JP2016095728A - Sales promotion object evaluation device, sales promotion object evaluation system and method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To evaluate the influence of a printed matter regardless of whether or not a recommendation article or the like printed on the printed matter is settled.SOLUTION: A sales promotion object evaluation device comprises: a recording part which records an ID of a settling article or the like and an ID of a recommendation article or the like based on the settling article or the like in association with a recommendation ID in a database at the time of settlement of an article or the like; a print instruction part which instructs a printer to print information on the recommendation ID and information on the recommendation article or the like on a sales promotion object handed to a settling person at the time of settlement; a reception part which receives the ID of the settling article or the like and the information on the recommendation ID printed on the sales promotion object at the time of settlement of the article or the like with presentation of the sales promotion object; a determination part which determines whether or not the ID of the settling article or the like received by the reception part matches the ID of the recommendation article or the like corresponding to the recommendation ID by referring to the database; and an update control part which updates the database so as to give an evaluation value on the sales promotion object on the basis of the determination result of the determination part.SELECTED DRAWING: Figure 12A

Description

  The embodiment described in this specification relates to a computer technology for evaluating a sales promotion effect of a promotional material such as a leaflet delivered to a customer when the customer purchases a product at a store.

  There are various means to encourage customers who have come to the store to purchase the products in the store, and one of them is a method of distributing printed materials that prompt the purchase of products related to the purchased products as a promotional material immediately after settlement. . Such printed matter is often a flyer or the like, and information on a product related to a product purchased immediately before being handed is printed as a recommended product, so that the shopper is likely to be interested. That is, it is considered that the shopper may lead to purchase of the related product at the next visit to the store. Therefore, whether the purchase of the product is due to the influence of the printed matter by printing the code corresponding to the recommended product on the printed matter, and scanning the code and the product code of the product written on the printed matter at the time of settlement. Can be measured.

  However, although the above-described conventional technology can know the influence of the promotional material on the product purchased as a result, there is a drawback (problem) that it is difficult to evaluate the influence when it is not purchased.

  An object of the embodiment is to provide a technology capable of evaluating the influence of a printed product regardless of whether or not a recommended product printed on the printed material is purchased (settled).

The promotional item evaluation device of the embodiment
The ID of a product or service related to payment (hereinafter, the product or service is referred to as “product, etc., and the product or service related to payment is referred to as“ settlement product, etc. ”) upon payment for purchase of goods or provision of services, and A recording unit that records an ID of a recommended product or service (hereinafter referred to as “recommended product etc.”) based on a product or the like related to settlement in a database in association with the recommendation ID;
In order to print the information of the recommendation ID and the information of the recommended product, etc. on a promotional material handed over to the product purchaser or the person who receives the service (hereinafter referred to as “settlement”) at the time of the settlement. A print instructing unit for instructing the printing apparatus;
A receiving unit that receives the ID of the payment product and the information of the recommendation ID printed on the sales promotion product at the time of payment of the product or the like presenting the promotional material;
A determination unit that refers to the database and determines whether an ID of the payment product received by the reception unit matches an ID of a recommendation product corresponding to the recommendation ID;
An update control unit for updating the database so as to give an evaluation value for the promotional item based on a determination result of the determination unit;
Is provided.

It is a figure which shows schematic structure of the system of embodiment. It is a figure explaining the block configuration of each terminal of an embodiment other than an intermediate server. It is a figure explaining the information recorded on the recommendation information management database of an intermediate | middle server. It is a figure explaining the information recorded on a recommendation information management database. It is a figure explaining the information recorded on a recommendation information management database. It is a figure explaining the information recorded on the recommendation log | history information area | region of an intermediate | middle server. It is a figure explaining the information recorded on a recommendation information management database. It is a figure explaining the information recorded on a recommendation history information area. It is a figure explaining the information recorded on a recommendation information management database. It is a figure explaining the information recorded on a recommendation history information area. It is a figure explaining the information recorded on a recommendation history information area. It is a flowchart showing the process of an intermediate | middle server for demonstrating the whole operation | movement of this system. It is a flowchart showing the process of an intermediate | middle server for demonstrating the whole operation | movement of this system.

  In the following embodiment, for simplification of description, a configuration example of a sales promotion evaluation apparatus and system in which a settlement target is only a product will be described.

That is, the promotional item evaluation device of the embodiment
A recording unit that records an ID of a product related to payment and an ID of a recommended product based on the product related to payment in a database in association with the recommendation ID when the product purchase is settled;
A print instructing unit for instructing an external printing apparatus to print the information of the recommendation ID and the information of the recommended product on a promotional item handed over to a product purchaser (settlement) at the time of the settlement;
A receiver for receiving the ID of the payment product and the information of the recommendation ID printed on the sales promotion product at the time of payment of the product presenting the promotional material;
A determination unit that refers to the database and determines whether the ID of the settlement product received by the reception unit matches the ID of the recommendation product corresponding to the recommendation ID;
An update control unit for updating the database so as to give an evaluation value for the promotional item based on a determination result of the determination unit;
Is provided.

In addition, the sales promotion evaluation system of the embodiment,
In order to evaluate the impact of the promotional material given to the product buyer (settlement) at the time of product purchase settlement,
A printing device for printing the promotional material;
A recording unit that records an ID of a product (settlement product) related to payment and an ID of a recommended product based on the product related to the payment in a database in association with the recommendation ID when paying for the product purchase;
A print instruction unit for instructing a printing apparatus to print the information of the recommendation ID and the information of the recommended product on the promotional material;
A receiver for receiving the ID of the payment product and the information of the recommendation ID printed on the sales promotion product at the time of payment of the product presenting the promotional material;
A determination unit that refers to the database and determines whether an ID of the settlement product received by the reception unit matches an ID of a recommendation product or the like corresponding to the recommendation ID;
An update control unit for updating the database so as to give an evaluation value for the promotional item based on a determination result of the determination unit;
A promotional material evaluation device comprising:
including.

  The promotional material evaluation system according to the embodiment has the following flow.

  First, at the time of product settlement, a unique ID (recommendation ID) corresponding to the recommended content is allocated to a flyer that prints a list of recommended products related to the product to be settled, and the ID encoded is printed. . Next, at the time of settlement by bringing (presenting) the flyer, the code on the flyer is scanned to obtain a recommendation ID, and the fact that the flyer is brought is recorded. Based on the recommendation ID scanned at that time, a list of recommended products (recommended products) printed on the flyer is matched with a list of products to be settled when the flyer is presented. As a result of this matching, if some or all of the recommended products in the recommended product list are included in the product to be settled, the recommended impact point is given to each product, and the impact point Is stored in association with the ID of the recommended content of the original leaflet. On the other hand, if a product (recommended product) in the recommended product list is not eligible for payment even though a flyer has been brought (presented), it indicates that the flyer (recommended content, etc.) was not valid. For this purpose, the impact points related to the leaflet are associated with negative numbers and recorded in the database.

  Hereinafter, embodiments will be described more specifically with reference to the drawings.

  FIG. 1 shows a typical configuration example of the present embodiment. The promotional product evaluation system of this embodiment includes a product recommendation server 1, a POS (Point Of Sale) terminal 2, an intermediate server 3 as a promotional product evaluation device, a printer 4 as a printing device, and a product master server 5. It consists of. These devices are connected via a network 6 such as a dedicated line or the Internet, and can communicate with each other.

  The product recommendation server 1 has a function of receiving and storing a record of a purchaser's purchased product list and returning a list of recommended products (recommended products) based on the information.

  The POS terminal 2 has a function of registering and settlement of products purchased by a shopper and transmitting data of a list of registered products as purchased product list data.

  The intermediate server 3 is a device that plays a central role in this system, and has a function of mediating or relaying communication between the product recommendation server 1 and the POS terminal 2. That is, the intermediate server 3 mediates the purchased product list data transmitted from the POS terminal 2 and transmits it to the product recommendation server 1. Further, the intermediate server 3 has a function of receiving recommended product list data transmitted from the product recommendation server 1, giving a processing result by the own machine to be described later, and issuing a print instruction to the printer 4. Further, as will be described later, the intermediate server 3 functions as a promotional item evaluation device that evaluates the effect of individual leaflets distributed to shoppers.

  The printer 4 receives the print data and the print instruction transmitted from the intermediate server 3, and executes the printing according to the print instruction on the paper, so that the flyer is a sales promotion article (promotional material) distributed to the shopper. To print. The printing method of the printer 4 is not particularly limited, and may be, for example, either an electrophotographic method or an inkjet method.

  The product master server 5 records the identifier (in this example, JAN code) of the product sold in the store (JAN code) and the product name in the recording unit (HDD or the like) of its own device in association with each other. Own product master database. This product master database can be referred to by the product recommendation server 1 and the POS terminal 2 through the network.

  The product recommendation server 1, the intermediate server 3, and the product master server 5 are devices having the same hardware configuration as a general personal computer (PC). Among these devices, the hardware block configuration of the intermediate server 3 is shown in FIG.

  As shown in FIG. 2, the intermediate server 3 realizes the present system by a calculation unit 31 such as a CPU that performs various calculations to control the entire apparatus, a storage unit 32 such as a RAM serving as a work area of the calculation unit 31, and the like. A software program, a database, and a recording unit 33 such as an HDD for storing various data, a network connection unit 34 for connecting to other devices via an internet or various communication lines, and various display screens. A display unit 35 such as a liquid crystal display, and an operation unit 36 such as a mouse and a keyboard for an administrator to perform various operation inputs, and these units are connected to each other via a bus. Yes. 2 are the same in the other product recommendation server 1, the POS terminal 2, and the product master server 5, and therefore the internal block configurations of the other servers 1, 5 and the POS terminal 2 are not shown. To do.

  In this embodiment, the POS terminal 2, the intermediate server 3, the printer 4, and the product master server 5 are arranged in the same store, and the product recommendation server 1 is arranged outside the store. However, the product recommendation server 1 may be arranged in the same store. Moreover, it is good also as consolidating the function of several servers 1,3,5 to one computer.

  Next, functions of each server and apparatus will be described in more detail.

  The product recommendation server 1 generates recommendation information and a recommended print file as list information of products recommended for purchase based on the transaction information received from the intermediate server 3 via the network connection unit. In order to realize such a function, a recommendation program is stored in the recording unit of the product recommendation server 1, and the calculation unit reads and executes the program.

  The intermediate server 3 has a recommendation information management database for recording transaction information sent from the POS terminal 2 via the network connection unit and recommendation information related to the transaction information and sent from the product recommendation server 1. Possess. This recommendation information management database is stored in the recording unit 33 of the intermediate server 3 and is updated when a transaction is made. An example of the data structure of the recommendation information management database stored in the recording unit 33 of the intermediate server 3 is shown in FIG.

  As shown in FIG. 3, the recommendation information management database has a data structure in which “transaction information” and “recommendation information” are associated with a unique “transaction ID”. Of these, the transaction information area is an area in which information when a customer purchases a product is recorded. Specifically, “transaction date and time”, “shopper ID”, “reception recommendation ID”, and customer "JAN code list" data relating to the products purchased by is recorded. On the other hand, the recommendation information area is an area in which information about recommended products generated when a customer purchases a product is recorded. Specifically, “JAN code list”, “recommended print file” relating to recommended products are recorded. And “issue recommendation ID” are recorded.

  Further, the intermediate server 3 assigns a recommendation ID to the recommendation information received from the product recommendation server 1 and manages it as a history, and also records a recommendation history information area to be recorded in association with score information for evaluating the accuracy of the recommendation. Held in part 33. An example of the recommendation history information area stored in the recording unit 33 of the intermediate server 3 is shown in FIG.

  In the example of FIG. 6, “recommendation ID”, “recommended print file”, “JAN code list”, “recommendation purchase”, “no recommendation purchase”, and “score” are recorded as data recorded in the recommendation history information area. Is done. Among these, the “recommendation ID”, “recommendation print file”, and “JAN code list” fields are “issued recommendation ID”, “recommendation print file”, and “JAN code list” of the recommendation information management database shown in FIG. "Column corresponding to the" "column. Note that “0” is recorded as an initial value in the “recommended purchase”, “no recommended purchase”, and “score” fields of FIG. 6, and this initial value is updated later. The update process will be described later.

  The product master server 5 associates an identifier (in this example, a JAN code) of a product handled in the store (hereinafter referred to as a “handled product”) and an individual product name with its own recording unit (HDD or the like). Have a product master database to be recorded. The product master database can be referred to through the network 7 by the product recommendation server 1 and the POS terminal 2.

  The POS terminal 2 is a terminal having a basic function of registering a product purchased by a shopper and performing settlement for the product. For this reason, the POS terminal 2 receives in advance the JAN code and the product name of the handled product sold at the store from the product master server 5 and records it in the recording unit of the own device. The POS terminal 2 can be connected to a settlement server of a financial institution (not shown) in order to perform settlement such as a credit card.

  Further, the POS terminal 2 transmits the registered product list data to the intermediate server 3 as purchased product list data. Furthermore, the POS terminal 2 reads the identification information (recommendation ID) printed on the leaflet brought by the shopper, and transmits the read recommendation ID to the intermediate server 3. In order to read the recommendation ID (scan or the like), the POS terminal 2 is provided with a reading unit such as a barcode reader (not shown).

  Hereinafter, the operation of the entire system and the operation of the intermediate server 3 will be described with reference to the flowchart of FIG. 12 (FIGS. 12A and 12B). Here, FIG. 12 is a flowchart showing the processing performed by the intermediate server 3, and the subject of each processing in the flowchart is the arithmetic unit 31 unless other processing subject is specified.

  First, a case where a customer purchases a product without bringing a flyer will be described. When a shopper purchases one or more products at a store where the POS terminal 2 is placed, the store clerk operates the operation input unit (not shown) of the POS terminal 2 to register the purchased product. And settlement. At this time, the POS terminal 2 generates transaction information in which the JAN code list of the registered product and the shopper ID are associated with each other. Thereafter, the POS terminal 2 transmits the generated transaction information to the intermediate server 3.

  When the intermediate server 3 receives the transaction information sent from the POS terminal 2 (ACT 101: Yes), the intermediate server 3 assigns a unique transaction ID to the transaction information (ACT 102). Further, the intermediate server 3 records the transaction information and transaction ID in its own recommendation information management database (ACT 103), and transmits the recorded transaction information and transaction ID to the product recommendation server 1 (ACT 104, ACT 114).

  FIG. 4 shows an example of information recorded in the recommendation information management database when a shopper purchases a product at a store where the POS terminal 2 is placed. In the example of FIG. 4, the shopper has purchased two products, the “transaction ID” is 1, and the transaction information is “transaction date and time” is 2 at 15:00 on April 1, 2014. Assume that the “JAN code” of one product is 49xxxxxxxxxxxx and 49yyyyyyyyyy, respectively. In the transaction information, the shopper ID is a null value because there is no presentation from the shopper, and the reception recommendation ID is a null value because it is not yet generated.

  Upon receiving the transaction information and transaction ID from the intermediate server 3, the product recommendation server 1 analyzes what to recommend to the shopper based on the transaction information. This analysis is based on the relationship stored in the recording unit of the product recommendation server 1 in which the JAN code of n products related to the product is registered in association with the JAN code of the product in this system. Analysis is done by referring to a merchandise database (not shown). Here, as “related products” registered in the related product database, for example, if the product is “M size T-shirt”, the same size T-shirt with different color and design, currently popular or on sale M size pants, underwear, etc. are listed. In addition, as another example of the related product, for example, when the product is an electrical product such as a digital camera, there are parts such as a battery and a flash memory used in the product. However, these are merely examples, and there may actually be various forms of related merchandise.

  As a result of such analysis, the product recommendation server 1 determines a JAN code list of product groups to be recommended to the shopper at that time. Further, the product recommendation server 1 arranges the information of the recommended products (product group) in the determined JAN code list on one sheet of paper (that is, a flyer), and can be printed in a file format (in this example, a PDF file). ) To generate a recommended print file. Further, the product recommendation server 1 transmits the determined recommended product JAN code list, the generated recommendation print file, and the transaction ID included in the original transaction information to the intermediate server 3 as recommendation information.

  In this example, the JAN code “49xxxxxxxxxxxx” is a JAN code “49aaaaaaaaaaaa” product, and the JAN code “49yyyyyyyyyy” is a JAN code “49bbbbbbbbbb” as recommended information JAN code list. It is assumed that it has been determined and transmitted to the intermediate server 3. In this example, the number of recommended products is reduced to simplify the explanation, and in fact, a large number of recommended products can be generated and transmitted for one purchased product.

  When the intermediate server 3 receives the recommendation information (that is, the JAN code of the recommended product, the recommended print file, and the transaction ID) from the product recommendation server 1 (Yes in ACT 115), the intermediate server 3 converts the recommendation information into the received transaction ID and the received transaction ID. It is additionally recorded in the recommendation information column of the associated recommendation information management database (see FIG. 5). At this time, the intermediate server 3 issues a recommendation ID that is unique to the recommendation information (ACT 116), and records the recommendation ID in the “issued recommendation ID” column of the recommendation information column (ACT 117).

  In the present embodiment, from the viewpoint of facilitating management by an administrator, a 13-digit number recommendation ID to which a transaction ID number is added at the end is issued (see FIGS. 5 and 9). In addition, it is not limited to this form, Other forms may be sufficient as long as transaction ID and recommendation ID are matched.

  Further, the intermediate server 3 additionally records recommendation information including the recommendation ID in the recommendation history information area (see FIG. 6). At this stage, since the leaflet associated with the recommendation ID “9900000000001” has not been printed yet, and the evaluation of the leaflet cannot be performed, the “recommended purchase” field and the “score” field in the recommendation history information area , The initial value “0” is stored.

  The intermediate server 3 encodes the issued recommendation ID as image information such as a barcode that can be scanned and decoded by the reading unit of the POS terminal 2 (ACT 118). Further, the intermediate server 3 performs a process of combining the encoded image information with a predetermined position on the paper surface of the recommended print file (for example, a corner of the paper surface) (ACT 119). Subsequently, the intermediate server 3 transmits a recommended print file combined with the image information of the recommendation ID to the printer 4 together with a print instruction (ACT 120).

  The printer 4 that has received the recommended print file and the print instruction from the intermediate server 3 prints the image of the recommended print file on a sheet of paper, so that two products of a shopper (JAN code “49xxxxxxxxxxxx” and “49yyyyyyyyyy” in this example) The leaflet that is handed to the customer who purchased the In this example, explanations regarding recommended products of the JAN codes “49aaaaaaaaaaaa” and “49bbbbbbbbbbbb” (for example, images, names, prices, performances, features, etc. of each recommended product) and image information (bar) indicating the recommendation ID “9900000000001” The leaflet printed with the code and the coupon information is output from the printer 4. The output leaflet is handed over from the clerk to the shopper.

  Here, the coupon information is information that is advantageous to the shopper, for example, “If you bring this flyer, you will get a discount of ○% at the next shopping”. That is, by giving the flyer the role of a coupon, it is considered that the possibility that the shopper will bring the leaflet distributed this time and come to the store next time will be increased. Therefore, the coupon information does not need to be separated from the leaflet, and is not limited to the discount information described above, but is information that provides motivation to save the leaflet by the next visit and bring the flyer to the next visit. I just need it.

  Next, a case will be described in which a shopper who has distributed the flyer described above brings the flyer and shop again.

  Also in this case, for the product purchased by the shopper, processing such as product registration is performed in the same way as the previous time through the input operation at the POS terminal 2 at the time of settlement (see FIG. 6A, ACT 101 to 103). In this example, it is assumed that the shopper has purchased two items of the JAN code “49aaaaaaaaaaaa” and “49zzzzzzzzzz”.

  Furthermore, this example is a purchase by bringing a flyer. In this case, a recommendation ID code (image) printed on the flyer is input by the reading unit of the POS terminal 2 during an input operation at the POS terminal 2 at the time of settlement. Scanned and decoded. The decoded recommendation ID (“9900000000001” in this example) is embedded in the transaction information as the received recommendation ID and transmitted to the intermediate server 3.

  The intermediate server 3 receiving these data records transaction information as a new transaction in the recommendation information management database as in the previous time (see FIG. 7).

  FIG. 7 shows the transaction ID “10” given by the processing of the above-described ACTs 101 to 103 of the intermediate server 3, the transaction date and time “2014/4/2 11:00:00”, and the JAN code “49aaaaaaaaaaaa” of the purchased product. , “49zzzzzzzzzz” and reception recommendation ID “9900000000001” are recorded in the corresponding columns of the information management area.

  At this time, the intermediate server 3 determines whether or not the reception recommendation ID exists. If it is determined that it exists (in the case of ACT104 other than null), the intermediate server 3 refers to the recommendation information management database and matches the reception recommendation ID. The ID to be searched is searched from the issue recommendation ID related to the past transaction (ACT 105).

  If there is an issuance recommendation ID that matches the received recommendation ID as a result of this search (Yes in ACT 106), the intermediate server 3 lists JAN codes in the recommendation information associated with the transaction related to the issuance recommendation ID. (“49aaaaaaaaaaaa” and “49bbbbbbbbbbbb” in this example) and the list of JAN codes included in the current transaction information (in this example, “49aaaaaaaaaaaa” and “49zzzzzzzzzz”) are compared (ACT 107) to match information (JAN code) Whether or not exists is determined (ACT108).

  If there is a matching JAN code (Yes in ACT 108), the intermediate server 3 performs “recommend purchase” of the JAN code with the same code, that is, the product of the history information of the same recommendation ID existing in the recommendation history information area. The number of purchased products is added to the value (initial value) in the column (ACT 109, ACT 110).

  In this example, the product with the JAN code “49aaaaaaaaaaaa” is the same product, in other words, one of the two recommended products printed on the flyer is the current purchase product. The purchase quantity is one. Therefore, the intermediate server 3 selects the recommended product corresponding to the product of the JAN code “49aaaaaaaaaaaa” purchased this time from the recommended products of “49aaaaaaaaaaaa” and “49bbbbbbbbbb” associated with the recommendation ID “9900000000001”. 1 is added to the initial value 0 in the “Purchase” column.

  As another example, the current purchase product is both of the two recommended products printed on the flyer, two products of “49aaaaaaaaaaaa”, and one product of “49bbbbbbbbbb” are purchased. Assuming that the intermediate server 3 adds 2 to the initial value 0 of the “recommend purchase” column corresponding to the product with the JAN code “49aaaaaaaaaaaa” in ACT 110 and the “recommendation purchase” column corresponding to the product of “49bbbbbbbbbbbb” 1 is added to the initial value 0.

  In this way, when the intermediate server 3 completes the above addition processing for all purchased products, the intermediate server 3 adds the scores in the recommended purchase column of all the products, and records the added value in the “score” column of the recommendation information. (ACT113). In this example, as shown in FIG. 8, one item “49aaaaaaaaaaaa” is purchased and the item “49bbbbbbbbbbbb” is not purchased, so 1 + 0 = 1, and the value of 1 is the “Score” column of the recommendation information. To be recorded. On the other hand, in the other example described above, 2 + 1 = 3, and the value of 3 is recorded in the “score” column of the recommendation information (not shown).

  In other words, in this embodiment, it can be evaluated that the greater the value recorded in the score column, the higher the sales promotion effect for the recommended product of the leaflet delivered to the customer.

  Thereafter, the intermediate server 3 sends the current transaction information and transaction information to the product recommendation server 1 to request generation of recommendation information (ACT 114).

  On the other hand, when the determination result of ACT 108 is No, that is, when there is no matching information (JAN code), the intermediate server 3 searches for the “no recommendation purchase” column of the same recommendation ID existing in the recommendation history information area. (ACT 111), 1 is subtracted from the initial value 0 in the field (ACT 112). With this process, a value of “−1” is recorded in the no recommended purchase column. Thereafter, the intermediate server 3 performs the process of ACT 113 in the same manner as described above, and then transmits the current transaction information and transaction information to the product recommendation server 1 to request generation of recommendation information (ACT 114).

  In other words, if a shopper who brought a flyer that was handed over last time and bought another product without purchasing any of the recommended products printed on the flyer, the recommended product of the flyer There was no sales promotion effect for. In such a case, in this embodiment, since the value “−1” is automatically recorded in the no recommendation purchase column of the recommendation information, a flyer that has no effect by displaying the recommendation information in an image on the display unit 35 or the like. Can be easily identified.

  Subsequent processing is performed in the same manner as the previous transaction, and a new leaflet is printed by the printer 4 and handed to the shopper. The information recorded in the recommendation information management database at the time of completion of processing and the information recorded in the recommendation history information area are shown in FIG. 9 and FIG. As can be seen from FIGS. 9 and 10, a new recommendation ID is given to a new leaflet, and a new recommended product is assigned.

  After that, every time there is a transaction, the score of the recommendation information is similarly updated based on the transaction information. An example is shown in FIG. In the example of FIG. 11, two recommended products printed on a new leaflet associated with the recommendation ID “99000000000000” have not been purchased. For this reason, the score field is 0, but the “No recommendation purchase” field. This is an example in which -1 is recorded.

  In this embodiment, the degree of influence on the shopper of the recommendation information related to the shopper's shopping can be known by adopting the above configuration. In particular, according to the present embodiment, it is possible to evaluate the effect and influence of the flyer not only when the product described in the flyer is purchased but also when the product is not purchased.

  The above-described embodiment is an example, and various changes can be made.

  In the above-described embodiment, for the sake of simplification of explanation, the settlement target has been described as only the product, but is not limited thereto. For example, it goes without saying that not only products but also services (services) may be included as settlement targets handled in stores. Therefore, when the settlement target is a product, the recommendation target printed on the flyer can be a service, or conversely, the recommended product can be printed on the flyer for the settlement service.

  The present invention can be implemented in various other forms without departing from the spirit or main features thereof. Therefore, the above-described embodiment is merely an example in all respects and should not be interpreted in a limited manner. The scope of the present invention is indicated by the scope of claims, and is not restricted by the text of the specification. Moreover, all modifications, various improvements, substitutions and modifications belonging to the equivalent scope of the claims are all within the scope of the present invention.

1 Product recommendation server 2 POS terminal 3 Intermediate server (promotional product evaluation device)
31 Calculation Unit 32 Storage Unit 33 Recording Unit 34 Network Connection Unit 35 Display Unit 36 Operation Unit 4 Printer (Printing Device)
5 Product master server 6 Network

Claims (5)

The ID of a product or service related to payment (hereinafter, the product or service is referred to as “product, etc., and the product or service related to payment is referred to as“ settlement product, etc. ”) upon payment for purchase of goods or provision of services, and A recording unit that records an ID of a recommended product or service (hereinafter referred to as “recommended product etc.”) based on a product or the like related to settlement in a database in association with the recommendation ID;
In order to print the information of the recommendation ID and the information of the recommended product, etc. on a promotional material handed over to the product purchaser or the person who receives the service (hereinafter referred to as “settlement”) at the time of the settlement. A print instructing unit for instructing the printing apparatus;
A receiving unit that receives the ID of the payment product and the information of the recommendation ID printed on the sales promotion product at the time of payment of the product or the like presenting the promotional material;
A determination unit that refers to the database and determines whether an ID of the payment product received by the reception unit matches an ID of a recommendation product corresponding to the recommendation ID;
An update control unit for updating the database so as to give an evaluation value for the promotional item based on a determination result of the determination unit;
Promotional product evaluation device with When the determination unit determines that the ID of the settlement product or the like received by the reception unit does not match the ID of the recommendation product or the like corresponding to the recommendation ID,
The sales promotion thing evaluation apparatus of Claim 1. The said update control part updates the said database so that a low evaluation value may be provided with respect to the said sales promotion thing. A communication control unit that communicates with an external device via a network is provided.
The communication control unit transfers the received ID of the settlement product or the like to an external server, receives the ID of the recommended product or the like from the external server,
When the ID of the recommended product or the like is received by the communication control unit, the recording unit generates the recommendation ID to be associated with the ID, encodes the generated recommendation ID into image information, and information on the recommendation ID The promotional item evaluation device according to claim 1, wherein the promotional item evaluation device is provided to the print instruction unit. In order to assess the impact of promotional materials delivered to product buyers or service recipients (hereinafter referred to as “settlementers”) upon payment for product purchases or service provisions,
A printing device for printing the promotional material;
The ID of a product or service related to payment (hereinafter, the product or service is referred to as “product, etc., and the product or service related to payment is referred to as“ settlement product, etc. ”) upon payment for purchase of goods or provision of services, and A recording unit that records an ID of a recommended product or service (hereinafter referred to as “recommended product etc.”) based on a product or the like related to settlement in a database in association with the recommendation ID;
A print instruction unit for instructing the printing apparatus to print the information of the recommendation ID and the information of the recommended product on the promotional material;
A receiving unit that receives the ID of the payment product and the information of the recommendation ID printed on the sales promotion product at the time of payment of the product or the like presenting the promotional material;
A determination unit that refers to the database and determines whether an ID of the payment product received by the reception unit matches an ID of a recommendation product corresponding to the recommendation ID;
An update control unit for updating the database so as to give an evaluation value for the promotional item based on a determination result of the determination unit;
A promotional material evaluation device comprising:
Promotional product evaluation system including In order to assess the impact of promotional materials delivered to product buyers or service recipients (hereinafter referred to as “settlementers”) upon payment for product purchases or service provisions,
Computer
The ID of a product or service related to payment (hereinafter, the product or service is referred to as “product, etc., and the product or service related to payment is referred to as“ settlement product, etc. ”) upon payment for purchase of goods or provision of services, and ID of a recommended product or service (hereinafter referred to as “recommended product etc.”) based on a product related to settlement, and the like are recorded in the database in association with the recommendation ID.
Print instructions to the printer,
The printing device prints information on the recommendation ID and information on the recommended product, etc. on the promotional material based on the printing instruction,
At the time of settlement of the product etc. presenting the promotional material, the computer
Receiving the ID of the settlement product and the information of the recommendation ID printed on the promotional material,
Referring to the database, determine whether the received ID of the settlement product or the like matches the ID of the recommendation product or the like corresponding to the recommendation ID,
A sales promotion evaluation method for updating the database so as to give an evaluation value for the sales promotion based on the determination result of the determination unit.