JP2012164297A - Advertisement distribution system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement distribution system which exhibits a high advertisement effect by allowing an advertisement provider and an advertisement producer to confirm an advertisement effect, a communication undertaker to avoid high-capacity data communication in a time zone when communication is large to increase data communication profit in a time zone when communication is small, and a user to browse advertisement of which content is suited for user's preference in a viewing enabled time.SOLUTION: An advertisement distribution system 1 includes an advertisement company server 2, a communication company server 3, a communication network 5, and a user terminal 6. The system distributes advertisement content information to the user terminal 6, and feeds back questionnaire result information that is input from questionnaire result input information after reproduction of the advertisement content information, to the advertisement company server 2.

Description

  TECHNICAL FIELD The present invention relates to a system for distributing advertising content information for promoting user purchasing behavior, and in particular, high advertising in terminals for personal users such as mobile phones, smartphones, personal computers, and tablet computers. The present invention relates to a system for delivering advertising content that is effective.

Conventionally, advertising content information has been distributed to mobile terminals using electronic mail. This advertisement content information is distributed from the server all at once to all user terminals by means of e-mail or the like. From the consumer's perspective, this advertisement provision method has the current situation that advertisement content information is distributed regardless of the person's lifestyle, and as a result, advertisements according to hobbies and preferences cannot always be received. Also, it cannot be said that consumers can watch advertisements at the time they want to watch, especially if the user terminal is relatively easy to watch advertisements, such as when they are on the subway. There was a problem that advertisements could not be ordered due to being offline. In addition, consumers have little current motivation to view advertisements.
On the other hand, there is a demand from the advertising company, which is an advertiser and an advertising content producer, to improve the audience rating of distributed advertisements. In addition, there is a request for confirming whether or not the user has watched or for confirming the effect of the distributed advertisement to be useful for advertisement production and advertisement distribution from the next time.
In addition, communication carriers and broadcasters, who provide communication content information to user terminals, deliver multiple and large volumes of data at a time during heavy traffic hours. It is possible to avoid it as much as possible because it causes congestion. On the other hand, it is possible to stabilize the communication data volume of the day by using the line during the time of low communication volume, or to use the communication / broadcast network throughout the day. There is a demand for stable and maximum use of various frequency bands.

Patent Document 1 discloses a technology related to an advertisement content information distribution system, which collects location registration information of mobile terminals and location information of base stations in an advertisement distribution server, and purchase information and time at a store at a POS. The present invention relates to a system that distributes advertisements based on location information, purchase information, and time information of a terminal holder by learning information and transmitting it to an advertisement distribution server. According to this system, it may be possible to distribute information according to the user's intention, but it cannot be said to be an advertisement distribution system for solving the above-described problems. Patent Document 2 discloses a technology related to an advertisement distribution system, which receives an advertisement image including a URL from a mobile terminal, extracts the URL from the advertisement image, and displays a display unit or voice processing. The present invention relates to a system that reproduces information related to a section as additional information, receives advertisement data including media data from an advertisement distribution device that is good for the extracted URL and additional information, and displays the received advertisement data. . Although this system may provide an advertisement distribution system that provides new information from a URL, it cannot be said to be an advertisement distribution system for solving the above-described problems.
JP 2010-141545 A JP 2010-170426 A

  Therefore, the present invention allows users to view advertisements at their preferred time on their own terminals, and allows advertisers and advertising companies to know audience ratings and user impressions after viewing advertisements. It is an object of the present invention to provide an advertisement distribution system that allows broadcasters to stably use a communication / broadcast network.

  An advertisement distribution system of the present invention is an advertisement distribution system that provides advertisement content information provided by an advertisement company to a user terminal, and an advertisement database that stores advertisement content information in a state in which information can be communicated with an advertisement company server; A communication network and a user terminal connected to the communication network, the user terminal accessing the advertisement database and downloading the advertisement content information from the advertisement database, and storing the advertisement content information Means for reproducing the accumulated advertisement content information, questionnaire result information input guidance means for displaying input display information for inputting questionnaire result information after reproduction of the advertisement content information, and questionnaire result information input guidance means Answers entered by Means for transmitting result information and information for identifying advertising content information to the advertising company server, and reproducing advertising content information downloaded to the user terminal from the advertising company database on the user terminal; An advertisement distribution system, characterized in that the input questionnaire result information is transmitted as feedback to the advertising company server.

An advertisement distribution system for providing advertisement content information provided by an advertisement company to a user terminal, an advertisement database for storing advertisement content information in a state in which information can be communicated with an advertisement company server, a communication network, and the communication network An advertising content information distribution means for distributing the advertising content information stored in the advertising database to the user terminal through the communication network. The user terminal has means for storing the advertisement content information, means for reproducing the stored advertisement content information, and a questionnaire for displaying input display information for inputting questionnaire result information after reproducing the advertisement content information Result information input guidance means And means for transmitting the questionnaire result information input from the survey results information input guide means, information identifying advertising content information to the advertisement company server,
The advertising content information distributed from the advertising company server to the user terminal is reproduced on the user terminal, and the questionnaire result information input after the advertising content information is reproduced is fed back to the advertising company server.

An advertisement distribution system for distributing advertisement content information provided by an advertisement company to a user terminal, an advertisement database for storing encrypted advertisement content information in a state in which information can be communicated with an advertisement company server, A communication network; a second communication network; and a user terminal connected to the first and second communication networks, wherein the advertising company server or the communication company server stores the encrypted advertising content information, Advertisement content information distribution means for distributing to the user terminal through the first communication network, and an advertisement authentication key corresponding to the advertisement content information for restoring the encrypted advertisement content information, the second communication network Advertising authentication key distribution means for distributing to the user terminal through,
The user terminal stores the advertisement content information, the advertisement authentication key verification unit that compares the stored advertisement ID with the advertisement authentication key, and the advertisement authentication key verification unit and the advertisement content information and the advertisement authentication. Means for restoring the advertisement content information so as to be reproducible on condition that the key is suitable; means for reproducing the advertisement content information; and questionnaire result input information for inputting questionnaire result information after the advertisement content information is reproduced. A questionnaire result information input guiding means to display, a questionnaire result information input from the questionnaire result information input guiding means, and a means for transmitting information for specifying advertising content information to an advertising company server; The advertising content information delivered to the device is No, characterized in that it is fed back send a survey result information that has been entered after the advertising content information reproducing to the advertisement company server.

  The first communication network is a broadcast network, and the second communication network is a bidirectional communication network.

  The questionnaire result information input guiding means is means for displaying input display information for a certain period of time after reproduction of the advertisement content information, and the questionnaire result information can be input within a certain period of time after the reproduction of the advertisement content information.

  The user terminal stores access date and time control means for operating the means for accessing the advertisement database at a predetermined date and time or downloading advertisement content information from the advertisement database. It is characterized by accessing a database.

  The advertisement content information distribution unit includes a distribution date control unit that operates the advertisement content information distribution unit at a predetermined date and time or at a predetermined time, and the advertisement content information is transmitted to the user terminal at a predetermined distribution date or time by the distribution date control unit. It is characterized by being delivered to.

  A confirmation unit having a billing table corresponding to a contractor ID in a state capable of communicating information with the advertising company server and / or the telecommunications company server, and confirming that the questionnaire result information has been transmitted in feedback from the user terminal; The contractor verification means for verifying the user terminal number or user ID for identifying the user who has transmitted the result information and the contractor ID, and the discount fee is subtracted from the contractor ID billing table verified by the contractor verification means Subtracting means for subtracting the discount fee from the communication fee charged to the billing table corresponding to the user terminal that transmitted the questionnaire result information.

  A confirmation unit having a billing table corresponding to a contractor ID in a state capable of communicating information with the advertising company server and / or the telecommunications company server, and confirming that the questionnaire result information has been transmitted in feedback from the user terminal; A contractor verification unit that verifies a user terminal number or user ID that identifies a user who has transmitted the result information, and a contractor ID, a measurement unit that measures the number of verifications performed by the contractor verification unit, and a predetermined period The number of times the questionnaire result information is fed back by having charging means for charging a predetermined communication fee to the charging table corresponding to the contractor ID corresponding to the user terminal, on the condition that the number of times of collation is less than the predetermined number Is charged a predetermined communication fee to the billing table corresponding to the user terminal Characterized in that it.

  A confirmation unit having a billing table corresponding to a contractor ID in a state capable of communicating information with the advertising company server and / or the telecommunications company server, and confirming that the questionnaire result information has been transmitted in feedback from the user terminal; A contractor verification unit that verifies a user terminal number or user ID that identifies a user who has transmitted the result information, and a contractor ID, a measurement unit that measures the number of verifications performed by the contractor verification unit, and a predetermined period Subtracting means for subtracting a discount fee from a predetermined communication fee on the condition that the number of comparisons is equal to or greater than a predetermined number of times, and discounting from the predetermined communication fee to a billing table corresponding to the contractor ID corresponding to the user terminal There is a billing means for billing the communication charge minus the charge, and the number of times the questionnaire result information is fed back is predetermined Characterized in that it comprises means for charging a predetermined communication fee billing table for the user terminals was less than the number.

  A rate setting means for setting a distribution ratio of the discount fee to the billing table and the donation table corresponding to the contractor ID; and subtracting an amount corresponding to the distribution ratio from the billing table and adding to the distribution ratio It is characterized by adding the corresponding amount to the donation table.

  Confirmation means for confirming that questionnaire result information has been fed back from a user terminal, having a point table corresponding to a contractor ID capable of communicating information with the advertising company server and / or telecommunications company server, and the questionnaire result information A contractor verification means for verifying a user terminal number or user ID for identifying a user who has transmitted the user ID and a contractor ID, and a means for adding points to the point table of the contractor ID verified by the contractor verification means And a predetermined point is added to the point table corresponding to the user terminal that has transmitted the questionnaire result information.

  A confirmation means having a point table corresponding to the contractor ID capable of communicating with the advertising company server and / or the telecommunications company server, and confirming that the questionnaire result information is fed back from the user terminal; and the questionnaire result information The contractor verification means for verifying the user terminal number or the user ID and the contractor ID that transmitted the message, the measurement means for measuring the number of times of verification by the contractor verification means, and the number of verifications per predetermined period is predetermined. A predetermined point is added to the point table corresponding to the user terminal that has transmitted the questionnaire result information, on condition that the number is more than the number of times.

  It has a contractor attribute database in which contractor attribute data that can be communicated with the advertising company server and / or telecommunications company server is stored, and is stored in the desired distribution attribute data and the contractor attribute database associated with the advertising content information User attribute collating means for collating the contracted user attribute data, and the telecommunications company server uses the user attribute collating means to send the advertisement content to the user terminal of the person whose attribute data desired to be distributed matches the contractor attribute data. It is characterized by delivering information.

  The advertising company server has a marketing database for accumulating questionnaire result information, receives questionnaire result information transmitted from the user terminal, and converts the received questionnaire result information into points for each option. Questionnaire result calculation means, and means for associating and storing the questionnaire result information scored by the questionnaire result calculation means and an advertisement ID for specifying the advertisement content information.

  In the advertising company server, an electronic commerce site database in which electronic commerce site data including detailed information / purchase information of products or services is accumulated is constructed, and the user terminal is an advertisement reproduced on the user terminal. It has an access means for accessing an electronic commerce website corresponding to an identifier associated with content information.

  The advertisement content information includes URL information of the electronic commerce website.

  The advertising company server includes means for transmitting product or service purchase information input from the user terminal through the electronic commerce site and the contractor attribute data corresponding to the user terminal to an advertiser server. And

  The advertising company server is constructed with a sample application database in which product sample application data of products or services is accumulated, and the user terminal is an identifier associated with the advertising content information reproduced on the user terminal Means for requesting a sample by accessing a sample application database corresponding to, and the advertising company server transmits the requested sample data and the contractor attribute data corresponding to the user terminal to the advertiser server It has the means to do.

  In the advertising company server, a discount coupon site database in which discount coupon data of products or services is accumulated is constructed, and the user terminal is an identifier associated with the advertising content information reproduced on the user terminal Access means for accessing a discount coupon database corresponding to the above and means for acquiring the discount coupon data.

  Means for storing the advertising content information in the user terminal; means for reproducing the advertising content information stored in the user terminal; and input display information for inputting questionnaire result information after the advertising content information is reproduced. The questionnaire result information input guiding means and the means for transmitting the questionnaire result information input by the questionnaire result information input guiding means to the advertising company server are operated by application software stored in the user terminal. To do.

  The means for accessing the advertisement database at the user terminal and downloading the advertisement content information from the advertisement database is operated by application software stored in the user terminal.

  As described above, according to the advertisement distribution system of the present invention, the advertising company can perform accurate advertisement distribution by narrowing down the users to which the advertisement is distributed, confirm whether or not the user has actually viewed the advertisement, Information on questionnaire results by users can be obtained. In addition, communication carriers such as distribution companies and broadcasters can effectively use the time zone in which the network is free. Furthermore, the user can reduce the communication fee that the user should pay by viewing the advertisement, and can motivate the user to view the advertisement.

1 is an overall schematic diagram of an advertisement distribution system showing a first embodiment of the present invention. It is a flowchart regarding the advertisement delivery in the advertisement delivery system of the 1st Embodiment of this invention. It is a flowchart regarding the charge in the advertisement delivery system of the 1st Embodiment of this invention. It is a flowchart regarding the marketing which accumulate | stores and analyzes the advertisement viewing questionnaire result in the advertisement delivery system of the 1st Embodiment of this invention. It is a whole schematic diagram of the advertisement delivery system which shows the 2nd Embodiment of this invention. It is a flowchart regarding the advertisement broadcast in the advertisement delivery system of the 2nd Embodiment of this invention. It is a flowchart regarding the charge in the advertisement delivery system of the 2nd Embodiment of this invention. It is a flowchart regarding the marketing in the advertisement delivery system of the 2nd Embodiment of this invention. It is a whole schematic diagram of the advertisement delivery system of the 4th Embodiment of this invention. It is EC site flowchart in the advertisement delivery system of the 4th Embodiment of this invention. It is an EC site charging flowchart in the advertisement distribution system according to the fourth embodiment of the present invention. It is a whole schematic diagram which shows the modification of the advertisement delivery system of the 4th Embodiment of this invention. It is an example of the collation table in the collation means of the advertisement delivery system of this invention. It is an example of the screen displayed on the monitor of the user terminal 6 of this invention. It is a system whole schematic diagram of the other aspect of the advertisement delivery system of this invention. It is a whole schematic diagram of the advertisement delivery system of the 3rd Embodiment of this invention.

  Embodiments of the present invention will be described with reference to the drawings. In the present invention, an advertisement provided by an advertising company is provided to the user terminal 6 through the network of the communication carrier, and this is played back on the user terminal 6, and the viewing questionnaire result information that also serves as viewing confirmation is fed back to the advertising company. System.

(First embodiment)
In the first embodiment of the present invention, advertisement content information is distributed to a user terminal 6 using a communication network 5 called a bidirectional network provided by a communication company such as a communication carrier or a line carrier. It is the advertisement delivery system 1 of an aspect. The advertisement distribution system 1 includes an advertisement company server 2 installed in an advertisement company and devices connected thereto, a communication company server 3 installed in a communication company and communication devices connected thereto, and users who are viewers of advertisements. It comprises a communication network 5 or the like constituted by communication means that connects the user terminal 6, the telecommunications company server 3, and the user terminal 6. The advertising content information is stored in a database connected to the advertising company server 2, distributed from the advertising company server 2 to the user terminal 6 through the communication network 5, and stored in the user terminal 6. The advertising content information stored in the user terminal 6 is reproduced on the monitor based on the reproduction input signal of the user terminal 6. Thereafter, the questionnaire input display information is displayed by means for guiding the input of the questionnaire result information. When the questionnaire result information is input, the questionnaire result information is fed back to the advertising company server 2 through the communication network 5 and accumulated in the marketing database 22. In addition, as a benefit for providing questionnaire result information, a communication fee as a line usage fee charged by a communication company to a user is reduced.

(System configuration)
The advertising company server 2 includes a calculation device such as a CPU, a storage device such as a RAM, a transmission device that transmits information, and a reception device that receives information. An advertisement database 21 in which advertisement content information provided from an advertiser or an advertisement production company is stored is constructed in a state where information can be transmitted to the advertisement company server 2. The advertising content information stored in the advertising database 21 is character data, graphic data, moving image data, audio data, moving image data, which is also called advertising, commercial, commercial message (CM), and contains advertising content of products and services. This is advertising content information that can be reproduced on the user terminal 6 as a distribution destination. In the present embodiment, the advertising content information is video / audio content of about several seconds to several minutes. A different advertisement ID is assigned to this advertisement content information for each advertisement content information for specifying the advertisement content information.

  The advertising company server 2 has a marketing database 22 that accumulates questionnaire result information of advertising content information transmitted from the user terminal 6. In this marketing database 22, questionnaire result information sent from the user terminal 6 is accumulated at any time.

  The advertising company server 2 includes extraction means for extracting advertising content information from the advertising database 21 and distribution date control means for controlling the distribution date and time for distributing the advertising content information at a predetermined distribution date and time. Further, the contractor attribute database connected to both the advertising company server 2 or both the advertising company server 2 and the telecommunications company server 3 is accessed, and the contractor attribute data is extracted according to the matching condition for the advertising content information. A means for specifying the user terminal 6 corresponding to the user ID matching the corresponding matching condition and setting the user terminal 6 as a delivery destination may be constructed. These means operate under the control of the CPU. The condition of the desired delivery attribute data may be a condition provided by the advertiser server 9 or may be a condition selected by the user himself / herself from the website 24 shown in FIG.

  In the advertising company server 2, a receiving means for receiving questionnaire result information sent from the user terminal 6 and a means for scoring the choices of questionnaire result information are constructed and operated under the control of the CPU. For example, when the choice of questionnaire input information is “○”, “△”, “×”, the CPU of the advertising company server 2 that has received the questionnaire result information sets “○”, “△”, “×” for each advertisement ID. The number is accumulated, and the analysis means converts the number of the above options into a score based on a predetermined conversion formula (for example, “◯” = 10 points, “Δ” = 5 points, “×” = 1 point) to the advertisement ID. Marketing analysis such as ranking corresponding advertisement content information and titles of advertisement content information from those with the largest points to those with the smallest points is performed. In addition, a means for listing the ranking results and a means for posting the list on the website 24 may be constructed, and the advertiser inputs the ID and password from each terminal to access the marketing database 22. This list may be made viewable by doing so. Further, the CPU of the advertising company server 2 may analyze the marketing database 22 by analysis means and remove or add conditions for the contractor attribute data corresponding to the advertising content information to be distributed. For example, a program may be constructed to add a further condition that an advertisement A2 that is a sequel to the advertisement A1 is distributed only to a group of users who have viewed the advertisement A1 that is an advertisement of a certain product, or an advertisement of a certain service For the advertisement A3, a program for adding a further condition of distributing the long-length advertisement A4 of the advertisement A3 only to the user group who has input the questionnaire result of “◯” may be constructed.

  Next, the communication company server 3 will be described. The communication company server 3 has at least a provider function and has means for distributing the advertisement content information provided from the advertisement company server 2 to the user terminal 6 through the communication network 5.

  In the communication company server 3, a communication charge accounting database 31 for storing communication charge data collected by the communication company from the user is constructed so that information can be transmitted, and a charging table is constructed for each contractor ID. The communication company server 3 uses a user terminal as a charging means for calculating and charging a communication fee (communication network usage fee) according to the communication time and the amount of communication data for the charging table corresponding to the user ID as before. Under the condition that feedback of questionnaire result information from 6 was sent, a means for calculating the discount charge and a means for subtracting the discount charge from the communication charge were added, and the charging means was an amount obtained by subtracting the discount charge from the communication charge. Are charged to the billing table.

  In addition, instead of subtracting the discount fee from the communication fee, a point addition database (not shown) is provided to convert the discount fee into points that can be used as purchasing points for products and services. A point table corresponding to the user ID, a means for calculating a predetermined privilege point on the condition that feedback of questionnaire result information is transmitted from the user terminal 6, and a point table of the contractor ID corresponding to the user ID A means for performing a calculation for adding the privilege points is added. In addition, as will be described later in the EC site flow, this privilege point can be used for the purchase price of the product, and the calculation that subtracts the privilege point according to the input of the use point value from the user. A means for performing is also added.

  Further, in this embodiment, the age, sex, residence, etc. provided by the user at the time of communication service contract or user registration, etc., which can be connected from the advertising company server 2 or the communication company server 3 as described above. The contractor attribute database 32 in which the contractor attribute data, which is various attribute information regarding the user, is constructed on the telecommunications company server side. The contractor attribute database 32, the communication fee accounting database 31, the point addition database The selection of where to provide is free and may be provided on the advertising company server 2 side. At the same time, the selection of where the distribution date and time control means, the collation means, and the distribution means are provided is arbitrary and may be constructed on the communication company server 3 side or on the advertising company server 2 side.

  The communication network 5 is an existing communication network provided by a telecommunications company such as a telecommunications carrier or a line carrier. Between the base station and the relay station installed in each area and the user terminal 6 It consists of an antenna station that performs communication, and uses the IEEE 802.11 system, IMT-2000 system, or other communication system, and the user terminal 6 from the user ID (for example, address or terminal number) that identifies the user terminal 6 to be distributed. And the advertising content information provided from the advertising company server 3 is distributed to the corresponding user terminal 6.

  Next, the user terminal 6 will be described. The user terminal 6 is a communication terminal that is wirelessly or wired connected to the communication network 5 such as a mobile phone terminal 61 typified by a smartphone, a tablet personal computer 62, a portable game terminal 63, a personal computer 64, and the like. CPU for operating the user terminal 6, communication means for communicating via the communication network 5, storage means for storing distributed advertisement content information and programs, monitor for displaying advertisement content information, etc., keyboard for inputting questionnaire result information Or an input means such as a touch panel. The user terminal 6 is assigned a user terminal number for identifying the user terminal 6 for each terminal, and the advertisement content information is distributed based on this identifier.

  Application software for viewing the advertisement content information distributed in the previous stage of the advertisement content information distribution is downloaded to the user terminal 6. The application software receives the advertisement content information via the communication network 5 and receives it and stores it in the memory. The application software receives the advertisement content information on the monitor as an input signal when a reproduction input icon (button) is pressed. Reproduction means to reproduce, questionnaire input guidance means to display selected image information as input display information for starting time measurement after advertisement content information reproduction and inputting questionnaire result information until set time, input of questionnaire result information within set time When there is, the transmission means for sending the advertisement ID indicating the received and reproduced advertisement content, the questionnaire result information, and the user ID to the advertising company server 2 and the communication company server 3 in feedback, and application software displayed on the monitor of the user terminal 6 Launch icon (Button) image information, playback start icon (button) image information, and questionnaire input information are input. For example, “○”, “△”, “×”, “like”, “normal”, “dislike”, “good”, “normal”, “bad” These icons function as a control operation start button.

  By touch-inputting the image display portions of “◯”, “△”, and “×” from the selected image information, the transmission means is activated, and the questionnaire result information indicating the selected symbol is converted into communication data (for example, “○” 00, “Δ” is 01, and “x” is a symbol of 11.) The information is transmitted to the advertising company server and the communication company server in association with the user ID and the advertising ID. Note that the contents of the questionnaire input information may be other selection input screens or contents that guide the user to input a favorable value using a numeric keypad (for example, a numerical value of 1 to 5).

  As a modification of this embodiment, the selected image information for inputting the questionnaire input information is not downloaded as application software to the user terminal 6, but the selected image information is advertised as integrated content information linked to the advertising content information. It may be stored in a database and distributed to the user terminal 6 for storage.

  The user terminal number used in the system 1, the user ID given to the user when subscribing to the system 1, and the contractor ID for identifying the contractor by the communication company or broadcasting company can be associated with each other. It is possible to specify an individual from any ID. These user terminal numbers, contractor IDs, and user IDs may be the same identifier, or may be associated by means of associating different identifiers.

(Control flow)
The control operation of the advertisement distribution system 1 will be described with reference to the flowcharts shown in FIGS. The control operation of the advertisement distribution system 1 includes an advertisement distribution flow in which the advertisement content information accumulated in the advertisement database 21 by the advertisement company server 2 is distributed to the user terminal 6 through the communication network 5 of the communication company, and the user Starting from the input of the questionnaire result information from the terminal 6, the charging flow for reducing the communication fee charged to the user by the telecommunications company, and the questionnaire result information starting from the input of the questionnaire result information from the user terminal 6 It consists of a marketing flow that accumulates and analyzes in a marketing database.

  Based on FIG. 2, the advertisement distribution flow will be described. The distribution operation is started at the distribution time (for example, when the clock device measures 4 am) by the distribution date and time control means linked to the clock device (S1). The collation means provided in the advertising company server 2 or the telecommunications company server 3 collates the distribution request attribute data associated with the advertising content to be distributed with the contractor attribute data stored in the contractor attribute database 32, A user ID that matches the matching condition is extracted, and the advertising content is distributed to the user terminal 6 corresponding to the user ID (S2). For example, as shown in the collation table of FIG. 13, the conditions corresponding to the desired distribution attribute data are collated with the elements of the contractor attribute data accumulated for each user, and the conditions 1 to X are A satisfying user ID is extracted and the user terminal 6 is specified. The communication company server 3 distributes the advertising content information to the user terminal 6 corresponding to the user ID (001) through the communication network 5.

  The user terminal 6 receives the advertising content information provided from the advertising company server 2 and distributed through the communication network 5 by the receiving means, and stores it in the memory of the user terminal 6 (S3). The advertisement content information stored in the memory of the user terminal 6 is reproduced on the monitor of the user terminal 6 (S5) using the touch input of the reproduction start (button) as a start signal (S4). The questionnaire result information input guiding means starts measurement of a set time (for example, 5 seconds) with a signal indicating the end of reproduction of advertisement content information as a start, and selects image information (for example, “◯”, “△”) on the monitor for the set time. “×”). When any one of “O”, “Δ”, and “X” is input while the selected image information is displayed (S6), the communication means of the user terminal 6 transmits the questionnaire result information, the user ID, An advertisement ID indicating the viewed advertisement content is fed back to the advertising company server 2. When the accounting means is on the telecommunications company server 3 side, the user terminal number or the user ID is fed back to the telecommunications company server 3 as information indicating that questionnaire result information has been input (S7). If the questionnaire result information is not input while the selected image information is displayed, the image display is terminated and the questionnaire result information cannot be input. In addition, a control program may be set up so that the selected image information corresponding to the advertisement content information for which the questionnaire result information has been input once is not displayed again.

  In this advertisement distribution flow, the distribution date and time or the distribution time of the advertisement content information can be arbitrarily set, but preferably a program for distributing the communication network 5 in an available time zone (for example, midnight to dawn). Assembled. This is because communication can be performed while avoiding the peak time zone of use of the communication network 5, and there is no fear of imposing a large communication data capacity load on the communication network, so that the communication network 5 can be effectively used throughout the day.

  Next, based on FIG. 3, a charging flow for communication charges to the user by the communication company server 3 will be described. In the advertisement distribution flow, when the user terminal number or the user ID indicating that the questionnaire result information is input from the user terminal 6 to the communication company server 3 is transmitted, the communication company server 3 receives this data (S1). When this data is received, the user terminal number or the user ID is compared with the contractor ID (S2), and the discount amount based on the subtraction rate set from the charging table of the corresponding contractor ID is subtracted. (S3). For example, when a subtraction rate of 10 yen reduction is determined for each time questionnaire result information is provided, minus 10 with respect to the corresponding contractor ID billing table every time data is received from the user terminal 6 A circle subtraction process is performed. That is, the billing amount subtraction process is repeated for each check of the user terminal number or user ID and the contractor ID. If the billing means is on the advertising company server 2 side, this billing flow operates in the advertising company server 2.

  In addition, a flow of point addition to the user by the communication company server 3 when a point addition flow is provided instead of or in addition to the above-described charging flow shown in FIG. 3 will be described. In the advertisement distribution flow, when the user terminal number or the user ID indicating that the questionnaire result information is input from the user terminal 6 to the communication company server 3 is transmitted, the communication company server 3 receives this data. When this data is received, the user terminal number or the user ID is compared with the contractor ID, and the number of points set in the point table of the contractor ID corresponding to the user ID is added. For example, when an addition rate of 1 point addition is determined for each time the questionnaire result information is provided, 1 is added to the corresponding contractor ID point table every time data is received from the user terminal 6. Points are added. That is, the point addition process is repeated every time the user ID and the contractor ID are collated. When the point addition means is on the advertising company server 2 side, this point addition flow operates in the advertising company server 2.

  Next, the marketing flow will be described with reference to FIG. When the questionnaire result information and the user ID are transmitted from the user terminal 6 to the advertising company server 2, the advertising company server 2 receives this data (S1). The CPU of the advertising company server 2 collates the received data such as the advertisement ID, the questionnaire result information, and the user ID by the collating unit (S2). Then, the number of questionnaire result information options (“◯”, “Δ”, “×” in the case of the system 1) is stored in the marketing database in association with the advertisement ID (S3). The number of options is scored by the score conversion rate (S4). The advertisement content information is ranked according to the score for each advertisement ID (S5). The ranking results are listed and accumulated in an advertisement ranking database, published on a website (S6), and can be viewed from the advertiser server 9 or the user terminal 6 or the like.

  As described above, the advertisement distribution system 1 operates the advertisement distribution flow, the billing flow, and the marketing flow, so that the advertising company can distribute the advertisement while narrowing down the target of the user, and the user who has viewed the advertisement actually performs the advertisement. It is possible to confirm whether or not the user has watched and to obtain accurate questionnaire result information input by the user himself / herself. In addition, the communication company can effectively use a free time zone of the network. Furthermore, since the user can reduce the communication fee paid to his / her communication company by viewing the advertisement, the user can be motivated to view the advertisement.

(Second Embodiment)
Next, an advertisement distribution system 11 that is a second embodiment of the present invention will be described. This advertisement distribution system 11 is different from the first embodiment in that the distribution means for providing advertisement content information to the user terminal 6 is a broadcast network.

  That is, the advertising content information provided from the advertising company server 2 is distributed to the user terminal 6 through the broadcast network 8 and accumulated in the user terminal 6, and in parallel, the advertising content information provided from the advertising company server 2 is provided. The advertisement data authentication key for restoring the information is distributed to the user terminal 6 through the communication network 5. The advertisement content information is restored to be reproducible on the user terminal 6 on condition that the advertisement ID specifying the advertisement content information matches the advertisement data authentication key. The advertisement content information is reproduced by the reproduction input to the user terminal 6, and the selected image display as the questionnaire input information is displayed by the questionnaire result information input guiding means. When the questionnaire result information is input, the questionnaire result information is fed back to the advertising company server 2 through the communication network 5 and accumulated in the marketing database 22. In addition, when a user ID indicating that feedback of questionnaire result information has been transmitted to the broadcaster server 7, a communication fee (broadcast network usage fee) charged by the broadcaster in the user billing table corresponding to the user ID ) Has been reduced.

(System configuration)
The advertisement distribution system 11 includes an advertisement company server 2 installed in an advertisement company and devices connected thereto, a broadcaster server 7 which is an aspect of the communication company server, devices connected thereto, a communication company server 3 and Equipment connected to this, user terminal 6 held by the user who is the viewer of the advertisement, and a broadcast network 8 (first communication network) composed of broadcast means connecting the broadcast provider server 7 and the user terminal 6, It is composed of a two-way communication type communication network 5 (second communication network) composed of communication means that connects the communication company server 3 and the user terminal 6. In this embodiment, the telecommunications company server 3 and the broadcaster server 7 are provided separately, but these may be used as a common server and connected to both the broadcast network 8 and the communication network 5.

  The advertising company server 2 includes a calculation device such as a CPU, a storage device such as a RAM, a transmission device that transmits information, and a reception device that receives information. An advertisement database 21 in which advertisement content information provided by an advertisement requester or advertisement production company is stored is constructed in a state where information can be transmitted to the advertisement company server 2. The advertisement content information stored in the advertisement database 21 is also called a commercial or commercial message (CM), which is character data, graphic data, video data, audio data, video data and audio data containing the advertising content of a product or service. The data includes image data and the like integrated with each other, and the advertisement content information is encrypted and stored in an advertisement broadcast download file format. This advertisement broadcast download file is restored as reproducible advertisement content information by adapting the advertisement data authentication key. In the present embodiment, the advertising content information is video / audio content of about several seconds to several minutes. This advertisement broadcast download file is given a different advertisement ID for each advertisement content information for specifying the advertisement content information.

  The advertising company server 2 stores a marketing database for storing questionnaire result information of advertising content information from viewers, which will be described later, in a state where information can be transmitted to the advertising company server 2. In this marketing database, questionnaire result information sent from the user terminal 6 is accumulated at any time, and the advertising company server 2 can perform various analyzes of the questionnaire result information as necessary. Since the questionnaire result information to be accumulated and the configuration of the analysis means are the same as those of the advertisement distribution system 1, detailed description is omitted.

  The advertising company server 2 includes a delivery date and time control means for controlling the delivery date and time for delivering the advertisement content information at a predetermined delivery date and time, an extraction means for extracting the advertisement content information from the advertisement database 21, and an encrypted advertisement broadcast An advertisement authentication key creating means for creating an advertisement data authentication key for restoring the download file is constructed.

  The advertising company server 2 or the telecommunications company server 3 has a contractor attribute database 32 in which contractor attributes that are various information related to the user such as age, sex, and residence provided by the user are stored. The advertising company server 2 or the telecommunications company server 3 is in a state where information can be transmitted to the contractor attribute database 32, and matches the condition of the distribution requester attribute data and the collation means for comparing the distribution requester attribute data with the contractor attribute data. A distribution means for identifying the user terminal 6 corresponding to the user ID to be distributed and distributing the advertisement authentication key transmitted from the advertising company server 2 to the identified user terminal 6 is constructed.

  In the communication company server 3, a communication charge accounting database 31 for storing data related to communication charges (communication network usage charges) collected from users by the communication company is constructed so that information can be transmitted, and a charging table is constructed for each contractor ID. Has been. The billing means for the communication fee is the same as that of the advertisement distribution system 1, and detailed description thereof is omitted.

  The broadcast provider server 7 includes broadcast means for communicating advertisement content information by the broadcast network 8, that is, by broadcast waves. Examples of the broadcast network 8 include broadcast means using a specific frequency band of the UHF band. Specifically, multimedia broadcasting systems such as ISDB-T, DVB-H, and T-DMB are known.

  Also, in the broadcaster server 7, a broadcast fee billing database 71 that stores billing data (broadcast network usage fee) billing data collected from the user by the broadcaster is constructed so that information can be transmitted to the broadcaster server 7. A billing table is constructed for each contractor ID. The broadcaster server 7 charges the broadcasting fee for a specific period unit as usual for the charging table corresponding to the contractor ID. In addition, the communication fee (broadcast network usage fee) is reduced on condition that the advertisement distribution system 11 receives feedback of questionnaire result information from the user terminal 6.

  The contractor attribute databases 32 and 72, the communication fee billing database 31, and the broadcast fee billing database 71 can be freely selected. At the same time, the selection of where the distribution date and time control means and the collation means are provided is free and may be constructed on the advertising company server 2 side and the communication company server 3 side.

  The user terminal 6 is a communication terminal that is wirelessly or wired connected to the communication network 5 such as a mobile phone terminal 61 typified by a smartphone, a tablet personal computer 62, a portable game terminal 63, a personal computer 64, and the like. It has a function to receive broadcast waves. CPU for operating the user terminal 6, communication means for receiving the advertisement authentication key via the communication network 5 and transmitting questionnaire result information, broadcast wave receiving means for receiving the advertisement content information distributed through the broadcast wave, distributed It comprises storage means for storing advertisement content information and means, a monitor for displaying advertisement content information, and input means such as a keyboard and touch panel for inputting questionnaire result information.

  Application software for viewing the advertisement content information is downloaded to the user terminal 6 before the advertisement content information is distributed. This application software is a receiving means for receiving an advertisement broadcast download file when it is distributed through the broadcast network 8 and storing it in the memory. When the advertisement authentication key is distributed through the communication network 5, the advertisement authentication key and the advertisement ID are matched. Adaptation means, restoration means for restoring the advertisement content information from the advertisement broadcast download file on condition that the advertisement authentication key and the advertisement ID match, playback means for reproducing the advertisement content information on the monitor when a reproduction input icon (button) is pressed , Questionnaire input guidance means to display selected image information to start time measurement after the advertisement content information playback and to input the questionnaire result information until the set time, receive playback when the questionnaire result information is input within the set time Show the ad content Transmission means for feedback transmission of user ID, questionnaire result information, and user ID to the advertising company server 2 and the broadcaster server 7, application software activation icon (button) image information displayed on the monitor of the user terminal 6, and reproduction activation icon (Button) The selected image information such as “◯”, “Δ”, and “×” for inputting image information and questionnaire input information is included, and these icons function as control operation start buttons.

  As a modification of this embodiment, the selected image information for inputting the questionnaire input information is not downloaded as application software to the user terminal 6, but the selected image information is advertised as integrated content information linked to the advertising content information. It may be stored in a database and distributed to the user terminal 6 for storage.

(Control flow)
The control operation of the advertisement distribution system 11 will be described with reference to the flowcharts of FIGS. The control operation of the advertisement distribution system 11 is that the advertisement broadcast download file stored in the advertisement database by the advertisement company server is distributed to the user terminal 6 through the broadcast network 8 and is encrypted through the communication network 5 of the communication company. An advertisement broadcasting flow in which an advertisement data authentication key for reproducing content information is distributed, the advertisement content information is reproduced on the user terminal 6, and the questionnaire result information input from the user terminal 6 is fed back to the advertising company server 2 And a billing flow for reducing or excluding broadcast charges charged by the broadcaster to the user billing table, starting with the reception of the user terminal number or user ID indicating the input of the questionnaire result information from the user terminal 6 after the advertisement distribution, User Questionnaire result information to the advertisement company server 2 from the terminal 6 is constituted by the marketing flow analyzing with storing the transmitted survey result information to the marketing database 22. In addition to these flows, a charging flow between the communication company and the user in which the communication fee charged to the user by the communication company server may be constructed. This charging flow is a charging flow in the advertisement distribution system 1. Detailed description will be omitted. Further, a point addition flow may be provided as in the first embodiment.

  Based on FIG. 6, an advertisement broadcast flow will be described. The distribution date and time control means starts a distribution operation (for example, when the clock device measures 4 am) (S1). The encrypted advertisement broadcast download file provided from the advertisement database 21 is distributed to the user terminal 6 by broadcast waves through the broadcast network 8 (S2). The advertisement broadcast download file is stored in the memory of the user terminal 6 (S3).

  In parallel with this, the advertisement company server 2 creates an advertisement data authentication key corresponding to the advertisement ID, and distributes it to the communication company server 3 together with distribution request attribute data such as age and sex (S4). The collation means provided in the telecommunications company server 3 collates the distribution request attribute data given to the advertisement content information with the contractor attribute data stored in the contractor attribute database 32 to match the distribution request attribute data with the contractor attribute. The user ID of the person whose data matches is extracted (S5). The communication company server 3 distributes the advertisement data authentication key to the user terminal 6 corresponding to the user ID through the communication network 5 (S6).

  The user terminal 6 matches the advertisement data authentication key with the advertisement ID of the advertisement broadcast download file downloaded to the user terminal 6 (S7). On the condition that the matching results match, the advertisement content information of the advertisement broadcast download file is restored to be reproducible (S8). On the other hand, when the matching results do not match, the advertisement content information file is not restored or deleted from the memory of the user terminal 6.

  The advertisement content information stored in the memory of the user terminal 6 is reproduced on the monitor of the user terminal 6 (S10) using the touch input of the reproduction start (button) as a start signal (S9). The questionnaire result information input inducing means starts a signal to end the reproduction of the advertisement content information and starts measuring the set time (for example, 5 seconds). On the set time monitor, the selected image information (for example, “◯” “△”) “×”) is displayed. When any one of “O”, “Δ”, and “X” is input while the selected image information is displayed (S11), the communication means of the user terminal 6 transmits the questionnaire result information, the user ID, An advertisement ID indicating the viewed advertisement content is fed back to the advertising company server 2. Further, at least a user ID is sent as feedback to the communication company server 3 as information indicating that the questionnaire result information has been input (S12). If the questionnaire result information is not input while the selected image information is displayed, the image display is terminated and the questionnaire result information cannot be input. In addition, a control program may be set up so that the selected image information corresponding to the advertisement content information for which the questionnaire result information has been input once is not displayed again.

  In addition, in the advertisement distribution flow, a desired distribution date and time can be determined, but it is generally desirable that it is a time zone where there is no broadcast program (for example, midnight to dawn). This is because the broadcaster can use the broadcast network 8 during the broadcast suspension time and can effectively use the broadcast wave all day.

  Next, based on FIG. 7, the billing flow of the communication fee (broadcast network usage fee) to the user by the broadcaster will be described. In the advertisement distribution flow, when a user ID as data indicating that questionnaire result information has been input from the user terminal 6 to the broadcaster server 7 is transmitted in feedback, the broadcaster server 7 receives this data ( S1), the user terminal number or user ID is compared with the contractor ID (S2). Each time the contractor ID corresponding to the user ID or the user terminal number matches, the number of times of reception is measured, and the count is stored in the broadcast charge accounting database 71 (S3). When the billing date for the communication fee arrives (in the case of the system 11 the next month is entered) (S4), the broadcaster server 7 obtains the per-unit period (previous month in the embodiment) from the broadcast fee billing database 71. The number of receptions for the contractor ID is calculated, and it is calculated whether or not the number of receptions per unit period exceeds the reference number (60 in the case of the embodiment) (S5). If the number of receptions is less than the reference number (YES), a communication fee (315 yen in the case of the embodiment) is charged to the broadcast fee billing table of the subscriber ID (S6). If the number of receptions exceeds the reference number (NO), no charge is made for the broadcast fee billing table of the contractor ID, and the number of receptions is cleared (S7). In this way, communication charges are exempted according to the number of feedbacks of questionnaire result information. In this flow, when the number of receptions exceeds the reference number (NO), the billing amount may be reduced.

  Further, a point addition flow may be provided instead of or in addition to the communication fee billing flow by the broadcaster. In the point addition flow, when the user ID as data indicating that the questionnaire result information has been input from the user terminal 6 to the broadcast provider server 7 is transmitted as feedback, the broadcast provider server 7 receives this data, The user terminal number or user ID is compared with the contractor ID. Each time the contractor ID corresponding to the user ID matches, the number of times of reception is measured, and the count is stored in the broadcast charge accounting database 71. When the billing date for the communication fee arrives (in the case of the system 11, the next month), the broadcaster server 7 calculates the number of receptions for the subscriber ID per unit period (previous month in the embodiment), It is calculated whether the number of receptions per unit period exceeds the reference number (60 in the case of the embodiment). When the number of receptions exceeds the reference number, a predetermined point (for example, 10 points) is added to the contractor ID point table.

(Third embodiment)
Next, an advertisement distribution system 12 according to a third embodiment of the present invention will be described with reference to FIG. The advertisement distribution system 12 is different from the first embodiment in that the advertisement content information is distributed by the application program stored in the user terminal 6 accessing the advertisement database 21 and downloading the advertisement content information. Is different.

  The advertisement distribution system 12 includes an advertisement company server 2 installed in an advertisement company and devices connected thereto, a communication company server 3 installed in a communication company and communication devices connected thereto, and users who are viewers of advertisements. It comprises a communication network 5 or the like constituted by communication means that connects the user terminal 6, the telecommunications company server 3, and the user terminal 6. The advertising content information is stored in a database connected to the advertising company server 2. The user terminal 6 accesses this advertisement database 21, and the downloaded advertisement content information is stored in the user terminal 6. The advertising content information stored in the user terminal 6 is reproduced on the monitor based on the reproduction input signal of the user terminal 6.

  Thereafter, the questionnaire input display information is displayed by means for guiding the input of the questionnaire result information. When the questionnaire result information is input, the questionnaire result information is fed back to the advertising company server 2 through the communication network 5 and accumulated in the marketing database 22. In addition, as a benefit for providing questionnaire result information, a communication fee as a line usage fee charged by a communication company to a user is reduced.

(System configuration)
The advertising company server 2 includes an arithmetic device such as a CPU, a storage device such as a RAM, a transmission device that transmits information, and an information reception device that receives information. An advertisement database 21 in which advertisement content information provided from an advertiser or an advertisement production company is stored is constructed in a state where information can be transmitted to the advertisement company server 2. The advertising content information stored in the advertising database 21 is character data, graphic data, moving image data, audio data, moving image data, which is also called advertising, commercial, commercial message (CM), and contains advertising content of products and services. This is advertising content information that can be played back on the user terminal 6 and is composed of image data or the like in which the audio data is integrated. In the present embodiment, the advertising content information is video / audio content of about several seconds to several minutes. A different advertisement ID is assigned to this advertisement content information for each advertisement content information for specifying the advertisement content information.

  The advertising company server 2 is constructed with a marketing database 22 that accumulates questionnaire result information of advertising content information transmitted from the user terminal 6 in a state capable of transmitting information to the advertising company server 2. In this marketing database 22, questionnaire result information sent from the user terminal 6 is accumulated at any time.

  The advertising company server 2 has a distribution means for distributing the advertising content information in response to access from the user terminal 6. Further, the contractor attribute database is accessed, the contractor attribute data is extracted based on the matching condition for the advertisement content information, and the matching condition is set for the user terminal 6 corresponding to the user ID matching the matching condition corresponding to the advertisement content information. Corresponding downloadable advertisement content information may be extracted. The condition of the desired delivery attribute data may be a condition provided by the advertiser server 9 or may be a condition selected by the user himself / herself from the website 24 shown in FIG.

  Next, the user terminal 6 will be described. The user terminal 6 is a communication terminal that is wirelessly or wired connected to the communication network 5 such as a mobile phone terminal 61 typified by a smartphone, a tablet personal computer 62, a portable game terminal 63, a personal computer 64, and the like. CPU for operating the user terminal 6, communication means for communicating via the communication network 5, storage means for storing distributed advertisement content information and programs, monitor for displaying advertisement content information, etc., keyboard for inputting questionnaire result information Or an input means such as a touch panel. The user terminal 6 is given a user terminal number and a user ID (for example, an e-mail address or a terminal number) for identifying the user terminal 6 for each terminal, and the advertisement content information is distributed based on this identifier.

  The user terminal 6 stores application software provided with a means for accessing the advertisement content database 21 and a means for viewing the advertisement content information distributed in the previous stage of advertisement content information distribution. The means for accessing the advertisement content database 21 of this application software is based on the access information to the advertisement content database 21 such as a URL incorporated in advance in the application program when there is an input for accessing the advertisement content database 21. The database 21 is accessed to enable communication with the advertising company server 2. If an access date / time control means is incorporated in the application program, it can be linked to the clock device of the user terminal 6 to access the advertisement database 21 as an input signal that the predetermined date / time has been reached. In this way, the user terminal 6 can automatically access the advertising company server 21 and retrieve the advertising content information.

  The means for viewing the advertisement content information is a receiving means for receiving and storing the advertisement content information when it is distributed from the advertising company server 2 by access from the user terminal 6, and a reproduction input icon (button) is pressed. Reproduction means for reproducing advertisement content information on a monitor, questionnaire input guidance means for displaying selected image information as input display information for starting time measurement after advertisement content information reproduction and inputting questionnaire result information until a set time, A transmission means for sending an advertisement ID indicating the received and reproduced advertisement content, questionnaire result information, and a user ID to the advertising company server 2 and the communication company server 3 when the questionnaire result information is input within the set time, and a user terminal Applications displayed on 6 monitors Software launch icon (button) image information, playback launch icon (button) image information, questionnaire input information, for example, selected image information such as “○”, “△”, “×”, “like”, “normal”, “dislike” In addition, these icons function as control operation start buttons.

  By touch-inputting the image display portions of “◯”, “△”, and “×” from the selected image information, the transmission unit is activated, and questionnaire result information indicating the selected symbol is converted into communication data (for example, “○” is 00). , “Δ” is 01 and “×” is a symbol of 11.) The information is transmitted to the advertisement company server and the communication company server in association with the user ID. Note that the contents of the questionnaire input information may be other selection input screens or contents that guide the user to input a favorable value using a numeric keypad (for example, a numerical value of 1 to 5).

  As a modification of this embodiment, the selected image information for inputting the questionnaire input information is not downloaded as application software to the user terminal 6, but the selected image information is advertised as integrated content information linked to the advertising content information. It may be stored in a database and distributed to the user terminal 6 for storage.

(Control flow)
A control operation of the advertisement distribution system 12 will be described. In the control operation of the advertisement distribution system 12, the advertisement content information accumulated in the advertisement database 21 by the advertisement company server 2 is distributed to the user terminal 6 through the communication network 5 of the communication company by accessing the user terminal 6. An advertisement distribution flow, a charging flow in which the communication company charges the user charge starting from the input of the questionnaire result information from the user terminal 6, and the input of the questionnaire result information from the user terminal 6 As a start, it consists of a marketing flow that accumulates and analyzes questionnaire result information in a marketing database.

  By the access date and time control means for explaining the advertisement delivery flow, the access time (for example, when the clock device built in the user terminal 6 measures 4 am), the application program of the user 6 starts the access operation to the advertisement database 21, When the advertising content database 21 of the advertising company server 2 is accessed, the communication means of the advertising company server 2 distributes the advertising content information to the user terminal 6 through the communication network 5.

  The user terminal 6 receives the advertisement content information downloaded through the communication network 5 by the receiving means, and stores it in the memory of the user terminal 6. The user terminal 6 stores the reproduction start (button) touch input in the memory of the user terminal 6 as a start signal. The accumulated advertisement content information is reproduced on the monitor of the user terminal 6. The questionnaire result information input instructing means starts measurement of a set time (for example, 5 seconds) starting from the reproduction end signal of the advertisement content information, and the selected image information (for example, “O”, “△” is displayed on the monitor during the set time. “×”) is displayed. When the selection image information is displayed while any one of “O”, “Δ”, and “X” is input, the communication means of the user terminal 6 receives the questionnaire result information, the user ID, and the viewing An advertisement ID indicating the advertisement content is transmitted in feedback to the advertisement company server 2. When the accounting means is on the telecommunications company server 3 side, at least a user ID is sent as feedback to the telecommunications company server 3 as information indicating that questionnaire result information has been input. If the questionnaire result information is not input while the selected image information is displayed, the image display is terminated and the questionnaire result information cannot be input. In addition, a control program may be set up so that the selected image information corresponding to the advertisement content information for which the questionnaire result information has been input once is not displayed again.

  In this advertisement distribution flow, the acquisition date and time and the acquisition time of the advertisement content information can be arbitrarily set. Preferably, there is a program that distributes in a vacant time zone (for example, midnight to dawn) of the communication network 5. Assembled. This is because it is possible to perform communication avoiding the peak time zone of the communication network 5, prevent the communication data capacity from being exceeded, and use the communication network 5 effectively all day. Since the billing flow and the marketing flow are the same as those of the advertisement distribution system 1 of the first embodiment, description thereof is omitted.

(Fourth embodiment)
An advertisement distribution system 12 according to a fourth embodiment of the present invention will be described with reference to FIGS. The fourth embodiment is an electronic commerce site (hereinafter referred to as EC) in which detailed information and purchase information of products and services corresponding to advertisement content information are shown in the system 1 of the first embodiment. Site)) is displayed on the user terminal 6 and is an advertisement distribution system to which a purchase guidance system for purchasing the product is added.

  In addition to the advertising database in which advertising content information is stored and the marketing database in which marketing data is stored, the advertising company server 2 stores EC site data assigned to each advertising content information or associated with a URL. An EC database has been constructed. The advertising content information stored in the advertising database includes URL information for accessing an EC site corresponding to the advertising content information.

  The advertising company server 2 has a means for displaying an EC site linked to the URL on the monitor of the user terminal 6 in response to an access from the user terminal 6. Further, along with the receipt of purchase information transmitted from the user terminal 6 via the EC site, the purchase information and the contractor attribute database 32 are accessed to acquire the contractor attribute data corresponding to the user ID and associate them. Means for transmitting to the advertiser server 9 and means for transmitting the user ID and purchase price information to the communication company server 3 in accordance with the reception of the purchase information transmitted from the user terminal 6 are constructed. Furthermore, a means for transmitting to the advertiser server 9 an amount obtained by subtracting a predetermined amount (advertising company margin) from the product purchase price deposited in the billing table in the communication company server 3 to be described later may be constructed.

  As usual, the communication company server 3 calculates and accumulates communication charges by the charging system according to the communication time and the amount of communication data, and as a privilege for providing questionnaire result information from the user terminal 6, the corresponding contractor In addition to the charging means for calculating and storing the communication fee (reduction) for the ID charging table 31, the contractor corresponding to the product purchase information transmitted from the advertising company server 2 and the contractor information A means for charging the price based on the product purchase information to the ID charging table 31 is constructed. Furthermore, a means for transmitting to the advertising company server 2 an amount obtained by subtracting a predetermined amount (communication company margin) from the product purchase price charged in the charging table 31 may be constructed.

  In addition to the means for charging the price, the privilege points described in the first embodiment may be used for the price. The means for displaying the EC site linked to the URL on the monitor of the user terminal 6 is set for each item and the point value when displaying the user ID and the user terminal number or the point table linked to the user ID. The input field of the point value that can be purchased and the use point value is displayed. Here, when the user inputs a use point value, point subtraction is performed in the point table corresponding to this input, and purchase processing is performed in the EC database. Further, a charging unit using a credit card may be added to the charging unit of the charging database. The means for displaying the EC site linked to the URL on the monitor of the user terminal 6 displays a credit card number input field, a credit card expiration date input field, and a secure code input field as necessary on the EC site. It has become. When the user inputs a credit card number, an expiration date, and a secure code, the server side associates the information with the price and transmits it to a credit card company server (not shown).

  The user terminal 6 will be described. The user terminal 6 is a communication terminal that is wirelessly or wired connected to the communication network 5 such as a mobile phone terminal 61 typified by a smartphone, a tablet personal computer 62, a portable game terminal 63, a personal computer 64, and the like. CPU for operating the user terminal 6, communication means for communicating via the communication network 5, storage means for storing distributed advertisement content information and means, a monitor for displaying advertisement content information, a keyboard for inputting questionnaire result information, The terminal is provided with input means such as a touch panel, and performs interactive communication with the advertising company server 2 through the communication network 5 provided by the communication company server 3.

  Application software for allowing the user terminal 6 to view the distributed advertisement content information is downloaded to the user terminal 6 before the advertisement content information distribution. This application software inputs, via the communication network 5, icons (buttons) image information and questionnaire input information displayed on the monitor of the user terminal 6 and a group of means including receiving means, reproducing means, questionnaire input guidance means, and transmitting means. The selected image information to be included is included. Further, in addition to the above means, after purchasing the advertisement content information or after inputting the questionnaire result information, the purchase guide display means and the advertisement guide display image for displaying the purchase guide display data for accessing the EC site corresponding to the advertisement content information. Contains information. Furthermore, browser software for displaying an EC site on a monitor has been downloaded.

  The icon (button) image information is a start button of the reproduction means, and the reproduction means is activated and the advertisement content information is reproduced with a touch input signal from the icon as a start signal. The user terminal 6 starts the questionnaire input guidance means linked with the clock device built in the user terminal 6 by using the signal indicating the end of reproduction of the advertisement content information as a start signal, and the selected image information is displayed on the monitor for a predetermined time. . The transmission means is activated using the input signal of the questionnaire result information from the selected image information as a start signal, and the questionnaire result information indicating the selected symbol is associated with the user ID through the communication network 5 by the communication means of the user terminal 6 through the communication network 5. Sent to the server 2. Similarly, the user ID is transmitted to the communication company server 3.

  Further, purchase guidance display data (for example, “View product details”, “Products”, etc.) for starting the purchase guidance display means with the end of reproduction of advertisement content information or the input of questionnaire result information as a start signal and starting the monitor to the EC site. (View information (purchase is also possible)) By selecting this purchase guide display data, the URL included in the advertising content information is automatically input and transmitted. The EC site related to the advertisement content information reproduced on the monitor is accessed, and the EC site of the product or service corresponding to the advertisement content information is displayed on the monitor via the browser. The user terminal 6 can purchase goods or services through the EC site.

  Regarding the control operation of the advertisement distribution system 12, an EC site flow (EC site flow) for guiding the user to the EC site of the product or service with reference to the flowcharts shown in FIGS. 10 to 11, and purchase of the product or service in the EC site flow. An EC site charging flow (EC site charging flow) in the case of being made will be described. Since the flow until the purchase guide display data is displayed is the same as that of the advertisement distribution system 1, detailed description thereof is omitted.

  At the user terminal 6, the purchase guidance display means is activated with the advertisement content information reproduction end or the questionnaire result information input as a start signal, and the purchase guidance display data (for example, “details of the product is displayed) for guiding the monitor to the product purchase site. A screen such as “View” is displayed. When the purchase guidance display data is touch-inputted (S1), the URL included in the advertisement content information is automatically input and transmitted to access the EC site corresponding to the URL, and the product or The EC site of the service is displayed on the monitor (S2). When product purchase information is input from the user terminal 6 by touching a product purchase icon (S3), the product purchase information and user ID are transmitted to the advertising company server 2 (S4). Here, the product purchase information is information indicating a purchase intention including the number of orders. When the advertising company server 2 receives the product purchase information from the user terminal 6, the contractor information necessary for shipping the product is extracted from the contractor attribute database stored in advance in the communication company server 3 and the like. Accumulated in the EC database (S5). The advertising company server 3 transmits the product purchase information and the contractor information to the advertiser terminal 9 (S6). Based on this, the advertiser performs the shipping process (S7).

  Next, the EC site charging flow will be described. In the EC site flow, when the advertising company server 2 receives the product purchase information and the user ID, the product purchase information and the contractor information are sent to the communication company server 3 in parallel with the operation of storing the product purchase information and the user ID in the EC database. Is transmitted (S1). The telecommunications company server 3 charges the purchase price calculated based on the product purchase information to the charging table corresponding to the contractor ID based on the contractor information (S2). Further, the telecommunications company server 3 transmits the amount obtained by subtracting the telecommunications company margin from the amount charged for the product price to the advertising company server 2 or deposits the price into the advertising company billing table. Good (S3). The advertising company server 2 may transmit the amount obtained by performing the process of subtracting the advertising company margin from the amount transmitted from the communication company server 2 to the advertiser server 9 or deposit the price in the advertiser billing table. (S4).

  As a modification of the advertisement distribution system 12, there is a system in which an EC site flow and an EC site billing flow are added to an advertisement distribution system 11 using a broadcast network 8 provided by a broadcaster as shown in FIG. In this case, the distribution flow of the advertisement content information is the same as that of the advertisement distribution system 11. The EC site flow is different from the EC site flow described above in that a contractor attribute database for acquiring contractor information can be set in the contractor attribute database 72 of the broadcaster server 7. Since the EC site charging flow is the same as that of the advertisement distribution system 12, detailed description thereof is omitted.

  In this way, by guiding the product or service to the EC site and building a billing flow after purchasing the product, it is possible to operate from a distribution of advertising content information to purchase of the product and billing for the purchase price as a series of systems. Can do. The contractor attribute database held by the telecommunications company server 3 or the broadcaster server 7 can be used as a database of contractor information necessary for product purchase and shipping, and new personal information can be input from the user terminal 6. And purchase / shipment processing can be performed.

(Fifth embodiment)
Next, an advertisement distribution system according to a fifth embodiment of the present invention will be described with reference to FIG. In the fifth embodiment, the discount from the billing table according to the distribution rate of the discount fee set in advance by the user in the billing flow of the line usage fee such as the communication fee or the broadcasting fee in the first to third embodiments. It is a system that adds means for discounting fees and donating to the donation table.

  The user can set the distribution rate of future discount charges at the time of registering the contractor attribute data or optionally via the website 24 or the like. The distribution ratio set by each individual user is stored in the contractor attribute database 25 of the advertising company server 2 in association with the user ID. For example, if the distribution ratio is set to 5: 5 for one discount fee, 5 yen out of the discount fee of 10 yen will be subtracted from the user billing table and 5 yen will be added to the donation table. It is structured.

  If the accounting flow to which the distribution ratio setting means is added is described by taking the above-described advertisement distribution flow by communication as an example, a user ID indicating that questionnaire result information has been input from the user terminal 6 to the communication company server 3 is transmitted. When received, this data is received. When this data is received, the user ID and the contractor ID are collated, and the distribution ratio corresponding to the user ID is inquired to the contractor attribute database 25. Based on this distribution ratio, the amount of discount fee and donation is calculated, and a certain amount of the discount fee is subtracted from the billing table of the contractor ID corresponding to the user ID. Further, a certain amount of the discount fee is added to a donation table (not shown) based on the distribution ratio corresponding to the user ID. For example, if a discount rate of 10 yen reduction is set for each questionnaire result information provided and the distribution ratio is set to 5: 5, the discount rate will be reduced when data is received from the user terminal 6 The distribution is calculated, and a minus 5 yen subtraction process is performed on the corresponding contractor ID billing table, and a plus 5 yen addition process is performed on the donation table. As shown in FIG. 15, when the charging means is on the advertising company server 2 side, this charging flow operates in the advertising company server 2. The distribution ratio described above can be arbitrarily set, and 100% can be used as a discount fee from the billing table, or 100% can be added to the donation table. The amount stored in the donation table is donated to a predetermined account each time or at regular intervals, so that it can contribute to disaster support and social welfare.

  As a modification of the fourth embodiment, the accounting flow to which the distribution ratio setting means is added will be described by taking the above-described advertisement distribution flow by broadcasting as an example. The questionnaire is sent from the user terminal 6 to the broadcaster server 7. When the user ID as data indicating that the result information is input is transmitted in feedback, the broadcaster server 7 receives this data, and the user ID and the contractor ID are collated. Each time the contractor ID corresponding to the user ID matches, the number of times of reception is measured, and the count is stored in the broadcast charge accounting database 71. When the billing date for the broadcast fee arrives (for example, the next month), the broadcaster server 7 receives the number of receptions for the subscriber ID per unit period (previous month in the embodiment) from the communication fee billing database 71. And whether or not the number of receptions per unit period exceeds the reference number (60 in the case of the embodiment) is calculated. When the number of receptions is less than the reference number, a broadcast fee (315 yen in the case of the embodiment) is charged in the broadcast fee billing table of the contractor ID. When the number of receptions exceeds the reference number, the user ID and the contractor ID are collated, and a certain amount of the discount fee is subtracted from the billing table based on the distribution ratio corresponding to the user ID, and is constant. Is added to the donation table, and the number of receptions is cleared. For example, when the distribution ratio is set to 0:10, a broadcast fee of 315 yen is added to the donation table. As shown in FIG. 15, when the charging means is on the advertising company server 2 side, this charging flow operates in the advertising company server 2. The distribution ratio described above can be set arbitrarily, and 100% can be used as a discount fee from the accounting table. The amount stored in the donation table is donated to a predetermined account each time or at regular intervals, so that it can contribute to disaster support and social welfare.

(Sixth embodiment)
Next, an advertisement distribution system according to a sixth embodiment of the present invention will be described with reference to FIG. The sixth embodiment is a system to which means for providing a sample product to the user is added on condition that the questionnaire result information is fed back in the first and second implementations.

  In the sixth embodiment, sample application data corresponding to advertisement content information is stored in the sample application database 26 in the advertising company server. The advertising content information stored in the advertising database 21 includes sample application display data for accessing the sample application data corresponding to the advertising content information. In addition to the advertising content information, sample application display data is distributed to the user terminal 6 and stored in the user terminal 6. When the advertising content information is distributed according to the flow of the first and second embodiments described above and played back on the user terminal 6, the questionnaire result information input guiding means starts a signal to end the playback of the advertising content information. Then, measurement of a set time (for example, 5 seconds) is started, and selected image information (for example, “◯”, “Δ”, “×”) is displayed on the set time monitor. When the selection image information is displayed while any one of “O”, “Δ”, and “X” is input, the communication means of the user terminal 6 receives the questionnaire result information, the user ID, and the viewing An advertisement ID indicating the advertisement content is transmitted in feedback to the advertisement company server 2.

  After that, in the sixth embodiment, according to the format set by the application, the display such as “first name to receive product sample” as sample application display data is displayed on the monitor. When the display is selected, a sample application screen is displayed. Through this application screen, the user terminal 6 can access the sample application database and request a sample product with an identifier corresponding to the advertisement content information. Yes. When a sample product request is input, the advertising company server 2 associates the contractor attribute data from the contractor attribute database 25 with the requested sample product identification data and transmits it to the advertiser server 9. Yes. The advertiser who received this can ship the sample product based on the contractor attribute data.

(Seventh embodiment)
Next, an advertisement distribution system according to a seventh embodiment of the present invention will be described with reference to FIG. The seventh embodiment is a system in which means for downloading discount coupons to the user terminal 6 is added to the advertisement distribution system of the first and second embodiments on condition that the advertisement content is viewed. .

  In the seventh embodiment, the advertising company server 2 stores coupon data corresponding to the advertising content information in the coupon database. The advertisement content information stored in the advertisement database includes coupon acquisition display data for accessing coupon data corresponding to the advertisement content information. Further, coupon acquisition display data is distributed to the user terminal 6 together with the advertisement content information, and is stored in the user terminal 6. When the advertising content information is distributed according to the flow of the first and second embodiments described above and played back on the user terminal 6, the questionnaire result information input guiding means starts a signal to end the playback of the advertising content information. Then, measurement of a set time (for example, 5 seconds) is started, and selected image information (for example, “◯”, “Δ”, “×”) is displayed on the set time monitor. When the selection image information is displayed while any one of “O”, “Δ”, and “X” is input, the communication means of the user terminal 6 receives the questionnaire result information, the user ID, and the viewing An advertisement ID indicating the advertisement content is transmitted in feedback to the advertisement company server 2.

  Thereafter, in the seventh embodiment, on the monitor, according to the format set in the application, a display such as “Get a coupon for this company” is displayed as coupon display data, and this display is selected. Then, a coupon acquisition screen is displayed. Through this acquisition screen, the user terminal 6 can access the coupon database and acquire coupon data to which an identifier corresponding to the advertisement content information is assigned. The coupon data may be acquired by accessing the database each time and displaying it on the monitor, or downloading the coupon data from the coupon database and storing it in the user terminal 6.

(Eighth embodiment)
Next, an advertisement distribution system according to an eighth embodiment of the present invention will be described with reference to FIG. In the eighth embodiment, means for adding service points to the point table corresponding to the user ID is added to the advertisement distribution system of the first and second embodiments on condition that feedback of questionnaire result information is transmitted. System. In the seventh embodiment, an example will be described in which quick questionnaire result information for a more detailed questionnaire question is transmitted in addition to the selective questionnaire result information described in FIGS.

  In the eighth embodiment, the advertisement company server 2 stores quick questionnaire input guidance data corresponding to advertisement content information in a quick questionnaire input guidance database. The advertisement content information stored in the advertisement database includes quick questionnaire input guidance data. In addition, the quick questionnaire input guidance data is distributed to the user terminal 6 together with the advertisement content information and stored in the user terminal 6. When the advertising content information is distributed according to the flow of the first and second embodiments described above and played back on the user terminal 6, the questionnaire result information input guiding means starts a signal to end the playback of the advertising content information. Then, measurement of a set time (for example, 5 seconds) is started, and selected image information (for example, “◯”, “Δ”, “×”) is displayed on the set time monitor. When the selection image information is displayed while any one of “O”, “Δ”, and “X” is input, the communication means of the user terminal 6 receives the questionnaire result information, the user ID, and the viewing An advertisement ID indicating the advertisement content is transmitted in feedback to the advertisement company server 2.

  Thereafter, in the eighth embodiment, on the monitor, in order to answer a more detailed questionnaire, a quick questionnaire input guidance data such as “Present XX points for members answering a quick questionnaire” is displayed and selected. Then, several questions are displayed. When answers to these questions are input from the user terminal 6 and quick questionnaire result information is transmitted in feedback, this information is stored in the quick survey database. Further, on the condition that the quick questionnaire result information is transmitted as feedback, a predetermined point is added to the point table (not shown) of the contractor ID corresponding to the user terminal number. This point can be used as electronic money that can be used on the EC site, or as a discount fee for usage charges such as communication charges and broadcast charges.

  In addition, a management system for a posting site called a social networking service site or a blog may be added to the advertisement distribution system shown in FIG. Further, the provision of the advertisement content in the advertisement database may be uploaded from the advertiser server 9 or the advertisement production company server (not shown).

DESCRIPTION OF SYMBOLS 1 Advertisement delivery system 11 Advertisement delivery system 12 Advertisement delivery system 2 Advertising company server 21 Advertising database 22 Marketing database 23 Advertising ranking database 24 Dedicated website 25 Contractor attribute database 3 Communication company server 31 Communication charge accounting database 32 Contractor attribute database 5 Communication network 6 User terminal 7 Broadcaster server 71 Communication charge accounting database 72 Contractor attribute database 8 Broadcast network 9 Advertiser server

Claims (22)

An advertisement distribution system that provides advertisement content information provided by an advertising company to user terminals,
An advertising database that stores advertising content information in a state in which information can be communicated with an advertising company server, a communication network, and a user terminal connected to the communication network,
The user terminal accesses the advertisement database and downloads advertisement content information from the advertisement database; means for storing the advertisement content information; means for reproducing the stored advertisement content information; and reproducing the advertisement content information Questionnaire result information input guiding means for displaying input display information for inputting questionnaire result information later, and information specifying the questionnaire result information and advertisement content information input from the questionnaire result information input guiding means Having means to communicate to
An advertisement distribution system, wherein advertisement content information downloaded to the user terminal from the advertisement company database is reproduced on the user terminal, and questionnaire result information input after the advertisement content information reproduction is fed back to the advertisement company server . An advertisement distribution system that provides advertisement content information provided by an advertising company to user terminals,
An advertising database that stores advertising content information in a state in which information can be communicated with an advertising company server, a communication network, and a user terminal connected to the communication network,
The advertising company server or the telecommunications company server has advertising content information distribution means for distributing the advertising content information stored in the advertising database to the user terminal through the communication network;
The user terminal stores means for storing the advertisement content information, means for reproducing the stored advertisement content information, and questionnaire result information input for displaying input display information for inputting questionnaire result information after the advertisement content information is reproduced. Guidance means, questionnaire result information input from the questionnaire result information input guidance means, and means for transmitting information specifying advertisement content information to the advertising company server,
An advertisement distribution system for reproducing advertisement content information distributed from the advertising company server to the user terminal on the user terminal, and sending feedback of questionnaire result information input after reproducing the advertising content information to the advertising company server . An advertising distribution system that distributes advertising content information provided by an advertising company to user terminals,
An advertising database that stores encrypted advertising content information that can communicate with an advertising company server, a first communication network, a second communication network, and the first and second communication networks. And a user terminal
The advertising company server or the telecommunications company server distributes the encrypted advertising content information to the user terminal through the first communication network;
An advertisement authentication key distribution unit that distributes an advertisement authentication key corresponding to the advertisement content information for restoring the encrypted advertisement content information to the user terminal through the second communication network;
The user terminal stores the advertisement content information, the advertisement authentication key verification unit that compares the stored advertisement ID with the advertisement authentication key, and the advertisement authentication key verification unit and the advertisement content information and the advertisement authentication. Means for restoring the advertisement content information so as to be reproducible on condition that the key is suitable; means for reproducing the advertisement content information; and questionnaire result input information for inputting questionnaire result information after the advertisement content information is reproduced. A questionnaire result information input guiding means to display, a questionnaire result information input from the questionnaire result information input guiding means, and a means for transmitting information for specifying advertising content information to the advertising company server,
An advertisement distribution system, wherein the advertisement content information distributed to the user terminal by the advertisement company is reproduced on the user terminal, and the questionnaire result information input after the reproduction of the advertisement content information is fed back to the advertisement company server.   4. The advertisement distribution system according to claim 3, wherein the first communication network is a broadcast network, and the second communication network is a bidirectional communication network.   2. The questionnaire result information input guiding means is means for displaying input display information for a certain period of time after reproduction of advertisement content information, and allows questionnaire result information to be input within a certain period of time after reproduction of advertisement content information. 5. The advertisement distribution system according to any one of 4 to 4.   The user terminal stores access date and time control means for operating the means for accessing the advertisement database at a predetermined date and time or downloading advertisement content information from the advertisement database. The advertisement distribution system according to claim 1 or 5, wherein a database is accessed.   The advertisement content information distribution unit includes a distribution date control unit that operates the advertisement content information distribution unit at a predetermined date and time or at a predetermined time, and the advertisement content information is transmitted to the user terminal at a predetermined distribution date or time by the distribution date control unit. The advertisement distribution system according to any one of claims 2 to 5, wherein the advertisement distribution system is distributed.   A confirmation unit having a billing table corresponding to a contractor ID in a state capable of communicating information with the advertising company server and / or the telecommunications company server, and confirming that the questionnaire result information has been transmitted in feedback from the user terminal; The contractor verification means for verifying the user terminal number or user ID for identifying the user who has transmitted the result information and the contractor ID, and the discount fee is subtracted from the contractor ID billing table verified by the contractor verification means The advertisement distribution according to any one of claims 1 to 7, further comprising: a subtracting unit configured to reduce a discount fee from a communication fee charged in a billing table corresponding to a user terminal that has transmitted questionnaire result information. system.   A confirmation unit having a billing table corresponding to a contractor ID in a state capable of communicating information with the advertising company server and / or the telecommunications company server, and confirming that the questionnaire result information has been transmitted in feedback from the user terminal; A contractor verification unit that verifies a user terminal number or user ID that identifies a user who has transmitted the result information, and a contractor ID, a measurement unit that measures the number of verifications performed by the contractor verification unit, and a predetermined period The number of times the questionnaire result information is fed back by having charging means for charging a predetermined communication fee to the charging table corresponding to the contractor ID corresponding to the user terminal, on the condition that the number of times of collation is less than the predetermined number Is charged a predetermined communication fee to the billing table corresponding to the user terminal Advertisement distribution system according to any one of claims 1 to 7, characterized in that.   A confirmation unit having a billing table corresponding to a contractor ID in a state capable of communicating information with the advertising company server and / or the telecommunications company server, and confirming that the questionnaire result information has been transmitted in feedback from the user terminal; A contractor verification unit that verifies a user terminal number or user ID that identifies a user who has transmitted the result information, and a contractor ID, a measurement unit that measures the number of verifications performed by the contractor verification unit, and a predetermined period Subtracting means for subtracting a discount fee from a predetermined communication fee on the condition that the number of comparisons is equal to or greater than a predetermined number of times, and discounting from the predetermined communication fee to a billing table corresponding to the contractor ID corresponding to the user terminal There is a billing means for billing the communication charge minus the charge, and the number of times the questionnaire result information is fed back is predetermined Advertisement distribution system according to any one of claims 1 to 7, characterized in that it comprises means for charging a predetermined communication fee billing table for the user terminals was less than the number.   A rate setting means for setting a distribution ratio of the discount fee to the billing table and the donation table corresponding to the contractor ID; and subtracting an amount corresponding to the distribution ratio from the billing table and adding to the distribution ratio The advertisement distribution system according to claim 8 or 10, wherein a corresponding amount is added to a donation table.   Confirmation means for confirming that questionnaire result information has been fed back from a user terminal, having a point table corresponding to a contractor ID capable of communicating information with the advertising company server and / or telecommunications company server, and the questionnaire result information A contractor verification means for verifying a user terminal number or user ID for identifying a user who has transmitted the user ID and a contractor ID, and a means for adding points to the point table of the contractor ID verified by the contractor verification means The advertisement distribution system according to any one of claims 1 to 11, wherein predetermined points are added to a point table corresponding to a user terminal that has the questionnaire result information transmitted.   A confirmation means having a point table corresponding to the contractor ID capable of communicating with the advertising company server and / or the telecommunications company server, and confirming that the questionnaire result information is fed back from the user terminal; and the questionnaire result information The contractor verification means for verifying the user terminal number or the user ID and the contractor ID that transmitted the message, the measurement means for measuring the number of times of verification by the contractor verification means, and the number of verifications per predetermined period is predetermined. The advertisement distribution system according to any one of claims 1 to 11, wherein a predetermined point is added to a point table corresponding to the user terminal that has transmitted the questionnaire result information, on condition that the number is more than the number of times.   It has a contractor attribute database in which contractor attribute data that can be communicated with the advertising company server and / or telecommunications company server is stored, and is stored in the desired distribution attribute data and the contractor attribute database associated with the advertising content information User attribute collating means for collating the contracted user attribute data, and the telecommunications company server uses the user attribute collating means to send the advertisement content to the user terminal of the person whose attribute data desired to be distributed matches the contractor attribute data. 14. The advertisement distribution system according to claim 1, wherein information is distributed.   The advertising company server has a marketing database for accumulating questionnaire result information, receives questionnaire result information transmitted from the user terminal, and converts the received questionnaire result information into points for each option. 15. Questionnaire result calculating means, and means for associating and accumulating questionnaire result information scored by the questionnaire result calculating means and an advertisement ID for specifying the advertisement content information. The advertisement distribution system described in Crab.   In the advertising company server, an electronic commerce site database in which electronic commerce site data including detailed information / purchase information of products or services is accumulated is constructed, and the user terminal is an advertisement reproduced on the user terminal. The advertisement distribution system according to any one of claims 1 to 15, further comprising access means for accessing an electronic commerce website corresponding to an identifier associated with content information.   The advertisement distribution system according to claim 16, wherein the advertisement content information includes URL information of the electronic commerce website.   The advertising company server includes means for transmitting product or service purchase information input from the user terminal through the electronic commerce site and the contractor attribute data corresponding to the user terminal to an advertiser server. The advertisement distribution system according to claim 16 or 17.   The advertising company server is constructed with a sample application database in which product sample application data of products or services is accumulated, and the user terminal is an identifier associated with the advertising content information reproduced on the user terminal Means for requesting a sample by accessing a sample application database corresponding to, and the advertising company server transmits the requested sample data and the contractor attribute data corresponding to the user terminal to the advertiser server The advertisement distribution system according to claim 1, further comprising:   In the advertising company server, a discount coupon site database in which discount coupon data of products or services is accumulated is constructed, and the user terminal is an identifier associated with the advertising content information reproduced on the user terminal The advertisement distribution system according to any one of claims 1 to 19, further comprising: an access unit that accesses a discount coupon database corresponding to the item, and a unit that acquires the discount coupon data.   Means for storing the advertising content information in the user terminal; means for reproducing the advertising content information stored in the user terminal; and input display information for inputting questionnaire result information after the advertising content information is reproduced. The questionnaire result information input guiding means and the means for transmitting the questionnaire result information input by the questionnaire result information input guiding means to the advertising company server are operated by application software stored in the user terminal. The advertisement delivery system according to any one of claims 1 to 20.   The means for accessing the advertisement database and downloading the advertisement content information from the advertisement database in the user terminal is operated by application software stored in the user terminal. The advertisement distribution system described in Crab.