JP2012053875A - Automatic dispenser having integrated promotion advertisement service function - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enable an automatic dispenser that can be installed at various places to provide integrated promotion advertisement services.SOLUTION: The automatic dispenser configured to store products for sales in the predetermined space and to eject the products through processing by settlement means includes: at least one display panel that receives promotion advertisement contents via a wired or wireless network and displays the contents; a touch screen unit for accepting input of a user command including member authentication required for participating in the promotion advertisement; a card reader unit that is disposed on one side of the touch screen unit and reads member card information for the member authentication; and a printing unit for outputting privileges accompanying participation in the promotion advertisement and the deliverable of processing results.

Description

  The present invention relates to a vending machine equipped with a promotion advertisement integrated service function, and more particularly, provides a promotion advertisement integration service with a vending machine, provides discount benefits through sales product related advertisements, and provides a three-dimensional display using a 3D display panel. The present invention relates to a vending machine having a promotion advertisement integrated service function capable of enhancing the effect of sales and advertisement by applying advertisement and a transparent display panel.

  In general, vending machines, also called vending machines, are installed in various locations such as streets, subways, theaters, buildings, and so many vending machines are installed that can be easily found around. Easy and convenient.

  There are a wide variety of types, from small vending machines that can simply enjoy hot coffee drinks to large vending machines that can purchase a variety of sweets and small electronic products.

  On the other hand, the digital information display (DID) that is already operated in the form of a standing signboard is only advertising without another function by LCD (Liquid Crystal Display) or PDP (Plasma Display Panel). In addition, although various promotional advertisements and event advertisements are being conducted for the purpose of consumer participation, not only are there substantial benefits associated with participating in such promotions and events, The measurement and analysis of advertising effectiveness due to the implementation of event advertisements is not normal.

  In recent years, kiosks have been installed and operated in public places so that users can obtain information, purchase, issue tickets, and register, but advertise on a part of the touch screen or a separate display screen. Sometimes.

  However, users who perform certain procedures often do not pay any attention to advertising content that is not related to the purpose, and because it is installed in a specific location, it is bothered to use it in order to use it. There is an inconvenience that desired information and benefits cannot be obtained unless the user moves.

  Accordingly, the present invention has been made to solve the above-described problems, and the object of the present invention is to provide a promotion integrated advertising service by a vending machine that can be installed in various places, and is closely related to daily life. An object of the present invention is to provide a vending machine for a promotion advertisement integrated service that can effectively carry out a promotion advertisement even at a place.

  Another object of the present invention is the promotion advertisement integration that can enhance the visible effect of the advertisement by placing a transparent display panel in front of the vending machine and can confirm the product to be purchased during the advertisement. The purpose is to provide vending machines for service.

  Still another object of the present invention is to provide a vending machine for a promotional advertisement integrated service that allows a discount benefit to be applied to a buyer who has viewed a promotional advertisement for a product to be purchased.

  An object of the present invention as described above is a vending machine configured to store a product for sale in a predetermined space and discharge the product by processing by a settlement means, via a wired or wireless network. At least one display panel for receiving and displaying promotional advertising content; a touch screen unit for receiving user instructions including member authentication to participate in the promotional advertising; one of the touch screen units A card reader unit for reading member card information for member authentication; and a printing unit for outputting benefits resulting from participating in the promotion advertisement and a result of the processing result. Achieved by vending machine with integrated advertising service function It is.

  According to the present invention, it may further include a transparent display panel provided between the transparent member on the front surface and the sign unit so that the products displayed on the inside of the display of the promotional advertisement can be seen through.

  According to the present invention, the transparent display panel is fixed to rails provided at an upper part and a lower part, and can be transferred to the left and right via a bearing.

  According to the present invention, the display panel and the transparent display panel are configured as a 3D display panel for 3D advertisement.

  According to the present invention, the settlement means may include at least one of a coin input unit, a paper bag input unit, and a card reader unit.

  According to the present invention, the card reader unit may include at least one of a magnetic card reader unit and an RFID card reader unit.

  According to the present invention, the result output by the printing unit includes at least one of a coupon, a discount ticket, a schematic diagram for providing information, a funding breakdown, and content information given as a privilege when participating in the promotion. Can be included.

  According to the present invention, points or electronic gift certificates can be directly accumulated by the magnetic card reader unit or the RFID card reader unit.

  According to the present invention, a discount privilege can be applied to a buyer who views a promotional advertisement for a product on sale.

  The present invention may further include a camera for measuring the degree of exposure of the promotion advertisement on the display panel.

  According to the vending machine having the promotion advertisement integrated service function of the present invention, the vending machine that can be installed in various places provides the promotion integrated advertisement service, so that it can be used in many places close to life. There is an effect that promotion advertisement can be carried out.

  In addition, according to the vending machine having the promotion advertisement integrated service function of the present invention, a transparent display panel can be arranged in front of the vending machine, so that the visual advertisement effect can be enhanced and the advertisement is transparent during the advertisement. There is an effect that the product on the back side of the display panel can be confirmed and purchased.

  In addition, according to the vending machine having the promotion advertisement integrated service function of the present invention, by providing a discount privilege to the buyer who has watched the promotion advertisement for the product to be purchased, This has the effect of increasing demand.

1 is a perspective view of a vending machine having a promotion advertisement integrated service function according to an embodiment of the present invention. FIG. 3 is a partial perspective view illustrating a transparent display panel of a vending machine having a promotion advertisement integrated service function according to an embodiment of the present invention. It is a sectional side view which shows the structure of the front surface of the vending machine provided with the promotion advertisement integrated service function by the Example of this invention.

  Terms and words used in this specification and claims should not be construed as limited to ordinary or lexical meaning, and the inventor should use the terminology concept to best explain his invention. Must be construed as meanings and concepts that fit the technical idea of the present invention in accordance with the principle that can be defined appropriately.

  Therefore, the embodiment described in the present specification and the configuration shown in the drawings are only a preferred embodiment of the present invention and do not represent all the technical ideas of the present invention. It should be understood that there are a variety of equivalents and variations that can be substituted.

  The vending machine having the digital information display function for providing the promotion advertisement integrated service according to the present invention is a subway station, bank, department store, shopping center, airport, hotel, exhibition hall, as well as product sales. It is a composite video medium that functions as a digital display device that provides advertisements and video and sound along with various types of guidance information suitable for indoor and outdoor installation locations, and an information provision device that can display advertisements. , RFID (Radio Frequency Identification) is a next generation recognition technology that can manage information of various individuals such as products, food, animals, and things via IC chip and wireless communication. Recently, credit cards and traffic cards It is generally used for an electronic fee payment system such as

  The present invention thereby installs vending machines equipped with digital information display functions in all places where operators can install, and sells and promotes products for all people who use the digital information display. Advertising and gift certificate accumulation service can be implemented.

  Depending on where the vending machine equipped with the digital information display function is installed, you can use a card that has been affiliated with the relevant merchant, and you can also use your own card that operates the digital information display. It is preferable not to limit the use to only those who have the card.

  In other words, according to the present invention, a consumer can use a partner card to allow a card reader of a vending machine equipped with a digital information display function to recognize a bank card, thereby providing a privilege including a gift certificate, a discount ticket, and a prize. Gift certificates that can be collected and received free of charge, and gift certificates received by consumers are operated as electronic gift certificates, which can be used to purchase products provided by advertisers. Can be printed and provided to the user.

  Advertisers use promotional vending machines equipped with digital information display functions to carry out promotional advertisements and gift voucher accumulation services, so that the degree of advertisement exposure, gift voucher accumulation, gender, age range, usage rate by date, use by time zone Rate analysis, usage rate by location, date of use of gift certificate, sales status by purchase item, etc., and consumer analysis and consumption pattern analysis from implementation of gift certificate accumulation service to gift certificate use are possible. In addition to being able to measure the effectiveness of implementing promotional advertisements by securing relevant data, we can set strategies and directions for future advertising and sales promotion implementation based on this, and match the advertising target, that is, consumer trends It is possible to conduct advertisements and sales promotions that suit your needs.

  Partner banks and service providers can offer vouchers for free gifts to their customers using vending machines equipped with a digital information display function. And use your own bank card or customer card to use gift certificates, you can not only generate new revenue from this, but also secure data such as sales analysis, consumer analysis and consumption pattern analysis by using card As a result, various marketing activities for future bank customers can be implemented.

  In order to receive discount benefits for promotional advertising integration services and product purchases using vending machines equipped with digital information display functions, consumers first have bank cards or customer cards provided by partner banks or service operators. When a consumer who owns this card uses the service according to the present invention for the first time, the card is configured on a digital information display installed in a partner bank or a member store without a separate application procedure. By letting the reader recognize the card you own, you can complete membership subscription and gift certificate accumulation by using the service, and you can receive continuous service thereafter. Inconvenience such as application procedures can be eliminated and The gift certificate is an electronic gift certificate provided on a computer that is not a real gift certificate in the form of a printed matter. Not only is there no risk of loss or damage, but it is not necessary to carry the gift certificate to use it. You can connect to the site and check the breakdown of gift certificates used by consumers.

  A vending machine provided with a promotion advertisement integrated service function according to an embodiment of the present invention for enhancing the advertising effect by applying promotion advertisement management and purchasing benefits by the vending machine having the digital information display function as described above. A detailed description will be given below with reference to the accompanying drawings.

  FIG. 1 is a perspective view of a vending machine having a promotion advertisement integrated service function according to an embodiment of the present invention.

  Referring to FIG. 1, the vending machine 100 having the promotion advertisement integrated service function stores a product 10 for sale in a predetermined space of a main frame, discharges the product 10 by processing by a settlement means, and promotes the product. In order to provide an advertisement integration service, at least for receiving and displaying promotional advertisement content from a management server (not shown) via a wired or wireless network and displaying content produced in 3D or 2D One display panel 110, a touch screen unit 102 for receiving an input of a user command including member authentication for participating in the promotion advertisement, and one side of the touch screen unit 102 are provided for member authentication. For reading membership card information And a printing unit 104 for outputting a result of a privilege and a processing result generated when participating in the promotion advertisement, and basically for purchasing the product 10 for a vending function. For cash settlement, a paperboard input unit 122 and a coin input unit 124, a product selection input unit 120 for inputting the number of the product to be purchased, and a product discharge unit 128 for discharging the selected product The coin change unit 126 for returning the change is further provided, and the product 10 is displayed even during the display of the promotional advertisement between the transparent member 20 formed on the front surface of the vending machine 100 and the sign unit 200. A transparent display panel 300 that can be seen is further included.

  The product 10 provided in the vending machine 100 can be selected from all favorite foods including sweets, drinks, chocolates, etc., and can include any electronic equipment and accessories that can be sold. Is not limited.

  In the present invention, the promotion advertisement includes an advertisement of the product 10 sold by the vending machine 100. If the purchaser selects and watches the promotion advertisement for the product 10 to be purchased before purchasing the product 10, the partnership is established. The privilege which can purchase the product 10 at a discount price by the confirmation of the card or other service use card information is provided.

  Alternatively, by accumulating a predetermined percentage of the sales price as points or cash, an effect of increasing the sales of the product 10 and the advertisement viewing can be obtained.

  Although not shown, in order to receive and display the promotional advertisement content via the vending machine 100 of the present invention, a wired or wireless network device must be provided.

  The vending machine 100 may further include a camera 130 for measuring the degree of exposure of promotional advertisements, crime prevention and security, and managing multimedia contents including user photo composition and video mail.

  The result output by the printing unit 104 includes a printed matter including at least one of a coupon given as a privilege when participating in the promotion, a discount ticket, a schematic diagram for providing information, a funding breakdown, and content information. It is.

  The card reader unit including the magnetic card reader unit 108 and the RFID card reader unit 106 is provided with a credit card payment for product purchase and points and an electronic gift certificate are directly accumulated to give a favor for the use of advertisements and contents. Can do.

  The display panel 110 may be a 2D or 3D display panel. In the case of being composed of two or more, it can be composed of only content produced in the same dimension or content produced in different dimensions, and can be divided into a single display panel 110 vertically or horizontally. Thus, contents of different dimensions can be displayed. At this time, it is preferable that the content produced in 3D can be displayed on the upper part and the content produced in 2D can be displayed on the lower part.

  This is because the content itself is separated into pieces in the content production stage, and the 3D display panel is applied to any one of the upper part and the lower part of the display panel 110. Preferably, the content is displayed on the panel in different dimensions.

  Since the advertising effect varies depending on whether the image is produced and displayed in 3D or 2D for each content, the advertising effect can be further enhanced by producing according to the characteristics.

  FIG. 2 is a partial perspective view showing a transparent display panel of a vending machine having a promotion advertisement integrated service function according to an embodiment of the present invention, and FIG. 3 is a vending machine having a promotion advertisement integrated service function according to an embodiment of the present invention. It is a sectional side view which shows the structure of the front surface of.

  As shown in FIGS. 2 and 3, a sign unit 200 is provided on the upper front surface of the product 10 displayed on the shelf 12 formed of one or more layers so that a fixed advertisement can be displayed. A transparent display panel 300 can be transferred between the sign unit 200 and the transparent member 20.

  The transparent display panel 300 is a display that controls a substance having an intermediate state between a solid and a liquid and adjusts the light transmittance so that an image can be seen. AMOLED, commonly called a light emission itself, can be applied. The operation method is not particularly different from TFT-LCD.

  As described above, by applying the transparent display panel 300 to the inner side of the transparent member 20, it is possible to expand the display space for advertisement, increase the visual advertisement effect, and during a wide range of front advertisements. Since the field of view of the product 10 to be purchased can be secured, it is possible to purchase while confirming the product on the back side of the transparent display panel 300 during the advertisement.

  In addition, since the advertisement can be displayed in a wide space of the transparent display panel 300, there is an effect that people who are separated by a certain distance can also see the advertisement.

  Although not shown in the figure, the vending machine 100 is equipped with a module capable of transmitting and receiving data by Wi-Fi (registered trademark), Zigbee (registered trademark), and Bluetooth (registered trademark), so that they are separated by a predetermined distance. It is preferable that people can participate in the promotion advertisement wirelessly and participate through a smart mobile communication terminal application and a personal computer (PC) widget program which are provided separately.

  On the other hand, when the purchaser purchases the product 10, the transparent display panel 300 blocks the field of view, so that the transparent display panel 300 can be transferred to a predetermined space.

  As shown in FIG. 3, this is supported by bearings 301a and 301b provided above and below the inner upper end and lower end frame of the transparent member 20 on the front surface of the vending machine 100 so that it can be transferred.

  Furthermore, if a roll-shaped transparent display panel is applied, it is preferable that the roll-shaped transparent display panel can be configured to be wound around the upper end or the lower end.

  While the present invention has been described above with reference to the preferred embodiments of the present invention, the present invention is not limited to the above-described embodiments, and is generally used in the technical field to which the present invention belongs without departing from the spirit of the present invention. It goes without saying that various modifications and variations can be made by those who have the knowledge within the scope equivalent to the technical idea of the present invention and the claims described below.

  The present invention provides a promotional advertisement integration service with vending machines, offers discount benefits through sales-product-related advertisements, and increases sales and advertising effectiveness by applying 3D advertisements and transparent display panels with 3D display panels. It can be applied to vending machines equipped with a function for integrating promotional advertisements.

DESCRIPTION OF SYMBOLS 10 Product 12 Shelf 20 Transparent member 100 Vending machine 102 Touch screen unit 104 Printing unit 106 RFID card reader unit 108 Magnetic card reader unit 110 Display panel 120 Product selection input part 122 Paper bag input unit 124 Change coin input unit 126 Change change unit 128 Product discharge unit 130 Camera 200 Sign unit 300 Transparent display panel 301a, 301b Bearing

Claims (10)

In a vending machine configured to store products for sale in a predetermined space and discharge the products by processing by a payment means,
At least one display panel for receiving and displaying promotional advertising content over a wired or wireless network;
A touch screen unit for receiving a user command including a member authentication for participating in the promotion advertisement;
A card reader unit provided on one side of the touch screen unit for reading member card information for member authentication; and a benefit generated when participating in the promotion advertisement and a result of processing result are output. A vending machine equipped with a promotion advertisement integrated service function characterized by including a printing unit.   The display device according to claim 1, further comprising a transparent display panel provided between the transparent member on the front surface and the sign unit so that the products displayed on the inside of the display of the promotional advertisement can be seen through. Vending machine with integrated promotion advertising service function.   3. The vending machine having a promotion advertisement integrated service function according to claim 2, wherein the transparent display panel is fixed to rails provided at an upper part and a lower part, and can be transferred to the left and right via a bearing. .   The vending with the promotion advertisement integrated service function according to any one of claims 1 to 3, wherein the display panel and the transparent display panel are configured as a 3D display panel for 3D advertisement. Machine.   2. The vending machine having the promotion advertisement integrated service function according to claim 1, wherein the settlement means includes at least one of a coin change unit, a paper bag input unit, and a card reader unit.   6. The vending machine having a promotion advertisement integrated service function according to claim 1, wherein the card reader unit includes at least one of a magnetic card reader unit and an RFID card reader unit.   The result output by the printing unit includes at least one of a coupon, a discount ticket, a schematic diagram for providing information, a funding breakdown, and content information provided as a privilege when participating in a promotion. The vending machine provided with the promotion advertisement integrated service function according to claim 1.   7. The vending machine having a promotion advertisement integrated service function according to claim 6, wherein points or electronic gift certificates are directly accumulated by the magnetic card reader unit or the RFID card reader unit.   2. The vending machine having a promotion advertisement integrated service function according to claim 1, wherein a discount privilege is applied to a purchaser who views a promotion advertisement for a product being sold.   The vending machine according to claim 1, further comprising a camera for measuring the degree of exposure of the promotion advertisement on the upper side of the display panel.

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