JP2006331397A - Data processing system and data processing method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To enable a user such as a consumer to know the user's purchase history of commodities or the like using a memory carried by the user. <P>SOLUTION: The data processing system comprises a delivery device 22 delivering edited advertisement data DE through a network; display terminal devices 32a-32c displaying the edited advertisement data ED delivered in a first place within a predetermined area and including a reader/writer 35 performing reading and/or writing to an IC card 40 storing memory identification data MID; a second reader/writer 52 set in a second place within the predetermined area and performing reading and/or writing to the IC card 40; a history management device 23 managing history data HD1 and HD2 associated with memory identification data MID supplied from the first reader/writer 35 and history data HD1 associated with memory identification data MID supplied from the second reader/writer 52; and a history analysis device 24 associating, for each of the memory identification data MID, the history data HD1 and HD2 to generate analysis data D. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a data processing system and a data processing method for collecting usage history data of an owner using a memory such as an IC card.

  Some IC cards with a built-in memory store monetary amount data as value data in the memory. When the user purchases a product at a store, the IC card is subjected to an update process by which the reader / writer reduces the monetary data by the price of the purchased product and records the purchase history data in the memory.

  In addition, advertising display devices are often installed at stations, plazas, lobbies and the like where many people gather. In this display device, advertisement data created by an advertising agency or the like is displayed as a moving image or a still image. The advertisement displayed on the display device is unilaterally distributed to the viewer, and even if the viewer wants to know the details of one product advertised, it cannot be immediately known. . In addition, even an advertiser cannot confirm the effect of an advertisement performed using a display device installed at a predetermined place. In particular, the advertiser cannot associate a predetermined place where the display device is installed with the advertisement effect.

  In Patent Document 1, a coupon is issued at a terminal device of an advertisement providing store, the coupon is recorded on an IC card, and further, coupon use information used at the store is recorded on a management device, and according to the use information. System for calculating advertising rewards. However, in the system of Patent Document 1, a product purchase history indicating what products the IC card user has purchased and a history of behaviors indicating what stores the IC card user has visited are tracked. Can not do it.

JP 2002-298025 A

  The present invention has been made in view of the above problems, and its purpose is to know the purchase history and the like of the user's products using a memory carried by the user such as the consumer. An object of the present invention is to provide a data processing system and a data processing method.

  Specifically, an object of the present invention is to provide a data processing system and a data processing method capable of knowing a purchase history and the like of a user's products in association with a place where an advertisement is performed.

  Furthermore, an object of the present invention is to provide a data processing system and a data processing method that can issue coupons such as discount data and promote user use.

  A data processing system according to the present invention includes a distribution unit that distributes a plurality of advertisement data via a network, and the edited advertisement data distributed at the first location, and a memory that stores at least memory identification data. Display means having first reading / writing means for reading and / or writing, and second means for reading and / or writing to the memory, which are installed at a second location different from the first location. Read / write means, history data associated with the memory identification data supplied from the first read / write means, and memory identification data supplied from the second read / write means. A management means for managing associated history data; and for each of the memory identification data, the history data from the first read / write means and the performance from the second read / write means. And a analysis means for generating association analysis data data.

  The data processing method of the data processing system described above includes a step of distributing a plurality of advertisement data via a network by a distribution means, and a step of displaying the distributed advertisement data distributed by a display means installed at a first location. Reading out the memory identification data stored in the memory by the first reading / writing means provided in the display means, and a second reading set at a second location different from the first location Reading the memory identification data stored in the memory by the write / write means, the history data associated with the memory identification data supplied from the first read / write means, and the second read / write Managing history data associated with the memory identification data supplied from the storage means by the management means, and analyzing the memory identification data by the analysis means In, and a step of generating analysis data associated with the historical data from the historical data and the second read / write means from said first read / write means.

  According to the present invention, the history data from the first read / write means and the history data from the second read / write means are correlated and analyzed for each memory identification data allocated to the memory. By generating the data, it is possible to know the memory usage history, that is, the behavior history of the owner of the memory in a predetermined range centered on the first place.

  Hereinafter, a data processing system and a data processing method to which the present invention is applied will be described with reference to the drawings.

  As shown in FIG. 1, in a data processing system 1 to which the present invention is applied, first to third advertisement input devices 10a to 10c are managed as terminal devices managed by an advertiser A, an advertiser B, an advertiser C,. Is provided.

  Here, the advertiser A is, for example, a major advertising agency, and generates the first advertisement data AD1 of a specific company and / or a specific product with the first advertisement input device 10a. The advertiser A inputs a display time (for example, 15 seconds, 30 seconds), a time zone, the number of loops, a display period, and the like to the first advertisement input device 10a as conditions for distributing advertisement data.

  The advertiser B is an advertiser in a predetermined area, for example, a ticket dealer in the vicinity of the hotel H within 500 m. The advertiser B generates second advertisement data AD2 including advertisement data, coupon data, etc. of a specific movie by the second advertisement input device 10b.

  The advertiser C is, for example, a restaurant in a predetermined area, and is, for example, a restaurant in the vicinity of the hotel H within 500 m. The advertiser C uses the third advertisement input device 10c to generate third advertisement data AD3 including advertisement data of a specific store, coupon data, and the like.

  The first to third advertisement input devices 10a to 10c have the same configuration as, for example, a normal computer, and include a hard disk, a ROM (Read Only Memory), a RAM (Random Access Memory), and a CPU (Central Processing Unit). Display devices such as LCD (Liquid Crystal Display) and CRT (Cathode Ray Tube), input devices such as keyboards and mice, input / output interfaces (hereinafter simply referred to as I / F) of external storage devices such as optical disks, the Internet, etc. A communication I / F for communicating via the network is provided. The first to third advertisement input devices 10a to 10c generate first to third advertisement data AD1 to AD3 composed of moving image or still image data, audio data, character data, etc. with installed editing software or the like. To do. In the present invention, the number of advertisers and the number of advertisement input devices are not limited to this.

  Moreover, in this data processing system 1, as a device managed by the system operator S, the first to third advertisement input devices 10a to 10c of the advertiser A, the advertiser B, and the advertiser C are supplied. The editing apparatus 21 which edits thru | or 3rd advertisement data AD1-AD3 and the delivery apparatus 22 which distributes edited advertisement data are provided.

  The editing device 21 has a configuration similar to that of a normal computer, for example, and includes a display device such as a hard disk, ROM, RAM, CPU, LCD, and CRT, an input device such as a keyboard and a mouse, and an input / output of an external storage device such as an optical disk. Communication I / F etc. for communicating via networks, such as I / F and the internet, are provided.

  The editing device 21 receives the first to third advertisement data AD1 to AD3 supplied from the first to third advertisement input devices 10a to 10c via the communication I / F or the input / output I / F, and is installed. A series of edits composed of moving images, still image data, audio data, character data, etc., by editing the input first to third advertisement data AD1 to AD3 by executing the functions of the editing software etc. Advertisement data ED is generated.

  The first to third advertisement data AD1 to AD3 from the first to third advertisement input devices 10a to 10c are input via a network such as a WAN (Wide Area Network) connected using a public network. Done. Therefore, as will be described later, the first to third advertisement data AD1 to AD3 are input using the first to third advertisements using a protocol such as HTTP (HyperText Transfer Protocol) such as SSL (Secure Sockets Layer). The data AD1 to AD3 may be encrypted and performed using a secure line.

  As shown in FIG. 2, the edited advertisement data ED generated here includes the first advertisement data AD1 generated by the first advertisement input device 10a and the second advertisement data generated by the second advertisement input device 10b. The advertisement data AD2 and the third advertisement data AD3 generated by the third advertisement input device 10c are included. In the edited advertisement data ED, for example, the first to third advertisement data AD1 to AD3 are divided into three parts on the display screen, or one or a plurality of advertisement data is superimposed on other advertisement data. Has been edited to display. Each of the advertisement data AD1 to AD3 has a hierarchical structure, and when one advertisement data is selected, more detailed lower layer advertisement data is displayed.

  Note that the edited advertisement data ED includes location identification data PID assigned by the system operator S using the editing device 21, here, location identification data PID specifying the location of the hotel H. Furthermore, the edited advertisement data ED further includes an advertisement place supplied from a hotel input device 31 (to be described later), here, related data RD provided by the hotel H.

  When the editing device 21 generates the edited advertisement data ED as described above, the editing device 21 supplies it to the distribution device 22 via a wired or wireless network or a portable recording medium such as an optical disk. Note that the network transmission here may be encrypted by the above-described SSL or the like. This distribution device 22 has the same configuration as that of a normal server device, for example, and communicates via a network such as an input / output I / F of an external storage device such as a hard disk, ROM, RAM, CPU, optical disk, or the Internet. Communication I / F and the like. The distribution device 22 distributes the edited advertisement data ED generated by the editing device 21 to the hotel H via a network such as the Internet according to a predetermined condition such as a designated date and time. Here, the distribution device 22 displays the location identification data PID allocated to the display terminal devices 32a to 32c, which are distribution destinations of the edited advertisement data ED described later, by the database constructed on the hard disk, and the display terminal devices 32a to 32c. For example, it is managed in association with address data on the network. The distribution device 22 distributes the edited advertisement data ED to the display terminal devices 32a to 32c to which the same location identification data PID as the location identification data PID included in the edited advertisement data ED is assigned.

  In the above example, a case has been described in which the editing device 21 generates a series of edited advertisement data ED based on the first to third advertisement data AD1 to AD3. The advertisement data AD1 to AD3 are not individual but are displayed individually, and each of the first to third advertisement data AD1 to AD3 is displayed in accordance with a play list in which address data indicating the reproduction time and the location of the advertisement data is recorded. 32 may be downloaded.

  Further, the data processing system 1 generates a hotel-related data RD and the like to be included in the edited advertisement data ED as a device managed by the hotel H, and supplies it to the editing device 21 managed by the system operator S. And display spaces 32a to 32c installed in public spaces such as the lobby of the hotel H and in each guest room.

  The hotel input device 31 has a configuration similar to that of a normal computer, for example, and includes a display device such as a hard disk, ROM, RAM, CPU, LCD, and CRT, an input device such as a keyboard and a mouse, and an external storage device such as an optical disk. An output I / F and a communication I / F for communicating via a network such as the Internet are provided. The hotel H generates weather information, peripheral facility information, transportation operation information, guest room equipment information, promotional information on free samples, etc., as hotel-related data RD to be provided to users such as guests by the hotel input device 31. Then, the data is supplied to the editing device 21 managed by the system operator S via a network or a portable recording medium. The hotel-related data RD is also included in the editing advertisement data ED described above in the editing process of the editing device 21 as shown in FIG.

  The edited advertisement data ED distributed from the distribution device 22 described above is distributed to the display terminal devices 32a to 32c via a network such as a WAN connected using a public line network. Here, the edited advertisement data ED may be securely distributed to the display terminal devices 32a to 32c using SSL or the like.

  As shown in FIG. 3, the display terminal devices 32 a to 32 c include a display operation unit 33 configured with a touch panel of about 8 to 12 inches, an operation unit 34 including cross keys, a plurality of push buttons, and the like. A first reader / writer 35 that reads and writes the IC card 40 owned by the user, a communication I / F 36 that communicates with the distribution device 22, a ROM 37a that stores a control program, and the like. A RAM 37b to be loaded and a control unit 38 that calculates based on the control program are provided. The display terminal devices 32a to 32c are assigned location identification data PID for identifying the locations where they are installed, and are stored in storage means such as the ROM 37a. The location identification data PID allocated to the display terminal devices 32a to 32c is not identification data allocated to the individual display terminal devices 32a to 32c in the hotel H, but to all the display terminal devices 32a to 32c in the hotel H, for example. It is common identification data, and is identification data for specifying an advertisement place as an installation place of the display terminal devices 32a to 32c.

  In addition, you may make it add the identification data of the specific installation place in hotel H, such as each guest room and a lobby, using a branch number etc. to the place identification data PID. In this case, the hotel server is installed between the distribution device 22 and the display terminal device 32, and the location identification data PID is given to the hotel server serving as a proxy server that relays the edited advertisement data ED and the like. A branch number is assigned to the display terminal device 32 connected via the local area network (LAN). And, for example, hotel related data RD can be input to the editing device 21 by inputting hotel related data RD for a user staying in a predetermined guest room to the hotel server. Distribution is performed from the hotel server to the display terminal device 32. Further, the edited advertisement data ED is arranged in the hotel server, and the load on the distribution device 22 can be reduced.

  The first reader / writer 35 communicates with the IC card 40 by short-range or short-range non-contact wireless communication such as RFID (Radio Frequency Identification System), NFC (Near Field Communication), and the like. A coil is provided on the display operation unit 33. In the following description, RFID will be described as an example. The antenna coil of the first reader / writer 35 is, for example, transparent so as to have light transmission so as not to interfere with viewing the display screen when provided on the display operation unit 33. The display operation unit 33 may be a display unit having only a display function. Further, the first reader / writer 35 may be provided in the vicinity of the display operation unit 33, the rear surface of the housing, or the like, and may be a device connected to the display terminal devices 32a to 32c by wire or wirelessly. good.

  The display operation unit 33 of the display terminal devices 32 a to 32 c displays the distributed edited advertisement data ED, and operates the display operation unit 33 or the operation unit 34 to display a plurality of advertisement data. One advertisement data can be selected from among the above and detailed advertisement data in the lower layer can be displayed on the display operation unit 33. Further, in the display terminal devices 32a to 32c, the antenna of the first reader / writer 35 is used to download the coupon data CD included in each advertisement data of the edited advertisement data and to purchase a product advertised by each advertisement data AD1 to AD3. This can be done by bringing the IC card 40 close to the coil. In the edit advertisement data ED, when the antenna coil is provided on the display operation unit 33, on the screen for downloading the coupon data CD or the screen for purchasing the product, the portion where the antenna coil is provided is moved to “IC card Please display ". Further, when the IC card 40 is used, the display terminal devices 32a to 32c generate the access log data and store it in a hard disk, a semiconductor memory, or the like. For example, the display terminal devices 32a to 32c store log data such as the address data and date / time data of the accessed page in the edited advertisement data ED, and the date / time when the IC card 40 was accessed. In addition, the place where the display terminal devices 32a to 32c are installed is a first place where the hotel H uses the IC card 40 or performs advertising.

  The number of display terminal devices 32a to 32c installed in the hotel H is not limited to this. As the display terminal device 32, a large screen and a small screen may be prepared as shown in FIG. That is, as shown in FIG. 4, a large-screen display terminal device 32d having a display unit of 50 inches, 60 inches, or larger is installed in a public place such as a lobby of a hotel H, and a large number of people can receive advertisement data at once. The display terminal device 32e with a small screen of about 20 inches, 30 inches, or 40 inches, for example, that can be seen by the individual guest is installed in the guest room. Then, the small-screen display terminal device 32e placed in the guest room is configured as shown in FIG. 3, the first reader / writer 35 is provided, and the card area 33a provided with the antenna coil 33b as shown in FIG. 11 is provided. To. Thereby, the history data of the individual staying in the guest room can be acquired. The first reader / writer 35 may also be provided in the large-screen display terminal device 32d installed in a public place. However, the first reader / writer 35 is not provided here, and only push-type advertisements are performed to the public. Anyway. In this case, the large-screen display terminal device 32d accumulates the history data of the displayed advertisement data.

  Here, in the IC card 40 owned by the user, according to the RFID, the antenna coil on the reader / writer side and the antenna coil on the IC card 40 side are magnetically coupled by inductive coupling, and the IC card and the reader / writer are connected. Non-contact data communication between them. This IC card 40 has a memory element inside, and in the memory element, amount data as value data is stored in association with identification data of the memory element.

  Here, there are two types of IC cards 40, for example, a first IC card 40a and a second IC card 40b. As shown in FIG. 5A, the first IC card 40a has an electronic money area 41 in the memory element, and in this electronic money area 41, memory identification data MID, monetary value data for identifying the memory element. The amount data VD and the first history data HD1 are stored. The first history data HD1 includes date / time data when the amount of money fluctuates due to deposit and withdrawal, identification data of the reader / writer, identification data of the store where the reader / writer is installed, identification data of the purchased product, etc. And date / time data when the reader / writer is accessed. The memory identification data MID is associated with money amount data VD and first history data HD1.

  The second IC card 40b is obtained by adding a further function to the first IC card 40a. Here, the second IC card 40b is, for example, a card used as a hotel H membership card. As shown in FIG. 5B, the second IC card 40b has a member data area 42 and a coupon area 43 in addition to the above-described electronic money area 41 in the memory element. The member data area 42 stores member identification data MD and second history data HD2. The member identification data MD includes, for example, a member number, customer rank, name, telephone number, address, e-mail address, and the like. The second history data HD2 includes data such as when the hotel H is used, when the hotel is a chain store, and the use history such as logs when the display terminal devices 32a to 32c are used. Yes. The coupon area 43 stores coupon data CD downloaded from the display terminal devices 32a to 32c. The memory identification data MID is associated with member identification data MD, second history data HD2, and coupon data CD.

  Hereinafter, the first IC card 40a and the second IC card 40b are collectively referred to simply as an IC card 40. In the present invention, regarding the type of the IC card 40, in addition to the first and second IC cards 40a and 40b described above, an IC card to which another function such as a credit card or a debit card is added is provided. May exist. Furthermore, in the present invention, in the case of a portable device carried by a user, instead of the IC card 40, portable information processing such as a portable phone or electronic notebook that incorporates various components for realizing the function of the IC card 40 is provided. It may be a terminal device.

  The first reader / writer 35 of the display terminal devices 32a to 32c described above reads the memory identification data MID from at least the electronic money area 41 when communicating with the first IC card 40a. That is, the first reader / writer 35 receives the memory identification data MID from the electronic money area 41 of the first IC card 40a when the user views the edited advertisement data ED using the display terminal devices 32a to 32c. read out. Also, the first reader / writer 35, when the user browses the edited advertisement data ED using the display terminal devices 32a to 32c and purchases the advertisement target product, the electronic money of the first IC card 40a. The memory identification data MID is read from the area 41, and the price data VD for the product is subtracted to update the first history data HD1. Since the hotel H manages the device, the first reader / writer 35 provided in the display terminal devices 32a to 32c communicates with the second IC card 40b when the first IC card 40a is used. In addition to the reading and writing of the electronic money area 41 of the second IC card 40b similar to the above, the member data area 42 is accessed, the member identification data MD is read, and the second history data HD2 is updated. Furthermore, when the user browses the edited advertisement data ED using the display terminal devices 32a to 32c and downloads the coupon data CD, the first reader / writer 35 stores the coupon data CD in the coupon area 43. Write.

  As shown in FIG. 1, the store A handling the IC card 40 manages the store terminal device 51. The dealer A of the IC card 40 is, for example, the advertiser B or the advertiser C described above. For example, the first advertisement data AD2 and the second advertisement data AD3 in the area 500m around the hotel H are stored. It is a store that actually handles the products targeted for advertisement. The store terminal device 51 managed by the store A handling the IC card 40 is, for example, a device in which the second reader / writer 52 of the IC card 40 is connected to a POS terminal (Point Of Sale terminal) by wire or wirelessly. Moreover, it is an apparatus installed in the 2nd place different from the place where the display terminal devices 32a-32c were installed. The second reader / writer 52 communicates with the IC card 40 according to the RFID.

  Note that the antenna coil of the second reader / writer 52 is not necessarily provided on the display unit unlike the antenna coil of the first reader / writer 35 described above, and therefore does not necessarily need to be light transmissive. The second reader / writer 52 reads the memory identification data MID from the electronic money area 41 of the first IC card 40a when communicating with the first IC card 40a, that is, when making a payment when purchasing a product. At the same time, the price data VD of the product is subtracted to update the first history data HD1. The second reader / writer 52 reads the memory identification data MID from the electronic money area 41 of the first IC card 40a when communicating with the second IC card 40b for payment at the time of product purchase. Then, the price data VD for the product is subtracted to update the first history data HD1. When there is a coupon data CD corresponding to the coupon area 43 of the second IC card 40b, the second reader / writer 52 reflects the content in the price and erases the coupon data CD in the coupon area 43.

  After a predetermined period, the memory identification data MID of the IC card 40 is transmitted from the IC card management device 61 to the history management device 23 managed by the system operator S by the IC card management company M, and the IC card management company M A report is made from M to the system operator S. Then, the history management device 23 of the system operator S collates with the memory identification data MID of the IC card 40 to which the coupon discount rate issued by a predetermined advertiser, for example, the advertiser B, should be applied. It is proved that the owner of the IC card 40 at the hotel H has acquired the coupon using the first reader / writer 35 in the display terminal devices 32a to 32c in the hotel H, and the result is obtained from the IC card. The information is transmitted to the IC card management device 61 of the management company M, and the system operator S reports to the IC card management company M. The IC card management device 61 of the IC card management company M applies a coupon discount rate according to the amount used by the holder of the IC card 40 and uses the system operator S's usage data indicating that the coupon has been applied. The history management apparatus 23 updates the unused coupon information related to the memory identification data MID of the IC card 40 to the used state.

  At this time, the second reader / writer 52 cannot access the member data area 42 of the second IC card 40b because it is economically and organizationally unrelated to the hotel H. On the other hand, when the first reader / writer 35 and the second reader / writer 52 belong to the same business entity economically and organizationally and have the authority to access the first IC card 40a, It is possible to access the first history data HD1 and the like related to the holder of one IC card 40a.

  In addition, as shown in FIG. 1, the first reader / writer 35 of the display terminal devices 32a to 32c installed in the hotel H and / or the first of the store terminal device 51 installed in the store A of the IC card 40 is used. When the product is purchased by the second reader / writer 52, the display terminal devices 32a to 32c and the store terminal device 51 access the IC card management device 61 managed by the management company M of the IC card 40 or the like. The IC card management device 61 has a configuration similar to that of a normal computer, for example, a display device such as a hard disk, ROM, RAM, CPU, LCD, and CRT, an input device such as a keyboard and a mouse, and an external storage device such as an optical disk. Input / output I / F, and a communication I / F for communicating via a network such as the Internet. The IC card management device 61 is a device that manages the electronic money area 41 of the first and second IC cards 40a and 40b. The IC card management device 61 manages the memory identification data MID transmitted from the communication I / F 36 of the display terminal devices 32a to 32c or the store terminal device 51 via the network. The history management device 23 operated by the system operator S receives and authenticates the first history data HD1 and the like, and uses an encrypted secure communication network or portable recording medium in a database built on a hard disk or the like. The memory identification data MID received from the IC card management device 61 managed by the IC card management company M via the first history data HD1 are managed in association with each other. The history management device 23 stores the coupon data CD in the first IC card 40 when the user acquires the coupon data CD using the first IC card 40a that does not have the coupon area 43. Since it cannot be performed, the coupon data CD is managed in association with the memory identification data MID.

  In the data processing system 1 to which the present invention is applied, as shown in FIG. 1, the history management device 23 for managing the history of the IC card 40 and the history of the IC card 40 are further managed as devices managed by the system operator S. And a history analyzer 24 for management.

  The history management device 23 has a configuration similar to that of a normal computer, for example, and includes a display device such as a hard disk, ROM, RAM, CPU, LCD, and CRT, an input device such as a keyboard and a mouse, and an external storage device such as an optical disk. An output I / F and a communication I / F for communicating via a network such as the Internet are provided.

  The history management device 23 includes the display terminal devices 32a to 32b as the history when the first reader / writer 35 of the display terminal devices 32a to 32c accesses the first IC card 40a and the second IC card 40b. The memory identification data MID transmitted from the communication I / F 36 of 32c, the address data of the accessed edited advertisement data ED, the member identification data MD, the first and second history data HD1, HD2, etc. are received via the network, These data are managed in association with each other in a database built on a hard disk or the like. The history management device 23 also includes the memory identification data MID and the first history of the electronic money area 41 of the first IC card 40a and the second IC card 40b in the store A transmitted from the IC card management device 61. Data HD1 is received via the IC card management device 61.

  Thus, as shown in FIG. 6, the history management device 23 includes the memory identification data MID and the first history data HD1 acquired by the first reader / writer 35 of the display terminal devices 32a to 32c installed in the hotel H. The memory identification data MID and the first history data HD1 are stored as the history data relating to the member identification data MD and the second history data HD2 and the purchase history of the product managed by the IC card management device 61. . The accumulated data is supplied to the history analyzer 24 via a network or a portable recording medium.

  The history analysis device 24 has a configuration similar to that of a normal computer, for example, and includes a display device such as a hard disk, ROM, RAM, CPU, LCD, and CRT, an input device such as a keyboard and a mouse, and an external storage device such as an optical disk. An output I / F and a communication I / F for communicating via a network such as the Internet are provided. The history analysis device 24 is associated with the memory identification data MID managed by the IC card management device 61 that matches the memory identification data MID acquired by the display terminal devices 32a to 32c installed in the hotel H. History data HD1 is extracted.

  This will be described with reference to FIGS. 7A to 7C. FIG. 7A shows memory identification data MID, first history data HD1, member identification data MD, and second history from the first reader / writer 35 of the display terminal devices 32a to 32c installed in the hotel H. FIG. 7B shows the memory identification data MID and the first history data HD1 managed by the IC card management device 61. FIG. The memory identification data MID “0003” and “0009” from the first reader / writer 35 in FIG. 7A match the memory identification data MID from the IC card management device 61 in FIG. 7B. Therefore, as shown in FIG. 7C, the history analysis device 24, the first history data HD1 (“BBB”, “FFF”) of the matching memory identification data MID “0003”, member identification data MD (“ H0002 ") and second history data HD2 (" YYY ") are extracted to generate analysis data D. Also, the first history data HD1 (“DDD”, “HHH”), the member identification data MD (“H0004”), and the second history data HD2 (“XYZ”) of the matching memory identification data MID “0009” are stored. Extract and process and generate analysis data D. The analysis data D is generated, for example, in CSV (Comma Separated Value) format or HTML (HyperText Markup Language) format.

  The analysis data D generated by the history analysis device 24 as described above is supplied to the hotel management device 39 managed by the hotel H via a network or a portable recording medium, as shown in FIG. This hotel management device 39 has the same configuration as that of a normal computer, for example, a display device such as a hard disk, ROM, RAM, CPU, LCD, and CRT, an input device such as a keyboard and a mouse, and an external storage device such as an optical disk. A communication I / F for communicating via a network such as an input / output I / F or the Internet is provided. The hotel management device 39 supplied from the history analysis device 24 can analyze the behavior pattern of the user of the hotel H by browsing and analyzing the analysis data D.

  For example, according to the analysis data D shown in FIG. 7C, the hotel H uses the member identification data MD “H0002” associated with the memory identification data MID “0003”, so that the user's name, age, address, etc. Personal information can be obtained, and the second history data HD2 “YYY” can be used to know which advertisement is interested in the edited advertisement data ED. Further, the first history data HD1 By “BBB” and “FFF”, it is possible to know how far away from the hotel H the store has been visited or purchased, and for example, the contents of the related data RD generated by the hotel H and the edited advertisement data ED The contents of the second advertisement data AD2 and the third advertisement data AD3 included in can be determined. That is, as the hotel H, the user H of the hotel H, more specifically, the user's action pattern using the display terminal devices 32a to 32c specified by the location identification data PID can be known from the analysis data D.

  In the above example, the advertiser B and the advertiser C are those around 500 m around the hotel H. However, if the user's expected action range is wider than this, the advertiser B and the advertiser C C can be selected from a wider range.

  Next, a processing procedure of the data processing system 1 to which the present invention as described above is applied will be described. First, a series of procedures until the edited advertisement data ED is generated and distributed to the display terminal devices 32a to 32c will be described.

  First, in the first to third advertisement input devices 10a to 10c, predetermined first to third advertisement data AD1 to AD3 are generated in accordance with the operations of the advertisers A to C. Specifically, the advertiser A is a major advertising agency here, and here, the first advertisement input device 10a generates the first advertisement data AD1 that is not related to a predetermined area such as the area 500m around the hotel H. For example, the first advertisement input device 10a generates advertisement data of, for example, a predetermined beer maker according to the operation of the advertiser A. Specifically, the first advertisement input device 10a displays the display time that is flowed by the display terminal devices 32a to 32c in addition to the HTML format data directly configuring the first advertisement data AD1 such as a moving image file and a still image file. (For example, 15 seconds, 30 seconds), distribution condition data such as a time zone, the number of loops, and a display period are generated according to the operation of the advertiser A.

  Further, the advertiser B and the advertiser C are store owners in a predetermined area such as 500 m around the hotel H, and the products handled by the store and coupon data CD are generated by the second and third advertisement input devices 10b and 10c. To do. Specifically, the second and third advertisement input devices 10b and 10c include the second and third advertisement data AD2 such as a store name, a moving image file, a still image file, a store name, an address, a telephone number, and a coupon data discount rate. , AD3 and other data in HTML, CHTML (Compact HTML) format, etc. are generated according to the operations of advertiser A and advertiser C. Then, the first to third advertisement input devices 10a to 10c supply the editing device 21 of the system operator S via a network or using a portable recording medium as shown in FIG.

  In addition, in the hotel input device 31 managed by the hotel H, weather information, peripheral facility information, transportation operation information, guest room equipment information provided to the user such as a guest in accordance with the operation of the person in charge at the hotel H, Hotel-related data RD such as advertisement information of free samples is generated. Then, the hotel input device 31 supplies the editing device 21 of the system operator S via a network or using a portable recording medium as shown in FIG.

  Then, the editing device 21 managed by the system operator S, as shown in FIG. 8, in the step S1, the first to third advertisement data AD1 to AD3 from the first to third advertisement input devices 10a to 10c. When the hotel-related data RD is input from the hotel input device 31, the first to third advertisement data AD1 to AD3 and the hotel-related data RD are edited in step S2 to generate edited advertisement data ED. The edited advertisement data ED generated here includes, for example, the first to third advertisement data AD1 to AD3 divided into three pieces on the display screen, or one or a plurality of advertisement data to other advertisement data. Is edited so as to be superimposed and displayed. Each of the advertisement data AD1 to AD3 has a hierarchical structure, and when one advertisement data is selected, more detailed lower layer advertisement data is displayed.

  In step S3, the editing device 21 gives the location identification data PID allocated to the display terminal devices 32a to 32c of the hotel H to the edited advertisement data ED. In step S4, the editing device 21 supplies the edited advertisement data ED with the location identification data PID to the distribution device 22 via the network or a portable recording medium.

  In step S6, the distribution device 22 to which the edited advertisement data ED to which the location identification data PID is assigned is input in step S5 determines whether the distribution condition of each edited advertisement data ED, for example, the distribution time has come. When the distribution device 22 matches the distribution conditions, the distribution device 22 accesses the database in step S7, and the address data of the display terminal devices 32a to 32c that matches the location identification data PID attached to the input edited advertisement data ED. Distributed over the network.

  The display terminal devices 32 a to 32 c installed in the hotel H sequentially reproduce the edited advertisement data ED transmitted from the distribution device 22 and display it on the display operation unit 33 in step S8. In step S9, the display terminal devices 32a to 32b determine whether the next or new edited advertisement data ED transmitted from the distribution device 22 has been received, and when receiving the next or new edited advertisement data ED, In step S10, the next or new edited advertisement data ED is sequentially reproduced.

  In the display terminal devices 32a to 32c, for example, as shown in FIG. 9, the first to third advertisement data AD1 to AD3 are divided and displayed on the display screen on the display operation unit 33. For example, in the example of FIG. 9, the first advertisement data AD1 is the largest and displayed at the top, the second advertisement data AD2 is displayed at the bottom, and the third advertisement data AD3 is displayed at the bottom. Is displayed. The display areas and positions of the first to third advertisement data AD1 to AD3 displayed on the display operation unit 33 are not limited to the example of FIG. 9, and the advertisement data that is most emphasized is displayed on the display screen. It may be displayed so as to be conspicuously the largest or in the center, or one or a plurality of advertisement data may be displayed superimposed with other advertisement data. Thus, in the display terminal devices 32 a to 32 c installed in the hotel H, the edited advertisement data ED as shown in FIG. 9 is displayed on the display operation unit 33, so that the user of the hotel H in the guest room or lobby of the hotel H On the other hand, the edited advertisement data ED can be shown. Since the edited advertisement data ED includes advertisement data AD2 and AD2 of the second advertiser B and the second advertiser C in the vicinity of the hotel H, the hotel H is a user such as a guest. In contrast, neighboring store information can be provided.

  In the above example, the case where the edited advertisement data ED is distributed directly from the distribution device 22 to the display terminal devices 32a to 32c has been described. However, in the present invention, as described above, a proxy server and The hotel server to which the location identification data PID is allocated is installed, and the edited advertisement data ED is distributed from the distribution device 22 to the hotel server. The hotel server that has received the edited advertisement data ED further includes the hotel H You may make it deliver to the display terminal devices 32a-32c installed in the inside. Furthermore, in the present invention, in order to provide detailed information according to the guest, in the hotel server, the store information and the product information for each guest room input from the hotel input device 31 are added to the edited advertisement data ED. You may make it deliver to the display terminal devices 32a-32c of a guest room.

  Next, a processing procedure when the display terminal devices 32a to 32c are operated by the user will be described with reference to FIG.

  In step S11, the display terminal devices 32a to 32c determine which of the first advertisement data AD1, the second advertisement data AD2, and the third advertisement data AD3 on the display screen shown in FIG. 9 has been selected. Then, in step S12, any one of the selected first advertisement data AD1, second advertisement data AD2, and third advertisement data AD3 is displayed on the display operation unit 33. Here, since the first to third advertisement data AD1 to AD3 have a hierarchical structure as described above, when the user performs a selection operation to move further down the displayed screen, the display terminal The devices 32a to 32c sequentially display lower layer advertisement data according to the operation. Each time the display terminal devices 32a to 32c record log data such as address data and date / time data of advertisement data displayed on the hard disk or the like. The display terminal devices 32a to 32c regularly supply log data to the history management device 23 and / or the history analysis device 24 via a network or the like, and the history analysis device 24 uses the individual display terminal devices. 32 analysis data can be generated.

  Here, the display terminal devices 32a to 32c proceed to, for example, advertisement data below the second advertisement data AD2, and a screen that requires the IC card 40 is displayed. Here, on the screen requiring the IC card 40, as shown in FIG. 11, a card area 33a over which the IC card 40 is held is displayed. The card area 33a is displayed so as to coincide with the area where the antenna coil 33b for communicating with the IC card 40 on the surface of the display operation unit 33 is provided. In step S13, the display terminal devices 32a to 32c determine whether the IC card 40 is held over by determining whether the first reader / writer 35 is magnetically coupled to the IC card 40 by inductive coupling. to decide.

  When the IC card 40 is held over the card area 33a, the periphery of the card area 33a is turned on, for example, so that the user can be informed that the card area 33a is in an active state, that is, in communication. The card area 33a may emit a sound effect such as a sound when coins are hit when a user purchases a product.

  Even when the positions of the antenna coil 33b and the card area 33a do not coincide with each other, the display terminal devices 32a to 32c are guided by the first reader / writer 35 between the antenna coil 33b in the card area 33a and the IC card 40. It is determined whether or not the IC card 40 is held over depending on the magnetic coupling by coupling.

  In step S14, the display terminal devices 32a to 32c determine whether or not the IC card 40 that communicates with the first reader / writer 35 is the first IC card 40a, that is, the type of the IC card 40. This is because the first IC card 40a does not have the member data area 42 as shown in FIG. Here, for example, the display terminal devices 32 a to 32 c determine the type of the IC card 40 by reading the identification data indicating the type of the IC card 40 with the first reader / writer 35. This type discrimination is performed by referring to the first reader / writer 35 for the type identification data allocated to the first IC card 40a and the second IC card 40b.

  When the IC card that performs communication is the first IC card 40a, the display terminal devices 32a to 32c read and acquire the memory identification data MID in the electronic money area 41 by the first reader / writer 35. In addition, when the IC card that performs communication is the second IC card 40b, the display terminal devices 32a to 32c use the first reader / writer 35 to identify the memory identification data MID and the member of the electronic money area 41 in step S16. The member identification data MD in the data area 42 is read and acquired.

  In step S17, the display terminal devices 32a to 32c transmit the history data of the IC card 40 to the history management device 23 via the network. Specifically, the display terminal devices 32 a to 32 c transmit the memory identification data MID of the electronic money area 41 to the history management device 23 when the first IC card 40 a is used. At this time, the display terminal devices 32a to 32c may transmit the address data of the displayed advertisement data recorded as a log to the history management device 23 in association with the memory identification data MID. As a result, the analysis data D that is anonymous but associated with the memory identification data MID can be generated. In the case of the second IC card 40b, the display terminal devices 32a to 32c have a memory identification data MID in the electronic money area 41 and member identification data MD in the member data area 42, and further log as second history data HD2. The recorded address data of the displayed advertisement data is transmitted to the history management device 23. Thus, the history management device 23 accumulates user access histories in the display terminal devices 32a to 32c.

  Next, a series of procedures until the user acquires the coupon data CD using the display terminal devices 32a to 32c will be described with reference to FIG.

  In step S21, the display terminal devices 32a to 32c display the acquisition screen of the coupon data CD on the lower layer page of the second advertisement data AD2 or the third advertisement data AD3 in accordance with a user operation. Here, the acquisition screen of the coupon data CD displayed on the display operation unit 33 of the display terminal devices 32a to 32c is the same as the screen for communicating with the IC card 40 shown in FIG. The card area 33a is displayed so as to coincide with the area where the antenna coil 33b for communicating with the card 40 is provided. And display terminal device 32a-32c judges whether operation of the acquisition request of coupon data CD was performed in Step S22, and when acquisition request operation of coupon data CD was performed, in Step S23, the 1st It is determined whether the IC card 40 is held over by determining whether the reader / writer 35 is magnetically coupled to the IC card 40 by inductive coupling.

  When the display terminal devices 32a to 32c detect the IC card 40, in step S24, whether or not the IC card 40 communicating with the first reader / writer 35 is the first IC card 40a, that is, the type of the IC card 40 Judging. This is because the first IC card 40a does not have a storage area for storing the coupon data CD as shown in FIG. This type discrimination is performed by referring to the first reader / writer 35 for the type identification data allocated to the first IC card 40a and the second IC card 40b.

  When the IC card that performs communication is the first IC card 40a, the display terminal devices 32a to 32c read and acquire the memory identification data MID of the electronic money area 41 by the first reader / writer 35 in step S25. At the same time, a request for obtaining coupon data CD is transmitted to the IC card management device 61. This is because the first IC card 40a has no area for storing the coupon data CD and needs to be managed by the IC card management device 61. In the IC card management apparatus 61, the coupon data CD acquisition request is managed in the database in association with the memory identification data MID. Thus, the user who owns the first IC card 40a and the user who owns the second IC card 40b can use the coupon data CD at the dealer A of the IC card 40 at any time. It becomes like this. Further, the history management device 23 manages the issue status of the coupon data CD regardless of the first IC card 40a and the second IC card 40b.

  Moreover, when the IC card which communicates is the 2nd IC card 40b, the display terminal devices 32a-32c transmit coupon data CD to the 2nd IC card 40b in step S26. The second IC card 40b stores the coupon data CD transmitted from the display terminal devices 32a to 32c in the coupon area 43 of the memory element.

  In step S27, the display terminal devices 32a to 32c manage the usage history of the IC card 40 via the network in the same manner as in step S17 of FIG. Send data.

  Next, a series of procedures when the user purchases a product with the IC card 40 will be described with reference to FIG.

  In step S31, the first reader / writer 35 of the display terminal devices 32a to 32c and the second reader / writer 52 of the store terminal device 51 of the store A handling the IC card 40 are magnetically coupled with the IC card 40 in step S31. It is determined whether or not the IC card 40 is held over by determining whether or not the IC card 40 has been combined. In step S32, the first and second reader / writers 35 and 52 read out and acquire the memory identification data MID in the electronic money area 41 of the IC card 40. Further, the first and second reader / writers 35 and 52 determine whether or not an operation for purchasing a product has been performed by a user or a store clerk in step S33.

  When a product purchase operation is performed, the first and second reader / writers 35 and 52 determine in step S34 whether the IC card 40 to communicate with is the second IC card 40b, that is, the IC card 40. Determine the type. This is because the second IC card 40b has a coupon area 43 in which the coupon data CD is stored, whereas the first IC card 40a is not provided with the coupon area 43. This type discrimination is performed by referring to the first reader / writer 35 for the type identification data allocated to the first IC card 40a and the second IC card 40b.

  Here, when the IC card 40 that performs communication is the first IC card 40a that does not have the coupon area 43, the first and second reader / writers 35 and 52, in step S35, In order to confirm the presence or absence of the coupon data CD managed at 61, confirmation request data is transmitted to the IC card management device 61 together with the memory identification data MID.

  In the IC card management device 61, when the confirmation request data of the coupon data CD transmitted from the first and second reader / writers 35, 52 is received together with the memory identification data MID in step S51, then in step S52, the database To search for the same memory identification data MID as the received memory identification data MID.

  In step S53, when there is the same memory identification data MID as the received memory identification data MID, the IC card management device 61 determines whether the coupon data CD is associated with the memory identification data MID. Then, when there is the coupon data CD, the IC card management device 61 transmits confirmation data with the coupon data CD to the first and second reader / writers 35 and 52 in step S54. When the IC card management device 61 transmits the confirmation data with the coupon data CD, the content of the coupon data CD is also transmitted to the first and second reader / writers 35 and 52 accordingly.

  Further, when there is no coupon data CD, the IC card management device 61 transmits confirmation data indicating that there is no coupon data CD to the first and second reader / writers 35 and 52 in step S54. In step S36, the first and second reader / writers 35 and 52 receive the confirmation data indicating the presence or absence of the coupon data CD transmitted from the IC card management device 61.

  The first and second reader / writers 35 and 52 determine the presence or absence of the coupon data CD in step S37. That is, when the first and second reader / writers 35 and 52 are the second IC card 40b having the coupon area 43, the first and second reader / writers 35 and 52 access the coupon area 43 of the second IC card 40b and check whether the coupon data CD is present. Judge whether. In addition, when the first and second reader / writers 35 and 52 are the first IC card 40a without the coupon area 43, the coupon data CD is not present based on the confirmation data transmitted from the IC card management device 61. Judge whether.

  When there is no coupon data CD, the first and second reader / writers 35 and 52 access the normal billing process without a privilege such as a discount, that is, the electronic money area 41 of the IC card 40 and purchase in step S38. The amount data is subtracted for the amount of the price of the product to be updated, and the first history data HD1 is updated. Further, when the coupon data CD is present, the first and second reader / writers 35 and 52 access the discount billing process with a privilege such as a discount, that is, the electronic money area 41 of the IC card 40 in step S39, The amount data is subtracted from the amount of money discounted from the price of the product to be purchased, and the first history data HD1 is updated. Further, points and the like corresponding to the coupon data CD are added.

  In step S40, the first and second reader / writers 35 and 52 transmit the first history data HD1 associated with the memory identification data MID to the IC card management device 61. Thereby, in the IC card management device 61, the first history data HD1 can be stored in association with the memory identification data MID by the database. When the first reader / writer 35 communicates with the second IC card 40, the first reader / writer 35 transmits the member identification data MD and the second history data HD2 in the member data area 42 to the history analysis device 24. The history analyzer 24 may manage these data.

  As described above, the system operator S manages the issuance status of the coupon data CD for both the first IC card 40a and the second IC card 40b, that is, the acquisition request for the coupon data CD, by the history management device 23. is doing. When a user purchases a product from the first and second reader / writers 35 and 52, the history managed by the system operator S via the IC card management device 61 managed by the IC card management company M The management device 23 may verify the coupon data CD by collating the coupon data CD. When the coupon data CD is authenticated, the history management device 23 transmits the authentication result to the IC card management device 61, and the IC card management device 61 and the first and second reader / writers 35 and 52 Here, the billing process is performed by reflecting the contents of the coupon data CD.

  Further, when the reader / writer 35 of the display terminal devices 32a to 32c is connected on the network only to the history management device 23 managed by the system operator S, the first reader / writer 35 purchases the product. When performed, the above-mentioned purchase data may be transmitted to the IC card management device 61 via the history management device 23.

  Next, a series of procedures until the analysis data D is performed by the history analysis device 24 will be described with reference to FIG.

  First, in step S61, history data from the display terminal devices 32a to 32c is input to the history management device 23, and the input data is stored in a database. Specifically, in the history management device 23, the memory identification data MID of the first IC card 40a transmitted from the display terminal devices 32a to 32c in step S17 described above, the address data of the advertisement data associated therewith, etc. Further, the memory identification data MID in the electronic money area 41 of the second IC card 40b, the member identification data MD in the member data area 42, and the second history data HD2 are input. In step S 62, history data from the IC card management device 61 is input to the history management device 23. Specifically, the first history data HD1 associated with the memory identification data MID managed by the IC card management device 61 in step S40 is input.

  Thus, all the history data of the first IC card 40a and the second ID 40b is stored in the history management device 23. That is, as shown in FIG. 6, the history management device 23 includes the memory identification data MID and the first history data stored in the electronic money area 41 of the first IC card 40a and the second IC card 40b. Member identification data MD and second history data HD2 in the member data area 42 of the second IC card 40b are stored.

  Next, when a predetermined period elapses, the history management device 23 outputs the accumulated data to the history analysis device 24 in step S63. In step S64, when the history analysis device 24 receives the data input from the history management device 23, then in step S65, the history analysis device 24 matches the memory identification data MID acquired by the display terminal devices 32a to 32c installed in the hotel H. The first history data HD1 associated with the memory identification data MID acquired by the store terminal device 51 installed in the store A of the IC card 40 to be extracted is extracted to generate analysis data D. In the example of FIG. 7, the memory identification data MID “0003” and “0009” from the display terminal devices 32a to 32c match the memory identification data MID from the history management device 23. Accordingly, the history analysis device 24 relates to the matching memory identification data MID “0003”, the first history data HD1 (“BBB”, “FFF”), the member identification data MD (“H0002”), and the second history data. HD2 (“YYY”) is extracted to generate analysis data D. Further, the history analysis device 24 relates to the matching memory identification data MID “0003”, the first history data HD1 (“DDD”, “HHH”), the member identification data MD (“H0004”), and the second history data. HD2 (“XYZ”) is extracted, and analysis data D is processed and generated.

  Then, the history analyzer 24 outputs the analysis data D to the hotel management device 39 in step S66. The hotel management apparatus 39 can analyze the behavior pattern of the user of the hotel H by browsing the analysis data D and further analyzing it.

  For example, according to the analysis data D shown in FIG. 7C, the hotel H uses the member identification data MD “H0002” associated with the memory identification data MID “0003”, so that the user's name, age, address, etc. Personal information can be obtained, and the second history data HD2 “YYY” can be used to know which advertisement is interested in the edited advertisement data ED. Further, the first history data HD1 By “BBB” and “FFF”, it is possible to know how far away from the hotel H the store has been visited or purchased, and for example, the contents of the related data RD generated by the hotel H and the edited advertisement data ED The contents of the second advertisement data AD2 and the third advertisement data AD3 included in can be determined. That is, as the hotel H, the user H of the hotel H, more specifically, the user's action pattern using the display terminal devices 32a to 32c specified by the location identification data PID can be known from the analysis data D. Then, for example, the advertiser B and the advertiser C are those around 500 m around the hotel H, but if the user's action range is wider than this, the advertiser B and the advertiser C are further expanded from a wider range. You can choose.

  The data processing system 1 for providing the analysis data D to the hotel H has been described above as an example, but the present invention is not limited to this. For example, a plurality of display terminal devices 32a to 32c may be installed in a public place such as a station, and the analysis data D may be provided to the second advertiser B and the third advertiser C near the station. Thereby, for example, the 2nd advertiser B and the 3rd advertiser C can know the action history etc. of the user of display terminal devices 32a-32c installed in the station.

  By the way, as described above with reference to FIG. 4, the display terminal device 32 installs the large-screen display terminal device 32 d in a public place such as a lobby of the hotel H, and a large number of people receive advertisement data at a time. A small-sized display terminal device 32e is installed in the guest room so that an individual guest can be seen. The small-screen display terminal device 32e is provided with a card area 33a provided with an antenna coil 33b as shown in FIG. The large-screen display terminal device 32d may not be provided with the first reader / writer 35, and may be a push-type advertising terminal dedicated machine. Even in this case, any of the display terminal devices 32 d and 32 e records a log and supplies the log data to the history management device 23. An example of this log data is shown in FIG. The large-screen display terminal device 32d records log data as shown in FIG. 15A and transmits it to the history management device 23. The large-screen display terminal device 32d does not include the first reader / writer 35 as described above. Therefore, as log data transmitted to the history management device 23, the reproduction start time, the reproduction end time, and the number of repetitions of each advertisement data are transmitted to the history management device 23 as log data. The log data in FIG. 15A is data for confirmation indicating whether one advertisement has been made to each of the advertisers A to C.

  FIG. 15B shows log data of the small-screen display terminal device 32e. The small screen display terminal device 32e is provided with the first reader / writer 35, and therefore becomes more detailed information such as the usage history of the IC card 40, the acquisition status of the coupon data CD, and the like. Then, the small-screen display terminal device 32e records the log data as shown in FIG. 15B and transmits it to the history management device 23. The log data of FIG. 15B includes the number of times the IC card 40 is held (operation history), in addition to the reproduction start time, reproduction end time, and number of repetitions of each advertisement data similar to FIG. The purchase history includes a coupon acquisition history for each memory identification data MID and whether or not a coupon is used for each memory identification data MID. The analysis data D is generated by the history management device 23 based on the coupon acquisition history and purchase history.

  Further, when a product is purchased at the display terminal device 32 or the store terminal device 51, the history data HD1 and HD2 are as shown in FIG. That is, in this history data, the date and time when the product was purchased in association with the memory identification data MID, that is, the date and time when the IC card 40 was held over the first or second reader / writer 35, 52 for purchasing the product, The identification data of the used coupon and the history of the amount data VD (subtracted amount (product price) and balance) are included. In the example of FIG. 16, since the identification data of the coupon used in association with the memory identification data MID is managed, the product purchase history for each memory identification data MID can be known. It will be possible to analyze the effect of sales on issuing.

  Further, the history analysis device 24 can generate analysis data D as shown in FIG. 17, for example, by counting the history data as described above. FIG. 17 shows the frequency of use of specific coupon data CD at each store by time period. Thereby, for example, it can be seen which specific coupon data CD is frequently used in which time zone of which store.

  Moreover, although the above example demonstrated taking the system of the area | region centering on the hotel H as an example, if the geographical range is expanded further, this invention can be applied to a scene as shown in FIG. For example, in the example of FIG. 18, there are a large-scale store LS, a station premises S, and a convenience store CS as places where the display terminal device 32 is installed. In each installation location LS, S, CS of the display terminal device 32, a plurality of large-screen display terminal devices 32 and small-screen display terminal devices 32e as shown in FIG. 4 are installed. The convenience store CS corresponds to the member store A of the IC card 40 in the above example, and a store terminal device 51 is further installed. Then, the edited advertisement data ED and the advertisement data at each place are determined according to each installation place LS, S, CS. That is, what corresponds to the hotel H in the above-described example is the large-scale store LS and the station premises S, and different types of advertisement data are flowed depending on the installation location. Therefore, the distribution device 22 is accessed from the display terminal device 32 at a time, and the communication load is extremely increased. Therefore, a plurality of display terminal devices 32 are connected to the relay server device 71 via a LAN at each installation location LS, S, CS. The relay server device 71 is, for example, a proxy server, and downloads advertisement data that flows on the display terminal device 32 on behalf of the display terminal device 32. The relay server device 71 and the distribution device 22 are connected via a network such as a WAN. In this example, it is assumed that about 10,000 relay server devices 71 are installed. It is assumed that about 20 display terminal devices 32 are connected to each relay server device 71.

  The advertisement input terminal devices 10a to 10c of the advertisers A to C are also connected to the distribution device 22 and / or the editing device 21 via a network such as a WAN in order to input the advertisement data to the editing device 21.

  Here, the distribution device 22 used in the system of FIG. 18 will be described with reference to FIG. The distribution device 22 includes an input unit 91 to which the first to third advertisement data AD1 to AD3 are input from the editing device 21, and the first to third advertisement data AD1 to AD3 input from the input unit 91. An advertisement data storage unit 92 that stores advertisement data, a playback schedule storage unit 93 that stores a playback schedule of the advertisement data stored in the advertisement data storage unit 92 on the display terminal device 32, and a playback schedule storage unit 93 And a communication I / F 95 that communicates with a relay server device 71 of a large-scale store LS, a station premises S, and a convenience store CS via a network such as a WAN. Is provided.

  The input unit 91 is a communication I / F or the like, and receives various advertisement data edited by the editing device 21 and a reproduction schedule of the advertisement data from the editing device 21.

  With reference to FIG. 20, the advertisement data input from the input unit 91 and stored in the advertisement data storage unit 92 will be described. As shown in FIG. 20A, the advertisement data 96 distributed to the display terminal device 32d having a large screen not including the reader / writer function of the IC card 40, which does not include the coupon data CD, 96a, an ID 96b of the display terminal device 32d to be distributed, an advertisement display start time 96c, an advertisement display end time 96d, and an advertisement display count 96e. Of the advertisement data 96, the ID 96b, the advertisement display start time 96c, the advertisement display end time 96d, and the advertisement display count 96e of the large screen display terminal device 32d to be distributed are the reproduction schedule. In the advertisement data storage unit 92, for example, such advertisement data 96 generated by the editing device 21 is stored.

  As shown in FIG. 20B, the advertisement data 97 including the coupon data CD, for example, distributed to the small-screen display terminal device 32e having a reader / writer function is an advertisement data main body including the coupon data CD. 97a, the ID 97b of the display terminal device 32e with a small screen to be distributed, the advertisement display start time 97c including the coupon, the advertisement display end time 97d including the coupon, and the ID 97e of the coupon data CD included in the advertisement data Has been. Furthermore, an advertisement display count 96e may be included. And among this advertisement data 97, ID97b of the display terminal device 32e of the small screen delivered, advertisement display start time 97c including a coupon, advertisement display end time 97d including a coupon, coupon data included in advertisement data The CD ID 97e is a reproduction schedule. In the advertisement data storage unit 92, for example, such advertisement data 97 generated by the editing device 21 is stored.

  Further, the advertisement data stored in the advertisement data storage unit 92 may be only the advertisement data bodies 96a and 97a among the advertisement data 96 and 97 shown in FIGS. 20 (A) and 20 (B). In this case, the reproduction schedule such as the reproduction time of each advertisement data body 96a, 97a is unknown. Therefore, in this case, the reproduction schedule of each advertisement data main body 96 a and 97 a is stored in the reproduction schedule storage unit 93 via the input unit 91 from the editing device 21. The reproduction schedule stored in the reproduction schedule storage unit 93 is configured as shown in FIG. 21, for example. The reproduction schedule 98 shown in FIG. 21 is a reproduction list of a plurality of advertisement data, a URL (Uniform Resource Locator) indicating the location of each advertisement data, an advertisement display start time and an advertisement display end time of each advertisement data. It consists of Then, the reproduction schedule 98 as such a reproduction list is created by the editing device 21 and stored in the reproduction schedule storage unit 93 via the input unit 91.

  The advertisement data displayed on the display terminal device 32 is not always the same, and is updated as once a day, a week, or a month. Therefore, the distribution device 22 includes a determination unit 94 to determine whether or not the reproduction schedule 98 stored in the reproduction schedule storage unit 93 has been changed. When the advertisement data includes a reproduction schedule as shown in FIG. 20, the determination unit 94 accesses the advertisement data storage unit 92 to determine whether the reproduction schedule has been changed. . The distribution device 22 notifies the relay server device 71 and the display terminal device 32 ahead when the reproduction schedule is changed.

  The communication I / F 95 performs communication with the relay server device 71 according to a network protocol such as TCP / IP (Transmission Control Protocol / Internet Protocol). At this time, the communication I / F 95 periodically checks the status of the relay server device 71 and further checks the status of the display terminal device 32 connected to the relay server device 71 via the LAN. Thus, for example, the advertisement data 96 and 97 shown in FIG. 20 and the reproduction schedule 98 shown in FIG. 21 are distributed to the relay server device 71. Further, the communication I / F 95 constantly monitors the communication load, that is, the number of relay server apparatuses 71 that are accessed, and the like, and the advertisement data 96 and 97 shown in FIG. 20 and the reproduction schedule 98 shown in FIG. In the distribution, the advertisement data 96 and 97 shown in FIG. 20 and the reproduction schedule 98 shown in FIG. 21 are distributed only when the communication load is smaller than a predetermined value.

  Next, the configuration of the relay server device 71 arranged at the front end of each installation location LS, S, CS will be described with reference to FIG.

  As illustrated in FIG. 22, the relay server device 71 displays communication data I / F 72 that communicates with the distribution device 22 via a network such as a WAN, and advertisement data to be displayed on the display terminal device 32 transmitted from the distribution device 22. An advertisement data storage unit 73 to be stored, a playback schedule storage unit 74 that stores a playback schedule transmitted from the distribution device 22, and a determination unit 75 that determines whether the playback schedule stored in the playback schedule storage unit 74 has been changed. And a communication I / F 76 that distributes advertisement data and the like to the display terminal device 32 via the LAN, and a download that generates a schedule for downloading advertisement data from the distribution device 22 according to the reproduction schedule 98 stored in the reproduction schedule storage unit 74 The schedule generation unit 77 and the status of the display terminal device 32 are stored. It includes a status storage unit 78, a history data storage unit 79 for storing history data of the display terminal device 32.

  The communication I / F 72 periodically transmits the status of the display terminal device 32 together with its own status to the distribution device 22 via a network such as a WAN. Further, the communication I / F 72 downloads the advertisement data from the distribution device 22 according to the download schedule generated by the download schedule generating unit 77.

  The advertisement data storage unit 73 stores advertisement data to be displayed on the display terminal device 32. As shown in FIG. 22, the display terminal device 32 has an advertisement data storage unit 32 f, but does not have a storage unit capacity as much as the relay server device 71. The predetermined advertisement data is downloaded and displayed on the display unit 32h such as the display operation unit 33 described above. The advertisement data stored in the advertisement data storage unit 73 is advertisement data displayed on the display terminal device 32, and follows the playback schedule of the advertisement data 96 and 97 shown in FIG. 20 and the playback schedule 98 shown in FIG. Predetermined advertisement data is supplied to the display terminal device 32.

  The reproduction schedule stored in the reproduction schedule storage unit 93 is as shown in FIG. 21 described above and is transmitted from the distribution device 22. The determination unit 75 determines whether or not the reproduction schedule 98 stored in the reproduction schedule storage unit 93 has been changed, and notifies the display terminal device 32 when there has been a change. As shown in FIG. 22, the display terminal device 32 has a reproduction schedule storage unit 32 g, and the reproduction schedule storage unit 32 g always stores the latest reproduction schedule 98, and advertisement data according to the reproduction schedule 98. Is displayed on the display unit 32h. When the advertisement data includes a reproduction schedule as shown in FIG. 20, the determination unit 75 accesses the advertisement data storage unit 73 to determine whether or not the reproduction schedule part has changed. .

  The communication I / F 76 communicates with each display terminal device 32 via a network such as a LAN based on TCP / IP. At this time, the communication I / F 76 periodically checks the status of the display terminal device 32, and in this series of operations, the display terminal device 32 displays, for example, the advertisement data 96 and 97 shown in FIG. The reproduction schedule 98 shown in FIG. Further, the communication I / F 76 constantly monitors the communication load, that is, the number of the display terminal devices 32 that are accessed, and the display terminal device 32 displays the advertisement data 96, 96 shown in FIG. 97 and the reproduction schedule 98 shown in FIG. 21 stored in the reproduction schedule storage unit 74 can be downloaded only when the communication load is smaller than a predetermined value.

  The download schedule generation unit 77 downloads advertisement data stored in the advertisement data storage unit 73 based on the playback schedules of the advertisement data 96 and 97 shown in FIG. 20 and the playback list stored in the playback schedule storage unit 74. Assemble. The download schedule generation unit 77 generates, for example, a plan for downloading from advertisement data of a schedule that is reproduced first among advertisement data listed in the reproduction list. Then, the communication I / F 72 sequentially downloads advertisement data from the distribution device 22 in accordance with the generated download schedule.

  The status storage unit 78 temporarily stores the status notification of the display terminal device 32 transmitted from the display terminal device 32 so that the status of the display terminal device 32 can be transmitted to the distribution device 22. Here, in the status notification of the display terminal device 32, for example, the remaining capacity of the memory of the display terminal device 32, the status of the operation unit 34, the display operation unit 33, the first reader / writer 35, and the like are recorded. Yes. The relay server device 71 transmits the status of the display terminal device 32 to the distribution device 22 so that the system operator S can grasp the state of the display terminal device 32. This is because the system operator S knows whether or not the advertisement is reliably performed. Then, the communication I / F 72 transmits the status of the relay server device 71 together with the status of the display terminal device 32 to the distribution device 22.

  The history data storage unit 79 records the log data of FIGS. 15 and 16 transmitted from each display terminal device 32, and transmits these log data to the history management device 23 from the communication I / F 72 every predetermined period. Like that. Specifically, as shown in FIG. 22, the display terminal device 32 transmits history data HD1, HD2, and the like stored in the history storage unit 32i to the relay server device 71, and these data are transmitted to the relay server device. 71 is stored in the history data storage unit 79.

  As described above, the relay server device 71 stores the advertisement data in the advertisement data storage unit 73, and from here, the display terminal device 32 downloads the advertisement data as necessary. 32 does not directly access the distribution apparatus 22, and the communication load on the distribution apparatus 22 can be reduced. Further, since the download schedule generation unit 77 downloads the advertisement data to the advertisement data storage unit 73 according to the reproduction schedule 98, the relay server device 71 does not access the distribution device 22 at one time. In addition, the communication load of the distribution device 22 can be reduced. In other words, the advertisement data uses a WAN whose communication speed is not stable for distribution, but in this system, since the concentration on the distribution device 22 is prevented, the advertisement data is reliably displayed on the display terminal device 32. Will be.

  First, the procedure for storing the status of the display terminal device 32 in the relay server device 71 will be described with reference to FIG. This is to report the operation status of the display terminal device 32 to the system operator S managing the distribution device 22.

  In step S91, the display terminal device 32 checks the operation status of the first reader / writer 35 and the status of whether the memory for storing the advertisement data is insufficient or malfunctioned at all times or regularly, and notifies the status notification. Is transmitted to the relay server device 71.

  In step S92, when the relay server device 71 receives the status notification through the communication I / F 76, the relay server device 71 stores the received status notification in the status storage unit 78 in step S93. In step S94, the relay server device 71 transmits the status notification reception result and the next status notification time information to the display terminal device 32 from the communication I / F 76. Thus, the display terminal device 32 reports the status to the relay server device 71 constantly or periodically.

  Next, a reproduction schedule and advertisement data exchange procedure performed between the distribution device 22 and the relay server device 71 will be described with reference to FIG.

  In step S <b> 71, the relay server device 71 periodically transmits a status notification to the distribution device 22 from the communication I / F 72. Here, the relay server device 71 includes, in the status notification, not only the error information of insufficient free space of its own advertisement data storage unit 73 but also the memory of the display terminal device 32 stored in the status storage unit 78. Including status information such as a shortage of capacity and a defective reader / writer function of the IC card 40, these are transmitted to the distribution apparatus 22 as one status notification.

  In step S72, when the distribution device 22 detects that the status notification from the relay server device 71 has been received by the communication I / F 95, in step S73, the distribution device 22 displays the status notification reception result and the next status notification time information. And transmitted from the communication I / F 95.

  In step S74, the distribution apparatus 22 receives a new advertisement data reproduction schedule from the editing apparatus 21, and determines whether the reproduction schedule has been changed by the determination unit 94. If the reproduction schedule has been changed, the distribution apparatus 22 proceeds to step S76.

  In step S75, the relay server device 71 transmits a status notification similar to step S71 to the distribution device 22 from the communication I / F 72 when the next status notification time comes. In step S76, the distribution device 22 determines whether or not the status notification transmitted from the relay server device 71 has been received through the communication I / F 95, and proceeds to step S77 when received.

  In step S 77, the distribution device 22 transmits a reproduction schedule update notification from the communication I / F 95 in addition to the status notification reception result and the next status notification time information.

  When the relay server device 71 receives the update notification of the reproduction schedule transmitted from the distribution device 22 via the communication I / F 72, the relay server device 71 requests the distribution device 22 to acquire the reproduction schedule in order to acquire the reproduction schedule in step S78. Is transmitted from the communication I / F 72. Note that the reproduction schedule acquisition request may also be made together with the status notification.

  In step S79, the distribution device 22 always determines whether the communication load is greater than a predetermined value. Specifically, the distribution device 22 determines whether the number of relay server devices 71 accessing the communication I / F 95 is greater than a threshold value. Then, when the communication load is smaller than the predetermined value, the distribution device 22 transmits the updated reproduction schedule 98 to the relay server device 71 from the communication I / F 95 in step S80.

  In step S <b> 81, when the relay server device 71 receives the changed reproduction schedule 98 by the communication I / F 72, the relay server device 71 stores the changed reproduction schedule 98 in the reproduction schedule storage unit 74.

  In the above example, the exchange of the reproduction schedule 98 in FIG. 21 has been described as an example. However, when the reproduction schedule is integrated with the advertisement data as shown in FIG. The advertisement data 96 and 97 in FIG. 20 are transmitted.

  In step S <b> 82, the relay server device 71 generates a download schedule of advertisement data according to the changed reproduction schedule 98 by the download schedule generation unit 77 referring to the reproduction schedule 98 of the reproduction schedule storage unit 74. Specifically, the download schedule generation unit 77 stores advertisements accumulated in the advertisement data accumulation unit 73 based on the reproduction schedules of the advertisement data 96 and 97 shown in FIG. 20 and the reproduction list stored in the reproduction schedule storage unit 74. Assemble a data download schedule. The download schedule generation unit 77 generates, for example, a plan for downloading from advertisement data of a schedule that is reproduced first among advertisement data listed in the reproduction list.

  Then, when the time specified in the download schedule is reached, the relay server device 71 transmits a download request to the distribution device 22 in step S83. Here again, the distribution device 22 determines whether or not the communication load is larger than the predetermined value in step S84 as in step S79. Then, when the communication load is not greater than the predetermined value, the distribution device 22 performs processing in response to the download request from the relay server device 71 in step S85. That is, the relay server device 71 downloads advertisement data corresponding to the download request. In step S86, the relay server device 71 sequentially stores the downloaded advertisement data in the advertisement data storage unit 86.

  Next, a reproduction schedule and advertisement data exchange procedure performed between the relay server device 71 and the display terminal device 32 will be described with reference to FIG.

  In step S101, the relay server device 71 determines whether or not the currently stored reproduction schedule 98 has been changed based on the reproduction schedule 98 transmitted from the distribution device 22, and when there is a change, The process proceeds to S103.

  On the other hand, in step S102, the display terminal device 32 periodically transmits a status notification to the relay server device 71 as in step S91. In step S103, the relay server device 71 determines whether or not the status notification from the display terminal device 32 has been received by the communication I / F 76. When the relay server device 71 receives the status notification, the relay server device 71 stores the status notification in the status storage unit 78 in step S104. At the same time, in addition to the reception result of the status notification and the information on the time of the next status notification, the display terminal device 32 is transmitted from the communication I / F 76 to update the reproduction schedule.

  When the display terminal device 32 receives the update notification of the reproduction schedule transmitted from the relay server device 71, in step S105, the display terminal device 32 issues a reproduction schedule acquisition request to the relay server device 71 in order to acquire the changed reproduction schedule. Send. Note that the reproduction schedule acquisition request may also be made together with the status notification.

  In step S106, the relay server device 71 always determines whether the communication load is greater than a predetermined value. When the communication load on the relay server device 71 is smaller than the predetermined value, the updated reproduction schedule 98 is transmitted to the display terminal device 32 from the communication I / F 76 in step S107.

  When the display terminal device 32 receives the changed reproduction schedule 98 in step S108, the display terminal device 32 stores it in the reproduction schedule storage unit 32g. Then, the display terminal device 32 downloads the advertisement data from the advertisement data storage unit 73 of the relay server device 71 according to the reproduction schedule stored in the reproduction schedule storage unit 32g, and displays the advertisement data on the display unit 32h. . Here, for example, when one advertisement data is being reproduced, the display terminal device 32 downloads the advertisement data to be reproduced next from the relay server device 71 and stores the downloaded advertisement data in the advertisement data storage unit 32f. In preparation for the reproduction of the next advertisement data.

  Next, with reference to FIG. 26, a series of procedures until the history data accumulated in the display terminal device 32 is transmitted to the history management device 23 managed by the system operator S via the relay server device 71 will be described. .

  In step S111, the relay server device 71 determines whether or not a predetermined period for collecting the history data HD1 and HD2 of the display terminal device 32, for example, a period of 15 minutes, 30 minutes, 1 hour, 1 day has elapsed. When this predetermined period has elapsed, the history data is collected.

  In step S112, the display terminal device 32 periodically transmits a status notification to the relay server device 71. In step S113, the relay server device 71 determines whether or not the status notification from the display terminal device 32 is received by the communication I / F 76. When the relay server device 71 receives the status notification, the relay server device 71 stores the status notification in the status storage unit 78 in step S114. At the same time, in addition to the status notification reception result and the next status notification time information, a history data acquisition request stored in the history storage unit 32 i of the display terminal device 32 is transmitted from the communication I / F 76.

  Upon receiving the history data acquisition request transmitted from the relay server device 71, the display terminal device 32 reads the history data stored in the history storage unit 32i and transmits it to the relay server device 71 in step S115. Then, in step S <b> 116, the relay server device 71 stores the history data received by the communication I / F 76 in the history data storage unit 79.

  Next, a case where the relay server device 71 transmits history data to the history management device 23 will be described. This process is performed once a day, for example. First, in step S117, the relay server device 71 transmits an authentication request to the history management device 23 via the communication I / F 72. Here, the WAN between the relay server device 71 and the history management device 23 is a WAN using a public line, and there is a possibility that the data may be illegally acquired by a third party. Therefore, authentication is performed prior to the exchange of history data. It is for doing. In step S118, the history management apparatus 23 receives the authentication request transmitted from the relay server apparatus 71, and transmits an authentication notification to the relay server apparatus 71 when the relay server apparatus 71 is authenticated. As a result, the relay server device 71 is authenticated by the history management device 23.

  Next, in step S119, the relay server device 71 reads the history data from the history data storage unit 79, and transmits the history data to the history management device 23 via the communication I / F 72. Then, the history management device 23 transmits a history data reception completion notification to the relay server device 71 in step S120. The reception completion notification may be further transmitted to the display terminal device 32 via the relay server device 71. Thus, the history management device 23 can acquire history data in the display terminal device 32 and generate analysis data.

  Incidentally, as shown in FIG. 18, a network such as a WAN connected using a public network is connected between the distribution device 22 and the relay server device 71 arranged at the front end of each installation location LS, S, CS. Therefore, the line is secured by SSL or the like. Also, since the distribution device 22 and the editing device 21 and the first to third advertisement input devices 10a to 10c are connected via a network such as a WAN connected using a public network, SSL or the like is used. In a secure state. Further, the LAN between the relay server device 71 and the display terminal device 32 is a public facility where an unspecified number of people gather. Therefore, the relay server device 71 and the display terminal device 32 are also secured by SSL or the like. As described above, in the system shown in FIG. 18, data is illegally acquired by a third party by so-called impersonation by using SSL for a network between apparatuses.

  Therefore, an authentication process using SSL will be described with reference to FIG. 27 when data such as advertisement data is transmitted. Here, the first device and the second device to be described are the devices illustrated in FIG. 18, and the distribution device 22, the editing device 21, the relay server device 71, and the display terminal device according to the type of data to be transmitted. 32 and the like apply to the first device and the second device. The first device 101 and the second device 102 may be built in, but here the authentication device 100 is attached externally. As shown in FIG. 27A, the authentication device 100 has a secure ROM 100a with guaranteed uniqueness. In the ROM 100a, data of an electronic certificate 100b, a public key 100c, and a private key 100d in PKI (Public Key Infrastructure) are stored as unique to the device. Here, the public key 100c and the private key 100d have a relationship that data encrypted with one of the keys can be decrypted only with the other key, and from one of the keys to the other key. It is a pair of data with a personality that cannot be assumed.

  As shown in FIG. 27B, when the second device 102 acquires advertisement data or the like from the first device 101, first, in step S131, the first device 101 and the second device 102 In step S132, the electronic certificate 100b and the public key 100c stored in the device authentication device 100 of the first apparatus 101 are obtained from the first apparatus 101 in step S132. Transmit to the second device 102.

  The second device 102 authenticates that it is the first device 101 that is the communication partner by confirming the received electronic certificate 100b, and then uses its public key 100c transmitted next, The secret key 100d stored in the device authentication device 100 of the second apparatus 102 is encrypted to generate an encrypted secret key 100e. Furthermore, the second apparatus 102 transmits the generated encrypted private key 100e and the electronic certificate 100b of the device authentication device 100 of the second apparatus 102 to the first apparatus 101 in step S133.

  Then, the first device 101 confirms the received electronic certificate 100b, authenticates that the communication partner is the second device 102, and uses the next transmitted encrypted private key 100e as the first device. The private key 100 d stored in the device authentication device 100 of 101 is decrypted to generate the private key 100 d of the second device 102. As described above, the second device 102 and the first device 101 can obtain a common secret key 100d by using the encrypted communication, and use the secret key 100d. Data communication such as advertisement data can be performed.

  FIG. 28A shows a process when a reproduction schedule is distributed from the distribution apparatus 22 to the relay server apparatus 71 using SSL. When transmitting the reproduction schedule from the distribution device 22 to the relay server device 71, the result data obtained by hash calculation of the reproduction schedule in the distribution device 22 in step S141 is encrypted with the secret key 100d in step S142, The encrypted reproduction schedule is set as a reproduction schedule electronic signature in step S143, and the reproduction schedule is transmitted to the relay server device 71 together with the data encrypted with the secret key 100d in step S144.

  In the relay server device 71, in step S145, the received encrypted reproduction schedule is decrypted with the secret key 100d to obtain a reproduction schedule in step S146. Further, this data is hash-calculated in step S147, and the result data is obtained. Generate. Further, the relay server device 71 decrypts the reproduction schedule electronic signature received from the distribution device 22 in step S148 with the private key 100d in step S149, and generates decrypted data in step S150. Thus, the result data obtained in the hash calculation obtained in step S144 and the decrypted data in step S150 should match if no tampering or data corruption has occurred during the communication, and communication is performed by comparing / verifying this. Road safety is guaranteed.

  FIG. 28B shows a process for distributing advertisement data from the distribution device 22 to the relay server device 71 using SSL. When the advertising data is transmitted from the distribution device 22 to the relay server device 71, the result data obtained by hash calculation of the advertising data in the distribution device 22 in step S151 is encrypted with the secret key 100d in step S152. The encrypted advertisement data is used as an advertisement data electronic signature in step S153, and the advertisement data is transmitted to the relay server device 71 together with the data encrypted with the secret key 100d in step S154.

  In the relay server device 71, the received encrypted advertisement data is decrypted with the private key 100d in step S155 to obtain the advertisement data in step S156. Further, the data is hash-calculated in step S157, and the result data is obtained. Generate. Further, the relay server device 71 decrypts the advertisement data electronic signature received from the distribution device 22 in step S158 with the private key 100d in step S159, and generates decrypted data in step S160. Thus, the result data obtained in the hash calculation obtained in step S154 and the decrypted data in step S160 should match if there is no alteration or data corruption during the communication, and communication is performed by comparing / verifying this. Road safety will be guaranteed.

  FIG. 29 shows processing when history data is transmitted from the relay server device 71 to the history management device 23 using SSL. When the history data is transmitted from the relay server device 71 to the history management device 23, the result data obtained by hashing the history data in the relay server device 71 in step S161 is encrypted with the secret key 100d in step S162. The history data encrypted and converted into a history data electronic signature in step S163, and the history data is transmitted to the history management device 23 together with the data encrypted with the private key 100d in step S164.

  In the history management device 23, the received encrypted history data is decrypted with the private key 100d in step S165, and history data is obtained in step S166. Further, this data is hash-calculated in step S167, and the result data is obtained. Generate. In addition, the history management device 23 decrypts the history data electronic signature received from the relay server device 71 in step S168 with the private key 100d in step S169, and generates decrypted data in step S160. Thus, the result data in the hash calculation obtained in step S164 and the decrypted data in step S160 should match if there is no alteration or garbled data during the communication, and communication is performed by comparing / verifying this. Road safety will be guaranteed.

  Incidentally, what the system operator S shown in FIG. 1 and FIG. 18 sells to each of the advertisers A to C is specifically an advertisement time frame. This will be described with reference to FIG. 30. For example, each installation location LS, S, CS of the display terminal device 32 shown in FIG. 18 has a reproduction list of advertisement data as shown in FIG. In FIG. 30, the advertiser A purchases the first and second, the advertiser B purchases the third and fourth, and the advertiser C purchases the fifth. In other words, the advertiser purchases an advertisement frame for flowing advertisement data to the display terminal device 32 defined in advance in the frame. The reproduction list is different for each installation location LS, S, CS of the display terminal device 32.

  Therefore, while it is necessary for each advertiser to be kept secret until the advertisement data is distributed, each advertiser needs to be able to freely modify its own advertising space. . Further, the system operator S needs to grasp the entire system, and needs to access all the advertising spaces as much as necessary. In this way, in this system, by setting the authority that can be edited and viewed according to the personality of the terminal, it becomes possible to manage the advertising space having each right while ensuring confidentiality. ing. In FIG. 31, ○ indicates that it has access authority to all data in the system, Δ indicates that it has access authority only for data that has rights, and × indicates that it does not have access authority. Is shown.

  For example, the system management terminal device 62 shown in FIG. 18 is a device operated by the system operator S, and is a device that controls the entire system. The editing device 21 is also a device that is managed by the system operator S and generates advertisement data and a reproduction schedule. Therefore, as shown in FIG. 31, when the system management terminal device 62 and the editing device 21 are logged in as a system administrator, editing the reproduction schedule, registering advertisement data, browsing advertisement data in advance, browsing history data, It has access authority regarding the distribution history of coupons. Note that FIG. 32 specifically shows data that can be accessed when the system administrator logs in the system management terminal device 62 and the editing device 21 as a system administrator. As can be seen from FIG. 32, an advertisement data file, text file, or the like can be edited here. The frames from 14:15:30 to 14:30 are empty frames, and new advertisement data can be input to the empty frames.

  Further, when the system management terminal device 62 and the editing device 21 are logged in as an advertisement data / playlist approver, the system management terminal device 62 and the editing device 21 have access authority only for editing the playback schedule and pre-browsing the advertisement data.

  Further, between the advertisers A to C, it is necessary to access their own advertisement data, but it is not possible to access the advertisement data of other advertisers. Accordingly, the first to third advertisement input devices 10a to 10c of each advertiser relate to their own advertisement data, edit the reproduction schedule, register advertisement data, pre-view advertisement data, view history data, and distribute coupons. Has access authority for history. FIG. 33 specifically shows data that can be accessed by the first to third advertisement input devices 10a to 10c. Compared to FIG. 32, it can be seen that access can be made only with respect to the frame of the advertisement data of the user.

  Furthermore, the management terminal device 81 at each installation location LS, S, CS of the display terminal device 32 needs to manage the display terminal device 32 at each installation location. Therefore, the management terminal device 81 relates to its own advertisement data within the range relevant to itself, editing the reproduction schedule, registering the advertisement data, browsing the advertisement data in advance, browsing the history data, the distribution history of the coupon, the display terminal device It has access authority with respect to 32 power management.

  As described above, various types of advertisement information such as advertisement data, playback schedule, coupon data, device setting information, history information, etc., held by the system are edited for each management terminal / administrator when edited / managed by multiple management terminals.・ Securing confidentiality can be achieved by setting a viewable advertisement time frame. In addition, a plurality of managers can manage advertising spaces having different rights with different authorities.

It is a figure which shows the structure of the data processing system to which this invention is applied. It is a figure which shows the structure of edit advertisement data. It is a block diagram of the display terminal device installed in a hotel. It is a figure which shows the example which installed the display terminal apparatus of a big screen and a small screen in the hotel. It is a figure which shows the recording area of an IC card, (A) shows the recording area of the 1st IC card used exclusively for the use of electronic money, (B) is the 2nd versatile second such as a hotel member cart. The recording area of the IC card is shown. It is a figure which shows the data supplied to a log | history management apparatus. (A) is a diagram showing memory identification data MID, first history data HD1, member identification data MD, and second history data HD2 from a first reader / writer of a display terminal device installed in a hotel. (B) is a figure which shows the memory identification data MID and 1st historical data HD1 from the 2nd reader / writer of the store terminal device installed in the handling store A of IC card, (C) It is a figure which shows the analysis data produced | generated from (A) and (B). It is a flowchart which shows a series of procedures until edit advertisement data are produced | generated and delivered to a display terminal device. It is a figure which shows the state by which edit advertisement data was displayed on the display operation part of a display terminal device. It is a flowchart which shows a process sequence when a display terminal device is operated by the user. It is a figure which shows the state by which the page at the time of communicating with an IC card was displayed on the display operation part of the display terminal device. It is a flowchart which shows a series of procedures at the time of acquiring coupon data. It is a flowchart which shows a series of procedures at the time of a user purchasing goods. It is a flowchart which shows a series of procedures until it produces | generates analysis data with a log | history analyzer. It is a figure which shows a log | history when a display terminal device is comprised with the terminal of a large screen, and the terminal of a small screen, (A) shows the log | history of the terminal of a big screen, (B) shows the log | history of the terminal of a small screen. It is a figure which shows the log | history when goods are purchased. It is the figure of the analysis data which showed the utilization frequency in each shop of specific coupon data CD according to the time slot | zone. It is a figure which shows the structure of the system by which the display terminal device was installed in the premises of a large-scale store, a station, and a convenience store. It is a block diagram which shows the structure of a delivery apparatus. It is a figure which shows the structure of the advertisement data to distribute, (A) shows the structure of the advertisement data which does not contain a coupon, (B) shows the structure of the advertisement data containing a coupon. It is a figure which shows a reproduction | regeneration list. It is a block diagram which shows the relay server apparatus arrange | positioned at the front end of each installation place. It is a flowchart which shows the procedure until the status of a display terminal device is accumulate | stored in a relay server apparatus. It is a flowchart which shows the procedure of the exchange of a reproduction schedule and advertisement data performed between a delivery apparatus and a relay server apparatus. It is a flowchart which shows the procedure of the exchange of a reproduction schedule and advertisement data performed between a relay server apparatus and a display terminal device. It is a flowchart which shows a series of procedures until it transmits the log | history data accumulate | stored in the display terminal device to the log | history management apparatus which the system operator S manages via a relay server apparatus. It is a figure which shows the authentication process performed with a 1st apparatus and a 2nd apparatus, (A) shows the structure of an authentication device, (B) shows an authentication process procedure. It is a figure which shows SSL between a delivery apparatus and a relay server apparatus, (A) shows the transmission process of a reproduction schedule, (B) shows the transmission process of advertisement data. It is a figure which shows SSL between a relay server apparatus and a log | history management apparatus. It is a figure which shows a reproduction | regeneration list. It is a figure which shows the authority of each apparatus which comprises the system shown in FIG. It is a figure which shows the data which can be accessed when a system administrator logs in to a system management terminal device or an editing device. It is a figure which shows the data which one advertisement input device can access.

Explanation of symbols

1 data processing system, 10a to 10c first to third advertisement input devices, 21 editing device, 22 distribution device, 23 history management device, 24 history analysis device, 31 hotel input device, 32a to 32c display terminal device, 32d large Screen display terminal device, 32e small screen display terminal device, 32f advertisement data storage unit, 32g playback schedule storage unit, 33 display operation unit, 33a card area, 33b antenna coil, 35 first reader / writer, 39 hotel management Device, 40 IC card, 40a first IC card, 40b second IC card, 41 electronic money area, 42 member data area, 43 coupon area, 51 store terminal device, 52 second reader / writer, 61 card management Devices, 62 system management terminal devices, 71 relay server devices, 72 messages I / F, 73 Advertising data storage unit, 74 Playback schedule storage unit, 75 Judgment unit, 76 Communication I / F, 77 Download schedule generation unit, 78 Status storage unit, 79 History data storage unit, 81 Management terminal device, 91 input Part, 92 advertisement data storage part, 93 reproduction schedule storage part, 94 judgment part, 95 communication I / F, 96 advertisement data, 96a advertisement data body, 96b ID, 96c advertisement display start time, 96d advertisement display end time, 96e advertisement Number of display times, 97 advertisement data, 97a advertisement data body, 97b ID, 97c advertisement display start time, 97d advertisement display end time, 97e ID, 98 playback schedule, 100 authentication device, 100a ROM, 100b electronic certificate, 100c public key, 100e private key, 101 first Apparatus, 102 a second device

Claims (6)

A distribution means for distributing a plurality of advertisement data via a network;
Display means having first read / write means for reading and / or writing to the memory storing at least the memory identification data while displaying the distributed advertisement data distributed at the first place;
A second read / write means installed at a second location different from the first location, for reading and / or writing to the memory;
History data associated with the memory identification data supplied from the first read / write means and history data associated with the memory identification data supplied from the second read / write means are managed. Management means;
Data processing comprising analysis means for generating analysis data by associating the history data from the first read / write means and the history data from the second read / write means for each memory identification data system. The memory further stores owner identification data in association with the memory identification data,
The data processing system according to claim 1, wherein the analysis unit further associates the owner identification data with the memory identification data. At least one of the plurality of advertisement data is advertisement data of a predetermined area including at least the first place,
The advertisement data is generated in association with location identification data for identifying the first location,
The display means is associated with location identification data for identifying the first location;
The data processing system according to claim 2, wherein the distribution means distributes the advertisement data to display means associated with the location identification data that matches the location identification data of the advertisement data. The at least one advertisement data includes coupon data,
4. The data according to claim 3, wherein said first reading / writing means writes said coupon data into said memory when said display means accesses the advertisement data in said predetermined area and requests acquisition of said coupon data. Processing system. Further, value data associated with the memory identification data is stored in the memory, and the value data is managed by a memory management means for managing the storage contents of the memory,
The at least one advertisement data includes coupon data,
When the advertisement data of the predetermined area is accessed in the display means and the coupon data acquisition request is made, the first reading / writing means uses the coupon data acquisition request data as the memory identification data. In association with the memory management means, the memory management means manages the coupon data acquisition request data in association with the memory identification data,
The second read / write means stores in the memory according to the content of the coupon data when the coupon data acquisition request data associated with the memory identification data of the read memory is in the memory management means. 5. The data processing system according to claim 4, wherein the value data being updated is updated. Distributing a plurality of advertisement data via a network by a distribution means;
Displaying the distributed advertisement data distributed on the display means installed in the first place;
Reading the memory identification data stored in the memory by the first reading / writing means provided in the display means;
Reading memory identification data stored in the memory with a second read / write means installed in a second location different from the first location;
Management means for managing history data associated with the memory identification data supplied from the first read / write means and history data associated with the memory identification data supplied from the second read / write means Steps to manage with
A step of generating analysis data by associating the history data from the first read / write means and the history data from the second read / write means for each memory identification data in the analysis means; A data processing method.

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