JP2009123142A - System, method, program and terminal for distributing electronic advertisement, and terminal for receiving advertisement - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system, a program, and a terminal for distributing electronic advertisement and a receiving terminal for efficiently distributing advertisements between an entrepreneur and a customer via a portable terminal as a medium. <P>SOLUTION: The system for distributing electronic advertisement has the terminal for distributing advertisement which is provided with: an advertisement storage part for storing advertisement information for displaying an advertisement; a communication detection part for detecting a terminal capable of performing wireless communication; an advertisement read part for reading advertisement information stored in the advertisement storage part; and an advertisement distribution part for distributing the advertisement information read by the advertisement read part to the terminal detected by the communication detection part. The system also has a terminal for receiving advertisement provided with: an advertisement receiving part for receiving advertisement information distributed by the terminal for distributing advertisement; a reception storage part for storing advertisement information received by the advertisement receiving part; and an advertisement display part for displaying the advertisement information stored in the receiving storage part. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to an electronic advertisement distribution system, an electronic advertisement distribution method, an electronic advertisement distribution program, an advertisement distribution terminal, and an advertisement receiving terminal for distributing advertisements between a plurality of portable terminals such as mobile phones.

  In the past, when a business operator such as a restaurant or product sales (hereinafter simply referred to as a business operator) distributes advertisements for advertising its services and products to customers, it is to an e-mail magazine. Is used to encourage customers to join. Then, the business operators display their store posters and discount coupons in advertisements, and regularly distribute them by e-mail in an e-mail magazine.

  Patent Literature 1 describes an advertisement distribution system that distributes advertisement data in consideration of the customer's distribution desire when distributing the advertisement data to the customer. In this advertisement distribution system, the advertisement distribution server stores a desired advertisement keyword for each customer identification number, and stores an advertisement keyword for each advertisement data in advance. When a customer uses a mobile phone to make an advertisement distribution request, the advertisement distribution server matches the advertisement keyword desired to be distributed with the identification number specified by the authentication of the IC chip with each advertisement keyword stored in advance. The advertisement data of the advertisement keyword is specified and distributed to the customer's mobile phone.

  Patent Documents 2 and 3 describe systems that distribute advertisements using mobile communication terminals such as car navigation, mobile phones, and PHS without using mail. In the advertisement distribution system described in Patent Document 2, the advertisement distribution apparatus is installed in a restaurant or a station, and the mobile communication terminal is carried by a user with a mobile phone, a PHS, or a car navigation system provided in an automobile. It is configured. When the mobile communication terminal existing in the connectable area exists in the area, the advertisement distribution apparatus establishes the connection and transmits the advertisement information. The mobile communication terminal receives the advertisement information transmitted from the advertisement distribution device and outputs it through the display device or the speaker.

  In the advertisement distribution processing system described in Patent Literature 3, the advertisement distribution device acquires the vehicle position acquired from the mobile communication terminal mounted on the vehicle, the distribution area for each advertisement information stored in the advertisement information storage unit, and To determine whether the vehicle position is in any of the distribution areas. When it determines with it being in a delivery area, the advertisement information corresponding to this delivery area is delivered, and a mobile communication terminal receives advertisement information and displays it on a display part.

  Patent Documents 4 and 5 describe systems that detect advertisements distributed in the vicinity and distribute advertisements. In the content distribution method described in Patent Document 4, the short range wireless communication realized by Bluetooth is always monitored within the communicable range, and the mobile phone existing within the communicable range is detected. . Then, content and control information are transmitted to and received from this mobile phone.

In the information sharing system described in Patent Document 5, similarly, the short-range wireless communication realized by Bluetooth is used to search for a portable terminal that can communicate within the communicable range, and the search is performed in this way. Electronic payment information is transmitted and received between the mobile terminals. The portable terminal can collect electronic payment information from another portable terminal existing in the vicinity, and as a result, it is possible to collect electronic payment information that is of interest to the user.
Japanese Patent Laid-Open No. 2002-49640 (page 7-9, FIG. 1) JP 2003-152625 A (page 4-5, FIG. 1) JP 2003-337905 A (pages 10-14, FIG. 1) Japanese translation of PCT publication No. 2004-066178 (page 8-11, FIG. 1) JP 2003-281437 A (page 3-8, FIG. 1)

  However, in the conventional distribution method, particularly in the case of the systems described in Patent Documents 1 and 3, in order to periodically distribute advertisements to customers using an e-mail magazine or the like, advertisement settings to the server are set. Or setting up for discount coupon display, and it is necessary to manage registration, update, etc. of each customer's email address to the server for automatic distribution. There was a lot of work to realize the delivery of.

  On the other hand, from the customer's side, there is an advantage that discount coupons can be obtained, but in order to subscribe to an e-mail magazine, access to a server provided by the business operator and registration of personal information such as name and e-mail address Was necessary. Further, in order to stop the distribution, it is necessary to access the server again to stop the distribution, and there is a problem that there are many operations on the customer side. Furthermore, communication fees are incurred when receiving e-mail magazines and accessing servers, which is a disadvantage.

  In addition, in the methods and systems described in Patent Documents 4 and 5, when a mobile terminal existing in the vicinity is detected using short-range wireless communication, the advertisement is transmitted and received, but the advertisement is distributed. Since the information is not a mere advertisement but also includes control information and electronic payment information, there is a problem that it takes a long time to complete the distribution. If the mobile terminal moves out of range or is disconnected before completion, there is a possibility that all information cannot be transmitted and received and advertisements cannot be distributed.

  Therefore, the problems to be solved by the present invention are an electronic advertisement distribution system, an electronic advertisement distribution method, and an electronic advertisement that can distribute advertisements more efficiently between businesses and customers using a mobile terminal as a medium. The object is to provide a distribution program, an advertisement distribution terminal, and an advertisement receiving terminal.

In order to solve the above problems, an electronic advertisement distribution system according to the present invention includes an advertisement storage unit that stores advertisement information for displaying an advertisement,
A communication detection unit for detecting a terminal capable of wireless communication;
An advertisement reading unit for reading advertisement information stored in the advertisement storage unit;
An advertisement distribution terminal comprising: an advertisement distribution unit that distributes the advertisement information read by the advertisement reading unit to the terminal detected by the communication detection unit;
An advertisement receiver for receiving advertisement information distributed by the advertisement distribution terminal;
A reception storage unit for storing the advertisement information received by the advertisement reception unit;
It has an advertisement receiving terminal provided with an advertisement display part which displays advertisement information memorized by the above-mentioned receiving storage part.

The advertisement distribution method according to the present invention includes a step in which the advertisement distribution terminal detects a terminal capable of wireless communication;
The advertisement delivery terminal reads advertisement information for displaying an advertisement stored in the advertisement storage unit;
The advertisement delivery terminal delivering the read advertisement information to the detected terminal capable of wireless communication;
An advertisement receiving terminal receiving the advertisement information distributed by the advertisement distribution terminal;
The advertisement receiving terminal storing the received advertisement information in a reception storage unit;
The advertisement receiving terminal includes a step of displaying the advertisement information stored in the reception storage unit.

Furthermore, the advertisement distribution program according to the present invention includes a process for detecting a terminal capable of wireless communication,
A process of reading advertisement information for displaying an advertisement stored in the advertisement storage unit;
A process of delivering the read advertisement information to the detected terminal.

  According to the electronic advertisement distribution system, the electronic advertisement distribution method, the electronic advertisement distribution program, the advertisement distribution terminal, and the advertisement receiving terminal according to the present invention, the advertisement can be more efficiently distributed between the business operator and the customer using the mobile terminal as a medium. Can be performed.

The best mode for carrying out the present invention will be described below with reference to the drawings.
FIG. 1 is an explanatory diagram showing the overall configuration of an electronic advertisement distribution system 10 according to the present embodiment. The electronic advertisement distribution system 10 is a mobile terminal 100 that is an advertisement receiving terminal that is owned by a customer as a general user and receives advertisement distribution, and an advertisement distribution that is owned by an operator such as a restaurant and distributes advertisements. It is comprised from the portable terminal 200 which is a terminal. As will be described later, these portable terminals 100 and 200 have a predetermined communicable range, and exist within each other by a peer-to-peer mode (hereinafter referred to as P2P mode) of a wireless LAN within the communicable range. It is possible to detect and perform wireless communication. The mobile terminals 100 and 200 are realized using, for example, a mobile phone having a wireless LAN function.

  FIG. 2 is a configuration diagram showing the configuration of the mobile terminals 100 and 200. The mobile terminal 100 includes a wireless communication unit 110 for performing wireless communication with the mobile terminal 200 in the wireless LAN P2P mode, a GPS 120 for performing processing for acquiring the current position of the mobile terminal 100, and various applications and programs. A CPU 130 that performs processing described below by executing, a storage unit 140 that stores various applications, programs executed by the CPU 130, and advertisement information distributed from the mobile terminal 200, and information input by being operated by a customer An operation input unit 150, a screen display unit 160 such as a display for displaying advertisement information as an image, and an antenna 170 protruding outward from the mobile terminal 100.

  The wireless communication unit 110 performs transmission / reception of information and the like by wireless communication with the mobile terminal 200 using the antenna 170 within a predetermined communicable range in response to the CPU 130 activating the wireless LAN P2P mode. .

  The GPS 120 transmits / receives request information for acquiring the current position of the mobile terminal 100 and position information indicating the current position to / from a GPS server, and performs processing for acquiring the current position of the mobile terminal 100. .

  The CPU 130 executes an advertisement distribution application or program stored in the storage unit 140 in accordance with an operation using the customer operation input unit 150, and distributes the advertisement by wireless communication via the wireless communication unit 110 and the antenna 170. Process to receive.

  The operation input unit 150 includes a plurality of types of buttons for a customer to operate the mobile terminal 100 and a plurality of types of buttons corresponding to numbers, characters, and symbols. The operation input unit 150 is operated by a customer, and information such as keywords included in an advertisement desired to be distributed is input.

  The portable terminal 200 also includes a wireless communication unit 210, a GPS 220, a CPU 230, a storage unit 240, an operation input unit 250, a screen display unit 260, and an antenna 270. Since the mobile terminal 200 has the same configuration as that of the mobile terminal 100, the description is omitted, but the storage unit 240 stores advertisement information created and prepared by the business operator.

  The advertising information is information for displaying specific contents related to the business operator, and this advertising information includes sentences, images, and the like that promote the content of services and products provided by the business operator. In addition to the information, the advertisement information includes a predetermined distribution range for specifying a range in which the advertisement information is distributed and an advertisement keyword. In addition, as a delivery range, the area | region (for example, a radius of 1.5 kilometers centering on Shibuya Station) of the radius of several kilometers centering on the location of a provider is mentioned, for example. As a keyword, the character (for example, restaurant) which shows the contents of the service, goods, etc. which a provider provides is mentioned, for example.

  Next, the operation of the electronic advertisement distribution system 10 in the present embodiment will be described. First, the operation of distributing advertisements from the mobile terminal 200 owned by the business operator will be described using the flowchart shown in FIG.

  Step S301: The CPU 230 of the mobile terminal 200 performs a process of starting an advertisement distribution application or program stored in the storage unit 240 in accordance with the operation of the operator. When the operator performs an operation for performing advertisement distribution using the operation input unit 250, the CPU 230 selects an application or program for advertisement distribution among the applications and programs stored in the storage unit 240 in response to the operation. Start and start the advertisement distribution process.

  Step S302: The CPU 230 activates the wireless LAN P2P mode in accordance with the start of the advertisement distribution process, and starts wireless communication via the wireless communication unit 210 and the antenna 270.

  Step S303: The CPU 230 performs processing for storing the advertisement information created and prepared by the business operator in the storage unit 240 and setting it for distribution. When the advertisement information created and prepared by the business operator is input using a recording medium or the like, the CPU 230 stores the advertisement information in the storage unit 240. That is, it is set as information distributed to the portable terminal 200 by wireless communication.

  Step S304: The CPU 230 performs a process of detecting the mobile terminal 100 capable of wireless communication existing within a predetermined communicable range. The CPU 230 monitors the predetermined communicable range and detects the portable terminal 100 within the communicable range in which wireless communication is possible in the P2P mode of the wireless LAN. Here, when the mobile terminal 100 existing within the communicable range cannot be detected (NO in step S304), the CPU 230 repeatedly executes the process of step S304 until the mobile terminal 100 is detected.

  Step S305: As shown in FIG. 1, when the mobile terminal 100 existing within the communicable range is detected (YES in Step S304), the CPU 230 performs a process of distributing advertisement information to the detected mobile terminal 100. Do. The CPU 230 reads out the advertisement information set in step S303 from the storage unit 240, and distributes the advertisement information to the detected mobile terminal 100 by wireless communication.

  Step S306: The CPU 230 stops the P2P mode of the wireless LAN according to the operator's operation and ends the advertisement distribution process. When the business operator performs an operation for ending advertisement distribution using the operation input unit 250, the CPU 230 stops the wireless LAN P2P mode and terminates the advertisement distribution application or program accordingly.

  Next, an operation in which the mobile terminal 100 owned by the customer receives the advertisement distributed from the mobile terminal 200 will be described with reference to the flowchart shown in FIG.

  Step S401: The CPU 130 of the portable terminal 100 performs processing for starting an advertisement receiving application or program stored in the storage unit 140 in accordance with a customer operation. When the customer performs an operation for receiving advertisement distribution using the operation input unit 150, the CPU 130 activates an application or program for receiving an advertisement among the applications and programs stored in the storage unit 140 in response to the operation. And start processing to receive advertisement distribution.

  Step S402: The CPU 130 activates the wireless LAN P2P mode in accordance with the start of the process of receiving advertisement distribution, and starts wireless communication via the wireless communication unit 110 and the antenna 170.

  Step S403: The CPU 130 performs a process of registering a keyword of an advertisement desired to be distributed input by a customer operation. When the customer inputs a keyword included in an advertisement desired to be distributed using the operation input unit 150 by the customer, the CPU 130 stores the input keyword in the storage unit 140 accordingly.

  Step S404: When the processing of step S304 described above is executed and the mobile terminal 200 detects the mobile terminal 100 that is within a predetermined communicable range, the CPU 130 similarly responds to the mobile terminal 100 or the mobile terminal. A process of detecting 200 is performed. Here, when the mobile terminal 100 present within the communicable range is not detected by the mobile terminal 200 (NO in step S404), the process of step S404 is repeatedly executed until the mobile terminal 100 is detected.

  Step S405: When the portable terminal 100 that is within the communicable range is detected by the portable terminal 200 (YES in Step S404), the CPU 130 executes the process of Step S304 described above and is distributed from the portable terminal 200. Process to receive the advertisement information. CPU 130 receives advertisement information distributed from portable terminal 200 by wireless communication, and stores it in storage unit 140.

  Step S406: The CPU 130 performs a process of determining whether or not the keyword of the advertisement desired to be distributed matches the keyword included in the advertisement information distributed from the mobile terminal 200. The CPU 130 reads the keyword registered in step S403 from the storage unit 140, collates the keyword included in the advertisement information distributed from the mobile terminal 200 in step S405, and determines whether or not they match.

  Step S407: If it is determined as a result of the collation (YES in Step S406), the CPU 130 stops the wireless LAN P2P mode according to the operation of the customer and ends the process of receiving the advertisement distribution. When the customer performs an operation for ending the process of receiving the advertisement distribution using the operation input unit 150, the CPU 130 stops the wireless LAN P2P mode and terminates the advertisement distribution application or program accordingly. .

  Step S408: If it is determined that the results do not match (NO in step S406), the CPU 130 performs a process of deleting the advertisement information distributed from the mobile terminal 200. Then, the process of step S407 is executed.

  Next, an operation of automatically deleting an advertisement that is no longer needed by the mobile terminal 100 owned by the customer will be described with reference to the flowchart shown in FIG.

  Step S501: The CPU 130 performs processing for detecting the current position of the mobile terminal 100 by the GPS 120. The CPU 130 communicates with the GPS server using the wireless communication unit 210 and the antenna 270 by the GPS 120, and detects the current position of the mobile terminal 100 by transmitting and receiving request information and position information.

  Step S502: The CPU 130 performs a process of determining whether or not the current position of the mobile terminal 100 is within a predetermined distribution range included in the advertisement information. The CPU 130 determines whether or not the current position of the mobile terminal 100 detected in step S501 is within a predetermined distribution range included in the advertisement information distributed from the mobile terminal 200 in step S405. Here, if it is determined that it exists within the distribution range (YES in step S502), the CPU 130 repeatedly executes the process of step S502 until it does not exist within the distribution range.

  Step S503: If it is determined that it does not exist within the distribution range (NO in Step S502), the CPU 130 performs a process of deleting the advertisement information distributed from the mobile terminal 200.

  As described above, in the electronic advertisement distribution system 10 according to the present embodiment, the process of detecting the portable terminal 100 within the communicable range capable of wireless communication in the wireless LAN P2P mode is performed. Since the advertisement information is directly distributed from the terminal 200 to the mobile terminal 100, the business operator can distribute the advertisement directly and efficiently without using a server for advertisement distribution. The customer can receive the desired advertisement information by registering the keyword without having to register or cancel the mail magazine.

  Moreover, since the mobile terminal 100 deletes the advertisement keyword desired to be distributed when the keyword included in the advertisement information does not match, unnecessary advertisement information that is not interested in the customer can be automatically deleted. Since only the advertisement information is distributed without including any other information other than the advertisement, the communication time at the time of distribution can be minimized and the distribution can be performed more efficiently.

  In addition, after advertisement information is distributed to the mobile terminal 100 and stored in the storage unit 140, the mobile terminal 100 also operates as the mobile terminal 200, and with respect to other mobile terminals 100 existing within a communicable range, By distributing the repeated advertisement information sequentially, it can be distributed more efficiently. The users of the mobile terminals 100 and 200 are businesses and customers. In this case, both users of the mobile terminals 100 and 200 are customers.

  When it is determined that the mobile terminal 100 does not exist within the distribution range of the advertisement information, the advertisement information is deleted. Therefore, the advertisement information that has become unnecessary from the predetermined distribution range is automatically deleted. It can increase and perform more effective advertisement distribution.

  In the electronic advertisement distribution system 10, a communication provider that provides a wireless LAN P2P mode charges the provider for advertisement distribution according to the distribution range of advertisement information and the communication communicable range of wireless communication. be able to.

  Regarding the collection of advertising charges in the electronic advertisement distribution system 10, when distributing advertisement information from the mobile terminal 200, the approval and permission of the communication carrier is required, the length of the radius of the distribution range, and the distribution range The advertising fee may be set based on the population and traffic volume in the area. As a method of collecting the advertisement fee, a method similar to the application usage amount on a conventional mobile phone or the like can be used.

  In the above-described embodiment, the operation for distributing advertisement information has been described. However, for example, disaster information for displaying information related to a disaster can be distributed and communicated without collecting advertising charges or charging. The range may be made as wide as possible, and distribution may be performed between more portable terminals 100 and 200.

It is explanatory drawing which shows the whole structure of the electronic advertisement delivery system in this Embodiment. It is explanatory drawing which shows the portable terminal of the electronic advertisement delivery system in this Embodiment. It is a flowchart which shows the operation | movement which delivers an advertisement from the portable terminal which the provider of the electronic advertisement delivery system in this Embodiment owns. It is a flowchart which shows the operation | movement which receives the advertisement with which the portable terminal which the customer of the electronic advertisement delivery system in this Embodiment owns was delivered. It is a flowchart which shows the operation | movement which deletes automatically the advertisement which the portable terminal which the customer of the electronic advertisement delivery system in this Embodiment owns becomes unnecessary.

Explanation of symbols

100, 200 Mobile terminal 110, 210 Wireless communication unit 120, 220 GPS
130,230 CPU
140, 240 Storage unit 150, 250 Operation input unit 160, 260 Screen display unit

Claims (27)

An advertisement storage unit for storing advertisement information for displaying advertisements;
A communication detection unit for detecting a terminal capable of wireless communication;
An advertisement reading unit for reading advertisement information stored in the advertisement storage unit;
An advertisement distribution terminal comprising: an advertisement distribution unit that distributes the advertisement information read by the advertisement reading unit to the terminal detected by the communication detection unit;
An advertisement receiver for receiving advertisement information distributed by the advertisement distribution terminal;
A reception storage unit for storing the advertisement information received by the advertisement reception unit;
An electronic advertisement distribution system comprising: an advertisement receiving terminal including an advertisement display unit that displays advertisement information stored in the reception storage unit. The advertisement receiving terminal
An operation input unit that is operated by a user to input information;
An operation storage unit for storing the keyword of the advertisement input by the operation input unit;
A determination unit that determines whether or not a keyword stored in the operation storage unit matches a keyword included in the advertisement information received by the advertisement reception unit;
The electronic advertisement distribution system according to claim 1, further comprising: an advertisement deletion unit that deletes the advertisement information received by the advertisement reception unit when the determination unit determines that they do not match. . The advertising information includes a predetermined distribution range that specifies a range in which the advertising information is distributed,
The advertisement receiving terminal
A position detection unit for detecting a current position of the advertisement receiving terminal;
A position determination unit that determines whether or not the current position detected by the position detection unit is within a predetermined distribution range included in the advertisement information received by the advertisement reception unit;
The electronic apparatus according to claim 1, further comprising: a position deleting unit that deletes the advertisement information received by the advertisement receiving unit when the position determining unit determines that the advertisement does not exist. Ad delivery system.   4. The electronic advertisement distribution system according to claim 1, wherein the communication detection unit detects a terminal capable of peer-to-peer mode wireless communication. 5. The advertisement distribution terminal is a terminal owned by a business operator,
The electronic advertisement distribution system according to claim 1, wherein the advertisement receiving terminal is a terminal owned by a customer who receives the distribution of the advertisement information. The advertisement distribution terminal is a first terminal owned by a customer who distributes the advertisement information,
The electronic advertisement distribution system according to any one of claims 1 to 4, wherein the advertisement receiving terminal is a second terminal owned by a customer who receives the distribution of the advertisement information.   The electronic advertisement distribution system according to any one of claims 1 to 6, wherein the advertisement distribution unit included in the advertisement distribution terminal distributes disaster information for displaying information related to a disaster instead of advertisement information. . An ad distribution terminal detecting a terminal capable of wireless communication;
The advertisement delivery terminal reads advertisement information for displaying an advertisement stored in the advertisement storage unit;
The advertisement delivery terminal delivering the read advertisement information to the detected terminal capable of wireless communication;
An advertisement receiving terminal receiving the advertisement information distributed by the advertisement distribution terminal;
The advertisement receiving terminal storing the received advertisement information in a reception storage unit;
The advertisement receiving terminal comprises a step of displaying the advertisement information stored in the reception storage unit. The advertisement receiving terminal determining whether or not the keyword of the advertisement stored in the operation storage unit matches the keyword included in the received advertisement information;
The electronic advertisement distribution according to claim 8, further comprising: a step of deleting the received advertisement information when the advertisement receiving terminal determines that they do not match as a result of the determination. Method. The advertisement receiving terminal detecting a current position of the advertisement receiving terminal;
The advertisement receiving terminal determining whether or not the detected current position is within a predetermined distribution range included in the received advertisement information; and
The electronic advertisement according to claim 8, further comprising a step of deleting the received advertisement information when the advertisement receiving terminal determines that the advertisement reception terminal does not exist as a result of the determination. Delivery method.   11. The electronic advertisement distribution method according to claim 8, wherein in the step of detecting a terminal capable of wireless communication, a terminal capable of wireless communication in peer-to-peer mode is detected.   12. The electronic advertisement distribution according to any one of claims 8 to 11, wherein in the step of distributing the read advertisement information, disaster information for displaying information relating to a disaster is distributed instead of the advertisement information. Method. An advertisement storage unit for storing advertisement information for displaying advertisements;
A communication detection unit for detecting a terminal capable of wireless communication;
An advertisement reading unit for reading advertisement information stored in the advertisement storage unit;
An advertisement distribution terminal comprising: an advertisement distribution unit that distributes the advertisement information read by the advertisement reading unit to the terminal detected by the communication detection unit. An advertisement receiver for receiving advertisement information distributed by the advertisement distribution terminal;
A reception storage unit for storing the advertisement information received by the advertisement reception unit;
An advertisement receiving terminal, comprising: an advertisement display unit that displays advertisement information stored in the reception storage unit. An operation input unit that is operated by a user to input information;
An operation storage unit that stores the keyword of the advertisement input by the operation input unit;
A determination unit that determines whether or not a keyword stored in the operation storage unit matches a keyword included in the advertisement information received by the advertisement reception unit;
The advertisement receiving terminal according to claim 14, further comprising: an advertisement deleting unit that deletes the advertisement information received by the advertisement receiving unit when it is determined by the determining unit that they do not match. The advertising information includes a predetermined distribution range that specifies a range in which the advertising information is distributed,
A position detection unit for detecting a current position of the advertisement receiving terminal;
A position determination unit that determines whether or not the current position detected by the position detection unit is within a predetermined distribution range included in the advertisement information received by the advertisement reception unit;
The advertisement according to claim 14, further comprising: a position deletion unit that deletes the advertisement information received by the advertisement reception unit when it is determined that the position determination unit does not exist. Receiving terminal.   The advertisement distribution terminal according to claim 13, wherein the communication detection unit detects a terminal capable of wireless communication in Peer to Peer mode.   The advertisement distribution terminal according to claim 13 or 17, wherein the advertisement distribution terminal is a terminal owned by a business operator.   The advertisement distribution terminal according to claim 13 or 17, wherein the advertisement distribution terminal is a terminal owned by a customer who distributes the advertisement information.   The advertisement receiving terminal according to any one of claims 14 to 16, wherein the advertisement receiving terminal is owned by a customer who receives distribution of the advertisement information.   The advertisement distribution terminal according to any one of claims 13, 17 and 19, wherein the advertisement distribution unit distributes disaster information for displaying information related to a disaster instead of advertisement information. A process for detecting a terminal capable of wireless communication;
A process of reading advertisement information for displaying an advertisement stored in the advertisement storage unit;
An electronic advertisement distribution program for causing an information processing apparatus to execute a process of distributing the read advertisement information to the detected terminal. A process of receiving advertisement information distributed by the advertisement distribution terminal;
Processing for storing the received advertisement information in a reception storage unit;
An electronic advertisement distribution program for causing an information processing apparatus to execute processing for displaying advertisement information stored in the reception storage unit. A process of determining whether or not the keyword of the advertisement stored in the operation storage unit matches the keyword included in the received advertisement information;
24. The electronic advertisement distribution program according to claim 23, further causing the information processing apparatus to execute a process of deleting the received advertisement information when it is determined that they do not match as a result of the determination. Processing for detecting a current position of the advertisement receiving terminal;
A process of determining whether or not the detected current position is within a predetermined distribution range included in the received advertisement information;
25. The electronic advertisement distribution program according to claim 23 or 24, further causing the information processing apparatus to execute a process of deleting the received advertisement information when it is determined that the information does not exist as a result of the determination.   23. The electronic advertisement distribution program according to claim 22, wherein in the process of detecting a terminal capable of wireless communication, a terminal capable of peer-to-peer mode wireless communication is detected. 27. The electronic advertisement distribution program according to any one of claims 22 to 26, wherein in the process of distributing the advertisement information, disaster information for displaying information relating to a disaster is distributed instead of the advertisement information.

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