JP2021117551A - Estimation device, estimation method, and estimation program - Google Patents

Abstract

To provide an estimation device, an estimation method, and an estimation program that extract demand that is not directly related to a consideration target that a user considering a specific service wants and utilize the same in marketing.SOLUTION: In an information providing system as an estimation device, an information providing device 10 includes: an acquisition unit 14 that acquires behavior information on behavior of a user who used a search query indicating a predetermined target and an attribute of the predetermined target in a search, the behavior being related to the attribute; an estimation unit 15 that estimates demand for the predetermined target based on the behavior information; and a providing unit 16 that provides proposal data about the demand to a provider of providing the predetermined target.SELECTED DRAWING: Figure 7

Description

The present invention relates to an estimation device, an estimation method, and an estimation program.

Conventionally, there is known a technique for predicting demand for a target corresponding to a query based on a query used by the user for a search and the user's position information at the time of a search by the query (see Patent Document 1).

Japanese Unexamined Patent Publication No. 2019-53449

However, with the above-mentioned technology, if the user does not request the provision of the target corresponding to the query used for the search, it is not possible to propose the needs based on the reason for exclusion.

The present application has been made in view of the above, and an object of the present application is to provide a technology capable of extracting demand that is not directly related to the examination target desired by the examination user of a specific service and utilizing it in marketing. do.

The estimation device according to the present application is an action of a user who uses a search query indicating a predetermined object and an attribute of the predetermined object for a search, and includes an acquisition unit for acquiring the action information of the action related to the attribute and the action information. Based on this, it is characterized by having an estimation unit that estimates the demand for a predetermined object.

According to one aspect of the embodiment, it is possible to make a marketing proposal or the like to the provider of the reason for exclusion of the user's consideration.

FIG. 1 is a diagram showing an example of an information providing system according to an embodiment. FIG. 2 is a diagram showing an example of a display screen according to the embodiment. FIG. 3 is a diagram showing an example of a display screen according to the embodiment. FIG. 4 is a diagram showing an example of a display screen according to the embodiment. FIG. 5 is a diagram showing an example of a display screen according to the embodiment. FIG. 6 is a diagram showing an example of a display screen according to the embodiment. FIG. 7 is a diagram showing a configuration example of the information providing device according to the embodiment. FIG. 8 is a diagram showing a configuration example of the terminal device according to the embodiment. FIG. 9 is a flowchart showing an example of the flow of the estimation process according to the embodiment. FIG. 10 is a diagram showing an example of a hardware configuration.

Hereinafter, the estimation device, the estimation method, and the embodiment for carrying out the estimation program (hereinafter, referred to as “the embodiment”) according to the present application will be described in detail with reference to the drawings. It should be noted that this embodiment does not limit the estimation device, estimation method, and estimation program according to the present application. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate description is omitted.

[Embodiment]
[1. Information provision system configuration]
First, the configuration of the information providing system 1 having the terminal device 100 or the information providing device 10 which is an example of the estimation device will be described with reference to FIG. FIG. 1 is a diagram showing an example of an information providing system 1 according to an embodiment. As shown in FIG. 1, the information providing system 1 includes an information providing device 10, a search server 20, a web server 30, and a terminal device 100. The information providing system 1 has a plurality of terminal devices 100. Further, the information providing device 10 and the search server 20 may be realized by the same server device, cloud system, or the like. Here, the information providing device 10, the search server 20, and the terminal device 100 are communicably connected via a network N (see, for example, FIG. 7) by wire or wirelessly.

The information providing device 10 is an information processing device that provides the proposed data described later to the terminal device 100 of the service provider or the like, and is realized by, for example, a server device or a cloud system.

The search server 20 is an information processing device (search engine) that provides a function of searching for contents such as web pages, websites, and / or image files existing on the Internet in response to a search request from the terminal device 100 or the like. It is realized by a server device, a cloud system, and the like. For example, the search server 20 may provide a search site including a portal site or the like. Here, when the terminal device 100 or the like accesses the search server 20, the search server 20 manages the state between the search server 20 and the application or the web browser from the terminal device 100 or the like via the application or the web browser. The communication protocol to be used, or the data stored in the application or web browser used therein, such as HTTP Cookie, may be acquired.

The web server 30 is an information processing device that provides a function of transmitting data constituting contents such as HTML files and image files in response to a browsing request from a terminal device 100 or the like, and is realized by a server device, a cloud system, or the like. Will be done. Here, the web server 30 is a communication protocol that manages a state between the web server 30 and the web browser from the terminal device 100 or the like via a web browser when the terminal device 100 or the like accesses the web server 30. Alternatively, the HTTP Cookie or the like, which is the data stored in the web browser used there, may be acquired.

The terminal device 100 is a smart device such as a smartphone or tablet, and is a mobile terminal device capable of communicating with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). .. Further, the terminal device 100 is a screen of a liquid crystal display or the like and has a screen having a touch panel function, and the user can use a finger, a stylus, or the like to perform a tap operation, a slide operation, a scroll operation, or the like for display data such as contents. Accepts various operations. In the following description, the operation performed on the area where the content is displayed on the screen may be described as the operation for the content. The terminal device 100 may be an information processing device such as a desktop PC (Personal Computer) or a notebook PC as well as a smart device.

[2. About the processing executed by the information providing system]
Therefore, in the information providing system 1, the information providing device 10 and the terminal device 100 execute the following estimation processing. In the following description, an example of a process of estimating the demand for a predetermined target by the process executed by the terminal device 100 will be described, but the information providing device 10 realizes a part or all of the estimation process described below. May be good.

For example, the information providing device 10 is an action of a user who uses a search query indicating a predetermined object and an attribute of the predetermined object for a search, acquires the action information of the action related to the attribute, and is based on the action information. , Estimate the demand for a given object.

[2-1. About an example of estimation processing]
Hereinafter, a specific example of the estimation process will be described with reference to FIG. In the following description, after explaining the flow of information with reference to FIG. 1, a specific example of a mode of estimating the demand for a predetermined object will be described with reference to FIGS. 2 to 6.

First, the terminal devices 100 of the plurality of users periodically transmit the position data of the terminal device 100 to the information providing device 10 (step S11). Then, the information providing device 10 periodically receives the search data of the search results searched by the search server 20 in response to the search requests from the terminal devices 100 of a plurality of users (step S12).

Then, the information providing device 10 has a direct relationship with the examination target at the same time zone when the search query indicating the user's examination target (other target) and the attribute of the examination target is used for the search by the user on the terminal device 100. It is an action performed after a search query indicating a predetermined target and the attribute is used by the user in the terminal device 100 for a search, and the action information of the action related to the attribute and the study target is acquired (). Step S13). Then, the information providing device 10 estimates the demand for the predetermined target based on the behavior information (step S14).

Then, the information providing device 10 delivers the proposal data about the demand for the predetermined target to the terminal device 100 of the provider of the predetermined target (step S15). Then, the terminal device 100 of the provider of the predetermined target displays the proposed data (step S16).

[2-1-1. About an example of content identification processing]
Subsequently, an example of the content specifying process will be described with reference to FIGS. 2 to 6. 2 to 6 are views showing an example of a display screen according to the embodiment.

In the information providing device 10, a search query indicating the examination target (“rental” shown in FIG. 2) and a search query indicating the attribute of the examination target (“Nishikanda, Chiyoda-ku” shown in FIG. 2) are executed by the user in the real estate search application. A search query (“Nishikanda” shown in FIG. 3) indicating the attributes to be examined and a direct relationship with the examination target are used in the terminal device 100 for searching and the search results shown in FIG. 2 are displayed at the same time. When a search query indicating a predetermined target (“peripheral supermarket” shown in FIG. 3) is used by the user for the search on the terminal device 100 and the map search result of the supermarket around Nishikanda shown in FIG. Acquire behavior information of attributes and actions related to the subject of consideration (for example, whether or not there is a move to Nishikanda, or whether or not there is a property preview reservation or rental application). Then, the information providing device 10 estimates that there is a demand for the supermarket when there is no history of movement to Nishikanda by the user or history of application for the property. Then, the information providing device 10 distributes the supermarket opening proposal data to Nishikanda to the companies that are developing the supermarket business (such as a corporate group that conducts both the real estate business and the retail business).

That is, the information providing device 10 is simply a property search for an apartment in Nishikanda using a real estate search site on the user's terminal device 100, or an Internet search (for example, directly inputting "Nishikanda Mansion" into the search application). If the property is searched for, at this point only the user is identified as interested in Nishikanda's real estate. Then, when the information providing device 10 is subsequently searched by the query "Nishikanda Super" in the Internet search separately from the real estate search on the user's terminal device 100, the user not only wants to live in Nishikanda, but also the supermarket. Identify what you think is important. Then, when the information providing device 10 determines that the user has actually moved to Nishikanda based on the position history of the user's terminal device 100, it may determine that the demand for the supermarket in Nishikanda is satisfied. .. On the other hand, when the information providing device 10 determines that the user has moved to a place other than Nishikanda based on the position history of the user's terminal device 100, the information providing device 10 may determine that the demand for the supermarket in Nishikanda is not satisfied.

In addition, the information providing device 10 has a search query indicating the examination target (“rental” shown in FIG. 2) and a search query indicating the attribute of the examination target (“Nishikanda, Chiyoda-ku” shown in FIG. 2) in the real estate search application. When the user uses the terminal device 100 for a search, a search query indicating a predetermined object that is not directly related to the examination target and the attribute, which is a condition for narrowing down the examination target ("(Around Nishikanda)" shown in FIG. ) Super ") is used for the search, and the behavior information of the attribute and the behavior related to the subject of consideration (for example, whether or not there is a move to Nishikanda, or whether or not there is a preview reservation or rental application, etc.) is acquired. .. Then, the information providing device 10 estimates that there is a demand for the supermarket when there is no history of movement to Nishikanda by the user or history of application for the property. Then, the information providing device 10 may distribute the supermarket opening proposal data to Nishikanda to the company developing the supermarket business.

That is, when the information providing device 10 is searched by giving a narrowing condition (super) to the real estate in Nishikanda when the real estate search application (site) is being browsed by the user's terminal device 100. At this point, identify that there is a supermarket demand in Nishikanda. Then, when the information providing device 10 determines that the user has actually moved to Nishikanda based on the position history of the user's terminal device 100, it may determine that the demand for the supermarket in Nishikanda is satisfied. .. On the other hand, when the information providing device 10 determines that the user has moved to a place other than Nishikanda based on the position history of the user's terminal device 100, the information providing device 10 may determine that the demand for the supermarket in Nishikanda is not satisfied.

In this way, the information providing device 10 actually moves to the providing destination to be examined (or does not go to the providing destination to be examined) based on the position data (position history) of the terminal device 100 of the user. Whether or not the consideration target is provided to the user may be determined based on whether or not there is a history. Further, the information providing device 10 examines the user based on whether or not the user of the terminal device 100 has an application history (for example, an application completion page (for example, a hotel reservation completion page)) from the web server 30 or the like. It may be determined whether or not the target is provided.

Further, as shown in FIG. 5, in the information providing device 10, a search query (“Y hotel”) indicating the examination target and a search query (“Tokyo”) indicating the attribute of the examination target are searched by the user on the terminal device 100. At the same time when the reservation site of Y Hotel Tokyo was displayed as the search result, as shown in FIG. 6, a search query (“Y Hotel”) indicating the examination target and a search query indicating the attribute of the examination target were displayed. ("Tokyo") and a search query ("amenity") indicating a predetermined target that is not directly related to the subject to be examined are used by the user for the search on the terminal device 100, and the "amenity (equipment)" of "Y Hotel Tokyo" When the word-of-mouth search result or the like is displayed, the behavior information of the attribute and the behavior related to the examination target (for example, whether or not there is an accommodation reservation at Y Hotel Tokyo) is acquired. Then, the information providing device 10 estimates that there is a demand for improving the amenities of Y Hotel Tokyo when the user does not make a reservation for accommodation at Y Hotel Tokyo. Then, the information providing device 10 prompts Y Hotel Tokyo to improve the amenities, including advice that the hotel has a demand for accommodation but the amenities of the hotel are not sufficient. To deliver.

[3. Configuration of information estimation device]
Next, an example of the functional configuration of the information providing device 10 according to the embodiment will be described with reference to FIG. 7. FIG. 7 is a diagram showing a configuration example of the information providing device 10 according to the embodiment. As shown in FIG. 7, the information providing device 10 includes a communication unit 11, a storage unit 12, and a control unit 13.

The communication unit 11 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 11 is connected to the network N by wire or wirelessly, and transmits / receives information between the terminal device 100, the search server 20, and the web server 30.

The storage unit 12 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. In addition, the storage unit 12 has a search database 121 and a location database 122.

Search data of a plurality of users is registered in the search database 121. Here, the search data may include data such as a search history of search results searched in response to search requests from the terminal devices 100 of a plurality of users on the search server 20. Further, the search data may include HTTP Cookies and the like acquired from the terminal devices 100 of a plurality of users on the search server 20. Here, the search history is data searched by the search server 20 which is a search engine, and includes search character data, search image data, search time, search user data including the gender and / or age of the search user, and search user data. / Alternatively, it may include access location data including search location data based on the base station, access point, and / or IP address and the like.

The position data (position history) of the terminal device 100 is stored in the position database 122. Here, the position data may be position coordinates or the like acquired based on GPS (Global Positioning System), a mobile base station, an access point, or the like.

The control unit 13 is realized by, for example, using a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like to execute various programs stored in a storage device inside the information providing device 10 using the RAM as a work area. Will be done. Further, the control unit 13 is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). As shown in FIG. 7, the control unit 13 includes an acquisition unit 14, an estimation unit 15, and a providing unit 16.

The acquisition unit 14 acquires the user's behavior information. In addition, the acquisition unit 14 may acquire the behavior information of the behavior related to the predetermined target and the behavior of the user who used the search query indicating the attribute of the predetermined target in the search. Further, even if the acquisition unit 14 acquires the behavior information of the behavior related to the predetermined target and the search query indicating the attribute of the predetermined target, which is an action performed after the user uses the search query for the search. good. Further, in the acquisition unit 14, a search query indicating an attribute of the predetermined target and another target not directly related to the predetermined target is used for the search by the user, and the search query indicating the predetermined target and the attribute is searched by the user. It is an action performed after being used, and the action information of the action related to the attribute and the other object may be acquired. Further, in the acquisition unit 14, a search query indicating another target that is not directly related to the predetermined target and a search query indicating the predetermined target and the attribute of the predetermined target that are the narrowing conditions of the other target are used for the search by the user. The action information of the action performed later and related to the attribute and the other object may be acquired. Further, in the acquisition unit 14, the search query indicating the predetermined target and the attribute is performed by the user at the same time when the search query indicating the attribute of the predetermined target and another target not directly related to the predetermined target is used for the search by the user. It is an action performed after being used for the search by, and the action information of the action related to the attribute and the other object may be acquired. Further, the acquisition unit 14 may acquire the position data of the terminal device 100. Further, the acquisition unit 14 may acquire the search data in the terminal device 100. Further, the acquisition unit 14 may acquire the search history of the search results searched by the search server 20 in response to the search request including the search query from the terminal device 100.

The estimation unit 15 estimates the demand for a predetermined object. Further, the estimation unit 15 may estimate the demand for a predetermined target based on the behavior information. Further, the estimation unit 15 may estimate that there is a demand for a predetermined target when there is no history of movement to another target by the user. Further, the estimation unit 15 may estimate that there is a demand for a predetermined target when there is no application history for another target by the user.

The providing unit 16 provides the proposal data. In addition, the providing unit 16 may provide the proposal data about the demand to the predetermined target provider.

[4. Terminal device configuration]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 8 is a diagram showing a configuration example of the terminal device 100 according to the embodiment. As shown in FIG. 8, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, a physical sensor 140, and a control unit 150.

The communication unit 110 is realized by, for example, a NIC or the like. Then, the communication unit 110 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the information providing device 10.

The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, operation keys, or the like. The output unit 130 is a display device for displaying various information, that is, a screen. For example, the output unit 130 is realized by a liquid crystal display or the like. When a touch panel is adopted for the terminal device 100, the input unit 120 and the output unit 130 are integrated. Further, in the following description, the output unit 130 may be described as a screen.

The physical sensor 140 is a sensor that detects various physical information of the terminal device 100, and is, for example, a gyro sensor, a temperature sensor, a volume sensor, a brightness sensor, an acceleration sensor, or the like. The physical sensor 140 may be a sensor that identifies the current position of the terminal device 100 by using a positioning system such as GPS.

The control unit 150 is realized by, for example, executing various programs (corresponding to an example of an information display program) stored in the storage device inside the terminal device 100 by using the RAM as a work area by a CPU, MPU, or the like. .. For example, these various programs correspond to application programs called web browsers. Further, the control unit 150 is realized by, for example, an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 8, the control unit 150 includes a request unit 151, an operation control unit 152, and a display processing unit 153, and realizes or executes an information processing function or operation described below. The internal configuration of the control unit 150 is not limited to the configuration shown in FIG. 8, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit included in the control unit 150 is not limited to the connection relationship shown in FIG. 8, and may be another connection relationship.

When the request unit 151 receives text data such as a search word from the operation control unit 152, the request unit 151 transmits a search request including the received text data to the search server 20. When the request unit 151 receives text data such as a domain name from the operation control unit 152, the request unit 151 transmits the received text data to the DNS server.

The operation control unit 152 executes various controls according to the user's operation received via the input unit 120. For example, when the user performs various selection operations on the input unit 120, the operation control unit 152 outputs the selection operation content to the display processing unit 153. Further, the operation control unit 152 outputs the contents of the user's operation such as the scroll operation and the tap operation received via the input unit 120 to the display processing unit 153.

The display processing unit 153 displays various received data on the output unit 130. For example, the display processing unit 153 executes a process of displaying various search results, contents, or proposal data. The display processing unit 153 is realized by executing the RAM as a work area by, for example, a CPU, an MPU, or the like.

[5. Processing flow of terminal device 100]
Next, with reference to FIG. 9, the procedure of the estimation process executed by the terminal device 100 and the information providing device 10 that executed the control information will be described. FIG. 9 is a flowchart showing an example of the flow of the estimation process according to the embodiment.

For example, in the information providing device 10, a search query indicating the attributes of the user's examination target (other target) and the examination target are used by the user for the search on the terminal device 100, and the predetermined object and the predetermined object that are not directly related to the examination target and It is an action performed after the search query indicating the attribute is used for the search on the terminal device 100 by the user, and the action information of the action related to the attribute and the examination target is acquired (step S101).

Then, the information providing device 10 determines whether or not the demand for the predetermined target is estimated based on the behavior information (step S102). Then, when it is determined that the demand for the predetermined target is not estimated (step S102: No), the information providing device 10 ends the estimation process. On the other hand, when it is determined that the demand for the predetermined target is estimated (step S102: Yes), the information providing device 10 distributes the proposal data about the demand for the predetermined target to the terminal device 100 of the provider of the predetermined target. (Step S103).

Then, the terminal device 100 of the provider of the predetermined target displays the received proposal data (step S104).

[6. Modification example]
In the above, an example of the estimation process has been described. However, the embodiment is not limited to this. Hereinafter, a modified example of the estimation process will be described. The estimation process described below may be realized by a function exerted by the terminal device 100 side, or may be realized by a function exerted by the information providing device 10 side.

[6-1. Device configuration〕
In the above embodiment, the information providing system 1 includes a search server 20 that provides a function of searching content, a web server 30 that provides a function of transmitting content, and an information providing device 10 that executes estimation processing. As described above, the embodiments are not limited to this. For example, the information providing device 10 may include a search engine that provides a function of searching for contents. In such a case, the information providing device 10 searches for the content, the website, and / or the content such as an image file existing on the Internet instead of the search server 20 in response to the search request from the terminal device 100 or the like. The search results may be accumulated as a search history. With such a configuration, the information providing system 1 does not have to have the search server 20. Further, the information providing device 10 may have a function of transmitting contents. In such a case, the information providing device 10 may transmit the data constituting the content to the terminal device 100 or the like in place of the web server 30 in response to the browsing request from the terminal device 100 or the like. With such a configuration, the information providing system 1 does not have to have the web server 30.

[6-2. others〕
Further, among the processes described in the above-described embodiment, all or a part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed can be performed. All or part of it can be done automatically by a known method. In addition, the processing procedure, specific name, and information including various data and parameters shown in the above document and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of the device is functionally or physically dispersed / physically distributed in any unit according to various loads and usage conditions. Can be integrated and configured.

In addition, the above-described embodiments can be appropriately combined as long as the processing contents do not contradict each other.

[6-3. program〕
Further, the information providing device 10 and the terminal device 100 according to the above-described embodiment are realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 10 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to the output device 1010 and the input device 1020, and the arithmetic unit 1030, the primary storage device 1040, the secondary storage device 1050, the output IF (Interface) 1060, the input IF 1070, and the network IF 1080 are connected by the bus 1090. Has.

The arithmetic unit 1030 operates based on a program stored in the primary storage device 1040 or the secondary storage device 1050, a program read from the input device 1020, or the like, and executes various processes. The primary storage device 1040 is a memory device that temporarily stores data used by the arithmetic unit 1030 for various calculations, such as a RAM. Further, the secondary storage device 1050 is a storage device in which data used by the arithmetic unit 1030 for various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), an HDD, a flash memory, or the like.

The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), and the like. It is realized by a connector of a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). Further, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, USB.

The input device 1020 includes, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), or a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), or a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. Further, the input device 1020 may be an external storage medium such as a USB memory.

The network IF1080 receives data from another device via the network N and sends it to the arithmetic unit 1030, and also transmits the data generated by the arithmetic unit 1030 to the other device via the network N.

The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

For example, when the computer 1000 functions as the terminal device 100, the arithmetic unit 1030 of the computer 1000 realizes the function of the control unit 150 by executing the program loaded on the primary storage device 1040. When the computer 1000 functions as the information providing device 10, the arithmetic unit 1030 of the computer 1000 realizes the function of the control unit 13 by executing the program loaded on the primary storage device 1040.

[7. effect〕
As described above, the information providing device 10 can extract the demand that is not directly related to the examination target, which is desired by the examination user of the service such as real estate, and utilize it for marketing. Further, when the user is browsing the real estate in a certain area on the real estate inquiry site, the information providing device 10 searches for a supermarket in the area, and since there is no supermarket in the area, the real estate in the area is searched. If you withdraw from browsing without borrowing, you can propose to the supermarket operator to open a store in the area.

Similarly, when a user is browsing real estate in a certain area on a real estate inquiry site, the information providing device 10 may be used in a shopping center, convenience store, hospital, nursery school, park, library, police station, etc. in the area. If you search for a facility and leave browsing without renting real estate in the area because the facility is not in the area, you can propose to the facility manager to install the facility in the area. That is, the information providing device 10 can identify the reason for the user's withdrawal from browsing the Web as the occurrence of a need and make a proposal for responding to the need.

Further, the information providing device 10 can make a proposal that meets the needs of many humans by accumulating and analyzing the search history by a plurality of users.

Although some of the embodiments of the present application have been described in detail with reference to the drawings, these are examples, and various modifications are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to practice the present invention in other improved forms.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the distribution unit can be read as a distribution means or a distribution circuit.

1 Information providing system 10 Information providing device 11, 110 Communication unit 12 Storage unit 121 Search database 122 Location database 13, 150 Control unit 14 Acquisition unit 15 Estimating unit 16 Providing unit 20 Search server 30 Web server 100 Terminal device 120 Input unit 130 Output Unit 140 Physical sensor 151 Request unit 152 Operation control unit 153 Display processing unit

Claims (10)

A user's behavior that uses a predetermined target and a search query indicating the attribute of the predetermined target in the search, and an acquisition unit that acquires behavior information of the behavior related to the predetermined target.
An estimation device including an estimation unit that estimates demand for the predetermined target based on the behavior information. The acquisition unit acquires the action information of the action related to the attribute, which is an action performed after the search query indicating the predetermined target and the attribute is used for the search by the user. The estimation device according to claim 1. In the acquisition unit, a search query indicating the attribute and another target not directly related to the predetermined target is used for the search by the user, and the search query indicating the predetermined target and the attribute is searched by the user. The estimation device according to claim 1, wherein the action is performed after being used, and the action information of the action related to the attribute and the other object is acquired. In the acquisition unit, a search query indicating another target that is not directly related to the predetermined target and the search query indicating the predetermined target and the attribute that are conditions for narrowing down the other target are used for the search by the user. The estimation device according to claim 1, wherein the action is performed later and the action information of the action related to the attribute and the other object is acquired. The estimation device according to claim 3 or 4, wherein the estimation unit estimates that there is a demand for the predetermined target when there is no history of movement to the other target by the user. The estimation device according to claim 3 or 4, wherein the estimation unit estimates that there is a demand for the predetermined target when there is no application history to the other target by the user. In the acquisition unit, the search query indicating the predetermined target and the attribute was used for the search by the user at the same time zone when the search query indicating the attribute and the other target was used for the search by the user. The estimation device according to claim 3, further comprising acquiring the action information of the action related to the attribute and the other object, which is an action performed later. The estimation device according to any one of claims 1 to 7, further comprising a providing unit that provides proposed data about the demand to the predetermined target provider. It is an estimation method performed by the estimation device.
An acquisition process for acquiring behavior information of a predetermined target and an action related to the predetermined target, which is an action performed after the search query indicating the predetermined target and the attribute of the predetermined target is used for the search by the user.
An estimation method including an estimation step of estimating a demand for a predetermined object based on the behavior information. An acquisition procedure for acquiring behavior information of a predetermined target and an action related to the predetermined target, which is an action performed after the search query indicating the predetermined target and the attribute of the predetermined target is used for the search by the user.
An estimation program for causing a computer to execute an estimation procedure for estimating demand for the predetermined target based on the behavior information.

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