JP2011113471A - Advertisement display system and advertisement display method, and display terminal - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement display system capable of more appealing to customers. <P>SOLUTION: The advertisement display system for displaying advertisements of articles in a shop to customers includes: an advertisement information transmitter which transmits information showing whether ID information of articles can be advertised or not; an article data transmitter which is installed on a shelf of exhibited articles in the shop and transmits ID information and advertisement data of exhibited articles; and a display terminal which can be moved in the shop together with a customer and displays advertisement data. The display terminal device includes: an advertisement information storage part which receives and stores the information showing whether ID information of articles can be advertised or not from the advertisement information transmitter; a reception part which receives ID information and advertisement data of an exhibited article from the article data transmitter; a search part which searches for information showing whether ID information of the article can be advertised or not, which is stored in the advertisement information storage part, on the basis of ID information of the article received from the article data transmitter; and a display control part which, if the information found by the search part and showing whether ID information can be advertised or not indicates that the ID information can be advertised, causes a display part to display advertisement data corresponding to the ID information. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to an advertisement display system, an advertisement display method, and a display terminal that display an advertisement only for a specific product.

  2. Description of the Related Art In-store guidance devices that guide directions to products that customers are looking for in large-scale commercial facilities such as supermarkets, department stores, and shopping streets are known. (For example, refer to Patent Documents 1, 2, and 3) In addition, Patent Document 4 is an information transmission device that transmits a product or information at a store or public facility, and information on movement that has entered the transmission area of the information transmission device. A limited information providing apparatus for transmitting information to a terminal is disclosed.

Japanese Patent Laid-Open No. 10-187738 JP 2000-163449 A JP 2003-16351 A JP 2002-138007 A

Although the above-mentioned conventional technology is a service to customers, merchants such as store managers, product manufacturers, distributors, or advertisers desire an advertising system and an advertising method for further sales promotion. Conventional advertisements are made to general customers through posters, image display devices, broadcasts, and the like, so the appealing power is small, and the advertising effects expected by traders and advertisers are not necessarily obtained.
In view of the above problems, an object of the present invention is to provide an advertisement display system, an advertisement display method, and a display terminal that can actively promote sales.

  In order to solve the above-described problems, an advertisement display system according to the present invention is an advertisement display system that displays an advertisement for a product in a store to a customer, and an advertisement that transmits ad propriety information for product ID information. An information transmitter, a product data transmitter installed on a shelf of products to be displayed in the store and transmitting ID information and advertisement data of the displayed products, and movable in the store with the customer, A display terminal for displaying, an advertisement information storage unit for receiving and storing advertisement availability information for product ID information from the advertisement information transmitter, and a display product from the product data transmitter. The ID information stored in the advertisement information storage unit based on the ID information of the product received from the product data transmitter. A search unit that searches for notification availability information, and a display control unit that displays advertisement data corresponding to the ID information on the display unit when the advertisement availability information for the ID information searched by the search unit is advertiseable It is characterized by providing.

  In order to solve the above-described problem, the advertisement display system of the present invention provides a second invention in which an advertisement display system for displaying an advertisement of a product in a store to a customer, and corresponding ID information of an advertisementable product An advertisement information transmitter for transmitting advertisement data, a product data transmitter installed on a shelf for displayed products in the store, and transmitting ID information of displayed products, and movable in the store with the customer A display terminal for displaying advertisement data, the display terminal receiving the ID information of the advertiseable product from the advertisement information transmitter and the advertisement information storage unit for receiving and storing the corresponding advertisement data; , A receiving unit that receives the ID information of the displayed product from the product data transmitter, and the advertisement data stored in the advertisement information storage unit based on the ID information of the product received from the product data transmitter A search for the search unit, characterized in that it comprises a display control unit for displaying on the display unit the retrieved advertisement data by the search unit.

  Furthermore, in order to solve the above-described problems, the advertisement display system according to the third aspect of the present invention is an advertisement display system that displays an advertisement for a product in a store to a customer. An information transmitter, a product data transmitter installed on a shelf of products to be displayed in the store, transmitting the ID information of the displayed products and corresponding advertisement data, and movable in the store with the customer A display terminal for displaying advertisement data, the display terminal receiving an ID information of a product that can be advertised from the advertisement information transmitter, and storing the advertisement information from the product data transmitter ID information of the displayed product, a receiving unit that receives the advertisement data corresponding thereto, ID information of the advertiseable product received from the advertisement information transmitter, and I of the product received from the product data transmitter If a search unit to search for information, the ID information coincident with the retrieval unit exists, characterized in that it comprises a display control unit for displaying on the display unit the advertisement data.

The store refers to a store in a commercial facility where there are many stores or sales floors such as a supermarket, a department store, or a shopping street. In addition, the store may be a sales floor, a region, or a floor divided in the store.
Further, the product may be a product unit, a product group unit, or a product manufacturer unit. The merchandise may be a unit that can be advertised or not advertised by a store manager, merchandise maker, distributor, etc., or an advertiser.
Here, the product designating whether or not the advertisement is permitted is, for example, a product for which an advertising cost has been paid or a product for which special sale is designated such as a feature product.
The advertisement information transmitter is installed near the entrance of the store, but when the entrance and the exit are separate, it is installed near the entrance. However, if there are multiple entrances and the entrance and exit are combined, the advertising information transmitter operates for the customer entering the store by detecting the direction of movement of the customer who owns the display terminal. It is good to do. Thus, the entrance may be a sales floor, area or floor entrance, or in front of an escalator. Furthermore, you may install an advertisement information transmitter in the place where the shopping cart is arrange | positioned.

  The advertisement information transmitter stores the ID information of each product in the store and the information indicating whether or not advertisement is possible for each product, and transmits the information to the display terminal. Also, the advertisement information transmitter may change the advertisement data according to the date and time unit such as month, week, day or time, and the customer group such as age and gender, and also select the date and customer group May be.

  One or a plurality of product data transmitters may be installed in each product shelf, or one product data transmitter may be installed in a plurality of product shelves. That is, it may be a product unit, a product group unit, or a product manufacturer unit, and may be a product unit that is designated by a merchant or advertiser such as a store manager, product manufacturer, distributor, or the like to be able to advertise. The product data transmitter may be installed according to the number of advertisement data and the communicable distance. Further, the advertisement data transmitted from the product data transmitter may be a product advertisement, a product group advertisement, or a product manufacturer advertisement. The advertisement data may be product performance, quality, price, service, or any other advertisement, and may be a service ticket issue or a coupon ticket issue. The product to be advertised may be a product unit, a product group unit, or a product manufacturer unit, and may be a unit that can be advertised by an advertiser such as a store manager, a product manufacturer, or a distributor. Further, the product data transmitter may transmit not only one product but also a plurality of product advertisement data.

  The display terminal is preferably attached to a shopping cart so that the customer can see it well. Or it can be pocket-sized so that customers can carry it around. Alternatively, it may be a mobile terminal or a mobile phone that can communicate with the advertisement information transmitter and the product data transmitter.

  In order to solve the above-mentioned problem, according to another aspect, the present invention is a display terminal, an advertisement information storage unit for receiving and storing advertisement availability information for product ID information in a store, and display A receiving unit that receives product ID information and advertisement data, a search unit that searches for ad propriety information for the ID information stored in the advertisement information storage unit based on the display product ID information, and the search unit When the advertisement propriety information with respect to the searched ID information is admissible, the display control unit is configured to display the advertisement data corresponding to the ID information on the display unit.

  In order to solve the above problems, according to yet another aspect, the present invention is a display terminal that receives and stores advertisement information ID information and advertisement data corresponding thereto in a store. The storage unit, the receiving unit that receives the ID information of the display product, the search unit that searches the ID information stored in the advertisement information storage unit based on the ID information of the display product, and the search unit It has a display control part which displays on a display part advertising data of goods corresponding to ID information.

  Furthermore, in order to solve the above-described problem, according to another aspect, the present invention is a display terminal, an advertisement information storage unit that receives and stores ID information of advertisement-enabled products in a store, and a display product A receiving unit that receives the ID information and the corresponding advertisement data, a search unit that searches the ID information stored in the advertisement information storage unit based on the ID information of the displayed product, and the search unit It has a display control part which displays on a display part advertising data of goods corresponding to ID information.

  In order to solve the above problem, according to another aspect, the present invention is an advertisement display method, an advertisement information storage step for receiving and storing advertisement propriety information for ID information of products in a store, and display A receiving step of receiving product ID information and advertisement data; and a search step of searching ad propriety information for the ID information stored in the advertising information storage step based on the product ID information received in the receiving step; In the search step, when advertisement availability information for the searched ID information is advertisement available, a display control step for displaying advertisement data corresponding to the ID information on a display unit is executed.

  In order to solve the above-mentioned problem, according to still another aspect, the present invention is an advertisement display method that receives ID information of an advertiseable product in a store and advertisement data of the advertiseable product. An advertisement information storing step for storing; a receiving step for receiving the ID information of the displayed product; a search step for searching the ID information stored in the advertising information storing step based on the ID information of the product received in the receiving step; In the search step, a display control step of displaying advertisement data corresponding to the searched ID information on a display unit is performed.

  Moreover, in order to solve the said subject, according to another viewpoint, this invention is an advertisement display method, The advertisement information storage step which receives and memorize | stores the ID information of the advertisement possible goods in a store, Display goods A receiving step for receiving advertisement data of the advertisement-enabled product, a search step for searching the ID information stored in the advertisement information storing step based on the ID information of the product received in the receiving step, In the search step, a display control step of displaying advertisement data corresponding to the searched ID information on a display unit is performed.

  ADVANTAGE OF THE INVENTION According to this invention, since the advertisement data of only the goods which can be advertised are displayed on the display terminal device which can move with a customer, the advertisement display system which can make appeal to a customer larger can be provided. it can. Further, since the advertisement data is displayed when the customer is close to the product, the advertisement data is displayed at a timely timing, and the purchase intention can be invited.

The layout diagram of the store where the advertisement display system of the present invention is carried out is shown. 1 shows a block diagram of an advertisement information transmitter used in the first embodiment of the advertisement display system of the present invention. FIG. The block diagram of the goods data transmitter used for 1st Embodiment of the advertisement display system of this invention is shown. 1 is a block diagram of a display terminal used in a first embodiment of an advertisement display system of the present invention. Operation | movement explanatory drawing of 1st Embodiment by the advertisement display system of this invention is shown. The flowchart figure of 1st Embodiment by the advertisement display system of this invention is shown. The block diagram of the advertisement information transmitter used for 2nd Embodiment of the advertisement display system of this invention is shown. The block diagram of the goods data transmitter used for 2nd Embodiment of the advertisement display system of this invention is shown. The block diagram of the display terminal used for 2nd Embodiment of the advertisement display system of this invention is shown. The operation | movement explanatory drawing of 2nd Embodiment by the advertisement display system of this invention is shown. The flowchart figure of 2nd Embodiment by the advertisement display system of this invention is shown.

  The advertisement display system of the present invention displays only advertisement data of advertisementable products on a display terminal that can be moved together with the customer. Therefore, in the vicinity of the entrance of the store, or the place where the shopping cart or advertisement information transmitter is installed. An advertisement information transmitter installed in a store, a product data transmitter installed in the vicinity of a product shelf on which products are displayed in the store, and a display possessed by a customer moving in the store and displaying advertisement data A display terminal having a unit.

FIG. 1 is a layout diagram of a store where an advertisement display system of the present invention is installed. As shown in FIG. 1, the store 100 has an entrance 110 and an exit 120, and a large number of product shelves 130 are arranged in the store, and each product shelf 130 displays products. An accounting POS terminal 140 is arranged in the vicinity of the exit 120. The store layout in FIG. 1 is an example, and the arrangement and number of the entrance 110, the exit 120, the product shelf 130, and the POS terminal 140 can be arbitrarily determined according to the area and form of the store. When the entrance 110 and the exit 120 are integrated as an entrance / exit, the direction in which the customer enters is the entrance, and the exit direction is the exit. Whether the customer enters or exits the entrance / exit can be detected by image analysis of the surveillance camera or detection output of the movement direction detection sensor of the customer. A plurality of POS terminals 140 may be arranged, or may be arranged in a distributed manner.
The store illustrated in FIG. 1 represents one store in a commercial facility such as a supermarket, a department store, or a shopping street, but may be a sales floor or an area, or a floor that is partitioned within the store.

  In the store layout shown in FIG. 1, an advertisement information transmitter 10 is installed near the entrance, and an exit signal transmitter 20 is installed near the exit. Here, the entrance refers to a sales floor, an area or floor entrance, or an escalator, or a place where a shopping cart is arranged. Further, the product data transmitter 30 is installed in the product shelf 130. The product data transmitter 30 is installed in each product shelf 130 or each product. The display terminal 40 is placed near the entrance 110 of the store, and is carried by the customer in the store. Or it can be attached to a shopping cart and moved with the customer. The display terminals 40 are prepared for each customer so that each customer can use them or move with the customers.

The advertisement display system of the present invention includes an advertisement information transmitter 10, an exit signal transmitter 20, a product data transmitter 30, and a display terminal 40. In the first embodiment, the display terminal 40 is described as being provided in the advertisement display system. However, the display terminal 40 communicates with the advertisement information transmitter 10, the exit signal transmitter 20, and the product data transmitter 30, and the ID information, If there is a function for storing advertisement data, searching for ID information, and a function for displaying advertisement data, it is possible to use a mobile phone or a mobile terminal.
In addition, a server (not shown) is provided to control the advertisement information transmitter 10, the exit signal transmitter 20, the product data transmitter 30, and the display terminal 40. The server can also be used by using a computer portion provided in the advertisement information transmitter 10, the exit signal transmitter 20, or the product data transmitter 30.

(First embodiment)
1st Embodiment is implemented in the shop shown in FIG. 1, and is provided with the advertisement information transmitter 10, the exit signal transmission part 20, the goods data transmitter 30, and the display terminal 40. FIG.
FIG. 2 shows a block diagram of the advertisement information transmitter 10 used in the first embodiment.
The advertisement information transmitter 10 includes a control unit 11, a ROM 12, an information storage unit 13, a sensor unit 14, and a communication unit 15. In addition to this, an input unit, an output unit, a RAM, and the like may or may not be provided.

The control unit 11 is a part that reads the program stored in the ROM 12 and controls the entire store ID transmission unit 1 according to the program.
The ROM 12 stores a program for controlling the store entry ID transmission unit 1.

  The information storage unit 13 includes, for example, a flash memory, and includes a product data memory 13a that stores information on each product or each ID information and information on whether or not the advertisement is available for each product or each ID information. Whether or not advertising is possible is determined by whether or not there is a payment for advertising costs or whether the product is designated for special sale, such as a featured product. In addition, when there is a reason such as a time zone or a customer group for determining whether or not advertisement is possible, it may be determined for other reasons.

  As shown in FIG. 2, each product or each ID information and advertisement available / not-advertised information are stored in a pair, and each product or each ID information indicates whether advertisement is possible or not. The product or each ID information may be a product unit, a product group unit, or a product manufacturer unit. Any unit may be used as long as an advertiser such as a store manager, a product maker, or a distributor pays the advertising expenses.

  Further, the product data memory 13a may add not only information indicating whether or not advertising is possible but also information such as a time zone during which advertisements are displayed and a customer segment for which advertisements are displayed. The time zone may be classified as month, week, day, morning, afternoon or evening, or the time may be set. The customer segment is classified by age and gender. The ID information of each product may be attached to each product, each product group, each product shelf, or each product manufacturer, but here, it is assumed that it is attached to each product.

  The data stored in the merchandise data memory 13a includes a method of exchanging the memory, inputting the data, or rewriting the data from the server. However, in the first embodiment, the data is input from the input unit provided in the advertisement information transmitter 10. Can be rewritten by inputting or by reading the data stored in the server via the communication unit 15.

  The sensor unit 14 is installed near the entrance of the store and detects the customer's visit. When the entrance 110 and the exit 120 of the store are the same and are the entrance and exit, a plurality of sensor units 14 are installed to detect the customer's moving direction and detect the store visit. Or the visit is detected by image analysis of the surveillance camera. When the customer visit is detected, the control unit 11 sequentially reads data from the product data memory 13 a of the information storage unit 13 and transmits it from the communication unit 15. Power consumption can be reduced by controlling the communication unit 15 to operate only when the sensor unit 14 detects a customer visit. Although the order of reading the advertisement cost data is not limited, it is preferable that the order is the ID order.

  The communication unit 15 performs communication by short-range communication such as weak radio waves, for example, and transmits information stored in the product data memory 13a to the display terminal 40 owned by the customer visiting the store near the entrance. By operating the communication unit 15 only when the sensor unit 14 detects a customer visit, wasteful power consumption can be reduced.

FIG. 3 shows a block diagram of the product data transmitter 30 used in the first embodiment.
The product data transmitter 30 includes a control unit 31, a ROM 32, an information storage unit 33, and a communication unit 34. One or more product data transmitters 30 are installed in each product shelf. Alternatively, one product data transmitter 30 is installed in a plurality of product shelves. The product data transmitter 30 may be installed according to the number of advertisement data and the communicable distance. Desirably, it should be installed for each product. That is, the product data transmitter 30 is installed so as to transmit the product displayed on the product shelf or ID information. When the product data transmitter 30 can transmit only one product or one ID information, it is installed for each product for which advertisement data is to be displayed. However, when the product data transmitter 30 can transmit a plurality of products or ID information, the product data transmitter 30 is installed so as to correspond to a plurality of products that transmit the products or ID information, and the plurality of products or the plurality of ID information are set at regular intervals. It is good to make a call repeatedly. Although not shown, if a sensor for detecting a customer is provided and operation control is performed so that the product or ID information is transmitted only when the customer is present, power consumption can be reduced.

The control unit 31 is a part that reads a program stored in the ROM 32 and controls the entire product data transmitter 30 according to the program.
The ROM 32 stores a program for controlling the product data transmitter 30.

  The information storage unit 33 includes, for example, a flash memory, and includes an ID information storage unit 33a that stores ID information of each product, and an advertisement data storage unit 33b that stores advertisement data of each product. The advertisement data may be a product advertisement, a product group advertisement, or a product manufacturer advertisement. The advertisement data may be product performance, quality, price, service, or any other advertisement, and may be a service ticket issue or a coupon ticket issue. The product to be advertised may be a product unit, a product group unit, or a product manufacturer unit, and may be a unit that can be advertised by an advertiser such as a store manager, a product manufacturer, or a distributor. For example, “only in the morning during an increase campaign”, “currently sold at a special price”, “additional bonus”, “with service ticket” or “with coupon” is stored.

  When the customer visits the store and sends all the advertisement data and stores it in the display terminal 40, as the number of products increases, the communication volume and time increase and the communication load increases. By transmitting data, the amount of communication can be reduced and the transmission time can be distributed. Furthermore, it becomes possible to transmit advertisement data limited to the route through which the customer passes. Therefore, it is not necessary to transmit advertisement data that is not required by the customer and store it in the display terminal 40, so that the storage capacity can be reduced and the memory capacity is advantageous.

The ID information stored in the ID information storage unit 33a of the information storage unit 33 and the advertisement data data stored in the advertisement data storage unit 33b include a method of exchanging memory, inputting data, or rewriting from a server, Although any method may be used, the first embodiment can be changed by adding or deleting from a handy terminal (not shown) owned by the store clerk using the communication unit 34.
The communication unit 34 performs communication by short-range communication such as weak radio waves, for example, and the ID information stored in the information storage unit 33 to the display terminal 40 owned by the customer in the vicinity of the product displayed on the product shelf and Send advertising data. By providing the sensor unit, wasteful power consumption can be reduced by operating the communication unit 34 only when the customer comes close to the product.

FIG. 4 is a block diagram of the display terminal 40 used in the first embodiment.
The display terminal 40 includes a control unit 41, a ROM 42, a RAM 43, an information storage unit 44, a display unit 45, an operation unit 46, and a communication unit 47. The display terminal 40 is fixed to a shopping cart and attached so that it can be clearly seen by customers. Or make it pocket size so that customers can carry it around. The display terminal 40 may be a mobile terminal or a mobile phone, and is prepared by the number of customers so that each customer can carry it.

The control unit 41 is a part that reads a program stored in the ROM 42 and controls the entire display terminal device 4 according to the program. The control unit 41 includes a search unit 41 a that searches the product data memory 44 a stored in the information storage unit 44 based on the ID information stored in the RAM 43, and a counter 41 b that counts the number of searches performed by the search unit 41 a.
The ROM 42 stores a program for controlling the display terminal device 40.
The RAM 43 is a storage part for temporarily storing data, and has an ID information storage area 43a and an advertisement data storage area 43b. The ID information storage area 43 a stores ID information of products displayed on the product shelf received by the communication unit 47 from the product data transmitter 30. The advertisement data storage area 43b stores advertisement data received from the product data transmitter 30. In addition to this, a work area (not shown) used by the control unit 41 is provided.

  The information storage unit 44 stores the advertisement availability information received from the advertisement information transmitter 10 near the store entrance in the product data memory 44a. Therefore, the advertisement propriety information stored in the merchandise data memory 44a is information indicating whether or not advertisement is possible or not for each product or each ID. The merchandise data memory 44a stores such information when the advertisement information transmitter 10 adds information such as a time zone for displaying an advertisement or a customer layer. FIG. 4 shows a state in which information to which time zone and customer layer information is added is stored.

The display unit 45 is a thin display device with low power consumption such as a liquid crystal display device, a plasma display device, and an organic EL display device. In the first embodiment, a liquid crystal monitor 45a is used. In order to display an image on the liquid crystal monitor 45a, a controller 45b and a VRAM 45c are provided. The advertisement data is displayed on the display monitor 45a.
The operation unit 46 is a part that receives a user operation, and includes a touch panel or operation keys.

  The communication unit 47 communicates with the communication unit 15 of the advertisement information transmitter 10 in the vicinity of the entrance of the store, and receives each product or each ID information, and each product or each ID information that can be advertised or not advertised. Moreover, it communicates with the communication part 34 of the product data transmitter 30 near the product shelf, and receives ID information and advertisement data. Further, in the vicinity of the exit, the control unit communicates with the communication unit of the exit signal transmitter 20 and receives a control signal for clearing the advertisement propriety information stored in the information storage unit 44. The ID information and advertisement availability information of each product received by the communication unit 47 is stored in the information storage unit 44, and the ID information and advertisement data received from the product data transmitter 30 are stored in the RAM 43. When receiving the clear signal, the control unit 41 clears the stored information in the RAM 43 and the information storage unit 44.

  Although the block diagram of the exit signal transmitter 20 is not shown in the drawing, when the customer brings the display terminal 40 to the exit, the control for clearing the advertisement propriety information stored in the information storage unit 44 of the display terminal 40 is performed. Send a signal. Therefore, a clear signal transmission unit, a sensor unit that detects that the display terminal 40 exits from the exit, and a transmission unit that transmits the clear signal transmission are provided. In addition, an alarm signal transmitter for transmitting an alarm signal for preventing the display terminal 40 from being taken out is provided.

  Since the first embodiment of the present invention is configured as described above, when a customer visits the store and holds the display terminal 40 near the entrance, the advertisement information transmitter 10 receives advertisement enable / disable information. The received advertisement propriety information is stored in the information storage unit 44 of the display terminal 40 that the customer owns or moves with the customer. Since such an operation is automatically performed by radio, the customer is not aware of it.

Next, when the customer moves to the vicinity of the product shelf, ID information and advertisement data of the product displayed on the product shelf are received from the product data transmitter 30 installed on the product shelf. The received ID information and advertisement data are stored in the RAM 43 of the display terminal 40 owned by the customer. Since this operation is also automatically performed by radio, the customer is not aware of it. And if a customer moves the goods shelf which displayed goods, as shown to Fig.5 (a), when it passes in front of the goods 2 which cannot be advertised, the display terminal 40 will not display advertisement data. However, as shown in FIG. 5B, the display terminal displays the advertisement data when it passes in front of the advertiseable product 4. For example, “In the morning during the campaign to increase the weight” is displayed. Or, “Currently sold at a special price”, “With bonus”, “With service ticket”, or “With coupon” is displayed.
That is, when entering the store, the display terminal 40 receives each product or each ID information, and advertisement enabled / disabled information from the advertisement information transmitter 10, and receives ID information and advertisement data from the product data transmitter 30. When the customer passes in front of the product, the ID information received from the advertisement information transmitter 10 is searched based on the ID information received from the product data transmitter 30. When the product corresponding to the searched ID information is an advertiseable product, the advertisement data corresponding to the ID information is read and displayed. However, in the case of a non-advertiseable product, the advertisement data is not read and the advertisement data is not displayed.

The operation described with reference to FIG. 5 is executed by the flowchart of FIG.
The flowchart shown in FIG. 6 is divided into a store entry process, an in-store process, and a store opening process.

(1) Processing at the time of store entry When the customer enters the store with the display terminal 40, each product or each ID information and each product from the advertisement information transmitter 10 installed near the entrance. In other words, advertisement-enabled or advertisement-disabled information is received for the ID information. In addition, when there is information such as a time zone for displaying an advertisement and a customer group for displaying an advertisement, the information is also received.
Next, in step S <b> 2, the received product or ID information and advertisement availability information are stored in the information storage unit 44 of the display terminal 40. That is, each product or each ID information, and advertisement enabled / disabled information are stored. The processing in step S2 can be handled by writing the ID information and the advertisement propriety information before opening the store for the display terminal 40 provided in the store cart.
The above step S1 receives the ID information of the advertiseable product, and the step S2 replaces the operation of setting the ID information in the product data memory 44a to the advertisement “OK” based on the received advertised product ID information. Also good.

(2) In-store processing Step S3 determines whether or not the customer has moved through the store and the display terminal 40 has received ID information and advertisement data from the product data transmitter 30 provided in the product shelf 130. . If it has not received, it will transfer to step S10 and it will be judged whether the signal from the exit signal transmitter 20 installed in the exit was received. In step S3, when the display terminal 40 receives ID information and advertisement data from the commodity data transmitter 30 provided in the commodity shelf, the ID information and advertisement data are stored in the RAM 43 of the display terminal 40 in step S4. To do.

Next, in step S5, based on the ID information stored in the RAM 43, the counter 41b of the search unit 41a is cleared and compared with the product or ID information stored in the product data memory 44a indicated by the counter each time it is incremented. To retrieve the ID information. In step S6, as a result of the search, it is confirmed whether the product with the corresponding ID information is advertiseable or not advertised. When the advertisement is possible, the process proceeds to step S7, and the advertisement data corresponding to the product or ID information is read from the advertisement data storage unit 43b and displayed on the liquid crystal monitor 45a. When displaying this advertisement data, if there is time zone information or customer group information in the advertisement information storage unit 44a of the display terminal 40, it is determined whether or not these information are satisfied. If the time zone information or customer segment information is satisfied, the advertisement data is displayed, and if not satisfied, the advertisement data is not displayed.
In step S8, it is determined whether or not reception of the searched corresponding ID information is continued, and the advertisement data is displayed while reception of the searched ID information is continued (in the case of Yes). However, when the ID information cannot be received (in the case of No), the display is terminated (step S9). In the above description, the display is terminated due to the fact that the ID information cannot be received, but it is also possible to display until the next advertisementable ID information is received.

(3) Store opening process In step S10, when the signal from the exit signal transmitter 20 installed near the exit is received when leaving the store (in the case of Yes), the process proceeds to step S11, and the display terminal 40 The product or ID information stored in the information storage unit 44 and the advertisement data are cleared to prepare for the next store entry. However, if no signal is received from the exit signal transmitter 20 in step S10 (in the case of No), the process returns to step S1.

  Through the processing as described above, only the products for which the advertising expenses have been paid are displayed on the display terminal device owned by the customer, so that the appeal to the customer can be further increased. Further, since the advertisement data is displayed when the customer is close to the product, the advertisement data is displayed at a timely timing, and the purchase intention can be invited.

(Second Embodiment)
Similar to the first embodiment, the second embodiment is also implemented in the store shown in FIG. 1, and includes an advertisement information transmitter 10, an exit signal transmitter 20, a product data transmitter 30, and a display terminal 40.
FIG. 7 shows a block diagram of the advertisement information transmitter 10 used in the second embodiment. The difference between the advertisement information transmitter 10 of the second embodiment and the advertisement information transmitter 10 of the first embodiment is a product data memory 13b. In the advertisement information transmitter 10 of the first embodiment, each product or each ID information is stored in the product data memory 13a as a pair with the advertisement enabled / disabled information of each product or each ID information. However, in the advertisement information transmitter 10 according to the second embodiment, the product data memory 13b stores the product or ID information that can be advertised and the advertisement data as a pair. That is, as shown in FIG. 7, there is no product or ID information that cannot be advertised, and only the product or ID information that can be advertised and the advertisement data are stored as a pair. Other parts are the same as those of the advertisement information transmitter 10 of the first embodiment.

FIG. 8 shows a block diagram of the product data transmitter 30 used in the second embodiment. The product data transmitter 30 of the second embodiment has substantially the same configuration as the product data transmitter 30 of the first embodiment, and the difference is in the information storage unit 33. That is, the product data transmitter 30 of the first embodiment includes the ID information storage unit 33a and the advertisement data storage unit 33b. However, the product data transmitter 30 of the second embodiment includes the ID information storage unit 33a. Only, and the advertisement data storage unit 33b is not provided. In other words, since the advertisement information transmitter 10 stores the ID information and the advertisement data for only the advertiseable product at the time of entering the store, the product data transmission unit 30 does not need to transmit the advertisement data.
As described above, the merchandise data transmitter 30 according to the second embodiment needs to prepare a large number of merchandise data transmitters in stores with a large number of merchandise, but does not need to send advertisement data, and transmits only ID information. Therefore, the amount of transmission data is small, power is saved, the configuration can be simplified, and manufacturing can be performed at low cost.

  FIG. 9 is a block diagram of the display terminal 40 used in the second embodiment. The display terminal 40 of the second embodiment has almost the same configuration as the display terminal 40 of the first embodiment, and the difference is in the RAM 43 and the information storage unit 44. That is, since the RAM 43 of the second embodiment receives only ID information from the product data transmitter 30, only the ID information storage unit 43a is provided, and there is no advertisement data storage unit. In addition, since the display terminal 40 receives from the advertisement information transmitter 10 the information on which the advertisement-available product or ID information is paired with the advertisement data when entering the store, the display terminal 40 stores this in the product data memory 44b. Therefore, as shown in FIG. 9, the product data memory 44b stores the ID information of the advertiseable product and the advertisement data as a pair, and there is no information that cannot be advertised. Others are the same as the display terminal device 40 of 1st Embodiment.

  Since the second embodiment of the present invention is configured as described above, when the customer visits the store and holds the display terminal 40 near the entrance, the advertisement information transmitter 10 can advertise the product or ID information, and the advertisement. The advertisement propriety information which made the advertisement data of possible goods a pair is received. The received advertisement propriety information is stored in the information storage unit 44b of the display terminal 40 owned by the customer. Since such an operation is automatically performed by radio, the customer is not aware of it.

Next, when the customer moves to the vicinity of the product shelf, ID information is received from the product data transmitter 30 installed in the product shelf. The received ID information is stored in the RAM 43 of the display terminal 40 owned by the customer. Since this operation is also automatically performed by radio, the customer is not aware of it. When the customer moves to the merchandise shelf on which the merchandise is displayed, the display terminal 40 does not display the advertising data when passing in front of the non-advertiseable merchandise 2 as shown in FIG. However, as shown in FIG. 10B, when passing in front of the advertiseable product 4, the display terminal 40 displays the advertisement data. For example, “Product 4 Campaign is in progress now !! For 2 months free service !! For more information, go to the store !!” is displayed. Or, “Currently sold at a special price”, “With bonus”, “With service ticket”, or “With coupon” is displayed.
That is, at the time of entering the store, the display terminal 40 receives from the advertisement information transmitter 10 advertisement admissibility or advertisement admissibility information in which advertisement additional cost information and advertisement data are paired. And if it passes in front of the goods shelf 130, ID information of the goods currently displayed on the goods shelf will be received from the goods data transmitter 30 installed in each goods shelf 130. Then, based on the ID information received from the product data transmitter 30, the ID information received from the advertisement information transmitter 10 is searched. If the corresponding ID information exists, the advertisement data corresponding to the ID information is read and displayed. However, if the corresponding ID information is not searched, the advertisement data is not read and the advertisement data is not displayed.

The operation described in FIG. 10 is executed by the flowchart of FIG.
The flowchart shown in FIG. 11 is substantially the same as the flowchart of the first embodiment shown in FIG. 6, and the differences are Steps S1a to S7a.
That is, in the flowchart shown in FIG. 11, step S1a receives the advertisement information ID information and advertisement data from the advertisement information transmitter 10. Next, in step S2a, the received ID information and advertisement data are stored in the information storage unit 44b of the display terminal 40.
In step S <b> 3 a, it is determined whether the display terminal 40 has received ID information from the product data transmitter 30 provided in the product shelf 130. If not received, the process proceeds to step S10, and it is determined whether a signal from an exit signal transmitter installed at the exit is received. When the display terminal 40 receives the ID information from the product data transmitter 30 in step S3a, the received ID information is stored in the ID information storage unit 43b of the RAM 43 of the display terminal 40. In the second embodiment, since the advertisement data is not received from the product data transmitter 30, step S4 for storing the advertisement data is unnecessary. Next, the process proceeds to step S5a, and a search is performed to determine whether the received ID information is stored in the information storage unit.

Next, in step S6a, based on the ID information stored in the RAM 43, the counter 41b of the ID search unit 41a in the control unit 41 is cleared, and the ID information indicated by the counter 41b and the ID of the product data memory 44b are incremented each time it is incremented. The ID information is searched by comparing with the information. If the product data memory 44b exists in step S6a as a result of the search, the advertisement data stored in association with the matched ID information is read and displayed in step S7a.
Through the processing as described above, only the products for which the advertising expenses have been paid are displayed on the display terminal device owned by the customer, so that the appeal to the customer can be further increased. Further, since the advertisement data is displayed when the customer is close to the product, the advertisement data is displayed at a timely timing, and the purchase intention can be invited.

(Third embodiment)
Similar to the first and second embodiments, the third embodiment is also implemented in the store shown in FIG. 1 and includes an advertisement information transmitter 10, an exit signal transmitter 20, a product data transmitter 30, and a display terminal 40. Prepare.
In the advertisement information transmitter 10 of the first embodiment, each product or each ID information is stored in the product data memory 13a as a pair with the advertisement enabled / disabled information of each product or each ID information. The product data transmitter 30 transmits ID information and advertisement data.
Further, in the advertisement information transmitter 10 according to the second embodiment, the product data memory 13b stores the product or ID information that can be advertised and the advertisement data in pairs, and does not store the product or ID information that cannot be advertised. It was. Then, ID information is transmitted from the product data transmitter 30.

On the other hand, the advertisement information transmitter of the third embodiment stores the advertiseable product or ID information in the product data memory and transmits it. The product data transmitter 30 transmits ID information and advertisement data.
Therefore, in the third embodiment, the display terminal receives the advertisement information storage unit that receives and stores the ID information of the advertised product from the advertisement information transmitter, the ID information of the display product from the product data transmitter, The search unit matches the receiving unit that receives the corresponding advertisement data, the ID information of the advertiseable product received from the advertisement information transmitter, and the search unit that searches the ID information of the product received from the product data transmitter. When the ID information exists, a display control unit that displays the advertisement data on the display unit is provided. Other parts are the same as those in the first and second embodiments.
Through the processing as described above, only the products for which the advertising expenses have been paid are displayed on the display terminal device owned by the customer, so that the appeal to the customer can be further increased. Further, since the advertisement data is displayed when the customer is close to the product, the advertisement data is displayed at a timely timing, and the purchase intention can be invited.

100 store 110 entrance 120 exit 130 product shelf 140 POS terminal 10 advertisement information transmitter 20 exit signal transmitter 30 product data transmitter 40 display terminal 13 information storage unit 14 sensor unit 15 transmission unit 33 information storage unit 34 communication unit 44 information Storage unit 45 Display unit 47 Communication unit

Claims (12)

In an advertisement display system that displays advertisements of products in stores to customers,
An advertisement information transmitter that transmits information on whether or not the advertisement is available for the product ID information;
In the store, a product data transmitter installed on a shelf of products to be displayed and transmitting ID information and advertisement data of the displayed products;
A display terminal capable of moving with the customer in the store and displaying advertisement data,
The display terminal receives an advertisement information storage unit that receives and stores advertisement admissibility information for product ID information from the advertisement information transmitter, and receives display product ID information and advertisement data from the product data transmitter. Based on the ID information of the product received from the product data transmitter, the receiving unit, the search unit for searching the admissibility information for the ID information stored in the advertisement information storage unit, and the ID searched by the search unit An advertisement display system, comprising: a display control unit that displays advertisement data corresponding to the ID information on the display unit when the advertisement propriety information for the information is admissible. In an advertisement display system that displays advertisements of products in stores to customers,
An advertisement information transmitter that transmits the ID information of the advertised product and the corresponding advertisement data;
In the store, a product data transmitter installed on a shelf of products to be displayed and transmitting ID information of the displayed products;
A display terminal capable of moving with the customer in the store and displaying advertisement data,
The display terminal receives ID information of a product that can be advertised from the advertisement information transmitter, an advertisement information storage unit that receives and stores corresponding advertisement data, and ID information of a display product from the product data transmitter. A receiving unit for receiving, a search unit for searching for advertisement data stored in the advertisement information storage unit based on product ID information received from the product data transmitter, and displaying advertisement data searched by the search unit An advertisement display system comprising a display control unit to be displayed on the unit. In an advertisement display system that displays advertisements of products in stores to customers,
An advertisement information transmitter for transmitting ID information of the advertised product;
In the store, a product data transmitter that is installed on a shelf of products to be displayed and transmits ID information of the displayed products and corresponding advertisement data;
A display terminal capable of moving with the customer in the store and displaying advertisement data,
The display terminal receives an advertisement information storage unit that receives and stores ID information of products that can be advertised from the advertisement information transmitter, and displays ID information of displayed products from the product data transmitter and corresponding advertisement data. A receiving unit that receives the ID information of the advertisement-enabled product received from the advertisement information transmitter, a search unit that searches for the ID information of the product received from the product data transmitter, and the ID information that is matched by the search unit An advertisement display system, comprising: a display control unit that displays advertisement data on the display unit when there is.   The advertisement display system according to any one of claims 1 to 3, wherein the advertisement-enabled product is a product for which an advertising fee is paid or a product designated for special sales.   The advertisement display system according to any one of claims 1 to 3, wherein the display terminal is attached to a merchandise cart.   The advertisement display system according to any one of claims 1 to 3, wherein the advertisement data includes data for issuing a product coupon and a service ticket. An advertisement information storage unit for receiving and storing advertisement availability information for product ID information in the store;
A receiving unit for receiving the ID information and advertisement data of the displayed product;
Based on the ID information of the displayed product, a search unit that searches for ad propriety information for the ID information stored in the advertisement information storage unit;
A display terminal, comprising: a display control unit that displays advertisement data corresponding to the ID information on the display unit when the ID information of the advertisement for the ID information searched by the search unit is admissible. . An advertisement information storage unit for receiving and storing ID information of advertisementable products in the store and corresponding advertisement data;
A receiving unit for receiving the ID information of the displayed product;
A search unit for searching for ID information stored in the advertisement information storage unit based on the ID information of the displayed product;
A display terminal, comprising: a display control unit that displays advertisement data of a product corresponding to the ID information searched by the search unit on a display unit. An advertisement information storage unit for receiving and storing ID information of advertisementable products in the store;
A receiving unit for receiving the ID information of the displayed product and the corresponding advertisement data;
A search unit for searching for ID information stored in the advertisement information storage unit based on the ID information of the displayed product;
A display terminal, comprising: a display control unit that displays advertisement data of a product corresponding to the ID information searched by the search unit on a display unit. An advertisement information storage step for receiving and storing advertisement availability information for product ID information in the store;
A receiving step of receiving the ID information and advertisement data of the displayed product;
A search step for searching for ad propriety information for the ID information stored in the advertisement information storage step based on the product ID information received in the reception step;
An advertisement display comprising: a display control step for displaying advertisement data corresponding to the ID information on a display unit when advertisement availability information for the retrieved ID information is admissible in the search step. Method. An advertisement information storage step for receiving and storing the ID information of the advertisement-enabled product in the store and the advertisement data of the advertisement-enabled product;
A receiving step of receiving the ID information of the displayed product;
A search step for searching the ID information stored in the advertisement information storage step based on the ID information of the product received in the reception step;
And a display control step of displaying advertisement data corresponding to the searched ID information on a display unit in the search step. An advertisement information storage step of receiving and storing ID information of the advertisement-enabled product in the store;
A receiving step of receiving the ID information of the displayed product and the advertisement data of the advertising-enabled product;
A search step for searching the ID information stored in the advertisement information storage step based on the ID information of the product received in the reception step;
And a display control step of displaying advertisement data corresponding to the searched ID information on a display unit in the search step.

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