JP2010134620A - Information providing system, method, and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information providing system selecting and providing content suitable for a user from among broad content and having a real-time property capable of providing relatively new content. <P>SOLUTION: When a college student updates a database of an advertizement company 4 by receiving news information and advertizement information from an advertizer 1 transmitted successively to the advertizement company 4 from a newspaper company 5 and when the college student makes a copy by means of a copy machine 18 at a college co-op 10 through a cellular phone 16, the data of the cellular phone 16 is read, the personal information of the corresponding user is transmitted to the advertizement company 4 by a personal information management company 11, the news and advertizement information matching to the personal information are transmitted to the copy machine 18 and printed on a rear side face of a copy paper 20. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an information providing system, an information providing method, and an information providing program for providing, for example, advertisements and news information that match a user, and more specifically, information that matches a user who performs copying by a copying machine is used for the copying machine. The present invention relates to an information providing system, an information providing method, and an information providing program provided to a user.

  For example, Japanese Patent Application Laid-Open No. H10-228707 discloses information suitable for a user who makes a copy with a copying machine.

In this document, a plurality of trays provided in a copying machine each store a copy sheet on which different information is recorded on the back side, and select which type based on the user's personal information. It is determined whether the tray with the information recorded on the back side is suitable for the user, copying is performed using the copy paper of the appropriate tray, and the information suitable for the user is printed on the back side of the copy paper Was configured to serve things.
JP 2007-266884 A

  However, this conventional technique has a drawback that provision of information suitable for the user is limited to information on the back side of the copy paper stored in advance in a plurality of types of trays.

  In addition, since the information to be provided is recorded in advance on the copy paper provided in the tray, if the period from when the copy paper is stored in the tray to the actual copy is long, the old information is displayed. There is also a drawback that real-time performance is impaired because it is provided to the user.

  The present invention has been conceived in view of the actual situation, and the purpose thereof is to select and provide content suitable for the user from a wider range of content and to provide relatively new content. It is to provide an information provision system.

  In order to achieve the above object, according to one aspect of the present invention, there is provided an information providing system that provides a user with information that matches a user who performs copying by using a copying machine. A user information database storing information associated with each user, and means for accepting input of identification information by a user who performs copying by a copying machine, wherein personal information associated with the user is obtained from the user information database Input accepting means for accepting input of identification information for retrieval, and personal information associated with the user who entered the identification information by searching the user information database based on the identification information accepted by the input accepting means User information specifying means for specifying the content, and a container storing a plurality of types of contents to be provided to the user. Based on personal information specified by the user database and the user information specifying means, a matching specifying means for specifying content matching the user from among a plurality of types of contents stored in the content database, and a matching specifying means Transmission means for transmitting the identified content to the copying machine, and the copying machine copies the copy object to be copied by the user on the copy sheet and prints the content transmitted by the transmission means.

  According to such a configuration, since content that matches the user is specified from among a plurality of types of content stored in the content database and provided to the user, the user can be selected from a wider range of content. Appropriate content can be selected and provided. In addition, since the content to be provided is stored in the content database and new content can be easily stored or updated, there is an advantage that real-time performance can be achieved that new content can be provided to the user.

  According to another aspect of the present invention, there is provided an information providing system that provides a user with information that matches a user who performs copying by a copying machine, and includes a plurality of types of contents to be provided to the user. The content database stored, the matching specifying means for specifying content matching the copy data of the copy object read by the copying machine from the content database, and the content specified by the matching specifying means for the copying machine The copying machine includes a transmitting means for transmitting, and copies the copy object to be copied by the user on the copy paper and prints the content transmitted by the transmitting means.

  According to such a configuration, since the copy-related content, which is a content that matches the copy data of the copy object to be copied by the user with the copying machine, is printed on the copy sheet and provided to the user, Copy material copied on copy paper and printing of copy-related content that matches the copy material are performed on the copy paper, and the user sees the copy paper, and the user can use the copy as a reference. Related content can also be read, and more useful information for the user can be provided.

  In addition, if the copy-related content is printed on the back side of the copy paper and the advertisement information or news information is printed at the same time, a user interested in the copy copied on the front side of the copy paper can receive the copy-related content. You want to read and look at the back side of the copy paper, and you can expect the motivational role to see advertisement information and news information on the back side of the copy-related content.

Preferably, the content database stores a plurality of types of advertisement information.
More preferably, the content database stores news information.

  According to another aspect of the present invention, there is provided an information providing system for providing a user with information that matches a user who performs copying by a copying machine using the copying machine. An input receiving unit that receives input of identification information for searching for personal information associated with a user from a user information database that stores the user's personal information in association with each user. And a user information specifying unit for specifying personal information associated with the user who has input the identification information by searching the user information database based on the identification information received by the input receiving unit, and providing the user with the user information database Specified by a content database that stores multiple types of content and user information specifying means Based on the personal information, matching specifying means for specifying content matching the user from among a plurality of types of contents stored in the content database, and transmission means for transmitting the content specified by the matching specifying means to the copying machine The copying machine performs copying of the copy object to be copied by the user on the copy sheet and printing of the content transmitted by the transmitting means.

  According to such a configuration, since content that matches the user is specified from among a plurality of types of content stored in the content database and provided to the user, the user can be selected from a wider range of content. Appropriate content can be selected and provided. In addition, since the content to be provided is stored in the content database and new content can be easily stored or updated, there is an advantage that real-time performance can be achieved that new content can be provided to the user.

  Preferably, the copying machine can be switched between a charge collection mode in which a copying fee is collected from a copying user and a free mode in which no fee is collected, and is in a free mode when content is printed.

  Preferably, the copying machine copies the copy object on the front side of the copy sheet and copies the content on the back side of the copy sheet.

  Preferably, the content transmitting means transmits a plurality of types of content in descending order of matching with personal information, and the copying machine compares the received plurality of types of content with a matching level when copying on a plurality of copy sheets. Copy in descending order.

  According to such a configuration, when copying on a plurality of copy sheets, since the plurality of types of received content are copied in descending order of matching, different types of contents are respectively stored on the plurality of copy sheets. It is possible to prevent waste that the same content is printed on a plurality of copy sheets.

  According to another aspect of the present invention, there is provided an information providing method for providing a user with information matching a user who performs copying by a copying machine using the copying machine, wherein the personal information of the user is associated with each user. The step of storing in the user information database and the step of accepting the input of identification information by the user who performs copying by the copying machine, and inputting the identification information for searching personal information associated with the user from the user information database Identifying personal information associated with the user who has input the identification information by searching the user information database based on the identification information received by the step of receiving the input of identification information, Store multiple types of content to provide to users in content database Based on the personal information identified in the step of identifying the personal information, the step of identifying the content that matches the user from the plurality of types of content stored in the content database, and the step of identifying the content A step of transmitting the specified content to the copying machine, and a step of performing copying of the copy object to be copied by the user on the copy paper by the copying machine and printing of the content transmitted by the copying machine. And.

  Moreover, according to this invention, it is a program for making a computer perform the information provision method mentioned above.

  In addition, according to the present invention, a computer-readable recording medium that records a program for causing a computer to execute the above-described information providing method is recorded.

Next, embodiments of the present invention will be described in detail with reference to the drawings.
The overall configuration of the information providing system in the present embodiment is shown in FIG.

  Referring to FIG. 1, an advertiser 1, an advertising company 4, a newspaper company 5, a recruitment advertising company 6, a regional information provider 7, a convenience store 8, a college co-op 10, and a digital signage 9 are each provided information via the Internet 12. It can be exchanged.

  The mobile phone network 14 is connected to the Internet 12 via the gateway 13 so that the base station 15 connected to the mobile phone network 14 and a mobile phone 16 as an example of a mobile terminal can communicate with each other by radio waves. Has been.

  The advertiser 1 includes, for example, various service providers such as English conversation schools and travel agencies, and various retail stores 3 such as clothes stores and department stores. The advertisement for the advertiser 1 is sent to the advertising company 4 and stored in the database by the advertising company 4. Also, news information such as news articles created by the newspaper company 5 is transmitted to the advertising company 4 and stored in the database in the advertising company 4. When a user makes a call or accesses a Web site using his / her own mobile phone 16, radio waves are transmitted / received between the mobile phone 16 and the base station 15, and the base station 15, mobile phone network 14, gateway 13. It is possible to make a call or access a Web site by the mobile phone 16 possessed by another user via the Internet 12. The access history to the Web site is transmitted to the personal information management company 11 via the Internet 12 and stored in the database of the personal information management company 11. Further, even when the user uses the mobile phone 16 to pass through the ticket gate of the station or performs shopping with electronic money, the ticket passing information and shopping information are transmitted to the personal information management company 11 via the Internet 12. And stored in the database of the personal information management company 11. Furthermore, the mobile phone 16 is provided with a GPS (Global Positioning System) function, and the current location information (GPS information) of the user who owns the mobile phone 16 is transmitted via the Internet 12 to the personal information management company 11. And stored in the database of the personal information management company 11.

  The mobile phone 16 is provided with a non-contact type IC chip 41 (see FIG. 8), which will be described later. By this non-contact type IC chip 41, the copier 17 and the university co-op 10 installed in the convenience store 8 are provided. It is configured to be able to communicate with the installed copying machine 18.

  When a user makes a copy with the copier 18 of the university co-op 10 and communicates with the copier 18 using the non-contact IC chip 41 of the mobile phone 16, the terminal ID (Identification) of the mobile phone 16 is copied. The data is read by the machine 18 and transmitted from the copying machine 18 to the personal information management company 11 via the Internet 12. The personal information management company 11 transmits user personal information corresponding to the terminal ID to the advertising company 4 via the Internet 12. The advertising company 4 extracts matching information searched for advertising information and news information stored in the database based on the transmitted personal information (profile information including action history) of the user, and extracts the information. The data is transmitted to the copying machine 18 via the Internet 12. The copying machine 18 copies the object to be copied on the front side of the copy sheet and prints and transmits the transmitted advertisement information and news information on the back side of the copy sheet.

  Regional information corresponding to the location of the convenience store 8 is transmitted from the regional information provider 7 to the convenience store 8 via the Internet 12, and the convenience store 8 accumulates the transmitted regional information in a database. Further, job information in an area corresponding to the location of the convenience store 8 is transmitted from the job advertisement company 6 to the convenience store 8 via the Internet 12 and stored in the database of the convenience store 8. Furthermore, news information of the newspaper company 5 is transmitted to the convenience store 8 via the Internet 12 and stored in the database of the convenience store 8. When the user visits the convenience store 8 and operates the copying machine 17 installed there, the user can select and operate one of the job information such as regional information such as restaurant information and news information or part-time job information. For example, information belonging to the selected genre is retrieved from the database, printed by the copying machine 17, and provided to the user. The printing fee at that time is paid as electronic money when the non-contact type IC chip 41 of the user's mobile phone 16 communicates with the copying machine 17.

  Further, the advertising company 4 distributes the advertising information to the digital signage 9 via the Internet 12, and the digital signage 9 displays the distributed advertising information.

  FIG. 2 shows an operation explanatory diagram of the information providing system in the present embodiment. With reference to FIG. 2, the arrow shown with a broken line is the flow of news information, and the arrow shown with a solid line shows the flow of advertisement information. By registering the terminal ID of the mobile phone 16 owned by the university student cooperative 10 at the university co-op 10 as a member, the information providing system shown in FIG. 2 can be used.

  News information is transmitted from the newspaper company 5 to the advertising company 4, and advertising information is transmitted from the advertiser 1 to the advertising company 4. The advertising company 4 accumulates the transmitted news information and advertising information in a database and distributes the advertising information and news information to the mobile phone 16. A part of the advertisement information is transmitted to the digital signage 19, and the advertisement information (for example, “arrival of morning digging bamboo shoots” is displayed on the digital signage 19. The digital signage 19 also includes a QR code (two-dimensional code) 50. When the user reads the QR code with the mobile phone 16 and accesses the corresponding website, the user can obtain more detailed information from the website of the corresponding advertiser.

  The advertisement information transmitted to the mobile phone 16 includes information such as coupons. Bring the mobile phone 16 storing this advertisement information and bring it to the various service providers 2, various retail stores 3 or university co-ops. 10 can be used for shopping using advertising information such as stored coupons. The advertisement information including the coupon ticket is also transmitted to the copying machine 18 and the digital signage 9.

  When a user of a college student makes a copy with the copier 18 installed in the university co-op 10 or the like and communicates with the copier 18 using the non-contact type IC chip 41 of the mobile phone 16, the above-mentioned is required. As described above, the profile information of the user is transmitted from the personal information management company 11 to the advertisement company 4, and news information and advertisement information stored in the database of the advertisement company 4 are searched based on the profile information of the user, and matched. News information and advertisement information are distributed to the copying machine 18. The copying machine 18 copies the object to be copied onto the surface of the copy sheet, and prints and distributes the distributed news information and advertisement information on the back side of the copy sheet. On the back side of the copy paper 20, for example, as shown in the figure, information for each individual is posted, and news information, company information (advertisement information), coupon information, and a QR code 51 are printed. . When the user reads the QR code 51 with the mobile phone 16 and accesses the corresponding Web site, more detailed corporate information and news information can be obtained. In addition, the user can bring the copy paper 20 and go to the university co-op to make a purchase using a coupon or the like. The printing of news information, company information (advertisement information), coupon information, and QR code 51 is not limited to the back side of the copy paper 20, but may be, for example, a blank portion on the front side.

  When copying with the copying machine 18, a copy fee is generally collected, for example, 10 yen per sheet, but advertising information (company information) and news information are printed on the back side of the copy paper. In the case of copying, the copying fee is free or reduced. Then, an advertisement publication fee is paid from the advertiser 1 to the university co-op 10 as a copy fee.

  Next, the configuration of the advertising company 4 is shown in FIGS. First, referring to FIG. 3, an advertising company 4 includes a server 21 connected to the Internet 12, a news database (hereinafter simply referred to as “DB”) 25 connected to the server 21, an advertisement content DB 22, customer-managed advertisements. A DB 23 and a customer management news DB 24 are provided.

  The advertisement content DB 22 stores advertisement information (advertisement content) transmitted from the advertiser 1. In this advertisement content DB 22, tags for representing the characteristics of the stored advertisement content are stored in association with each other.

  The customer management advertisement DB stores an advertisement provision history that is advertisement content already provided to a customer (user). And the anonymous ID for specifying to which customer (user) it provided is matched and memorize | stored. As will be described later, this anonymous ID is transmitted from the personal information management company 11 to the advertising company 4 and is an ID for identifying the user while protecting the user's privacy. As will be described later, the personal information management company 11 uniquely identifies a user based on the terminal ID. The profile information (personal information) of the identified user is used as an advertising company, various retail stores 3, various service providers 2, etc. Personal information is provided to each provider using a different anonymous ID. Thereby, in each provider, what is called name collation can be prevented and privacy is protected.

  Next, referring to FIG. 4, various news transmitted from the newspaper company 5 are stored in the news DB of the advertising company 4. The various news items are stored in the news DB 25 with tags indicating the characteristics of the news content.

  The tags stored in the advertisement content DB 22 and the news DB 25 described above are used when searching for content of advertisement information or news information that matches the user based on the user's personal information (profile information).

  The customer management news DB 24 of the advertising company 4 stores news provision history information that is news that has already been provided to customers (users). In addition, the above-described anonymous ID for specifying the user who provided the news is also stored.

  The configuration of the personal information management company 11 is shown in FIG. Referring to FIG. 5, in personal information management company 11, personal information DB 27 is provided in server 26 connected to Internet 12. As shown in the figure, the personal information DB 27 encrypts and stores the user's name, anonymous ID, and the user's personal information. As personal information, the user's usual transfer station, GPS information, user's hobbies, purchase information such as the user's past purchase history, the terminal ID of the mobile phone 16 possessed by the user, and the like are stored.

  Note that, for example, r1f3, e92c, ge39..., Which are the anonymous IDs shown in FIG. 5, indicate only anonymous IDs distributed to the advertising company 4. Actually, although the same person, different anonymous IDs are stored in the personal information DB 27 according to various service providers 2, various retail stores 3, etc., and corresponding anonymous IDs are personalized according to personal information transmission destinations. Send along with information (profile information). For privacy protection, no personal identification information such as the user's name is transmitted.

  Next, the configuration of the university student cooperative 10 is shown in FIG. Referring to FIG. 6, a user (university student) performs membership registration for using this information system in advance. At the time of registration, the student ID is presented and the name, address, department, and grade of the student ID are input from the server 28 and stored in the student registration DB 29. Further, the terminal ID of the mobile phone 16 possessed by the user (university student) is read by the server 28 and the terminal ID is stored in the student registration DB 29. The membership registration is not limited to the university co-op 10 but may be a supermarket, a convenience store, or a drug store. Further, the advertising company 4 or the like may send an email to students to recruit members to register as a member. .

  A user (university student) who has completed membership registration holds the mobile phone 16 held by himself / herself when copying by the copying machine 18 over the chip reader 34 provided in the copying machine 18, and the wireless communication unit of the mobile phone 16. 41 communicates. As a result, the terminal ID (identification information) stored in the mobile phone 16 is read by the chip reader 34 and the terminal ID is transmitted to the server 28. The server 28 searches the student registration DB 29 based on the sent terminal ID. In the case of a terminal ID already registered in the student registration DB 29, the terminal ID is transmitted to the personal information management company 11, and the department and grade data stored in correspondence with the terminal ID are transmitted to the advertising company 4 Transmit to. Instead of or in addition to the terminal ID input by the mobile phone 16, the user manually inputs identification information (student number etc.) from a keyboard or the like so that the identification information can be used instead of the terminal ID. Also good.

  The copying machine 18 further reads the data to be copied due to the copying operation and transmits the copied data to the server 28, and the server 28 transmits the copied data to the advertising company 4.

  When advertisement information or news information is sent to the server 28 via the Internet 12, the server 28 transmits the sent information to the copying machine 18. The copying machine 18 copies the object to be copied on the front side of the copy sheet, and prints and transmits the transmitted advertisement information and news information on the back side of the copy sheet.

  When a user (student) who is not registered as a member holds the mobile phone 16 over the chip reader 34, the server 28 does not have the terminal ID of the mobile phone 16 registered in the student registration DB 29. A message to that effect is returned to the copying machine 18. The copier 18 displays a message on the touch panel 30 indicating that it is not registered.

  Next, the structure of the convenience store 8 is shown in FIG. Referring to FIG. 7, as described above, regional information is transmitted from the regional information provider 7 to the convenience store 8, and news information from the newspaper company 5 and job information from the job advertisement company 6 are transmitted. It will be. The server 32 classifies and stores the transmitted information in the regional information DB 33. In the regional information DB 33, as shown in the figure, for example, restaurant information, music information, fashion information, drive map information, extra news information, breaking sports information, stock price information, today / tomorrow's part-time information, full-time employee / part information Stored.

  The copier 17 installed in the convenience store 8 is connected to the server 32, and various information titles (menus) stored in the regional information DB 33 are transmitted from the server 32 to the copier 17. The copier 17 displays the transmitted menu on the touch panel 31.

  When a user who visits the convenience store 8 selects a menu displayed on the touch panel 31 and performs a touch operation, information on the operated menu is transmitted to the server 32, and the server 32 corresponds to the transmitted menu. Information is retrieved from the regional information DB 33 and the retrieved information is transmitted to the copying machine 17. The copying machine 17 prints the transmitted information on a copy sheet and provides it to the customer.

  The various servers 21, 26, 28, and 32 described above include a data processing unit, a storage unit, a data input unit, a display unit, and a communication unit. The storage unit includes a nonvolatile memory such as a ROM and a flash memory, a semiconductor memory such as a volatile memory such as a RAM, and an external storage device such as a hard disk. Various control programs and data are stored in the storage unit. The data input unit includes input devices such as a keyboard and a mouse. The display unit is composed of an LCD. The communication unit delivers data received from the mobile phone 16 or other server via the Internet 12 or other network to the data processing unit, and the mobile phone 16 or other via the Internet 12 or other network from the data processing unit. Output the data to be sent to the server.

  Each of the copying machines 17 and 18 includes a data processing unit, a storage unit, a data input unit, a display unit, and a communication unit. The storage unit is configured by a semiconductor memory such as a nonvolatile memory such as a ROM or a flash memory or a volatile memory such as a RAM. Various control programs and data are stored in the storage unit. The data input unit includes input devices such as a keyboard and a touch panel. The display unit is configured with a touch panel. The communication unit transfers data received from the mobile phone 16 or server via the Internet 12 or other network to the data processing unit, and transmits from the data processing unit to the mobile phone 16 or server via the Internet 12 or other network. Output data.

  A block diagram showing an example of the configuration of the mobile phone 16 is shown in FIG. Referring to FIG. 8, the mobile phone 16 includes a data processing unit 35, a data input unit 37, a display unit 38, a voice input / output unit 39, a wireless communication unit 40, an antenna 46, and the non-contact described above. A mold IC chip 41 is provided.

  The storage unit 36 is configured by a semiconductor memory such as a non-volatile memory such as a ROM (Read-Only Memory) or a flash memory or a volatile memory such as a RAM (Random Access Memory). The storage unit 36 stores programs and data for causing the data processing unit 35 to execute various functions of the mobile phone 16. For example, as shown in the figure, a web browser and other programs are stored, and a QR code processing program for reading the terminal ID and QR code of the mobile phone 16 and accessing a corresponding web server is stored. ing.

  The data input unit 37 is composed of dial keys, cross operation keys, other function keys for inputting numbers such as telephone numbers and various data, alphabets, and other characters, other function keys, and a photographing camera. The data input unit 37 receives data input from a user or image data captured by a camera for imaging, and delivers the input data to the data processing unit 35.

  The display unit 38 is composed of a liquid crystal display device. The display unit 38 may be composed of other display devices such as an EL display. The display unit 38 displays character data and image data received from the data processing unit 35.

  The voice input / output unit 37 includes a microphone and a speaker. The voice output unit 37 converts the voice inputted from the outside into an electric signal, delivers it to the data processing unit 35, converts the electric signal from the data processing unit 35 into voice, and outputs it to the outside.

  The wireless communication unit 40 passes a signal received from another mobile phone or server by the antenna 46 to the data processing unit 35 and causes the antenna 46 to output a signal to be transmitted from the data processing unit 35 to the other mobile phone or server.

  The data processing unit 35 is composed of a microprocessor. The data processing unit 35 can communicate with the control unit 43 of the non-contact type IC chip 41. The data processing unit 35 is input from the storage unit 36, the data input unit 37, the wireless communication unit 40, the voice input / output unit 39, or the control unit 43 of the non-contact type IC chip 41 in accordance with the program stored in the storage unit 36. The processed data is processed and output to the storage unit 36, the display unit 38, the wireless communication unit 40, the voice input / output unit 37, or the control unit 43 of the non-contact IC chip 41.

  The storage unit 41 of the non-contact type IC chip 41 stores data such as electronic money and service points used in various services using the non-contact type IC chip 41, and data used in application programs. The terminal ID of the mobile phone 16 is also stored.

  The non-contact communication unit 42 of the non-contact type IC chip 41 communicates with an external chip reader via the antenna 47. In the present embodiment, the non-contact communication unit 42 communicates with the chip reader 34 provided in the copying machine. The non-contact communication unit 42 receives power from the antenna 47 and supplies power to each part of the non-contact type IC chip 41 by electromagnetic induction from the external chip reader 34 by electromagnetic waves.

  Next, the control operation of the server 21 of the advertising company 4 will be described based on FIGS. 9 (a), (b), (c) and FIG. 10 (a).

  First, referring to FIG. 19A, the server 21 of the advertising company 4 first processes the news information from the newspaper company 5 in step S (hereinafter simply referred to as S) 1, and the advertiser 1 in step S 2. Is processed, and information distribution processing to the copying machine 18 is performed in S3. Next, in S4, it is determined whether or not the processing of the server 21 may be terminated. If not yet terminated, the process returns to S1 again.

  FIG. 9B shows a flowchart showing a subroutine program for news information processing from the newspaper company in S1. As described with reference to FIG. 2, the news information transmitted from the newspaper company 5 to the advertising company 4 includes news information for mobile phones and news information for copiers. In S10, it is determined whether or not news information for mobile phones has been received. If it has not been received, it is determined in S12 whether or not news information for copiers has been received and has not been received. In this case, the subroutine program process ends.

  On the other hand, when mobile news information is transmitted from the newspaper company 5 to the advertising company 4, a determination of YES is made in S10, and the process proceeds to S11 to distribute the received news to the mobile phone 16 of the registered user. Is done. This registered user is a user who has registered as a member in the information distribution service by the advertising company 4.

  Next, when the advertising information is transmitted from the advertiser 1 to the advertising company 4, a determination of YES is made in S12, and the process proceeds to S13, where the received news information is tagged. This tagging process is a process of generating and assigning a tag for news search by matching, as described in the news DB 25 of FIG. As a result, a tag representing the feature of the news content is given. As a specific method, for example, text is extracted from news information, a morphological analysis is performed on the text, a word is extracted, and a frequently appearing word itself or a similar word is used as a tag. As another method, a tag representing a feature of news in consideration of a context by natural language processing may be generated and attached.

  Next, in S14, a process for storing the tagged news information in the news DB 25 is performed.

  Next, the flowchart of the subroutine program for information processing from the advertiser shown in S2 will be described with reference to FIG. The advertising information transmitted from the advertiser 1 to the advertising company 4 includes mobile advertising information and copier advertising information, as described with reference to FIG. In S15, it is determined whether or not advertisement information for mobile phone has been received. If not, the process proceeds to S17. It is determined whether or not advertisement information for copier has been received. The processing of this subroutine program ends.

  On the other hand, if the advertising information for mobile phone has been transmitted from the advertiser 1 to the advertising company 4, a determination of YES is made in S15 and the process proceeds to S16 to distribute the received advertising information to the mobile phone 16 of the registered user. Processing is performed. Further, when the advertising information for the copying machine is transmitted from the advertiser 1 to the advertising company 4, a determination of YES is made in S17 and the process proceeds to S18. After the tagging process is performed, the advertisement content DB 22 is transmitted in S19. The storing process is performed. The tagging process in S18 is the same process as the tagging process described in S13 described above.

  Next, a flowchart of a subroutine program for information distribution processing to the copying machine shown in S3 will be described with reference to FIG. First, in S25, it is determined whether or not there is a distribution request from the copying machine 18, and if not, the processing of this subroutine program ends. When the user (student) registered in the student registration DB 29 performs copying while holding the mobile phone 16 over the chip reader 34, the copying machine 18 transmits a distribution request to the advertising company 4 in S56 described later. This distribution request includes a copy machine ID, student registration information, and copy information obtained by the copy machine reading a copy object. If there is a distribution request from the copying machine 18, the process proceeds to S26, and a process for transmitting the transmitted copying machine ID to the personal information management company 11 is performed. In the personal information management company 11, the personal information of the user who is going to be copied is retrieved and transmitted to the advertising company 4. This will be described later.

  It is determined whether or not personal information has been returned from the personal information management company 11 to the advertising company 4 in S27. When the reply is made, the process proceeds to S28, and the student registration information (undergraduate, grade, etc.) transmitted as a distribution request. ) And the personal information transmitted from the personal information management company 11, the copy information, and the data of the news DB 25 and the advertisement content DB 22 are matched. That is, the process of searching for data matching the user information consisting of student registration information (faculty or grade), personal information and copy information from the data stored in the news DB 25 and the advertising content DB 22 is executed in S28. The matching search process in S28 is performed using the tag described above. For example, referring to FIG. 5, in the case of a user whose user name is “Hanako”, since the transfer station is Akihabara as personal information, the Akihabara incident (see FIG. 4) is provided as news information. In the case of user Jiro, since the faculty is an engineering department as student registration information (see FIG. 6), quantum crypto news information, which is news to which “engineering related” is given as a tag, is provided (FIG. 6). 4).

  Next, in S29, a process of extracting a plurality of matching news and advertisements is performed. Next, in S30, the customer management news DB 24 and the customer management advertisement DB 23 are searched, and processing for eliminating those already provided to the user is performed. Next, the process proceeds to S <b> 31, and processing for transmitting the remaining data after the exclusion to the copier 18 via the server 28 of the university co-op 10 in the descending order of matching degree is performed. Next, the process proceeds to S32, in which the transmitted data is stored in the customer management news DB 24 and the customer management advertisement DB 23. Note that it is not always necessary to exclude what has already been provided to the user. For example, an advertisement of an advertiser who has paid a relatively high advertising fee may be transmitted a plurality of times.

  Next, program processing by the server 26 of the personal information management company 11 will be described with reference to FIG. First, in S40, it is determined whether or not information from the mobile phone 16 has been received. If not, in S42, it is determined whether or not the copying machine ID and terminal ID have been received from the copying machine 18. If it has not been received, a determination is made in S45 as to whether or not a copier ID has been received from the advertising company 4. If not, the process proceeds to S47 to determine whether or not to end the process. When the determination is made and the process should not be terminated, the process returns to S40.

  As described above, when a user uses the mobile phone 16 to pass through a ticket gate of a station, make a payment by shopping, or access a website, the user's action history information (life log) Is also transmitted from the mobile phone 16 to the server 26 of the personal information management company 11. At that time, the mobile phone 16 transmits the terminal ID together with the server 26 of the personal information management company 11. In the server 26, if such information is transmitted from the mobile phone 16, a determination of YES is made in S40 and the process proceeds to S41, and the received information (life log as an action history) is associated with the received terminal ID. Processing to store in the information DB 27 is performed. FIG. 5 shows a state in which the action history information (life log) of the user is stored.

  Next, when a user who is registered as a student holds the mobile phone 16 over the chip reader 34 of the copying machine 18, the terminal ID and the copying machine ID of the mobile phone 16 are transmitted to the personal information management company. (See S52). Then, a determination of YES is made in S42, and the process proceeds to S43, in which processing for storing both IDs in association with each other is performed. This storage is sufficient for temporary storage and is stored in a memory such as the RAM of the server 28. Next, the process proceeds to S44, and a process for searching for personal information corresponding to the terminal ID is performed. For example, when the terminal ID is “18092”, the personal information of the name Taro, anonymous ID r1f3, transfer station Shibuya, GPS information Yokohama-Shinjuku, hobby music, purchase information music, CD,. Searched.

  Next, when a user who is registered as a student holds the mobile phone 16 over the chip reader 34 and makes a copy with the copy machine 18, a copy request is made to perform a distribution request including the copy machine ID, student registration information, and copy information. Is transmitted to the advertising company 4 (see S56), and the server 21 of the advertising company 4 receives the distribution request as described above and transmits the copying machine ID to the server 26 of the personal information management company 11 (see S26). Then, a determination of YES is made in S45, and the process proceeds to S46. Based on the stored data of both IDs stored in association in S43 described above, the terminal ID corresponding to the transmitted copying machine ID is determined, Processing for returning the personal information searched corresponding to the terminal ID (personal information searched in S44) to the advertising company 4 is performed.

  Next, an operation program of the copying machine 18 installed in the university student cooperative 10 will be described with reference to FIG. First, in S50, it is determined whether or not there is communication with the mobile phone 16, and if not, the control proceeds to S54. When a user who is registered as a student holds the mobile phone 16 over the chip reader 34 when copying with the copying machine 18, the wireless IC chip of the mobile phone 16 communicates with the IC chip reader 34, and the terminal ID is received from the mobile phone 16. Will be sent. Control then proceeds to S51, where it is determined whether or not the transmitted terminal ID is registered in the student registration DB 29. If it is not registered, the control proceeds to S54. If it is registered, a process of transmitting the terminal ID and the copying machine ID to the server 26 of the personal information management company 11 is performed in S52. Next, a process for turning on the advertisement mode flag is performed in S53. The copying machine 18 is configured to be able to switch between two modes, an advertisement mode for printing advertisements and news on the back side of copy paper and a normal mode in which nothing is printed, and the advertisement mode flag is turned ON in S53. To switch to the advertisement mode.

  Next, a determination is made as to whether or not the user has performed a copying operation in S54, and when the copying operation is performed, the control proceeds to S55 to determine whether or not the advertisement mode flag is ON. If the advertisement mode is not ON, the normal copy process is executed in S61, and the process proceeds to S60. On the other hand, when the advertisement mode flag is ON, the control proceeds to S56, and as a distribution request to the advertising company 4, a copy machine ID, student registration information (such as an undergraduate or grade), copy information (the copy machine 18 A process of transmitting data to the advertising company 4 is performed. Next, in S57, it is determined whether or not there is a reply of data from the advertising company 4, and waits until a reply is received.

  As described above, if there is a distribution request from the copying machine, the server 21 of the advertising company 4 returns news and advertisements matching the user in descending order of matching (see S25 to S31). If there is a reply, a determination of YES is made in S57 and the control advances to S58, and a process of printing on the back side of the copy in the order in which the returned data is received is performed. That is, when copying on a plurality of copy sheets, the received data is sequentially printed on the back side in descending order of matching. As a result, for example, if there are 10 types of received data and the number of copies is 7, the advertising information and news information will be printed in the descending order of matching on the back side of the 7 copy sheets, and the rest The three types of advertisement information and news information are not printed. However, since the remaining three types of information are low in matching level, that is, information that is not important for the user, even if they are not printed, they do not have a large negative effect.

  Next, a process for turning off the advertisement mode flag is performed in S59, and then the process proceeds to S60.

  Next, an operation program of the copying machine 17 of the convenience store 8 will be described with reference to FIG. First, in S70, it is determined whether or not information has been received from any one of the regional information provider 7, newspaper company 5, and job advertisement company 6. If not, the process proceeds to S72 and whether or not there has been a menu selection operation. If not, the process proceeds to S74, and it is determined whether or not to end the process. If not, the process returns to S70.

  When information is received from any one of the regional information provider 7, newspaper company 5, and job advertisement company 6, the process proceeds to S71, and processing for updating or adding information in the regional information DB to the received information is performed. For example, restaurant information, music information, fashion information, and drive map information are transmitted from the regional information provider 7 (see FIG. 7). The newspaper company 5 sends extra news, breaking news, and stock price information (see FIG. 7). The job advertisement company 6 sends part-time information of today / tomorrow and full-time employee / part information (see FIG. 7). Based on these pieces of information, the regional information DB 33 is updated.

  Next, when the user who has visited the convenience store 8 looks at the menu screen displayed on the touch panel 31 of the copying machine 17 and selects the menu to select the information he wants to obtain, a determination of YES is made in S72 and S73. Control proceeds to. In S73, the data corresponding to the selected menu is retrieved from the regional information DB 33, the information is transmitted to the copying machine 17, and the copying machine 17 performs printing.

A modification of the embodiment described above will be described below.
(1) In the above-described embodiment, the search for matching with news information or advertisement information based on copy information is shown (see S28), but in addition to or instead of Web information on the Internet Further, a matching search of book information in a library or the like may be performed, and the matching search result may be printed on a copy sheet and provided to the user.

  (2) Although the action history information (life log) of the user using the mobile phone 16 is collected by the personal information management company 11 different from the advertising company 4, the advertising company 4 is used instead of or in addition to that. You may make it collect user's action history information (life log) by itself.

  (3) Although the local information provider 7, the newspaper company 5 and the job advertisement company send information directly to the server 32 of the convenience store 8 are shown, instead of or in addition to this, the regional information provider 7, Information on the newspaper company 5 and the recruitment advertising company 46 is sent to the advertising company 4 once. The advertising company 4 collects and aggregates the information, and advertises it to the convenience store 8 established in the area corresponding to the information. You may make it deliver from the company 4. In that case, it is necessary for the advertising company 4 to preliminarily calculate the establishment area information of the convenience store 8 and build a database.

  (4) When the QR code 50 or 51 shown in FIG. 2 is read by the mobile phone 16 to access the corresponding Web site, the digital signage 19 that has read the QR code 50 and the output from the copier 18 In order to be able to determine whether the QR code 51 of the copied copy sheet has been read on the website of the access destination, the QR code 50, 51 records the data for determination so that the QR code reading location can be specified, It may be configured so that the advertising effectiveness can be measured on the Web site side, which can be used for later marketing strategies.

  (5) The user's mobile terminal is not limited to the mobile phone 16 and may be any device such as an IC card or a magnetic card.

  (6) The flowcharts in the embodiments described above are configured to be distributed and sold in a state where the programs shown in the flowcharts are recorded on a network or a recording medium, and stored and operated as appropriate in various servers or copiers. The

  (7) Moreover, although what was controlled by software was shown in embodiment described above, you may make it comprise all or one part of those software with hardware.

  (8) As the user information database that stores the user's personal information in association with each user, both the personal information DB 27 and the student registration DB 29 are not necessarily required, and only one of them may be used.

  (9) The embodiment disclosed this time should be considered as illustrative in all points and not restrictive. The scope of the present invention is defined by the terms of the claims, rather than the description above, and is intended to include any modifications within the scope and meaning equivalent to the terms of the claims.

It is a figure which shows the whole structure of an information provision system. It is explanatory drawing which shows the flow of operation | movement of an information provision system. It is a figure which shows the structure of an advertising company. It is a figure which shows the structure of an advertising company. It is a figure which shows the structure of a personal information management company. It is a figure which shows the structure of a university student cooperative. It is a figure which shows the structure of a convenience store. It is a control block diagram of a mobile phone. (A) is a flowchart of an advertising company server, (b) is a flowchart showing a subroutine program of news information processing from a newspaper company, and (c) is a flowchart showing a subroutine program of advertisement information processing from an advertiser. is there. (A) is a flowchart showing a subroutine program for information distribution processing to a copying machine, and (b) is a flowchart showing a control operation of a server of a personal information management company. It is a flowchart which shows control operation | movement of the copier of a university student cooperative. It is a flowchart which shows the control operation of the copier of a convenience store.

Explanation of symbols

  1 Advertiser 2 Various service providers 3 Various retail stores 4 Advertising companies 5 Newspaper companies 6 Job advertising companies 7 Regional information providers 8 Convenience stores 9 Digital signage 10 University student associations 11 Personal information management companies 12 Internet, 13 gateway, 14 mobile phone network, 15 base station, 16 mobile phone, 17, 18 copier, 50, 51 QR code, 21, 26, 28, 32 server, 25 news DB, 22 advertising content DB, 23 Customer management advertisement DB, 24 Customer management news DB, 27 Personal information DB, 29 Student registration DB, 34 IC chip reader, 30, 31 Touch panel, 33 Regional information DB, 37 Data input section, 38 Display section, 35 Data processing section, 40 wireless communication unit, 41 non-contact IC chip, 43 Control unit, 42 Non-contact communication unit.

Claims (3)

An information providing system for providing information that matches a user who performs copying by a copying machine to the user using the copying machine,
A user information database that stores user personal information in association with each user;
Means for accepting input of identification information by a user who makes a copy with the copying machine, and accepting input of identification information for searching personal information associated with the user from the user information database;
User information specifying means for specifying personal information associated with the user who has input the identification information by searching the user information database based on the identification information received by the input receiving means;
A content database that stores multiple types of content to provide to users;
Based on the personal information specified by the user information specifying means, a matching specifying means for specifying content that matches the user from a plurality of types of contents stored in the content database;
Transmission means for transmitting the content specified by the matching specifying means to the copying machine,
An information providing system in which the copying machine copies a copy object to be copied by a user on a copy sheet and prints the content transmitted by the transmitting means. An information providing method for providing information that matches a user who performs copying by a copying machine to the user using the copying machine,
Storing the user's personal information in the user information database in association with each user;
Receiving identification information input by a user who performs copying by the copying machine, and receiving identification information input for searching personal information associated with the user from the user information database;
Identifying personal information associated with the user who has input the identification information by searching the user information database based on the identification information received by the step of receiving the input of the identification information;
Storing a plurality of types of content to be provided to a user in a content database;
Identifying content matching the user from a plurality of types of content stored in the content database based on the personal information identified by the step of identifying the personal information;
Transmitting the content identified by the step of identifying the content to the copier;
A method of providing information, comprising: copying a copy object to be copied by a user with the copying machine and printing the content transmitted by the transmitting step with the copying machine.   A program for causing a computer to execute the information providing method according to claim 2.

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