JP2017054549A - Campaign assisting system, campaign assisting method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system capable of granting privilege to a user who has contacted to a campaign in off line.SOLUTION: A campaign assisting system includes: a sample information storage part which detects that a user has contacted a campaign in association with a campaign ID that discriminates campaign; a data input part which accepts input data from an input device according to a user's operation; a campaign detection part which detects that any of sample information is contained in the input data; a campaign specifying part which references the sample information storage part and specifies the campaign ID corresponding to the sample information contained in the input data as a detection campaign ID; a log registration part which registers a log containing the detection campaign ID and a user-specific user ID in a log storage part; and a privilege granting determination part which counts the number of logs corresponding to the detection campaign ID and the user ID as a contact frequency and determines whether or not to grant privilege corresponding to the campaign, to the user, according to the frequency.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a campaign support system, a campaign support method, and a program.

  When a campaign for sales promotion or the like is performed, a stamp card may be distributed to the user. When the user visits the store, the user is given a stamp on the stamp card, and when the stamp is accumulated, various privileges (for example, awarding of prizes or discounts) are given. For example, Patent Document 1 discloses a system for generating a stamp card for a store that a user may be interested in based on browsing advertisements on the web. Has been.

JP 2011-128684 A

  However, in the system described in Cited Document 1, a stamp is given to a user who has viewed an online advertisement, and a privilege cannot be given to a user who has touched a campaign such as an offline advertisement.

  The present invention has been made in view of such a background, and an object thereof is to provide a campaign support system, a campaign support method, and a program capable of giving a privilege to a user who has touched an offline campaign. .

  A main invention of the present invention for solving the above-described problem is a campaign support system, in which each of a plurality of campaigns providing benefits to a user is associated with a campaign ID that identifies the campaign, and the user A sample information storage unit that stores sample information for detecting contact with the data, a data input unit that receives input data from an input device in response to a user operation, and any of the sample information is included in the input data A campaign detection unit that detects that the campaign ID is detected, a campaign identification unit that refers to the sample information storage unit and identifies the campaign ID corresponding to the sample information included in the input data as a detection campaign ID, Includes the detection campaign ID and a user ID unique to the user. A log registration unit for registering a log in a log storage unit, and the number of logs corresponding to the detected campaign ID and the user ID are counted as the number of contact with the campaign, and the user is assigned to the campaign according to the number of contact. A privilege grant determination unit that determines whether or not to give a corresponding privilege.

  The campaign support system according to the present invention includes a mobile terminal and a server operated by a user. The mobile terminal includes the sample information storage unit, the data input unit, the campaign detection unit, and the log. A log transmission unit that transmits the log to the server, and the server receives the log transmitted from the mobile terminal and registers the log in the log storage unit, A privilege information receiving unit that receives the privilege information; a log registration unit; the privilege determining unit; and a privilege information transmitting unit that transmits privilege information for giving the privilege to the mobile terminal. And a privilege information output unit that outputs the privilege information.

  In the campaign support system of the present invention, the input data includes audio data, the sample information includes digital watermark data added to the audio data, and the campaign detection unit detects the digital watermark data from the input data. May be extracted, and it may be searched whether or not the sample information included in the extracted digital watermark data is stored in the sample information storage unit.

  Further, in the campaign support system of the present invention, the input data includes audio data, the sample information includes partial audio data that is a part of the audio data, and the campaign detection unit is configured for each of the partial audio data. It may be determined whether or not it matches a part of the input data.

  In the campaign support system of the present invention, the input device includes an imaging device, and the input data is code image data obtained by encoding predetermined information on a one-dimensional or higher geometric pattern imaged by the imaging device. The campaign detection unit analyzes the input data to extract the predetermined information, and determines whether the sample information including the extracted predetermined information is stored in the sample information storage unit. You may make it search.

  In the campaign support system of the present invention, a position acquisition unit that acquires the current position of the input device, and a campaign position that stores information specifying the position where the campaign is performed in association with the campaign ID. A storage unit, wherein the campaign detection unit stores information specifying the position corresponding to the detected campaign ID when any of the sample information is included in the input data. It is possible to determine whether or not the user has touched the campaign according to a distance between the current position and the position where the campaign is performed.

  According to another aspect of the present invention, there is provided a campaign support method in which a user contacts the campaign in association with a campaign ID that identifies the campaign for each of a plurality of campaigns that provide benefits to the user. A computer having a sample information storage unit that stores sample information for detecting the detection of the input data from the input device according to a user operation, and any of the sample information is included in the input data Detecting the event, referring to the sample information storage unit, identifying the campaign ID corresponding to the sample information included in the input data as a detection campaign ID, the detection campaign ID, and the user A log containing a unique user ID in the log storage And the number of logs corresponding to the detected campaign ID and the user ID is counted as the number of contact with the campaign, and it is determined whether to give the user a privilege corresponding to the campaign according to the number of contact And the step of performing.

  According to another aspect of the present invention, there is provided a program for supporting a campaign, in which each of a plurality of campaigns providing benefits to the user is associated with a campaign ID that identifies the campaign, Accepting input data from an input device in response to a user's operation in a computer having a specimen information storage unit for storing specimen information for detecting contact with the specimen information, and any of the specimen information is included in the input data A step of detecting inclusion, a step of referring to the sample information storage unit, specifying the campaign ID corresponding to the sample information included in the input data as a detection campaign ID, and the detection campaign Log containing ID and user ID unique to the user The step of registering in the storage unit, the number of the logs corresponding to the detected campaign ID and the user ID are counted as the number of contact with the campaign, and the privilege corresponding to the campaign is given to the user according to the number of contact And a step of determining whether or not.

  Other problems and solutions to be disclosed by the present application will be made clear by the embodiments of the invention and the drawings.

  According to the present invention, it is possible to give a privilege to a user who has touched an offline campaign.

It is a figure showing the example of whole composition of the campaign support system of this embodiment. 2 is a diagram illustrating a hardware configuration example of a mobile terminal 10. FIG. FIG. 3 is a diagram illustrating a software configuration example of the mobile terminal 10. 3 is a diagram illustrating a configuration example of a sample information storage unit 131. FIG. 3 is a diagram illustrating a configuration example of a campaign information storage unit 132. FIG. 5 is a diagram illustrating a configuration example of a stamp information storage unit 133. FIG. It is a figure which shows the example of a screen which displays a stamp card | curd. 2 is a diagram illustrating a hardware configuration example of a server 20. FIG. 2 is a diagram illustrating an example of a software configuration of a server 20. FIG. 5 is a diagram illustrating a configuration example of a sample information storage unit 231. FIG. 5 is a diagram illustrating a configuration example of a campaign information storage unit 232. FIG. 5 is a diagram illustrating a configuration example of a stamp information storage unit 233. FIG. FIG. 4 is a diagram showing a flow of processing executed by the mobile terminal 10. It is a figure which shows the flow of a digital watermark process. It is a figure which shows the flow of a phrase match process. It is a figure which shows the flow of QR code processing. It is a figure which shows the flow of a text process. FIG. 4 is a diagram showing a flow of processing executed by a server 20. It is a figure which shows the flow of a stamp process. It is a figure which shows the example of a screen as which privilege information was displayed.

  Hereinafter, a campaign support system according to an embodiment of the present invention will be described. The campaign support system of the present embodiment is a campaign that aims to attract customers or promote sales by collecting a stamp electronically via a mobile terminal and giving a privilege such as a coupon or a prize voucher when the stamp is collected. To help.

  In the campaign support system of the present embodiment, the mobile terminal detects that the user has touched the campaign. The case where the user touches the campaign includes a case where the user listens to a sound related to the campaign such as a theme song or advertisement sound (hereinafter referred to as campaign sound) and a case where the user views an advertisement such as a poster. The mobile terminal stores data for specifying the campaign (hereinafter referred to as sample data), and if the sample data is included in the sound data collected by the microphone, it is determined that the user has heard the campaign sound. If the image data captured by the camera includes sample data encoded by a barcode or QR code (registered trademark), it is determined that the user has seen a campaign advertisement. And a stamp is given about the campaign which contacted.

== System configuration =
FIG. 1 is a diagram illustrating an example of the overall configuration of a campaign support system according to the present embodiment. The campaign support system according to the present embodiment includes a mobile terminal 10 and a server 20. The portable terminal 10 and the server 20 are connected via a communication network 30 so that they can communicate with each other. The communication network 30 is assumed to be the Internet in the present embodiment, but may be a local area network (LAN), a value added network (VAN), or the like. The communication network 30 is constructed by, for example, a mobile phone network, a public phone network, a dedicated phone network, Ethernet (registered trademark), or the like.

  The mobile terminal 10 is a portable computer that is carried by a user. The portable terminal 10 assumes what is called a smart phone in this embodiment. A primary determination is made as to whether or not the user has touched the campaign according to data (hereinafter referred to as input data) input from an input device (camera, microphone and touch panel in this embodiment). When the mobile terminal 10 determines that the user has touched the campaign, the mobile terminal 10 transmits the fact and the current position of the mobile terminal 10 to the server 20.

  The server 20 is a computer such as a personal computer or a workstation that manages stamps for each user. When the server 20 receives a notification from the mobile terminal 10 that the user has touched the campaign, the server 20 performs a secondary determination as to whether or not the user has touched the campaign according to the current position of the mobile terminal 10. When the server 20 determines that the user has touched the campaign, the server 20 records that fact as a stamp, and when the stamp has accumulated a predetermined number of times or more, for example, a coupon or a redemption number for giving a privilege to the user Such information (hereinafter referred to as privilege information) is transmitted to the mobile terminal 10.

== Mobile terminal 10 ==
FIG. 2 is a diagram illustrating a hardware configuration example of the mobile terminal 10. The mobile terminal 10 includes a CPU 101, a memory 102, a storage device 103, a communication device 104, a touch panel display 105, a GPS receiver 106, a microphone 107, and a camera 108. The storage device 103 is, for example, a flash memory that stores various data and programs. A hard disk drive or a solid state drive may be used as the storage device 103. The communication device 104 performs communication through the communication network 30. The communication device 104 is, for example, an adapter for connecting to Ethernet (registered trademark), a modem for connecting to a public telephone network, a wireless communication device for performing wireless communication, or the like. Touch panel display 105, microphone 107, and camera 108 accept data input from the user. The touch panel display 105 outputs data to the user. In this embodiment, the microphone 107 collects audio data, the camera 108 captures image data, the touch panel display 105 inputs data other than audio data and image data, and outputs data other than audio data. I do. The GPS receiver 106 receives a signal from a GPS (Global Positioning System) satellite.

  FIG. 3 is a diagram illustrating a software configuration example of the mobile terminal 10. The mobile terminal 10 includes a campaign information reception unit 110, a data input unit 111, a campaign detection unit 112, a campaign identification unit 113, a current position identification unit 114, a log transmission unit 115, a stamp information reception unit 116, a stamp information output unit 117, a sample An information storage unit 131, a campaign information storage unit 132, and a stamp information storage unit 133 are provided.

  The campaign information reception unit 110, the data input unit 111, the campaign detection unit 112, the campaign identification unit 113, the current position identification unit 114, the log transmission unit 115, the stamp information reception unit 116, and the stamp information output unit 117 The CPU 101 reads out and executes the program stored in the storage device 103 included in the memory 102 and executes the program. The sample information storage unit 131, the campaign information storage unit 132, and the stamp information storage unit 133 are included in the mobile terminal 10. This is realized as a part of a storage area provided by the memory 102 and the storage device 103. The above program is downloaded from a predetermined server to the mobile terminal 10 in response to a request from the mobile terminal 10, for example, and stored in the storage device 103. At that time, a user ID unique to the mobile terminal 10 is stored. It is assumed that it is generated and assigned to the mobile terminal 10.

  The specimen information storage unit 131 stores information including specimen data (hereinafter referred to as specimen information). FIG. 4 is a diagram illustrating a configuration example of the sample information storage unit 131. The sample information includes a data type and sample data in association with the campaign identification information (campaign ID). The data type indicates the type of sample data. In this embodiment, the data type is any one of “digital watermark”, “phrase match”, “QR code”, and “text”.

  When the data type is “digital watermark”, the sample data is inaudible frequency band waveform data added to the audio data, that is, digital watermark data. In this case, digital watermark data is added in advance to the audio data reproduced in the campaign.

  When the data type is “phrase match”, the sample data is a part of the campaign voice (hereinafter referred to as partial voice data). A predetermined length (for example, 5 seconds, 10 seconds, 1 minute, etc.) while shifting the start position by a predetermined step length (for example, 0.5 seconds, 1 second, etc.) from the beginning of the campaign sound. The voice data may be of any length or may be variable for each campaign), and this is used as sample data.

  When the data type is “QR code” or “text”, the sample data is arbitrary data assigned for each campaign.

  The campaign information storage unit 132 stores information related to the campaign (hereinafter referred to as campaign information). FIG. 5 is a diagram illustrating a configuration example of the campaign information storage unit 132. The campaign information includes a campaign image, a stamp image, a stamp frame image, and the number of frames in association with the campaign ID. In the example of FIG. 5, the campaign image, the stamp image, and the stamp frame image have the file names of the files in which these images are stored, but the content of the image data may be included in the campaign information. The campaign image is a background image of the stamp card. The stamp image is an image for drawing a state where the stamp is pressed on the stamp card. The stamp frame image is an image for drawing a stamp frame indicating a place where the stamp is pressed on the stamp card. The number of frames is the number of drawing stamp frames. The campaign information includes various campaign-related information such as the position for displaying the stamp frame for stamping on the stamp card, the advertisement information displayed on the stamp card, and the audio data to be played when the stamp card is displayed. Information can be included.

  The stamp information storage unit 133 stores information related to the stamp given to the user (hereinafter referred to as stamp information). FIG. 6 is a diagram illustrating a configuration example of the stamp information storage unit 133. The stamp information includes the number of stamps and privilege information in association with the campaign ID. The number of stamps is the number of stamps given to the stamp card. The privilege information is information (hereinafter referred to as privilege information) for giving a privilege to the user when a predetermined number of stamps are accumulated. The privilege information may be, for example, image data and text data for displaying a coupon, or may be a redemption number for redeeming for a prize. That is, the privilege information can be arbitrary information as long as it is information for giving a privilege to the user.

  The campaign information receiving unit 110 receives sample information and campaign information from the server 20, and registers the received sample information and campaign information in the sample information storage unit 131 and the campaign information storage unit 132.

  The data input unit 111 receives input data from an input device (in this embodiment, the touch panel display 105, the microphone 107, and the camera 108). The data input unit 111 continuously captures audio data from the microphone 107. Further, the data input unit 111 acquires image data captured by the camera 108 in accordance with the operation of the camera 108 by the user. Further, the data input unit 111 acquires text data input from the touch panel display 105 in accordance with the operation of the touch panel display 105 by the user.

  The campaign detection unit 112 performs matching between the input data received by the data input unit 111 and the sample data, and detects that the user has touched the campaign when they match. Specifically, when the digital watermark data can be extracted from the voice data collected by the microphone 107, the campaign detection unit 112 compares the extracted digital watermark data with sample data whose data type is “digital watermark”. To do. Further, the campaign detection unit 112 collects voice data of a predetermined length from the microphone 27 and collates this voice data with sample data whose data type is “phrase match”. When the campaign detection unit 112 can analyze the image data captured by the camera 108 and decode the QR code (registered trademark), the campaign detection unit 112 obtains the decoded data and the sample data whose data type is “QR code”. Collate. In addition, the campaign detection unit 112 collates text data input from an input device such as the touch panel display 105 with sample data whose data type is “text”. The campaign detection unit 112 detects that the user has touched the campaign when there is sample data that matches the input data.

  The campaign detection unit 112 may determine that the input data matches the sample data only when they match, or calculates the similarity between the input data and the sample data (using a general method). Then, it may be determined whether or not there is a match according to the similarity. Note that since the sample data may be associated with a plurality of campaign IDs, the campaign detection unit 112 performs the above-described matching process for all sample information stored in the sample information storage unit 131.

  The campaign specifying unit 113 specifies a campaign that the user has contacted. The campaign specifying unit 113 specifies a campaign ID (hereinafter referred to as a contact campaign ID) corresponding to the sample data matching the input data from the sample information storage unit 131. A plurality of campaign IDs may be specified.

  The current position specifying unit 114 measures the current position of the mobile terminal 10 based on a signal from a GPS satellite received by the GPS receiver 106. It should be noted that a general method for positioning the current position by the current position specifying unit 114 is adopted, and the description thereof is omitted here.

  The log transmission unit 115 transmits a log including the contact campaign ID specified by the campaign specification unit 113 and the current position measured by the current position specification unit 114 to the server 20.

  The stamp information receiving unit 116 (corresponding to the privilege information receiving unit of the present invention) receives a response from the server 20 to the log transmission. When the stamp information receiving unit 116 receives the stamp information, the stamp information receiving unit 116 registers the received stamp information in the stamp information storage unit 133 and updates the stamp information.

  The stamp information output unit 117 (corresponding to the privilege information output unit of the present invention) outputs stamp information. In this embodiment, a stamp card is displayed based on stamp information. FIG. 7 shows an example of a screen for displaying a stamp card. As shown in FIG. 7, the campaign image 151 is drawn on the screen 15 of the mobile terminal 10, the stamp images 152 corresponding to the number of stamps are drawn thereon, and the stamp frame 153 is obtained by subtracting the stamp number from the number of frames. Is drawn. The example of FIG. 7 shows a state where one stamp is assigned to three stamp frames.

== Server 20 ==
FIG. 8 is a diagram illustrating a hardware configuration example of the server 20. The server 20 includes a CPU 201, a memory 202, a storage device 203, a communication interface 204, an input device 205, and an output device 206. The storage device 203 is, for example, a hard disk drive, a solid state drive, or a flash memory that stores various data and programs. The communication interface 204 is an interface for connecting to the communication network 30, for example, an adapter for connecting to Ethernet (registered trademark), a modem for connecting to a public telephone line network, and a wireless communication device for performing wireless communication A USB (Universal Serial Bus) connector for serial communication, an RS232C connector, or the like. The input device 205 is, for example, a keyboard, a mouse, a touch panel, a button, or a microphone that inputs data. The output device 206 is, for example, a display, a printer, or a speaker that outputs data.

  FIG. 9 is a diagram illustrating a software configuration example of the server 20. The server 20 includes a campaign information transmission unit 210, a log reception unit 211, a stamp assignment determination unit 212, a log registration unit 213, a stamp information transmission unit 214, a specimen information storage unit 231, a campaign information storage unit 232, a stamp information storage unit 233, A log storage unit 234 is provided.

  The campaign information transmission unit 210, the log reception unit 211, the stamp assignment determination unit 212, the log registration unit 213, and the stamp information transmission unit 214 store programs stored in the storage device 203 by the CPU 201 included in the server 20 in the memory 202. This is realized by reading and executing. The sample information storage unit 231, the campaign information storage unit 232, the stamp information storage unit 233, and the log storage unit 234 are realized as part of a storage area provided by the memory 202 and the storage device 203.

  The sample information storage unit 231 stores sample information. As shown in FIG. 10, the sample information storage unit 231 has the same configuration as the sample information storage unit 131 of the mobile terminal 10.

  The campaign information storage unit 232 stores campaign information. FIG. 11 is a diagram illustrating a configuration example of the campaign position information storage unit 232. As shown in FIG. 11, the campaign information stored in the campaign information storage unit 232 is added with position and privilege information compared to the campaign information stored in the campaign information storage unit 132 of the mobile terminal 10. The position is position information indicating a place where the campaign is performed. When the campaign is performed at a plurality of places, a plurality of pieces of position information may be set. Moreover, you may make it set the area | region information showing the area where the campaign is performed instead of the position of one point. The privilege information is information for giving a privilege to the user, and when the stamp is accumulated, the privilege information is set as the stamp information.

  The stamp information storage unit 233 stores stamp information for each user. FIG. 12 is a diagram illustrating a configuration example of the stamp information storage unit 233. As shown in FIG. 12, a user ID is added to the stamp information stored in the stamp information storage unit 233 in addition to the stamp information stored in the stamp information storage unit 133.

  The campaign information transmission unit 210 transmits sample information and campaign information to the mobile terminal 10. When the sample information is newly registered in the sample information storage unit 231 or the existing sample information is updated, the campaign information transmission unit 210 transmits the registered or updated sample information to each mobile terminal 10. The campaign information transmission unit 210 transmits the registered or updated campaign information to each mobile terminal 10 when new campaign information is registered in the campaign information storage unit 232 or existing campaign information is updated.

  The log receiving unit 211 receives a log transmitted from the mobile terminal 10.

  The stamp assignment determination unit 212 (campaign detection unit) determines whether or not to add a stamp to the user. The stamp assignment determination unit 212 assigns a stamp according to the distance between the current position of the user (included in the log) and the position where the campaign is performed (included in the campaign information). Decide whether or not to do.

  The log registration unit 213 registers the log received by the log reception unit 211 in the log storage unit 234 only when it is determined to add a stamp.

  The stamp information transmission unit 214 (corresponding to the privilege information transmission unit of the present invention) transmits the stamp information to the mobile terminal 10 when it is determined to give the stamp. Also, the stamp information transmission unit 214 notifies the mobile terminal 10 of the fact when it is determined not to add the stamp.

== Processing ==
Hereinafter, processing in the campaign support system of the present embodiment will be described.

  FIG. 13 is a diagram illustrating a flow of processing executed by the mobile terminal 10. It is assumed that the process of FIG. 13 is continuously and repeatedly executed in the mobile terminal 10.

  The campaign detection unit 112 creates an empty result list (S401), and the data input unit 111 acquires audio data collected by the microphone 107 (S402).

  Next, digital watermark processing is executed (S403). FIG. 14 is a diagram showing the flow of the digital watermark process in step S403 of FIG.

  The campaign detection unit 112 extracts digital watermark data from the audio data (S421). When the digital watermark data can be extracted (S422: YES), the campaign detection unit 112 extracts the sample data, the extracted digital watermark data, and the sample data for each sample information whose data type is “digital watermark” from the sample information storage unit 131. Are collated (S423). When there is digital watermark data that matches the sample data (S424: YES), the campaign detection unit 112 adds a campaign ID corresponding to the matched sample data to the result list (S425).

  Returning to FIG. 13, the phrase matching process is executed (S404). FIG. 15 is a diagram showing the flow of the phrase match process in step S404 of FIG.

  The campaign detection unit 112 collates the sample data with the predetermined length (the length of the sample data) from the beginning of the audio data for each sample information whose data type is “phrase match” (S431), and the sample data and the audio When the predetermined length matches from the top of the data (S423: YES), the campaign ID corresponding to the matched sample data is added to the result list (S433).

  When photographing by the camera 108 is performed by a user operation (FIG. 13, S405: YES), QR code processing is performed (S406). FIG. 16 is a diagram showing the flow of the QR code processing in step S406 in FIG.

  The data input unit 111 acquires image data captured by the camera 108 (S441), and the campaign detection unit 112 analyzes the acquired image data and decodes the QR code (registered trademark) (S442). When the decoding is successful (S443: YES), the campaign detection unit 112 collates the sample data with the decoded data for each piece of sample information whose data type is “QR code” (S444). If there is matched sample data (S445: YES), the campaign detection unit 112 adds a campaign ID corresponding to the matched sample data to the result list (S446).

  When the user inputs text data by operating the touch panel display 105 (FIG. 13, S407: YES), text processing is performed (S408). FIG. 17 is a diagram showing the flow of text processing in step S408 of FIG.

  The data input unit 111 acquires the text data input from the touch panel display 105 (S451), and the campaign detection unit 112 inputs the sample data and the text data input for each sample information whose data type is “text”. Are collated (S452). If there is matched sample data (S453: YES), the campaign detection unit 112 adds a campaign ID corresponding to the matched sample data to the result list (S454).

  As described above, when the sample data matches the input data, the contact with the campaign is detected, and the campaign ID indicating the contacted campaign is added to the result list.

  If the result list is not empty (FIG. 13, S409: NO), the current position specifying unit 114 measures the current position of the mobile terminal 10 based on the signal from the GPS satellite received by the GPS receiver 206 (S410), For each campaign ID included in the result list, the log transmission unit 115 has a user ID unique to the user (a unique user ID is assigned to the mobile terminal 10 in advance) and a campaign. A log including the ID and the current position is transmitted to the server 20 (S411). A stamp process to be described later is executed in response to a response from the server 20 (S412). As described above, the user ID is assigned to the mobile terminal 10 when the program is downloaded, for example.

  FIG. 18 is a diagram illustrating a flow of processing executed by the server 20. The log receiving unit 211 receives a log transmitted from the mobile terminal 10 (S501), and the following processing is performed for each received log.

  The stamp assignment determination unit 212 reads campaign information corresponding to the campaign ID included in the log from the campaign information storage unit 232 (S502), and calculates the distance between the current position included in the log and the position included in the campaign information. (S503). The stamp assignment determination unit 212 determines whether or not to apply a stamp according to the distance (S504). The stamp assignment determination unit 212 can determine whether or not to apply a stamp depending on, for example, whether or not the distance is equal to or less than a predetermined threshold (or a threshold set for each campaign). Further, the stamp assignment determination unit 212 may determine whether or not to apply a stamp according to the distance under different conditions for each campaign. In addition, when the area information indicating the place where the campaign is performed is set as the position, the stamp assignment determination unit 212 determines whether or not to add the stamp depending on whether or not the current position is included in the area. Can be determined.

  When the stamp assignment determination unit 212 determines not to apply a stamp (S505: NO), the stamp information transmission unit 214 responds to the mobile terminal 10 that a stamp is not provided (S506).

  When it is determined that a stamp is to be provided (S505: YES), the log registration unit 213 registers the log in the log storage unit 234 (S507), and the stamp addition determination unit 212 includes stamp information corresponding to the user ID and the campaign ID. The number of stamps is incremented (S508). The stamp assignment determination unit 212 may count the number of logs corresponding to the user ID and the campaign ID from the log information storage unit 234 and set the counted number as stamp number in the stamp information.

  If the number of stamps in the stamp information is less than the number of frames in the campaign information (S509: NO), the stamp information transmission unit 214 transmits the stamp information to the mobile terminal 10 (S510). Here, the content of the privilege information of the stamp information is empty.

  When the stamp number of the stamp information reaches the number of frames of the campaign information (S509: YES), the stamp assignment determination unit 212 sets the content of the privilege information of the campaign information in the stamp information (S511). The stamp information transmission unit 214 transmits the stamp information in which the privilege information is set to the mobile terminal 10 (S512). If the transmission of the stamp information ends normally without error (S513: YES), the stamp information transmission unit 214 sets the stamp number of the stamp information corresponding to the user ID and the campaign ID to “0” and empty the privilege information. Then, the stamp information is cleared, and the log corresponding to the user ID and the campaign ID is deleted from the log storage unit 234 to clear the log (S514). Thereby, the stamp is reset when the privilege is given to the user.

  In preparation for a case where the user accidentally deletes the privilege information in the mobile terminal 10, the privilege information is stored in the server 20 in association with the user ID, and the privilege information is received in response to a request from the mobile terminal 10. May be retransmitted. Moreover, if privilege information is used, the privilege information matched with the said user ID will be erase | eliminated by acquiring the user ID of the portable terminal 10 which used privilege information from a use place (namely, sponsor of campaign). It shall be.

  Returning to FIG. 13, the stamp process is performed (S412). FIG. 19 is a diagram showing a flow of stamp processing.

  The stamp information receiving unit 116 receives a response from the server 20 (S461), and if it receives a message that a stamp is not given (S462: NO), the process ends.

  When the stamp information is received (S462: YES), the stamp information receiving unit 116 registers the stamp information in the stamp information storage unit 133 (S463). The stamp information output unit 117 reads out the campaign information corresponding to the campaign ID included in the received stamp information from the campaign information storage unit 132 (S464), draws a campaign image (S465), and draws a stamp frame image with the number of frames. Then, a stamp image having the number of stamps is drawn (S467). Note that only the number of stamp frame images obtained by subtracting the number of stamps from the number of frames may be drawn. In this way, a screen as shown in FIG. 7 is drawn.

  When the privilege information of the stamp information is not empty (S468: YES), the stamp information output unit 117 displays the privilege information (S469).

  FIG. 20 is a diagram illustrating an example of a screen on which privilege information is displayed. On the screen 15, stamp images 152 are drawn in all three stamp frames, indicating that the stamps have been accumulated. Moreover, in the example of FIG. 20, privilege information 161 is drawn on the campaign image 151, and a coupon code is displayed as the privilege information. For example, a user can be given a privilege such as a discount at a store by submitting a coupon code.

== Effect ==
As described above, according to the campaign support system of the present embodiment, the mobile terminal 10 can automatically detect that a user has touched any of a plurality of campaigns, and can add a stamp. Therefore, it is possible to easily realize that a user who has touched a campaign being performed offline is given a privilege using a computer system and is attracted to an offline store or the like that is the target of the campaign. In addition, the user can automatically collect stamps for the campaign that the user has contacted by simply entering the state in which the process of FIG. 13 is executed, that is, the state in which the application for executing the process of FIG. 13 is being executed. Therefore, it is possible to reduce the user's labor for collecting stamps.

  Further, in the campaign support system of this embodiment, by registering a part of the campaign sound as sample data, the theme song, BGM, catchphrase, etc. are automatically detected, and the user touches the campaign. Can be detected.

  Moreover, in the campaign support system of this embodiment, since it determines whether to give a stamp according to the distance of the portable terminal 10 from the position where the campaign is performed in the server 20, regardless of the campaign. It is also possible to prevent the stamp from being given when the campaign sound is touched.

  Further, in the campaign support system of the present embodiment, voice data to which predetermined watermark data is added is distributed in advance for each campaign, and the voice data to which the watermark data is added is collected from the microphone 107. It can be detected that the user of the mobile terminal 10 has touched the campaign.

== Modification ==
In this embodiment, one user collects stamps on one stamp card. However, a plurality of users may collect stamps on one stamp card. In this case, the mobile terminal 10 stores audio data unique to the group (hereinafter referred to as group audio), and the user who is the owner of the group outputs the group audio from the speaker of the mobile terminal 10. . Other users participating in the group collect group voices with the microphone 107 of the mobile terminal 10. Further, the mobile terminal 10 can identify the group sound by matching the sound data collected by the microphone 107 and the group sound, and can recognize that the user participates in the group corresponding to the specified group sound. The stamp information storage unit 133 of the server 20 stores the stamp information in association with the group ID indicating the group, not the user ID, and the log transmission unit 115 of the mobile terminal 10 stores the group ID instead of the user ID. Is set in the log and transmitted to the server 20. In S508 of FIG. 19, the server 20 increments the stamp number of the stamp information corresponding to the group ID and the campaign ID. By doing in this way, when a plurality of users belonging to the group come into contact with the campaign, stamps can be stored in the same stamp card.

  In the present embodiment, the mobile terminal 10 is a so-called smart phone. However, the mobile terminal 10 is not limited to this, and may be any portable computer such as a mobile phone terminal, a notebook personal computer, or a PDA (Personal Digital Assistant). It's okay.

  In the present embodiment, the server 20 is a single computer. However, the present invention is not limited to this, and a plurality of servers 20 are installed and cooperated to respond to requests from a large number of mobile terminals 10. Alternatively, one server 20 may be virtually realized by a plurality of computers. Further, the sample information storage unit 231, the campaign information storage unit 232, and the stamp information storage unit 233 of the server 20 may be separately operated as a database server.

  In the present embodiment, the current position of the mobile terminal 10 is specified using GPS. However, in addition to or instead of this, any method for acquiring the current position may be used. Good.

  In the present embodiment, the determination of contact with a campaign using image data is based on analysis of a QR code or a barcode. However, the present invention is not limited to this. For example, an image such as a log mark is identified from image data. If it is possible, it may be determined that the user has touched the campaign.

  In the present embodiment, the mobile terminal 10 detects and identifies a campaign. However, the present invention is not limited to this, and the server 20 may perform detection and identification. In this case, for example, when the mobile terminal 10 can extract the digital watermark data from the sound data collected by the microphone 107, the mobile terminal 10 transmits the extracted digital watermark data to the server 20, and the server 20 transmits the digital watermark data and the sample data. Can be matched.

  In the present embodiment, the server 20 secondarily determines the presence or absence of contact with the campaign using the current position. However, the present invention is not limited to this, and the position where the campaign is being performed on the mobile terminal 10 is determined. You may make it memorize | store in the campaign information storage part 132 and determine the presence or absence of the contact to a campaign based on the present position.

  Although the present embodiment has been described above, the above embodiment is intended to facilitate understanding of the present invention and is not intended to limit the present invention. The present invention can be changed and improved without departing from the gist thereof, and the present invention includes equivalents thereof.

101 CPU
DESCRIPTION OF SYMBOLS 102 Memory 103 Memory | storage device 104 Communication apparatus 105 Touch panel display 106 GPS receiver 107 Microphone 108 Camera 110 Campaign specific information receiving part 111 Data input part 112 Campaign detection part 113 Campaign specification part 114 Current position specification part 115 Log transmission part 116 Stamp information reception Unit 117 stamp information output unit 131 specimen information storage unit 132 campaign information storage unit 133 stamp information storage unit 210 campaign information transmission unit 211 log reception unit 212 stamp addition determination unit 213 log registration unit 214 stamp information transmission unit 231 sample information storage unit 232 Campaign information storage unit 233 Stamp information storage unit 234 Log storage unit

Claims (8)

A sample information storage unit that stores sample information for detecting that the user has touched the campaign, in association with a campaign ID that identifies the campaign, for each of a plurality of campaigns that provide benefits to the user;
A data input unit that receives input data from an input device in accordance with a user operation;
A campaign detection unit that detects that any of the sample information is included in the input data;
A campaign identification unit that refers to the sample information storage unit and identifies the campaign ID corresponding to the sample information included in the input data as a detection campaign ID;
A log registration unit for registering a log including the detection campaign ID and a user ID unique to the user in a log storage unit;
The number of logs corresponding to the detected campaign ID and the user ID is counted as the number of times of contact with the campaign, and a privilege grant for determining whether or not to give a privilege corresponding to the campaign to the user according to the number of times of contact A decision unit;
A campaign support system characterized by comprising: The campaign support system according to claim 1,
Comprising a mobile terminal and a server operated by the user,
The portable terminal includes the sample information storage unit, the data input unit, the campaign detection unit, and a log transmission unit that transmits the log to the server.
The server includes the log storage unit, a log reception unit that receives the log transmitted from the mobile terminal and registers the log in the log storage unit, the log registration unit, the privilege determination unit, and the privilege. A privilege information transmitting unit that transmits privilege information for giving to the mobile terminal,
The portable terminal includes a privilege information receiving unit that receives the privilege information, and a privilege information output unit that outputs the privilege information;
A campaign support system characterized by The campaign support system according to claim 1 or 2,
The input data includes audio data;
The sample information includes digital watermark data added to the audio data,
The campaign detection unit extracts the digital watermark data from the input data, and searches whether the sample information included in the extracted digital watermark data is stored in the sample information storage unit;
A campaign support system characterized by The campaign support system according to any one of claims 1 to 3,
The input data includes audio data;
The sample information includes partial audio data that is a part of the audio data;
The campaign detection unit determines whether or not each of the partial audio data matches a part of the input data;
A campaign support system characterized by The campaign support system according to any one of claims 1 to 4,
The input device includes an imaging device,
The input data includes code image data in which predetermined information is encoded in a one-dimensional or higher geometric pattern imaged by the imaging device;
The campaign detection unit analyzes the input data, extracts the predetermined information, and searches whether the sample information including the extracted predetermined information is stored in the sample information storage unit A campaign support system characterized by The campaign support system according to any one of claims 1 to 5,
A position acquisition unit for acquiring a current position of the input device;
A campaign position storage unit that stores information identifying the position where the campaign is performed in association with the campaign ID;
Further comprising
The campaign detection unit acquires, from the campaign position storage unit, information specifying the position corresponding to the detection campaign ID when any of the sample information is included in the input data, and Determining whether the user has touched the campaign according to a distance between a location and a location where the campaign is taking place;
A campaign support system characterized by comprising: A computer including a sample information storage unit that stores sample information for detecting that a user has touched the campaign, in association with a campaign ID that identifies the campaign, for each of a plurality of campaigns that provide benefits to the user. But,
Receiving input data from an input device in response to a user operation;
Detecting that any of the sample information is included in the input data;
Identifying the campaign ID corresponding to the sample information included in the input data as a detection campaign ID with reference to the sample information storage unit;
Registering a log including the detection campaign ID and a user ID unique to the user in a log storage unit;
Counting the number of logs corresponding to the detected campaign ID and the user ID as the number of contact with the campaign, and determining whether or not to give a privilege corresponding to the campaign to the user according to the number of contact; ,
The campaign support method characterized by performing. A program to support the campaign,
A computer including a sample information storage unit that stores sample information for detecting that a user has touched the campaign, in association with a campaign ID that identifies the campaign, for each of a plurality of campaigns that provide benefits to the user. In addition,
Receiving input data from an input device in response to a user operation;
Detecting that any of the sample information is included in the input data;
Identifying the campaign ID corresponding to the sample information included in the input data as a detection campaign ID with reference to the sample information storage unit;
Registering a log including the detection campaign ID and a user ID unique to the user in a log storage unit;
Counting the number of logs corresponding to the detected campaign ID and the user ID as the number of contact with the campaign, and determining whether or not to give a privilege corresponding to the campaign to the user according to the number of contact; ,
A program for running