JP2010097440A - Display system and display controller - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a display system and a display controller, allowing display of an advertisement for promoting sales of a commodity in a more proper display form before starting sales restriction such as discount. <P>SOLUTION: When a stock amount of the commodity is larger than a reference stock amount, a display data decision part 11 adds a time obtained by multiplying a stock risk by a coefficient to advertisement display start time, and obtains a front-loaded advertisement time. The stock risk is a value obtained by dividing, by a time until the advertisement is started, i.e., a time from present time to time wherein the advertisement display start time is subtracted from disposal time, priority Pi obtained by multiplying an excess stock amount wherein the reference stock amount is subtracted from the stock amount by a gross margin. When the time from the disposal time to the present time is smaller than the front-loaded advertisement time, preferential display data about the commodity are transmitted to an information display device 20 displaying normal display data of the commodity with the commodity as a preferential advertisement commodity by a display data transmission part 12 and are made to be displayed. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a display system and a display control apparatus that display advertisement information for selling products.

  FIG. 8 is a block diagram showing a configuration of an advertisement display device 9 according to a conventional technique. The advertisement display device 9 is, for example, a device described in Patent Document 1, which accommodates a plurality of products, provides a corresponding product according to a customer's request, and is used for a vending machine having a plurality of advertisement displays. It is done. The advertisement display device 9 includes a time generation unit 91 that generates hour, minute, and second information, a month confirmation unit 92 that identifies which month the day corresponds to, a stock confirmation unit 93 that confirms the number of items in stock, Sales product detection unit 94 for confirming the number of products sold within a predetermined time, control unit 95 for processing signals from the respective blocks, and advertisement display for displaying product advertisements and guidance under the control of the control unit 95 Part 96.

  The control unit 95 controls the advertisement display unit 96 to change the display time and display contents according to time, time, season, inventory quantity, and sales quantity for a plurality of product advertisements. For example, “Delicious morning coffee please”, “Afternoon, coffee and tea”, “Replenish water with sports drinks after exercise”, etc. 96.

  Further, based on the information from the inventory confirmation unit 93, the control unit 95 cancels the advertisement of the product whose inventory quantity has decreased, and gives priority to the advertisement of other products with a large inventory quantity. Therefore, it is possible to prevent out of stock and to sell a product with a large stock.

JP 2000-276089 A

  However, in stores such as supermarkets and department stores, especially in the food departments of those stores, price reductions are made based on human judgment in order to sell products that are nearing their expiration date or expiry date, mainly food such as sugar beet and fresh food. The selling price has been changed. Expired products and products that cannot be sold after the next day will be forced to be disposed of on the same day, which will have a large impact on the lower gross profit of the store.

  The advertisement display device 9 according to the prior art is used for advertisement in a vending machine, and there is a problem that it cannot be used as it is for products sold in stores or the like, particularly foods that are sold at a reduced price. .

  An object of the present invention is to provide a display system and a display control device capable of displaying an advertisement for promoting sales of a product in a more appropriate display form before starting sales restrictions such as discounts.

The present invention includes a display unit for displaying sales promotion advertisement information representing a sales promotion advertisement for promoting sales of products,
A storage unit for storing stock quantity information representing the stock quantity of a product, and reference stock quantity information representing a predetermined standard stock quantity serving as a reference for determining whether to display the sales promotion advertisement information;
The inventory quantity indicated by the inventory quantity information stored in the storage section and the reference inventory stored in the storage section at a predetermined determination time for determining whether or not the sales promotion advertisement information should be displayed on the display section. A comparison unit that compares the reference inventory number indicated by the number information;
In accordance with a comparison result by the comparison unit, a determination unit that determines a display form for displaying the sales promotion advertisement information on the display unit;
And a control unit that displays the sales promotion advertisement information on the display unit according to the display mode determined by the determination unit.

The present invention also includes a storage unit that stores stock quantity information that represents the stock quantity of a product, and reference stock quantity information that represents a predetermined standard stock quantity that serves as a reference for determining whether to display the sales promotion advertisement information;
Inventory stored in the storage unit at a predetermined determination time for determining whether or not sales promotion advertisement information representing a sales promotion advertisement for promoting the sale of a product should be displayed on a display device that displays the information A comparison unit that compares the inventory number indicated by the number information with the reference inventory number indicated by the reference inventory number information stored in the storage unit;
In accordance with a comparison result by the comparison unit, a determination unit that determines a display form for displaying the sales promotion advertisement information on the display unit;
And a control unit that displays the sales promotion advertisement information on the display device according to the display mode determined by the determination unit.

  According to the present invention, the display unit displays the sales promotion advertisement information representing the sales promotion advertisement for promoting the sale of the product, and the storage unit displays the stock quantity information representing the stock quantity of the product, and the sales promotion advertisement. Reference stock quantity information indicating a predetermined reference stock quantity is stored according to a criterion for determining whether to display information, and a comparison unit determines whether the sales promotion advertisement information should be displayed on the display unit The inventory quantity indicated by the inventory quantity information stored in the storage section is compared with the reference inventory quantity indicated by the reference inventory quantity information stored in the storage section at a predetermined determination time for the purpose.

  Then, the determination unit determines a display form for displaying the sales promotion advertisement information on the display unit according to the comparison result by the comparison unit, and the control unit determines the display form according to the display form determined by the determination unit. Promotion advertisement information is displayed on the display unit.

  Therefore, based on the number of stocks, for example, the number of stocks provided by the POS system, an advertisement for promoting sales of products in a more appropriate display form before starting sales restrictions such as discounts on products, for example foods Can be displayed. In other words, prior to discounting or disposal, products that can be subject to discounting or disposal are displayed in a more appropriate display format in an advertising manner, so that products that can be subject to discounting or disposal have a high profit margin. It becomes possible to sell with. By linking with the POS system, it is possible to determine the display form for displaying advertisements for promoting the sale of products in consideration of the sales transition, which is more detailed and appropriate than when based on human judgment. Advertising in a display form is possible, and sales profit can be improved.

  Further, according to the present invention, the storage unit includes the inventory quantity information indicating the inventory quantity of the product and the reference inventory quantity information indicating the predetermined reference inventory quantity which is a reference for determining whether or not to display the sales promotion advertisement information. Stored by the comparison unit at a predetermined determination time for determining whether or not to display the sales promotion advertisement information representing the sales promotion advertisement for promoting the sale of the product on the display device that displays the information. The inventory quantity indicated by the inventory quantity information stored in the storage unit is compared with the reference inventory quantity indicated by the reference inventory quantity information stored in the storage unit.

  Then, the determination unit determines a display form for displaying the sales promotion advertisement information on the display unit according to the comparison result by the comparison unit, and the control unit determines the display form according to the display form determined by the determination unit. Promotion advertisement information is displayed on the display device.

  Therefore, using a display device capable of displaying information, for example, a liquid crystal display, an advertisement for promoting sales can be displayed in a more appropriate display form before starting sales restrictions such as discounts on food.

  FIG. 1 is a block diagram showing a configuration of a display system 1 according to an embodiment of the present invention. The display system 1 includes a store server 10, an information display device 20, a POS (Point Of Sales) terminal 31, a hub 32, and an access point 33.

  The store server 10 includes, for example, an input device such as a keyboard and a mouse, an output device including a display device such as a display or a printing device such as a printer, a communication device that communicates with other devices, and a memory such as a semiconductor memory and a hard disk device. The computer system includes an apparatus and a central processing unit (hereinafter referred to as “CPU”). The CPU controls the input device, the output device, and the communication device by executing a control program stored in the storage device.

  The store server 10 as a comparison unit manages the number of stocks of each product with a product master, which will be described later, based on the number of sales received from the POS terminal 31, and displays a sales promotion advertisement for promoting sales based on the number of stocks. It is transmitted to the information display device 20 and displayed.

  The information display device 20 is a display device such as a liquid crystal display, for example, and is connected to the store server 10 by wired communication via the hub 32 or connected to the store server 10 by wireless communication via an access point 33 connected to the hub. Connected. The information display device 20 displays information such as advertisements received from the store server 10.

  The POS terminal 31 is a device for inputting the number of products sold and the amount of money received from the purchaser of the products, and transmits the input number of sales and the amount of money to the store server 10. The hub 32 is a line concentrator that connects the store server 10, the information display device 20, the POS terminal 31, and the access point 33. The access point 33 is a device that relays wireless communication between the store server 10 and the information display device 20.

  FIG. 2 is a block diagram schematically showing the configuration of the store server 10 and the information display device 20 included in the display system 1. The store server 10 includes a display data determination unit 11, a display data transmission unit 12, a time generation unit 13, sales data 14, a merchandise master 15, determination threshold data 16, normal display data 17, information display device position data 18, and priority display. Data 19 is included.

  The display data determination unit 11 and the display data transmission unit 12 are functions realized by the CPU executing a control program stored in the storage device. The sales data 14, the product master 15, the determination threshold data 16, the normal display data 17, the information display device position data 18 and the priority display data 19 are input by a store manager or the like, for example, with an input device and stored in advance in the storage device. The stored data. The display data determination unit 11 and the display data transmission unit 12 can access the sales data 14, the product master 15, the determination threshold data 16, the normal display data 17, the information display device position data 18, and the priority display data 19.

  The display data determination unit 11 monitors whether or not there is a sales promotion product that needs to be displayed with priority on a sales promotion advertisement for promoting the sales of the product. In order to preferentially display the sales promotion advertisement for the promotion product, the display data transmission unit 12 is instructed to transmit priority display data to be described later to the information display device 20. The display data transmission unit 12 selects the information display device 20 on which the sales promotion advertisement is displayed, and transmits and displays the priority display data instructed from the display data determination unit 11 on the selected information display device 20.

The time generation unit 13 is a time measuring device that measures time, for example, RTC (Real Time
Clock). The display data determination unit 11 can know the current time by referring to the time generation unit 13. The sales data 14 is data relating to sales managed based on information received from the POS terminal 31.

The product master 15 is data for managing products, and at least a product ID (
Identification), product name, quantity in stock, closing time, disposal time, gross profit, and location information. The merchandise master 15 stores the merchandise name, the number of stocks, the closing time, the disposal time, the gross profit, and the arrangement location for each merchandise ID. An example of information stored in the product master 15 is shown in Table 1.

  The product ID is product identification information for identifying each product, the product name is the name of the product, and the number of stocks is the number of products that are not yet sold at the current time. The closing time is the time when the price reduction starts, and the disposal time is the time when the sale of the product is stopped in order to dispose of the product. Gross profit is the amount for calculating the profit from selling one product. For example, the gross profit is the gross profit obtained by subtracting the cost of sales from the sales, and the location is within the store where the product is displayed. This is information representing the position in XY coordinates.

  In the product master 15 shown in Table 1, for example, for the product with the product ID “1”, the product name “Side A”, the stock quantity “30”, the closing time “18:00”, and the disposal time “20:00” , Gross profit “30 yen” and arrangement location “x1, y1” are stored.

  The threshold data for determination 16 is data including a threshold serving as a reference for determining whether or not there is a sales promotion product, and includes at least information such as a product ID, a reference inventory quantity, an advertisement display start time, and an advertisement display type. Including. The threshold data for determination 16 stores the reference inventory quantity, advertisement display start time, and advertisement display type for each product ID. An example of information stored in the determination threshold data 16 is shown in Table 2.

  The reference stock quantity is a threshold for the stock quantity, and is a stock quantity that serves as a reference for determining whether or not the product is a sales promotion product. If the stock quantity exceeds the standard stock quantity, there is a high possibility that many products must be disposed of, so it is necessary to display sales promotion advertisements to promote the sale of the products. The advertisement display start time is a threshold for time, and is a time indicating how long the sales promotion advertisement is scheduled to be displayed before the discard time. For example, if a certain side dish has to start the price reduction from the expiration date, that is, the closing time 3 hours before the disposal time, the advertisement display start time is set to 4 hours, and the sales promotion advertisement is displayed 1 hour before the closing time. Indicates that is scheduled to start. The time obtained by subtracting the advertisement display start time from the discard time is the advertisement display start time. Although the advertisement display start time is stored in the present embodiment, the advertisement display start time may be stored in addition to the advertisement display start time.

  The advertisement display type indicates a display form for displaying the sales promotion advertisement. The display forms include at least three display forms of telop display, area change, and display time extension, and the three display forms can be combined. Each display mode will be described later with reference to FIG.

  The threshold value data for determination 16 shown in Table 2 includes, for example, a standard stock quantity “20”, an advertisement display start time “3 hours 0 minutes”, and an advertisement display type “telop display and area change” for the product with the product ID “1”. And the advertisement display type “display time change” is stored for the product with the product ID “2”. The product master 15 and the determination threshold data 16 are storage units.

  FIG. 3 is a diagram illustrating an example of a display form. FIG. 3A shows a display screen 41 and a time table 51 in a state where advertisements for products that are not sales promotion products are displayed. The display screen 41 is a display screen of the information display device 20, and an advertisement for the product name “Dish A” is displayed on the left screen 41 </ b> L that is a left half screen facing the screen, and the display screen 41 On the right screen 41 </ b> R, which is a half screen, an advertisement for the product name “Dish B” is displayed.

  The time table 51 is a table showing product names that are sequentially displayed on the left screen 41L and the right screen 41R. In the time table 51, a display time, which will be described later, is determined for each product in the order of the product names "Side A", "Side C", "Clothing E", and "Clothing G" on the left screen 41L. It shows that the advertisement of the product of each product name is displayed sequentially as it elapses. Further, for the right screen 41R, every time a display time, which will be described later, determined for each product elapses in the order of the product names “Side dish B”, “Side dish D”, “Seasonal product F”, and “Side dish H”. In turn, it is shown that advertisements for products of each product name are displayed.

  FIG. 3B shows a display screen 42 and a time table 52 in a state where the advertisement of the sales promotion product is displayed in a telop display for the product with the product name “Side A”. The display screen 42 is a display screen of the information display device 20, an advertisement about a product with the product name “Saisai A”, which is a sales promotion product, is displayed on the left screen 42 </ b> L, and a sales promotion is displayed on the right screen 42 </ b> R. An advertisement for a product with a product name “Side B” that is not a product is displayed, and an advertisement for a product with a product name “Side A” that is a sales promotion product is displayed in the lower telop display area 42T in the display screen. A telop is displayed. The telop display area 42T is displayed when any of the advertising products displayed on the left screen 42L or the right screen 42R is a sales promotion product. In this case, the advertisements displayed on the left screen 42L and the right screen 42R are omitted in the telop display area 42T, but the advertisements displayed on the left screen 42L and the right screen 42R are reduced in the vertical direction so as not to be lost. Then, it may be displayed on the left screen 42L and the right screen 42R.

  Since the product name “seasonal product F” is a sales promotion product, when the product advertisement of the product name “seasonal product F” is displayed on the right screen 42R, the product advertisement of the product name “seasonal product F” is a telop. A telop is displayed in the display area 42T. In this way, by displaying the advertisement of the sales promotion product as a telop, the advertisement can be emphasized more than the product that is not the sales promotion product. The time table 52 is the same as the time table 51 shown in FIG. 3A, and description thereof is omitted to avoid duplication.

  FIG. 3C shows the display screen 43 and the time table 53 in a state where the advertisement of the sales promotion product is displayed by changing the area for the product with the product name “Side A”. The display screen 43 is a display screen of the information display device 20. On the left screen 43L, an advertisement for a product with a product name “Saisai A” which is a sales promotion product is displayed on the left screen shown in FIG. In the right screen 42R, an advertisement for a product with the product name “Saisai B” that is not a sales promotion product is narrower than the right screen 41R shown in FIG. 3A. It is displayed reduced in the area.

  Since the product name “seasonal product F” is a sales promotion product, when displaying the product advertisement of the product name “seasonal product F”, the product advertisement of the product name “seasonal product F” is displayed in FIG. ) Is enlarged and displayed on the right screen 43R in a larger area than the right screen 41R shown in FIG. 3B. At that time, the advertisement of the product with the product name “clothing E” which is not a sales promotion product is shown in FIG. The image is reduced and displayed on the left screen 43L in a narrower area than the left screen 41L. In this way, by expanding the area displaying the advertisement of the sales promotion product, the advertisement can be emphasized more than the product that is not the sales promotion product.

  When the left screen 43L and the right screen 41R simultaneously display an advertisement for a sales promotion product, the left screen 43L and the right screen 41R are displayed in the same state as when the advertisement for a product that is not a sales promotion product is displayed at the same time. To do. The time table 53 is the same as the time table 51 shown in FIG. 3A, and a description thereof is omitted to avoid duplication.

  FIG. 3D shows a display screen 44 and a time table 54 in a state in which the product with the product name “Side A” is displayed with the display time extension of the advertisement of the sales promotion product. The display screen 44 is the same as the display screen 41 shown in FIG. 3A, and a description thereof is omitted to avoid duplication.

  The time table 54 shows, on the left screen 44L, the advertisement of the product with the product name “Saiten A”, which is a sales promotion product, for a time longer than the time set for the product, for example, twice the time set for the product. Indicates that it is displayed. Further, the advertisement of the product with the product name “seasonal product F” which is the sales promotion product is also displayed for a time longer than the time determined for the product, for example, 1.5 times the time determined for the product. In this way, by extending the time during which the advertisement for the sales promotion product is displayed, the advertisement can be emphasized over the product that is not the sales promotion product.

  The normal display data 17 is information for generating advertisement information representing an advertisement for selling a product, and includes at least information such as a product ID, display width, display position, display content, and display time. The normal display data 17 stores the display width, display position, display content, and display time for each product ID. An example of information stored in the normal display data 17 is shown in Table 3.

  The display width is information indicating, as a percentage, the ratio of the left screen area or the right screen area for displaying the advertisement of the product to the entire screen area when the display screen area of the information display device 20 is divided into left and right. The display position is information indicating which one of the left screen and the right screen is displayed. “Left” indicates that the screen is displayed on the left screen, and “Right” indicates that the screen is displayed on the right screen. The display content indicates a still image, a moving image, audio information, or a combination thereof displayed on the screen in the area indicated by the display position by a file name. When using audio information, the information display device 20 needs to be provided with an audio output device. The display time indicates the time for displaying the display content. In the case of a moving image, the same moving image is repeatedly displayed. In the case of audio information, the same audio information is repeatedly output. When audio information is output on both the left screen and the right screen, they are output alternately.

  The normal display data 17 shown in Table 3 includes, for example, the display width “50%”, the display position “right”, the display content “1.mpg”, and the display time “15 seconds” for the product with the product ID “1”. For the product with the product ID “2”, the display width “50%”, the display position “left”, the display content “2.mpg”, and the display time “15 seconds” are stored, and the product with the product ID “3” is stored. Display width “50%”, display position “right”, display content “3.mpg”, and display time “20 seconds” are stored. For the product with the product ID “4”, the display width “50%” The position “left”, the display content “4.jpg / 4.mp3”, and the display time “20 seconds” are stored.

  The data of the normal display data 17 is stored in a storage device by a store manager or the like, and then transmitted by the display data transmission unit 12 to the information display device 20 that displays an advertisement for each product.

  The information display device position data 18 is information indicating a position where the information display device 20 is arranged, and includes at least information such as an information display device ID and an arrangement location. An example of information stored in the information display device position data 18 is shown in Table 4. The information display device ID is device identification information for identifying each information display device 20, and the arrangement location represents the position where each information display device 20 is arranged in the store by XY coordinates.

  In the information display device position data 18 shown in Table 4, the arrangement location “xA, yA” is stored for the information display device 20 with the information display device ID “A”, and the information display device with the information display device ID “B” is stored. 20, the arrangement location “xB, yB” is stored, and the arrangement location “xC, yC” is stored for the information display device 20 with the information display device ID “C”.

  The priority display data 19 is information for generating an advertisement for promoting the sale of a product, that is, sales promotion advertisement information representing the sales promotion advertisement, and includes at least information such as a product ID, an advertisement display type, and a parameter. The priority display data 19 stores advertisement display types and parameters for each product ID. An example of information stored in the priority display data 19 is shown in Table 5.

  The advertisement display type indicates a display form for displaying the sales promotion advertisement information. The parameter is information for realizing a display form. For example, when the display form is “telop display”, the character string to be displayed in telop is displayed, and when the display form is “area change”, the ratio and direction for enlarging the right screen or the left screen are indicated. In the case of “extension of display time”, the time for extending the display is shown.

  In the priority display data 19 shown in Table 5, for example, for the advertisement of the product with the product ID “1”, the advertisement display type is “telop display”, and the parameter is “Saiten A xxx production present ...”, For the advertisement of the product with the same product ID “1”, the advertisement display type is “area change” and the parameter is stored as “horizontal width + 20%”. For the advertisement of the product with the product ID “2”, the advertisement display type is “display” In “Time extension”, the parameter is stored as “+10 seconds”.

  The information display device 20 includes a display data control unit 21, an information display portion 22, information display device normal display data 23, and information display device priority display data 24. When the normal display data is received from the display data transmission unit 12 of the store server 10, the display data control unit 21 stores the received normal display data in the information display device normal display data 23, and further receives priority display data. In this case, based on the received priority display data and the information display device normal display data 23, the information display device priority display data 24 is generated and stored for the product ID included in the received priority display data.

  The display data control unit 21 that is a determination unit generates and generates sales promotion advertisement information based on the stored information display device priority display data 24 for the product with the product ID stored in the information display device priority display data 24. The sales promotion advertisement information is displayed on the information display portion 22. For a product with a product ID that is not stored in the information display device priority display data 24, advertisement information is generated based on the stored information display device normal display data 23, and the generated advertisement information is displayed on the information display portion 22. The display data determination unit 11, the display data transmission unit 12, and the display data control unit 21 are control units. The information display part 22 as a display unit is a display screen such as a liquid crystal display, and displays advertisement information and sales promotion advertisement information received from the display data control unit 21.

  The information display device normal display data 23 is information for generating advertisement information to be sequentially displayed on each information display device 20, and information such as at least reproduction order, product ID, display width, display position, display content, and display time. including. The information display device normal display data 23 stores the product ID, display width, display position, display content, and display time for each reproduction order. An example of information stored in the information display device normal display data 23 is shown in Table 6.

  The reproduction order indicates the order in which advertisements for each product are displayed. The product ID, display width, display position, display content, and display time are the same as the product ID, display width, display position, display content, and display time of the normal display data 17 stored in the store server 10 and avoid duplication. Therefore, explanation is omitted.

  The information display device normal display data 23 shown in Table 6 includes, for example, a product ID “9”, a display width “60%”, a display position “right”, a display content “9.mpg”, for a reproduction order “1”, And the display time “10 seconds” is shown. For the playback order “2”, the product ID “10”, the display width “40%”, the display position “left”, the display content “10.jpg / 10.mp3”, and The display time “10 seconds” is shown, and the product ID “1”, the display width “50%”, the display position “right”, the display content “1.mpg”, and the display time “15 seconds” for the playback order “3”. ”For the playback order“ 4 ”, the product ID“ 2 ”, the display width“ 50% ”, the display position“ left ”, the display content“ 2.mpg ”, and the display time“ 15 seconds ”, For the playback order “20”, the product ID “20 "Display width" 50% ", the display position" left ", the display content" 200.mpg ", and display time" 30 seconds "is shown.

  The display data control unit 21 sequentially displays the advertisement information on the left screen 41L and the right screen 41R as shown in FIG. 3A according to the reproduction order of the information display device normal display data 23.

  The information display device priority display data 24 includes a priority display data portion 241 and a normal display data portion 242. The priority display data unit 241 stores the priority display data received from the display data transmission unit 12 by the display data control unit 21, and the normal display data unit 242 stores the products having the same product ID as the product ID of the priority display data unit 241. The normal display data is stored. An example of the priority display data part 241 is shown in Table 7, and an example of the normal display data part 242 is shown in Table 8.

  The priority display data portion 241 shown in Table 7 stores priority display data for the product with the product ID “2”, and the normal display data portion 242 shown in Table 8 stores the product with the product ID “2”. Normal display data is stored.

  The display data control unit 21 stores the information display device priority display data 24 when the information display device priority display data 24 is stored for the products of the advertisement information sequentially displayed according to the reproduction order of the information display device normal display data 23. The advertisement information is displayed as sales promotion advertisement information based on the priority display data stored in.

  FIG. 4 is a flowchart illustrating a first display control process executed by the display data determination unit 11 and the display data transmission unit 12. The first display control process is a process in which the store server 10 transmits priority display data and an instruction to delete priority display data to the information display device 20. Every time when the time counted by the time generation unit 13 is a predetermined time, for example, 10 minutes, the process proceeds to Step A1. Steps A1 to A11, A13, A22, and A23 are executed by the display data determining unit 11, and steps A12, A14 to A21, A24, and A25 are executed by the display data transmitting unit 12.

  In step A1, “1” is substituted for variable i. The variable i is a value for identifying a product, and indicates, for example, a product ID. In step A2, the advertisement display start time of the product i is acquired. Specifically, the advertisement display start time of the product ID “i” is read from the determination threshold data 16. In step A3, the current time is acquired. Specifically, the current time is acquired with reference to the time generation unit 13, and the time obtained by subtracting the acquired current time from the discard time of the product ID “i” of the product master 15 is the current time, that is, the discard. The current time until the time.

  In step A4, it is determined whether or not the current time is shorter than the advertisement display start time. Specifically, if the current time calculated in step A3 is smaller than the advertisement display start time acquired in step A2, the process proceeds to step A5, and the current time determined in step A3 is greater than the advertisement display start time acquired in step A2. If not, the process proceeds to step A25. The time obtained by subtracting the advertisement display start time from the discard time is a predetermined determination time.

  In step A5, the stock quantity of the product i is acquired. Specifically, the stock quantity of the product ID “i” is read from the product master 15. In step A6, the reference inventory quantity of the product i is acquired. Specifically, the reference inventory quantity of the product ID “i” is read from the determination threshold data 16. In step A7, it is determined whether the inventory quantity is larger than the reference inventory quantity. If the inventory quantity acquired in step A5 is larger than the reference inventory quantity acquired in step A6, the process proceeds to step A8, and if the inventory quantity acquired in step A5 is not greater than the reference inventory quantity acquired in step A6, step A25 is performed. Proceed to

  That is, in steps A2 to A7, the sales of the product with the product ID “i” is promoted based on the current time until the disposal time and the current stock quantity based on the two threshold values of the advertisement display start time and the standard stock quantity. It is determined whether or not it is a product.

  In step A8, the unit price of the product i is acquired. Specifically, the gross profit of the product ID “i” is read from the product master 15. In step A9, a number obtained by subtracting the reference inventory number from the inventory number is set as the excess inventory number. That is, the excess inventory number is a number obtained by subtracting the reference inventory number acquired in Step A6 from the inventory number acquired in Step A5. In step A10, the priority Pi is a value obtained by multiplying the number of excess inventory by the unit price. That is, the priority Pi is a value obtained by multiplying the number of excess inventory obtained in step A9 and the gross profit read in step A8, and is the priority for the product with the product ID “i”.

  In step A11, the position of the product i is acquired. Specifically, the arrangement location of the product ID “i” is read from the product master 15. In step A12, “1” is substituted for variable j. The variable j is a value for identifying the information display device 20, for example, a value in which the alphabet of the information display device ID of the information display device position data 18 is associated with a number. That is, the alphabet “A” is associated with “1”, the alphabet “B” is associated with “2”, the alphabet “C” is associated with “3”, and so on.

  In step A13, the advertisement display type of the product i is acquired. Specifically, the advertisement display type of the product ID “i” is read from the determination threshold data 16. In step A14, the position of the display device j is acquired. Specifically, the arrangement location of the alphabetical information display device ID corresponding to the variable j is read from the information display device position data 18. In step A15, the distance between the position of the product i and the position of the display device j is set as the inter-device distance. That is, the inter-device distance is the distance between the coordinates indicated by the placement location of the product ID “i” read in step A11 and the coordinates indicated by the placement location of the alphabetic information display device ID corresponding to the variable j read in step A13. It is.

  In Step A16, it is determined whether or not a value obtained by multiplying Pi by a coefficient is larger than the inter-device distance. The coefficient is a coefficient that is set in advance by a store manager or the like based on conditions such as the size of the store, the number of information display devices 20 arranged in the store, and the size of the display screen of the information display device 20. . If the value obtained by multiplying the priority Pi obtained in step A10 by the coefficient is larger than the inter-device distance obtained in step A15, the process proceeds to step A17, and the value obtained by multiplying the priority Pi obtained in step A10 by the coefficient is step A15. If it is not larger than the inter-device distance obtained in step S21, the process proceeds to step A21.

  That is, in steps A8 to A16, it is determined to which information display device 20 the priority display data should be transmitted.

  In step A17, normal display data of the product i is acquired. Specifically, information such as the product ID, display width, display position, display content, and display time of the product ID “i” is read from the normal display data 17. In step A18, normal display data is transmitted to the display device j. Specifically, information such as the product ID, display width, display position, display content, and display time read in step A17 is displayed by the display data transmission unit 12 in the information display device ID of the alphabet corresponding to the variable j. 20 to send.

  In step A19, priority display data of the product i is acquired. Specifically, information such as the product ID of the product ID “i”, the advertisement display type, and the parameters is read from the priority display data 19. In step A20, priority display data is transmitted to the display device j. Specifically, information such as the product ID, advertisement display type, and parameters read in step A19 is transmitted by the display data transmission unit 12 to the information display device 20 having the alphabetic information display device ID corresponding to the variable j.

  In Step A21, it is determined whether or not the variable j is equal to the value “m”. The value “m” is the number of information display devices 20 registered in the information display device position data 18. If the variable j is equal to the value “m”, the process proceeds to step A22, and if the variable j is not equal to the value “m”, the process proceeds to step A24. In Step A22, “1” is added to the variable i. In Step A23, it is determined whether or not the variable i is larger than the value “n”. The value “n” is the number of products whose data is registered in the product master 15. If the variable i is greater than the value “n”, the first display control process is terminated. If the variable i is not greater than the value “n”, the process returns to step A2.

  In step A24, "1" is added to the variable j, and the process returns to step A14. In step A25, an instruction to delete the priority display data of the product i is transmitted to all the information display devices 20, and the process proceeds to step A22. Specifically, among the information display device priority display data 24 stored in each information display device 20, the display data transmission unit 12 issues a delete instruction to delete the priority display data for the product with the product ID “i”. The information is transmitted to the information display device 20, and the process proceeds to Step A22.

  In the embodiment shown in FIG. 4, when the information display device 20 that transmits the priority display data is selected, the position at which the commodity for displaying the priority display data is displayed and the position at which the information display device 20 is disposed. However, the information display device 20 may be selected depending on the area. Specifically, for example, information that is arranged in a position where a plurality of areas including at least one information display device 20 are determined in advance and the number of sales is expected to be increased by displaying a sales promotion advertisement. You may select the information display apparatus 20 arrange | positioned in the area containing the display apparatus 20, for example, the area containing the information display apparatus 20 arrange | positioned in the position with many users.

  FIG. 5 is a flowchart illustrating a second display control process executed by the display data determination unit 11 and the display data transmission unit 12. The second display control process is executed by the display data determination unit 11 instead of the first display control process shown in FIG. The second display control process is a process in which the store server 10 transmits the priority display data to the information display device 20. Every time a predetermined time, for example, 10 minutes elapses, the time counted by the time generation unit 13 proceeds to Step B1. Steps B1 to B13, A18, and A19 are executed by the display data determining unit 11, and steps B14 to B17 are executed by the display data transmitting unit 12.

  In Step B1, “1” is substituted for the variable i. The variable i is a value for identifying a product, and indicates, for example, a product ID. In step B2, the stock quantity of the product i is acquired. Specifically, the stock quantity of the product ID “i” is read from the product master 15. In step B3, the reference inventory quantity of the product i is acquired. Specifically, the reference inventory quantity of the product ID “i” is read from the determination threshold data 16. In Step B4, it is determined whether or not the inventory quantity is larger than the reference inventory quantity. If the inventory quantity acquired in step B2 is larger than the reference inventory quantity acquired in step B3, the process proceeds to step B5, and if the inventory quantity acquired in step B2 is not greater than the reference inventory quantity acquired in step B3, step B18 Proceed to

  In step B5, the unit price of the product i is acquired. Specifically, the gross profit of the product ID “i” is read from the product master 15. In step B6, a number obtained by subtracting the reference inventory number from the inventory quantity is set as the excess inventory quantity. That is, the excess inventory number is a number obtained by subtracting the reference inventory number acquired in Step B3 from the inventory number acquired in Step B2. In step B7, a value obtained by multiplying the number of excess inventory and the unit price is set as the priority Pi. That is, the priority Pi is a value obtained by multiplying the number of excess inventory obtained in step B6 and the gross profit read in step B5, and is the priority for the product with the product ID “i”.

  In step B8, the advertisement display start time of the product i is acquired. Specifically, the advertisement display start time of the product ID “i” is read from the determination threshold data 16. In step B9, the current time is acquired. Specifically, the current time is acquired with reference to the time generation unit 13, and the time obtained by subtracting the acquired current time from the discard time of the product ID “i” of the product master 15 is the current time, that is, the discard. The current time until the time.

  In step B10, the time obtained by subtracting the advertisement display start time from the current time is set as the time until the advertisement. That is, the time until the advertisement is a time obtained by subtracting the advertisement display start time acquired in Step B8 from the current time obtained in Step B9. In Step B11, a value obtained by dividing the priority Pi by the time until the advertisement is set as an inventory risk. That is, the inventory risk is a value obtained by dividing the priority Pi obtained in step B7 by the time until the advertisement obtained in step B10. In step B12, a value obtained by subtracting a value obtained by multiplying the inventory risk by a coefficient from the advertisement display start time is set forward as the advertisement time. That is, the advance advertisement time is a time obtained by subtracting the value obtained by multiplying the inventory risk obtained in step B11 by a coefficient from the advertisement display start time. The advertisement display start time is a time obtained by subtracting the advertisement display start time from the discard time. The coefficient is a coefficient that is set in advance by a store manager or the like based on conditions such as the size of the store, the number of information display devices 20 arranged in the store, and the size of the display screen of the information display device 20. .

  In step B13, it is determined whether or not the current time is ahead of the advertisement time. Specifically, if the current time acquired in step B9 is greater than the advance advertisement time determined in step B12, the process proceeds to step B14, and the current time acquired in step B9 is greater than the advance advertisement time determined in step B12. If not, the process proceeds to step B18.

  In step B14, normal display data of the product i is acquired. Specifically, information such as the product ID, display width, display position, display content, and display time of the product ID “i” is read from the normal display data 17. In step B15, normal display data is transmitted to the display device for the product i. Specifically, information such as the product ID, display width, display position, display content, and display time read in step B15 is displayed by the display data transmission unit 12 on the information display device 20 for the product i, that is, the distance from the product i. Is transmitted to the closest information display device 20.

  In step B16, the priority display data of the product i is acquired. Specifically, information such as the product ID of the product ID “i”, the advertisement display type, and the parameters is read from the priority display data 19. In step B17, priority display data is transmitted to the display device for the product i. Specifically, the display data transmission unit 12 transmits information such as the product ID, the advertisement display type, and the parameters read in step B16 to the information display device 20 for the product i.

  In Step B18, “1” is added to the variable i. In Step B19, it is determined whether or not the variable i is larger than the value “n”. The value “n” is the number of products whose data is registered in the product master 15. If the variable i is greater than the value “n”, the second display control process is terminated. If the variable i is not greater than the value “n”, the process returns to step B2.

  FIG. 6 is a flowchart showing an advertisement display process executed by the display data control unit 21. The advertisement display process is a process in which the information display device 20 receives an instruction to receive priority display data and to delete priority display data from the store server 10. When the information display device 20 is powered on and becomes operable, the process proceeds to step C1.

  In step C1, communication from the store server 10 is received. In step C2, it is determined whether or not communication for transmitting priority display data or communication for instructing deletion of priority display data has been received. When the communication for transmitting the priority display data or the communication for the instruction for deleting the priority display data is received, the process proceeds to Step C3, and when neither the communication for transmitting the priority display data or the communication for deleting the priority display data is received, Proceed to step C16.

  In step C3, it is determined whether or not the received communication is an instruction to delete priority display data. If the received communication is an instruction to delete priority display data, the process proceeds to step C15. If the received communication is not an instruction to delete priority display data, the process proceeds to step C4. In step C4, the received data is stored in the information display device priority display data 24 as priority display data. In step C5, the priority display data is read from the information display device priority display data 24, and the product ID is stored in the temporary storage area of the storage device.

  In Step C6, it is determined whether or not the advertisement display type is telop. If there is “telop display” in the advertisement display type of the priority display data read in step C5, it is determined that the advertisement display type is a telop, the process proceeds to step C7, and the advertisement display type of the priority display data read in step C5 is set. If there is no “telop display”, it is determined that the advertisement display type is not a telop, and the process proceeds to step C8. In step C7, a telop of priority display data is acquired. That is, the parameter whose advertisement display form is “telop display” among the parameters included in the priority display data read in step C5 is stored in the temporary storage area of the storage device.

  In step C8, it is determined whether or not the advertisement display type is area change. If there is “area change” in the advertisement display type of the priority display data read in step C5, it is determined that the advertisement display type is area change, and the process proceeds to step C9, where the advertisement display type of the priority display data read in step C5 If there is no “area change”, it is determined that the advertisement display type is not area change, and the process proceeds to step C10. In step C9, the area change of the priority display data is acquired. That is, the parameter whose advertisement display type is “area change” among the parameters included in the priority display data read in step C5 is stored in the temporary storage area of the storage device.

  In Step C10, it is determined whether or not the advertisement display type is a time change. If the advertisement display type of the priority display data read in step C5 is “extend display time”, it is determined that the advertisement display type is a time change, and the process proceeds to step C11, where the advertisement display of the priority display data read in step C5 is displayed. If there is no “extend display time” in the type, it is determined that the advertisement display type is not a time change, and the process proceeds to step C12. In step C11, the time change of the priority display data is acquired. That is, the parameter whose advertisement display type is “display time extension” among the parameters included in the priority display data read in step C5 is stored in the temporary storage area of the storage device.

  In step C12, the display data generation process is called and executed. In step C13, the display data generated in the display data generation process, that is, display data stored in a display data area (to be described later) of the storage device is displayed on the information display portion 22. In step C14, after a predetermined time, for example, 1 second has elapsed, the process returns to step C1.

  In step C15, the priority display data of the product ID instructed by the priority display data deletion instruction in step C3 is deleted, and the normal display data of the product ID is read from the information display device normal display data 23 and stored in the storage device. Store in the temporary storage area and proceed to Step C12. In step C16, it is determined whether there is priority display data. If the information display device priority display data 24 is stored, it is determined that there is priority display data, and the process proceeds to step C13. If the information display device priority display data 24 is not stored, it is determined that there is no priority display data. The process proceeds to step C17.

  In step C17, it is determined whether or not it is time to switch to the next data. If the display time of the priority display data or normal display data displayed on the left screen and the display time of the priority display data or normal display data displayed on the right screen has elapsed Then, it is determined that it is time to switch to the next data, and the process proceeds to Step C18. If neither the display time of the priority display data or normal display data displayed on the left screen nor the display time of the priority display data or normal display data displayed on the right screen has elapsed, It is determined that it is not time to switch to the next data, and the process proceeds to step C13.

  In step C18, the next playback order is set. That is, when the display time of the priority display data displayed on the left screen or the normal display data has elapsed, the value of the left pointer indicating the order of the normal display data displayed on the left screen is displayed in the information display device normal display. Among the product IDs whose display position of the data 23 is “left”, the reproduction order value of the product ID next to the currently displayed product ID is set. When the display time of the priority display data or the normal display data displayed on the right screen has elapsed, the value of the right pointer indicating the order of the normal display data displayed on the right screen is set as the information display device normal display data 23. Among the product IDs whose display position is “right”, the playback order value of the product ID next to the currently displayed product ID is set.

  In Step C19, the next normal display data is read, and the process proceeds to Step C12. That is, the normal display data in the reproduction order indicated by the left pointer or the right pointer updated in step C18 is read from the information display device normal display data 23, stored in the temporary storage area of the storage device, and the process proceeds to step C12.

  In the embodiment shown in FIG. 6, since it is determined in step C16 whether or not there is priority display data, the displayed priority display data and normal display data are displayed until a priority display data deletion instruction is issued. It will not be updated. If it is possible to update the priority display data and the normal display data even if there is no instruction to delete the priority display data, the determination process in step C16 is eliminated, and the communication and priority display data for transmitting the priority display data in step C2. When no communication of the deletion instruction is received, the process may proceed to step C17.

  FIG. 7 is a flowchart showing display data generation processing executed by the display data control unit 21. When called at step C12 in the flowchart shown in FIG. 6, the process proceeds to step D1.

  In step D1, it is determined whether or not the next display data has been read. If the normal display data is stored in the temporary storage area of the storage device, it is determined that the next display data has been read, and the process proceeds to step D4, where the normal display data is not stored in the temporary storage area of the storage device. Then, it is determined that the next display data has not been read, and the process proceeds to step D2.

  In step D2, it is determined whether or not the product ID of the priority display data is the same as the product ID of the normal display data on the right side of the screen. The product ID is stored in the temporary storage area of the storage device, and the product ID and the product ID of the reproduction order indicated by the right pointer among the product IDs of the information display device normal display data 23 are the same product ID. In this case, it is determined that the product ID of the priority display data is the same as the product ID of the normal display data on the right side of the screen, and the process proceeds to step D7. When the product ID is not stored in the temporary storage area of the storage device, or the product ID is stored in the temporary storage area of the storage device, and the product ID and the product ID of the information display device normal display data 23 If the product ID in the reproduction order indicated by the right pointer is not the same product ID, it is determined that the product ID of the priority display data is not the same as the product ID of the normal display data on the right side of the screen, and the process proceeds to step D3.

  In step D3, it is determined whether or not the product ID of the priority display data is the same as the product ID of the normal display data on the left side of the screen. The product ID is stored in the temporary storage area of the storage device, and the product ID and the product ID of the reproduction order indicated by the left pointer among the product IDs of the information display device normal display data 23 are the same product ID. In this case, it is determined that the product ID of the priority display data is the same as the product ID of the normal display data on the left side of the screen, and the process proceeds to step D13. When the product ID is not stored in the temporary storage area of the storage device, or the product ID is stored in the temporary storage area of the storage device, and the product ID and the product ID of the information display device normal display data 23 If the product ID in the reproduction order indicated by the left pointer is not the same product ID, it is determined that the product ID of the priority display data and the product ID of the normal display data on the left of the screen are not the same, and the display data generation process is terminated. .

  In step D4, it is determined whether or not the screen position of the next display data is right. If the display position of the normal display data stored in the temporary storage area of the storage device is “right”, it is determined that the screen position of the next display data is right, and the process proceeds to step D5. If the display position of the normal display data stored in the temporary storage area of the storage device is not “right”, it is determined that the screen position of the next display data is not right, and the process proceeds to step D6.

  In step D5, data for displaying the moving image / still image of the next display data is prepared on the right side of the screen, and the process proceeds to step D2. Specifically, normal display data stored in the temporary storage area of the storage device, that is, information such as product ID, display width, display position, display content, and display time is read, and the read product ID, display width, display Information such as position, display content, and display time is written in the area for the right screen of the display data area of the storage device, and the process proceeds to step D2. In step D6, data for displaying the moving image / still image of the next display data is prepared on the left side of the screen, and the process proceeds to step D2. Specifically, normal display data stored in the temporary storage area of the storage device, that is, information such as product ID, display width, display position, display content, and display time is read, and the read product ID, display width, display Information such as the position, display content, and display time is written in the area for the left screen of the display data area of the storage device, and the process proceeds to step D2.

  In step D7, it is determined whether or not there is a time change. If a parameter whose advertisement display form is “extend display time” is stored in the temporary storage area of the storage device, it is determined that there is a time change, and the process proceeds to step D10. If a parameter whose advertisement display form is “extend display time” is not stored in the temporary storage area of the storage device, it is determined that there is no time change, and the process proceeds to step D8. In step D8, it is determined whether there is an area change. If a parameter whose advertisement display form is “area change” is stored in the temporary storage area of the storage device, it is determined that there is an area change, and the process proceeds to step D11. If a parameter whose advertisement display form is “area change” is not stored in the temporary storage area of the storage device, it is determined that there is no area change, and the process proceeds to step D9.

  In step D9, it is determined whether there is telop data. If a parameter whose advertisement display form is “telop display” is stored in the temporary storage area of the storage device, it is determined that there is telop data, and the process proceeds to step D12. If a parameter whose advertisement display form is “telop display” is not stored in the temporary storage area of the storage device, it is determined that there is no telop data, and the process proceeds to step D3. In Step D10, the time of the time chart is extended and the process proceeds to Step D8. Specifically, the display time stored in the right screen area of the display data area of the storage device is the time indicated by the “display time extension” parameter of the advertisement display form stored in the temporary storage area of the storage device. Is added to step D8.

  In step D11, the area on the right side of the screen is changed, and the area on the left side of the screen is changed accordingly. Specifically, in the display width stored in the right screen area of the display data area of the storage device, the ratio that the advertisement display form stored in the temporary storage area of the storage device is indicated by the parameter “area change” From the display width that is added and stored in the left screen area of the display data area of the storage device, the ratio that the advertisement display form stored in the temporary storage area of the storage device is indicated by the parameter “area change” Subtract and go to step D9. In step D12, preparation for displaying a telop at the bottom of the screen is made, and the process proceeds to step D3. Specifically, the parameter of the advertisement display form “telop display” stored in the temporary storage area of the storage device is written in the area for the right screen of the display data area of the storage device, and the process proceeds to step D3.

  In step D13, it is determined whether or not there is a time change. If a parameter whose advertisement display form is “extend display time” is stored in the temporary storage area of the storage device, it is determined that there is a time change, and the process proceeds to step D16. If a parameter whose advertisement display form is “extend display time” is not stored in the temporary storage area of the storage device, it is determined that there is no time change, and the process proceeds to step D14. In step D14, it is determined whether there is an area change. When a parameter whose advertisement display form is “area change” is stored in the temporary storage area of the storage device, it is determined that there is an area change, and the process proceeds to step D17. If the parameter whose advertisement display form is “area change” is not stored in the temporary storage area of the storage device, it is determined that there is no area change, and the process proceeds to step D15.

  In step D15, it is determined whether there is telop data. If a parameter whose advertisement display form is “telop display” is stored in the temporary storage area of the storage device, it is determined that there is telop data, and the process proceeds to step D20. If the parameter of the advertisement display form “telop display” is not stored in the temporary storage area of the storage device, it is determined that there is no telop data, and the display data generation process is terminated. In step D16, the time of the time chart is extended and the process proceeds to step D14. Specifically, the display time stored in the left screen area of the display data area of the storage device is the time that the advertisement display form stored in the temporary storage area of the storage device is indicated by the parameter “extend display time” Are added to step D14.

  In step D17, it is determined whether or not the area on the right side of the screen has been changed. The priority display data of the same product ID as the product ID of the normal display data in the reproduction order indicated by the right pointer is stored in the temporary storage area of the storage device, and “screen change” is stored in the advertisement display form of the priority display data. If it is determined that the area on the right side of the screen has been changed, the process proceeds to step D18. The priority display data of the same product ID as the product ID of the normal display data in the reproduction order indicated by the right pointer is not stored in the temporary storage area of the storage device, or the product ID of the normal display data in the reproduction order indicated by the right pointer and Even if priority display data of the same product ID is stored in the temporary storage area of the storage device, if “screen change” is not stored in the advertisement display form of the priority display data, it is determined that the area on the right side of the screen has not been changed. Then, the process proceeds to Step D19.

  In step D18, the size on the right and left of the screen is returned to the original size. Specifically, the display width stored in the area for the right screen of the display data area of the storage device is rewritten to the display width of the normal display data in the reproduction order indicated by the right pointer, and at the left of the display data area of the storage device The display width stored in the screen area is rewritten to the display width of the normal display data in the reproduction order indicated by the left pointer, and the process proceeds to step D15.

  In step D19, the area on the left side of the screen is changed, and the area on the right side of the screen is changed accordingly. Specifically, the display width stored in the area for the left screen of the display data area of the storage device is set to a ratio in which the advertisement display form stored in the temporary storage area of the storage device is indicated by the parameter “area change”. From the display width that is added and stored in the right screen area of the display data area of the storage device, the ratio that the advertisement display form stored in the temporary storage area of the storage device is indicated by the parameter “area change” Subtract and go to step D15.

  In step D20, preparation for displaying a telop at the bottom of the screen is made, and the display data generation process is terminated. Specifically, the display data generation process is terminated by writing a parameter of “display time extension” as the advertisement display form stored in the temporary storage area of the storage device in the left screen area of the display data area of the storage device. To do. When the display data generation process is ended, the normal display data stored in the temporary storage area of the storage device is erased and then the display data generation process ends.

  In the above-described embodiment, the display data control unit 21, the information display device normal display data 23, and the information display device priority display data 24 are provided in the information display device 20, but the display data control unit 21, the information display device normal display data are provided. 23 and the information display device priority display data 24 may be provided in the store server 10, and only the information display portion 22 may be an independent display device. By using only the information display portion 22 as an independent display device, a display device according to a conventional technique can be used. In this case, the store server 10 including the display data control unit 21, the information display device normal display data 23, and the information display device priority display data 24 is the display control device according to the present invention.

  Thus, the information display portion 22 displays the sales promotion advertisement information representing the sales promotion advertisement for promoting the sales of the product, and the stock number representing the stock quantity of the product by the product master 15 and the determination threshold data 16. Information and reference stock quantity information indicating a predetermined reference stock quantity serving as a reference for deciding whether or not to display the sales promotion advertisement information is stored, and the display data judgment unit 11 displays the sales promotion advertisement information as an information display portion. 22 at the predetermined determination time for determining whether or not to be displayed in the inventory number indicated by the inventory quantity information stored in the product master 15 and the reference inventory indicated by the reference inventory quantity information stored in the threshold data for determination 16 The number is compared.

  Then, a display form for displaying the sales promotion advertisement information on the information display portion 22 is determined by the display data control unit 21 according to the comparison result, and the display data determination unit 11, the display data transmission unit 12, and the display data control are displayed. The sales promotion advertisement information is displayed on the information display portion 22 by the display unit 21 according to the display form determined by the display data control unit 21.

  Therefore, based on the number of stocks, for example, the number of stocks provided by the POS system, an advertisement for promoting sales of products in a more appropriate display form before starting sales restrictions such as discounts on products, for example foods Can be displayed. In other words, prior to discounting or disposal, products that can be subject to discounting or disposal are displayed in a more appropriate display format in an advertising manner, so that products that can be subject to discounting or disposal have a high profit margin. It becomes possible to sell with. By linking with the POS system, it is possible to determine the display form for displaying advertisements for promoting the sale of products in consideration of the sales transition, which is more detailed and appropriate than when based on human judgment. Advertising in a display form is possible, and sales profit can be improved.

  Further, the display form for displaying the sales promotion advertisement information is determined by the display data control unit 21 as the display form by the telop display. Therefore, since the telop display is performed only for the product with a large number of stocks, the probability of attracting the user's attention to the product can be increased.

  Furthermore, the display form which displays the said sales promotion advertisement information by the display data control part 21 is determined to the display form displayed on an area | region wider than the area | region of the base which displays the said advertisement information. Therefore, the display area for the product with a large number of stocks in the display area of the display unit is enlarged, so that the probability of attracting the user's attention to the product can be increased.

  Furthermore, the display form which displays the said sales promotion advertisement information is determined by the display data control part 21 to the display form which displays for a time longer than the base time which displays the said advertisement information. Accordingly, since the display time for a product with a large number of stocks is extended, the probability of attracting the user's attention to the product can be increased.

  Furthermore, the information display part 22 is composed of a plurality of information display parts 22 that are distributed in the store. The display data control part 21 includes the display data determination part 11, the display data transmission part 12, and the display data control part 21. When the sales promotion advertisement information is displayed in the display form determined by the item number, the inventory number information stored in the product master 15 indicates the position where the product for which the promotion advertisement information is to be displayed is arranged in the store. In the information display portion 22 arranged within a distance range determined based on the excess inventory quantity obtained by subtracting the reference inventory quantity indicated by the reference inventory quantity information stored in the determination threshold data 16 from the inventory quantity, the sales promotion is performed. Advertisement information is displayed. Accordingly, since the number of display units for displaying advertisements for promoting sales increases for products with a large number of stocks, the probability of attracting the user's attention to the products can be increased.

  Further, based on the merchandise master 15 and the threshold value data 16 for determination, the stock quantity information representing the stock quantity of the merchandise, and the reference stock quantity representing a predetermined standard stock quantity serving as a reference for determining whether or not to display the sales promotion advertisement information. Information is stored, and the display data judgment unit 11 determines whether or not the sales promotion advertisement information representing the sales promotion advertisement for promoting the sale of the product should be displayed on the information display portion 22 that displays the information. At a predetermined determination time, the inventory quantity indicated by the inventory quantity information stored in the merchandise master 15 is compared with the reference inventory quantity indicated by the reference inventory quantity information stored in the determination threshold data 16.

  Then, a display form for displaying the sales promotion advertisement information on the information display portion 22 is determined by the display data control unit 21 according to the comparison result, and the display data determination unit 11, the display data transmission unit 12, and the display data control are displayed. The sales promotion advertisement information is displayed on the information display portion 22 by the display unit 21 according to the display form determined by the display data control unit 21.

  Therefore, using a display device capable of displaying information, for example, a liquid crystal display, an advertisement for promoting sales can be displayed in a more appropriate display form before starting sales restrictions such as discounts on food.

It is a block diagram which shows the structure of the display system 1 which is one Embodiment of this invention. 2 is a block diagram schematically showing the configuration of a store server 10 and an information display device 20 included in the display system 1. FIG. It is a figure which shows the example of a display form. It is a flowchart which shows the 1st display control process which the display data judgment part 11 and the display data transmission part 12 perform. It is a flowchart which shows the 2nd display control process which the display data judgment part 11 and the display data transmission part 12 perform. It is a flowchart which shows the advertisement display process which the display data control part 21 performs. 4 is a flowchart showing display data generation processing executed by a display data control unit 21. It is a block diagram which shows the structure of the advertisement display apparatus 9 by a prior art.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Display system 10 Store server 11 Display data judgment part 12 Display data transmission part 13 Time generation part 14 Sales data 15 Goods master 16 Determination threshold data 17 Normal display data 18 Information display apparatus transfer data 19 Priority display data 20 Information display apparatus 21 Display Data Control Unit 22 Information Display Portion 23 Information Display Device Normal Display Data 24 Information Display Device Priority Display Data 30 POS Terminal 31 Hub 32 Access Point

Claims (6)

A display for displaying promotional advertisement information representing a promotional advertisement for promoting the sale of the product,
A storage unit for storing stock quantity information representing the stock quantity of a product, and reference stock quantity information representing a predetermined standard stock quantity serving as a reference for determining whether to display the sales promotion advertisement information;
The inventory quantity indicated by the inventory quantity information stored in the storage section and the reference inventory stored in the storage section at a predetermined determination time for determining whether or not the sales promotion advertisement information should be displayed on the display section. A comparison unit that compares the reference inventory number indicated by the number information;
In accordance with a comparison result by the comparison unit, a determination unit that determines a display form for displaying the sales promotion advertisement information on the display unit;
And a control unit that displays the sales promotion advertisement information on the display unit according to the display mode determined by the determination unit.   The display system according to claim 1, wherein the determination unit determines a display form for displaying the sales promotion advertisement information as a display form based on a telop display.   2. The display according to claim 1, wherein the determination unit determines a display form for displaying the sales promotion advertisement information to be a display form for displaying in a wider area than a base area for displaying the advertisement information. system.   2. The display system according to claim 1, wherein the determination unit determines a display form for displaying the sales promotion advertisement information as a display form for displaying a time longer than a base time for displaying the advertisement information. . The display unit is composed of a plurality of display units distributed in a store,
When the control unit displays the sales promotion advertisement information according to the display form determined by the determination unit, from the position where the product for which the sales promotion advertisement information is to be displayed is arranged in the store, the control unit A display unit disposed within a distance range determined based on an excess inventory number obtained by subtracting a reference inventory number indicated by reference inventory number information stored in the storage unit from an inventory number indicated by stored inventory number information; The display system according to any one of claims 1 to 4, wherein the sales promotion advertisement information is displayed. A storage unit for storing stock quantity information representing the stock quantity of a product, and reference stock quantity information representing a predetermined standard stock quantity serving as a reference for determining whether to display the sales promotion advertisement information;
Inventory stored in the storage unit at a predetermined determination time for determining whether or not sales promotion advertisement information representing a sales promotion advertisement for promoting the sale of a product should be displayed on a display device that displays the information A comparison unit that compares the inventory number indicated by the number information with the reference inventory number indicated by the reference inventory number information stored in the storage unit;
In accordance with a comparison result by the comparison unit, a determination unit that determines a display form for displaying the sales promotion advertisement information on the display unit;
And a control unit that causes the display device to display the sales promotion advertisement information according to the display mode determined by the determination unit.

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