JP2010134143A - Advertisement information display system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement information display system in which a display device composed of a liquid crystal display and the like is provided on part of a body of a moving vehicle such as a bus, truck, delivery van, taxi, and general passenger car, and which sends various advertisement information through a network to the display device to display them. <P>SOLUTION: The advertisement information display system (1000) includes: moving vehicles (10, 20 and 30) equipped with display means (2000) on part of the surface of bodies; servers (40 and 60) that store advertisement information; and a network (70) that connects the moving vehicles and the servers. The display means receives the advertisement information from the servers through the network, and displays the advertisement information. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an advertisement information display system, and more specifically, a display device composed of a liquid crystal display or the like is provided on the body of a moving body such as a bus, a truck, a delivery car, and a taxi, and the display device is provided with a predetermined value via a network. The present invention relates to an advertisement information display system for sending and displaying advertisement information.

  There are many advertising signs on the street. Since these advertisements are provided for the purpose of promoting a predetermined product, it is preferable to be observed by an unspecified number of people. However, in practice, the number of observers, gender, age, occupation, etc. are limited depending on the installation location.

As a solution, an advertisement may be attached to a part of a main body of a moving body such as an automobile or a train as in Patent Document 1. Since cars and trains move in a wide area, it can be expected that more people will see advertisements.
JP2004-258254 JP 2006-053187 A

  However, in Patent Literature 1, when an advertisement attached to a moving body is exchanged with another advertisement, labor and cost for creating and exchanging the advertisement are generated.

  On the other hand, Patent Document 2 discloses a mobile advertisement system in which a display device including a display device such as a CRT, an LCD, or a PDP is attached to a mobile object, and predetermined advertisement information is displayed on the display device. Thereby, the trouble of exchanging the advertisement can be saved, and the advertisement can be produced easily and quickly at a low cost.

  In Patent Document 2, advertisement information is supplied to each mobile unit via a recording medium such as a DVD-RW. Therefore, when the number of moving bodies increases, the trouble of copying advertisement information to the recording medium and the cost of the recording medium cannot be ignored.

  Further, in determining an advertisement to be installed on a mobile object, information such as the number of people who observe the advertisement or the gender, age and occupation of the person who observes the advertisement is necessary. However, Patent Documents 1 and 2 do not teach or suggest a method for obtaining this information.

  The present invention has been made in view of the above disadvantages, and an object of the present invention is to provide a display device including a liquid crystal display or the like in a part of a body of a moving body such as a bus, a truck, a delivery car, and a taxi. And providing an advertisement information display system for sending and displaying various kinds of advertisement information on the display device via a network. Another object of the present invention is to provide an advertisement information display system capable of collecting information about an observer who has observed advertisement information displayed by a mobile object and performing statistical processing on the information.

The invention of claim 1 devised to solve the above problems
(A) a moving body provided with display means on a part of the surface of the body;
(B) a server for storing advertisement information;
(C) a network connecting the mobile unit and the server;
With
The display means is an advertisement information display system which receives the advertisement information from the server via the network and displays the advertisement information.

Invention of Claim 2 created in order to solve the said subject is the advertisement information display system of Claim 1,
(D) It further comprises one or a plurality of terminals connected to the network, and it is possible to send information related to an observer of the advertisement information from the terminals to the server.

Invention of Claim 3 created in order to solve the said subject is the advertisement information display system of Claim 2,
The server is
(E) database means for storing information about the observer received from the terminal;
(F) statistical analysis means for performing statistical processing on the received information about the observer;
(G) display means for displaying the information subjected to the statistical processing;
It is characterized by providing.

Invention of Claim 4 created in order to solve the said subject is the advertisement information display system as described in any one of Claim 1 thru | or 3.
The display means is installed on the back of the body of the mobile body,
The display means includes
(H) imaging means installed in front of the moving body;
(I) selection means for selectively displaying any one of the advertisement information, a landscape image taken by the imaging means, and a predetermined image prepared in advance;
Is further provided.

Invention of Claim 5 created in order to solve the said subject is the advertisement information display system as described in any one of Claim 1 thru | or 4.
(J) The display device includes:
(K) current position providing means for providing a current position of the moving body;
(L) time providing means for providing the current time;
(M) vehicle speed providing means for providing the current speed of the moving body,
The selection unit selects either the advertisement information or the landscape image based on at least one of the current position, the current time, and the current speed.

Invention of Claim 6 created in order to solve the said subject is the advertisement information display system as described in any one of Claim 1 thru | or 5,
The advertisement information includes at least one of color or black and white characters, symbols, still images, and moving images.

Invention of Claim 7 created in order to solve the said subject is the advertisement information display system of Claim 4,
The mobile body includes a plurality of mobile bodies, and the display means of the plurality of mobile bodies each have a communication unit, whereby the advertisement information, the landscape image, and the predetermined information are transmitted between the mobile bodies via the network. It is possible to transfer the images of

  In claim 1, the “moving body” refers to all automobiles such as commercial vehicles such as trucks, buses, delivery vehicles, taxis and private vehicles. “Advertisement information” is information for an organization that is the advertiser to advertise its products, entertainment, and the like.

  In the system according to the first aspect, the advertisement information displayed by the display unit of the mobile body is sent from the server via the network. Therefore, the advertisement information to be displayed can be changed easily and quickly.

  With the system according to the second aspect, it is possible to obtain information relating to an advertisement information observer from the terminal. With reference to this information, the advertiser of the advertising information, the content of the advertising information, the advertising fee, etc. can be determined.

  With the system according to the third aspect, it is possible to analyze the information about the observer by a statistical method and visualize the information with a graph or the like.

  According to the system of claim 4, a landscape image in front of the moving body can be provided to the driver of the automobile traveling behind the moving body. When the moving body has a high vehicle height such as a bus, a truck, or a delivery vehicle, the driver of the automobile traveling behind the vehicle feels stress because the traffic situation ahead is not known. However, the driver's stress is greatly relieved by the system of the present invention, which can contribute to traffic safety. Furthermore, it is possible to appropriately display an image or the like that has been taken or created in advance by a manager or driver of the moving body.

  According to the system of claim 5, it is possible to select the optimum one of the advertisement information and the landscape image in accordance with the surrounding environment such as the current position of the moving body, its speed, and the current time.

  According to the system of claim 6, it is possible to provide advertisement information at the same level as the advertisement introduced in TV, magazines, and the like.

  According to the system of claim 7, it is possible to exchange information such as the advertisement information and the landscape image between the moving bodies. Therefore, for example, a more flexible adaptation is possible such that a certain moving body acquires a landscape image created by another moving body traveling in front of the moving body and displays it on its own display means.

  According to the present invention, it is possible to provide an advertisement information display system in which a display device is provided on a part of a body of a mobile body and various types of advertisement information are sent to the display device via a network for display. Furthermore, it is possible to collect information about an observer who has observed the advertisement information displayed by the mobile object, and to perform statistical processing on the information.

An advertisement information display system according to an embodiment of the present invention will be described below with reference to the accompanying drawings.
FIG. 1 is a schematic diagram of an advertisement information display system 1000 according to an embodiment of the present invention. This system is intended to send predetermined advertisement information to a mobile body having a display function via a network and to display the advertisement information on the mobile body. The mobile bodies 10, 20, and 30 having a display function, The base stations 10a, 20a and 30a, the content server 40, the terminal 50, the terminal base station 50a corresponding to the terminal 50, the global manager 60, and these components can be communicated with each other. And a network 70 interconnecting with each other.

In this embodiment, “moving body” corresponds to all automobiles including buses, trucks, delivery vehicles, taxis, and private cars, and “advertising information” advertises products etc. provided by the organization that is the advertiser. Information, and is composed of still images, moving images, characters, and the like. Further, it is assumed that an advertising fee based on the contract is paid from the advertiser to the owner of the mobile body.
A person who observes the advertisement information is referred to as an “observer”, and information (number, sex, age, occupation, hobby, etc.) regarding the observer is referred to as “observer information”. Furthermore, image information captured by an imaging unit installed in a moving vehicle is referred to as a “landscape image”.

  In the present embodiment, monochrome images are used for the advertisement information and the landscape image. This is in order to comply with current laws and regulations, and if a color image is used, a driver of an automobile traveling behind the moving body 10 is dangerously confused with a brake lamp or a hazard lamp. However, a color image may be used as long as there is no problem in legal regulations and safety.

Hereinafter, components of the advertisement information display system 1000 of FIG. 1 will be described.
[Moving object]
The mobile units 10, 20, and 30 include an image display device 2000 (see FIGS. 2 and 3) for displaying advertisement information, and receive the advertisement information from the base stations 10a, 20a, and 30a, respectively. In this embodiment, three moving bodies are used, but the number of moving bodies is not limited and may be arbitrary.

[base station]
The base stations 10a, 20a, and 30a are communication devices for sending advertisement information received from the content server 40 via the network 70 to a corresponding mobile body. For this transmission, a mobile phone line, a PHS line, or IEEE 802.11 is used. A standard-compliant WLAN or the like may be used. In addition, the base stations 10a, 20a, and 30a communicate with mobile units existing in the assigned area. For example, when the mobile unit 10 is in the area in charge of the base station 10 a, the base station 10 a sends advertisement information to the mobile unit 10. However, when the mobile unit 10 moves to the area in charge of the base station 20a, the base station 20a sends advertisement information to the mobile unit 10. Furthermore, when there are two mobile units 10 and 20 in the area in charge of the base station 10a, the base station 10a sends advertisement information to the two mobile units 10 and 20, respectively.

[Content Server]
The content server 40 is configured by an information processing apparatus such as an existing computer or server, stores advertisement information to be displayed on the mobile units 10, 20, and 30, and stores the advertisement information according to a command from the global manager 60. It is sent via the network 70 to the corresponding mobile unit.

[Terminal]
The terminal 50 is a communication device for accessing a Web site managed by an organization that owns the mobile bodies 10, 20, and 30. It is mainly used for advertising information observers to register as a member. Details of member registration will be described later.
In FIG. 1, the terminal 50 is shown as a mobile phone, but the terminal 50 is not limited to the mobile phone device. Instead, a PDA or a computer having a communication function may be used.

[Global Manager]
The global manager 60 has a function of controlling the entire advertisement information display system 1000 and is implemented by an existing information processing apparatus such as a server or a computer. The global manager 60 has a database function and has the authority to determine which advertisement information is to be displayed on which mobile body. Further, as will be described in detail later, a website managed by the organization that owns the mobile bodies 10, 20, and 30 is stored, observer information is received from the terminal 50 through the site, statistical processing is performed on the information, and visual It also has a function to convert.
The function of the global manager 60 may be executed by the content server 40. In that case, the content server 40 and the global manager 60 are a single component.

[network]
A net network for interconnecting the above-described constituent elements so that they can communicate with each other. The Internet, Ethernet (registered trademark), wide area Ethernet, or the like may be used.

Next, with reference to FIG. 2 and FIG. 3, the structure of the moving body 10 of FIG. 1 and the image display apparatus 2000 with which the moving body 10 is provided is demonstrated in detail. In addition, since all the mobile bodies 10, 20, and 30 have the same structure, only the structure of the mobile body 10 is demonstrated and description about the structure of the mobile bodies 20 and 30 is abbreviate | omitted.
2A and 2B are views showing the appearance of the moving body 10, wherein FIG. 2A is a side view and FIG. 2B is a rear view. The mobile body 10 shown in this figure corresponds to a delivery vehicle used by a courier company or the like, but the present invention is not limited to this, and an arbitrary automobile may be used as the mobile body 10. However, a space in which a display unit 200 of the image display device 2000 described later can be installed needs to be secured in a part of the body.

FIG. 3 shows a configuration of the image display device 2000 included in the moving body 10. In FIG. 3, the alternate long and short dash line indicates the body of the moving body 10. Therefore, the members 100, 130, 140, and 200 are exposed outside the body of the moving body 10.
The member 100 is a wireless antenna unit, and is attached to a predetermined portion of the roof of the moving body 10. The member 130 is an imaging unit, and is attached to the front of the roof of the moving body 10. The member 200 is a display unit, and is attached to a predetermined location on the back side of the body of the moving body 10. The member 140 is a GPS antenna unit, and is installed on the roof or the back surface of the moving body 10. Further, an identification number plate 3000 is attached beside the display unit 200 on the back surface of the moving body 10. This is for identifying the moving body, and this plate has several digits of letters and numbers. This must be uniquely assigned to all mobiles. Instead of using the identification number plate 3000, the identification number may be directly written on the back surface of the moving body 10.

  Next, the configuration of the image display apparatus 2000 will be described. This apparatus includes a radio antenna unit 100, an advertisement information demodulating unit 110, an advertisement information buffer unit 120, an imaging unit 130, a GPS antenna unit 140, a current position detection unit 150, a timer unit 160, and a vehicle speed pulse acquisition. Unit 170, image selection unit 180, image determination unit 190, display unit 200, and program storage unit 210.

[Wireless antenna section]
The radio antenna unit 100 is an antenna for receiving radio signals transmitted from the base stations 10a, 20a, and 30a. The signal received here is advertisement information sent from the content server 40 via the network 70. The wireless antenna unit 100 is connected to the advertisement information demodulating unit 110, and the received radio wave is converted into a current and sent to the advertisement information demodulating unit 110.

[Advertising Information Demodulator]
The advertisement information demodulator 110 converts the current sent from the wireless antenna unit 100 into a voltage, and further demodulates it into an electric signal having a predetermined format that can be interfaced with the subsequent stage.

[Advertising information buffer]
The advertisement information buffer unit 120 includes a hard disk, an optical disk, a magnetic disk, and the like, and stores the signal demodulated by the advertisement information demodulation unit 110.

[Imaging section]
The imaging unit 130 is for capturing a landscape in front of the moving body 10 as a moving image in a predetermined digital format, and a commercially available digital movie camera or the like may be used.

[GPS antenna section]
The GPS antenna unit 140 is an antenna for receiving radio waves from GPS satellites for the purpose of measuring the current position of the moving body 10. The GPS antenna unit 140 is connected to the current position detection unit 150, and the received radio wave is converted into an electric signal and sent to the current position detection unit 150.

[Current position detector]
The current position detection unit 150 obtains the current position of the moving body 10 based on the electrical signal sent from the GPS antenna unit 140 and sends a signal indicating the current position to the connected image determination unit 190.

[Timer part]
The timer unit 160 has a function of acquiring the current time, and sends the acquired current time to the connected image determination unit 190.

[Vehicle speed pulse acquisition unit]
The vehicle speed pulse acquisition unit 170 is connected to the engine computer of the moving body 10, extracts the vehicle speed pulse from the computer, obtains the current speed of the moving body 10, and sends a signal indicating the speed to the image determination unit 190.

[Image selection section]
The image selection unit 180 has a function of selecting either advertisement information stored in the advertisement information buffer unit 120 or a landscape image sent in real time from the imaging unit 130 and sending it to the display unit 200. This image selection is performed according to a command from the image determination unit 190.

[Image determination unit]
The image determination unit 190 has a function of transmitting the above-described command to the image switching unit 180 and determining an image displayed on the display unit 200. In the determination, the following conditions can be considered.
1) Based on the current position of the moving body 10 received from the current position detection unit 150, it is determined which area in the delivery route the moving body 10 is traveling. Then, for example, if the area is a traffic jam, a command for selecting advertisement information is generated, and if the traffic is smooth, a command for selecting a landscape image is generated.
2) The image to be displayed is determined based on the current time received from the timer unit 160. For example, a landscape image is selected in the morning, and advertisement information is selected in the afternoon. Alternatively, a cycle of selecting advertisement information for 1 minute after selecting a landscape image for 5 minutes is repeated.
3) The image to be displayed is determined according to the current speed of the moving body 10 received from the vehicle speed pulse acquisition unit 170. For example, when the moving body 10 is traveling at a speed of 10 km / hr or more, a landscape image is selected, and advertisement information is selected when the speed is less than 10 km / hr.
4) Any combination of the above conditions 1) to 3).

[Display section]
This is for displaying the image selected by the image selection unit 180, and is attached to the back surface of the moving body 10 as shown in FIG. The display unit 200 is not particularly limited, but it is preferable to use a liquid crystal display in consideration of its attachment property, visibility, price, and the like. In addition, it is necessary to firmly fix the display unit 200 using an attachment having a predetermined structure so that the display unit 200 is not removed due to vibration caused by traveling of the vehicle or an impact caused by opening and closing the rear door. In order to prevent breakage and protect from exhaust gas, it is preferable to cover the surface with a protective cover made of transparent plastic or the like.

[Program storage unit]
The program storage unit 210 stores a program for controlling the image determination unit 190, and includes a hard disk, an optical disk, a magnetic disk, and the like. The condition for selecting an image is determined by this program.

FIG. 4 shows a field of view when an image display device 2000 of the moving body 10 is viewed from a driver of an automobile traveling behind the moving body 10.
FIG. 4A shows a case where advertisement information is displayed, and FIG. 4B shows a case where a landscape image is displayed. If an advertisement is displayed on the display unit 200 of the image display device 2000 as shown in FIG. 4A, it is suitably observed by a driver of a car traveling behind and a passenger in a passenger seat. Further, since the delivery vehicle as shown in the figure has a high vehicle height, the driver of the automobile traveling behind the vehicle is limited in view of the front and feels stress without knowing the situation in front. However, the stress is relieved by displaying a landscape image showing a landscape in front of the moving body 10 on the display unit 200 of the image display device 2000 as shown in FIG.

  Next, a procedure for displaying a predetermined image on the advertisement information display system 1000 having the image display device 2000 will be described with reference to the flowchart of FIG. The procedure for displaying an image is roughly divided into a procedure in which the content server 40 sends advertisement information to the moving body 10 and a procedure in which the image display device 2000 of the moving body 10 selects either advertisement information or a landscape image. The FIG. 5A shows the former procedure, and FIG. 5B shows the latter procedure.

First, a procedure for sending advertisement information to the mobile unit 10 will be described with reference to FIG.
First, the global manager 60 determines which advertisement information is to be displayed on the mobile bodies 10, 20, and 30 (step S10). Then, in accordance with this determination, a command for sending predetermined advertisement information to the corresponding mobile body is sent to the content server 40. In accordance with the command, the content server 40 extracts the corresponding information from the advertisement information stored by itself and sends it to the mobile units 10, 20, and 30 via the network 70 (step S11).

The advertisement information is converted into a radio signal by the base stations 10a, 20a, and 30a, received by the wireless antenna unit 100 of the image display device 2000 included in the mobile bodies 10, 20, and 30 (step S12), and the advertisement information demodulation unit 110 performs electrical Demodulated to a signal. Next, the demodulated advertisement information is stored in the advertisement information buffer unit 120 (step S13).
Thereafter, the procedure from step S10 to step S13 is performed every time the advertisement information is changed.

  The above is the procedure for sending the advertisement information to the mobile unit 10. Next, a procedure for selecting either advertisement information or a landscape image will be described with reference to FIG.

  The image determination unit 190 in the image display device 2000 of the moving body 10 acquires the current position, current time, and current vehicle speed from the current position detection unit 150, timer unit 160, and vehicle speed pulse acquisition unit 170, respectively (step S20). Next, the image determination unit 190 determines whether to display the advertisement information stored in the advertisement information buffer unit 120 based on the acquired information (step S21). This determination is made according to various conditions set by the program stored in the program storage unit 210.

  If it is determined that the advertisement information should be displayed (“YES” in step S21), the image determination unit 190 sends a command for selecting the advertisement information to the image selection unit 180. The image selection unit 180 acquires the advertisement information stored in the advertisement information buffer unit 120 according to the command and sends it to the display unit 200. As a result, advertisement information is displayed on the display unit 200 (step S22).

On the other hand, when it is determined that the advertisement information should not be displayed (“NO” in step S21), the image determination unit 190 sends a command for selecting a landscape image to the image selection unit 180. In response to the command, the image selection unit 180 transfers the landscape image constantly sent from the imaging unit 130 to the display unit 200. As a result, a landscape image is displayed on the display unit 200 (step S23). Thereafter, the procedure from step S20 to step S22 or S23 is repeated.
Note that the procedure of FIG. 5A and the procedure of FIG. 5B described above may be performed independently of each other.

  The function and procedure for displaying the predetermined image by the advertisement information display system 1000 according to the embodiment of the present invention has been described above. In addition to these functions, the advertisement information display system 1000 has a function of acquiring various information from an observer who has observed the displayed advertisement information and analyzing the information. Hereinafter, this function will be described.

  First, as a precondition, as shown in FIG. 6, the advertisement information displayed on the display unit 200 needs to include predetermined characters and URL information. The URL site is managed by a group such as a delivery company that owns the mobile 10 and is stored in the global manager 60. The “right number” is an identification number of the moving body 10 (see FIGS. 4A and 4B). The product to be presented may be a product provided by a group such as a company that is an advertiser of the advertisement information.

An observer who observes the character information in the advertisement information accesses the URL site for the purpose of the product. Then, the site requests the observer to input the identification number of the moving body 10 and to register as a member. The observer inputs the identification code and items necessary for membership registration according to the request. Alternatively, the user may be requested to input necessary items in an anonymous questionnaire format without requesting membership registration.
This procedure is performed from the terminal 50 shown in FIG. Further, the item input for the member registration is “observer information”.

Although not shown, a QR code may be added to the advertisement information. When the terminal 50 is equipped with a camera, an observer can connect to the corresponding site by photographing the QR code with the camera.
Further, the image of the advertisement information taken can be sent to a connected site, and the global manager 60 can identify the image using a well-known image processing technique such as template matching to identify the corresponding mobile object. . In this case, since the procedure for inputting the identification number written on the identification number plate 3000 is omitted, the observer can input predetermined items more easily and quickly.

  FIG. 7 is a block diagram showing functional elements of the global manager 60 of FIG. As illustrated, the global manager 60 includes an observer information input unit 610, an observer information storage unit 620, an observer information analysis unit 630, and a monitor unit 640. Hereinafter, these functional elements will be described.

[Observer information input section]
The observer information input unit 610 has a function of receiving observer information sent from the terminal 50 via the network 70. Specifically, it is implemented in the form of a member registration form provided on the above-mentioned URL site, and an observer inputs predetermined items on this form using the terminal 50. The received information is written in the observer information storage unit 620. Here, the input information includes the identification number of the moving body, the gender, age (or age), occupation, hobby, e-mail address, and the like of the observer.

[Observer information storage unit]
The observer information storage unit 620 has a function of storing the observer information received by the observer information input unit 610, and is implemented by a hard disk, an optical disk, a magnetic disk, or the like.

[Observer Information Analysis Department]
The observer information analysis unit 630 has a function of performing various statistical processes on the observer information stored in the observer information storage unit 620 and further graphing it.
FIG. 8 is an example of a table created by the observer information analysis unit 630. FIG. 8A is data showing the relationship between each moving body and the number of observers who have observed the advertisement information of the moving body, and (b) to (d) are individually created for each moving body. This example shows the details for the observer who observed the advertisement information of the mobile object having the identification number A001.
FIG. 9 shows the data of each table in FIG. 8 in a pie chart.

[Monitor section]
The monitor unit 640 has a function of displaying a table or a graph created by the observer information analysis unit 630, and is implemented by a CRT, a liquid crystal display, a plasma display, or the like.

  With the above function, it is possible to acquire information on the observer with respect to the advertisement information displayed on the image display device 2000 of the moving bodies 10, 20, and 30 in the advertisement information display system 1000. These pieces of information are useful materials for considering the advertiser of the advertisement information of each mobile unit or determining the advertisement fee.

  Although the function of the advertisement information display system 1000 according to the embodiment of the present invention has been described above, the content of the present invention is not limited to this embodiment. For example, in this embodiment, the mobile body handles a single piece of advertisement information, but a plurality of pieces of advertisement information may be handled simultaneously. In this case, the image determination unit 190 and the image selection unit 180 select a desired one from a plurality of advertisement information and landscape images according to a predetermined condition, and cause the display unit 200 to display them. Furthermore, in addition to the advertisement information and the landscape image, it is also possible to display on the display unit 200 an arbitrary image or the like taken or created by a group that owns the moving body.

  Further, in the present embodiment, the display unit 200 of the image display device 2000 for displaying advertisement information is installed on the back of the body of the mobile body 10, 20, 30. The location is not limited to the back surface of the mobile body, and may be installed on a part of the body. As an alternative, it may be installed on the left side of the body. In this case, the advertisement observer is a pedestrian on the left sidewalk of the moving body. In this case, the landscape image becomes unnecessary, and the imaging unit 130 of the image display device 2000 may be deleted. The image selection unit 180 may display only the advertisement information on the display unit 200 or may selectively display the advertisement information and an arbitrary image.

In addition to the embodiment described above, a configuration may be adopted in which information can be exchanged between the mobile bodies 10, 20, and 30. In this case, the mobile units 10, 20, and 30 and the base stations 10a, 20a, and 30a can communicate bidirectionally.
For example, it is assumed that the driver of the moving body 10 finds the moving body 20 traveling forward while the moving body 10 is traveling in a predetermined area. At that time, the driver of the moving body 10 requests to transfer the landscape image acquired by the moving body 20 using the image display device 2000. The request is sent to the global manager 60 via the network 70, and in response to the request received by the global manager 60, a landscape image of the moving body 20 is obtained and transferred to the moving body 10. The image display device 2000 of the moving body 10 stores the landscape image of the moving body 20 in the advertisement information buffer unit 120 and selectively displays it on the display unit 200 based on the determination of the image determination unit 190. As a result, the driver of the automobile traveling behind the moving body 10 can observe two different types of front scenery, and can grasp traffic information ahead in more detail.

  Note that the function provided by the advertisement information display system 1000 according to an embodiment of the present invention is not limited to specific hardware resources or software processing. That is, the image display apparatus 2000 and the global manager 60 according to an embodiment of the present invention may use any hardware (electronic circuit or the like), software (program), or a combination thereof as long as the functions can be realized.

  As mentioned above, although this invention was demonstrated using embodiment shown in drawing, these are only an illustration and those skilled in this technical field can variously be within the range which does not deviate from the range and the meaning of this invention. It will be understood that modifications and variations are possible. Accordingly, the scope of the invention should not be determined by the described embodiments, but by the technical spirit described in the claims.

It is a figure which shows the structure of the advertisement information display system 1000 which concerns on one Embodiment of this invention. It is a figure which shows the external appearance of the mobile bodies 10, 20, and 30 of the advertisement information display system 1000, (a) is the side view, (b) is a rear view. It is a figure which shows the structure of the image display apparatus 2000 of the advertisement information display system 1000. FIG. It is the figure which looked at the image display apparatus 2000 of the moving bodies 10, 20, and 30 from the driver's seat of the back car, (a) is a case where the image display apparatus 2000 displays advertisement information, (b) is landscape This is a case where an image is displayed. It is a flowchart which shows the procedure which the advertisement information display system 1000 displays image information, Comprising: (a) is a procedure which sends advertisement information to the mobile body 10, (b) is any of advertisement information and a landscape image. It is a procedure to select. It is a figure which shows the example of the advertisement information containing predetermined character information. It is a figure which shows the structure of the global manager 60 of the advertisement information display system 1000. FIG. It is a table of observer information created by the global manager 60, (a) is data showing the relationship between information on moving objects and observer information, and (b) to (d) are created for each moving object. Data. It is a pie chart of observer information created by the global manager 60, and (a) to (d) correspond to FIGS. 7 (a) to (d), respectively.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Mobile 20 Mobile 30 Mobile 10a Base station 20a Base station 30a Base station 40 Content server 50 Terminal 50a Terminal base station 60 Global manager 70 Network 100 Wireless antenna part 110 Advertisement information demodulation part 120 Advertisement information buffer part 130 Imaging part 140 GPS antenna section 150 Current position detection section 160 Timer section 170 Vehicle speed pulse acquisition section 180 Image selection section 190 Image determination section 200 Display section 210 Program storage section 610 Observer information input section 620 Observer information storage section 630 Observer information analysis section 640 Monitor unit 1000 Advertisement information display system 2000 Image display device

Claims (7)

A moving body provided with display means on a part of the surface of the body;
A server for storing advertising information;
A network connecting the mobile unit and the server;
With
The display means receives the advertisement information from the server via the network, and displays the advertisement information.   The advertisement information display according to claim 1, further comprising one or a plurality of terminals connected to the network, and capable of sending information on an observer of the advertisement information from the terminals to the server. system. The server
Database means for storing information about the observer received from the terminal;
Statistical analysis means for performing statistical processing on the received information about the observer;
Display means for displaying the information subjected to the statistical processing;
The advertisement information display system according to claim 2, further comprising: The display means is installed on the back of the body of the mobile body,
The display means selectively displays any one of an imaging means installed in front of the moving body, the advertisement information, a landscape image taken by the imaging means, and a predetermined image prepared in advance. The advertisement information display system according to any one of claims 1 to 3, further comprising selection means. The display means includes
Current position providing means for providing a current position of the mobile body;
A time providing means for providing the current time;
Vehicle speed providing means for providing the current speed of the mobile body,
The selection means selects either the advertisement information or the landscape image based on at least one of the current position, the current time, and the current speed. The advertisement information display system according to any one of the above.   The advertisement information display system according to any one of claims 1 to 5, wherein the advertisement information includes at least one of color or black and white characters, symbols, still images, and moving images. The mobile body includes a plurality of mobile bodies, and the display means of the plurality of mobile bodies each have a communication unit, whereby the advertisement information, the landscape image, and the predetermined information are transmitted between the mobile bodies via the network. The advertisement information display system according to claim 4, wherein the image can be transferred.

Images