JP2012053523A - Browsing history acquisition method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a browsing history acquisition method capable of acquiring a browsing history of a website visitor.SOLUTION: When a customer terminal 20 displays web pages stored by servers 24 and 25, information of the displayed web pages and time information when the web pages are displayed on the customer terminal 20 are acquired. Then, a cookie specific to the customer terminal 20 is generated, and based on the cookie for identifying a person that is saved in a browser of a customer accessing servers 22 to 27 of a plurality of enterprises, website browsing history information of the customer terminal 20 is received by exchanging the cookie.

Description

  The present invention relates to a browsing history acquisition method for a website viewer.

In order to effectively use a website (information image following the screen that is displayed first when the server is accessed) used for commercial purposes, the top page (server resource URL (Uniform Resource Locator)) ), The web page including the web page that is displayed first) must be read by more viewers. To that end, it is important to investigate the preferences and trends of the viewers and create a website according to them.
Patent Document 1 does not introduce an expensive analysis program and has little trouble for a website operator, and can obtain almost all browsing history of website visitors. In addition, an information providing method has been disclosed that uses this to provide information to a website operator so that more viewers can visit and create an efficient website.

JP 2002-91852 A

  Patent Document 1 uses a technique of leaving a cookie in the browser of a customer terminal, but an acquisition method that specifically acquires and associates personal information of the customer terminal with this technique is not clarified.

  An object of this invention is to provide the browsing history acquisition method which can acquire personal information appropriately and can acquire the browsing history of a website simply.

The browsing history acquisition method of the present invention includes a step of registering a mail address of a customer terminal that has been accepted in advance, a step of distributing mail to the registered mail address, and a URL described in the mail at the customer terminal that has received the mail. A step of storing a cookie for identifying an individual in the browser of the customer terminal by clicking, a step of receiving email browsing history information by the customer terminal that received the email, and a step of creating a customer list that browsed the email And having
The method includes a step of receiving website browsing history information based on a cookie that identifies an individual stored in a browser of a customer who has accessed a predetermined site.

  In addition, the browsing history acquisition method of the present invention includes a step of registering a customer's email address approved in advance in the administrator server, a step of distributing email from the administrator server to the customer, and the customer who received the email are described in the email. A step of storing a cookie for identifying an individual in a customer's browser by clicking a URL; a step of receiving an email browsing history information by an administrator server; and a step of creating a list of customer names from which the administrator server has browsed an email And a process in which a customer accesses a predetermined site and a process in which an administrator server receives website browsing history information.

  Java (registered trademark) Script or PHP for calling a PHP code can be embedded in a website on the administrator server 31 side or a page to be browsed.

  In the process of distributing mail to customers, the URL information that is different for each customer is automatically described in the mail and distributed individually, and the administrator database records the distribution destination when issuing individual URLs. Can be executed.

  As described above in detail, according to the browsing history acquisition method of the present invention, it is possible to acquire personal information appropriately and easily acquire the browsing history of a website.

Schematic which shows the whole structure of the system by which the browsing history acquisition method in embodiment of this invention is used. The block diagram which shows the data stored in the browsing frequency memory | storage part. The block diagram which shows the data stored in the specific information storage part. The block diagram which shows the data stored in the detailed information storage part. The flowchart explaining the effect | action which acquires and stores a visitor's personal information. Explanatory drawing for showing the actual operation of the browsing history acquisition method in the embodiment of the present invention. The other explanatory view for showing the actual operation of the browsing history acquisition method in the embodiment of the present invention. Still another explanatory diagram for showing the actual operation of the browsing history acquisition method in the embodiment of the present invention. Another explanatory view for showing the actual operation of the browsing history acquisition method in the embodiment of the present invention. The flowchart which shows the operation | movement flow in the Example of the browsing history acquisition method of this invention.

  An embodiment of the website browsing history acquisition method of the present invention will be described with reference to FIGS.

  As shown in FIG. 1, a plurality of customer terminals 20 are connected to servers 22 to 27 of a plurality of companies via the Internet 21. The server 24 is hyperlinked (hereinafter simply referred to as a link) with the server 27 of the search site, and is linked with another server 26 by a banner advertisement. One or a plurality (two in FIG. 1) of servers 22 to 27 are linked to the management center 30.

Each of the servers 22 to 27 has a storage unit 28. The storage unit 28 stores a plurality of web pages described by an HTML (Hypertext Markup Language) document which is a standard description language of WWW (World Wide Web).

(Management Center 30) As shown in FIG. 1, the management center 30 includes an administrator server 31, which is a mail distribution server, a browsing count storage unit 32, a transition storage unit 33, a detailed information storage unit 34, and a specific information storage. The administrator server 31 is connected to the storage units 32 to 35. The administrator server 31 has a totaling unit 36 that totals the information from the storage units 32 to 35, and a cookie control unit 37 that generates cookies and delivers the cookies.

As shown in FIG. 2, the browsing count storage unit 32 uses the terminal number 50 assigned to the customer terminal 20 as an index, the time 51 when the customer terminal 20 last accessed the administrator server 31, and the customer terminal 20 The number of accesses 52 to the administrator server 31 is stored.

The detailed information storage unit 34 and the specific information storage unit 35 store the personal information of the viewer who is browsing through the customer terminal 20, using the terminal number 50, which is the identifier of the customer terminal 20, as an index. Among them, the detailed information storage unit 34 stores reliable personal information 57, for example, when the servers 24 and 25 and the customer terminal 20 make a contract via the Internet as shown in FIG. The personal information 57 of the viewer obtained at the time of e.g.), such as e-mail address, name, telephone number, gender, date of birth, address, etc., is stored. Further, in the detailed information storage unit 34, the name of the website 54 to which the viewer transmitted (for example, contracted) the personal information 57, the registration date 58 when the personal information 57 was first acquired, and the latest personal information. The updated date 59 is stored in this information. The detailed information storage unit 34 is used when the terminal number 50 and the website name 54 are the same, and some personal information 57 is the same (for example, when both the e-mail address and the name are the same). The information is updated to the latest information obtained as the information of the same viewer.

Further, in the specific information storage unit 35, attribute information 61 (for example, occupation, age, questionnaire question (for example, how often do you go on a trip, etc.) for specifying the individual obtained in a questionnaire or the like within a certain range. 3 are stored using the terminal number 50 as an index, as shown in Fig. 3. Further, in the specific information storage unit 35, the website name 54 and the web page name 56 to which the attribute information 61 is transmitted, The time 62 when the attribute information 61 was transmitted to the website is stored.

As shown in FIG. 5, the administrator server 31 receives the personal information transmitted from the customer terminal 20 and the information transmitted from the web page (step S30). The header part of http from which this information is transmitted includes a cookie with a terminal number of 50. Therefore, first, the terminal number 50, the time at that time, and the information transmitted from the web page are stored in the transition storage unit 33.

Next, the transmitted personal information is stored in the detailed information storage unit 34 and the specific information storage unit 35. Before that, it is determined whether the terminal number 50 is already registered under the same website name 54. (Step S32). If registered, it is next determined whether some of the registered personal information 57 (for example, e-mail address and name) is the same as the currently transmitted information (step S33). If the e-mail address and the name are the same, the other personal information 57 is overwritten and updated (step S34), and the process proceeds to step S36. When updating, the date when the personal information is acquired is stored as the update date.

If the terminal number 50 is not registered with the same website name 54, or if it is registered but the e-mail address and name of the personal information 57 are not the same, the obtained personal information is stored in the detailed information storage unit. 34 (step S35), and the process proceeds to step S36. In this registration, the acquired date is stored as the update date and the registration date. In step S36, the terminal number 50, the website name 54, the web page name 56, the attribute information 61, and the time 62 when the attribute information 61 is transmitted to the website are stored.

In this way, when the administrator server 31 writes the personal information or the like in the storage units 33 to 35 in step S20, the personal information transmitted from the customer terminal 20 is sent to the customer terminal 20 by e.g. Is transmitted to the server 24 that is the destination of the personal information (step S21). Thereby, the server 24 acquires the content of the application of the browser of the customer terminal 20 and the personal information of the browser.

Next, the operation of this browsing history acquisition method will be described.
First, as shown in FIG. 6, a step of registering a mail address of the customer terminal 20 approved in advance and a step of distributing mail to the registered mail address are performed. At that time, an email is delivered from the administrator server 31 to the plurality of customer terminals 20, and the address of the website is entered in the body of the email. At that time, the query string (URL argument) at the end of the URL is changed for each mail transmission destination and transmitted.

Next, as shown in FIG. 7, the corresponding website is accessed from the address of the website in the mail via the customer terminal 20. In other words, a plurality of customer terminals 20 are accessed to a plurality of enterprise servers 22 to 27, and a member is specified by a query string attached to the requested URL.

Next, as shown in FIG. 8, when information is displayed on the browser from the servers 22 to 27 of a plurality of companies, Cookie is also attached, and a code for identifying the member is put in Cookie and transmitted. As a result, the browser stores the sent cookie (common specification of the browser). As a result, a step of storing a cookie for identifying an individual in the browser of the customer terminal 20 is performed by clicking the URL described in the email at the customer terminal 20 that has received the email.

Next, as shown in FIG. 9, a site where a cookie is obtained before accessing the servers 22 to 27 of a plurality of companies is accessed by attaching a cookie, and a code for identifying a member is sent to the sent cookie. Is included, so save the access history based on it. Accordingly, a process of receiving website browsing history information is performed based on the cookie that identifies the individual stored in the browser of the customer who has accessed the servers 22 to 27 of the plurality of companies.

Embodiments of the website browsing history acquisition method of the present invention will be described below.
The recommended operating environment for the administrator server 31 in the website browsing history acquisition method of the present invention is as follows.
OS: Windows (registered trademark): 2000 / XP / Vista / 7
Macintosh: Mac OS X
CPU:
Windows (registered trademark): Clock frequency of 800 MHz or higher Macintosh: Intel CPU installed machine Recommended main memory: 512 MB or more Browser:
Windows (registered trademark): Microsoft Internet Explorer 7 or higher, Firefox 3 or higher, Chrome 3 or higher Macintosh: Safari 1.3 or higher Plug-in:
Adobe Flash Player 10.1 or higher Monitor resolution: 1024 × 768 pixels or higher Communication speed: 1 megabit / second Java (registered trademark) Script: Some use Java (registered trademark) Script. When Java (registered trademark) Script is OFF, a pop-up window is not opened and previewing cannot be performed.
About pop-up blocker: A preview of the produced content was displayed in a pop-up. If the pop-up blocker is set, it is necessary to set the setting to OFF or open the window with a corresponding command.

The browsing environment recommended for the customer terminal 20 is as follows.
OS:
Windows (registered trademark): 2000 / XP / Vista / 7
Macintosh: Mac OS X

CPU:
Windows (registered trademark): Clock frequency of 800 MHz or higher Macintosh: Intel CPU installed machine Recommended main memory: 512 MB or more Browser:
Windows (registered trademark): Microsoft Internet Explorer 7 or higher, Firefox 3 or higher, Chrome 3 or higher Macintosh: Safari 1.3 or higher Plug-in: None Monitor resolution: 1024 × 768 pixels or higher Communication speed: Unspecified Java (registered trademark t Sc) Use Java (registered trademark) Script. When Java (registered trademark) Script is OFF, a pop-up window is not opened and previewing cannot be performed.
Cookies: A setting that accepts cookies or does not delete cookies when closing the browser is required.

Operation on the administrator server 31 side (1) Embed Java (registered trademark) Script or PHP for calling the following PHP code in the website on the administrator server 31 side or in a page to be browsed.
Java (registered trademark) Script that calls a PHP code to save the sent cookie as browsing data
<Script? Type = "text / Java (registered trademark) script"? Src = "http: //.xxx.co.jp/view/view.php? Page = .DELTA."></Script>
Although it is possible to embed even a website configured with a CMS program, it is impossible to embed a website constructed in the ASP format, and the Java (registered trademark) Script to be embedded differs depending on the administrator server 31.
(2) When URL information that is different for each person is automatically described in the mail and distributed individually, and the individual URL is issued, the database side executes processing for recording the distribution destination.

Customer terminal 20 side operation A http: // OO. co. jp / webmaga. php? wid = xxx & cid = 4a23135a151agsd51d
B http: // OO. co. jp / webmaga. php? wid = xxx & cid = 4a216545484fdsf564s
C http: // OO. co. jp / webmaga. php? wid = xxx & cid = 5asdf5dsf45ds445dsgsf
When A clicks on the URL, it is possible for the administrator server 31 to grasp that A has browsed. At the same time, it leaves a personally identifiable cookie in the browser of the clicker. Since the website is accessed by the browser in which the cookie is left, the administrator server 31 can recognize a unique code for identifying the individual in the cookie and identify the individual.

FIG. 10 shows an operation / operation flow of the manager server 31 and the customer terminal 20 in the embodiment of the website browsing history acquisition method described above.

(1) Administrator server 31: Request for collection of email address and other personal information to the customer (2) Customer of the customer terminal 20: Provide personal information (3) Administrator server 31: Personal information of the customer of the customer terminal 20 on the system side (4) Administrator server 31: Email creation (5) Administrator server 31: Email delivery (6) Customer terminal 20 customer: Receive email, open email, click URL in email (A)
Cookies for identifying individuals are stored in the customer browser of the customer terminal 20 (7) Administrator server 31: Receiving mail browsing history information (8) Administrator server 31: Displaying a customer name list of the customer terminal 20 that has viewed the mail ( 9) Administrator server 31: Approach individually from the customer name list of the customer terminal 20 that has browsed the email (mail delivery / DM shipment)
(10) Customer of customer terminal 20: Access to site of administrator server 31 from search engine or favorites (11) Administrator server 31: Receipt of website browsing history information (12) Administrator server 31: Customer who browsed website Display the customer name list of the terminal 20 (13) Administrator server 31: Targets can be narrowed down by repeating the approach (14) and (A) individually from the customer name list of the customer terminal 20 browsing the website. It is also possible to grasp the customer name of the customer terminal 20 that is currently interested.

DESCRIPTION OF SYMBOLS 20 ... Customer terminal, 24, 25 ... Server, 40 ... Image tag, 42 ... URL of program, 50 ... Terminal number as identifier, 53 ... Time when web page was displayed, 57 ... Personal information, 61 ... Attribute information.

Claims (4)

Registering the email address of the customer terminal that has been accepted in advance, delivering the email to the registered email address, and clicking the URL described in the email at the customer terminal that received the email. Storing a cookie for identifying an individual in a browser; receiving mail browsing history information by the customer terminal that received the mail; and creating a customer list that has browsed the mail;
A website browsing history acquisition method comprising a step of receiving website browsing history information based on a cookie that identifies an individual stored in a browser of a customer who has accessed a predetermined site.   Registering the customer's email address that has been accepted in advance in the administrator server, delivering the email from the administrator server to the customer, and clicking the URL described in the email by the customer who received the email to the customer's browser A step of storing a cookie for identifying an individual, a step of receiving an email browsing history information by an administrator server, a step of creating a list of customer names from which the administrator server has browsed an email, and a step of accessing a predetermined site by a customer And a website browsing history acquisition method comprising: an administrator server receiving website browsing history information. The website browsing history acquisition method according to claim 2, wherein Java (registered trademark) Script or PHP that calls a PHP code is embedded in a website on the administrator server 31 side or a page to be browsed. In the process of distributing mail to customers, the URL information that is different for each customer is automatically described in the mail and distributed individually, and the administrator database records the distribution destination when issuing individual URLs. The website browsing history acquisition method according to claim 2 to be executed.

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