JP2011188455A - Method of promotion and viewing reservation of pay broadcast program to be performed using data broadcast line - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To improve convenience by enabling the viewing reservation of a program using a digital television and a data broadcast line, to improve audience rating, and to eliminate the missing of the program by improving a promotion effect of a broadcast scheduled program. <P>SOLUTION: A broadcasting station 1 creates promotion data of the broadcast scheduled program, displays the data on a viewer's television 3, and the viewer performs program viewing reservation using a remote controller while watching the data. When there is the reservation, the reservation is registered in a management server 5 on the side of the broadcasting station 1, reservation data are transmitted to a television or recording equipment which the viewer has, or the reservation service of a manufacturer, and the reservation is completed. The missing of the program is prevented by preliminarily displaying the reservation data on a screen of the television 3 via the data broadcast line 6 when a reservation time comes near. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

The present invention aims to improve the audience rating and the convenience of the viewer by providing the viewer with the contents of the broadcast program of the local station in advance by using the data broadcasting line. In particular, the present invention relates to a paid broadcast program promotion and viewing reservation method for introducing a broadcast scheduled program selected based on the popularity of the program and the attributes of the viewer.

Each broadcast station is trying to improve the audience rating by giving notice of its own broadcast program during the broadcast, but the program is usually finished about a month ago. If program promotion data can be viewed arbitrarily on the viewer's TV screen in advance, not only will the program be promoted, but it will be easier for viewers to schedule viewing of programs that they are interested in and be reserved in advance. If you can keep it, you won't miss it.

In addition, if the broadcast station side knows the viewer's viewing tendency in advance, it can improve efficiency by selecting a program that will attract interest to the viewer and providing a notice of the scheduled program. In addition, the notice effect can be enhanced, and it can be helpful for future program organization.

Currently, as an interactive service for viewers using data broadcast program content, the content described in Japanese Patent Laid-Open No. 2002-171508 is known. However, this content does not relate to information provision of broadcast programs and a reservation method based on this information.

JP 2002-171508 A

SUMMARY OF THE INVENTION The present invention is provided in view of such points, and its purpose is to improve the audience rating, the convenience of program reservation, and the ease of planning the viewing of a program, and the digital TV broadcasting that does not miss the program And to provide a method for promoting and reserving a pay broadcast program using a data broadcast line.

In order to achieve the above object, in the invention described in claim 1,
a. A paid broadcasting program promotion and viewing reservation method using a digital TV and a data broadcasting line,
b. The viewer is provided with a digital television with a B-CAS card ID, a digital broadcast compatible tuner, or a digital broadcast compatible recording device (hereinafter simply referred to as “TV”).
c. The digital broadcasting station side is provided with a management server that reads and stores the ID of the B-CAS card of the digital television and has the promotion data, viewing data, and viewing analysis function of the broadcast scheduled program.
d. A broadcast reservation screen is displayed via the data broadcasting line from the broadcast station side in the screen where the viewer is watching the main broadcast program of the broadcast station on the television, and if this is operated with the remote control button, the broadcast schedule Program promotion data is displayed on the TV screen,
e. When the viewer decides a program to be reserved for viewing from the displayed promotion data, and operates the remote control button, the ID of the B-CAS card of the television of the viewer is stored in the broadcast station management server. At the same time, reservation data is recorded,
f. The viewer can view the reservation data recorded in the management server via the data broadcast line by operating the remote control button.
g. It is characterized by this.

Further, in the invention according to claim 2, in the viewing reservation method according to claim 1, the reserved program recorded in the management server when the viewer is watching the main broadcast or the reserved program. When the start time approaches, information notifying that the reserved program will be broadcast soon will be displayed on the viewer's television screen via the data broadcasting line.

According to the present invention, it is possible to prevent a program from being overlooked.

According to a third aspect of the present invention, in the viewing reservation method according to the first aspect, reservation data of programs performed by other viewers is recorded in the management server, and broadcasting is performed. Scheduled program reservation status is converted into data, and the popularity of the program is displayed together with the promotion data of the program reserved by the viewer, or the scheduled broadcast data is viewed by watching the reservation status data of other scheduled broadcast programs on the TV screen It is characterized by being able to know the popularity of the program and motivate viewing reservations.

According to the present invention, it is possible to refer to the degree of attention and popularity of other viewers when making a viewing reservation.

According to a fourth aspect of the present invention, in the viewing reservation method according to the first aspect, the management server selects a broadcast-scheduled program that the viewer is likely to be interested in from the viewer's viewing history. The program information is delivered to the viewer via a data broadcasting line.

According to the present invention, it is possible to know the popularity of each broadcast-scheduled program before the program reservation, so that it can be used as a reference when wondering which program to reserve.

According to a fifth aspect of the present invention, in the viewing reservation method according to the first aspect, the reservation data of the reserved program is reserved and registered on a viewer's television or a television manufacturer's program reservation service. It is characterized in that reservation registration is performed by transmitting data.

According to the present invention, the convenience of reservation is improved.

The present invention has the following effects.
a. The viewer can watch the promotion data of the scheduled broadcast program just by operating the remote control button on the data broadcasting line, and can reserve only the program that he / she wants to watch by operating the remote control button. The convenience of program reservation is improved (claim 1).
b. As a broadcasting station, since the promotion data of a broadcast-scheduled program can be delivered to the viewer, the advertising effect of the program can be enhanced (claim 1).

c. Since the broadcast date or time information of the reserved program is sent in advance to the reserved viewer using the data broadcasting line before the start of the program reserved by the viewer, the program is not missed (Claim 2).
d. By analyzing the reservation tendency and number of programs for each program from a large number of viewers and providing the aggregated data to the viewers, this data can be used as a reference when deciding on the program that the viewer wants to reserve. Motivation can be performed (claim 3).
e. In addition, the popularity of a program can be measured from the program reservation tendency, the number of cases, etc., and can be used as a reference for future program organization work (claim 3).

f. In addition, the broadcast station can promote the advertisement of the program and improve the audience rating by providing the viewer with a program that the viewer is interested in from the program reservation history of the viewer. (Claim 4).
g. The reserved program is automatically registered in the program reservation service of the viewer's TV manufacturer, so that it is not necessary to perform the recording operation one by one, thereby saving time (claim 5).

Conceptual diagram of a system that implements the present invention Illustration of screen transition of reservation procedure Explanatory diagram showing the flow of program reservation Explanatory diagram showing the flow of program reservation Explanatory diagram showing the flow of program reservation

According to the present invention, a program viewing reservation can be easily executed while watching the promotion data, and the reservation is executed while operating a remote controller using a data broadcasting line.

A management server is provided on the broadcasting station side, and the promotion data of the scheduled broadcast program is stored in this management server.

The management server also has a function of capturing ID information from the B-CAS card of the applicant's TV and recording it when the application for viewing reservation is made, and creating a reserved program guide to the viewer's TV. A function to send reservation data to the manufacturer's reservation service via a data broadcasting line and the reservation status from a large number of viewers are analyzed, stored as data, and this is requested by viewers or promoted It has a function of transmitting together with data and a function of notifying the viewer when the reservation date or time is approaching.

Embodiments of the present invention will be described in detail with reference to FIGS.

FIG. 1 is a conceptual diagram of a system that implements a viewing reservation method according to the present invention. 1 is a digital pay broadcasting station (hereinafter simply referred to as “broadcasting station”), 2 is a broadcasting satellite, and 3 is a digital television (hereinafter referred to as “TV”). The broadcast program transmitted from the broadcast station 1 can be viewed on the television 3 via the broadcast satellite 2. In addition, the television 3 can control broadcast reception or data broadcast reception using the remote controller 3a.

Reference numeral 4 is an Internet line, and 5 is a management server provided on the broadcasting station 1 side. Data encrypted by SSL is transmitted between the management server 5 and the television 3 via the data broadcasting line 6. Is done.

Reference numerals 5a to 5d denote functional servers in the management server 5. Reference numeral 5a denotes a customer management server mainly for obtaining and managing a B-CAS card ID. Reference numeral 5b denotes broadcast scheduled programs and program information for managing the promotion data. A management server, 5c is a web server, and 5d is a mail server.

Next, transition of the main broadcast and data broadcast screen will be described with reference to FIG.

The main broadcast and the data broadcast are displayed on the screen of the viewer's television 3 as a top menu screen P1. From this top menu screen P1, the NV-RAM management menu screen P2, the guidance screen P3, the terms of use, the permission screen P4, and at the time of broadcasting. To the data broadcasting service screen P5.

Then, when the guidance screen P3, terms of use, permission screen P4 shifts to the primary link menu screen P6, for example, the My WOWOW screen P7, the popularity ranking screen P8 of various programs, the feature program screen P9 of this month, the recommended program screen from the broadcasting station 1 It is possible to shift from the present screen P12 that recommends the broadcast-scheduled program to the present screen P13 by judging the viewer's preference based on the program content that the viewer has reserved so far, P10, the broadcast-scheduled program guide search screen P11.

Further, when the screens P7 to P11 are selected, the screen moves to the detailed promotion screen P14 of the selected program, and the promotion data can be viewed.

Next, program management in data broadcasting will be described with reference to FIGS.

First, in FIG. 3, when data broadcasting starts in S1, the management server 5 acquires program information of the main broadcast program from the program information storage unit in S2. Next, content is acquired from the data broadcast content storage unit in S3. Next, in S4, the video / audio stream and the data broadcast stream are multiplexed and transmitted by broadcast waves. This is the transmission side.

Next, on the receiving apparatus (broadcast wave) side, when a broadcast channel is selected in S5, the channel broadcast wave selected in S6 is received, and the multiplexed stream is separated into individual streams. Next, the video signal and the audio signal are decoded from the video / audio stream separated in S7.

Next, in S8, the data broadcast stream is decoded, the program is interpreted and executed, and in S9, data broadcast activation is selected with the d button or the like of the remote controller. As a result, there is a menu screen display in S10, where the explanation of the service, the usage method, etc. are guided, and the guidance for the remote control use button is displayed.

Next, in S11 of FIG. 4, with regard to the use of personal information, it is confirmed whether or not the service is used at the same time as the service use or not. If yes, the receiver is determined in S12, and if there is a LAN connection, S13 is used. In step S14, the receiver B-CAS card ID and the viewing program event information are acquired only in the case of use OK for the use of personal information, the acquired information is transmitted to the BML server in S14, and the acquired information is then converted into BML in S15. Store it on the server.

Next, the acquired information is aggregated in S16, the aggregated result is transmitted to the television 3 in S17, program guidance is provided in each service in S18, and it is also used as marketing data in S33 for program organization. Alternatively, the content is acquired from the BML server via the network, the primary link TOP menu is displayed in S19, the menu is selected in S20, and the program guide is shifted to S18. If there is no LAN connection in S12, it is informed that it cannot be used in S21.

Next, when the program guide starts in S18, a recommended program or a registered program is acquired and guided from the management server 5 in S22 of FIG. 5, and when a program is selected in S23, the program details are guided in S24. In (S26), viewing (recording) is reserved. In S26, the device is checked for compatibility. In S27, event information is transmitted to the receiver (TV 3) to complete the reservation. The viewer views the program in S28.

Further, when the device cannot respond to the reservation in S26, it is informed that it cannot respond to the reservation in S29. When this is delivered in S30, an email address is registered in S31, and a notification email is delivered in S32.

Promotion of digital broadcast programs and reservations for viewing programs using data broadcasting lines.

1 Broadcasting Station 2 Broadcasting Satellite 3 Television 3a Remote Control 4 Internet Line 5 Management Server

Claims (5)

a. A paid broadcasting program promotion and viewing reservation method using a digital TV and a data broadcasting line,
b. On the viewer side, a digital TV with a B-CAS card ID or a digital broadcast compatible tuner or a digital broadcast compatible recording device is provided.
c. On the digital broadcasting station side, the ID is read from the B-CAS card of the digital television, the digital broadcast compatible tuner, or the digital broadcast compatible recording device and stored, and the promotion data, viewing data, and viewing analysis function of the broadcast scheduled program are provided. A management server having
d. A broadcast reservation screen is displayed via the data broadcasting line from the broadcast station side in the screen where the viewer is watching the main broadcast program of the broadcast station on the television, and if this is operated with the remote control button, the broadcast schedule Program promotion data and remote control operation screen are displayed on the TV.
e. When the viewer decides a program for which viewing reservation is desired from the displayed promotion data and operates the remote control button, the broadcast server management server stores the viewer's television, digital broadcast compatible tuner, or digital compatible recording. The ID of the B-CAS card of the device is recorded, and at the same time, reservation data is recorded.
f. The viewer can view the reservation data recorded in the management server via the data broadcast line by operating the remote control button.
g. A paid broadcasting program promotion and viewing reservation method performed using data broadcasting. When a viewer is watching a main broadcast or a reserved program, if the start time of the reserved program recorded in the management server approaches, the viewer will be notified that this reserved program will be broadcast soon. 2. The broadcast program promotion and viewing reservation method using data broadcasting according to claim 1, wherein the information is displayed via a data broadcasting line. In the management server, reservation data of programs performed by other viewers is recorded, and the reservation status of programs scheduled to be broadcast is converted into data. The degree of popularity of a program scheduled to be broadcast can be known by viewing the reservation status data of another program scheduled to be broadcast on a TV screen, and the motivation for viewing reservation can be performed. A paid broadcast program promotion and viewing reservation method using the described data broadcasting. The data broadcast according to claim 1, wherein the management server selects a broadcast-scheduled program that the viewer is likely to be interested in from the viewer's viewing history, and sends the program information to the viewer via a data broadcast line. A method for promoting and reserving a pay broadcast program using TV. The reservation data of the reserved program is reserved and registered in the viewer's television or tuner or recording device, or the reservation data is transmitted to the program reservation service of the manufacturer of the television or tuner or recording device for reservation registration. A paid broadcast program promotion and viewing reservation method using data broadcasting described in 1.

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