JP5342478B2 - Promotion method and scheduled viewing reservation of scheduled broadcast program between pay digital TV broadcasting station and viewer - Google Patents

Description

In the present invention, a pay digital television broadcasting station uses a data communication line to provide the contents of a program scheduled to be broadcast to a viewer who is a member in advance , thereby improving the audience rating and the convenience of the viewer. carried out via the data communication line between the program of popularity Toka audience of attributes and digital pay-television broadcasting station that performs the introduction or the like of the broadcast scheduled program, which was selected based on the viewer with respect to the viewer along with the attempt The present invention relates to a program to be broadcasted and a viewing reservation method .

Each broadcast station attempts to improve the audience rating by giving notice of its own broadcast program during the broadcast program , but the program is usually finished about a month ago. If the promotional data of the scheduled program can be viewed arbitrarily on the TV screen of the viewer who is a member in advance, not only will the program be promoted, it will be easier for the viewer to plan the viewing of the program that interests them. If you can make a reservation in advance, you won't miss it.

Also, if the broadcaster is aware of the viewer's viewing trends in advance, it can effectively provide advance notice by selecting programs that are likely to attract viewers and providing them to the viewer. The effect can be enhanced, and it can also help to organize future programs.

  Currently, as a two-way service for viewers using data communication program content, the content described in Japanese Patent Application Laid-Open No. 2002-171508 is known. However, this content does not relate to information provision of broadcast programs and a reservation method based on this information.

JP 2002-171508 A

SUMMARY OF THE INVENTION The present invention is provided in view of such points, and its purpose is to improve the audience rating, the convenience of program reservation, easy to schedule the viewing of a program, and a pay digital television that does not miss a program. It is to provide a broadcast program promotion and viewing reservation method using a data communication line between a broadcasting station and this viewer.

In order to achieve the above object, in the invention described in claim 1, promotion of a broadcast scheduled program between a pay digital television broadcast station and this member registered viewer between the pay digital television broadcast station and this member registered, and In the viewing reservation method, a. The broadcast station promotes a program scheduled to be broadcast to the member via a data communication line between the pay digital television broadcasting station of the membership system and the viewer who is a member, and this promoted broadcasting schedule A method for the viewer to make a viewing reservation from a program; b. The viewer side is provided with a digital television or tuner or recording device with a B-CAS card ID and a remote control for operating these devices, c. The pay digital television broadcasting station side is provided with a promotion program sending means for displaying a promotion program on the viewer side device via the data communication line and the viewer side device B A management server having ID reading means for reading the CAS card ID, analysis means for data reserved for viewing, storage means for the program data reserved for viewing, and information sending means for sending the stored information to the device D. In addition, the management server selects a program that is likely to show interest based on the reservation status of a third party, the popularity of the reserved program, and program history information that the viewer has viewed in the past. And a means for sending information stored in the management server, and the B-CAS card ID is obtained via the data communication line when the broadcast time of the program reserved for viewing approaches. Broadcast start notifying means for a program reserved for the selected device; e. The broadcast station displays the promotion data of the program scheduled to be broadcast from the management server on the viewer side device via the data communication line, and the viewer who viewed the promotion data makes a reservation using the remote controller of the device. Information can be registered in the management server via the data communication line, and the viewer can display information stored in the management server from the device to the device, and can further make a reservation. When the broadcast time of the program is approached, the broadcast notice means displays on the viewer side device that the reserved program will be broadcast soon .

The above-described present invention has the following effects.
a. The viewer uses the television remote control to watch the promotion data of the scheduled broadcast program by simply operating the remote control button for the data communication line, and operates the remote control button only for the program that he / she wants to watch. Therefore, the convenience of program reservation is improved.
b. As a broadcasting station, since the promotion data of a broadcast-scheduled program can be delivered to the viewer, the advertising effect of the program can be enhanced.

c. The broadcast date or time information of the reserved program is sent to the viewer who has reserved in advance using the data broadcasting line from the broadcasting station before the program reserved by the viewer is started, so that the program is not missed.
d. By analyzing the reservation tendency and number of programs for each program from a large number of viewers and providing the aggregated data to the viewers, this data can be used as a reference when deciding on the program that the viewer wants to reserve. Motivation can be done.
e. In addition, the popularity of a program can be measured from the program reservation tendency, number of cases, etc., and it can be used as a reference for future program organization work.

f. In addition, the broadcast station can promote the advertisement of the program and improve the audience rating by providing the viewer with a program that the viewer is interested in from the program reservation history of the viewer. it can.
g. Since the reserved program is automatically registered in the program reservation service of the viewer's TV manufacturer, it is not necessary to perform the recording operation one by one, saving time.

Conceptual diagram of a system that implements the present invention Illustration of screen transition of reservation procedure Explanatory diagram showing the flow of program reservation Explanatory diagram showing the flow of program reservation Explanatory diagram showing the flow of program reservation

  In the present invention, a program viewing reservation can be easily executed while watching the promotion data, and the reservation is executed while operating the TV remote controller using the data communication line.

The pay digital TV broadcast station side is provided with a management server, which stores promotion data of broadcast scheduled programs that have been organized.

The management server also has a function of capturing ID information from the B-CAS card of the applicant's TV and recording it when the application for viewing reservation is made, and creating a reserved program guide to the viewer's TV. A function to send reservation data to the manufacturer's reservation service via a data communication line and the reservation status from a large number of viewers are analyzed, stored as data, and this is requested by viewers or promoted It has a function of transmitting together with data and a function of notifying the viewer via a data communication line when a reservation date or time approaches.

  Embodiments of the present invention will be described in detail with reference to FIGS.

FIG. 1 is a conceptual diagram of a viewing reservation method according to the present invention, wherein 1 is a pay digital television broadcasting station (hereinafter referred to as “broadcasting station”), 2 is a broadcasting satellite, and 3 is a digital television (hereinafter referred to as “TV”). In other words, the broadcast program transmitted from the broadcast station 1 can be viewed on the television 3 via the broadcast satellite 2. In addition, the television 3 can control reception of broadcast or data communication using the remote controller 3a.

  Reference numeral 4 denotes an Internet line, and 5 denotes a management server provided on the broadcasting station 1 side. SSL encrypted data is transmitted between the management server 5 and the television 3 via the data communication line 6. Is done.

  Reference numerals 5a to 5d denote functional servers in the management server 5. Reference numeral 5a denotes a customer management server mainly for obtaining and managing a B-CAS card ID. Reference numeral 5b denotes broadcast scheduled programs and program information for managing the promotion data. A management server, 5c is a web server, and 5d is a mail server.

  Next, transition of the main broadcast and data communication screens will be described with reference to FIG.

  The main broadcast and the data broadcast are displayed on the screen of the viewer's television 3 as a top menu screen P1. From this top menu screen P1, the NV-RAM management menu screen P2, the guidance screen P3, the terms of use, the permission screen P4, and at the time of broadcasting. To the data communication service screen P5.

  Then, when the guidance screen P3, terms of use, permission screen P4 shifts to the primary link menu screen P6, for example, the My WOWOW screen P7, the popularity ranking screen P8 of various programs, the feature program screen P9 of this month, the recommended program screen from the broadcasting station 1 It is possible to shift from the present screen P12 that recommends the broadcast-scheduled program to the present screen P13 by judging the viewer's preference based on the program content that the viewer has reserved so far, P10, the broadcast-scheduled program guide search screen P11.

  Further, when the screens P7 to P11 are selected, the screen moves to the detailed promotion screen P14 of the selected program, and the promotion data can be viewed.

  Next, program management in data communication will be described with reference to FIGS.

First, in FIG. 3, when data communication starts in S1, the management server 5 on the broadcasting station 1 side acquires program information of the main broadcast program from the program information storage unit in S2. Next, content is acquired from the data broadcast content storage unit in S3. Next, in S4, the video / audio stream and the data communication stream are multiplexed and transmitted by broadcast waves. This is the transmission side.

  Next, on the receiving apparatus (broadcast wave) side, when a broadcast channel is selected in S5, the channel broadcast wave selected in S6 is received, and the multiplexed stream is separated into individual streams. Next, the video signal and the audio signal are decoded from the video / audio stream separated in S7.

  Next, in S8, the data communication stream is decoded, the program is interpreted and executed, and in S9, data communication activation is selected with the d button or the like of the remote controller. As a result, there is a menu screen display in S10, where the explanation of the service, the usage method, etc. are guided, and the guidance for the remote control use button is displayed.

  Next, in S11 of FIG. 4, with regard to the use of personal information, it is confirmed whether or not the service is used at the same time as the service use or not. If yes, the receiver is determined in S12. In step S14, the receiver B-CAS card ID and the viewing program event information are acquired only in the case of use OK for the use of personal information, the acquired information is transmitted to the BML server in S14, and the acquired information is then converted into BML in S15. Store it on the server.

  Next, the acquired information is aggregated in S16, the aggregated result is transmitted to the television 3 in S17, program guidance is provided in each service in S18, and it is also used as marketing data in S33 for program organization. Alternatively, the content is acquired from the BML server via the network, the primary link TOP menu is displayed in S19, the menu is selected in S20, and the program guide is shifted to S18. If there is no LAN connection in S12, it is informed that it cannot be used in S21.

  Next, when the program guide starts in S18, a recommended program or a registered program is acquired and guided from the management server 5 in S22 of FIG. 5, and when a program is selected in S23, the program details are guided in S24. In (S26), viewing (recording) is reserved. In S26, the device is checked for compatibility. In S27, event information is transmitted to the receiver (TV 3) to complete the reservation. The viewer views the program in S28.

  Further, when the device cannot respond to the reservation in S26, it is informed that it cannot respond to the reservation in S29. When this is delivered in S30, an email address is registered in S31, and a notification email is delivered in S32.

Promotion of paid digital TV broadcast programs using data communication lines and program viewing reservation method .

1 Broadcasting Station 2 Broadcasting Satellite 3 Television 3a Remote Control 4 Internet Line 5 Management Server

Claims (1)

a. The broadcast station promotes a program scheduled to be broadcast to the member via a data communication line between the pay digital television broadcasting station of the membership system and the viewer who is a member, and this promoted broadcasting schedule A method for the viewer to make a viewing reservation from a program,
b. The viewer side is provided with a digital TV or tuner or recording device with a B-CAS card ID and a remote control for operating these devices.
c. The pay digital television broadcasting station side is provided with a promotion program sending means for displaying a promotion program on the viewer side device via the data communication line and the viewer side device B A management server having ID reading means for reading the CAS card ID, analysis means for data reserved for viewing, storage means for the program data reserved for viewing, and information sending means for sending the stored information to the device Is provided,
d. In addition, the management server selects a program that is likely to show interest based on the reservation status of a third party, the popularity of the reserved program, and program history information that the viewer has viewed in the past. And a means for sending information stored in the management server, and the B-CAS card ID is obtained via the data communication line when the broadcast time of the program reserved for viewing approaches. The broadcast start notice means for the program reserved for the device
e. The broadcast station displays the promotion data of the program scheduled to be broadcast from the management server on the viewer side device via the data communication line, and the viewer who viewed the promotion data makes a reservation using the remote controller of the device. Information can be registered in the management server via the data communication line, and the viewer can display information stored in the management server from the device to the device, and can further make a reservation. When the broadcast time of the program is approaching, the broadcast notice means displays on the viewer side device that the reserved program will be broadcast soon.
f. A method of promoting and reserving a program scheduled to be broadcast between a pay digital television broadcast station and this member registered between the pay digital television broadcast station and this member registered viewer.

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