JP2015041214A - Advertisement system, advertisement method, and advertisement program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enhance advertisement effect by providing a user with incentive to browse or view advertisement.SOLUTION: An advertisement system 40 comprises: a storage device 43 which stores terminal identification information 51 for identifying a portable terminal of an advertisement distribution service subscriber and a profile 52 indicating preference of the advertisement distribution service subscriber; a determination module 61 which determines whether a call origination terminal is the portable terminal of the advertisement distribution service subscriber, on the basis of the terminal identification information 51; a distribution module 62 which, when it is determined that the origination terminal is the portable terminal of the advertisement distribution service subscriber, distributes advertisements corresponding to the profile 52 to the call origination terminal; and a charging module 63 which reduces the call charge of the advertisement distribution service subscriber according to a viewing time of the advertisements distributed to the call origination terminal.

Description

  The present invention relates to a system, a method, and a program for distributing an advertisement to a mobile terminal.

  Web pages on the Internet are used as advertising media and are one of important revenue sources of companies that operate portal sites. As an advertising technique using a web page, for example, a matching advertisement or an affiliate advertisement is known. The matching advertisement is a technique of distributing an advertisement that matches the user's interest. Affiliate advertisements include, for example, a banner ad with a link to a company site placed on a part of a web page such as a blog or a news article, and the product is displayed on the website of the company that is the advertiser via the link. This is a technique using a mechanism in which a reward is paid to the organizer of the link source when a user is purchased or a member is registered. Affiliate advertisements are paid according to the results of the results, and thus have the advantage that the advertiser can efficiently obtain the results of the advertisements while suppressing the advertising costs.

  However, in conventional matching advertisements and affiliate advertisements, the effect cannot be expected unless the user actually browses or views the advertisement, and there is a sufficient mechanism for effectively incentives to view or view the advertisement. Not considered.

  Then, this invention makes it a subject to raise the incentive to browse or watch an advertisement, and to raise an advertising effect.

  In order to solve the above problems, an advertising system according to the present invention includes storage means for storing terminal identification information for identifying a mobile terminal of an advertisement distribution service subscriber, and a profile indicating the preference of the advertisement distribution service subscriber; Determining means for determining whether the calling terminal is the mobile terminal of the advertisement distribution service subscriber based on the terminal identification information; and determining that the calling terminal is the mobile terminal of the advertisement distribution service subscriber As conditions, a distribution means for distributing an advertisement conforming to the profile to the calling terminal, and a charging means for negatively charging the call charge of the advertisement distribution service subscriber according to the viewing time of the advertisement distributed to the calling terminal, Prepare. The reduced call charge is borne, for example, by the advertiser. By substituting a part of the monthly gross profit per advertising distribution service subscriber for advertising revenue, the advertising distribution service subscriber will reduce the call charge according to the viewing time of the advertisement, so it will view or watch the advertisement Incentives can be evoked and advertising effects can be enhanced.

  An advertisement system according to another aspect of the present invention includes terminal identification information for identifying a mobile terminal of an advertisement distribution service subscriber, storage means for storing an advertisement designated in advance by the advertisement distribution service subscriber, Based on terminal identification information to determine whether or not the mobile terminal is a distribution service subscriber's mobile terminal, and on the condition that the call receiving terminal is determined to be the mobile terminal of the advertisement distribution service subscriber A distribution unit that distributes an advertisement designated in advance by a service subscriber to a calling terminal; and a charging unit that negatively charges a call charge of the advertisement distribution service subscriber according to a viewing time of the advertisement distributed to the calling terminal. Prepare. By substituting a part of the monthly gross profit per advertising distribution service subscriber for advertising revenue, the advertising distribution service subscriber will reduce the call charge according to the viewing time of the advertisement, so it will view or watch the advertisement Incentives can be evoked and advertising effects can be enhanced.

  An advertisement program based on another aspect of the present invention includes a step of receiving and storing an advertisement file distributed from an advertisement system, a step of reproducing a stored advertisement file triggered by an incoming / outgoing call operation of a mobile terminal, And causing the mobile terminal to execute a step of notifying the advertisement system of the playback time of the advertisement file, which is a basis for calculating the minus charge of the fee. By substituting a part of the monthly gross profit per advertising distribution service subscriber for advertising revenue, the advertising distribution service subscriber will reduce the call charge according to the viewing time of the advertisement, so it will view or watch the advertisement Incentives can be evoked and advertising effects can be enhanced.

  According to the present invention, by replacing a part of the monthly gross profit per advertising distribution service subscriber with the advertising revenue, the advertising distribution service subscriber can reduce the call charge according to the viewing time of the advertisement. Incentives for viewing or viewing advertisements can be evoked and the advertising effect can be enhanced.

FIG. 3 is an explanatory diagram illustrating a processing flow of the advertisement system according to the first embodiment. 1 is a block diagram illustrating a configuration of an advertisement system according to Embodiment 1. FIG. FIG. 10 is an explanatory diagram illustrating a flow of processing of an advertising system according to a second embodiment. 6 is a block diagram illustrating a configuration of a mobile terminal according to Embodiment 2. FIG. FIG. 10 is an explanatory diagram illustrating a flow of processing of an advertising system according to a second embodiment.

  Embodiments of the present invention will be described below with reference to the drawings. The same functional blocks are denoted by the same reference numerals, and redundant description is omitted.

  FIG. 1 is an explanatory diagram illustrating a flow of processing of the advertisement system 40 according to the first embodiment. FIG. 2 is a block diagram showing the configuration of the advertisement system 40. The advertisement system 40 is a computer system for distributing advertisements to mobile terminals 10 or 30 of subscribers of advertisement distribution services. The advertisement system 40 includes a processor 41, a communication interface 42, and a storage device 43. The processor 41 interprets and executes the program 60 describing the processing of the advertisement distribution service. The communication interface 42 provides an interface for connecting to the mobile terminals 10 and 30 via a mobile phone network or a packet communication network. The storage device 43 is provided from the advertiser by terminal identification information (for example, a telephone number) 51 for identifying the mobile terminals 10 and 30 of the advertisement distribution service subscriber, a profile 52 indicating the preference of the advertisement distribution service subscriber, and the advertiser. An advertisement resource 53 and a program 60 describing the process of the advertisement distribution service are stored. The program 60 includes a determination module 61 for determining whether or not the calling terminal or the called terminal is a mobile terminal of an advertisement distribution service subscriber, a distribution module 62 for performing advertisement distribution processing, and billing processing. A billing module 63 is provided, a location information acquisition module 64 that acquires location information of the mobile terminals 10 and 30, and an update module 65 that updates the profile 53. These modules 61 to 65 are subprograms (a combination of procedures, subroutines, methods, functions, data structures, etc.) that are called and executed in the program 60. Note that the advertising system 40 may be composed of a plurality of server devices. The mobile terminals 10 and 30 are, for example, multifunctional mobile phones having a PDA (Personal Data Assistance) function. This type of multi-function telephone is called a smartphone. In the following description, the mobile terminal 10 operates as a calling terminal, and the mobile terminal 30 operates as an incoming terminal.

  First, assuming that the owner of the mobile terminal 10 is a subscriber of the advertisement distribution service and the owner of the mobile terminal 30 is a non-subscriber of the advertisement distribution service, transmission from the mobile terminal 10 to the mobile terminal 30 The flow of the advertisement distribution process when operating will be described with reference to FIG. When the mobile terminal 10 performs a transmission operation (step 101), the determination module 61 acquires the terminal identification information 51 of the mobile terminal 10 from the base station 20 (step 102), and the mobile terminal 10 is the subscriber of the advertisement distribution service. It is determined whether it is a portable terminal. When the mobile terminal 10 is an advertisement distribution service subscriber's mobile terminal, the distribution module 62 selects an advertisement that matches the advertisement distribution service subscriber's profile 52 from among the various advertising resources 53 to the mobile terminal 10. Distribute (step 103). The advertisement resource 53 includes, for example, an advertisement audio file, an advertisement video file, an advertisement still image file, an advertisement Web page described in an HTML (Hyper Text Markup Language) document, or a URL (Uniform to an advertisement Web page) Resource Locator) is added. When the advertisement resource 53 is, for example, an advertisement audio file, the distribution module 62 may distribute the advertisement sound to the mobile terminal 10 by superimposing the advertisement sound on a ringing tone (ringback tone) via the mobile phone network. The distribution module 62 may distribute a moving image or still image advertisement to the mobile terminal 10 by superimposing it on a ringing tone via a packet communication network such as VoLTE (Voice over Long Term Evolution).

  For example, the position information acquisition module 64 acquires the position information of the base station 20 and estimates the position information of the mobile terminal 10 from the position information of the base station 20. Alternatively, the position information acquisition module 64 may use the measurement information (radiowave reception intensity) acquired from a wireless LAN access point compliant with the IEEE 802.11 series (for example, 802.11b, 802.11g, etc.) based on the WiFi (registered trademark) standard. , The position of the mobile terminal 10 may be determined based on a MAC (Media Access Control) address or an ESSID (Extended Service Set Identifier). The distribution module 62 selects an advertisement related to the position information of the mobile terminal 10 (for example, an advertisement of a store near the position of the mobile terminal 10) from various advertising resources 53 and distributes it to the mobile terminal 10. Also good. Thereby, a timely advertisement can be performed. In order to secure a certain period of time for the caller (advertising service subscriber) to view the advertisement, the caller receives the call to the portable terminal 30 after a certain period of time has elapsed since the portable terminal 10 originated the call. It is desirable to delay call processing (step 304).

  The billing module 63 charges the call charge of the advertisement distribution service subscriber minus in accordance with the viewing time of the advertisement distributed to the mobile terminal 10 (for example, the streaming playback time of the advertisement resource 53). The reduced call charge is borne, for example, by the advertiser. Thus, by replacing a part of the monthly gross profit (ARPU) per advertising distribution service subscriber with the advertising revenue, the advertising distribution service subscriber is reduced in the call charge according to the viewing time of the advertisement. Incentives for viewing or viewing advertisements can be aroused and the advertising effect can be enhanced.

  The distribution module 62 transmits, to the portable terminal 10, a mail with a URL indicating the location of the advertisement resource 53 when the call of the advertisement distribution service subscriber is completed or during the call (step 105). When the mobile terminal 10 accesses the advertisement resource 53 indicated by the URL added to the received mail (step 106), the update module 65 determines that the advertisement distribution service subscriber is interested in the advertisement resource 53. Then, the profile 52 is updated so that the profile 52 more accurately represents the preference of the advertisement distribution service subscriber. On the other hand, if there is no access to the advertisement resource 53, the update module 65 determines that the advertisement distribution service subscriber is not interested in the advertisement resource 53, and the profile 52 of the advertisement distribution service subscriber is the advertisement. The profile 52 may be updated to show the distribution service subscriber's preference more faithfully. In this way, by accumulating the analysis of the behavior of the advertisement distribution service subscriber, the profile 52 reflects the preference of the advertisement distribution service subscriber. Such advertisement distribution based on the profile 52 is considered to be a form of matching advertisement.

  Next, assuming that the owner of the mobile terminal 10 is a non-subscriber of the advertisement distribution service and the owner of the mobile terminal 30 is a subscriber of the advertisement distribution service, the mobile terminal 10 changes to the mobile terminal 30. The flow of the advertisement distribution process when performing a transmission operation will be described with reference to FIG. In this example, the advertisement resource 53 is designated in advance by an advertisement distribution service subscriber. When the mobile terminal 10 performs a transmission operation (step 101), the determination module 61 acquires the terminal identification information of the mobile terminal 30 from the base station 20 (step 102), and the mobile terminal 30 is the mobile phone of the subscriber of the advertisement distribution service. It is determined whether it is a terminal. When the mobile terminal 30 is the mobile terminal of the advertisement distribution service subscriber, the distribution module 62 distributes the advertisement designated in advance by the advertisement distribution service subscriber to the mobile terminal 10 (step 103). The subsequent processing flow is the above-described step 104 to step when the owner of the mobile terminal 10 is a subscriber of the advertisement distribution service and the owner of the mobile terminal 30 is a non-subscriber of the advertisement distribution service. 106. Since the advertisement distributed to the mobile terminal 10 is an advertisement specified in advance by an advertisement distribution service subscriber, such advertisement distribution is considered to be a form of affiliate advertisement. In such advertisement distribution, as in the above-described form of the matching advertisement, the subscriber of the advertisement distribution service may incentivize the advertisement distribution because the call charge is reduced according to the viewing time of the advertisement. It becomes possible.

  FIG. 3 is an explanatory diagram illustrating a flow of processing of the advertising system 40 according to the second embodiment. FIG. 4 is a block diagram showing the configuration of the mobile terminal 10. The mobile terminal 10 includes a communication module 11, a processor 12, a storage device 13, a speaker 14, and a display 15. The communication module 11 provides an interface for performing communication via a mobile phone network, a packet communication network, or the like. The processor 12 interprets and executes the advertisement program 70 describing the process of the advertisement distribution service. The storage device 13 stores a profile 52 indicating the preference of the advertisement distribution service subscriber, an advertisement file 54 provided from the advertisement system 40, and an advertisement program 70 describing the process of the advertisement distribution service. The advertisement program 70 receives and stores the advertisement file 54 from the advertisement system 40, a reproduction module 72 that reproduces the advertisement file 54, and a notification module 73 that notifies the advertisement system 40 of the reproduction time of the advertisement file 54. And. These modules 71 to 73 are subprograms (a combination of procedures, subroutines, methods, functions, data structures, etc.) that are called and executed in the advertising program 70.

  First, assuming that the owner of the mobile terminal 10 is a subscriber of the advertisement distribution service and the owner of the mobile terminal 30 is a non-subscriber of the advertisement distribution service, transmission from the mobile terminal 10 to the mobile terminal 30 The flow of the advertisement distribution process when operating will be described with reference to FIG. The advertisement system 40 transmits the advertisement file 54 to the mobile terminal 10 of the advertisement distribution service subscriber (step 301). The advertisement file 54 is an advertisement audio file or a moving image file. The receiving module 71 receives the advertisement file 71 transmitted from the advertisement distribution system 40 and stores it in the storage device 13. When the mobile terminal 10 performs a transmission operation (step 302), the reproduction module 72 performs the reproduction process of the advertisement file 54 in response to reception of the ringing tone (step 303). The playback module 72 may select and play the advertisement file 54 that matches the profile 52 from the plurality of advertisement files 54, or select and play the advertisement file 54 related to the location information of the mobile terminal 10. May be. For example, the position information of the mobile terminal 10 may be information estimated from the position information of the base station 20 or may be information measured by a GPS module built in the mobile terminal 10. The location information of the mobile terminal 10 is measured information (radiowave reception intensity, radio wave reception strength, and the like) acquired from a wireless LAN access point compliant with the IEEE802.11 series (for example, 802.11b, 802.11g, etc.) based on the WiFi (registered trademark) standard. Information calculated from the MAC address or ESSID) may also be used. The audio signal reproduced from the advertisement file 54 is output from the speaker 14, and the video signal (moving image or still image signal) reproduced from the advertisement file 54 is output to the display 15. In order to secure a certain time for the caller (advertising distribution service subscriber) to view the advertisement file 54, the portable terminal 10 receives the call to the portable terminal 30 after a certain time has elapsed since the call was made. It is desirable to delay the incoming call processing (step 304).

  The notification module 73 notifies the advertisement system 40 of the reproduction time of the advertisement file 54 (step 305). The advertisement system 40 charges the call charge of the advertisement distribution service subscriber in accordance with the reproduction time of the advertisement file 54. The reduced call charge is borne by the advertiser of the advertisement file 54, for example. In this way, by replacing a part of the monthly gross profit per advertising distribution service subscriber with the advertising revenue, the advertising distribution service subscriber will reduce the call charge according to the viewing time of the advertisement. Incentives for viewing or viewing can be aroused and the advertising effect can be enhanced.

  Next, assuming that the owner of the mobile terminal 10 is a non-subscriber of the advertisement distribution service and the owner of the mobile terminal 30 is a subscriber of the advertisement distribution service, the mobile terminal 10 changes to the mobile terminal 30. The flow of the advertisement distribution process when performing a transmission operation will be described with reference to FIG. The configuration of the mobile terminal 30 is the same as that of the mobile terminal 10. The advertisement system 40 transmits the advertisement file 54 to the mobile terminal 30 of the advertisement distribution service subscriber (step 501). The receiving module 71 receives the advertisement file 71 transmitted from the advertisement distribution system 40 and stores it in the storage device 13. When the mobile terminal 10 performs a transmission operation (step 502), the playback module 72 performs playback processing of the advertisement file 54 triggered by the incoming call. The playback module 72 may select and play the advertisement file 54 that matches the profile 52 from the plurality of advertisement files 54, or select and play the advertisement file 54 related to the location information of the mobile terminal 30. May be. The notification module 73 notifies the advertisement system 40 of the reproduction time of the advertisement file 54 (step 503). The advertisement system 40 charges the call charge of the advertisement distribution service subscriber in accordance with the reproduction time of the advertisement file 54. The reduced call charge is borne by the advertiser of the advertisement file 54, for example. In this way, by replacing a part of the monthly gross profit per advertising distribution service subscriber with the advertising revenue, the advertising distribution service subscriber will reduce the call charge according to the viewing time of the advertisement. Incentives for viewing or viewing can be aroused and the advertising effect can be enhanced.

DESCRIPTION OF SYMBOLS 10 ... Portable terminal 11 ... Communication module 12 ... Processor 13 ... Memory | storage device 14 ... Speaker 15 ... Display 20 ... Base station 30 ... Portable terminal 40 ... Advertising system 41 ... Processor 42 ... Communication interface 43 ... Memory | storage device 51 ... Terminal identification information 52 ... Profile 53 ... Advertising resource 60 ... Program 61 ... Determination module 62 ... Distribution module 63 ... Billing module 64 ... Location information acquisition module 65 ... Update module 70 ... Advertising program 71 ... Receiving module 72 ... Playback module 73 ... Notification module

Claims (9)

Storage means for storing terminal identification information for identifying the mobile terminal of the advertisement distribution service subscriber and a profile indicating the preference of the advertisement distribution service subscriber;
Determining means for determining whether the calling terminal is a mobile terminal of an advertisement distribution service subscriber based on the terminal identification information;
Distribution means for distributing an advertisement conforming to the profile to the calling terminal on the condition that the calling terminal is determined to be a mobile terminal of the advertisement distribution service subscriber;
Charging means for negatively charging the call charge of the advertisement distribution service subscriber according to the viewing time of the advertisement distributed to the calling terminal;
An advertising system comprising: The advertising system according to claim 1,
Further comprising position information acquisition means for acquiring position information of the calling terminal;
The distribution system is an advertisement system for distributing an advertisement related to the location information to the calling terminal. Terminal identification information for identifying the mobile terminal of the advertisement distribution service subscriber; storage means for storing an advertisement designated in advance by the advertisement distribution service subscriber;
Determining means for determining whether the called terminal is a mobile terminal of an advertisement distribution service subscriber based on the terminal identification information;
Distribution means for distributing an advertisement designated in advance by the advertisement distribution service subscriber to the calling terminal on the condition that the call receiving terminal is determined to be a mobile terminal of the advertisement distribution service subscriber;
Charging means for negatively charging the call charge of the advertisement distribution service subscriber according to the viewing time of the advertisement distributed to the calling terminal;
An advertising system comprising: The advertising system according to any one of claims 1 to 3,
The distribution system is an advertisement system in which an advertisement of a voice, a moving image, or a still image is superimposed on a calling sound and distributed to the calling terminal. The advertising system according to any one of claims 1 to 4,
The delivery means transmits an email with a URL indicating the location of the advertisement resource to the calling terminal,
The advertising system further includes an updating unit that updates the profile so that the profile more accurately represents an advertisement delivery service subscriber's preference according to whether or not the advertisement resource is accessed. The advertising system according to any one of claims 1 to 5,
The distribution system is an advertisement system for distributing a moving image or still image advertisement to the calling terminal via a packet communication network. Based on the terminal identification information for identifying the mobile terminal of the advertisement distribution service subscriber, it is determined whether the calling terminal is the mobile terminal of the advertisement distribution service subscriber,
On the condition that the calling terminal is determined to be a mobile terminal of the advertisement distribution service subscriber, an advertisement that conforms to the profile indicating the preference of the advertisement distribution service subscriber is distributed to the calling terminal,
An advertising method, in which the call charge of the advertisement distribution service subscriber is negatively charged according to the viewing time of the advertisement distributed to the calling terminal. Based on the terminal identification information for identifying the mobile terminal of the advertisement distribution service subscriber, it is determined whether the called terminal is the mobile terminal of the advertisement distribution service subscriber,
Delivering the advertisement designated in advance by the advertisement distribution service subscriber to the calling terminal on the condition that the call receiving terminal is determined to be the mobile terminal of the advertisement distribution service subscriber,
An advertising method, in which the call charge of the advertisement distribution service subscriber is negatively charged according to the viewing time of the advertisement distributed to the calling terminal. Receiving and storing an advertisement file delivered from the advertisement system;
Playing back the stored advertisement file triggered by an incoming / outgoing call operation of the mobile terminal;
Notifying the advertising system of the playback time of the advertising file that is the basis for calculating the negative charge of the call charge;
An advertising program that causes the mobile terminal to execute

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