JP2019159592A - Information display program, information display device, information display method, and distribution device - Google Patents

Abstract

To allow for improving an appealing effect of information related to content.SOLUTION: An information display program causes a computer to execute: an acquisition procedure for acquiring a plurality of objects related to an advertisement; and a display control procedure for adding the object arranged and displayed in a display region of a predetermined Web content according to an operation of a user.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information display program, an information display device, an information display method, and a distribution device.

  In recent years, with the rapid spread of the Internet, information distribution via the Internet has been actively performed. For example, when the first content is arranged and displayed in a predetermined display area arranged in the web content and the user selects the first content, the first content is gradually moved from the selected position to the second content. The technology to change to is known.

JP 2017-59129 A

  However, in the above-described conventional technology, it may not be said that the effect of appealing information related to the content is necessarily high. For example, in the above prior art, when a user interested in the first content selects the first content, the first content is changed to the second content. The effect may not always be high.

  The present application has been made in view of the above, and an object thereof is to provide an information display program, an information display device, an information display method, and a distribution device that improve the appeal effect of information related to content.

  The information display program according to the present application includes an acquisition procedure for acquiring a plurality of advertisement-related objects in a computer, and a display for adding an object to be arranged and displayed in a display area of a predetermined web content according to a user operation Let the computer execute the control procedure.

  According to one aspect of the embodiment, it is possible to provide an information display program, an information display device, an information display method, and a distribution device that improve the appeal of information related to content.

FIG. 1 is a diagram illustrating an example of display processing executed by the terminal device according to the embodiment. FIG. 2 is a diagram illustrating an example of a process in which the terminal device displays different advertisement targets. FIG. 3 is a diagram illustrating a configuration example of a distribution system according to the embodiment. FIG. 4 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 5 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 7 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 8 is a flowchart illustrating an example of a flow of display processing executed by the terminal device according to the embodiment. FIG. 9 is a diagram illustrating an example of a hardware configuration.

  Hereinafter, an embodiment for implementing an information display program, an information display device, an information display method, and a distribution device according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. The information display program, the information display device, the information display method, and the distribution device according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[Embodiment]
[1. Example of terminal device]
First, an example of display processing executed by the terminal device 100, which is an example of an information display device, will be described with reference to FIGS. In the following description, as a display process executed by the terminal device 100, an example of a process of displaying the content C20 together with the web content C10 when the delivery of the web content C10 or the content C20 as the web content is accepted will be described. .

  In the following description, it is a reference position when the web content C10 or the content C20 is displayed on the screen, and when the web content C10 or the content C20 is displayed, the uppermost end on the screen is displayed. It is described as the upper end of the web content C10 or content C20. In addition, among ends generated when the web content C10 and the content C20 are displayed on the screen, an end arranged on the lowermost side on the screen is described as a lower end of the web content C10 and the content C20.

  In the following description, the direction in which the upper ends of the web content C10 and the content C20 are displayed on the screen of the terminal device 100 is described as the screen upper direction, and the lower ends of the web content C10 and the content C20 are displayed on the screen. The direction to be displayed is described as the screen lower direction. Further, the direction in which the left end of the web content C10 or content C20 is displayed on the screen of the terminal device 100 is described as the left direction of the screen, and the right end of the web content C10 or content C20 is displayed on the screen. This direction is referred to as the screen right direction.

  FIG. 1 is a diagram illustrating an example of display processing executed by the terminal device according to the embodiment. In the example illustrated in FIG. 1, the display process executed by the terminal device 100 is described separately from the first state to the sixth state.

  The terminal device 100 is a smart device such as a smartphone or a tablet, and is a portable terminal device that can communicate with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). . Further, the terminal device 100 is a screen such as a liquid crystal display and has a touch panel function, and the web content C10 and the content C20 such as a tap operation, a slide operation, a scroll operation, and the like from the user with a finger or a stylus. Accept various operations for. In the following description, an operation performed on an area of the screen where the web content C10 is displayed is described as an operation on the web content C10, and an area of the screen where the content C20 is displayed. May be described as an operation on the content C20.

  Here, in the example illustrated in FIG. 1, the terminal device 100 is assumed to have a rectangular screen. More specifically, the screen of the terminal device 100 is assumed to have a vertically long screen in which the length in the vertical direction is longer than the length in the horizontal direction. In the following description, an example in which the terminal device 100 is used in a state where the screen is vertically long is described, but the embodiment is not limited to this, and the terminal device 100 is used in a state where the screen is horizontally long. May be.

  The web content C10 is, for example, a web page on which news, weather forecasts, received mail indexes and contents, a photo viewer, and other various contents are arranged, such as HTML (Hyper Text Markup Language) or XML (Extensible Markup Language). It is a web page of a so-called portal site described in.

  For example, the web content C10 is content in which news, weather forecasts, received mail indexes and contents, photo viewers, and other various types of content are arranged in independent tiles. This content can be updated. In addition, tiles in which content related to advertisements is arranged are inserted into the web content C10 as needed. In addition, the size of each tile arrange | positioned at the web content C10, an arrangement position, and the number of the tiles arrange | positioned may be changed automatically for every tile, and may be changed according to a user's operation. Further, the web content C10 may include an input field for inputting a search keyword, a link to another web page, and the like.

  Further, the web content C10 is a web page optimized for a smart device, and the horizontal display size is the same as the horizontal display size of the screen of the terminal device 100. Further, the web content C10 is a web page whose vertical display size is longer than the vertical display size of the output unit 130 (for example, see FIG. 10) of the terminal device 100 (hereinafter, referred to as “vertically long”). Yes, it is assumed that the content and order of the content arranged in the tile are changed according to the attribute of the user of the terminal device 100, the content of the content arranged in the tile selected by the user, the input search keyword, and the like.

  The web content C10 is distributed by the content distribution server 30. For example, the terminal device 100 transmits a URL (Uniform Resource Locator) or the like to the content distribution server 30 that distributes the web content C10. In such a case, the content distribution server 30 distributes the web content C10.

  The content C20 is content different from the web content C10. For example, the content C20 has the same horizontal display size as the horizontal display size of the screen of the terminal device 100. Here, the content C20 is content including a plurality of objects O1 to O5. For example, the content C20 includes objects indicating the shape of a three-dimensional object (3D: 3 dimensions) (hereinafter may be referred to as “3D model”) as the objects O1 to O5. Such a 3D model can be realized by any script or program that causes the terminal device 100 to draw the 3D model, such as WebGL, HTML (Hyper Text Markup Language), Java Script (registered trademark), or the like.

  Here, the content C20 can be any content. For example, the content C20 is content related to an advertisement (hereinafter referred to as advertisement content). More specifically, the content C20 is content for transmitting information related to a predetermined product, service, brand, company, or other content to the user.

  Here, the advertisement content is not limited to a commercial or non-profit advertisement, but also a recruitment of volunteers, a public advertisement, a notification to the public, a part of information related to the web content C10, and other arbitrary contents. In other words, advertising content is not only content that includes so-called advertising-related information, but also includes information that is of interest to users and that is included in advertising content, or content that is related to advertising content (for example, landing pages). As long as the information is widely notified, images, moving images, characters, figures, symbols, hyperlinks, and other arbitrary contents can be applied. In other words, any content can be applied as the advertising content as long as the content is more interesting to the user than the web content C10.

  For example, the content C20 includes a 3D model of a predetermined transaction target and a 3D model of a company logo. That is, the plurality of objects O1 to O5 included in the content C20 are objects related to advertisements. For example, in the example illustrated in FIG. 1, the content C20 includes objects O1 to O5 that are 3D models to be configured that constitute a cheeseburger to be advertised. For example, the object O1 is a 3D model of the buns below the cheeseburger. The object O2 is a 3D model of cheeseburger lettuce. The object O3 is a 3D model of cheeseburger cheese. The object O4 is a 3D model of a cheeseburger patty. The object O5 is a 3D model of the upper bun of the cheeseburger.

  That is, the content C20 is content C20 including a 3D model of a plurality of constituent articles that constitute an advertising target such as a transaction target or a company logo that the content C20 intends to propose to the user. More specifically, the content C20 is content including information for the terminal device 100 to draw each 3D model on the screen and a command for causing the terminal device 100 to draw the 3D model on the screen. is there.

  For example, the content distribution server 30 requests the advertisement distribution server 20 to distribute the content C20, and distributes an acquisition command for operating the terminal device 100 to be displayed together with the web content C10 together with the web content C10 (step S1). Such an acquisition command is realized by, for example, JavaScript (registered trademark) or CSS (Cascading Style Sheets) included in the web content C10.

  In such a case, the terminal device 100 requests the advertisement distribution server 20 to distribute the content C20 in accordance with the acquisition command distributed from the content distribution server 30 (step S2). As a result, the advertisement distribution server 20 distributes the content C20, which is a moving image, to the terminal device 100 (step S3). Then, the terminal device 100 displays the content C20 on the screen together with the web content C10.

[2-1. Overview of display processing executed by terminal device 100]
Here, the terminal device 100 executes the following display processing in order to improve the appeal effect of the information included in the content C20. First, the terminal device 100 acquires a plurality of objects related to the advertisement. And the terminal device 100 adds the object arrange | positioned and displayed on the display area which predetermined | prescribed web content has according to a user's operation.

  For example, the terminal device 100 acquires an object indicating the shape of a three-dimensional object, that is, content C20 including a 3D model as an object. When the user taps an area where the content C20 is displayed (that is, a display area included in the web content C10), the terminal device 100 changes an object displayed in the display area.

  For example, each time the user taps the content C20, the terminal device 100 increases the number of objects to be displayed among the objects O1 to O5 that are 3D models. When the user taps the content C20 a predetermined number of times, the terminal device 100 displays all the objects O1 to O5. That is, the terminal device 100 displays a target configured by the objects O1 to O5, that is, an advertising target.

  As described above, the terminal device 100 sequentially displays the objects indicating the constituent articles to be advertised, so that it is possible to indicate to the user what constituent articles the advertising target is configured with. As a result, the terminal device 100 can improve the advertising effect of the content C20, that is, the appeal effect of the information to be transmitted by the content C20, as a result of generating the user's interest in the advertising target.

[2-1. Example of display processing executed by terminal device 100]
Hereinafter, an example of the display process will be described with reference to FIG. First, when the terminal device 100 accepts the delivery of the web content C10 and the content C20, the terminal device 100 arranges the content C20 in a predetermined display area included in the web content C10, and the web content C10 as illustrated in the first state. And content C20 are displayed.

  Further, when an upward scroll operation is performed to scroll the web content C10 from the lower direction of the screen to the upper direction of the screen with the user's finger F10, the terminal device 100 scrolls the web content C10 in the upward direction of the screen. As a result of such processing, the terminal device 100 displays the content C20 arranged in the display area as shown in the second state.

  Here, the terminal device 100 displays only the object O1 on the screen among the objects O1 to O5 included in the content C20, and rotates the object O1 within the screen. For example, the terminal device 100 virtually rotates the object O1 around an axis parallel to the screen. In addition, the terminal device 100 displays character information that suggests a tap operation on the content C20 to the user, such as “hamburger! Tap!”. Note that such character information is included in the content C20.

  Further, when the user's finger F10 taps the content C20, the terminal device 100 further displays the object O2 in addition to the object O1, as shown in the third state. Rotate. More specifically, the terminal device 100 displays the object O2 that is a 3D model virtually superimposed on the upper surface of the object O1 that is a 3D model.

  Further, when the user's finger F10 further taps the content C20, the terminal device 100 further displays the object O3 in addition to the objects O1 and O2, and rotates it within the screen, as shown in the fourth state. More specifically, the terminal device 100 displays the object O3 that is the 3D model virtually superimposed on the upper surface of the object O2 that is the 3D model.

  Further, when the user's finger F10 further taps the content C20, the terminal device 100 virtually overlaps the upper surface of the object O3 that is the 3D model, as shown in the fifth state. A certain object O4 is further displayed. Further, when the user's finger F10 further taps the content C20, the terminal device 100 virtually overlaps the upper surface of the object O4 that is the 3D model, as shown in the sixth state. A certain object O5 is further displayed. In addition, the terminal device 100 displays a word such as “Cheese Burger! 50 yen OFF” instead of the character string “Hamburga! Tap!”.

  In this way, the terminal device 100 adds a 3D model indicating constituent elements such as buns and patties constituting the cheeseburger to be advertised in a predetermined order. For example, the terminal device 100 sequentially displays the 3D model to be displayed until the 3D models of all the components configuring the cheeseburger are displayed in order from the 3D model indicating the components arranged on the lower side of the cheeseburger. Add to That is, the terminal device 100 acquires a plurality of objects constituting a predetermined target, and sequentially adds objects displayed in the display area until the predetermined target is displayed in the display area in accordance with a user operation. To do. As a result of such processing, the terminal device 100 can indicate to the user what kind of component the advertising target is configured of, and step by step the component according to the user's operation. Since it can display, the appeal effect of the information which the content C20 has can be improved.

[2-2. About content C20]
Here, the content C20 in which all the objects O1 to O5 are all displayed may be a content that can be used as a coupon for an advertisement indicated by the objects O1 to O5. In addition, when the user taps the content C20 in a state where all the objects O1 to O5 are displayed, the terminal device 100 may display an advertisement target coupon configured by the objects O1 to O5. You may display a landing page for downloading.

  Further, when the user taps the content C20 in a state where all the objects O1 to O5 are displayed, the terminal device 100 may display a landing page related to the advertising target configured by the objects O1 to O5. For example, the terminal device 100 may display web content indicating details of the advertising target configured by the objects O1 to O5 such as the price of the advertising target and details of the components.

  Further, the objects O1 to O5 shown in FIG. 1 are 3D models of components that constitute a cheeseburger to be advertised. However, when such a combination of components is changed, different advertising objects may be represented. For example, when the objects O1, O4, and O5 are combined, it is considered that a hamburger can be represented as an advertising target instead of a cheeseburger.

  Therefore, the terminal device 100 may change the advertising target displayed as the content C20 by changing the combination of objects to be displayed. For example, the terminal device 100 may acquire a plurality of objects that constitute different targets, and display the plurality of objects that constitute a predetermined target in the display area in accordance with an operation. More specifically, the terminal device 100 may randomly select a target to be displayed from targets configured by a plurality of objects, and display the plurality of objects configuring the selected target in the display area according to an operation. Good.

  For example, FIG. 2 is a diagram illustrating an example of a process for displaying different advertisement targets in the terminal device. In the example illustrated in FIG. 2, the terminal device 100 uses the objects O1 to O5 illustrated in FIG. 1, and an example of processing for displaying a double cheeseburger as an advertising target different from the cheeseburger is in a first state to a sixth state. It was divided and described. In the example shown in FIG. 2, the description of the user's finger F10 tapping the screen is omitted.

For example, the terminal device 100 includes, together with the objects O1 to O5, information indicating the constituent elements “O1, O2, O3, O4, and O5” that configure the cheeseburger and the constituent elements “O1, O2, and O3 that configure the double cheeseburger. , O 4, O 3, O 4, O 5 ”is acquired. In such a case, the terminal device 100 selects which of the cheese burger and the double cheese burger is to be displayed. And the terminal device 100 displays the objects O1-O5 which show a cheeseburger in order with the display mode shown in FIG. 1, for example, when selecting a cheeseburger as a display object.

  On the other hand, when a double cheeseburger is selected as a display target, the terminal device 100 displays the objects O1 to O5 in the display mode illustrated in FIG. For example, as shown in the first state, the terminal device 100 displays the object O1 together with the character string “hamburger! Tap!” And virtually rotates it. Further, when the user taps the content C20, the terminal device 100 displays the object C2 as shown in the second state. Further, each time the user taps the content C20, the terminal device 100 sequentially displays the objects O3 and O4 as shown in the third state.

  Here, in the example illustrated in FIG. 1, the terminal device 100 displays the content O5 when the user taps the content C20 after displaying the objects O1 to O4. On the other hand, in the example shown in FIG. 2, when the user taps the content C20 in the third state, the terminal device 100 further displays the second object O3 as shown in the fourth state. Further, when the user taps the content C20 in the fourth state, the terminal device 100 further displays the second object O3 as shown in the fourth state. When the user taps the content C20 in the fifth state, the terminal device 100 further displays the object O5 as shown in the sixth state, and differs from the sixth state shown in FIG. A character string such as “Double Cheese Burger! 80 yen OFF” is displayed. That is, the terminal device 100 displays objects sequentially, and then displays a character string.

  As described above, the terminal device 100 acquires the content C20 including the objects O1 to O5 that are 3D models of the constituent elements constituting the plurality of advertisement targets. And the terminal device 100 selects which advertisement object is displayed from among a plurality of advertisement objects that can be configured by the objects O1 to O5, and configures the selected advertisement object according to the operation of the user. The objects O1 to O5 are displayed. Further, the terminal device 100 displays a character string indicating an advertising target after displaying an object indicating all the components constituting the selected advertising target.

  As a result of such processing, for example, the terminal device 100 displays the content C20 in a state where it does not know what advertisement target appears, so that information that the content C20 has as a result of generating the user's interest in the content C20 The appeal effect can be improved. The terminal device 100 selects an object to be displayed from among three or more advertisement objects such as a hamburger, a cheeseburger, and a double cheeseburger, and configures the selected advertisement object. May be displayed. Moreover, the terminal device 100 is not limited to a hamburger or a cheeseburger, and may display a plurality of contents constituting an arbitrary plurality of advertisement targets.

[2-3. (Selection of advertising target)
Here, the terminal device 100 may select an advertisement target to be displayed by an arbitrary method. For example, the terminal device 100 may select an advertisement target based on various attributes such as demographic attributes such as the gender and age of the user to whom the content C20 is distributed and psychographic attributes such as hobbies and preferences. Good. That is, the terminal device 100 may select an advertising target to be displayed from among a plurality of advertising targets that can be configured by objects included in the content C20 by any method.

  Further, the terminal device 100 may exclude the displayed advertisement target from the selection targets among the plurality of advertisement targets to be subject to the title. That is, the terminal device 100 may select an advertising target other than the displayed advertising target, and display a plurality of objects constituting the selected target in the display area according to an operation. Here, the terminal device 100 may determine that the advertisement target is displayed when the object constituting the advertisement target is displayed. The terminal device 100 may determine whether the advertisement target is displayed. It may be determined that the advertisement target is displayed when a number of objects are displayed.

  For example, as illustrated in FIG. 1, the terminal device 100 displays the objects O1 to O5 so as to form a cheeseburger, and then displays when the user performs an update operation of the web content C10 or by a scroll operation. When the area moves to the outside of the screen, the display of the cheeseburger is canceled and the content C20 in which only the object O1 is arranged is displayed in the display area. That is, when the content C20 moves to the outside of the screen, the terminal device 100 changes the display mode of the content C20 to the initial mode. Then, when the user taps the content C20 again, the terminal device 100 may display the objects O1 to O5 so as to configure a double cheeseburger instead of a cheeseburger as illustrated in FIG.

  Further, the terminal device 100 may select the advertising target to be configured in a predetermined order. For example, the terminal device 100 may display a cheeseburger when the content C20 is displayed for the first time, and may display a double cheeseburger when the content C20 is displayed again. In addition to the processing described above, for example, the terminal device 100 may select an advertising target to be displayed with a predetermined probability. For example, the terminal device 100 may lower the probability of selecting an advertising target with a high coupon discount rate than other advertising targets.

[2-4. About landing page)
Further, the terminal device 100 may display content that displays a predetermined landing page or coupon when selected as the content C20. Further, the terminal device 100 may display different content as a landing page depending on the object displayed when the terminal device 100 is selected. For example, when the terminal device 100 has displayed all the objects which comprise a cheeseburger and the user taps the content C20, the content introducing the cheeseburger coupon or the product description of the cheeseburger is displayed. indicate. On the other hand, the terminal device 100 introduces a coupon for a double cheeseburger or a product description of a double cheeseburger when the user taps the content C20 in a state where all objects constituting the double cheeseburger are displayed. The content to be displayed may be displayed.

[2-5. Object display mode]
Here, in addition to the 3D model, the terminal device 100 may display an arbitrary object as long as the objects constituting the object indicating the advertisement target are sequentially displayed. For example, the terminal device 100 may acquire and display a character string such as “Double cheese burger! 80 yen OFF” as an object. Further, the terminal device 100 may display an image obtained by dividing the advertising target into a plurality of areas as an object. Further, the terminal device 100 may display a plurality of objects having different types. For example, the terminal device 100 may display the 3D model as the second object after displaying the image as the first object.

  The terminal device 100 may change the object to another object in the screen. For example, the terminal device 100 may gradually change an object indicating the first advertisement target to an object indicating the second advertisement target. At this time, the terminal device 100 may gradually change the color, size, shape, and the like of the object. Such a change can be realized by a technique such as morphing. Further, the terminal device 100 may change the configuration target model constituting the first advertisement target to the configuration target model constituting the second advertisement target.

  Further, the terminal device 100 may delete the object in response to a user operation. For example, after displaying the object O4, the terminal device 100 deletes the object O4 when the user taps the content C20, and deletes the object O4 and the object O5 when the user taps the content C20 again. The object O4, the object O3, the object O4, and the object O5 may be displayed at the same time.

  Further, the terminal device 100 may display the object in an operable manner. For example, when the user performs a sliding operation on the content C20, the terminal device 100 may rotate the objects O1 to O5 in the sliding direction. In addition to rotation, the terminal device 100 may perform enlargement / reduction, movement, changing of lighting, a gazing point, and the like of an object.

  Further, when displaying a new object, the terminal device 100 may display the object in an arbitrary manner. For example, the terminal device 100 may display a new object in such a manner that the terminal device 100 moves from a direction on the screen to a predetermined position. That is, when adding an object in accordance with a user operation, the terminal device 100 may display an object in such a manner that the content C20 moves from a screen area where the content C20 is arranged to a predetermined position such as the screen area. Good.

[2-6. About user operations)
Here, the terminal device 100 may add an object to be displayed according to an arbitrary operation as long as the operation is performed by the user. For example, the terminal device 100 may add an object to be displayed when tapping is performed on an area where the web content C10 is displayed. Further, for example, the terminal device 100 may display a button for adding content separately from the content C20, and may add an object to be displayed each time the user selects the button.

  In addition, the terminal device 100 adds objects to be displayed according to various actions performed by the user on the terminal device 100, such as when the user issues a predetermined keyword or shakes the terminal device. May be. For example, the terminal device 100 specifies the state of the terminal device 100 and the surrounding state of the terminal device 100 using a microphone and various sensors, and when the specified state satisfies a predetermined condition, the user It is estimated that a predetermined action is performed on 100. And when it is estimated that the user performed predetermined | prescribed action with respect to the terminal device 100, the terminal device 100 may perform the various processes mentioned above, such as addition, deletion, and deformation | transformation of an object.

[2-7. About the execution subject)
In addition, although description was abbreviate | omitted above, the terminal device 100 can implement | achieve the display process mentioned above by arbitrary methods. For example, the terminal device 100 may realize the display processing described above by downloading an application that causes the terminal device 100 to execute the display processing described above in advance and starting the application at an arbitrary timing.

  Also, the terminal device 100 accepts distribution of control information that causes a general-purpose program such as a web browser to execute the above-described display processing simultaneously with the distribution of the web content C10 and the content C20. Then, the terminal device 100 may perform the display process described above according to the control information.

  Further, the terminal device 100 may acquire, as control information, an application that realizes the display process described above or an application that realizes the display process described above according to the control information described above. For example, the terminal device 100 downloads an application that realizes the above-described display processing according to a user's operation, and installs the application on the own device. When the application is activated, it acquires the web content C10 and the content C20 in response to an operation from the user, and controls the terminal device 100 to realize the above-described display processing. Here, in order to implement the display process described above, the application may accept distribution of control information, or may be included in advance in the application program.

[3. Distribution system configuration)
Hereinafter, the terminal device 100 and the like that realize the above-described display processing will be described. First, the configuration of the distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of a distribution system according to the embodiment. As illustrated in FIG. 3, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected to be communicable via a network N by wire or wireless. The distribution system 1 shown in FIG. 3 may include a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. Good.

  The terminal device 100 acquires the web content C10 from the content distribution server 30 according to the operation by the user, and when the web content C10 includes an acquisition command for requesting acquisition of the content C20, the terminal device 100 transmits the content C20 to the advertisement distribution server. Get from 20. Further, when the terminal device 100 receives distribution of control information for realizing the above-described display processing from the advertisement distribution server 20, the terminal device 100 operates according to the control information and realizes the display processing.

  The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits an advertisement content such as the content C20 to the advertisement distribution server 20 in accordance with an operation by the advertiser. For example, the advertiser terminal 10 submits the content C20 to the advertisement distribution server 20 as the advertisement content.

  In addition, the advertiser terminal 10 displays, as the content C20, a 3D model of a plurality of components constituting the advertising target, a character string displayed when any 3D model is displayed, and all 3D models. A character string displayed at the time, a URL (Uniform Resource Locator) for obtaining a landing page, and the like are submitted to the advertisement distribution server 20. For example, the advertiser registers the content C20 via the advertiser terminal 10.

  In addition, the advertiser may request an agency to submit advertising content. In this case, it is the agency that submits the advertisement content to the advertisement distribution server 20. In the following, the notation “advertiser” is a concept including not only the advertiser but also the agency, and the notation “advertiser terminal” refers to the agency device used by the agency as well as the advertiser terminal 10. It is a concept that includes.

  The advertisement distribution server 20 is a server device that distributes the advertisement content submitted from the advertiser terminal 10. For example, when the advertisement distribution server 20 receives the advertisement content distribution request from the terminal device 100, the advertisement distribution server 20 performs matching between the user and the advertisement content based on the location of the terminal device 100, the user's attributes, and the like. Is distributed to the terminal device 100. Further, the advertisement distribution server 20 distributes the control information for realizing the display process described above to the terminal device 100 together with the content C20 that is the advertisement content. This control information is described in a script language such as JavaScript (registered trademark) or CSS.

  The content distribution server 30 is a web server or the like that distributes the web content C10 to the terminal device 100. For example, the content distribution server 30 is used for a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. The web content C10 in which various related information is arranged in a tile shape is distributed to the terminal device 100. The content distribution server 30 may be a server that distributes web pages such as a portal site where various types of information are arranged.

  Here, the web content C10 distributed by the content distribution server 30 includes an acquisition command for instructing to acquire the advertisement content from the advertisement distribution server 20. For example, in the HTML file or the like that forms the web content C10, the URL of the advertisement distribution server 20, various scripts for acquiring the advertisement content, arranging it in the display area, and the like are described as acquisition commands. In this case, the terminal device 100 acquires the content C20 as the advertisement content from the advertisement distribution server 20 by accessing the URL described in the HTML file or the like.

  Note that various data distributed from the content distribution server 30 to the terminal device 100 are actually HTML files and images forming a web page, moving images displayed together with the web content C10, and the like. The display area may be described as a predetermined display area in an HTML file or the like forming the web content C10, and may be distributed as one of tiles, for example. As described above, when the display area is distributed as one of the tiles, an acquisition command for acquiring the advertising content to be displayed in the display area is distributed to the terminal device 100 together with the distribution of the display area portion. .

[4. Configuration of advertisement distribution server]
Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 4 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. As illustrated in FIG. 4, the advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by, for example, a NIC (Network Interface Card). The communication unit 21 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

  The storage unit 22 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. Further, the storage unit 22 stores an advertisement database 24 that is a database in which various types of information related to advertisement content submitted from the advertiser terminal 10 is stored.

  Here, FIG. 5 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. In the example illustrated in FIG. 5, the advertisement database 24 includes items such as an advertiser ID, advertisement content, the number of impressions, the number of guaranteed impressions, and the price. The advertisement database 24 may further store information such as information for matching contents and users, and information such as CTR (Click Through Rate).

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. “Advertising content” indicates content submitted from the advertiser terminal 10, that is, content related to an advertisement such as the content C 20 (models O 1 to O 5). Note that FIG. 5 shows an example in which conceptual information such as “C20” is stored in “advertising content”. However, in practice, a URL where individual objects that are intended to convey common information to the user are located. Or a file path name indicating the storage location thereof is stored.

  In addition to the content C20, a display instruction for instructing execution of the above-described display process is registered in the advertisement database 24 as the advertisement content. The display instruction includes, for example, in which position the content C20 is arranged and displayed, in what order and in what order the objects O1 to O5 included in the content C20 are arranged and displayed. Information indicating whether an object to be displayed when an operation is performed is added, deleted, or changed is included for each advertisement target configured by the object. Note that the display instruction described above is arbitrarily set by the advertiser when the advertiser registers advertising content, for example.

  “Number of impressions” indicates the number of times the advertisement content is displayed. More specifically, the “number of impressions” indicates the number of times the content C20 is displayed, the number of times the content C20 is reproduced, and the like. The “number of guaranteed impressions” indicates the number of times the advertising content is guaranteed for the consideration. The “consideration” indicates a reward paid from the advertiser when the advertisement content is displayed by the “number of guaranteed impressions”. That is, the advertisement distribution server 20 is a server that distributes the content related to the advertisement in an impression guaranteed type.

  That is, FIG. 5 shows an example in which the advertiser identified by the advertiser ID “B10” submits the content C20 (objects O1 to O5) as the advertising content. Also, in FIG. 5, an example in which the number of impressions of the content C20 is “10000”, the guaranteed number of impressions is “20000”, and the charge amount when the content C20 is displayed for the number of guaranteed impressions is “aaa”. Show.

  In addition, when distributing the content related to the advertisement in the click charging format in which the fee is charged every time the advertisement content is selected, the advertisement database 24 stores the number of times the content is selected and the amount charged when the content is selected. Etc. are registered. Further, when the advertisement request is selected in a bid format when the distribution request is received and the selected advertisement content is distributed, the advertisement database 24 has an advertisement fee set by the advertiser as a reward per impression. Bid price, CTR, etc. are registered.

  Returning to FIG. 4, the description will be continued. The control unit 23 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in a storage device inside the advertisement distribution server 20 using the RAM as a work area. Is done. The control unit 23 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 4, the control unit 23 includes a submission receiving unit 25, a request receiving unit 26, an advertisement selection unit 27, and a distribution unit 28, and functions and functions of information processing described below. Realize or execute. Note that the internal configuration of the control unit 23 is not limited to the configuration illustrated in FIG. 4, and may be another configuration as long as the information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 7, and may be another connection relationship.

  The submission accepting unit 25 accepts submission and display instructions for the content C20, which is the advertisement content, from the advertiser terminal 10 together with the designation of the price. In such a case, the submission receiving unit 25 registers the content C20, the display instruction, the advertiser ID, and the accepted value of compensation in the advertisement database 24 in association with each other.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request reception unit 26 receives an HTTP request as an advertisement content acquisition request.

  When the request reception unit 26 receives an advertisement content acquisition request, the advertisement selection unit 27 selects an advertisement content as a distribution candidate from the advertisement database 24. For example, the advertisement selection unit 27 performs matching of advertisement contents to be distributed from advertisement contents registered in the advertisement database 24 based on the position of the terminal device 100 and user attributes.

  In such matching, advertisement content is selected such that the number of impressions is greater than the guaranteed number of impressions. For example, the advertisement selection unit 27 preferentially selects advertisement content having the largest difference between the guaranteed number of impressions and the number of impressions. Note that the advertisement selection unit 27 may preferentially select advertisement content having a high bid price or CTR, or advertisement content having a high bid price and CTR.

  In addition, when the web page is a search page, the advertisement selection unit 27 may use an advertisement distribution method called a search-linked advertisement that extracts advertisement content that matches the search keyword specified in the search page. Further, the advertisement selection unit 27 may use an advertisement distribution method called targeting distribution that extracts advertisement contents that match user attribute information (such as psychographic attributes and demographic attributes). Thereafter, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  The distribution unit 28 distributes control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, when receiving the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts a display instruction included in the received advertisement content. And the delivery part 28 produces | generates the control information for making the terminal device 100 perform the display process of the content which the extracted display instruction | indication shows. Thereafter, the distribution unit 28 distributes the generated control information and advertisement content to the terminal device 100.

[5. Content distribution server configuration]
Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. As illustrated in FIG. 6, the content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33.

  The communication part 31 is implement | achieved by NIC etc., for example. The communication unit 31 is connected to the network N by wire or wirelessly and transmits / receives information to / from the terminal device 100 and the advertisement distribution server 20.

  The content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. And the content memory | storage part 32 memorize | stores the web page which is an example of a content. For example, the content storage unit 32 stores an HTML file that forms a web page, a still image or a moving image displayed on the web page.

  The control unit 33 is realized, for example, by executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the content distribution server 30 using the RAM as a work area by a CPU, an MPU, or the like. . The control unit 33 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 6, the control unit 33 includes a reception unit 34 and a distribution unit 35, and realizes or executes information processing functions and operations described below. Note that the internal configuration of the control unit 33 is not limited to the configuration illustrated in FIG. 6, and may be another configuration as long as the information processing described below is performed. Further, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 6, and may be another connection relationship.

  The accepting unit 34 accepts a web page acquisition request from the terminal device 100. For example, the reception unit 34 receives an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the web page to the terminal device 100 when the web page acquisition request is received by the reception unit 34. Specifically, the distribution unit 35 acquires the acquisition request target web page from the content storage unit 32 from the content storage unit 32, and distributes the acquired web page to the terminal device 100. In such a case, when receiving the web content C10, the terminal device 100 transmits an advertisement content distribution request to the advertisement distribution server 20, and displays the received advertisement content as a response. And the terminal device 100 performs the display process which changes advertisement content according to a user's operation.

[6. Configuration of terminal device]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 7 is a diagram illustrating a configuration example of the terminal device according to the embodiment. As illustrated in FIG. 7, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, a physical sensor 140, and a control unit 150.

  The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network N by wire or wireless, and transmits / receives information to / from the advertisement distribution server 20 and the content distribution server 30.

  The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, an operation key, or the like. The output unit 130 is a display device for displaying various types of information, that is, a screen. For example, the output unit 130 is realized by a liquid crystal display or the like. In addition, when a touch panel is employ | adopted for the terminal device 100, the input part 120 and the output part 130 are integrated. In the following description, the output unit 130 may be described as a screen.

  The physical sensor 140 is a sensor that detects the physical state of the terminal device 100. For example, the physical sensor 140 is a gyro sensor that measures the inclination of the terminal device 100 in the triaxial direction. Note that the physical sensor 140 is not limited to a gyro sensor, and an arbitrary sensor such as an acceleration sensor, a temperature sensor, a volume sensor, and a brightness sensor can be applied.

  The control unit 150 is realized, for example, by executing various programs (corresponding to an example of an information display program) stored in a storage device inside the terminal device 100 using the RAM as a work area by a CPU, an MPU, or the like. . For example, these various programs correspond to application programs called web browsers. The control unit 150 is realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 7, the control unit 150 includes a request unit 151, an operation control unit 152, and a display processing unit 153, and realizes or executes information processing functions and operations described below. Note that the internal configuration of the control unit 150 is not limited to the configuration illustrated in FIG. 7, and may be another configuration as long as information processing described later is performed. Further, the connection relationship between the processing units included in the control unit 150 is not limited to the connection relationship illustrated in FIG. 10, and may be another connection relationship.

  When the request unit 151 receives the URL of the web content C10 from the operation control unit 152, the request unit 151 transmits an acquisition request for the web content C10 indicated by the received URL to the content distribution server 30. The request unit 151 transmits an advertisement content acquisition request to the advertisement distribution server 20 when the acquisition command is included in the web content C10 received from the content distribution server 30.

  The operation control unit 152 executes various controls according to user operations received via the input unit 120. For example, when the user performs a display operation of the web content C10 on the input unit 120, the operation control unit 152 outputs the URL of the web content C10 to be displayed to the request unit 151. Further, the operation control unit 152 outputs the content of the user operation such as the scroll operation and the tap operation received via the input unit 120 to the display processing unit 153.

  The display processing unit 153 displays the received web page and advertisement content on the output unit 130, and executes the above-described display processing. For example, as illustrated in FIG. 7, the display processing unit 153 causes the control unit 150 to execute an acquisition command distributed together with the web content C10 or control information distributed together with the advertising content, so that the acquisition unit 154 and the display unit 153 Unit 155 and display control unit 156 operate to execute display processing. The acquisition unit 154, the display unit 155, and the display control unit 156 are realized, for example, by executing control information using the RAM as a work area by a CPU, an MPU, or the like.

  The acquisition unit 154 acquires web content C10 and content C20. For example, the acquisition unit 154 includes a plurality of objects O1 to O5 related to an advertisement, that is, a plurality of objects constituting the advertisement target, and objects O1 to O5 indicating the shape of a three-dimensional object that is a component constituting the advertisement target. The content C20 including is acquired. Note that the acquisition unit 154 may acquire a plurality of objects constituting different advertising targets.

  The display unit 155 displays each content. More specifically, the display unit 155 displays the web content C10 and the content C20 on the screen according to control by the display control unit 156, and at a predetermined timing, among the objects O1 to O5 included in the content C20, Change the objects that are displayed. For example, the display unit 155 displays the web content C10 and the content C20 in the display mode illustrated in FIGS. 1 and 2 according to the control of the display control unit 156.

  The display control unit 156 realizes display processing by controlling the display mode of the web content C10 and the content C20 by the display unit 155. Here, the display control unit 156 realizes the above-described display processing according to various scripts for displaying the object in accordance with the display instruction set by the advertiser.

  For example, the display control unit 156 adds an object that is arranged and displayed in a display area of a predetermined web content in accordance with a user operation. For example, when the notification that the user has tapped the content C20 is received from the operation control unit 152, the display control unit 156 newly displays the object O2 on the screen in addition to the object O1.

  Further, the display control unit 156 sequentially adds objects arranged and displayed in the display area in a predetermined order in accordance with a user operation. Further, the display control unit 156 sequentially adds objects to be displayed in the display area until the predetermined target is displayed in the display area in accordance with a user operation. In addition, the display control unit 156 displays a plurality of objects constituting a predetermined target in the display area according to the operation. For example, the display control unit 156 displays the objects to be displayed, for example, the objects O1 to O5 constituting the cheeseburger to be advertised, in the order of the object O1, the object O2, the object O3, the object O4, and the object O5.

  In addition, the display control unit 156 randomly selects a target to be displayed from targets configured by a plurality of objects, and displays the plurality of objects configuring the selected target in the display area according to an operation. For example, the display control unit 156 selects a target to be displayed from targets configured by a plurality of objects according to the user's attribute, and displays the plurality of objects configuring the selected target in the display area according to the operation. Let In addition, for example, the display control unit 156 selects a target other than the displayed target among the targets, and displays a plurality of objects constituting the selected target in the display area according to an operation.

  For example, when the hamburger, the cheese burger, and the double cheese burger exist as the advertising target configured by the objects O1 to O5 included in the content C20, the display control unit 156 has the user attribute and the advertising target presented to the user. The advertisement target to be displayed is selected based on the history and other various parameters. Then, each time the user taps the content C20, the display control unit 156 sequentially displays a plurality of objects constituting the selected advertisement target in a predetermined order.

  When adding an object to be displayed in the display area according to the user's operation, the display control unit 156 may move the object to be added from outside the display area to a predetermined position in the display area. For example, the display control unit 156 may add an object in response to the 3D model constituting the hamburger falling sequentially from the screen upper direction.

  Further, the display control unit 156 may display the target coupon in the display area when all the objects constituting the target are displayed. For example, when all the objects constituting the advertising target are displayed, the display control unit 156 displays a character string indicating that the content C20 can be used as a coupon when purchasing the advertising target in the display area. Alternatively, distribution of coupons or landing pages that can be used as coupons may be performed.

  Further, the display control unit 156 may rotate the object within the display area. Further, the display control unit 156 may gradually change the shape of the object displayed in the display area to the shape of another object in accordance with a user operation. For example, after the display control unit 156 displays all the objects constituting the cheeseburger, and the user further taps the content C20, the 3D model constituting the cheeseburger is changed to the 3D model constituting the double cheeseburger. May be converted to

[7. Processing flow of terminal device 100]
Next, the procedure of display processing executed by the terminal device 100 that executed the control information will be described with reference to FIG. FIG. 8 is a flowchart illustrating an example of a flow of display processing executed by the terminal device according to the embodiment.

  In the example illustrated in FIG. 8, the objects O1 to O5 included in the content C20 are described as a 3D model, and an example in which a web page is distributed as the web content C10 is described.

  For example, the terminal device 100 requests the content distribution server 30 to distribute a web page in response to a user operation, and receives the web page from the content distribution server 30 (step S101). In such a case, the terminal device 100 displays the entire web page screen (step S102). Then, when the acquired instruction is included in the distributed web page, the terminal device 100 transmits a request (distribution request) for the content C20 and the like to the advertisement distribution server 20 (step S103).

  Here, the terminal device 100 determines whether or not a plurality of 3D models have been received as the content C20 (step S104). If the terminal device 100 determines that all 3D models have not been received (step S104: No), the terminal device 100 executes step S104 again.

  Further, when all the 3D models have been received (step S104: Yes), the terminal device 100 arranges and displays a predetermined 3D model in the display area (step S105). Subsequently, the terminal device 100 determines whether or not a tap operation has been performed on the display area (step S106). When the tap operation has been performed (step S106: Yes), a 3D model to be displayed is added (step S106). S107).

  Subsequently, the terminal device 100 determines whether or not all 3D models to be displayed, that is, all the 3D models of the constituent elements constituting the advertisement target selected as the display target have been displayed (step S108). When all the 3D models are displayed (Step S108: Yes), the advertisement target coupon is displayed (Step S109).

  Subsequently, the terminal device 100 determines whether or not a page transition operation for changing the web page to be displayed has been performed (step S110), and if it has been performed (step S110: Yes), the page to be displayed is transitioned. (Step S111), the process ends. Further, when the page transition operation is not performed (step S110: No), the terminal device 100 executes step S106. Moreover, the terminal device 100 performs step S110, when tap operation is not performed (step S106: No). In addition, when all the 3D models are not displayed (step S108), the terminal device 100 executes step S106.

[8. (Modification)
In the above, an example of display processing by the terminal device 100 has been described using the display modes illustrated in FIGS. 1 and 2. However, the embodiment is not limited to this. Hereinafter, a modification of the display process executed by the terminal device 100 will be described. Note that the display processing described below is realized by, for example, processing performed by the acquisition unit 154, the display unit 155, and the display control unit 156, but the embodiment is not limited to this.

[8-1. About content)
For example, the terminal device 100 may display other content (hereinafter referred to as “content C10”) instead of the web content C10. Further, the content C20 is not limited to the content related to the advertisement. For example, the terminal device 100 may display any content C10 to C20 including character strings other than advertisements, patterns, images, moving images, and the like by the display process described above. Further, the terminal device 100 may display the contents C10 to C20 including a game or the like, or may display the contents C10 to C20 including a so-called playable advertisement. Moreover, the terminal device 100 may display the contents C10 to C20 including sound. Note that character strings, patterns, images, moving images, games, sounds, and the like included in the contents C10 to C20 are not limited to those related to advertisements.

  Further, when displaying the content C10 that is the game content instead of the web content C10, the terminal device 100 may display auxiliary content such as a game menu or tutorial as the content C20. Further, the terminal device 100 may perform the above-described display processing when displaying an interactive web page created by a technique such as flash or CSS when the game is executed.

  Further, the terminal device 100 may display the content C20 together with SNS (Social Networking Service) content, a messenger application screen, a camera application screen, and other arbitrary content, and execute the above-described display processing. In addition to the web content C10, the terminal device 100 may display arbitrary content such as a game, a map, a music playback screen, and a video playback screen.

  Further, the content C20 may be distributed by the same server as the server that distributed the web content C10, or may be distributed from different servers. That is, when the display process described above is executed, any aspect can be adopted as the aspect of the process for distributing the web content C10 and the content C20.

[8-2. About control information)
The terminal device 100 described above performs the above-described display processing using control information that the advertisement distribution server 20 distributes with the content C20. However, the embodiment is not limited to this. For example, the terminal device 100 receives the above-described control information from the content distribution server 30 together with the web content C10, and receives a control instruction from the advertisement distribution server 20 together with the content C20. Then, the terminal device 100 may execute the control information received from the content distribution server 30, and may execute display processing according to the received control instruction.

  Further, the terminal device 100 may realize the above-described processing by downloading in advance an application that causes the terminal device 100 to execute the above-described display processing and the like, and executing the application.

[8-3. Device configuration〕
In the above embodiment, the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30. However, the advertisement distribution server 20 and the content distribution server 30 are formed as a single device. Also good. In this case, the advertisement distribution server 20 illustrated in FIG. 4 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. And the advertisement delivery server 20 delivers the web page which does not contain an acquisition command to the terminal device 100 with an advertising content, when the acquisition request of a web page is received from the terminal device 100. FIG.

  In the above embodiment, the example in which the content C20 is distributed from the advertisement distribution server 20 to the terminal device 100 has been described. However, the content distribution server 30 may acquire the content C20 from the advertisement distribution server 20. In this case, the request receiving unit 26 of the advertisement distribution server 20 receives an acquisition request for the content C20 from the content distribution server 30. Further, the advertisement distribution server 20 distributes the content C20 to the content distribution server 30. In addition, the content distribution server 30 may distribute a web page that does not include an acquisition command to the terminal device 100 together with the content C20 acquired from the advertisement distribution server 20 to realize the display process described above.

[8-4. About logs)
Here, the terminal device 100 may take various logs related to the content C20. For example, the terminal device 100 determines whether the content C20 is displayed, whether the objects O1 to O5 included in the content C20 are displayed, which object among the objects O1 to O5 is displayed, and the objects O1 to O5. Which advertising target is selected and displayed from among the advertising targets configured by, whether all the objects that make up the advertising target are displayed, and what operation the user performs when which object is displayed A log indicating whether or not a coupon or a landing page is displayed may be taken.

  Further, the terminal device 100 may measure the number of display times of the content C20 and each of the objects O1 to O5. Further, the terminal device 100 may acquire a log indicating whether the content C20 is displayed a plurality of times or an operation for changing the advertisement target is performed. For example, the terminal device 100 displays a screen update after all objects constituting the advertising target are displayed, and displays the object from the initial state again. You may acquire the log which shows whether the operation which is displayed or presumed that the coupon of other advertising object is desired was performed. Further, the terminal device 100 may acquire a log indicating a user operation on the object.

  For example, the terminal device 100 may acquire a log indicating that the content C20 is not displayed when the user ends the display of the web content C10 without performing the up scroll operation from the initial display. On the other hand, when the content C20 is displayed on the screen, the terminal device 100 may take a log indicating that the user taps the content C20, and the user taps the content C20. After that, if the scroll operation is performed on the web content C10 and then the content C20 is not displayed, a log indicating that the user is not interested in the content C20 may be taken.

  The log acquired by the terminal device 100 in this way is a useful log when updating the number of impressions of the content C20 or CTR, charging processing for displaying the content C20, etc., and reporting the advertising effect to the advertiser. For example, when the user taps the content C20 as a result of the display process, it is predicted that the user has shown interest in the content C20. Further, when the display time of the content C20 is long, or when the 3D model of all the constituent elements constituting the advertisement target is displayed, it is predicted that the user has a stronger interest in the content C20.

  For this reason, the user is interested in the content C20 such as a log indicating the number of display times, display time, reproduction time, display mode of the content C20 and each object O1 to O5, and a log indicating the contents of various operations. It can be an indicator of whether or not In addition, the number of times the advertisement target is changed by one access, the number of times of operation, the number of times of displaying each object O1 to O5, and the like can be an index indicating the degree of recognition of the user's advertisement.

  Therefore, the advertisement distribution server 20 may update the number of impressions, change the billing amount, or the like using each acquired log. For example, the advertisement distribution server 20 may change the billing amount according to the display count, display time, operation content, and the like of the content C20 and the objects O1 to O5.

  Further, the log acquired by the terminal device 100 may be used for changing the content arranged on the landing page. For example, the terminal device 100 may acquire the same landing page and change the content to be arranged on the landing page based on the advertisement target history displayed until the landing page is displayed.

[8-5. Terminal device operation record)
Further, the terminal device 100 described above may transmit a record of how much the user has operated the terminal device 100 to the advertisement distribution server 20 in the above-described display mode. Specifically, the terminal device 100 displays the content and number of scroll operations when the content C20 is displayed, the user's selection operation, the position where the user has selected the content C20, the number of playback operations and stop operations, and the like. Record.

  In addition, the terminal device 100 performs a call operation (for example, to SNS) from the terminal device 100 regarding information specifying the content C20 such as the number of scroll operations, the number of reloads, the content of the display process described above, or the content of the content C20. Various operations performed on the terminal device 100 by the user, such as writing of the user, etc., can also be recorded. Then, the terminal device 100 transmits information related to the operation history to the advertisement distribution server 20.

  In such a case, the advertisement distribution server 20 aggregates information related to the operation history distributed from the terminal device 100, and further acquires information obtained by analyzing the information. For example, the advertisement distribution server 20 sets the number of scroll operations, the number of times display processing has been performed, the type of landing page displayed, and the landing page when content C20 is distributed together with control information. Information such as the type of the arranged content and the advertising effectiveness index such as CTR is compared. Further, the advertisement distribution server 20 acquires information indicating the displayed object, the displayed advertisement target, the selected advertisement target, and the like.

  Here, the history of operations performed on the web content C10 when the content C20 is distributed together with the control information can be an index indicating the advertising effect. That is, in the web content C10 in which the content C20 accompanied by the control information according to the embodiment is displayed, the content C20 is displayed by a user operation, the display mode is changed, or the landing page of the content C20 is displayed. Not only that, but the operation history itself indicating how much the user has performed on the web content C10 (that is, how much the user has changed the display mode of the screen) is the content to the content C20 of the user. This is an indicator of interest.

  For example, the advertisement distribution server 20 accompanies the control information according to the embodiment by comparing the contents of the scroll operation, the number of scroll operations, the number of taps, the displayed advertisement target, the number of times the display is returned to the initial state, and the like. When the content C20 is displayed, it is possible to provide information that the content C20 intends to convey widely, that is, an index indicating how much interest is generated in the advertisement.

  Therefore, the advertisement distribution server 20 transmits information related to the operation history of the terminal device 100 to the advertiser terminal 10, thereby generating a report indicating an index of the advertising effectiveness for the web content C10 on which the content C20 according to the embodiment is displayed. be able to. Note that the advertisement distribution server 20 may transmit information and a log regarding the operation history of the terminal device 100 to the advertiser terminal 10 as they are.

  Thereby, the advertisement delivery server 20 can show the advertiser the usefulness of the display mode of the content C20 with the control information according to the embodiment of the terminal device 100.

[8-6. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  In addition, the above-described embodiments can be appropriately combined within a range in which processing contents do not contradict each other.

[8-7. program〕
Further, the terminal device 100 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 9, for example. FIG. 9 is a diagram illustrating an example of a hardware configuration. The computer 1000 is connected to an output device 1010 and an input device 1020, and an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected via a bus 1090. Have

  The arithmetic device 1030 operates based on a program stored in the primary storage device 1040 and the secondary storage device 1050, a program read from the input device 1020, and the like, and executes various processes. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various arithmetic operations. The secondary storage device 1050 is a storage device in which data used for various calculations by the calculation device 1030 and various databases are registered, and is realized by a ROM (Read Only Memory), HDD, flash memory, or the like.

  The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), This is realized by a standard connector such as HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by a USB or the like, for example.

  The input device 1020 includes, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), and a PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), and a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. The input device 1020 may be an external storage medium such as a USB memory.

  The network IF 1080 receives data from other devices via the network N and sends the data to the arithmetic device 1030, and transmits data generated by the arithmetic device 1030 to other devices via the network N.

  The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic device 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

  For example, when the computer 1000 functions as the terminal device 100, the arithmetic device 1030 of the computer 1000 implements the function of the control unit 150 by executing a program loaded on the primary storage device 1040.

[9. effect〕
As described above, the terminal device 100 acquires the plurality of objects O1 to O5 related to the advertisement, and the objects O1 to O5 displayed by being arranged in the display area of the predetermined web content C10 according to the operation of the user. Add For this reason, the terminal device 100 can improve the appeal effect of the information regarding the content C20 as a result of generating the user's interest with respect to the content C20 including the objects O1 to O5.

  In addition, for example, the terminal device 100 sequentially adds objects O1 to O5 arranged and displayed in the display area in a predetermined order in accordance with a user operation. Further, for example, the terminal device 100 acquires a plurality of objects O1 to O5 constituting a predetermined target, and displays them in the display area until the predetermined target is displayed in the display area in accordance with a user operation. Objects O1 to O5 to be added are sequentially added. For this reason, the terminal device 100 can generate the user's interest in the advertising target indicated by the objects O1 to O5.

  In addition, the terminal device 100 acquires a plurality of objects O1 to O5 configuring different targets, and displays the plurality of objects O1 to O5 configuring a predetermined target in the display area according to an operation. For example, the terminal device 100 randomly selects a target to be displayed from targets configured by the plurality of objects O1 to O5, and displays the plurality of objects O1 to O5 configuring the selected target in the display area according to an operation. . Further, for example, the terminal device 100 selects a target to be displayed from targets configured by the plurality of objects O1 to O5 according to the user's attribute, and a plurality of objects O1 configuring the selected target according to the operation. -O5 are displayed in the display area. In addition, the terminal device 100 selects a target other than the displayed target among the targets, and displays a plurality of objects O1 to O5 constituting the selected target in the display area according to an operation. As a result, the terminal device 100 can improve the appeal effect of the information regarding the content C20 as a result of generating the user's interest as to what kind of advertisement target is displayed.

  Moreover, the terminal device 100 displays the coupon of the object on a display area, when all the objects O1-O5 which comprise object are displayed. For this reason, the terminal device 100 can generate the user's interest in the advertising target indicated by the objects O1 to O5.

  Moreover, the terminal device 100 acquires the objects O1 to O5 indicating the shape of the three-dimensional object as the objects O1 to O5. In addition, the terminal device 100 rotates the objects O1 to O5 within the display area. Further, when adding the objects O1 to O5 to be displayed in the display area according to the user's operation, the terminal device 100 moves the objects O1 to O5 to be added from outside the display area to a predetermined position in the display area. Let me. In addition, the terminal device 100 gradually changes the shapes of the objects O1 to O5 displayed in the display area to the shapes of the other objects O1 to O5 in accordance with a user operation. As an operation, when the user taps the display area, the objects O1 to O5 arranged and displayed in the display area are changed. Thus, since the terminal device 100 displays the content C20 in various display modes, it is possible to improve the appeal effect of information related to the content C20.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  Moreover, the above-mentioned “section (module, unit)” can be read as “means”, “circuit”, and the like. For example, the distribution unit can be read as distribution means or a distribution circuit.

DESCRIPTION OF SYMBOLS 1 Distribution system 10 Advertiser terminal 20 Advertising distribution server 21, 31, 110 Communication part 22 Storage part 23, 33, 150 Control part 24 Advertising database 25 Submission reception part 26 Request reception part 27 Advertisement selection part 28 Distribution part 30 Content distribution Server 32 Content storage unit 34 Reception unit 35 Distribution unit 100 Terminal device 120 Input unit 130 Output unit 140 Physical sensor 151 Request unit 152 Operation control unit 153 Display processing unit 154 Acquisition unit 155 Display unit 156 Display control unit

Claims (16)

An acquisition procedure to get multiple objects about the advertisement to the computer,
An information display program for causing a computer to execute a display control procedure for adding an object to be arranged and displayed in a display area of a predetermined web content according to a user operation. The information display program according to claim 1, wherein the display control procedure sequentially adds objects arranged and displayed in the display area in a predetermined order in accordance with an operation of the user. The acquisition procedure acquires a plurality of objects constituting a predetermined target,
The display control procedure sequentially adds objects to be displayed in the display area until the predetermined target is displayed in the display area according to an operation of the user. Information display program described in 1. The acquisition procedure acquires a plurality of objects constituting different targets,
The information display program according to any one of claims 1 to 3, wherein the display control procedure displays a plurality of objects constituting a predetermined target in the display area in accordance with the operation. . The display control procedure randomly selects a target to be displayed from targets configured by the plurality of objects, and displays a plurality of objects configuring the selected target in the display area according to the operation. The information display program according to claim 4. The display control procedure selects a target to be displayed from targets configured by the plurality of objects according to the attribute of the user, and selects a plurality of objects configuring the selected target according to the operation in the display area. The information display program according to claim 4, wherein the information display program is displayed. The display control procedure selects a target other than the displayed target among the targets, and displays a plurality of objects constituting the selected target in the display area according to the operation. Item 7. The information display program according to any one of Items 4 to 6. The said display control procedure displays the coupon of the said object on the said display area, when all the objects which comprise the said object are displayed. The any one of Claims 3-7 characterized by the above-mentioned. Information display program. The information acquisition program according to any one of claims 1 to 8, wherein the acquisition procedure acquires an object indicating a shape of a three-dimensional object as the object. The information display program according to claim 9, wherein the display control procedure rotates the object in the display area. In the display control procedure, when an object to be displayed in the display area is added according to the user's operation, the object to be added is moved from outside the display area to a predetermined position in the display area. The information display program according to claim 9 or 10, characterized in that The display control procedure gradually changes the shape of the object displayed in the display area to the shape of another object in accordance with the operation of the user. The information display program as described in any one. The said display control procedure changes the object arrange | positioned and displayed on the said display area, when the said user taps the said display area as said operation. Any one of Claims 1-12 characterized by the above-mentioned. The information display program according to any one of the above. An acquisition unit for acquiring a plurality of objects related to the advertisement;
An information display device comprising: a display control unit that adds an object that is arranged and displayed in a display area of a predetermined web content according to a user operation. An information display method executed by the information display device,
An acquisition step of acquiring a plurality of objects related to the advertisement;
A display control step of adding an object to be arranged and displayed in a display area of a predetermined web content according to a user's operation. A distribution unit that distributes control information to a terminal device that displays information on a screen;
The distribution unit distributes the control information to the terminal device,
An acquisition process to acquire multiple objects related to the advertisement,
In response to a user operation, the terminal device is controlled to execute display control processing for adding an object to be displayed by being arranged in a display area included in predetermined web content.
A distribution apparatus characterized by that.

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