JP2018044949A - Information processor, method for information processing, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information processor, a method for processing information, and a program which can suppress harmful influence of provided advertisements on users and can realize an excellent prospect of profit easily.SOLUTION: A route to a destination is searched for and navigation processing of guiding a guidance route according to the search result is executed. The present invention includes: determination means (control unit 21) for determining an output mode of an advertisement on the basis of the processing mode of the navigation processing; and provision means (control unit 21) for providing an advertisement on the basis of the output mode determined by the determination means. The determination means makes a determination so that a larger number of advertisements will be output when the processing mode is a simulation mode than when the processing mode is a real-stage mode.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing apparatus, an information processing method, and a program.

  Conventionally, there has been proposed an information processing apparatus that performs a route search to a destination and realizes a navigation function for guiding a guidance route according to a search result in cooperation with a terminal device mounted on a vehicle. In recent years, in the field of information processing devices that realize the above navigation function, the above navigation can be applied to smart devices (smartphones, tablet PCs, etc.) that are general-purpose information devices, apart from dedicated machines that recover costs for product costs. An implementation of an application for realizing a function is known.

When providing navigation technology using general-purpose information equipment for free or at low cost, a method of outputting a voice advertisement from the general-purpose information equipment can be considered as a part of monetization.
As an example of a voice advertisement, for example, there is a technology that can reduce the information provision fee by voice notification of store information as a voice advertisement simultaneously with route guidance and collecting an advertisement fee from an advertiser of the voice advertisement. It is disclosed (for example, see Patent Document 1).

JP 2004-108985 A

In general, a driver who is driving using a navigation function pays attention to hearing so as not to miss information related to driving (so-called navigation voice) such as guidance information such as a traveling direction and traffic jam information.
However, since the technology described in Patent Document 1 is configured to suddenly output a voice advertisement while outputting the navigation voice, the driver who is concentrated on the navigation voice is uncomfortable or hinders driving by inhibiting the concentration. This is a problem.

  An object of the present invention is to provide an information processing apparatus, an information processing method, and a program capable of easily realizing profitability while suppressing adverse effects on users due to advertisement provision.

The invention described in claim 1 has been made to achieve the above object,
In an information processing apparatus that performs a route search to a destination and executes a navigation process for guiding a guidance route according to a search result.
Determining means for determining an output mode of an advertisement based on a processing mode of the navigation process;
Providing means for providing the advertisement based on the output mode determined by the determining means;
With
The determining means determines that a larger amount of advertisement is output when the processing mode is the simulation mode than when the processing mode is the actual mode.

The invention according to claim 2 is the information processing apparatus according to claim 1,
The determining means determines the type of advertisement to be output based on the processing mode.

The invention according to claim 3 is the information processing apparatus according to claim 1 or 2,
The determining means determines a timing for outputting an advertisement based on the processing mode.

The invention according to claim 4
In an information processing method of an information processing apparatus that performs a route search to a destination and executes a navigation process for guiding a guidance route according to a search result,
A determining step in which a control unit of the information processing apparatus determines an output mode of an advertisement based on a processing mode of the navigation process;
A providing step in which the control unit of the information processing apparatus provides the advertisement based on the determined output mode;
Including
The determining step is characterized in that when the processing mode is a simulation mode, it is determined to output a larger amount of advertisements than when the processing mode is a production mode.

The invention described in claim 5
A computer of an information processing device that performs a route search to a destination and executes a navigation process for guiding a guidance route according to a search result.
Determining means for determining an output mode of an advertisement based on a processing mode of the navigation process;
Providing means for providing the advertisement based on the output mode determined by the determining means;
Function as
The determining means determines that a larger amount of advertisement is output when the processing mode is the simulation mode than when the processing mode is the actual mode.

  According to the present invention, it is possible to easily realize profitability while suppressing adverse effects on users due to advertisement provision.

It is a block diagram which shows the main control structure of each apparatus which comprises the information processing system which concerns on this embodiment. It is a flowchart which shows an example of operation | movement of the information processing system which concerns on this embodiment. It is a figure which shows an example of the table which manages the output mode of the advertisement for every processing mode. It is a figure which shows an example of a mode that the advertisement based on the advertisement information transmitted from the advertisement delivery server was output. It is a figure which shows the other example of the table which manages the output aspect of the advertisement for every processing mode. It is a figure which shows notionally an example of the advertisement output for every point in each processing mode.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

[1. Description of configuration]
Hereinafter, an embodiment of the present invention will be described in detail with reference to the drawings.
[1-1. Explanation of system configuration]
First, the configuration of the information processing system 1 according to the present embodiment will be described.
As shown in FIG. 1, the information processing system 1 includes a navigation server (hereinafter referred to as a navigation server) 10, an advertisement distribution server 20 as an information processing device, and a terminal device 30 mounted on the vehicle C. It is configured. Each device constituting the information processing system 1 is connected to the communication network N. The communication network N is specifically the Internet, a telephone line network of a telecommunications carrier, a mobile phone communication network, or the like.

  The navigation server 10 is an information device such as a PC or WS (Work Station), for example, and is configured to accumulate probe information transmitted from the terminal device 30 via the communication network N. The navigation server 10 is configured by one unit, but is not limited to this, and may be configured by a plurality of devices.

  The advertisement distribution server 20 is, for example, an information device such as a PC or WS, and distributes advertisements to the terminal device 30 via the communication network N. The advertisement distribution server 20 is configured by one unit, but is not limited to this, and may be configured by a plurality of devices.

  The terminal device 30 is a portable terminal device that each user possesses and uses, such as a smart device such as a smartphone or a tablet, or a mobile phone. The terminal device 30 is installed with an application (hereinafter referred to as a car navigation application) that performs a route search to the destination and realizes a car navigation function that guides the guidance route according to the search result. Further, the terminal device 30 mutually communicates with the navigation server 10 or the advertisement distribution server 20 using the communication network N (specifically, a communication line of the terminal device 30 or a wireless local area network (LAN)). Communicate.

[1-2. Explanation of navigation server configuration]
Next, the configuration of the navigation server 10 will be described.
The navigation server 10 includes a control unit 11, an operation unit 12, a display unit 13, a storage unit 14, and a communication unit 15.

  The control unit 11 centrally controls the operation of the navigation server 10. Specifically, the control unit 11 includes a CPU, a ROM, a RAM, and the like. The program data stored in the ROM or the storage unit 14 expanded in the RAM work area and the CPU cooperate with the CPU. Centrally control each part of the server 10.

The operation unit 12 includes, for example, a character input key, a numeric input key, a keyboard having keys associated with various functions, a pointing device such as a mouse, and the like, and receives an operation input from a user to input the operation. A corresponding operation signal is output to the control unit 11.
The display unit 13 includes a display such as an LCD (Liquid Crystal Display), for example, and displays an image based on the display control signal output from the control unit 11 on the display screen.

The storage unit 14 is configured by, for example, an HDD (Hard Disk Drive), a semiconductor memory, and the like, and stores data such as program data and various setting data in a readable / writable manner from the control unit 11.
The storage unit 14 stores map data, audio data, and the like. In the map data, for example, map information covering a wide area (corresponding to a plurality of scales), road information, various symbol information such as facilities, seas, rivers, and the like are stored. The voice data stores, for example, message data composed of words and phrases necessary for route guidance in advance.

  The communication unit 15 is a communication interface having a communication IC (Integrated Circuit), a communication connector, and the like, and performs data communication via the communication network N using a predetermined communication protocol under the control of the control unit 11.

[1-3. Explanation of configuration of advertisement distribution server]
Next, the configuration of the advertisement distribution server 20 will be described.
The advertisement distribution server 20 includes a control unit 21, an operation unit 22, a display unit 23, a storage unit 24, and a communication unit 25.

The control unit 21 centrally controls the operation of the advertisement distribution server 20. Specifically, the control unit 21 includes a CPU, a ROM, a RAM, and the like. The program data stored in the ROM or the storage unit 24 expanded in the RAM work area and the CPU cooperate with the advertisement. Centrally controls each part of the distribution server 20.
For example, the control unit 21 extracts an advertisement based on the output mode determined based on the processing mode of the navigation process, and transmits the advertisement to the terminal device 30 via the communication unit 25.

The operation unit 22 includes, for example, a keyboard having a character input key, a numeric input key, and other keys associated with various functions, a pointing device such as a mouse, and the like. A corresponding operation signal is output to the control unit 21.
The display unit 23 includes a display such as an LCD, for example, and displays an image based on the display control signal output from the control unit 21 on the display screen.

The storage unit 24 includes, for example, an HDD, a semiconductor memory, and the like, and stores data such as program data and various setting data in a readable / writable manner from the control unit 21.
The storage unit 24 stores advertisements distributed to the terminal device 30. Furthermore, the memory | storage part 24 memorize | stores table T1 (refer FIG. 3) which manages the output mode of the advertisement for every processing mode.

  The communication unit 25 is a communication interface having a communication IC, a communication connector, and the like, and performs data communication via the communication network N using a predetermined communication protocol under the control of the control unit 21.

[1-4. Description of terminal device configuration]
Next, the configuration of the terminal device 30 will be described.
The terminal device 30 includes a control unit 31, an operation unit 32, a display unit 33, an audio output unit 34, an audio input unit 35, a storage unit 36, a current position detection unit 37, and a communication unit 38. It is prepared for.

  The control unit 31 performs central control of the operation of the terminal device 30. Specifically, the control unit 31 includes a CPU, a ROM, a RAM, and the like. The program data stored in the ROM and the storage unit 36 expanded in the work area of the RAM and the CPU cooperate with the program data. The overall control of each unit of the device 30 is performed.

For example, the control unit 31 implements a car navigation function in cooperation with the navigation server 10 by executing a car navigation application stored in the storage unit 36. Specifically, when the car navigation application is activated by the driver and the destination is set, the control unit 31 sends the destination information and the current position information detected by the current position detection unit 37 via the communication unit 38. It transmits to the navigation server 10. Next, the control unit 11 of the navigation server 10 performs a route search process based on the destination information and the current position information transmitted from the terminal device 30, and a route search result (including information for guiding the guidance route). Is transmitted to the terminal device 30 via the communication part 15 with map data and audio | voice data. Next, the control unit 31 of the terminal device 30 displays the route search result on the display unit 33 and outputs the sound from the audio output unit 34. Thereby, the function of car navigation is realized.
Further, the control unit 31 generates probe information as needed based on travel information such as a position where the vehicle C actually travels and a vehicle speed. And the control part 31 transmits the produced | generated probe information to the navigation server 10 at any time via the communication part 38. FIG.

The operation unit 32 includes, for example, a key input unit including a home button and the like, and a touch panel formed integrally with the display unit 33. The operation unit 32 receives an operation input from the driver and outputs an operation signal corresponding to the operation input. Output to the control unit 31.
The display unit 33 includes a display such as an LCD and an FPD (Flat Panel Display) using an organic EL (Electro Luminescence) element, and displays an image based on the display control signal output from the control unit 31 on the display screen. To do. For example, the display unit 33 is configured to display various information (for example, display information for navigation such as a map screen, an icon, route guidance, and the current vehicle) based on the display data (map data and the like) output from the control unit 31. The vehicle mark indicating the position) is displayed.

The audio output unit 34 includes a D / A converter, an amplifier, a speaker, and the like, converts the audio data output from the control unit 31 into an analog audio signal, and outputs the audio.
The audio input unit 35 includes a microphone, an A / D converter, and the like, receives audio input via the microphone, converts an analog audio signal into digital data, and acquires audio data. The voice input unit 35 receives a voice generated by the driver.

  The storage unit 36 includes, for example, an HDD, a semiconductor memory, and the like, and stores data such as program data and various setting data in a readable / writable manner from the control unit 31.

The current position detection unit 37 includes a GPS module, an autonomous navigation unit, and the like. The GPS module includes a GPS antenna and the like. The GPS antenna receives GPS signals transmitted from a plurality of GPS satellites launched into a low earth orbit. The GPS antenna receives GPS signals transmitted from at least three GPS satellites, detects the absolute current position (latitude, longitude) of the vehicle C based on the received GPS signals, and outputs it to the control unit 31 To do.
The autonomous navigation unit includes an angle sensor, a distance sensor, and the like. The angle sensor detects the angular velocity of the vehicle (the rotation angle in the horizontal direction per unit time) and calculates the amount of change in the moving direction. The distance sensor detects a pulse signal output according to the rotation of the wheel, and calculates the amount of movement of the vehicle C. The autonomous navigation unit calculates a relative position change of the vehicle C based on the angular velocity signal and the vehicle speed pulse signal, and outputs the change to the control unit 31.

  The communication unit 38 includes an antenna and a communication circuit, and performs wireless communication with an external device under the control of the control unit 31. Specifically, the communication unit 38 performs data communication via the communication network N by being relayed by the base station.

[2. Explanation of operation]
Next, specific operations of the information processing system 1 according to the present embodiment will be described with reference to FIGS. Specifically, a process in which the control unit 21 of the advertisement distribution server 20 provides an advertisement to the terminal device 30 based on the output mode determined based on the processing mode of the navigation process will be described. This process is started when the car navigation application is activated by the driver having the terminal device 30.

  First, the control part 31 of the terminal device 30 performs the process (process mode determination process) which determines the process mode of a navigation process (step S101). Specifically, the control unit 31 determines whether the processing mode of the navigation process is “simulation mode” or “production mode”. Here, the simulation mode is a mode for simulating navigation processing on the assumption that the driver is driving without actually driving (moving). In this simulation mode, a more realistic simulation may be performed by inputting not only the departure point and destination but also the departure date and time. The production mode is a mode in which navigation processing is performed when the driver actually drives.

  For example, the control unit 31 determines that the simulation mode is selected when an operation for selecting the simulation mode is performed by the driver. Moreover, the control part 31 determines with it being a production mode, when operation which selects production mode by a driver is performed. Note that when the navigation process is started without an operation of selecting the simulation mode by the driver, the actual mode may be automatically determined.

  Next, the control part 31 produces | generates the determination information based on the determination result in step S101, and transmits to the advertisement delivery server 20 via the navigation server 10 or directly from the communication part 38 (step S102). Here, the determination information is information for transmitting the processing mode determined in the process of step S101 to the advertisement distribution server 20.

  The control unit 21 of the advertisement distribution server 20 determines an advertisement output mode based on the determination information transmitted from the terminal device 30 in Step S102 (Step S103). For example, when the processing mode is the simulation mode, the output mode of the advertisement is determined as the output mode for the simulation mode. When the processing mode is the production mode, the output mode of the advertisement is determined as the output mode for the production mode. Here, the advertisement output mode refers to various modes (conditions) related to the output of the advertisement, such as the output amount of the advertisement, the output timing (output trigger), the output content, and the type.

  Next, the control unit 21 outputs the advertisement based on the advertisement output mode determined in step S103 and the position information of the terminal device 30 transmitted from the terminal device 30 via the navigation server 10 or directly. It is determined whether it is timing (step S104). Note that the position information of the terminal device 30 is periodically acquired at predetermined intervals (for example, at intervals of 5 seconds). In step S <b> 104, for example, the control unit 21 collates position information of the terminal device 30 with a table that manages an advertisement output mode for each processing mode, and determines whether it is an advertisement output timing. .

  FIG. 3 shows an example of a table (table T1) for managing the output mode of advertisements for each processing mode. The table T1 is created in advance and stored in the storage unit 24 or the like. The table T1 includes a management number T11 that is a number for managing the output mode of the advertisement for each processing mode so as to be identifiable, a point T12 indicating the timing (point) at which the advertisement is output, a processing mode T13 for navigation processing, and the name of the advertisement It has a field of advertisement T14 which shows. For example, FIG. 3 shows a table T1 including a record associated with a management number T11 “1” for a point T12 “a point”, a processing mode T13 “simulation mode”, and an advertisement T14 “voice advertisement A1 + banner advertisement B1”. A generated example is shown. From the first record of the table T1, when the processing mode T13 is “simulation mode” and the point T12 indicated by the positional information of the terminal device 30 is “a point”, the extracted advertisement T14 is “voice advertisement”. “A1 + banner advertisement B1” can be read.

In step S104, when the output mode of the advertisement determined in step S103 is the output mode for the simulation mode, the control unit 21 determines that the position information of the terminal device 30 is “a point, b point, c point, d point”. ", It is determined that it is the output timing of the advertisement. In addition, the control unit 21 performs the advertisement when the output mode of the advertisement determined in step S103 is the output mode for the production mode, and when the position information of the terminal device 30 is “a point, d point”. The output timing is determined.
As described above, in the present embodiment, the timing for outputting the advertisement is determined based on the processing mode of the navigation process. That is, the control unit 21 functions as a determination unit of the present invention.

  For example, if the processing mode is simulation mode, the advertisement output will not interfere with the driver's driving, so a voice advertisement will be output for each guidance guidance output, such as “Traditional Japanese confectionery, the corner of XX Hall, right direction”. Alternatively, a banner advertisement may be output at all times. On the other hand, when the processing mode is the production mode, the advertisement output interferes with the driving of the driver. Therefore, the voice advertisement should be output in a relatively less troublesome situation (for example, a situation where the road is longer than a predetermined distance). Also good. Even in the production mode, for example, when the vehicle is stopped such as when there is a traffic jam or waiting for a signal, the advertisement output does not hinder the driving of the driver, and therefore a banner advertisement may be output.

When it determines with it being the output timing of an advertisement (step S104: YES), the control part 21 transfers to following step S105.
On the other hand, when it determines with it not being the output timing of an advertisement (step S104: NO), the control part 21 transfers to step S108.

  Next, the control unit 21 refers to the table T1 to extract an advertisement based on the output timing, and generates advertisement information for causing the terminal device 30 to output the extracted advertisement (step S105). For example, when the processing mode T13 is “simulation mode” and the point T12 indicated by the position information of the terminal device 30 is “a point”, the control unit 21 extracts “voice advertisement A1 + banner advertisement B1”. Generate advertising information. Further, the control unit 21 extracts “voice advertisement A1 + banner advertisement B1” when the processing mode T13 is “production mode” and the point T12 indicated by the position information of the terminal device 30 is “a point”. Generate advertising information.

  In the present embodiment, as shown in FIG. 3, in the case of the simulation mode, “speech advertisement A1, banner advertisement B1, voice advertisement A2, voice advertisement A3, banner advertisement B3, banner advertisement B4” in the points a to d. Six advertisements are output. On the other hand, in the production mode, two advertisements “voice advertisement A1 and voice advertisement A4” are output at the points a to d. That is, in this embodiment, when the processing mode is the simulation mode, it is determined to output a larger amount of advertisement than when the processing mode is the production mode.

   In the present embodiment, as shown in FIG. 3, in the simulation mode, two types of advertisements, a voice advertisement and a banner advertisement, are output. On the other hand, in the production mode, only a voice advertisement is output. That is, in this embodiment, the type of advertisement to be output is determined based on the processing mode of the navigation process.

Next, the control unit 21 transmits the advertising information generated in step S105 to the terminal device 30 via the communication unit 25 (step S106).
The control unit 21 functions as a providing unit of the present invention by performing the processes of steps S105 and S106 described above.

  The control unit 31 of the terminal device 30 outputs an advertisement based on the advertisement information transmitted from the advertisement distribution server 20 in step S106 (step S107). For example, when the advertisement is a banner advertisement, the control section 31 displays the banner advertisement on the display section 33. In addition, when the advertisement is a voice advertisement, the control unit 31 causes the voice output unit 34 to output the voice advertisement.

  FIG. 4 shows an example of a state in which an advertisement based on the advertisement information transmitted from the advertisement distribution server 20 is output. FIG. 4A is a diagram illustrating an example of a state in which an advertisement is output in the simulation mode. FIG. 4B is a diagram illustrating an example of a state in which an advertisement is output in the production mode.

In the simulation mode, as shown in FIG. 4A, when the vehicle position C1 of the vehicle traveling on the route R1 reaches the “adjacent store M1 to be advertised” that is the output timing of the advertisement, A voice advertisement saying “Oh, the shop is on the left!” Is output from the audio output unit 34, and a banner ad “XX shop discount sale!” Is provided at the bottom of the display unit 33. It is displayed on the advertisement display unit E1.
Further, in the production mode, as shown in FIG. 4B, when the vehicle position C1 of the vehicle traveling on the route R1 approaches the “advertising store M1” that is the advertisement output timing. , “Voice of XX shop, left direction!” Is output from the audio output unit 34 as audio.

As described above, in the present embodiment, the type and amount of advertisements to be output are different depending on the processing mode of the navigation process even at the same point.
The contents of voice advertisements and banner advertisements are not limited to the above examples. For example, in voice advertisements, “You ’re on the left, ahead of XX shop!” You may be made to output a sound such as “I am carrying out!”.

The control unit 21 of the advertisement distribution server 20 determines whether or not the navigation process has been completed (step S108). For example, the control unit 21 determines that the navigation process has been completed when information indicating that the destination has been reached is acquired from the terminal device 30 via the navigation server 10 or directly.
If the control unit 21 determines that the navigation process has ended (step S108: YES), the control unit 21 ends the process.
On the other hand, when it is determined that the navigation process has not ended (step S108: NO), the control unit 21 proceeds to step S104 and determines again whether it is the advertisement output timing.

  With the above processing, an advertisement can be provided to the terminal device 30 based on the output mode determined based on the processing mode of the navigation processing.

  In the above embodiment, the “simulation mode” and the “production mode” are described as examples of the processing mode of the navigation processing, but the present invention is not limited to this. For example, as a processing mode of navigation processing, `` production mode '', `` pre-simulation mode '' for performing a simulation before traveling in the production mode, and `` post review mode '' that looks back on the actual running after traveling in the production mode, You may make it provide. In the post-review mode, the driver himself / herself not only functions to replay and refute the actual travel route afterwards, but also shares the evaluation of the actual travel route to other people such as friends on the SNS. Functions can be provided. Note that the “preliminary simulation mode” and the “post review mode” are modes for simulating navigation processing, and thus correspond to the simulation mode of the present invention.

  FIG. 5 shows another example (table T2) of a table for managing the output mode of advertisements for each processing mode. The table T2 is created in advance and stored in the storage unit 24 or the like. Similar to the table T1, the table T2 includes fields of a management number T21, a point T22, a processing mode T23, and an advertisement T24. For example, FIG. 5 shows a table T2 including a record in which a point T22 “a point”, a processing mode T23 “preliminary simulation mode”, and an advertisement T24 “voice advertisement A1 + banner advertisement B1” are associated with the management number T21 “1”. An example where is generated is shown. From the first record of the table T2, when the processing mode T23 is “pre-simulation mode” and the point T22 indicated by the position information of the terminal device 30 is “a point”, the extracted advertisement T24 is “voice”. It can be read that “advertisement A1 + banner advertisement B1”.

  FIG. 6 conceptually shows an example of an advertisement that is output for each point in each processing mode. FIG. 6A is a diagram illustrating an example of an advertisement that is output in the pre-simulation mode. FIG. 6B is a diagram illustrating an example of an advertisement output in the production mode. FIG. 6C is a diagram illustrating an example of an advertisement to be output in the post review mode.

In the pre-simulation mode, as shown in FIG. 6A, “voice advertisement A1 + banner advertisement B1” at “a point”, “voice advertisement A2” at “b point”, and “voice advertisement A3 +” at “c point”. “Banner advertisement B3” and “banner advertisement B4” are output at “d point”.
In the production mode, as shown in FIG. 6B, “voice advertisement A1” is output at “point a” and “voice advertisement A4” is output at “d point”.
In the post-review mode, as shown in FIG. 6C, “voice advertisement A1 + banner advertisement B1” at “point a”, “voice advertisement A2 + banner advertisement B2”, “point c” at “b spot”. "Sound advertisement A3" and "Sound advertisement A4" are output at "d point".

  As described above, even in an example having three processing modes, the type and amount of advertisements to be output are different depending on the processing mode at the same point.

[3. effect]
As described above, the information processing apparatus (advertisement distribution server 20) according to the present embodiment is determined by the determination unit (control unit 21) and the determination unit that determine the output mode of the advertisement based on the processing mode of the navigation process. Providing means (control unit 21) for providing an advertisement based on the output mode.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to provide an advertisement in consideration of the influence of the advertisement provision for each processing mode, so that the user (driver) who is concentrated on the navigation voice feels uncomfortable. It is possible to suppress giving or blocking concentration and hindering driving, and it is possible to suppress adverse effects on the user due to advertisement provision. In addition, when the adverse effect on the user due to the advertisement provision is small, the advertisement provision can be performed positively, so that profitability can be easily realized.

In addition, according to the information processing apparatus according to the present embodiment, the determination unit determines to output a larger amount of advertisement when the processing mode is the simulation mode than when the processing mode is the production mode.
Therefore, according to the information processing apparatus according to the present embodiment, since the adverse effect on the user due to the advertisement provision is small in the simulation mode compared to the production mode, it becomes possible to actively provide the advertisement and prioritize profitability. Advertisements can be provided.

In addition, according to the information processing apparatus according to the present embodiment, the determination unit determines the type of advertisement to be output based on the processing mode.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to determine the type of advertisement to be output in consideration of the effect of advertisement provision for each processing mode. Only the voice advertisement is output in the production mode, and the banner advertisement is output in addition to the voice advertisement in the simulation mode in which the adverse effect on the user by the advertisement provision is small. A balance can be implemented in a balanced manner.

Further, according to the information processing apparatus according to the present embodiment, the determining unit determines the timing for outputting the advertisement based on the processing mode.
Therefore, according to the information processing apparatus according to the present embodiment, it is possible to determine the timing of outputting advertisements in consideration of the influence of advertisement provision for each processing mode. Adverse effects on users due to advertisement provisions, such as outputting voice advertisements under conditions where there are relatively few obstacles in production mode, and outputting voice advertisements for each guidance guidance output in simulation mode where adverse effects on users due to advertisement provisions are small It is possible to implement a balance between the suppression of profits and profitability in a balanced manner.

  As mentioned above, although concretely demonstrated based on embodiment which concerns on this invention, this invention is not limited to the said embodiment, It can change in the range which does not deviate from the summary.

[4. Modified example]
For example, when the processing mode is the production mode, the content of the advertisement to be output may be determined based on a user operation (for example, a tap operation by the user) for the advertisement provided in the pre-simulation mode.
Specifically, an advertisement in the same category as the advertisement provided in the prior simulation mode and operated by the user may be provided in the production mode. For example, when a “restaurant” advertisement is provided in the pre-simulation mode and a tap operation is performed by the driver (user), it is determined that the “restaurant” advertisement of the same category is provided in the production mode. Also good.
In addition, when the advertisement provided in the pre-simulation mode and operated by the user is a series advertisement (continuous content), the subsequent advertisement may be provided in the production mode.

  As described above, when the processing mode is the production mode, the content of the advertisement to be output is determined based on the user operation for the advertisement provided by the providing unit in the prior simulation mode (preliminary simulation mode). Since the user's interest in the advertisement provided in the production mode can be increased, an improvement in the sales promotion effect can be expected.

  In addition, when the processing mode is the production mode, the place related to the advertisement is set as a stopover (stop point) based on the user operation (for example, the tap operation by the user) for the advertisement provided in the pre-simulation mode. You may do it. In this case, the control unit 21 of the advertisement distribution server 20 functions as a waypoint setting unit of the present invention. Here, the place related to the advertisement is a place where the person can drop in at the advertisement target store, for example, the position of the advertisement target store or the position of the parking lot in the vicinity of the advertisement target store.

  As described above, when the processing mode is the production mode, the place related to the advertisement is set as a transit point based on the user operation for the advertisement provided by the providing unit in the prior simulation mode (preliminary simulation mode). By providing the waypoint setting means (control unit 21), the user can easily stop at the advertising target store without performing the setting operation, so that the promotion effect is improved while considering the convenience of the user. You can expect.

  In addition, for the purpose of discriminating the interest of the driver, the user may tap the favorite advertisement in a questionnaire format in the pre-simulation mode, and provide an advertisement that matches the interest of the driver in the actual mode. In this case, in order to motivate the tap operation by the driver, for example, a discount coupon that can be used at the store to be advertised may be provided for the tap operation.

  Further, when the processing mode is the simulation mode, the advertisement output mode may be determined based on the condition (mode) of the simulation mode. Here, the simulation mode conditions include, for example, whether or not to skip to the next guidance guidance output location for each guidance guidance output in the simulation mode and each guidance guidance output in the traveling direction (that is, for each corner) (that is, skip movement Presence or absence), and the like.

  Specifically, the advertisement output mode may be determined based on the moving speed in the simulation mode. For example, when the moving speed is the same speed (for example, moving in 2 hours per 2 hours), it is possible to secure a time margin for outputting the voice advertisement, so the voice advertisement may be output. . Also, if the moving speed is 10 times faster (for example, moving in 12 minutes per 2 hours), the moving speed is too fast to secure a time margin for outputting a voice advertisement, so a banner advertisement is output. You may make it make it. In addition, when outputting a banner advertisement, since it is necessary for the user to recognize the content of the banner advertisement, it is preferable to display the same banner advertisement for a predetermined time or more.

Moreover, you may make it determine the output aspect of an advertisement based on the actual driving | running | working date and time assumed when implementing simulation mode. For example, if you are supposed to leave your departure place before noon, there is a high probability that you will be interested in advertisements related to lunch, so you should preferentially output advertisements for places where you can have lunch (such as set restaurants and convenience stores). Also good. Also, if the departure place is assumed to be set in the evening, there is a high probability of showing interest in advertisements related to dinner, so advertisements for places where dinner is available (restaurants, pubs, etc.) may be preferentially output. .
Further, by providing an advertisement that is the same as or related to the advertisement provided in the simulation mode in the production mode, it is possible to further increase the probability that the driver is interested.

  As described above, when the processing mode is the simulation mode, by determining the output mode of the advertisement based on the simulation mode condition, it is possible to provide an appropriate advertisement that meets the simulation mode condition. It is possible to realize profitability while sufficiently securing the sales promotion effect.

  The size of the banner advertisement to be output may be determined based on the processing mode of the navigation process. For example, when the processing mode is the simulation mode, since the advertisement output does not hinder the driving of the driver, the size of the banner advertisement may be determined larger. On the other hand, when the processing mode is the production mode, the advertisement output interferes with the driving of the driver. Therefore, the size of the banner advertisement may be determined smaller than that in the simulation mode.

  In the above embodiment, an advertisement is provided to a terminal (terminal device 30) of a user (driver) who uses the car navigation function. However, the present invention is not limited to this. For example, an advertisement may be provided to a terminal of a user who uses a so-called “human navigation” function of navigating a route to a walking user.

  Moreover, in the said embodiment, although a service can be provided by mounting a car navigation application in the terminal device 30, it is not limited to this. For example, the account information may be shared between the PC site and the terminal device 30 to have a cooperation function. Thereby, at the time of prior simulation, the simulation may be performed on a large screen of the PC, and the simulation information may be transmitted to the terminal device 30 of the cooperation destination so that the transition to the production mode can be performed smoothly.

  Further, for example, when a banner advertisement displayed on the display unit 33 of the terminal device 30 is flicked outside the display unit 33, the banner advertisement may be deleted. In the case of the above configuration, it is assumed that the driver's interest in the banner advertisement that has been erased by flicking is low, so the advertisement that was not erased or the advertisement that was erased late was the advertisement that the driver's interest was strong. Therefore, the output priority may be increased.

Moreover, in the said embodiment, although the navigation server 10 and the advertisement delivery server 20 are illustrated and demonstrated as a separate apparatus, it is not limited to this. That is, the navigation server 10 and the advertisement distribution server 20 may be configured as an integrated device.
In addition, if the terminal device 30 is provided with the functions of the navigation server 10 and the advertisement distribution server 20, the present invention can be realized only by the terminal device 30.

  Moreover, each aspect shown in this application can also be grasped | ascertained as a method, a program, etc. For the method and program categories, “means” shown in the device category is appropriately replaced with “process” or “step”, for example. In addition, the order of processes and steps is not limited to the one directly specified in the present application, and the order can be changed, or a part of processes can be collectively or changed to be executed one by one at any time.

  In addition, the detailed configuration of each device constituting the navigation server, the advertisement distribution server, and the terminal device and the detailed operation of each device can be changed as appropriate without departing from the spirit of the present invention.

DESCRIPTION OF SYMBOLS 1 Information processing system 10 Navigation server 11 Control part 12 Operation part 13 Display part 14 Storage part 15 Communication part 20 Advertisement delivery server (information processing apparatus)
21 Control unit (deciding means, providing means, waypoint setting means)
22 operation unit 23 display unit 24 storage unit 25 communication unit 30 terminal device 31 control unit 32 operation unit 33 display unit 34 audio output unit 35 audio input unit 36 storage unit 37 current position detection unit 38 communication unit C vehicle N communication network

Claims (5)

In an information processing apparatus that performs a route search to a destination and executes a navigation process for guiding a guidance route according to a search result.
Determining means for determining an output mode of an advertisement based on a processing mode of the navigation process;
Providing means for providing the advertisement based on the output mode determined by the determining means;
With
The information processing apparatus according to claim 1, wherein the determining unit determines to output a larger amount of advertisement when the processing mode is a simulation mode than when the processing mode is a production mode.   The information processing apparatus according to claim 1, wherein the determination unit determines a type of an advertisement to be output based on the processing mode.   The information processing apparatus according to claim 1, wherein the determination unit determines a timing for outputting an advertisement based on the processing mode. In an information processing method of an information processing apparatus that performs a route search to a destination and executes a navigation process for guiding a guidance route according to a search result,
A determining step in which a control unit of the information processing apparatus determines an output mode of an advertisement based on a processing mode of the navigation process;
A providing step in which the control unit of the information processing apparatus provides the advertisement based on the determined output mode;
Including
The information processing method according to claim 1, wherein in the determining step, when the processing mode is a simulation mode, it is determined to output a larger amount of advertisements than when the processing mode is a production mode. A computer of an information processing device that performs a route search to a destination and executes a navigation process for guiding a guidance route according to a search result.
Determining means for determining an output mode of an advertisement based on a processing mode of the navigation process;
Providing means for providing the advertisement based on the output mode determined by the determining means;
Function as
The determination means determines that a larger amount of advertisement is output when the processing mode is a simulation mode than when the processing mode is a production mode.

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