JP2009294289A - Advertizing system, and control method and program for advertising system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertising system, having high advantage on both the shop side where an electronic PIP device is installed and the maker side advertising for a product. <P>SOLUTION: In this product advertising system, a plurality of information input devices 10, an electronic POP server 20 and the electronic POP device 40 displaying different product advertising information pieces in the respective divided display areas A obtained by dividing a display part into a plurality of areas are connected through a network NT. The plurality of information input devices 10 input a desired advertising time zone for the display of product advertising information and bid contents including a desired advertising price. The electronic POP server 20 acquires a plurality of bid contents input by the plurality of information input devices 10, and determines the product advertising information as a display object in the respective advertising frames divided by the advertising time zones and the divided display areas in the auction system. Further, a time schedule is generated based on the determination and transmitted to the electronic POP device 40. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

The present invention relates to an advertisement system for performing an advertisement using a display device such as an electronic POP device, a method for controlling the advertisement system, and a program thereof.

2. Description of the Related Art Conventionally, an electronic POP device or the like that is installed near a product and displays product advertisement information related to the product in a display that displays an advertisement, for example, a store such as a supermarket, is known (for example, Patent Document 1). Generally, this type of electronic POP device repeatedly displays several images (still images and moving images) created by a manufacturer (brand).
JP 2001-67551 A

By the way, the electronic POP device is often not provided by the store but provided by the manufacturer. Of course, in this case, a product advertisement of one manufacturer is displayed for each electronic POP device, and as a result, the same video is repeatedly displayed. For this reason, there is a problem that the customer feels bored and a sufficient advertising effect cannot be obtained.

Some products want to be sold effectively in a limited time.
For example, you want to sell a large number of products such as ingredients and side dishes before lunch or dinner, but the conventional electronic POP device cannot display product advertisements for different products from multiple manufacturers at the same time. It was.

Therefore, it is possible to implement product advertisements for different products from multiple manufacturers by installing multiple electronic POP devices side by side, but there is a problem of installation space on the store side, and multiple devices for the manufacturer side. There is a problem that the cost required for product advertisements increases, for example, providing an electronic POP device. As described above, it has been very difficult to realize a product advertisement system that can perform product advertisements for a large number of products without getting tired of customers and in a limited advertising time period.

In view of such problems, the present invention is a store where a display device such as an electronic POP device is installed, etc.
It is another object of the present invention to provide an advertisement system, an advertisement system control method, and a program therefor that are advantageous for both the manufacturer that performs product advertisement and that can obtain a high advertisement effect.

In the advertisement system of the present invention, a display device that displays advertisement information, a display device management server that manages the display device, and a plurality of information input devices that bid for an auction related to the advertising right of advertisement information are connected via a network. The display device includes a data receiving unit that receives a time schedule and display data of advertisement information from the display device management server, a display unit, and the display unit in a predetermined division pattern according to the time schedule. A display control unit that displays different display data in each divided display area divided according to the information display device, and the information input device includes at least an advertisement time zone and a divided display area in which advertisement information is desired to be displayed, and a desired advertisement. A bid content input unit for inputting bid content including an amount, and the display device management server includes a plurality of information input devices; A bid content acquisition unit for acquiring a plurality of bid details input from the above, and advertisement information to be displayed for each advertising space divided by the advertising time zone and the divided display area based on the acquired bid details. An advertisement information determination unit determined by an auction method, a time schedule generation unit that generates a time schedule based on a determination result of the advertisement information determination unit, a generated time schedule, and display of advertisement information specified by the time schedule And a data transmission unit that transmits the data to the display device.

The control method of the advertisement system of the present invention includes a display device that displays different advertisement information in each divided display area obtained by dividing the display unit according to a predetermined division pattern, a display device management server, and a plurality of information input devices. Is a control method for an advertising system connected via a network, in which the information input device at least displays advertisement information as a bid content for bidding in an auction related to advertising rights for advertising information. A step of inputting a time zone and a divided display area, and a desired advertisement amount, the electronic POP server, for each advertising space divided by the advertising time zone and the divided display area, based on the bid content input by the information input device, Steps for determining the advertisement information to be displayed by the auction method, each divided display area based on the determination of the advertisement information A step of generating a time schedule for displaying advertisement information and transmitting it to the display device, and a step of displaying the advertisement information in each divided display area according to the time schedule received from the display device management server by the display device are executed. It is characterized by doing.

According to these configurations, since the display device (such as an electronic POP device) has a plurality of divided display areas in which the display unit is divided according to a predetermined division pattern, advertisement information such as a plurality of products can be simultaneously displayed. Can be displayed. As a result, it is possible to obtain a high advertising effect because the customer's interest is not attracted and tired. Further, the maker providing the advertisement inputs the bid contents such as the advertisement time zone and the divided display area for displaying the advertisement information, and the desired advertisement amount by the information input device, so that the display device management server can enter each advertisement space. Since the advertisement information to be displayed is determined by the auction method, there is an advantage for the manufacturer that the advertisement can be performed with a desired advertisement space and with a simple procedure. In addition, the store side where the display device is installed has an advantage that a high advertising revenue can be obtained because the advertising right of each advertising space can be sold to the maker side with as much desired advertising amount as possible.

In the advertising system described above, the display device management server includes a billing amount calculation unit that calculates a billing amount based on the winning bid amount based on the determination by the advertisement information determination unit, and the calculated billing amount is used as the advertising right for the advertising space. A billing amount notification unit that notifies the information input device that has made a successful bid and a deposit confirmation unit that confirms the payment of the notified billing amount, and the time schedule generation unit targets the advertising space whose deposit has been confirmed by the deposit confirmation unit As described above, it is preferable to generate a time schedule.

According to this configuration, a series of processes from bidding for acquiring advertising rights (inputting bid contents) to determining the winning bid amount (calculating the amount charged), generating a time schedule, and displaying advertising information,
A business model that can be performed without human intervention can be realized. In addition, since the time schedule is generated for the advertising space for which payment has been confirmed, there is no problem that the advertising amount cannot be recovered even though the advertising is performed.
The billing amount may be the same as the winning bid amount corresponding to the desired advertising amount of the advertising right, or may be an amount obtained by adding a predetermined fee to the winning bid amount or a predetermined discount amount.

In the advertising system described above, the display device management server further includes a lowest winning bid price setting unit that sets a lowest winning bid price for each advertising space, and the advertising information determination unit has a desired advertising amount equal to or higher than the lowest winning bid price. It is preferable to determine advertisement information from bids.

According to this configuration, since the lowest successful bid price can be set, it is possible to prevent a successful bid from being made with an extraordinary amount that is significantly lower than the expected amount. Further, since the lowest successful bid price can be set for each advertising space, it can be set to the lowest winning bid price corresponding to the position and size of each advertising space.

In the advertisement system described above, the display device management server is connected to a plurality of display devices, and one or more display devices to be transmitted as a time schedule from the plurality of display devices based on bid contents. It is preferable that the data transmission unit further includes a target device determination unit that determines the time schedule, and the data transmission unit transmits the time schedule to one or more display devices determined by the target device determination unit.

According to this configuration, since the display device management server manages a plurality of display devices, the manufacturer does not access a separate server for each display device and performs a bid, but by inputting information in a lump, Advertising rights for a plurality of display devices can be acquired.

In the advertising system described above, the bid content input unit further inputs a category to which the advertising information belongs as bid content, and the plurality of display devices are classified according to the sales floor installed,
The target device determination unit preferably specifies a sales floor where an advertisement is to be performed according to a category included in the bid content, and determines one or more display devices classified as the sales floor as transmission targets of the time schedule.

According to this configuration, by designating a category, an advertisement can be realized on the display device of the sales floor corresponding to the category. For example, when a category “preparation” of a certain product is designated, the product advertisement information of the prepared product can be displayed on a display device (such as an electronic POP device) installed in the side dish corner of the store. That is, since a product advertisement can be performed at an appropriate place, a high advertising effect can be obtained.

In the advertising system described above, the display device management server and / or the display device are:
A division pattern setting unit that sets a division pattern for each category and for each advertisement time zone is further provided, the time schedule generation unit generates a time schedule based on the set division pattern, and the display control unit displays the time schedule. Accordingly, it is preferable to change the predetermined division pattern.

According to this configuration, it is possible to perform many advertisements by setting a division pattern with a large number of divisions for categories and advertisement time zones that the manufacturer wants to sell effectively, depending on the store side. An increase in advertising revenue can be expected. On the other hand, for categories and advertisement time zones that are considered to be less desired by the manufacturer, the number of divided display areas in which advertisement information is not displayed (unregistered) can be reduced by setting a division pattern with a small number of divisions. be able to.

In the advertisement system described above, the display device management server refers to the time schedule storage unit that stores the time schedules of all the plurality of display devices, and the time schedule storage unit, and the advertisement information is not registered in each display device. An unregistered information notification unit for notifying the information input device of unregistered information related to the advertising space, and the bid content input unit is a bid advertisement for the unregistered advertising space notified from the display device management server as a bid content. Preferably, the amount can be entered.

According to this configuration, since the information input device can confirm unregistered information related to the advertisement space in which the advertisement information is not registered, the bid is not erroneously bid on the registered advertisement space, and the unregistered division By specifying (selecting) the display area and the advertisement time zone, it is possible to easily bid.

In the advertisement system described above, the display device can receive a coupon corresponding to the advertisement information displayed in the divided display area when any one of the divided display areas is designated. It further includes a coupon issuing unit for issuing, a bid content input unit further inputs whether or not a coupon is required as a bid content, and a data transmission unit of the display device management server displays print data for issuing a coupon Preferably it is sent to the device.

According to this configuration, since coupons can be issued in conjunction with advertisements, it is possible to attract customers' interest and obtain higher advertising effects. In addition, by storing information such as the number of coupons issued, it can be used as an index for knowing how much the advertisement information has had an effect (advertising effect).

The program of the present invention is a program for causing a computer to execute each step in the control method of the advertising system described above.

By using this program, it is possible to realize an advertising system that has advantages both on the store side where the display device is installed and on the maker side that performs the advertisement, and that can obtain a high advertising effect.

Hereinafter, an advertisement system, a control method of the advertisement system, and a program thereof according to an embodiment of the present invention will be described with reference to the accompanying drawings. FIG. 1 is a system configuration diagram of a product advertisement system SY to which an advertisement system of the present invention is applied. As shown in the figure, the product advertisement system SY includes a plurality of (two in the figure) information input devices 10 for a person who provides a product advertisement such as a manufacturer to bid for an advertising right, and an electronic POP such as a provider. Device 40 (display device)
An electronic POP server 20 (display device management server) managed by a person who distributes merchandise advertisement information (advertisement information), a plurality of (three in the figure) electronic POP devices 40 installed in the store,
And a store server 30 that collectively manages these.

The plurality of information input devices 10, the electronic POP server 20, and the store server 30 are connected via a network NT such as the Internet. In FIG. 1, a store server 30 of one store
Although only the network NT is connected, it is naturally possible to connect the store servers 30 of a plurality of stores. The information input device 10, the electronic POP server 20, and the store server 3
As 0, a general personal computer having a keyboard (11, 21) and a display (12, 22) can be used. Each electronic POP device 40 has its display area divided according to a predetermined division pattern, and can display display data of different product advertisement information in each of the divided display areas A.

Each information input device 10 inputs an advertisement time zone and a divided display area A in which the product advertisement information is desired to be displayed by the electronic POP device 40 and bid contents including a desired advertisement amount. Electronic PO
The P server 20 determines the product advertisement information to be displayed by the auction method for each advertisement frame divided by the advertisement time zone and the divided display area A based on the bid contents input by the information input device 10. Moreover, based on this determination, the time schedule for performing product advertisement in each electronic POP device 40 is produced | generated, and it transmits to each store (store server 30).
The store server 30 acquires the time schedule generated by the electronic POP server 20 and provides it to each electronic POP device 40 in the store. Each electronic POP device 40 displays product advertisement information based on the time schedule provided from the store server 30.

Each electronic POP device 40 is classified according to the sales floor where it is installed. In the present embodiment, it is assumed that the “electronic POP device A” is installed in the side dish corner, the “electronic POP device B” is installed in the fresh food corner, and the “electronic POP device C” is installed in the daily necessities corner. Each sales floor is provided according to the product category (for each product category).

Next, the apparatus configuration of the electronic POP apparatus 40 will be described with reference to FIG. FIG. 2 is an external perspective view of the electronic POP device 40. The electronic POP device 40 includes a display 41 that displays product advertisement information, a touch panel 42 that covers substantially the entire area of the display 41, a setting button 43 for performing various settings, and a speaker that outputs sound. 44 and a printing unit 45 that prints / issues the coupon C. In addition, a pair of legs 48 and 48 for standing the electronic POP device 40 are provided at the bottom of the housing 49.

The display 41 is composed of a flat display panel such as an organic EL display. As described above, the display area of the display 41 is divided according to a predetermined division pattern, and different product advertisement information is displayed in each divided display area A. In the example of the figure, as product advertisement information, an image of a product (milk cartons, etc.), a product name, and a description of the product are displayed. The product advertisement information may be a still image or a moving image. In addition to the display data, audio data is added to each product advertisement information, and the data for displaying and outputting these are collectively referred to as “product advertisement video file”.

The touch panel 42 includes a matrix switch that covers substantially the entire display area of the display 41. The matrix switch is a group of switches arranged in a matrix, and acquires on / off information by contact (touch) of a finger or the like. Based on the on / off information, a touch of a finger or the like by the user is detected. Various operations by the user are performed by touching the touch panel 42. For example, when the divided display area A1 is touched, a coupon C corresponding to the product advertisement information on the divided display area A1 is issued.

The setting button 43 is an operator for displaying a setting screen for performing various settings of the electronic POP device 40. The user can perform various settings by pressing the setting button 43 to display a setting screen on the display 41 and operating the touch panel 42.

The speaker 44 outputs audio data corresponding to each product advertisement information based on the product advertisement video file. In normal times, audio data corresponding to the product advertisement information displayed in the divided display area A1 which is the main area designated in advance among the six divided display areas A1 to A6 is output. When any one of the divided display areas A is touched, the sound output is switched to sound data corresponding to the product advertisement information displayed in the touched divided display area A.

The printing unit 45 includes a paper storage unit that stores receipt paper wound in a roll shape, a paper conveyance unit that conveys the receipt paper, and a print head that prints print data on the receipt paper (both shown) (Omitted). In addition, a discharge port 46 for discharging printed receipt paper (coupon C) is provided in the lower front portion of the electronic POP device 40. Coupon C is in the outlet 46
Cutting teeth used for cutting are provided. The customer cuts out the printed receipt paper discharged from the discharge port 46 using cutting teeth, and obtains a coupon C. The print data required for printing the coupon C is hereinafter referred to as “coupon print file”.

Next, the control configuration of the electronic POP device 40 will be described with reference to FIG. This figure is a control block diagram of the electronic POP device 40. The electronic POP device 40 includes the display 4 described above.
1, touch panel 42, setting button 43, speaker 44 and printing unit 45, as well as CPU (
Central Processing Unit (51), ROM (Read Only Memory) 52, RAM (Random Ac
cess Memory) 53, a communication unit 54, and a timer 55.

The CPU 51 is a central processing unit and performs various arithmetic processes. ROM52 is CPU51
Stores a control program for performing various arithmetic processes. The RAM 53 is used as a work area for the CPU 51 to perform various arithmetic processes. In the present embodiment, the RAM
53, storage areas for storing the time schedule of product advertisement information, the product advertisement video file, and the coupon print file are provided (not shown). The communication unit 54 is for performing wireless communication with the store server 30 and mainly receives a time schedule, a product advertisement video file and a coupon print file, and the electronic POP device 4.
Used to transmit 0 operation status (including errors and operation history). The timer 55 measures the current time.

Next, a functional configuration of the product advertisement system SY will be described with reference to FIG. This figure is a functional block diagram of the product advertisement system SY. Since the store server 30 is mainly used as a relay device for performing communication between the electronic POP server 20 and the electronic POP device 40, detailed description thereof is omitted.

As shown in the figure, the information input device 10 includes a bid content input unit 110, an unregistered information display unit 120, a charge amount display unit 130, and a deposit information input unit 140 as functional configurations.

The bid content input unit 110 inputs the bid content for acquiring the advertising right of each advertising space using the keyboard 11 (see FIG. 1) or the like. As the contents of the bid, an advertisement time zone for displaying the product advertisement information, a divided display area, a product category, whether or not a coupon is issued, and a desired advertisement amount are input. In the present embodiment, it is assumed that the above-described bid contents are input by entering and selecting predetermined items on an input form (see FIG. 8) provided by the electronic POP server 20.

The unregistered information display unit 120 displays, on the display 12, unregistered information related to an advertisement space in which the product advertisement information is not registered in each electronic POP device 40. The display is also provided by the electronic POP server 20 (see FIG. 9). The billing amount display unit 130 displays the billing amount calculated based on the desired advertisement amount (successful bid amount) included in the bid content on the display 12. The display is also provided by the electronic POP server 20 (see FIG. 10A). The deposit information input unit 140 is used to input deposit information for the billed amount presented from the electronic POP server 20 using the keyboard 11 or the like (see FIG. 10A).

Next, the functional configuration of the electronic POP server 20 will be described. The electronic POP server 20 includes a division pattern setting unit 200, a lowest successful bid price setting unit 210, a bid content acquisition unit 220, a target device determination unit 230, an unregistered information notification unit 240, a charged amount calculation unit 250, a charged amount notification unit 260, A payment confirmation unit 270, a product advertisement video file storage unit 280, a product advertisement information determination unit 290, a time schedule generation unit 310, a time schedule storage unit 320, a coupon print file storage unit 330, and a data transmission unit 340 are provided.

The division pattern setting unit 200 is configured to set a division pattern on the display 41 of the electronic POP device 40 for each product category and each advertisement time zone using the keyboard 21 or the like. FIG. 5 shows a display state that changes depending on the advertisement time zone. In the example shown in the figure, six divided display areas A are displayed in the advertising time zone (1) and the advertising time zone (2).
4 shows a case where four divided display areas A are set to be displayed. Also,
In the advertising time zone (3) and the advertising time zone (4), three divided display areas A are displayed, but the division patterns (size and shape of each divided display area A) are different. Also, as shown in the figure, area numbers are assigned to the divided display areas A in each advertisement time zone, and these numbers follow the order in which the degree of attention is considered to be high. For example, in the advertising time zone (1), the divided display area A with area number 1 has a larger display area than the other divided display areas A, and thus is considered to have the highest degree of attention. The display area of the divided display area A of area number 2 and the divided display area A of area number 3 is the same, but the Z law (
The human eye is based on the movement from left to right, right to lower left, and lower left to lower right. F
(When looking at a home page, the human eye looks to be F with respect to the front of the advertisement based on the first eye moving from left to right, then the left side from top to bottom, and then the center and eyes moving. The right upper area (area number 2), which is considered to have a high degree of attention, is a faster number according to the law (a law that displaying the product advertisement information has an advertising effect).

Each divided display area A (each advertisement frame) is awarded by a different manufacturer. For example, in the advertisement time zone (1), the divided display area A of area number 1 to area number 5 is shown in FIG. It has been awarded by the manufacturer displayed in. On the other hand, the divided display area A of area number 6 is a store display area. This is divided display area A with area number 6
If there was no bid, the bid was placed but the desired advertising amount was less than the minimum bid price, the bid was received but no payment was received by the deadline, the split display area A with area number 6 is Occurs in either of the cases where the store display area has been secured in advance. In this store display area, store information (display data and audio data) stored in advance in the electronic POP device 40 is displayed and output.

In this way, since the electronic POP server 20 can set a division pattern for each advertising time period, for example, the product category “Saisai” in the advertising time period before meals is set to a division pattern with a large number of divisions. By doing so, many product advertisements can be performed, and an increase in advertising revenue can be expected depending on the store side. On the other hand, product categories such as “fresh food” in midnight are considered to be less desired by manufacturers, so if you set a division pattern with a small number of divisions, product advertisement information will not be displayed (unregistered) The number of display areas A can be reduced.

The lowest winning bid price setting unit 210 sets the lowest winning bid price for each advertising space using the keyboard 21 or the like. For example, in the case of the example shown in FIG. 5, the lowest successful bid price can be individually set for each of the divided display areas A in the advertising time zone (1) to the advertising time zone (4). In this case, set the lowest winning bid price according to the area number (set the advertising space with the earlier area number to the lowest winning bid price higher than the advertising space with the slower area number), which is appropriate (matching the advertising effect) It can be an advertising amount.

The bid content acquisition unit 220 acquires the bid content input by the bid content input unit 110 of the information input device 10. The target device determination unit 230 determines one or more electronic POP devices 40 that perform product advertisement (to be transmitted in the time schedule) based on the bid content acquired by the bid content acquisition unit 220. As described above, the electronic POP server 20
In addition to the three electronic POP devices 40 shown in FIG. 1, a large number of electronic POP devices 40 installed in other stores and other areas are managed. Accordingly, the electronic POP device 40 to be advertised is determined based on the bid conditions such as “advertisement area”, “advertisement store”, and “advertisement period” from among the large number of electronic POP devices 40. Furthermore, the target device determination unit 230 restricts the advertising target based on the “product category” included in the bid condition. For example, the target device determination unit 230
If the “product category” included in the bidding condition is “prepared food”, the sales floor where the product advertisement is to be performed is identified as “prepared food corner”, and the “electronic POP device A” classified as the sales floor is targeted for advertisement. Determine (see FIG. 1).

The unregistered information notification unit 240 refers to the time schedule storage unit 320, and each electronic POP
In the device 40, the unregistered information indicating the advertising space in which the product advertisement information is unregistered is input to the information input device 10
To notify. In this embodiment, the unregistered information of the electronic POP device 40 determined as the advertisement target by the target device determination unit 230 is notified (see FIG. 9).

The billing amount calculation unit 250 calculates a billing amount based on the successful bid amount based on the determination of the product advertisement information determination unit 290 described later. Specifically, based on a predetermined calculation algorithm using a bid condition such as “advertising area” or “coupon issuance (coupon issuance / non-issue)” as a parameter for the winning bid corresponding to the desired advertising amount of the advertising right, Calculate the amount. The charge amount notification unit 260 notifies the information input device 10 of the charge amount calculated by the charge amount calculation unit 250 (FIG. 1).
0 (a)).

The deposit confirmation unit 270 confirms the deposit of the bill amount from the information input device 10 after the bill amount notification unit 260 notifies the bill amount. In the present embodiment, payment of the billed amount is confirmed by inputting credit card information (see FIG. 10A) and acquiring the authentication result (obtaining from a credit card authentication server (not shown)).

The product advertisement video file storage unit 280 stores a plurality of product advertisement video files.
The product advertisement video file storage unit 280 stores each product advertisement video file (including audio data) acquired from the information input device 10 with a predetermined URL (Uniform Resource Locat).
or).

The merchandise advertisement information determination unit 290 displays the display target for each advertisement frame (for each electronic POP device 40, each advertisement time zone, and each divided display area A) based on the plurality of bid contents acquired by the bid content acquisition unit 220. The product advertisement information is determined by an auction method. However, the product advertisement information is determined from the bids whose desired advertisement amount is equal to or higher than the lowest winning bid price set by the lowest winning bid price setting unit 210. In addition, when the bid content acquisition unit 220 has acquired only one bid content, the product advertisement information by the bid is determined on the condition that the desired advertisement amount is equal to or higher than the lowest successful bid price. Further, the product advertisement information determination unit 290 is an electronic POP device 40 that is determined as an advertisement target by the target device determination unit 230.
The division pattern setting unit 20 of the target electronic POP device 40
The product advertisement information is determined according to the division pattern (number of divisions) preset by 0.

The time schedule generation unit 310 generates a time schedule for displaying the product advertisement information determined by the product advertisement information determination unit 290 on the electronic POP device 40 determined as an advertisement target by the target device determination unit 230. . The time schedule is generated for the advertising space whose payment is confirmed by the payment confirmation unit 270.

FIG. 6 is a diagram illustrating an example of a time schedule. As shown in the figure, the time schedule associates an area number (position of the divided display area A), a URL of a product advertisement video file, and a URL of a coupon print file (described later) for each advertising time period. It is a stored table. In the example shown in the figure, the advertising time zone “8:00 to 10:00” is set to a 4-split pattern, and the advertising time zone “10:00 to 12:00” is set to a 6-split pattern. Show. This time schedule is generated for each electronic POP device 40 with respect to one or more electronic POP devices 40 determined by the target device determination unit 230.

The time schedule storage unit 320 is a database that stores the time schedules of all the electronic POP devices 40 generated by the time schedule generation unit 310. The coupon print file storage unit 330 stores a plurality of coupon print files for issuing a coupon C. The coupon print file storage unit 330 stores each coupon print file acquired from the information input device 10 with a predetermined URL (Uniform Resource Locat
or).

The data transmission unit 340 transmits the time schedule generated by the time schedule generation unit 310 to the corresponding electronic POP device 40. The time schedule is transmitted with the division pattern data set by the division pattern setting unit 200 attached thereto. The transmission timing may be immediately after the generation by the time schedule generation unit 310 or may be when there is a transmission request from the electronic POP device 40. Further, the data transmission unit 34
0 reads the corresponding product advertisement video file from the product advertisement video file storage unit 280 in response to a transmission request (designation of URL) from the electronic POP device 40 and transmits it to the electronic POP device 40. Furthermore, the data transmission unit 340 reads the corresponding coupon print file from the coupon print file storage unit 330 in response to a transmission request (designation of URL) from the electronic POP device 40 and transmits the coupon print file to the electronic POP device 40. In addition, transmission of product advertisement video file and coupon print file is incidental to the time schedule (at the same time as the time schedule)
You may make it transmit.

Next, the functional configuration of the electronic POP device 40 will be described. The electronic POP device 40 includes a data receiving unit 410, a display control unit 420, a display unit 430, and a coupon issuing unit 440.

The data receiving unit 410 receives the time schedule, product advertisement video file, and coupon print file transmitted from the data transmitting unit 340 via the communication unit 54. It is assumed that the time schedule is received immediately after the time schedule generation by the electronic POP device 40 is completed. Further, the merchandise advertisement video file and the coupon print file are received by sending a transmission request to the electronic POP server 20 before the advertisement time zone according to the time schedule.

The display control unit 420 performs display control of the display unit 430 according to the time schedule received by the data receiving unit 420. The main part of the display unit 430 is constituted by the display 41, and the main part of the display control unit 420 is constituted by the CPU 51. For example, when receiving the time schedule shown in FIG. 6, the display control unit 420 divides the display unit 430 into four division patterns according to the division pattern data during the advertising time period “8:00 to 10:00”. (Refer to (2) in the divided display pattern display field 72 of FIG. 9)
, Area number 1 (upper left of the four divided display areas A) has a predetermined URL (http: /// **
* / *** / D001) Displays the video (product advertisement information) based on the product advertisement video file read out. Similarly, for area numbers 2, 3 and 4, video based on the product advertisement video file of each URL described in the time schedule is displayed. Further, when there is an unregistered divided display area A (advertisement space) (when there is an advertisement space in which display data is not described in the time schedule), information stored in the electronic POP device 40 in advance ( Store information such as event information and closed days).

The coupon issuing unit 440 prints / issues the coupon print file received by the data receiving unit 410 based on the customer's touch panel operation, and the printing unit 45 constitutes a main part thereof. For example, when the coupon issuing unit 440 receives the time schedule shown in FIG. 6, the area corresponding to the area number 1 of the touch panel 42 is touched during the advertising time period “8:00 to 10:00” A coupon print file read from a predetermined URL (http: // *** / *** / P001) is printed on a receipt sheet. Area numbers 2, 3
For 4 and 4, the URL of the coupon print file is not described on the time schedule (coupon C issuance is not specified), so the advertising time zone “8:00 to 10: 0”
Even if an area corresponding to each area number is touched to “0”, the coupon C is not issued.

The electronic POP device 40 preferably notifies the electronic POP server 20 of information such as the number of coupons issued by the coupon issuing unit 440. According to this configuration, the merchandise advertisement information can be used as an index for knowing how much reverberation (advertising effect) has occurred.

Next, a series of flows of the product advertisement system SY will be described with reference to FIG. This figure is a flowchart showing a series of flows of the product advertisement system SY. Here, a description will be given assuming that the division pattern is preset by the electronic POP server 20. When a bid content is input to the information input device 10 (S01), the electronic POP server 20 acquires it (S02).
). At this time, by operating the information input device 10, it is possible to acquire unregistered information from the electronic POP server 20 and display it on the display 12, and to specify an advertising space to be bid from among them. The electronic POP server 20 refers to the time schedule storage unit 320 in accordance with an unregistered information acquisition request from the information input device 10 and notifies the information input device 10 of unregistered information as a reference result.

After that, the electronic POP server 20 determines the product advertisement information to be displayed in each advertisement space in the auction format based on the acquired one or more bid contents after finishing the predetermined bidding period (S0).
3). In addition, a billing amount is calculated based on the desired advertisement amount included in the bid content of the successful bid (S0
4) This is notified to the information input device 10 (S05). The information input device 10 displays and confirms the billed amount on the display 12 (S06), and inputs the deposit information (S07). The electronic POP server 20 confirms the payment by acquiring the payment information and acquiring the credit card authentication result (S08). The electronic POP server 20 generates a time schedule for the advertising space for which the payment has been confirmed (S09), and transmits it to the corresponding electronic POP device 40 (S10).

On the other hand, the electronic POP device 40 receives the time schedule transmitted from the electronic POP server 20 (S11) and stores it in a predetermined area in the RAM 53. Then, it is determined whether or not it is the switching time of the advertising time zone (S12), and when it is the switching timing of the advertising time zone (S12: Yes), a transmission request for the product advertisement video file and the coupon print file is issued, These are received (S13), and each is stored in a predetermined area in the RAM 53. The “advertisement time zone switching timing” in S12 includes the first advertisement start time (“8:00” in this embodiment, see FIG. 6). Also, the electronic POP device 4
When the power of 0 is turned on, a transmission request for the product advertisement video file and coupon print file in the first advertisement time zone may be issued.

Thereafter, the electronic POP device 40 displays the display 41 according to the time schedule.
The product advertisement information based on the product advertisement video file is displayed on the top (S14). Although not particularly shown, the sound data corresponding to the product advertisement information is output together with the display of the product advertisement information. When the touch panel 42 is operated and a coupon print file corresponding to the divided display area A to which the operation position belongs is present, a coupon C is issued.

Next, referring to an example of the input form shown in FIG. 8 to FIG. 10, the bid application operation for the electronic POP advertising right in the information input device 10 will be described. 8 is a diagram showing an example of the top screen D1 of the electronic POP advertising right bid application input form, FIG. 9 is a diagram showing an example of the unregistered information screen D2, and FIG. 10 is a payment screen D3 and a reception completion screen D4. It is a figure which shows an example. As shown in FIG. 8, the top screen D1 of the input form has a requester information input field 61, a bid condition input field 62, and an attached data input field 63.

In the requester information input field 61, items such as “company name or name”, “address”, “phone number”, and “e-mail address” of a manufacturer or the like who requests (provides) a product advertisement can be input. The bid condition input field 62 includes an “advertisement area”, “advertisement store”, “
Items such as “advertisement period”, “product category”, “advertisement time zone”, “display area”, “coupon issue”, and “desired advertisement amount” can be entered.

As the “advertisement area”, any one candidate is selected from a plurality of city name candidates. Further, as the “advertisement store”, store names of a plurality of stores existing in the city selected as the “advertisement area” are displayed as candidates, and any one of these candidates is selected. In addition, as the “advertisement period”, any one candidate is selected from a plurality of advertisement period candidates divided every predetermined period, for example, in units of one week. In addition, “product category”
Any one candidate is selected from a plurality of product categories such as “fresh food” and “life miscellaneous goods”.

The “advertising time zone” includes “8:00 to 10:00”, “10: 0 to 12:00.
0 ”or any one of six candidates obtained by dividing 8:00 to 20:00 in units of 2 hours.
Candidates are selected. As the “display area”, any one area number is selected from the six area numbers. In the present embodiment, since the maximum number of area divisions is 6, six options are displayed here. The desired product category and the division pattern in the advertisement time zone can be confirmed by pressing the “unregistered information display” button 64 (details will be described later).

Further, “Coupon issue” is selected as to whether or not a coupon issue is required. Here, when “need coupon” is selected as “necessary”, the product advertisement information based on the application is displayed on the electronic POP device 40, and the divided display area A for displaying the product advertisement information is displayed.
When is touched, a coupon C is issued. Therefore, in this case, the attached data input field 6
3, it is necessary to specify a coupon print file or input a coupon print text. In addition, as the “desired advertisement amount”, any one candidate is selected from a plurality of amount candidates divided for each predetermined amount, for example, in units of 100 yen. In addition, if “desired advertising amount” is entered after entering the above bidding conditions, it is not possible to enter the desired advertising amount below the minimum winning bid (
It is also possible to select it).

The attached data input field 63 includes “product advertisement video file” and “coupon print file”.
Or “Commodity advertisement video text” and “Coupon print text” can be input. That is, for the product advertisement relationship, it is possible to select whether to display the attached video file or the text information input on the top screen D1 as the product advertisement information. The same applies to the coupon relationship.

If the “cancel” button 66 is pressed after the necessary items displayed on the top screen D1 are input by the customer, the bid application for the electronic POP advertising right is canceled. Also, confirm
When the button 67 is pressed, it is considered that the bidding conditions are confirmed, and the bid application content is transmitted to the electronic POP server 20.

Here, with reference to FIG. 9, the unregistered information screen D2 that is transitioned to when the “unregistered information display” button 64 is pressed will be described. The unregistered information screen D2 is a screen that is generated based on the content specified by the customer, a preset divided display pattern, and the stored content of the time schedule storage unit 320. A display pattern display field 72 and an advertisement frame display field 73 are provided.

In the designated content display column 71, items of “advertisement area”, “advertisement store”, “advertisement period”, and “product category” input in the bid condition input column 62 are displayed. Note that it is not necessary to input all of these items, and any one or more items may be input. here,
All the above items are input, and unregistered information having the input contents as and conditions is displayed in the advertisement frame display field 73. Further, it is assumed that “garden” is input as the “product category”. However, only a part of the unregistered information is displayed in the advertisement frame display field 73 of FIG. That is, the example of FIG. 6 shows a case where unregistered information is divided into two screens and displayed, and the first screen is displayed (see title 70 of “unregistered information 1/2”).

The divided display pattern display field 72 displays a divided display pattern set in advance for each product category and for each advertisement time period in the electronic POP server 20. Here, for “product category: side dish”, a divided display pattern set for each advertisement time zone is displayed.

The advertisement frame display field 73 is an electronic POP device 40 (in this case, Aa to Ac 3) to be advertised.
Display), an unregistered divided display area A (empty frame) that is not incorporated in the time schedule is displayed for each advertisement frame. Here, since “product category: side dish” is designated, among the plurality of electronic POP devices 40 installed in the side dish corner, three units (Aa˜
The empty frame of Ac) is displayed. For example, for “Electronic POP Aa”, 8:00:00
Between 12:00 and 16:00 and 20:00, all the frames are filled, and it is impossible to apply for a bid for the advertising space. In addition, in other advertising time zones, all advertising spaces can be bid. In addition, when the cursor is placed on the advertising space marked with ○, the lowest winning bid price is displayed. Instead of selecting the “advertisement time zone” and “display area” items on the top screen D1, an empty frame in the advertisement frame display field 73 may be designated (selected). By selecting an area number (“1”, “2”, etc.), three cars belonging to the area number (A
It is also possible to designate the empty frames a to Ac) at the same time (bidding simultaneously on three advertising spaces).

When the “return” button 75 is pressed on the unregistered information screen D2, the top screen D
Transition to 1. When the “next screen” button 76 is pressed, the screen transitions to the next screen (“unregistered information 2/2” screen, not shown).

FIG. 10A is a diagram showing an example of a payment screen D3 that can be displayed when an advertising right is successfully bid for its bid. The payment screen D3 can be displayed when, for example, an electronic mail notifying successful bid is transmitted from the electronic POP server 20 to the information input apparatus 10 and the information input apparatus 10 accesses the URL described in the electronic mail. It is. In addition, it is preferable that the electronic POP server 20 transmits an e-mail notifying that to a bidder (information input device 10) that has failed to make a successful bid. The payment screen D3 has a billing amount display column 81 and a deposit information input column 82. The billing amount display column 81 is a billing amount calculation unit 2
The invoice amount calculated at 50 (see FIG. 4) is displayed. Further, in the deposit information input field 82, it is possible to input items of “credit card number”, “expiration date”, and “number of payments”.

When the “cancel” button 83 is pressed on the payment screen D3, the payment process is stopped. In this case, the bid for the advertising right is invalid. If the “confirm” button 84 is pressed after the items in the deposit information input field 82 are input, the screen shifts to a reception completion screen D4 shown in FIG.

The reception completion screen D4 includes a reception number display field 85 and a “time schedule confirmation” button 8.
6. The reception number display field 85 displays a reception number for the bid application for the electronic POP advertising right. When the “time schedule confirmation” button 86 is pressed, the time schedule for one day of the electronic POP device 40 having the bid advertisement space is displayed. The application completion of the electronic POP advertisement is completed by displaying the reception completion screen D4. When the “close” button 87 is pressed by the customer, the reception completion screen D4 is closed.

As described above, according to the product advertisement system SY of the present embodiment, the electronic POP device 4
0 is a plurality of divided display areas A obtained by dividing the display 41 according to a predetermined division pattern.
Therefore, a plurality of product advertisement information can be displayed at the same time, and the customer is not bored. Note that the advertisement information is not limited to the product, and may be any advertisement. Further, the advertisement time zone for displaying the product advertisement information, the divided display area A, and the bid contents such as the desired advertisement amount are input by the information input device 10, so that the product advertisement information to be displayed in each advertisement space is auctioned. For the manufacturer, the desired ad space,
In addition, there is an advantage that product advertisement can be performed with a simple procedure. Further, the store side where the electronic POP device 40 is installed has an advantage that a high advertising revenue can be obtained because the advertising right of each advertising space can be sold to the maker side with as much desired advertising amount as possible.

In addition, the electronic POP server 20 performs a series of processes from acceptance of a bid for acquiring an advertising right to determination of a successful bid amount (calculation of a billing amount), generation of a time schedule, and a display instruction for product advertisement information. A business model that can be performed without human intervention can be realized. That is, since no labor cost is required, the operating cost of the electronic POP server 20 can be suppressed. Thus, a business model with high merit can be realized in all of the customers who perform product advertisements, the providers who operate the electronic POP server 20, and the stores where the electronic POP device 40 is installed.

In the above embodiment, when there is an unregistered divided display area A (empty frame),
The store information stored in advance in the electronic POP device 40 is displayed.
A plurality of types of unregistered frame video files are prepared in the merchandise advertisement video file storage unit 280 of the P server 20, and the time schedule generating unit 310 appropriately selects (same unregistered frame) for the unregistered divided display area A. For example, the unregistered frame video file may be incorporated so that the video file is not displayed at the same time.

In the above embodiment, only the payment method by credit card is described as the payment method of the advertisement amount. However, it is possible to select any one of a plurality of payment methods such as account transfer and payment by electronic money. Also good. However, it is preferable that the time schedule generation unit 310 also generates a time schedule after confirmation of payment even when these account transfers or payments by electronic money are performed.

In the above embodiment, the electronic POP server 20 includes the division pattern setting unit 200 (see FIG. 4), but the division pattern setting unit (not shown) is provided on the electronic POP device 40 side.
May be provided. In this case, the division pattern set by the division pattern setting unit of the electronic POP device 40 is transmitted to the electronic POP server 20, and the electronic POP server 20 stores this. The product advertisement information determination unit 290 determines product advertisement information to be displayed in each advertisement space based on the stored division patterns (division patterns by product category and by advertisement time zone).
According to this configuration, the division pattern can be set freely on the store side where the electronic POP device 40 is installed.

In addition, the product advertisement system SY (information input device 10, electronic POP shown in the above embodiment is used.
Each component of the server 20 and the electronic POP device 40) can be provided as a program. Further, the program can be provided by being stored in various recording media (CD-ROM, flash memory, etc.). That is, a program for causing a computer to function as each means of the product advertisement system SY and a recording medium on which the program is recorded are also included in the scope of rights of the present invention.

In addition, about the traders intervening in the product advertising system SY, system configuration, processing steps, etc.
Modifications can be made as appropriate without departing from the scope of the present invention. It can also be applied to advertising systems other than product advertisements.

1 is a system configuration diagram of a product advertisement system to which an advertisement system according to an embodiment of the present invention is applied. 1 is an external perspective view of an electronic POP device. It is a control block diagram of an electronic POP device. It is a functional block diagram of a product advertisement system. It is a figure which shows an example of the display state which changes with an advertisement time slot | zone. It is a figure which shows an example of a time schedule. It is a flowchart which shows a series of flows of a goods advertisement system. It is a figure which shows an example of the top screen of the bid application input form of an electronic POP advertising right. It is a figure which shows an example of an unregistered information screen. It is a figure which shows an example of a payment screen and a reception completion screen.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 ... Information input device 20 ... Electronic POP server 30 ... Store server 40 ... Electronic POP
Device 41 ... Display 42 ... Touch panel 43 ... Setting button 44 ... Speaker
45 ... Printing section A (A1 to A6) ... Divided display area C ... Coupon SY ... Product advertising system

Claims (10)

A display device for displaying advertisement information;
A display device management server for managing the display device;
A plurality of information input devices for bidding in an auction related to the advertising right of the advertising information, and an advertising system connected via a network,
The display device
A data receiving unit for receiving a time schedule and display data of the advertisement information from the display device management server;
A display unit;
In accordance with the time schedule, a display control unit that displays the different display data in each divided display area obtained by dividing the display unit according to a predetermined division pattern,
The information input device includes:
At least an advertisement time zone for which the advertisement information is desired to be displayed, the divided display area, and a bid content input unit for inputting bid content including a desired advertisement amount;
The display device management server
A bid content acquisition unit for acquiring a plurality of bid content input by the plurality of information input devices;
An advertisement information determination unit that determines the advertisement information to be displayed by an auction method for each advertisement space divided by the advertisement time zone and the divided display area based on the acquired bid contents;
A time schedule generation unit that generates the time schedule based on a determination result of the advertisement information determination unit;
An advertising system comprising: a data transmission unit configured to transmit the generated time schedule and display data of the advertisement information specified by the time schedule to the display device. The display device management server
A bill amount calculation unit that calculates a bill amount based on the successful bid amount based on the determination of the advertisement information determination unit;
A charge amount notification unit for notifying the calculated input amount to the information input device that has made a successful bid for the advertising right of the advertising space;
A payment confirmation unit for confirming the payment of the invoiced amount notified,
The advertising system according to claim 1, wherein the time schedule generation unit generates the time schedule for an advertising space whose payment has been confirmed by the payment confirmation unit. The display device management server
For each advertising space, further comprising a minimum successful bid price setting unit for setting a lowest successful bid price,
The advertisement information determination unit is configured such that the desired advertisement amount is greater than or equal to the minimum successful bid price.
The advertisement system according to claim 1, wherein the advertisement information is determined. The display device management server
Connected to a plurality of the display devices;
A target device determining unit that determines one or more display devices to be transmitted in the time schedule from the plurality of display devices based on the bid content;
The advertisement according to any one of claims 1 to 3, wherein the data transmission unit transmits the time schedule to the one or more display devices determined by the target device determination unit. system. The bid content input unit further inputs a category to which the advertisement information belongs as the bid content,
The plurality of display devices are classified according to the sales floor installed;
The target device determining unit identifies the sales floor where the advertisement is to be performed according to the category included in the bid content, and determines one or more display devices classified as the sales floor as transmission targets of the time schedule. The advertisement system according to claim 4, wherein The display device management server and / or the display device are:
A division pattern setting unit for setting the division pattern for each category and for each advertising time period;
The time schedule generation unit generates the time schedule based on the set division pattern,
The advertising system according to claim 5, wherein the display control unit changes the predetermined division pattern according to the time schedule. The display device management server
A time schedule storage unit that stores the time schedule of all the plurality of display devices;
An unregistered information notifying unit for notifying the information input device of unregistered information related to the advertising space in which the advertisement information is unregistered in each display device with reference to the time schedule storage unit;
The bid content input unit
The advertisement system according to claim 4, wherein a desired advertisement amount for the unregistered advertisement space notified from the display device management server can be input as the bid content. The display device
As one of the divided display areas is designated from the divided display areas,
A coupon issuing unit that issues a coupon corresponding to the advertisement information displayed in the divided display area;
The bid content input unit further inputs the necessity of issuing the coupon as the bid content,
The advertising system according to claim 1, wherein the data transmission unit of the display device management server transmits print data for issuing the coupon to the display device. A display device that displays the different advertisement information in each divided display area obtained by dividing the display unit according to a predetermined division pattern;
A display device management server;
A control method of an advertising system in which a plurality of information input devices are connected via a network,
The information input device inputs at least an advertisement time zone in which the advertisement information is desired to be displayed, the divided display area, and a desired advertisement amount as bid contents for bidding in an auction related to the advertisement right of the advertisement information. ,
The display device server is based on the bid content input by the information input device,
Determining the advertising information to be displayed by an auction method for each advertising space divided by the advertising time zone and the divided display area;
Generating a time schedule for displaying the advertisement information in each of the divided display areas based on the determination of the advertisement information, and transmitting the time schedule to the display device;
The method for controlling an advertisement system, wherein the display device executes the step of displaying the advertisement information in each of the divided display areas according to the time schedule received from the display device server. The program for making a computer perform each step in the control method of the advertising system of Claim 9.

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