JP2003271861A - Method for attaching advertisement by internet service for mobile terminal - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To efficiently distribute advertisement in advertisement distribution for a mobile terminal connectable to internet. <P>SOLUTION: In this invented connection method in internet service for the mobile terminal connectable to the Internet, when a user sends URL to an address where an object web page exists, data received from URL specified by a server side has a source code including advertisement inserted therein and is sent to the user from the server by accessing through the server. Consequently, the user can see the web page having advertisement automatically inserted therein. <P>COPYRIGHT: (C)2003,JPO

Description

Detailed Description of the Invention

[0001]

TECHNICAL FIELD The present invention relates to a method for accessing Internet content in a mobile terminal.

[0002]

2. Description of the Related Art In the conventional advertisement distribution technique, when an advertiser distributes an advertisement as shown in FIG. 1, a service of once attaching a source to a Web content is used.
For this reason, the content creator attaches the source code when creating the content.

[0006] When the time taken to access the content again was short, the same advertisement was displayed many times.

[0004] When a mobile terminal user browses a website, advertisements are distributed regardless of the user.

[0005]

In the conventional advertisement distribution, since the content creator inserts the advertisement, the advertisement does not meet the user's intention, the layout collapses due to the advertisement, and the same advertisement is repeatedly displayed. There was a problem that was delivered.

According to the present invention, the server acts as a filter by transmitting the Web contents to the server,
Advertisements can be automatically attached to Web content,
It is an object of the present invention to provide the most appropriate method for delivering an advertisement to a user and a method for attaching an advertisement in an Internet service of a mobile terminal in which the same advertisement is not delivered repeatedly.

[0007]

According to the present invention, there is provided a method of connecting a mobile terminal in an internet service, wherein when a user sends an address of a target web page to the server, the user accesses the server to access the server. By inserting the source code containing the advertisement into the data received from the URL designated by the side and transmitting it from the server to the user, the user can view the Web page to which the advertisement is automatically attached.

[0008] The method of connecting a mobile terminal of the present invention to an Internet service is such that when a user sends an address of a target Web page to a server and attaches an advertisement, the advertisement is managed in a database, and the user manages this database. Keep a record of the time of the last access, and if you access again and the time is within a certain time, do not deliver the same advertisement.

When a user sends an address of a target Web page to a server and attaches an advertisement, the advertisement is managed in a database, weighting is performed using the number of times the advertisement is delivered in the database, and each advertisement is delivered. The weight increases. When delivering advertisements, the weight is judged, and the one with the lighter weight is delivered first.

The present invention can be modified as follows.

First, not only advertisements are attached, but news and information that meets the needs of users are registered in advance on the server side, so that advertisements suitable for the users and users desire. You can attach information.

[0012] Moreover, not only is the advertisement fixed and displayed, but
It is also possible to scroll. The advertisement is not limited to the character information, and may be any data format such as GIF format and JPEG format that can be handled by the mobile terminal on the Internet.

【Example】

A database creating method in the case of the first embodiment of the present invention will be described.

In the first embodiment of the present invention, the customer master database shown in FIG. 4, the supplier master database shown in FIG. 5, the advertisement master database shown in FIG. 6, and the group master database shown in FIG. 7 are used. In the customer master database of FIG. 4, the “management ID” for managing the master,
"Login ID" and "password" used to identify an individual, what the user is interested in,
It is composed of a "group ID" that is determined in advance. The supplier master database shown in FIG. 5 includes a "management ID" for managing the master database and an item "company name" for clarifying the name of the supplier.
In the advertisement master database of FIG. 6, a "management ID" that manages the master database, a "customer ID" that identifies who the advertiser is, and a "group ID" that identifies what genre the advertisement is , "Advertisement title" and "Advertisement content" which are the contents of the advertisement. The group master database shown in FIG. 7 includes a "group name" for managing the name of the group name and a "management ID" for managing the master.

A database creating method in the case of the second embodiment of the present invention will be described.

In the second embodiment of the present invention, the customer master database shown in FIG. 4, the customer master database shown in FIG. 5, the group master database shown in FIG. 7, and the advertisement master database shown in FIG. 8 are used. The customer master database shown in FIG. 4 has a "management ID" for managing the master database, a "login ID" and a "password" used for identifying an individual, and what the user is interested in is determined in advance. It is composed of the "group ID" stored in advance. The supplier master database shown in FIG. 5 includes "Management I" that manages the master database.
D ", item" company name "to clarify the name of the supplier
Composed of. The advertisement master database shown in FIG. 8 includes "Management I" that manages the master database.
"D", "Customer ID" that identifies who the advertiser is, "Group I" that identifies what genre the advertisement is
"D", "advertisement title" and "advertisement content" that are the contents of the advertisement, "last access time" item that records the last time when the advertisement was accessed, and "advertisement" that records how many times the advertisement is displayed It consists of "reference count". The group master database shown in FIG. 7 includes a "group name" for managing the name of the group name and a "management ID" for managing the master database.

A database creating method in the case of the third embodiment of the present invention will be described.

The third embodiment of the present invention uses the customer master database shown in FIG. 10, the supplier master database shown in FIG. 5, the group master database shown in FIG. 7, and the advertisement master database shown in FIG. The group master database in FIG. 7 is composed of "group names" for managing the names of the group names. The customer master database shown in FIG. 10 is preset with a "management ID" for managing the master database, a "login ID" and a "password" used to identify an individual, and what the user is interested in. The item “group ID” to be stored, the past data accessed by the user as shown in FIG. 8 is recorded in a dedicated directory, the data is inspected, and the word dictionary extracted from the group name in the group master database of FIG. It is composed of the "interesting group" item in which many words that match with are extracted and recorded. The trading partner master database includes "Management I" that manages the master database.
D ", item" company name "to clarify the name of the supplier
Composed of. The advertisement master database includes a “management ID” that manages the master database, a “customer ID” that identifies who the advertiser is, a “group ID” that identifies what genre the advertisement is, an advertisement It is composed of "advertisement title" and "advertisement content" which are contents.

A first embodiment of the present invention will be described based on the block diagram of the invention of FIG.

From 3-1 the user sends a request URL to the receiving server 3-3. The receiving server of 3-3 receives the UR requested by the transmitting server of 3-5.
Tell L. The transmitting server 3-5 is the ISP 3-10.
Send the requested URL to 3-10 ISP
Receives the actual URL data from the 3-11 Internet network. As in 3-19, the ISP transmits the received URL data to the receiving server in 3-3. Then, the processing server 3-4 is an advertisement master database 3-6, a supplier master database 3-7, and 3-8.
The customer master database of No. 3 and the group master database of No. 3-9 are respectively referred to, and the information requested by the user is confirmed from the data item "group ID" of the customer master database of No. 3-7. The advertisement matching the data item "group ID" of the advertisement master database of -6 is read. The receiving server of 3-3 is 3
The URL data from the ISP of -10 is transmitted to the processing server of 3-4 to inspect the data. The processing server 3-4 finds the beginning of the body part of the data, and attaches the source data of the specified number of advertisements thereto. The processing server 3-4 transmits the final data in which the advertisement is embedded to the transmission server. The transmission server 3-5 transmits the final data in which the advertisement is embedded to the user. As a result, the user's terminal is displayed with the advertisement embedded in the requested URL.

This flow will be described with reference to FIGS. 11 and 12.

FIG. 11 is a basic process of the advertisement distribution process. The program is started from 11-1. 11
-2 receives the URL request from the user. 11-
From step 3, the customer master database is compared with the password of the user, and if unsuccessful, an error message is output from 11-9, and the program ends from 11-10. If the authentication is successful, from 11-4, I
Request URL from SP and receive response from ISP from 11-5. The advertisement distribution process is called from 11-6, and the received data is processed. From 11-7,
The processed data is transmitted to the user, and the program is ended from 11-8.

FIG. 12 illustrates the first aspect of the present invention of the advertisement distribution process.
It is an advertisement distribution process about an Example. When the advertisement distribution process is called from 12-1, the "group ID" of the customer master database is referred to from 12-2. From 12-3, filtering is performed by the matching "group ID" of the customer master database and the advertisement master database, and from 12-4, the record of the advertisement master database is read. From 11-5, if reading of a predetermined number of cases is completed, or if there is no record to be read next, proceed to 12-6, otherwise, 12-
Return to 4. From 12-6, the data received from the ISP is examined in 11-5 of FIG. 11 to determine the position to attach the advertisement. From 12-7, embed a predetermined number of items in the received data at the position determined in 12-5.
The advertisement distribution process for the first embodiment of the present invention is ended from 2-8.

A second embodiment of the present invention will be described based on the block diagram of the invention of FIG.

From 3-1 in FIG. 3, the user sends a URL requesting to the receiving server 3-3. 3-3
Receiving server transmits the requested URL to the transmitting server of 3-5. The sending server 3-5 sends the requested URL to the ISP 3-10, and the ISP sends 3
The data of the actual URL is received from the Internet network of -11. 3-19, the ISP receives the UR
The data of L is transmitted to the receiving server. The processing server 3-4 includes the advertisement master database 3-6, the supplier master database 3-7, the customer master database 3-8, and the group master database 3-9 in FIG. refer. The processing server of 3-4 confirms the information requested by the user from the data item "group ID" of the customer master database of 3-8, and based on that, sets the data item "group ID" of the advertisement master database. Load matched ads. Then, the data item “last access time” of the advertisement master database in FIG. 8 is sorted in descending order, and the data with the oldest access time is read. Next, read the data item "advertisement reference count" of the advertisement master database,
Sort the ads with the fewest references to appear at the top. The receiving server transmits the URL data from the ISP to the processing server and inspects the data. The processing server finds the beginning of the body of the data and attaches the source data of the advertisement to the beginning. The processing server conveys the final data in which the advertisement is embedded to the transmission server. The transmission server transmits the final data in which the advertisement is embedded to the user. As a result, the user's terminal is the requested URL
Is displayed with the advertisement embedded in.

This flow will be described with reference to FIGS. 11 and 13.

FIG. 11 is a basic process of the advertisement distribution process. The program is started from 11-1. 11
-2 receives the URL request from the user. 11-
From step 3, the customer master database is compared with the password of the user, and if unsuccessful, an error message is output from 11-8, and the program ends from 11-9. If the authentication is successful, from 11-4, IS
Request a URL from P and receive a response from ISP from 11-5. The advertisement distribution process is called from 11-6, and the received data is processed. The processed data is transmitted to the user from 11-7, and the program is ended from 11-7.

FIG. 13 illustrates the second aspect of the present invention in the advertisement distribution process.
It is an advertisement distribution process about an Example. When the advertisement distribution process is called from 13-1, the "group ID" of the customer master database is referred to from 13-2. From 13-3, filter by the “group ID” that matches the customer master database and the advertisement master database, and sort in ascending order by the “last access time”. 13-
Read the record of the advertisement master database from 4. From 13-5, the "advertisement reference count" of the read record is incremented. The "last access time" of the read record is updated from 13-6. 13-7
Accordingly, the reading of the predetermined number of cases is ended, or if there is no record to be read next, the procedure proceeds to 13-8, and if not, the procedure returns to 13-4. From 13-8, the data received from the ISP is examined in 11-5 of FIG. 11 to determine the position to attach the advertisement. From 13-9,
The received data is embedded with a predetermined number at the position determined in 13-8, and the advertisement distribution process according to the second embodiment of the present invention is ended from 13-10.

Next, a third embodiment will be described.

From 3-1 in FIG. 3, the user is identified as 3 in FIG.
-3 sends the request URL to the receiving server.
The receiving server conveys the requested URL to the transmitting server 3-5 in FIG. The transmission server is 3-10 in FIG.
The requested URL is transmitted to the ISP, and the ISP sends the actual URL from the Internet network 3-11 in FIG.
Receive the data. ISP like 3-20 in FIG.
Sends the received URL data to the receiving server.
Then, the processing server is the advertisement master database 3-6 in FIG. 3, the supplier master database 3-7 in FIG. 3, the customer master database 3-8 in FIG. 3, 3-9.
Refer to each group master database of.
Based on the conceptual diagram of FIG. 9, the processing server inspects the data that the user is interested in from the data recorded in the directory dedicated to the user, inspects what he / she is currently interested in, and based on the word information that appears. , Rank the groups that are likely to be interested, and record them in the "interesting group" record of the customer master database as shown in FIG. Data item "group ID" of the customer master database in FIG.
And the information desired by the user is confirmed from "interested group", and the advertisement matching the data item "group ID" in the advertisement master database is read based on the information. The URL data sent from the ISP to the receiving server is transmitted to the processing server, and the processing server inspects the data. The processing server finds the beginning of the body of the data and attaches the source data of the advertisement to the beginning. The processing server conveys the final data in which the advertisement is embedded to the transmission server. The transmission server transmits the final data in which the advertisement is embedded to the user. As a result, the user's terminal is displayed with the advertisement embedded in the requested URL data.

This flow will be described with reference to FIGS. 11 and 14.

FIG. 11 is a basic process of the advertisement distribution process. The program is started from 11-1. 11
-2 receives the URL request from the user. 11-
From step 3, the customer master database is compared with the password of the user, and if unsuccessful, an error message is output from 11-8, and the program ends from 11-9. If the authentication is successful, from 11-4, IS
Request a URL from P and receive a response from ISP from 11-5. The advertisement distribution process is called from 11-6, and the received data is processed. The processed data is transmitted to the user from 11-7, and the program is ended from 11-7.

FIG. 14 shows the third embodiment of the present invention in the advertisement distribution process.
It is an advertisement distribution process about an Example. When the advertisement distribution process is called from 14-1, the "group ID" of the customer master database is referred to from 14-2. 14-3, the user's data of interest is checked from the record in the directory and recorded in the "group of interest". From 14-4, filter by the matching "group ID" in the customer master database and the advertisement master database. The record of the advertisement master database is read from 14-5. From 14-6, the reading of a predetermined number of cases is completed, or if there is no record to be read next, the procedure proceeds to 14-7, and if not, the procedure returns to 14-5. From 14-7, I at 11-5 in FIG.
Examine the data received from the SP to determine where to attach the advertisement. From 14-8, the information requested by the user is recorded in the user dedicated directory. From 14-9, the received data is embedded with a predetermined number of items at the position determined in 14-7, and from 14-10, the advertisement distribution process for the third embodiment of the present invention is ended.

The present invention can be modified as follows.

It is also possible to deal with the requester by searching for the data portion not from the beginning but from the requestor.

[0036]

As shown in FIG. 2, the user can see the advertisement in a prominent position by this connection method of the mobile terminal using the Internet service, and can see the advertisement suitable for himself without getting tired. Also, from the viewpoint of the advertiser, it is possible to request the user to have a reliable advertising effect.

[Brief description of drawings]

FIG. 1 is a conventional advertisement distribution model.

[FIG. 2] This is an advertisement distribution model this time.

FIG. 3 is a system configuration diagram.

FIG. 4 is a configuration diagram of a customer master database.

FIG. 5 is a configuration diagram of a supplier master database.

FIG. 6 is a configuration diagram of an advertisement master database.

FIG. 7 is a configuration diagram of a group master database.

FIG. 8 is a configuration diagram of an advertisement master database for the second embodiment of the present invention.

FIG. 9 is an outline for a third embodiment of the present invention.

FIG. 10 shows a customer master for the third embodiment of the present invention.
This is the structure of the database.

FIG. 11 is a flowchart of a basic process.

FIG. 12 is a flow chart of an advertisement distribution program for the first embodiment of the present invention.

FIG. 13 is a flowchart of an advertisement distribution program for the second embodiment of the present invention.

FIG. 14 is a flowchart of an advertisement distribution program for the third embodiment of the present invention.

[Explanation of symbols]

1-1 Before advertisement placement (in case of conventional technology) 1-2 After advertisement placement (in case of conventional technology) 2-1 Current advertisement distribution model 3-1 User to use 3-2 Overall server figure 3-3 Reception Server 3-4 Processing Server (Program) 3-5 Transmission Server 3-6 Advertisement Master Database 3-7 Customer Master Database 3-8 Customer Master Database 3-9 Group Master Database 3-10 ISP (Internet Service)
Provider) 3-11 Internet network 3-12 User requests to server 3-13 Access advertisement master database 3-14 Access customer master database 3-15 Access customer master database 3-16 Group master database 3-17 Sending server requests URL data from ISP 3-18 ISP requests URL to Internet network 3-19 Receives response from Internet network 3-20 ISP sends URL data to receiving server 3-21 Sending server Sends data with advertisement attached to user 8-1 User A's dedicated directory 8-2 User B's dedicated directory 8-3 User C's dedicated directory 8-4 Website data accessed by User A 8-5 User B activates Data of accessed website 8-6 Data of website accessed by user C 11-1 Start of main process 11-2 Request of URL from user 11-3 Title of customer master database 11-4 Request of URL to ISP 11- 5 Receive a response from ISP 11-6 Advertisement distribution process (sub-process) 11-7 Send processed data to user 11-8 Output error message 11-9 End 12-1 Start advertisement distribution process for the first embodiment 12-2 Refer to the group ID of the advertisement master database 12-3 Filter by the matching group ID of the customer master database and the advertisement master database 12-4 Read each record 12-5 Read the specified number of cases, or next Judge whether there is a record to read 12-6 Check the data received from ISP Examine the position to attach the advertisement 12-7 Attach a specified number of advertisements to the data 12-8 End the advertisement distribution process for the first embodiment 13-1 Start the advertisement distribution process for the second embodiment 13-2 Advertisement master・ Refer to the group ID of the database 13-3 Advertisement master ・ Sort "Advertisement reference count" and "Last access time" of the database in ascending order 13-4 Read each record 13-5 See "Advertisement reference count" of the read record Count up 13-6 Update “Last access time” of read record 13-7 Read the specified number of records or determine whether there is a record to read next 13-8 Position to inspect data received from ISP and attach advertisement 13-9 Attach a specified number of advertisements to the data 13-10 End the advertisement distribution process for the second embodiment 14-1 In the third embodiment The data of interest in reference 14-3 user group ID of the ad delivery process start 14-2 ad master database that you want to inspect from the recording of the user directory, is recorded in the "group of interest". 14-4 Filter by matching "group ID" and "interesting group" in the customer master database and the advertisement master database. 14-5 Read each record 14-7 Read the specified number of records or determine whether there is a next record to be read 14-8 Check the data received from ISP and decide the position to attach the advertisement 14-9 Advertise the data End of the advertisement distribution process for the 14-10 third example attached with the specified number of cases

Claims (3)

[Claims] 1. A method of connecting a mobile terminal to an Internet service according to the present invention, wherein when a user sends an address of a target Web page to a server, the user accesses the server to access the URL specified by the server. A method of attaching an advertisement by an Internet service for mobile terminals in which the advertisement is automatically attached by inserting the source code containing the advertisement into the data received from and sending it from the server to the user. 2. A method of connecting a mobile terminal to an Internet service according to the present invention, wherein when a user sends an address with a target Web page to a server and attaches an advertisement, the advertisement is managed in a database and the database is stored in this database. The method of attaching an advertisement according to claim 1, wherein a time when the user last accessed is recorded, and when the user accesses again, the same advertisement is not delivered if the time is within a certain time. 3. When a user sends a certain address of a target Web page to a server and attaches an advertisement, the advertisement is managed in a database, weighted using the number of times the advertisement is delivered in the database, and then delivered once. 2. The method of attaching an advertisement according to claim 1, wherein the weight increases with each advertisement, the weight is determined when the advertisement is delivered, and the internet service of the mobile terminal that delivers the lighter weight first is delivered.