JP2009089752A - Control program, web server and game delivery system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a control program, a Web server and a game delivery system for delivering content relating to game progress information. <P>SOLUTION: The control program is housed in a computer constituting the Web server (20) and executed by the computer, following a game that can be executed in the terminal (10), by data relating to a game progress being sent one after another to the terminal (10) connected with and from the Web server (20) via a communication line (40). The computer executes a content selecting step (step S25) for selecting content in correspondence with the progress information at a specified time in a game and a content sending step (step S32) for sending the content selected to the terminal (10). <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a control program, a Web server, and a game distribution system relating to a game distributed via a communication line.

2. Description of the Related Art Conventionally, there are games called online games and web games played on a terminal via a server and a communication line. Along with the game, there is a method for displaying content. (For example, patent document 1).
JP 2003-16333 A

  According to Patent Document 1, content is selected in accordance with an input in a game. Therefore, since the content depending on the input timing in the game is distributed, it is irrelevant to the skill of the game, and the game may be bored by the player.

  Accordingly, an object of the present invention is to provide a control program, a Web server, and a game distribution system that distribute contents in association with game progress information.

  The present invention solves the above problems by the following means. In addition, in order to make an understanding easy, although the code | symbol corresponding to embodiment of this invention is attached | subjected and demonstrated, it is not limited to this. In addition, the configuration described with reference numerals may be improved as appropriate, or at least a part thereof may be replaced with another component.

  According to the first aspect of the present invention, data relating to the progress of a game is sequentially transmitted to a terminal (10) stored in a computer which is a Web server (20) and connected via a communication line (40) from the Web server. A content selection step (step S25) for selecting a content corresponding to progress information at a predetermined time of the game, which is a control program executed by the computer in association with a game executable on the terminal; A control program for causing the computer to execute a content transmission step (step S32) for transmitting the selected content to the terminal.

According to a second aspect of the present invention, in the control program according to the first aspect, the content selection step (step S25) includes at least one of the score of the game, the execution time of the game, and the situation of the game. A control program for selecting the content based on the progress information.
According to a third aspect of the present invention, in the control program according to the first or second aspect, the content selection step (step S25) selects a content displayed on the terminal in place of the game image of the game. Is a control program.
According to a fourth aspect of the present invention, in the control program according to any one of the first to third aspects, the game has a plurality of stages, and the content selection step (step S25) is one of the games. A control program for selecting content corresponding to the progress information at the end of a stage.
The invention according to claim 5 is the control program according to any one of claims 1 to 4, wherein the database (22, 122, 222) causing the computer to execute a content acquisition step (step S26) of acquiring the selected content from another server (30) different from the Web server based on the location information of the content stored in 222). This is a featured control program.
The invention of claim 6 is the control program according to claim 5, wherein the content stored in the database (22, 122, 222) is transmitted in response to the content being transmitted to the terminal (10). A control program for causing a computer to execute a database update step (step S203) for updating the number of times.
A seventh aspect of the present invention is the control program according to any one of the first to sixth aspects, wherein the content is content related to an advertisement.
The invention according to claim 8 is the control program according to any one of claims 1 to 7, wherein the user information receiving step for receiving user specifying information for specifying the user of the terminal (10), and the information transmitted to the terminal A user history storage step of storing information relating to content in the database (24, 224) that can be communicated to the Web server (20) as user history information in association with the user identification information; And executing the content selection step (step S25) based on the user history information stored in the database and the progress information at a predetermined time of the game executed on the terminal. It is a control program characterized by selecting.

  The invention of claim 9 is a Web server (20) connected to a terminal (10) via a communication line (40), and the control program according to any one of claims 1 to 8, and the control program A storage unit (120) for storing a game program of a game controlled by the control unit, a control unit (110) for executing the control program, and data relating to the progress of the game generated by executing the game program A web server (20) including a transmission unit (130) that sequentially transmits to the terminal.

  According to a tenth aspect of the present invention, the terminal (10) and the Web server (20) are connected via the communication line (40), and the Web server sequentially transmits data relating to the progress of the game to the terminal. A game distribution system (1) in which the game is executed on a terminal, wherein the Web server selects a content corresponding to progress information at a predetermined time of the game, and selects the selected content Means for transmitting to a terminal, wherein the terminal comprises means for receiving the content and means for displaying the received content.

According to the present invention, the following effects can be obtained.
(1) In the present invention, the Web server selects the content corresponding to the progress information at a predetermined time point of the game and transmits it to the terminal. Therefore, the terminal reflects the selected content reflecting the progress information of the game. Can be displayed. Therefore, the Web server transmits different contents to the terminal according to the game progress information, so that the terminal can display various contents according to the game progress information performed by the player.

(2) In the present invention, since the game progress information includes at least one of a game score, a game execution time, and a game situation, content corresponding to the game score or the like can be displayed on the terminal. it can. Therefore, the content displayed on the terminal can be different depending on the player's ability. For example, special content can be shown to a player who has achieved a high score, which contributes to motivation improvement of the player's play and can be an opportunity to repeatedly play.

(3) Since the present invention displays the content instead of the game image, the content can be displayed at a time when the game image is not displayed. Therefore, for example, by displaying the content between games, the player can be forced to view the content halfway.

(4) In the present invention, in a game having a plurality of stages, content corresponding to the progress information of the game at the time when one stage is completed is displayed on the terminal, so that different content can be displayed for each stage. And since the content to display is selected based on the game progress information for every stage, the content from which a player's interest differs can be displayed for every stage. For example, even if a content that is not useful to the player is displayed on a stage where a good game result cannot be left, if a good game result is left on the next stage, the content useful to the player can be displayed. Since the content is displayed according to the game result for each stage, it contributes to the improvement of the player's willingness to play by a synergistic effect with the game result.

(5) Since the present invention acquires content from another server different from the Web server, the Web server does not have the content, and the content possessed by the other server can be used. Therefore, it is possible to effectively use the content held in other servers without having to collect the content in one place. Further, by transmitting the content of another server directly from the other server to the terminal, it is possible to reduce the load on the Web server and to distribute the load as a whole system.

(6) Since the present invention updates and stores the number of transmissions of content, the number of transmissions for each content can be grasped. Further, it is possible to perform billing management according to the grasped number of times of transmission of content.

(7) According to the present invention, the advertisement content can be displayed on the terminal by setting the content as content related to the advertisement. Therefore, it is possible to cause the player to see the advertisement content, and to guide the player who is interested in the advertisement to the advertisement site.

(8) According to the present invention, information related to the content is stored in the database as the user history information for each player, so that different content for each player can be displayed on the player's terminal. In addition, since the content can be selected using game progress information and user history information, the Web server can select various contents. Since the same content can be prevented from being provided to the player many times, for example, even if the content is provided during play, the player can be prevented from getting bored.

  The present invention aims to provide a control program, a Web server, and a game distribution system for distributing content in association with game progress information, and content corresponding to progress information at a predetermined time of a game executed on a terminal. This is realized by providing a control program for causing a Web server connected to the terminal via a communication line to execute a content selection step for selecting the content and a content transmission step for transmitting the selected content to the terminal.

(First embodiment)
Hereinafter, the best mode for carrying out the present invention will be described with reference to the drawings. This is merely an example, and the technical scope of the present invention is not limited to this.
FIG. 1 is a diagram illustrating an overall configuration of a game distribution system 1 according to an example of the first embodiment.
The game distribution system 1 is a system in which the Web server 20 sequentially transmits data related to game progress in response to a game distribution request from the terminal 10. In the game distribution system 1, the terminal 10, the Web server 20, and the advertisement content server 30 are connected to each other via a communication network 40.

The terminal 10 is, for example, a personal computer (PC). A portable information terminal such as a mobile phone or a PDA (Personal Digital Assistant) may be used as long as the content can be reproduced by a Web browser. A web browser refers to application software for browsing web pages.
The Web server 20 has a Web page, a game program, and a control program executed in association with the game. In response to a request from the terminal 10 by the Web browser, the Web server, data related to game progress, etc. Send information.
The advertisement content server 30 has contents related to advertisements. Here, in FIG. 1, the Web server 20 and the advertisement content server 30 have different server configurations, but a single server may have both functions. Moreover, there is no restriction | limiting in the number of advertising content servers 30, and an arrangement location.
The communication network 40 refers to the Internet, for example.

FIG. 2 is a block diagram illustrating a configuration of each computer (terminal 10, Web server 20, and advertisement content server 30) that configures the game distribution system 1 according to an example of the first embodiment.
The computer in the present invention refers to an information processing apparatus including a storage device, a control unit, and the like. The terminal 10, the web server 20, and the advertisement content server 30 are respectively a storage unit 120 and a control unit 110 (described later). ) Etc., and is included in the concept of the computer of the present invention.

  The terminal 10, the web server 20, and the advertisement content server 30 each have a control unit 110, a storage unit 120, a transmission unit 130, a reception unit 140, a display unit 150, and an input unit 160, which are connected via a bus 190. It is connected. Since the terminal 10, the web server 20, and the advertisement content server 30 have the same configuration, they will be described with reference to the same diagram.

  The control unit 110 is an information processing unit (CPU) that performs calculation and processing of information, and controls the entire computer. The control unit 110 reads and executes various programs stored in the storage unit 120 as appropriate, thereby realizing various functions according to the present invention in cooperation with the hardware described above.

  The storage unit 120 may include a local memory used for program execution in combination with the control unit 110, and a cache memory. The computer readable medium that implements the storage unit 120 may include an electrical, magnetic, optical, or electromagnetic implementation. More specifically, semiconductor storage devices, magnetic tapes, magnetic disks, random access memory (RAM), read only memory (ROM), optical disks including CD-ROM, CD-R / W and DVD are included. It is. The terminal 10 stores a Web browser or temporarily stores data related to the progress of the game received from the Web server 20. The web server 20 stores game programs and control programs. The advertising content server 30 stores the advertising content.

  The transmission unit 130 and the reception unit 140 are network adapters that allow the computer to be connected to another arithmetic processing system or storage device via a dedicated network or a public network. The transmission unit 130 and the reception unit 140 may include a modem, a cable modem, and an Ethernet (registered trademark) adapter.

  The display unit 150 displays, on the terminal 10, a screen for calculation processing results by the computer, such as game images and contents, and a screen for the player to input. It includes display devices such as cathode ray tube display devices (CRT) and liquid crystal display devices (LCD). The display unit 150 can be connected to the computer directly or via an intervening I / O controller.

The input unit 160 accepts input by the player in the terminal 10, and may include a keyboard, a pointing device, and the like. The input unit 160 can be connected to the computer directly or via an intervening I / O controller.
Here, the Web server 20 and the advertisement content server 30 do not have the display unit 150 and the input unit 160 as essential components. You may make it have the display part 150 and the input part 160 as needed.
The bus 190 is a line for transmitting address signals and data in the computer.

Next, processing in the game distribution system 1 will be described.
FIG. 3 is a flowchart showing processing of the game distribution system 1 according to an example of the first embodiment.
FIG. 4 shows an example of a screen displayed on the display 12 of the terminal 10 according to an example of the first embodiment.

First, in step S21, upon receiving a game start request from the terminal 10, the control unit 110 of the Web server 20 executes a game program. The game program is stored in the storage unit 120 of the Web server 20. Here, the game program is of a format that is executed using a content playback application such as “Adobe Flash (registered trademark) Player”, and is configured by a Flash (registered trademark) SWF file.
Next, in step S22, the control unit 110 of the Web server 20 performs a game process. Data relating to the progress of the game is sequentially transmitted from the Web server 20 to the terminal 10 by the game program. The data relating to the progress of the game refers to information necessary for playing the game on the terminal 10, and refers to game image data, sound data, data for controlling the game, and the like. Moreover, transmitting data sequentially is called streaming. With this process, a game can be enjoyed on the terminal 10 without downloading a game program to the terminal 10. In the terminal 10, a game screen is displayed on the display unit 150 (step S11).

Here, FIG. 4A is a display example displayed on the display 12 which is the display unit 150 of the terminal 10 at the start of the game stage. A web page 14 is displayed on the display 12, and the game screen 16 is displayed in a state of being stuck on the web page 14.
Returning to FIG. 3, in step S <b> 23, the control unit 110 of the Web server 20 determines whether or not a certain stage (referred to as stage X) has been cleared. Whether or not the stage X has been cleared is determined by receiving data indicating that the stage X has been cleared from the terminal 10 to the Web server 20. When the stage X is cleared (step S23: Y), the fact that the stage is cleared is displayed on the game screen 16 (see FIG. 4B), and the control unit 110 of the Web server 20 moves the process to step S25. Transfer. On the other hand, when the stage X is not cleared (step S23: N), the control unit 110 of the Web server 20 moves the process to step S24 and determines whether or not the game is over.
Whether or not the game is over is determined by receiving data indicating that the game has ended before the game is cleared from the terminal 10 to the Web server 20. If the game is over (step S24: Y), the control unit 110 of the Web server 20 ends this process. On the other hand, if the game is not over (step S24: N), the control unit 110 of the web server 20 moves the process to step S22 and continues the game process.

In step S25, the control unit 110 of the Web server 20 performs an advertisement content selection process, which will be described later with reference to FIG. 5, in order to select content corresponding to the game progress information at the stage clear time (predetermined time). Select.
In step S <b> 26, the control unit 110 of the Web server 20 instructs the advertisement content server 30 to transmit the selected advertisement content via the transmission unit 130.
When the advertising content server 30 receives the advertising content transmission instruction information from the web server 20 via the receiving unit 140 (step S31), in step S32, the control unit 110 of the advertising content server 30 via the transmitting unit 130. The advertising content is transmitted to the corresponding terminal 10.

Here, the advertisement content is, for example, content having advertisement contents for corporate promotion, and means commercial (CM) moving image data of about 15 seconds.
When the terminal 10 receives the advertising content via the receiving unit 140 (step S12), the control unit 110 of the terminal 10 displays the advertising content on the display unit 150 in step S13.
Here, FIG. 4 (3) shows an example in which the advertising content is displayed on the display 12 of the terminal 10. In FIG. 4 (3), an advertisement screen 18 is displayed on the Web page 14 instead of the game screen 16 (game image), and a CM is flowing.

Returning to FIG. 3, when the advertising content server 30 finishes transmitting the advertising content, in step S <b> 33, the control unit 110 of the advertising content server 30 transmits the advertising content end information to the Web server 20 via the transmission unit 130. To do.
When the Web server 20 receives the advertising content end information from the advertising content server 30 via the receiving unit 140 in step S27, the control unit 110 prepares for the next stage game (step S28) and performs processing. Move to step S22.

Here, FIG. 4 (4) shows a state where the advertising content displayed on the display 12 of the terminal 10 is finished. In addition to the advertisement screen 18, a transition button 19 is displayed on the Web page 14. The transition button 19 is controlled as if the transition button 19 was pressed by performing an operation equivalent to the player pressing the transition button 19 from the input unit 160. As shown in FIG. The game screen 16 of the stage is displayed.
Returning to FIG. 3, the control unit 110 of the Web server 20 repeatedly performs the above-described processing until the game is over (step S24: Y).

  By performing such processing, advertisement content can be displayed on the display 12 of the terminal 10 between stages of a game having a plurality of stages. The player in the game will forcibly watch the advertisement content displayed between the stages. Therefore, the advertising content can be displayed in such a manner that the effect by the advertisement can be sufficiently exhibited.

Next, the advertisement content selection process in step S25 of FIG. 3 will be described.
FIG. 5 is a flowchart showing the advertisement content selection process of the Web server 20 according to an example of the first embodiment.
FIG. 6 illustrates an example of a database included in the storage unit 120 of the Web server 20 according to an example of the first embodiment.
First, in step S <b> 201, the control unit 110 of the Web server 20 selects an advertisement ID that matches the game progress information from the advertisement content DB (database) 22.

Here, the advertisement content DB 22 will be described with reference to FIG. The advertisement content DB 22 is stored in the storage unit 120 of the Web server 20, with the advertisement ID 51 as a key item, a URL (Uniform Resource Locator) 52 indicating the location information where the advertisement content (video data) is stored, the advertisement ID 51. Each item of the game progress information 54 for selecting the advertisement content associated with the advertisement ID 51.
For example, when the player clears stage 1 of a certain game in 58 seconds, the control unit 110 of the Web server 20 refers to the game progress information 54 and obtains a record of the advertisement ID 51 “a123” that matches the condition.

Returning to FIG. 5, in step S202, the control unit 110 of the Web server 20 determines the URL of the advertisement content server 30 corresponding to the advertisement ID. This can be obtained from the corresponding record in FIG.
Next, in step S203, the control unit 110 of the Web server 20 updates the advertisement content DB 22 by adding 1 to the value of the number of selections associated with the corresponding advertisement ID. With this process, the number of times of selection of the corresponding content can be stored in the advertisement content DB 22.
Next, in step S <b> 204, the control unit 110 of the Web server 20 adds log information data (user history information) to the user log DB 24.

Here, the user log DB 24 will be described with reference to FIG. The user log DB 24 is stored in the storage unit 120 of the Web server 20 and stores the selected advertisement ID using the date 61 indicating the date and time when the advertisement content is selected and the user ID 62 uniquely indicating the player as key items. It has ID63.
For example, in the above example, if the user ID 62 is “u080129”, a record shown in FIG. 6B (A) is added.
Returning to FIG. 5, thereafter, the control unit 110 of the Web server 20 ends this process.

  Therefore, different contents for each stage can be selected and displayed based on the game progress information for each stage. As a result, it is possible to display content with different degrees of interest of the player for each stage.

FIG. 7 is a diagram illustrating an example of screen transition in the game distribution system 1 according to an example of the first embodiment.
FIG. 7A shows a case where the stage is cleared after the first stage game is started. FIG. 7 (2) shows a CM that is played after the first stage is cleared. This CM is a rich media advertisement displayed by Flash (registered trademark). Therefore, the player can visually recognize the CM as if it were a TV commercial. FIG. 7 (3) shows a state where the second stage game is started after the CM is played, and then the stage is cleared. FIG. 7 (4) shows a CM that is played after the second stage is cleared. FIG. 7 (5) shows a state in which the third stage game is started after the CM is played and then the stage is cleared. The process of repeating these game stages and CMs is repeated until the game is over.
In this way, by playing the CM using the time between game stages, the player waiting for the next stage can surely browse the CM. Moreover, by making these CMs into Flash (registered trademark) rich media advertisements, it is possible to impress the CM on the player.

(Second Embodiment)
Next, a second embodiment to which the present invention is applied will be described.
Note that, in the following description and drawings, the same reference numerals or the same reference numerals are given to portions that perform the same functions as those in the first embodiment described above, and overlapping descriptions will be omitted as appropriate.
FIG. 8 shows an example of the advertisement content DB 122 according to an example of the second embodiment.
The advertisement content DB 122 is stored in the storage unit 120 (see FIG. 2) of the Web server 20. Using the advertisement ID 151 as a key item, a URL 152 indicating position information where the advertisement content is stored, a selection count 153 indicating the number of times the advertisement content indicated by the advertisement ID 151 is selected, and an advertisement content associated with the advertisement ID 151 Each item of the game progress information 154 is included. The game progress information 154 has a plurality of conditions.

For example, if the score is 1600 when the player clears a certain game, referring to the game progress information 154, the advertisement ID 151 includes two data of “a123” and “a124”. Therefore, the time (execution time) at the time of clearing is referred to, and if the time is 2 minutes 58 seconds, the game progress information 154 is referred to and data with the advertisement ID 151 of “a123” is obtained.
In this way, by setting a plurality of conditions for the game progress information, it is possible to show the advertising content that more matches the game progress information to the player.

(Third embodiment)
Finally, a third embodiment to which the present invention is applied will be described.
Note that, in the following description and drawings, the same reference numerals or the same reference numerals are given to portions that perform the same functions as those in the first embodiment described above, and overlapping descriptions will be omitted as appropriate.
FIG. 9 is a flowchart of an advertisement content selection process according to an example of the third embodiment.
FIG. 10 shows an example of the advertisement content DB 222 and the user log DB 224 according to an example of the third embodiment.
The advertisement content selection process in FIG. 9 is performed in step S25 of the Web server 20 in FIG. 3 described above, and the advertisement content not shown to the player is preferentially shown in consideration of the user log. It is.

First, in step S221, the control unit 110 of the Web server 20 selects an advertisement ID that matches the game progress information from the advertisement content DB 222.
Here, the advertisement content DB 222 will be described with reference to FIG. The advertisement content DB 222 is stored in the storage unit 120 (see FIG. 2) of the Web server 20, and the advertisement ID 251 is used as a key item to select the URL 252 indicating the location information where the advertisement content is stored and the advertisement content indicated by the advertisement ID 251. Each item of game progress information 254 for selecting an advertisement content associated with the advertisement ID 251.
For example, when the player clears stage 1 of a game in 2 minutes and 30 seconds and selects a record that matches the condition with reference to the game progress information 254, the corresponding advertisement ID 251 is changed from “a123” to “a521”. There are four records up to. Here, first, a record whose topmost advertisement ID 251 is “a123” is obtained.

Returning to FIG. 9, in step S <b> 222, the control unit 110 of the Web server 20 searches the user log DB 224 for the selected user advertisement ID.
Here, the above-described processing will be described with reference to FIG. The user log DB 224 is provided in the storage unit 120 (see FIG. 2) of the Web server 20, and has an advertisement ID 263 that stores the selected advertisement ID using the date 261 and the user ID 262 as key items.
For example, when the user ID of the player who is currently playing is “u011834”, a record with the user ID 262 “u011834” is extracted with reference to the user log DB 224. Then, the record (B) whose advertisement ID 263 is “a123” is extracted.

Returning to FIG. 9, in step S <b> 223, the control unit 110 of the Web server 20 determines whether there is an advertisement ID that matches the user log DB 224. If there is an advertisement ID that matches the user log DB 224 (step S223: Y), the control unit 110 of the Web server 20 moves the process to step S224. On the other hand, when there is no advertisement ID that matches the user log DB 224 (step S223: N), the control unit 110 of the Web server 20 determines the URL of the advertisement content server 30 corresponding to the searched advertisement ID (step S223). S225).
Here, in the example of FIG. 10B described above, since there is a record with the advertisement ID 263 “a123” that matches the user log DB 224, the process proceeds to step S224.

  Next, in step S224, the control unit 110 of the Web server 20 determines whether or not an advertisement ID that matches the user log DB has been determined for all advertisement IDs. When all the advertisement IDs are checked (step S224: Y), the control unit 110 of the Web server 20 randomly selects one advertisement ID from the advertisement IDs that match the conditions from the advertisement content DB 222. Then, the URL of the advertisement content server 30 is determined (step S225). On the other hand, if all the advertisement IDs are not checked (step S224: N), another advertisement ID that matches the game progress information is selected from the advertisement content DB 222 (step S226). Then, the control unit 110 of the Web server 20 moves the process to step S222.

  In the example of FIG. 10B described above, only the advertisement ID “a123” is determined, and not all advertisement IDs are determined. Therefore, step S224 is NO, and another advertisement ID is determined in step S226. “A137” of the record next to “a123” in the advertisement content DB 222 is selected. In step S222, the user log DB 224 is searched for a record having a user ID “u011834” and an advertisement ID “a137”. Since the record with the user ID “u011834” has only the advertisement ID “a123”, there is no matching advertisement ID in step S223 (step S223: N), and the URL corresponding to the advertisement ID “a137” is It is determined (step S225).

When the URL of the advertisement content server 30 is determined in step S225 or step S227, in step S228, the control unit 110 of the web server 20 adds 1 to the value of the number of times 253 for selecting the corresponding record in the advertisement content DB 222 and performs the advertisement. The content DB 222 is updated. Thereafter, in step S229, the control unit 110 of the Web server 20 adds log information data to the user log DB 224, and ends this process.
In the above example, as shown in FIG. 10C, the record (C) with the user ID 262 “u011834” and the advertisement ID 263 “a137” is added to the user log DB 224.

In this way, by using the log information, it is possible to prevent the advertising content that has been displayed in the past from being displayed on the player.
In addition, when all the contents are referred to, the selection of the contents after the second time is random, but a plurality of contents may be selected in order.

  As mentioned above, although embodiment of this invention was described, this invention is not limited to embodiment mentioned above. In addition, the effects described in the embodiments are merely the most preferable effects resulting from the present invention, and the effects of the present invention are not limited to those described in the embodiments. In addition, although embodiment mentioned above and the deformation | transformation form mentioned later can also be used in combination as appropriate, detailed description is abbreviate | omitted.

(Deformation)
As described above, various modifications and changes are possible without being limited to the embodiments described above, and these are also within the scope of the present invention.
(1) In the above-described embodiment, the advertisement content is displayed instead of the game screen. However, the display timing may be displayed together with the game screen. Further, the content is not limited to advertisement content. For example, when content is displayed together with the game screen, the content is intended to assist the progress of the game, so that the motivation for viewing the content can be expected, and the effect of displaying the content can be expected.
(2) In the above-described embodiment, the database storing the URL is stored in the storage unit of the Web server, but may be stored in another server.
(3) In the above-described embodiment, the user log has the advertisement ID displayed on the player, but it may have the player's play result. In that case, content selection according to the player's play can be performed more accurately.
(4) In the above-described embodiment, the game score and the game execution time are used as the progress information at a predetermined time of the game. However, the acquired item, the number of items, and the life that is the allowable number of failures A game situation such as a point value may be used.

It is a figure showing the whole game distribution system composition concerning an example of a 1st embodiment. It is a block diagram which shows the structure of each computer which comprises the game delivery system which concerns on an example of 1st Embodiment. It is a flowchart which shows the process of the game delivery system which concerns on an example of 1st Embodiment. The example of a screen displayed on the display of the terminal which concerns on an example of 1st Embodiment is shown. It is a flowchart which shows the advertising content selection process of the web server which concerns on an example of 1st Embodiment. It is a figure which shows the example of the database which has in the memory | storage part of the Web server which concerns on an example of 1st Embodiment. It is a figure which shows the example of the screen transition in the game delivery system which concerns on an example of 1st Embodiment. It is a figure which shows the example of advertisement content DB which concerns on an example of 2nd Embodiment. It is a flowchart of the advertising content selection process which concerns on an example of 3rd Embodiment. It is a figure which shows the example of advertisement content DB and user log DB which concern on an example of 3rd Embodiment.

Explanation of symbols

1 Game distribution system 10 Terminal 11 ROM
14 Web page 16 Game screen 18 Advertising screen 20 Web server 22, 122, 222 Advertising content DB
24,224 User log DB
30 advertising content server 110 control unit 120 storage unit 130 transmission unit 140 reception unit 150 display unit 160 input unit

Claims (10)

It is stored in a computer that is a Web server, and data relating to the progress of the game is sequentially transmitted from the Web server to a terminal connected via a communication line. A control program,
A content selection step of selecting content corresponding to the progress information at a predetermined time of the game;
A content transmission step of transmitting the selected content to the terminal;
A control program for causing the computer to execute. The control program according to claim 1,
The content selection step selects the content based on the progress information including at least one of the score of the game, the execution time of the game, and the situation of the game. In the control program according to claim 1 or 2,
The content selection step selects a content displayed on the terminal instead of the game image of the game. In the control program according to any one of claims 1 to 3,
The game has a plurality of stages,
The content selection step selects a content corresponding to the progress information at the time when one stage of the game is completed. In the control program according to any one of claims 1 to 4,
The selected content is acquired from another server different from the web server based on the location information of the content that is communicably connected to the web server or stored in a database included in the web server. A control program for causing a computer to execute a content acquisition step. The control program according to claim 5, wherein
A control program for causing the computer to execute a database update step of updating the number of times of transmission of the content stored in the database in response to transmission of the content to the terminal. In the control program according to any one of claims 1 to 6,
The control program characterized in that the content is content related to an advertisement. In the control program according to any one of claims 1 to 7,
A user information receiving step for receiving user specifying information for specifying a user of the terminal;
A user history storage step of storing information related to the content transmitted to the terminal in a database communicable to the Web server as user history information in association with the user specifying information;
To the computer,
The content selection step selects the content based on the history information of the user stored in the database and the progress information at a predetermined time of the game executed on the terminal. Control program. A web server connected to a terminal via a communication line,
A storage unit that stores the control program according to any one of claims 1 to 8 and a game program of a game controlled by the control program;
A control unit for executing the control program;
A transmission unit that sequentially transmits data related to the progress of the game generated by executing the game program to the terminal;
Web server provided with A game distribution system in which a terminal and a Web server are connected via a communication line, and the Web server sequentially transmits data relating to game progress to the terminal, whereby the game is executed on the terminal.
The web server
Means for selecting content corresponding to progress information at a predetermined time of the game;
Means for transmitting the selected content to the terminal;
With
The terminal
Means for receiving the content;
Means for displaying the received content;
A game distribution system characterized by comprising:

Images