JP2006155534A - Redirect control system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To reduce a burden on a content site operation side or a code generation side. <P>SOLUTION: A redirect management device 30 notifies a Web terminal 20 about a redirect destination URL according to a redirect condition in Web access when the Web access from the Web terminal 20 allowing reading of code information 11 of an advertisement medium 10 is performed, and a content server 40 distributes an advertisement that is a content corresponding to the redirect destination URL to the Web terminal 20 when redirection by the redirect destination URL for the Web terminal 20 is performed. Thereby, access to a plurality of content sites becomes possible from one piece of code information 11 without rewriting the URL that is an access destination to the content site side, without imparting a plurality of pieces of code information 11 for the access destination to the medium. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to control of advertisement distribution via the Internet, for example, a redirect control system for controlling a time zone for distributing advertisements.

  2. Description of the Related Art Conventionally, as a method for advertising a product or service, there is a method of delivering to a newspaper together with a newspaper insert with an advertising flyer. In particular, in the distribution / retail industry such as supermarkets and discount stores, since the general consumers purchase the products they handle, the method of placing advertisements on flyers is an effective method for sales promotion. It was.

  However, advertisement development using only a method of placing an advertisement or the like on a flyer is decreasing the effect of sales promotion. This is because the number of newspaper buyers is decreasing year by year, especially because young people have a low percentage of newspaper subscriptions by home delivery. Also, in recent years, due to the spread of the Internet, various information can be obtained without obtaining information from newspapers. Furthermore, a flyer that is a paper medium has a limited space for posting information, and more information can be obtained by obtaining information from the Internet or television.

  Accordingly, advertisements are being developed in which the URL of a website is posted on a paper medium such as a leaflet and the advertisement is intended to attract the website from the paper medium. With such advertisement development, paper media has a function as an entrance to the Internet.

  However, in order to browse a website, it is necessary to input a URL corresponding to the website to the web terminal. In this case, especially when a mobile phone is used, not only the input operation is complicated, but also the URL There is a problem that communication failure due to an input error is likely to occur.

  Therefore, in recent years, when code information such as a QR code attached to an advertising medium or the like is read by a camera provided in a mobile terminal such as a mobile phone, the code information is decoded and content distribution included in the code information is distributed. A method is being implemented in which content distribution is performed by accessing the original URL.

In Patent Document 1, a barcode reading unit for reading a barcode is provided in the mobile phone body as a result of accessing the URL of the content distribution source by reading such code information. The bar code encoded with the URL address information is read and transmitted, and the transmitted bar code data is received by the mobile phone station via the radio base station and the dedicated communication line, and the mobile phone station receives the received bar code. When code data, that is, URL address information encoded in a barcode, is sent to a DNS server via the Internet, a corresponding IP address is obtained and a required file is requested from the www server, the mobile phone station receives it from the www server. File is sent to the mobile phone body, and the mobile phone body Airu has proposed a server access method to be displayed on the display unit the contents.
JP 2002-77994 A

  The server access method disclosed in Patent Document 1 eliminates the complexity of URL input operations on a mobile phone, and makes it easy to access a www server from a mobile phone. Only one URL determined in advance when generating the code symbol can be changed. When changing the contents of the access destination from one piece of code information, the content of the connection destination itself is changed or changed. It is necessary to generate code information to be connected to the content and add it to the medium again, or to attach the code information for each access destination to the advertising medium or the like.

  However, the work of changing the content itself is complicated, and the burden on the content site management side increases. Similarly, it is not efficient to generate code information that is connected to the content again and reapply it to the medium. If code information for a plurality of access destinations is attached to the advertising medium, the original copy or visual of the advertising medium can be reproduced. The appeal area to be placed will be narrowed.

  The problem to be solved is that only one URL can be accessed from one piece of code information. Therefore, when changing the contents of the access destination from one piece of code information, change the content of the connection destination itself, Or, it is necessary to generate code information for connecting to the changed content and add it to the medium again, or to attach the code information for each access destination to the advertising medium, etc. , That the burden on the content site management side will increase, it is not efficient to generate code information that connects to the content and attach it to the medium, and code information for multiple access destinations If attached to advertising media, etc., the appeal area for placing the original copy or visual of the advertising media will be narrowed. Is that.

A redirect control system according to the present invention includes a web terminal capable of reading code information on a medium, a redirect management apparatus that notifies the web terminal of a redirect destination according to a redirect condition at the time of web access from the web terminal, and a web terminal And a content server that delivers content corresponding to the redirect destination to the Web terminal.
The redirect management device may include a gateway server that includes a database in which redirection conditions and a redirect destination URL are registered, receives a web access from the web terminal, and notifies the web terminal of the redirect destination URL. .
Further, the gateway server registers at least information related to the content site management side in association with the ID number in the property information table of the database based on the input code symbol generation condition, and further, the URL of the gateway server including the ID number A code symbol generation unit that generates a code symbol by encoding the ID number, a redirect destination URL on the content site management side, and a start date and time and an end date and time as a redirect condition based on a redirect destination registration instruction If there is an access from a timed redirect registration unit that registers the code information and a Web terminal that has read the code information, the access information is decoded and the ID number is extracted, and the current access time is acquired, and the ID number and the current Based on time Can be made to and a redirection processing unit which notifies the Web terminal by searching the redirect URL that matches the redirection condition from the redirect destination table.
The redirect control system according to the present invention includes a Web terminal that can read code information on a medium, a plurality of information sources that provide breaking information that changes from time to time, and a redirection condition at the time of Web access from the Web terminal. If there is a redirect management device that collects the corresponding bulletin information from any of a plurality of information sources and notifies the web terminal of the redirect destination according to the redirect condition based on the bulletin information, and the redirect from the web terminal, And a content server that distributes content corresponding to the redirect destination to the Web terminal.
The redirect management apparatus includes a gateway server that receives a web access from the web terminal and notifies the web terminal of the redirect URL, and a database in which the redirect condition and the redirect URL are registered, and the web access from the web terminal Is received, the information collection and selection server is provided that collects breaking information from any of a plurality of information sources, selects a redirect destination URL corresponding to the redirect condition based on the breaking information, and notifies the gateway server Can be.
Further, the gateway server registers at least information related to the content site management side in association with the ID number in the property information table of the database based on the input code symbol generation condition, and further, the URL of the gateway server including the ID number When there is an access from the code symbol generation unit that encodes the code and the Web terminal that has read the code information, the access information is decoded and the ID number is extracted, and the ID number is redirected based on the extracted ID number A redirection processing unit that performs a destination selection request and notifies the web terminal of a redirect destination URL for the redirect destination selection request. The information collection and selection server is configured to store the database based on the information source, the redirect condition, and the redirect destination registration instruction. Redirect table When there is a redirect destination selection request from an ID number, a redirect registration unit for registering an acquired value as a redirect condition, a redirect destination URL, an information collection unit for collecting breaking information from a plurality of information sources, and a redirect processing unit, After collecting breaking information from any of a plurality of information sources via the information collecting unit, a redirect destination selecting unit that selects a redirect destination URL from a redirect destination table based on the breaking information and notifies the redirect processing unit Can be provided.
The redirect control method of the present invention is based on a step of notifying a Web terminal of a redirect destination according to a redirect condition at the time of Web access from a Web terminal capable of reading code information on a medium, and a redirect destination from the Web terminal And the step of delivering the content corresponding to the redirect destination to the Web terminal.
In addition, when receiving a web access from the web terminal, it is possible to include a step of determining a redirect destination URL corresponding to the redirect condition from a database in which the redirect condition and the redirect destination URL are registered and notifying the web terminal. .
According to the redirect control method of the present invention, based on the input code symbol generation conditions, at least information related to the content site management side is registered in the property information table of the database in association with the ID number, and a URL including the ID number is further registered. A step of encoding to generate a code symbol, a step of registering an ID number, a redirect destination URL, and a start date and time and an end date and time as a redirect condition in a redirect destination table of the database based on a redirect destination registration instruction; When there is an access from the read web terminal, the access information is decoded and the ID number is extracted, the current time of access is acquired, and the redirection condition is obtained from the redirect destination table based on the ID number and the current time. Redirect URL suitable for And search and having a step of notifying the Web terminal.
Also, from the information source that provides the breaking information, collect the breaking information that changes with time according to the redirect condition when accessing the web from a web terminal that can read the code information on the medium. Then, if there is a step of notifying the Web terminal of a redirect destination according to the redirect condition based on the collected bulletin information and a redirect based on the redirect destination from the Web terminal, the content corresponding to the redirect destination is sent to the Web terminal And the process of delivering to.
Also, when a web access is received from a web terminal, bulletin information is collected from any of a plurality of information sources, and a redirect condition and a redirect destination URL are registered based on this bulletin information according to the redirect condition. It is possible to have a step of determining the redirect destination URL and notifying the Web terminal.
Further, based on the input code symbol generation conditions, at least information relating to the content site management side is associated with the ID number and registered in the property information table of the database, and the URL including the ID number is encoded to encode the code symbol. A step of generating, a step of registering an ID number, an acquired value as a redirect condition, a redirect destination URL in a redirect destination table of a database based on an information source, a redirect condition, and a redirect destination registration instruction, and a web read code information When there is an access from the terminal, the encrypted access information is decrypted to extract the ID number, a redirect destination selection request is made based on the extracted ID number, and the redirect destination URL for the redirect destination selection request is set. The process of notifying the Web terminal and the reduction When there is a lect destination selection request, after collecting breaking information from any of a plurality of information sources, a step of selecting and notifying a redirect destination URL from a redirect destination table based on the breaking information is provided. Can do.
In the redirect control system of the present invention, when there is a web access from a web terminal capable of reading the code information on the medium by the redirect management device, the redirect destination according to the redirect condition at the time of the web access is notified to the web terminal. When there is a redirect from the web terminal, the content server corresponding to the redirect destination delivers the content to the web terminal, so that the code can be regenerated without rewriting the accessed content site itself. In addition, it is possible to access a plurality of content sites from one piece of code information without attaching a plurality of pieces of code information for access destination on the medium.

  According to the redirect control system of the present invention, the access destination content site itself is not rewritten, and a new code is not regenerated, or a plurality of access destination code information is not added to the medium. Because it is possible to access multiple content sites from a single piece of code information, the burden on the content site management side or code generation side can be reduced, and the area on which the medium's original advertisement is placed is narrowed. Nothing will happen.

  In the present embodiment, when there is a web access from a web terminal capable of reading code information on a medium by the redirect management device, the redirect destination URL corresponding to the redirect condition at the time of the web access is notified to the web terminal, and the web When there is a redirect from the terminal, the content server distributes the content corresponding to the redirect destination URL, for example, an advertisement to the web terminal, so that the access destination content site itself is not rewritten and new It is possible to access multiple content sites from a single piece of code information without having to re-generate the code or add multiple pieces of code information for the access destination on the medium. Reduces the burden on the code generation side, and the original medium Was to be no longer be referred to as a region to put the ad will be narrowed.

Embodiments of the present invention will be described below.
(First embodiment)
FIG. 1 is a diagram for explaining the outline of the first embodiment of the redirect control system of the present invention, FIG. 2 is a diagram showing details of the redirect management device of FIG. 1, and FIG. 3 is the redirect control system of FIG. FIG. 4 is a diagram for explaining a specific example of the redirect control method by the redirect control system of FIG. 1.

  As shown in FIG. 1, the redirect control system includes a Web terminal 20 that can read code information 11 of an advertising medium 10 as a medium, a redirect management device 30, and a content server 40. Are configured to communicate with each other.

  The advertising medium 10 as a medium is all commodities that can be purchased or viewed by consumers. The medium is not limited to the advertisement medium 10 and may be an image displayed on a television device or a street monitor. The code information 11 only needs to include at least the URL and ID number on the redirect management device 30 side, and can be a two-dimensional code such as a mobile code or a QR code.

  The Web terminal 20 is used by a consumer and may be any terminal that has at least a function of reading the code information 11 of the advertisement medium 10 and a function of communicating via the Internet 50. For example, a mobile phone PDAs, notebook computers, desktop computers, WebTV, and the like can be used.

  Here, when the web terminal 20 reads the code information 11 of the advertising medium 10, the web terminal 20 executes web access to the gateway server 30 </ b> A side based on the URL included in the code information 11. Further, as described later, the Web terminal 20 receives, for example, an advertisement as content from the content server 40 by accessing the redirect destination URL received from the gateway server 30A side (access based on the redirect destination). It can be done.

  The redirect management device 30 is managed by an administrator, and includes a gateway server 30A that includes a database 30B.

  As illustrated in FIG. 2, the gateway server 30 </ b> A includes a code symbol generation unit 31, a timed redirect registration unit 32, and a redirect processing unit 33. The general flow of redirect control in FIG. 2 is in the order of (1) to (12).

  The code symbol generation unit 31 has a function of registering property information in the property information table 34 of the database 30B based on the input code symbol generation conditions. Here, the property information is at least information related to the content site management side, and is registered in association with the ID number. The code symbol generation unit 31 has a function of encoding a URL of the gateway server 30A including the ID number and generating a code symbol.

  The generated code symbol is used as the code information 11 of the advertisement medium 10 described above. As described above, the code symbol can be a two-dimensional code such as a mobile code or a QR code.

  The timed redirect registration unit 32 has a function of registering an ID number, a start date / time, an end date / time, and a redirect destination URL in the redirect destination table 35 of the database 30B based on the registration instruction of the time redirect destination. The ID number here is the same as the ID number that is registered in the above-described property information table 34 and associated with information related to the content site management side.

  When there is a web access from the web terminal 20 that has read the code information 11, the redirect processing unit 33 decodes the encrypted access information and extracts the ID number, and obtains the current time when the access was made. It has a function to do.

  Further, the redirect processing unit 33 has a function of searching the redirect destination from the redirect destination table 35 having the redirect condition of the database 30B based on the ID number and the current time, and notifying the web terminal 20 of the redirect destination URL. is doing.

  The database 30B has a property information table 34 and a redirect destination table 35. In the property information table 34, information on the content site management side is registered in association with the ID number. In the redirect destination table 35, an ID number, a start date / time, an end date / time, and a redirect destination URL are registered. Here, the start date and time and the end date and time are redirection conditions, and the redirect destination URL is the address of the content site.

  The content server 40 is managed by the content site management side, and when redirected after the redirect destination is determined by the redirect processing unit 33, the advertisement corresponding to the redirect destination URL is distributed to the Web terminal 20.

Next, a redirect control method will be described.
First, as shown in FIG. 3, when a code symbol generation condition is input by an administrator (step S1), the property information table of the database 30B is generated by the code symbol generation unit 31 based on the input code symbol generation condition. The property information is registered in 34 (steps S2, S3). Here, as the property information, as described above, it is information related to the content site management side, and each is registered in association with the ID number.

  At this time, the URL of the gateway server 30A including the ID number is encoded by the code symbol generation unit 31, a code symbol is generated (step S4), and the code symbol is posted as the code information 11 of the advertising medium 10 described above. (Steps S5 and S6).

  When the administrator inputs a timed redirect destination URL (step S7), the timed redirect registration unit 32 registers the ID number, start date / time, end date / time, and redirect destination URL in the redirect destination table 35 of the database 30B. (Steps S8 and S9).

  Then, when the code information 11 of the advertising medium 10 is read by the web terminal 20, the web access is made to the gateway server 30A side based on the URL included in the code information 11 (steps S10 and S11).

  When the gateway server 30A accepts the web access, the redirect processing unit 33 extracts the ID number included in the access information (step S12). At this time, the redirect processing unit 33 acquires the current time when the web access is received (step S13).

  When the ID number and the current time are obtained, the redirect processing unit 33 searches for the redirect destination URL from the redirect destination table 35 having the redirect condition of the database 30B based on the ID number and the current time (step) S14 to S16).

  Then, the searched redirect URL is notified to the Web terminal 20 (step S17). When the Web terminal 20 receives the redirect destination URL and accesses (redirects) the received redirect destination URL, the access (redirect) is received by the content server 40, and an advertisement as a content corresponding to the redirect destination URL is displayed on the Web terminal. 20 (steps S18 to S20).

Here, a specific example will be described.
First, as shown in FIG. 4, it is assumed that the advertising medium 10 is a tissue BOX, and code information 11 is attached to the side of the tissue BOX.

  Here, when the code information 11 of the advertisement medium 10 is read by the Web terminal 20, the Web access is made to the gateway server 30A side based on the URL included in the code information 11. Also, here, when the time when accessing the Web is 08:02 as shown in (a), the redirect destination http: // abc with the start date and time of the redirect destination table 35 being 08:00 and the end time being 08:59 .com ... is searched.

  Then, the retrieved redirect destination URL is notified to the Web terminal 20, and when the redirect destination URL received by the Web terminal 20 is accessed (redirected), the access (redirect) is received by the content server 40, and the redirect destination URL is included in the redirect destination URL. An advertisement as a corresponding content is distributed to the Web terminal 20. Thereby, as shown in (a) -1, for example, the CP site of the bread maker is displayed.

  In this way, by distributing advertisements according to the time of web access from the web terminal 20, advertisements of advertisers of various industries are distributed, and the advertisers are in their respective time zones. Charges can be set according to the requirements.

  Thus, in the first embodiment, when there is a web access from the web terminal 20 that allows the redirect management device 30 to read the code information 11 of the advertisement medium 10, the redirect destination URL corresponding to the web access date and time is set to the web. When the notification is sent to the terminal 20 and the web server 20 redirects the redirect destination URL, the content server 40 distributes the advertisement corresponding to the redirect destination URL to the web terminal 20. From a single code information 11 to a plurality of content sites without rewriting the contents of the site and without regenerating a new code or adding a plurality of code information 11 for access destinations on the medium. Can be accessed.

  As a result, when it is possible to access a plurality of content sites from a single piece of code information 11, the content of the connection destination itself is changed, or code information 11 connected to the changed content is newly generated and attached to the medium. The conventional problem that it is necessary to correct the code information 11 for each access destination on the medium is solved.

  As a result, one piece of code information can be obtained without rewriting the contents of the access destination content site and without regenerating a new code or adding a plurality of access destination code information 11 on the medium. Thus, it is possible to access a plurality of content sites, so that the burden on the content site management side or the code generation side can be reduced, and the area on which the medium original advertisement is placed is not narrowed.

  In the first embodiment, since the redirect destination URL is notified to the Web terminal 20 according to the access date and time, it is possible to set the URLs of a plurality of advertisers as the redirect destination, and the advertisement that hides the code information 11 For the provider of the medium 10 or the administrator who operates the advertisement distribution service, it is possible to increase the revenue associated with the advertisement distribution service from a wide range of industries.

  In the first embodiment, a plurality of content sites can be accessed from a single piece of code information 11 according to the time of web access, so that a new advertising medium can be added to the product package to which the code information 11 is attached. In addition to making it possible for advertisers to expand media more than ever before, manufacturers that provide advertising space are part of the package production costs due to advertising media costs. If you come to meet this, you can expect more active investment in advertising activities.

(Second Embodiment)
FIG. 5 is a diagram for explaining the outline of the second embodiment when the configuration of the redirect control system in FIG. 1 is changed, FIG. 6 is a diagram showing details of the redirect management device in FIG. 5, and FIG. It is a figure for demonstrating one specific example of the redirect control method by the redirect control system of FIG. Note that, in the drawings shown below, the same reference numerals are given to portions common to FIGS. 1 and 2, and overlapping description will be appropriately given.

  In the redirect control system shown in FIG. 5, the redirect collection system shown in FIG. 1 is selected in that the information collection and selection server 30 </ b> C collects breaking information from a plurality of information sources 60 and changes prompt information and selects a redirect destination. The configuration is different.

Next, details of the redirect management device 30 will be described.
As illustrated in FIG. 6, the information collection / selection server 30 </ b> C of the redirect management device 30 includes a redirect registration unit 32 a, a redirect destination selection unit 36, and an information collection unit 37.

  The redirect registration unit 32a has a function of registering an ID number, an acquired value, and a redirect destination URL in the redirect destination table 35 based on an information source, a condition, and a redirect destination registration instruction. Here, the acquired value is information indicating various redirect conditions, and is breaking information that changes with time, such as clear, rainy, cloudy, winning, losing, and in stock.

  When there is a redirect destination selection request from the redirect processing unit 33, the redirect destination selecting unit 36 collects the breaking information from the plurality of information sources 60 via the information collecting unit 37 and then selects the redirect destination from the redirect destination table 35. It has a function of selecting and notifying the redirect processing unit 33 of the redirect destination. Here, the plurality of information sources 60 are terminals that provide breaking information such as weather information, baseball information, and inventory information.

  The information collection unit 37 has a function of collecting the bulletin information from a plurality of information sources 60 and notifying the redirect destination selection unit 36 when there is a request for information collection from the redirect destination selection unit 36.

  The general flow of redirect control in FIG. 6 is in the order of (1) to (14). In such a configuration, as described above, when the web access from the web terminal 20 that has read the code information 11 is received by the redirection processing unit 33, the redirection processing unit 33 responds to the web access condition (also a redirection condition). A redirect destination URL is selected from the redirect destination table 35 by the redirect destination selection unit 36, and the selected redirect destination URL is notified from the redirect processing unit 33 to the Web terminal 20.

  Here, the Web access conditions are redirect conditions such as clear, rainy, cloudy, winning, losing, in stock, etc., and are in line with breaking information that changes with time. In the case of weather conditions such as rain and cloudy, the information collecting unit 37 collects breaking information from the weather information source 60, and the redirect destination selecting unit 36 selects the redirect destination URL from the redirect destination table 35. It will be.

  When the Web terminal 20 accesses (redirects) the received redirect destination URL, the access (redirect) is received by the content server 40, and an advertisement that is content corresponding to the redirect URL is distributed to the Web terminal 20. The

  Here, a specific example when the temperature at the time of web access from the web terminal 20 is used as the redirect condition will be described.

  That is, as shown in FIG. 7, when the redirect destination selection condition table 35a is used instead of the redirect destination table 35, and the temperature at the time of Web access is 29 ° C. as shown in (a), the redirect destination selection condition table The redirect destination http: //mmm.net / ... is selected where the redirect condition of 35a is a temperature of 25 ° C. or higher and lower than 30 ° C.

  Then, the selected redirect destination URL is notified to the Web terminal 20, and when the redirect destination URL received by the Web terminal 20 is accessed (redirected), the access (redirect) is received by the content server 40, and the redirect destination URL is included in the redirect destination URL. By distributing the advertisement as the corresponding content to the Web terminal 20, for example, the CP site of the beverage manufacturer is displayed as shown in (a) -1.

  In this way, by performing advertisement distribution according to the temperature at the time of web access from the web terminal 20, for example, seasonal (redirect period) -limited advertisement distribution is possible, and redirect conditions such as temperature are given to the advertiser. Charges can be set according to

  As described above, in the second embodiment, when there is a web access from the web terminal 20 in which the redirect management device 30 can read the code information 11 of the advertisement medium 10, the breaking information according to the redirect condition at the time of the web access. Are collected from any of a plurality of information sources 60, the redirect destination URL corresponding to the redirect condition is notified to the web terminal 20 based on the preliminary information, and the content is redirected by the redirect destination URL from the web terminal 20. Since the server 40 distributes the advertisement, which is the content corresponding to the redirect destination URL, to the Web terminal 20, in addition to the effects in the first embodiment, the redirect condition is set to, for example, clear, rain, cloudy, win, It may be in line with breaking information that changes with time, such as losing, in stock, etc. From that you can, it is possible to further increase the conditions at the time of ad serving.

  In addition, since it is possible to access a plurality of content sites from one code information 11 according to redirect conditions in accordance with breaking information such as clear, rainy, cloudy, winning, losing, and in stock, the code information 11 can be provided with a function as a new advertising medium in accordance with the breaking news information, and the advertiser can develop a wider variety of media than before. In addition, if manufacturers that provide advertising space can cover part of the package production costs through advertising media costs, more aggressive investment in advertising activities can be expected.

  The code information 11 in the first and second embodiments is not limited to the information printed on the advertising medium 10 or pasted as a seal, but is stored in a medium such as an IC tag. The medium such as the IC tag may be attached or locked to the advertising medium 10.

  In the first and second embodiments, the content server 40 distributes, for example, an advertisement to the Web terminal as the content corresponding to the redirect destination URL. However, the content may be information other than the advertisement. Of course.

It is a figure for demonstrating the outline | summary of 1st Embodiment of the redirect control system of this invention. It is a figure which shows the detail of the redirect management apparatus of FIG. It is a figure for demonstrating the redirect control method by the redirect control system of FIG. It is a figure for demonstrating one specific example of the redirect control method by the redirect control system of FIG. It is a figure for demonstrating the outline | summary of 2nd Embodiment at the time of changing the structure of the redirect control system of FIG. It is a figure which shows the detail of the redirect management apparatus of FIG. It is a figure for demonstrating one specific example of the redirect control method by the redirect control system of FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Advertising medium 11 Code information 20 Web terminal 30 Redirect management apparatus 30A Gateway server 30B Database 30C Information collection selection server 31 Code symbol generation part 32 Timed redirect registration part 32a Redirect registration part 33 Redirect processing part 34 Property information table 35 Redirect destination table 35a Redirect destination selection condition table 36 Redirect destination selection unit 37 Information collection unit 40 Content server 50 Internet 60 Information source

Claims (12)

A web terminal capable of reading code information on the medium;
A redirect management device for notifying the web terminal of a redirect destination according to a redirect condition at the time of web access from the web terminal;
A redirect control system comprising: a content server that distributes content corresponding to a redirect destination to a Web terminal when there is a redirect from the Web terminal. The redirect management device
Includes a database in which redirect conditions and redirect URLs are registered,
The redirect control system according to claim 1, further comprising a gateway server that receives a web access from a web terminal and notifies the web terminal of a redirect destination URL. The gateway server
Based on the entered code symbol generation conditions, at least information related to the content site management side is registered in the property information table of the database in association with the ID number, and further the URL of the gateway server containing the ID number is encoded to generate the code symbol A code symbol generator for generating
Based on the redirect destination registration instruction, a timed redirect registration unit that registers the ID number, the redirect destination URL, and the start date and time and the end date and time as redirect conditions in the database redirect destination table;
When there is an access from the web terminal that has read the code information, the access information is decoded to extract the ID number, and the current access time is acquired, and the redirect destination table based on the ID number and the current time The redirection control system according to claim 2, further comprising: a redirection processing unit that retrieves a redirection destination URL that meets a redirection condition from the web site and notifies the web terminal of the redirection destination URL. A web terminal capable of reading code information on the medium;
Multiple information sources that provide breaking information that changes over time,
A redirect management apparatus that collects breaking information according to a redirect condition at the time of web access from a web terminal from any of a plurality of information sources, and notifies the web terminal of a redirect destination according to the redirect condition based on the bulletin information ,
A redirect control system comprising: a content server that distributes content corresponding to a redirect destination to the web terminal when there is a redirect based on the redirect destination from the web terminal. The redirect management device
A gateway server that receives Web access from the Web terminal and notifies the Web terminal of the redirect URL;
When a web access from a web terminal is received, which includes a database in which a redirect condition and a redirect destination URL are registered, bulletin information from any of a plurality of information sources is collected, and the redirect condition is set based on the bulletin information. The redirect control system according to claim 4, further comprising an information collection and selection server that selects a corresponding redirect destination URL and notifies the gateway server of the selected URL. The gateway server
Based on the entered code symbol generation conditions, at least information related to the content site management side is registered in the property information table of the database in association with the ID number, and further the URL of the gateway server containing the ID number is encoded to generate the code symbol A code symbol generator for generating
When there is an access from the Web terminal that has read the code information, the encrypted access information is decrypted to extract the ID number, a redirect destination selection request is made based on the extracted ID number, and the redirect destination is selected. A redirect processing unit for notifying the web terminal of a redirect destination URL for the request,
The information collection and selection server includes a redirect registration unit that registers an ID number, an acquisition value that is a redirect condition, and a redirect destination URL in a redirect destination table of a database based on an information source, a redirect condition, and a redirect destination registration instruction;
An information collector that collects breaking news from multiple sources;
When there is a redirect destination selection request from the redirect processing unit, after collecting the breaking information from any of a plurality of information sources via the information collecting unit, the redirect destination URL is selected from the redirect destination table based on this breaking information. The redirect control system according to claim 5, further comprising: a redirect destination selection unit that notifies the redirect processing unit. A step of notifying the Web terminal of a redirect destination in accordance with a redirect condition during Web access from a Web terminal capable of reading code information on the medium;
A redirect control method, comprising: a step of delivering content corresponding to a redirect destination to the Web terminal when there is a redirect from the Web terminal.   8. The method according to claim 7, further comprising the step of determining a redirect destination URL corresponding to the redirect condition from a database in which the redirect condition and the redirect destination URL are registered and notifying the web terminal when receiving a web access from the web terminal. Redirection control method described in 1. Based on the entered code symbol generation conditions, at least information related to the content site management side is associated with the ID number and registered in the property information table of the database, and a code symbol is generated by encoding a URL including the ID number. Process,
A step of registering an ID number, a redirect destination URL, and a start date and time and an end date and time serving as a redirect condition in a database redirect destination table based on a redirect destination registration instruction;
When there is an access from the web terminal that has read the code information, the access information is decoded to extract the ID number, and the current access time is acquired, and the redirect destination table based on the ID number and the current time The redirect control method according to claim 8, further comprising: searching for a redirect destination URL that meets a redirect condition and notifying the web terminal of the URL. Gathering bulletin information that changes with time according to the redirect condition at the time of web access from a web terminal capable of reading code information on the medium from any of a plurality of information sources that provide the bulletin information, A step of notifying the Web terminal of a redirect destination according to a redirect condition based on the collected breaking information,
A redirect control method, comprising: a step of delivering content corresponding to a redirect destination to the Web terminal when there is a redirect from the Web terminal.   When a web access from a web terminal is received, bulletin information from any of a plurality of information sources is collected, and a redirect according to the redirect condition from a database in which a redirect condition and a redirect destination URL are registered based on the bulletin information. The redirect control method according to claim 10, further comprising a step of determining a destination URL and notifying the Web terminal. Based on the entered code symbol generation conditions, at least information related to the content site management side is associated with the ID number and registered in the property information table of the database, and a code symbol is generated by encoding a URL including the ID number. Process,
A step of registering an ID number, an acquisition value as a redirect condition, and a redirect destination URL in a database redirect destination table based on an information source, a redirect condition, and a redirect destination registration instruction;
When there is an access from the Web terminal that has read the code information, the access information is decoded to extract the ID number, a redirect destination selection request is made based on the extracted ID number, and the redirect destination URL for the redirect destination selection request Informing the web terminal of
A step of collecting a bulletin information from one of a plurality of information sources when a redirect destination selection request is made, and then selecting and notifying a redirect destination URL from a redirect destination table based on the bulletin information. The redirect control method according to claim 11.

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