JP6124329B2 - Content distribution system terminal, content distribution method, and program - Google Patents

Description

  The present application relates to a content distribution system, a terminal, a content distribution method, and a program.

  In recent years, there are a wide variety of advertising media such as paper media, radio broadcasting, television broadcasting, Internet distribution, digital signage, and the like. In any of these advertising media, there has always been a request from the advertiser to know how much the advertising effect is and to improve the advertising effect. There is Patent Document 1 as a technique to meet this requirement.

  Here, the technique described in Patent Document 1 will be described. In Patent Document 1, a QR code (registered trademark) including CM identification information (Commercial Message identification information) for identifying an advertisement to be broadcasted and address information of an access server is displayed during the broadcast of the advertisement. The user reads the information shown in the QR code with a portable terminal, accesses the access server, and receives a privilege obtained by viewing the advertisement from the access server. In this way, by giving a privilege to the user, Patent Document 1 urges the user to actively view the advertisement and enhances the advertising effect.

JP 2011-101307 A

  However, normally, when reading a QR code with a camera attached to a mobile phone, it is necessary to focus on the QR code after the camera is perpendicular to the screen on which the QR code is displayed. On the other hand, most advertisements broadcast via television broadcasts are as short as 15 seconds. Within 15 seconds, it is highly likely that it will be difficult to read the QR code while keeping the camera perpendicular to the television screen.

  Therefore, the problem to be solved by the present application is to provide a technology that can enhance the effect of advertisement broadcasted by encouraging the user to actively watch while reducing the number of operations performed by the user. is there.

The present invention for solving the above problems is a content distribution system for distributing content used in an application input to a terminal, and stores at least one audio signal indicating that an advertisement has been broadcast. The audio signal collected by the storage means and the sound collection means is compared with the stored audio signal, and the audio signal collected by the comparison is the same as the stored audio signal. When the determination is made, the information processing apparatus includes requesting means for transmitting a distribution request for content in which the product of the advertisement is embodied, and content distribution means for distributing content in response to the distribution request.
Have

  The present invention for solving the above problems is a terminal, in which at least one audio signal indicating that an advertisement has been broadcast is stored, an audio signal collected by a sound collection unit, Content that is obtained by comparing the collected audio signal and the stored audio signal when the compared audio signal is stored and the stored audio signal is the same. Requesting means for transmitting the distribution request, and storage means for storing the content used in the application input to the own terminal, which is transmitted in response to the distribution request, in the content storage unit.

  The present invention for solving the above problem is a content distribution method for distributing content used in an application input to a terminal, wherein an audio signal collected by a sound collection unit and an advertisement are broadcast. A comparison step of comparing at least one audio signal to be stored with an audio signal stored in a storage unit, and the acquired audio signal and the stored audio signal are determined to be the same by the comparison A requesting step of transmitting a content distribution request that embodies the product of the advertisement, and a content distribution step of distributing content in response to the distribution request.

  The present invention for solving the above problems is a terminal program, wherein the program has at least an audio signal collected by a sound collection unit and an advertisement audio signal indicating that an advertisement has been broadcast to the terminal. When the comparison process of comparing one or more stored audio signals in the storage unit and the collected audio signal and the stored audio signal are determined to be the same by the comparison, the advertisement A request process for transmitting a content distribution request that embodies the product, and a storage process for storing content used in an application input to the terminal, which is transmitted in response to the distribution request, in a content storage unit Is executed.

  According to the present application, while reducing the number of operations performed by the user, it is possible to enhance the effect of an advertisement broadcast by encouraging the user to actively watch.

FIG. 1 is a schematic diagram of a content distribution system. FIG. 2 is a block diagram of the mobile terminal. FIG. 3 is an example of information stored in the audio signal storage unit. FIG. 4 is a block diagram of the content server. FIG. 5 is an example of information stored in the distribution content storage unit. FIG. 6 is a flowchart of the operation of the first embodiment. FIG. 7 is an example of information stored in the audio signal storage unit. FIG. 8 is a flowchart of the operation of the second embodiment. FIG. 9 is an example of information stored in the distribution content storage unit. FIG. 10 is a flowchart of the operation of the third embodiment.

  The present application is an invention for confirming whether or not a user has viewed a broadcasted advertisement, and when it is found that the user has viewed, distributes application content that can be executed on a terminal held by the user. In order to explain the details of the present invention, it will be specifically described below with reference to the drawings.

<First Embodiment>
A first embodiment for carrying out the present invention will be described in detail with reference to the drawings.

(Constitution)
As shown in FIG. 1, the content distribution system 1 of the present invention includes a broadcast station 10, a broadcast receiver 20, a mobile terminal 30, and a content server 40.

  The broadcast station 10 broadcasts a television CM requested by an advertiser using a broadcast wave together with a program created by a broadcaster.

  The broadcast receiver 20 receives a program broadcast by the broadcast station 10 and outputs video information to a television screen and audio information to a television speaker.

  The mobile terminal 30 collects audio information output from the TV speaker, confirms whether the collected audio information is the audio of the advertisement for distributing the content, and is the audio of the advertisement for distributing the content. In this case, a distribution request is transmitted to the content server. Here, details of the mobile terminal 30 will be described.

  FIG. 2 is a block diagram of the mobile terminal 30. The mobile terminal 30 is a terminal of a mobile phone, a mobile game machine, or a PC (Personal Computer), and includes a reception unit 31, an application execution unit 32, a content storage unit 33, a sound collection unit 34, an audio signal storage unit 35, and a control unit. 36.

  The transmission / reception unit 31 transmits a distribution request to the content server 40 via the Internet, and receives the content transmitted by the content server 40 in response to the distribution request via the Internet.

  The application execution unit 32 executes an application stored in a memory (not shown). While the application execution unit 32 is executing the application, a microphone (not shown) executes sound collection and passes the collected sound to the sound collection unit 34. The application may be installed on the mobile terminal at the time of shipment, or may be downloaded and installed by a user from a server installed on the Internet.

  The content storage unit 33 stores content used in an application executed by the application execution unit 32.

  The sound collecting unit 34 converts the sound collected by the microphone into a sound signal to generate a received sound signal, and creates a feature amount of the received sound signal.

  In the audio signal storage unit 35, as shown in FIG. 3, the feature amount of the audio signal of the advertisement broadcast by the broadcasting station 10 and the CM identification information for uniquely identifying the advertisement are stored in association with each other. ing. Note that the feature amount of the audio signal to be stored is a part or all of the audio of the advertisement.

  The control unit 36 searches for the same audio signal as the received audio signal by comparing the feature value of the received audio signal generated by the sound collection unit 34 with the feature value stored in the audio signal storage unit 35. To do. When an audio signal is searched, a content distribution request including CM identification information associated with the audio signal is generated and transmitted to the content server 40 via the transmission / reception unit 31.

  The content server 40 is provided on the Internet, and in response to a distribution request transmitted from the mobile terminal 30, content that can be used in an application executed by the application execution unit 32 of the mobile terminal 30 is stored in the mobile terminal 30. Send. Details of the content server 40 will be described here.

  FIG. 4 is a block diagram of the content server 40. The content server 40 includes a transmission / reception unit 41, a distribution content storage unit 42, and a search unit 43.

  The transmission / reception unit 41 transmits / receives data to / from the mobile terminal 30 via the Internet.

  As shown in FIG. 5, the distribution content storage unit 42 stores CM identification information and content in which commercialized products and services to be broadcast are associated with each other.

  When receiving the distribution request via the transmission / reception unit 41, the search unit 43 searches the distribution content storage unit 42 for the CM identification information included in the distribution request. Then, the content associated with the searched CM identification information is transmitted to the mobile terminal 30 via the transmission / reception unit 41.

(Operation)
Next, the operation of the present application will be described with reference to FIG. In the following explanation, the application is an example of a breeding game, the broadcast CM is an example of a tea commercial of a soft drink company, and the voice signal “AAA” is used as a CM. The following description assumes that the training game for the mobile terminal 30 is activated and is in the sound collection mode.

  The broadcast station 10 broadcasts the CM using a broadcast wave (step S1). Here, assume that a soft drink company's tea commercial was broadcast.

  The broadcast receiver 20 receives a program broadcast by the broadcast station 10 and outputs audio to a television speaker (step S2).

  The sound collection unit 34 of the portable terminal 30 receives the sound output from the television speaker with a microphone, converts the received sound into an audio signal, and then generates a feature amount of the received audio signal (step S3). Here, “AAA” is generated as the feature amount of the received audio signal.

  Based on the feature quantity of the received voice signal generated by the sound collection section 34, the control section 36 searches the voice signal storage section 35 for a feature quantity that matches the feature quantity of the received voice signal (step S4). . If there is no matching feature amount (step S4: NO), the process returns to step S3.

  When the matching feature amount is searched (step S4: YES), the CM identification information associated with the searched feature amount is read, and a content distribution request is generated (step S5). Here, the control unit 36 retrieves “AAA” from the feature values of the audio signal storage unit 35 shown in FIG. 3, reads the CM identification information “0001” associated with “AAA”, and identifies the CM. A distribution request including information “0001” is generated.

  The transmission / reception unit 31 transmits the distribution request generated by the control unit 36 (step S6).

  The transmission / reception unit 41 of the content server 40 receives the distribution request from the portable terminal 30 via the Internet (step S7).

  Based on the CM identification information included in the distribution request received by the transmission / reception unit 41, the search unit 43 searches for and reads the content associated with the same CM identification information from the distribution content storage unit 42 (Step S43). S8). Here, the content “tea” associated with the CM identification information “0001” is searched from the distribution content storage unit 42 shown in FIG.

  The transmission / reception unit 31 transmits the content read by the search unit 43 to the mobile terminal 30 (step S9).

  The transmission / reception unit 31 of the portable terminal 30 receives the content transmitted from the content server 40 (step S10), and the control unit 36 stores the content in the content storage unit 33 (step S11). Then, it is confirmed whether or not the breeding game as an application has been terminated by the user (step S12). If not completed (step S11: NO), the process returns to step S3. On the other hand, when it is finished, the sound collection mode is finished as it is.

  When the matching feature amount is searched (step S4: YES), the CM identification information associated with the searched feature amount is read, and a content distribution request is generated (step S5).

  Through such an operation, the user acquires content in which the product of the advertisement is embodied as a privilege by viewing the advertisement. Advertisers can know their advertising effectiveness from the number of content distributions.

  In the above description of the operation, the training game is described as an example of the application, but the present invention is not limited to this. For example, it is only necessary to be able to execute content that embodies commercial products and services that have been broadcast. Specific examples include displaying images of advertising product images such as card games and role-playing game applications, and coupon applications, as well as the use and effectiveness of advertising products, advertising Any application that virtualizes the service and operates it so that it can be experienced virtually.

  Moreover, although television broadcasting was demonstrated as an example as an advertising medium, it is not limited to this, What is necessary is just to perform an advertisement with a sound like radio broadcasting or digital signage.

  According to the present application, since the viewing confirmation is performed with the sound of the CM, the user only has to activate the application of the mobile terminal to enter the sound collection mode. That is, the operation of the mobile terminal is reduced.

  In addition, since the content to be distributed is made into a content that incorporates the commercial product or service of the broadcast, the content is used in the application even after the broadcast ends, so the advertising effect can be further enhanced. Furthermore, if an advertisement product is imaged and distributed as an item on an application so that the use and effectiveness of the advertisement product and the advertisement service can be virtually experienced, further advertisement effect can be expected. Also, if the content is defined so that it can be used multiple times, the content is used many times by the application even after the end of broadcasting, so that further advertising effects can be further enhanced.

  Further, in recent years, social problems such as high payments have been generated by paying game items in game applications. However, according to the present invention, this problem can be solved. This is because if precious items or contents called rare items are distributed as a privilege by viewing advertisements, the occurrence of high-priced payments can be suppressed while maintaining the rareness of the items.

<Second Embodiment>
In the first embodiment, the feature amount of the audio signal to be compared has been described using a part or all of the audio of the advertisement. However, the feature amount is a predetermined interval at the beginning and the end of the audio of the advertisement. May be. Therefore, in the present embodiment, a case will be described in which the predetermined intervals of the beginning and the end of the advertisement sound are compared. The same configuration as that of the first embodiment will be described using the same numbering, and detailed description thereof will be omitted.

(Constitution)
As shown in FIG. 7, the audio signal storage unit 35 stores the first feature quantity and the second feature quantity as feature quantities in association with the CM identification information. The first feature amount is a feature amount of the sound in the first predetermined section of the advertisement sound, and the second feature amount is a feature amount of the sound in the last predetermined section of the advertisement sound.

  The control unit 36 compares the feature amount of the received audio signal generated by the sound collection unit 34 with the first feature amount stored in the audio signal storage unit 35. If there is a matching feature value as a result of the comparison, it is confirmed whether or not the sound collecting unit 32 generates the same feature value as the second feature value associated with the first feature value.

(Operation)
The operation of this embodiment will be described.

  Similar to the first embodiment, the process is performed up to S3.

  The control unit 36 compares the feature amount of the received audio signal generated by the sound collection unit 34 with the first feature amount stored in the audio signal storage unit 35 (step S41). If there is no matching feature amount (step S41: NO), the process returns to step S3.

  When the matching feature amount is searched (step S41: YES), it is confirmed whether or not the sound collection unit 32 generates the same feature amount as the second feature amount associated with the first feature amount. (Step S42). When the feature amount that matches the second feature amount cannot be confirmed at the predetermined time (step S42: NO), the process returns to step S41.

  When a feature quantity that matches the second feature quantity is confirmed, steps S5 to S12 are performed as in the first embodiment.

  In this way, it is possible to confirm that the user has watched the advertisement from the beginning to the end by confirming whether it matches the predetermined intervals of the beginning and the end of the sound of the advertisement, thereby further enhancing the advertising effect. it can.

  In the above description, it has been confirmed whether or not the first and last sections of the advertisement sound coincide with each other. However, for example, a plurality of company names and product names flowing as sound are confirmed. The structure which confirms two or more predetermined areas may be sufficient.

  Further, in the above description, the case where a plurality of sections in the audio of the advertisement are compared has been described. However, the audio indicating that the advertisement is being broadcast with the audio other than the advertisement and the audio of the advertisement The structure to compare may be sufficient. For example, depending on the broadcasting station, there is a case where a commercial sound logo is flowed before the commercial, and then the commercial is flowed, and such a sound logo may be combined with an advertisement voice for comparison. In this case, the advertiser can know at which broadcasting station the effect of the broadcasted air is high. On the other hand, since a broadcast station can give a privilege only to its own CM, the audience rating can be increased.

<Third Embodiment>
In the first and second embodiments, the description has been given using the configuration for confirming whether the collected sound is the sound of the advertisement. However, it is realized if the sound indicates that a predetermined advertisement is being broadcast. Is possible. Therefore, in the present embodiment, a configuration for confirming whether the sound indicates that a predetermined advertisement is being broadcast will be described. Note that the same configuration as that of the first or second embodiment will be described using the same numbering, and detailed description thereof will be omitted.

  In the present embodiment, the broadcaster associates a plurality of electronic sounds that can be used in data broadcasting in advance so as to be associated with each advertisement so that the advertisement can be identified. Then, the broadcasting station 10 describes in BML (Broadcast Markup Language) a command statement for outputting an electronic sound for identifying an advertisement to be broadcast from a television speaker at the timing when the advertisement is broadcast, and transmits it using a broadcast wave. To do. This BML is executed even when the data broadcast screen is not displayed.

  In the audio signal storage unit 35, a feature amount of an audio signal that is a combination of electronic sounds generated in data broadcasting and CM identification information that uniquely identifies the advertisement are stored in association with each other.

  Since the operation of this embodiment is the same as that of the first embodiment or the second embodiment, detailed description thereof is omitted.

  Thus, even if it is the structure which confirms whether it is the audio | voice which shows that an advertisement is broadcast, a user can acquire the content which embodied the product of the advertisement as a privilege by viewing the advertisement. Yes, advertisers can know their advertising effectiveness from the number of content distributions.

  In addition, according to the present embodiment, it is possible to identify the effect of a campaign or the like because it is possible to group not only for each product of the advertisement but also for example for each of a plurality of products or for each company.

<Fourth embodiment>
In the present embodiment, a configuration will be described in which it is possible to confirm whether a user has viewed a broadcast advertisement in real time. In addition, about the structure similar to the said 1st-3rd embodiment, it demonstrates using the same numbering, and abbreviate | omits detailed description.

  As shown in FIG. 9, the distribution content storage unit 42 of the content server 40 stores CM identification information, content, and broadcast time that is the broadcast start time of the CM in association with each other.

  When receiving the distribution request, the search unit 43 temporarily stores the reception time. Then, the CM identification information included in the distribution request is searched from the distribution content storage unit 42, and the associated broadcast time is read out. It is confirmed whether or not the reception time is within a predetermined time from the read broadcast time. When entering, the content associated with the searched CM identification information is read and transmitted to the portable terminal 30 via the transmission / reception unit 41.

(Operation)
The operation of this embodiment will be described.

  Similar to the first embodiment, the process is performed up to S7.

  When receiving the distribution request, the search unit 43 temporarily stores the reception time (step S81). Further, based on the CM identification information included in the received distribution request, the broadcast time associated with the same CM identification information is read from the distribution content storage unit 42, and within a predetermined time from the read broadcast time. Then, it is confirmed whether or not a distribution request has been received (step S82).

  If a distribution request has not been received within a predetermined time from the broadcast time (step S82: NO), a message indicating that the content cannot be distributed is transmitted to the portable terminal 30 (step S83). On the other hand, if a distribution request is received within a predetermined time from the broadcast time (step S82: Yes), steps 9 to S12 are performed as in the first embodiment.

  Thus, by confirming whether or not a distribution request has been received within a predetermined time from the broadcast time, the user is encouraged to view the advertisement in real time, and the advertising effect can be further enhanced.

  The terminal of the present invention described above can be configured by hardware as is apparent from the above description, but can also be realized by a computer program. In such a configuration, functions and operations similar to those of the above-described embodiment are realized by a processor that operates according to a program stored in a program memory. Note that only a part of the functions of the above-described embodiment can be realized by a computer program.

  Although the present invention has been described with reference to the embodiments and examples, the present invention is not necessarily limited to the above-described embodiments and examples, and various modifications can be made within the scope of the technical idea. I can do it.

DESCRIPTION OF SYMBOLS 10 Broadcast station 20 Broadcast receiver 30 Portable terminal 31 Transmission / reception part 32 Application execution part 33 Content storage part 34 Sound collection part 35 Audio | voice signal storage part 36 Control part 40 Content server 41 Transmission / reception part 42 Distribution content storage part 43 Search part

Claims (8)

A content distribution system for distributing content used in an application input to a terminal,
Storage means for storing at least one audio signal indicating that the advertisement has been broadcast;
When the audio signal collected by the sound collection means is compared with the stored audio signal, and it is determined by this comparison that the collected audio signal is the same as the stored audio signal Requesting means for transmitting a content distribution request that embodies the product of the advertisement;
The terminal which has transmitted the distribution request for the content in response to the distribution request when the time when the distribution request is received is within a predetermined time from the time when the advertisement of the audio signal determined to be the same is broadcast content distribution system and a content delivery means to deliver to. The storage means stores all audio signals of the advertisement,
The content distribution system according to claim 1, wherein the request unit compares whether all the audio signals stored in the storage unit are the same as the collected audio signals. The storage means stores a plurality of audio signals for a predetermined section of the advertisement,
The content distribution system according to claim 1, wherein the request unit compares whether the plurality of audio signals in the predetermined section are the same as the collected audio signals. The storage means stores at least one of an audio signal of a broadcast advertisement and an audio signal that can identify that the predetermined advertisement is broadcast as an audio signal indicating that the predetermined advertisement has been broadcast. And
The request means determines whether at least one of an audio signal of a broadcast advertisement and an audio signal capable of identifying that the predetermined advertisement is broadcast is the same as the stored audio signal. The content distribution system according to any one of claims 1 to 3, wherein: An audio signal indicating that the predetermined advertisement has been broadcast is a combination of a plurality of electronic sounds that can be used in data broadcasting,
An output means for outputting BML (Broadcast Markup Language) including a command statement that the audio signal is broadcasted at a timing when the predetermined advertisement is broadcasted via a broadcast wave. Item 5. The content distribution system according to Item 4. A terminal,
Storage means for storing at least one audio signal indicating that the advertisement has been broadcast;
When the audio signal collected by the sound collection means is compared with the stored audio signal, and it is determined by this comparison that the collected audio signal is the same as the stored audio signal Requesting means for transmitting a content distribution request that embodies the product of the advertisement;
When the time when the distribution request is received is within a predetermined time from the time when the advertisement of the audio signal determined to be the same is broadcast, the time is received in response to the distribution request and input to the own terminal. A storage unit that stores content used in an application in a content storage unit. A content distribution method for distributing content used in an application input to a terminal,
A comparison step of comparing the audio signal collected by the sound collection unit with the audio signal of the storage unit storing at least one audio signal indicating that the advertisement has been broadcast;
A requesting step of transmitting a distribution request for content that embodies the product of the advertisement when it is determined by the comparison that the collected audio signal and the stored audio signal are the same;
The terminal which has transmitted the distribution request for the content in response to the distribution request when the time when the distribution request is received is within a predetermined time from the time when the advertisement of the audio signal determined to be the same is broadcast A content distribution method comprising: a content distribution step of distributing to A terminal program, the program being stored in the terminal,
A comparison process for comparing the audio signal collected by the sound collection unit with the audio signal of the storage unit in which at least one audio signal of the advertisement indicating that the advertisement has been broadcast is stored;
A request process for transmitting a content distribution request in which the product of the advertisement is embodied when it is determined by the comparison that the collected audio signal and the stored audio signal are the same;
When the time when the distribution request is received is within a predetermined time from the time when the advertisement of the audio signal determined to be the same is broadcast, the time is received in response to the distribution request and input to the own terminal A program for executing storage processing for storing content used in an application in a content storage unit.

Images