JP2019191702A - Information display program, information display device, information display method, and distribution device - Google Patents

Abstract

To improve appealing effects on information associated with a content.SOLUTION: An information display program according to the claimed invention causes a computer to execute a display procedure of displaying a web content and a first content associated with advertisement, and a display control procedure of changing the first content into a second content selected according to aspects of a displayed range of the web content as operated by a user.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information display program, an information display device, an information display method, and a distribution device.

  In recent years, with the rapid spread of the Internet, information distribution via the Internet has been actively performed. For example, when the first content is arranged and displayed in a predetermined display area arranged in the web content and the user selects the first content, the first content is gradually moved from the selected position to the second content. The technology to change to is known.

JP 2017-59129 A

  However, in the above-described conventional technology, it may not be said that the effect of appealing information related to the content is necessarily high. For example, in the above prior art, when a user interested in the first content selects the first content, the first content is changed to the second content. The effect may not always be high.

  The present application has been made in view of the above, and an object thereof is to provide an information display program, an information display device, an information display method, and a distribution device that improve the appeal effect of information related to content.

  The information display program according to the present application displays the first content in the web content in accordance with a display procedure for displaying the web content and the first content related to the advertisement on the computer, and an operation from the user. And a display control procedure for changing to the second content selected according to the mode of the range.

  According to one aspect of the embodiment, it is possible to provide an information display program, an information display device, an information display method, and a distribution device that improve the appeal of information related to content.

FIG. 1 is a first diagram illustrating an example of display processing executed by the terminal device according to the embodiment. FIG. 2 is a second diagram illustrating an example of display processing executed by the terminal device according to the embodiment. FIG. 3 is a diagram illustrating an example of changed content selected by the terminal device according to the embodiment. FIG. 4 is a diagram illustrating a configuration example of a distribution system according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 6 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. FIG. 7 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 8 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 9 is a flowchart illustrating an example of a flow of display processing executed by the terminal device according to the embodiment. FIG. 10 is a diagram illustrating an example of a hardware configuration.

  Hereinafter, an embodiment for implementing an information display program, an information display device, an information display method, and a distribution device according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. The information display program, the information display device, the information display method, and the distribution device according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[Embodiment]
[1. Example of terminal device]
First, an example of display processing executed by the terminal device 100, which is an example of an information display device, will be described with reference to FIGS. In the following description, as the display process executed by the terminal device 100, when the distribution of the web content C10, which is the web content, and the contents C20, C30 is accepted, the content C20, C30 is displayed together with the web content C10. An example will be described.

  FIG. 1 is a first diagram illustrating an example of display processing executed by the terminal device according to the embodiment. FIG. 2 is a second diagram illustrating an example of display processing executed by the terminal device according to the embodiment. In the example illustrated in FIGS. 1 and 2, the process in which the terminal device 100 displays the web content C10 and the contents C20 and C30 in the display process is described in the first state to the twelfth state.

  In the following description, it is a reference position when displaying the web content C10 and the contents C20 and C30 on the screen, and is arranged at the uppermost position on the screen when displaying the web content C10 and the contents C20 and C30. This end is described as the upper end of the web content C10 or the content C20, C30. In addition, among the ends generated when the web content C10 and the contents C20 and C30 are displayed on the screen, the end arranged on the lowermost side on the screen is described as the lower end of the web content C10 and the contents C20 and C30.

  In the following description, the direction in which the upper ends of the web content C10 and the contents C20 and C30 are displayed on the screen of the terminal device 100 is described as the screen upward direction, and the web content C10 and the contents C20 and C30 are displayed on the screen. The direction in which the lower end of the screen is displayed is referred to as the screen lower direction. In addition, the direction in which the left end of the web content C10 or the content C20 or C30 is displayed on the screen of the terminal device 100 is referred to as the screen left direction, and the right side of the web content C10 or the content C20 or C30 is displayed on the screen. The direction in which the edge is displayed is described as the right direction of the screen.

  For example, the terminal device 100 is a smart device such as a smartphone or a tablet, and can be communicated with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). It is. Further, the terminal device 100 is a screen such as a liquid crystal display and has a touch panel function, and the web content C10 and the content C20 such as a tap operation, a slide operation, a scroll operation, and the like from the user with a finger or a stylus. , Various operations for C30 are accepted. In the following description, an operation performed on an area of the screen where the web content C10 is displayed may be described as an operation on the web content C10.

  Here, the screen of the terminal device 100 is assumed to have a rectangular screen. More specifically, the screen of the terminal device 100 is assumed to have a vertically long screen in which the length in the vertical direction is longer than the length in the horizontal direction. In the following description, an example in which the terminal device 100 is used in a state where the screen is vertically long is described, but the embodiment is not limited to this, and the terminal device 100 is used in a state where the screen is horizontally long. May be.

  The web content C10 is, for example, a web page on which news, weather forecasts, received mail indexes and contents, a photo viewer, and other various contents are arranged, such as HTML (Hyper Text Markup Language) or XML (Extensible Markup Language). It is a web page of a so-called portal site described in.

  For example, the web content C10 is content in which news, weather forecasts, received mail indexes and contents, photo viewers, and other various types of content are arranged in independent tiles. This content can be updated. In addition, tiles in which content related to advertisements is arranged are inserted into the web content C10 as needed. In addition, the size of each tile arrange | positioned at the web content C10, an arrangement position, and the number of the tiles arrange | positioned may be changed automatically for every tile, and may be changed according to a user's operation. Further, the web content C10 may include an input field for inputting a search keyword, a link to another web page, and the like.

  Further, the web content C10 is a web page optimized for a smart device, and the horizontal display size is the same as the horizontal display size of the screen of the terminal device 100. Further, the web content C10 is a web page whose vertical display size is longer than the vertical display size of the output unit 130 (see, for example, FIG. 8) of the terminal device 100 (hereinafter, referred to as “vertically long”). Yes, it is assumed that the content and order of the content arranged in the tile are changed according to the attribute of the user of the terminal device 100, the content of the content arranged in the tile selected by the user, the input search keyword, and the like.

  The web content C10 is distributed by the content distribution server 30. For example, the terminal device 100 transmits a URL (Uniform Resource Locator) or the like to the content distribution server 30 that distributes the web content C10. In such a case, the content distribution server 30 distributes the web content C10.

  The content C20 is content different from the web content C10, and is, for example, an image including a photograph or text indicating a predetermined store or transaction target. The content C20 may be a moving image of an arbitrary format such as a GIF (Graphics Interchange Format) moving image or an MPEG (Moving Picture Experts Group). Further, any content can be applied to the content C20. For example, the content C20 is content related to an advertisement (hereinafter referred to as advertisement content). More specifically, the content C20 is content for transmitting information related to a predetermined product, service, brand, company, or other content to the user.

  Here, the advertisement content is not limited to a commercial or non-profit advertisement, but also a recruitment of volunteers, a public advertisement, a notification to the public, a part of information related to the web content C10, and other arbitrary contents. In other words, advertising content is not only content that includes so-called advertising-related information, but also includes information that is of interest to users and that is included in advertising content, or content that is related to advertising content (for example, landing pages). As long as the information is widely notified, images, moving images, characters, figures, symbols, hyperlinks, and other arbitrary contents can be applied. In other words, any content can be applied as the advertising content as long as the content is more interesting to the user than the web content C10.

  For example, the content C20 is an image of food and drink provided by a restaurant serving as an advertisement target or a restaurant serving as an advertisement target. Here, in the example illustrated in FIG. 1, the content C20 has a horizontal display size that is the same as the horizontal size of the screen of the terminal device 100, and the vertical display size is the vertical size of the screen of the terminal device 100. The image is smaller than the size. Note that the display size of the content C20 is not limited to this, and an image having an arbitrary size can be employed.

  The content C30 is content different from the web content C10 and the content C20, for example, content having contents related to the content C20. For example, content C30 includes content C31 including only a character string such as “from party party 20 people”, content C32 including only a wine image, and the image is arranged on the left side. It includes content C33 in which text such as “Circle OFF” is arranged.

  Here, the content C30 may be content set to be displayed with a display size different from that of the content C20 when displayed on the screen, and set to be displayed with the same display size as the content C20. The content may have been made. In the following description, it is assumed that the size of the text is set so that when the content C30 is displayed on the screen, the content C30 falls within an area having a display size smaller than that of the content C20.

  Here, any content can be applied to the content C30. For example, the content C30 is advertising content. More specifically, the content C30 is content for conveying information related to the same advertising target as the advertising target indicated by the content C20 to the user. Note that the advertising targets indicated by the content C20 and the content C30 do not have to be exactly the same. For example, the content C20 may be an image including a logo or the like of a certain company, and the content C30 may be a text such as a product name sold by the company. Further, the content C20 may be an image showing a logo of a certain company, and the content C30 may be an image of a product sold by the company.

  That is, the contents C20 and C30 do not have to be exactly the same advertisement target as long as the information to be advertised is related. The contents C20 and C30 may be different types of contents. For example, one of the contents C20 and C30 may be a moving image and the other may be an image. That is, any content can be adopted as the content C20 and C30 as long as at least the display size of the content C30 is smaller than the display size of the content C20 (for example, the area when displayed is narrow).

  For example, the content distribution server 30 requests the advertisement distribution server 20 to distribute the contents C20 and C30, and distributes an acquisition command for operating the terminal device 100 to be displayed together with the web content C10 together with the web content C10 (step S1). ). Such an acquisition command is realized by, for example, JavaScript (registered trademark) or CSS (Cascading Style Sheets) included in the web content C10.

  In such a case, the terminal device 100 requests the advertisement distribution server 20 to distribute the contents C20 and C30 according to the acquisition command distributed from the content distribution server 30 (step S2). As a result, the advertisement distribution server 20 distributes the content C20, which is a moving image, to the terminal device 100 (step S3). Then, the terminal device 100 displays the content C20 on the screen together with the web content C10.

[2-1. (About Web Content Aspects)
Here, the web content C10 includes portions having various aspects. For example, the web content C10 may include a character string in which various links are set and various images. In addition, the web content C10 may include summary content including a character string that is a summary of various types of information such as news and posts, and an image related to such information. In addition, the web content C10 may include a plurality of contents displayed in a carousel.

  Such character strings and images are arranged according to various layouts. For example, in summary content, an image may be arranged on the left side of the screen, and a character string may be arranged on the right side of the image. Moreover, in summary content and content displayed in a carousel, an image is arranged in the center, and a character string may be arranged on the lower side of the screen of the image. In addition, the web content C10 includes a region where summary content is arranged, a region where only character strings with various links are set, a region where only images related to advertisements and moving images are arranged, and the like. There is.

  Moreover, in such web content C10, images and character strings of various display sizes may be mixed. For example, in summary content, a character string serving as a headline may be displayed in a larger display size than other character strings. In the web content C10, not only a character string of a predetermined font but also a character string such as a bold character or an italic character may be included. ) Etc. may be given.

  That is, in the web content C10 to be distributed, images and character strings having different appearances such as display size, color, arrangement, font type, and the like are arranged in various layouts. That is, in the web content C10, areas having different appearances are mixed. In addition, not only a still image and a character string but a moving image etc. may be arrange | positioned at the web content C10.

[2-2. Overview of display processing executed by terminal device 100]
Here, a technique for displaying content related to advertisements such as the content C20 and the content C30 together with the web content C10 is known. However, simply displaying the web content C10 and the content C20, C30 may not be said to appropriately exert the appeal effect of the information related to the content C20, C30.

  For example, when advertising content related to an advertisement is displayed together with a certain content, it is known that the advertising content is more easily selected when the appearances of the content and the advertising content are similar. However, the appearance of the web content C10 is, for example, a portal site, an evaluation site that displays various evaluations received from users, and a posting site that displays various posting information received from users (for example, SNS (Social Networking Service) ), A blog, etc.), an online shopping mall, a net auction, etc., and the services that the web content C10 intends to provide will vary. In addition, a plurality of layouts may be mixed in the web content C10 displayed as a single content.

  Therefore, the terminal device 100 executes the following display process in order to improve the appeal effect of the information included in the contents C20 and C30. First, the terminal device 100 displays the web content C10 and the content C20 related to the advertisement. Then, the terminal device 100 changes the first content to the second content (for example, the content C30) selected according to the mode of the displayed range of the web content C10 according to the operation from the user. Let

  For example, when the terminal device 100 acquires the web content C10 and the content C20 and C30, the terminal device 100 displays the web content C10 and the content C20. More specifically, the terminal device 100 displays the content C20 so as to overlap the front surface of the web content C10. Then, the terminal device 100 displays the web content C10 as a result of performing an upward scroll operation for scrolling the web content C10 upward in the screen or a downward scroll operation for scrolling the web content C10 downward in the screen. When the range that has been changed, the content C20 is changed to the content C30 according to the mode of the displayed range of the web content C10.

  More specifically, the terminal device 100 has a mode in which the aspect is displayed in the web content C10 (hereinafter referred to as “content C30” in some cases). The content C30 similar to the aspect of “display range” may be selected. Then, the terminal device 100 displays the selected content C30.

  As a result of such processing, the terminal device 100 displays the content C30 whose aspect is similar to the aspect of the display range of the web content C10. As a result, since the terminal device 100 can improve the possibility that the content C30 is selected, it is possible to improve the appeal effect of information related to the content C30.

[2-3. Aspect)
Here, the aspect of the web content C10 and the aspect of the content C30 can adopt any aspect as long as it is an appearance aspect when displayed on the screen. For example, the terminal device 100 may adopt the layout of the web content C10 or the content C30 as an aspect. More specifically, the terminal device 100 selects content C30 in which the layout of characters and images is similar to the layout in the display range of the web content C10 from the content C30.

  For example, when the range in which only text is arranged is displayed in the web content C10 as a result of scrolling the web content C10, the terminal device 100 selects the content C31 having only text. In addition, as a result of scrolling the web content C10, the terminal device 100 selects the image C-only content C32 when a range in which only the image is arranged is displayed in the web content C10. In addition, as a result of scrolling the web content C10, the terminal device 100 displays the content of the content C30 when a range in which many images are arranged on the left side of the screen and many texts are arranged on the right side of the screen is displayed. The content C33 in which an image is arranged on the left side of the screen and a lot of text is arranged on the right side of the screen is selected. Then, the terminal device 100 changes the content C20 to the content C30.

  Further, the terminal device 100 may adopt an image amount or text amount as an aspect. That is, the terminal device 100 may change the content C20 to the content C30 selected according to the amount of images or the amount of text arranged in the displayed range of the web content C10. For example, when the range in which the amount of text is larger than the image is displayed in the web content C10 by the scroll operation, the terminal device 100 displays content (for example, content) having a larger amount of text than the image from the content C30. C31 or content C33) may be selected, and the content C20 may be changed to the selected content.

  Further, the terminal device 100 may adopt an image display size or a font size as an aspect. For example, when a scroll operation is performed, the terminal device 100 calculates an average value of the display sizes of images included in the display range of the web content C10. Then, the terminal device 100 may select content including an image closest to the average value calculated for the display size. Further, the terminal device 100 calculates an average value of the font size and display size of the text included in the display range of the web content C10. Then, the terminal device 100 may select content including text that is closest to the average value calculated for the font size and the display size.

  Further, the terminal device 100 may adopt a color as an aspect. For example, when the scroll operation is performed, the terminal device 100 specifies the tendency of the color given to the display range of the web content C10. As a more specific example, the terminal device 100 specifies the ratio of each color (for example, RGB (Red Green Blue)) assigned to the background, text, image, etc. included in the display range, and the ratio of each color is determined. The content closest to the specified ratio may be selected from the content C30. Further, for example, the terminal device 100 may specify the color assigned to the most text among the text included in the display range, and may select the content C30 that includes more text of the specified color. . For example, the terminal device 100 may specify a color tendency included in an image included in the display range, and may select the content C30 including an image having a tendency similar to the specified tendency.

  Further, the terminal device 100 may adopt a font type as an aspect. For example, the terminal device 100 may specify the type of text font included in the display range, and may select the content C30 including the specified type of font. In addition to the various aspects described above, the terminal device 100 employs, for example, a font size, a ratio between a range in which an image is arranged and a range in which a text is arranged, a background ratio, and the like as aspects. The content C30 similar in form to the display range may be selected as the change destination.

  For example, when a plurality of tiles are arranged in the web content C10, the content C30 having a display size similar to that of such tiles may be selected as the change destination. That is, when a plurality of contents having different display sizes are distributed as the content C30, the display size of the tile included in the display area of the web content C10 is specified, and the content C30 closer to the specified display size is preferentially changed. It may be selected as the destination.

  Further, the terminal device 100 may comprehensively use the various elements described above. For example, the terminal device 100 may calculate the similarity between various aspects of the display range and the various aspects of each content C30, and may select the content having the highest score based on the calculated similarity as the change destination. .

[2-4. (Display range)
Here, the terminal device 100 sequentially selects the content C30 that is the change destination of the content C20 based on the display range during the scroll operation. For example, the terminal device 100 specifies the display range when the scroll operation of the web content C10 is performed. And the terminal device 100 should just select the content C30 selected according to the display range specified among the content C20 among the web content C10.

  Here, if the terminal device 100 selects a content to be changed to the content C20 from the plurality of contents C30 based on the display range aspect of the web content C10, the terminal device 100 may select a part of the display range. Based on this, the content C30 may be selected. That is, the terminal device 100 may change the content C20 to the content C30 selected according to the mode of the range displayed in the predetermined area on the screen among the web content C10.

  For example, the terminal device 100 specifies a range included in a predetermined area including the center of the screen and the upper half of the screen among the display ranges. In other words, the terminal device 100 specifies a range in the web content C10 that is more likely to be browsed by the user. And the terminal device 100 should just specify the aspect of the specified range among the web content C10, and should select the content C30 of the aspect similar to the specified aspect.

  Moreover, the terminal device 100 may specify a range displayed in the vicinity of the content C20 in the web content C10, and may select the content C30 having a mode similar to the mode of the specified range. That is, the terminal device 100 may change the content C20 to the content C30 that is similar to a mode in a range closer to the vicinity of the content C20 in the web content C10. For example, when the content C20 is arranged and displayed at the upper edge of the screen, the terminal device 100 specifies a range displayed above the center of the screen in the display range of the web content C10. And the terminal device 100 should just select the content C30 of the aspect similar to the aspect of the specified range.

  Further, the terminal device 100 may select the content to be changed from the plurality of contents C30 according to the mode of each area of the web content C10 and the distance from the content C20, and display the selected content. . For example, the terminal device 100 specifies a first range adjacent to the content C20 and a second range adjacent to the first range from the display range of the web content C10. Subsequently, the terminal device 100 calculates a first similarity that is a similarity between the aspect of the first range and the aspects of the plurality of contents C30, and the similarity between the aspect of the second range and the aspects of the plurality of contents C30. The second similarity is calculated. Then, for each content C30, the terminal device 100 calculates the sum of a value obtained by integrating the first coefficient with the first similarity and a value obtained by integrating the second coefficient smaller than the first coefficient with the second similarity. The content C30 having the largest calculated sum value may be selected.

  That is, when the display range of the web content C10 is changed as a result of the scroll operation, the terminal device 100 identifies the mode in the vicinity of the content C20 that is the content before the change in the web content C10, and the content having a similar mode The content C20 is changed to C30. As a result, since the terminal device 100 can continue to align the mode of the contents C20 and C30 and the mode around the content C20 and C30 in the web content C10, the possibility that the contents C20 and C30 select is improved. be able to.

[2-5. (About tiles)
Here, when the web content C10 is configured by a plurality of contents such as tiles, the terminal device 100 changes the content C30 to be changed according to the mode of the content included in the display range among the contents configuring the web content C10. You may make a selection. For example, the terminal device 100 may specify the content closest to the content C20 among the contents constituting the web content C10, and select the content C30 similar to the specified content as the change destination content.

  Further, the terminal device 100 may select the content to be changed according to the display size of the content constituting the web content C10. For example, the terminal device 100 specifies the display size of the tile that configures the web content C10. Then, the terminal device 100 may select the content whose display size is most similar to the display size of the tile among the content C30 as the change destination content.

[2-6. Regarding the relationship between contents C20 and C30]
In the example described above, an example of processing in which the terminal device 100 changes the content C20 to the content C30 according to the display range of the web content C10 has been described. Here, the content C20 is the content that is the change source, and the content C30 is the content that is the change destination. However, in the embodiment, the terminal device 100 does not necessarily need to change the content C20 to the content C30. Absent.

  For example, the terminal device 100 specifies the display range of the web content C10 after scrolling, and compares the mode of the specified display range with the mode of the contents C20 and C30. Then, when the content that is most similar to the display range of the web content C10 among the content C20 and C30 is the content being displayed, the terminal device 100 does not need to change the content being displayed. For example, when displaying the content C20, the terminal device 100 needs to change the content C20 to the content C30 if the aspect of the display range of the web content C10 after scrolling is most similar to the aspect of the content C20. There is no.

  Further, the terminal device 100 may change the displayed content C30 to another content C30. For example, the terminal device 100 displays the content C31 when a lot of text is included in the display range of the web content C10. Then, as a result of the scroll process, the terminal device 100 may change the content C31 to the content C32 when many images are included in the display range of the web content C10.

[2-7. (Changes considering content)
In the example described above, the terminal device 100 switches the contents C20 and C30 according to the appearance of the web content C10 and the appearance of the contents C20 and C30. Here, the terminal device 100 may perform switching that further considers the contents of the web content C10 and the contents of the contents C20 and C30. For example, in response to an operation from the user, the terminal device 100 changes the content C20 to the content C30 selected according to the mode of the displayed range of the web content C10 and the content of the range. Also good.

  For example, the terminal device 100 specifies the content of the display range together with the appearance of the display range of the web content C10. Such specification of the content is realized by, for example, specifying a shooting target captured in an image included in the display range, analyzing a sentence included in the display range, or the like. It should be noted that various known techniques can be employed for specifying such an object to be photographed and analyzing sentences.

  Subsequently, the terminal device 100 calculates an aspect similarity that is a similarity between the aspect of the specified web content C10 and the aspect of the content C30, and the content of the display range of the web content C10 and the content C30. The content similarity that is the similarity to the content of is calculated. And the terminal device 100 may select the content with the largest sum of the calculated aspect similarity and the content similarity among the plurality of contents C30 as the change destination content.

[2-8. About processing execution timing)
Here, the terminal device 100 may analyze the mode of the display range of the web content C10 at an arbitrary timing, and may switch the content according to the analyzed mode. For example, when the user's finger is touching the screen, the terminal device 100 is a range located in the vicinity of the contents C20 and C30 among the web contents C10 at a predetermined time interval (for example, every several milliseconds). And various aspects in the specified range are analyzed. Then, the terminal device 100 may select the changed content based on the analyzed aspect, and change the displayed content to the changed content. In addition, when the scroll process ends, the terminal device 100 specifies a range located in the vicinity of the contents C20 and C30, and selects and displays the changed content based on various aspects in the specified range. The content that has been changed may be changed to the changed content.

[2-9. (Change using polyhedron)
Here, the terminal device 100 arranges the content C20 and the plurality of contents C30 on a polyhedron configured by a plurality of planes and displays them together with the web content C10, and when the scroll operation is performed, the web content among the polyhedrons is displayed. You may rotate a polyhedron so that the surface where the content selected according to the aspect of the display range of C10 may be displayed. In addition, the terminal device 100 selects the change destination content in the web content C10 according to the form of the range in the vicinity of the polyhedron, and rotates the polyhedron so that the surface on which the selected content is arranged is displayed. May be.

[2-10. (Example of display processing)
Hereinafter, an example of display processing executed by the terminal device 100 will be described with reference to FIG. For example, when the terminal device 100 receives the delivery of the web content C10, the content C20, and the C30, the terminal device 100 starts displaying the web content C10 and the content C20. For example,
In the example illustrated in FIG. 1, the terminal device 100 receives content C20 that is an image and a plurality of contents C31 to C33.

  In such a case, the terminal device 100 analyzes the modes of the contents C31 to C33. For example, the terminal device 100 analyzes various aspects related to the appearance of the contents C31 to C33, such as the amount of text and images included in the contents C31 to C33, layout, color, font type, and imaging target. Such an analysis may be performed in advance by the advertisement distribution server 20, and the analysis result may be distributed together with the contents C31 to C33.

  Subsequently, as illustrated in the first state, the terminal device 100 generates a polyhedron O1 including a plurality of surfaces having different sizes, and arranges the contents C20 and C30 on each surface of the polyhedron O1. For example, the terminal device 100 has two surfaces having the same display size as the content C20 and two surfaces on which the content C30 can be arranged with a predetermined display size, and the horizontal display size is the horizontal display of the content C20. A rectangular parallelepiped composed of two planes having the same size and two planes on which the content C30 can be arranged with a predetermined display size, the horizontal display size being the same as the vertical display size of the content C20. Generated as a polyhedron O1.

  Then, the terminal device 100 arranges the contents C20 and C30 on each surface of the polyhedron O1. For example, the terminal device 100 arranges the content C20 on the plane OF1 having the same display size as the content C20 in the polyhedron O1, and receives the content C21 as the content C30 on other planes OF2, OF3, etc. perpendicular to the plane OF1. , C22 is arranged. Although not shown in FIG. 1, the terminal device 100 arranges the content C33 on the surface facing the surface OF3.

  And the terminal device 100 displays the surface by which the content C20 is arrange | positioned among the polyhedron O1 comprised by the several surface from which a magnitude | size differs with the web content C10. For example, the terminal device 100 is arranged so that the upper end of the content C20 overlaps with the upper end of the screen as the initial screen, and the upper end of the web content C10 overlaps with the upper end of the content C20. C20 is displayed.

  In order to realize such an initial screen, for example, the terminal device 100 may set a predetermined offset amount (for example, an offset amount having the same display size as the vertical direction of the content C20) at the display position of the web content C10. . Further, for example, the terminal device 100 arranges the offset content and the web content C10 side by side so that the lower end of the offset content C40 having the same display size as the content C20 and the upper end of the web content C10 overlap each other, and a polyhedron on the front side thereof O1 is arranged and displayed.

  That is, the terminal device 100 arranges the content C20 and the content C30 so as to overlap each other on the front surface of the web content C10. As a result, as shown in the second state, the terminal device 100 can display the plane OF1 on which the content C20 is arranged in the polyhedron O1 and the web content C10 side by side as the initial display.

  Here, when a scroll operation for scrolling the web content C10 in the upward direction on the screen is performed by the user's finger F10, the terminal device 100 scrolls the web content C10 in the upward direction on the screen. For example, as shown in the first state, the terminal device 100 touches the area where the web content C10 is displayed on the initial screen and moves the contact position in the upward direction on the screen. It is determined that an upward scroll operation (hereinafter referred to as “up scroll operation”) has been performed on the web content C10.

  In such a case, the terminal device 100 gradually moves the web content C10 upward in the screen in accordance with the upward scroll operation. Furthermore, the terminal device 100 specifies the vicinity range NA located in the vicinity of the content C20 among the web content C10. For example, the terminal device 100 specifies a predetermined range from the end of the content C20 in the web content C10 as the neighborhood range NA.

  Then, the terminal device 100 analyzes the aspect in the neighborhood range NA. For example, the terminal device 100 specifies the area where the text is displayed and the area where the image is displayed in the neighborhood range NA. Here, in the example shown in the second state of FIG. 1, the neighborhood range NA includes more text than the image, but it cannot be said that the layout is unified. Therefore, the terminal device 100 identifies the content C31 that includes the most text regardless of the layout among the content C20 and C30 as the changed content.

  Then, as shown in the third state to the fifth state, the terminal device 100 changes the displayed content C20 to the selected content C31 by rotating the polyhedron. That is, the terminal device 100 changes the content C20 to the content C31 whose mode is closer to the display range of the web content C10 and the mode of the nearby range than the content C20.

  Here, the terminal device 100 may gradually change the content C20 to the content C31 in accordance with the scroll operation. For example, as shown in the third state, the terminal device 100 scrolls the web content C10 in the upward direction on the screen, thereby gradually expanding the display area of the web content C10 and moving the polyhedron O1 in the upward direction on the screen. By rotating, the surface OF2 on which the content C31 is arranged is displayed on the screen.

  For example, the terminal device 100 gradually rotates the polyhedron O1 in such a manner that the upper end of the web content C10 and the lower end of the content C31 overlap on the screen in accordance with the upward scrolling operation, so that the content C20 is changed to the content C20. Gradually change to C31.

  Further, as shown in the fourth state, the terminal device 100 further displays the surface OF1 on which the content C20 is arranged by further rotating the polyhedron O1 in the upward direction of the screen when the upward scroll operation is performed. The area is fit and the display area of the surface OF2 on which the content C31 is arranged is enlarged. Then, as shown in the fifth state, the terminal device 100 displays the web content C10 and the surface OF2 on which the content C31 is arranged side by side on the screen. That is, the terminal device 100 arranges and displays the content C31 whose aspect is similar to the aspect on the upper end side of the web content C10 on the upper end side of the web content C10.

  The subsequent display process will be described with reference to FIG. For example, as shown in the sixth state in FIG. 2, it is assumed that an upward scroll operation is further performed on the web content C10. In such a case, the terminal device 100 sequentially specifies the neighborhood range NA and the mode of the neighborhood range NA.

  Here, in the example shown in the seventh state, as a result of the upward scroll operation, a plurality of images in which the image is arranged on the left side of the screen and the text is arranged on the right side of the screen in the vicinity range NA of the displayed content C31. Contains tiles. In such a case, the terminal device 100 selects the content C33 in which the image is arranged on the left side of the screen and the text is arranged on the right side of the screen as the changed content. That is, the terminal device 100 selects the content C33 whose aspect is most similar to the aspect in the vicinity range NA shown in the seventh state, among the web content C10.

  Then, as shown in the eighth state and the ninth state, the terminal device 100 changes the displayed content C31 to the selected content C33. For example, the terminal device 100 displays the surface OF4 on which the content C33 is arranged in the polyhedron by rotating the polyhedron to the left side of the screen.

  On the other hand, in the example shown in the tenth state, as a result of the up scroll operation, the vicinity range NA of the displayed content C31 includes more images than text. In such a case, the terminal device 100 selects the content C32 including the most images among the content C30 as the changed content. That is, the terminal device 100 selects the content C32 whose mode is most similar to the mode in the neighborhood range NA shown in the tenth state, among the web content C10.

  Then, the terminal device 100 changes the displayed content C31 to the selected content C32 as shown in the eleventh state and the twelfth state. For example, the terminal device 100 displays the surface OF3 on which the content C32 is arranged in the polyhedron by rotating the polyhedron to the right side of the screen.

  As described above, the terminal device 100 displays the contents C20 and C30 together with the web content C10, and changes the displayed content to another content according to the display range of the web content C10. For example, the terminal device 100 identifies the aspect included in the neighborhood range NA of the contents C20 and C30 in the web content C10, and the aspect is the most similar to the aspect of the neighborhood range NA of the web content C10 in the contents C20 and C30. Display the content to be played.

  For example, FIG. 3 is a diagram illustrating an example of the changed content selected by the terminal device according to the embodiment. In the example illustrated in FIG. 3, the terminal device 100 receives the distribution of the content C30 in which text is arranged on the left side of the screen and an image is arranged on the right side of the screen in addition to the contents C31 to C33. To do.

  For example, as shown in FIG. 3, areas having various aspects are mixed in the web content C10. For example, in the web content C10, a region A1 containing a lot of text, an image is arranged on the left side of the screen, a region A2 and a region A5 where text is arranged on the right side of the screen, a region A3 mainly containing an image, and a left side of the screen A region A4 or the like in which text is arranged and an image is arranged on the right side of the screen is included.

  In such a case, as indicated by a thick line in FIG. 3, a neighborhood range NA that is a displayed range of the web content C10 and is located in the vicinity of the contents C20 and C30 is specified. Then, when most of the vicinity range NA overlaps the area A1, the terminal device 100 selects content C31 that has a similar aspect to the area A1, that is, content C31 that includes a lot of text, and displays the displayed content (for example, Content C20) is changed to the selected content C31.

  In addition, when most of the neighborhood range NA overlaps with the area A2 or the area A5, the terminal device 100 arranges the content similar to the area A2 or the area A5, that is, the image is arranged on the left side of the screen and the text on the right side of the screen. Is selected, and the displayed content is changed to the selected content C33. In addition, when most of the neighborhood range NA overlaps the area A3, the terminal device 100 selects content C32 having a similar aspect to the area A3, that is, the content C32 including many images, and selects the displayed content. Change to content C32. In addition, when most of the neighborhood range NA overlaps the area A4, the terminal device 100 has content similar in form to the area A4, that is, content C34 in which text is arranged on the left side of the screen and an image is arranged on the right side of the screen. To change the displayed content to the selected content C34.

  In the example shown in FIG. 3, the example in which the distribution of the content C34 in which the text is arranged on the left side of the screen and the image is arranged on the right side of the screen is accepted, but the embodiment is not limited thereto. Absent. For example, when the terminal device 100 accepts only the distribution of the contents C31 to C33 and does not accept the distribution of the content C34, if the majority of the neighborhood range NA overlaps the area A4, the content is similar to the area A4. As an alternative, the content C33 may be selected. That is, the terminal device 100 may select the content C33 that has a different layout from the contents C31 to C33 but has the most similar ratio of the image and the text to the area A4.

  As described above, the terminal device 100 selects the content most similar to the aspect of the web content C10 displayed together with the contents C20 and C30 from the contents C20 and C30, and moves to the selected content. And change. As a result, the terminal device 100 can improve the appeal effect of information related to the contents C20 and C30.

[2-11. About landing page)
Here, the terminal device 100 may display contents C20 and C30 for displaying predetermined contents when selected by the user. That is, the terminal device 100 may display a predetermined landing page when the user selects the content C20. Note that the terminal device 100 may display different landing pages when the content C20 is selected on the initial screen and when the content C20 is selected while the display mode is changed by the display process described above. .

  Further, for example, the terminal device 100 may display different landing pages when the user selects the content C30 and when the user selects the content C20. Further, for example, when receiving a plurality of contents C30, the terminal device 100 may display a different landing page for each content C30 selected by the user. That is, the terminal device 100 may display content corresponding to the surface selected by the user among the plurality of surfaces of the polyhedron O1.

[2-12. (About realization of display mode)
Note that the various display modes described above can be realized in any mode. For example, the terminal device 100 may realize the above-described display process using JavaScript (registered trademark), CSS (Cascading Style Sheets), or the like distributed together with the web content C10, the content C20, and C30.

  For example, the terminal device 100 may realize the polyhedron O1 as a 3D object realized in a virtual 3D space (a space with a virtual depth) realized in the screen by a computer process. If you use CSS3 (Cascading Style Sheets 3), such a 3D object is realized by specifying a value other than none for the perspective property or specifying preserve-3d for the transform-style property. The And the terminal device 100 should just arrange | position content C20 and C30 to each surface of the polyhedron O1, as a texture, for example. Note that the terminal device 100 may realize the polyhedron O1 by a method other than the above.

  Further, for example, the terminal device 100 does not realize the polyhedron O1 with a 3D object, but deforms the contents C20 and C30, so that the polyhedron O1 is displayed as if the polyhedron O1 is displayed. Changes may be made. For example, the terminal device 100 arranges and displays the content C20 in front of the layer where the offset content C40 and the web content C10 are arranged.

  Then, the terminal device 100 performs a scroll operation on the web content C10, and gradually scrolls the content C20 every time the web content C10 and the offset content are scrolled upward on the screen (that is, every time the display is shifted by 1 Todd). While transforming into a trapezoid, the width in the vertical direction of the screen is gradually reduced. Further, the terminal device 100 displays the content C30 in a state of being deformed into a trapezoid, and gradually expands the width in the vertical direction of the screen while gradually deforming the shape into a quadrangle. By executing such modification of the contents C20 and C30 each time, the terminal device 100 can transform the contents C20 and C30 in a smooth manner.

[2-13. About user operations)
Here, the terminal device 100 may execute the above-described display process according to an arbitrary operation as long as the operation is performed by the user. For example, in the example described above, the terminal device 100 gradually changed the content C20 to the content C30 in response to the scroll operation. However, the embodiment is not limited to this.

  For example, when a scroll operation for scrolling the web content C10 is performed for a predetermined amount or more, the terminal device 100 may change the content C20 to the content C30 whose mode is most similar to the mode of the web content C10. To give a more specific example, the terminal device 100 rotates the polyhedron O1 regardless of the amount of the scroll operation when the upward scroll operation is performed by a predetermined amount or more with the content C20 displayed. The content C20 may be changed to the content C30.

[2-14. About the execution subject)
In addition, although description was abbreviate | omitted above, the terminal device 100 can implement | achieve the display process mentioned above by arbitrary methods. For example, the terminal device 100 may realize the display processing described above by downloading an application that causes the terminal device 100 to execute the display processing described above in advance and starting the application at an arbitrary timing.

  In addition, the terminal device 100 accepts the distribution of control information that causes a general-purpose program such as a web browser to execute the above-described display processing simultaneously with the distribution of the web content C10 and the contents C20 and C30. Then, the terminal device 100 may perform the display process described above according to the control information.

  Further, the terminal device 100 may acquire, as control information, an application that realizes the display process described above or an application that realizes the display process described above according to the control information described above. For example, the terminal device 100 downloads an application that realizes the above-described display processing according to a user's operation, and installs the application on the own device. When the application is activated, it acquires the web content C10 and the content C20 and C30 in accordance with an operation from the user, and controls the terminal device 100 to realize the above-described display processing. Here, in order to implement the display process described above, the application may accept distribution of control information, or may be included in advance in the application program.

[3. Distribution system configuration)
Hereinafter, the terminal device 100 and the like that realize the display processing described above will be described. First, the configuration of the distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 4 is a diagram illustrating a configuration example of a distribution system according to the embodiment. As shown in FIG. 4, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected to be communicable via a network N by wire or wireless. The distribution system 1 shown in FIG. 4 may include a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. Good.

  The terminal device 100 acquires the web content C10 from the content distribution server 30 according to an operation by the user, and when the web content C10 includes an acquisition command for requesting acquisition of the content C20, C30, the content C20, C30 Is acquired from the advertisement distribution server 20. Further, when the terminal device 100 receives distribution of control information for realizing the above-described display processing from the advertisement distribution server 20, the terminal device 100 operates according to the control information and realizes the display processing.

  The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits to the advertisement distribution server 20 as advertisement contents such as the contents C20 and C30 according to the operation by the advertiser. For example, the advertiser terminal 10 submits contents C20 and C30 to the advertisement distribution server 20 as advertisement contents.

  In addition, the advertiser terminal 10 has, as the contents C20 and C30, an image to be advertised, a 3D model of a plurality of components constituting the advertisement target, a character string displayed when any 3D model is displayed, A character string displayed when all 3D models are displayed, a URL (Uniform Resource Locator) for acquiring a landing page, and the like are submitted to the advertisement distribution server 20. For example, the advertiser registers the contents C <b> 20 and C <b> 30 via the advertiser terminal 10.

  In addition, the advertiser may request an agency to submit advertising content. In this case, it is the agency that submits the advertisement content to the advertisement distribution server 20. In the following, the notation “advertiser” is a concept including not only the advertiser but also the agency, and the notation “advertiser terminal” refers to the agency device used by the agency as well as the advertiser terminal 10. It is a concept that includes.

  The advertisement distribution server 20 is a server device that distributes the advertisement content submitted from the advertiser terminal 10. For example, when the advertisement distribution server 20 receives the advertisement content distribution request from the terminal device 100, the advertisement distribution server 20 performs matching between the user and the advertisement content based on the location of the terminal device 100, the user's attributes, and the like. Is distributed to the terminal device 100. Further, the advertisement distribution server 20 distributes the control information for realizing the display process described above to the terminal device 100 together with the contents C20 and C30 which are advertisement contents. This control information is described in a script language such as JavaScript (registered trademark) or CSS.

  The content distribution server 30 is a web server or the like that distributes the web content C10 to the terminal device 100. For example, the content distribution server 30 is used for a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. The web content C10 in which various related information is arranged in a tile shape is distributed to the terminal device 100. The content distribution server 30 may be a server that distributes web pages such as a portal site where various types of information are arranged.

  Here, the web content C10 distributed by the content distribution server 30 includes an acquisition command for instructing to acquire the advertisement content from the advertisement distribution server 20. For example, in the HTML file or the like that forms the web content C10, the URL of the advertisement distribution server 20, various scripts for acquiring the advertisement content, arranging it in the display area, and the like are described as acquisition commands. In this case, the terminal device 100 acquires the contents C20 and C30 as advertisement contents from the advertisement distribution server 20 by accessing a URL described in an HTML file or the like.

  Note that various data distributed from the content distribution server 30 to the terminal device 100 are actually HTML files and images forming a web page, moving images displayed together with the web content C10, and the like. The display area may be described as a predetermined display area in an HTML file or the like forming the web content C10, and may be distributed as one of tiles, for example. As described above, when the display area is distributed as one of the tiles, an acquisition command for acquiring the advertising content to be displayed in the display area is distributed to the terminal device 100 together with the distribution of the display area portion. .

[4. Configuration of advertisement distribution server]
Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. As illustrated in FIG. 5, the advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by, for example, a NIC (Network Interface Card). The communication unit 21 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

  The storage unit 22 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. Further, the storage unit 22 stores an advertisement database 24 that is a database in which various types of information related to advertisement content submitted from the advertiser terminal 10 is stored.

  Here, FIG. 6 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. In the example illustrated in FIG. 6, the advertisement database 24 includes items such as an advertiser ID, advertisement content, number of impressions, number of guaranteed impressions, and price. The advertisement database 24 may further store information such as information for matching contents and users, and information such as CTR (Click Through Rate).

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. “Advertising content” indicates content submitted from the advertiser terminal 10, that is, content related to the advertisement such as the contents C 20 and C 30. Note that FIG. 6 shows an example in which conceptual information such as “C20, C30” is stored in “advertising content”, but in reality, there are individual objects that are intended to convey common information to the user. Or a file path name indicating the storage location thereof is stored.

  In addition to the contents C20 and C30, a display instruction for instructing execution of the above-described display process is registered in the advertisement database 24 as advertisement contents. The display instruction includes, for example, in which position the content C20 is arranged and displayed on the initial screen, what operation is used as a trigger to perform display processing, and how the content C20 and C30 are displayed. The information indicating the mode of the display process, such as whether to change, is included for each advertising target. Note that the display instruction described above is arbitrarily set by the advertiser when the advertiser registers advertising content, for example.

  “Number of impressions” indicates the number of times the advertisement content is displayed. More specifically, the “number of impressions” indicates the number of times the contents C20 and C30 are displayed. The “number of guaranteed impressions” indicates the number of times the advertising content is guaranteed for the consideration. The “consideration” indicates a reward paid from the advertiser when the advertisement content is displayed by the “number of guaranteed impressions”. That is, the advertisement distribution server 20 is a server that distributes the content related to the advertisement in an impression guaranteed type.

  That is, FIG. 6 shows an example in which the advertiser identified by the advertiser ID “B10” submits the contents C20 and C30 as advertisement contents. In FIG. 4, the number of impressions of the contents C20 and C30 is “10000”, the number of impression guarantees is “20000”, and the charge amount when the contents C20 and C30 are displayed for the number of guaranteed impressions is “aaa”. An example is shown.

  In addition, when distributing the content related to the advertisement in the click charging format in which the fee is charged every time the advertisement content is selected, the advertisement database 24 stores the number of times the content is selected and the amount charged when the content is selected. Etc. are registered. Further, when the advertisement request is selected in a bid format when the distribution request is received and the selected advertisement content is distributed, the advertisement database 24 has an advertisement fee set by the advertiser as a reward per impression. Bid price, CTR, etc. are registered.

  Returning to FIG. 5, the description will be continued. The control unit 23 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in a storage device inside the advertisement distribution server 20 using the RAM as a work area. Is done. The control unit 23 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 5, the control unit 23 includes a submission receiving unit 25, a request receiving unit 26, an advertisement selection unit 27, and a distribution unit 28, and functions and functions of information processing described below. Realize or execute. Note that the internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 5, and may be another configuration as long as information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

  The submission accepting unit 25 accepts submission and display instructions for the contents C20 and C30, which are advertisement contents, from the advertiser terminal 10 together with the designation of the price. In such a case, the submission receiving unit 25 registers the contents C20 and C30, the display instruction, the advertiser ID, and the accepted value of the value in the advertisement database 24 in a manner.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request reception unit 26 receives an HTTP request as an advertisement content acquisition request.

  When the request reception unit 26 receives an advertisement content acquisition request, the advertisement selection unit 27 selects an advertisement content as a distribution candidate from the advertisement database 24. For example, the advertisement selection unit 27 performs matching of advertisement contents to be distributed from advertisement contents registered in the advertisement database 24 based on the position of the terminal device 100 and user attributes.

  In such matching, advertisement content is selected such that the number of impressions is greater than the guaranteed number of impressions. For example, the advertisement selection unit 27 preferentially selects advertisement content having the largest difference between the guaranteed number of impressions and the number of impressions. Note that the advertisement selection unit 27 may preferentially select advertisement content having a high bid price or CTR, or advertisement content having a high bid price and CTR.

  In addition, when the web page is a search page, the advertisement selection unit 27 may use an advertisement distribution method called a search-linked advertisement that extracts advertisement content that matches the search keyword specified in the search page. Further, the advertisement selection unit 27 may use an advertisement distribution method called targeting distribution that extracts advertisement contents that match user attribute information (such as psychographic attributes and demographic attributes). Thereafter, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  The distribution unit 28 distributes control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, when receiving the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts a display instruction included in the received advertisement content. And the delivery part 28 produces | generates the control information for making the terminal device 100 perform the display process of the content which the extracted display instruction | indication shows. Thereafter, the distribution unit 28 distributes the generated control information and advertisement content to the terminal device 100.

[5. Content distribution server configuration]
Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 7 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. As illustrated in FIG. 7, the content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33.

  The communication part 31 is implement | achieved by NIC etc., for example. The communication unit 31 is connected to the network N by wire or wirelessly and transmits / receives information to / from the terminal device 100 and the advertisement distribution server 20.

  The content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. And the content memory | storage part 32 memorize | stores the web page which is an example of a content. For example, the content storage unit 32 stores an HTML file that forms a web page, a still image or a moving image displayed on the web page.

  The control unit 33 is realized, for example, by executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the content distribution server 30 using the RAM as a work area by a CPU, an MPU, or the like. . The control unit 33 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 7, the control unit 33 includes a reception unit 34 and a distribution unit 35, and realizes or executes information processing functions and operations described below. The internal configuration of the control unit 33 is not limited to the configuration illustrated in FIG. 7, and may be another configuration as long as the information processing described later is performed. In addition, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 7, and may be another connection relationship.

  The accepting unit 34 accepts a web page acquisition request from the terminal device 100. For example, the reception unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the web page to the terminal device 100 when the web page acquisition request is received by the reception unit 34. Specifically, the distribution unit 35 acquires the acquisition request target web page from the content storage unit 32 from the content storage unit 32, and distributes the acquired web page to the terminal device 100. In such a case, when receiving the web content C10, the terminal device 100 transmits an advertisement content distribution request to the advertisement distribution server 20, and displays the received advertisement content as a response. And the terminal device 100 performs the display process which changes advertisement content according to a user's operation.

[6. Configuration of terminal device]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 8 is a diagram illustrating a configuration example of the terminal device according to the embodiment. As illustrated in FIG. 8, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, a physical sensor 140, and a control unit 150.

  The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network N by wire or wireless, and transmits / receives information to / from the advertisement distribution server 20 and the content distribution server 30.

  The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, an operation key, or the like. The output unit 130 is a display device for displaying various types of information, that is, a screen. For example, the output unit 130 is realized by a liquid crystal display or the like. In addition, when a touch panel is employ | adopted for the terminal device 100, the input part 120 and the output part 130 are integrated. In the following description, the output unit 130 may be described as a screen.

  The physical sensor 140 is a sensor that detects the physical state of the terminal device 100. For example, the physical sensor 140 is a gyro sensor that measures the inclination of the terminal device 100 in the triaxial direction. Note that the physical sensor 140 is not limited to a gyro sensor, and an arbitrary sensor such as an acceleration sensor, a temperature sensor, a volume sensor, and a brightness sensor can be applied.

  The control unit 150 is realized, for example, by executing various programs (corresponding to an example of an information display program) stored in a storage device inside the terminal device 100 using the RAM as a work area by a CPU, an MPU, or the like. . For example, these various programs correspond to application programs called web browsers. The control unit 150 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 8, the control unit 150 includes a request unit 151, an operation control unit 152, and a display processing unit 153, and realizes or executes functions and operations of information processing described below. The internal configuration of the control unit 150 is not limited to the configuration illustrated in FIG. 8, and may be another configuration as long as the information processing described below is performed. Further, the connection relationship between the processing units included in the control unit 150 is not limited to the connection relationship illustrated in FIG. 6, and may be another connection relationship.

  When the request unit 151 receives the URL of the web content C10 from the operation control unit 152, the request unit 151 transmits an acquisition request for the web content C10 indicated by the received URL to the content distribution server 30. The request unit 151 transmits an advertisement content acquisition request to the advertisement distribution server 20 when the acquisition command is included in the web content C10 received from the content distribution server 30.

  The operation control unit 152 executes various controls according to user operations received via the input unit 120. For example, when the user performs a display operation of the web content C10 on the input unit 120, the operation control unit 152 outputs the URL of the web content C10 to be displayed to the request unit 151. Further, the operation control unit 152 outputs the content of the user operation such as the scroll operation and the tap operation received via the input unit 120 to the display processing unit 153.

  The display processing unit 153 displays the received web page and advertisement content on the output unit 130, and executes the above-described display processing. For example, the display processing unit 153 causes the control unit 150 to execute an acquisition command distributed together with the web content C10 or control information distributed together with the advertising content, as illustrated in FIG. Unit 155 and display control unit 156 operate to execute display processing. The acquisition unit 154, the display unit 155, and the display control unit 156 are realized, for example, by executing control information using the RAM as a work area by a CPU, an MPU, or the like.

  The acquisition unit 154 acquires the web content C10 and the contents C20 and C30 (hereinafter may be collectively referred to as “each web content C10 to C30”). For example, when acquiring the web content C10, the acquisition unit 154 acquires the content C20 and C30 from the advertisement distribution server 20 in accordance with the acquisition instruction of the web content C10. More specifically, the acquisition unit 154 acquires a plurality of contents C31 to C33 together with the content C20 including an image.

  The display unit 155 displays the web content C10 and the content C20 related to the advertisement. For example, on the initial screen, the display unit 155 arranges and displays the content C20 including the image in a predetermined area, and arranges and displays the web content C10 in another area. More specifically, the display unit 155 arranges the upper end of the web content C10 below the upper end of the content C20 when displaying the initial screen when the display of the web content C10 and the content C20 is started. In this state, the web content C10 and the content C20 are displayed.

  For example, the display unit 155 generates a polyhedron O1 including a plurality of surfaces having different sizes, and arranges the content C20 and the plurality of contents C30 on different surfaces of the generated polyhedron O1, respectively. Further, for example, the display unit 155 displays the content in which the offset content C40 and the web content C10 are arranged on the screen so that the lower end of the offset content C40 having the same display size as the content C20 and the upper end of the web content C10 are overlapped. To do. In addition, the display unit 155 displays the polyhedron O1 so as to overlap the front surface of the offset content C40.

  As a result, the display unit 155 displays the web content C10 while being shifted from the upper end of the screen by the offset content C40. Then, the display unit 155 displays the content C20 so as to overlap the front surface of the offset content C40 and the web content C10. As a result, the display unit 155 displays the initial screen in such a manner that the content C20 and the web content C10 are arranged.

  Then, the display unit 155 changes the content C20 to the content C30 according to control by the display control unit 156. For example, the display unit 155 displays the web content C10 and the contents C20 and C30 in the display mode illustrated in FIG.

  The display control unit 156 controls the display unit 155 to execute the display process described above. For example, the display control unit 156 changes the content C20 to the content C30 selected according to the display range of the web content C10 in response to an operation from the user.

  For example, when the user's finger touches the screen, the display control unit 156 displays the content C20 or the content C30 displayed together with the web content C10 (hereinafter referred to as “displayed content”). Is identified. Subsequently, the display control unit 156 specifies a neighborhood range NA located in the vicinity of the content being displayed in the web content C10. Then, the display control unit 156 analyzes the aspect of the neighborhood range NA.

  Further, the display control unit 156 analyzes the mode of content distributed as the contents C20 and C30 (hereinafter referred to as “distributed content”), and the mode of the distributed content is most similar to the mode of the neighborhood range NA. Select the content as the change destination content content. Then, the display control unit 156 changes the displayed content to the change destination content. In other words, the display control unit 156 changes the content C20 to the content C30 that is similar to the display range of the web content C10 among the plurality of content C30. Note that the display control unit 156 does not need to change the content when the content that is most similar to the mode of the neighborhood range NA in the distribution content is the displayed content.

  The display control unit 156 may change the content C20 to the content C30 selected according to the layout of the image or text arranged in the display range in the web content C10. Further, the display control unit 156 may change the content C20 to the content C30 selected according to the amount of images or the amount of text arranged in the display range of the web content C10. The display control unit 156 may change the content C20 to the content C30 selected according to the size of the image or text arranged in the display range of the web content C10. The display control unit 156 may change the content C20 to the content C30 selected according to the color of the display range in the web content C10.

  Here, when the web content C10 including a plurality of contents is displayed as the web content C10, the display control unit 156 displays the content C20 among the contents included in the web content C10. It may be changed to the content C30 selected according to the above. For example, the display control unit 156 may select the change destination content according to the mode of tiles included in the display range or the vicinity range.

  The display control unit 156 may change the content C20 to the content C30 selected according to the display size of the displayed content among the content included in the web content C10. For example, the display control unit 156 may select content whose display size is similar to the tile display size as the change destination content.

  Note that the display control unit 156 may change the content C20 to the content C30 selected according to the display range after the user's operation is performed on the web content C10. For example, the display control unit 156 may select the change destination content according to the correspondence of the neighborhood range and the display range after the scroll operation is completed.

  Further, the display control unit 156 may change the content C20 to the content C30 selected according to the display range of a predetermined area on the screen in the web content C10. In addition, the display control unit 156 may change the content C20 to the content C30 that is similar to a mode in a range closer to the vicinity of the content C20 in the web content C10.

  In addition, when the surface on which the content C20 is arranged is displayed among the polyhedrons configured by a plurality of surfaces, the display control unit 156 displays the web content C10 among the polyhedrons according to the operation from the user. Of these, the surface on which the content C30 selected according to the mode of the display range is arranged may be displayed. For example, when an operation of scrolling the web content C10 is performed, the display control unit 156 may change the content C20 to the content C30 by rotating the polyhedron.

  That is, the display control unit 156 identifies the aspect of the range in the vicinity of the polyhedron after an operation from the user in the web content C10, and the surface on which the content C30 of the aspect similar to the identified aspect is arranged in the polyhedron. It may be displayed. Further, the display control unit 156 may change the content C20 to the content C30 selected according to the display range mode and the content of the range in the web content C10 according to the operation from the user. Good.

[7. Processing flow of terminal device 100]
Next, the procedure of the display process executed by the terminal device 100 that executed the control information will be described with reference to FIG. FIG. 9 is a flowchart illustrating an example of a flow of display processing executed by the terminal device according to the embodiment.

  For example, the terminal device 100 requests the content distribution server 30 to distribute the web content C10 according to a user operation, and receives the web content C10 from the content distribution server 30 (step S101). In such a case, the terminal device 100 displays the entire web content C10 screen (step S102). Then, when the acquired instruction is included in the distributed web content C10, the terminal device 100 transmits an advertisement content request (distribution request) to the advertisement distribution server 20 (step S103).

  Here, the terminal device 100 determines whether or not a plurality of contents such as the contents C20 and C30 have been received as the advertisement contents (step S104). When the terminal device 100 determines that a plurality of contents are not received (step S104: No), the terminal device 100 executes step S104 again.

  Further, when receiving a plurality of contents (step S104: Yes), the terminal device 100 arranges the contents on each surface of the polyhedron O1 and displays them together with the web content C10 (step S105). For example, the terminal device 100 displays the web content C10 and the content C20 on the initial screen.

  Subsequently, the terminal device 100 determines whether or not a scroll operation has been performed (step S106), and when the scroll operation has been performed (step S106: Yes), the displayed content of the web content C10 is displayed. A layout is specified (step S107). That is, the terminal device 100 specifies the aspect of the display range. Then, the terminal device 100 changes the content by rotating the polyhedron so that the content of the layout similar to the specified layout is displayed by rotating the polyhedron O1 (step S108). For example, in a case where the image is arranged on the left side of the screen and the text is arranged on the right side of the screen, the terminal device 100 arranges the image on the left side of the screen and the text on the right side of the screen in the majority of the display range and the neighborhood range NA. The selected content is selected as the change destination content, and the polyhedron O1 is rotated so that the selected change destination content is displayed. And the terminal device 100 performs step S106.

  When the scroll operation is not performed (step S106: No), the terminal device 100 determines whether or not a page transition operation for changing the web content C10 to be displayed is performed (step S109). If it is found (step S109: Yes), the page to be displayed is changed (step S110), and the process is terminated. Further, when the page transition operation is not performed (step S109: No), the terminal device 100 executes step S106.

[8. (Modification)
In the above, an example of the display process by the terminal device 100 has been described using the display mode illustrated in FIG. However, the embodiment is not limited to this. Hereinafter, a modification of the display process executed by the terminal device 100 will be described. Note that the display processing described below is realized by, for example, processing performed by the acquisition unit 154, the display unit 155, and the display control unit 156, but the embodiment is not limited to this.

[8-1. About content)
For example, the terminal device 100 may display other content instead of the web content C10. Further, the contents C20 and C30 are not limited to the contents relating to the advertisement. For example, the terminal device 100 may display any content C10 to C30 including character strings other than advertisements, patterns, images, moving images, and the like by the display process described above. Further, the terminal device 100 may display content C10 to C30 including a game or the like, or may display content C10 to C30 including a so-called playable advertisement. Moreover, the terminal device 100 may display the contents C10 to C30 including sound. Note that character strings, patterns, images, moving images, games, sounds, and the like included in the contents C10 to C30 are not limited to those related to advertisements.

  Further, when the terminal device 100 displays the web content C10 that is the game content instead of the web content C10, the terminal device 100 may display auxiliary content such as a game menu or a tutorial as the content C20 or C30. Further, the terminal device 100 may perform the above-described display processing when displaying an interactive web page created by a technique such as flash or CSS when the game is executed.

  Further, the terminal device 100 may display the contents C20 and C30 together with the SNS content, the messenger application screen, the camera application screen, and any other content, and execute the above-described display processing. In addition to the web content C10, the terminal device 100 may display arbitrary content such as a game, a map, a music playback screen, and a video playback screen.

  The contents C20 and C30 may be distributed by the same server as the server that distributed the web content C10, or may be distributed from different servers. That is, when the display process described above is executed, an arbitrary aspect can be adopted as the aspect of the process for distributing the web content C10 and the contents C20 and C30.

[8-2. About control information)
The terminal device 100 described above has performed the above-described display process using control information distributed by the advertisement distribution server 20 together with the contents C20 and C30. However, the embodiment is not limited to this. For example, the terminal device 100 receives the control information described above from the content distribution server 30 together with the web content C10, and receives a control instruction from the advertisement distribution server 20 together with the contents C20 and C30. Then, the terminal device 100 may execute the control information received from the content distribution server 30, and may execute display processing according to the received control instruction.

  Further, the terminal device 100 may realize the above-described processing by downloading in advance an application that causes the terminal device 100 to execute the above-described display processing and the like, and executing the application.

[8-3. Device configuration〕
In the above embodiment, the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30. However, the advertisement distribution server 20 and the content distribution server 30 are formed as a single device. Also good. In this case, the advertisement distribution server 20 illustrated in FIG. 3 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. And the advertisement delivery server 20 delivers the web page which does not contain an acquisition command to the terminal device 100 with an advertising content, when the acquisition request of a web page is received from the terminal device 100. FIG.

  In the above-described embodiment, the example in which the content C20 is distributed from the advertisement distribution server 20 to the terminal device 100 has been described. However, the content distribution server 30 may acquire the contents C20 and C30 from the advertisement distribution server 20. In this case, the request receiving unit 26 of the advertisement distribution server 20 receives an acquisition request for the content C20 from the content distribution server 30. Further, the advertisement distribution server 20 distributes the contents C20 and C30 to the content distribution server 30. Further, the content distribution server 30 may distribute a web page not including an acquisition command to the terminal device 100 together with the contents C20 and C30 acquired from the advertisement distribution server 20 to realize the display process described above.

[8-4. About logs)
Here, the terminal device 100 may take various logs related to the contents C20 and C30. For example, the terminal device 100 determines whether each content C20 and content C30 has been displayed, how much the display size of the display area of the content C20 has been changed, which area of the web content C10 has become the display range or the vicinity range, A log indicating how the scroll operation is performed, whether or not a slide operation or a tap operation is performed on the contents C20 and C30, and the like may be taken.

  Further, the terminal device 100 may take a log indicating which face of the polyhedron O1 is displayed, the number of times displayed for each face, and the like. Further, the terminal device 100 may take a log indicating in what order the contents C20 and C30 are displayed. Further, the terminal device 100 may acquire a log indicating whether the contents C20 and C30 are displayed a plurality of times. For example, after the content C30 is displayed, the terminal device 100 may acquire a log indicating whether or not the content C20 is redisplayed and the content C20 is redisplayed. In addition, the terminal device 100 has a log indicating whether or not the contents C20 and C30 are displayed a plurality of times by repeatedly performing the scroll operation, and a log indicating how many times each surface is displayed by the operation on the polyhedron O1. May be obtained.

  For example, if the user continues to display the content C20 without performing a scroll operation from the initial display, the terminal device 100 may acquire a log indicating that the user is interested in the content C20. Good. On the other hand, when the content C30 is displayed on the screen or when the user performs various operations on the content C30, the terminal device 100 may take a log indicating that.

  The log acquired by the terminal device 100 in this way is useful when the number of impressions of the contents C20 and C30, the update of the CTR, the billing process for the display of the contents C20 and C30, and the reporting of the advertising effect to the advertiser. It becomes a log. For example, when the content C20 and the content C30 are changed a plurality of times as a result of the display process, it is predicted that the user is interested in the contents C20 and C30.

  For this reason, the log indicating the number of display times, the display time, the number of changes, the number of cancellations of the display of the polyhedron O1, and the like for the contents C20, C30 and the polyhedron O1 is interested in the contents C20, C30. It can be an indicator of whether or not. Further, the number of times the content C20 is displayed, the number of times the scroll operation is repeated, and the like can be an index indicating the degree of recognition of the user's advertisement.

  Therefore, the advertisement distribution server 20 may update the number of impressions, change the billing amount, or the like using each acquired log. For example, the advertisement distribution server 20 may change the billing amount according to the display count, display time, operation content, and the like of the contents C20 and C30.

  Further, the log acquired by the terminal device 100 may be used for changing the content arranged on the landing page. For example, the terminal device 100 may acquire the same landing page and change the content to be arranged on the landing page according to a log until the landing page is displayed.

[8-5. Terminal device operation record)
Further, the terminal device 100 described above may transmit a record of how much the user has operated the terminal device 100 to the advertisement distribution server 20 in the above-described display mode. Specifically, the terminal device 100 displays the content and number of scroll operations when the contents C20 and C30 are displayed, the user's selection operation, the number and position of selection of the polyhedron O1, and the user stops the scroll operation. Record the position etc.

  Further, the terminal device 100 performs a transmission operation from the terminal device 100 for information specifying the contents C20 and C30 such as the number of scroll operations, the number of reloads, the contents of the display process described above, or the contents C20 and C30. For example, various operations performed on the terminal device 100 by the user, such as writing to an SNS, can be recorded. Then, the terminal device 100 transmits information related to the operation history to the advertisement distribution server 20.

  In such a case, the advertisement distribution server 20 aggregates information related to the operation history distributed from the terminal device 100, and further acquires information obtained by analyzing the information. For example, the advertisement distribution server 20 determines whether or not the contents C20 and C30 are delivered together with the control information, and the number of scroll operations, the number of times display processing is performed, and the contents and selection of operations on the polyhedron O1. And the like, the type of the displayed landing page, the type of content arranged on the landing page, the information comparing the advertising effect indicators such as CTR, and the like are acquired.

  Here, the history of operations performed on the web content C10 when the contents C20 and C30 are distributed together with the control information can be an index indicating the advertising effect. That is, in the web content C10 in which the content C20 and C30 accompanied by the control information according to the embodiment is displayed, the content C20 and C30 is displayed by the user's operation, the display mode is changed, or the content C20 and C30 Not only the landing page is displayed, but also the operation history itself indicating how much the user has performed on the web content C10 (that is, how much the user has changed the display mode of the screen) is used. It can be said that this is an index indicating the person's interest in the content C20.

  For example, the advertisement distribution server 20 compares the content of the scroll operation, the number of scroll operations, the number of taps, whether or not the content C20 is displayed, the number of times the display is returned to the initial state, and the like. When the contents C20 and C30 accompanied by information are displayed, it is possible to provide information that the contents C20 and C30 intend to convey widely, that is, an index indicating how much interest is generated in the advertisement.

  Therefore, the advertisement delivery server 20 transmits information related to the operation history of the terminal device 100 to the advertiser terminal 10, thereby indicating a report indicating an advertisement effect index for the web content C <b> 10 on which the content C <b> 20 and C <b> 30 according to the embodiment is displayed. It can be. Note that the advertisement distribution server 20 may transmit information and a log regarding the operation history of the terminal device 100 to the advertiser terminal 10 as they are.

  Thereby, the advertisement distribution server 20 can show the advertiser the usefulness of the display mode of the contents C20 and C30 accompanied by the control information according to the embodiment in the terminal device 100.

[8-6. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  In addition, the above-described embodiments can be appropriately combined within a range in which processing contents do not contradict each other.

[8-7. program〕
Further, the terminal device 100 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 10, for example. FIG. 10 is a diagram illustrating an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected via a bus 1090. Have

  The arithmetic device 1030 operates based on a program stored in the primary storage device 1040 and the secondary storage device 1050, a program read from the input device 1020, and the like, and executes various processes. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various arithmetic operations. The secondary storage device 1050 is a storage device in which data used for various calculations by the calculation device 1030 and various databases are registered, and is realized by a ROM (Read Only Memory), HDD, flash memory, or the like.

  The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), This is realized by a standard connector such as HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by a USB or the like, for example.

  The input device 1020 includes, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), and a PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), and a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. The input device 1020 may be an external storage medium such as a USB memory.

  The network IF 1080 receives data from other devices via the network N and sends the data to the arithmetic device 1030, and transmits data generated by the arithmetic device 1030 to other devices via the network N.

  The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

  For example, when the computer 1000 functions as the terminal device 100, the arithmetic device 1030 of the computer 1000 implements the function of the control unit 150 by executing a program loaded on the primary storage device 1040.

[9. effect〕
As described above, the terminal device 100 displays the content C10 and the content C20 related to the advertisement. And the terminal device 100 changes the content C20 into the content C30 selected according to the aspect of the range currently displayed among the content C10 according to operation from a user. As a result, since the terminal device 100 can display the content that can be easily selected by the user together with the web content C10, it is possible to improve the appeal effect of the information related to the content C20 and C30.

  Also, the terminal device 100 changes the content C20 to a content C30 that is similar to the mode of the displayed range of the web content C10 among the plurality of contents C30. For example, the terminal device 100 changes the content C20 to the content C30 selected according to the image or text layout arranged in the displayed range of the web content C10. For example, the terminal device 100 changes the content C20 to the content C30 selected according to the amount of images or the amount of text arranged in the displayed range of the web content C10. For example, the terminal device 100 changes the content C20 to the content C30 selected according to the size of the image or text arranged in the displayed range of the web content C10. Further, for example, the terminal device 100 changes the content C20 to the content C30 selected according to the color of the displayed range of the web content C10. As a result of such processing, since the terminal device 100 can display content whose appearance-related aspect is similar to the display area of the web content C10, it is possible to improve the appeal effect of information related to the content C20 and C30.

  Further, the terminal device 100 displays the web content C10 including a plurality of contents as the web content C10, and the content C20 is selected according to the mode of the displayed content among the contents included in the web content C10. The content is changed to C30. For example, the terminal device 100 changes the content C20 to the content C30 selected according to the display size of the displayed content among the content included in the web content C10. For this reason, since the terminal device 100 can display, for example, content that is similar in form to the tiles that configure the web content C10, it is possible to improve the appeal effect of information related to the content C20 and C30.

  In addition, the terminal device 100 changes the content C20 to the content C30 selected according to the mode of the range displayed after the operation from the user in the web content C10. Further, the terminal device 100 changes the content C20 to the content C30 selected according to the mode of the range displayed in the vicinity of the content C20 among the web content C10. In addition, the terminal device 100 changes the content C20 to the content C30 selected according to the mode of the range displayed in a predetermined area on the screen among the web content C10. In addition, the terminal device 100 changes the content C20 to the content C30 that is similar to a mode in a range closer to the vicinity of the content C20 in the web content C10. For this reason, the terminal device 100 can display content that is more easily selected together with the web content C10.

  In addition, the terminal device 100 displays a surface on which the content C20 is arranged in the polyhedron O1 composed of a plurality of surfaces, and is displayed in the web content C10 in the polyhedron according to an operation from the user. The surface on which the content C30 selected according to the mode of the range is arranged is displayed. For example, when an operation for scrolling the web content C10 is performed, the terminal device 100 changes the content C20 to the content C30 by rotating the polyhedron O1. In addition, the terminal device 100 specifies a mode in the vicinity of the polyhedron O1 after an operation from the user in the web content C10, and the surface on which the content C30 in a mode similar to the specified mode is arranged in the polyhedron O1. Is displayed. For this reason, the terminal device 100 can display content that is more easily selected together with the web content C10.

  Further, the terminal device 100 changes the content C20 to the content C30 selected according to the mode of the displayed range of the web content C10 and the content of the range in response to an operation from the user. . For this reason, the terminal device 100 can display the content that is more easily selected as the web content C10.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  Further, the above-mentioned “section (module, unit)” can be read as “means” or “circuit”. For example, the distribution unit can be read as distribution means or a distribution circuit.

DESCRIPTION OF SYMBOLS 1 Distribution system 10 Advertiser terminal 20 Advertising distribution server 21, 31, 110 Communication part 22 Storage part 23, 33, 150 Control part 24 Advertising database 25 Submission reception part 26 Request reception part 27 Advertisement selection part 28 Distribution part 30 Content distribution Server 32 Content storage unit 34 Reception unit 35 Distribution unit 100 Terminal device 120 Input unit 130 Output unit 140 Physical sensor 151 Request unit 152 Operation control unit 153 Display processing unit 154 Acquisition unit 155 Display unit 156 Display control unit

Claims (19)

A display procedure for displaying the web content and the first content related to the advertisement on the computer;
An information display for executing a display control procedure for changing the first content to the second content selected according to the mode of the displayed range of the web content in response to an operation from a user program. The said display control procedure changes the said 1st content to the 2nd content similar to the aspect of the range currently displayed among the said 2nd content among the some 2nd content. 1. The information display program according to 1. The display control procedure changes the first content to a second content selected according to an image or text layout arranged in a displayed range of the web content. The information display program according to 1 or 2. The display control procedure changes the first content into second content selected according to the amount of images or text arranged in the displayed range of the web content. The information display program according to any one of claims 1 to 3. The display control procedure changes the first content into second content selected according to the size of an image or text arranged in a displayed range of the web content. Item 5. The information display program according to any one of Items 1 to 4. The said display control procedure changes the said 1st content into the 2nd content selected according to the color of the range currently displayed among the said web content. Any one of Claims 1-5 characterized by the above-mentioned. The information display program according to one. The display control procedure displays web content including a plurality of contents as the web content,
The said display control procedure changes the said 1st content into the 2nd content selected according to the aspect of the content currently displayed among the contents contained in the said web content. 6. The information display program according to any one of 6. The said display control procedure changes the said 1st content into the 2nd content selected according to the display size of the content currently displayed among the contents contained in the said web content. Information display program described in 1. The display control procedure changes the first content into second content selected according to a mode of a range displayed after an operation from the user is performed among the web content. The information display program according to claim 1, wherein the information display program is a program. The display control procedure changes the first content to second content selected according to a mode of a range displayed in the vicinity of the first content in the web content. Item 10. The information display program according to any one of Items 1 to 9. The display control procedure changes the first content to a second content selected according to a mode of a range displayed in a predetermined area on the screen of the web content. The information display program according to any one of Items 1 to 10. The said display control procedure changes the said 1st content into the 2nd content similar to the aspect of the range close | similar to the vicinity of the said 1st content among the said web content. The information display program as described in any one. The display procedure displays a surface on which the first content is arranged among polyhedrons configured by a plurality of surfaces,
The display control procedure displays a surface on which the second content selected in accordance with an aspect of the displayed range of the web content is arranged in the polyhedron according to an operation from the user. The information display program according to any one of claims 1 to 12, wherein the program is displayed. 14. The display control procedure according to claim 13, wherein when the web content is scrolled, the first content is changed to the second content by rotating the polyhedron. The information display program described. The display control procedure specifies an aspect of a range in the vicinity of the polyhedron after an operation from the user in the web content, and the second content in an aspect similar to the specified aspect is arranged in the polyhedron. The information display program according to claim 13 or 14, wherein a surface is displayed. In the display control procedure, in response to an operation from the user, the first content is selected based on the aspect of the displayed range of the web content and the content of the range. The information display program according to claim 1, wherein the information display program is changed to: A display unit for displaying web content and first content related to an advertisement;
A display control unit configured to change the first content to a second content selected according to a mode of a displayed range of the web content in response to an operation from a user. Information display device. An information display method executed by the information display device,
A display step of displaying the web content and the first content related to the advertisement;
A display control step of changing the first content to a second content selected according to an aspect of a displayed range of the web content in response to an operation from a user. Information display method. A distribution unit that distributes control information to a terminal device that displays information on a screen;
The distribution unit distributes the control information to the terminal device,
Display processing for displaying the web content and the first content related to the advertisement;
The terminal device is configured to execute a display control process for changing the first content to a second content selected according to an aspect of a displayed range of the web content in response to an operation from a user. To control the
A distribution apparatus characterized by that.

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