JP4958456B2 - How to display the screen - Google Patents

Description

  The present invention relates to a display method for a screen used in a shopping site or the like, and more particularly to a display method for a screen that displays an image of a product or the like according to a user's preference.

  In recent years, with the spread of the Internet, there are many shopping sites. When a user purchases a product using such a shopping site, the product is generally purchased by performing the following processing.

  First, a user connects his / her personal computer to the Internet and accesses a homepage of a desired shopping site. Then, an image of a product handled on the shopping site is displayed on the screen, and a user selects a desired product from the displayed product images. Then, the selected product is moved to the shopping cart and various procedures for settlement are performed. In addition, if there are a large number of products handled on this shopping site, enter keywords such as product name, type, color, and pattern in the search field displayed on the site, and narrow down the products by searching. To display the product image.

  By the way, when a user purchases a product on such a shopping site, if the user's preference is clear, a list of the product can be easily displayed on the screen. In other words, if the user's preferences can be clearly identified, enter the desired product name, product type, color, pattern, etc. in the keyword search field and press the search button to display the desired product. The desired product can be selected from among them. However, when the user cannot clearly identify the preference, or when the user wants to make a purchase while viewing the product image vaguely, the search by keyword cannot be performed. In such a case, in general, it is necessary to sequentially display product images on the screen and accept products that meet the user's wishes from the products displayed on the screen, but if the product score is enormous, All products cannot be displayed in one screen. For this reason, products must be selected while sequentially turning the screen.

  On the other hand, a system has been proposed in which products are narrowed down based on the user's sensibility, and products are selected from them.

For example, the following Patent Document 1 proposes a system including a database storing product information and an input device. In the database in this system, information on a plurality of products is attributed. It is remembered with. Here, the “attribute” indicates, for example, the characteristics of the product such as the product design, material name, quality, and image. When the user wants to extract a desired product, the product information that hits the product product number or the product name is read by inputting and searching for the product product number or product name using the input device. For the read product information, weighting items such as design, material name, quality, and image are displayed. For example, the item name is 40%, the design is 30%, and the material is 100%. Accepts weighted inputs such as name 10%, quality 10%, image 10%. Then, a product group with a similarity of 80% or more is extracted, and an image of the product is displayed on the screen. According to such a system, by allowing the input of weighting, it is possible to display a large number of products incorporating the user's sensitivity.
JP-A-8-212233 (see paragraph 49-)

  However, even in such a product display method, the user must input a product name and a weight, and in general, when the preference is not clear, such input cannot be performed uniquely. In general, when the user's preference is not clear, it is usual to select a product by a visual image instead of inputting a search item or weighting by text.

  Therefore, the present invention has been made paying attention to the above problem, and even when the user's preference is not clear, a display method for displaying a selection object desired by the user and allowing the user to select it The purpose is to provide.

  That is, in order to solve the above-mentioned problem, the present invention accepts a plurality of selection objects desired by the user from a plurality of selection objects displayed on the client computer, receives them from the client computer, and the server computer In the screen creation method for generating the next screen to be displayed on the client computer next based on the received information, the server computer receives the plurality of selection objects received and the non-selection object not selected by the client computer. A step of extracting the attribute value of the selected selection object and the non-selected object, and an attribute value between the attribute value of the extracted selection object and the attribute value of the non-selection object. A step of reading an image having the image and a client from the read image It is obtained so as to comprise a a step of generating a next screen to be displayed on the computers.

  According to this method, an image can be displayed in close proximity to a selection object that meets the user's preference by simply selecting a selection object that matches the user's preference from among a plurality of selection objects displayed on the screen. Therefore, even if the number of products is large, the selection target object can be narrowed down and displayed from the image.

  In the present invention, the selection of a plurality of selection objects desired by the user from a plurality of selection objects is received, and based on the selected selection objects, the selection objects displayed on the previous screen are selected. Since the selection object close to the selected selection object is also displayed, it is possible to narrow down and display the products from the product image even when the number of the product is large.

  Hereinafter, an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a schematic diagram of a system 1 for performing online shopping in the present embodiment, and FIG. 2 shows a functional block diagram of the system 1. FIG. 3 is a diagram showing attribute information of the product information database 37 provided on the server computer 3 side, and FIG. 4 shows an example of processing for accessing the server computer 3 and displaying the next screen. It is a figure.

  The system 1 in this embodiment includes a client computer 2 provided on the user side, a server computer 3 provided on the seller side that operates the shopping site, and a communication network 4 such as the Internet connecting these computers. Configured.

  Of these, the client computer 2 is connected to the server computer 3 via a communication network 4 such as the Internet and has a function of displaying a homepage or the like at a desired shopping site. Then, an image of a product handled on the shopping site is displayed, and a plurality of product selections according to the user's preference are received from the displayed product images. That is, selection of a product according to the preference is accepted from the image of the product, not a search using a keyword. Then, on the server computer 3 side, based on the information selected by the client computer 2, another similar product that takes into account the attribute of the product is extracted, and a next screen for causing the user to present is generated. Similarly, on this screen, a list of product images is displayed and a product is selected according to the image. In the same way, the selection process and the screen generation process by the user are repeated in the same manner, thereby gradually approaching the product that matches the user's preference, thereby promptly deciding and purchasing the product. .

  In the present embodiment, the clothing shown in FIG. 6 and the like is described as an example of the selection object, but the present invention is not limited to such a product, and for example, a decorative item such as a necklace or a hair clip, or a passenger car or an automatic It may be a vehicle such as a motorcycle. In addition to such products, the screen design when creating a homepage, the screen design when creating a blog, or an intangible object such as a character when creating an avatar may be used. In the present embodiment, these selection objects are described as products for convenience of explanation.

  The client computer 2 constituting the system 1 is provided on the user side, and is configured by a device such as a personal computer, a portable terminal, and a television. The client computer 2 is connected at least to a communication network 4 such as the Internet by wire or wireless, and, like a normal personal computer, an input device 21 such as a keyboard and a mouse, a display device 22 such as a display, a CPU And a main body device 23 incorporating a storage device, a communication device, and the like. When this client computer 2 is connected to the server computer 3, after accessing the Internet via a communication device, a predetermined URL is input using an input device 21 such as a keyboard or a mouse and stored in the server computer 3. Receive HTML files. And the homepage etc. in a shopping site are displayed on the display apparatus 22 via a browser.

  On the other hand, the server computer 3 is provided so as to be connectable to the client computer 2 and is provided under the management of a shopping site operator. Usually, the server computer 3 includes an input device such as a keyboard and a mouse, a display device such as a display, a main body device incorporating a CPU, a storage device, a communication device, and the like. And these are cooperated and each function shown in FIG. 2 is implement | achieved. In this embodiment, the server computer 3 is divided into an interface server 3a and an optimization server 3b. Of these, the interface server 3 a communicates with the client computer 2, receives URL information and product selection information transmitted from the client computer 2, and transmits screen information to the client computer 2. On the other hand, the optimization server 3b is provided so as to be connectable to the interface server 3a, and extracts products for the next screen to be presented to the client computer 2 based on the product selection information received by the interface server 3a. . The extracted product information is output to the interface server 3a, and the interface server 3a generates a next screen and transmits it to the client computer 2. In this embodiment, the server computer 3 is divided into the interface server 3a and the optimization server 3b. However, these may be realized by a single computer.

  The function of the server computer 3 will be described with reference to the functional blocks of FIG. 2. The interface server 3a includes a receiving unit 30, a transmitting unit 31, a next screen presenting unit 32, and a settlement unit 33, and an optimization server 3b. Includes a reception unit 34, a transmission unit 35, a next screen generation unit 36, a product information database 37, and a product information registration unit 38.

  Among these, the receiving unit 30 of the interface server 3a receives an access request and product selection information transmitted from the client computer 2. The access request is URL information for displaying a home page when performing online shopping, and the product selection information is information on a product clicked by the user using a mouse. When URL information is transmitted among these pieces of information, the initial screen information stored in the next screen presentation unit 32 is read out, and is transmitted to the transmission unit 31 of the client computer 2 via the transmission unit 35. In the displayed initial screen, for example, products having various shapes, colors, and patterns are displayed, and when a product selection procedure has been performed by a plurality of other users in the past, the selected items are selected. An image of a product having the most frequently selected attribute value (attribute value) is displayed on the initial screen based on the history.

  On the other hand, the next screen generation unit 36 in the optimization server 3b extracts a product for displaying the next screen when product selection information is transmitted via the interface server 3a. The processing for generating the next screen can be performed by using various methods such as a genetic algorithm, multivariate analysis, and experimental design. Of these, the next screen is generated using a genetic algorithm. The case of generating will be described.

  The outline of the method using the genetic algorithm will be described with reference to FIG. First, as a premise, four selection objects “A, B, C, D” are displayed on the screen of the client computer 2, and the user selects “A” and “A” from among the displayed selection objects. Assume that “D” is selected. The number of selections can be changed by clicking the pull tab of the selection number change button 6 displayed on the screen, but is set to “2” by default. Here, when the user selects the product images “A” and “D”, the client computer 2 transmits selection information regarding the selected “A” and “D” to the interface server 3a. When the interface server 3a receives this selection information, the interface server 3a separates the product group into the selected products “A” and “D” and the unselected products “B” and “C”. Output to 3b.

  In the optimization server 3b, pairing is randomly performed from the separated product groups, that is, the selected products “A” and “D” and the unselected products “B” and “C”. “A” and “C”, and “B” and “D” are paired. Next, the next screen generation unit 36 reads the attribute values of the products A, B, C, and D from the product information database 37, and extracts products having the next new attribute value using these attribute values. Here, in the product information database 37, as shown in FIG. 3, a plurality of attributes are assigned to each product. For example, attribute values (attributes) in shapes, colors, and patterns such as short sleeves and long sleeves. Value). These attributes and attribute values are input by the administrator via the database registration unit 38. In addition, when registering merchandise information via the database registration unit 38, in addition to these attribute values, the presence or absence of inventory can also be registered. Then, in the next screen generation unit 36, the attribute value related to the attribute 1 of “A” and the attribute of “C” registered in the product information database 37 from the paired products “A” and “C”. Read the attribute value for 1. Here, for example, it is assumed that “short sleeve” is read as the attribute value “A” and “long sleeve” is read as the attribute value “C” for the attribute 1 which is “shape”. Then, new attribute values Xa_New and Xc_New relating to attribute 1 are generated from these attribute values, and attribute values such as “short sleeves” and “intermediate length sleeves” are extracted, for example. When generating this new attribute value, a random value between the attribute value of the product “A” and the attribute value of the product “C” is extracted. Similarly, an attribute value (eg, gray) relating to attribute 2 (eg, color) of “A” and an attribute value (eg, black) relating to attribute 2 of “C” are read out, and an attribute value is obtained from these attribute values. New attribute values Ya_New (for example, dark blue) and Yc_New (for example, dark gray) are generated. Similarly, new attribute values are generated for all other attributes of the products “A” and “C”, and new products A_new and C_new having the generated attribute values are extracted. As a result, a dark blue short-sleeved shirt in consideration of the attribute value “A” desired by the user is extracted.

  Similarly, for other paired products “B” and “D”, new attribute values are generated from the attribute values related to the attributes 1, 2,... Of each product, and new products having these attribute values are generated. B_new and D_new are extracted.

  Then, the next screen presentation unit 32 reads out the image files of the extracted products A_new, B_new, C_new, and D_new, generates an HTML file, and transmits it to the client computer 2 via the transmission unit 31.

  The settlement unit 33 performs a procedure for settlement based on the final product determination information transmitted from the client computer 2. The settlement procedure is generally performed by accepting input of personal information such as name, address, telephone number, and email address from the user and accepting input of transaction information such as credit and bank settlement.

  Next, a flowchart for displaying a desired product on the screen by using the client computer 2 and the server computer 3 configured as described above will be described with reference to screen examples of FIGS.

  First, it is assumed that the user has connected the client computer 2 to the server computer 3.

  When the client computer 2 accesses the server computer 3 (step S1), the interface server 3a reads the initial screen information stored in the next screen presentation unit 32 and transmits an HTML file to the client computer 2 (step T1). . As a result, an initial screen is displayed on the client computer 2 (step S2). On this initial screen, as shown in FIG. 6A, a large number of product images such as a plurality of short-sleeved shirts and long-sleeved shirts are displayed, and the types of products are also displayed at random. In the screen, “2” is set as the default product selection number. When the selection number of this product is changed, by clicking the selection number change button 6, an arbitrary numerical value (3 More than one).

  When the user clicks a plurality of images that match his / her preference among these displayed products (step S3), selection information regarding the clicked product is transmitted to the interface server 3a (step S4, step T2). . In the figure, the arrow indicates the selection position of the mouse. In FIG. 6A, the user enters a gray short-sleeved shirt 50 having a large design in the center and a small one point on the left chest. A black short-sleeved shirt 51 is selected. In addition, the screen includes a large number of short-sleeved shirts that are light in color as a whole, and also includes two long-sleeved shirts.

  When the product selection information is transmitted to the interface server 3a, the interface server 3a outputs the selection information to the optimization server 3b (step T2), and the selected product group and the unselected product group are displayed. Random pairing is performed between them (step U1). Then, a random intermediate value in each attribute value is extracted from the paired products, and a product having the new attribute value is generated (step U2). That is, the attribute value of the product not selected by the user is brought close to the attribute value of the selected product. Then, the newly extracted product based on the attribute value is output to the interface server 3a (step U3), and the interface server 3a generates an HTML file including the image information of the product (step T4). 2 (step T5).

  When the client computer 2 receives the HTML file (step S5), it displays an image of the new product (step S6), and similarly accepts selection of a plurality of products (step S7). In FIG. 6B, a newly generated next screen is displayed. Based on the selection of the gray short-sleeved shirt 50 and the black short-sleeved shirt 51 on the initial screen, the overall dark color is displayed. Many short-sleeved shirts are included. Also, based on the fact that the one-point shirt 51 for the left chest and the shirt 50 having a large design at the center are selected on the initial screen, the one-point shirt for the left chest and the shirt having a large design at the center as a whole. Many are displayed. In this screen (FIG. 6B), when the user selects a dark short-sleeved shirt 52 having a large square design in the center and a black short-sleeved shirt 53 having a central abc design, On the screen (FIG. 6C), a number of short-sleeved shirts having a color close to black and having a large central design are displayed. In the same manner, the received product information is transmitted to the interface server (steps S8 and S4), and a new product is extracted by the optimization server 3b to generate the next screen (steps T1 to T6, U1 to U3), for example, when many character designs are selected, a black short-sleeved shirt having a large character in the center is displayed (steps S5 to S7).

  If the user can finally find the desired product, the user accepts one click of the product and accepts the purchase button 7 (step S8), and displays the screen shown in FIG. 6D. Then, in addition to accepting selection of size and quantity in a separate window, a settlement procedure for product purchase is performed by accepting a “buy” button 70 (steps S8 and S9).

  When such a series of product purchase information is transmitted to the interface server 3a, the interface server 3a stores the attribute values of the finally purchased product as history information for the next initial screen presentation. The most attribute value is extracted from the products purchased by other users in the past, and the product having the attribute value is set for initial screen display (step T6).

  As described above, according to the above-described embodiment, the selection of a plurality of products desired by the user from among the plurality of products displayed on the screen is received, and the display is displayed on the previous screen based on the received plurality of products. Since multiple products closer to the selected products are displayed than the selected products, simply select the products that meet the user's preference from among the products displayed on the screen, It is possible to display an image that is close to the product that matches the item. As a result, even if the number of product points is large, it is possible to narrow down by simply clicking the product image, and it is possible to display the next screen without having to turn the screen many times.

  In addition, the number of products that can be selected from among the products displayed on the screen can be changed as appropriate, so if there are many products that you want to select, set a large number of products to be selected. When the number is small, the number of selections can be set small according to the number. As a result, the next screen can be generated in a short time based on the number of selections corresponding only to the user's preference.

  In addition, when the next screen is generated, the selected object that was not selected is displayed close to the selected object selected on the previous screen, so that the desired product does not exist in the display screen. Even when a product is appropriately selected, another product close to another product that has not been selected can be displayed on the next screen. That is, even though the long-sleeved shirt is not clicked in FIG. 6A, the other long-sleeved shirt is displayed on the next screen (FIG. 6B), so a black long-sleeved shirt is desired on the initial screen. Nevertheless, even if a product is selected with an emphasis on color and design, a long-sleeved shirt based on the color and design can be displayed on the next screen.

  In addition, by extracting the attributes based on the user's preference by repeating the process for generating the next screen, and displaying the product containing that attribute on the initial screen, the product that incorporates the preferences of many users Can be displayed on the initial screen, and the time for narrowing down the products can be shortened.

  In addition, this invention is not limited to the said embodiment, It can implement in a various aspect.

  For example, in the above embodiment, when the next screen is generated, the product for the next screen is extracted using a genetic algorithm. However, the present invention is not limited to this, and the product is extracted using another algorithm. You may make it do.

  In the above embodiment, when the next screen is generated, “A_new” and “C_new” are displayed on the next screen for the selected products “A” and “C”. After selecting the next candidate product, “A” and “C” may be displayed as they are, and “B_new” and “D_new” may be displayed only for the products “B” and “D” that have not been selected.

  Furthermore, in the above embodiment, the system 1 is configured by the client computer 2 and the server computer (the interface server 3a and the optimization server 3b). However, this may be realized by a single computer. That is, the next screen generation unit 36, the product information database 37, and the like may be stored in one computer, and an image of the product may be displayed using these.

The figure which shows the outline of the system in one embodiment of this invention Functional block diagram of server computer in the same form The figure which shows the map of the merchandise information database in the same form The figure which shows the concrete example of the commodity extraction with the genetic algorithm which is used with the same form The figure which shows the flowchart of the system in the same form Screen transition diagram of client computer in the same form Screen transition diagram of client computer in the same form

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... System 2 ... Client computer 21 ... Input device 22 ... Display device 23 ... Main body device 3 ... Server computer 3a ... Interface server 3b ... Optimization server 30- ··················································· Sending unit 32 ... next screen presentation unit 33 ... settlement unit 34 ... reception unit 35 ... transmission unit 36 ... next screen generation unit 37 ... product information Database 38 ... Product information registration unit 4 ... Communication networks 50, 51, 52, 53, 54 ... Selection information (product)
6 ... Selection number change button 7 ... Purchase button 8 ... Settlement button

Claims (2)

A plurality of selection objects desired by the user are received from the plurality of selection objects displayed on the client computer, received from the client computer, and then displayed on the client computer based on the received information by the server computer. In the screen creation method for generating the next screen, on the server computer,
Combining the plurality of received selection objects with non-selection objects not selected by the client computer;
Extracting attribute values of the combined selected object and non-selected object;
Reading an image having an attribute value between the attribute value of the extracted selection object and the attribute value of the non-selection object;
Generating a next screen to be displayed on the client computer from the read image;
A screen creation method characterized by comprising: A next screen to be received from the client computer, received from the client computer from among the plurality of selection objects displayed on the client computer, and then displayed on the client computer based on the received information. In the server computer to generate,
Combining the plurality of received selection objects with a non-selection object not selected by the client computer,
Extracting the attribute values of the selected selection object and the non-selection object that are combined, and reading an image having an attribute value between the attribute values,
The next screen to be displayed on the client computer is generated from the read image.
A server computer characterized by that.

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