JP2014106633A - Computing for affiliate advertisement management device devised to promote purchase action by guiding a person viewing banner advertisement to actual shop - Google Patents

Abstract

PROBLEM TO BE SOLVED: To realize an affiliate advertisement devised to promote a purchase action by guiding a person viewing a banner advertisement to an actual shop.SOLUTION: A user who has clicked a banner advertisement of an advertisement publication site is guided to an advertiser site and promoted to obtain a privilege certificate at the advertiser site. The privilege is given to the user when he purchases a product at an actual shop by presenting with the privilege certificate carried with him. As recorded information of the privilege certificate is read when the purchased product is paid for at a POS register terminal, the purchase information and a privilege certificate ID from the POS register terminal are transmitted to an affiliate advertisement management device from a POS server so as to calculate an advertisement fee to be paid to a banner advertiser on the basis of the purchase information.

Description

  The present invention relates to the technical field of performance-reward-type Internet advertisements (affiliate advertisements), and in particular, computing of an affiliate advertisement management apparatus having a mechanism for encouraging purchasing behavior by guiding a person who viewed a banner advertisement to an actual store. It is about. As banner advertisements, banner advertisements in various data formats composed of not only images but also text, videos, animations, etc. are well known, and banner advertisements that express products and product names etc. using these various banner advertisements. There are various expressions.

  Many affiliate advertisements that are widely conducted on the Internet are rewarded based on the user performing specific actions on the Internet. This is a business model in which the advertising fee is calculated and the advertising fee is paid from the advertiser to the banner advertisement publisher (advertising site operator). Such a business model is established by the computing environment provided by the affiliate advertisement management apparatus.

  Japanese Patent No. 4647717 “System for tracking user activity in electronic commerce” and Japanese Patent No. 4647439 “Method for tracking user activity in electronic commerce” have been implemented by applicants for more than ten years. Detailed technical information about computing by affiliate advertising management devices is explained.

  As is well known, the online-to-offline (O2O) marketing method has recently started to spread in the field of Internet commerce. When this is applied to the field of affiliate advertising, the idea is to guide the user to the actual store from the banner advertisement on the Internet and promote the purchasing behavior.

=== Known Example 1 ===
Japanese Patent No. 4,097,682 discloses in detail a representative invention of a O2O-oriented affiliate advertisement, “pay-per-visit advertisement system”. In this system, when a user who has viewed a banner advertisement on a mobile information terminal such as a mobile phone or a smartphone visits the advertised actual store, the user uses the information based on the position information obtained by the GPS function of the mobile information terminal. After confirming that the user is at the location of the store, the user is provided with benefits such as coupons and points, and information processing is performed to pay the banner advertisement publisher an advertising fee as a success fee.

  This method is effective as a technique for obtaining confirmation that a person who saw an advertisement has visited an actual store. However, this service cannot be used when a user views an advertisement insertion page on a personal computer installed in a home or office, or when a portable information terminal without a GPS function is used.

=== Known Example 2 ===
Japanese Unexamined Patent Application Publication No. 2009-157609 discloses an invention of a “real store affiliate system” in which a user tracks an action of shopping at a real store using an electronic coupon acquired from the Internet. . This system consists of the following members.
(1) Communication site for posting review information (2) Personal information terminal of the contributor who posts the review information for product introduction (3) Mobile information terminal of the viewer who browses the review information (4) Electronic coupon on the communication site Management device that performs information processing for paying advertising fees from product stores (advertisers) to review posters of product information from product sellers (corresponding to advertisers) that operate actual stores that register products

  At the communication site, the reader wants to purchase a certain product A based on the word-of-mouth information of various product introductions, and uses the electronic coupon C issued by the actual store B that sells the product A. Download to the portable information terminal (browser terminal D). The viewer goes to the actual store B with the reader terminal D, and purchases the product A with some privilege by showing the electronic coupon C to the computer of the actual store B.

  The purchase price of the product A is paid to the computer in the actual store B using the electronic money function of the browser terminal D. The advertisement management device also communicates with the computer and plays a role of acting as an electronic money settlement. With the purchase of the product by electronic money at this time, the computer of the actual store B issues a second electronic coupon as a sales proof of the product A to the browser terminal D. The browser terminal D transmits information on the electronic coupon C and information on the second electronic coupon to the advertisement management device.

  The advertisement management device receives information received from the browser terminal D, information on payment of electronic money associated with purchase of products by the browser terminal D, publication history of product introduction review information on the communication site, electronic coupon registration history, electronic coupon download history Based on the above, it is confirmed that the reader terminal D who has viewed the review information of the product A downloaded the electronic coupon C of the actual store B and purchased the product A at the actual store B. Information processing for paying the incentive fee (corresponding to the advertisement fee) to the portable information terminal of the person who posted the information is performed.

  The invention of the above-mentioned actual store affiliate system is that O2O is oriented because it gives an incentive to guide the person to the actual store by allowing the person who saw the product review posting information to acquire an electronic coupon. It fits. However, in this actual store affiliate system, there is a serious problem in that the person who pays the advertising fee is the person who posted the review information about the specific product on the communication site. As for the word-of-mouth posting site, it's better to think that it has lost social credibility because of the recent close-up issue.

  In addition, in the above system, it is indispensable to have a communication site that publishes review posting information and issues an electronic coupon to the reader terminal, and performs payment associated with shopping at the actual store with electronic money of the reader terminal This is a system configuration in which the advertising management device is provided with the payment agent function, or the second electronic coupon is issued from the actual store computer to the viewer terminal in the sense of proof of product purchase.

  Further, the advertisement management device determines payment of the advertisement fee (incentive fee) by comparing information related to product purchase from the reader terminal with coupon issue history information from the communication site, and from the communication site according to the determination In addition to processing to get the advertising information (incentive fee) to be paid to the reviewer's poster terminal, the actual store computer is processed by subtracting the advertising fee (incentive fee) from the product price.

  As described above, the above-mentioned actual store affiliate system employs a very special and complicated business model and system configuration, and is greatly different from a general affiliate advertisement system that is currently popular. Therefore, the usefulness of this business model and its implementation system is limited.

=== Summary of Invention ===
The members on the Internet that make up the business model according to the present invention are as follows.
● Advertising site for banner advertisements ● Advertiser site operated by the company that is the advertiser for banner advertisements ● User terminals for people who may purchase products by looking at banner advertisements ● POS system for a set of actual stores POS server that supervises Affiliate advertisement management device that tracks the behavior of people who saw banner advertisements and performs advertising fee payment work

In the business model according to the present invention, the user behaves as follows, for example.
● When a user accesses an advertising site using a user terminal and clicks on a banner advertisement posted there, the user terminal passes the affiliate advertisement management device to the advertiser site linked to the banner advertisement. Redirected.
● There is a benefit certificate issuance page on the redirected advertiser site. The user requests the issuance of the benefit certificate by looking at the privilege certificate issuance page, and prints the benefit certificate data from the advertiser site on paper with a user printer, for example, to obtain a printed matter of the privilege certificate. On the privilege certificate, a unique privilege certificate ID is printed with, for example, a QR code (registered trademark).
● The user goes to the actual store that was posted on the advertiser site with the printed benefit certificate, and then purchases it and pays it at the POS cash register terminal. At that time, the user presents the privilege certificate he / she brought to the store clerk and reads it with a reader attached to the POS cash register terminal. By doing so, the user can receive a privilege (for example, a shopping fee discount service) described in the advertiser site or privilege certificate.

=== Summary of Invention ===
The affiliate advertisement management device that forms the core of the present invention can be summarized as follows: Shopping at a POS cash register terminal when a user led by a banner advertisement brings a privilege certificate acquired at an advertiser site and shop at an actual store Based on the information, computing is performed to calculate the advertising cost to be paid to the banner advertisement publisher (advertising site operator).

=== Specific Items of Invention ===
The computing method by the affiliate advertisement management apparatus according to the present invention is basically specified by the following items (1) to (7).
(1) The affiliate advertisement management device is a computing method executed in cooperation with the advertisement posting site, user terminal, advertiser site, and POS server. (2) The affiliate advertisement management device uses the advertisement posting site A. When the banner advertisement C is clicked on the user terminal B to be browsed, the user terminal B is guided to the advertiser site D linked to the banner advertisement C, and the user terminal B is guided to the advertiser site D. When the privilege certificate acquisition action is executed, an advertisement guide record is created and stored based on the information acquired from the user terminal B and the advertiser site D in the process. (3) The user of the user terminal B receives a privilege certificate E issued by the advertiser site D in response to a request from the user terminal B guided to the main site D. (4) The advertisement guide record can identify the advertising site ID that can identify the operator of the advertising site A and the advertiser of the advertiser site D. It includes a banner advertisement ID, a privilege certificate ID that is unique information recorded in the privilege certificate E acquired by the user, and a privilege certificate issuance date and time. (5) The affiliate advertisement management device has acquired the privilege certificate. When the user goes to the actual store related to the advertiser site of the publisher and purchases and pays at the POS cash register terminal, the record information of the benefit certificate is input to the POS cash register terminal. Creating and storing a shopping record with benefits based on notification information from a POS server that centrally manages checkout information from a plurality of POS cashier terminals including cashier terminals (6) With benefits The product record includes a privilege certificate ID, a purchase record, and a payment date and time. (7) The affiliate advertisement management device compares the advertisement guide record and the shopping record with a privilege, and a combination of the privilege certificate IDs matches. Specifying and calculating an advertising cost based on the shopping record of the specified combination and paying the calculated advertising cost from an advertiser of the banner advertisement ID of the combination to an operator of the advertising site ID of the combination Information processing

Affiliate advertising example system configuration Logical configuration of click recording in the embodiment Logical configuration of privilege certificate issuance record in the embodiment Logical configuration of shopping records with benefits in the embodiment

=== Business model members ===
As shown in FIG. 1, the members on the Internet that establish the business model according to the present invention are operated by the advertisement posting site 1 on which the banner advertisement is posted and the operator who is the advertiser of the banner advertisement, as described above. Advertiser site 2, user terminal 3 of a person who may purchase a product by looking at a banner advertisement, a POS server 4 that supervises a POS system of an actual store set, and the behavior of a person who saw a banner advertisement Is an affiliate advertisement management apparatus 5 that performs advertisement fee payment work by tracking

  Of course, there are a plurality of advertisement posting sites 1 with different operators on the Internet. A plurality of types of banner advertisements recruited from a plurality of advertisers are supplied from the advertisement distribution server to these advertisement posting sites 1. A system configuration in which the affiliate advertisement management device 5 is combined with the function of an advertisement distribution server is also known. Each advertiser operates an advertiser site 2. The affiliate advertisement management apparatus 5 manages registration information related to the advertisement posting site 1, the advertiser site 2, and the banner advertisement in a database.

=== User clicks on banner ad ===
As is well known, when a user accesses the advertising site 1 using the user terminal 3 and clicks on the banner advertisement, the user terminal 3 displays the advertiser linked to the banner advertisement. Redirected to the site 2 via the affiliate advertisement management device 5, the home page of the advertiser site 2 is displayed on the screen of the user terminal 3.

  In the above process, the advertisement management apparatus 5 creates and stores a click record based on the information acquired from the user terminal 3. As shown in FIG. 2, the click record includes an advertising site ID that can identify the operator of the advertising site 1 viewed by the user, and a banner advertising ID that can identify the advertiser of the banner ad that the user clicked. , Click date and time, and tracking key.

  As the tracking key, when the advertisement management apparatus 5 can acquire a terminal ID unique to the terminal from the user terminal 3, data of the terminal ID is included. When such a terminal ID cannot be acquired, the advertisement management apparatus 5 uses the cookie data created based on the advertisement insertion site ID, the click date and time, etc. as a tracking key. In this case, the cookie data is transmitted to the user terminal 3 and further transferred from the user terminal 3 to the redirect destination advertiser site 2, and the cookie created by the advertiser site 2 based on the cookie data is used by the user. It is written in the terminal 3. Such tracking computing is described in detail in, for example, Japanese Patent No. 4647717, and is a method that is generally implemented at present.

=== The user obtains the benefit certificate ===
The advertiser site 2 to which the user terminal 3 is guided has a privilege certificate issuance page. The user requests the issuance of the privilege certificate by looking at the privilege certificate issuance page, and prints the privilege certificate data downloaded from the advertiser site 2 on, for example, a paper with a user printer to obtain a printed matter of the privilege certificate. On the privilege certificate, a unique privilege certificate ID is printed with, for example, a QR code.

  In the above process, the advertiser site 2 obtains the tracking key from the redirected user terminal 3, and issues a privilege certificate at the stage of executing a privilege certificate issuance process in response to a request from the user terminal 3. A record is created and notified to the advertisement management device 5. As shown in FIG. 3, this privilege certificate issuance record is a privilege certificate ID that is unique information recorded in the tracking key acquired from the user terminal 3 and the privilege certificate issued in response to a request from the user terminal 3. And the issue date and time. As described above, the tracking key is a terminal ID unique to the user terminal 3 or is cookie recording information read from the user terminal 3.

=== Verification of click record and privilege certificate issuance record ===
When the advertisement management device 5 receives the above-mentioned benefit certificate issuance record from the advertiser site 2, the advertisement management device 5 stores it. Then, the advertiser site 2 compares the click record saved as described above with the benefit certificate issuance record, and checks whether there is a combination of the click record and the benefit certificate issuance record with the matching tracking key. If it exists, the combination of the click record and the privilege certificate issuance record is associated, and this combination is stored as the advertisement guide record.

=== What is advertisement guidance record ===
The click record and privilege certificate issuance record stored as the advertisement guide record in the advertisement management apparatus 5 are records representing the following. That is, when a certain user clicks on a certain date and time C on a banner ad B that has been posted on an advertising site A, the user is guided to the advertiser site E of the advertiser D of the banner ad B, and this user The fact that the privilege certificate in which the privilege certificate ID (F) is recorded at the advertiser site E is acquired at a certain date and time G can be seen from the advertisement guide record. Such tracking computing is the same as that of affiliate advertising systems that are generally performed at present.

=== Recording media for privilege certificates ===
In the description so far, it is assumed that the user obtains the privilege certificate recorded on the paper medium by downloading the privilege certificate data from the advertiser site 2 by the user terminal 3 and printing it with the printer. It is assumed that the privilege certificate ID, which is unique information, is recorded with the QR code on the privilege certificate. This example is convenient for a situation where a general personal computer at home or office is used as the user terminal 3, for example.

  As with the well-known electronic coupon, a privilege certificate issued by the advertiser site 2 can be recorded on the user's electronic medium. As the electronic medium in this case, a mobile phone, a smartphone, a tablet terminal, an electronic book reader, a portable game machine, or the like that can display the items described in the privilege certificate and the QR code as an image can be used. Similar to the well-known electronic coupon issue service, the advertiser site 2 can select whether the user acquires the benefit certificate using a paper medium or an electronic medium. Moreover, when using a smart phone etc. as said user terminal 3, the user terminal 3 can also be utilized as an electronic medium which records a privilege certificate.

=== Advertiser's business and publicity and benefits certificate ===
As an example, assume that the advertiser is a business company that operates a number of convenience stores. The advertiser site 2 guides the location of each convenience store, and conducts publicity activities such as general guidance of products handled and guidance of specific campaign products. For example, the advertiser distributes a banner advertisement to an advertisement posting site through an agency in order to promote a campaign product. As mentioned above, if there is a privilege certificate issuance page on the advertiser site 2, bring this privilege certificate to shop at an advertiser's convenience store, and present the privilege certificate to the cashier at the time of payment, for example, what percentage The contents of the privilege given to the user are explained so that the discount service can be received. The content of the privilege gives the user a motivation to go to the actual store.

  As shown in FIG. 1, the POS server 4 that can communicate with the affiliate advertisement management apparatus 5 is a computer that controls the POS systems of many convenience stores in the above example. The POS cash register terminal 6 installed in each convenience store can communicate information with the POS server 4 through a dedicated line or VPN, for example, via a store computer. Each POS register terminal 6 is provided with a QR code reader 7.

=== Users shop with benefits ===
The user obtains a paper-based privilege certificate through the above-described process, takes it to the above convenience store, and passes the privilege certificate to the cashier when shopping and paying. The clerk operates the POS cash register terminal 6 to input the user's shopping information and reads the QR code (privilege certificate ID) of the privilege certificate with the reader 7. The shopping information input at the POS cash register terminal 6 is transmitted to the POS server 4 together with the settlement date. When the privilege certificate ID is also input at the time of settlement, the privilege certificate ID is also added and transmitted to the POS server 4.

  The POS server 4 communicates with the advertisement management device 5 when the benefit certificate ID is added to the shopping information from the POS cash register terminal 6 and the settlement date / time data, and the shopping information / settlement date / time received from the POS cash register terminal 6 Notify the advertisement management device 5 of the privilege certificate ID. Upon receiving this, the advertisement management apparatus 5 creates and stores a shopping record with a privilege in a predetermined format including shopping information, settlement date and privilege certificate ID.

=== Verification of advertisement-guided records and shopping records with benefits ===
The advertisement management device 5 collates the advertisement guide record stored as described above with the above-mentioned shopping record with a privilege, and specifies a combination of the advertisement guiding record and the shopping record with a privilege that match the privilege certificate ID. . Then, the advertisement management device 5 calculates an advertising cost based on the shopping record of the specified combination as described later, and from the advertiser of the banner advertisement ID of the combination to the operator of the advertising site ID of the combination. Perform information processing to pay the calculated advertising costs.

=== Calculation of advertising expenses based on shopping records ===
As shown in FIG. 4, the shopping record includes a store ID for specifying a store, a product ID for specifying a product such as a JAN code, a sales amount for each product associated with the sales quantity, and a total sales amount. Yes. The product ID includes information identifying the product category to which the product belongs, in addition to the information specifying the product.

As a method of the advertising cost calculation process executed by the affiliate advertisement management device 5, there are several methods exemplified below, for example, and an appropriate method can be selected and implemented.
(A) The advertising cost is calculated by a calculation formula using the total sales amount in the shopping record as an input variable.
(B) The sales amount classified according to the product category is calculated based on the shopping record, and the advertising cost is calculated by a calculation formula using the sales amount by the product category as an input variable.
(C) A specific product ID is set in advance, and when the sales amount of the specific product ID is included in the shopping record, the advertising cost is calculated by a calculation formula using the sales amount as an input variable.

  According to the method (A), the larger the total sales amount in the privileged shopping record, the higher the advertising cost paid to the advertising site operator. In the method (B), it is possible to record the advertising cost in consideration of the sales profit ratio that is different for each product category. In the method (C), an advertising fee is paid only when a specific campaign product is sold (can be associated with a banner advertisement for promoting such a campaign product).

  The description so far has been for one advertiser. Since general affiliate advertisements are implemented for a plurality of different advertisers as is well known, the above-mentioned calculation method of advertising expenses and constants of specific calculation formulas should be set for each advertiser. become. In other words, the calculation formula of the advertisement cost is individually set for each advertiser and stored in the advertisement management device 5, and the advertisement management device 5 corresponds to the advertisement guide record and the shopping record with a privilege for which the advertisement cost is paid The advertising cost is calculated using the calculation formula of the advertiser who performs.

=== Relationship between credit card usage limit and payment of advertising expenses ===
The benefits certificate is valid only for one purchase. For example, if the cashier collects the benefits certificate, the calculation of the advertising cost based on the purchase record with the benefits resulting from one benefit certificate is inevitably performed only once. I will not.

  If it is within a predetermined time limit, the privilege certificate can be used for shopping as many times as possible, and a service for receiving the privilege each time is provided. In this case, in the advertisement management apparatus 5, a plurality of shopping records with benefits having the same privilege certificate ID may be generated. Under such circumstances, any of the systems exemplified below can be adopted.

(D) The advertisement management device 5 is a shopping record with a privilege having a settlement date and time within a predetermined period after the privilege certificate issuance date and time of the advertisement guidance record, and a combination with a shopping record with a privilege whose privilege certificate ID matches. To be paid for advertising.
(E) When there are a plurality of privileged shopping records with the same benefit certificate ID for one advertisement guide record, the advertisement management device 5 uses a combination with the privileged shopping record with the oldest settlement date. Subject to advertising expenses.
(F) When there are a plurality of privileged shopping records having the same benefit certificate ID for one advertisement guide record, the advertisement management device 5 includes a predetermined number of privileged shopping records in order of the settlement date and time. Each combination of is targeted for payment of advertising expenses.

  Also, for some reason, in the advertisement management device 5, although the privilege certificate IDs match, a combination may occur that has an older settlement date for the purchase record with privilege than the issue certificate issue date for the advertisement guide record. In such a case, the advertisement management apparatus 5 does not make the combination a target for paying the advertisement expenses.

=== Additional Notes ===
As is well known, if the image of the privilege certificate recorded on the electronic medium is displayed on the screen, it can be read by the QR code reader 7 of the POS cash register terminal 6. It is also possible to record the benefit certificate data on a non-contact IC card built in the portable terminal and read it with the IC card reader of the POS cash register terminal.

  The present invention is applicable even when the advertiser and the manager of the actual store are different. In other words, the manufacturer of the product sold at the convenience store becomes the advertiser, the promotion campaign for the specific product is executed on the advertiser site, and the special product is purchased at the convenience store of a specific brand with this special certificate. It will be publicized if attached. When the product is sold at the convenience store, starting from an advertisement posting site on which such an advertiser's banner advertisement is posted, the advertiser pays the advertising cost according to the sales amount from the advertiser to the advertisement posting site operator. At the same time, for example, the sales promotion cost paid by the advertiser to the convenience store can be used for the cost of granting the privilege by the privilege certificate.

  In the advertisement management apparatus 5, the click record and the privilege certificate issuance record may be collated by sequential processing or batch processing. Similarly, the advertisement guidance record and the shopping record with a privilege may be collated by sequential processing or batch processing. Furthermore, it is also possible to simultaneously perform click recording, privilege certificate issuance recording and privileged shopping recording by batch processing. In that case, exactly the same result can be obtained by the procedure of collating the privilege certificate issuance record from the shopping record with privilege and further collating the click record.

Claims (10)

A computing method specified by the following items (1) to (7).
(1) The affiliate advertisement management device is a computing method executed in cooperation with the advertisement posting site, user terminal, advertiser site, and POS server. (2) The affiliate advertisement management device uses the advertisement posting site A. When the banner advertisement C is clicked on the user terminal B to be browsed, the user terminal B is guided to the advertiser site D linked to the banner advertisement C, and the user terminal B is guided to the advertiser site D. When the privilege certificate acquisition action is executed, an advertisement guide record is created and stored based on the information acquired from the user terminal B and the advertiser site D in the process. (3) The user of the user terminal B receives a privilege certificate E issued by the advertiser site D in response to a request from the user terminal B guided to the main site D. (4) The advertisement guide record can identify the advertising site ID that can identify the operator of the advertising site A and the advertiser of the advertiser site D. It includes a banner advertisement ID, a privilege certificate ID that is unique information recorded in the privilege certificate E acquired by the user, and a privilege certificate issuance date and time. (5) The affiliate advertisement management device has acquired the privilege certificate. When the user goes to the actual store related to the advertiser site of the publisher and purchases and pays at the POS cash register terminal, the record information of the benefit certificate is input to the POS cash register terminal. Creating and storing a shopping record with benefits based on notification information from a POS server that centrally manages checkout information from a plurality of POS cashier terminals including cashier terminals (6) With benefits The product record includes a privilege certificate ID, a purchase record, and a checkout date and time. (7) The affiliate advertisement management device compares the advertisement guide record and the shopping record with a privilege with a combination of privilege certificate IDs that match. Specifying and calculating an advertising cost based on the shopping record of the specified combination and paying the calculated advertising cost from an advertiser of the banner advertisement ID of the combination to an operator of the advertising site ID of the combination Information processing The shopping record includes information from which the total sales amount can be known,
The method according to claim 1, wherein the affiliate advertisement management device calculates an advertisement cost by a calculation formula using the total sales amount as an input variable. The shopping record includes information from which the sales amount classified by product category can be known,
The method according to claim 1, wherein the affiliate advertisement management device calculates an advertisement cost by a calculation formula using the sales amount for each product category as an input variable. The shopping record includes information from which the sales amount for each product ID can be known,
The method according to claim 1, wherein the affiliate advertisement management device calculates an advertising cost by a calculation formula using a sales amount of a specific product ID set in advance as an input variable. The formula is set for each advertiser individually,
The method according to any one of claims 1 to 4, wherein the affiliate advertisement management device calculates an advertisement cost by using a calculation formula of an advertiser corresponding to the advertisement guide record and the shopping record with a privilege for which the advertisement cost is paid. The affiliate advertisement management device is a shopping record with a benefit having a settlement date within a predetermined period after the benefit certificate issuance date and time of the advertisement guide record, and a combination with the shopping record with a privilege having the same benefit certificate ID The method according to claim 1, which is a target of payment. The affiliate advertisement management device pays the advertising cost for a combination with the purchase record with the benefit with the oldest settlement date when there are a plurality of purchase records with the benefit with the same benefit certificate ID for one advertisement guide record. The method according to any one of claims 1 to 5. When there are a plurality of privileged shopping records with the same benefit certificate ID for one advertisement guide record, the affiliate advertisement management device combines each with a predetermined number of shopping records with a privilege in the order of settlement date The method according to any one of claims 1 to 5, wherein the advertising fee is paid. Claims 1-5: The affiliate advertisement management device does not pay the advertising cost for a combination in which the settlement date of the shopping record with a benefit is older than the issuance date and time of the benefit certificate of the advertisement guidance record even if the benefit certificate IDs match. The method according to any one.   An affiliate advertisement management apparatus that implements the computing method according to claim 1.

Images