CN105117927A - Frame advertisement automatic propagation method and propagation system thereof - Google Patents
Frame advertisement automatic propagation method and propagation system thereof Download PDFInfo
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- CN105117927A CN105117927A CN201510414351.1A CN201510414351A CN105117927A CN 105117927 A CN105117927 A CN 105117927A CN 201510414351 A CN201510414351 A CN 201510414351A CN 105117927 A CN105117927 A CN 105117927A
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Abstract
The present invention discloses a frame advertisement automatic propagation method and a propagation system thereof. The frame advertisement automatic propagation method comprises the steps of obtaining a digital signal sent by an advertisement sending terminal, and recording the reception time of obtaining the digital signal; according to the digital signal, extracting an identity identification number of the advertisement sending terminal; determining whether an advertisement identity identification number is valid, if yes, analyzing whether a user stays by the side of a frame advertisement for a long time; if yes, storing an identity identification number and the reception time of the received digital signal and saving at a reception terminal; according to a request of the user of checking the advertisement, extracting all identity identification numbers within a time quantum that the user requires to check; according to the extracted identity identification numbers, downloading and displaying the advertisement content corresponding to the identity identification numbers.
Description
Technical field
The present invention relates to advertizing technical field, be specifically related to framework advertisement automatic spread method and broadcasting system thereof.
Background technology
Frame-type advertisement in current elevator, corridor is ubiquitous, and from current broadcast radiated mechanism, the advertisement in elevator is to the advertisement of the influence power of user much larger than other places, and exquisite advertisement more can attract people to read over; But weak point, people, once after going out elevator, forget soon.
In order to evade that situation occurred above, two microcodes are got on advertisement page by most of advertiser, if user is interested, generally take out mobile phone, scan two microcodes with a APP, then jump to ad content website, or merchant web site, or the micro-letter public number of businessman.
Although this mode can arrive the object making user remember advertisement, efficiency is very low, and such as: when in elevator, personnel are many, interested user is difficult to scan Quick Response Code; Even if swept two microcodes, remain advertisement network address, the interested number of ads retained along with user increases, and user management is got up very pretty troublesome or passed into silence.
Summary of the invention
For above-mentioned deficiency of the prior art, the invention provides a kind of framework advertisement automatic spread method and broadcasting system thereof, it can framework advertising message in automatic acquisition elevator, when user stops for a long time in elevator, store to facilitate that user is follow-up to be checked to the framework advertisement in elevator.
In order to reach foregoing invention object, An embodiment provides a kind of framework advertisement automatic spread method, it is characterized in that, comprise the following steps:
Obtain the digital signal that ad-delivery end sends, and record obtains the time of reception of described digital signal;
According to described digital signal, extract the identity recognition number of described ad-delivery end;
Judge that whether advertisement identity recognition number is legal:
If legal, whether analyze user in the other long-time stop of framework advertisement:
If stop for a long time, store identity recognition number and the time of reception of the digital signal received;
Check the request of advertisement according to user, extract all identity recognition number that user asks to check in the time period;
According to the identity recognition number extracted, download and show the ad content corresponding to identity recognition number.
An alternative embodiment of the invention provides a kind of framework advertisement automatic spread system, and it comprises:
Ad-delivery end, is arranged in framework advertisement, outwards sends the digital signal corresponding with this advertisement for timing;
Advertisement end, for obtaining the digital signal that ad-delivery end sends; According to described digital signal, extract the identity recognition number of described ad-delivery end; And record obtains the time of reception of described digital signal;
Judge that whether described identity recognition number is legal: if legal, whether analyze user in the other long-time stop of framework advertisement: if stop for a long time, store identity recognition number and the time of reception of the digital signal received;
Check the request of advertisement according to user, extract all identity recognition number that user asks to check in the time period therein; According to the identity recognition number extracted, download ad content corresponding to respective identity identifier beyond the clouds in server, and ad content is shown;
Cloud server, for the advertising message of the framework advertisement of the identity recognition number and each ad-delivery end position that store ad-delivery end, and according to the state of advertiser's demand adjustment identity recognition number.
Beneficial effect of the present invention is: this framework advertisement automatic spread method and broadcasting system can the numerical informations that send of automatic acquisition ad-delivery end, and store legal advertisement identity recognition number the residence time according to user, only have when user is by advertisement end browse advertisements information, just automatic downloads ad content is to receiving end; Certain time interested ad content can be searched over rapidly by this automatic spread method user.
Accompanying drawing explanation
Fig. 1 is the process flow diagram of a framework advertisement automatic spread method embodiment.
Fig. 2 is the theory diagram of framework advertisement automatic spread system.
Embodiment
Below the specific embodiment of the present invention is described; so that those skilled in the art understand the present invention; but should be clear; the invention is not restricted to the scope of embodiment; to those skilled in the art; as long as various change to limit and in the spirit and scope of the present invention determined, these changes are apparent, and all innovation and creation utilizing the present invention to conceive are all at the row of protection in appended claim.
The process flow diagram of a framework advertisement automatic spread method embodiment 100 is shown with reference to figure 1, Fig. 1; The method 100 comprises step 101 to step 107.
In a step 101, obtain the digital signal that ad-delivery end sends, and record obtains the time of reception of digital signal.
In one embodiment of the invention, ad-delivery end is wherein be arranged on the iBeacon in framework advertisement.Framework advertisement can be arranged on the places such as corridor, elevator, street, and the preferred framework advertisement of this programme is arranged in elevator.Wherein, digital signal is 37 byte datas (iBeacon field) that each heartbeat of iBeacon sends, and this is also the standard of bluetooth 4.0 agreement.
Stress why lower ad-delivery end will select iBeacon and advertiser is the concrete condition how arranging advertising message before carrying out digital signal acquiring herein.
This programme selects iBeacon to mainly contain following reason:
What iBeacon adopted is low-yield Bluetooth transmission mechanism, and what it sent is low-yield wireless wave, and the electric flux of needs is very low.A ripe iBeacon adopts a button cell can reach 20 months for its continued power, and meanwhile, iBeacon is one-way transmission information, and the data volume transmitted is minimum.
Current iBeacon unit price is on the market at about 100 yuan, and volume is little and easy to assembly; The input of low cost makes advertiser can be easy to be received in an installation iBeacon in each framework advertisement.
Advertiser arranges advertising message concrete grammar: advertiser logs in cloud server, and the content of advertisement and the address of website are uploaded to cloud server, and this advertising message and No. ID of being arranged on the iBeacon shown in the framework advertisement of above-mentioned advertisement is bound.After iBeacon and advertisement binding success, advertiser can also input cloud server the physical location (i.e. gps data) putting framework advertisement place and preserve.
But the physical location at framework advertisement place is herein mainly used in helping the more convenient search advertisements of user can not require very accurate.
In a step 102, according to digital signal, extract the identity recognition number of ad-delivery end.Identity recognition number is herein one No. ID in fact, and its specific practice extracted is:
Advertisement end is by after the iBeacon field that receives, and then UUID, Major and the Minor extracted in iBeacon field form a number, and this number just represents the ID of iBeacon, or is the identity sign number of iBeacon.
In step 103, judge that whether advertisement identity recognition number is legal.At present, may there be various iBeacon in market, but the iBeacon of same manufacturer production adopts is the different iBeacon that same UUID, Major and Minor are used for distinguishing same manufacturer production; The advertisement end mentioned in this method is the iBeacon adopting the manufacturer production of authorizing entirely, when this sample automatic spread method judges that whether legal identity indicate number, by judge UUID that each identity received indicates number to compare with the UUID of mandate determine whether legal.
At step 104, if by after judging that identity indicates number, think that identity recognition number is legal, then analyze this user whether in the other long-time stop of framework advertisement.
In one embodiment of the invention, the concrete analysis step that whether analysis user stops for a long time on framework advertisement side is:
When the user of carrying advertisement receiving end arrives framework advertisement other (the judging with the power of the digital signal received) that be provided with iBeacon, advertisement end constantly can get the digital signal that ad-delivery end sends, and it is often receiving once just automatic accumulation once; Advertisement end ceaselessly can judge the cumulative frequency that same digital signal obtains continuously simultaneously.
When the cumulative frequency of the digital signal of same identity recognition number is more than or equal to the threshold values of number of times setting in advance, (threshold values of number of times setting in advance can be arranged voluntarily, but no matter in advance what kind of set-up mode number of times setting threshold values adopts, all identical when the time required for the digital signal that accumulation obtains the setting of number of times in advance threshold values), receiving end then judges the difference in the digital signal obtained continuously first between time of reception and last time of reception, if difference is greater than time setting threshold values in advance, show that user stopped for a long time on framework advertisement side.
In step 105, if the user of carrying advertisement receiving end stopped for a long time on framework advertisement side, identity recognition number and the time of reception of the digital signal received was stored.
If the identity recognition number of same advertisement sends to advertisement end (such as user takes same elevator several times) in different time sections, advertisement end can upgrade the data of its inside at any time, reduces the storage space of advertisement end inside while ensureing the accuracy of data.
In step 106, check the request of advertisement according to user, extract all identity recognition number that user asks to check in the time period; What extract is the identity recognition number being in active state that user asks to check in the time period herein.
The state that it should be noted that herein is that advertisement that advertiser is arranged is between promotional period or the information of advertisement undercarriage, and wherein advertisement is between promotional period that we are referred to as active state, and advertisement undercarriage is also disabled state.
The information of advertisement end inside is at any time all in renewal, be in particular, when advertisement end is in networking state, advertisement end will upgrade to Cloud Server request, Cloud Server has judged whether up-to-date information, if exist, nearest lastest imformation is sent to advertisement end, and the state residing for all identity recognition number of storage inside upgrades by advertisement end.
Show that its corresponding promotion message does not exist owing to being in sluggish identity recognition number, browse these information and be not both worth concerning user, lose time again; Just can be filtered before user's browse advertisements by the inquiry of identity recognition number active state, many time can be saved to user like this.
In step 107, according to the identity recognition number extracted, download and show the ad content corresponding to identity recognition number.
Such as, user in elevator sees that the advertisement of being interested when noon had lunch to certain day downstairs, so user can log in advertisement end, the advertisement about nearest 12 noon is browsed in request, so advertisement end can adopt the mode of step 106 and step 107 to filter the identity recognition number of repetition, and shows the advertisement of interior about 12 during this period of time and the physical address at this advertisement place according to time sequencing.
But need to illustrate: when user browses to interested advertisement especially, can click advertisement, the link that advertisement end can be bound by advertiser directly enters gray network address and carries out carefully checking or buying of commodity herein.
Framework advertisement automatic spread system is shown with reference to figure 2, Fig. 2; As shown in Figure 2, this system comprises ad-delivery end, advertisement end and cloud server.
Wherein, ad-delivery end is iBeacon, and it is arranged in framework advertisement, outwards sends the digital signal corresponding with this advertisement for timing.
Advertisement end can be mobile terminal, its digital signal sent for obtaining ad-delivery end, according to described digital signal, extracts the identity recognition number of described ad-delivery end; And record obtains the time of reception of described digital signal;
Judge that whether described identity recognition number is legal: if legal, whether analyze user in the other long-time stop of framework advertisement: if stop for a long time, store identity recognition number and the time of reception of the digital signal received;
Check the request of advertisement according to user, extract all identity recognition number that user asks to check in the time period therein; According to the identity recognition number extracted, download ad content corresponding to respective identity identifier beyond the clouds in server, and ad content is shown.
Cloud server, for the advertising message of the framework advertisement of the identity recognition number and each ad-delivery end position that store ad-delivery end, and according to the state of advertiser's demand adjustment identity recognition number.
Just carry an identity recognition number when ad-delivery end is produced, before use, first user/advertiser will log in cloud server to system, is uploaded to cloud server after the framework advertising message in identity recognition number and corresponding place is bound.
Effectively advertising message can be sent in popular hand by the automatic spread method of the framework advertisement of this programme and broadcasting system advertiser, after guaranteeing can to go home to the interested user of advertisement, continue browse advertisements information.Secondly, according to large market demand, advertiser can analyze advertising efficiency, improves ad quality, and final arrival accurately pushes.
The businessman of advertiser's representative also can directly guide user to arrive their production marketing platform by native system, promotes and accelerates the operation speed and process, fully demonstrating benefit and the value of advertisement.
Concerning final user, bring infinite convenience undoubtedly, again do not omit any valuable advertisement or commodity.
Claims (7)
1. framework advertisement automatic spread method, is characterized in that, comprise the following steps:
Obtain the digital signal that ad-delivery end sends, and record obtains the time of reception of described digital signal;
According to described digital signal, extract the identity recognition number of described ad-delivery end;
Judge that whether advertisement identity recognition number is legal:
If legal, whether analyze user in the other long-time stop of framework advertisement:
If stop for a long time, store identity recognition number and the time of reception of the digital signal received;
Check the request of advertisement according to user, extract all identity recognition number that user asks to check in the time period;
According to the identity recognition number extracted, download and show the ad content corresponding to identity recognition number.
2. framework advertisement automatic spread method according to claim 1, is characterized in that, described extraction user request checks that all identity recognition number in the time period comprise further:
Extract user's request and check in the time period identity recognition number being in active state.
3. framework advertisement automatic spread method according to claim 1 and 2, is characterized in that, whether described analysis user comprises further in the other long-time stop of framework advertisement:
Judge the cumulative frequency that the digital signal of same identity recognition number obtains continuously:
If be more than or equal to the threshold values of number of times setting in advance, judge the difference first between time of reception and last time of reception in the digital signal obtained continuously;
If described difference is greater than time setting threshold values in advance, then user is in the other long-time stop of framework advertisement.
4. framework advertisement automatic spread method according to claim 3, is characterized in that, when the state of networking, described advertisement end timing upgrades the state residing for all identity recognition number of its storage inside.
5. the framework advertisement automatic spread method according to claim 1,2 or 4, it is characterized in that, described ad-delivery end is be arranged on the iBeacon in framework advertisement.
6. framework advertisement automatic spread method according to claim 5, it is characterized in that, described framework advertisement is arranged in elevator.
7. the arbitrary described framework advertisement automatic spread system of claim 1-6, is characterized in that, comprising:
Ad-delivery end, is arranged in framework advertisement, outwards sends the digital signal corresponding with this advertisement for timing;
Advertisement end, for obtaining the digital signal that ad-delivery end sends; According to described digital signal, extract the identity recognition number of described ad-delivery end; And record obtains the time of reception of described digital signal;
Judge that whether described identity recognition number is legal: if legal, whether analyze user in the other long-time stop of framework advertisement: if stop for a long time, store identity recognition number and the time of reception of the digital signal received;
Check the request of advertisement according to user, extract all identity recognition number that user asks to check in the time period therein; According to the identity recognition number extracted, download ad content corresponding to respective identity identifier beyond the clouds in server, and ad content is shown;
Cloud server, for the advertising message of the framework advertisement of the identity recognition number and each ad-delivery end position that store ad-delivery end, and according to the state of advertiser's demand adjustment identity recognition number.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201510414351.1A CN105117927A (en) | 2015-07-15 | 2015-07-15 | Frame advertisement automatic propagation method and propagation system thereof |
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| CN201510414351.1A CN105117927A (en) | 2015-07-15 | 2015-07-15 | Frame advertisement automatic propagation method and propagation system thereof |
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Effective date of abandoning: 20190423 |