JP2010224329A - Advertisement information display system, and advertisement information display method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To autonomously calculate the distinction of sexuality and a pedestrian based on information obtained from a voice input part and an image input part provided together with a display part of an advertisement, and to selectively display an advertisement corresponding thereto. <P>SOLUTION: This advertisement information display system includes a database system provided with an advertisement information database, a charge information database, and a feature information database, and an advertisement display system for acquiring and displaying advertisement information from the database system. The advertisement display system calculates the pedestrian and a ratio of the sexuality of the passing pedestrian based on the image information and the voice information obtained from the respective input parts, and acquires and displays optimum advertisement information. A data registration/reference system with a terminal for an operation is also provided to register the advertisement information database provided in the database system, and to refer thereto. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a system that takes in audio information and image information of an installation environment, acquires optimal advertisement information from a database system connected to a public line using this information as a search condition, and displays it.

  2. Description of the Related Art Systems that perform advertising activities for pedestrians or building users by installing an advertisement display device outdoors and in an arbitrary place in a building to display advertisement information have become widespread. In addition, there is a demand for a technology for selectively displaying the contents of advertisements according to advertisement viewers' preferences in order to enhance the advertising effect, and it has already been put into practical use in the field of Web advertisements.

  Patent Literature 1 is an advertising system that can output advertising information according to the installation location of the advertising display device.

JP 2009-20560 A

  By the way, it is desirable from the viewpoint of cost effectiveness of advertising activities to perform advertisement according to the preference of the viewer of the advertisement, the time zone to be displayed, and the number of viewers.

  According to the invention of Patent Document 1, it is possible to display advertisement contents according to the installation location, but it is not possible to display advertisements according to gender, traffic, and time.

  The object of the present invention is to calculate gender and traffic volume autonomously by information obtained from an audio input unit and an image input unit provided alongside an advertisement display unit, and combine the calculation result and time information to optimize the viewer. It is to provide a system for selecting and displaying an advertisement having a high advertising effect.

In order to achieve the above object, an advertisement information display system according to the present invention includes an advertisement information database, a billing information database, and a feature information database, and an advertisement display system that acquires and displays advertisement information from the database system. An advertisement information display system comprising a data registration / reference system for registering or referring to data in an advertisement information database included in the database system, wherein the database system acquires or updates data in the advertisement information database and billing information database Means, and means for obtaining data of the feature information database,
The advertisement display system includes a display unit that displays advertisement information acquired from a database system, an image input unit that acquires image information of an installation location, an audio input unit that acquires audio information of an installation location, and an input image A means for calculating the gender ratio of the person in the street and the installation location, a means for obtaining optimal advertising information from the street and gender ratio, a means for displaying the advertising information, and The data registration / reference system includes a terminal unit for operating the system and means for referring to and updating the advertisement information database.

The advertisement information display system of the present invention has the following effects.
By installing this system at an arbitrary location, without giving the information that is the condition for displaying advertisements, autonomously determines the person at the installation location, the gender and time of the passing person, and these conditions As the best advertisement can be obtained and displayed.

1 is a system configuration diagram showing an embodiment of the present invention. It is a block diagram of the data stored in the advertisement information database. It is a block diagram of the data stored in the accounting information database. It is a block diagram of the data stored in the feature information database. It is a block diagram of a data frame transmitted from the advertisement display system to the database system and a data frame returned from the database system to the advertisement display system. It is a block diagram of the data frame transmitted to a database system from an advertisement display system. It is a block diagram of the data frame which transmits an update or reference request from a data reference / update system to a database system, and the data frame of a reply to this. It is a flowchart which shows the process outline | summary of an input data analysis process. It is a flowchart which shows the process outline | summary of an image information analysis process. It is explanatory drawing of partial image information. It is a flowchart which shows the process outline | summary of an audio | voice information analysis process. It is a flowchart which shows the process outline | summary of an advertisement information search process. It is a flowchart which shows the process outline | summary of an advertisement information display process. It is a flowchart which shows the process outline | summary of a data reference request process and a data registration request process. It is an image of the operation screen when performing data reference request processing. It is an image of a display screen of advertisement information acquired by data reference request processing. It is an image of an operation screen when performing data registration request processing. It is a flowchart which shows the process outline | summary of a data acquisition / update process.

  Hereinafter, an embodiment of an advertisement display system to which the present invention is applied will be described.

  FIG. 1 is a system configuration diagram showing an example of an embodiment of the present invention. This advertising system includes a database system 11 including an advertisement information database 111, a billing information database 112, and a feature information database 113, and the database system. 11, an advertisement display system 12 that acquires advertisement information and feature information from the display 11 and displays an advertisement that matches the installation environment on the display unit 14, a built-in clock 13 that is used for processing of the advertisement display system 12, and a display unit 14 that displays the advertisement An image input unit 15 that acquires an image of the installation environment of the display unit 14, an audio input unit 16 that acquires an audio of the installation environment of the display unit 14, and data registration for registering or referring to the advertisement data in the advertisement information database 111 / The reference system 17 and the terminal unit 18 for operating the reference system 17, the database system 11 Data registration / reference system and ad display system 12 are connected through a network by the public network 19.

  The database system 11 includes an advertisement information database 111 that stores advertisement information and advertisement display conditions, a billing information database 112 that stores billing information for the displayed advertisement, and features used when performing image analysis. A feature information database 113 for storing information is provided.

  The database system 11 also includes a data acquisition registration process 114 for processing data acquisition requests for the advertisement information database 111 and the feature information database 113 from the advertisement display system 12 and the data registration / reference system 17.

  As shown in FIG. 2, the advertisement information and advertisement display conditions stored in the advertisement information database 111 are an advertisement ID 201 that is uniquely set for the data, a display time 202 that serves as a search condition for advertisement information, a gender ratio 203, and a passage. It consists of the number of people 204, the advertisement information 205 displayed on the display unit 14, and the advertisement price 206 paid by the advertiser when the advertisement information is displayed once, and data is registered for each advertisement ID 201. The gender ratio 203 is the ratio of males to viewers of advertisements that passed in front of the display unit 14 per unit time.

  For example, when an advertiser is in the time zone from 9:00 to 12:00, the percentage of male viewers is 90%, the number of passing people per unit time is 10 people, and bears 10,000 yen per display In this case, the display time 202 is “9:00 to 12:00”, the gender ratio 203 is “90%”, the passing number 204 is “10 people”, the advertisement information 205 is “advertisement information that the advertiser wants to display”, the advertisement “¥ 10,000” is registered as the price 206.

  This registration can be performed from the terminal unit through the data registration / reference system 17.

  As shown in FIG. 3, the billing information stored in the billing information database 112 is composed of an advertisement ID 301 to be billed and an advertisement display count 302 that is the number of times the advertisement information is displayed, and data is registered for each advertisement ID 301. Is done.

  For example, when a certain advertisement is displayed once, “advertisement ID of advertisement information displayed once” is registered as the advertisement ID 301, and “once” is registered as the advertisement display count 302.

  This registration is performed after the advertisement information is displayed by the advertisement display system 12.

  As shown in FIG. 4, the feature information stored in the feature information database 113 and used when performing image analysis includes a feature ID 401 for uniquely identifying the feature information, and feature information 402 corresponding to the feature ID. Data is registered every time. The feature information 402 is image pattern data for identifying the head or face of a person used when counting the number of viewers passing in front of the display unit by the input data analysis process.

  This information is registered from the terminal unit 18 via the data registration / reference system 17.

  FIG. 5A is a frame configuration diagram of an advertisement information acquisition request transmitted from the advertisement display system 12 to the database system 11. When requesting transmission of the advertisement information stored in the advertisement information database 111, a frame including the advertisement information acquisition command 501 and the current time 502, gender ratio 503, and number of people information 504 as search conditions is created and transmitted.

  FIG. 5B is a frame configuration diagram for returning an advertisement information acquisition result in response to the request of FIG. When returning advertisement information, a frame including a transmission destination ID 505 for uniquely identifying the transmission destination, an advertisement ID 506 stored in the advertisement database, and advertisement information 507 is created and transmitted.

  FIG. 5C is a frame configuration diagram of a feature information acquisition request transmitted from the advertisement display system 12 to the database system 11. When requesting transmission of feature information stored in the feature information database 113, a frame including a feature information acquisition command 508 and an acquisition number 509 is created and transmitted.

  FIG. 5D is a frame configuration diagram for returning the characteristic information acquisition result in response to the request of FIG. When returning feature information, a frame including a transmission destination ID 510 for uniquely identifying the transmission destination, a feature ID 511 stored in the feature database, and feature information 512 is created and transmitted.

  FIG. 6A is a frame configuration diagram of an update request for the billing information database 112 transmitted from the advertisement display system 12 to the database system 11. When requesting the update of the billing information stored in the billing information database 112, a frame including the billing information update command 601, the advertisement ID 602 to be updated, and the display count 603 is created and transmitted.

  FIG. 7A is a frame configuration diagram of an advertisement information update request transmitted from the data registration / reference system 17 to the database system 11. When requesting the update of the advertisement information stored in the advertisement information database 111, the advertisement information update command 701, the advertisement ID 702 serving as the update information, the display time 703, the sex ratio 704, the passing number 705, the advertisement information 706, the advertisement price A frame consisting of 707 is created and transmitted.

  FIG. 7B is a frame configuration diagram of an advertisement information reference request transmitted from the data registration / reference system 17 to the database system 11. When requesting transmission of advertisement information stored in the advertisement information database 111, a frame including an advertisement information reference command 708 and a search condition 709 is created and transmitted. The search condition 709 includes an advertisement ID, display time, gender ratio, number of people passing through, advertisement information, and advertisement price.

  FIG. 7C is a frame configuration diagram of the reference result of the advertisement information with respect to the reference request frame of FIG. When returning the reference result of the advertisement information database 111, a transmission destination ID 710 that uniquely identifies the transmission destination, an advertisement ID 711 stored in the advertisement database, a display time 712, a gender ratio 713, a passing number of people 714, and an advertisement price 715 Create and send a frame.

  Hereinafter, the operation of the advertisement display system 12 configured as described above will be described.

  FIG. 8 is a flowchart showing a processing outline of the input data analysis processing 121 of the advertisement display system 12. Image information is acquired from the image input unit (step 801), and this information is used as an input to execute image information analysis processing to obtain a result (step 802). Subsequently, voice information is acquired from the voice input unit (step 803), voice information analysis processing is executed using this information as input, and a result is obtained (step 804). Finally, the result of the image information analysis process is passed to the advertisement information acquisition process as the number of people passing and the result of the voice information analysis process as the gender ratio (step 805).

  FIG. 9 is a flowchart showing an outline of the image information analysis process called from the input data analysis process shown in FIG. In the image information analysis process, the frame information shown in FIG. 5C is transmitted to the database system 11 and the data of the feature information database 113 is acquired. Feature information is extracted from the acquired data, and a data set called a feature information set is created (step 901). Next, the image information received from the input data analysis processing is divided into grid-like partial images 101 shown in FIG. 10, and a data set called a partial image set composed of the partial images is created (step 902). One piece of feature information is selected from the feature information image (step 903), the degree of similarity is compared with all the elements of the partial image set, and the number of items whose degree of similarity exceeds a certain threshold is counted (step 904). If this number is 1 or more, the count value held by that number is increased, and the partial images exceeding the threshold are removed from the elements of the partial image set (step 905). On the other hand, when this number is 0, one new feature information is selected from the feature information set, and the processing after step 904 is newly executed.

  The above steps 903 to 905 are repeated until the feature information set or the partial image set becomes empty and there are no comparison targets. After completion of these processes, the count value is returned to the caller's input data analysis process as the number of passing people. In the image information analysis process, the number of human heads present in the image information is totaled and used as the number of people passing through.

  FIG. 11 is a flowchart showing an outline of the voice information analysis process called from the input data analysis process shown in FIG. The voice information analysis process separates the male voice and female voice from the voice information received from the input data analysis process by the frequency band, and the voice information belonging to the male voice frequency band is the male voice information and the female voice frequency band. The voice information belonging to is set as female voice information (step 1101). The amplitude of the male voice information is the male voice volume, and the amplitude of the female voice information is the female voice volume, and the volume ratio is calculated based on the following equation (step 1102).

    (Volume ratio) = male voice volume / (male voice volume + female voice volume)

  The volume ratio is returned to the input data analysis process as a sex ratio (step 1103). In the voice information analysis process, the magnitudes of male voices and female voices present in the voice information are calculated as the ratio of males and females present at the place where the display unit 14 is installed.

  FIG. 12 is a flowchart showing a process outline of the advertisement information search process 122. In the advertisement information search process, the number of passing people and the gender ratio as search conditions for the advertisement information are acquired from the input information analysis process shown in FIG. 8 (step 1201). Next, the current time is acquired from the built-in clock 13 (step 1202). A frame shown in FIG. 5A is created based on the current time, the number of people passing, and the sex ratio, and an advertisement information acquisition request is transmitted to the database system 11 (step 1203). The advertisement information is received from the database system 11 in response to this request in the frame format shown in FIG. 5B, and the advertisement information is sorted in descending order of the advertisement price and passed to the advertisement display processing 123 (step 1204).

  FIG. 13 is a flowchart showing an outline of the advertisement information display process 123. In the advertisement information display process, advertisement information to be displayed is acquired from the advertisement information search process 122 (step 1301). Next, the current time is acquired from the internal clock and recorded as the display start time of the advertisement information (step 1302). The acquired advertisement information is output to the display unit 14, and the display frequency of the displayed advertisement is counted (step 1303). The current time is acquired from the built-in clock, and the display elapsed time is calculated by comparing with the display start time recorded in step 1302. If this elapsed time exceeds a preset display limit time, an advertisement information display process is performed. 6 is created based on the advertisement ID of the displayed advertisement and the counted number of times of display, and the number of times of display of the advertisement is transmitted to the database system 11 (step 1304). The advertisement information display process receives and updates the advertisement information to be displayed for each display limit time from the advertisement information search process 122.

  FIG. 14 is a flowchart showing an overview of the data reference request processing 171 and the data acquisition request processing 172 of the data registration / reference system 17. The data reference request processing 171 obtains the advertisement ID 151, the display time 152, the sex ratio 153, the passing number 154, and the advertisement price 155 from the operation screen shown in FIG. 15 (step 1401). Based on the acquired data, the advertisement information reference request frame shown in FIG. 7B is created and transmitted to the database system 11 (step 1402). Next, the advertisement information reference result frame shown in FIG. 7C is received from the database system 11 and displayed in a list on the result display screen shown in FIG. 16 (step 1403). The data update request processing 172 acquires an advertisement ID 171, a display time 172, a sex ratio 173, a passing number 174, advertisement information 175, and an advertisement price 176 from the operation screen shown in FIG. 17 (step 1404). Based on the acquired data, an advertisement information update request frame shown in FIG. 7A is created and transmitted to the database system 11 (step 1405).

  FIG. 18 is a flowchart showing a processing outline of the data acquisition / registration processing 114 of the database system 11. The data acquisition / registration process 114 receives a frame from the data registration reference system 17 or the advertisement display system 12, and performs a process according to a command included in the frame (step 1801). When the received frame includes the advertisement information acquisition command 501 shown in FIG. 5A, the current time 502, the gender ratio 503, and the number of people information 504 are extracted from the frame, and the extracted information corresponds to the advertisement information database 111 as a search condition. Advertisement ID 201 and advertisement information 207 are obtained as search results (steps 1802 and 1803). Based on this search result, a reply frame shown in FIG. 5B is created and sent back to the advertisement display system 12 (step 1804). If the received frame includes the feature information acquisition command 508 shown in FIG. 5 (c), the number of acquired cases 509 is extracted from the frame, and arbitrary data corresponding to the number of acquired cases is extracted from the feature information database 113 as a search result (step 1805, Step 1806). Based on the search result, a reply frame shown in FIG. 5D is created and sent back to the advertisement display system 12 (step 1807). When the received frame includes the billing information update command 601 shown in FIG. 6A, the advertisement ID 602 and the display count 603 are extracted from the frame, and the corresponding advertisement ID 301 from the billing information database 112 using the retrieved advertisement ID 602 as a search condition. The advertisement display count 302 is taken out and obtained as a search result (steps 1808 and 1809). Next, the result of adding the display count 603 extracted from the frame to the advertisement display count 302 extracted from the billing information database 112 is registered in the billing information database 112 together with the advertisement ID 301 (step 1810). When the received frame includes the advertisement information update command 701 shown in FIG. 7A, the advertisement ID 702, the display time 703, the sex ratio 704, the passing number 705, the advertisement information 706, and the advertisement price 707 are extracted from the frame (step 1811). ). If the advertisement ID 702 is empty, a new advertisement ID that does not exist in the advertisement information database 111 is newly created, and the advertisement information database is displayed together with the display time 703, gender ratio 704, number of passing people 705, advertisement information 706, and advertisement price 707 extracted from the frame. 111 is registered. In other cases, the data of the advertisement information database 111 corresponding to the advertisement ID 701 extracted from the frame is updated with the display time 703, the sex ratio 704, the number of passing people 705, the advertisement information 706, and the advertisement price 707 extracted from the frame (step 1812). ). When the received frame includes the advertisement information reference command 708 shown in FIG. 7B, the search condition 709 is extracted from the frame, and the corresponding advertisement ID 201, display time 202, gender is extracted from the advertisement information database 111 using the extracted information as the search condition. The ratio 203, the number of passing people 204, and the advertisement price 206 are obtained as search results (steps 1813 and 1814). Based on the search result, a reply frame shown in FIG. 7C is created and sent back to the advertisement display system 12 (step 1815).

  In the above embodiment, audio information and image information are used to select an optimal advertisement. However, the input unit is added and changed, and the analysis processing of information obtained from the added and changed input unit is added and changed. Thus, it is possible to select and display an optimal advertisement on a basis different from the embodiment.

  For example, an advertisement corresponding to the temperature of the installation environment can be displayed by adding a temperature sensor as an input unit.

  It can be used for the purpose of automatically providing an advertisement with a high advertising effect.

DESCRIPTION OF SYMBOLS 11 Database system 111 Advertising information database 112 Accounting information database 113 Feature information database 114 Data acquisition / registration processing 12 Advertisement display system 121 Input data analysis processing 122 Advertising information acquisition processing 123 Advertising information display processing 13 Built-in clock 14 Display unit 15 Image input unit 16 Voice Input Unit 17 Data Registration / Reference System 171 Data Reference Request Processing 172 Data Registration Request Processing 18 Terminal Unit 19 Public Line Network

Claims (2)

Database system including advertisement information database, billing information database, feature information database, advertisement display system for acquiring and displaying advertisement information from the database system, and data registration / reference system for registering and referring to the advertisement information database An advertising information display system comprising:
The database system includes:
A data acquisition / registration processing unit that acquires and updates data in the advertisement information database and the billing information database, and acquires data in the feature information database;
The advertisement display system includes:
A display unit for displaying advertisement information acquired from the database system;
An image input unit for acquiring image information of the installation location;
A voice input unit for obtaining voice information of the installation location;
An input data analysis processing unit that analyzes the input image and sound and calculates the gender ratio of the person existing in the street and the installation location;
An advertising information acquisition processing unit for acquiring optimal advertising information from the database system from the human traffic and the gender ratio as an analysis result of the input data analysis processing unit;
An advertisement information display processing unit for displaying the advertisement information acquired by the advertisement information acquisition processing unit;
Built-in clock and
The data registration / reference system includes:
A terminal unit for operation;
A data reference request processing unit for referring to the advertisement information database;
An advertisement information display system comprising: a data registration request processing unit that updates the advertisement information database. An advertisement information database, a billing information database, a feature information database, a database system including a data acquisition / registration processing unit for obtaining and updating data in the advertisement information database and the billing information database, and obtaining data in the feature information database; ,
A display unit that displays advertisement information acquired from the database system, an image input unit that acquires image information of an installation location, an audio input unit that acquires audio information of an installation location, and an analysis of input images and audio An input data analysis processing unit that calculates the gender ratio of a person existing in the street and the installation location, and the optimal advertisement information is acquired from the database system based on the traffic and gender ratio as an analysis result of the input data analysis processing unit. An advertising information acquisition processing unit, an advertising information display processing unit that performs display processing of the advertising information acquired by the advertising information acquisition processing unit, and an internal clock,
An advertisement information display method of an advertisement information display system comprising: a data registration / reference system for registering and referring to data in an advertisement information database provided in the database system,
An image and sound acquisition step for acquiring an image and sound of the installation location;
An input data analysis processing step for analyzing the information acquired in the image and sound acquisition step to calculate a humanity and a sex ratio;
An advertisement information acquisition processing step for acquiring optimal advertisement information from the database system based on the result of analysis in the input data analysis processing step;
An advertisement information display method comprising: an advertisement information display processing step for displaying and displaying the advertisement information acquired in the advertisement information acquisition processing step.

Images