JP5947050B2 - Advertising system and advertising method - Google Patents

Description

  The present invention relates to an advertisement system and an advertisement method, and more particularly to an advertisement system and an advertisement method that are installed on a street and provide a product advertisement to a passerby.

  A large display is installed on the wall of the building, and many advertising systems for visually displaying product advertisements to passers-by passing through the city have been installed on the streets of downtown. As such an advertising system, a predetermined product advertisement is displayed in the order of the program according to a time zone or the like, or an advertisement related to a product with content that matches the preference of a passerby in the vicinity of the product advertisement is displayed. Some suggestions have been made.

  For example, Patent Document 1 discloses a video display system that communicates with a terminal such as a mobile phone that is individually held by a viewer who is watching a video display of the video display system in a store or on a street. This video display system communicates with a terminal of a viewer within a range where short-range communication is possible, and selects and displays an optimal video based on public personal information set in the terminal. Yes. The public personal information is information set so that the owner of the terminal may disclose it to a third party. For example, there can be sex, age, hobby, preference, possession amount, and the like.

  Further, Patent Document 2 discloses a guidance-linked advertising system that aims to display advertising content of high user interest in a timely manner when the user arrives at the electronic advertising device and to obtain a high advertising effect. ing. This guidance-linked advertising system is based on the premise that the user accesses the guidance server from the user portable terminal, and the guidance server displays the destination route designated by the user on the user portable terminal. In other words, this system uses IMES (Indoor Messaging System) or GPS (Global Positioning System) to confirm the user's position, and displays advertisements in conjunction with destination guidance at event venues or destination guidance by car navigation systems. It is. Then, the electronic advertisement apparatus in the middle of the route to the destination predicts the timing when the user reaches the place and displays the optimum advertisement obtained from the user's profile.

JP 2002-342642 A JP 2011-069931 A

  Such a street advertising system can obtain a high advertising effect by providing a product advertisement that meets the interests and preferences of passers-by.

  The video display system disclosed in Patent Document 1 displays product advertisements that meet the interests and preferences of viewers watching video displays of the video display system in stores or on the streets. Therefore, it may be a suitable advertising system for viewers who are watching video leisurely. However, just because you happen to be in the vicinity of the video display system, even if you display an advertisement that reflects the public personal information of a passerby that is passing through that location, you will not be able to get a high advertising effect.

  People are in various states in downtown areas. There are various people such as those who are leisurely walking, those who are walking fast, those who are stationary, those who are running. Therefore, the video display system disclosed in Patent Document 1 is a system that reflects public personal information for a person who is running or walking fast and does not see a displayed advertisement. In addition, no consideration is given to a person who is not in the vicinity of the advertising system at the present time but is approaching the advertising system at a certain timing.

  On the other hand, the guidance-linked advertising system disclosed in Patent Document 2 is a system that takes into account those who are approaching the advertising system. That is, the optimal advertisement obtained from the user's profile is displayed on the advertisement display device in the middle of the route to the guided destination by predicting the timing when the user reaches the place. However, the technique disclosed in Patent Document 2 requires an operation of accessing the guidance server and obtaining guidance information. Moreover, IMES and GPS are used for specifying the position of the user. Therefore, it is not an advertising system for an unspecified number of arbitrary users walking around the street.

  Therefore, an object of the present invention is to target an unspecified number of arbitrarily moving users, and to obtain optimal advertisement information obtained from the user's profile at the timing when the user reaches the vicinity of the advertisement display device on the street. An advertisement system and an advertisement method for displaying and outputting are provided.

  In order to achieve the above object, an advertisement system according to one aspect of the present invention includes an advertisement display unit that displays and outputs advertisement information, and a terminal that is held by a user within a predetermined distance and is included in the terminal. User information collection means for obtaining user profile information, and communicating and outputting the obtained profile information together with user identification information, acquisition time and means identification information, a plurality of advertisement display means, and a plurality of user information collection means; Collecting the user identification information collected from the user information collection means at a plurality of locations, collecting the profile information, user identification information, acquisition time and user information collection means identification information connected and output by each user information collection means Based on the time and user information collecting means identification information, the expected course and the traveling speed of the user are estimated, Predicting the timing when the user arrives at the advertisement display means on the imaginary path, and displaying the advertisement information matching the user's profile information and the output time of the advertisement information to the advertisement display means on the expected path And advertisement output control means.

  In addition, the advertising method according to another aspect of the present invention includes the profile acquired from the user information collecting unit that communicates with a terminal possessed by a user within a predetermined distance and acquires the profile information of the user included in the terminal. Information, user identification information, acquisition time and user information collection means identification information are collected, and the user is collected based on the user identification information, acquisition time and user information collection means identification information collected from the user information collection means at a plurality of locations. Predicting the expected course and traveling speed of the user, predicting the timing when the user reaches the advertisement display means for displaying and outputting the advertisement information in the expected course, and the advertisement information and the advertisement information matching the user's profile information Is output to the advertisement display means in the expected course.

  The present invention can provide optimal advertisement information obtained from a user's profile to an unspecified number of arbitrarily moving users at the timing when the user reaches the vicinity of an advertisement display device on the street. it can.

It is a block diagram which shows the structure of the advertising system of the 1st Embodiment of this invention. It is a flowchart which shows operation | movement of the advertising system of 1st Embodiment. It is a block diagram which shows the advertisement system structure of 2nd Embodiment. It is a block diagram which shows the structure of the user information collection apparatus of 2nd Embodiment. It is a block diagram which shows the structure of the advertisement output control apparatus of 2nd Embodiment. It is a block diagram which shows the structure of the advertisement display apparatus of 2nd Embodiment. It is a figure which shows the example of the user data managed by the user information management part of the advertisement output control apparatus of 2nd Embodiment. It is a figure which shows the example of the registration data managed by the display information management part of the advertisement output control apparatus of 2nd Embodiment. It is a flowchart which shows operation | movement of the user information collection apparatus of 2nd Embodiment. It is a flowchart which shows operation | movement of the information collection part of the advertisement output control apparatus of 2nd Embodiment. It is a flowchart which shows operation | movement of the path | route prediction part of the advertisement output control apparatus of 2nd Embodiment. It is a flowchart which shows operation | movement of the advertisement information selection instruction | indication part of the advertisement output control apparatus of 2nd Embodiment. It is a flowchart which shows operation | movement of the memory | storage control part of the advertisement display apparatus of 2nd Embodiment. It is a flowchart which shows operation | movement of the display control part of the advertisement display apparatus of 2nd Embodiment. It is a block diagram which shows the advertisement system structure of 3rd Embodiment. It is a block diagram which shows the structure of the user communication part of the user information collection apparatus of 3rd Embodiment. It is a flowchart which shows operation | movement of the user information collection apparatus of 3rd Embodiment. It is a figure which shows the example of the user data managed by the user information management part of the advertisement output control apparatus of 3rd Embodiment. It is a block diagram which shows the advertisement system structure of 4th Embodiment. It is a block diagram which shows the structure of the advertisement display apparatus of 4th Embodiment.

Next, an embodiment of the present invention will be described in detail with reference to the drawings. FIG. 1 is a block diagram showing a configuration of an advertising system according to a first embodiment of the present invention.

  The advertisement system 1 includes an advertisement output control means 10, a user information collection means 21,... 2m (m is an arbitrary integer) and an advertisement display means 31,... 3n (n is an arbitrary integer). Yes. That is, the advertisement output control means 10 is connected to the plurality of user information collection means 21,... 2m and the plurality of advertisement display means 31,.

  The advertisement display means, for example, the advertisement display means 31 displays and outputs advertisement information.

  The user information collecting means, for example, the user information collecting means 21 communicates with the terminal 30 possessed by the user within a predetermined distance and acquires the user's profile information included in the terminal. Then, the acquired profile information is communicated and output together with the user identification information, the acquisition time, and the user information collection means identification information.

  The advertisement output control means 10 is connected to a plurality of advertisement display means 31,... 3n and a plurality of user information collection means 21,. Collecting acquisition time and user information collecting means identification information. Then, the advertisement output control means 10 estimates the expected course and speed of the user based on the user identification information, the acquisition time and the user information collection means identification information collected from the user information collection means at a plurality of places. Further, the advertisement output control means 10 predicts the timing when the user reaches the advertisement display means in the expected course, and sets the advertisement information that matches the user's profile information and the output time of the advertisement information to the expected course. A display instruction is given to a certain advertisement display means.

  Thus, in the advertisement system 1 of the first embodiment, the user information collection means and advertisement display means are installed at a plurality of locations. For example, it is installed in the streets of several places in a station yard or in a certain downtown area. Each user information collection unit has a function of communicating with a terminal 30 possessed by a user within a predetermined distance and acquiring profile information of the user. This profile information is information set by the user who possesses the terminal as publicly available, and includes, for example, gender, age, hobby, preference, possession amount, residence, and the like. As described above, a plurality of user information collection means according to the present embodiment are installed at arbitrary locations such as station premises, plazas, streets, and sidewalks. The user information collecting means is present in a predetermined communication area of the user information collecting means regardless of the person in the vicinity where the user information collecting means is installed, the passing person, or the running person. Information can be collected by communicating with the terminal.

  Then, the user information collection means outputs the acquired user profile information to the advertisement output control means 10 together with information for identifying the user, the time at which the information was obtained, and information for identifying the user information collection means from which the information was obtained. To do. In the following description, the identification information is referred to as ID (Identification).

  The advertisement output control means 10 collects the user profile information, the user ID, the information acquisition time, and the user information collection means ID that has acquired the information from a plurality of user information collection means. The collected information is managed separately for each user.

  For example, when a moving user passes in the vicinity of a plurality of user information collection means on the route, information about the user is collected from each user information collection means at the corresponding location. Therefore, the location and time when the user has passed are identified based on the user ID, the acquisition time, and the user information collection means ID. Then, based on the user information collection means ID, the installation location can be identified in association with the map information.

  Therefore, the advertisement output control means 10 can estimate the expected course of the user based on the information collected from the user information collecting means at a plurality of places. In addition, the user's traveling speed can be estimated. The advertisement output control means 10 estimates the expected course and the traveling speed of the moving user in this way. The advertisement output control means 10 can also identify the installation location of the advertisement display means in association with the map information, and therefore predicts the timing when the user reaches the advertisement display means on the route. Then, the advertisement output control means 10 instructs the advertisement display means to display advertisement information that matches the user's profile information and the output time.

  In response to the instruction to display the advertisement information and its output time, the advertisement display means displays the advertisement information in accordance with the instruction. The advertisement information displayed here is not limited to moving images, but includes advertisement information based on single information of still images and audio.

  FIG. 2 is a flowchart showing the operation of the advertising system according to the first embodiment.

  It operates as follows.

  The acquired profile information, user ID, acquisition time, and user information collection means ID are obtained from the user information collection means for obtaining the profile information of the user included in the terminal by communicating with a terminal possessed by a user within a predetermined distance. Collect (S101).

  Based on the user ID, acquisition time, and user information collection means ID collected from the user information collection means at a plurality of locations, the expected course and travel speed of the user are estimated (S102).

  The timing at which the user reaches the advertisement display means for displaying and outputting the advertisement information in the expected course is predicted (S103).

  The advertisement information matching the user's profile information and the output time of the advertisement information are instructed to be displayed on the advertisement display means in the expected course (S104).

  As described above, the advertising system according to the first embodiment is optimal for a user who is moving, at the timing when the user arrives in the vicinity of the advertisement information display unit on the street. Advertisement information can be provided. Therefore, it is possible to exert a higher advertising effect with a strong appeal to the user.

  Next, a second embodiment will be described.

  FIG. 3 is a block diagram illustrating a configuration of the advertisement system according to the second embodiment.

  The advertisement system 2 of the second embodiment includes an advertisement output control device 100, a plurality of user information collection devices 210,... 2mn (mn is an arbitrary integer) and a plurality of advertisement display devices 310,. Of an integer).

  A large number of user information collection devices 210... 2 mn and advertisement display devices 310,... 3 nm are installed on station walls, plazas, wall surfaces of buildings along sidewalks in downtown areas, and the like.

  The user information collection device, for example, the user information collection device 210 communicates with the terminal 30 possessed by the user who is within a predetermined distance near the user information collection device 210 and acquires the profile information of the user. This profile information is information set by the user who possesses the terminal as publicly available, and includes, for example, gender, age, hobby, preference, possession amount, residence, and the like. That is, each user information collection device constitutes a predetermined communication area capable of communicating with the terminal 30 possessed by the user. Each user information collection device transmits the user profile information acquired from the terminal 30 to the advertisement output control device 100 via the communication line together with the user ID, the acquisition time, and the user information collection device ID.

  The advertisement output control apparatus 100 is connected to a large number of user information collection apparatuses 210,... 2mn and advertisement display apparatuses 310,. And the profile information and user ID regarding the user who exists in the vicinity of each user information collection apparatus are received sequentially with each user information collection apparatus ID and acquisition time, and the information regarding the user who exists in a street is collected. An arbitrarily moving user will pass in the vicinity of a plurality of user information collection devices during the movement. The advertisement output control apparatus 100 estimates the expected course and speed of the user based on the acquisition time and user information collection apparatus ID of the user information collected from a plurality of user information collection apparatuses for such a user. . Further, the advertisement output control device 100 predicts the timing at which the user reaches the installation location of the advertisement output device in the expected course, and displays the advertisement information and output time matching the user's profile information as the advertisement display device. Send to.

  The advertisement display devices 310,... 3 nm are devices that display and output advertisement information based on display instruction information received from the advertisement output control device 100. Note that the advertisement information displayed and output by the advertisement display device 310,... 3 nm is not limited to a moving image, but includes advertisement information based on single information of a still image or audio.

  The advertisement system 2 according to the second embodiment will be described in detail with reference to FIGS. 4 to 8 are block diagrams showing the configuration, and FIGS. 9 to 14 are flowcharts showing the operation.

  First, the configuration of each device will be described.

  FIG. 4 is a block diagram illustrating a configuration of the user information collection apparatus 200 according to the second embodiment. The user information collection device 200 represents the configuration of a plurality of user information collection devices 210,...

  The user information collection device 200 includes a control unit 201, a user communication unit 202, a higher-level device communication unit 203, and a storage unit 204.

  As described above, the user information collection device 200 communicates with the terminal 30 owned by the user who is within a predetermined distance in the vicinity of the device and acquires the user's profile information. Then, the user information collection device 200 transmits the user profile information acquired from the terminal 30 to the advertisement output control device 100 via the communication line together with the user ID, the acquisition time, and the user information collection device ID.

  Therefore, the user communication unit 202 constructs a wireless communication area that covers a predetermined range, and has a function of communicating with the terminal 30 that has entered the wireless communication area. The predetermined range may be, for example, a circular short-range wireless communication area having a radius of 10 m to 20 m with the user information collection device 200 as the center.

  Further, the terminal 30 may be a portable electronic device that is normally possessed by an individual represented by a mobile phone, and may be any device that has a function of communicating with the advertisement system and a function of providing information. As a communication function with the advertisement system, for example, a function of starting communication by returning a response signal to a response request signal periodically transmitted by the user communication unit 202 is assumed. And as an information provision function, it should just have the function to receive the profile information acquisition request signal from the user communication part 202, and to return the profile information regarding the owner of the said terminal registered beforehand.

  The user communication unit 202 acquires a user ID from the terminal 30 when communication with the terminal 30 is started. The user ID is information that can identify a user uniquely. For example, an operation mode is assumed in which users who want to display advertisement information that matches their profile information are recruited as members and the advertisement is displayed by the advertisement system. In such a case, the registration ID given when the user separately registered to receive the advertisement display provided by the advertising system may be used as the user ID. In addition, a terminal device ID uniquely assigned to a terminal may be used as a user ID regardless of the operation mode.

  The storage unit 204 is a storage unit that temporarily stores profile information including the user ID acquired by the user communication unit 202. When the information is stored in the storage unit 204, the time when the information is acquired and the identification ID of the user information collection device 200 are added to the user ID and profile information.

  The higher-level device communication unit 203 is a communication unit that transmits the user ID, profile information, acquisition time, and user information collection device ID accumulated in the storage unit 204 to the advertisement output control device 100. Transmission to the advertisement output control apparatus 100 is performed periodically. For example, the information accumulated in the storage unit 204 is transmitted at 10 second intervals. This transmission interval may be arbitrarily set according to the installation location and time zone of the user information collection device in relation to the amount of data accumulated in the storage unit 204. Further, the higher-level device communication unit 203 may be in any communication form, wireless communication or wired communication.

  The control unit 201 comprehensively controls the user communication unit 202, the higher-level device communication unit 203, and the storage unit 204 in order to organically realize the above-described function as the user information collection device.

  FIG. 5 is a block diagram illustrating a configuration of the advertisement output control apparatus 100 according to the second embodiment.

  The advertisement output control device 100 is roughly divided into a configuration including a communication unit 130, a storage unit 110, and a control unit 120.

  The communication unit 130 is connected to a plurality of user information collection devices and a plurality of advertisement display devices, and communicates with each higher-level device communication unit. The communication form may be wireless communication or wired communication. A user ID, profile information, acquisition time, and user information collection device ID are received from the user information collection device, and display instruction information to be described later is transmitted to the advertisement display device.

  The storage unit 110 includes a user information management unit 111, a device installation location storage unit 112, a display information management unit 113, and an advertisement information storage unit 114 as various storage units necessary for realizing advertisement display by the advertisement system. .

  The user information management unit 111 manages the user ID, profile information, acquisition time, and user information collection device ID collected from the user information collection device for each user in association with the user. Details will be described later with reference to FIG.

  The device installation location storage unit 112 stores the installation locations of the user information collection device and the advertisement display device in association with the respective identification information and map information. It is used to estimate the direction and route of the user and to calculate the speed of travel.

  The display information management unit 113 is a management table in which a target user ID is registered in association with a display time in correspondence with an advertisement display device that is a target of advertisement display by the advertisement system. Details will be described later with reference to FIG.

  The advertisement information storage unit 114 stores optimum advertisement information corresponding to each profile information of the user.

  The control unit 120 executes various control operations necessary for realizing advertisement display by the advertisement system in conjunction with the communication unit 130 and the storage unit 110. The control unit 120 includes an information collection unit 121, a route prediction unit 122, and an advertisement information selection instruction unit 123.

  The information collection unit 121 controls registration and update in the user information management unit 111 so that the user ID, profile information, acquisition time, and user information collection device ID received from the user information collection device can be managed in units of users.

  The route prediction unit 122 estimates the user's traveling direction and route based on the information for each user that is sequentially registered and updated in the user information management unit 111, and confirms the presence or absence of an advertisement display device existing on the route. . When an advertisement display device exists on the user's route, the timing at which the user reaches the place is predicted and necessary information is registered in the display information management unit 113. As will be described later, when the user arrives earlier than the next timing managed by the display information management unit 113, a user ID and an advertisement display device ID are added to the advertisement information selection instruction unit 123. Notify directly. In addition, when the user's progress speed is faster than a predetermined value, the user can be excluded from the target of the advertisement display process by the advertisement system.

  The advertisement information selection instruction unit 123 refers to the display information management unit 113 periodically, and executes processing by extracting an advertisement display device ID to be notified and a user ID registered corresponding thereto. Further, when a notification is received from the route prediction unit 122, processing is executed based on the notified user ID and advertisement display device ID. The advertisement information selection instruction unit 123 extracts advertisement information that matches the profile information of the user from the advertisement information storage unit 114 based on the user ID corresponding to the advertisement display device to be notified identified by the advertisement display device ID. . Then, the extracted advertisement information and the display instruction information including the display time are transmitted to the advertisement display device to be notified identified by the advertisement display device ID. When the display information management unit 113 is referred to, the display time is a time corresponding to the next timing in the display information management unit 113. The next timing will be described later. When the notification is received from the route prediction unit 122, the notified time is used as the display time.

  FIG. 6 is a block diagram illustrating a configuration of the advertisement display device 300 according to the second embodiment. The advertisement display device 300 represents the configuration of a plurality of advertisement display devices 310,...

  The advertisement display device 300 includes a host device communication unit 302, a storage control unit 303, an advertisement information storage unit 304, a display control unit 305, and an advertisement display unit 301.

  The advertisement display unit 301 displays advertisement information. For example, there is a large display device installed on the wall surface of a building that displays moving images and still images. The advertisement information displayed here is not limited to moving images, but includes advertisement information based on single information of still images and audio. Therefore, the advertisement display unit 301 may be a street speaker.

  The host device communication unit 302 is connected to the advertisement output control device 100 and receives display instruction information. The communication form with the advertisement output control apparatus 100 may be either wireless communication or wired communication. The display instruction information includes advertisement information that matches the profile information of the user who is approaching the advertisement display device 300, and the output time of the advertisement information obtained from the user's arrival prediction. In addition, the display instruction information includes advertisement information displayed on the advertisement display device 300 at normal times.

  The storage control unit 303 performs control to accumulate display instruction information received from the advertisement output control device 100 via the higher-level device communication unit 302 in the advertisement information storage unit 304. The display instruction information includes advertisement information that is normally displayed on the advertisement display device 300, advertisement information that matches the profile information of the user approaching the advertisement display device 300, and an output time thereof. The former is referred to as normal advertisement information, and the latter is referred to as interrupt advertisement information. The storage control unit 303 performs control to classify normal advertisement information and interrupt advertisement information and store them in the advertisement information storage unit 304. The normal advertisement information is, for example, a set of advertisements displayed in a preprogrammed order. That is, the normal advertisement information is surveyed in advance by the operator of the advertisement system, and is appropriately distributed from the advertisement output control apparatus 100 to each advertisement display apparatus as an advertisement set effective for the installation location and display time of the advertisement display apparatus. It is advertising information.

  The advertisement information storage unit 304 stores and accumulates advertisement information according to the output timing. Further, the normal advertisement information and the interrupt advertisement information are stored in different storage areas.

  The display control unit 305 takes out the advertisement information to be displayed and output on the advertisement display unit 301 from the advertisement information storage unit 304 according to the output timing, and instructs the advertisement display unit 301 to perform display output. As will be described later, when interrupt advertisement information is accumulated in the advertisement information storage unit 304, the display control unit 305 gives priority to display and output the interrupt advertisement information in synchronization with the output time. Then, the interrupt advertisement information once displayed is deleted from the advertisement information storage unit 304.

  FIG. 7 is a diagram illustrating an example of user data managed by the user information management unit 111 of the advertisement output control apparatus 100.

  The user information management unit 111 manages the user ID, profile information, acquisition time, and user information collection device ID collected from the user information collection device 200 in units of users.

  FIG. 7 shows a part of data of the user information management unit 111 at a certain time. In this data, information about three users is accumulated. Each user is identified by a user ID, and profile information about the user is registered correspondingly.

  The user information collection device ID, which is identification information of the user information collection device from which each user has collected profile information, and the acquisition time are sequentially registered. That is, for example, it is registered that the user Aaa was in the vicinity of three user information collection devices. They were at 10:25:31 in the vicinity of the user information collection device specified by Rabb001, at 10:28:15 in the vicinity of Rabc003, and at 10:32:03 in the vicinity of Rabe002. It is registered. Similarly, it is registered that the user Bag is in the vicinity of two user information collection devices, and the user Bck is registered in the vicinity of one user information collection device.

  In addition, user information collection device IDs such as Rabb001, Rabc003, and Rabe002 are stored in the device installation location storage unit 112 in association with map information.

  In addition, the US mark given to the user information collection device Rxcf003 of the user Bag represents a search execution completion flag to be described later. This search completion flag means that the advertisement display device has been searched, but the target advertisement display device has not been found at that time.

  FIG. 8 is a diagram illustrating an example of registration data managed by the display information management unit 113 of the advertisement output control apparatus 100.

  Data registration in the display information management unit 113 is performed by the route prediction unit 122, and an advertisement information selection instruction unit 123 refers to the display information management unit 113 to generate advertisement information and notify a corresponding advertisement display device.

  The display information management unit 113 has a data registration area corresponding to all advertisement display devices that are targets of advertisement display in the advertisement system. The advertisement display device can be identified by the ID in order from the top of the left column. In the upper column, time information for displaying the advertisement information is standardized as “next timing”, “display after 5 minutes”,... “Display after 20 minutes”.

  When the route prediction unit 122 predicts a time at which a certain user reaches an advertisement display device in the process, the route prediction unit 122 corresponds to the user registration ID corresponding to the corresponding advertisement display device ID and the standardized predicted arrival time. Register.

  With “next timing”, for example, a user ID for which advertisement information is to be output after 5 minutes from the reference time is registered. The reference time is the time when the advertisement information selection instruction unit 123 performs the processing operation. “Display after 5 minutes” is a registered user ID for which advertisement information is to be output after another 5 minutes from “next timing”. Therefore, the display output is 10 minutes after the reference time. “Display after 10 minutes”... “Display after 20 minutes” also means the time from “next timing”.

  In the above example, the advertisement information selection instruction unit 123 performs a processing operation at a cycle of 5 minutes. Then, at the time of the processing operation, processing is performed for the advertisement display device in which the user ID is registered in the “next timing” column. That is, the advertisement information selection instruction unit 123 instructs the advertisement display device whose user ID is registered in the “next timing” column to display and output the advertisement information at a time after 5 minutes.

  Each time the advertisement information selection instruction unit 123 executes the processing operation, the advertisement information selection instruction unit 123 notifies the route prediction unit 122 of the execution timing. Therefore, the route prediction unit 122 knows the operation cycle of the advertisement information selection instruction unit 123, and registers the user ID in the standardized time column based on the latest processing operation time.

  The time from the latest processing operation time performed by the advertisement information selection instruction unit 123 to the next processing operation is 5 minutes, and the output time notified at that time is the output time after 5 minutes. Therefore, the route prediction unit 122 registers a user ID whose calculated arrival prediction time is 10 minutes or more to less than 15 minutes from the operation processing time most recently performed by the advertisement information selection instruction unit 123 in the “next timing” column. To do. In the “Display after 5 minutes” column, a user ID whose predicted arrival time is 15 minutes to less than 20 minutes from the operation processing time most recently performed by the advertisement information selection instruction unit 123 is registered. The user ID is also registered in the column “Display after 10 minutes”...

  The route prediction unit 122 performs the data registration process according to the elapsed time from the processing operation time most recently performed by the advertisement information selection instruction unit 123. For example, if the predicted arrival time calculated when 3 minutes have elapsed from the processing operation time most recently performed by the advertisement information selection instruction unit 123 is 14 minutes after the current time, this time is the processing operation performed most recently Based on the time, it will be 17 minutes later (3 minutes + 14 minutes). Therefore, the user data is registered in the “Display after 5 minutes” field.

  In addition, the route prediction unit 122, when the calculated arrival prediction time is less than 10 minutes from the operation processing time most recently performed by the advertisement information selection instruction unit 123, the data registration in the display information management unit 113 is performed. Instead, an instruction is directly given to the advertisement information selection instruction unit 123. Upon receiving this instruction, the advertisement information selection instruction unit 123 immediately performs processing according to the instructed user ID, advertisement display device, and output time regardless of the operation cycle. The processing operation time of the advertisement information selection instruction unit 123 based on this direct instruction is not used as the processing operation time as the reference.

  The table information of the display information management unit 113 is updated by a separately prepared table update process when the advertisement information selection instruction unit 123 finishes the process for all data registered in the “next timing” field. That is, the registered data in the “Display after 5 minutes” column moves to the “Next timing” column, and the data in the “Display after 10 minutes”... “Display after 20 minutes” column also moves to the previous column.

  The route prediction unit 122 can perform table registration of the display information management unit 113 at any time until the advertisement information selection instruction unit 123 executes processing of data in the target column. That is, the registration in the “next timing” field can be registered if the target data appears until the advertisement information selection instruction unit 123 performs the process for the field. Data registration in other fields can also be registered each time target data appears in that field until the data moves to the “next timing” field due to the update and is processed by the advertisement information selection instruction unit 123. .

  Next, operations of the user information collection device 200, the advertisement output control device 100, and the advertisement display device 300 configured as described above will be described with reference to the flowcharts of FIGS.

  FIG. 9 is a flowchart showing the operation of the user information collection apparatus 200 of the second embodiment.

  The user information collection device 200 constructs a wireless communication area that covers a predetermined range, and communicates with the terminal 30 that has entered the wireless communication area.

  The user information collection device 200 periodically transmits a response request signal to a circular short-range wireless communication area having a radius of 10 m to 20 m with the user information collection device 200 as a center (S201).

  When a user registered in the advertisement display service by the advertisement system enters the wireless communication area, the terminal 30 possessed by the user responds in response to a response request signal issued by the user information collection device 200. A signal is returned (S202, YES). Usually, the user ID is notified to the user information collecting apparatus 200 by this response signal.

  Thereby, communication is started between the user information collection device 200 and the terminal 30.

  The user information collection device 200 transmits an information acquisition request signal for requesting acquisition of information about the user to the terminal 30 (S203).

  When profile information that the user may disclose is registered in advance in the terminal 30, the profile information is transmitted from the terminal 30 to the user information collecting apparatus 200. If such information is not registered in the terminal 30, communication with the terminal 30 is terminated and communication with another terminal is attempted (S204, NO).

  When the profile information can be acquired from the terminal 30 (S204, YES), the user information collection device 200 uses the acquired user ID and profile information as an information set obtained by adding the user information collection device ID and the acquisition time to the advertisement output control device. 100 (S205). Each time this information set is acquired, it may be transmitted to the advertisement output control apparatus 100, or several information sets may be accumulated in the storage unit and transmitted together.

  Note that a user who stays in the vicinity of the user information collection device for a certain period of time is also assumed. Although not shown, the user information collection device 200 does not transmit an information acquisition request signal to such a user except when the first response signal is received. When the response signal from the terminal 30 is not received even after a predetermined time has elapsed, the acquisition information is transmitted to the advertisement output control apparatus 100 with the time when the response signal was last received as the information acquisition time. Moreover, you may comprise so that such a user can collect the time which stayed around the said user information collection apparatus.

  As described above, information about users around the user information collection device 200 is acquired and collected by the advertisement output control device 100.

  FIG. 10 is a flowchart illustrating the operation of the information collection unit 121 of the advertisement output control apparatus 100 according to the second embodiment.

  The information collection unit 121 receives each user's information set from the plurality of user information collection devices 200 connected to the advertisement output control device 100 (S301).

  The collected information set is managed by the user information management unit 111 for each user. Therefore, the information collection unit 121 identifies the user ID of the received information set (S302).

  The information collection unit 121 determines whether the identified user ID is already registered in the user information management unit 111 or is new (S303).

  When the user ID is not registered in the user information management unit 111 (No in S303), the information collection unit 121 newly registers information about the user in the user information management unit 111. That is, the user ID, the corresponding profile information, the user information collection device 200 that has reached first, and its arrival time are registered (S305).

  On the other hand, when the user ID is already registered in the user information management unit 111 (S303, yes), the information collection unit 121 adds one entry to the corresponding user ID of the user information management unit 111 (S304). . That is, as can be seen by referring to FIG. 7, the set of the user information collection device ID and the acquisition time is added to the already registered user ID row.

  The fact that the user ID is already registered in the user information management unit 111 means that the user has passed in the vicinity of another user information collection device 200 in the past. Since this time it is in the vicinity of another user information collection device 200, this means that the information obtained from the new user information collection device 200 has been registered. Therefore, by paying attention to a certain user and tracing the registration information of the user information management unit 111 from the left to the right, it is possible to know the user information collection device 200 on the route that the user has passed and its passing time.

  In this way, the information collection unit 121 performs processing for registering information about the user in the user information management unit 111 in units of users.

  In addition to the above-described operation, the information collection unit 121 periodically monitors the update status of the user information management unit 111 and performs an operation of deleting a user entry that has not been updated for a certain period of time from the user information management unit 111. Do. This is because there is a high possibility that the user has gone on a route where the user information collection device is not installed or moved by a car such as a bus or taxi.

  FIG. 11 is a flowchart illustrating the operation of the route prediction unit 122 of the advertisement output control apparatus 100 according to the second embodiment.

  The route prediction unit 122 estimates information related to the progress of each user with reference to the user information management unit 111 and the device installation location storage unit 112. Then, the estimation result is registered in the display information management unit 113. The process of the route prediction unit 122 is periodically started and executed.

  First, the route prediction unit 122 focuses on a user who has passed through a plurality of places in order to estimate the traveling direction. The route prediction unit 122 refers to the user information management unit 111, and extracts a user ID having multiple entries (S401).

  The route prediction unit 122 sequentially estimates the traveling direction and the traveling route for each individual user from the extracted user ID.

  The route prediction unit 122 first estimates the traveling direction of the user by referring to the device installation location storage unit 112 from a plurality of user information collection device IDs through which the target user has passed in the past (S402). The device installation location storage unit 112 stores all user information collection devices 200 and advertisement display devices 300 related to the system in association with map information together with their ID information.

  Similarly, the route prediction unit 122 estimates the user's route with reference to the device installation location storage unit 112, and determines whether or not the advertisement display device 300 is installed on the nearest route (S403).

  Note that “an advertisement display device is installed on the most recent route” means that there is no road branch or the like on the way to the place where the advertisement display device 300 is installed, and it is inevitably at that location if walking normally. Means the situation reached. That is, it is determined whether or not there is an advertisement display device 300 that will surely arrive on the route determined from the installation location of the advertisement display device 300 that has passed last and the estimated traveling direction. Therefore, even if there is an advertisement display device 300 on the route, if there is a road branch or the like on the way and there is no advertisement display device 300 on the branch route, “the advertisement display device is installed on the latest route. "I don't say." Further, if another advertisement display device 300 can be reached inevitably even when the branch road is reached, it is “an advertisement display device is installed on the latest route”. In this case, the processing described later is performed for both advertisement display devices.

  When the advertisement display device is installed on the route closest to the traveling direction (Yes in S403), the route prediction unit 122 predicts the time when the target user reaches the advertisement display device.

  Therefore, the route prediction unit 122 calculates the user's traveling speed (S404). This can be calculated from the distance between a plurality of user information collection devices that have passed in the past and the arrival time at each location based on the user information collection device ID and the acquisition time.

  The route prediction unit 122 that has calculated the user's traveling speed next predicts the time when the user reaches the latest advertisement display device (S405). This can be calculated from the distance to the most recent advertisement display device and the user's calculated traveling speed. As described above, when there are a plurality of target advertisement display devices, arrival times for each may be calculated.

  The route prediction unit 122 that identifies the target advertisement display device and predicts the time at which the user reaches the place registers the information in the corresponding column of the display information management unit (S406). That is, as described with reference to FIG. 8, the user ID is registered in the normalized output time column that is the target of the target advertisement display device ID.

  Further, in step S403, when the advertisement display device is not installed on the latest route in the traveling direction (No in S403), the route prediction unit 122 determines whether there is an advertisement display device on the further route in the traveling direction. It is determined whether or not (S407). This is because if the advertisement display device is not installed in the place where the user walks (S407, none), further tracing is useless, and the user's entry is deleted (S408).

  On the other hand, when the advertisement display device is installed on the further path in the traveling direction (S407, yes), the above processing is triggered by the fact that the user has passed near another user information collection device 200. Is executed again, and the advertisement display device may be specified at that time. However, a search execution completion flag indicating that the advertisement display device could not be specified in this process is set in the user information management unit 111. Therefore, in the next cycle of processing, the route prediction unit 122 sets the processing target in step S401 for a user ID that does not contain a new entry after the user information collection device ID assigned the search execution flag. I do not.

  The route predicting unit 122 performs the above process on all user IDs extracted in step S401.

  Note that variations of the process may be provided according to the user's progress speed calculated in step S404 and the time when the user predicted in step S405 arrives at the installation location of the advertisement display device.

  For example, when the progress speed of the user calculated in step S404 exceeds a preset progress speed, the user may be excluded from the processing target. For example, a user who is passing a bicycle or a motorcycle or a user who is running may be considered. This is because such a user is unlikely to see the advertisement display, and it is meaningless to display an advertisement that matches the user's profile.

  In addition, as described with reference to FIG. 8, when it is predicted that the time at which the user reaches the advertisement display device is early, the route prediction unit 122 performs an advertisement information selection instruction instead of the process of step S <b> 406. The processing may be instructed directly to the unit 123.

  The route prediction unit 122 identifies the target user and the advertisement display device as described above.

  FIG. 12 is a flowchart illustrating the operation of the advertisement information selection instruction unit 123 of the advertisement output control apparatus 100 according to the second embodiment.

  The advertisement information selection instruction unit 123 displays the advertisement information that matches the user's profile information specified by the route prediction unit 122 on the advertisement display device specified by the route prediction unit 122 at the predicted arrival time of the user. Execute the specified process. The advertisement information selection instruction unit 123 performs processing with reference to the user information management unit 111, the display information management unit 113, and the advertisement information storage unit 114. The process of the advertisement information selection instruction unit 123 is periodically activated and executed.

  The advertisement information selection instruction unit 123 refers to the “next timing” column of the display information management unit 113 described with reference to FIG. 8 (S501), and extracts the advertisement display device in which the user ID is registered (S502). ).

  The advertisement information selection instruction unit 123 refers to the user information management unit 111 and acquires profile information corresponding to the user ID registered in the display information management unit 113 (S503).

  The advertisement information selection instruction unit 123 that has acquired the profile information refers to the advertisement information storage unit 114 and acquires advertisement information that matches the profile information (S504).

  The advertisement information selection instruction unit 123 transmits the acquired advertisement information and the time information normalized as the display output time to the corresponding advertisement display device (S505). In the description with reference to FIG. 8, the standardized time is 5 minutes. Therefore, it is instructed to display the transmitted advertisement information after 5 minutes. Of course, the time after 5 minutes may be indicated by a time display.

  The advertisement information selection instruction unit 123 executes the above process for all the advertisement display devices extracted in step S502 (S506).

  Although not shown in the figure, as described with reference to FIG. 8, when it is predicted that the user will arrive at the advertisement display device early and the route prediction unit 122 directs the processing, The processing from S503 to S505 is executed based on the instructed information.

  If a plurality of user IDs are registered in the process of step S503, the advertisement information selection instruction unit 123 aggregates and analyzes each profile information to acquire advertisement information that matches the common profile information. You may do it. Of course, a plurality of advertisement information that matches the profile information of each user may be used.

  Next, the operation of the advertisement display device 300 will be described with reference to FIGS. 13 and 14.

  FIG. 13 is a flowchart illustrating the operation of the storage control unit 303 of the advertisement display device 300 according to the second embodiment.

  The advertisement display device 300 receives the display instruction information from the advertisement output control device 100, and displays and outputs the advertisement based on the advertisement information and the display output time included in the display instruction information.

  As described in the configuration of the advertisement display device 300 described above, there are two types of advertisement information: normal advertisement information and interrupt advertisement information. The normal advertisement information is a set of advertisements to be displayed in a preprogrammed order. This normal advertisement information is advertisement information distributed from the advertisement output control device 100 to each advertisement display device 300 as an effective advertisement set at the installation location or display time zone of the advertisement display device 300. Even normal advertisement information is updated as appropriate. The interrupt advertisement information is advertisement information that matches the profile information of the user approaching the advertisement display device 300, and the display output time is designated.

  Therefore, the advertisement display device 300 displays and outputs the normal advertisement information until the advertisement output control device 100 instructs to display interrupt advertisement information.

  The storage control unit 303 of the advertisement display device 300 classifies the advertisement information received from the advertisement output control device 100 and stores it in the advertisement information storage unit 304.

  First, the storage control unit 303 receives display instruction information from the advertisement output control device 100 (S601).

  The storage control unit 303 identifies whether the advertisement information included in the received display instruction information is normal advertisement information or interrupt advertisement information (S602). This may be done by adding an identification flag when the advertisement output control apparatus 100 transmits display instruction information.

  If the advertisement information included in the received display instruction information is interrupt advertisement information (S602, interrupt display), the storage control unit 303 stores the interrupt advertisement information in the interrupt advertisement information storage unit of the advertisement information storage unit 304. (S603).

  On the other hand, if the advertisement information included in the received display instruction information is normal advertisement information (S602, normal display), the storage control unit 303 stores the normal advertisement information in the normal advertisement information storage unit of the advertisement information storage unit 304. Accumulate (S604).

  Each advertisement information is stored and accumulated in an order according to the output timing in each accumulation area.

  FIG. 14 is a flowchart illustrating the operation of the display control unit 305 of the advertisement display device 300 according to the second embodiment.

  The display control unit 305 extracts advertisement information to be displayed and output on the advertisement display unit 301 from the advertisement information storage unit 304 in accordance with the output timing of each advertisement, and instructs the advertisement display unit 301 to perform display output. The display control unit 305 periodically performs processing operations.

  When the processing operation is started, the display control unit 305 searches the contents of the advertisement information storage unit 304 to check whether interrupt advertisement information is accumulated (S701). When interrupt advertisement information is not accumulated (S701, none), the display control unit 305 executes processing related to normal advertisement (S705). That is, the advertisement set accumulated as the normal advertisement is displayed and output on the advertisement display unit 301 in the display order of each advertisement.

  On the other hand, when interrupt advertisement information is accumulated in the advertisement information storage unit 304 (S701, Yes), the display control unit 305 confirms the display time when the interrupt advertisement information is designated. Then, it is confirmed whether or not the display designated time has been reached (S702). When the display designated time has not been reached (S702, NO), the display control unit 305 executes processing related to the normal advertisement (S705).

  When the display designated time has been reached (S702, YES), the display control unit 305 displays and outputs an interrupt advertisement corresponding to the display designated time on the advertisement display unit 301 (S703). Then, the display control unit 305 deletes the interrupt advertisement information once displayed and output from the advertisement information storage unit 304.

  As described above, the interrupt advertisement information is sent at an interval of 5 minutes even when it is received at the highest frequency. Therefore, the interrupt advertisement to be displayed and output may be repeatedly displayed and output as appropriate for an arbitrary time within 5 minutes.

  As described above, the advertising system of the second embodiment collects profile information of a user who is arbitrarily moving in the city by a plurality of user information collecting means installed on the street, and the user's travel route Is estimated. Then, it is possible to identify an advertisement display device that is in the course of the user's travel and provide optimal advertisement information obtained from the user's profile in synchronization with the timing at which the user reaches the vicinity. Therefore, it is possible to exert a higher advertising effect with a strong appeal to the user.

  Next, a third embodiment will be described.

  FIG. 15 is a block diagram illustrating a configuration of an advertisement system according to the third embodiment.

  The advertisement system 3 of the third embodiment includes an advertisement output control device 150, a plurality of user information collection devices 410, 420,... 4mn (mn is an arbitrary integer), and a plurality of advertisement display devices 310,. Is an arbitrary integer).

  The difference between the advertisement system 3 of the third embodiment and the advertisement system 2 of the second embodiment is that the predetermined communication areas of the plurality of user information collection devices 410, 420,. The predetermined communication area is configured to cover a large area. Further, the terminal 35 owned by the user periodically transmits a signal, and the user information collecting device, for example, the user information collecting device 410 that has received the signal transmits the collected information to the advertisement output control device 150. Then, the user information collection device 410 adds the field strength information (reception level) of the signal received from the terminal 35 and transmits the collection information to the advertisement output control device 150. The collected information is the same as that of the advertising system 2 of the second embodiment, and includes user profile information, user ID, acquisition time, and user information collection device ID acquired from the terminal 35.

  The advertisement output control device 150 is the same as the advertisement output control device 100 of the second embodiment in that it sequentially collects information on users on the street from each user information collection device, but as will be described later, There is a difference in the contents of user data and the way of management.

  The advertisement output control device 150 also estimates the user's expected course and speed, predicts when the user reaches the advertisement output device, and notifies the advertisement information that matches the profile information and the output time. This is the same as the advertisement output control apparatus 100 of the embodiment. However, as will be described later, the advertisement output control device 150 uses the managed user data in order to realize it.

  The advertisement display device 310,... 3 nm is the same as the advertisement display device of the second embodiment. For example, the advertisement display device 310 displays and outputs advertisement information based on the display instruction information received from the advertisement output control device 100. Similarly to the second embodiment, the advertisement information displayed and output by the advertisement display device 310 is not limited to a moving image, and includes advertisement information based on still image or audio single information.

  The advertisement system 3 according to the third embodiment will be described in detail with reference to FIGS.

  FIG. 16 is a block diagram illustrating a configuration of the user communication unit 402 of the user information collection apparatus 400 according to the third embodiment. The user information collection device 400 is a name representative of a plurality of user information collection devices 410, 420,... 4mn. Since the configuration is the same as the configuration of the user information collection device 200 shown in FIG. 4, the illustration of the user information collection device 400 is omitted, and only the configuration of the user communication unit 402 is illustrated and described. In addition, what is necessary is just to read the reference numerals of each component of the user information collection device 200 in FIG. That is, the user communication unit 202 of the user information collection device 200 becomes the user communication unit 402 in the user information collection device 400.

  As described above, in the third embodiment, the terminal 35 periodically transmits a signal, and the user information collecting device 400 that has received the signal transmits the collected information to the advertisement output control device 150. In other words, it is assumed that the terminal 35 is in a power-on state and, for example, wishes to receive the advertisement display service provided by the advertisement system and activates the corresponding application.

  In this case, the terminal 35 periodically transmits the corresponding radio wave as a search signal in a broadcast format (for example, every 10 seconds). Therefore, the user information collection device 400 installed in the vicinity of the place where the user is present can know the approach of the user by receiving the radio wave of the search signal, and communicate with the terminal 35 to transmit the user information. Can be obtained.

  The user communication unit 402 of such a user information collection device 400 includes a reception electric field detection unit 4021, a reception unit 4022, a transmission unit 4023, and a signal processing unit 4024.

  The reception electric field detection unit 4021 detects the reception level of the radio wave received from the terminal 35. The reception level is indicated, for example, as an RSSI (Received Signal Strength Indicator) value or an RSCP (Received Signal Code Power desired wave received power) value. The detected reception level is sent to the control unit 401 of the user information collecting apparatus 400 via the signal processing unit 4024.

  The receiving unit 4012 down-converts the radio wave received from the terminal 35 to an intermediate frequency, detects it, and sends the received signal to the signal processing unit 4014.

  The transmission unit 4013 up-converts the transmission signal output from the signal processing unit 4014 and outputs a transmission radio wave.

  The signal processing unit 4014 detects the baseband signal by performing processing such as analog / digital conversion of the received signal and sends it to the control unit 401. In addition, a response signal necessary for communication with the terminal 35, an information acquisition request signal, and the like are output as a transmission signal.

  Next, the operation of the user information collection device 400 will be described.

  FIG. 17 is a flowchart illustrating the operation of the user information collection apparatus 400 according to the third embodiment.

  When the terminal 35 approaches, the search signal transmitted from the terminal 35 is received (S801). Since the search signal is transmitted including the user ID, the user information collection device 400 can identify the user (S802).

  If the signal from the same terminal that is transmitted every 10 seconds is processed many times, the load on the user information collecting device 400 increases, so in this example, a certain time (for example, 30 seconds) is received from the same terminal. Signal reception is not processed. This is done by registering the first processed user ID in a receiving user table (not shown) and comparing the user ID identified in the processing of step S802 with the registered contents of the receiving user table to determine whether or not it is repeatedly received from the same terminal. judge. The user ID registered in the reception user table is given a re-reception flag, which will be described later, after a predetermined time has elapsed.

  The user information collecting apparatus 400 that has identified the user ID refers to the reception user table and identifies the reception form from the terminal 35 (S803).

  If there is no registration entry for the user ID in the receiving user table and the reception is a new reception, the device ID of the user information collection device 400 and the acquisition time are added to the acquired profile information, user ID, and reception level information to output an advertisement The data is transmitted to the control device 150 (S804). Then, the user ID is registered in the receiving user table (S805), and the process is terminated.

  If there is a registration entry for the user ID in the reception user table and no re-reception flag is attached, the reception information (search signal including the user ID) is discarded because signal reception from the same user is not processed (S806). .

  As described above, the re-reception flag is attached to the user ID registered in the reception user table after a predetermined time has elapsed. This is a case where treatment is performed when there is still a target user around the user information collection device 400. That is, since the profile information has already been acquired and transmitted to the advertisement output control apparatus 150, only information related to the user's behavior is transmitted to the advertisement output control apparatus 150.

  Therefore, when there is a registration entry for the user ID in the reception user table and the re-reception flag is added, the user information collection device 400 sends the user ID, reception level information, device ID, and acquisition time to the advertisement output control device 150. Transmit (S807). In this case, profile information is not transmitted. For this reason, the user information collecting apparatus 400 need only perform the process of receiving the search signal from the terminal 35, and therefore does not need to perform the signal process for acquiring the profile information.

  The user ID registered in the receiving user table is deleted when the search signal is not received from the same terminal for a predetermined period. This is because it means that the user has moved away from the periphery of the user information collection device 400.

  In the above description, the user information collection device 400 detects the reception level of the radio wave transmitted from the terminal 35 and transmits it to the advertisement output control device 150. However, as a modification, a form in which the terminal 35 receives and detects the reception level of the radio wave transmitted from the user information collection device 400 and reports it to the user information collection device 400 may be added. When this modification is used, the reception level of the information acquisition request signal transmitted from the user information collecting apparatus 400 to the terminal 35 is used. Then, the user information collection device 400 includes, in the information transmitted to the advertisement output control device 150, the reception level of the radio wave transmitted from the terminal 35 detected by the user information collection device 400, and the user information collection device detected by the terminal 35. The reception level of the radio wave transmitted from 400 is included.

  In the above description, the user information collection device 400 receives the search signal transmitted from the terminal 35 and then transmits the information acquisition request signal to the terminal 35 as necessary to acquire the profile information. However, as another modification, the terminal 35 may collectively transmit in a broadcast format as a notification signal including the user ID and profile information. When this modification is used, the user information collection device 400 does not need to transmit an information acquisition request signal to the terminal 35, and therefore may be configured as the user communication unit 402 that does not include the transmission unit 4023.

  Next, the operation in the advertisement output control device 150 of the third embodiment will be described.

  Since the configuration of the advertisement output control device 150 according to the third embodiment is the same as the configuration of the advertisement output control device 100 illustrated in FIG. 5, the advertisement output control device 150 is not illustrated. The configuration of the advertisement output control device 150 may be replaced with the reference numerals of the components of the advertisement output control device 100 in FIG. For example, 160 may be read as the storage means, 170 as the control means, and 180 as the communication unit. The same applies to each part constituting each means.

  FIG. 18 is a diagram illustrating an example of user data managed by the user information management unit 161 (not shown) of the advertisement output control apparatus 150 according to the third embodiment.

    The user information management unit 161 manages the user ID, profile information, acquisition time, reception level information, and user information collection device ID collected from the user information collection device 400 in units of users.

  FIG. 18 shows a part of the data of the user information management unit 161 at a certain point in time. In this data, information about three users is accumulated. Each user is identified by a user ID, and profile information about the user is registered correspondingly.

  The user information collection device ID, which is identification information of the user information collection device 400, and the reception level information detected in each user information collection device 400 are sequentially obtained based on the acquisition time when each user collected profile information. It is registered.

  For example, it is registered that the user Aaa was in the vicinity of three user information collection devices 400 at 10:25:30. They are user information collection devices Rab01, Rac03 and Rae02. The reception levels of radio waves from the terminals detected by the user information collection devices 400 are -36, -52, and -32, respectively. Here, the unit of the numerical value of the reception level is dBm, but a numerical value defined as the RSSI value may be used.

  In addition, it is registered that information on the same user Aaa was reported from the four user information collection devices 400 at 10:26:00 after 30 seconds. They are user information collection devices Rab01, Rac03, Rae02 and Rae05. And the reception level of the radio wave from the terminal detected by each user information collection device 400 is -46, -64, -28, and -31, respectively.

  Similarly for other users Bag and Bck, the user information collection device ID and the reception level information detected by each user information collection device 400 on the basis of the acquisition time when each user collected profile information. Is registered.

  Each user information collection device ID is stored in association with map information in a device installation location storage unit 162 (not shown). Since the strength of the reception level of the radio waves from the terminals detected by each user information collection device 400 is proportional to the distance between the user information collection device 400 and the user, the reception level information detected by the user information collection devices 400 at a plurality of locations is used. The user position can be easily identified.

  Note that the acquisition time information shown here is based on the acquisition time in the user information collection device 400 that was first reported. Reports from other user information collection devices 400 within 20 seconds from the reference acquisition time are registered in the same column as the reference acquisition time as substantially the same acquisition time. The time width for determining the substantially same acquisition time can be arbitrarily set according to the information transmission cycle of the terminal 35 and the execution interval of the information acquisition control in the user information collection device 400. That is, this setting may be arbitrarily determined as long as it can be performed without reducing the processing load on the advertisement output control device 150 and without reducing the accuracy of information to be processed.

  The subsequent processing performed by the advertisement output control device 150 is the same as the processing performed by the advertisement output control device 100 of the second embodiment.

  That is, the route prediction unit 172 (not shown) estimates information related to the progress of each user with reference to the user information management unit 161 and the device installation location storage unit 162. Then, the estimation result is registered in the display information management unit 163 (not shown).

  In the case of the third embodiment, the route prediction unit 172 identifies the position of the user at each time entry with respect to the user having a plurality of time entries with reference to the device installation location storage unit 162. And the advancing direction and advancing path | route of the said user are estimated from the change state of the position in a some time entry.

  The process performed by the route prediction unit 172 to predict the time when the target user reaches the advertisement display device 300 on the latest route in the traveling direction and register the user ID in the display information management unit 163 is the second embodiment. Is the same.

  Also, the advertisement information matching the user profile information specified by the route prediction unit 172, which is performed by the advertisement information selection instruction unit 173 (not shown), is displayed on the specified advertisement display device 300 at the predicted arrival time of the user. The process of instructing such is the same as in the second embodiment.

  Furthermore, the processing in the advertisement display device 300 is the same as that in the second embodiment.

  As described above, the advertising system 3 according to the third embodiment is configured with the predetermined communication area of the user information collecting device 400 as a plane, and grasps the movement of the user who arbitrarily moves in the city. Yes. That is, the strength of the reception level of the radio wave from the terminal 35 detected by each user information collection device 400 is proportional to the distance between the installation location of each user information collection device 400 and the terminal 35. It becomes possible to grasp more accurately.

  Therefore, a plurality of user information collecting means 400 installed on the street can collect profile information of a user who is arbitrarily moving in the city, and can more accurately estimate the travel route of the user. Then, it is possible to easily identify the advertisement display device 300 that is in the course of the user's travel and provide optimal advertisement information obtained from the user's profile in synchronization with the timing when the user reaches the vicinity. . Therefore, it is possible to exert a higher advertising effect with a strong appeal to the user.

  In the third embodiment, it has been described that the reception level of the radio wave transmitted from the terminal 35 is detected by the user information collection device 400. However, as described above as a modification, the terminal 35 detects the reception level of the radio wave transmitted by the user information collection device 400 and reports it to the user information collection device 400. The user information collection device 400 The reception level information may be included in the collected information. Then, the advertisement output control device 150 may use, for example, an average level of both reception level information as the reception level. By doing so, it is possible to reduce measurement errors due to radio wave level fluctuations influenced by the position of the building and the like, and it is possible to increase the accuracy of specifying the user position.

  Next, an advertising system according to a fourth embodiment will be described.

  FIG. 19 is a block diagram illustrating a configuration of an advertisement system according to the fourth embodiment. The advertisement system 4 of the fourth embodiment uses an apparatus in which an advertisement display device and a user information collection device are integrated.

  The advertisement system 4 of the fourth embodiment includes an advertisement output control device 100 and a plurality of advertisement display devices 510, 520,... 5mn (mn is an arbitrary integer). The advertisement display device 500 has a device configuration in which a user information collection function is included in the advertisement display device described in the second embodiment. The advertisement display device 500 is a name representative of a plurality of advertisement display devices 510, 520,.

  FIG. 20 is a block diagram illustrating a configuration of an advertisement display device 500 according to the fourth embodiment.

  The advertisement display device 500 includes an advertisement display unit 501, a storage control unit 507, an advertisement information storage unit 509, and a display control unit 506 as advertisement display functions. In addition, the advertisement display device 400 includes a user communication unit 502, a communication control unit 504, and a user information storage unit 508 as a user information collection function. A host device communication unit 503 that communicates with the advertisement output control device 100 as a common function is included.

  As described above, the configuration of the advertisement display device 500 according to the fourth embodiment is a configuration in which the configurations of the user information collection unit 200 and the advertisement display device 300 according to the second embodiment shown in FIGS. 4 and 6 are integrated. It has become.

  Therefore, each component of the advertisement display device 500 of the fourth embodiment corresponds to the configuration of the second embodiment as follows. The advertisement display unit 501 corresponds to the advertisement display unit 301, the storage control unit 507 corresponds to the storage control unit 303, the advertisement information storage unit 509 corresponds to the advertisement information storage unit 304, and the display control unit 506 corresponds to the display control unit 305. . The user communication unit 502 corresponds to the user communication unit 202, the communication control unit 504 corresponds to the control unit 201, and the user information storage unit 508 corresponds to the storage unit 204. The host device communication unit 503 corresponds to both the host device communication unit 203 and the host device communication unit 302. Since the function of each part is the same as the function of each corresponding part in the second embodiment, the description is omitted.

  As described above, the advertising system 4 of the fourth embodiment has the same configuration as the advertising system 2 of the second embodiment except that the configuration of the advertisement display device 500 is different, and performs the same operation.

  Although not shown, the advertisement system 4 according to the fourth embodiment may have a system configuration in which the user information collection device 400 in the advertisement system 3 according to the third embodiment is replaced with an advertisement display device 500. Of course, the user communication unit 502 in this case has the same configuration as the user communication unit 402 shown in FIG. The advertisement output control apparatus performs the same configuration and the same operation as the advertisement output control apparatus 150 described in the third embodiment. Thereby, the advertising system 4 of the fourth embodiment has the same configuration as the advertising system 3 of the third embodiment except that the configuration of the advertisement display device 500 is different, and performs the same operation.

  As described above, the fourth embodiment is an embodiment applicable to both the second embodiment and the third embodiment. And since the advertisement display device has a device configuration that includes a user information collection function, rather than a user who is arbitrarily moving around the city, the movement of users who are gathered for the purpose of advertising information Can be targeted. Furthermore, since the advertisement display apparatus itself has a user information collection function in the fourth embodiment, it is verified whether or not the target user has reached the target advertisement display apparatus and the arrival time. Such a configuration can also be adopted. In addition, it is possible to identify the time that the target user stays in the vicinity of the target advertisement display device and dynamically change the time during which the advertisement is displayed and output.

  As described above, the fourth embodiment collects profile information of users gathered around a plurality of advertisement display devices installed on the street, and estimates a user's travel route according to the movement status of the user. can do. Then, it is possible to identify an advertisement display device that is in the course of the user's travel and provide optimal advertisement information obtained from the user's profile in synchronization with the timing at which the user reaches the vicinity. Therefore, it is possible to exert a higher advertising effect with a strong appeal to the user.

  Although several embodiments have been described above, these embodiments may be used in appropriate combination depending on the environmental situation in which the advertisement system is installed.

1, 2, 3, 4 Advertisement system 10 Advertisement output control means 21, 2m User information collection means 31, 3n Advertisement display means 30, 35 Terminal 100, 150 Advertisement output control apparatus 200, 210, 2mn User information collection apparatus 400, 410 , 420, 4 mn User information collection device 300, 310, 3 nm Advertisement display device 500, 510, 520, 5 mn Advertisement display device 110 Storage means 111 User information management unit 112 Device installation location storage unit 113 Display information management unit 114 Advertisement information storage unit DESCRIPTION OF SYMBOLS 120 Control means 121 Information collection part 122 Path | route prediction part 123 Advertisement information selection instruction | indication part 130 Communication part 201,401 Control part 202,402,502 User communication part 203 Host apparatus communication part 204 Storage part 301,501 Advertisement display part 302,503 Host device communication unit 303, 507 Storage control unit 304, 509 Advertisement information storage unit 305, 506 Display control unit 504 Communication control unit 508 User information storage unit 4021 Reception electric field detection unit 4022 Reception unit 4023 Transmission unit 4024 Signal processing unit

Claims (9)

Advertisement display means for displaying and outputting advertisement information;
Communicates with a terminal held by a user within a predetermined distance, acquires the profile information of the user included in the terminal, and communicates and outputs the acquired profile information together with user identification information, acquisition time, and user information collection means identification information User information collection means;
Collecting the profile information, user identification information, acquisition time, and user information collection means identification information connected to a plurality of the advertisement display means and the plurality of user information collection means, and each user information collection means communicating, Based on the user identification information collected from the user information collecting means, the acquisition time and the user information collecting means identification information, the expected course and the traveling speed of the user are estimated, and the user is displayed on the advertisement display means on the expected course. An advertisement output control means for predicting the timing of arrival of the advertisement information and instructing the advertisement display means on the expected path to display the advertisement information that matches the user's profile information and the output time of the advertisement information. Ad system. The advertisement output control means includes:
User information management means for storing the profile information, user identification information, acquisition time and user information collection means identification information received from the user information collection means in association with the user;
Device installation location storage means for storing each of the advertisement display means and the user information collection means in association with map information in advance;
Display information management means for storing the user identification information of the user reaching the installation location of the advertisement display means in correspondence with the advertisement display means in the order of arrival timing;
The advertisement system according to claim 1, further comprising advertisement information storage means for storing optimal advertisement information corresponding to the profile information of the user. The advertisement output control means includes:
Information collecting means for registering the profile information, user identification information, acquisition time and user information collecting means identification information received from the user information collecting means in the user information management means in units of users;
Based on the user identification information, the acquisition time and the user information collection means identification information collected from the user information collection means at a plurality of locations, stored in the user information management means, with reference to the device installation location storage means, A route predicting unit that estimates a user's expected course and traveling speed, predicts the timing at which the user reaches the advertisement display unit on the predicted course, and registers the information in the display information management unit;
The advertisement display means corresponding to the user with the earliest arrival timing is extracted with reference to the display information management means, and the user information management is performed based on the user identification information registered corresponding to the advertisement display means. Advertising information that extracts the profile information of the user from the means, extracts optimal advertising information corresponding to the extracted profile information with reference to the advertising information storage means, and notifies the advertising display means together with the output display information The advertisement system according to claim 2, further comprising selection display means. The advertisement according to claim 3, wherein the route prediction unit excludes a user whose calculated traveling speed exceeds a predetermined traveling speed from being registered in the display information management unit. system. The user information collecting means notifies the advertisement output control means including reception level information of a signal transmitted by the terminal detected in communication with the terminal, and the advertisement output control means includes the user information at a plurality of locations. Based on the user identification information collected from the collection means, the acquisition time, the user information collection means identification information, and the reception level information, the expected course and the traveling speed of the user are estimated, and the advertisement display means on the expected course is displayed on the advertisement display means. The advertisement system according to claim 1, wherein the arrival timing of the user is predicted. The user information collecting means notifies the advertisement output control means including reception level information of a signal transmitted by the terminal detected in communication with the terminal,
The user information management means of the advertisement output control means associates the profile information, user identification information, acquisition time, user information collection means identification information, and reception level information received from the user information collection means with the user. Accumulate,
The information collection unit of the advertisement output control unit includes the user identification information, the acquisition time, the user information collection unit identification information, and the reception level information collected from a plurality of the user information collection units. The user information collecting means and the reception level information collectively registered with the user information management means in association with the user,
The route prediction means of the advertisement output control means specifies the position of the user based on the reception level information collected from a plurality of the user information collection means at approximately the same acquisition time, and the different acquisition times estimating a predicted course and progression rate of the user based on the position of the specified the user every time, claim 3, wherein said advertisement display unit in the predicted course the user, characterized in that predicting the timing of reaching The advertising system according to any one of claims 4 to 4. The advertisement system according to any one of claims 1 to 6, wherein the user information collection unit is included in the advertisement display unit. Acquired profile information, user identification information, acquisition time, and user information collection means from user information collection means for communicating with a terminal possessed by a user within a predetermined distance and obtaining the profile information of the user included in the terminal Collect identification information,
Estimating the expected course and speed of the user based on the user identification information collected from the user information collection means at a plurality of locations, the acquisition time and the user information collection means identification information,
Predicting the timing at which the user reaches the advertisement display means for displaying and outputting the advertisement information in the expected course;
An advertisement method characterized by instructing display of advertisement information matching the user's profile information and an output time of the advertisement information to the advertisement display means in the expected course. From the user information collection means, collect including the reception level information of the signal transmitted by the terminal detected in communication with the terminal,
The estimated course and traveling speed of the user are estimated based on the user identification information collected from the user information collection means at a plurality of locations, acquisition time, user information collection means identification information, and the reception level information. Item 9. The advertising method according to Item 8.

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