JP2011253240A - Information display program, information display program recording computer-readable recording medium, information display method, information display device and information service system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information display program etc. with which the information relating to articles in which users are interested can be easily checked.SOLUTION: Display information is displayed on a display part for displaying article information including article images for each articles. The similarity of article images selected by selection operation and articles images other than the article images included in display information is calculated. Based on the similarity, it is judged whether or not the article images of articles selected by selection operation and the article images other than the selected articles images are similar to each other. When as a result of the judgment these images are not similar to each other, the visibility of the article information corresponding to the article images is lowered.

Description

  The present invention relates to a technical field of an information display program, a computer-readable recording medium recording the information display program, an information display method, an information display device, and an information providing system.

  2. Description of the Related Art Conventionally, a search site that presets keywords and the like for various information existing on the Internet and extracts and provides the keywords input for search and the corresponding information based on the set keywords is provided. Are known. According to such a search site, the user can search various information existing on the Internet, and obtains information corresponding to the input keyword by inputting a keyword related to the information of interest. can do.

  On the other hand, in Patent Document 1, a search keyword for searching for a product is received from a terminal device, a product is searched based on the search keyword, and the search result is based on the priority order (for example, price order) designated by the user. A technique for transmitting display data to be displayed to a terminal device is disclosed. Such a technique is useful when the user specifies the lowest priced product from a large number of search results.

JP 2002-318814 A

  However, in the above-described technology, when information about a product that the user is interested in (for example, price information) is to be acquired, if a search keyword (for example, the name or model number of the product) indicating the product is specified, the product Not only products related to the product (accessories, consumables, related products, etc.) are output as search results. Therefore, the user has to confirm information about the product he is interested in one by one, which is sometimes not convenient.

  The present invention has been made in view of the above points, an information display program that allows a user to easily check information related to a product that the user is interested in, a computer-readable recording medium that records the information display program, and an information display It is an object to provide a method, an information display device, and an information providing system.

  In order to solve the above-described problem, the invention according to claim 1 is directed to a computer, a display information acquisition unit that acquires display information for displaying product information including product images for each product, and the display unit that displays the acquired display information. Display control means to be displayed, selection operation detection means for detecting a selection operation for selecting a product included in the displayed display information, a product image of the product selected by the selection operation, and the display information included in the display information Similarity calculating means for calculating the similarity with a product image other than the product image, the product image of the product selected by the selection operation based on the calculated similarity and the product image other than the product image are dissimilar A determination unit that determines whether or not there is a function, and a visibility reduction unit that decreases the visibility of the product information corresponding to the product image determined to be dissimilar by the determination by the determination unit Is information display program for causing.

  According to this invention, the visibility of the product information corresponding to the product image dissimilar to the product image corresponding to the product selected by the user is lowered. Therefore, the user can easily confirm information regarding the product of interest.

  The invention according to claim 2 is a display information acquisition unit that acquires display information for displaying product information including product images for each product, a display control unit that displays the acquired display information on a display unit, A selection operation detecting means for detecting a selection operation for selecting a product included in the displayed display information, a product image of the product selected by the selection operation, and a product image other than the product image included in the display information Similarity acquisition means for acquiring similarity from the similarity calculation device, whether the product image of the product selected by the selection operation based on the acquired similarity and the product image other than the product image are dissimilar Determination means for determining whether or not the visibility of the product information corresponding to the product image determined to be dissimilar by the determination by the determination means is reduced. Which is the information display program according to claim.

  According to this invention, the visibility of the product information corresponding to the product image dissimilar to the product image corresponding to the product selected by the user is lowered. Therefore, the user can easily confirm information regarding the product of interest.

  The invention according to claim 3 is a display information acquisition unit that acquires display information for displaying product information including a product image for each product, a display control unit that displays the acquired display information on a display unit, A selection operation detecting means for detecting a selection operation for selecting a product included in the displayed display information, a product image of the product selected by the selection operation, and a product image other than the product image included in the display information Similarity calculation means for calculating similarity, and determination means for determining whether or not the product image of the product selected by the selection operation based on the calculated similarity and the product image other than the product image are similar , An information display characterized by functioning as a visibility reduction means for reducing the visibility of product information corresponding to the product image determined to be similar by the determination by the determination means Is a program.

  According to this invention, when the user is interested in various products other than the specific product among the products displayed by the display information, the user can select the specific product to deal with the specific product. The visibility of product information to be performed can be reduced, and product information of various products other than the specific product can be easily confirmed.

  Invention of Claim 4 is an information display program of Claim 1, Comprising: The said computer as the said visibility reduction means reduces visibility only of the one part merchandise information contained in the said merchandise information. It is made to function as follows.

  According to this invention, the user can grasp the product information of the portion where the visibility is not lowered.

  The invention according to claim 5 is the information display program according to claim 1 or 4, wherein the computer indicates a search condition receiving means for receiving a search condition for searching for a product, and indicates the received search condition. Further functioning as search condition transmission means for transmitting search condition information to the information providing server, the display information acquisition means displays the display information and the display information from the information providing server. The computer as the determination means is selected by the selection operation based on the similarity indicated by the acquired similarity information. It is made to function so as to determine whether or not a product image of a product and a product image other than the product image are dissimilar.

  According to the present invention, it is possible to reduce the processing load on the computer for the process of calculating the degree of similarity between the product image of the product selected by the selection operation and the other product images included in the display information.

  The invention according to claim 6 is the information display program according to claim 1 or 4, wherein the computer indicates a search condition receiving means for receiving a search condition for searching for a product, and indicates the received search condition. Search condition transmitting means for transmitting search condition information to an information providing server, a product image corresponding to a product other than the product selected by the selection operation included in the display information, and included in the display information A product image acquisition unit that acquires a product image that has not been obtained from the information providing server, and causes the computer as the display information acquisition unit to function to acquire the display information from the information providing server. , The computer as the similarity calculation unit, a product image of the product selected by the selection operation, and the product image acquisition unit And wherein further be made to function so as to calculate the degree of similarity between more acquired product image.

  According to this invention, the similarity calculation with the product image selected by the user is dissimilar with respect to the product image that is associated with the product included in the display information but is not displayed in the display information. Is determined. Therefore, it is possible to make the user confirm information related to the product of interest with higher accuracy.

  The invention according to claim 7 is a display information acquisition unit that acquires display information for displaying product information including product images for each product, a display control unit that displays the acquired display information on a display unit, A selection operation detecting means for detecting a selection operation for selecting a product included in the displayed display information, a product image of the product selected by the selection operation, and a product image other than the product image included in the display information Similarity calculation means for calculating similarity, and determination for determining whether the product image of the product selected by the selection operation and the product image other than the product image are dissimilar based on the calculated similarity An information display program that functions as a visibility lowering unit that reduces the visibility of product information corresponding to a product image determined to be dissimilar by the determination by the determination unit A computer-readable recording medium recorded.

  The invention according to claim 8 is an information display method executed by a computer, the step of acquiring display information for displaying product information including product images for each product, and the acquired display information on a display unit. A step of displaying, a step of detecting a selection operation for selecting a product included in the displayed display information, a product image of the product selected by the selection operation, and a product image other than the product image included in the display information The step of calculating the similarity with the product image, and determining whether the product image of the product selected by the selection operation and the product image other than the product image are dissimilar based on the calculated similarity And a step of reducing visibility of product information corresponding to the product image determined to be dissimilar by the determination.

  The invention according to claim 9 is a display information acquisition unit that acquires display information for displaying product information including a product image for each product, a display control unit that displays the acquired display information on a display unit, and the display A selection operation detecting means for detecting a selection operation for selecting a product included in the displayed display information, a product image of the product selected by the selection operation, and a product image other than the product image included in the display information. Similarity calculation means for calculating similarity, and determining whether or not the product image of the product selected by the selection operation and the product image other than the product image are dissimilar based on the calculated similarity An information display device comprising: a determination unit; and a visibility reduction unit that reduces the visibility of product information corresponding to a product image determined to be dissimilar by the determination by the determination unit. .

  The invention according to claim 10 is an information providing system including an information display device and an information providing server connected via a network, wherein the information display device accepts a search condition for searching for a product. Condition receiving means, search condition transmitting means for transmitting search condition information indicating the accepted search conditions to the information providing server, and product information including product images from the information providing server satisfying the search condition Display information acquisition means for acquiring display information to be displayed for each product, display control means for displaying the acquired display information on a display unit, and a selection operation for selecting a product included in the displayed display information are detected. Similarity for calculating the similarity between the selection operation detecting means, the product image of the product selected by the selection operation, and the other product images included in the display information A calculating unit; a determining unit that determines whether or not a product image of the product selected by the selection operation based on the calculated similarity and a product image other than the product image are dissimilar; and the determination unit Visibility reduction means for reducing the visibility of product information corresponding to the product image determined to be dissimilar according to the determination by the information providing server, to the search condition information transmitted by the search condition transmission means An information providing system comprising: display information generating means for generating the display information, and display information transmitting means for transmitting the generated display information to the information display device.

  According to the present invention, the visibility of product information corresponding to a product image dissimilar to a product image corresponding to a product selected by the user is lowered. Therefore, the user can easily confirm information regarding the product of interest.

1 is a diagram illustrating an example of a schematic configuration of a shopping system S. FIG. It is a block diagram which shows the example of a schematic structure of the shopping server. It is a figure which shows the structural example of the information registered into each database. It is a sequence diagram which shows the operation example at the time of the information provision process of the shopping system S. It is a figure which shows the example of a display of a search result page. It is a figure which shows the example of a display of a search result page.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. In addition, embodiment described below is embodiment at the time of applying this invention about a shopping system.

[1. Overview of shopping system configuration and functions]
First, the configuration and functional overview of the shopping system S according to the present embodiment will be described with reference to FIG.

  FIG. 1 is a diagram illustrating an example of a schematic configuration of a shopping system S according to the present embodiment.

  As shown in FIG. 1, the shopping system S (an example of “information providing system”) includes a plurality of user terminals 1-k (k = 1, 2, 3,... N) (an example of “information display device”). And a shopping server 2 (an example of an “information providing server”). The user terminal 1-k and the shopping server 2 can transmit and receive data to and from each other using, for example, TCP / IP as a communication protocol via the network NW. The network NW is constructed by, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including a base station), a gateway, and the like.

  The shopping server 2 is a server that provides a shopping mall site in which a plurality of stores participate, and includes, for example, one or a plurality of server computers having functions such as a Web server, an application server, and a database server. The shopping server 2 searches for a product image that is the same as or similar to the product image selected by the user on the user terminal 1-k, and the price of the product is the lowest based on product information corresponding to the searched product image. Provide information about the store to the user.

  FIG. 2 is a block diagram illustrating a schematic configuration example of the shopping server 2.

  As shown in FIG. 2, the shopping server 2 is roughly composed of a communication unit 21, a storage unit 22, and a system control unit 23.

  The communication unit 21 is connected to the network NW and controls the communication state with the user terminal 1-k and the like.

  The storage unit 22 is configured by a storage medium such as a hard disk drive or a flash memory, and stores an OS (Operating System) and a server program (such as an information provision processing program). In addition, various data such as various material data of Web pages in the shopping mall site are stored.

  The storage unit 22 includes a store database (DB) 221, a product DB 222, an image DB 223, and the like. The storage unit 22 functions as a storage unit of the present invention.

  FIG. 3 is a diagram illustrating a configuration example of information registered in each database.

  In the store DB 221 shown in FIG. 3A, store information related to stores that sell products on the shopping mall site is registered in association with the store ID for each store. As store information, for example, a store name, an address, a telephone number, an e-mail address, store description information, and the like are registered.

  In the product DB 222 shown in FIG. 3B, product information related to products sold on the shopping mall site S is registered in association with store IDs and product IDs of stores that sell products. As product information, product name, product price, manufacturer name, product description information, image ID corresponding to product image data, and the like are registered. The image ID corresponds to the image data registered in the image DB 223, and at least one image ID is registered (image ID (0) to image ID (k)). Among them, the image ID (0) corresponds to the representative image data of the product. Even when the same image data is used for the same product sold at different stores, a different image ID is assigned to each store (that is, the store can be specified from the image ID). ing).

  In the image DB 223 shown in FIG. 3C, image data corresponding to the image ID is registered. The representative image data corresponding to the image ID (0) is image data for displaying a product image 311 displayed in a product list 301 on a search result page described later.

  Although not shown, the storage unit 22 has a keyword search DB used when searching for products based on keywords specified by the user. Since the product search using the keyword search DB is performed by a known keyword search technique, a detailed description thereof is omitted here.

  The system control unit 23 includes a CPU (Central Processing Unit) 23a, a ROM (Read Only Memory) 23b, a RAM (Random Access Memory) 23c, and the like. The system control unit 23 functions as a display information generation unit, a display information transmission unit, and the like of the present invention by the CPU 23a reading and executing the server program stored in the ROM 23b or the storage unit 22, and processing to be described later I do.

  On the other hand, although not shown, the user terminal 1-k includes, for example, a system control unit including a CPU, a RAM, a ROM, a storage unit configured by a storage medium such as a hard disk drive or a flash memory, and the shopping server 2 A communication unit for performing communication with each other, an operation unit operated by a user, and a display unit for displaying various screens (for example, Web pages) provided from the shopping server 2. For example, a PC (Personal Computer), a mobile phone, a PDA, or the like can be applied to the user terminal 1-k.

  Note that the storage unit of the user terminal 1-k stores an information display program (an example of the “information display program” of the present invention), and the system control unit of the user terminal 1-k acquires the display information of the present invention. Functions as display means, display control means, selection operation detection means, similarity calculation means, determination means, visibility reduction means, search condition reception means, search condition transmission means, product image acquisition means, and the like, and performs processing described later. The system control unit of the user terminal 1-k reads the information display program from a recording medium (for example, a CD (Compact Disc) or a USB (Universal Serial Bus) memory) on which the information display program is recorded, and stores it in the storage unit. Remember. Alternatively, the information display program is received from the server distributing the information display program via the network NW and stored in the storage unit.

[2. Information provision processing in shopping system S]
Next, the information provision process in the shopping system S will be described with reference to FIG.

  FIG. 4 is a sequence diagram illustrating an operation example during the information providing process of the shopping system S. The process shown in FIG. 4 is started from a state in which the Web browser is activated on the user terminal 1-k and the product search screen of the shopping mall site is displayed on the display unit. On the product search screen, a search condition such as a search keyword for searching for a product can be input.

  In FIG. 4, the system control unit of the user terminal 1-k accepts an input of search conditions for searching for products on the product search screen (step S11). When the system control unit of the user terminal 1-k determines that the input of the search condition has been completed, the system control unit transmits search condition information indicating the input search condition to the shopping server 2 (step S12).

  Upon receiving the search condition information, the system control unit 23 of the shopping server 2 performs a search process for searching for products that satisfy the search condition (step S13). This search process is performed by a known keyword search technique using the keyword search DB as described above. For example, when the shaver model number “SH-AAAAA” is entered as a search keyword, not only the shaver model number “SH-AAAAA” but also related products such as replacement blades and oil used in this shaver are searched. As a result. In this search processing, even if the same product is sold, if the store selling is different, the search is performed separately. For example, when the same product is sold in store A, store B, and store C, three items of the product are searched.

  Next, the system control unit 23 of the shopping server 2 transmits a search result page (an example of “search result page”) for displaying the search result to the user terminal 1-k (step S14). On the other hand, the system control unit of the user terminal 1-k displays the received search result page on the display unit (step S15).

  Here, the search result page will be described with reference to FIG. FIG. 5 is a diagram illustrating a display example of the search result page. As shown in FIG. 5, a product list 301, a sort condition link group 302, and the like are displayed on the search result page. The product list 301 displays a list of products searched based on the search conditions. Specifically, the product list 301 includes individual product information display columns 310 (individual product information display column 310a to individual product information display column 310f,...) That display individual product information related to each searched product. Is done. In the individual product information display column 310, a product image 311, a manufacturer name 312, a product name 313, a product description 314, a product price 315, and a store name 316 are displayed as individual product information. Each of these individual product information is a hyperlink, and when clicked by the user, the individual product information transitions to an individual product page (not shown) that displays detailed information about the corresponding product.

  The sort condition link group 302 includes a plurality of links for the user to select a sort condition. The sort condition indicates a condition for sorting the order in which products are displayed on the product list 301. Sorting conditions include, for example, the order in which the price of goods is low, the order in which the price of goods is high, the order of new arrivals, the order in which the number of impressions is large, and the order in which the evaluation of stores to sell is high. When any link in the sort condition link group 302 is selected by the user, the products displayed in the product list 301 are rearranged according to the sort conditions corresponding to the selected link.

  The system control unit of the user terminal 1-k performs an individual product page display operation (an operation to click any link in the individual product information display column 310) by the user while displaying the search result page. Is monitored (step S16: NO). When the system control unit of the user terminal 1-k determines that the individual product page display operation has been performed (step S16: YES), an individual product page request including operation product information for identifying the product that is the operation target is issued. It transmits with respect to the shopping server 2 (step S17).

  When receiving the individual product page request, the system control unit 23 of the shopping server 2 transmits the individual product page to the user terminal 1-k. On the other hand, the system control unit of the user terminal 1-k displays the individual product page on the display unit (step S19). On the individual product page, image data other than the representative image data, detailed information about the product, detailed information about the store (payment method, shipping method, etc.) and the like are displayed.

  Further, the system control unit of the user terminal 1-k performs the processing of Step S17 and Step S19 while performing the similarity calculation processing (Step S20). In the similarity calculation process, each product image 311 (representative image data) included in the search result page displayed in the process of step S15 and a product image 311 (representative image) corresponding to the product for which the individual product page display operation is performed. Data). The similarity calculation process is performed using, for example, a well-known object recognition algorithm such as SIFT (Scale Invariant Feature Transform) or SURF (Speeded Up Robust Features), and the similarity is calculated as a numerical value. Since SIFT and SURF are known techniques, detailed description thereof is omitted.

  Next, the system control unit of the user terminal 1-k performs dissimilar image determination processing (step S21). Specifically, the system control unit of the user terminal 1-k compares the similarity calculated by the similarity calculation process (step S20) with a threshold value, and thereby the product of the product selected by the individual product page display operation. A product image 311 (representative image data) that is dissimilar to the image 311 (representative image data) is determined. For example, when the similarity is greater than or equal to a threshold, it is determined as similar, and when the similarity is less than the threshold, it is determined as dissimilar. Note that the similarity between the same image data is an extremely high numerical value, so it is determined that they are similar (that is, they are also determined to be similar if they are the same image data).

  Note that in the dissimilar image determination process (step S21), the system control unit of the user terminal 1-k determines a predetermined number (from the highest similarity) instead of determining dissimilar images by comparing the similarity with a threshold value. For example, it is good also as a structure which determines with the product image 311 to 5) being similar and the others being dissimilar. In addition, the configuration may be configured only when it is determined that there is no dissimilar image by comparing the similarity and the threshold.

  Next, the system control unit of the user terminal 1-k performs a non-display process (step S22). Specifically, the product image 311 (representative image data) determined to be dissimilar to the product image 311 (representative image data) of the product selected by the individual product page display operation by the dissimilar image determination process (step S21). The non-display process is performed on the individual product information display field 310 corresponding to (). The non-display processing is, for example, (i) not displaying the entire individual product information display field 310, (ii) not displaying only the product image 311, or (iii) displaying only the product image 311. This is a process of hiding other individual product information. Further, (i) when the individual product information display column 310 itself is not displayed, the individual product information display column 310 that is not hidden may be displayed in a packed manner. In addition, when performing a non-display process, a non-display release button is provided on the search result page so that the user can view the portion that has been subjected to the non-display process, and when the non-display release button is clicked, the non-display is canceled. You may comprise.

  Further, the system control unit of the user terminal 1-k displays a search result page display operation by the user (for example, a button for returning to the search result page provided in the individual product page when the individual product page is displayed. Or an operation of clicking a button for returning to the previous display screen specific to the browser) (step S23: NO). When the system control unit of the user terminal 1-k determines that the search result page display operation has been performed (step S23: YES), the search result page subjected to the non-display process in step S22 is displayed on the display unit (step S24). ). Note that FIG. 6 shows the search result page when the non-display cancel button 303 is provided and the non-display processing is performed on the individual product information display field 310a, the individual product information display field 310d, and the individual product information display field 310e. It is a figure which shows the example of a display.

  As described above, the system control unit of the user terminal 1-k in the present embodiment displays the product image 311 and product information (manufacturer name 312, product name 313, product description 314, product price 315, and store name 316). A search result page including the individual product information display column 310 to be displayed is displayed on the display unit, and an individual product page display operation (an example of “selection operation”) is detected. Further, the system control unit of the user terminal 1-k calculates the similarity between the product image 311 of the product selected by the individual product page display operation and the other product images 311 included in the search result page. By comparing the similarity and the threshold value, a product image 311 that is dissimilar to the product image 311 of the product selected by the individual product page display operation is determined. The system control unit of the user terminal 1-k reduces the visibility of the individual product information display column 310 (an example of “product information”) corresponding to the product image 311 determined to be dissimilar by the determination. Hide process.

  According to the user terminal 1-k, the visibility of the individual product information display column 310 corresponding to the product image 311 corresponding to the product image 311 corresponding to the product selected by the user is lowered. Therefore, the user can easily confirm information regarding the product of interest. For example, even if the search result page includes products other than the products that the user is interested in, the user selects the products that he / she is interested in to hide the products he / she is not interested in and the products he / she is interested in. Can be easily confirmed.

  In addition, when the system control unit of the user terminal 1-k is not displayed in order to reduce the visibility of only a part of the individual product information display column 310, the user cannot view the product in which the visibility is not reduced. Information can be grasped.

[3. Modified example]
In the similarity calculation process (step S20), the system control unit of the user terminal 1-k includes the product image 311 of the product selected by the individual product page display operation (an example of “selection operation”) and the search result page. Instead of calculating the degree of similarity with the other product images 311, the similarity information between the product images included in the search result page in the shopping server 2 is calculated in advance, and the similarity information indicating the calculated degree of similarity is calculated. Received from the shopping server 2 together with the search result page. Then, the system control unit of the user terminal 1-k compares the similarity indicated by the received similarity information with a threshold value, and thus the product that is dissimilar to the product image 311 of the product selected by the individual product page display operation. The image 311 may be determined. With this configuration, it is possible to reduce the processing load on the system control unit of the user terminal 1-k for the similarity calculation process (step S20).

  The shopping server 2 further determines which product image 311 included in the search result page is dissimilar to which product image 311 by comparing the calculated similarity with a threshold value. Then, the system control unit of the user terminal 1-k receives the dissimilar information indicating the determination result, and based on the dissimilar information, the product image 311 of the product selected by the individual product page display operation and the non-similar information It is good also as a structure which performs a non-display process with respect to the individual merchandise information display column 310 corresponding to the image information 311 which is similar. With this configuration, it is possible to reduce the processing load on the system control unit of the user terminal 1-k for the similarity calculation process (step S20) and the dissimilar image determination process (step S21).

  Further, in the similarity calculation process (step S20), the system control unit of the user terminal 1-k selects the product image 311 of the product selected by the individual product page display operation (an example of “selection operation”), and the search result page. The product selected by the system control unit (an example of “similarity acquisition means”) of the user terminal 1-k by the individual product page display operation is calculated instead of calculating the similarity with the other product images 311 included in A request for calculating the similarity between the product image 311 and the other product image 311 included in the search result page is transmitted to the shopping server 2 (an example of a “similarity calculation device”), and the system control unit 23 of the shopping server 2 The degree of similarity calculated by the above may be acquired (received). With this configuration, it is possible to reduce the processing load on the system control unit of the user terminal 1-k for the similarity calculation process (step S20).

  In addition, when the system control unit of the user terminal 1-k performs the similarity calculation process (step S20), the image data corresponds to a product other than the product selected by the individual product page display operation on the search result page. The image data not displayed on the search result page may be received from the shopping server 2, and the product image 311 of the product selected by the individual product page display operation may be further compared with each received image data. In this case, the similarity calculation process with the product image 311 selected by the user for the image data that is associated with the product included in the search result page but is not displayed on the search result page, and the dissimilar image Judgment processing is performed. Therefore, it is possible to make the user confirm information related to the product of interest with higher accuracy.

  Further, the system control unit of the user terminal 1-k may perform a visibility reduction process (an example of “visibility reduction process”) instead of the non-display process (step S22). The visibility reduction process is a process for making it difficult to visually recognize the entire individual product information display column 310 or a part thereof, and for example, mask processing is performed on the entire individual product information display column 310 or a part thereof. , Reducing the size of characters and product images, and reducing the color of characters and product images.

  By the way, the system control unit of the user terminal 1-k in the above embodiment displays the individual product information display field 310 corresponding to the product image 311 corresponding to the product image 311 corresponding to the product selected by the individual product page display operation. On the other hand, the non-display process (an example of “visibility reduction process”) is performed, but instead, the system control unit of the user terminal 1-k corresponds to the product that is the operation target of the individual product page display operation. The individual product information display column 310 corresponding to the product image 311 similar to (including the same as) the product image 311 or a part thereof is configured to perform a non-display process (an example of “visibility reduction process”). In this configuration, when the user is interested in various products other than the specific product among the products displayed on the search result page, the user selects the specific product to select the specific product. The corresponding search result page can be hidden, and the product information of various products other than the specific product can be easily confirmed. For example, it is assumed that a user is interested in a plurality of types of parts of a motorcycle and inputs a product name (or model name) of the motorcycle as a search condition. Then, an individual product information display column 310 corresponding to the motorcycle main body and an individual product information display column 310 corresponding to each of a plurality of types of parts are displayed on the search result page. At this time, the user can display only the individual product information display fields 310 respectively corresponding to a plurality of types of parts by selecting a hyperlink corresponding to the motorcycle body.

  In addition, each modification mentioned above can be combined suitably.

1-k user terminal 2 shopping server 21 communication unit 22 storage unit 221 store DB
222 Product DB
223 Image DB
23 System Controller NW Network S Shopping System

Claims (10)

Computer
Display information acquisition means for acquiring display information for displaying product information including product images for each product;
Display control means for displaying the acquired display information on a display unit;
A selection operation detecting means for detecting a selection operation for selecting a product included in the displayed display information;
Similarity calculation means for calculating the similarity between the product image of the product selected by the selection operation and a product image other than the product image included in the display information;
Determining means for determining whether or not a product image of the product selected by the selection operation based on the calculated similarity and a product image other than the product image are dissimilar;
Visibility reduction means for reducing the visibility of the product information corresponding to the product image determined to be dissimilar by the determination by the determination means;
An information display program characterized by functioning as Computer
Display information acquisition means for acquiring display information for displaying product information including product images for each product;
Display control means for displaying the acquired display information on a display unit;
A selection operation detecting means for detecting a selection operation for selecting a product included in the displayed display information;
A similarity acquisition means for acquiring a similarity between a product image of the product selected by the selection operation and a product image other than the product image included in the display information from a similarity calculation device;
Determining means for determining whether or not a product image of the product selected by the selection operation based on the acquired similarity and a product image other than the product image are dissimilar;
Visibility reduction means for reducing the visibility of the product information corresponding to the product image determined to be dissimilar by the determination by the determination means;
An information display program characterized by functioning as Computer
Display information acquisition means for acquiring display information for displaying product information including product images for each product;
Display control means for displaying the acquired display information on a display unit;
A selection operation detecting means for detecting a selection operation for selecting a product included in the displayed display information;
Similarity calculation means for calculating the similarity between the product image of the product selected by the selection operation and a product image other than the product image included in the display information;
Determining means for determining whether or not a product image of the product selected by the selection operation based on the calculated similarity and a product image other than the product image are similar;
Visibility reduction means for reducing the visibility of the product information corresponding to the product image determined to be similar by the determination by the determination means;
An information display program characterized by functioning as An information display program according to claim 1,
An information display program for causing the computer as the visibility lowering means to function so as to reduce the visibility of only a part of product information included in the product information. The information display program according to claim 1 or 4,
Computer
Search condition receiving means for receiving a search condition for searching for a product,
Search condition transmission means for transmitting search condition information indicating the accepted search condition to the information providing server,
Further function as
Causing the computer as the display information acquisition means to function from the information providing server to acquire the display information and similarity information indicating a similarity between product images displayed by the display information;
Whether the computer as the determination means is dissimilar between the product image of the product selected by the selection operation based on the similarity indicated by the acquired similarity information and the product image other than the product image An information display program that functions to determine whether or not. The information display program according to claim 1 or 4,
Computer
Search condition receiving means for receiving a search condition for searching for a product,
Search condition transmission means for transmitting search condition information indicating the accepted search condition to the information providing server,
Product image acquisition means for acquiring a product image corresponding to a product other than the product selected by the selection operation included in the display information and not included in the display information from the information providing server,
Further function as
Causing the computer as the display information acquisition means to function to acquire the display information from the information providing server;
The computer serving as the similarity calculation unit functions to further calculate the similarity between the product image of the product selected by the selection operation and the product image acquired by the product image acquisition unit. Information display program. Computer
Display information acquisition means for acquiring display information for displaying product information including product images for each product;
Display control means for displaying the acquired display information on a display unit;
A selection operation detecting means for detecting a selection operation for selecting a product included in the displayed display information;
Similarity calculation means for calculating the similarity between the product image of the product selected by the selection operation and a product image other than the product image included in the display information;
Determining means for determining whether or not a product image of the product selected by the selection operation based on the calculated similarity and a product image other than the product image are dissimilar;
Visibility reduction means for reducing the visibility of the product information corresponding to the product image determined to be dissimilar by the determination by the determination means;
The computer-readable recording medium which recorded the information display program made to function as. An information display method executed by a computer,
Obtaining display information for displaying product information including product images for each product;
Displaying the acquired display information on a display unit;
Detecting a selection operation for selecting a product included in the displayed display information;
Calculating a similarity between a product image of the product selected by the selection operation and a product image other than the product image included in the display information;
Determining whether the product image of the product selected by the selection operation based on the calculated similarity and the product image other than the product image are dissimilar;
Reducing the visibility of product information corresponding to the product image determined to be dissimilar by the determination;
An information display method comprising: Display information acquisition means for acquiring display information for displaying product information including product images for each product;
Display control means for displaying the acquired display information on a display unit;
A selection operation detecting means for detecting a selection operation for selecting a product included in the displayed display information;
Similarity calculating means for calculating the similarity between the product image of the product selected by the selection operation and a product image other than the product image included in the display information;
Determining means for determining whether or not a product image of the product selected by the selection operation based on the calculated similarity and a product image other than the product image are dissimilar;
Visibility reduction means for reducing the visibility of the product information corresponding to the product image determined to be dissimilar by the determination by the determination means;
An information display device comprising: An information providing system including an information display device and an information providing server connected via a network,
The information display device includes:
Search condition receiving means for receiving a search condition for searching for products;
Search condition transmission means for transmitting search condition information indicating the accepted search condition to the information providing server;
Display information acquisition means for acquiring display information for displaying product information including product images for each product satisfying the search condition from the information providing server;
Display control means for displaying the acquired display information on a display unit;
A selection operation detecting means for detecting a selection operation for selecting a product included in the displayed display information;
Similarity calculating means for calculating the similarity between the product image of the product selected by the selection operation and other product images included in the display information;
Determining means for determining whether or not a product image of the product selected by the selection operation based on the calculated similarity and a product image other than the product image are dissimilar;
Visibility reduction means for reducing the visibility of the product information corresponding to the product image determined to be dissimilar by the determination by the determination means;
With
The information providing server includes:
Display information generating means for generating the display information based on the search condition information transmitted by the search condition transmitting means;
Display information transmitting means for transmitting the generated display information to the information display device;
An information providing system comprising:

Images