JP2011150406A - Electronic commerce system and electronic commerce method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To activate electronic business transaction by varying a commission rate. <P>SOLUTION: An electronic business transaction system 1 includes: a communication part 13 for accepting the input of a user relating to transaction; a point update part 17 for adding points corresponding to processing based on the input to the total points of a user; and a commission rate calculation part 16 for, when the transaction of one merchandise or service is established, calculating a commission rate that an exhibitor (order receiver) pays for the transaction on the basis of the total points of the exhibitor, and for outputting the calculated commission rate to a money management system 18. The larger the total point is, the lower the commission rate is set. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to an electronic commerce system and an electronic commerce method that support transactions of goods or services between users.

  Conventionally, various electronic commerce systems are known. For example, Patent Document 1 below describes a business auction system that makes it possible to determine a successful bidder reflecting conditions desired by a person who requests business. This system has an auction database that records request information including business bid conditions and a bidder database that records bidder information including bidder attributes, business skills, and business results. Then, the management server in the system determines the winning bidder and the winning bid amount based not only on the bidder bid amount but also on the bidder information of each bidder recorded in the bidder database.

JP 2009-294971 A

  By the way, in the electronic commerce system as described above, the fee for using the system is generally fixed. If this fee is set finely for each user, further activation of electronic commerce can be expected.

  Therefore, an object of the present invention is to provide an electronic commerce system and an electronic commerce method for activating electronic commerce by changing a fee.

  The electronic commerce system of the present invention is an electronic commerce system that supports transactions of goods or services between users, and a set point storage means for storing points set for each process related to transactions, and a total of points for each user A total point storing means for storing values, a receiving means for receiving a user's input relating to the transaction, and a point corresponding to the process based on the input received by the receiving means is read from the set point storing means and the user related to the process The total value is read from the total point storage means, and the update means for storing the value obtained by adding the point to the total value as a new total value in the total point storage means, and input by the first user and received by the reception means In addition, the ordering information for ordering goods or services and the second user When a transaction for one product or service is established by the association means that establishes a transaction for one product or service by associating with presentation information relating to the presentation of the product or service received by the acceptance means And calculating means for calculating a fee paid by at least one of the first user and the second user for the transaction based on the total value of the at least one user stored in the total point storage means; Output means for outputting the fee calculated by the calculating means, wherein the calculating means lowers the fee as the total value increases.

  Moreover, the electronic commerce method of the present invention is an electronic commerce method executed by an electronic commerce system that supports transactions of goods or services between users, and includes a reception step for receiving user input relating to the transaction, and a process related to the transaction. From the set point storage means for storing the points set in the process, the point corresponding to the process based on the input received in the reception step is read, and the total point storage means for storing the total value of the points for each user, the process An update step of reading the total value of the user related to the item, and storing the value obtained by adding the point to the total value as a new total value in the total point storage means, and the first user input and accepted in the acceptance step , Ordering information on ordering goods or services, and second users The association step of establishing a transaction for one product or service by associating with the presentation information relating to the presentation of the product or service received in the reception step and the transaction for the one product or service was established in the association step A calculation step of calculating a fee paid by at least one of the first user and the second user for the transaction based on the total value of the at least one user stored in the total point storage means And an output step for outputting the fee calculated in the calculation step, wherein the calculation step lowers the fee as the total value increases.

  According to such an invention, when a user makes a predetermined input regarding a transaction, points are added and accumulated for the user. Thereafter, when a transaction is established between the users, the fee paid by the user involved in the transaction (at least one of the first and second users) is calculated so as to decrease as the total point increases. Thus, by lowering the fee of the user who participates more actively in the transaction, it is possible to give the user a motivation to engage in the electronic commerce, and in turn, the electronic commerce can be activated.

  In the electronic commerce system of the present invention, points relating to the transaction-related processing include ordering of goods or services, presentation of goods or services, establishment of orders for goods or services, establishment of orders for goods or services. At least one may be included.

  In this case, points are given to the user when the user orders or presents a product or service, or a transaction is established between the users. It will lead to a reduction in the fees that you bear. Therefore, activation of the transaction itself can be expected.

  According to such an electronic commerce system and an electronic commerce method, the higher the total points accumulated in response to user input related to the transaction, the lower the fee. Thus, the user can be motivated to be involved in electronic commerce and can activate electronic commerce.

It is a block diagram which shows the function structure of the electronic commerce system which concerns on embodiment. It is a figure which shows the hardware constitutions of the server shown in FIG. It is a figure which shows the example of setting point information. It is a figure which shows the example of the correspondence of a total point and a rank. It is a figure which shows the example of the correspondence of a rank and a commission rate. It is a flowchart which shows the process of the electronic commerce system shown in FIG. It is a flowchart which shows the detail of the fee calculation process shown in FIG. It is a flowchart which shows the detail of the total point update process shown in FIG.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the description of the drawings, the same or equivalent elements are denoted by the same reference numerals, and redundant description is omitted.

  First, the function and configuration of an electronic commerce system (hereinafter referred to as “EC system”) 1 according to the embodiment will be described. The EC system 1 is a computer system that supports business matching or crowdsourcing between members (an employment form in which business is entrusted to an unspecified number of people). The EC system 1 also supports services related to business matching, such as social networking services, job information providing services, job placement services, and the like. In this specification, a person registered as a member in the EC system 1 is referred to as a user of the system.

  As shown in FIG. 1, the EC system 1 includes a plurality of user terminals T and a server 10 that manages transactions between users and movement of money generated by the transactions. The user terminal T and the server 10 can communicate with each other via a network (for example, the Internet) N. The user can be an orderer (first user) who orders (requests) a product or service, or an exhibitor (second user) who exhibits (presents) the product or service. If a transaction is made for the exhibited product or service, the exhibitor can be said to be a contractor. Hereinafter, the user terminal T may be expressed as an orderer terminal Ta or an exhibitor terminal Tb as necessary.

  Various services provided by the EC system 1 by a user starting a predetermined application program (for example, a web application program) on the terminal T, logging in by entering a user ID and password that identify the user. Can be used. For example, the user can perform registration / search / change / cancellation of order information and exhibition information, search for user information, input of deposit / withdrawal instructions, input of advertisement placement instructions, registration of evaluations of other users, etc. Is not limited to these.

  The server 10 is a computer that establishes a transaction between an orderer and an exhibitor by associating the ordering information received by the orderer terminal Ta with the exhibition information (presentation information) received by the exhibitor terminal Tb. is there. In this embodiment, the product refers to electronic content such as a web page, and the service refers to creation of electronic content, but the types of products and services are not limited to these. As shown in FIG. 1, the server 10 includes a set point storage unit 11, a total point storage unit 12, a communication unit 13, a processing unit 14, a case database 15, a fee calculation unit 16, a point update unit 17 as functional components. A money management system 18 is provided.

  As shown in FIG. 2, the server 10 transmits and receives data to and from the user terminal T, the CPU 101, the main storage unit 102 composed of ROM and RAM, the auxiliary storage unit 103 composed of a hard disk and the like. The communication control unit 104 is configured to include an input unit 105 including a keyboard and a mouse, and an output unit 106 including a monitor and a printer. Each function of the server 10 shown in FIG. 1 reads a predetermined program on the CPU 101 or the main storage unit 102, operates the communication control unit 104, the input unit 105, and the output unit 106 under the control of the CPU 101. This is realized by reading or writing data to the storage unit 102 or the auxiliary storage unit 103.

  Returning to FIG. 1, the set point memory | storage part 11 is a means to memorize | store the point set for every process regarding transaction. The setting point storage unit 11 stores in advance setting point information in which, for example, as shown in FIG.

  FIG. 3A shows points (positive numbers) added to the user of the EC system 1 regardless of whether the user is the orderer or the exhibitor. On the other hand, FIG. 3B shows points (positive numbers) to be added to the user who has become the orderer, and FIG. 3C shows points to be added to the user who has become the exhibitor (positive number). ). Moreover, FIG.3 (d) has shown the case where a point is reduced and points P31-P34 are negative numbers, respectively. From FIG. 3, for example, when a user invites another person as a member, points P02 are added to the user, and when a transaction is established, points P11 and P21 are given to the orderer and the exhibitor. It can be seen that each is added, and that the user loses his / her points by P32 when the evaluation as the orderer is less than a predetermined value. The configuration and contents of the setting point information are not limited to the example in FIG. 3 and may be set arbitrarily.

  The total point storage unit 12 is a means for storing the total points of each user. Specifically, the total point storage unit 12 stores total point information in which a user ID for specifying a user is associated with the total points. The total point storage unit 12 stores total point information including, for example, a user ID “user A” and a total point “50 (points)”.

  The communication unit 13 is means for transmitting and receiving data and information to and from the user terminal T. In terms of data reception, the communication unit 13 accepts user input related to transactions as transaction-related information and outputs the information to the processing unit 14. The input related to the transaction refers to all the inputs related to the service provided by the EC system 1. Accordingly, the transaction related information includes a user ID for identifying a user related to the transaction, information indicating the type and content of the transaction, and the like.

  For example, as one of the transaction related information, there is order information indicating an order for a certain product or service received from the orderer terminal Ta. This ordering information includes the orderer's user ID, the contents of the product or service to be ordered, the desired amount, the desired delivery date, and the exhibitor's conditions (for example, “no conditions” or “limited to users who are partners”), Information on options (for example, “urgent recruitment”) is included.

  In addition, exhibition information (presentation information) received from the exhibitor terminal Tb and indicating the exhibition (presentation) of a certain product or service is also a kind of transaction related information. This exhibit information includes the exhibitor's user ID, the content of the proposed product or service (or the electronic content that is the product itself), the desired price, and the like.

  Further, the input information corresponding to the “processing related to transaction” column in FIG. 3 is also transaction related information. Furthermore, a search request for displaying information on ordering or exhibiting on the user terminal T can also be said to be transaction related information.

  As for the data transmission, the communication unit 13 transmits the data and information input from the processing unit 14 toward the user terminal T. For example, the communication unit 13 transmits display data including ordering information and exhibition information extracted in response to a search request from a certain terminal to the terminal.

  The processing unit 14 is a means for executing various processes related to business matching and the like based on the input made at the user terminal T, that is, the transaction related information.

  For example, the processing unit 14 stores the input ordering information or exhibition information in the project database 15 and inputs a predetermined user (for example, ordering or exhibition) by means of e-mail or the like regarding the occurrence and contents of the ordering or exhibition. User who has a partner relationship with the user).

  Further, the processing unit 14 reads out the ordering information or the exhibition information from the item database 15 based on the input search request, generates display data to be displayed on the screen of the user terminal T based on these information, and displays the display data. The business data is output to the communication unit 13.

  Further, the processing unit 14 associates the order information and the exhibition information stored in the case database 15 with each other based on the input from the user terminal T or the transaction establishment conditions stored in advance inside. This association establishes a transaction for one product or service. That is, the processing unit 14 also functions as an association unit. The processing unit 14 changes the access authority of the product so that the orderer can obtain the product (electronic content) provided by the exhibitor. Further, the processing unit 14 outputs the user ID of the orderer and exhibitor of the established transaction and the contracted amount of the transaction to the fee calculation unit 16.

  Of course, the function of the processing unit 14 is not limited to the above-described one, and the processing unit 14 executes all processes related to business matching and the like. For example, the processing unit 14 executes a process corresponding to the “process related to transaction” field in FIG. When the process is executed, the processing unit 14 outputs the transaction related information to the point update unit 17.

  The fee calculation unit 16 is a means for calculating the fee that the exhibitor pays to the manager of the EC system 1 regarding the transaction when the transaction of the one product or service is established by the processing unit 14 based on the total points of the exhibitor. It is.

  When the processing for establishing a transaction is executed by the processing unit 14 and the exhibitor's user ID is input, the fee calculation unit 16 reads the total point information corresponding to the user ID from the total point storage unit 12. Subsequently, the fee calculation unit 16 determines the rank of the exhibitor using a correspondence table of total points and ranks as shown in FIG. Note that the correspondence table is stored inside the fee calculation unit 16 or in a predetermined storage unit, and the fee calculation unit 16 reads the correspondence table at the time of rank determination. According to the example of FIG. 4, if the total point of the exhibitor is “50”, the rank is “C”.

  Subsequently, the fee calculation unit 16 obtains a fee charged by the administrator of the EC system 1 to the exhibitor using the input contract amount and the correspondence table between the rank and the fee rate as shown in FIG. This correspondence table is also stored in the fee calculation unit 16 or in a predetermined storage unit, and the fee calculation unit 16 reads the correspondence table when calculating the fee. According to the example of FIG. 5, if the contract price is 80,000 yen and the exhibitor's rank is C, the fee is 80000 × 0.16 = 1800 yen. If the contract price is 200,000 yen and the exhibitor's rank is C, the fee is 100,000 × 0.16 + 100,000 × 0.08 = 24,000 yen. In the example of FIG. 5, the fee charged to the exhibitor of rank S (highest rank) is half that charged to the exhibitor of rank E (lowest rank).

  The configuration and contents of each correspondence table are not limited to the examples of FIGS. For example, the total point or its range may be directly associated with the fee rate without using the concept of rank. Further, the fee may be obtained by a method other than using the correspondence table. Regardless of which method is used, it is necessary that the higher the total points, the lower the fee when compared with the same contract price.

  The fee calculation unit 16 outputs the information regarding the contract price and the calculated fee to the money management system 18 together with the user IDs of the buyer and exhibitor of the completed transaction.

  The money management system 18 is means for executing a user deposit / withdrawal process by an escrow method. The money management system 18 executes the deposit / withdrawal process by updating the money information of the orderer and the exhibitor based on the information input from the fee calculation unit 16. Specifically, the money management system 18 records information indicating payment of the contracted amount of the orderer and information indicating receipt of the order amount of the exhibitor (the amount obtained by subtracting the commission from the contracted amount) in a predetermined database. . In addition, the money management system 18 also records information on fees received by the manager of the EC system 1 in a predetermined database.

  The point update unit 17 is means for updating the total points of the user. The point update unit 17 analyzes the input transaction-related information to determine the type of processing related to the transaction, and reads setting point information corresponding to the processing from the setting point storage unit 11. When the set point information can be acquired, the point update unit 17 reads the total point information of the user related to the transaction from the total point storage unit 12 based on the user ID in the transaction related information. The point update unit 17 updates the total point information by adding the points in the set point information to the total points in the total point information, and stores the updated total point information in the total point storage unit 12.

  By such a process, a predetermined point is given to the user who performed the input regarding the transaction. According to the example of FIG. 3, when a certain user invites another person as a member, the total point of the user increases by P01. When a transaction is established between an orderer and an exhibitor, the total points of the orderer and exhibitor are increased by P11 and P21, respectively. When the fee calculation unit 16 calculates the fee, the point update unit 17 executes the point update after the calculation.

  Therefore, many points are given to users who have made a lot of orders or exhibitions of goods or services, and users who have made many actions (inputs) as shown in the examples of FIGS. 3 (a) to 3 (c). The result rank increases from E to D, C,. And the higher the rank, the lower the commission rate that will be borne when making a contract from the standpoint of the exhibitor.

  Next, processing in the EC system 1 shown in FIG. 1 will be described, and an electronic commerce method according to the present embodiment will be described.

  First, the overall image of the process will be described with reference to FIG. When input related to the transaction is performed at the user terminal T, transaction related information based on the input is sent to the server 10 via the network N, and the communication unit 13 receives the transaction related information (step S1, accepting step). Subsequently, the processing unit 14 executes processing related to the transaction based on the transaction related information (accepted input) (step S2). For example, the processing unit 14 stores ordering information and exhibition information, processes that associate the ordering information and exhibition information to establish a transaction, processes that establish a partner relationship between users, and processes related to a community site (social networking) And so on.

  When a transaction related to one product or service is established by the processing in the processing unit 14 (step S3; YES, association step), the fee calculation unit 16 obtains a fee borne by the exhibitor for the transaction (step S4, Thereafter, the point update unit 17 updates the user's points related to the transaction (step S5, update step). On the other hand, when processing other than the establishment of the transaction is performed in the processing unit 14 (step S3; NO), the fee is not calculated and only the total points are updated (step S5, update step). ).

  The details of the fee calculation (calculation step) are as shown in FIG. That is, the fee calculation unit 16 first reads the exhibitor's total points from the total point storage unit 12 (step S41), and determines the rank corresponding to the total points using the correspondence table as shown in FIG. S42). Subsequently, the fee calculation unit 16 extracts the fee rate corresponding to the rank of the exhibitor using the correspondence table as shown in FIG. 5, and obtains the fee based on the contract price and the fee rate (step S43). Subsequently, the fee calculation unit 16 outputs the calculated fee information to the money management system 18 (step S44, output step).

  Details of the point update (update step) are as shown in FIG. That is, the point update unit 17 first reads the set point information corresponding to the input related to the transaction from the set point storage unit 11 based on the transaction related information (step S51). Moreover, the point update part 17 reads the total point information of the user relevant to a transaction from the total point memory | storage part 12 based on the transaction relevant information (step S52). Subsequently, the point updating unit 17 updates the user's total points by adding the points in the set point information to the total points (step S53), and stores the updated values in the total point storage unit 12. The updated total points will be used in the next fee calculation.

  As described above, according to the present embodiment, when a user makes a predetermined input related to a transaction, points are added and accumulated for the user. When a transaction is subsequently established between the users, the fee paid by the exhibitor of the transaction is calculated such that the higher the total points, the higher the discount rate of the fee. Thus, by lowering the fee of the user who participates more actively in the transaction, it is possible to give the user a motivation to engage in the electronic commerce, and in turn, the electronic commerce can be activated.

  For example, if the setting point information is set as shown in FIG. 3, points are given to the user when the user orders or presents goods or services or a transaction is established between the users. The more you start or close a transaction, the lower your commission will be. Therefore, activation of the transaction itself can be expected. In addition, according to the example of FIG. 3, points are also added when a person is invited as a member of the EC system 1 or a job advertisement is posted. Can be expected. Furthermore, by providing a condition for reducing points as shown in FIG. 3D, it is possible to suppress the occurrence of unfair transactions and promote healthy electronic commerce.

  The present invention has been described in detail based on the embodiments. However, the present invention is not limited to the above embodiment. The present invention can be variously modified without departing from the gist thereof.

  In the above embodiment, the money management system 18 is provided in the server 10. However, the money management system 18 may be mounted on a computer different from the server 10 and the server 10 and the money management system 18 may be connected via a network. Further, the function of the server 10 may be realized by a distributed system.

  In the above embodiment, the EC system 1 calculates a fee to be imposed on the exhibitor, but the type of user who charges the fee is not limited. For example, the fee charged to the orderer may be obtained by the method described above.

  DESCRIPTION OF SYMBOLS 1 ... Electronic commerce system, 10 ... Server, 11 ... Setting point memory | storage part (setting point memory | storage means), 12 ... Total point memory | storage part (total point memory | storage means), 13 ... Communication part (accepting means), 14 ... Processing part ( (Association means), 15 ... case database, 16 ... fee calculation section (calculation means), 17 ... point update section (update means), 18 ... money management system, T ... user terminal.

Claims (3)

An electronic commerce system that supports transactions of goods or services between users,
Set point storage means for storing points set for each process related to the transaction;
Total point storage means for storing the total value of the points for each user;
Accepting means for accepting a user input relating to the transaction;
The point corresponding to the process based on the input accepted by the accepting unit is read from the set point storage unit, the total value of the user related to the process is read from the total point storage unit, and the point is the total Updating means for storing the value added to the value in the total point storage means as a new total value;
Order information related to ordering of goods or services input by the first user and received by the receiving means, and presentation information regarding presentation of goods or services input by the second user and received by the receiving means An association means for establishing a transaction for one product or service in association with each other;
When the transaction of the one product or service is established by the association unit, a fee paid by at least one of the first user and the second user for the transaction is stored in the total point storage unit Calculating means for calculating based on the total value of the at least one user being performed;
Output means for outputting the fee calculated by the calculation means;
With
The calculation means lowers the fee as the total value increases,
An electronic commerce system characterized by this. The processing related to the transaction in which the points are set includes at least one of ordering of goods or services, presentation of goods or services, establishment of orders for goods or services, establishment of orders for goods or services,
The electronic commerce system according to claim 1. An electronic commerce method executed by an electronic commerce system that supports transactions of goods or services between users,
An accepting step for accepting user input related to the transaction;
From the set point storage means for storing the points set for each process related to the transaction, a point corresponding to the process based on the input received in the receiving step is read, and the total for storing the total value of the points for each user An update step of reading out the total value of the user related to the processing from the point storage means, and storing the value obtained by adding the point to the total value in the total point storage means as a new total value;
Order information related to ordering of goods or services input by the first user and received in the reception step, and presentation information regarding presentation of goods or services input by the second user and received in the reception step An associating step for associating and establishing a transaction for a product or service;
When the transaction of the one product or service is established in the association step, a fee paid by at least one of the first user and the second user for the transaction is stored in the total point storage unit A calculating step of calculating based on the total value of the at least one user being performed;
An output step of outputting the fee calculated in the calculation step;
Including
In the calculation step, the larger the total value, the lower the fee.
An electronic commerce method characterized by that.

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