimes simply referred to as “available communication amount”) is increased or decreased. The specific period of the unit period is not particularly limited, but examples of the unit period include one day, one week, two weeks, one month, three months, six months, one year, two years, and three years. can do.

  When a user has a plurality of communication terminals 130, the available communication amount of the user may be an available communication amount assigned to the group of the plurality of communication terminals 130. When a specific user is a member of a specific group, the available communication amount of the specific user may be an available communication amount assigned to the specific group. Examples of the specific group include family members, friends, and people who are present in a specific area.

  Thereby, the user can be prompted to take a specific action. As a result, user convenience can be improved. In addition, a sales promotion service can be provided to a provider of goods or services. Articles are electronic data (in the case of content), such as websites, image data, audio data, application programs, items used in application programs, virtual currency, and values (sometimes referred to as points, mileage, etc.). May be included). The image data may be moving image data or still image data.

  For example, a business that sells a game program on an online store gives an advertisement indicating that the amount of available communication increases by 50 MB when the game program is introduced to a large number or a large number of unspecified users. To deliver. When the user who receives the advertisement introduces the game program according to the advertisement, the amount of communication available to the user increases by 50 MB. In addition to the above 50 MB, the marketing support system 100 may increase the amount of communication available to the user by the amount of communication necessary for introducing the above game program.

  As a result, the amount of communication available to the user according to the advertisement increases, and the convenience for the user is improved. In addition, sales of game programs are promoted. The business operator may pay the service provided by the marketing support system 100 to the administrator of the marketing support system 100, for example. For example, the business operator may pay the manager of the marketing support system 100 for a cost corresponding to the increase in the amount of available communication.

  In the specification of the present application, the user activity indicates a user action or activity excluding payment of a price for releasing the communication speed restriction or the communication bandwidth restriction. Note that the change of the user's status is not an activity because it is not a user's action or activity. For example, even if the user's status is changed from “elementary school student” to “junior high school student” by entering the junior high school, the change in the status does not correspond to the activity. On the other hand, an action or activity such as enrolling in a junior high school or attending a junior high school entrance ceremony falls under an activity.

  The information related to the user activity may include at least one of information related to the user's position and information related to the user's movement history. The information related to the activity includes information related to the input history of the user's communication terminal (excluding input related to payment for canceling the communication speed limit or communication bandwidth limit), information related to the user's search history, and user's browsing history. May include at least one piece of information. The information related to the activity may include at least one of information related to the introduction history of the user's goods or services and information related to the usage history of the user's goods or services.

  The introduction history or usage history of a user's goods or services includes credit card usage history, introduction history based on POS information, introduction history at an electronic commerce site, occurrence history of events associated with the use of goods or services, The entry / exit history, the use history of a service that gives a privilege to a registered user can be exemplified. Examples of services for granting benefits to registered users include a point card service, a point service, a point program, a loyalty program, a mileage service, and a mileage program. A service for granting a privilege to a registered user may be provided by a railway company, an airline company, an expressway operating company, a company, a company group, or the like.

  Information relating to user activity includes (i) download of specific content, (ii) number of playbacks or browsing of specific content, (iii) playback of video content or music content to a specific position, iv) Information indicating that a specific event has occurred in the game content, (v) information indicating that a specific item has been obtained in the game content can be exemplified. Other examples of information relating to user activity include (vi) that the user stayed at a specific location or area, (vii) the number of times the communication terminal 130 was shaken at the specific location or area, and (viii) a specific For example, information indicating that a photograph or a moving image is taken in the position or area can be exemplified.

[System configuration of marketing support system 100]
In the present embodiment, the marketing support system 100 includes a communication management system 110 and a user information collection device 120. The communication management system 110 includes, for example, a communication control server 112, a traffic management server 114, and a charging server 116. The user information collection device 120 includes, for example, an advertisement distribution server 122, a content providing server 124, and a content tracking server 126. The user information collection device 120 may include a communication terminal 130, a relay device 132, and a location management server 134. At least one of the marketing support system 100, the communication management system 110, and the traffic management server 114 may be an example of an information processing system. The advertisement distribution server 122 may be an example of a message transmission unit.

  In the present embodiment, the communication management system 110 provides a communication service to one or more communication terminals 130. The communication management system 110 may manage each communication of one or more communication terminals 130. The user information collection device 120 collects information regarding users who use each of the plurality of communication terminals 130. The information regarding the user may include information regarding the communication terminal 130 used by each user. In the present embodiment, the communication management system 110 and the user information collection device 120 transmit and receive information via the communication network 10.

  In the present embodiment, the communication network 10 transmits information between the communication management system 110 and the user information collection device 120. The communication network 10 may be a wired communication transmission line, a wireless communication transmission line, or a combination of a wireless communication transmission line and a wired communication transmission line. The communication network 10 may include a mobile communication network such as a cellular phone line network, and may include a wireless communication network such as a wireless MAN, a wireless LAN, Bluetooth (registered trademark), a short-range wireless communication network, and wireless packet communication. A network, the Internet, a private line, etc. may be included. The communication network 10 may include a P2P network.

  In the present embodiment, the communication control server 112 controls each communication of one or more communication terminals 130. In the present embodiment, the traffic management server 114 manages the traffic used by each of the one or more communication terminals 130. For example, the communication amount management server 114 increases or decreases the “communication amount usable by the user in a specific unit period” in accordance with the activity of the user who uses the communication service.

  In the present embodiment, the billing server 116 charges the service provided by the marketing support system 100. In one embodiment, charging server 116 charges for the communication service used by each of one or more communication terminals 130. The accounting server 116 may determine the price of the communication service used by each communication terminal based on the amount of communication used by each of the one or more communication terminals 130 during a specific unit period. In another embodiment, the billing server 116 charges for the promotional service utilized by the goods or service provider. For example, the billing server 116 charges a fee for the sales promotion service to an individual or a company that provides content using the content providing server 124. The price for the sales promotion service may include a price corresponding to an increase in available communication volume.

  In the present embodiment, the advertisement distribution server 122 distributes advertisements to one or more communication terminals 130. The advertisement distribution server 122 may distribute the advertisement to one or more communication terminals 130 that meet a specific condition. The specific condition may include a condition regarding a current position or an expected future position of the communication terminal 130, or a condition regarding a current position or an expected future position of a user who uses the communication terminal 130. The specific condition may include a condition related to the attribute of the communication terminal 130 or a condition related to the attribute of the user who uses the communication terminal 130. In the advertisement, at least one of a distribution period and a distribution area may be set. An advertisement may be an example of a message for promoting a specific activity by a user.

  The advertisement may include information regarding goods or services provided by the advertisement provider. The information on the goods or services may be discount information on goods or services (sometimes referred to as coupon information), event notification information, or the like. As another example of information regarding goods or services, when the advertisement provider is public transportation, the advertisement may include suspension information, delay information, traffic jam information, and the like. In addition, when the advertisement provider is a business provider or an administrative agency that provides a weather forecast service, the advertisement may include information on warnings or warnings regarding local heavy rain, lightning strikes, gusts, and the like. The advertisement may include information regarding disasters or accidents.

  The advertisement may include information on incentives or penalties given to the user when the user who has received the advertisement acts according to the information indicated in the advertisement. As an incentive or penalty, an increase or decrease in the amount of communication that can be used without limiting the communication speed or communication band in a unit period can be exemplified.

  In the present embodiment, the content providing server 124 provides content. The content providing server 124 provides specific content to the user, for example, in response to a request from the user. The content tracking server 126 tracks the state of the content provided to the user. Examples of the status of the content include (i) that the download of the content has been completed, and (ii) that a specific event related to the content has occurred as a result of the user using the content. it can. The information regarding the state of the content may be an example of information regarding the activity.

  In the present embodiment, the communication terminal 130 transmits / receives information to / from an external device via the communication network 10. In the present embodiment, the communication terminal 130 is connected to the communication network 10 via the communication control server 112. In the present embodiment, the communication terminal 130 transmits and receives information to and from the communication control server 112 via the relay device 132. The communication terminal 130 may be connected to the relay device 132 by a wireless communication method or a wired communication method. In another embodiment, the communication terminal 130 may be connected to the relay device 132 or the communication control server 112 via another communication device.

  As the communication terminal 130, a personal computer, a portable terminal, etc. can be illustrated. Examples of the portable terminal include a mobile phone, a smartphone, a PDA, a tablet, a notebook computer or a laptop computer, and a wearable computer. Other examples of the communication terminal 130 include (i) devices that acquire biological information such as activity meters, and (ii) medical devices such as pacemakers and artificial organs. The biometric information acquired by the communication terminal 130 may be an example of information regarding activities.

  The communication terminal 130 may include input devices such as a keyboard, a pointing device, a touch panel, a camera, a microphone, various sensors, and a GPS receiver. Examples of the various sensors include an acceleration sensor, a temperature sensor, a pressure sensor, a biosensor, a sensor for detecting a specific substance, and the like. The information input to the input device of the communication terminal 130 may be an example of information regarding activities.

  In the present embodiment, the relay device 132 relays communication between the communication control server 112 and the communication terminal 130. The type of the relay device 132 is not particularly limited, but the relay device 132 may be (i) a mobile communication base station, (ii) WiFi (registered trademark), Bluetooth (registered trademark), It may be an access point for short-range wireless communication such as Zigbee (registered trademark) or NFC.

  In the present embodiment, the location management server 134 manages at least one of the location of the communication terminal 130 and the movement history. For example, the location management server 134 stores, for each of the plurality of communication terminals 130, the identification information of each communication terminal, the time, and the position at the time in association with each other. The location management server 134 may have a geofence function. In one embodiment, the location management server 134 outputs the identification information of the communication terminal 130 that has entered a preset geographical range or the communication terminal 130 that has left the geographical range. The geographical range described above may be indicated by a virtual two-dimensional graphic or a three-dimensional graphic, or may be indicated by a virtual line. In another embodiment, the location management server 134 outputs information indicating that a specific communication terminal 130 has entered or exited a preset geographical range.

  The identification information of the communication terminal 130 that has entered the preset geographical range or the communication terminal 130 that has left the geographical range is an example of information regarding the position of the communication terminal 130 or information regarding the movement history of the communication terminal 130. It may be. Information indicating that a specific communication terminal 130 has entered a predetermined geographical range or has left the geographical range is information regarding the position of the communication terminal 130 or a movement history of the communication terminal 130. It may be an example of information regarding. The information regarding the position of the communication terminal 130 may be an example of information regarding the position of the user. The information related to the movement history of the communication terminal 130 may be an example of information related to the movement history of the user. The information regarding the position of the communication terminal 130 and the information regarding the movement history of the communication terminal 130 may be an example of information regarding the activity.

[Specific Configuration of Each Part of Marketing Support System 100]
Each unit of the marketing support system 100 may be realized by hardware, may be realized by software, or may be realized by hardware and software. Each part of marketing support system 100 may be realized by a single server, and may be realized by a plurality of servers.

  When at least a part of the components included in the marketing support system 100 is realized by software, the component is software or a program that defines an operation related to the component in an information processing apparatus having a general configuration. It may be realized by starting. The information processing apparatus includes (i) a data processing apparatus having a processor such as a CPU and GPU, ROM, RAM, a communication interface, and (ii) a keyboard, a touch panel, a camera, a microphone, various sensors, a GPS receiver, An input device, (iii) an output device such as a display device, a speaker, and a vibration device, and (iv) a storage device (including an external storage device) such as a memory and an HDD may be provided. At least a part of each part of the marketing support system 100 may be realized on a virtual server or a cloud system.

  In the information processing apparatus, the data processing apparatus or the storage device may store the software or the program. The software or program is executed by a processor to cause the information processing apparatus to execute an operation defined by the software or program. The above software or program may be stored in a non-transitory computer-readable recording medium.

  FIG. 2 schematically shows an example of the internal configuration of the traffic management server 114. In the present embodiment, the communication control server 112 includes a system control unit 222 and a communication restriction control unit 224. In the present embodiment, the traffic management server 114 includes a traffic information storage unit 240, an activity monitoring unit 242, a traffic monitoring unit 244, a determination condition storage unit 246, and a data management unit 250. The data management unit 250 includes an update determination unit 252 and a data update unit 254.

  The activity monitoring unit 242 may be an example of an information acquisition unit. The data management unit 250 may be an example of an instruction output unit. The update determination unit 252 may be an example of an information acquisition unit, a determination unit, or a remaining amount determination unit. The data update unit 254 may be an example of an instruction output unit, an instruction generation unit, or a unit period determination unit.

  In the present embodiment, the system control unit 222 controls the communication management system 110 as a whole. In the present embodiment, the communication restriction control unit 224 controls restrictions on communication services. For example, when the available communication amount in a unit period of a specific user becomes 0, the communication restriction control unit 224 restricts the communication speed or communication band of the communication terminal 130 used by the user. When the communication rate or the communication band of the communication terminal 130 used by a specific user is limited and the available communication amount in the unit period of the user is greater than 0, the communication restriction control unit 224 Cancel the restriction on the communication speed or communication band. The amount of communication available for a specific user in a unit period may be determined in advance for each communication terminal 130 used by the user. The amount of communication that can be used in a unit period of a specific user may be determined in advance for each contract between the user and the communication carrier (sometimes referred to as a communication contract).

  In the present embodiment, the traffic information storage unit 240 may store information related to the available traffic for each of the one or more communication terminals 130. The communication amount information storage unit 240 is a communication that can be used by one or more communication terminals 130 included in each communication contract for each of one or more communication contracts without limiting the communication speed or communication band. Information about the quantity may be stored.

  In one embodiment, when a single user has a plurality of communication terminals 130 and shares a usable amount of communication among the plurality of communication terminals 130, the communication amount information storage unit 240 may For each contract, information relating to available communication volume may be stored. In another embodiment, when the available traffic is shared among a plurality of users, the traffic information storage unit 240 may store information related to the available traffic for each communication contract.

  In the present embodiment, the traffic information storage unit 240 stores information received from the data update unit 254 in response to a command from the data update unit 254. The traffic information storage unit 240 may update the stored information in response to a command from the data update unit 254. The traffic information storage unit 240 extracts (i) information that matches the command from the stored information in response to a command from the data update unit 254, and (ii) extracts the extracted information from the data update unit. You may output to H.254.

  In the present embodiment, the activity monitoring unit 242 acquires information related to user activities from the user information collection device 120. The information related to the user activity may be information indicating the user activity or information indicating that the user activity is detected. The activity monitoring unit 242 may transmit information regarding the user activity to the update determination unit 252.

  In this embodiment, the communication amount monitoring unit 244 monitors the communication amount of each of the one or more communication terminals 130 in cooperation with the system control unit 222. The traffic monitoring unit 244 may calculate the cumulative value of the traffic that has already been used by the one or more communication terminals 130 in the unit period (sometimes referred to as cumulative traffic). The traffic monitoring unit 244 may transmit the cumulative traffic for each communication terminal 130 to the traffic monitoring unit 244.

  In the present embodiment, the determination condition storage unit 246 stores conditions for increasing or decreasing the amount of communication that can be used in a unit period. The determination condition storage unit 246 may store a plurality of conditions. For example, the determination condition storage unit 246 extracts (i) a condition that matches the request in response to a request from the update determination unit 252, and (ii) transmits the extracted condition to the update determination unit 252. The above conditions may include the user being in a specific area. The above condition may include at least one of the user downloading the specific content and the user browsing the specific content.

  The above condition may include that a specific event related to specific content has occurred. The specific event may be an event that occurs by using specific content. In one embodiment, the content that causes the event may be game content. In this case, the event may be an event that occurs in the game. Examples of in-game events include obtaining a specific item and clearing a specific scene. In another embodiment, the content that generates an event is exemplified by content (for example, image content, music content, web content, game content) in which an advertisement (for example, an online advertisement) is embedded. Can do. In this case, the event may be an advertisement display.

  In the present embodiment, the data management unit 250 manages the data stored in the traffic information storage unit 240. The data management unit 250 may output a command for managing data. For example, when the user activity satisfies a predetermined condition, the data management unit 250 outputs a command for increasing or decreasing the amount of communication available to the user. The data management unit 250 may transmit the output command to the communication amount information storage unit 240.

  In the present embodiment, the update determination unit 252 acquires information regarding the user activity from the activity monitoring unit 242. In one embodiment, the update determination unit 252 determines whether or not the user activity satisfies “a condition for increasing or decreasing the available communication amount in a unit period” based on information on the activity. When the update determination unit 252 determines that the user activity satisfies the above condition, the update determination unit 252 may transmit information indicating that the user activity satisfies the condition to the data update unit 254. The update determination unit 252 may simply transmit the determination result to the data update unit 254.

  In another embodiment, the update determination unit 252 (i) in the past, when the data management unit 250 has given a specific user a traffic volume based on the user activity, or ( ii) In the case where the amount of communication assigned based on the user activity remains, out of the amount of communication assigned based on the user activity, the amount of communication not used before or during the validity period (May be referred to as a residual amount). The communication amount given based on the user activity may be an example of the increased communication amount.

  For example, the update determination unit 252 first refers to the communication amount information storage unit 240 and acquires the accumulated communication amount of the specific user in the current unit period. Next, the update determination unit 252 compares the amount of communication that can be used in the current unit period with the accumulated amount of communication, and calculates the remaining amount. The amount of communication available in the current unit period includes, for example, the amount of communication carried over from the previous unit period, the amount of communication in the current unit period determined based on the communication contract, and the user activity And the amount of communication given. When the expiration date or the validity period of each communication amount is different, the update determination unit 252 may calculate the remaining amount by sequentially canceling from the one with the shorter expiration date or the validity period, and the expiration date or the validity period is long. The remaining amount may be calculated by canceling in order. Thereafter, the update determination unit 252 may transmit information indicating the remaining amount to the data update unit 254.

  In the present embodiment, the data update unit 254 controls the traffic information storage unit 240 and generates a command for managing the data stored in the traffic information storage unit 240. The data update unit 254 outputs the generated instruction. The data update unit 254 may transmit the generated command to the traffic information storage unit 240.

  In one embodiment, when the update determining unit 252 determines that the user activity satisfies a condition for increasing or decreasing the available communication amount, the data update unit 254 determines the available communication amount of the user. Generate instructions to increase or decrease. For example, when the data update unit 254 receives information indicating that the user activity satisfies the condition from the update determination unit 252, the data update unit 254 generates the instruction. The above command includes (i) a first command for reducing the cumulative value of the traffic already used by the user in the unit period, and (ii) an upper limit value of the user's available traffic in the unit period. At least one of the second instructions for increasing. The data update unit 254 may generate information related to the expiration date or the validity period of the available communication amount that is increased by the second command.

  In another embodiment, the data update unit 254 acquires information indicating the remaining amount from the update determination unit 252. When the remaining amount is larger than a predetermined value, the data update unit 254 generates a third command for reducing the amount of communication available to the user in the unit period by an amount corresponding to the remaining amount. In still another embodiment, when the condition for increasing or decreasing the amount of available communication is that the user has downloaded specific content or that the user has viewed specific content, the data update unit 254 A fourth command for increasing the amount of communication available to the user in the unit period by the amount corresponding to the amount of communication related to downloading or browsing of specific content is generated.

  In yet another embodiment, the data updating unit 254 acquires information indicating the accumulated communication amount of the communication terminal 130 from the communication amount monitoring unit 244. The data update unit 254 generates a command for updating the data stored in the communication amount information storage unit 240 based on information indicating the accumulated communication amount of the communication terminal 130. Thereby, the data of the accumulated traffic of each of the one or more communication terminals 130 can be updated.

  In still another embodiment, the data update unit 254 determines a unit period that is a target for increasing or decreasing the available traffic. The data update unit 254 may determine a unit period for which the available communication amount is increased or decreased based on a user instruction. In one embodiment, the data update unit 254 determines the start or end of the unit period. In another embodiment, the data update unit 254 selects a specific unit period.

[System Overview]
FIG. 3 schematically shows an example of information processing of the marketing support system 100. An example of a process in which the activity monitoring unit 242 detects a user activity will be schematically described with reference to FIG. In the present embodiment, the advertisement distribution server 122 includes an advertisement generation unit 310. The content tracking server 126 includes a conversion measurement unit 320. The content providing server 124 includes a content storage unit 330. The traffic management server 114 further includes a content storage unit 340. The advertisement generation unit 310 may be an example of a message transmission unit.

  The advertisement generation unit 310 generates an advertisement. The advertisement generation unit 310 transmits the generated advertisement to the communication terminal 130. For example, the advertisement generation unit 310 transmits an advertisement to the communication terminal of the user when the amount of communication available to the user in the unit period becomes smaller than a predetermined value. For the purpose of simplifying the explanation, in the present embodiment, an example of processing for detecting user activity will be described using the case where the advertisement generation unit 310 generates an advertisement related to content provided by the content providing server 124 as an example. To do.

  The conversion measurement unit 320 tracks the state of the content provided to the communication terminal 130. The conversion measurement unit 320 may track the state of the advertisement transmitted to the communication terminal 130. More specifically, the conversion measurement unit 320 has a known conversion measurement function or a conversion measurement function developed in the future, and the user who received the advertisement actually starts the action prescribed by the advertiser. (Sometimes referred to as conversion). Examples of actions prescribed by the advertiser include downloading of the content posted in the advertisement, use of the content, occurrence of a specific event related to the content, and the like.

  The content storage unit 330 and the content storage unit 340 store content. The content storage unit 330 and the content storage unit 340 provide content to the communication terminal 130 in response to a request from a user who uses the communication terminal 130. The content storage unit 340 may store at least a part of the content stored in the content storage unit 330 at least temporarily. The content storage unit 340 may store one or more pieces of content stored in the content storage unit 330 that have a request frequency from one or more users greater than a predetermined value. As a result, the amount of communication between the communication terminal 130 and the content providing server 124 can be reduced.

[Outline of information processing]
According to the present embodiment, first, in step 3002 (the step may be abbreviated as “S”), the advertisement generation unit 310 determines that the amount of communication available to the user A during the unit period T It detects that it became smaller than. In S3004, the advertisement generation unit 310 generates a message including the advertisement and transmits the message to the communication terminal 130 of the user A. For example, the advertisement generation unit 310 generates a message including an advertisement related to the content C provided by the content providing server 124. In the message, for example, the URL of the activity monitoring unit 242 of the traffic management server 114 and a link including the identification information of the content C are described.

  Next, in S3006, when the user who has received the message operates the communication terminal 130 and clicks the link to the URL of the activity monitoring unit 242, the communication terminal 130 accesses the activity monitoring unit 242, and the content C Request download of. Thereafter, in S3008, the activity monitoring unit 242 redirects the request from the communication terminal 130 to the conversion measurement unit 320. Further, the activity monitoring unit 242 issues a first session ID for measuring conversion later.

  In step S <b> 3010, the conversion measurement unit 320 redirects the request from the communication terminal 130 to the content storage unit 330. In this case, if the content C is stored in the content storage unit 340, the conversion measurement unit 320 may redirect the request content storage unit 340 from the communication terminal 130.

  In S3012, the content storage unit 330 or the content storage unit 340 transmits the content C to the communication terminal 130. After that, when the download of the content C is completed in S3014, the communication terminal 130 transmits information indicating that the download of the content C is completed to the conversion measurement unit 320. At this time, the communication terminal 130 may transmit the capacity of the content C to the conversion measurement unit 320. In addition, when the content C is played on the communication terminal 130, a specific playback position of the content C is played, or when an event occurs with the use of the content C, the communication terminal 130 determines the content C. Information regarding the usage state of the information may be transmitted to the conversion measurement unit 320.

  In step S <b> 3016, the conversion measurement unit 320 transmits information regarding download completion, content usage status, and the like to the activity monitoring unit 242. Thereby, the activity monitoring unit 242 can detect the activity of the user A. After that, in S3018, the activity monitoring unit 242 transmits information regarding the activity of the user A to the data management unit 250. The data management unit 250 determines a unit period for which the available communication volume is increased or decreased. Further, the data management unit 250 generates a command for increasing or decreasing the amount of communication available to the user A in the unit period in accordance with the activity of the user A, and outputs the command to the communication amount information storage unit 240. To do. Thereafter, the traffic information storage unit 240 updates data on the traffic that can be used by the user A in the unit period in accordance with the command.

  FIG. 4 schematically shows an example of the internal configuration of the communication terminal 130. In the present embodiment, the communication terminal 130 includes an input unit 402, an output unit 404, a terminal control unit 406, and a content management unit 408. In the present embodiment, the input unit 402 receives information input. For example, the input unit 402 receives an instruction from the user. Examples of the input unit 402 include a keyboard, a pointing device, a touch panel, a microphone, a camera, a sensor, and a GPS receiver. The output unit 404 outputs information. Examples of the output unit 404 include a display device, a speaker, and a vibration device. In the present embodiment, the terminal control unit 406 controls information processing in the communication terminal 130.

  In the present embodiment, the content management unit 408 manages content used by the communication terminal 130. In one embodiment, the content management unit 408 manages the usage state of content. For example, the content management unit 408 manages the download of content on the communication terminal 130. The content management unit 408 may manage program installation on the communication terminal 130. The content management unit 408 may manage content playback or browsing. The content management unit 408 may manage events that occur with the use of content. The content management unit 408 may transmit information indicating the usage state of the content to the conversion measurement unit 320.

  FIG. 5 schematically shows an example of the data table 500. The data table 500 may be an example of information related to the communication amount for each communication terminal 130 stored in the communication amount information storage unit 240. In the present embodiment, the data table 500 stores information related to the user ID 502, the accumulated communication amount 504, the upper limit value 506, the expiration date 508, and the usage history 510 in association with each other.

  In the present embodiment, the information regarding the expiration date 508 includes information regarding the capacity 512 and information regarding the time limit 514. Accordingly, the expiration date or the effective period of the communication amount that can be used by the communication terminal 130, for example, the capacity carried over from the previous unit period, the capacity of the current unit period determined based on the communication contract, and the user Can be managed separately according to the capacity given based on the activity.

  The usage history 510 includes various types of information related to the usage history of the communication service. The usage history 510 may include statistical information on the traffic used by each user during a unit period. The statistical information may be an average value, variance, and the like.

  FIG. 6 schematically shows an example of the data table 600. The data table 600 may be an example of information related to a condition stored in the determination condition storage unit 246 for increasing or decreasing the available communication amount in a unit period. In the present embodiment, the data table 600 stores record IDs 602, activity types 604, and content 606 of the above conditions in association with each other. The activity type 604 may be an example of identification information for identifying an activity.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above-described embodiment. In addition, the matters described in the specific embodiment can be applied to other embodiments within a technically consistent range. It is apparent from the scope of the claims that the embodiments added with such changes or improvements can be included in the technical scope of the present invention.

  The order of execution of each process such as operations, procedures, steps, and stages in the apparatus, system, program, and method shown in the claims, the description, and the drawings is particularly “before” or “prior to”. It should be noted that the output can be realized in any order unless the output of the previous process is used in the subsequent process. Regarding the operation flow in the claims, the description, and the drawings, even if it is described using “first”, “next”, etc. for convenience, it means that it is essential to carry out in this order. It is not a thing.

  10 communication network, 100 marketing support system, 110 communication management system, 112 communication control server, 114 traffic management server, 116 billing server, 120 user information collection device, 122 advertisement distribution server, 124 content providing server, 126 content tracking server, 130 communication terminal, 132 relay device, 134 position management server, 222 system control unit, 224 communication restriction control unit, 240 communication amount information storage unit, 242 activity monitoring unit, 244 communication amount monitoring unit, 246 judgment condition storage unit, 250 data Management unit, 252 update determination unit, 254 data update unit, 310 advertisement generation unit, 320 conversion measurement unit, 330 content storage unit, 340 content storage unit, 402 input unit, 404 output unit, 406 end End control unit, 408 Content management unit, 500 Data table, 502 User ID, 504 Cumulative communication volume, 506 Upper limit, 508 Expiration date, 510 Usage history, 512 Capacity, 514 Time limit, 600 Data table, 602 Record ID, 604 types 606 Contents

Claims (21)

A user's activity using a communication service using one or a plurality of communication terminals, and paying a price for releasing the communication speed restriction or the communication band restriction imposed on the one or more communication terminals. When the activity to be excluded satisfies a predetermined condition, the user uses the one or more communication terminals without being limited in communication speed or communication band in a unit period having a predetermined period. A command generator for generating commands for increasing or decreasing the amount of communication that can use the communication service;
A command output unit that outputs the command generated by the command generation unit to an information processing apparatus that manages information related to available traffic for each of one or more communication terminals;
When the available communication volume of the user in the unit period becomes smaller than a predetermined value, a message for promoting a specific activity by the user is transmitted to the communication terminal of the user. A message sending unit;
With
The message includes an advertisement;
The advertisement includes information on incentives or penalties given to the user when the user acts according to the information indicated in the advertisement,
The incentive or penalty is an increase or decrease in the amount of communication that can be used without limiting the communication speed or communication band in a unit period.
Information processing system. The command output unit
An information acquisition unit for acquiring information relating to the activity of the user;
A determination unit that determines whether or not the activity of the user satisfies a condition for increasing or decreasing the available traffic in the unit period based on the information related to the activity;
An instruction generation unit that generates the instruction when it is determined that the user activity satisfies the condition;
Having
The information processing system according to claim 1. The information regarding the activity includes at least one of information regarding the location of the user and information regarding the movement history of the user.
The information processing system according to claim 2. The information related to the activity is (i) the input history of the user's communication terminal, and the information related to the input history excluding the history related to the input related to the payment of the fee for canceling the communication speed limit or the communication band limit, (ii) Information on the user's search history; and (iii) information on the user's browsing history.
The information processing system according to claim 2 or 3. The information relating to the activity includes at least one of information relating to an introduction history of the user's goods or services and information relating to a use history of the user's goods or services.
The information processing system according to any one of claims 2 to 4. A unit period determining unit for determining the unit period;
The information processing system according to any one of claims 1 to 5. The command includes (i) a first command for reducing a cumulative value of the traffic already used by the user in the unit period, and (ii) the available communication of the user in the unit period. Including at least one of the second instructions for increasing the upper limit of the quantity,
The information processing system according to any one of claims 1 to 6. The command output unit
The second instruction;
Information related to an expiration date or an effective period of the available traffic that is increased by the second command;
Output,
The information processing system according to claim 7. A residual amount determination unit that determines a residual amount that has not been used before or during the validity period out of the available communication amount increased by the second command;
When the remaining amount is larger than a predetermined value, the command output unit is configured to reduce a usable communication amount of the user in the unit period by an amount corresponding to the remaining amount. Output instructions,
The information processing system according to claim 8. The condition includes that the user exists in a specific area.
The information processing system according to any one of claims 1 to 9. The condition includes at least one of the user downloading the specific content and the user viewing the specific content.
The information processing system according to any one of claims 1 to 10. The condition includes that a specific event related to specific content has occurred,
The information processing system according to any one of claims 1 to 11. The command output unit
When the condition is that the user has downloaded specific content or the user has viewed specific content,
Outputting a fourth command for increasing the available communication amount of the user in the unit period by an amount corresponding to the communication amount relating to downloading or browsing of the specific content;
The information processing system according to any one of claims 1 to 12. The advertisement further includes information on goods or services provided by the advertisement provider,
The information processing system according to any one of claims 1 to 13. A billing unit that charges the advertisement provider for a charge according to an increase in the available communication amount;
The information processing system according to claim 14. A conversion measurement unit that measures that the user has actually caused the specific activity;
The information processing system according to any one of claims 1 to 15. A program for causing a computer to function as the information processing system according to any one of claims 1 to 16 . A fee for a computer to release a communication speed restriction or a communication band restriction imposed on the one or more communication terminals, which is an activity of a user who uses the communication service using the one or more communication terminals. In the case where the activity excluding the payment satisfies a predetermined condition, the user can connect the one or more communication terminals without limiting the communication speed or the communication band in a unit period having a predetermined period. A command generation step for generating a command for increasing or decreasing the amount of communication that can use the communication service using
A command output step in which the computer outputs the command generated in the command generation step to an information processing apparatus that manages information relating to available traffic for each of the one or more communication terminals;
When the available communication volume of the user in the unit period becomes smaller than a predetermined value, a message for promoting a specific activity by the user is transmitted to the communication terminal of the user. A message sending phase;
With
The message includes an advertisement;
The advertisement includes information on incentives or penalties given to the user when the user acts according to the information indicated in the advertisement,
The incentive or penalty is an increase or decrease in the amount of communication that can be used without limiting the communication speed or communication band in a unit period.
Information processing method. The advertisement further includes information on goods or services provided by the advertisement provider,
The information processing method according to claim 18 . The computer further comprises a billing step of charging the advertisement provider for a charge according to the increase in the available communication amount.
The information processing method according to claim 19 . The computer further comprises a conversion measurement step for measuring that the user actually caused the specific activity.
The information processing method according to any one of claims 18 to 20 .