JP2008015732A - Store information management system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a store information management system that motivates customers to visit stores by significantly facilitating a registration for point membership in a plurality of stores and managing customers' visit information and point information for the plurality of stores on a computer basis. <P>SOLUTION: In the store information management system, printed matter such as leaflets or pamphlets provided by stores is used, and a two-dimensional code (including store ID) for membership registration printed on the printed matter is imaged by a photomail function of a portable communication device 3 (loaded with a contactless IC card). A mail function program described in the two-dimensional code is then started to send a membership registration mail message to a store information management server 2. The store management server 2 receiving the mail message identifies the machine number, model code and the like of the portable communication device 3 by the mail message, registers a customer ID assigned to the customer using the portable communication device 3 in a customer membership identification information DB 36, and notifies it to the portable communication device 3 in the form of a bar code. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a store information management system for managing customer visits with a computer, and in particular, grasps the customer visit date as card information and gives a special benefit to the customer who visits the store on the day when the store wants to promote the customer visit. The present invention relates to a store information management system for managing the card information as well as customer information on a computer.

  Many conventional point cards simply display the number of points acquired by shopping or the like. However, such point cards lack interest and impact, and therefore often do not lead to arousing customers' willingness to purchase or stimulating their willingness to visit the store.

  Therefore, a point card is developed in which a game is played in parallel with the acquisition of points, and for example, bonus points are given to customers who win the game. However, since point services using such cards have been provided in many stores in recent years, it has become increasingly difficult to differentiate from competitors, and it is difficult to obtain the effect of stimulating customers' willingness to purchase and visit customers. It's getting on.

  In addition, the conventional point card can contribute to increasing the purchase price of the customer and increasing the number of visits to the store, but the store side wants a specific date (for example, event date, specific product) Special sales day, date of mass arrival of goods, off-season days that can be grasped in advance, etc.).

  A customer card for promoting a store visit is known in which a bingo game designed to allow more customers to visit the store on the day desired by the store is performed on a piece of paper card (for example, Patent Document 1). ).

  By the way, as technical remarks of the present invention, the use of non-contact type IC chips has recently been used in various fields. This non-contact type IC chip has a digital signal processing function and transmits / receives data to / from a reader / writer via a contact (ie, an IC chip mounted on an IC card with an external terminal). It has a communication function by induction.

  FIG. 13 is an external view showing the entire structure of the non-contact type IC card. In FIG. 13, a card 91 is an IC card substrate part, and an antenna line 92 is an antenna for signal transmission / reception stretched on the inner peripheral part of the card 91, and a card reader / writer installed separately. Send and receive electromagnetic wave signals between the two. An IC chip 93 mounted on the card 91 is connected to the antenna line 92.

  As this non-contact type IC chip, not only a contact type chip whose distance to the reader / writer is several mm, but also a remote type chip that can be read and written even at a further distance has been developed. Usually, as a digital signal processing function of a non-contact type IC chip (IC chip 93 shown in FIG. 7), a CPU function, a memory function, an interrupt processing function, an input / output function, and the like are provided. In addition to the coiled antenna function, the communication function of the contactless IC chip includes a contactless power transmission function, a contactless signal transmission function, a clock generation function, a reset signal generation function, and the like.

  Further, as another technical background of the present invention, in recent years, a cellular phone device having a function of taking a photograph and a mail transmission function has been developed. At this time, a barcode or a two-dimensional code is photographed. A mobile phone device having a function of identifying a URL included in these codes and automatically displaying a home page indicated by the URL has been developed.

FIG. 14 is an explanatory diagram showing an example of a barcode and an example of a two-dimensional code. FIG. 14A shows an example of a barcode, and FIG. 14B shows an example of a two-dimensional code. It is shown. When the barcode or two-dimensional code shown in FIG. 14 is printed on a print medium such as a flyer or pamphlet, the above-described mobile phone device with a mail function captures the shape and identifies the data indicated by these codes. Thus, for example, those that can be used as URLs have been developed.
Utility Model Registration No. 3112673

  By the way, in the conventional store information management system that manages only the conventional point card, for example, in the case of merely displaying the number of points acquired by shopping etc., as described above, it is lacking in interest and impact. In other words, there is a problem that it is not possible to tie up customer's willingness to purchase or stimulate customer's willingness to visit.

  In addition, in the case of a conventional point card configured such that bonus points are given to a customer who wins the game in parallel with the acquisition of points, for example, as described above, in recent years, Since the promotion of store visits has been carried out at many stores, it has become increasingly difficult to differentiate from competitors, and there is still a problem that it is impossible to stimulate customers' willingness to purchase or visit.

  In addition, as described above, the conventional point card can contribute to increasing the purchase price of customers and increasing the number of visits to the store, but the specific date that the store wants as a sales strategy (for example, event date) In other words, there is a problem that it is not possible to guide the customer to visit a special sale day of a specific product, a date when a product is received in large quantities, a quiet day that can be grasped in advance, and the like.

  Furthermore, in the system using the customer card as disclosed in the above-mentioned Patent Document 1, it is necessary for the customer to always carry the card, and the customer generally already manages and carries many cards for other purposes. Therefore, increasing the number of cards that should be newly managed and carried was a burden on card management and carrying. Also, the accumulated points are lost due to the loss of the card. Furthermore, the procedure for registering as such a point member is complicated.

  Therefore, the present invention is very easy to register to become a point member at a plurality of stores, the store visit information and point information of each customer of a plurality of stores is managed on a computer, the customer of each store It is an object of the present invention to provide a store information management system that facilitates membership registration and participation in a card game that stimulates customer incentives and guides customers to visit a specific day desired by the store.

  The present invention has been made in view of the problems of the store information management system that manages the card information and the like for the conventional game described above, and stores systems in a plurality of stores that provide products or services and mobile phones owned by customers. In a store information management system connected to a communication device via a communication network and managing store visit records by each customer, the store system is included in a non-contact type IC chip built in the portable communication device. Store member storing means for storing in advance in association with a store ID for each store and attribute data of the store, and a customer possessing at least the customer Customer member registration means to register in association with attribute data including e-mail address of portable communication device, and to each store member for each customer member A customer visit recording means for recording visits, and the customer member registration means receives an email for customer registration application from one of the customer's mobile communication devices to one of the plurality of store members. , Providing a customer ID for identifying the customer and registering the customer with the store member, and returning the customer ID to the mobile communication device of the customer, The customer ID is stored in the non-contact type IC chip, and the customer store recording means reads the customer ID of the customer by the non-contact type IC reading means connected to the store system of the store where the customer visited. The store information management system is characterized in that the store visit record of the customer to the store member is updated.

  Here, in the store information management system, the e-mail for customer registration application from the customer's mobile communication device to one of the plurality of store members is transmitted by the mobile communication device for each store member. It is characterized by being automatically executed by reading a predetermined two-dimensional code prepared in advance.

  In the store information management system, the two-dimensional code includes a store ID that identifies the store member.

  Further, in the store information management system, for each month from January to December constituting the year, calendar information is generated for each store member by displaying calendar information in which rows belonging to each month are displayed in N rows and N columns. An information generating means, and the customer store recording means receives the store visit notification of the customer member to the store from the store system, so that the customer member's store information is included in the calendar information of the store member. A mark indicating that the store has been visited is recorded.

  In the store information management system, the calendar information in which the mark indicating the store visit by the customer member is recorded is transmitted to the mobile communication device of the customer member, and is displayed on the display screen of the mobile communication device. It is displayed.

  In the store information management system, the calendar information in which the mark indicating the store visit by the customer member is recorded is stored in the contactless IC chip in the mobile communication device of the customer. It is characterized by that.

  In the store information management system, the calendar information constitutes a bingo card related to the display of the row and column of the month, and the mark is at least one of a vertical column, a horizontal column, and a diagonal column of the bingo card. It is characterized by comprising card information transmitting means for transmitting an e-mail notifying completion of bingo to the mobile communication mail of the customer member when they are aligned.

  In addition, the store system or the store information management system performs a process for giving a predetermined privilege to the customer member who has completed the bingo according to the number of rows in the month.

  In the store system or the store information management system, the privilege is addition of points owned by the customer member, gift of a product, or issuance of a coupon for discount of a product purchase price.

  Further, in the store information management system, the process for granting the privilege includes adding point information owned by the customer member or giving coupon information for giving a product or discounting a product purchase price. Including a process of transmitting to the apparatus.

  In the store information management system, the coupon information is stored in a non-contact type IC chip in the mobile communication device of the customer member and displayed on a screen of the mobile communication device. To do.

  In the store information management system, the store system is configured to store the coupon information stored in the contactless IC chip of the customer's mobile communication device by the contactless IC chip reader connected to the store system. The process for granting the privilege is executed by reading.

  Further, in the store information management system, the store system is connected to the calendar information generating means via the communication network, and the matrix display date in the calendar information for each store member for each month is displayed. The calendar information generating means generates the calendar information unique to the store system based on the data indicating the configuration of the days displayed in the matrix sent from the store system. Features.

  In the store information management system, when the customer member registration unit receives an email for customer registration application to one of the plurality of store members from the mobile communication device of the customer, A form for describing attribute data is returned, and when the attribute data of the customer is described and returned in the form, the customer is registered as a member in the customer member registration means.

  According to the store information management system of the present invention, there is provided a store information management server for performing on a computer the progress and management of a card game based on a card designed by the store side, so that a customer can participate in this card game. As a means of accessing the server when applying for registration, a two-dimensional barcode (including store ID) described in a printed matter such as a flyer or a pamphlet is photographed with a portable communication device with a photo function, and this two-dimensional Since the mail program included in the barcode is activated on the portable communication device and has means for transmitting the store ID to the server, there is an effect that the membership registration process for customers participating in the card game is facilitated.

  Further, a barcode including the customer ID of the customer received from the server as a response to the registration application is stored in a non-contact IC chip (for example, a memory of a non-contact IC card) mounted on the portable communication device. Since this is provided with a means for holding it over the non-contact IC card reader attached to the terminal device on the store side and inputting it to the terminal device on the store side and transmitting it to the server, the visit of the customer member who participated in the card game It becomes easy to grasp the results.

  In addition, for example, the function of a conventional portable card is substituted by a contactless IC card mounted on a portable terminal device, so additional card management and troublesome card sorting processing when using the card are also possible. There is an unnecessary effect,

  Furthermore, a game card corresponding to the customer member and the store is issued online, and a mark corresponding to the day when the member visited the store is written on this card. Since the privilege corresponding to the pattern is given, it is possible to stimulate the customer's willingness to purchase and to visit the store, and to induce the customer to visit the specific day desired by the store. Therefore, for example, there is an effect that can be applied as a sales promotion means in a store such as a supermarket or a pharmacy store, an arbitrary retail business having a store, a service business, or the like.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
FIG. 1 shows an overall configuration of a store information management system according to an embodiment of the present invention. As shown in FIG. 1, the store information management system according to the present embodiment includes a plurality of store members 1 (an) that provide respective benefits, and a store information management server 2 that supervises the plurality of store members. The communication line 100 and the mobile phone terminal 3 carried by the customer member are provided. It is assumed that the cellular phone terminal 3 has a photography function and is equipped with a non-contact type IC card.

The plurality of store members 1 (a to n) and the store information management server 2 are connected to each other via a communication line 100 so as to communicate with each other. The mobile phone terminal 3 can be communicably connected to the store information management server 2 via a mobile phone line (not shown).
Each of the plurality of store members 1 (a to n) includes a plurality of stores 120 and a store member server 110 (a to n).

  The barcode stored in the non-contact type IC card mounted on the mobile phone terminal 3 can be read by the non-contact type IC card reader of the terminal device installed in each of the plurality of stores 120 (see FIG. 4). ).

  The store information management server 2 stores, as main components, a processing unit 20 responsible for managing game data and the progress of the game, and information for authenticating each store belonging to the store member server 11 (an). A store member identification information DB (database) 35 and a customer member identification information DB (database) 36 for storing information for authenticating customer members (customers who have applied for membership registration by a method described later). .

  The communication line 100 can be configured by an Internet network, a LAN, a public telephone line, or the like. Each store member 1 (a to n) has completed customer membership registration, and each of the store member servers 110 (a to n) has already opened a point account corresponding to the member. And

  The customer member uses one of the stores of the store member 1 (a to n), thereby opening an account for some points provided by the store member, and accumulating the number of points. (However, the number of points may be zero).

Hereinafter, functions of the store information management system shown in FIG. 1 will be described.
A customer who wishes to participate in a card game first accesses the store information management server 2 via the mobile phone device 3 that is carried and carried by the customer, and performs membership registration for participation in the card game.

  FIG. 2 is an explanatory diagram showing a procedure until a customer registers as a member. As shown in FIG. 2, a customer who performs membership registration first has a flyer, a pamphlet, etc. provided by the store 120 (an) -i at the store 120 (an) -i (i is the store number). The two-dimensional code for member registration printed on the printed material is photographed by the photo mail function of the mobile communication device 3.

  As a result, the mail function program described in the two-dimensional code is activated, and a member registration mail is transmitted to the store information management server 2. This email may be an empty email when providing a service that does not specify a store, or may be an email including a store ID or the like included in the two-dimensional code in an email text.

  Further, the mail function program included in the two-dimensional code may be one completed mail function program, or may have a function of only activating the mail function of the mobile communication device 3.

  On the other hand, in the store management server 2 that has received this mail, the machine number / model code of the mobile communication device 3 is specified by this mail, a customer ID is given to the customer who uses this mobile communication device 3, and the customer Register in the member identification information DB 36. At this time, when the store ID is included in the mail text, the registration can be performed for each store ID. The store ID can also be used to determine the type of game or the like provided by the store 120 (an) -i, the type of privilege, and the like.

  More specifically, the store information management server 2 that has received this mail gives a customer ID to the customer and creates a barcode that includes the customer ID as information. In addition, a game card is issued for each store member / member, and initial information necessary for the game card (for example, calendar information in the case of a bingo game) is entered. The game card issuance process includes a process in which an area for storing card information is secured in the storage unit of the store information management server 2 and the necessary initial information is stored.

  FIG. 3 is an explanatory diagram showing a response from the store information management server to the member registration mail. As shown in FIG. 3, the store information management server 2 that has received the member registration mail (see FIG. 2) performs the above-described member registration process, and then transmits the member registration mail to the mobile communication device 3 that has transmitted the member registration mail. Then, a mail including a barcode including the created customer ID as information in a mail text is responded.

  In response to this, the mobile communication device 3 stores the mail text including this barcode in its own internal memory (not shown) and the memory of the non-contact type IC card to be mounted, and displays the bar message on the display screen. Display mail text including code. On this display screen, the mail text including the barcode can be read from the internal memory and displayed at any time.

  FIG. 4 is an explanatory diagram showing a method for notifying the store information management server of the member's visit after the member registration via the terminal device installed in the store. As shown in FIG. 4, first, the customer who has the mobile communication device 3 and visits any store of the store member 1 (a to n) displays a mail text including the barcode on the display screen. The mobile communication device 3 provided with this display screen is presented to the store side. More specifically, the barcode information stored in the memory of the non-contact type IC card mounted on the mobile communication device 3 is transferred to the terminal device (here, the store terminal device 121a-1) installed in the store. It is read by the attached non-contact type IC card reader (here, non-contact type IC card reader 122a-1).

  Thereby, the bar code (that is, the customer ID information) is input to the store terminal device and transmitted to the store information server 2 via the communication line 100.

  Upon receiving this, the store information server 2 searches the information for authenticating each store stored in the store member identification information DB (database) 35, authenticates the store provided with the store terminal device, And after searching the information for authenticating the member stored in the customer member identification information DB (database) 36 using the barcode (that is, the customer ID information) as key information, this member authentication is performed. The fact that the customer member has visited the store is processed as a game result of the customer member (that is, the store history information of the store information management server 2 is updated), and a predetermined card game for each store is advanced. The result is returned to the mobile communication device 3.

  FIG. 5 is an explanatory diagram showing the response content of the store information management server when the store information management server is notified of the visit of the member after member registration. As shown in FIG. 5, from the store information management server 3, game information and the like are responded to the mobile communication device 3 together with the customer ID and displayed on the display screen of the mobile communication device 3. Bar code information for specifying a coupon for each store (which may be a type of card game) is included, and is displayed on the display screen of the mobile communication device 3. For example, in the case of a bingo game, the game information may include calendar information designed by the store (see FIGS. 8 and 9).

  FIG. 6 is an explanatory diagram showing the content of a report that is reported from the store information management server to the mobile communication device when the card game is completed. As shown in FIG. 6, when the card game (bingo game here) is completed, the store information management server 3 sends a report content for notifying the completion of the card game together with the customer ID to the mobile communication device 3. Although displayed on the display screen of the mobile communication device 3, this report includes bar code information for specifying a coupon (may be a card game type) for each store. It is displayed on the display screen of the device 3. For example, in the case of a bingo game, the completed calendar information (see FIG. 10) is included in the report contents that notify the completion of the card game.

Hereinafter, an example of the process at the time of card game execution in the store information management server 2 will be described.
FIG. 7 is a block diagram showing a configuration of each functional block for executing a card game in the store information management server 2. The store information management server 2 illustrated in FIG. 7 includes an input unit 10, a processing unit 20, a storage unit 30, and a display unit 40.

  The input unit 10 includes a month designation input unit 11, a cell input unit 12 (day designation input means), a number input unit 13, and an orderer input unit 14. The processing unit 20 is responsible for the progress of the card game. The card information generating unit 21 includes a winning condition setting unit 22, a cell number setting unit 23, a number setting unit 24, and a monthly data allocation unit 25.

  The storage unit 30 is described on a card, a program storage unit 31 that stores an execution program, a winning condition storage unit 32 that stores a winning pattern of a bingo game, a monthly data storage unit 33 that stores monthly history data, and the like. A card information storage unit 34 for storing all data, a store member identification information DB (database) 35 for storing information for authenticating each store belonging to the store member server 11 (an), and members (in advance) A customer member identification information DB (database) 36 that stores information for authenticating a customer who has applied for membership registration.

  The configuration shown in FIG. 7 is a functional configuration based on functional units and does not indicate a hardware configuration (the hardware configuration includes a control / arithmetic unit realized by a CPU, a storage device, an input / output device, a display, and the like. Device etc.). Note that the input unit 10 can be configured to include, for example, a keyboard, a pointing device, and the like.

  Hereinafter, the card game execution function of the store information management server 2 shown in FIG. 7 will be described. When the store information management server 2 issues a card corresponding to a member and a store, the card information generation unit 21 uses information stored in the storage unit 30 and information input to the input unit 10. Card information. More specifically, the following processing is performed.

  First, the month designation input unit 11 designates and inputs any month from January to December. The monthly data storage unit 33 stores data for each month from January to December. The monthly data allocation unit 25 allocates the data of any month stored in the monthly data storage unit 33 to the card according to the designation input to the month designation input unit 11.

  The cell input unit 12 inputs the number of cells of the bingo card. The input cell number is assigned to the bingo card by the cell number setting unit 23. The number input unit 13 inputs a number corresponding to any day of the month corresponding to the bingo card in each cell. The input number is assigned to the bingo card by the number setting unit 24.

  Each winning condition is stored in the winning condition storage unit 32 in correspondence with the winning type of the bingo game. The stored winning conditions are set in the bingo card by the winning condition setting unit 22. The winning species determined by the winning conditions are preferably assigned according to, for example, the arrangement of rows with aligned marks and the number of rows. The winning type is not particularly limited. For example, 50 points are given for one row of bingo (the number of rows with a single mark), 100 points for 2 rows, 300 points for 3 rows, etc. You may set to do. Further, for example, a privilege plan such as a gift certificate of 500 yen for one bingo, 1,000 yen for two rows, 5,000 yen for three rows, or the like may be set.

  Further, the orderer input unit 14 is configured so that the card orderer can input in advance. The input orderer information is used when the card information storage processing unit 26 stores card information as initial information necessary for the game card in the card information storage unit 34 in association with the orderer.

  The card information is transmitted to the member's mobile phone device 3 via the card information transmission unit 50 when the member has a record of visiting the store. The mobile phone device 3 is registered when the member registers. It can also be configured to transmit to.

  The card information storage unit 34 stores the card information of the card issued by the card information generation unit 21, and also stores information related to the card orderer and information related to the progress of the game.

  Hereinafter, an example of card game execution according to the present invention will be described in the case of customer visit promotion. The card game execution according to the present invention can be used, for example, as a customer visit promotion means in a store such as a supermarket or a pharmacy store, but the present invention is not limited to such a use example. It can also be applied to any retail trade, service trade, etc. that it has.

  FIG. 8 shows an example of a bingo card issued by the store information management system according to the present invention. Hereinafter, an example of a bingo card and a bingo game using the bingo card will be described with reference to FIG.

  FIG. 8A shows a bingo game calendar 61 with 3 × 3 = 9 cells issued for July, and FIG. 8B shows 4 × 4 = 16 cells similarly issued for July. The bingo game calendar 62 of FIG. 8C is also issued for July, and the bingo game calendar 63 of 5 × 5 == 25 is also issued for July, and FIG. 8D is also issued for July. The bingo game calendar 64 having 6 × 6 = 36 cells is shown.

  As shown in the figure, in the bingo game calendars 61 to 64, a numerical value (date) indicating any day in the month of July is entered in each cell. As shown in FIG. 8D, a “lucky” mark is written on some squares of the bingo game calendar 64 before the game starts. Accordingly, in the bingo game calendar 64, for example, if “Lucky” marks are entered on the 12th and 27th day, “Lucky” marks are aligned in one diagonal row, and the winning condition storage unit 32 (FIG. 2). The winning pattern is checked against the winning pattern stored in. In addition, for example, if a “lucky” mark is entered in each cell on the 4th, 5th, 20th, and 25th, the mark is aligned in one vertical column, and the winning type is generally different from the above winning. The winning pattern is also checked against the winning pattern stored in the winning condition storage unit 32.

  FIG. 9 shows another example of a bingo card issued by the store information management system according to the present invention. As shown in FIG. 9, this bingo card 80 has a bingo game calendar with 5 × 5 = 25 squares, and “members” as information of the card orderer (ie, customer before membership registration). "Code" and game progress status (number of bingo-acquired columns) are entered, and further, the number of points awarded according to the number of bingo-acquired columns (corresponding to the winning type) and sentences explaining the benefits are entered .

  FIG. 10 shows, as an example, a state in which the description content of the bingo card issued by the store information management system according to the present invention transitions with the progress of the game and its end view. FIG. 10A shows a state immediately after member registration, that is, a state in which a mark (that is, a circle indicating a member's visit to the store) is not yet entered, and FIG. FIG. 10C shows a state where the bingo two-row acquisition is achieved, and FIG. 10D shows a state where the bingo three-row acquisition is established (end view).

  In accordance with this number of bingo-acquired columns (the number of columns with a set of marks), the member is awarded a privilege (winning type). This privilege is not particularly limited. For example, as described above, the number of points such as 50 points for 1 row of bingo (the number of rows with a mark) is 100 points for 2 rows, 300 points for 3 rows, etc. Alternatively, a special plan such as a gift certificate of 500 yen for one bingo, 1,000 yen for two lines, 5,000 yen for three lines, or the like may be set. A member code is issued to the bingo card orderer and can be used as an ID for identifying the member.

FIG. 11 is a flowchart showing the operation of the processing unit 20 in the store information management system according to the present embodiment.
First, a member code is issued, and information (master data) such as a member's name, address, and telephone number corresponding to the member code is input and processed via the orderer input unit 14 of the input unit 10 ( Step S10).

Next, the inputted master data is processed in association with the member code (step S20).
Next, the card information storage processing unit 26 stores data corresponding to the member code and the input master data in the card information storage unit 34 (step S30).
Then, the card information storage processing unit 26 processes the member code in association with the store visit date / time, bingo progress data and acquired data (actual data) (step S40).

  Further, the card information storage processing unit 26 stores in the card information storage unit 34 the store date / bingo progress data and acquired data linked to the member code (step S50), and finally stores the store date in the member code. Calculating the number of days the store is visited by linking the bingo progress data and bingo calendar data to obtain bingo (step S60).

  Next, the member code is linked to the store visit date / time, bingo progress status data and bingo calendar data, and the result of calculating how many days the store will be obtained is stored in the card information storage unit 34 as data ( Step S70).

  Thereafter, card information including information indicating the game progress status can be notified to the card orderer or the card user. Specifically, first, from the bingo progress status data, bingo calendar data, etc. stored in the card information storage unit 34, for each customer, the next day the store will receive bingo, or reach (bingo acquisition E-mail notification of data such as whether the state is one step before).

  In addition, for example, an e-mail with a message such as “If you visit the store on the next 29th, you will get a bingo and have a privilege” will be delivered. In this mail, for example, a message of thank you for visiting the store, an advertisement, image data indicating the progress of the bingo game, and the like can be posted simultaneously. Thereby, the customer comes to the store with the pleasure and expectation of bingo acquisition, and the store visit promotion effect is obtained for the store.

  FIG. 12 shows a hardware configuration of the store information management server of the store information management system according to the present embodiment. In FIG. 12, the store information management server 2 includes, as main components, a control unit 210 that controls the whole, a display device 220 that displays input / output data and transmitted / received data and commands, and analog data is digital. An input device 230 for inputting manual input data and operation information after conversion into data, a store member identification information DB 35 storing data for authenticating store members, and data for authenticating customer members A customer member identification information DB 36, a calendar information DB 37 for storing information necessary for the card game (here, calendar information), and a bingo game progress DB 38 for storing data necessary for the progress of the card game (here, the bingo game). , Card game prize type information, etc. (for example, correspondence information between prize types and coupons given to customer members) It includes a Coupon information storage DB 39, a common bus 240 and output bus 250, a.

  The control unit 210 shares processing of other components and controls the other components, a RAM 212 including programs and data necessary for update processing, a line control unit 213 that controls line connection, and communication A communication control unit 214 that includes a protocol necessary for communication using the line 100 and the mobile communication network and performs communication with other terminal devices and the mobile communication device 3, and a DB management unit 215 that controls the database (35 to 39). And a processing unit 20 (see FIG. 7).

  In addition to this, the control unit 210 can include a web server that manages web pages and performs access control. In addition, the CPU 211 controls the entire apparatus and shares processing of other main components. The RAM 212 includes a storage area for buffer control as well as a storage area for storing programs and data necessary for the update process.

  The line control unit 213 is for connecting to the communication line 100 and the mobile communication network, and can be configured to include a digital termination connection device (DSU), a router equipped with a firewall application for intrusion prevention, and the like.

  The communication control unit 314 executes control for selectively performing line connection with a plurality of terminal devices. The communication control unit 214 can include, for example, an NTP (Network Time Protocol) server for time synchronization on the Internet network, an NFS (Network File System) server for a distributed file system, and the like.

  The communication control unit 214 can further hold an encrypted communication protocol for transferring encrypted data for maintaining confidentiality of personal information and the like, and can execute control of an SSL (Secure Sockets Layer) server.

  The DB management unit 215 manages the databases (35 to 39) via the input / output bus 250. This management content includes exclusive control (occupation control) of data with respect to the database, a general buffering technique, and the like. By the way, the function of the processing unit 20 is as described above (see FIG. 7).

  The present invention is excellent in the effect of promoting visits to customers on a specific day, and for example, it is possible to induce the number of customers that increase particularly during the bargain sales period to visit the store on other regular sales days. Become. In addition, it is possible to induce a store visit on a day of the week when the number of visitors is small due to regional characteristics (for example, whether it is a downtown area of a city or a residential area around the city). In addition, motivate them to encourage customers to visit their stores before or after a date that is estimated to create economic space for the customer, such as certain days during the bonus season, salary dates at the end of the month, pension payment dates, etc. can do.

  A program for executing at least a part of the processing of each component of the store information management system according to the present invention by computer control and causing the computer to execute the above processing according to the procedure shown in the flowchart of FIG. In addition, a semiconductor memory, a CD-ROM, a magnetic tape, or other computer-readable recording medium may be stored and distributed. A computer including at least a microcomputer, a personal computer, and a general-purpose computer may read the program from the recording medium and execute the program.

  The present invention relates to a store information management system for managing customer visits with a computer, and in particular, grasps the customer visit date as card information and gives a special benefit to the customer who visits the store on the day when the customer wants to promote the customer visit. The present invention relates to a store information management system that manages the card information together with customer information on a computer, and has industrial applicability.

1 shows an overall configuration of a store information management system according to an embodiment of the present invention. It is explanatory drawing which shows the procedure until a customer registers as a member. It is explanatory drawing which shows the response from the shop information management server with respect to the mail of member registration. It is explanatory drawing which shows the method of notifying the store information management server of the said member's visit after the member registration via the terminal device installed in the store. It is explanatory drawing which shows the response content of the store information management server at the time of notifying the store information management server of the said member's visit after member registration. It is explanatory drawing which shows the content of the report sentence reported to a portable communication apparatus from a shop information management server, when a card game is completed. It is a block diagram which shows the structure of each functional block for performing a card game in the shop information management server 2. FIG. An example of the bingo card issued by the store information management system according to the present invention is shown. It shows another example of a bingo card issued by the store information management system according to the present invention. The state in which the description content of the bingo card issued by the store information management system according to the present invention transitions with the progress of the game and its end figure are shown as an example. It is a flowchart which shows operation | movement of the process part 20 in the shop information management system which concerns on this embodiment. The hardware configuration of the store information management server of the store information management system which concerns on this embodiment is shown. It is an external view which shows the whole structure of a non-contact-type IC card. An example of a barcode and an example of a two-dimensional code are shown.

Explanation of symbols

1a to 1n Store member 2 Store information management server 3 Mobile communication device (with photo mail function & non-contact IC card)
DESCRIPTION OF SYMBOLS 10 Input part 11 Month designation input part 12 Cell input part 13 Number input part 14 Orderer input part 20 Processing part 21 Card information generation part 22 Winning condition setting part 23 Cell number setting part 24 Number setting part 25 Monthly data allocation part 26 Card Information storage processing unit 27 Display control unit 28 Card issue control unit 30 Storage unit 31 Program storage unit 32 Winning condition storage unit 33 Monthly data storage unit 34 Card information storage unit 35 Store member identification information DB (database)
36 Customer Member Identification Information DB (Database)
DESCRIPTION OF SYMBOLS 40 Display part 50 Card information transmission part 210 Control part 61-64 Bingo calendar 121a-1 Store terminal device 122a-1 Non-contact type IC card reader

Claims (14)

In a store information management system that is connected via a communication network with a store system in a plurality of stores that provide products or services and a mobile communication device possessed by a customer, and manages store records of each store by each customer,
The store system has non-contact type IC reading means for reading data stored in a non-contact type IC chip built in the portable communication device,
Store member storage means for storing in advance in association with the store ID for each store and the attribute data of the store;
Customer member registration means for registering a customer in association with attribute data including at least an e-mail address of a mobile communication device possessed by the customer;
Customer store recording means for recording visits to each store member for each customer member,
The customer member registration means gives a customer ID for identifying the customer when an electronic mail for customer registration application to one of the plurality of store members is received from the mobile communication device of the customer. While registering the customer with the store member, returning the customer ID to the mobile communication device of the customer,
The customer mobile communication device stores the customer ID in the contactless IC chip,
The customer store recording means updates the store visit record of the customer to the store member by the contactless IC reading means connected to the store system of the store where the customer has visited the customer's customer ID. , A store information management system characterized by that.   Transmission of the e-mail for customer registration application from the customer's mobile communication device to one of the plurality of store members is performed by the mobile communication device using a predetermined two-dimensional code prepared in advance for each store member. The store information management system according to claim 1, wherein the store information management system is automatically executed by reading.   The store information management system according to claim 2, wherein the two-dimensional code includes a store ID for specifying the store member. Calendar information generating means for creating, for each store member, calendar information in which the days belonging to each month are displayed in a matrix of N rows and N columns for each month from January to December constituting the year;
The customer visit recording means is:
Recording a mark indicating that the customer member has visited the store in the calendar information of the store member by receiving the store member's store notification from the store system. The store information management system according to claim 1.   The calendar information in which the mark indicating the visit to the store by the customer member is recorded is transmitted to the mobile communication device of the customer member and displayed on a display screen of the mobile communication device. Item 5. The store information management system according to item 4.     6. The calendar information in which the mark indicating the store visit by the customer member is recorded is stored in the contactless IC chip in the mobile communication device of the customer. The store information management system described.   The calendar information constitutes a bingo card related to the display of the row and column of the month, and the bingo is completed when the marks are aligned in at least one of the vertical, horizontal, and diagonal columns of the bingo card. 6. The store information management system according to claim 5, further comprising card information transmission means for transmitting an e-mail informing the customer communication mail of the customer member.   The said store system or the said store information management system performs the process for providing the privilege predetermined according to the number of the line which the said month aligned with respect to the said customer member where the said bingo was completed to Claim 7 The store information management system described.   The store information management system according to claim 8, wherein the privilege is an addition of points owned by the customer member, gift of a product, or issuance of a coupon for discounting a product purchase price.   The process for granting the privilege includes a process of sending coupon information for adding points owned by the customer member or giving a product or discounting a product purchase price to the mobile communication device of the customer member. The store information management system according to claim 9, wherein   The store information according to claim 10, wherein the coupon information is stored in a non-contact IC chip in the mobile communication device of the customer member and displayed on a screen of the mobile communication device. Management system.   The store system reads the coupon information stored in the non-contact type IC chip of the customer's portable communication device by the non-contact type IC chip reader connected to the store system. The store information processing system according to claim 11, further comprising: The store system is connected to the calendar information generating means via the communication network, and transmits data indicating the configuration of the days displayed in the matrix in the calendar information for each month for each store member,
The calendar information generating means generates the calendar information unique to the store system based on data indicating the configuration of the days displayed in a matrix sent from the store system. The store information management system described.   When the customer member registration means receives an email for customer registration application to one of the plurality of store members from the mobile communication device of the customer, a form for describing the attribute data of the customer is provided. 2. The store information management system according to claim 1, wherein when a reply is made and the attribute data of the customer is described in the form and the reply is received, the customer is registered as a member in the customer member registration means.

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