JP2009145384A - Server device and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a server device and its program usable by a server medium having no latitude and longitude information, and capable of achieving an advertising information providing method useful in large designation areas, such as all prefectures, cities, towns and villages. <P>SOLUTION: The server device for providing the advertising information includes: an area code receiving means that stores area-image forming information for forming an area-image including an advertising information display area place, and the place advertising information while having a correspondence between the information and the area code, and receives an area code designated by a terminal device; and information retrieval means that retrieves the area image forming information and the place advertising information corresponding to the area code. An area advertisement screen is formed on which the place advertising information corresponding to the area code is displayed in the place advertisement display area thereof formed on the basis of the area image forming information corresponding to the area code, and then, the area advertisement screen is transmitted to the terminal device. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a method for providing advertisement information.

  Currently, various advertisements are posted on the Web. As an example of the advertisement display using the Web, the map advertisement site associates the map information with the point advertisement information using the latitude and longitude information, and displays the point advertisement information at the location of the target facility of the point advertisement information on the map. A method is mentioned. According to such an advertisement display method, when the browsing user displays a map of the area to be referred to, the browsing user can visually obtain the location of the facility and the point advertisement information existing in the area simultaneously with the map information. Furthermore, the advertiser can expose the advertisement to the browsing user who refers to the area where the location of the target facility of the point advertisement information is located, and there is an advantage that the advertisement effect can be enhanced.

  Patent Document 1 describes a method for displaying advertisement information and map information in different areas on the same screen. According to this method, even when a large number of stores exist on the map, the point advertisement display on the map does not become complicated, and the same advertising effect as the above method can be expected.

  Patent Document 2 describes a method of registering a region designated by latitude and longitude divided by a certain width and providing advertisement information to users existing in the region.

  Patent Document 3 describes a method in which map information and a regional advertisement are simultaneously displayed by designating a region. Further, Patent Document 4 describes a method in which map information and weather information of the area are displayed simultaneously by designating the area.

JP 2002-297615 A Japanese Patent Application Laid-Open No. 2003-076697 JP 11-296540 A Japanese Patent Laid-Open No. 11-134355

  However, when displaying advertisements as described above, since the advertisement information is displayed in association with the map information, latitude / longitude information is required. Therefore, a service providing medium that does not have latitude / longitude information cannot use the advertisement display method as described above. Further, in the advertisement display method using latitude / longitude information as described above, when a geographical range having a complicated geographical shape such as a prefecture or a city is specified, the geographical range is defined by a circular area. In the technology, there is a problem that the entire administrative area cannot be specified accurately. In the technique for associating the administrative area with the latitude / longitude, a latitude / longitude information database or other database is preliminarily used to associate the administrative area with the latitude / longitude. There was also a problem that it was necessary to prepare.

  Examples of the problems to be solved by the present invention include those described above. An object of the present invention is to provide a server device and a program that can be used even in a service providing medium that does not have latitude / longitude information and enables an advertisement information providing method that is effective even in wide designated areas such as prefectures and municipalities. .

  The invention according to claim 1 is a server device that is connected to a terminal device through a network so as to be able to communicate, and provides advertisement information, and generates an area screen having a point advertisement information display area. Information storage means for storing area screen generation information and point advertisement information in association with an area code, area code receiving means for receiving an area code designated from the terminal device, and corresponding to the area code Information search means for searching for the area screen generation information and the point advertisement information, and a point advertisement corresponding to the area code in the point advertisement display area of the area screen generated by the area screen generation information corresponding to the area code Area advertisement screen creating means for creating an area advertisement screen displaying information, and an area for transmitting the area advertisement screen to the terminal device. Characterized in that it comprises the A advertisement screen transmission means.

  The invention according to claim 6 is an advertisement information display method, wherein area screen generation information for generating an area screen having a point advertisement information display area and point advertisement information are associated with an area code. An information storage step for storing information; an area code receiving step for receiving an area code designated from the terminal device; an information search step for searching for the area screen generation information and the point advertisement information corresponding to the area code; An area advertisement screen creating step for creating an area advertisement screen displaying the point advertisement information corresponding to the area code in the spot advertisement display area of the area screen generated by the area screen generation information corresponding to the area code; An area advertisement screen transmitting step for transmitting an area advertisement screen to the terminal device.

  The invention according to claim 7 is a program that is connected to a terminal device via a network so as to be communicable, and is executed in a server device that provides advertisement information, and has a point advertisement information display area. Information storage means for storing area screen generation information for generating an area screen and point advertisement information in association with an area code, area code receiving means for receiving an area code designated from the terminal device, and the area Information search means for searching for the area screen generation information and the point advertisement information corresponding to the code, and corresponding to the area code in the point advertisement display area of the area screen generated by the area screen generation information corresponding to the area code Area advertisement screen creating means for creating an area advertisement screen displaying point advertisement information, Area advertising screen transmission means for transmitting to the end device, characterized in that said to function server as.

  In one aspect of the present invention, a server device that is communicably connected to a terminal device via a network and that provides advertisement information is an area for generating an area screen having a point advertisement information display area. Information storage means for storing screen generation information and point advertisement information in association with an area code, area code receiving means for receiving an area code designated from the terminal device, and the area corresponding to the area code Information search means for searching the screen generation information and the point advertisement information, and the point advertisement information corresponding to the area code is displayed in the point advertisement display area of the area screen generated by the area screen generation information corresponding to the area code. An area advertisement screen creating means for creating the area advertisement screen, and an area wide area for transmitting the area advertisement screen to the terminal device. Characterized in that it comprises a screen transmission means.

  In the above server device, the information storage means stores the area screen generation information and the point advertisement information in association with the area code. The area screen generation information is information for creating an area screen having a point advertisement display area for displaying point advertisement information. The point advertisement information is advertisement information of a facility existing in an area classified by an area code. The area code receiving means receives the designated area code from the terminal device, and the information search means searches for area screen generation information and point advertisement information corresponding to the received area code. The area spot advertisement screen creation means creates an area spot advertisement screen based on the searched area screen generation information and spot advertisement information, and the area spot advertisement screen transmission means transmits the created area spot advertisement screen to the terminal device. . The area spot advertisement screen is an area screen corresponding to the area code of the area designated by the user using the terminal device, and is a screen displaying spot advertisement information of facilities existing in the area. In this way, by determining the area designated by the server device by the area code, the point advertisement information can be provided even if the service providing medium does not have the latitude / longitude information. There is no need to prepare. Furthermore, it is possible to specify even a geographical range having a complicated geographical shape such as administrative regions such as prefectures and municipalities.

  In another aspect of the server device, the server device further includes a point advertisement number setting unit that sets the number of point advertisement information to be displayed in the point advertisement display area, and the area advertisement screen creating unit includes the point advertisement. An area advertisement screen displaying the spot advertisement information in the spot advertisement display area is created with the number set by the number setting means as an upper limit. Thereby, the display number of point advertisement information can be changed according to the browser in which an area point advertisement screen is displayed. Moreover, the visibility of point advertisement information can be improved by setting the display number of point advertisement information. In another aspect of the server device, the information storage unit further stores the number of times the point advertisement information is displayed on the area advertisement screen in association with the point advertisement information, and stores the information search. The spot advertisement information sorting means for sorting spot advertisement information searched by the means in ascending order of the number of display times, wherein the area advertisement screen creating means displays the spot advertisement display in the order sorted by the spot advertisement information sorting means. An area advertisement screen displaying the point advertisement information in an area is created. Thereby, the display of the point advertisement information can be leveled. The number of display times (hereinafter referred to as the number of impressions) is stored in association with the point advertisement information, and is a numerical value indicating how many times the point advertisement information is displayed on the area advertisement screen.

  In another aspect of the server device, the server device includes weather information receiving means for receiving weather information, and weather compatible information extracting means for extracting point advertisement information that matches the weather information received by the weather information receiving means. In addition, the area advertisement screen creating means creates an area advertisement screen in which the spot advertisement information extracted by the weather adaptation information extracting means is displayed in the spot advertisement display area. By narrowing down the point advertisement information of facilities existing in the area designated by the user based on the weather information, it is possible to provide the point advertisement information more suitable for the user's needs.

  In another aspect of the server device, the information storage unit stores the area code in a two-layer structure of a prefecture code and a municipality code, and the area code receiving unit receives the information from the terminal device. A prefectural code receiving means for receiving the prefectural code; and a municipal code receiving means for receiving the prefectural code and the municipality code from the terminal device; and the information search means includes area screen generation information corresponding to the prefectural code. And prefecture information search means for searching for point advertisement information, area screen generation information corresponding to the prefecture code and city code, and city information search means for searching for point advertisement information, and the area advertisement screen creation means Is the prefectural code in the point advertisement display area of the area screen corresponding to the prefectural code. A prefectural advertising screen creation means for creating a prefectural advertising screen, which has a municipality selection area for designating a municipality, and the above-mentioned prefectural code and the municipality. A municipal advertisement screen creating means for creating a municipal advertisement screen that displays the point advertisement information corresponding to the prefecture code and the municipal code in the point advertisement display area of the area screen corresponding to the code; The area advertisement screen transmission means includes a prefecture advertisement screen transmission means for transmitting the prefecture advertisement screen to the terminal device, and a municipal advertisement screen transmission means for transmitting the city advertisement screen to the terminal device. It is characterized by providing. In this way, location advertisement information can be displayed in wide designated areas such as prefectures and municipalities by associating location advertisement information with prefecture codes and city codes instead of latitude and longitude information and providing a display area outside the map. An effective point advertisement display method is possible without being crowded.

  In another aspect of the present invention, an information storage step of storing area screen generation information for generating an area screen having a point advertisement information display area, and point advertisement information in association with an area code, An area code receiving step of receiving an area code designated from the terminal device, an information search step of searching for the area screen generation information and the point advertisement information corresponding to the area code, and an area screen corresponding to the area code An area advertisement screen creating step for creating an area advertisement screen displaying the point advertisement information corresponding to the area code in the spot advertisement display area of the area screen generated by the generation information, and transmitting the area advertisement screen to the terminal device And an advertisement information display method characterized by comprising an area advertisement screen transmission step for Service can be provided point advertisement information even providing medium and becomes latitude and longitude information database such as there is no need to prepare in advance. Furthermore, it is possible to specify even a geographical range having a complicated geographical shape such as administrative regions such as prefectures and municipalities.

  In another aspect of the present invention, a program that is connected to a terminal device via a network so as to be able to communicate and that is executed in a server device that displays advertisement information includes an area screen having a point advertisement information display area. Information storage means for storing area screen generation information and point advertisement information for generation in association with an area code, area code receiving means for receiving an area code designated from the terminal device, and corresponding to the area code Information search means for searching for the area screen generation information and the point advertisement information, and the point advertisement information corresponding to the area code in the point advertisement display area of the area screen generated by the area screen generation information corresponding to the area code. Area advertisement screen creation means for creating the displayed area advertisement screen, and the area advertisement screen to the terminal device Shin to the area advertising screen transmission unit, said to function server as. By executing such a program on the server device, it becomes possible to provide point advertisement information even on a service providing medium that does not have latitude / longitude information, and a latitude / longitude information database or the like is prepared in advance. There is no need. Furthermore, it is possible to specify even a geographical range having a complicated geographical shape such as administrative regions such as prefectures and municipalities. Note that the program can be suitably handled in a state where it is recorded on the recording service providing medium.

Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings.
[Schematic configuration of point advertisement information providing system]
In FIG. 1, the conceptual diagram of the point advertisement information provision system 100 is shown. In this embodiment, the point advertisement information providing system 100 is configured by connecting the terminal device 1 and the server device 3 through the network 2. Here, one suitable example of the network 2 is the Internet.

  The terminal device 1 is a client terminal used by a user who requests browsing of an area advertisement screen that is an area screen displaying point advertisement information. Details of the point advertisement information will be described later. Specifically, when the user uses the terminal device 1 and designates an area desired to be browsed, the terminal device 1 transmits an area code corresponding to the input area to the server device 3 and also displays an area advertisement screen. Request transmission. When the terminal device 1 receives the area advertisement screen from the server device 3, the terminal device 1 displays the area advertisement screen.

  The server device 3 holds the point advertisement information, searches for the point advertisement information and the area screen generation information according to the request from the terminal device 1, and generates the area advertisement screen based on the point advertisement information and the area screen generation information. And transmitted to the terminal device 1.

[Point advertisement information providing server device]
FIG. 2 is a diagram showing a schematic configuration of the server device 3 according to the embodiment of the present invention.

  The server device 3 includes, for example, a server computer, and includes a system bus 11, a CPU (Central Processing Unit) 12, a memory 13, a keyboard 14, a coordinate instruction device 15 such as a mouse, a display 16, and a printer 17. And a data storage device 18 such as a hard disk and a data communication unit 19. Here, the keyboard 14 and the coordinate designating device 15 are input devices. The display 16 and the printer 17 are output devices. Transmission by the data communication unit 19 can be performed by any method as long as data transmission from the data communication unit 19 to the terminal device 1 is possible, such as wired transmission using a USB (Universal Serial Bus) cable or data transmission by contact with a terminal. Can be applied. The CPU 12 controls the entire server device 3 and controls the input / output device.

  The CPU 12, the memory 13, the data storage device 18, and the data communication unit 19 are connected to the system bus 11. A keyboard 14, a coordinate indicating device 15, a display 16, and a printer 17 are also connected to the system bus 11 via an interface (not shown). The memory 13 is also used as a working memory.

  As illustrated, the data storage device 18 holds an advertisement basic information DB 360, a screen generation information DB 380, a display management information DB 390, a point advertisement image related information DB 400, and an image file 410.

  The advertisement basic information DB 360 is a database that manages the point advertisement basic information 361. Here, the data structure of the point advertisement basic information 361 is shown in FIG. The point advertisement basic information 361 indicates an advertisement ID 362 that uniquely identifies a point advertisement, a facility name 363 that indicates a facility name to be advertised, a genre 364 that indicates a genre of the facility to be advertised, and an address of the facility to be advertised. Address 365, prefecture code 366 indicating the prefecture corresponding to the installation location of the advertising target facility, municipal code 367 indicating the municipality corresponding to the installation location of the advertising target facility, and telephone of the target facility A telephone number 368 indicating the number, coordinate information 369 indicating location coordinate information (for example, latitude and longitude) of the facility to be advertised, a comment 370 indicating a comment for the advertisement, and a homepage (for a personal computer) of the facility to be advertised PC URL 371 indicating the URL (Uniform Resource Locator), and the homepage of the facility to be advertised (mobile For example, a portable URL 372 indicating the URL of the facility to be advertised, a nearest station 373 indicating the nearest station of the facility to be advertised, and a zip code 374 indicating the zip code corresponding to the address of the facility to be advertised. In the present embodiment, the coordinate information 369 may be omitted.

  The screen generation information DB 380 is a database that manages the screen generation information 381. Here, the data structure of the screen generation information 381 is shown in FIG. The screen generation information 381 is information having an area code 382 (prefecture code 366, city code 367) corresponding to the installation location of the facility to be advertised, and area screen generation information 383 for generating an area screen.

  The display management information DB 390 is a database that manages the display management information 391. Here, the data structure of the display management information 391 is shown in FIG. The display management information 381 is information having an advertisement ID 392 that uniquely identifies a point advertisement and an impression number 393 indicating the number of times the point advertisement information is displayed.

  The advertisement image related information DB 400 is a database that manages the advertisement image related information 401. Here, the data structure of the advertisement image related information 401 is shown in FIG. The advertisement image related information 401 is information having an advertisement ID 402 for uniquely identifying a point advertisement and image file storage destination information 403 indicating a storage destination of the image file. The data storage device 18 holds an image file 410 including image data used as point advertisement information.

  The point advertisement information refers to information including point advertisement basic information 361 and image data related to the point advertisement basic information.

[Point advertisement information providing unit]
FIG. 4 is a functional block diagram of the point advertisement information providing unit 200 that creates an area advertisement screen displaying the point advertisement information of facilities existing in the area specified by the user and transmits the area advertisement screen to the terminal device. The point advertisement information providing unit 200 is actually composed of the components of the server device 3. That is, in this embodiment, the server device 3 functions as a point advertisement information providing device in which the point advertisement information providing unit 200 is mounted.

  As shown in FIG. 4, the point advertisement posting unit 200 includes an information storage unit 201, an information reception unit 202, an information search unit 203, a screen creation unit 204, an information transmission unit 205, a display number setting unit 206, and an information rearrangement unit 207. The information extraction unit 208 is provided.

  The information storage unit 201 stores information necessary for creating an area advertisement screen that is an area screen displaying the point advertisement information. Specifically, the information storage unit 201 stores point advertisement information, area screen generation information, and display management information.

  The information receiving unit 202 receives an area code corresponding to the designated area and weather information in the designated area, which is transmitted from the terminal device 1 when the user designates an area desired to be browsed using the terminal device 1. To do. That is, in this embodiment, the information receiving unit 202 functions as a prefecture code receiving unit, a city code receiving unit, and a weather information receiving unit.

  The information search unit 203 searches the point advertisement information and area screen generation information corresponding to the area code received by the information reception unit 202 from the point advertisement information and area screen generation information stored in the information storage unit 201. In this embodiment, the information search unit 203 functions as a prefecture information search unit and a municipal information search unit.

  The screen creation unit 204 creates an area screen having a spot advertisement display area from the area screen generation information searched by the information search part 203, and displays the spot advertisement information searched by the information search part 203 in the spot advertisement display area. Create an area advertisement screen. In this embodiment, the screen creation unit 204 functions as a prefectural advertisement screen creation means and a municipal advertisement screen creation means.

  The information transmission unit 205 transmits the area advertisement screen created by the screen creation unit 204 to the terminal device 1. In this embodiment, the information transmission unit 205 functions as a prefectural advertisement screen transmission unit and a municipal advertisement screen transmission unit.

  The display number setting unit 206 sets the number of spot advertisement information to be displayed in the spot advertisement display area on the area advertisement screen created by the screen creation unit 204. The screen creation unit 204 displays the point advertisement information in the point advertisement display area with the number set by the display number setting unit 206 as an upper limit, and creates an area advertisement screen.

  Based on the display management information stored in the information storage unit 201, the information rearrangement unit 207 rearranges the spot advertisement information searched by the information search unit 203 in ascending order of the number of impressions. The screen creation unit 204 displays the spot advertisement information in the spot advertisement display area in the order rearranged by the information rearrangement unit 207, and creates an area advertisement screen.

  The information extraction unit 208 extracts point advertisement information that matches the weather information in the designated area received by the information reception unit 202. The screen creation unit 204 displays the spot advertisement information that matches the weather information extracted by the information extraction unit 208 in the spot advertisement display area, and creates an area advertisement screen.

[Providing point advertisement information]
Next, a method for providing the point advertisement information of the area that the user wants to refer to the user by the point advertisement information providing unit 200 will be described.

  First, the user uses the terminal device 1 to specify an area to be referred to. The terminal device 1 transmits the area code of the designated area to the server device 3, and the information receiving unit 202 of the point advertisement information providing unit 200 receives the area code. The information search unit 203 searches for point advertisement information and area screen generation information corresponding to the received area code from the point advertisement information and area screen generation information stored in the information storage unit 201, and the screen creation unit 204 Based on the searched spot advertisement information and area screen generation information, an area advertisement screen as shown in FIG. 5 is created.

  The area advertisement screen may be a map display type, a region name list type, and a weather information display type. FIG. 5 shows an example of an area advertisement display screen in Tokyo. The map display type shown in FIG. 5 (a) displays a Tokyo map A1 as shown in FIG. 5 (a), has a regional advertisement information display area A2 at the bottom of the map A1, and is a facility existing in Tokyo. Local advertising information for is displayed.

  In the area name list type shown in FIG. 5B, a list B1 of city names in Tokyo is displayed as shown in FIG. 5B. Further, as shown in FIG. 5B, the area advertisement information display area B2 is provided at the top of the city name list B1, and the area advertisement information of facilities existing in Tokyo is displayed.

  In the weather information display type shown in FIG. 5C, a map C1 of Tokyo is displayed, and further, weather information of major cities is displayed. Further, the area advertisement information display area C2 is provided at the bottom of the map C1 displaying the weather information, and the area advertisement information of facilities existing in Tokyo is displayed. The area advertisement screen is not limited to the examples of FIGS. 5A to 5C and can be arbitrarily set.

  In this embodiment, the display setting unit 206 of the point advertisement information providing unit 200 sets the number of point advertisement information to be displayed in the regional advertisement information display area, and the screen creation unit 204 sets the number of points advertisement information as the upper limit. Is displayed in the local advertisement information display area. In the example of FIGS. 5A to 5C, the display setting unit 206 sets the number of point advertisement information to “3”.

  Further, the information rearrangement unit 207 rearranges the spot advertisement information searched by the information search unit 203 in ascending order of the number of impressions based on the display management information stored in the information storage unit 201. The screen creation unit 204 displays the point advertisement information in the area advertisement information display area in the rearranged order. Thereby, since the point advertisement information with a small number of past display times is preferentially displayed, it is possible to eliminate the uneven number of display times of the plurality of point advertisement information.

  Furthermore, in this embodiment, the information storage unit 201 of the point advertisement information providing unit 200 stores the area code in a two-layer structure of a prefecture code and a city code, and the user can display an area advertisement screen corresponding to the prefecture. In the prefectural advertising screen, the city can be further specified. That is, the prefectural advertising screen has a municipality selection area. In the example of FIG. 5 (a), the municipality names on the map A1 are shown. In the example of FIG. 5 (b), the list of municipalities B1 is shown. In the example of FIG. Each city name corresponds to a municipality selection area. When the user designates a municipality, the terminal device 1 transmits the designated prefecture code and municipality code of the designated municipality to the server device 3, and the information receiving unit 202 of the point advertisement information providing unit 200 receives the prefecture code and the municipality code. Receive city code. The information search unit 203 searches the point advertisement information and area screen generation information corresponding to the received prefecture code and city code from the point advertisement information and area screen generation information stored in the information storage unit 201, The screen creation unit 204 creates a municipal advertisement screen that is an area advertisement screen corresponding to a municipality based on the searched spot advertisement information and area screen generation information. FIG. 6 schematically shows a two-layer structure of a prefecture code and a city code. The upper layer is a prefecture and the lower layer is a city.

  The information transmitting unit 205 of the point advertisement information providing unit 200 transmits the created area advertisement screen to the terminal device 1. The terminal device 1 displays the received area advertisement screen.

[Point advertisement information provision processing]
Next, the point advertisement information providing process according to the present embodiment will be described with reference to FIGS. The point advertisement information providing unit 200 is configured by the components of the server device 3, and the point advertisement information providing process is realized by the CPU 12 shown in FIG. 2 executing a program stored in the memory 13. The FIG. 7 is a flowchart of point advertisement information provision processing including information rearrangement processing.

  First, the user uses the terminal device 1 to specify an area to be referred to. The terminal device 1 receives the designation of the area (step S1) and transmits the area code of the designated area to the server device 3 (step S2). The information receiving unit 202 of the server device 3 receives the area code from the terminal device 1 (step S3), and the information search unit 203 is selected from the point advertisement information and the area screen generation information stored in the information storage unit 201. The point advertisement information and area screen generation information corresponding to the received area code are searched (step S4). The information rearrangement unit 207 rearranges the spot advertisement information searched by the information search unit 203 in ascending order of the number of impressions based on the display management information stored in the information storage unit 201 (step S5). As described above, the number of impressions is stored in the information storage unit 201 as display management information in association with the advertisement ID included in the point advertisement information. The screen creation unit 204 creates an area screen based on the area screen generation information, displays the point advertisement information in the point advertisement display area in the order rearranged by the information rearrangement unit 207, and creates an area advertisement screen ( Step S6). The information transmission unit 205 transmits the created area advertisement screen to the terminal device 1 (step S7). The terminal device 1 receives the received area advertisement screen (step S8), and displays the received area advertisement screen (step S9). Thereby, the point advertisement information providing process including the information rearranging process is completed.

  FIG. 8 is a flowchart of the point advertisement information providing process including the weather compatible information extracting process. The point advertisement information provision processing including the weather adaptation information extraction processing is performed, for example, on a website that provides weather information. The weather information is displayed along with the place name on the map of the Web site that provides the weather information (see FIG. 5C). First, the user uses the terminal device 1 to specify an area to be referred to. The terminal device 1 receives the user designation (step S11), and transmits the area code of the designated area and the weather information corresponding to the designated area to the server device 3 (step S12).

  The information reception unit 202 of the server device 3 receives the area code and weather information from the terminal device 1 (step S13), and the information search unit 203 stores the point advertisement information and area screen generation information stored in the information storage unit 201. The point advertisement information and the area screen generation information corresponding to the area code received from among are searched (step S14).

  Next, the information extraction unit 208 extracts spot advertisement information that matches the received weather information from the spot advertisement information searched by the information search unit 203 (step S15). For example, if the weather information is clear, point advertisement information such as outdoor facilities and sightseeing spots with long-distance walking movements is extracted. If the weather information is rainy, it is advantageous for indoor facilities and car movement. For example, a method of extracting point advertisement information such as a facility is considered. Note that whether or not the weather information is suitable can be determined by referring to the facility name 363, the genre 364, and the like in the point advertisement basic information 361 by the information extraction unit 208. In addition, it is possible to create in advance weather adaptation information indicating which weather the location advertisement information is suitable for and store it as attribute information in, for example, the genre 364 of the location advertisement basic information 361. In that case, the information extraction unit 208 can quickly extract the point advertisement information that matches the weather information received from the terminal device 1 by referring to the weather compatibility information.

  The screen creation unit 204 creates an area screen based on the area screen generation information, displays the spot advertisement information extracted by the information extraction unit 208 in the spot advertisement display area, and creates an area advertisement screen (step S16). The information transmission unit 205 transmits the created area advertisement screen to the terminal device 1 (step S17). The terminal device 1 receives the received area advertisement screen (step S18) and displays the received area advertisement screen (step S19). Thereby, the point advertisement information providing process including the weather compatible information extracting process is completed.

  FIG. 9 is a flowchart of the point advertisement information provision processing when the area code has a two-layer structure of a prefecture code and a city code.

  First, the user uses the terminal device 1 to specify a prefecture to be referred to. The terminal device 1 receives the designation of the user (step S21), and transmits the prefecture code of the designated prefecture to the server device 3 (step S22).

  The information reception unit 202 of the server device 3 receives the prefecture code from the terminal device 1 (step S23), and the information search unit 203 receives the point advertisement information and the area screen generation information stored in the information storage unit 201. The point advertisement information and area screen generation information corresponding to the prefectural code thus searched are searched (step S24). The screen creation unit 204 creates an area screen based on the searched area screen generation information, displays the searched spot advertisement information in the spot advertisement display area, and creates a prefecture advertisement screen (step S25). The information transmission unit 205 transmits the created prefectural advertisement screen to the terminal device 1 (step S26).

  The terminal device 1 receives the received prefectural advertisement screen (step S27), and displays the received prefectural advertisement screen (step S28). Next, the terminal device 1 determines whether or not the user has designated a city in the city selection area on the prefecture advertisement screen (step S29). When the designation of the user's city is not received (step S29; No), the point advertisement information provision processing is completed. When the designation of the user's municipality is received (step S29; Yes), the terminal device 1 transmits the designated municipality code and the upper-layer prefecture code to the server device 3 (step S30). ).

  The information receiving unit 202 of the server device 3 receives the prefecture code and the municipality code from the terminal device 1 (step S31), and the information searching unit 203 stores the point advertisement information and the municipality stored in the information storage unit 201. The point advertisement information and area screen generation information corresponding to the received prefecture code and city code are retrieved from the screen generation information (step S32). The screen creation unit 204 creates an area screen based on the searched area screen generation information, displays the searched spot advertisement information in the spot advertisement display area, and creates a municipal advertisement screen (step S33). The information transmission unit 205 transmits the created municipal advertisement screen to the terminal device 1 (step S34).

  The terminal device 1 receives the received municipal advertisement screen (step S35) and displays the received municipal advertisement screen (step S36).

  As described above, according to the server device of the present embodiment, in providing point advertisement information, a service providing medium having no latitude / longitude information can be used by distinguishing regions by area codes. In addition, in the point advertisement providing method using latitude and longitude information, when a geographical range having a complicated geographical shape such as a prefecture or a municipality is specified, the representative point (for example, the prefectural office location) is the center. There is a problem that the technology that demarcates the geographical area by the geometric shape cannot define the entire administrative area or includes the adjacent administrative area. In order to obtain information on the latitude and longitude of a designated administrative region (for example, Tokyo), the technology for associating the administrative region and latitude and longitude with reference to the latitude and longitude information database refers to the latitude and longitude for associating the administrative region and latitude and longitude. Although there was a problem that it was necessary to prepare a longitude information database and other databases in advance, according to the server device of this embodiment, these problems were solved. And, it is possible to display the point advertisement information in a wide region or regions of complex shapes by specifying the area.

[Modification]
In the above embodiment, since the point advertisement information is displayed outside the map field, the point advertisement basic information 361 does not need the coordinate information 369. However, the point advertisement basic information 361 has the coordinate information 369. Furthermore, when the area screen generation information 383 has map information (position information (latitude / longitude information), map background information, and current data such as roads), the map information and the point advertisement information are used using the latitude / longitude information. And an icon indicating the target facility of the point advertisement information can be displayed on the map.

  In the above embodiment, the point advertisement information providing process including the information rearrangement process, the point advertisement information providing process including the weather adaptation information extraction process, and the area code is a two-layer structure of the prefecture code and the city code. The point advertisement information providing process and the point advertisement information providing process in the case of being described have been described. However, the application of the present invention is not limited to this form. That is, the point advertisement information providing process may be performed by arbitrarily combining one or two of these processes. For example, point advertisement information provision processing including information rearrangement processing and weather adaptation information extraction processing, or point advertisement information provision processing including information rearrangement processing in which the area code has a two-layer structure of a prefecture code and a city code In addition, the area code has a two-layer structure of a prefecture code and a municipality code, and it is possible to perform a point advertisement information providing process including a weather compatible information extraction process. Further, it is possible to perform point advertisement information providing processing in which the information code does not include the information rearrangement processing and the weather matching information extraction processing, and the area code is not a two-layer structure of the prefecture code and the municipality code.

  In the above embodiment, the number of spot advertisement information to be displayed on the area advertisement screen is set to improve the visibility of the spot advertisement information. However, the spot advertisement information need not be set.

It is a block diagram which shows schematic structure of a point advertisement information provision system. It is a block diagram which shows the structure of a server apparatus. It is a block diagram which shows typically the data structure of the information managed by the database. It is a block diagram which shows the function structure of a point advertisement information provision unit. It is an example of an area advertisement screen. It is a figure which shows the two-layer structure of an area code typically. It is a flowchart which shows the point advertisement information provision process including an information rearrangement process. It is a flowchart which shows the point advertisement information provision process including a weather adaptation information extraction process. It is a flowchart which shows the point advertisement information provision process in case the area code has a two-layer structure of a prefecture code and a city code.

Explanation of symbols

11 System bus 12 CPU
DESCRIPTION OF SYMBOLS 13 Memory 14 Keyboard 15 Coordinate instruction | indication device 16 Display 17 Data communication unit 18 Database 100 Point advertisement information provision system 200 Point advertisement information provision unit

Claims (8)

A server device that is communicably connected to a terminal device via a network and provides advertisement information,
Information storage means for storing area screen generation information for generating an area screen having a point advertisement information display area, and point advertisement information in association with an area code;
Area code receiving means for receiving an area code selected from the terminal device;
Information search means for searching the area screen generation information and the point advertisement information corresponding to the area code;
An area advertisement screen creating means for creating an area advertisement screen displaying the spot advertisement information corresponding to the area code in the spot advertisement display area of the area screen generated by the area screen generation information corresponding to the area code;
An area advertisement screen transmission means for transmitting the area advertisement screen to the terminal device. A spot advertisement number setting means for setting the number of spot advertisement information to be displayed in the spot advertisement display area;
The area advertisement screen creating means creates an area advertisement screen displaying the spot advertisement information in the spot advertisement display area up to the number set by the spot advertisement number setting means. The server apparatus of description. The information storage means further stores the number of times the point advertisement information is displayed on the area advertisement screen in association with the point advertisement information,
Further comprising point advertisement information sorting means for sorting the spot advertisement information searched by the information search means in ascending order of display frequency;
3. The area advertisement screen creating means creates an area advertisement screen in which the spot advertisement information is displayed in the spot advertisement display area in the order rearranged by the spot advertisement information rearranging means. The server device described in 1. Weather information receiving means for receiving weather information; and weather compatible information extracting means for extracting point advertisement information compatible with the weather information received by the weather information receiving means,
4. The area advertisement screen creating means creates an area advertisement screen in which the spot advertisement information extracted by the weather adaptation information extracting means is displayed in the spot advertisement display area. The server device according to claim 1. The information storage means stores the area code in a two-layer structure of a prefecture code and a city code,
The area code receiving means includes a prefecture code receiving means for receiving the prefecture code from the terminal device, and a city code receiving means for receiving the prefecture code and the city code from the terminal device,
The information search means includes a prefecture information search means for searching for area screen generation information and point advertisement information corresponding to the prefecture code, and a city for searching for area screen generation information and point advertisement information corresponding to the prefecture code and city code. A municipal information retrieval means,
The area advertisement screen creating means displays a spot advertisement information corresponding to the prefecture code in the spot advertisement display area of the area screen corresponding to the prefecture code, and further has a city selection area for selecting a city. The prefectural advertising screen creating means for creating the prefectural advertising screen, and the point advertisement corresponding to the prefectural code and the municipality code in the point advertising display area of the area screen corresponding to the prefectural code and the municipality code A municipal advertisement screen creating means for creating a municipal advertisement screen displaying information,
The area advertisement screen transmission means includes a prefecture advertisement screen transmission means for transmitting the prefecture advertisement screen to the terminal device, and a municipal advertisement screen transmission means for transmitting the city advertisement screen to the terminal device. The server device according to claim 1, comprising: a server device according to claim 1. An information storage step for storing area screen generation information for generating an area screen having a point advertisement information display area and point advertisement information in association with an area code;
An area code receiving step of receiving an area code selected from the terminal device;
An information search step for searching the area screen generation information and the point advertisement information corresponding to the area code;
An area advertisement screen creating step for creating an area advertisement screen displaying the point advertisement information corresponding to the area code in the spot advertisement display area of the area screen generated by the area screen generation information corresponding to the area code;
An advertisement information providing method comprising: an area advertisement screen transmission step of transmitting the area advertisement screen to the terminal device. A program that is communicably connected to a terminal device via a network and that is executed by a server device that provides advertisement information,
Information storage means for storing area screen generation information for generating an area screen having a point advertisement information display area, and point advertisement information in association with an area code;
Area code receiving means for receiving an area code selected from the terminal device;
Information search means for searching for the area screen generation information and the point advertisement information corresponding to the area code;
An area advertisement screen creating means for creating an area advertisement screen displaying the spot advertisement information corresponding to the area code in the spot advertisement display area of the area screen generated by the area screen generation information corresponding to the area code;
A program for causing the server device to function as an area advertisement screen transmission means for transmitting the area advertisement screen to the terminal device.   A recording medium on which the program according to claim 7 is recorded.

Images